This is email marketing. Okay, so I’m going to teach you everything I know and everything you need to know about Clavel about email marketing, how to use this tool and busy if you’re running, ecommerce, Shopify or basically any e-commerce platform right.
I think every is definitely the best email marketing tool at the moment and I’m not biased just cause. I use it too. It’s like it’s seriously. The segmentation and stuff is very, very deep in advance, so I’m going to show you a few things that you could possibly do as well and show you a few results that you can try. Okay, so I’m just going to go into my screen right now and I’m going to show you okay.
So these are this like e-commerce, a tutorial – and these are the things I’m going to teach you today. So I’m going to teach you everything about campaigns, flows, templates list and segments integrations automations and what flows as well and I’m going to show you exactly on screen as well. So you can see exactly how the dashboard looks like and see whether you want to use it for yourself in e-commerce as well.
Okay. So, let’s start off okay, so campaigns campaigns are basically the non automated manner broadcast sense of your emails. These are basically imagine like people sending emails to you every single day right. Those are like man or broadcast stuff right. The person has to write it out and they send it out to the prospect and the contact one time, and basically it only sends one time. Okay, so after that period right that email is never going to be used again, okay, so this is obviously a schedule in advance as well.
So, for example, for a big ecommerce brands right that you are used to sending three to four emails every single week, so that you can consistently a follow up with the customer, and this is obviously scheduled in advance alright. So let me show you right here. Okay, sorry wrong: okay, Safari! Okay! So you can see here. This is the clever dashboard I’ll give you a brief orientation right now. So this is the clever dash bar, and this is one of the accounts that we handle.
So, for example, on the left hand, side is very, very organized everything: here’s the buttons or campaigns, close templates, listen segments integrations and stuff right. So if you scroll down here, I’m on the dashboard right here, so these objectives and performance, I’m on the dash pot, you can see right and then these are just suggestions that clever has also given out okay. So here all the analytics, as you can see, and then here your flows and I hear your campaigns right.
So at one glance I like this bow a lot because you can see at one glance everything that’s happening, a business. What is generating and more profit and revenue, as well as what is clever, doing on the back end as well all right and then, as you can see, the segmentation of the number of dates last year today. As far as you can see, what type of other revenue blogs is driving as well? Okay, so on the right inside, like very simple stuff support, blog and as well as the account name as well.
Okay, this is it for the dashboard okay. So for campaigns, a sourcing as you can see right, you can click on the left hand side, and this is campaign campaigns here – everything that you have sent in the past and just to create a new campaign. I’r going to show you how to do that. Okay, so, on the right hand, side here, okay, you can see right place order, so how much money this is generated per email.
So imagine just by sending emails right, you could make thousands of dollars right. Fantastic stuff like like nuts, was not so like really sexy right now, right right, but the execution-wise not sexy, but this is really sexy. Okay, you can see right on the right-hand side, this blue button. You can press the create campaign and for self I’ll just put test all right, so the tiger – I won’t put anything at this moment, I’m I’ll just put email so clever, also recently announced likely have a SMS feature, so you actually can send out SMS broadcast to Your contact list, if they opt in obviously so that’s really fantastic.
Alright, so you can press, create your campaign and afterwards a little or fall so your campaign name, who are you sending to so, for example, I’m just going to send to some random I’ll. It’s right here: okay, so you smart, sending okay smart, send it! You can see right if someone else has already received an email in the last 16 hours right, then I do not send them right. So the contactor I won’t have multiple email sent sends them cause.
Do feel like it’s spam from you, so they will not crisscross one another and obviously UTM tracking is just for your Google Analytics and tracking all right so save and continue to the content. And basically this is the editor right here. So this is the editor and basically from who, from who your subject line preview text and save changes as well. Okay, so in here this text-based rich HTML and use template.
So in this case, I’m just going to use our template because it’s easier, so I’m just going to use something that okay, let me just put this put test, Save Changes alright and then use template. Okay and now I can just pick a very very nice template that they have already on use in the past right, so I don’t have to start from scratch. You know I mean so, if you’re actually using it for your own store right, you don’t have to be creative and stuff.
You just use what people are doing and like a successful already and now you just replicate them. Okay, let me show you, this is actual the text editor and stuff and how you’re going to use as you can see, it’s like a and drop builder. I, like you a lot just because you don’t have to think right is very intuitive as well. So all you do is really drag stuff and then you just drop – and you can see – is very, very responsible.
So everything from the text and the size and um I’ve used other email providers before and is a very clunky. I feels like the UI is not very nice. To kind of edit in covers is much better alright, so she can see here right everything from the image you can start, so you can save your templates as well, so you can just reuse your email over over again your logos and stuff, and it is really Like a class or if your site, I’m I’m in a graphic design class – and this is just the software that does this okay, so everything from products, if you can’t direct the products you can see it automatically syncs with my Shopify saw alright, so very, very simple.
