Categories
Online Marketing

SEO Basics: Why Do Links Matter For SEO – Rapid Immersion #7

Why do links matter for SEO, if you’re new to the world of SEO and are exploring the topic of link, building or link acquisition, or, if you’ve been doing SEO for quite some time and are looking for a quick refresher? This article is for you to start out: let’s clarify what a link is in the context we’re talking about today, as it’s always good to review the fundamentals.

A link also commonly called a backlink inbound link or an inward link, is an incoming hyper link from one web page to another website. It’s, for example, if you have a website, your web site com, and I have a website reef, digital combo, you and I decided to place a link to your website on reef digital comdata. You for our visitors to visit. You with you, have received a link. So, generally speaking, this would be a good news for you, as your website now has extra exposure and will restart and will start receiving visitors who have been referred to you from reef beyond this, though, the presence of this link can also benefit your rankings in search Results leading to even more visitors finding your site, but why does the presence of this link impact your SEO? The best answer starts with exploring how search engines use and depend on links to function so to explain.

Let’s look at the big picture of what a search engine does. Okay, the first thing it does is: is it navigates or crawls the web to discover content? It then indexes this content. In large databases, it calculates the relevancy and the meaning of the content. It ranks the content versus other items available in the database and then finally, it serves as results in milliseconds when we request it by performing a search as the Internet is a big and ever-changing place.

Search engines need a lot of computing power mesh with smart software to do these tasks on a 24 hour a day, seven days a week basis and as the scope of the challenge is way beyond what a person or team of people could do manually. The engineers at search engines have looked to develop machine learning methods to try and keep up one way, they’ve done. This is by using algorithms an algorithm is a process or set of rules to be followed in calculations and problem-solving situations.

These algorithms are at the very heart of what makes a search engine good or bad at answering. Our queries in the early days of the web search engines used links as a primary method of discovering new content. The search engine did this by starting at one side. Let’s say, for example, the New York Times then following each link it encountered as it navigated through content the search engine software often called a bot or a spider, would travel from link to link to link finding new information to serve up for searchers back.

Then, if you had a website and wanted it to appear in search engines, you needed to be linked to from a website that a search engine already knew about or you’d risk. Your site never being found. Now for google links play a particularly important role in their story beyond using links to discover content, the founders of google made two very important observations that would go on to establish their search engine as the best in the market.

The first observation was that online some webpages have far more links than others, and the second observation, these frequently linked to pages, tend to be superior resources. This thinking was simple, but revolutionary links providing a strong signal about the value of a web page. A link from one website to another could be likened to an endorsement or a vote for that website. From an SEO perspective and as Google was already crawling the web at length to discover content, it was able to easily see which pages were the most link to so that it could then prioritize that content for a person who was searching, which is really brilliant.

So fast forward to today and search engine algorithms are now better than ever at measuring links and assigning ranking power on a case by case basis. Now one link can be worth several hundred or even several thousand times the value of another, so modern SEO. Practitioners are tasked with identifying and then earning links that search engines regard the most, which is what makes SEO as much of an art as it is a science.

Well, that about wraps up this introduction to why links matter for SEO in the next article we’ll be going into more detail about how to evaluate the SEO value of a link on a case by case basis. So you can inspect the links to your own site or to that of a competitor site and better understand why a particular web page is or isn’t ranking in the text accompanying. This post you’ll also find links to some of our favorite tools to help you conduct this analysis, so thank you very much for your time and all the best have a great day.

You


 

Categories
Online Marketing

How to Buy Emails for Your Email List ✉

How do you do that? One way that a lot of articles out there will tell you to do it is to go. Ask your family and your friends to join your list. That’s fine! If that’s the way you want to do it, but most of the time they will be on your list just to make you feel good about numbers.

How would you like to put emails on your list with potential prospects, so I’m going to show you how to do that today? Yes, it is a way of purchasing them, but it’s not just purchasing a list of names. There is these people will opt in to your email list according to what you have to offer and I’ll show you that today, first of all, before we get started, my name is Vanessa D Brule, and on my blog I will help you to earn money.

Save time and find balance in the process today, we’re going to talk about buying email addresses, so you can start building your email list and start making some money first before we start with that, I want to go over the email list just to make sure you Understand what it is and why it’s so important – and I keep on emphasizing this because I heard about email lists when I first started my business and I was one of those people that sat back and said I don’t need that.

I don’t need to do that. I don’t want to send emails to people I just don’t want to, and it wasn’t until I was probably too long before I start at my list and realized. That was a big mistake not to do even though I kept hearing how important it was. So I’m going to tell you again how important this is: it’s probably the most important part of your business. Let’s go over how you build it and then we’ll talk about why it’s so important and then I’ll show you how you can build it by buying some addresses all right.

First of all, you have a free thing that you’re going to offer a lot of times. People will offer a checklist or a PDF or an e-book a course. I think courses are one of the best things that you can offer that I notice I get most of my results from offering free courses, so the bigger that free thing is the better, and this is why it needs to be bigger, because the online marketing industry Is becoming more competitive and I’m not saying don’t do it, but you got ta out, give everybody else so think of it.

That way, what can I give that’s better than what so-and-so is giving so people will click my link instead, when you offer that free thing you’re offering it on your platform, my platform is youtube. That’s my number one platform, so I usually offer my free thing in my links on my YouTube chat: YouTube articles not every time, but probably a good percentage of the time if you’re using Facebook Instagram whatever that other platform is that you’re using that’s how you bring Traffic into the free thing now you’re going to have them land on a landing page, I use clickfunnels for my landing page.

I always have my link below if you ever want to check that out and on that landing page before they get the free thing. They have to give me their email address and their name when they click it. It triggers a little a little trigger on there. That tells them to go to my autoresponder and I send them an email and give them the free thing. Now. What is the autoresponder? An autoresponder is like your mailman and mine is active campaign and I have that trigger that.

It tells it to put it onto my email list, put it into active campaign, and then there is a sequence of emails that I’ve already built. That will go out to that person. This is where sales are made. I don’t know if you’ve already tried to spam. Most people have in the beginning, they’re so excited about their product and their new business that they start telling everybody on Facebook and on Instagram hey.

You know I’ve got this great shake, that’s going to help you lose weight and you’re so excited about it, and you know it works, but just putting it out there and telling people they’re not going to buy it they’re going to go. That’s annoying. Why are you putting this on Facebook? That’s not why I’m here, I’m here to communicate and have relationships with my friends not to be sold things and that’s why that doesn’t work and that’s why that’s called spamming.

I think we all have done that in the beginning, especially because we were so excited not because we were trying to spam, but the right way to do it is to give something for free. So if you have health and fitness, you could give a checklist of some ways to help improve your list. Maybe ways to change your mindset. Maybe you wrote a little ebook that you wanted to give them and get them on through your autoresponder onto that email list, and this is where the money is made.

You are warming them up and getting them to know you and then every once in a while. You’ll offer something and they get to know you they’re opening up your emails and they’ll say you know what I really like this person I’ve connected with them, I’m going to try that shape that she was talking about now. Look, it took a lot longer to get there, but that’s how it works. Now, how am I going to get email addresses on my email list? I’r brand new and it’s so frustrating all right.

Now, I’m going to show you this. Is you and you have your new autoresponder set up and you’ve got your sequence in there and you’ve been giving away the free thing, and maybe you’ve got about five people on it? Maybe a fifty maybe of a hundred, but you know you’re, just starting. It’s new – and here is we’re just going to say Joe over here Joe – can be a girl’s name or a boy’s name right, Joe how’s.

That and Joe has been at this for a very very long time and Joe has a huge list. Joe has been very successful in his or her business. Joe has over two hundred thousand emails, maybe five hundred thousand. Who knows how many but Joe decided I have been selling through my email list, but now my list is so big. I’r going to start sharing my lists so that other people can take advantage of the names that I have on there, but I’m going to charge them a fee.

So joe says I’ll tell you what I will sell you for every click that you get. I will charge you fifty five cents and these prices are usually roughly forty cents to like 80 cents. I’ve seen right now, but Joe’s going to charge you fifty five cents for every person that clicks. You were email now, you’re saying thinking. What do you mean? Okay? So you’re going to tell Joe here I have here’s my website or here’s my product or here’s my funnel page, here’s the free thing, I’m giving away.

Will you please run my ad, I’m going to say ad or my email through your list and I’m going to buy a hundred clicks from you, so that would be fifty five dollars and Joe’s takes your fifty five dollars. Joe runs your ad or your email lit a little email, whatever it is through his list or her list and once there’s a hundred clicks, because you paid four hundred the run will stop and then right away.

I did this the first time I did this. Oh, my gosh, it was back within 20 minutes. It was that fast. It was extremely fast. I thought it was going to take two or three days and boom. It came right back in so out of those hundred clicks. A good average is about thirty percent. If 30 percent of those people now that’s good, I’m just giving you numbers every list is different. If you can get thirty percent of those people to opt-in to your list and then you’ve done well, if you get 20 percent fine, you might say well I’ll.

Try! Somebody else maybe joe’s list isn’t working for me. So I’m going to go to somebody else. Maybe you find somebody where you’re getting 40 percent and go hey and now I’m going to buy 500. Will you do it again, so you have to go in I’m going to give you a link below it says, buy email, lists below, there’s a link and you go into that site and you can find different people that are selling ads on their big long list And you can go in there and find the right person for you pay attention.

Some of them might say. I specialize in health and fitness, or I specialize or in online marketing they’re, going to tell you what kind of list they have. Some of them are called tier 1, the, where they’re, basically from European nations and from the United States and Australia, and some so pay attention to the details, there’s a link below, but that how you buy emails for your email list. As far as do I recommend it or do I not it’s really up to you, you will go in and you will see articles that say absolutely do not do that and other people say you know what it’s a great way to build your list.

So you really have to decide for yourself. Yes, I did. I have done it to help build my list when it was small and I got anywhere from 20 % to 40 % opt-ins on my lists. But I will say that when it is more encouraging to send emails out to 200 people than it is to five people – and it just makes you feel like you’re, reaching more people, it honestly is up to you, but I wanted to show you how to do It why people do it and there you go the mechanics if this was helpful, give me a thumbs up and if you have any questions, go ahead and put them in the comments and in the meantime I will see you on the next article thanks for reading.

Today,


 

Categories
Online Marketing

5 Email Marketing Examples

I’ve already made a article, a couple articles about what email marketing is and I’ll put those at the end as a reference. If you’d like to look at them, if you’re not sure – and I’ve also have a free course that you can hit below on how to set up your email marketing automated system now, what I’m going to do right now is review. What email marketing is very quickly before I give you five examples.

Basically, email marketing is a system, that’s automated. This is where passive income can happen and that’s what most people are looking for when they’re looking for online business, not everybody is looking for that, but this part of your business would definitely be passive income once you set it up, it keeps working when you’re doing Something else and that for me, that’s what I’m looking for now.

