Internet Marketing Business Blog

October 29, 2018October 30, 2018

Undeniable Proof That You Need Website Management Services

hands doing website management service and web creation - flat design

In the world of modern business, a strong web presence is vital. While several components will contribute to the company’s overall online image, there’s no doubt that creating a great website is the main priority. Frankly, a professional website management service is the only way to guarantee success in the crowded environment.

What Is A Website Management Service?

Once upon a time, the average company website was little more than a digital business card. Nowadays, though, they need to provide visitors with so much more. The idea of simply building a static website will no longer cut the mustard, and the ongoing management will play a pivotal role in ensuring that the website continues to make a big impact.

A lot of work is involved in keeping a company site up to scratch, but professional website management service will take care of all aspects. These include;

Graphic design
Programming and coding
CMS management
Search Engine Optimisation
Copywriting
Digital protecting
Social media management
E-commerce platform installation
Performance analysis
And more.

Essentially, then, a website management service ensures that your business site meets professional standards time and time again.

10 Benefits Gained From Using A Website Management Service

While it can be tempting to take on the challenge yourself, having your website and online presence managed by Allshouse Designs will aid the cause in a whole host of different ways. Here are just 10 rewards to be gained from taking this route:

Save Time: Building and running a website requires a lot of hard work; work that will distract you from actively managing your business operation. Having a team of experts to take control of those web assignments on your behalf will save valuable time.
Save Money: Outsourcing this part of the operation will save money (and not only because time is money) as you’ll no longer need the extra space or equipment for on-site staff. Likewise, a website management service will find the best solutions with regards to hosting and other features.
Stay Active: Form the client’s perspective, nothing tops the frustration of constantly seeing 404 website errors. Something as simple as choosing the wrong hosting platform could spell disaster, especially if you don’t notice it. With a website management service behind you, this won’t happen.
Increase Security: Online data hacks are perhaps the biggest threat to your business. From SSL certificates to DDoS attacks, the experts understand how to prevent the various dangers that could impact the business and its clients. Better still, the quick responses will contain the damage.
Express Personality: Consumers want to use companies that ‘get them’. The experts know how to tailor a website management service to suit specific audiences. This can range from choosing the right layouts to creating engaging content that encourages interest and participation.
Boost Visibility: Your website cannot be a success if nobody knows it exists. From on-page SEO to external marketing methods, a website management service gives your business the best shot at soaring up the Google rankings to attract increased traffic and sales figures.
Embrace Integration: Furthermore, a website management team will integrate ideas such as social media posting and PPC management to ensure that all web content reaches the target market from all directions. This can truly take your web game to the next level.
Stay Relevant: Let’s face it; the online arena is still in its relative infancy, and the goalposts continue to move each year. Taking on the web management process yourself is likely to mean following the trends. Using a web management team ensures that you’ll be ready to set them.
Rectify Mistakes: By analysing the website’s performance, management teams won’t only focus on the positives. They can quickly identify where the site is underperforming before making the necessary upgrades to put things right. Persisting with it yourself would see those limitations stay.
Maximise Appearances: Above all else, it’s very easy to spot a website that has been created by an amateur. A professional service will ensure that your site creates the right impression time and time again while the backend CMS can aid load times and ensure the site looks great across all devices.

Verdict

In today’s modern world, the company website has the potential to be your business’s most vital marketing asset. Given its significance to your operation, getting it wrong simply isn’t an option. If you want to ensure that yours hits the mark today as well as for many years to come, a website management service is absolutely essential. Making that investment could be the smartest thing you’ll ever do.

October 6, 2018

Facebook’s Social Media Ad Specifications

Facebook ads are a fantastic way to get your products and services out there on the largest social media platform in the world. With an audience of 2.23 billion active users, there’s a lot of potential in social media advertising and you’d be foolish not to use the platform to your advantage.

However, most people don’t understand Facebook ads or the specifications that you need to follow to have your ads placed on the site. So, to help you out, we’re going to talk about Facebook ads, their advantages and also list four specifications that you need to follow in order to have a successful marketing campaign on the site.

