Why We Love Internet Radio For Business Advertising

women speaking to internet radio lovers

Does your business or agency take advantage of the amazing benefits of advertising on Internet radio? While everyone focuses on spending their marketing budgets on social media, online ads and digital marketing techniques like SEO, there are a few savvy business owners getting huge success from getting plays on the commercial breaks in Internet radio.

There is a vast array of benefits to expect from Internet radio advertising. Allshouse Designs has started to manage internet radio ad campaigns in recent years, and we absolutely love it. Here are some of the key reasons why …

 

The Benefits of Internet Radio

As discussed above, one of the most obvious benefits of advertising through online radio stations is that there is a high chance your competitors aren’t doing it. And given the overall market across the country – 143 million Americans listen to Internet radio regularly – your business is missing out if you don’t have a presence. But there is plenty more to get the juices flowing, too. Let’s take a closer look at some more benefits.

Targeted Reach

The beauty of online radio stations is that they all have loyal, core followings. The stations know exactly who they are talking to, and if there are similarities between their market and your target audience, it can be an incredibly precise way of getting your message out there to the right people. For example, if your product is trying to attract attention from the traditionally ‘difficult’ youth market, Internet radio ads can help. According to research, 77 percent of 12-24-year-olds listen to an online station on a monthly basis.

Local Markets

Geo-targeting isn’t just for SEO and paid search campaigns. With Internet radio, you can refine your ads to play in highly localized areas. There are thousands of local broadcast stations operating all over the world, and many of them are set up to serve very particular audiences. Again, if you want to spread the word about your product or service in your locale, Internet radio stations will give you that opportunity. Studies predict that almost 56 percent of the US population will listen to Internet radio by the end of this year. If you translate this to the local population of somewhere like Seattle, Washington – with a population of almost 4 million people over the age of 12 – then clever Internet radio ads spread wisely across the local network could reach up to 2 million people. That’s enormous reach, and if you can create a compelling and with a good hook – an earworm if you like – it can be incredibly successful.

Average CPM Cost

So, how much does all this reach cost? You might be surprised at the CPM on offer from Internet radio ads. Figures can vary, but on average the CPM for a digital audio campaign is less than a quarter of what you might pay for something like a display video ad, and significantly less than it costs to advertise on traditional radio. As a rough guide, StartUpBizHub suggests that you will pay $3.75 for 15 seconds of Internet radio time, $7.50 for 30 seconds, and $15 for a full minute. And you can pack in a surprising amount of information in that time, too.

Flexibility

There is a huge amount of flexibility involved in Internet radio ads, as well. As an advertiser, you can integrate your radio campaign with other forms of advertising. You might use a web banner, for example, to be displayed on the Internet radio station’s web page. It allows for greater engagement, too. The vast majority of people listening to Internet radio do so via their smartphones, computers, or tablets. And it’s not like they sit there staring at the station page – listeners will be actively doing other things online. Research suggests that Internet radio listeners are more likely to visit a social network page or website while streaming music or talk stations. And with a well-placed and timely ad, who’s to say this couldn’t be your business website?

words are you listening written on a chaulk board

Need some help?

If you want to embrace the huge amount of opportunities that are available with Internet radio advertising, please don’t hesitate to get in touch with us today. Allshouse Designs can help create and manage great campaigns for businesses of all kinds. We love the power and reach that you can get with Internet radio ads – and the compelling campaigns you can create. We would love to share what we have learned with you, so why not contact us or leave a comment below?

Month of May Deal for an Awesome Business Website.

Allshouse Designs is proud to announce that for the month of May. We are offering 20% off our special business website management service . To get started, just hit the big red button. Don’t forget to use promotional code: NB20OFF.

start your business website management service

This service is designed to give your business a new digital image while increasing your online presence. Below is what is included in this special offer:

  • 1 SSL domain name
  • 10 E-mail Accounts
  • Unlimited Bandwidth
  • 1 (5-7 page) WordPress Website
  • Security Monitoring
  • Privacy Statement
  • 1 (750 Character) Blog Post Per Month
  • Non-Targeted website Traffic Boost
  • Directory Listing Management Service
  • Up to 4 Professional Facebook Posts Per Month
  • Social Media Boost
  • Google and Bing Ranking Monitoring
  • Social Media Monitoring
  • Review Agitator
  • Review Funnel For Happy Google And Bing Users

This will boost your idea or business to the next level.

Our goal is to make your idea come to life and make you successful.

If you already have a website. We will easily transfer it over to our preferred platform and hosting servers at no additional cost.

Request a call back and we will gladly give you all the details.

Wondering what people say about us?