What is email marketing email marketing is, when you use your platform, your social media platform that you’ve decided to build up, whether it be YouTube or Instagram LinkedIn. Instead, Instagram didn’t I Facebook, okay, Twitter, all those different social media platforms. What you’re doing is you’re offering people on those platforms, something for free or maybe you’re running ads, and you said: hey I’ve got this small cookie book that I made of recipes that will help you lose weight.

If you follow these recipes for one week or thirty days, whatever it is, you could lose ten pounds and most people are going to say: hey she’s got all the recipes written out, I’m going to go ahead and and give her my email address. For that I mean that’s a no-brainer, it’s free, and what do I get out of it? I could lose ten pounds and I’m looking to lose 10 pounds see how that works. It has to be something that’s going to solve a problem for people and that they want to give you that email address.

Now. What do you do with the email address? Big whoop right, I got an email address. I didn’t sell anything. What does it do? You then set up an automated sequence of emails where you introduce yourself, you start warming up to people, get them to know like and trust you and then you can link some little sales things in there. So you might, you know, get that. Give them that ebook with the recipes and then you can keep talking about you know, introduce yourself and then start talking about other recipes that could be helpful or different nutritional foods that you want them to keep eating, and then you might say hey.

This is a shape that I use. That has been very helpful. I get all my nutrition and boom there you go. You try to sell that shake as you’re talking about the same content. So that’s how email marketing works. Let’s turn that off. Okay – sorry about that. Anyway, and then you have it all automated, I have a free course below where I show you how to set that up, but sometimes you want to do what they call a campaign you might might want to come in and use different styles and things of emails.

That’s what I’m going to show you today different things that you can do you don’t want to just keep blah blah blah doing the same thing you want to start putting in some different styles of emails. Now, why do we use email marketing? It’s proven that email marketing helps to improve, increase, subscriber engagement. Now, why do you want that engagement again, people buy from you after they get to know you like you and trust you and they might have to have seven or eight what I call touches or contacts from you before they’ll, even start to feel that way.

Think of yourself, I know a lot of people compared email marketing to dating when you date someone you don’t right away on that. First date fall madly in love. Maybe some people do they think they do, but in general most people need seven or eight different contacts. You need to go out with them and get to know them, and it takes a few days it takes. It may be a month. It takes some people longer than that, but the more you are in contact with someone, the more you either like them or you don’t right.

It’s a friendship works. The same way hey I like that person. I want to spend more time with them and that’s how email marketing is so. It really is a wonderful way to build relationships and get people to know you like you and trust you and then they’ll buy from you now here’s example number one. I call it after the free thing, so let’s say you gave them something for free. Maybe you gave them some workout exercises to do totally free.

Maybe you made a PDF with 30 different yoga exercises or weightlifting whatever you’re into okay, but now you’re going to say to them. Hmm see that maybe you’re starting to hurt – maybe you weren’t in in shape, so doesn’t feel too good. Does it? Are you experiencing sore muscles because you’ve been out of shape and yeah? Of course they probably are, and so then you can offer them a foam roller which adds to helping them still exercise, but the foam roller will have different, stretching exercises and things they can do and they can buy that foam roller from you.

That’s just an example. Now this person probably happens to sell all kinds of exercise equipment, but maybe you’re in the exercise or healthcare industry and you’re, not really selling products. You can always go to Amazon sign up as an Amazon associate and offer that foam roller to kind of complement. The business that you have, if that makes sense, and then you can make seven to nine percent off of each sale that you make so pretty cool.

So after you give somebody that free thing, what can you follow up with with something that you could maybe sell them that still helps solve a problem? Now this next one is from Rent the Runway and I couldn’t copy it because it’s kind of scrolling. So if you want to read it as I talk, but basically in this one they’re telling people don’t go, buy a dress and that’s I catching to me. What do you mean? Don’t go, buy a dress, I need a wedding dress or I need a dress to go to that wedding.

You tell me not to buy one well, this company, rents, dresses and what they’re saying is they use some of the catchy phrases? As do you want to be like the 27 dresses girl in that movie, you could rent a dress for the wedding for the rehearsal for the you know, for the bridal shower and you could rent three dresses cheaper than you could buy one. So that’s what they’re trying to sell is renting, but it’s kind of like reverse psychology, that headline because most people think oh, I have to buy and we’re in that mentality we’re not used to renting things like dresses.

So I thought this one was pretty catchy and I wanted you to see how they even had it scrolling, but that’s something you could do with your own business. Maybe say you know you don’t need to do such-and-such. You could do this and said um so kind of use some reverse psychology, especially in the healthcare industry. You know everybody thinks that they have to do heavy, lift with late weightlifting or cardiovascular exercise when you can still lose weight and still get in shape without jumping around.

If you eat right and move see what I’m saying you don’t have to jump around and do all those hard exercises, which is really why a lot of people won’t do it, they don’t want to jump around and have to do that kind of exercise. So I call that one reverse psychology tell them they don’t have to do something and then tell them what they could do instead. Now number three is share your pain. I thought this one was pretty good.

This person wrote this out again, you can stop the article and read it, I’m not going to read it to you, but share your pain on your journey on on on why you are where you’re at instead of trying to sell an item say this is where I was, and these were all the things that I did wrong to get to where I’m at today and you’re, sharing all the things you did wrong and somebody reading it might say. Well, what did you do right and that’s kind of where the catchy tagline is at the bottom after they hear about everything you did wrong, maybe in the next email the third email could be.

You know this is what I did to solve the problem. So the person that wrote this probably has a good 3 to 5 email sequences that they can write to finally get you where what is it that you did that worked because this person keeps sharing. I think it’s Paul Paul’s story. I know Daniel okay, so Daniel is it’s making them want more right at the end and he’s going to keep pulling you and hooking you along until you finally found out what did Paul Daniel do to finally solve his problem.

So that’s a kind of a short sequence of emails within your bigger sequence, or you could run it that way as a campaign now number four is using an email that requires a double opt-in. Here’s just an example from Chipotle. Of course yours would be different, but a lot of people there’s a lot of mixed messages on this I hear some people say: don’t do double opt-in because then you’re going to lose a huge amount of people.

Other people say they prefer double opt because then you really know that people want to be in your email list. So that’s just a decision you have to make, but the advantages of double opt-in are one. You know people really want to be there. It really cuts down on spam because those people opt it in twice to say. Yes, I want these emails and then three there are some countries in some regions of the world that require double opt-in, so you’re kind of losing those people.

If you don’t do it, but again it’s up to you if you want to do a double opt-in or a regular opt-in. It’s up to you. I would think that, as your list gets really huge, you could start doing double opt-in, because then you can afford to be picky about who comes on your list, especially if you’re new getting fifty people is exciting right and when you’re new or a 500 or when You hit that thousand, but when you start hitting 1520 thousand, I would say then double opt-ins, probably not a big deal so anyway, that’s another the fourth email and now share the fifth.

Now I found this one it again: it’s somebody that sells things, but maybe your email list isn’t about selling a product, maybe you’re into affiliate marketing or something like that, but you can still use this for any market. Show appreciation tell your customers that I really appreciate you, you know being on my newsletter and it’s been a year since I started this, and I really appreciate it know that now the person here said we’re going to donate three million pairs of of a product.

Okay, to show our appreciation and you’re like wow – that’s a lot, but how could you use it even if you’re a small company, you could have a an organization that you send ten percent of your profits to, and you could say for this particular email, everybody that Clicks through because you can see that click-through rate I’m going to donate $ 1 to this organization. That’s nonprofit, because I really appreciate you hanging in there with me and – and you know, becoming my friend blah blah blah and everybody that clicks through on this email.

I’ll donate an extra dollar, so that’s just a way of showing appreciation and then showing them that you’re the type of person that likes to give as well. So, hopefully, those five different emails will start making. You think outside the box and not just sending sequences and and kind of being the same, all the time change it up a little bit, do something different and make it a little bit more exciting.

Before you go make sure you subscribe to my blog, I would really appreciate it and don’t forget to hit the free course link below. Definitely if you haven’t started email marketing, I have strongly recommended the course is: free, there’s, no gimmick or anything and it’ll help. You get set up as well, and then you can start collecting emails and start sending out those awesome emails and getting an audience that will get to know you, like you, trust you and then buy from you.


 

Categories
Online Marketing

5 Tips To Improve Your Digital Marketing Offers

So when you’re sending traffic to your website or sending traffic from Google or Facebook or anywhere, you want people to opt into the offer that you’re driving you’re driving them to you, and so this is going to be very helpful for creating offers that work better and Hopefully reduce the cost per lead that you’re getting so, let’s get into this article, hey there buddy, my name is brandon brashears.

I make daily marketing articles here. So if you’re looking to grow your business with digital marketing, I talk about everything from pay-per-click ads to email, marketing to conversion rate optimization to SEO to basically anything related to digital marketing. So if you’re looking to grow your brand with business or your business or brand with digital marketing be sure to subscribe here, alright, let’s get into this article.

So when you have traffic that you’re sending to a web page, you should have an end offer in mind. If you don’t have an offer in mind, then you’re, probably wasting a bunch of money, so number one make sure that you have an offer. But once you have an offer, let’s do a few steps that are going to help you to get the most out of it and convert as much as possible. So the first thing that you need to do is the offer needs to be consistent.

So if you say, for example, on your ad hate, we have a free book, come and get the free book and then all of a sudden they get there and then it’s 1995 and shipping and handling it’s not really a free book so make sure that the Offer is consistent from the ad to the landing page throughout the whole process: you’re, not adding things to it or adding a lot of terms and conditions to it. People are going to see through that and they’re going to say this is not true.

It is a scam and they will not buy from you, so it has to be number one very consistent in the entire way through again, if you’re trying to drive traffic to a web page. What’s the point of driving people under false premise, so you’re, basically lying to them, make sure that you’re not lying to them. Make sure that you’re, honest and open about what the offer is, because you’re trying to attract those people, you don’t need to sell something that you’re not selling.

The second thing is, it needs to be really clear: what are they getting? What is the benefit for them? If you haven’t done so already be sure to read this article, I talked about three questions that you need to ask yourself before you run any ads. It helps you get really clear about who you’re serving how you’re helping them and the best way to deliver that. So be very clear in what you’re giving them.

The third thing that you need to do is make sure that it’s congruent it has to be congruent to your brand. It needs to make sense why you’re offering this it has to be relevant to your core offers and really be congruent with your brand. So if you have, for example, a luxury hotel, if you’re offering a free timeshare, stay, it’s not going to be a congruent brand offer for your business right. So you’re going to want to make sure that every piece of you offer every piece of the ad.

Every element within your website is going to match your branding match your positioning and the offer that you have it’s like if you’ve ever been somewhere and you’re like hey, this isn’t adding up, and this seems kind of sketchy. That’s the same thing. If you don’t have congruent offers with your website – and it doesn’t look good so make sure everything is congruent and well branded number four: does it make sense? It has to make sense in order to deliver value to people? I can’t tell you how many times I say: okay, what are the best offers that you want to be driving people to for your business, to the small business owners and they’ll say well.