Facebook Social Feed Ad Specifications

To comply with Facebook’s standards, they’ve released a list of design specifications that need to be followed if your advertisement is going to be eligible for the site.

Media Recommendations

File type JPG or PNG
Image ratio at 9:16 or 16:9
Resolution be as high as possible
Images that consist of 20% text or more may be less successful
Text is limited to 125 characters

The JPG and PNG file types are the most popular when it comes to Facebook advertisements. They’re the most common image file types on the internet, but PNG can offer a slightly better quality with less quality loss from compression.

The image ratio is important so that your advertisement does not seem stretched when place on Facebook’s website. 16:9 and 9:16 resolutions are the most common, as 16:9 is also the standard screen ratio for most websites and phones.

It’s also important to have a high resolution so that the image quality is good. We recommend at least as 1280 x 720 pixel ratio for most advertisements, or 720 x 1280 if you’re aiming for a 9:16 ratio. Facebook requires at least 600 x 600, but these will appear stretched in certain places, hence their recommendation for having an image ratio of 16:9 or 9:16.

Images that have too much text are also frowned upon. This is because advertisements should be quick and snappy so that anyone browsing will catch them, see the message and then hopefully be hooked. If there is too much text, then the message of your advertisement is lost.

Facebook Marketplace Ad Specifications

Marketplace ads are a fantastic way to show off certain products or services that you offer.

Media Recommendations

- File type JPG or PNG
- Image ratio at 9:16 or 16:9
- Resolution be as high as possible
- Images that consist of 20% text or more may be less successful
- Text is limited to 125 characters

Much like Facebook feed ads, the recommendations are virtually the same for marketplace ads. However, it’s good to keep in mind that when there are links involved, the images should be cropped and have a recommended resolution of at least 1,200 x 628. The minimum resolution requirements are, again, 600 x 600, but a higher resolution image will result in a better user experience.

Facebook Video Feed Specifications

They say that pictures can tell a thousand words. If that’s true, then videos are the king of advertising if they can show around 30 pictures a second.

Media Recommendations

Video ratio of 9:16 or 16:9
H.264 compression
Fixed frame rate
AAC audio compression at 128+ kbps
Resolution as high as possible
Maximum video size of 4 GB
Minimum video length of 1 second
Maximum video length of 240 minutes
Video captions recommended
Sound recommended
Thumbnails with minimum text
Vertical videos can be masked to 2:3

Video advertisements are much more technical due to the recommendations that you should meet. However, they’re fantastic for engagement and converting leads, especially if you have a talented video director working for you.

The H.264 compression and fixed frame rate options are available in most modern video editing software. Although Facebook does support long videos (up to 240 minutes!) you’d be hard-pressed to balance the quality and fit it under 4 GB. In addition, most people won’t want to watch an advert that’s 4 hours long, so try and keep it short if possible.

Most mobile users will have their phone muted or headphones plugged in but in their pocket, so there’s a good chance that they won’t have sound available. As a result, you want the message to be clear and simple to understand, even without text.

Facebook Carousel Ad Specifications

Carousel ads are fantastic at combining picture and video advertisements into a single ad.

Media Recommendations

Minimum of 2 cards
Maximum of 10 cards
File type JPG or PNG
Video maximum size 4 GB
Resolution at least 1080 x 1080

Carousel ads should follow the recommended design specifications of the previous advertisement types. Ensure that you stick with a consistent aspect ratio throughout all your propose carousel ads to make it seamless and neat.

This is just the tip of the ice berg. Facebook ads guide has more information for you ponder. Now Allshouse Designs will create and manage your Facebook ads and more. It is easy to get a hold of Allshouse Designs, Just go to the contact us page. If you wish to take full advantage of what Facebook has created. It is smart to look over what social signals are and how they boost your rankings in all major search engines and bring more awareness to your brand.