These guys are Awesome! I’m always looking forward to seeing what you guys are up to and working on. Very creative guys working with some really cool technology. – Chuck Manz

I have really enjoyed working with this team. Alec and Matt are constantly giving me new info and ideas, they have been creative and positive in the ways they market me and my business. I look forward to their new uploads on YouTube now that these two creators have a web series going.
I look forward to 2018 and recommend Allshouse Designs to any business looking to increase their web presence, create a professional website or if you just want someone to take a look at what you already have out there like they did for me.
Thank you Allshouse Designs! – Jon Roberts

We are here to serve you. Please contact us will any questions or comments.

Allshouse Designs Revamp Their Pricing Structure For 2018

Allshouse Designs Update

Allshouse Designs, a well-regarded advertising and digital marketing agency, are proud to announce a change to their pricing structure for the new year. The design professionals continue to offer their unique, highly-personalized service that adheres to their commitment to providing quality at an affordable price.

Allshouse Designs have always sought to provide complete pricing transparency, and their new website management packages have solidified this commitment. Customers will be provided with the same great service, but now at easily-understood, and highly affordable, price points.

The new packages in detail

Thanks to their incredible understanding of the advertising and marketing world, Allshouse Designs have assembled a number of website management packages to ensure there is something to suit all sizes of enterprise.

The first package, available for just $195 USD per month, covers everything that a startup or small business might need from their website management. Allshouse Designs provide in-depth keyword analysis, a website of up to seven pages in size (with unlimited edits as required), on-page SEO, complete Google Webmaster tools and Analytics reports, and plenty of advice and recommendations on social media, content, and advertising.

The second package increases in size and breadth, making it perfect for established businesses and small-to-medium companies. As well as all the advice and support offered with the first package, the website will have two additional pages added per month, social media management, and off-page SEO. This package offers complete management and a focus for the future too, priced at just $600 USD per month.

Finally, the third package is the biggest and broadest of them all, making it perfect for large companies or small enterprises with big ambitions. Again, all of the services available in the first two packages are included, except now companies can enjoy five extra web pages per month, as well as complete social media, content and advertising management. Given the scope of this package, customers are advised to contact Allshouse Designs directly to discuss the pricing of this incredible package.

Thunmbs up for Allshouse Designs

Why existing customers love Allshouse Designs

As an established name in their field, Allshouse Designs have earned a reputation that recognizes their expertise, utilizing the company’s years of experience and commitment to always delivering the best to their customer. As well as their website management packages, Allshouse Designs offer a variety of services which includes Content Generation, Digital Marketing, and Advertising.

They ensure that they can draw together all of their years of experience to offer the most complete, reliable service in the industry. The pricing of these new packages helps customers to capitalize on this expertise, ensuring customers are reassured of a comprehensive website management package that will provide everything their business needs to flourish.

Experience the new package prices

With the new prices now established and ready-to-go on the Allshouse Designs website, curious customers can take advantage as soon as they wish to do so. Given the strong company reputation of Allshouse Designs, and the new and improved pricing structure, any business owner would be wise to consider this new offering. Get started today!

 

Our New Client | RGS Crawl Space Insulation

RGS Crawl Space Insulation

We are proud to announce that Allshouse Designs is maintaining a new website for RGS Crawl Space Insulation. For this website we used the WordPress CMS platform. Which is a very dependable platform with end less capabilities. We have integrated Jetpack by Automattic Inc., the creators of WordPress. Jetpack has a ton of great tools and most of all, it will put your blog posts with in reach of other WordPress bloggers. Bringing more users to your website. With our website management service package number two plus running at full bore. It will be fun to watch RGS grow.

RGS has opted into our digital marketing service. With this service we will be managing monthly Google ads, the official RGS Facebook page and adding blog posts to their website. With our experience and dedication, the Google ads will bring leads to our custom built landing pages. Landing pages are very important when using click ads. We have built the landing pages with the sales funnel concept in mind. The entire funnel is automated. To achieve this, we integrated a scheduling system that makes it possible to easily schedule a free crawl space evaluation service with out leaving the website or make a phone call.

RGS Crawl Space Insulation has been around long enough to deliver a great service and are down right good people.

We are very grateful to provide this sort of service to small business. Here at Allshouse Designs believe that you should shop local to support and make your community strong.

If you have any questions about our services that we provide. Please request a call back from us and we will be happy to help you reach your business goals.

The Race Car at Evergreen Speedway

Wow! Have we been busy? As most of you already know, we have been working on getting our Race Car ready for the races, which start this coming weekend at Evergreen Speedway in Monroe, WA.

If you have seen any of the Racecar Series Videos, you know that we have been working on fixing massive vacuum leaks throughout the intake system. We also found that the engine’s head needs work, so the head was removed and now sits at our local machine shop to be cleaned up. In the meantime, we have sense replaced the rear differential with a limited slip differential. There was gearing issues in the old one that was ultimately hindering our lap time.

After having fixed the rear end, our track time has improved slightly but until we get the head work done, the intake and carburetor setup changed around. The track time won’t be where it should be.