I have this package in this package and this package – and I can do this and I have this, and can we pull up the website? I have everything listed out there. That is not very simple and easy to understand. It needs to be very simple. The simple more simple, the better: we need to be able to convey what the value is really really quickly. We only have a short amount of time, typically to do that with cold traffic, so it needs to be very, very concise on what it is that you’re offering and how you deliver value to these people.

So for it to make sense, you should make it as simple as possible, and I like to make things as simple as possible in every aspect. So if you’re able to convert them natively right, so we don’t have to send them to a landing page. If we can convert them, natively, that’s even better and so simplicity inside of every aspect of the digital marketing, helps you to increase conversion and attract a lot more customers and clients.

Add a better price so make sure that it is as simple as possible and the last tip is to make sure that it’s described well, so you need to really deliver your value as far as what is the before look like and then what does the? After? Look like and if you’re able to convey what the before and after is it’s a problem that your target market is actually having. Let’s say that you were a dentist right and you were going to help people that had been afraid of the dentist.

So you can talk about all of the fears and the troubles and the worries and talk about what it’s like to be there, what they will go through and and where they will end up where they will finally be able to put this stress aside, because we’re Not scary – and you know they’re like talking about all these emotional things – that’s just an example there, but if you are able to describe the before and the after well, if you’re going to have such a better time converting these people that are visiting your website or Your web pages your landing pages because they’re going to feel and understand, what’s in it for them so many times people talked about offers in their business and they just talked about themselves.

Instead of talking about what’s important to the client, so make sure that you’re framing all of the conversations that you’re having around the customer and around the client, they need to understand. What’s in it for them, because that’s ultimately all that they care about, especially the colors of the traffic, gets right, so the less people know about you, the more important that it is that you’re telling them what’s in it for them.

If you have people that are friends and family that know like and trust you already, you don’t have to work hard to sell them. They’re interested in you. The reality is, when you have a business in your online people, don’t really care about you, I’m sorry. They don’t care about me either. It’s okay um! You just have to understand that they are all about. What’s in it for them, because they don’t owe you anything, they need to understand what is in it for them, so make it very, very clear and, and let them know exactly what’s in it for them alright, so I hope you enjoyed this article if you liked It be sure to hit that thumbs up button and if you have any questions, comments or need help with anything.

Please comment below. Please also subscribe here. If you want to grow your business with digital marketing, if you’re looking to increase sales online, this is a great place for you hangout. So, thanks for reading and I’ll see you on the next article have a great day.


 

Categories
Online Marketing

Email Marketing Tools To Make $100 Per Day + Full Strategy

What is going on everyone, Thomas back here with another article and in today’s article guys we have a lot to go over, but first before we get into that. Thank you guys so much for coming back to the blog. If you are new here, guys head over to my blog page and click that subscribe button or click that subscribe button down below below this article and guys, like always, I make articles how to make money online, showing you guys giving you advice, tips tricks all that Time I self making articles just like this one and if you guys are ever interested in the description of all my YouTube articles, the first link will actually be right here, it’s kind of like a preview, but it’s actually right here guys it’s my top 5 tips For online entrepreneurship, success right now, plus a free bonus guys and then, after that, I go on to explain and show you guys my number one piece of advice.

My number one recommendation. So if you’re ever interested guys after the article went out and check that out at anytime and it’s on the link is anywhere all my articles in the top, the first link in the description guys, so you always check it out alright. So, let’s jump right into the content guys. I actually have a lot to show you today, because this should be pretty pretty helpful and if I had this a while ago would have made a lot more sense.

So when I’m actually on guys right now is a software or tool whatever called funnel lytx I’m using a free version. I kind of made this. I made this process, I just made it before I made this article, so I have it all set to go so it should hopefully be pretty quick to the point and get the point across and show you guys what you need to be doing right now. So let me actually zoom out here or minimize what we’re looking at, because it’s actually super zoomed in, and I want to zoom this guy out.

Alright, so we’re talking email, marketing tools right guys, and so when it comes a mail marketing tools once this finally loads. It’s a little bit laggy here, because I got a lot of things. I guess recording microphone a couple things going on on my computer, so once we get this thing to zoom out which it should do in a second okay, this should be good. Let’s see if we can move here, we go here. We go all right guys.

This is actually perfect. So when it comes to email, marketing, right you’re going to need some tools and that’s century the baseline of this article, the tools that are going to help propel you to that $ 100 per day right. So when it comes to email, marketing right, you need a traffic source, okay to get someone to be on email list. That’s the whole name of the game: okay, you’re sending them emails, marketing to them, telling them stories sending them pieces of content.

Helping them – and you know, establishing a connection with them – should and then buy something from you, because, ultimately, when it comes in marketing you’re going to have to have some type of transaction take place in order for you to benefit for you to make commissions for you To make money, whether it’s your own product or somebody else’s product, okay, so traffic, guys your traffic source can be almost anything now.

Email marketing guys can range from doing affiliate marketing, which is something that I’m very familiar with. Maybe you have a Shopify dropshipping store you’re. Having me have like a brand, an e-commerce brand online, where your email, marketing to to customers and potential customers and all people who are already customers. So you can have that aspect of it, but it all stems from a traffic source.

So you have to have some type of traffic source. Now that could be Facebook that could be Google. That could be a website that could be YouTube that could be social media. It doesn’t matter how you get that it could be paid, it could be free, it doesn’t matter, but you need some type of traffic source which all kind of details some more examples in a few minutes here, but you need that and from that traffic source you Want to have someone go down, and this is I it says you know it should be a landing page, but it’s a generic landing pages.

I have first and then eventually, you guys you’re going to need someone to opt in to your email list. So when someone opts in to your email list, then you have that that person you have that lead. You have that email, okay, finally popped up, so let me see if I can edit this guy landing page one that final there. It is look at that Wow. All right, so let me make my way out of here. Okay, so we have a landing page at some point someone’s going to be on this landing page guys could be a sales page.

It could be a page for a product, whatever you’re selling, whatever you’re trying to offer somebody. It doesn’t necessarily matter exactly. I have articles guys on stuff like this on my blog, so if you’re interested there’s more tons, more cons that you can guys go check out after this article, you have a landing page of some sort where someone does an action or whatever back and the day, The ultimate action that you must have happen in order to do any email marketing is, you have to have an opt-in where they enter their email.

They don’t need to enter their name. It just has to be at least their email, okay, and then they have to complete that form and submit it, which will then equal a lead. So now you have a lead. You have somebody that you can now email in the future. Okay, so, as you start moving down the process here, so now you have this. This form that’s make okay to lead guys. Now before that lead, I have an upsell here that doesn’t necessarily matter.

Let’s say you’re selling something online initially and you always can have that option to have someone else buy an additional product. I just put that in there it’s not super critical to this whole process here, but at some point guys you’re going to need a lead and when, when someone buys something on your website, for example, you’re going to get that email and that’s elite right, you have That person they already bought but they’re potentially into a buyer that could come back again and again again.

So that’s your job now email market to them to make sure they come back again and again again: okay, so now you have their email. What you want to do from this email is now you put them into an email autoresponder, which I have listed right here: okay, and so once they are in your email, autoresponder, which I’m going to detail exactly how you can do that in a software, you can Actually use, if you don’t know one right now, you can send them content, you can send them YouTube posts, Instagram post.

Maybe you can send them reports PDFs, whatever kind of content you want to send them to kind of build that connection. You want to give them guys what I recommend and what, if anyone knows Gary Vee, he has the whole strategy of Jab Jab Jab right hook, so you have three value posts or three value emails and then a sales email where you ask for something: okay, so Maybe you send them information, that’s going to help them and for whatever type of email list, they’re on, let’s say you’re in the your into the fishing.

You know niche right or whatever reason, and you have people who you’re sending you know cool articles about fishing or send them informational things about how to you know cast properly. I don’t know and you’re giving them reports or whatever doesn’t matter and then on the fourth email you send them. Maybe you send them something like I don’t know a sales? Hey guys. You know by this or check this out.

It’s going to really help you. I recommend you buy this and you can be an affiliate for that. It could be your own product, but that’s why I put affiliate. Oh Graham, that’s the money guys, that’s where the money is really made with email, marketing and the great thing about this guys. As you set this up, once you have an email autoresponder where you all you have to do, guys is create emails once and it’s automatically sent as you get more leads right, so someone joins or someone becomes a lead for you right and what happens? Is you start sending them the emails automatically and you don’t have to do anything so once you have this and set up on the backend week, I like to call it the back end once this is set up on the back end, this whole email autoresponder.

All you need to then focus on is getting people in on the front end and driving traffic to your pages, and then one people convert you’re going to always have them to email in the future. Okay and that’s the whole process, if that makes sense, guys any questions, please link them down below in the comments. I will be happy to answer them so now we’re going to jump into the tools needed for the process.

If you don’t already have some at the moment, so what I recommend guys when it comes to traffic because that’s the first thing we’re going to talk about. Okay is traffic. Okay, so I recommend free traffic first, if you’re just getting started, but if you can’t afford paid traffic or if you can at least maybe test with paid traffic. Initially, if you want there’s a couple methods you can use, you can use Google AdWords, which I think now is called Google Ads.

You can use Facebook Ads, Instagram ads YouTube ads or guys. You can even use any of these things for free. If you can rank a website on google, if you have following on Facebook, Instagram or YouTube, you can post content and tell and send people to your landing page where they can then opt in to your email list. Okay, now it’s up to you guys to now offer them something of value, so when they opt-in, they get something of value or something that they need.

Now, for example, you can sell a product or you can give something away for free. For example, I give away guys my top five tips plus a free bonus, and then I give you my number one recommendation. When you opt in to my email list down below that’s what I give away it’s completely for free there’s. No one you’ll have to pay for it, so it’s ace enticing way to get people to opt-in to my email list, okay and then guys this udemy solo ads.

I highly recommend this because it’s actually a great way where you can use people and get people on other people’s email lists, because someone has already opted in to someone’s email list and a site like yuna mean these people have these massive email lists, then you can Go on there and actually have like a guest post or like a guest email on their email list and promote your page or promote your offer.

So you can actually have someone email, their entire email list, your offer with your link and they click that link and they can go to your landing page and potentially opt-in for your email list and it’s a great way because there’s people who already opted in to An email list they are much higher likely they have a higher potential to opt-in to your email list, because they’ve already opted into one before so they’re kind of used to that they’re, not kind of fresh traffic that hasn’t been.

