Facebook’s Social Media Ad Specifications

Picture of Social Media Marketing

Facebook ads are a fantastic way to get your products and services out there on the largest social media platform in the world. With an audience of 2.23 billion active users, there’s a lot of potential in social media advertising and you’d be foolish not to use the platform to your advantage.

However, most people don’t understand Facebook ads or the specifications that you need to follow to have your ads placed on the site. So, to help you out, we’re going to talk about Facebook ads, their advantages and also list four specifications that you need to follow in order to have a successful marketing campaign on the site.

Social Media Signals

Facebook Social Feed Ad Specifications

To comply with Facebook’s standards, they’ve released a list of design specifications that need to be followed if your advertisement is going to be eligible for the site.

Media Recommendations

  • File type JPG or PNG
  • Image ratio at 9:16 or 16:9
  • Resolution be as high as possible
  • Images that consist of 20% text or more may be less successful
  • Text is limited to 125 characters

The JPG and PNG file types are the most popular when it comes to Facebook advertisements. They’re the most common image file types on the internet, but PNG can offer a slightly better quality with less quality loss from compression.

The image ratio is important so that your advertisement does not seem stretched when place on Facebook’s website. 16:9 and 9:16 resolutions are the most common, as 16:9 is also the standard screen ratio for most websites and phones.

It’s also important to have a high resolution so that the image quality is good. We recommend at least as 1280 x 720 pixel ratio for most advertisements, or 720 x 1280 if you’re aiming for a 9:16 ratio. Facebook requires at least 600 x 600, but these will appear stretched in certain places, hence their recommendation for having an image ratio of 16:9 or 9:16.

Images that have too much text are also frowned upon. This is because advertisements should be quick and snappy so that anyone browsing will catch them, see the message and then hopefully be hooked. If there is too much text, then the message of your advertisement is lost.

Facebook Marketplace Ad Specifications

Marketplace ads are a fantastic way to show off certain products or services that you offer.

Media Recommendations

    • File type JPG or PNG
    • Image ratio at 9:16 or 16:9
    • Resolution be as high as possible
    • Images that consist of 20% text or more may be less successful
    • Text is limited to 125 characters

Much like Facebook feed ads, the recommendations are virtually the same for marketplace ads. However, it’s good to keep in mind that when there are links involved, the images should be cropped and have a recommended resolution of at least 1,200 x 628. The minimum resolution requirements are, again, 600 x 600, but a higher resolution image will result in a better user experience.

Facebook Video Feed Specifications

They say that pictures can tell a thousand words. If that’s true, then videos are the king of advertising if they can show around 30 pictures a second.

Media Recommendations

  • Video ratio of 9:16 or 16:9
  • H.264 compression
  • Fixed frame rate
  • AAC audio compression at 128+ kbps
  • Resolution as high as possible
  • Maximum video size of 4 GB
  • Minimum video length of 1 second
  • Maximum video length of 240 minutes
  • Video captions recommended
  • Sound recommended
  • Thumbnails with minimum text
  • Vertical videos can be masked to 2:3

Video advertisements are much more technical due to the recommendations that you should meet. However, they’re fantastic for engagement and converting leads, especially if you have a talented video director working for you.

The H.264 compression and fixed frame rate options are available in most modern video editing software. Although Facebook does support long videos (up to 240 minutes!) you’d be hard-pressed to balance the quality and fit it under 4 GB. In addition, most people won’t want to watch an advert that’s 4 hours long, so try and keep it short if possible.

Most mobile users will have their phone muted or headphones plugged in but in their pocket, so there’s a good chance that they won’t have sound available. As a result, you want the message to be clear and simple to understand, even without text.

Facebook Carousel Ad Specifications

Carousel ads are fantastic at combining picture and video advertisements into a single ad.

Media Recommendations

  • Minimum of 2 cards
  • Maximum of 10 cards
  • File type JPG or PNG
  • Video maximum size 4 GB
  • Resolution at least 1080 x 1080

Carousel ads should follow the recommended design specifications of the previous advertisement types. Ensure that you stick with a consistent aspect ratio throughout all your propose carousel ads to make it seamless and neat.

This is just the tip of the ice berg. Facebook ads guide has more information for you ponder. Now Allshouse Designs will create and manage your Facebook ads and more. It is easy to get a hold of Allshouse Designs, Just go to the contact us page.  If you wish to take full advantage of what Facebook has created. It is smart to look over what social signals are and how they boost your rankings in all major search engines and bring more awareness to your brand.

We are Sponsoring a Race Car!

Race Car driven by Jon Roberts

Here at Allshouse Designs (Matt and I) will be taking on a huge project for 2018. We will be part sponsoring a race car. That is correct, Matt and I have been gear heads for most of our lives. From rebuilding motors to switching out brakes. We have done it all. Our Good friend Jon has purchased a race car that needs a little bit of work. From suspension to fixing up the body. The car will be entered into the Mini Stock Division at Evergreen Speedway in Monroe, Washington. With seven racing seasons under his belt. It should be an interesting year.

Jon Roberts started racing Quarter Midgets at 10 yrs old. Now at the age of 34. He has been the owner/driver of 4 different cars. With-in the seven racing seasons, Jon has won 24 main events. The plan is to have the car ready by March 3rd which is the first available dates for open track practice. We anticipate that the car will need 120-man hours put into it to be ready for March 3rd.

