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It makes being in business easier than ever. Let’s get into this article how’s it going everybody. My name is Brandon brashears, I do digital marketing.
I have an agency called maverick digital marketing. I also have podcasts and create content and create daily marketing articles here on YouTube. So if you are trying to grow your business or if you want to start a business, want to start an agency if you’re looking to do any of those things, then please consider subscribing, because I create daily articles that helps you to get better at marketing.
So what is digital marketing? Well, you’ve probably heard about things like content, marketing or blogs, or article creation or just in general, there’s social media marketing too, like there’s all of these different concepts and that all falls underneath the larger umbrella of digital marketing. Digital marketing is using anything on the web. To take attention and turn that attention into some kind of an action – hopefully so sometimes you’ll have people that want to sell things like on websites like Shopify or click funnels or WooCommerce, or other tools like that.
But how do we get people to go and take action that we’re looking for them to take? That’s exactly what digital marketing does now, I’m a huge proponent of content. Marketing I mean content. Marketing is a part of digital marketing where we create content, that’s relevant to a group of people. We use that content to segment those people and show those people offers there’s also pay-per-click marketing, there’s search engine, optimization, there’s social media marketing, there’s, email, marketing, there’s, ecommerce marketing, there’s all these different specialties of digital marketing, but ultimately what they do is they take attention and They turn that attention into action, and so it really is as simple as that human behavior is pretty much the same.
It’s really interesting. If you look at books like scientific advertising, it was written in the early 1900s and it’s super super relevant because it’s today, even because peoples typically behave in certain ways. So we use the what we know about human behavior to drive attention and drive traffic to different offers, and then we get people to buy typically things that they need or want based on their activity and that’s what digital marketing does now.
There’s two kinds of ways to get people to do something you can try and get people to do something by enticing them to do something or you can get people to do something because they want or need it already. Now I’m a big fan of trying to find people who want and need what I’m selling, instead of trying to make them consider that they should be buying something because it’s a lot easier to find somebody who wants something.
For example, if you’re trying to sell hamburger. What’s the most important thing that you need, some people might say: well, we need the best quality, meat or buns or lettuce, but I think that if you find a starving crowd, who is really really hungry, they’ll pay a lot of money for that cheeseburger because they Already want it and they’re starving, so that’s kind of what digital marketing does through content and other strategies.
We use attention and we take that attention segment it and then show relevant offers and make offers now a lot of times, especially with businesses. You’ll hear you know what digital marketing doesn’t really generate, return on investment for me and they get confused a lot, especially when it comes to social media, marketing or other blogs, where they’re, creating content and they’re doing a lot of work and activity, but they’re, not turning That activity into actual sales or leads, and so a lot of times, especially if they don’t have a clear strategy, digital marketing, seems really difficult.
But the way that we do digital marketing through my agency and the way that good marketers do marketing is that they’re able to measure and track their offers. They’re able to track return on investment return on adspend and typically they create one objective per campaign and they measure that objective. So most marketing in general, you start out. You’ve probably heard the term a marketing funnel and a marketing funnel is a big component of digital marketing, because we drive attention and traffic and find out people that are interested through segmentation, and then we show offers so you have three stages of the funnel there.
We have awareness which, in order for people to understand, or in order for people to do business with you, they have to know about you right and if they don’t know about you, they can’t be business. So that awareness is at the top of the funnel a lot of the content that we do and create, gets people to be aware of our content and aware of our brand so that they can take the next step in our relationship.
The next step of the funnel is the middle of the funnel, which is evaluation so once they know about you, they have to evaluate you once they’ve evaluated you, then they can convert and that conversion process happens. Once somebody becomes a customer and pays you and then hopefully they continue to convert over time. So we take the attention and the time met where people are spending time we take.
So we take places that people are spending time on, like social media networks or Google or Yahoo or Bing or other search engines or just anywhere. People are generally taking time and we drive people through different funnels. Now funnels are going to look different depending on the different stages of the purchasing process. People are in so, for example, if you have somebody that is just researching what the best kinds of cars for having a family member, never sorry for having.
So, for example, if you take somebody who just is starting off the purchase process and trying to find out what kind of cars are best for having a family, for example, that’s a very different stage of the funnel than somebody who is looking at specific lease payments On a specific model of a car, and so in general, we and depending on what your business is and depending on how you want to be targeting people who want to do business with you, you’re, going to target different stages of the funnel and be able to Drive action and activity based on what the person searching or the person engaging what their mindset is and then what action they’re looking to take.
So it’s definitely a science and an art, because your business is special and even though there’s a lot of similarities between different businesses, you’re going to know, ultimately what your clients want and need more than probably anybody else. So how is digital marketing different from traditional market? In general, it’s pretty much the same. The only difference is that it’s all done online. So in the past there have been TV advertisements, newspaper advertisements, Direct Mail, billboards, things like that.
We pretty much have an equivalent of those inside of digital marketing right, so billboard ads are like banner ads, for example, and Direct Mail is like email and newspaper and advertorials, for example, are a lot like Facebook. So there’s a lot of overlap between marketing and advertising. In general and digital marketing, it’s just that the tools and level of sophistication that we have within digital marketing allows you to track and understand exactly what’s going on what your conversion rates are, what your return on adspend is, and so for that reason it is amazing.
Most business owners have more tools now than they ever have had before. One thing, that’s so cool about digital marketing, too, is that the barrier to get started is very low, and so there’s a few things. That’s exciting about that and there’s a few things that are not so exciting about that. So, since the end buried entry is super low, you can go right now and start running. Facebook ads and you’ll be up and running within just a little bit, which is amazing.
It’s not too hard to get started. The problem is, is that it is extremely crowded and it is extremely competitive, and so if you don’t know what you’re doing you can quickly waste tons of money and a lot of people do, and so, if you ask most small business owners, have you ever run Facebook Ads almost all of them will say yes and you say great, what was the return on that spend on that? They’ll have no clue because they don’t know how to set up and measure and track things.
So I make daily marketing articles here that helps to educate you to understand exactly what you should be doing for your digital marketing and how to grow your business in a way. That’s measurable and scalable. That’s what’s important here. We need to understand. What’s working and what’s not and the only way that you can do, that is by setting specific objectives and having each of those objectives be measurable, now determine, depending on what part of the funnel you’re we’re working on if you’re generating awareness, if you’re generating a valuation Or your generate conversion you’re going to be measuring those objectives differently and in the next articles, we’ll talk about the different objectives that you should be measuring across each step of the funnel.
If you need any help, they’ll, please don’t hesitate to ask and comment below if you need any helper, if there’s anything that I can do, I love digital marketing. I’ve been doing this for about twelve years now and it has changed so much, but I just see that there is a huge opportunity for small businesses. If you are a business and you’re, not creating content and you’re, not driving people through finals, you’re going to have a really hard time to stay in business, business is shifting and it’s lingering more and more towards online.
So if you don’t stake your claim right now in the land rush, that’s happening in digital marketing, you’re going to be way behind the curve, so the best time to start is today well, the best time to start was actually yesterday, but the second best time is Today, so if you haven’t started, please let me know what I can do to help if you ever need help with anything again. Just comment below happy to answer questions and please consider subscribing.
I do daily marketing articles here and I love this stuff, so I’ll see on the next article be sure to subscribe, have a great day.
This is jr. Fisher and I am joined by the beautiful and talented Jessica. We have a incredible session today. It looks like it’s going to be a full house, so you know if you’re logged in you want to stay logged in don’t downsize your window or go surfing around the web. It’s turn everything off.
For you know. 35. 45 minutes we’re going to give you some stuff, that’s going to make you money, and then you can go back to social media and phone calls and all that stuff. Just just turn it off right now, just take a break. If you do log out or get logged out, I will warn you. Somebody else can get your spot, you won’t be able to get back in and that’s not cool. We don’t want that to happen. So I’ll be careful.
I’r trying to reach in with something here. Okay, all right guys, so let’s get started we’re going to be talking about SEO today really cool subject – and you know it was like the thing ten years ago, when I got into it and then social media kind of took over and kind of fell by the Wayside and that’s a shame because if you don’t do this SEO stuff you’re missing out on traffic, you know, can you get on the first page? Well, I’m going to give you an example of that today.
If you can get on the first page or not, and I’m going to show you exactly how it’s done, no BS, it’s live stuff. I actually recorded myself doing it yesterday and I’m going to have it in this session today and then by the end of the session you’re going to know how to do it too. So that’s pretty awesome so how to use SEO to get traffic to your site and by the way I want to make sure betting hear me that was dumb.
Why should I ask that in the very beginning, but tight in that comment section who you are where you’re from what the weather is, what time it is whatever it is just so I know you can hear me here. I don’t want to be talking to just Jessica, though I don’t mind talking to her. The whole idea was to train you guys so just type in that section there, the comments section this is private. To understand that all your comments are going to be anonymous.
I’ve turned it off, so it’s not public so that people can ask whatever they want and just type in their your name where you’re from I see Wow looks like Bob. I think that says Bob from Arkansas, I see Tina in New York City. It looks like Omar is in Singapore, God, shin-chan ear, can’t quite pronounce that looks like in the UK Jessica who do you see on your side Kevin? What’s going on buddy in LA you’re, not far from me, I’m in San, Diego, hey Scotty! What’s up bud, I see you out there a lot good to see you, man Linda in Sarasota Florida.
My daughter lives down there. Now she lives in Tampa a matter of fact. She’s going to have. She got pregnant and she’s already got a two-year-old and she is pregnant with twins how about that guys? She’s got twins on the way she already had one kid she’s going to add two more to it. My dogs going crazy here, her doorbell just went off and she knows the ring doorbell, so she’s going crazy over that all right.
So let’s jump right into this and see what we got going on. Okay, what is SEO? Let’s define it first, so we can kind of see what SEO is all about, and you know why we do this stuff. I mean, what’s the point in even doing it right, so SEO is defined as search engine optimization. Well, what does that mean? It’s the process of getting traffic from the free or organic or editorial or natural search results on search engines.
So, basically, when somebody types something into a search engine, the results that come back are pages that have SEO done to them, and I’m going to show you exactly how to do that today, we’re going to use a wordpress site as an example, but you know we Do it in magenta, oh and you can do it in Shopify or wherever you, but first I. What I would like to do is I want to go through the best practices and we’re going to start with titles.
Now the title when you type into the search engine will show this to you in a second, but the title is the first thing you see in them below that’s the description on your titles. We want to make sure your title should be written like this. It should be like the primary keywords and then secondary keywords, matter of fact, my wife’s doing a blog now on YouTube, and we were just discussing that she’s going to have her primary keywords and then your secondary keywords, and then, after that you can put the brand.
You could put your name if somebody’s searching for you on YouTube. You know you can put your name and then that way, your articles, your blog, will come up. You want to avoid duplicates. Duplicates, will not be any good it used to be years ago. You could put like you know: hot rod, cars, hot rod, cars, hot rod, cars and the more times it appeared. Then the search engines would make it come to the top and now what they do.
Is they penalize you for that? So you don’t want to put duplicates in there, okay duplicates or a no. No, it should be between 55 and 60 characters. This has been going around for years. Some people say 70, some people say 59, but I say 55 to 60 would be a safe one and then below that you’re going to have your descriptions and your best practices for descriptions are number one. Your description should be compelling and interesting.
So your your description really is a. I guess. It’s like a way of selling them to click on that site. It should say something that’s going to make them want to click on the site. You want to once again avoid duplicates. Duplicates no longer. Do you any good, just put it in there one time now that doesn’t mean that you can’t have you know hot rod, cars in your title and a hot rod, cars in your description.
You can do that, and that is advisable, but you don’t want to have like hot rod, cars. You know several times in your description: that’s not what you’re going for it should be between 155 and that should say 160. It says 60 155 in 160 characters including spaces and do not use any quotations or anything that is non alpha characters Google’s gotten really sensitive. To this I mean I ran an ad the other day and I had capitalized a word and that had got disapproved because I capitalize the whole word.