June 23, 2018November 7, 2018

Why We Love Internet Radio For Business Advertising

Does your business or agency take advantage of the amazing benefits of advertising on Internet radio like Pandora? While everyone focuses on spending their marketing budgets on social media, online ads and digital marketing techniques like SEO, there are a few savvy business owners getting huge success from getting plays on the commercial breaks in Internet radio.

There is a vast array of benefits to expect from Internet radio advertising. Allshouse Designs has started to manage internet radio ad campaigns in recent years, and we absolutely love it. Here are some of the key reasons why …

The Benefits of Internet Radio

As discussed above, one of the most obvious benefits of advertising through online radio stations is that there is a high chance your competitors aren’t doing it. And given the overall market across the country – 143 million Americans listen to Internet radio regularly – your business is missing out if you don’t have a presence. But there is plenty more to get the juices flowing, too. Let’s take a closer look at some more benefits.

Targeted Reach

The beauty of online radio stations is that they all have loyal, core followings. The stations know exactly who they are talking to, and if there are similarities between their market and your target audience, it can be an incredibly precise way of getting your message out there to the right people. For example, if your product is trying to attract attention from the traditionally ‘difficult’ youth market, Internet radio ads can help. According to research, 77 percent of 12-24-year-olds listen to an online station on a monthly basis.

Local Markets

Geo-targeting isn’t just for SEO and paid search campaigns. With Internet radio, you can refine your ads to play in highly localized areas. There are thousands of local broadcast stations operating all over the world, and many of them are set up to serve very particular audiences. Again, if you want to spread the word about your product or service in your locale, Internet radio stations will give you that opportunity. Studies predict that almost 56 percent of the US population will listen to Internet radio by the end of this year. If you translate this to the local population of somewhere like Seattle, Washington – with a population of almost 4 million people over the age of 12 – then clever Internet radio ads spread wisely across the local network could reach up to 2 million people. That’s enormous reach, and if you can create a compelling and with a good hook – an earworm if you like – it can be incredibly successful.

Average CPM Cost

So, how much does all this reach cost? You might be surprised at the CPM on offer from Internet radio ads. Figures can vary, but on average the CPM for a digital audio campaign is less than a quarter of what you might pay for something like a display video ad, and significantly less than it costs to advertise on traditional radio. As a rough guide, StartUpBizHub suggests that you will pay $3.75 for 15 seconds of Internet radio time, $7.50 for 30 seconds, and $15 for a full minute. And you can pack in a surprising amount of information in that time, too.

Flexibility

There is a huge amount of flexibility involved in Internet radio ads, as well. As an advertiser, you can integrate your radio campaign with other forms of advertising. You might use a web banner, for example, to be displayed on the Internet radio station’s web page. It allows for greater engagement, too. The vast majority of people listening to Internet radio do so via their smartphones, computers, or tablets. And it’s not like they sit there staring at the station page – listeners will be actively doing other things online. Research suggests that Internet radio listeners are more likely to visit a social network page or website while streaming music or talk stations. And with a well-placed and timely ad, who’s to say this couldn’t be your business website?

Need some help?

If you want to embrace the huge amount of opportunities that are available with Internet radio advertising, please don’t hesitate to get in touch with us today. Allshouse Designs can help create and manage great campaigns for businesses of all kinds. We love the power and reach that you can get with Internet radio ads – and the compelling campaigns you can create. We would love to share what we have learned with you, so why not contact us or leave a comment below?

May 11, 2018November 7, 2018

Month of May Deal for an Awesome Business Website.

Allshouse Designs is proud to announce that for the month of May. We are offering 20% off our special business website management service . Let us maintain and increase your online presence with a WordPress built website. We will provide content on a monthly basis and will be consistently tweaking to gain search rankings for your business. To get started, just hit the big red button. Don’t forget to use promotional code: NB20OFF.