You know it hasn’t seen this stuff. Now is that a good thing or a bad thing, maybe they’re numb to the whole thing, that’s up to you to decide, but it’s actually not a bad way. You can get a decent amount of people about amount of leads right. I mean guys what I have here is I’m actually going to link this whole funnel down below it’s it you’re going to need to create an account with funnel lytx, which I’ll link it down below guys, it’ll, be like the second link or something in the description Check it out, it should say funnel it exfol process or whatever something like that down below, and I will actually you guys can get access to this actual funnel yourselves, and what you can do here is in the settings tab that I have on some of these Things, for example, udemy solo ads.

I have a link here and, if you actually click move myself over to the side here, if you click this in notes, section which is going to be right here below the parameters, let’s see if it’ll go to, if it’ll open up here, if you click that Note section: it’s actually going to detail you guys exactly what oh yeah here: okay, oh! No! It’s going to go away, but for guys for you to meet when you use my link, for example, you’ll actually get a five dollar coupon on your first solo ad.

So it’s it’s kind of like an affiliate marketing way for me, but at the same time that’s also helping you. So if you guys have any questions, if you want to go to these actual sites to actually sign up or check them out, you can do that. You got a five-hour code or a coupon code with you to me and the same time guys now we’re going to now move down on into the landing page features, because you’re going to have to have a landing page, because someone can’t join your email list if They don’t have a place to opt-in right.

So that’s the whole point. So as there are two things I recommend at the moment, I recommend click. Funnels click. Funnels is the more expensive option when it comes to landing pages, but guys like that, like I just showed you for you right. You can also click on the notes section and now it’ll take you guys to a 14-day free trial. If you are interested and that’s at the same time, get response also, I think get response is a 28 or 30 day free trial, with the link that I have posted there.

If you are interested in these sites, I recommend checking them out at least trying out the trials and then seeing which one you like better or seeing, which one you want to go forward with. Okay, so click funnels is probably the easiest most effective way to create landing pages that are actually going to convert they’re like drag and drop. They have a ton of templates up on there and you can just simply modify it to fit whatever you’re trying to your offer is, and then you can then implement an email autoresponder which I’ll get to in a second, and you know integrate that with her click.

Funnel so when someone puts her email in and the click submit’ it’ll automatically get sent to your email autoresponder, even though it’s not through click funnels, it’s you know to me that makes sense. Okay, get response, you guys can also do the same thing. You can actually create landing pages with get response. I think it’s extra $ 15 per month on top of what you’re paying for your email autoresponder, but that leads us into the email autoresponder.

So when it comes to your email autoresponder, I recommend get response. This is what I actually use, I’m not going to recommend something I don’t use. There are other things out there guys, especially for landing pages too. There are other things out there. You can do your research to figure out which one you want to actually use. This is what I recommend, because this is what I actually use myself.

The links to these things guys will be down below in the description if you want, or if you actually go onto the link of this actual funnel the links will be in the notes section. I believe of these little these little pictures or whatever you want to call them. Okay, so with get response, you can create landing pages now, they’re, not super super easy to drag-and-drop. You can easily make them guys.

That’s what I currently use at the moment to make some of my landing pages, because it’s only $ 15 per month extra charge and at the current moment I don’t need something: that’s more expensive, but the great thing about get responses. That’s all in one. It’s a great place to kind of house everything you need in one place so guys when it comes to this type of stuff. That’s what I recommend everything like I said before it’ll linked down below you have any questions on how to do this stuff.

Please please ask them in the comments I’ll be happy to explain them I’ll, even happy to even happier to make another article showing you guys exactly how to do this, but once this is all set, and once you can cue an email us to your email, autoresponder, Which is super super easy to do all you need to do guys then focus like I said before on the traffic may be paying for traffic, or you know narrowing in narrowing, in your free traffic and getting more and more traffic, because the more and more traffic Guys is going to be ultimately how you can now establish that connection and then start to sell items and products to these people on your email us and that’s how you’re going to start making over 100 dollars per day and to be completely honest guys.

That’s not that hard to do. It may sound like it right now. It may take it’s going to take an investment now when it when I say investment, it’s going to take either a monetary investment or it’s going to take. You know time commitment and you know committed to a certain strategy, because if you want to do this, all for free, which you’re not going to be able to do because you’re going to need to pay for the autoresponder rollout, which is not that much money guys And you can utilize these free trials.

But if you want to do this, all for free you’re going to have to put in the work to create a ton of content to have people discover you and to have. People actually want to learn more and to go. In more depth, with whatever you’re offering now, if you’re selling things on you know, Facebook, ads or you’re running ads to your to your products doesn’t necessarily matter because now you want to implement email marketing to make more money on the back end, and you guys can Easily start generating over $ 100 per day, once you’ve let the strategy, and once you start getting enough traffic into your funnel, hopefully that guys that helps you out, like I said before anything any questions down in the comments below.

If this article did help you, I can out guys, I appreciate a thumbs up, smash that thumbs up and subscribe the blog for more articles. Just like this and guys. Like always, my top 5 tips are linked as the first link down below free bonus and guys might have more a recommendation after that. So hopefully that helps you guys. Out with that being said, I will see in the next article peace


 

Categories
Online Marketing

3 Critical Metrics to Follow With Google Analytics

With the analytics In a week, I check our analytics On our site all the time, but I feel like I’m just sort of Poking around and sometimes I ’ ll – find a nugget Or things like that, but I do feel intimidated. Because it’s such a you know versus something: Like a Facebook, where you’re just guided Through creating an ad In analytics, it’s like you’re in A fighter cockpit in a way right, There’s a lot more stuff.

Going on there, So I think what people Are really interested in are sort of systems That you know “ Here’s how you do A 10-point check on your analytics.” or something like that. Can you talk a little bit? About your framework, when it comes to actually Setting up analytics and what are Some of the key metrics that people need to be focusing on If there are any Yeah sure So, first of all, what we got to do, Is make sure that Google Analytics is tracking correctly When we do install the code? We do some initial testing, we go ahead.

We visit from mobile phones from the desktop To see, does it get the country? Does it get the divide? Does it get all that kind of stuff After we enable The eCommerce tracking, which is not enabled – and I don’t really know why But you have to do that manually. There are a few things: Really really simple things that no one has to be Really intimidated by these First of all, Conversion Rate, Super important We have to know How many people, out of a hundred and because some of the people? That might read the interview, are not really tech savvy or don’t really know.

What a Conversion Rate is Conversion rate is what the amount The percentage of the people that they get to convert, What does convert mean They get to do a sale, They get to buy something From our websites and we’re talking, About the eCommerce, So is it 1 % Like 1 out of 100 people, Two out of 100, One of the simple things that you can do, If you have 1 % Conversion Rate, which is an okay Conversion Rate, It’s sort of like the industry baseline In a way right, -It’s an industry baseline, let’s say -Yeah, I know those sort of things You get.

One person Out of a hundred people, but you paid for those A hundred people to come into your store and you get 1 % Conversion Rate. What, if you look At your numbers – and you figured your website – In that way, you get a 2 %, I won’t go into 5 % or 10 % Literally with just that move the amount of money That you are getting into your revenue simply by one thing, So Conversion Rate Is super important? The other super important thing is Average Order Value or AOV So AOV.

Why? Because, if I get an average On a customer, let’s say he buys something: Which is $ 20 every customer, and even if I can give That $ 25 or $ 30 literally, I don’t have to change anything else. In my whole other strategy, I’m spending the exact same money, but I’m getting more From every customer Conversion rate, Super important Average Order Value Super important, Then there are more technical stuff that they don’t have to be.

Super intimidating, so one of them Is Bounce Rate I will stick To those three, obviously, there are way more But I don’t want to over complicate it So Conversion Rate Average Order Value and Bound Rate. So what is Bounce Rate How quickly people bounce They get off your website? As soon as they see it, The Bounce Rate is measured. By a percentage, The biggest the percentage The worse, our stores are performing An average in the industry.

Let’s say it’s 65 % to 70 %, but still it means that 70 % of the people Were just paid with Facebook Ads with Google Ads Or whatever that is, They just came to our website. And they didn’t even spend more than one second In our store, So even if you get an average Of let’s say, of 80 %, which means 80 % of Google Didn’t even see your landing page, You get it down to 75 % Even 70 % even lower, it means that you start making More more and more money for every visitor and potential customer That visits your store, It doesn’t really have to be intimidating.

If you translate everything to money. Then it becomes way easier Way: sexier And those three metrics are the key ones. That people need to be looking at. I think that’s a really valid point. I don’t know that You’re the biggest Marvel movie fan. But if you have to be an Avenger Which one might you choose? Probably I would be Doctor Strange, I like to think of myself, like The geek I am, and the nerd I am When people go out, And have fun and they party I go work.

Or read webinars or look at things: I could change in the store, somehow we can make More things, I think, I’m living Like Doctor Strange People call me The Mr. Google Analytics -Doctor Analytics -Doctor Analytics Doctor analytics, So that’s one of the things That I really really enjoy because I said Google Analytics Is not sexy but making money is, and I like making money 100 %. Very nice, thank you for coming Awesome.

Thank you, Yeah. I really look forward. I should announce also, I think it is clear. But Doctor Analytics will be a part of the upcoming Ecommerce All Stars Secrets course our free-mini course That we’ll be putting out for the world to learn the core skills that they need. To grow an extra-ordinary business They’ll learn how to get by That’s the beauty of this course You’re going to learn. How to get started? What mindset you need to have And some of the core skills, but we’re also going to be providing A lot of things that will allow you to truly take it to the next level.

And really have an untapped mindset. That’s the thing I’m noticing From all of these interviews And frankly, all of the people Of the world who are making headlines for good and for bad Is that they have this unbridled will They are not small thinkers right? They are people That are able to look an opportunity and really think big about it. I think that’s what runs Through this whole course, and I’m really excited To be putting it on, I’m excited to be a part of it Guys I’ll make analytics sexy.

I promise Okay I’ll try my best Nice, very good. Well, thanks again, -Awesome -Alright -Thanks -Cheers


 

Categories
Online Marketing

How Double Opt-In Emails Help Your Business

Email marketing is so Important for your business, but in order for email marketing to work, you have to get people to sign up or opt-in for your list. We actually just did a article about that which you can check out right. Here, if you’re interested – but there are two types of opt-in ways – that a customer can join your list – Single opt-in and double opt-in, so we’re going to break those down So first off a single opt-in, Is where a customer only has to sign up once So you Can have your opt-in form on your website? All they have to put in is Their name and email address, They click submit Boom they’re on the list, One and done Double.

Opt-In is Basically, what it sounds The customer has to opt in twice, so they fill out that form and then they have to Go back to their email, They’ll get a confirmation. Email just making sure hey. Do you really wan na Be a part of this list and they have to click, submit again Well now, Morgan that Seems like a lot more work than the single opt-in and I know I’ve had to do it in the past. [ Morgan, ] Yeah.