They they won’t. Even let you do that so don’t mess around with any of that. He won’t even show, and in some cases they won’t bring back your page because of that, so you don’t want to do that. You can’t you can’t game it anymore, that’s all over with all right. So what we’re going to do now is I’ve recorded me going in here doing some of this and showing you some of this, so I’m going to start that now we’re going to have a question-and-answer in the end.
So in the meantime, if you want to type in your comments and your questions, you can do so in that comment. Section Jessica – and I is going to be monitoring that, but let’s jump right in here and take a look at what all this stuff is. Okay, so let’s talk about what these meta titles are and meta descriptions are. These are things that you’re actually putting into your website on the back end, and I’m going to show you how to do that in just a second.
But what I want to do is I want to point them out to you in a Google search, so you can see what they look like. So if I wanted what would somebody search for best barbecue rib recipe? So obviously, if I type this in that’s what I want, I want that to come back as a search result. So immediately you can see recipes and if you notice these ones here, food network’s got – and this is pickle – this one right here – okay.
So this is one of the first results here, best barbecue ribs and it looks like there’s a article because they do give preference to articles. So this is obviously a recipe of barbecue ribs, but I want to look at how they optimized it. So what we’re going to do is we’re going to go in here, we’re going to view the page source and we’re going to search it by hitting ctrl F and we’re going to do title.
Okay and let’s see what we’ve got here, we may have to get a lot of titles in here 147, but I want to find the title for those are all header titles there. It is so here’s the title best, barbecue ribs ever recipe and if you notice I typed in best barbecue ribs, this is Katie Lee Food Network title, so it it really work. Well, let me do description real quick, so I can kind of show you and I can’t type alright it.
Let’s get to the actual description there. It is description, meta name, description’ content get best, BBQ ribs ever recipe from Food Network. Okay, so you know they’ve really. Optimized this well, and if I go back here when I look at that results, it says best BBQ ribs ever recipe Katie Lee Food Network. So if you look at this right here guys, this is the meta title here: okay, now they’ve actually got their recipes showing up because I got picked, but the description comes just below it here.
So, in this case here you’ve got the actual title they throw in the website right below it, so you can see where you’re going now they didn’t used to do that and you can see most of the most of the recipe time is relaxing all the ribs. Follow along so what what this is is. This is your meta title. This is your description. This is your meta title. This is your description in all these cases here. So that’s what you have to optimize for now: let’s move on and actually look at one of our web pages, so you can see how we have optimized it for our survival fav food brand, okay guys! So here I am at Google and you know.
Obviously, we want our products to come up when people search for them, but we don’t want to optimize to general. So I’m going to give you a couple of examples here, at least so can meats that are for survival purposes primarily now, some people will actually buy our canned meats and they’re not buying up that, but because they’re just good quality and they eat them. Let me give you an example: so I’m going to type in canned meat, okay and we’re going to see what we get now, if I just type in canned meat you’re going to see that you know we don’t show up anywhere in here.
Okay, because we’re not optimized for canned meat or optimized for survival, so if I put can meet survival, so you see what we get ah number one result here is our product there. It is on Amazon, so we got three million six hundred thousand results. So that’s something it’s pretty hard to get at the top of the list for that, but let’s see how what we did there. We are at Amazon, okay, so we’re not freeze-dried and we can click on it there and go to that product and sure enough.
There’s our product, so we are on the first page of Google, so let’s look down a little bit further. Look at this. The the next thing I see is one of our retailers here this is survival warehouse and they sell our products and there’s our products. Ok, very good, so let’s look a little further and then we’re in here. We are the third result out of three million six hundred thousand, and if you go to our link there, that’s our web page you’re, going to find there.
We are there’s our candies and that is literally the category on our website that we’ve optimized now the way you can tell this is I’m going to go into the source code view page source code and I’m going to actually let you see how we’ve optimized this So the way you go about this is you go into the source code. I know there’s a lot of jumbled bunch of coding stuff in here and I’m not into lists either, but they did have to learn it so on a keyboard of an apple, it’s command.
F – and it brings up this little search here and I think it’s ctrl on Windows – I haven’t used Windows in 70 years, so I couldn’t tell you, but the first thing we’re going to do. Is we look for title okay? So when I type in title here and I hit enter it’s going to pull up the title when I type in title here is going to pull up the title now, if you notice on here the title is canned meats. Okay, so that’s pretty you know.
That’s pretty on for that and the reasons canned meats is because that is that category, so that short title actually got me there. Now, if you look below title you’re going to see description, best, survival, food storage, best camping food and supplies, and that’s right there, so you can see that and you can actually search this. If you want to do description – and you could do it that way too and use the description because the next one here we go there, we go.
That’s the first one. We had their best survival food storage, so we can see that that is actually working for us, which is pretty cool. Now, let’s try something else. Let’s go back and let’s say we were looking for it particular say: we wan na can need survival chicken, let’s say because we do chicken, pork, beef, turkey and ground beef and look at that chicken. So ours comes up number one and that’s out of eight million results.
Amazon’s got this first spot in the second spot. Survival warehouse looks like this other guy here, so I will sell it on. We have a lot of retailers and then we’re right here so we’re on the first page here and we’re on the first page here now. If you look at this, it says mixed case full case 12 cans hundred and eight servings quick overview mixed case can meet food storage. 28. Ounce cans includes three beef, chicken, turkey, okay and then down.
Here it’s got chicken beef turkey. So we pretty much own. This page here, if they’re searching for any type of canned meat, let’s change this to pork, see what we get, and it looks like this guy here to the article on our product here and if we scroll down there Amazon. It’s got one case here: let’s see, if that’s us and sure enough, it is us, there’s our product and let’s see what else we can find here: amazon canned meats, there’s a mixed variety.
That is us, that’s our sample pack and if we go back one more time, I just want to see how were ranking on this page you’re going to. I want to show you that this stuff actually works. If you do it properly survival Sullivan’s there and he sells our products and there we are again canned pork, food storage, survival, K. Food y-serve allocate food for survival, cave canned, food storage meat, each of our invisible trunk table.
So that was a little too long of a description there, but, as you can see, we pretty much on this page here, so this stuff does work if you put it in correctly. Okay, so now that we’ve shown you some of the search results you can get by, you know going to Google and all that the next important thing is how the heck do you do it? I mean how do you put these titles and these descriptions and all this stuff, then what do you use now? What I’ve done is I’ve logged into one of my wordpress websites? This is one where you know I sell courses and training and that type of thing – and it has a blog on it – article blog, actually and actually there’s some written blogs in here too.
But what I want to do is I want to show you exactly how to put this stuff in and exactly how you should go about it. So you get the kind of results we get now. The first thing you’re going to need to do is you’re going to need to go over here to plugins and I’m going to click on plugins, and it’s going to show all my plugins. I want to show you the SEO plug-in that we use. So let me scroll on down here and here it is right here it’s called SEO ultimate, so you can search SEO ultimate when you’re installing plugins, and let me show you how to do that real quick here.
If I wanted to add a new one, I would just go here and then what I’m going to do is type in SEO ultimate and it should locate that thing for me, alrighty, so a whole bunch in here guys. So you want to make sure you get the right one, because, oh my goodness, you get the wrong thing. It’s not good! Okay, I will find it there. It is SEO ultimate. This is the one we have here. This one here is kind of an older one, but it works well for us, we use it.
It is free. There are more out there that you know cost you money or that you know aren’t free. So you know you can pick what everyone that’s the one. We have in here it doesn’t holder one so anyhow, what we’ve done is we’ve installed it and if we go to our plugins right here once again, I showed you where it was at you scroll down here, one more time get down there. I go past it. If I knew my alphabet, that would probably be a lot easier, so there it is SEO ultimate and we probably should change this one to a newer one, because this hasn’t been updated in a long time.
But it’s working so we’re not going to worry about it. Right now, so the next thing we’re going to do is we need to optimize something. So I’m going to come over here to my posts and let’s see here what we’ve got for post, I’m going to go all post and I’m going to pick this first one here a best way to make money from home. So we’re going to pick on this one here, so we click on that one now, when you’ve installed this plug-in, it’s going to give you this area right down here, which is your search engine listing.
So this particular one here is called. What are we talking about here? We are talking about best ways to make money at home. So what I do is I go to another tool I have now. I have a program called tube buddy installed on my youtube blog and it’s really cool, because what it does is it not only lets you know what the big searches are, because a lot of people say well. I want to get the search terms that have big searches.
That’s all I care about is big searches, but that’s not necessarily going to help you out. You need something, that’s more weighted, because what you want is you want something that has search term that doesn’t have a whole lot of competition so to buddy lets you do all that together. So if I click on to buddy here and I go to keyword Explorer, so I can type in here basically what my title was best way to make money from home, okay and then I hit enter now what it says.
This is actually a poor search term, because why the competition competition is so great. So what we want to do is you could do little things in here. You could put best ways, you know and that’s going to change it a little bit, not didn’t change it at all. Actually, you could change money to income. Ah, look what that idea that took it from a five to a thirty five, because it looks at all these weights here.
So we may want to change that whole thing to best way, best ways to make money or make income from home or from working at home as soon as that does see, we were at a thirty five right now with some of this proves it too. That’s a seven, so we don’t want that. Okay, we just want at home that’s much better and you could just try little things like we could try at home. So let me try at home, which is poor, so we were to go back to from and we’re at thirty five.
Thirty fives, not bad. You know, that’s that’s fair! They’re, saying that’s fair! I mean ideally you’d like to be in the green over here, but you can’t always do that and we could also change income to cash, see what that does poor again. So it’s income income is our term, so we’ve got that pretty much optimized now so we know that’s the term we want. So then we’re going to go back over to our wordpress whoops and get back to the right page.
Here we go back to our blog here and we’re going to type that in as our title, okay best ways to make money from home – and I may put in here simple steps because understand this – is what somebody’s going to see oops. This is what somebody’s going to see when they’re searching – and this comes up so we want them to read that and go yeah. That’s for me. So let me just clear this up like this best, okay, now down here in the description now, if you notice, I got forty nine characters.
I should and will put more up here, but I said let me do that right now: simple steps, anyone and okay. So now I’m in 63, so you want to get as close to the 70 as possible, not go over it. The reason you don’t want to go over is because it won’t show there’s no point so you’re typing in words for no reason nobody’s going to see them. So here we may put in here learn you can see. I can’t type. I still can’t that’s my big thing.
I could never type the simple and easy ways to make money and a large, and I can be a little bit more wordy here. Income from home, okay and I’ve got 81 characters. Follow these steps to instant success and I’m at 120 Kip, the secrets will say now: Oh one over looking at one over. So what could I do? I could change this to an and symbol that puts me at 139, so you can see what I’ve done here and I’m going to copy this here, I’m going to change the title of this particular.
You know that there and I’m going to probably change so I’m going to change this right here, two best ways to make income from home, simple steps. Anyone can do and the reason being is: that’s that’s more optimized, okay. So I’m going to go ahead and update this now and I’m going to show you how to actually updates live. Now you remember, we just now typed in this title and we typed in this description, so we’re going to actually go to the page now, and this is the actual page or this particular article resides and I’m going to open up the page source and I’m going To look for the title, which is command F and put title in there and, as you can see, it’s already there best ways to make income from home simple steps anyone can do.
This is what Google is looking for. So let me do description here and now and there’s my description. Learn the simple steps and easy ways who this is top. So we want to correct that to make money, and then this ampere sign is going to come up here and that that’ll say and a large income. This is just the way the coding does this. So let me go ahead and fix that thing. It’s always a good idea to go back and check what you typed, especially if you can’t type like me, so I’m going to go down here and says the top and it should say to here we go and don’t forget you always want to click.
This update right here too and don’t forget to put in your categories here, and I have a bunch of different categories here, so I’m going to also add this a couple different categories, I’m going to add it to let’s see here, lifestyle and online business. I think those fit pretty well I’m going to update then now every website is going to be different. As far as where you’re going to put this, you know, Shopify has their spot.
WordPress you’ve got to do a plug in and put in their spot. We have a Magento site, also in a Magento site, its built into it. So you know they have a spot for you to put in your meta titles and tags, but guys this is so important if you’re, if you’re posting stuff online and you’re failing – and I mean you are failing – you are failing to put in the the title and Description – and I just noticed one other thing – that’s 142 characters, that’s 140 and I said you’ll waste them.
