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How to create and run successful YouTube and Facebook ads – J.R. Fisher

This is jr. Fisher and I am joined by the beautiful and talented Jessica. We have a incredible session today. It looks like it’s going to be a full house, so you know if you’re logged in you want to stay logged in don’t downsize your window or go surfing around the web. It’s turn everything off.

For you know. 35. 45 minutes we’re going to give you some stuff, that’s going to make you money, and then you can go back to social media and phone calls and all that stuff. Just just turn it off right now, just take a break. If you do log out or get logged out, I will warn you. Somebody else can get your spot, you won’t be able to get back in and that’s not cool. We don’t want that to happen. So I’ll be careful.

I’r trying to reach in with something here. Okay, all right guys, so let’s get started we’re going to be talking about SEO today really cool subject – and you know it was like the thing ten years ago, when I got into it and then social media kind of took over and kind of fell by the Wayside and that’s a shame because if you don’t do this SEO stuff you’re missing out on traffic, you know, can you get on the first page? Well, I’m going to give you an example of that today.

If you can get on the first page or not, and I’m going to show you exactly how it’s done, no BS, it’s live stuff. I actually recorded myself doing it yesterday and I’m going to have it in this session today and then by the end of the session you’re going to know how to do it too. So that’s pretty awesome so how to use SEO to get traffic to your site and by the way I want to make sure betting hear me that was dumb.

Why should I ask that in the very beginning, but tight in that comment section who you are where you’re from what the weather is, what time it is whatever it is just so I know you can hear me here. I don’t want to be talking to just Jessica, though I don’t mind talking to her. The whole idea was to train you guys so just type in that section there, the comments section this is private. To understand that all your comments are going to be anonymous.

I’ve turned it off, so it’s not public so that people can ask whatever they want and just type in their your name where you’re from I see Wow looks like Bob. I think that says Bob from Arkansas, I see Tina in New York City. It looks like Omar is in Singapore, God, shin-chan ear, can’t quite pronounce that looks like in the UK Jessica who do you see on your side Kevin? What’s going on buddy in LA you’re, not far from me, I’m in San, Diego, hey Scotty! What’s up bud, I see you out there a lot good to see you, man Linda in Sarasota Florida.

My daughter lives down there. Now she lives in Tampa a matter of fact. She’s going to have. She got pregnant and she’s already got a two-year-old and she is pregnant with twins how about that guys? She’s got twins on the way she already had one kid she’s going to add two more to it. My dogs going crazy here, her doorbell just went off and she knows the ring doorbell, so she’s going crazy over that all right.

So let’s jump right into this and see what we got going on. Okay, what is SEO? Let’s define it first, so we can kind of see what SEO is all about, and you know why we do this stuff. I mean, what’s the point in even doing it right, so SEO is defined as search engine optimization. Well, what does that mean? It’s the process of getting traffic from the free or organic or editorial or natural search results on search engines.

So, basically, when somebody types something into a search engine, the results that come back are pages that have SEO done to them, and I’m going to show you exactly how to do that today, we’re going to use a wordpress site as an example, but you know we Do it in magenta, oh and you can do it in Shopify or wherever you, but first I. What I would like to do is I want to go through the best practices and we’re going to start with titles.

Now the title when you type into the search engine will show this to you in a second, but the title is the first thing you see in them below that’s the description on your titles. We want to make sure your title should be written like this. It should be like the primary keywords and then secondary keywords, matter of fact, my wife’s doing a blog now on YouTube, and we were just discussing that she’s going to have her primary keywords and then your secondary keywords, and then, after that you can put the brand.

You could put your name if somebody’s searching for you on YouTube. You know you can put your name and then that way, your articles, your blog, will come up. You want to avoid duplicates. Duplicates, will not be any good it used to be years ago. You could put like you know: hot rod, cars, hot rod, cars, hot rod, cars and the more times it appeared. Then the search engines would make it come to the top and now what they do.

Is they penalize you for that? So you don’t want to put duplicates in there, okay duplicates or a no. No, it should be between 55 and 60 characters. This has been going around for years. Some people say 70, some people say 59, but I say 55 to 60 would be a safe one and then below that you’re going to have your descriptions and your best practices for descriptions are number one. Your description should be compelling and interesting.