Stuff, okay, I press cancel right here. Okay, social links, horizontal, can save drop shadow, a tables buttons right. So if I want a button right here, drop it boom finish that safe, easy, okay, so very, very simple stuff and in terms of designing emails, I think it’s super simple right. For example, if you want to integrate like canva right now, you design something on camera. Bring it on klaviyo and insert it in super super fast, alright, pretty easy stuff.
Alright, I’m just going to press save content alright, so that is basically it for campaigns and stuff, so yeah moving on flows. Okay, if water flows flows are basically fully automated sequence flows and templates that so there’s like 77 a sequence – and there are four emails they’re going to be sent okay, examples of it for e-commerce, especially right, abandon, cut browser Bannerman, post purchase.
Welcome series. Alright, these technical things you do have to know at this moment, I’m I’m just telling you that they a lot flows that you can use and there’s a lot of templates that clever has given you as well. So you do have to think right. Is you literally just execute the thing? Okay? Why do I keep opening okay? Let me see okay, so Safari, okay. So let me right now go to flows and show you a few examples as well.
Okay, so you can see here right. They already will show me what I really have, but I’m just going to create a new flow to show you how easy it is alright, so you can see you can create flow and you can create from scratch or you can just already use something that has Been working in the past okay, so I would definitely recommend you to do this just to save time and get things about running, to make more money.
Okay, so you can see here right, for example, a better cut remind us. I can just take this and I’ll. Just put test okay I’ll just put test, and then the text I put nothing and they’ll, give you a floating media. I press create flow and I’m already in the email template editor. So super simple with like what three clicks of the button. I’ve really gotten like a to email sequence and I just going to build this sequence out.
Okay, so you can see here I just automation, workflow and on that effing site you can press email, SMS update profile. So if I drag you can see right. If I drag an email, is the tree drag and drop super easy, very nice. Okay, SMS same thing, update profile, yeah, okay, time, delay time delay is basically the interval, the time interval between our emails. So you can just see you just if I drag your time.
Delay in between yeah yeah and there we go okay. So in this case I don’t need to time delay. That makes no sense. I’r just going to delete the time delay all right, conditional, splits, also um, you give it an if-else condition. So if you do any programming right, it’s very, very simple right so, for example, a conditional space, for example – I drag in here, okay and I select a condition so, for example, if someone is not in this list right, then okay, I press, save okay, wait! So just choose value: okay! Yes, if someone is in this newsletter right, then is it yes or no, and I can press save right so if it’s in this newsletter, you’ll continue flowing on to this flow.
These emails right here. If it’s not right, then you just press exit right, super simple stuff, and you can see how you can play around with a lot of things. So, for example, abandon cut right. You can say if someone has not purchased this at all, offer them a higher discount. You see, I mean you can be very creative with your flows and stuff, and this is like stuff you can play around with right.
So this is like email, marketing, automation, all right, so trigger split triggers, but it’s like something needs to trigger it and obviously then the display will come by as well right. So you can choose. You can see here, for example, a shipping rate. Let’s see what else you can use total discounts attributed flow discount codes. Okay contains some possible. You know that this person has used discounts in the past right and then you can.
You can target them through using a trigger split and then you can. You can give the send em different messaging and email as well right so very, very simple stuff, but also very very advanced, because you can build all your flow to be very, very complicated okay, so you can see here right once you have finished your email and Stuff, you can press this and your past life and email is life right. Okay, I’m just going to turn it off real, quick, alright and then you can press on right and sight as well show analytics.
So you can see how much money is generated from the open rates and click show rate. So, like I like a lot just because in one view you can see everything you can understand whether the flow is working or not all right on the left-hand side. Here you can also scroll through your your other, your flows, so that you actually know like, and you can jump around. The flows are very fast as well all right.
So let’s base get high analytics and I go back alright. So that is flows, and I hope that kind of gives you a sensing of how powerful Club it is at the moment all right, all right, so templates what a templates! Okay, I can kind of show you temperatures now, but basically our templates are the designs that you can use immediately. All right, let me show you listen segments right, so you can segment your audience as well.
Okay, keep opening up from goddammit, okay anyway, yes, okay, so you can see here on the left inside lists and segments. You can press that okay, so this will be your entire list and you can see all the data from there from here and you can segment to it. It’s so that okay on the right inside a press create create list, slash segment. If I want a dynamic segment of it, I select condition. So if someone is has done or not done, okay, so if someone has clicked an email at least once over all time, I create a segment and give it a name, and I send specific messaging towards that segment as well.
Okay, you see right up the more specific your targeting is the higher the capture rate, the higher open rate, as well as higher higher conversion revenue as well right, so very, very interesting, stuff, okay, okay, so that’s basically listen segments very simple. Okay, integrations integrations is very powerful because if you are operating on any of the supported platforms, it’s very easy to integrate your your email, marketing software, basically to your Shopify, saw or your e-commerce or in any sense okay, so integrations here, there’s like Facebook Ads as well.