So look at that. The good path learn the secrets. 135. Now we’re good. But if you’re not putting these titles description, there nobody’s ever going to find it just not the only way they would ever find. It is if you gave them the link and they went to it so you’re never going to be able to get additional people to your website, because it’s not searchable, you know, Google doesn’t have a way to show them a result.
If there is no result, it’s just it can’t be done now. You saw them instantly. These meta tags and descriptions were on my site and that’s great, it won’t instantly be on Google. The page has to actually get indexed, the spiders have to crawl it. They have to find it and it takes time, so you want to get these on your web pages as soon as possible, because this is the way that you’re going to be able to build your audiences through doing things just like this.
Okay guys, this is our obviously inner circle call now every now and then I will invite you know a few people in our call that are not inner circle members and you are welcome to ask questions. Also. I don’t want you to feel like you can’t ask questions if you’re not an inner circle, member though the audience is 95 % inner circle people. So if you’re in our inner circle you get access, obviously to all my courses, you get you know some one-on-one coaching.
You can submit stuff to me when I’ll show you what, but more importantly, you’re more likely to succeed. I mean, if you think about it, I’ve sold stuff online and I share the information with you of what works. So obviously, that’s going to help you plus the fact that you’re around all these other people that are doing the same thing and it’s just it’s a really good circle of people. So you know you want to check out junior inner circle, dot-com /and role, there’s a free article there.
It will tell you about the inner circle. What it contains, what you get you get 46 thousand dollars worth of free training and software in there. Then you have access to all this. That’s pretty amazing, just really for a few hundred bucks. So you really ought to check that out. If you’re, not a member and you’ve been sitting back and you’ve been thinking. Oh, my gosh, you know at some point I’m going to do that.
I’r sorry! This is the time really! You know if you keep waiting. What it’s doing is the money that you would be earning you’re losing every single month at this point because you’re just waiting, you know so don’t wait. Let’s move on here a little bit. I do want to go over which you can submit inner circle. You can submit ads landing pages sites, products, pricing, funnels any of your email subject, lines and the ideas, frustrations, failures, successes all these things can be submitted to us and we can help you out with them.
We actually have forms where you actually fill out. Those forms and submit that stuff, so that’s pretty cool. You can do that. That’s all part of the inner circle, of course, if you’re not part of the inner circle, you can’t do that. But if you are you’ll have access to that the best software I recommend to anybody out there is Cara. I do have a affiliate link here on the screen. I would highly suggest if you’re starting your business, to start with cart row.
I don’t get much from them if somebody buys it or anything like that, but I just know it’s going to be it’s it’s just so much easier for you because it’s like eight softwares and one you don’t have to buy membership sites. You don’t have to buy email providers, you don’t buy sales pages or funnel pages or click funnels or any of that stuff. It’s all built into Karcher. So I do recommend it and you know, like I said you get a one dollar free trial at bi, t dot, ly forward, slash cartridge upper case junior, so that’s my little commercial for Carter, but they’re really good.
I build all my stuff in there. So, let’s get into some questions now I know Jessica said there was a couple people already posting questions, I’m not going to be able to get to everybody’s question guys if you’re in the inner circle. Obviously, you can submit it to me and I’ll still answer you guys if you’re not in the inner circle, you will have to put it in that comment section there. Nobody sees your questions.
This is all anonymous. We have tons of questions in there right now. I know you can’t see them, that’s because the block, so you can’t see them but Jessica. Can you hit me with a couple of those questions? What we’ve got going on? Okay, that’s another tool. I have called keywords everywhere. You can google keywords everywhere. It’s a free! Google extension and what it does is it will let you know the amount of traffic.
That’s searching those keywords and it gives you suggestions and it tells you the cost of buying those keywords. If you’re running Google Ads that’s a great tool, I use it all the time. I love it because I’ll start typing something in and I think it’s like the best and then it’ll do a drop-down it’ll show you there’s a whole lot better so and what it’s based on is it’s based on actual searches on Google.
So it’s not like them. Saying this might be good, it’s literally what people have already searched for so I’ll. Let you know that so that’s keywords everywhere: free google extension. I highly recommend it. Okay, I’m sorry about that. So when we do the page source we’re going to control and then click right click, and when we do that, that’s on a Mac, control, right click and what that will do is it brings up a little box.
And let me actually show you that Christine you know one second hang on hang on, hang on, that’s not the window! I want. We just want a Google window, don’t we so go to this one here and we’ll type in I don’t know groceries. Okay, so we’re going to pull up some pages here and let me find a page that is actually a really real grocery store. Mmm, it’s heard of integral grocery store. Think about three pages in here: okay, groceries, apparel! The heck is that every dollar I’m able to pull up this page here, so this is a web page for it to have shown up in any search results.
I already know it has a meta title and, as I meta tag, if I control right click it this little box comes up here. You say that box and you have choices here. Reload save as print cast translate to English. I think it is analyze this page or view page source, that’s the one you want when I click on that. That’s going to open another tab next to it, and it’s going to bring up this page here, which is all but just stuff 1, and then what I do is I hit command, F, 1 Apple and I’ll put entitled okay, and if you notice below that it Just pulled up this here title lesson: 1: how to save $ 100 or more to grocery store title.
Ok below that. It’s got description at the end of the month, despite the lack of food and frig the grocery budget, blah blah blah blah blah. So if you notice that information is going to be, where is it in the search results exactly this right here lesson one had to say so what they’ve done is they’ve gone in there and they put in the title like I said, and then they here’s their Description right here and they’ve optimized, this pretty well, you know they got on.
I think the third page, something like that. So that’s all there is to that simple, simple, simple, good question: a really good question, because I didn’t know that it’ll be any unfamiliar all right. Let’s get back to Shaq here, Shaq wants to dance for you guys and so does the kitty can what else you got there Jessica? You know. Tags are a funny thing there it’s been going around for years. I think you should do him.
There was some talk that Google wasn’t using tags anymore, because people were overloading him, so they didn’t do it, but some of the search engines do – and I didn’t know everything you’re right Sean, but I would I would recommend, having your tags in there yeah. I think it’s a good thing. I have a tool called tube buddy and man they’re really important on YouTube. So yeah I would add tags. Definitely, yes, backlinks are another thing altogether and I could do a whole.
You know a training session on that and I might but we’re just covering the SEO today, and what Sean is talking about. Byuk links is where you know: you’ll have an article in another page, that’s related to yours and there’ll be a link, and when somebody clicks on it it comes over to your page or vice versa. You know you can have back links to other people’s page with your page. So that’s what a backlink is, and you know when you get into backlinks.
I don’t want to get too much on a tangent here, but when you get into backlinks they have to do with how related it is the authority of that page, in other words, how? Well, it’s trust if it was like a government page or something like that, then it’s going to have higher authority how many of these backlinks you have so just there’s a whole lot of training going on on that, but yeah backlinks is another way that you can Do you know, search engine Linda’s sizes is really good techniques and tools that work and are essential things well.
Thank you so much Linda. I appreciate that very much. Yes, it’s it’s good stuff and it actually does work, as I showed you with our page, we’re on number one out of eight million, so we did okay. Next, what do you do on Windows? What do you mean? What do you do? Do you want to Google? It for you get, you know any of these things. You could pretty much Google, you know, I think it’s command or couldn’t know it’s command on Apple, I’m not quite sure what it is on Windows.
Jessica’s checking that for you right now. I have another person in here saying: do we have to do SEO? No, you do not. It is not necessary. If you don’t want free traffic, you do not need to do SEO and somebody else is Bob saying it’s very time consuming. It is, but it’s there forever so once you’ve done it, you’ve done it. You know, and if you’ve got like three or four hundred pages, I get that that can be kind of daunting.
But what you want to do is, you know, like I told Jessica, I’m sure, she’s doing everyday working on our site. You know she does a few pages every single day and this gets in there and does a title. Does a description and it moves on through day, so you don’t you Ori. If you’ve got a whole weekend, you could just sit down and do your whole site. You know and just get it done and remember every time you add a page to SEO it and if you notice, like we had even SEO to our blog or excuse me, our blog, our categories, so that when we searched you know canned meat survival, it pulled Up our category of KM meats, so it’s not just the actual product page! You want also SEO.
You know your your categories of stuff on your page, that’s super important and Jessica, probably at time for one or two more questions over there. Oh you’re, trying to find have some fun view page source windows, okay, she’s. Looking for that, all right guys, I’m probably going to wind this down, and I really appreciate you guys showing up. I appreciate you being here. If you haven’t joined the inner circle, I highly recommend it if you want to move forward much faster, its Junior inner circle, comm /and role, in addition to that, if you’re, not a member of the art of e-commerce success Jessica, can you put the link to the Art of e-commerce success, that is, my Facebook group, if you’re, not a member of it, she’s going to put that in there.
I also have a book that shows you how to find products to sell online and if she would put that in that comment section also, that would be awesome so that you guys have that, and I think I could be wrong. I think that’s junior fisher book good night back on junior fisher book.Com. So that’s that’s a pretty cool thing. I also am working a lot on my youtube blog now. I would really appreciate, if you guys, and i’m going to downsize this for one second here, to find my youtube blog and I’d really appreciate it.
If you guys would subscribe to that blog. That would mean a lot to me. So let me tell you what that blog is and plus and plus and plus you’re, going to get a bunch of cool articles that you can read, which is a nice thing right and there’s my blog right there and we’ve got a little over two thousand subscribers To this blog already, so I’m going to put this link in our stuff here so that you guys can see, or can I put it in there? Oh, yes, messages! We get this in here, guys, one second, so there’s the link to my youtube blog.
If you would, if you would please go to that, I would really appreciate that, and you know subscribe to that blog like it read some articles just go through and binge this week and turn off Netflix and binge read my blog there’s a lot of good training. There and Netflix is going to take your money in my articles, are going to show you how to make money so just go. Do it go, do it go, do it important stuff, hey guys, I appreciate you showing up today it’s been an awesome day and I hope you have a great weekend if you’ve got spare time this weekend, a little work into your business don’t sit around all weekend.
The weekends are where your business is going to be made if you’re working a job during the week Jessica. You got the kind words or words of encouragement to these folks. Well so, on a PC you right-click ticket. What a PC you right! Click, ok, ctrl, F! Christine is how you actually pull up that search box, control, control, control, control. Alright, just got any cool words for the weekend. That’s going to motivate them and change their lives.
She started a new YouTube blog, a DIY blog. She also has what is she? What is your blog for pet parenting, which is teaching you add up the older pet and you going to put that in the comments too yeah yeah she’s, going to put that in there check that out. If you’ve got a pet she’s, an awesome awesome, awesome, dog trainer she’s got a really good group on Facebook. You can also join and what’s that group called the art of pet parenting, so you may want to check that out the art of pet guarantee.
You want to see some a Jessica stuff, she’s, pretty amazing, there’s some really cool stuff out there. I think you guys would enjoy it and she’s going to put those links in there and we’re still trying to figure out our lunch. We have not figured out our lunch yet heavily. We’ve got to figure that out she wants to go to a chain place. I don’t know, I don’t know, that’s a tough one man. We had we’re in San Diego with all these great restaurants.
You go to a chain place, that’s really tough! I think I think so what are your words of encouragement outside of head on over to your new blog head on over to your stuff? No, not an ad but words of encouragement, practice, patience, practice, common patience and you know that’s really good. I read the other day: people like Richard Branson and Elon Musk, and these people we were just just incredibly successful, the one trait that they all have.
Is they don’t get bugged over things? Do little things bug you to little things get underneath your skin do little things irritate you if so you’re preventing your own success. Imagine if you didn’t, let things bother you how much you would move forward and I can’t count how many times I’ve been working on something for a half-hour hour to three hours and I lose it and I used to get really mad about it.
And now I’m like yeah, I lost it, got to go back, got ta start again and if you can work on that attitude and it doesn’t come easy for anybody, don’t come easy for me. You know I get irritated, but if you can develop that – and you can work on that, that is one trait that is, you know almost found in all these super successful people. Is they don’t flip out? They just you know they go well. Okay, move on next, so that’s what you got to really do to be really successful, which god I got it got to develop that attitude.