So what are some pros? And cons, maybe of that Yeah. So some of the cons of a double opt-in is that there’s higher barriers to entry right, You’re going to have people who sign up and then they say uh That’s too much work Really not that much work, but you will have people That will fall off because they don’t want to – or maybe they forget or They have too many emails, it just gets lost so you’re, actually, probably Going to have less subscribers in the double opt-in, Versus the single opt-in Now with the single opt-in, You might have a lot of subscribers that you’re Not really interested in A lot of bots A lot of spam because Really anyone can sign up and there’s not a verification.

Process that happens So you’re saying possibly with the double opt-in. You have more relevant subscribers that actually wan na hear from you You’re going to have a More engaged audience It’s going to be smaller, but it’s going to be probably more targeted and people that are Really keenly interested in you and your message, So we’ve talked about the differences between single and double opt-in, but now that we have the double opt-in, how do you make sure that They go through all the steps and actually opt in Yeah, so the first Thing that you can do is on your website when They do that first part of the opt-in.

You can Just have it redirect to a page that says: hey You’re, almost there Hey, go check out your email to finish and do the last step. That will just be a reminder to them that oh yeah, I need To go do that right now, so it doesn’t get buried and lost, And I also see that as Another verification check say, for instance, someone Just throws your email in there, my wife and you Didn’t really wan na sign up for that email list? You Have to go into your email and actually hit that last confirmation, So the next step for the double opt-in after they’ve gone into the email, they’ve clicked submit They’ve done all these steps for you.

They want your stuff. Why don’t you just thank’em? Just have a thank you page Say hey. I know this was a lot of work. Maybe you don’t have to say that directly but just say thank you. This is going to be awesome. We’re on an amazing journey. Here in my email list, A little appreciation goes a long way So with email marketing you Do wan na give your subscribers the option of unsubscribing Oh yes, However, when they Click that unsubscribe take’em to another page and give’em some options.

You can have a one click Unsubscribe, where they just like the one click opt-in, they click and boom. They’re off your list, but you might want to Give them some options, like you said where hey Instead of getting every email, maybe you’re just getting my newsletter or maybe you’re, just getting Highlights once a month, People might actually be More inclined to do that because maybe you’re Sending too many emails – or maybe they just wanted this one thing, so that gives your customers options and keeps more people on your list.

Also, you can look at that data and realize what pieces of Your content are doing better than others and then Know to focus on those All right guys. Now we know the difference. Between a single opt-in and a double opt-in – and you know the pros and cons for both and what to do to Increase your subscribers, Let me know in the comments below what is your favorite to do? Do you like single opt-in, or do you like double opt-in, We’re going to battle it out And after you comment? Make sure you, like the article, Subscribe to our blog and ring the bell, so you know when we have new content comin’ out.

This is The Journey We’ll see you next time.


 

Categories
Online Marketing

How to Use Facebook for Your Online Business

What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.

Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.

I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.

When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.

I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.

So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.

Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.

Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.

What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.

That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.

That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.

Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.

Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.

Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.

This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off


 

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$300 Per Day Email Marketing Formula

My name is Eric elegy with Eric, elegant calm, and if this is your first time coming across, my blog make sure you slap that damn subscribe button in the faith to join the family. Any questions comments concerns before I actually dive into the content drop them below. Cuz, I do read every single comment and that’s going to at least follow me on Instagram to keep track of the day to day life. So I can be here potential mentor and helping the lack of time, location and financial freedom.

Now we’re going to dive right into the concept, but before I do, if you don’t know why, I’m literally college dropout went from living a life of poverty stricken and not knowing what I wanted in life to our transition to entrepreneurship. I saw it has my freedom of my ticket to success, but I was putting literally twelve hours per day and I was like you know what this isn’t for me. What can I do that? I can have location and financial freedom and I literally stumbled across digital marketing online business.

So it had those three things right tomorrow. I’r literally fine to freakin Bali, Bali for the last 12 months of a traveling full-time for 2018 and jenos live in three months or actually, four months. I’ve taken seven countries bonds going to be my seventh country over 15 different flights over a dozen boats over a freaking 20 to 30 freaking sea, because I have no freaking idea, but I literally travel full-time her two to four hours a week, literally with my email Marketing business, so I definitely need you to pay close attention so what we’re going to be covering in this article, if you want any chance of getting results within your email marketing business unless dive in all right guys, let’s dive right into the content.

So basically, I recently took an email marketing course, and I learned some very good things, so I’m going to go ahead and get right into the content right now in this actual email, here’s the thing as far as my email ratio. What I recently learned is what you should be doing, and this is just in business in general. You should be doing. Excuse me more value that you’re doing pitch right. So I’m doing a 2:1 ratio right now and I do email every day.

Some people give you different advice. I personally hit my list every single day, just like I create YouTube articles every day, so I like to be dependable. I want people to look out for my emails right now. The more value emails that you post, if you’re, not just pitching people pitching people, pivoting people if you’re producing value over the amount of emails that you’re producing pitch emails.

People are naturally going to want to open up your emails because they know that they’re going to learn something or gain something died right. However, with that being said, um this is a pitch email and basically, what I’m doing is I’m leveraging my current life current event to to basically catch traction right. So I’m moving to Bali, which is absolutely true, literally and less than or in 24 hours, and have a flight to Bali right.

So here’s how I start out right now. Here’s the thing. The first thing that I want to mention to you guys is in all my pitch emails. I have three call to actions on my link, whatever offer you’re promoting, I like to have to recall two actions right so to increase click-through rate in the first or the second um article. Remember, you’re, going to have three type of readers right, you’re going to have one person could care less about what your actual email says.

They’re literally just going to say what is this person offering? What is this person trying to tell me? That’s number one number two you’re going to have somebody who’s going to read your a whole entire email and throughout your email. If you write a compelling story, then what the news they’ll simply go ahead and actually click your link midway through because you’ve sold them through your compelling story, number three is you’re going to have people that skip to the end.

They don’t want to see the bullcrap. The people that just write the P SS and that’s why I have a link in the PS right, so we’ll break it down right so tomorrow evening my flight leads to Bali, I’ll pay for by this business right here so congruent with my headline. I’r moving to Mali tomorrow evening. My flight leads to Bali right paper by this business right here. Here’s a link and it’s going to bring them to my affiliate marketing article sales letter right there’s.

My first call to action very simple: the people who don’t read this I’m going to have uh percentage of people who literally click it, and it’s in my first line now my first call to action what I’m doing pitch emails I like to have either one in The first line, or in the second line, first or second line an early call to action to get people to take advantage right. The objective guys is conversions.

The way you increase your conversions is by getting clicks right, but just to be frank with you guys, what’s going to be more valuable, are these clicks in the middle? What I mean by that is because they’ve read some your copy and your actual email marketing copy compelled them to take action on your link. So they’re going to be more warmed up to your offer and they’re going to be more willing to actually buy your offer.

But I do today, convergence convergence converges if you do have a good article sales letter for whatever you’re promoting that’s why I always have one up front in the early on call to action right. So what I’m doing is guys just story telling write stories sell. So you have to be a great storyteller, simple Point, Blank period if you want any chance at marking, so let me get to the actual story tomorrow evening.

My flight leaves to Bali all paid for by this business right here. Listen, my friend life wasn’t always sunshine and rainbows flag can punch in the mouth, sometimes wait for you to get up and punch punch punch you right in the face again. I want to say again and again. The question is: are you going to stay down when you get knocked down or keep getting back up now, just to kind of? Let you guys know whenever your story telling you once your target audience to fill the pain, and you want them to resonate with your message and basically, whatever they’re going through right.

You want them to be able to literally like kind of fill this like you want to speak directly to them. So my target my target audience right. My avatar, you want to know your avatar, because you want to know who you’re writing to and not everybody’s going to understand this message, but my targeted buyer is going to resonate with this message right. My target avatar is people who are struggling in digital marketing business.

They fell before they’ve tried online business before they failed or they haven’t taken the leap yet because they don’t think it works or they’re skeptical or they’re just their own defense right. That’s my target audience. So I’m speaking directly to that person with my storytelling, the question is: are you going to stay down when you get knocked down or keep getting back up? There were so many times I felt like giving up right, so the person reading this message might resonate with this right.

They might think if they’re, actually in online business already, you might be thinking to themselves here, you’re right, I felt like giving up soup at a point. I even got a desk job for two weeks during my deepest and darkest times in my digital marketing journey. Now, the reason why I’m showing I’m put on putting myself down back to the level of basically when I just put myself in their shoes right to where these are real problems, that people go through with in this industry.

So if you’re, just like. Oh, here’s the easy way to get to make money online or get-rich-quick where it become a millionaire or whatever, whatever, whatever right, it’s not going to work, because it’s not relatable. This is authenticity. Authenticity sells when you’re actually showing yourself being a real person going through real struggles and real problems right and then eventually transitioning to that hero.

It’s called the hero’s journey, guys, I’m all successful screenwriters in Hollywood use this storytelling form that called the hero’s journey when the hero, literally like Superman, went from Clark Kent to freaking saving the world right. So that’s what I’m portraying this message and I’m and you’re you relate with the person you put yourself in their shoes showing them that you have your own hero within yourself right, meaning the same things that I went through your going to right now, and this is How you get there right? This is how you get to that hero so um after feeling like pulling the trigger meeting a gun – and this is all facts.

This is true right on the train ride home from work. I called my boss gag. I hate saying that word and told him dot dot. I’r sorry! I can’t do this. I quit. I wasn’t where I wanted to be financially so I still had to pick up a job, but I went to what I knew best sales. If I ever had to work a job ever again, I’d have to do sales. If I’m going to be a part of corporate slavery, I’m at least going to write my own paycheck.

I ended up stacking up enough money to slowly start adding a budget for my marketing business and got got it rocking again. Eventually, I started catching traction. I handed in my resignation and left two weeks later to start traveling the world working remotely from anywhere with my internet business. So here’s the pain right, you’re, talking about the pain, here’s a hero’s journey, we’re talking about where you came and where you’re going and what you used to leverage there and then what I’m literally doing is making one of my call to actions the actual thing that Set me free right, we’re just going to be way more powerful.

I promise you conversion wise. This link people click this link, we’ll convert into cells better than people who have read listening. I promise you that, but again the objective guys, if you have a great article sales letter for your offer, is to get the link clicks next, since then, in 2018 alone, this will be my seventh country, my 15 plus flight, and who knows what them city two-minute Account my point is this: when a life knocks you down, you have to get back up and keep fighting look for another approach or Avenue to get to your ending destination.

Whatever you do, just don’t lose sight of your vision. It’s not going to be easy. My friend, but looking back from now, you appreciate your efforts so again guys I’m leading with authenticity. That’s what I believe in guys. I don’t believe I do believe in using triggers and things to make people make buying decisions like where it’s like easy and quick and fast I’d like to use them at the right time.

I’r not one of those marketers who likes to sell people on the dream of this is going to be the easiest money. You’ve ever had I’m the type of person where I’m going to tell you what it’s going to take, but I’m going to go ahead and show you through my journey of like it’s going to be worse the even though it’s going to be hard. It’s going to be worth it right, so if this email can get through to one person – and I can help you get through the hump and eventually to master success, I’ve done my job.