This service is designed to give your business a new digital image while increasing your online presence. Below is what is included in this special offer:

1 SSL domain name
10 E-mail Accounts
Unlimited Bandwidth
1 (5-7 page) WordPress Website
Security Monitoring
Privacy Statement
1 (750 Character) Blog Post Per Month
Non-Targeted website Traffic Boost
Directory Listing Management Service
Up to 4 Professional Facebook Posts Per Month
Social Media Boost
Google and Bing Ranking Monitoring
Social Media Monitoring
Review Agitator
Review Funnel For Happy Google And Bing Users

This will boost your idea or business to the next level.

Our goal is to make your idea come to life and make you successful.

If you already have a website. We will easily transfer it over to our preferred platform and hosting servers at no additional cost.

Request a call back and we will gladly give you all the details.

Wondering what people say about us?

These guys are Awesome! I’m always looking forward to seeing what you guys are up to and working on. Very creative guys working with some really cool technology. – Chuck Manz

I have really enjoyed working with this team. Alec and Matt are constantly giving me new info and ideas, they have been creative and positive in the ways they market me and my business. I look forward to their new uploads on YouTube now that these two creators have a web series going.
I look forward to 2018 and recommend Allshouse Designs to any business looking to increase their web presence, create a professional website or if you just want someone to take a look at what you already have out there like they did for me.
Thank you Allshouse Designs! – Jon Roberts

We are here to serve you. Please contact us will any questions or comments.

April 22, 2018

Allshouse Designs Revamp Their Pricing Structure For 2018

Allshouse Designs, a well-regarded advertising and digital marketing agency, are proud to announce a change to their pricing structure for the new year. The design professionals continue to offer their unique, highly-personalized service that adheres to their commitment to providing quality at an affordable price.

Allshouse Designs have always sought to provide complete pricing transparency, and their new website management packages have solidified this commitment. Customers will be provided with the same great service, but now at easily-understood, and highly affordable, price points.

The new packages in detail

Thanks to their incredible understanding of the advertising and marketing world, Allshouse Designs have assembled a number of website management packages to ensure there is something to suit all sizes of enterprise.

The first package, available for just $195 USD per month, covers everything that a startup or small business might need from their website management. Allshouse Designs provide in-depth keyword analysis, a website of up to seven pages in size (with unlimited edits as required), on-page SEO, complete Google Webmaster tools and Analytics reports, and plenty of advice and recommendations on social media, content, and advertising.

The second package increases in size and breadth, making it perfect for established businesses and small-to-medium companies. As well as all the advice and support offered with the first package, the website will have two additional pages added per month, social media management, and off-page SEO. This package offers complete management and a focus for the future too, priced at just $600 USD per month.

Finally, the third package is the biggest and broadest of them all, making it perfect for large companies or small enterprises with big ambitions. Again, all of the services available in the first two packages are included, except now companies can enjoy five extra web pages per month, as well as complete social media, content and advertising management. Given the scope of this package, customers are advised to contact Allshouse Designs directly to discuss the pricing of this incredible package.

Why existing customers love Allshouse Designs

As an established name in their field, Allshouse Designs have earned a reputation that recognizes their expertise, utilizing the company’s years of experience and commitment to always delivering the best to their customer. As well as their website management packages, Allshouse Designs offer a variety of services which includes Content Generation, Digital Marketing, and Advertising.

They ensure that they can draw together all of their years of experience to offer the most complete, reliable service in the industry. The pricing of these new packages helps customers to capitalize on this expertise, ensuring customers are reassured of a comprehensive website management package that will provide everything their business needs to flourish.

Experience the new package prices

With the new prices now established and ready-to-go on the Allshouse Designs website, curious customers can take advantage as soon as they wish to do so. Given the strong company reputation of Allshouse Designs, and the new and improved pricing structure, any business owner would be wise to consider this new offering. Get started today!