So your your description really is a. I guess. It’s like a way of selling them to click on that site. It should say something that’s going to make them want to click on the site. You want to once again avoid duplicates. Duplicates no longer. Do you any good, just put it in there one time now that doesn’t mean that you can’t have you know hot rod, cars in your title and a hot rod, cars in your description.

You can do that, and that is advisable, but you don’t want to have like hot rod, cars. You know several times in your description: that’s not what you’re going for it should be between 155 and that should say 160. It says 60 155 in 160 characters including spaces and do not use any quotations or anything that is non alpha characters Google’s gotten really sensitive. To this I mean I ran an ad the other day and I had capitalized a word and that had got disapproved because I capitalize the whole word.

They they won’t. Even let you do that so don’t mess around with any of that. He won’t even show, and in some cases they won’t bring back your page because of that, so you don’t want to do that. You can’t you can’t game it anymore, that’s all over with all right. So what we’re going to do now is I’ve recorded me going in here doing some of this and showing you some of this, so I’m going to start that now we’re going to have a question-and-answer in the end.

So in the meantime, if you want to type in your comments and your questions, you can do so in that comment. Section Jessica – and I is going to be monitoring that, but let’s jump right in here and take a look at what all this stuff is. Okay, so let’s talk about what these meta titles are and meta descriptions are. These are things that you’re actually putting into your website on the back end, and I’m going to show you how to do that in just a second.

But what I want to do is I want to point them out to you in a Google search, so you can see what they look like. So if I wanted what would somebody search for best barbecue rib recipe? So obviously, if I type this in that’s what I want, I want that to come back as a search result. So immediately you can see recipes and if you notice these ones here, food network’s got – and this is pickle – this one right here – okay.

So this is one of the first results here, best barbecue ribs and it looks like there’s a article because they do give preference to articles. So this is obviously a recipe of barbecue ribs, but I want to look at how they optimized it. So what we’re going to do is we’re going to go in here, we’re going to view the page source and we’re going to search it by hitting ctrl F and we’re going to do title.

Okay and let’s see what we’ve got here, we may have to get a lot of titles in here 147, but I want to find the title for those are all header titles there. It is so here’s the title best, barbecue ribs ever recipe and if you notice I typed in best barbecue ribs, this is Katie Lee Food Network title, so it it really work. Well, let me do description real quick, so I can kind of show you and I can’t type alright it.

Let’s get to the actual description there. It is description, meta name, description’ content get best, BBQ ribs ever recipe from Food Network. Okay, so you know they’ve really. Optimized this well, and if I go back here when I look at that results, it says best BBQ ribs ever recipe Katie Lee Food Network. So if you look at this right here guys, this is the meta title here: okay, now they’ve actually got their recipes showing up because I got picked, but the description comes just below it here.

So, in this case here you’ve got the actual title they throw in the website right below it, so you can see where you’re going now they didn’t used to do that and you can see most of the most of the recipe time is relaxing all the ribs. Follow along so what what this is is. This is your meta title. This is your description. This is your meta title. This is your description in all these cases here. So that’s what you have to optimize for now: let’s move on and actually look at one of our web pages, so you can see how we have optimized it for our survival fav food brand, okay guys! So here I am at Google and you know.

Obviously, we want our products to come up when people search for them, but we don’t want to optimize to general. So I’m going to give you a couple of examples here, at least so can meats that are for survival purposes primarily now, some people will actually buy our canned meats and they’re not buying up that, but because they’re just good quality and they eat them. Let me give you an example: so I’m going to type in canned meat, okay and we’re going to see what we get now, if I just type in canned meat you’re going to see that you know we don’t show up anywhere in here.

Okay, because we’re not optimized for canned meat or optimized for survival, so if I put can meet survival, so you see what we get ah number one result here is our product there. It is on Amazon, so we got three million six hundred thousand results. So that’s something it’s pretty hard to get at the top of the list for that, but let’s see how what we did there. We are at Amazon, okay, so we’re not freeze-dried and we can click on it there and go to that product and sure enough.

There’s our product, so we are on the first page of Google, so let’s look down a little bit further. Look at this. The the next thing I see is one of our retailers here this is survival warehouse and they sell our products and there’s our products. Ok, very good, so let’s look a little further and then we’re in here. We are the third result out of three million six hundred thousand, and if you go to our link there, that’s our web page you’re, going to find there.