The Race Car for Evergreen SpeedwayBefore the painting of the Race Car for Evergreen Speedway

We have done some cosmetic work. The car now has a face! We put the nose on the car and have made adjustments to fit the old hood as well.

There is still a lot of work to be done, however, we need to get the wheel lug pattern corrected so we can run 8” wheels for maximum grip around the track. The car also needs that all important paint job and decal placement.

Our driver, Jon Roberts AKA Fozzy, has been great to work with through the entire process and we are excited to see what will come of this race season. His knowledge is incredible, as you would expect from a 2 time NASCAR champion in the Mini Stock Division at Evergreen Speedway.

Episode 5 of the racecar was shot in 360 degrees to give you an interesting look into the car and the process of fixing our issues. Jon and Alec discuss some of the issues and what we are doing to fix them. It has been a fun process of filming and editing for this video and we hope you all enjoy it.

Our sponsors for the car are building. Big shout out to Spunks and Sound Advice! Look for their logos on the car along with Allshouse Designs.

Stay up to date on the racecar by visiting our YouTube channel! We will keep you all up to date and will be posting video of the races for the entire race season. Stay tuned for more and while you wait for our next post, head over to YouTube and kill some time with our great videos.

Allshouse Designs and the Race Car

The Race Car with new door panel

It has been a busy week of getting things wrapped up here at Allshouse Designs. I completed work on a simple informative website for Canyon Park Veterinarian Hospital.  It has been over 20 years when Dr. Vaughn purchased the business, when the city of Bothell and the internet was a lot smaller then it is today.  Even if you have a well established business in your community, a digital presence is really non-negotiable in today’s day and age.  These are some of my favorite types of projects, I love seeing well established local business searchable online!  We also spent some great time with Jon prepping “The Race Car” and making the next video.   

First and for most, I want to thank all our new followers to our blog and a big thank you to everyone watching and commenting about our last video.  Your comments help us get to know what you guys are interested in, so we can give you what you want to see. Keep your comments and questions coming. The race car has been real enjoyable for me; as a previously certified mechanic, this whole process has been bringing back memories.  Enjoyment that I thought left me, shortly after my second baby was born.  Sometimes life gets busy with work and family, but a meaningful way to play with your friends is so important for balance.  With great pleasure, we are proud to announce. Episode 4 of the “The Race Car” has been posted to our YouTube channel, enjoy. We have really focused on the car, with an extended Q and A with Jon, and more car footage.

new_spunks_header

 Our good friends at Spunks have signed up to co-sponsor the car.  We will be giving out free seeds at the races, so check out evergreenspeedway.com to see when the mini stock division will be racing. Really, you must try these roasted pumpkin seeds.  Go check out their site and our video on their product.  Order up a tasty treat at spunkstore.com. Thanks to Rolands! Local small business is the way to go.  Go local, support your community. We go further, when we go together.

Increase the Online Presence for your Business

Increase your online presence

After a few years of research and experimenting. We have finally created a service that will increase your online presence for your business in 72 hours.

Our new service takes a four prong approach to increasing the awareness of your business. This is not a one shot type of service. The main prong is being able to manage directory listings on 48 different high domain authority websites. This will increase your online presence in 72 hours. Two of the prongs will monitor your keyword rankings and your reputation on social media and or review sites. These two prongs will help keep your digital marketing stragity in check and will determine your next moves for your marketing dollars. The fourth prong is review generation. A very necessary tool that will increase the ability to collect reviews and it creates a funnel for your client to review your business on serval high end review sites.

This is what the service in tells:

  • Listings / Submissions (48 Directories )
  • Duplicate Removal post confirming the duplicate listings
  • Review Generation: Review Requests + Funnel Happy Customers to Write Reviews
  • Review Monitoring: 18+ Review Sites
  • Social Media Activity Monitoring: Facebook, Google+ & FourSquare
  • Organic Rank Tracking with Keywords: Google (Maps + Search), Yahoo & Bing
  • Reporting & Notifications

Increase Your Presence

We continue to strive for an excellent customer service experience for our clients. We have been utilizing a few of these types of services for years though businesses that I will not name. They are really great for small business. However the companies that we worked with did not really communicate with us. That is why we have an option to send you weekly or monthly emails about what our service is doing for you. These tools are powerful and will guide your business on the right digital marketing path.

See how your business shows up on our 48 recommend business listings. Our scan tool is easy and you’ll have the results quickly.

Our YouTube Race Car Adventure Continues…

The Race Car Allshouse Designs

We have just released our latest YouTube Video. This will be our 24th video and we have come a long way. It is hilarious to look at our first video and compare it to video number 24. We have learned a whole lot and continue to research on what makes an entertaining video. We will continue to improve and try our best to bring value.