But that being said, this is to our future success PS. If you want access to the same system, I’m leveraging where to for Apple 10 to 15-minute emails a day. So remember when I told you guys about me using cell psychology and making people using certain verbage and triggers to make people make buying decisions. And this little paragraph you can actually read that right. So if you want access to the same system, I’m leveraging to where two to four hours per week so two to four hours per week, I’m not going to lie to you guys.

Obviously – and this is true – yes – maybe 24 hours a week is spent in my emails, and I can very well work to the crowds a week and just write, emails and outsource everything in work. Two hours a week, four hours a week and um generate a ridiculous amount of money, but because of the way I’m built, I worked way more than two to four hours per week. Now again, this is what I’m talking about cell psychology.

Another thing is: writing simple. Ten to fifteen many emails now, sometimes these emails take more than ten to fifteen minutes. It just so happens that this email took fifteen minutes, but again I’m using this because I’m basically playing to that person because you have three types of people – are going to read your emails. The person who needs to be sold right through your storytelling, the person who just wants instant access and your beginning and then the person on the back end who’s not going to read this.

They just want this to get rich quick, get rich, quick person either. Today, I’m willing to get I’m willing to sell any one of them right, but you want those different type, different, three different types of approaches to sell those three types of people with those three different call to actions right and um. So 10, 15 minute emails a day like this one, making thousands of dollars in commissions traveling the world full time, so it’s very benefit rate and what I, what I want to do is you want to always put the put the benefit rich into them.

So one thing that I need to change in this email, which I will after this article, is in all these eyes. I can so or eyes I’m leveraging. You also want to add you what I mean by you. Is you want that person, even if you’re doing a weight loss, product or whatever you’re selling right you want this to be about them? You want the email to me about them, not about you, the more use you have and the more benefit rich and desire, rich, meaning, helping the person actually reading your content, get a specific goal or desire they’re going to be more inclined to actually make a purchase With your email marketing, that’s why, instead of if you so you see how I said if you want access to the same system, I’m loving to wear to the four hours a week, writing full-time, and then I want to add something like this and, more importantly, portent Li, how you can achieve the exact same results so guys that’s going to go ahead and increase conversions because I’m making it beneficial to them.

It’s not just about me click here right so just to quickly recap: I’m leveraging a moment. That’s happening in my life, which is not moving the body and um. Basically, this is right here. First call to action very quick in the first line to get those clicks, my could be rate pretty hot, for this email, click-through rate is basically out of. Let’s just say I have a 10 percent click-through rate. That means literally out of a hundred people opening my emails.

10 people decide to actually click on the link, so the higher click-through rate, the higher the people, will actually take action on what you’re offering in your emails next is work working remotely from anywhere. So this is, after my storytelling talking about my past pain. This PS formula past pain, agitation solution. The solution was me not giving up right, so I’m not even leveraging my offer of the solution.

I’r leveraging me not giving up on telling that person to not give and take action so um, it’s it’s kind of value. You do have value within this email because I’m giving them motivation. It’s not just pitch pitch pitch. There’s a lot of people who just do three liners who say: hey click, hey click! This link right here, your friend and your friend Eric Ellis jr. Right at the end of the day, you want people to actually buy and you want people to look forward to opening your emails.

That’s why I always have content within my emails only time. I do three liner emails like one two three lines and then call to action and then keep it moving is when, like I’m, rushing – and I don’t have time in the day to actually write an email. But I do have to get an email to my list because I commit to email my list daily. That’s the only time I’ll do a three-letter, but for the most part, usually spend ten to thirty minutes to create an email per date and get in the habit of writing daily emails to where your list, your list might be bigger mine’s, it might not be.

Who knows at the end of the day, even if you have 40 subscribers and you’re getting a 10 percent open rate, which is only for people opening your emails per day? At the end of the day, you want to build these success habits early right, um to where, when you do start to actually build a list right 80 and I and subscribe yesterday 15 today, um 8,000 people right you’re already in the habit of writing an email You’re already in the habit of writing your emails on the daily, so that way like the you’re just going to make more money, the more the more people that get on your list right.

So that’s that’s! I kind of rambling. At the end I apologize but um. That’s it guys, that’s that’s the magic formula now just some some things that I want to cover right where people are going to be asking this right. I know this is going to come up because people are asking things like this before now. The first thing that I want to go ahead and break down to you number one is value value, value, value majority of your emails that you’re emailing your list should be value based emails and an example of a value based.

Email is simply the same type of sales copy, but the axe, a link that you’re setting people to is value-based content. It’s not trying to sell them something so something that can help your person in your niche get a mute, a desired goal, meaning help them generate more leave. Whoever it is right, if you’re in the weight loss niche for a cinema tips on losing weight, send them articles blog articles, all that extra stuff.

You want to continuously provide value. That’s number one, two to one ratio to value, one to value one! That’s my shit about okay, one pitch now out of your pitch emails. There’s the RVL formula, the RVL formula is simply our four results right. This isn’t a results. Email, v4 value, l4 lifestyle now results is simply. If I’m talking about hey, I made a thousand dollars today: here’s how you break it down and I go out and pitch them saying if you want to generate a thousand dollars in a day check this out right or if you don’t have results.

Yet that’s what people are going to ask new Eric? I don’t have results. I get it. Leverage somebody else’s results talk about somebody within your company, who’s, even lost weight, and the reason why I keep a lot of weight loss because that’s one of the biggest missions in life period, right, health, wealth romance or if your niche is um. If your niches like make money online and mitt leverage people in your business right talk about a story, write a compelling story about somebody who went from rags to riches within your company and say: look they just made three thousand dollars today.

You can too right, and then you say you, you do the thing that I just explained within this email to get them to take action on your email. Number three um is lifestyle value. This is more so in the combination of both of lifestyle value. The value is me, motivating them kind of giving them picking them up when they’re down, and even if – and this is how you can tell its value. Even if somebody does not click my link did they attain value from this email? Absolutely, how did they gain value from it, because it’s motivation its uplifting them? It’s basically, if they’re already promoting a business opportunity, they’re still going to be like you know what I can do this.

This guy is doing this ba ba ba ba ba okay value. That’s how it’s right number two and his lifestyle, I’m talking about my lifestyle, I’m talking about traveling full-time, I’m talking about the way I travel full-time is by this actual offer right here within here right, so your pitch emails are going to be results, value lifestyle! Remember that results, value lifestyle and then your actual value emails to just be redirecting people to buy the concept within your niche.

Lastly, to the point of people who are saying, will air what, if I’m not living the desired lifestyle guys you can still present yourself as an authority simply by consistently presenting yourself as a leader. Somebody who leads from the front who’s always searching for valuable content and redistributing it to your following to show them and help them progress within their business and taking the Tom aside to basically leave from the front right.

People be the person that people want to follow. Right be the person who leads people, you don’t have to be living the most amazing freakin lifestyle to get results within your business, so this article is much longer than I anticipated, but I wanted to over deliver and value to basically show you that guys. This is the magic formula, and, last but not least, the point that I want to make is that when it comes to headlines, your headlines aren’t always going to be perfect, but you do want to work on and there’s different trainings.

You do want to work on. Having very good headlines because the better your headlines, the more people will actually open your emails and number two don’t put pictures in your emails because it’s going to be set to Google spam and the. If it’s sense of Google spam people aren’t even going to get access to your emails to where your click-through rate is automatically going to get less, so I gave you guys a whole bunch of value within this article.

It’s that simple. This is literally the email marketing formula that puts $ 200 $ 300 hundred dollars per day, my business and rowing simply by sending these sub emails out on the daily semi lists, providing value, compelling storytelling and basically having the right call to actions to get people to Actually take action on what I’m offering so, hopefully my friend, this email marketing copywriting tutorial, helped you freaking out and yeah.

That’s simple, my friend Wow. I don’t know about you, but if I was reading that article, I feel like a light, bulb just freakin click and I’m like what the hell. This is what I’m doing waiting for. Thank you. Doesn’t the freak I’m talking about I’ve been trying to figure out how to really do email marketing either stumbling across these bumpass tutorials and nobody’s really giving me the good stuff? Now here’s the thing guys I could’ve easily made you pay for that right and people would literally pay for that.

I paid thousands of dollars to actually learn Ryan. Just get you absolutely for free. I can’t even believe that I can’t let you for free, I’m going to lie to you. Right actually have a course call it jump-started ciliate, where people pay me to teach them about affiliate marketing, digital marketing, and I’m not going to put that pizza segment within my course right. Well. Give it literally came to get access to that now dividend a guy’s.

My sole objective is to help you got the block of time, location and financial freedom, so that makes sense. Sometimes I’m going to go ahead and drop some of my best stuff on YouTube, not too many people do that right as a token of appreciation. So you actually following me right now with that being said, what I’m going to ask for you to do is freakin subscribe, join the family right, so I can give you more valuable, confidant valuable pieces of content every single day.

Number two share this with someone who’s struggling with in their email, marketing business or share this with your team or anybody, your downline people who need to learn about email, marketing, listen. This is the key to success in online business. The fortune is in the follow-up, and last but not least, I do have an e-book. You can go the link. The description grab, access to it. If you do want to learn the fundamentals of affiliate marketing, the exact business model, that is so simple that is allowed meeting a college dropout high school educated individuals to literally get results quit my job, scape corporate slavery, travel, full-time and, if you’re extremely serious right.

I’r not talking about like tells them who I’m sorry my extremely serious. I do have a course s therefore called jumpstart affiliates. Now. Yes, I’m actually going to put this article in my course number one number two. However, I don’t drop everything on my youtube: blog, so meaning yeah. You can continue to read my free content out there and piece everything together and take a whole bunch of time and get results or you can go and get the step-by-step action that you need to take to actually quickly get results within your affiliate marketing business or, If you have no idea what you’re doing with in affiliate marketing and you’re brand new – and you want to generate a passive income online, make a description or go to jump start after the.

Com, you will be my loan. You know see a whole bunch of testimonials of my students, an initial test route that I had on board with jump started today, where they are getting ridiculous results because they made that investment yourself. Now the new today you’re going to make two types of investments on one time or another to money. Your choice have you and Beth and money you’re going to go in and get results much quicker.

I think you’re, a smart person and I think, is going to be easier decision grab access. That, of course, would be the best investment you’ve made this year. I appreciate you guys for tuning into my content. I will see you on tomorrow’s freakin article and the Eric Keller’s junior, as always checking


 

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Advice from a Digital Marketer | How to Start a Freelance Career in Social Media Marketing in 2020

.. You know the rest. So a lot of you Are under a lot of pressure right now and facing a lot of anxiety because of The jobs scenario in the country, A lot of you – have lost your jobs or some of Them are on indefinite leave, don’t know when you’re going back and it can cause A lot of problems – and there are so many people at this moment, looking for work, From home jobs, freelance opportunities and jobs that basically won’t put them Out of a job with a scenario like this Well, I’m here to help There is an industry Right now, which is the best to be a part of That industry, is Digital Marketing.