So I would say: do that this weekend, important stuff, good advice, Jessica! Alright, you guys have a great weekend and we’ll talk to you real soon. You don’t think about my guys. Talk to you later, hey thanks for reading my article, don’t forget to subscribe to my blog and click that little bell right there. So you can be notified every time. I do a new article also click on one of those articles.
.. You know the rest. So a lot of you Are under a lot of pressure right now and facing a lot of anxiety because of The jobs scenario in the country, A lot of you – have lost your jobs or some of Them are on indefinite leave, don’t know when you’re going back and it can cause A lot of problems – and there are so many people at this moment, looking for work, From home jobs, freelance opportunities and jobs that basically won’t put them Out of a job with a scenario like this Well, I’m here to help There is an industry Right now, which is the best to be a part of That industry, is Digital Marketing.
Digital marketing is so vast. There are so many careers within this industry. I myself Work in a digital marketing agency in Mangalore called Alter Marketing. Management as a Social Media Specialist, Now digital marketing itself is so vast. It gives you a world of opportunities, and not just with regard to salary. All Brands all companies right now are on the digital sphere, because you’re on it And they’re not going to stop anytime soon.
So what are you waiting for? Get Into the digital field, right away, Now, keeping this in mind Alter Answers is Here to help you out What we thought is we’ll help you explore, learn and find the Right opportunities within digital marketing and to do that, what we’re Going to do is we’re going to spend an entire week sharing with you tips, tricks Amazing resources and even conversations we have had with experts in the industry, Who learned without having an educational background in that field? So Imagine how much help it is going to give you.
So what we’re going to do is Basically help you tell you where to start how to start, And where do we start now? We’re going to start with one of my favorite careers within digital Marketing industry, which is Social Media Marketing, If you don’t know how Important of a career social media marketing is right. Now I have attached a Link in the description please go and read, it and you’ll definitely know So to Talk about social media marketing.
I have with us a social media, marketer who’s Name is Rachit Hegde. He is a Facebook Certified Lead Trainer. He’s a Facebook Ad specialist and a lead generation specialist: He is the Co-Founder of The Small Business Project, which is based in Mumbai and he’s an Expert in something called as Performance Marketing, which is basically designing. Setting up and running ads for various companies, including healthcare, fitness As well as events, Fun fact-, if you’ve known the biggest TEDx event that Happened in Asia, which is TEDx Gateway, which happened in Mumbai, The Digital marketing, social media marketing, especially was done by Rachit and his Team Now it is amazing that we’re getting to talk to someone like this, but the Best thing about him is that he started out not after he went through a lot of Courses He started out first when he was an engineering student and he was in Charge of a battle of the bands event in his college and he wanted to promote it.
And he used Facebook and social media management practices to do it, which makes it very, very interesting and I’m sure, you’re very interested to find out how He started out So guys join me in saying Hello, Rachit, Hey Disha. What’s up How Are you doing I’m doing great? How are you doing I’m keeping well? Thank you. Okay, so thank you so much for joining us today. It’s great to have you here, The Pleasure is mine Disha.
I know it is Rachit. I know it is Anyway, I’m going to get straight to the first question, So I Know that you don’t have a background in marketing, You are an engineer by Profession and yet you choose social media marketing as a career. So what Exactly influenced you to choose it as a career or get into the field of social Media Well, first and foremost, I, like I like people I like dealing with people, And I’m very fond of technology and along the way, I think I like being Backstage working on a product or service and seeing it come to life, and I Think, somewhere along the way, you know a bridge between technology, people and Marketing got me into digital marketing.
We you Know the story about you, starting out your first gig as a social media. Marketer was when you were handling battle of the bands. Can you Tell me something about that Yeah, so I think it was. It was about six.. Six years. Ago I think it was my fourth year in college, the third or fourth year in College – I don’t remember, but I was actually made to organize an event. Called the Battle of the Bands, You know the logistics, putting it together and Also, the marketing and we were tight at tight with budgets back then right and We wanted to see how we could make do with the resources in the best possible Way – and I remember back then about six years ago, I spent like a hundred or 200 Rupees on on Facebook Ads – and you know I saw some numbers come up, so I think that Was a curious start into digital? For me, That’s really good to know, and I’m glad that you started out that Way, it’s a fun story to tell as well.
You spent a lot of time learning digital Marketing and social media marketing, so can you tell us what? How exactly did you Learn the tools and develop the skills to become a social media, marketer Well, To learn courses, there are multiple courses available online, Free and paid Depending on what you want to go for it depending, if you have a budget or not, I Think going through those courses and actually applying it and working on A portfolio because that makes a big difference.
Fortunately, for me, I reached Out to a couple of friends who were starting out their own businesses and Also people who had taken up to their family businesses So that way for me, I Got a chance to experiment and explore and try out whatever I was Learning on these different, you know these different businesses and that Became my portfolio right, It would be difficult for me to go. Get a client Because I would not have any credibility, but this way you know I was doing as Much as you know, these people got their work done at no cost or probably free It was actually a bigger favor for me to have a portfolio to present to people.
Beyond that, Let me ask you a more basic question: Because a lot of people don’t really know what a portfolio is and how Important it actually is, so if you can tell us what a portfolio is and how Exactly you built your portfolio a little more specifically, if you could Do that for us All right, so a portfolio could be very specific based On which vertical of digital marketing you want to go to because, like I said, Digital marketing is a large, you know it’s a large field, it has its own Verticals within it, You could be a person specializing in Facebook ads in Search engine optimization in affiliate marketing, influencer marketing, You Could also be building websites in general, which is your basic web Development right – and it depends where you want to showcase your, how you want to showcase your portfolio but, more importantly, where a portfolio Stands out is if you are able to showcase how you were able to present or You know showcase a growth of a business.
You associated a partner with from point A to point B during the time you are, you know you helped and worked on it. Right so that gives a better vision or sense of better standard for people. Wanting to understand what a portfolio is supposed to look like, So just to simplify, basically a portfolio, is you know your practice? It’s like a practice pitch. You create a lot Of things based on your experience and then you have it to show for your Clients in the future right Yeah best practice, because also you need to show The right kind of portfolio going forward, For example, if I have a Portfolio, for example, of of ten different kinds of businesses and if two Or three of them could be portfolios of real estate and, if I’m not too keen on Working on the real estate side, although I might have worked on it, it’s not Something I’d necessarily want to show as my portfolio, So I’ve heard that you Went to a lot of friends when you started out to get their portfolio, I mean to build your portfolio, you kind of went to them and asked if you could do Their website is that true Yeah, it worked both ways.
They said: “, hey, you’re, Doing this, your jobless, why don’t you do this?”? I said “, Yeah, great” and also I requested People, if I could try out what I was learning on their Businesses, because I was also certain that it was going to work and also it It didn’t come to all these people at a cost, so they were willing to Experiment also, So it was a win-win situation. Both ways.So portfolio is really really important when you are starting out as a social media marketer.
Yes, it goes. It holds much higher weightage than any certifications you get online. They don’t Matter: Okay, so now you’ve been in the industry for a while. Now can you tell me How long it actually takes for a freelancer to make money out of working As social media marketer as a freelance Well honestly, since I got into Digital marketing, my first three months, I think, was a lot of learning on pure Basics and it and I kept learning I I started taking projects three months.
I Mean three months into the learning phase. So if you ask me, I think I Actually started, you know making my first buck as a freelancer, probably five Months after I began my learning process, It could have begun earlier too, and This is something I would like to share you. I don’t think anyone needs to be in A hurry to earn that quick buck, because the way I look at it there are enough Businesses around us, everybody needs marketing, it’s not a big deal.
If you go Out there and actually get a client, I mean it’s really nice, but you know it’s Not too difficult What actually matters is getting the right kind of client by Showcasing the right kind of work. So if you actually end up working on yourself, Understanding tools and processes better in digital and are able to build your Portfolio well and then go and get a client that that would be a normal flow.
But if you ask me six months, I think it took me six months. I could have done it. Earlier I just chose not to That’s nice, but for people who are looking for something more specific. How much would someone with your experience make in a month just to be just to know how much that would be Sure as a freelancer, you know You can a freelancer can bill a client or a brand at you know: 20,000 Rupees a Month to 50,000 Rupees a month, even a lakh, a Month, so it depends on how much work you can handle if you can Handle two or three clients who are paying you about 40,000 Rupees a month.
Yeah, you can learn about a lakh and 40,000 Rupees a month as a freelancer, but then Again, you know, being a freelancer. Has your pros and cons, I mean you’re, a Single man team, which is going to be difficult because you can’t you know Take days off you’re going to be, you can’t handle the crisis of three Clients at the same time, so it has its pros and cons, but yeah I mean it. Depends on the individual, so anything between like say, even if you charge Three different clients: ten thousand rupees each.
You can start with at least At a thirty thousand rupees a month, So as a freelancer, you can make 30,000 a month. That’s really good! Ok, so now to get into something more Serious Now, once you developed the tools and you developed the skills to be a Social media marketer. How? And where did you find the clients? Because you know They’re not like sitting there waiting for you. How did you find your clients To be honest, with you most of my clients, I found that at a party My First client I found out at the bar quite literally and most of them, but When that that’s quite true right, I think for me personally, personal Connections has worked a lot because if you’ve done work for somebody and you Know, there’s a very and if they’re happy, there’s a very high chance that they Will refer you to their peers in their network because again, if you refer Someone good you know it’s a pat on the back as well right, because a good Referral goes a long way.
Apart from that, I did. I did use different Facebook Groups I mean everyone should be aware that every city town has some localized Facebook group or the other right where people are probably wanting something to Sell wanting a service or wanting help or whatever Every city has it a Bangalore has it Bombay, has it Bangalore, has even more localized groups for every Area like in Indranagar will have their own groups right so tapping into these Groups and not selling your products right, You want to be offering value.
People will post a question or a problem on their group. Go there help them out. Get on a call with them solve that problem. For them you never Know I mean if you manage to build a trust which I think, for me at least, has Been the biggest in a factor, because if you, if you give someone value, they are Able to trust you and they would like to work with you in the long run and then Referrals come So word of mouth is the best way to you know to get across your clients, but to make a start, you have a lot of Facebook groups that you know where People inquire and also there are there are freelance platforms: upwork.
Com Freelancer.Com are platforms, they are very competitive. You need to be, you know, Good at closing your deal to be able to get your projects on on these platforms. Because it’s a bidding, it’s a bidding way. It’s a way. You bid for a particular Project and at the same time, it is how you communicate to them to actually land Your gig, so these things matter on on platforms like this, but why I choose to Prefer, like you know, a Facebook group over and up work personally, and this is What’s worked for me is because, if I, if I establish a connection over a Facebook, Group – I don’t know it’s just that I feel there’s a friendly approach already, if Someone’s on Upwork or on freelancer.
Com, the chances of them There, on that platform for a one-time, gig is very high right On any of the Other blogs, you could look at having associating on a longer period of time. But it’s not entirely true, because you know what if I I recently did a gig on Upwork where the client said: hey, listen, I’m calling you the next time. I’r Launching this, so you know it depends on your rapport with the client Okay, so I guess, like you know, it was very interesting that you said that you Started with you know, socializing with people and that’s how you found your Clients – but I guess now, with the lockdown pandemic social distancing, that would Be impossible, So the best bet would be Facebook groups and freelancing websites & job sites, like you said, so that’s really helpful.
Thank you and The next question I have for you is, you know: a lot of people say that having a Mentor in a certain industry that you’re entering having a mentor is a Great thing, because they’ll help you, because they have experience in that Field, so do you think that having a mentor is you know, is required for Someone who’s starting out. It’s a tricky question. I can speak for myself. I don’t think it’s important to have a mentor.
I don’t think it’s important to Be confined to one person for all your advice and needs. I think it’s important To have an open mind, get your information and resources and You know advice from different people, irrespective of the kind of expertise or Industry they come from because you never know where you can find value and Pickup some information and work on it. Having said that, I do come across you.