 The one concept that has been the same is our priorities for our YouTube channel.  Which what we found through research is the most important concept to follow. With that said, here are the list that we have put together.

  • Create awareness of our brand “Allshouse Designs”.
  • Execute our Inbound Marketing Stragity.
  •  Educate the public about our experience and our knowledge.
  • Communicate our values.
  • Advertise our services.

With these 5 priorities in play it helps us determine our next steps. As far as the quality of our videos. We really have a long way to go, but when we get there it is going to be very rewarding. The really cool thing is that we have everything documented. It is fun to think that everyone can look at our channel and start to see our progress. That is what we look at to see what we need to learn and what to tweak. We really thank our current audience and hope that they continue to support us through our journey.

Here is a little glimpse into our latest video. Now we did film around 5 videos at the same time. We experienced horrible lighting and sound issues. We fixed the audio that alone is a great fix. Nothing like having an echo in your videos. We purchased high quality microphones. If you want to know which ones we are using for our latest video you can ask us by commenting below. Now on to the lighting.  After filming in front of a green screen for majority of our videos. We decided to can the entire green screen concept. We just felt that we just could not get the lighting right. In video number 24, episode 3 of the Race Car series. We are using natural light with studio lights. To film it we used two different cameras at two different angles. When you watch the video. The crisper picture with everything in focus is filmed with the Samsung cell phone camera and the warmer picture with the background slightly out of focus is the DSLR camera. In nut shell we are trying to find what we like better.

The last mention is what we have show cased in the video. Matt talks about the feel of the video with out the green screen, a little blurb about our new service and of course the progress of the race car. I hope you enjoy and like what Matt says, “let us know what you think?”

New! Business Directory Listing Service

Here at Allshouse Designs, we are always looking for new, user-friendly ways to help our fellow business owners and potential clients.

We are excited to announce that we have partnered up with 40 plus high domain authority business directory sites. What does this mean for you? Well, you have an opportunity to have your business listed on them. To get started with this opportunity.  We have put together a scan tool. The scan tool will take your business information that you enter in and compare it to the business listings in the directories. Once it is done it will give you a nice report.

The scan tool for directory listings
Report from the Scan Tool

This tool is absolutely free to try and as you can see. It can give you an idea on how your brand is listed. The tool is also extremely easy to use and takes only a few minutes. After the scan is complete, you will receive a report just like the one above. With this information in front of you, it can help you make some decisions as to ways to fix this or… you could hit the CONTINUE TO FIX button at the bottom of the screen and let Allshouse Designs fix these issues for you.

This is where our service kicks in. The service is an annual subscription and creates the ability to fix, add and update information about your business on every directory at the same time. You can even add content, videos, and social media links on most of the directories. With this service we will send you reports about your listings on a monthly basis. Over all this service makes your business look more consistent and that is good for search engines.
We are in the middle of adding a couple other great tools to the service that will benefit your business. If you sign up today, there will be no additional charges to take advantage of the new tools. So what are you waiting for, run the scan tool today and see what pops up. You have nothing to lose and everything to gain.

Run the scan tool now

The Drone Project is Now in 360 Video

Allshouse Designs Racing Drone

Here at Allshouse Designs, we often gravitate towards projects that interest us the most. We pride ourselves in enjoying every aspect of our business. After all, is that not the point of owning your own business? To mold it into something you enjoy coming to everyday. Of course it is!

As many of you already know, one of the recent projects we have started is the build of our video drone. We have launched one video already giving an introduction to how it looks in the air with our Samsung Gear 360 camera mounted.

Racing drone 360 YouTube Video

Well, the video we are launching next is going to feature one of our good friends, DUBL_AFPV over on Instagram, flying the drone around his backyard course. This should give an idea as to how the camera operates while moving at high speed. It also demonstrates the handling and speed of the drone itself.

DUBL_AFPV or Aaron, has been flying drones for a few years now and has built too many of them to count. So it would make sense we would have him fly our drone, sense Matt is still in the learning process.

If you are interested in building a drone like the one you see in the video be ready to spend some cash. In case you are interested in what we have and would like to build your own, here is what we have:

The Racing Drone
The Racing Drone

All in all, we spent about 6 hours of our time getting this drone built and about $500. We still need to get the ever important FPV goggles and will be going with the FATSHARK V3 Dominators. After all said and done the drone cost is going to be about $850.

Now, that cost is not the cost for all drones. Once you purchase the Radio and goggles you do not need to purchase them again. This means each drone can run you about $300 depending on your needs. Not to bad if you ask me.

I want to give a special thank you to Aaron (DUBL_AFPV) for helping with the build process. Check out some of his awesome videos on his YouTube Channel. A big thank you to Honor Hall for providing us with the music for the video.

If you have any questions about the parts that we chose to use and want to build your own, feel free to contact us at any time.

Thank you and stay tuned for that video!