So you can actually integrate your VIP list. You know that this specific customer segment has bought from your unit process like high lifetime value right. You can actually put that and put that into an email list, and then you can put it and pump it as custom audience on Facebook as well. Okay, they can run ads to the audience or create look like audience from there, make it up making making it a very qualified audience.
Okay, so yeah, you can see all right when we integrate that what Facebook MailChimp s about Shopify, right here and very, very simple stuff because, like if there’s API connection between these two software’s, it’s like a very seamless integration right. You don’t really really have to think about it and your focus on growing the business okay, so you can see here you can just press update and obviously, once you integrate so one-click install as well, so integrations very nice stuff and you can see all the integrations Yeah they have integrated with other softwares that you can want.
You may want to use WooCommerce shipstation, Salesforce, recharge CRM, Magento, it’s a drip notice, not rip, okay, yeah, so a lot of love, other software’s and you can connect via API, so so very nice. Alright! Alright last thing, I’d like to say is: like people don’t really talk about this, because it’s not um how I say this: it’s something that you don’t see when you buy a software right, it’s something you only see when you experience problems with the software and one Thing about travel is that the documentation is fantastic, so everything that you ever need to know right.
It’s like in help center Help Center is the documentation basically and like if you can see here, I’ve like grew this a ton of times and so like um. All the documentation, there is very simple, so you can see a live click on this this article multiple times just cuz. I do. I need a reference back to it right and then for the contact wise and the support contact us the support us, although they do have live chat right.
I would say that email in terms of responding to me it’s fast. It’s like we didn’t want business day. Ok, so if you are worried about whether their support right, there’s no live chat in that sense, but there is an email in email follow-up, so they have an email support right there. Ok, I hope this gives you kind of a sensing. Ok. Last thing I just want to show you one more thing: ok sign up pops right.
So if you, if you are using like um sumo, is it get sumo or like privy? Those are things you can just forget about that subscription already cake level. Does it’s already built in you can just install the code snippet right there and then you can create your signup form immediately from here right. So you can see here right if I wan na email, pop-up. Okay, I can press, ok, press create form, true sillas, just cause choose one.
This right create a form and I can customize the email pop-up right. Also, I can customize it based on whether you are land on a page or not so incredibly powerful, customisation entities in behavior, and, let me see okay, you can see here right on the levant site by URL, only show on certain URLs right, so very powerful stuff. When you have a product, for example, if I’m selling imagine this Kindle right here, if I land on the Kindle product page right and then I can put up email, opt-in say: hey, are you interested in Kindle? Well, obviously, they are but offer you a 10 %.
This count on this Kindle books when you purchase this Kindle right so very, very um, muscat, specific stuff, they would increase and drive conversion as well, okay, so that makes no sense. Okay, so yeah blocks. You can see it’s literally like the same editor as the email. It’s just that it’s just for the form right, so it makes it incredibly simple to do and it’s like it’s literary art, class. Okay, I keep saying that but yeah, okay and afterwards you can just publish your pop-up right here and your show on your shop right on your Shopify store.
That products well right. So you can see here right. I press create flow. I search for brows. Okay, you can see you browser Bannerman yeah. So basically, this flow is. It allows you right when someone views a product myself user product on your store, you can basically send them a specific email to that. So you know that they like this, can know so obviously you’re going to send up content about about our Kindles and books right so very, very like stuff, that’s like you don’t see from outside, but where you actually use it right increases conversion, a tunnel etana.
Basically, okay and I’m because email is going to be your most profitable blog. Although, like Facebook Instagram, Google is going to be a paid traffic blogs right, it’s going to be your driving force right, but emo is going to be the back end. It’s going to be the most profitable blog for you in the long run, and that’s where you’re going to exit when you want to sell the company as well. Alright, I hope this gives you insight about it.
Okay, you can see all right. Okay, it sucks. Okay, it’s like 10 %, 10 % of the revenue; okay. This should be a much much higher percentage, but at this point not not so much because I’m not handling this email all the time. Okay, so you can see yeah and uh ya, know droga yeah! Okay, if you’re actually interested right, you can sign up through this link. Yes, oxg mediacom, slash, Clavel, right and so because, like we are official travel partners so like Nick and Kitty is my rep okay.
So if you sign up through the link right, you just saved from Jonathan and then do take care of you, okay cuz. They know me already and like we like work together for quite a while already so they’ll just take care of you when you’re on board. As well, okay, so you can just sign up. Oh, I see Mediacom forward, slash Clavel if you’re interested in checking out this ecommerce, email, marketing, software and yep, hopefully, okay, I talk too much but yeah.
Okay, hopefully you enjoy this article. Please take this information and my go. Do something about it and go make money for yourself or something yep. Okay, there’s about it, see you next article! Okay,