Digital marketing is so vast. There are so many careers within this industry. I myself Work in a digital marketing agency in Mangalore called Alter Marketing. Management as a Social Media Specialist, Now digital marketing itself is so vast. It gives you a world of opportunities, and not just with regard to salary. All Brands all companies right now are on the digital sphere, because you’re on it And they’re not going to stop anytime soon.

So what are you waiting for? Get Into the digital field, right away, Now, keeping this in mind Alter Answers is Here to help you out What we thought is we’ll help you explore, learn and find the Right opportunities within digital marketing and to do that, what we’re Going to do is we’re going to spend an entire week sharing with you tips, tricks Amazing resources and even conversations we have had with experts in the industry, Who learned without having an educational background in that field? So Imagine how much help it is going to give you.

So what we’re going to do is Basically help you tell you where to start how to start, And where do we start now? We’re going to start with one of my favorite careers within digital Marketing industry, which is Social Media Marketing, If you don’t know how Important of a career social media marketing is right. Now I have attached a Link in the description please go and read, it and you’ll definitely know So to Talk about social media marketing.

I have with us a social media, marketer who’s Name is Rachit Hegde. He is a Facebook Certified Lead Trainer. He’s a Facebook Ad specialist and a lead generation specialist: He is the Co-Founder of The Small Business Project, which is based in Mumbai and he’s an Expert in something called as Performance Marketing, which is basically designing. Setting up and running ads for various companies, including healthcare, fitness As well as events, Fun fact-, if you’ve known the biggest TEDx event that Happened in Asia, which is TEDx Gateway, which happened in Mumbai, The Digital marketing, social media marketing, especially was done by Rachit and his Team Now it is amazing that we’re getting to talk to someone like this, but the Best thing about him is that he started out not after he went through a lot of Courses He started out first when he was an engineering student and he was in Charge of a battle of the bands event in his college and he wanted to promote it.

And he used Facebook and social media management practices to do it, which makes it very, very interesting and I’m sure, you’re very interested to find out how He started out So guys join me in saying Hello, Rachit, Hey Disha. What’s up How Are you doing I’m doing great? How are you doing I’m keeping well? Thank you. Okay, so thank you so much for joining us today. It’s great to have you here, The Pleasure is mine Disha.

I know it is Rachit. I know it is Anyway, I’m going to get straight to the first question, So I Know that you don’t have a background in marketing, You are an engineer by Profession and yet you choose social media marketing as a career. So what Exactly influenced you to choose it as a career or get into the field of social Media Well, first and foremost, I, like I like people I like dealing with people, And I’m very fond of technology and along the way, I think I like being Backstage working on a product or service and seeing it come to life, and I Think, somewhere along the way, you know a bridge between technology, people and Marketing got me into digital marketing.

We you Know the story about you, starting out your first gig as a social media. Marketer was when you were handling battle of the bands. Can you Tell me something about that Yeah, so I think it was. It was about six.. Six years. Ago I think it was my fourth year in college, the third or fourth year in College – I don’t remember, but I was actually made to organize an event. Called the Battle of the Bands, You know the logistics, putting it together and Also, the marketing and we were tight at tight with budgets back then right and We wanted to see how we could make do with the resources in the best possible Way – and I remember back then about six years ago, I spent like a hundred or 200 Rupees on on Facebook Ads – and you know I saw some numbers come up, so I think that Was a curious start into digital? For me, That’s really good to know, and I’m glad that you started out that Way, it’s a fun story to tell as well.

You spent a lot of time learning digital Marketing and social media marketing, so can you tell us what? How exactly did you Learn the tools and develop the skills to become a social media, marketer Well, To learn courses, there are multiple courses available online, Free and paid Depending on what you want to go for it depending, if you have a budget or not, I Think going through those courses and actually applying it and working on A portfolio because that makes a big difference.

Fortunately, for me, I reached Out to a couple of friends who were starting out their own businesses and Also people who had taken up to their family businesses So that way for me, I Got a chance to experiment and explore and try out whatever I was Learning on these different, you know these different businesses and that Became my portfolio right, It would be difficult for me to go. Get a client Because I would not have any credibility, but this way you know I was doing as Much as you know, these people got their work done at no cost or probably free It was actually a bigger favor for me to have a portfolio to present to people.

Beyond that, Let me ask you a more basic question: Because a lot of people don’t really know what a portfolio is and how Important it actually is, so if you can tell us what a portfolio is and how Exactly you built your portfolio a little more specifically, if you could Do that for us All right, so a portfolio could be very specific based On which vertical of digital marketing you want to go to because, like I said, Digital marketing is a large, you know it’s a large field, it has its own Verticals within it, You could be a person specializing in Facebook ads in Search engine optimization in affiliate marketing, influencer marketing, You Could also be building websites in general, which is your basic web Development right – and it depends where you want to showcase your, how you want to showcase your portfolio but, more importantly, where a portfolio Stands out is if you are able to showcase how you were able to present or You know showcase a growth of a business.

You associated a partner with from point A to point B during the time you are, you know you helped and worked on it. Right so that gives a better vision or sense of better standard for people. Wanting to understand what a portfolio is supposed to look like, So just to simplify, basically a portfolio, is you know your practice? It’s like a practice pitch. You create a lot Of things based on your experience and then you have it to show for your Clients in the future right Yeah best practice, because also you need to show The right kind of portfolio going forward, For example, if I have a Portfolio, for example, of of ten different kinds of businesses and if two Or three of them could be portfolios of real estate and, if I’m not too keen on Working on the real estate side, although I might have worked on it, it’s not Something I’d necessarily want to show as my portfolio, So I’ve heard that you Went to a lot of friends when you started out to get their portfolio, I mean to build your portfolio, you kind of went to them and asked if you could do Their website is that true Yeah, it worked both ways.

They said: “, hey, you’re, Doing this, your jobless, why don’t you do this?”? I said “, Yeah, great” and also I requested People, if I could try out what I was learning on their Businesses, because I was also certain that it was going to work and also it It didn’t come to all these people at a cost, so they were willing to Experiment also, So it was a win-win situation. Both ways.So portfolio is really really important when you are starting out as a social media marketer.

Yes, it goes. It holds much higher weightage than any certifications you get online. They don’t Matter: Okay, so now you’ve been in the industry for a while. Now can you tell me How long it actually takes for a freelancer to make money out of working As social media marketer as a freelance Well honestly, since I got into Digital marketing, my first three months, I think, was a lot of learning on pure Basics and it and I kept learning I I started taking projects three months.

I Mean three months into the learning phase. So if you ask me, I think I Actually started, you know making my first buck as a freelancer, probably five Months after I began my learning process, It could have begun earlier too, and This is something I would like to share you. I don’t think anyone needs to be in A hurry to earn that quick buck, because the way I look at it there are enough Businesses around us, everybody needs marketing, it’s not a big deal.

If you go Out there and actually get a client, I mean it’s really nice, but you know it’s Not too difficult What actually matters is getting the right kind of client by Showcasing the right kind of work. So if you actually end up working on yourself, Understanding tools and processes better in digital and are able to build your Portfolio well and then go and get a client that that would be a normal flow.

But if you ask me six months, I think it took me six months. I could have done it. Earlier I just chose not to That’s nice, but for people who are looking for something more specific. How much would someone with your experience make in a month just to be just to know how much that would be Sure as a freelancer, you know You can a freelancer can bill a client or a brand at you know: 20,000 Rupees a Month to 50,000 Rupees a month, even a lakh, a Month, so it depends on how much work you can handle if you can Handle two or three clients who are paying you about 40,000 Rupees a month.

Yeah, you can learn about a lakh and 40,000 Rupees a month as a freelancer, but then Again, you know, being a freelancer. Has your pros and cons, I mean you’re, a Single man team, which is going to be difficult because you can’t you know Take days off you’re going to be, you can’t handle the crisis of three Clients at the same time, so it has its pros and cons, but yeah I mean it. Depends on the individual, so anything between like say, even if you charge Three different clients: ten thousand rupees each.

You can start with at least At a thirty thousand rupees a month, So as a freelancer, you can make 30,000 a month. That’s really good! Ok, so now to get into something more Serious Now, once you developed the tools and you developed the skills to be a Social media marketer. How? And where did you find the clients? Because you know They’re not like sitting there waiting for you. How did you find your clients To be honest, with you most of my clients, I found that at a party My First client I found out at the bar quite literally and most of them, but When that that’s quite true right, I think for me personally, personal Connections has worked a lot because if you’ve done work for somebody and you Know, there’s a very and if they’re happy, there’s a very high chance that they Will refer you to their peers in their network because again, if you refer Someone good you know it’s a pat on the back as well right, because a good Referral goes a long way.

Apart from that, I did. I did use different Facebook Groups I mean everyone should be aware that every city town has some localized Facebook group or the other right where people are probably wanting something to Sell wanting a service or wanting help or whatever Every city has it a Bangalore has it Bombay, has it Bangalore, has even more localized groups for every Area like in Indranagar will have their own groups right so tapping into these Groups and not selling your products right, You want to be offering value.

People will post a question or a problem on their group. Go there help them out. Get on a call with them solve that problem. For them you never Know I mean if you manage to build a trust which I think, for me at least, has Been the biggest in a factor, because if you, if you give someone value, they are Able to trust you and they would like to work with you in the long run and then Referrals come So word of mouth is the best way to you know to get across your clients, but to make a start, you have a lot of Facebook groups that you know where People inquire and also there are there are freelance platforms: upwork.

Com Freelancer.Com are platforms, they are very competitive. You need to be, you know, Good at closing your deal to be able to get your projects on on these platforms. Because it’s a bidding, it’s a bidding way. It’s a way. You bid for a particular Project and at the same time, it is how you communicate to them to actually land Your gig, so these things matter on on platforms like this, but why I choose to Prefer, like you know, a Facebook group over and up work personally, and this is What’s worked for me is because, if I, if I establish a connection over a Facebook, Group – I don’t know it’s just that I feel there’s a friendly approach already, if Someone’s on Upwork or on freelancer.

Com, the chances of them There, on that platform for a one-time, gig is very high right On any of the Other blogs, you could look at having associating on a longer period of time. But it’s not entirely true, because you know what if I I recently did a gig on Upwork where the client said: hey, listen, I’m calling you the next time. I’r Launching this, so you know it depends on your rapport with the client Okay, so I guess, like you know, it was very interesting that you said that you Started with you know, socializing with people and that’s how you found your Clients – but I guess now, with the lockdown pandemic social distancing, that would Be impossible, So the best bet would be Facebook groups and freelancing websites & job sites, like you said, so that’s really helpful.