Know I mean I’m sure we all do come across times where we, you know, we Glorify a certain personality or a person, and we are enamored by the kind Of work they do, and you know we go crazy about that. Right and it’s normal to feel that way, and I feel that too, at times with Certain people and the point is I’m aware of it, and I also choose not to be Attached to that – and I think that’s important Literally a few days ago, I was Sitting with a eight-year-old, you know helping the eight-year-old on on Something on the computer on a tool and that eight-year-old taught me a tool.
I Was really searching for on the internet for a long time right and specifically For my system requirements and I said wow thank you, you made my life a lot. Easier right, So I think anyone who can give you some kind of direction. Irrespective of who they are where they’re from they are your mentor, but Don’t restrict to one That is the best thing I have heard today. I think that we can learn Anything and everything from the people we meet from the books, we read whatever and everything and that’s really good advice.
So you know the life of a Freelancer is really glorified on social media. You know how they tell you that You know you can sit by the beach and you know you have Your laptop and you can work, and you have couples traveling the world and making Money as freelancers, so I just want to know what is the reality behind this What is your experience been like as a freelancer About working and sipping Margaritas by the beach Did you do that I have, but then you know it’s One day in your life, you’re, probably one day in your year, I mean it’s not every Day I mean you have to work, you have to be realistic.
You have to be practical, Right Yeah, there have been a few days like that and I can count the number of Days or probably 2 or 3 days in the entire yeah, but but no you know Especially the freelancer life is over-glorified on Instagram. It is I mean there are two sides: there are true and false sides to it. You have your freedom, So you can literally do what you want. Yes, but the whole flashy cars and you Know big pools the spontaneous traveling, I think a lot of it isn’t actually what It is, I do know, a couple of people who lead such lives and are very good at it.
But I also do know that a majority of people, you know, don’t actually lead Lives like that, so if you ask me, Instagram is Instagram because it’s Supposed to look good people put out their best pictures, That’s very true, okay, so now that we know what your opinion is on that, can you tell me what a day in the life of a social media marketer is a day in your life A day in My life yeah, I mean it’s, I mean just like every other job has its Own challenges and is probably hectic in its own way for us, it’s a lot of screen.
Time right I mean it’s a lot of phone times, a lot of communication and all of That, especially if you’re working on a brand where things are being launched, Posts need to be live, ads need to be live, there’s a lot of coordination and Communication right, so I begin my day by you know literally going over my tasks. Lists and things I need to be done. Normally, I have a preset set of calls. That I have scheduled for the day, which I have to Take make and that’s normally set over the weekend.
I make sure I set my calls. Ahead but then, during the rest of the time, it’s making sure things are going. All right finances are in check, clients are happy, marketing strategies are in Place coordinating with the team and every day is this probably something new A new problem to solve so there’s no definite way how the day goes. But yeah, that’s in a nutshell: that’s how it is, But you enjoy this life that you’re leading as a social media marketer I do I enjoy.
There is some method in the madness here Nice. So is there any book or you know, Resource you would recommend for someone who’s, starting out as a social media. Marketer, because I myself am very interested in the topic. And if I want to Learn usually I pick up a book or two to read about it. I am better with reading books, so is there any book or resource you would recommend You know for a person Starting out on social media and digital marketing, books are a great point to go.
For if you want to understand something in principle, the only way the only Reason is because I feel oh, and this is what I genuinely feel Digital is so dynamic, and technology updates itself so fast that if someone Has to write something down: publish a book. Go for printing, get it on the Shelves I mean that’s a lot of time. Things are redundant, they Are not updated anymore right, so I think, on the Digital side, I personally read a lot of blogs.
I read at least a minimum of 5 to 10 blogs. Every day – and I have to I read from marketing land from social media today, From social media marketing world from SEM Rush has a couple of nice blogs. Written Neil Patel writes nice stuff. Of course everyone knows These are Some of the blogs, because blogs are written more spontaneously and updated Then and there so as opposed to books Books have that principle defined.
I am But if you want to something that you want something, that’s updated, I guess Podcasts or blogs are more up-to-date. Is there any podcast that you listen to? You know religiously, I’m a person that gets bored too Quickly, I need to consume information too, and keep moving over there’s One there’s business voice is a nice podcast, but of course it’s more the business Side of things There’s an interesting podcast by Sean Ellis.
The person who Wrote who wrote the book Hacking Growth? Oh by the way you asked about the book. You asked for books right, so here’s a book called hacking growth by Sean Ellis Which is which is nice Sean has also also has a podcast, I’m not sure what It’s called, I think we can figure it out and we can put it here by But it’s it’s! It’s it’s! It’s a podcast by Sean Ellis and that’s really. Interesting for those looking at scaling startups understanding how the process The behind the stage and the behind the scenes of scaling and growing these Businesses, so that’s that’s an interesting one.
I I’m not getting the Name but yeah, I’m sure we can plug this. I will find it and I will link it here in the article, so they can go and hear the podcast Okay. So now, looking at the scenario you have had experience in this field, based on your experience and the current Scenario, what advice would you give someone who would like to start out as a Social media marketer Still a great time. There are enough businesses that are out There needing these services so yeah, it’s a great time to be getting into Social media, marketing or digital marketing any of these verticals – I don’t Think the person should look at you know making a quick buck, because there’s no Shortcut to it, Learning the tools, well, understanding them.
Experimenting, you know that that’s that’s a process. Someone needs to look Into a look into, and not look at one of these, how do you become a millionaire Overnight schemes, that’s not you, so you know, keep growing I mean, I don’t think, there’s anyone who’s an expert in this field. The industry is so dynamic, there’s so much to learn so yeah, I’m just you know. Adding this to it, what advice would you give your younger self? So when you Started out, if you know, based on whatever you have learned so far, is there Anything you would go back and tell your younger self, you know advice, you would Give your younger self basically! So it depends.
This question: are you asking me Before I did engineering after I did engineering Coz its two different answers, Say after you did Engineering After I did engineering. So after I did Engineering I applied with the two companies. Actually I applied with the Minimalist from Bombay I applied with Facebook, Singapore, Both of which I I got To quite a decent part of the interview I think, for Facebook it was the top Something thirty or something like that for the Singapore role and I think for Minimalist was the reason why I made my first trip to to Mumbai in the first Place – and we had an – I had an interview, I think, with Chirag of minimalist at that Time, I think my objective was to to find a job if I was going to be associated With companies with good visions – and you know, were here for the long run, Otherwise, I would want to choose a freelance route or an agency route that Was my objective? So if I had to do anything differently, that’s going to be Hard because I don’t think I couldn’t I would do it, I’m happy with the way we Are progressing Of course, my there are more micro level decisions.
I would have made differently. Probably I would not have signed off for signed off on certain clients. I would Not have taken on certain work because a lot of clients can slow you down. You Know and hamper your growth so that way, I think I would have avoided certain Certain clients, So now for those who are listening and reading right now, if you could give a few steps to start out as a social media marketer that would make it easy for them to transition and to get into the industry.
What would Those steps be The first first step is to learn, learn, study some courses, There enough courses, free courses online – you can put yourself through a paid Course or you could do a free course, but but then it depends on you know if you Have the bandwidth to go through a structured course and if it suits Your budget, that’s that’s a route you can take If you and soon after doing This course, or while you’re doing this course, it’s important to at least get Yourself, two clients or two prospects, or you know your uncle’s father’s friends.
Business and work on it experiment on it, so you can learn while you’re. You know, While you’re working on it, because you don’t want to be Experimenting on a person who has just given you a business and paid you and You know goof it up right If you do it well, that’s a different case, but you Know, that’s you would want to not. You would not want to get into that kind of A situation Once you finish your learning process finish your portfolio.
Building process and then decide if you want to get into a job, freelance or Start your own business, Each of them have a beautiful career path and you Know and they’re each nice in their own way. It depends if you want to work with An agency or if you want to work with a brand, if you want to freelance yourself Or if you want to build a team together and offer the same services to other People or if you have a product in mind and if you understand digital marketing, You can always sell that product using these skills right, but then you know it Again, I’m going I’m just going back to the first point of having to learn while There are so many courses paid courses out there, it’s not necessary to actually Buy a paid course there’s enough resources for free and, having said that, I mean I mean, and this is despite saying that, because we have our own course too- And and and we follow a very structured approach of how A person can learn Facebook and Instagram ads effectively and also we Teach them how and where to get clients, and you know about proposals and all of That right, So it depends what you want at the end of the day and how well you Are determined to be learning, and that would that that would be a decent start.
Saying, that your course that you launched recently in that course you’re. Basically sharing All of these things that you learnt over the years and you’re making it easy for The people who want to learn so that they can apply it very easily Yeah completely Because I didn’t know a lot of things, I didn’t work at an agency. I didn’t work. I Didn’t have a freelancer to guide me. I figured it out myself.
I compared Business models with other business models, with brands with with the Marketers, I I learned from a lot of different marketers, because one thing in Digital marketing people need to understand, is it’s okay, Learning a digital learning, digital marketing from a course from an Institute because they are teaching your basics, they’re teaching your Fundamentals, but when you learn from another marketer and I’m not just Putting myself on a pedestal, yeah, I’m just generally giving you my perspective.
If you learn from a marketer, you get a different point of view because It’s it’s at the end of the day, the job is very similar to like say a doctor. Right, If you and I have the same illness and we go to two different doctors – those Two doc doctors are going to have a different approach and give it and start And give us different prescriptions right and it’s the same thing with Marketing as well, you might have your approach and I might have my approach.
And they can be completely different and it’s okay to be completely different. But At the end of the day, you want to be learning from people who have tried. Tested those you know the and have tried, tested methods and learn from them. So Which is why I mean we are putting, in a few case, studies we’re putting in examples we’re telling people what to do, what not to do and also tell them what they can do.
Beyond learning it like how they can find a living for themselves, So whoever is reading right now, if you want to know more about Rachit’s course, we will be linking it below in The description, so you can definitely check it out, So I guess Rachit that would be the end of you know the questions that I have for now. I have too many of Them, but I’m still restricted to that much now. Thank you. So much You’ve been amazing.
The advice you gave is very practical and I know that it’s going to Help people who want to start out so thank you so much for doing this. Thank You for taking the time out and joining us on Alter Answers. Thank you, Disha. I was happy answering all these questions. I wish you guys all the best you guys Are doing some really nice stuff? Thank you so much Talk to you soon, then Byee
This is the standard link building mode where you can just fill in some fields and hit the start button to get started. I’r going to do the same. You can choose the number of links to be built at once. Okay, here we go look at the speed and the success rate reports can be easily saved and viewed, let’s go to the premium link building mode.
Now this is where you can create backlinks. On top 25 web sites that allow permanent 301 links like bit, ly, McAfee, Google etc just enter the URL. Here we go again look at how powerful this software is and what it can do for your website, articles, blog press releases and other web pages, but wait. That’s not all: let’s go back to the first tab now to supercharge these links. We just built I’m going to press ping on here.
You can select all the ping services and get started fast. Isn’t it let’s go back to the first or second tab again works for both modes? Okay, here I’m going to tell you how you can create five times more powerful impact of these links directly on your search engine, ranking it’s simple just index them indexing is the missing puzzle piece in most of our daily link building campaign. All you need to do is press the index links button – that’s all literally, but before you do that, make sure you’ve added your login details from lincoln dexter comm in this tab now quickly about the proxies tip you can enable them by clicking the checkbox we have Safely tested, link building in range of 2500 to 3,000 backlinks per day without proxies, and it worked really well so proxies are not 100 % compulsory but recommended if you’re going to blast thousands every hour.
Why do links matter for SEO, if you’re new to the world of SEO and are exploring the topic of link, building or link acquisition, or, if you’ve been doing SEO for quite some time and are looking for a quick refresher? This article is for you to start out: let’s clarify what a link is in the context we’re talking about today, as it’s always good to review the fundamentals.
A link also commonly called a backlink inbound link or an inward link, is an incoming hyper link from one web page to another website. It’s, for example, if you have a website, your web site com, and I have a website reef, digital combo, you and I decided to place a link to your website on reef digital comdata. You for our visitors to visit. You with you, have received a link. So, generally speaking, this would be a good news for you, as your website now has extra exposure and will restart and will start receiving visitors who have been referred to you from reef beyond this, though, the presence of this link can also benefit your rankings in search Results leading to even more visitors finding your site, but why does the presence of this link impact your SEO? The best answer starts with exploring how search engines use and depend on links to function so to explain.