April 9, 2018April 9, 2018

Our New Client | RGS Crawl Space Insulation

We are proud to announce that Allshouse Designs is maintaining a new website for RGS Crawl Space Insulation. For this website we used the WordPress CMS platform. Which is a very dependable platform with end less capabilities. We have integrated Jetpack by Automattic Inc., the creators of WordPress. Jetpack has a ton of great tools and most of all, it will put your blog posts with in reach of other WordPress bloggers. Bringing more users to your website. With our website management service package number two plus running at full bore. It will be fun to watch RGS grow.

RGS has opted into our digital marketing service. With this service we will be managing monthly Google ads, the official RGS Facebook page and adding blog posts to their website. With our experience and dedication, the Google ads will bring leads to our custom built landing pages. Landing pages are very important when using click ads. We have built the landing pages with the sales funnel concept in mind. The entire funnel is automated. To achieve this, we integrated a scheduling system that makes it possible to easily schedule a free crawl space evaluation service with out leaving the website or make a phone call.

RGS Crawl Space Insulation has been around long enough to deliver a great service and are down right good people.

We are very grateful to provide this sort of service to small business. Here at Allshouse Designs believe that you should shop local to support and make your community strong.

If you have any questions about our services that we provide. Please request a call back from us and we will be happy to help you reach your business goals.

April 4, 2018

The Race Car at Evergreen Speedway

Wow! Have we been busy? As most of you already know, we have been working on getting our Race Car ready for the races, which start this coming weekend at Evergreen Speedway in Monroe, WA.

If you have seen any of the Racecar Series Videos, you know that we have been working on fixing massive vacuum leaks throughout the intake system. We also found that the engine’s head needs work, so the head was removed and now sits at our local machine shop to be cleaned up. In the meantime, we have sense replaced the rear differential with a limited slip differential. There was gearing issues in the old one that was ultimately hindering our lap time.

After having fixed the rear end, our track time has improved slightly but until we get the head work done, the intake and carburetor setup changed around. The track time won’t be where it should be.

We have done some cosmetic work. The car now has a face! We put the nose on the car and have made adjustments to fit the old hood as well.

There is still a lot of work to be done, however, we need to get the wheel lug pattern corrected so we can run 8” wheels for maximum grip around the track. The car also needs that all important paint job and decal placement.

Our driver, Jon Roberts AKA Fozzy, has been great to work with through the entire process and we are excited to see what will come of this race season. His knowledge is incredible, as you would expect from a 2 time NASCAR champion in the Mini Stock Division at Evergreen Speedway.

Episode 5 of the racecar was shot in 360 degrees to give you an interesting look into the car and the process of fixing our issues. Jon and Alec discuss some of the issues and what we are doing to fix them. It has been a fun process of filming and editing for this video and we hope you all enjoy it.

Our sponsors for the car are building. Big shout out to Spunks and Sound Advice! Look for their logos on the car along with Allshouse Designs.

Stay up to date on the racecar by visiting our YouTube channel! We will keep you all up to date and will be posting video of the races for the entire race season. Stay tuned for more and while you wait for our next post, head over to YouTube and kill some time with our great videos.

March 11, 2018March 12, 2018

Allshouse Designs and the Race Car

It has been a busy week of getting things wrapped up here at Allshouse Designs. I completed work on a simple informative website for Canyon Park Veterinarian Hospital. It has been over 20 years when Dr. Vaughn purchased the business, when the city of Bothell and the internet was a lot smaller then it is today. Even if you have a well established business in your community, a digital presence is really non-negotiable in today’s day and age. These are some of my favorite types of projects, I love seeing well established local business searchable online! We also spent some great time with Jon prepping “The Race Car” and making the next video.

First and for most, I want to thank all our new followers to our blog and a big thank you to everyone watching and commenting about our last video. Your comments help us get to know what you guys are interested in, so we can give you what you want to see. Keep your comments and questions coming. The race car has been real enjoyable for me; as a previously certified mechanic, this whole process has been bringing back memories. Enjoyment that I thought left me, shortly after my second baby was born. Sometimes life gets busy with work and family, but a meaningful way to play with your friends is so important for balance. With great pleasure, we are proud to announce. Episode 4 of the “The Race Car” has been posted to our YouTube channel, enjoy. We have really focused on the car, with an extended Q and A with Jon, and more car footage.