Thank you and The next question I have for you is, you know: a lot of people say that having a Mentor in a certain industry that you’re entering having a mentor is a Great thing, because they’ll help you, because they have experience in that Field, so do you think that having a mentor is you know, is required for Someone who’s starting out. It’s a tricky question. I can speak for myself. I don’t think it’s important to have a mentor.

I don’t think it’s important to Be confined to one person for all your advice and needs. I think it’s important To have an open mind, get your information and resources and You know advice from different people, irrespective of the kind of expertise or Industry they come from because you never know where you can find value and Pickup some information and work on it. Having said that, I do come across you.

Know I mean I’m sure we all do come across times where we, you know, we Glorify a certain personality or a person, and we are enamored by the kind Of work they do, and you know we go crazy about that. Right and it’s normal to feel that way, and I feel that too, at times with Certain people and the point is I’m aware of it, and I also choose not to be Attached to that – and I think that’s important Literally a few days ago, I was Sitting with a eight-year-old, you know helping the eight-year-old on on Something on the computer on a tool and that eight-year-old taught me a tool.

I Was really searching for on the internet for a long time right and specifically For my system requirements and I said wow thank you, you made my life a lot. Easier right, So I think anyone who can give you some kind of direction. Irrespective of who they are where they’re from they are your mentor, but Don’t restrict to one That is the best thing I have heard today. I think that we can learn Anything and everything from the people we meet from the books, we read whatever and everything and that’s really good advice.

So you know the life of a Freelancer is really glorified on social media. You know how they tell you that You know you can sit by the beach and you know you have Your laptop and you can work, and you have couples traveling the world and making Money as freelancers, so I just want to know what is the reality behind this What is your experience been like as a freelancer About working and sipping Margaritas by the beach Did you do that I have, but then you know it’s One day in your life, you’re, probably one day in your year, I mean it’s not every Day I mean you have to work, you have to be realistic.

You have to be practical, Right Yeah, there have been a few days like that and I can count the number of Days or probably 2 or 3 days in the entire yeah, but but no you know Especially the freelancer life is over-glorified on Instagram. It is I mean there are two sides: there are true and false sides to it. You have your freedom, So you can literally do what you want. Yes, but the whole flashy cars and you Know big pools the spontaneous traveling, I think a lot of it isn’t actually what It is, I do know, a couple of people who lead such lives and are very good at it.

But I also do know that a majority of people, you know, don’t actually lead Lives like that, so if you ask me, Instagram is Instagram because it’s Supposed to look good people put out their best pictures, That’s very true, okay, so now that we know what your opinion is on that, can you tell me what a day in the life of a social media marketer is a day in your life A day in My life yeah, I mean it’s, I mean just like every other job has its Own challenges and is probably hectic in its own way for us, it’s a lot of screen.

Time right I mean it’s a lot of phone times, a lot of communication and all of That, especially if you’re working on a brand where things are being launched, Posts need to be live, ads need to be live, there’s a lot of coordination and Communication right, so I begin my day by you know literally going over my tasks. Lists and things I need to be done. Normally, I have a preset set of calls. That I have scheduled for the day, which I have to Take make and that’s normally set over the weekend.

I make sure I set my calls. Ahead but then, during the rest of the time, it’s making sure things are going. All right finances are in check, clients are happy, marketing strategies are in Place coordinating with the team and every day is this probably something new A new problem to solve so there’s no definite way how the day goes. But yeah, that’s in a nutshell: that’s how it is, But you enjoy this life that you’re leading as a social media marketer I do I enjoy.

There is some method in the madness here Nice. So is there any book or you know, Resource you would recommend for someone who’s, starting out as a social media. Marketer, because I myself am very interested in the topic. And if I want to Learn usually I pick up a book or two to read about it. I am better with reading books, so is there any book or resource you would recommend You know for a person Starting out on social media and digital marketing, books are a great point to go.

For if you want to understand something in principle, the only way the only Reason is because I feel oh, and this is what I genuinely feel Digital is so dynamic, and technology updates itself so fast that if someone Has to write something down: publish a book. Go for printing, get it on the Shelves I mean that’s a lot of time. Things are redundant, they Are not updated anymore right, so I think, on the Digital side, I personally read a lot of blogs.

I read at least a minimum of 5 to 10 blogs. Every day – and I have to I read from marketing land from social media today, From social media marketing world from SEM Rush has a couple of nice blogs. Written Neil Patel writes nice stuff. Of course everyone knows These are Some of the blogs, because blogs are written more spontaneously and updated Then and there so as opposed to books Books have that principle defined.

I am But if you want to something that you want something, that’s updated, I guess Podcasts or blogs are more up-to-date. Is there any podcast that you listen to? You know religiously, I’m a person that gets bored too Quickly, I need to consume information too, and keep moving over there’s One there’s business voice is a nice podcast, but of course it’s more the business Side of things There’s an interesting podcast by Sean Ellis.

The person who Wrote who wrote the book Hacking Growth? Oh by the way you asked about the book. You asked for books right, so here’s a book called hacking growth by Sean Ellis Which is which is nice Sean has also also has a podcast, I’m not sure what It’s called, I think we can figure it out and we can put it here by But it’s it’s! It’s it’s! It’s a podcast by Sean Ellis and that’s really. Interesting for those looking at scaling startups understanding how the process The behind the stage and the behind the scenes of scaling and growing these Businesses, so that’s that’s an interesting one.

I I’m not getting the Name but yeah, I’m sure we can plug this. I will find it and I will link it here in the article, so they can go and hear the podcast Okay. So now, looking at the scenario you have had experience in this field, based on your experience and the current Scenario, what advice would you give someone who would like to start out as a Social media marketer Still a great time. There are enough businesses that are out There needing these services so yeah, it’s a great time to be getting into Social media, marketing or digital marketing any of these verticals – I don’t Think the person should look at you know making a quick buck, because there’s no Shortcut to it, Learning the tools, well, understanding them.

Experimenting, you know that that’s that’s a process. Someone needs to look Into a look into, and not look at one of these, how do you become a millionaire Overnight schemes, that’s not you, so you know, keep growing I mean, I don’t think, there’s anyone who’s an expert in this field. The industry is so dynamic, there’s so much to learn so yeah, I’m just you know. Adding this to it, what advice would you give your younger self? So when you Started out, if you know, based on whatever you have learned so far, is there Anything you would go back and tell your younger self, you know advice, you would Give your younger self basically! So it depends.

This question: are you asking me Before I did engineering after I did engineering Coz its two different answers, Say after you did Engineering After I did engineering. So after I did Engineering I applied with the two companies. Actually I applied with the Minimalist from Bombay I applied with Facebook, Singapore, Both of which I I got To quite a decent part of the interview I think, for Facebook it was the top Something thirty or something like that for the Singapore role and I think for Minimalist was the reason why I made my first trip to to Mumbai in the first Place – and we had an – I had an interview, I think, with Chirag of minimalist at that Time, I think my objective was to to find a job if I was going to be associated With companies with good visions – and you know, were here for the long run, Otherwise, I would want to choose a freelance route or an agency route that Was my objective? So if I had to do anything differently, that’s going to be Hard because I don’t think I couldn’t I would do it, I’m happy with the way we Are progressing Of course, my there are more micro level decisions.

I would have made differently. Probably I would not have signed off for signed off on certain clients. I would Not have taken on certain work because a lot of clients can slow you down. You Know and hamper your growth so that way, I think I would have avoided certain Certain clients, So now for those who are listening and reading right now, if you could give a few steps to start out as a social media marketer that would make it easy for them to transition and to get into the industry.

What would Those steps be The first first step is to learn, learn, study some courses, There enough courses, free courses online – you can put yourself through a paid Course or you could do a free course, but but then it depends on you know if you Have the bandwidth to go through a structured course and if it suits Your budget, that’s that’s a route you can take If you and soon after doing This course, or while you’re doing this course, it’s important to at least get Yourself, two clients or two prospects, or you know your uncle’s father’s friends.

Business and work on it experiment on it, so you can learn while you’re. You know, While you’re working on it, because you don’t want to be Experimenting on a person who has just given you a business and paid you and You know goof it up right If you do it well, that’s a different case, but you Know, that’s you would want to not. You would not want to get into that kind of A situation Once you finish your learning process finish your portfolio.

Building process and then decide if you want to get into a job, freelance or Start your own business, Each of them have a beautiful career path and you Know and they’re each nice in their own way. It depends if you want to work with An agency or if you want to work with a brand, if you want to freelance yourself Or if you want to build a team together and offer the same services to other People or if you have a product in mind and if you understand digital marketing, You can always sell that product using these skills right, but then you know it Again, I’m going I’m just going back to the first point of having to learn while There are so many courses paid courses out there, it’s not necessary to actually Buy a paid course there’s enough resources for free and, having said that, I mean I mean, and this is despite saying that, because we have our own course too- And and and we follow a very structured approach of how A person can learn Facebook and Instagram ads effectively and also we Teach them how and where to get clients, and you know about proposals and all of That right, So it depends what you want at the end of the day and how well you Are determined to be learning, and that would that that would be a decent start.

Saying, that your course that you launched recently in that course you’re. Basically sharing All of these things that you learnt over the years and you’re making it easy for The people who want to learn so that they can apply it very easily Yeah completely Because I didn’t know a lot of things, I didn’t work at an agency. I didn’t work. I Didn’t have a freelancer to guide me. I figured it out myself.

I compared Business models with other business models, with brands with with the Marketers, I I learned from a lot of different marketers, because one thing in Digital marketing people need to understand, is it’s okay, Learning a digital learning, digital marketing from a course from an Institute because they are teaching your basics, they’re teaching your Fundamentals, but when you learn from another marketer and I’m not just Putting myself on a pedestal, yeah, I’m just generally giving you my perspective.

If you learn from a marketer, you get a different point of view because It’s it’s at the end of the day, the job is very similar to like say a doctor. Right, If you and I have the same illness and we go to two different doctors – those Two doc doctors are going to have a different approach and give it and start And give us different prescriptions right and it’s the same thing with Marketing as well, you might have your approach and I might have my approach.

And they can be completely different and it’s okay to be completely different. But At the end of the day, you want to be learning from people who have tried. Tested those you know the and have tried, tested methods and learn from them. So Which is why I mean we are putting, in a few case, studies we’re putting in examples we’re telling people what to do, what not to do and also tell them what they can do.

Beyond learning it like how they can find a living for themselves, So whoever is reading right now, if you want to know more about Rachit’s course, we will be linking it below in The description, so you can definitely check it out, So I guess Rachit that would be the end of you know the questions that I have for now. I have too many of Them, but I’m still restricted to that much now. Thank you. So much You’ve been amazing.

The advice you gave is very practical and I know that it’s going to Help people who want to start out so thank you so much for doing this. Thank You for taking the time out and joining us on Alter Answers. Thank you, Disha. I was happy answering all these questions. I wish you guys all the best you guys Are doing some really nice stuff? Thank you so much Talk to you soon, then Byee


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