Let’s look at the big picture of what a search engine does. Okay, the first thing it does is: is it navigates or crawls the web to discover content? It then indexes this content. In large databases, it calculates the relevancy and the meaning of the content. It ranks the content versus other items available in the database and then finally, it serves as results in milliseconds when we request it by performing a search as the Internet is a big and ever-changing place.
Search engines need a lot of computing power mesh with smart software to do these tasks on a 24 hour a day, seven days a week basis and as the scope of the challenge is way beyond what a person or team of people could do manually. The engineers at search engines have looked to develop machine learning methods to try and keep up one way, they’ve done. This is by using algorithms an algorithm is a process or set of rules to be followed in calculations and problem-solving situations.
These algorithms are at the very heart of what makes a search engine good or bad at answering. Our queries in the early days of the web search engines used links as a primary method of discovering new content. The search engine did this by starting at one side. Let’s say, for example, the New York Times then following each link it encountered as it navigated through content the search engine software often called a bot or a spider, would travel from link to link to link finding new information to serve up for searchers back.
Then, if you had a website and wanted it to appear in search engines, you needed to be linked to from a website that a search engine already knew about or you’d risk. Your site never being found. Now for google links play a particularly important role in their story beyond using links to discover content, the founders of google made two very important observations that would go on to establish their search engine as the best in the market.
The first observation was that online some webpages have far more links than others, and the second observation, these frequently linked to pages, tend to be superior resources. This thinking was simple, but revolutionary links providing a strong signal about the value of a web page. A link from one website to another could be likened to an endorsement or a vote for that website. From an SEO perspective and as Google was already crawling the web at length to discover content, it was able to easily see which pages were the most link to so that it could then prioritize that content for a person who was searching, which is really brilliant.
So fast forward to today and search engine algorithms are now better than ever at measuring links and assigning ranking power on a case by case basis. Now one link can be worth several hundred or even several thousand times the value of another, so modern SEO. Practitioners are tasked with identifying and then earning links that search engines regard the most, which is what makes SEO as much of an art as it is a science.
Well, that about wraps up this introduction to why links matter for SEO in the next article we’ll be going into more detail about how to evaluate the SEO value of a link on a case by case basis. So you can inspect the links to your own site or to that of a competitor site and better understand why a particular web page is or isn’t ranking in the text accompanying. This post you’ll also find links to some of our favorite tools to help you conduct this analysis, so thank you very much for your time and all the best have a great day.
How do you do that? One way that a lot of articles out there will tell you to do it is to go. Ask your family and your friends to join your list. That’s fine! If that’s the way you want to do it, but most of the time they will be on your list just to make you feel good about numbers.
How would you like to put emails on your list with potential prospects, so I’m going to show you how to do that today? Yes, it is a way of purchasing them, but it’s not just purchasing a list of names. There is these people will opt in to your email list according to what you have to offer and I’ll show you that today, first of all, before we get started, my name is Vanessa D Brule, and on my blog I will help you to earn money.
Save time and find balance in the process today, we’re going to talk about buying email addresses, so you can start building your email list and start making some money first before we start with that, I want to go over the email list just to make sure you Understand what it is and why it’s so important – and I keep on emphasizing this because I heard about email lists when I first started my business and I was one of those people that sat back and said I don’t need that.
I don’t need to do that. I don’t want to send emails to people I just don’t want to, and it wasn’t until I was probably too long before I start at my list and realized. That was a big mistake not to do even though I kept hearing how important it was. So I’m going to tell you again how important this is: it’s probably the most important part of your business. Let’s go over how you build it and then we’ll talk about why it’s so important and then I’ll show you how you can build it by buying some addresses all right.
First of all, you have a free thing that you’re going to offer a lot of times. People will offer a checklist or a PDF or an e-book a course. I think courses are one of the best things that you can offer that I notice I get most of my results from offering free courses, so the bigger that free thing is the better, and this is why it needs to be bigger, because the online marketing industry Is becoming more competitive and I’m not saying don’t do it, but you got ta out, give everybody else so think of it.
That way, what can I give that’s better than what so-and-so is giving so people will click my link instead, when you offer that free thing you’re offering it on your platform, my platform is youtube. That’s my number one platform, so I usually offer my free thing in my links on my YouTube chat: YouTube articles not every time, but probably a good percentage of the time if you’re using Facebook Instagram whatever that other platform is that you’re using that’s how you bring Traffic into the free thing now you’re going to have them land on a landing page, I use clickfunnels for my landing page.
I always have my link below if you ever want to check that out and on that landing page before they get the free thing. They have to give me their email address and their name when they click it. It triggers a little a little trigger on there. That tells them to go to my autoresponder and I send them an email and give them the free thing. Now. What is the autoresponder? An autoresponder is like your mailman and mine is active campaign and I have that trigger that.
It tells it to put it onto my email list, put it into active campaign, and then there is a sequence of emails that I’ve already built. That will go out to that person. This is where sales are made. I don’t know if you’ve already tried to spam. Most people have in the beginning, they’re so excited about their product and their new business that they start telling everybody on Facebook and on Instagram hey.
You know I’ve got this great shake, that’s going to help you lose weight and you’re so excited about it, and you know it works, but just putting it out there and telling people they’re not going to buy it they’re going to go. That’s annoying. Why are you putting this on Facebook? That’s not why I’m here, I’m here to communicate and have relationships with my friends not to be sold things and that’s why that doesn’t work and that’s why that’s called spamming.
I think we all have done that in the beginning, especially because we were so excited not because we were trying to spam, but the right way to do it is to give something for free. So if you have health and fitness, you could give a checklist of some ways to help improve your list. Maybe ways to change your mindset. Maybe you wrote a little ebook that you wanted to give them and get them on through your autoresponder onto that email list, and this is where the money is made.
You are warming them up and getting them to know you and then every once in a while. You’ll offer something and they get to know you they’re opening up your emails and they’ll say you know what I really like this person I’ve connected with them, I’m going to try that shape that she was talking about now. Look, it took a lot longer to get there, but that’s how it works. Now, how am I going to get email addresses on my email list? I’r brand new and it’s so frustrating all right.
Now, I’m going to show you this. Is you and you have your new autoresponder set up and you’ve got your sequence in there and you’ve been giving away the free thing, and maybe you’ve got about five people on it? Maybe a fifty maybe of a hundred, but you know you’re, just starting. It’s new – and here is we’re just going to say Joe over here Joe – can be a girl’s name or a boy’s name right, Joe how’s.
That and Joe has been at this for a very very long time and Joe has a huge list. Joe has been very successful in his or her business. Joe has over two hundred thousand emails, maybe five hundred thousand. Who knows how many but Joe decided I have been selling through my email list, but now my list is so big. I’r going to start sharing my lists so that other people can take advantage of the names that I have on there, but I’m going to charge them a fee.
So joe says I’ll tell you what I will sell you for every click that you get. I will charge you fifty five cents and these prices are usually roughly forty cents to like 80 cents. I’ve seen right now, but Joe’s going to charge you fifty five cents for every person that clicks. You were email now, you’re saying thinking. What do you mean? Okay? So you’re going to tell Joe here I have here’s my website or here’s my product or here’s my funnel page, here’s the free thing, I’m giving away.
Will you please run my ad, I’m going to say ad or my email through your list and I’m going to buy a hundred clicks from you, so that would be fifty five dollars and Joe’s takes your fifty five dollars. Joe runs your ad or your email lit a little email, whatever it is through his list or her list and once there’s a hundred clicks, because you paid four hundred the run will stop and then right away.
I did this the first time I did this. Oh, my gosh, it was back within 20 minutes. It was that fast. It was extremely fast. I thought it was going to take two or three days and boom. It came right back in so out of those hundred clicks. A good average is about thirty percent. If 30 percent of those people now that’s good, I’m just giving you numbers every list is different. If you can get thirty percent of those people to opt-in to your list and then you’ve done well, if you get 20 percent fine, you might say well I’ll.
Try! Somebody else maybe joe’s list isn’t working for me. So I’m going to go to somebody else. Maybe you find somebody where you’re getting 40 percent and go hey and now I’m going to buy 500. Will you do it again, so you have to go in I’m going to give you a link below it says, buy email, lists below, there’s a link and you go into that site and you can find different people that are selling ads on their big long list And you can go in there and find the right person for you pay attention.
Some of them might say. I specialize in health and fitness, or I specialize or in online marketing they’re, going to tell you what kind of list they have. Some of them are called tier 1, the, where they’re, basically from European nations and from the United States and Australia, and some so pay attention to the details, there’s a link below, but that how you buy emails for your email list. As far as do I recommend it or do I not it’s really up to you, you will go in and you will see articles that say absolutely do not do that and other people say you know what it’s a great way to build your list.
So you really have to decide for yourself. Yes, I did. I have done it to help build my list when it was small and I got anywhere from 20 % to 40 % opt-ins on my lists. But I will say that when it is more encouraging to send emails out to 200 people than it is to five people – and it just makes you feel like you’re, reaching more people, it honestly is up to you, but I wanted to show you how to do It why people do it and there you go the mechanics if this was helpful, give me a thumbs up and if you have any questions, go ahead and put them in the comments and in the meantime I will see you on the next article thanks for reading.
I’ve already made a article, a couple articles about what email marketing is and I’ll put those at the end as a reference. If you’d like to look at them, if you’re not sure – and I’ve also have a free course that you can hit below on how to set up your email marketing automated system now, what I’m going to do right now is review. What email marketing is very quickly before I give you five examples.
Basically, email marketing is a system, that’s automated. This is where passive income can happen and that’s what most people are looking for when they’re looking for online business, not everybody is looking for that, but this part of your business would definitely be passive income once you set it up, it keeps working when you’re doing Something else and that for me, that’s what I’m looking for now.
What is email marketing email marketing is, when you use your platform, your social media platform that you’ve decided to build up, whether it be YouTube or Instagram LinkedIn. Instead, Instagram didn’t I Facebook, okay, Twitter, all those different social media platforms. What you’re doing is you’re offering people on those platforms, something for free or maybe you’re running ads, and you said: hey I’ve got this small cookie book that I made of recipes that will help you lose weight.
If you follow these recipes for one week or thirty days, whatever it is, you could lose ten pounds and most people are going to say: hey she’s got all the recipes written out, I’m going to go ahead and and give her my email address. For that I mean that’s a no-brainer, it’s free, and what do I get out of it? I could lose ten pounds and I’m looking to lose 10 pounds see how that works. It has to be something that’s going to solve a problem for people and that they want to give you that email address.
Now. What do you do with the email address? Big whoop right, I got an email address. I didn’t sell anything. What does it do? You then set up an automated sequence of emails where you introduce yourself, you start warming up to people, get them to know like and trust you and then you can link some little sales things in there. So you might, you know, get that. Give them that ebook with the recipes and then you can keep talking about you know, introduce yourself and then start talking about other recipes that could be helpful or different nutritional foods that you want them to keep eating, and then you might say hey.
This is a shape that I use. That has been very helpful. I get all my nutrition and boom there you go. You try to sell that shake as you’re talking about the same content. So that’s how email marketing works. Let’s turn that off. Okay – sorry about that. Anyway, and then you have it all automated, I have a free course below where I show you how to set that up, but sometimes you want to do what they call a campaign you might might want to come in and use different styles and things of emails.
That’s what I’m going to show you today different things that you can do you don’t want to just keep blah blah blah doing the same thing you want to start putting in some different styles of emails. Now, why do we use email marketing? It’s proven that email marketing helps to improve, increase, subscriber engagement. Now, why do you want that engagement again, people buy from you after they get to know you like you and trust you and they might have to have seven or eight what I call touches or contacts from you before they’ll, even start to feel that way.