As far as the next steps in making the car race ready. We will be focusing on going through the suspension and converting the car to a coil over type suspension. The car will also be getting a fresh engine. Along with replacing a few panels to be able to give the ca a fresh coat of paint.

The cam gears on a 2.0 ford mottor
This is the current motor in the race car. We will be pulling it and replacing it with something a little bigger and brand spanking new.

We are very excited to create blog posts and videos to keep our friends, family and our community updated with the progress of this project. Racing, modify and repairing cars has been a long-time hobby for Matt and I. We hope that everyone will enjoy being apart of the experience in fixing up the car and being with us during the 2018 racing season in the Mini Stock Division.

Jon Robert says it best, “Man and machine working together as one, there isn’t anything else like it. Races and championships are won at home in the garage. They say the separation is in the preparation and the sport of stock Car racing was built on ingenuity and out engineering your competitors. It’s all about the time you put in during the weeks between races, driving the car is just a small part of it.”

Check out our first Epsiode of the series we call, “The Race Car

Our Website Management Services goals are on YouTube

Picture of Matt Mcpherson in our website management service videoI can tell you we are having lots of fun building our YouTube Channel. It’s not as easy as you think. There are all sorts of details that take place to create a one minute video. We have created a hand full of videos so far and you can see that we are slowly learning more and more with each video that comes out. The one I want to showcase today is a short video that mentions three goals for our website management service. With this monthly service we can take your business website to new hieghts. Our packages start at $200 USD per month. We focus on building a very user friendly, good looking website for your business. And as long as you continue with our service. We will continue to keep it looking good. Our service will build you a strong online presence for your business. If you are looking for someone to manage your business website? Check out this short video to learn a little about our website management service and fill out our request to call back form.

Allshouse Designs First You-Tube Video About Spunks

As we continue our adventure into building our business we have decided to experiment with video. It was a lot of fun and we really appreciate Rolands from Spunks to let us produce our first You-Tube video about their business. Basically, our focus was to give everyone a glimpse into the world of Spunks. Now this is our first video and really, we are looking forward to seeing what people think about it so that we can grow our expertise in what it takes to create a video for small business. As of today, we have just released it and now we are posting the video on serval social media platforms. The idea is to start a conversion of what creates a great video for small business. With that said, your constructive criticism is welcome on serval social media platforms like You-Tube, Twitter, Facebook, Google plus and in the comment section of this blog post. It would be fantastic if you like, comment and share our video with your friends.

You can order up a 5 pack of Spunks at Amazon.com

The Call To Action Button

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Photo by Binary Project

What is a Call To Action Button?

A CTA is one of the most important buttons to have on your business landing page. Marketing studies show that when you have a well placed CTA on your website. Your customer conversion rates are much higher then if you did not have one. I really think it actually makes users feel good about their web surfing experience. I am always bothered when I log onto a website and can’t find out how to contact the business or worse buy their products or services. Basically in a nut shell, a call of action button is a graphic that looks like a button that is easily seen. Once you push the button. It should take you to a web page to purchase a product, schedule a service, join a news letter or contact the business.

What should it look like?

Here is a screen shot of a simple “Learn More” CTA button on Allshouse Designs.

Call to action button

I really hope that this helps you under a little about what a CTA is and what they look like. I wrote a few tips about them on the Tips and Update section at allshousedesigns.com. Here is another great blog post that is full of great information and resources about Call to Action. If you have any questions about your call of action button. Remember I am always here to help with your business website. Feel free to contact me or just post a comment to talk more about it.

What’s up next? 

Next weekend I hope to post a little bit earlier in the day. The day light savings has messed me up. I do love this time a year and hope your weekend is going well for you. Next week, I will be posting about what a Sales Funnel is and how to put it in action on a webpage. Stay tuned and have a wonderful week. Thanks for reading!

 

 

Research, Research, Research your Market!

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I can’t say it enough. Do your research! Starting a business is not easy. Don’t go in blind. The digital age continues to create information on all of us. There is no excuse!  It would be straight up stupid not to figure out your target market, right?

There has been one time in my life where I watched a business rise and fall. It was two years of complete failure. A simple internet search would of told the owner of the business what to do. Instead, he did not do his research. He basically had to lay off the employees that he trained at his expense. The only good outcome was that the employees that he trained went off and worked for other businesses and made hundreds of thousands of dollars for those businesses. It was a harsh reality, but this happens all the time. Do your research and don’t watch your business slip away.

If that is not a good enough reason for you to do your research . Check out some more reasons why market research is important in the Tips and Update section at allshousedesigns.com. 

Weekly Update with our SEO Experiment

We are in our third week of the experiment and if feels like we are climbing a very steep mountain side. The plan is to be at the peak of the mountain in another 9 weeks. Well that is when the experiment will be over. It will be very exciting to see what the data will show us. Find the formal update message in the Tips and Updates section at allshousedesigns.com.

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#SEO experiment update from Allshouse Designs

Are you Thinking of Starting a Business?

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It’s no secret that starting a business is not easy. Many business consultants that I have talked with have mentioned that the biggest problem with failed businesses is a lack of planning and or the founder just gives up too soon. Do you want to have a successful business? Well, I have put together 8 steps that will help you create a business. These 8 steps are important and should be taken in account before you open your business. See the 8 steps on the tips and updates section on our website.