Do you think PPC ads don’t work? Do you know why majority of campaigns are stopped before they should be? Well, I read that 96% of people that click on ads for the first time do not buy anything. It’s no secret we all research on product before we buy. I can admit that I have click on ads and have not acted on them until 6 months later. With that said, how long do you think you should run your click ad campaign? Also remember, it’s not about making a sale. It’s about letting people know your business exists. Check out the Pros and Cons that I came up with for pay per click ads.