Think of yourself, I know a lot of people compared email marketing to dating when you date someone you don’t right away on that. First date fall madly in love. Maybe some people do they think they do, but in general most people need seven or eight different contacts. You need to go out with them and get to know them, and it takes a few days it takes. It may be a month. It takes some people longer than that, but the more you are in contact with someone, the more you either like them or you don’t right.
It’s a friendship works. The same way hey I like that person. I want to spend more time with them and that’s how email marketing is so. It really is a wonderful way to build relationships and get people to know you like you and trust you and then they’ll buy from you now here’s example number one. I call it after the free thing, so let’s say you gave them something for free. Maybe you gave them some workout exercises to do totally free.
Maybe you made a PDF with 30 different yoga exercises or weightlifting whatever you’re into okay, but now you’re going to say to them. Hmm see that maybe you’re starting to hurt – maybe you weren’t in in shape, so doesn’t feel too good. Does it? Are you experiencing sore muscles because you’ve been out of shape and yeah? Of course they probably are, and so then you can offer them a foam roller which adds to helping them still exercise, but the foam roller will have different, stretching exercises and things they can do and they can buy that foam roller from you.
That’s just an example. Now this person probably happens to sell all kinds of exercise equipment, but maybe you’re in the exercise or healthcare industry and you’re, not really selling products. You can always go to Amazon sign up as an Amazon associate and offer that foam roller to kind of complement. The business that you have, if that makes sense, and then you can make seven to nine percent off of each sale that you make so pretty cool.
So after you give somebody that free thing, what can you follow up with with something that you could maybe sell them that still helps solve a problem? Now this next one is from Rent the Runway and I couldn’t copy it because it’s kind of scrolling. So if you want to read it as I talk, but basically in this one they’re telling people don’t go, buy a dress and that’s I catching to me. What do you mean? Don’t go, buy a dress, I need a wedding dress or I need a dress to go to that wedding.
You tell me not to buy one well, this company, rents, dresses and what they’re saying is they use some of the catchy phrases? As do you want to be like the 27 dresses girl in that movie, you could rent a dress for the wedding for the rehearsal for the you know, for the bridal shower and you could rent three dresses cheaper than you could buy one. So that’s what they’re trying to sell is renting, but it’s kind of like reverse psychology, that headline because most people think oh, I have to buy and we’re in that mentality we’re not used to renting things like dresses.
So I thought this one was pretty catchy and I wanted you to see how they even had it scrolling, but that’s something you could do with your own business. Maybe say you know you don’t need to do such-and-such. You could do this and said um so kind of use some reverse psychology, especially in the healthcare industry. You know everybody thinks that they have to do heavy, lift with late weightlifting or cardiovascular exercise when you can still lose weight and still get in shape without jumping around.
If you eat right and move see what I’m saying you don’t have to jump around and do all those hard exercises, which is really why a lot of people won’t do it, they don’t want to jump around and have to do that kind of exercise. So I call that one reverse psychology tell them they don’t have to do something and then tell them what they could do instead. Now number three is share your pain. I thought this one was pretty good.
This person wrote this out again, you can stop the article and read it, I’m not going to read it to you, but share your pain on your journey on on on why you are where you’re at instead of trying to sell an item say this is where I was, and these were all the things that I did wrong to get to where I’m at today and you’re, sharing all the things you did wrong and somebody reading it might say. Well, what did you do right and that’s kind of where the catchy tagline is at the bottom after they hear about everything you did wrong, maybe in the next email the third email could be.
You know this is what I did to solve the problem. So the person that wrote this probably has a good 3 to 5 email sequences that they can write to finally get you where what is it that you did that worked because this person keeps sharing. I think it’s Paul Paul’s story. I know Daniel okay, so Daniel is it’s making them want more right at the end and he’s going to keep pulling you and hooking you along until you finally found out what did Paul Daniel do to finally solve his problem.
So that’s a kind of a short sequence of emails within your bigger sequence, or you could run it that way as a campaign now number four is using an email that requires a double opt-in. Here’s just an example from Chipotle. Of course yours would be different, but a lot of people there’s a lot of mixed messages on this I hear some people say: don’t do double opt-in because then you’re going to lose a huge amount of people.
Other people say they prefer double opt because then you really know that people want to be in your email list. So that’s just a decision you have to make, but the advantages of double opt-in are one. You know people really want to be there. It really cuts down on spam because those people opt it in twice to say. Yes, I want these emails and then three there are some countries in some regions of the world that require double opt-in, so you’re kind of losing those people.
If you don’t do it, but again it’s up to you if you want to do a double opt-in or a regular opt-in. It’s up to you. I would think that, as your list gets really huge, you could start doing double opt-in, because then you can afford to be picky about who comes on your list, especially if you’re new getting fifty people is exciting right and when you’re new or a 500 or when You hit that thousand, but when you start hitting 1520 thousand, I would say then double opt-ins, probably not a big deal so anyway, that’s another the fourth email and now share the fifth.
Now I found this one it again: it’s somebody that sells things, but maybe your email list isn’t about selling a product, maybe you’re into affiliate marketing or something like that, but you can still use this for any market. Show appreciation tell your customers that I really appreciate you, you know being on my newsletter and it’s been a year since I started this, and I really appreciate it know that now the person here said we’re going to donate three million pairs of of a product.
Okay, to show our appreciation and you’re like wow – that’s a lot, but how could you use it even if you’re a small company, you could have a an organization that you send ten percent of your profits to, and you could say for this particular email, everybody that Clicks through because you can see that click-through rate I’m going to donate $ 1 to this organization. That’s nonprofit, because I really appreciate you hanging in there with me and – and you know, becoming my friend blah blah blah and everybody that clicks through on this email.
I’ll donate an extra dollar, so that’s just a way of showing appreciation and then showing them that you’re the type of person that likes to give as well. So, hopefully, those five different emails will start making. You think outside the box and not just sending sequences and and kind of being the same, all the time change it up a little bit, do something different and make it a little bit more exciting.
Before you go make sure you subscribe to my blog, I would really appreciate it and don’t forget to hit the free course link below. Definitely if you haven’t started email marketing, I have strongly recommended the course is: free, there’s, no gimmick or anything and it’ll help. You get set up as well, and then you can start collecting emails and start sending out those awesome emails and getting an audience that will get to know you, like you, trust you and then buy from you.
So when you’re sending traffic to your website or sending traffic from Google or Facebook or anywhere, you want people to opt into the offer that you’re driving you’re driving them to you, and so this is going to be very helpful for creating offers that work better and Hopefully reduce the cost per lead that you’re getting so, let’s get into this article, hey there buddy, my name is brandon brashears.
I make daily marketing articles here. So if you’re looking to grow your business with digital marketing, I talk about everything from pay-per-click ads to email, marketing to conversion rate optimization to SEO to basically anything related to digital marketing. So if you’re looking to grow your brand with business or your business or brand with digital marketing be sure to subscribe here, alright, let’s get into this article.
So when you have traffic that you’re sending to a web page, you should have an end offer in mind. If you don’t have an offer in mind, then you’re, probably wasting a bunch of money, so number one make sure that you have an offer. But once you have an offer, let’s do a few steps that are going to help you to get the most out of it and convert as much as possible. So the first thing that you need to do is the offer needs to be consistent.
So if you say, for example, on your ad hate, we have a free book, come and get the free book and then all of a sudden they get there and then it’s 1995 and shipping and handling it’s not really a free book so make sure that the Offer is consistent from the ad to the landing page throughout the whole process: you’re, not adding things to it or adding a lot of terms and conditions to it. People are going to see through that and they’re going to say this is not true.
It is a scam and they will not buy from you, so it has to be number one very consistent in the entire way through again, if you’re trying to drive traffic to a web page. What’s the point of driving people under false premise, so you’re, basically lying to them, make sure that you’re not lying to them. Make sure that you’re, honest and open about what the offer is, because you’re trying to attract those people, you don’t need to sell something that you’re not selling.
The second thing is, it needs to be really clear: what are they getting? What is the benefit for them? If you haven’t done so already be sure to read this article, I talked about three questions that you need to ask yourself before you run any ads. It helps you get really clear about who you’re serving how you’re helping them and the best way to deliver that. So be very clear in what you’re giving them.
The third thing that you need to do is make sure that it’s congruent it has to be congruent to your brand. It needs to make sense why you’re offering this it has to be relevant to your core offers and really be congruent with your brand. So if you have, for example, a luxury hotel, if you’re offering a free timeshare, stay, it’s not going to be a congruent brand offer for your business right. So you’re going to want to make sure that every piece of you offer every piece of the ad.
Every element within your website is going to match your branding match your positioning and the offer that you have it’s like if you’ve ever been somewhere and you’re like hey, this isn’t adding up, and this seems kind of sketchy. That’s the same thing. If you don’t have congruent offers with your website – and it doesn’t look good so make sure everything is congruent and well branded number four: does it make sense? It has to make sense in order to deliver value to people? I can’t tell you how many times I say: okay, what are the best offers that you want to be driving people to for your business, to the small business owners and they’ll say well.
I have this package in this package and this package – and I can do this and I have this, and can we pull up the website? I have everything listed out there. That is not very simple and easy to understand. It needs to be very simple. The simple more simple, the better: we need to be able to convey what the value is really really quickly. We only have a short amount of time, typically to do that with cold traffic, so it needs to be very, very concise on what it is that you’re offering and how you deliver value to these people.
So for it to make sense, you should make it as simple as possible, and I like to make things as simple as possible in every aspect. So if you’re able to convert them natively right, so we don’t have to send them to a landing page. If we can convert them, natively, that’s even better and so simplicity inside of every aspect of the digital marketing, helps you to increase conversion and attract a lot more customers and clients.
Add a better price so make sure that it is as simple as possible and the last tip is to make sure that it’s described well, so you need to really deliver your value as far as what is the before look like and then what does the? After? Look like and if you’re able to convey what the before and after is it’s a problem that your target market is actually having. Let’s say that you were a dentist right and you were going to help people that had been afraid of the dentist.
So you can talk about all of the fears and the troubles and the worries and talk about what it’s like to be there, what they will go through and and where they will end up where they will finally be able to put this stress aside, because we’re Not scary – and you know they’re like talking about all these emotional things – that’s just an example there, but if you are able to describe the before and the after well, if you’re going to have such a better time converting these people that are visiting your website or Your web pages your landing pages because they’re going to feel and understand, what’s in it for them so many times people talked about offers in their business and they just talked about themselves.
Instead of talking about what’s important to the client, so make sure that you’re framing all of the conversations that you’re having around the customer and around the client, they need to understand. What’s in it for them, because that’s ultimately all that they care about, especially the colors of the traffic, gets right, so the less people know about you, the more important that it is that you’re telling them what’s in it for them.
If you have people that are friends and family that know like and trust you already, you don’t have to work hard to sell them. They’re interested in you. The reality is, when you have a business in your online people, don’t really care about you, I’m sorry. They don’t care about me either. It’s okay um! You just have to understand that they are all about. What’s in it for them, because they don’t owe you anything, they need to understand what is in it for them, so make it very, very clear and, and let them know exactly what’s in it for them alright, so I hope you enjoyed this article if you liked It be sure to hit that thumbs up button and if you have any questions, comments or need help with anything.
Please comment below. Please also subscribe here. If you want to grow your business with digital marketing, if you’re looking to increase sales online, this is a great place for you hangout. So, thanks for reading and I’ll see you on the next article have a great day.
What is going on everyone, Thomas back here with another article and in today’s article guys we have a lot to go over, but first before we get into that. Thank you guys so much for coming back to the blog. If you are new here, guys head over to my blog page and click that subscribe button or click that subscribe button down below below this article and guys, like always, I make articles how to make money online, showing you guys giving you advice, tips tricks all that Time I self making articles just like this one and if you guys are ever interested in the description of all my YouTube articles, the first link will actually be right here, it’s kind of like a preview, but it’s actually right here guys it’s my top 5 tips For online entrepreneurship, success right now, plus a free bonus guys and then, after that, I go on to explain and show you guys my number one piece of advice.
My number one recommendation. So if you’re ever interested guys after the article went out and check that out at anytime and it’s on the link is anywhere all my articles in the top, the first link in the description guys, so you always check it out alright. So, let’s jump right into the content guys. I actually have a lot to show you today, because this should be pretty pretty helpful and if I had this a while ago would have made a lot more sense.
