Interestingly, my feedback on that is that branding on social media is nowhere near as important as your brand. What I mean by that is social media is a completely personal thing who you are and how you show up on social media is more important than anything you have to do anything you have to sell it’s all about what you say, how you say it, how You come across how you resonate with people.
Are you listening? Are you engaging? Are you commenting? Are you giving feedback? Are you sharing? Are you adding value, you know, are you a thought leader? Are you a Content sharer? What is it that you want to do? How do you want to show up on social media? Because, whilst your branding is important from a for a business perspective, your branding is important because your brand and who you are and who your business is and how you’re showing up is associated with that branding.
So that brand identity and the brand married together, the two are connected their associated. They have a reputation to each other, so you just need to make sure that if you’re branding is going to be successful in a way that when people look at it, they trust it they value it and they want to buy from it. Then you need to make sure your brand and your your personal identity of your business, your reputation, what you’re known for what people say about you when you’re, not there, the key credibility and trust factors behind what six behind that face.
You know what is it what’s? Building muscle in your business, what’s the skeleton of what you do when you have those two things that come together then it becomes very important, but you need to make sure that with social media it is all about your personal connections about your relationship with people. It’s about being fully present, it’s not about broadcasting at people or throwing jelly at them and hoping that some of it sticks it’s about engagement.
It’s a out. You know it’s about adding value to people, and you know if you want people to like and share what you do, then you need to go and like and share what they do. The first of all you need to like genuinely like it. You know, there’s no good, you having a load of followers and you see their content. You think what a load of rubbish, but you like it anyway, that’s not congruent and it wouldn’t be congruent for them to do that with you either.
It’s very unlikely that you’re going to follow each other in the instance, so you might want to do a bit of a social media purge to get rid of people that don’t really add value to you, because if they’re not adding value to you, you probably aren’t Adding value to them either and focus on building relationships where you can build a very, very strong brand, both there’s a personal brand and as a business brand.
So I hope that helps you if you’ve got any feedback, questions or comments, please pop them below this article and we will be in touch with some more branic tips very soon.
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