We are there’s our candies and that is literally the category on our website that we’ve optimized now the way you can tell this is I’m going to go into the source code view page source code and I’m going to actually let you see how we’ve optimized this So the way you go about this is you go into the source code. I know there’s a lot of jumbled bunch of coding stuff in here and I’m not into lists either, but they did have to learn it so on a keyboard of an apple, it’s command.

F – and it brings up this little search here and I think it’s ctrl on Windows – I haven’t used Windows in 70 years, so I couldn’t tell you, but the first thing we’re going to do. Is we look for title okay? So when I type in title here and I hit enter it’s going to pull up the title when I type in title here is going to pull up the title now, if you notice on here the title is canned meats. Okay, so that’s pretty you know.

That’s pretty on for that and the reasons canned meats is because that is that category, so that short title actually got me there. Now, if you look below title you’re going to see description, best, survival, food storage, best camping food and supplies, and that’s right there, so you can see that and you can actually search this. If you want to do description – and you could do it that way too and use the description because the next one here we go there, we go.

That’s the first one. We had their best survival food storage, so we can see that that is actually working for us, which is pretty cool. Now, let’s try something else. Let’s go back and let’s say we were looking for it particular say: we wan na can need survival chicken, let’s say because we do chicken, pork, beef, turkey and ground beef and look at that chicken. So ours comes up number one and that’s out of eight million results.

Amazon’s got this first spot in the second spot. Survival warehouse looks like this other guy here, so I will sell it on. We have a lot of retailers and then we’re right here so we’re on the first page here and we’re on the first page here now. If you look at this, it says mixed case full case 12 cans hundred and eight servings quick overview mixed case can meet food storage. 28. Ounce cans includes three beef, chicken, turkey, okay and then down.

Here it’s got chicken beef turkey. So we pretty much own. This page here, if they’re searching for any type of canned meat, let’s change this to pork, see what we get, and it looks like this guy here to the article on our product here and if we scroll down there Amazon. It’s got one case here: let’s see, if that’s us and sure enough, it is us, there’s our product and let’s see what else we can find here: amazon canned meats, there’s a mixed variety.

That is us, that’s our sample pack and if we go back one more time, I just want to see how were ranking on this page you’re going to. I want to show you that this stuff actually works. If you do it properly survival Sullivan’s there and he sells our products and there we are again canned pork, food storage, survival, K. Food y-serve allocate food for survival, cave canned, food storage meat, each of our invisible trunk table.

So that was a little too long of a description there, but, as you can see, we pretty much on this page here, so this stuff does work if you put it in correctly. Okay, so now that we’ve shown you some of the search results you can get by, you know going to Google and all that the next important thing is how the heck do you do it? I mean how do you put these titles and these descriptions and all this stuff, then what do you use now? What I’ve done is I’ve logged into one of my wordpress websites? This is one where you know I sell courses and training and that type of thing – and it has a blog on it – article blog, actually and actually there’s some written blogs in here too.

But what I want to do is I want to show you exactly how to put this stuff in and exactly how you should go about it. So you get the kind of results we get now. The first thing you’re going to need to do is you’re going to need to go over here to plugins and I’m going to click on plugins, and it’s going to show all my plugins. I want to show you the SEO plug-in that we use. So let me scroll on down here and here it is right here it’s called SEO ultimate, so you can search SEO ultimate when you’re installing plugins, and let me show you how to do that real quick here.

If I wanted to add a new one, I would just go here and then what I’m going to do is type in SEO ultimate and it should locate that thing for me, alrighty, so a whole bunch in here guys. So you want to make sure you get the right one, because, oh my goodness, you get the wrong thing. It’s not good! Okay, I will find it there. It is SEO ultimate. This is the one we have here. This one here is kind of an older one, but it works well for us, we use it.

It is free. There are more out there that you know cost you money or that you know aren’t free. So you know you can pick what everyone that’s the one. We have in here it doesn’t holder one so anyhow, what we’ve done is we’ve installed it and if we go to our plugins right here once again, I showed you where it was at you scroll down here, one more time get down there. I go past it. If I knew my alphabet, that would probably be a lot easier, so there it is SEO ultimate and we probably should change this one to a newer one, because this hasn’t been updated in a long time.

