The Call To Action Button

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Photo by Binary Project

What is a Call To Action Button?

A CTA is one of the most important buttons to have on your business landing page. Marketing studies show that when you have a well placed CTA on your website. Your customer conversion rates are much higher then if you did not have one. I really think it actually makes users feel good about their web surfing experience. I am always bothered when I log onto a website and can’t find out how to contact the business or worse buy their products or services. Basically in a nut shell, a call of action button is a graphic that looks like a button that is easily seen. Once you push the button. It should take you to a web page to purchase a product, schedule a service, join a news letter or contact the business.

What should it look like?

Here is a screen shot of a simple “Learn More” CTA button on Allshouse Designs.

Call to action button

I really hope that this helps you under a little about what a CTA is and what they look like. I wrote a few tips about them on the Tips and Update section at allshousedesigns.com. Here is another great blog post that is full of great information and resources about Call to Action. If you have any questions about your call of action button. Remember I am always here to help with your business website. Feel free to contact me or just post a comment to talk more about it.

What’s up next? 

Next weekend I hope to post a little bit earlier in the day. The day light savings has messed me up. I do love this time a year and hope your weekend is going well for you. Next week, I will be posting about what a Sales Funnel is and how to put it in action on a webpage. Stay tuned and have a wonderful week. Thanks for reading!