So when I’m actually on guys right now is a software or tool whatever called funnel lytx I’m using a free version. I kind of made this. I made this process, I just made it before I made this article, so I have it all set to go so it should hopefully be pretty quick to the point and get the point across and show you guys what you need to be doing right now. So let me actually zoom out here or minimize what we’re looking at, because it’s actually super zoomed in, and I want to zoom this guy out.
Alright, so we’re talking email, marketing tools right guys, and so when it comes a mail marketing tools once this finally loads. It’s a little bit laggy here, because I got a lot of things. I guess recording microphone a couple things going on on my computer, so once we get this thing to zoom out which it should do in a second okay, this should be good. Let’s see if we can move here, we go here. We go all right guys.
This is actually perfect. So when it comes to email, marketing, right you’re going to need some tools and that’s century the baseline of this article, the tools that are going to help propel you to that $ 100 per day right. So when it comes to email, marketing right, you need a traffic source, okay to get someone to be on email list. That’s the whole name of the game: okay, you’re sending them emails, marketing to them, telling them stories sending them pieces of content.
Helping them – and you know, establishing a connection with them – should and then buy something from you, because, ultimately, when it comes in marketing you’re going to have to have some type of transaction take place in order for you to benefit for you to make commissions for you To make money, whether it’s your own product or somebody else’s product, okay, so traffic, guys your traffic source can be almost anything now.
Email marketing guys can range from doing affiliate marketing, which is something that I’m very familiar with. Maybe you have a Shopify dropshipping store you’re. Having me have like a brand, an e-commerce brand online, where your email, marketing to to customers and potential customers and all people who are already customers. So you can have that aspect of it, but it all stems from a traffic source.
So you have to have some type of traffic source. Now that could be Facebook that could be Google. That could be a website that could be YouTube that could be social media. It doesn’t matter how you get that it could be paid, it could be free, it doesn’t matter, but you need some type of traffic source which all kind of details some more examples in a few minutes here, but you need that and from that traffic source you Want to have someone go down, and this is I it says you know it should be a landing page, but it’s a generic landing pages.
I have first and then eventually, you guys you’re going to need someone to opt in to your email list. So when someone opts in to your email list, then you have that that person you have that lead. You have that email, okay, finally popped up, so let me see if I can edit this guy landing page one that final there. It is look at that Wow. All right, so let me make my way out of here. Okay, so we have a landing page at some point someone’s going to be on this landing page guys could be a sales page.
It could be a page for a product, whatever you’re selling, whatever you’re trying to offer somebody. It doesn’t necessarily matter exactly. I have articles guys on stuff like this on my blog, so if you’re interested there’s more tons, more cons that you can guys go check out after this article, you have a landing page of some sort where someone does an action or whatever back and the day, The ultimate action that you must have happen in order to do any email marketing is, you have to have an opt-in where they enter their email.
They don’t need to enter their name. It just has to be at least their email, okay, and then they have to complete that form and submit it, which will then equal a lead. So now you have a lead. You have somebody that you can now email in the future. Okay, so, as you start moving down the process here, so now you have this. This form that’s make okay to lead guys. Now before that lead, I have an upsell here that doesn’t necessarily matter.
Let’s say you’re selling something online initially and you always can have that option to have someone else buy an additional product. I just put that in there it’s not super critical to this whole process here, but at some point guys you’re going to need a lead and when, when someone buys something on your website, for example, you’re going to get that email and that’s elite right, you have That person they already bought but they’re potentially into a buyer that could come back again and again again.
So that’s your job now email market to them to make sure they come back again and again again: okay, so now you have their email. What you want to do from this email is now you put them into an email autoresponder, which I have listed right here: okay, and so once they are in your email, autoresponder, which I’m going to detail exactly how you can do that in a software, you can Actually use, if you don’t know one right now, you can send them content, you can send them YouTube posts, Instagram post.
Maybe you can send them reports PDFs, whatever kind of content you want to send them to kind of build that connection. You want to give them guys what I recommend and what, if anyone knows Gary Vee, he has the whole strategy of Jab Jab Jab right hook, so you have three value posts or three value emails and then a sales email where you ask for something: okay, so Maybe you send them information, that’s going to help them and for whatever type of email list, they’re on, let’s say you’re in the your into the fishing.
You know niche right or whatever reason, and you have people who you’re sending you know cool articles about fishing or send them informational things about how to you know cast properly. I don’t know and you’re giving them reports or whatever doesn’t matter and then on the fourth email you send them. Maybe you send them something like I don’t know a sales? Hey guys. You know by this or check this out.
It’s going to really help you. I recommend you buy this and you can be an affiliate for that. It could be your own product, but that’s why I put affiliate. Oh Graham, that’s the money guys, that’s where the money is really made with email, marketing and the great thing about this guys. As you set this up, once you have an email autoresponder where you all you have to do, guys is create emails once and it’s automatically sent as you get more leads right, so someone joins or someone becomes a lead for you right and what happens? Is you start sending them the emails automatically and you don’t have to do anything so once you have this and set up on the backend week, I like to call it the back end once this is set up on the back end, this whole email autoresponder.
All you need to then focus on is getting people in on the front end and driving traffic to your pages, and then one people convert you’re going to always have them to email in the future. Okay and that’s the whole process, if that makes sense, guys any questions, please link them down below in the comments. I will be happy to answer them so now we’re going to jump into the tools needed for the process.
If you don’t already have some at the moment, so what I recommend guys when it comes to traffic because that’s the first thing we’re going to talk about. Okay is traffic. Okay, so I recommend free traffic first, if you’re just getting started, but if you can’t afford paid traffic or if you can at least maybe test with paid traffic. Initially, if you want there’s a couple methods you can use, you can use Google AdWords, which I think now is called Google Ads.
You can use Facebook Ads, Instagram ads YouTube ads or guys. You can even use any of these things for free. If you can rank a website on google, if you have following on Facebook, Instagram or YouTube, you can post content and tell and send people to your landing page where they can then opt in to your email list. Okay, now it’s up to you guys to now offer them something of value, so when they opt-in, they get something of value or something that they need.
Now, for example, you can sell a product or you can give something away for free. For example, I give away guys my top five tips plus a free bonus, and then I give you my number one recommendation. When you opt in to my email list down below that’s what I give away it’s completely for free there’s. No one you’ll have to pay for it, so it’s ace enticing way to get people to opt-in to my email list, okay and then guys this udemy solo ads.
I highly recommend this because it’s actually a great way where you can use people and get people on other people’s email lists, because someone has already opted in to someone’s email list and a site like yuna mean these people have these massive email lists, then you can Go on there and actually have like a guest post or like a guest email on their email list and promote your page or promote your offer.
So you can actually have someone email, their entire email list, your offer with your link and they click that link and they can go to your landing page and potentially opt-in for your email list and it’s a great way because there’s people who already opted in to An email list they are much higher likely they have a higher potential to opt-in to your email list, because they’ve already opted into one before so they’re kind of used to that they’re, not kind of fresh traffic that hasn’t been.
You know it hasn’t seen this stuff. Now is that a good thing or a bad thing, maybe they’re numb to the whole thing, that’s up to you to decide, but it’s actually not a bad way. You can get a decent amount of people about amount of leads right. I mean guys what I have here is I’m actually going to link this whole funnel down below it’s it you’re going to need to create an account with funnel lytx, which I’ll link it down below guys, it’ll, be like the second link or something in the description Check it out, it should say funnel it exfol process or whatever something like that down below, and I will actually you guys can get access to this actual funnel yourselves, and what you can do here is in the settings tab that I have on some of these Things, for example, udemy solo ads.
I have a link here and, if you actually click move myself over to the side here, if you click this in notes, section which is going to be right here below the parameters, let’s see if it’ll go to, if it’ll open up here, if you click that Note section: it’s actually going to detail you guys exactly what oh yeah here: okay, oh! No! It’s going to go away, but for guys for you to meet when you use my link, for example, you’ll actually get a five dollar coupon on your first solo ad.
So it’s it’s kind of like an affiliate marketing way for me, but at the same time that’s also helping you. So if you guys have any questions, if you want to go to these actual sites to actually sign up or check them out, you can do that. You got a five-hour code or a coupon code with you to me and the same time guys now we’re going to now move down on into the landing page features, because you’re going to have to have a landing page, because someone can’t join your email list if They don’t have a place to opt-in right.
So that’s the whole point. So as there are two things I recommend at the moment, I recommend click. Funnels click. Funnels is the more expensive option when it comes to landing pages, but guys like that, like I just showed you for you right. You can also click on the notes section and now it’ll take you guys to a 14-day free trial. If you are interested and that’s at the same time, get response also, I think get response is a 28 or 30 day free trial, with the link that I have posted there.
If you are interested in these sites, I recommend checking them out at least trying out the trials and then seeing which one you like better or seeing, which one you want to go forward with. Okay, so click funnels is probably the easiest most effective way to create landing pages that are actually going to convert they’re like drag and drop. They have a ton of templates up on there and you can just simply modify it to fit whatever you’re trying to your offer is, and then you can then implement an email autoresponder which I’ll get to in a second, and you know integrate that with her click.
Funnel so when someone puts her email in and the click submit’ it’ll automatically get sent to your email autoresponder, even though it’s not through click funnels, it’s you know to me that makes sense. Okay, get response, you guys can also do the same thing. You can actually create landing pages with get response. I think it’s extra $ 15 per month on top of what you’re paying for your email autoresponder, but that leads us into the email autoresponder.
So when it comes to your email autoresponder, I recommend get response. This is what I actually use, I’m not going to recommend something I don’t use. There are other things out there guys, especially for landing pages too. There are other things out there. You can do your research to figure out which one you want to actually use. This is what I recommend, because this is what I actually use myself.
The links to these things guys will be down below in the description if you want, or if you actually go onto the link of this actual funnel the links will be in the notes section. I believe of these little these little pictures or whatever you want to call them. Okay, so with get response, you can create landing pages now, they’re, not super super easy to drag-and-drop. You can easily make them guys.
That’s what I currently use at the moment to make some of my landing pages, because it’s only $ 15 per month extra charge and at the current moment I don’t need something: that’s more expensive, but the great thing about get responses. That’s all in one. It’s a great place to kind of house everything you need in one place so guys when it comes to this type of stuff. That’s what I recommend everything like I said before it’ll linked down below you have any questions on how to do this stuff.
Please please ask them in the comments I’ll be happy to explain them I’ll, even happy to even happier to make another article showing you guys exactly how to do this, but once this is all set, and once you can cue an email us to your email, autoresponder, Which is super super easy to do all you need to do guys then focus like I said before on the traffic may be paying for traffic, or you know narrowing in narrowing, in your free traffic and getting more and more traffic, because the more and more traffic Guys is going to be ultimately how you can now establish that connection and then start to sell items and products to these people on your email us and that’s how you’re going to start making over 100 dollars per day and to be completely honest guys.
That’s not that hard to do. It may sound like it right now. It may take it’s going to take an investment now when it when I say investment, it’s going to take either a monetary investment or it’s going to take. You know time commitment and you know committed to a certain strategy, because if you want to do this, all for free, which you’re not going to be able to do because you’re going to need to pay for the autoresponder rollout, which is not that much money guys And you can utilize these free trials.
But if you want to do this, all for free you’re going to have to put in the work to create a ton of content to have people discover you and to have. People actually want to learn more and to go. In more depth, with whatever you’re offering now, if you’re selling things on you know, Facebook, ads or you’re running ads to your to your products doesn’t necessarily matter because now you want to implement email marketing to make more money on the back end, and you guys can Easily start generating over $ 100 per day, once you’ve let the strategy, and once you start getting enough traffic into your funnel, hopefully that guys that helps you out, like I said before anything any questions down in the comments below.
If this article did help you, I can out guys, I appreciate a thumbs up, smash that thumbs up and subscribe the blog for more articles. Just like this and guys. Like always, my top 5 tips are linked as the first link down below free bonus and guys might have more a recommendation after that. So hopefully that helps you guys. Out with that being said, I will see in the next article peace
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