But it’s working so we’re not going to worry about it. Right now, so the next thing we’re going to do is we need to optimize something. So I’m going to come over here to my posts and let’s see here what we’ve got for post, I’m going to go all post and I’m going to pick this first one here a best way to make money from home. So we’re going to pick on this one here, so we click on that one now, when you’ve installed this plug-in, it’s going to give you this area right down here, which is your search engine listing.

So this particular one here is called. What are we talking about here? We are talking about best ways to make money at home. So what I do is I go to another tool I have now. I have a program called tube buddy installed on my youtube blog and it’s really cool, because what it does is it not only lets you know what the big searches are, because a lot of people say well. I want to get the search terms that have big searches.

That’s all I care about is big searches, but that’s not necessarily going to help you out. You need something, that’s more weighted, because what you want is you want something that has search term that doesn’t have a whole lot of competition so to buddy lets you do all that together. So if I click on to buddy here and I go to keyword Explorer, so I can type in here basically what my title was best way to make money from home, okay and then I hit enter now what it says.

This is actually a poor search term, because why the competition competition is so great. So what we want to do is you could do little things in here. You could put best ways, you know and that’s going to change it a little bit, not didn’t change it at all. Actually, you could change money to income. Ah, look what that idea that took it from a five to a thirty five, because it looks at all these weights here.

So we may want to change that whole thing to best way, best ways to make money or make income from home or from working at home as soon as that does see, we were at a thirty five right now with some of this proves it too. That’s a seven, so we don’t want that. Okay, we just want at home that’s much better and you could just try little things like we could try at home. So let me try at home, which is poor, so we were to go back to from and we’re at thirty five.

Thirty fives, not bad. You know, that’s that’s fair! They’re, saying that’s fair! I mean ideally you’d like to be in the green over here, but you can’t always do that and we could also change income to cash, see what that does poor again. So it’s income income is our term, so we’ve got that pretty much optimized now so we know that’s the term we want. So then we’re going to go back over to our wordpress whoops and get back to the right page.

Here we go back to our blog here and we’re going to type that in as our title, okay best ways to make money from home – and I may put in here simple steps because understand this – is what somebody’s going to see oops. This is what somebody’s going to see when they’re searching – and this comes up so we want them to read that and go yeah. That’s for me. So let me just clear this up like this best, okay, now down here in the description now, if you notice, I got forty nine characters.

I should and will put more up here, but I said let me do that right now: simple steps, anyone and okay. So now I’m in 63, so you want to get as close to the 70 as possible, not go over it. The reason you don’t want to go over is because it won’t show there’s no point so you’re typing in words for no reason nobody’s going to see them. So here we may put in here learn you can see. I can’t type. I still can’t that’s my big thing.

I could never type the simple and easy ways to make money and a large, and I can be a little bit more wordy here. Income from home, okay and I’ve got 81 characters. Follow these steps to instant success and I’m at 120 Kip, the secrets will say now: Oh one over looking at one over. So what could I do? I could change this to an and symbol that puts me at 139, so you can see what I’ve done here and I’m going to copy this here, I’m going to change the title of this particular.

You know that there and I’m going to probably change so I’m going to change this right here, two best ways to make income from home, simple steps. Anyone can do and the reason being is: that’s that’s more optimized, okay. So I’m going to go ahead and update this now and I’m going to show you how to actually updates live. Now you remember, we just now typed in this title and we typed in this description, so we’re going to actually go to the page now, and this is the actual page or this particular article resides and I’m going to open up the page source and I’m going To look for the title, which is command F and put title in there and, as you can see, it’s already there best ways to make income from home simple steps anyone can do.

This is what Google is looking for. So let me do description here and now and there’s my description. Learn the simple steps and easy ways who this is top. So we want to correct that to make money, and then this ampere sign is going to come up here and that that’ll say and a large income. This is just the way the coding does this. So let me go ahead and fix that thing. It’s always a good idea to go back and check what you typed, especially if you can’t type like me, so I’m going to go down here and says the top and it should say to here we go and don’t forget you always want to click.

This update right here too and don’t forget to put in your categories here, and I have a bunch of different categories here, so I’m going to also add this a couple different categories, I’m going to add it to let’s see here, lifestyle and online business. I think those fit pretty well I’m going to update then now every website is going to be different. As far as where you’re going to put this, you know, Shopify has their spot.