Our good friends at Spunks have signed up to co-sponsor the car. We will be giving out free seeds at the races, so check out evergreenspeedway.com to see when the mini stock division will be racing. Really, you must try these roasted pumpkin seeds. Go check out their site and our video on their product. Order up a tasty treat at spunkstore.com. Thanks to Rolands! Local small business is the way to go. Go local, support your community. We go further, when we go together.

March 3, 2018May 9, 2018

Increase the Online Presence for your Business

After a few years of research and experimenting. We have finally created a service that will increase your online presence for your business in 72 hours.

Our new service takes a four prong approach to increasing the awareness of your business. This is not a one shot type of service. The main prong is being able to manage directory listings on 48 different high domain authority websites. This will increase your online presence in 72 hours. Two of the prongs will monitor your keyword rankings and your reputation on social media and or review sites. These two prongs will help keep your digital marketing stragity in check and will determine your next moves for your marketing dollars. The fourth prong is review generation. A very necessary tool that will increase the ability to collect reviews and it creates a funnel for your client to review your business on serval high end review sites.

This is what the service in tells:

Listings / Submissions (48 Directories )
Duplicate Removal post confirming the duplicate listings
Review Generation: Review Requests + Funnel Happy Customers to Write Reviews
Review Monitoring: 18+ Review Sites
Social Media Activity Monitoring: Facebook, Google+ & FourSquare
Organic Rank Tracking with Keywords: Google (Maps + Search), Yahoo & Bing
Reporting & Notifications

We continue to strive for an excellent customer service experience for our clients. We have been utilizing a few of these types of services for years though businesses that I will not name. They are really great for small business. However the companies that we worked with did not really communicate with us. That is why we have an option to send you weekly or monthly emails about what our service is doing for you. These tools are powerful and will guide your business on the right digital marketing path.

See how your business shows up on our 48 recommend business listings. Our scan tool is easy and you’ll have the results quickly.

February 24, 2018February 24, 2018

Our YouTube Race Car Adventure Continues…

We have just released our latest YouTube Video. This will be our 24^th video and we have come a long way. It is hilarious to look at our first video and compare it to video number 24. We have learned a whole lot and continue to research on what makes an entertaining video. We will continue to improve and try our best to bring value.

The one concept that has been the same is our priorities for our YouTube channel. Which what we found through research is the most important concept to follow. With that said, here are the list that we have put together.

Create awareness of our brand “Allshouse Designs”.
Execute our Inbound Marketing Stragity.
Educate the public about our experience and our knowledge.
Communicate our values.
Advertise our services.

With these 5 priorities in play it helps us determine our next steps. As far as the quality of our videos. We really have a long way to go, but when we get there it is going to be very rewarding. The really cool thing is that we have everything documented. It is fun to think that everyone can look at our channel and start to see our progress. That is what we look at to see what we need to learn and what to tweak. We really thank our current audience and hope that they continue to support us through our journey.

Here is a little glimpse into our latest video. Now we did film around 5 videos at the same time. We experienced horrible lighting and sound issues. We fixed the audio that alone is a great fix. Nothing like having an echo in your videos. We purchased high quality microphones. If you want to know which ones we are using for our latest video you can ask us by commenting below. Now on to the lighting. After filming in front of a green screen for majority of our videos. We decided to can the entire green screen concept. We just felt that we just could not get the lighting right. In video number 24, episode 3 of the Race Car series. We are using natural light with studio lights. To film it we used two different cameras at two different angles. When you watch the video. The crisper picture with everything in focus is filmed with the Samsung cell phone camera and the warmer picture with the background slightly out of focus is the DSLR camera. In nut shell we are trying to find what we like better.

The last mention is what we have show cased in the video. Matt talks about the feel of the video with out the green screen, a little blurb about our new service and of course the progress of the race car. I hope you enjoy and like what Matt says, “let us know what you think?”