WordPress you’ve got to do a plug in and put in their spot. We have a Magento site, also in a Magento site, its built into it. So you know they have a spot for you to put in your meta titles and tags, but guys this is so important if you’re, if you’re posting stuff online and you’re failing – and I mean you are failing – you are failing to put in the the title and Description – and I just noticed one other thing – that’s 142 characters, that’s 140 and I said you’ll waste them.

So look at that. The good path learn the secrets. 135. Now we’re good. But if you’re not putting these titles description, there nobody’s ever going to find it just not the only way they would ever find. It is if you gave them the link and they went to it so you’re never going to be able to get additional people to your website, because it’s not searchable, you know, Google doesn’t have a way to show them a result.

If there is no result, it’s just it can’t be done now. You saw them instantly. These meta tags and descriptions were on my site and that’s great, it won’t instantly be on Google. The page has to actually get indexed, the spiders have to crawl it. They have to find it and it takes time, so you want to get these on your web pages as soon as possible, because this is the way that you’re going to be able to build your audiences through doing things just like this.

Okay guys, this is our obviously inner circle call now every now and then I will invite you know a few people in our call that are not inner circle members and you are welcome to ask questions. Also. I don’t want you to feel like you can’t ask questions if you’re not an inner circle, member though the audience is 95 % inner circle people. So if you’re in our inner circle you get access, obviously to all my courses, you get you know some one-on-one coaching.

You can submit stuff to me when I’ll show you what, but more importantly, you’re more likely to succeed. I mean, if you think about it, I’ve sold stuff online and I share the information with you of what works. So obviously, that’s going to help you plus the fact that you’re around all these other people that are doing the same thing and it’s just it’s a really good circle of people. So you know you want to check out junior inner circle, dot-com /and role, there’s a free article there.

It will tell you about the inner circle. What it contains, what you get you get 46 thousand dollars worth of free training and software in there. Then you have access to all this. That’s pretty amazing, just really for a few hundred bucks. So you really ought to check that out. If you’re, not a member and you’ve been sitting back and you’ve been thinking. Oh, my gosh, you know at some point I’m going to do that.

I’r sorry! This is the time really! You know if you keep waiting. What it’s doing is the money that you would be earning you’re losing every single month at this point because you’re just waiting, you know so don’t wait. Let’s move on here a little bit. I do want to go over which you can submit inner circle. You can submit ads landing pages sites, products, pricing, funnels any of your email subject, lines and the ideas, frustrations, failures, successes all these things can be submitted to us and we can help you out with them.

We actually have forms where you actually fill out. Those forms and submit that stuff, so that’s pretty cool. You can do that. That’s all part of the inner circle, of course, if you’re not part of the inner circle, you can’t do that. But if you are you’ll have access to that the best software I recommend to anybody out there is Cara. I do have a affiliate link here on the screen. I would highly suggest if you’re starting your business, to start with cart row.

I don’t get much from them if somebody buys it or anything like that, but I just know it’s going to be it’s it’s just so much easier for you because it’s like eight softwares and one you don’t have to buy membership sites. You don’t have to buy email providers, you don’t buy sales pages or funnel pages or click funnels or any of that stuff. It’s all built into Karcher. So I do recommend it and you know, like I said you get a one dollar free trial at bi, t dot, ly forward, slash cartridge upper case junior, so that’s my little commercial for Carter, but they’re really good.

I build all my stuff in there. So, let’s get into some questions now I know Jessica said there was a couple people already posting questions, I’m not going to be able to get to everybody’s question guys if you’re in the inner circle. Obviously, you can submit it to me and I’ll still answer you guys if you’re not in the inner circle, you will have to put it in that comment section there. Nobody sees your questions.

This is all anonymous. We have tons of questions in there right now. I know you can’t see them, that’s because the block, so you can’t see them but Jessica. Can you hit me with a couple of those questions? What we’ve got going on? Okay, that’s another tool. I have called keywords everywhere. You can google keywords everywhere. It’s a free! Google extension and what it does is it will let you know the amount of traffic.

That’s searching those keywords and it gives you suggestions and it tells you the cost of buying those keywords. If you’re running Google Ads that’s a great tool, I use it all the time. I love it because I’ll start typing something in and I think it’s like the best and then it’ll do a drop-down it’ll show you there’s a whole lot better so and what it’s based on is it’s based on actual searches on Google.

So it’s not like them. Saying this might be good, it’s literally what people have already searched for so I’ll. Let you know that so that’s keywords everywhere: free google extension. I highly recommend it. Okay, I’m sorry about that. So when we do the page source we’re going to control and then click right click, and when we do that, that’s on a Mac, control, right click and what that will do is it brings up a little box.

And let me actually show you that Christine you know one second hang on hang on, hang on, that’s not the window! I want. We just want a Google window, don’t we so go to this one here and we’ll type in I don’t know groceries. Okay, so we’re going to pull up some pages here and let me find a page that is actually a really real grocery store. Mmm, it’s heard of integral grocery store. Think about three pages in here: okay, groceries, apparel! The heck is that every dollar I’m able to pull up this page here, so this is a web page for it to have shown up in any search results.

I already know it has a meta title and, as I meta tag, if I control right click it this little box comes up here. You say that box and you have choices here. Reload save as print cast translate to English. I think it is analyze this page or view page source, that’s the one you want when I click on that. That’s going to open another tab next to it, and it’s going to bring up this page here, which is all but just stuff 1, and then what I do is I hit command, F, 1 Apple and I’ll put entitled okay, and if you notice below that it Just pulled up this here title lesson: 1: how to save $ 100 or more to grocery store title.

Ok below that. It’s got description at the end of the month, despite the lack of food and frig the grocery budget, blah blah blah blah blah. So if you notice that information is going to be, where is it in the search results exactly this right here lesson one had to say so what they’ve done is they’ve gone in there and they put in the title like I said, and then they here’s their Description right here and they’ve optimized, this pretty well, you know they got on.

I think the third page, something like that. So that’s all there is to that simple, simple, simple, good question: a really good question, because I didn’t know that it’ll be any unfamiliar all right. Let’s get back to Shaq here, Shaq wants to dance for you guys and so does the kitty can what else you got there Jessica? You know. Tags are a funny thing there it’s been going around for years. I think you should do him.

There was some talk that Google wasn’t using tags anymore, because people were overloading him, so they didn’t do it, but some of the search engines do – and I didn’t know everything you’re right Sean, but I would I would recommend, having your tags in there yeah. I think it’s a good thing. I have a tool called tube buddy and man they’re really important on YouTube. So yeah I would add tags. Definitely, yes, backlinks are another thing altogether and I could do a whole.

You know a training session on that and I might but we’re just covering the SEO today, and what Sean is talking about. Byuk links is where you know: you’ll have an article in another page, that’s related to yours and there’ll be a link, and when somebody clicks on it it comes over to your page or vice versa. You know you can have back links to other people’s page with your page. So that’s what a backlink is, and you know when you get into backlinks.

I don’t want to get too much on a tangent here, but when you get into backlinks they have to do with how related it is the authority of that page, in other words, how? Well, it’s trust if it was like a government page or something like that, then it’s going to have higher authority how many of these backlinks you have so just there’s a whole lot of training going on on that, but yeah backlinks is another way that you can Do you know, search engine Linda’s sizes is really good techniques and tools that work and are essential things well.

Thank you so much Linda. I appreciate that very much. Yes, it’s it’s good stuff and it actually does work, as I showed you with our page, we’re on number one out of eight million, so we did okay. Next, what do you do on Windows? What do you mean? What do you do? Do you want to Google? It for you get, you know any of these things. You could pretty much Google, you know, I think it’s command or couldn’t know it’s command on Apple, I’m not quite sure what it is on Windows.

Jessica’s checking that for you right now. I have another person in here saying: do we have to do SEO? No, you do not. It is not necessary. If you don’t want free traffic, you do not need to do SEO and somebody else is Bob saying it’s very time consuming. It is, but it’s there forever so once you’ve done it, you’ve done it. You know, and if you’ve got like three or four hundred pages, I get that that can be kind of daunting.

But what you want to do is, you know, like I told Jessica, I’m sure, she’s doing everyday working on our site. You know she does a few pages every single day and this gets in there and does a title. Does a description and it moves on through day, so you don’t you Ori. If you’ve got a whole weekend, you could just sit down and do your whole site. You know and just get it done and remember every time you add a page to SEO it and if you notice, like we had even SEO to our blog or excuse me, our blog, our categories, so that when we searched you know canned meat survival, it pulled Up our category of KM meats, so it’s not just the actual product page! You want also SEO.

You know your your categories of stuff on your page, that’s super important and Jessica, probably at time for one or two more questions over there. Oh you’re, trying to find have some fun view page source windows, okay, she’s. Looking for that, all right guys, I’m probably going to wind this down, and I really appreciate you guys showing up. I appreciate you being here. If you haven’t joined the inner circle, I highly recommend it if you want to move forward much faster, its Junior inner circle, comm /and role, in addition to that, if you’re, not a member of the art of e-commerce success Jessica, can you put the link to the Art of e-commerce success, that is, my Facebook group, if you’re, not a member of it, she’s going to put that in there.

I also have a book that shows you how to find products to sell online and if she would put that in that comment section also, that would be awesome so that you guys have that, and I think I could be wrong. I think that’s junior fisher book good night back on junior fisher book.Com. So that’s that’s a pretty cool thing. I also am working a lot on my youtube blog now. I would really appreciate, if you guys, and i’m going to downsize this for one second here, to find my youtube blog and I’d really appreciate it.

If you guys would subscribe to that blog. That would mean a lot to me. So let me tell you what that blog is and plus and plus and plus you’re, going to get a bunch of cool articles that you can read, which is a nice thing right and there’s my blog right there and we’ve got a little over two thousand subscribers To this blog already, so I’m going to put this link in our stuff here so that you guys can see, or can I put it in there? Oh, yes, messages! We get this in here, guys, one second, so there’s the link to my youtube blog.

If you would, if you would please go to that, I would really appreciate that, and you know subscribe to that blog like it read some articles just go through and binge this week and turn off Netflix and binge read my blog there’s a lot of good training. There and Netflix is going to take your money in my articles, are going to show you how to make money so just go. Do it go, do it go, do it important stuff, hey guys, I appreciate you showing up today it’s been an awesome day and I hope you have a great weekend if you’ve got spare time this weekend, a little work into your business don’t sit around all weekend.

The weekends are where your business is going to be made if you’re working a job during the week Jessica. You got the kind words or words of encouragement to these folks. Well so, on a PC you right-click ticket. What a PC you right! Click, ok, ctrl, F! Christine is how you actually pull up that search box, control, control, control, control. Alright, just got any cool words for the weekend. That’s going to motivate them and change their lives.

She started a new YouTube blog, a DIY blog. She also has what is she? What is your blog for pet parenting, which is teaching you add up the older pet and you going to put that in the comments too yeah yeah she’s, going to put that in there check that out. If you’ve got a pet she’s, an awesome awesome, awesome, dog trainer she’s got a really good group on Facebook. You can also join and what’s that group called the art of pet parenting, so you may want to check that out the art of pet guarantee.

You want to see some a Jessica stuff, she’s, pretty amazing, there’s some really cool stuff out there. I think you guys would enjoy it and she’s going to put those links in there and we’re still trying to figure out our lunch. We have not figured out our lunch yet heavily. We’ve got to figure that out she wants to go to a chain place. I don’t know, I don’t know, that’s a tough one man. We had we’re in San Diego with all these great restaurants.

You go to a chain place, that’s really tough! I think I think so what are your words of encouragement outside of head on over to your new blog head on over to your stuff? No, not an ad but words of encouragement, practice, patience, practice, common patience and you know that’s really good. I read the other day: people like Richard Branson and Elon Musk, and these people we were just just incredibly successful, the one trait that they all have.

Is they don’t get bugged over things? Do little things bug you to little things get underneath your skin do little things irritate you if so you’re preventing your own success. Imagine if you didn’t, let things bother you how much you would move forward and I can’t count how many times I’ve been working on something for a half-hour hour to three hours and I lose it and I used to get really mad about it.

And now I’m like yeah, I lost it, got to go back, got ta start again and if you can work on that attitude and it doesn’t come easy for anybody, don’t come easy for me. You know I get irritated, but if you can develop that – and you can work on that, that is one trait that is, you know almost found in all these super successful people. Is they don’t flip out? They just you know they go well. Okay, move on next, so that’s what you got to really do to be really successful, which god I got it got to develop that attitude.

So I would say: do that this weekend, important stuff, good advice, Jessica! Alright, you guys have a great weekend and we’ll talk to you real soon. You don’t think about my guys. Talk to you later, hey thanks for reading my article, don’t forget to subscribe to my blog and click that little bell right there. So you can be notified every time. I do a new article also click on one of those articles.

There keep reading on my blog

 

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Beginners guide to email marketing in Kartra – Send Kartra email, step by step – J.R. Fisher

R. Fisher. I’ve been selling Online since 2009, I’ve sold millions of dollars worth of both digital and Physical products and I learned a few things along the way, as a matter of fact, I had my branded products on thousands of websites, including Walmart, so we’ve Done a lot of sales now, on this blog, what I basically do is, I just show you What we did to make these sales? Okay, so I teach you how to start run and grow.

Your online business – and I also want to give you another bonus in the Description below I have a $ 97 ecommerce course. You can get absolutely free. All You have to do, is click the link and read it no credit card required. Now I Want to hear, have you done any email marketing already put your comments. Below I want to hear what you’ve done, where you’ve done it, the results are Gotten, and also, if you have any questions, feel free to put those Questions in there I’ll be happy to answer them.

Alright, let’s get started. First thing you wouldn’t do if you’re brand new here is to subscribe to my Blog, ok, that’s super-important! You know if you haven’t subscribed yet You’re going to miss out on some really good stuff, so go down there hit that Subscribe button now, next to it, there’s a little bell: you want to click on it. We Rang the bell, and once you do, that, you want to turn on all notifications that Way, you become part of my family, the Fisher family, the VIP group.

That knows About these articles way before anybody else, because I can actually notify you When you do that super important all right, let’s jump right into this. Let’s Get into Kartra and let’s look at the way that we’re going to send emails. Inside a courtroom, I’m going to tell you I’ve been doing this since 2009. I’ve Used a lot of different pieces of software, then by far Kartra, does more For our business of anything else, when we switched over to character, we Actually cancelled eight different pieces of Software, because Kartra did all those things for us.

So if you’ve already got Kartra great, if you don’t there’s a link below you can read a article. It’s Free, you don’t need a credit card to read the article and once you’ve read The article, if you do want to get a trial of Kartra, you could actually get one for Just one dollar now before I started sending emails, I got Kartra all set up. And I’m going to tell you you want to do that. You know you want to.

You, know, set Up all your list in there, you want to establish your payment. Integrations. You Want to do all the stuff, then you need to do to set up your Kartra account. I’r Not covering that in this article we’re just covering emails, but I’m assuming That you’ve got all that done because you don’t want to send emails out if They click and they can’t go to a page and nothing works. Okay, so make sure you Get all that set up first now, once I did that, of course, I set up my pages where They could click on it and they actually goes to a page and there’s actually a Product there can they can actually buy that product, so you have to have that.

Done before you set up these emails because you’re going to have them, click and Go somewhere now now I say that, but that’s only if you built a big Kartra If you’re sending them to like a WordPress website or Magento or Shopify Then you don’t have to worry about that. You can just put that link in there and Send them to that page now you want to start with your leads. Okay, so before you Can even send an email and Kartra you need somebody to send it to somebody to Receive it, so you can upload those two Kartra and they have a little bit of A lag maybe a day or two before they’re actually going to approve them, but you can Just upload all your leads to Kartra and then don’t forget to tag them me.

They Even have different products, you have different businesses. I know I have a Couple different businesses in there, so we have those people categorized in There so the emails go out to the right people so make sure you’re setting up All your tags, you’ve tagged them properly, buyers, non-buyers people who Downloaded stuff, that’s like the thing, and you have all that set up first, that Way, you’ll have all that done.

When you go to send your email, you can send it. Based on those tags, cuz you’re going to need to do that now, if you need to Collect leads: you can also do that in Kartra, I’m not covering it in this article. I’r covered emails, but you can set up opt-in forms in Kartra and you can Actually start building your email list and once you build it and they opt-in in Kartra they automatically get put on list, so you don’t have to worry about That it’s an all maduk thing now before you send these Broadcasts before you send these emails make sure if you’re uploading, your own List then you do it at least a day or two in advance since they’re there, when You want to set it out because there is that lag before they actually go into The system now you may find this irritating and I get it, but it’s really Super important because Kartra is worried about deliverability and if they Don’t go through these lists and make sure they’re done properly.

Then your Emails aren’t going to get delivered, so we want to make sure that that is done. And they’re actually doing that for your benefit, I’m going to send a broadcast so The first thing I’m going to do is I’m going to go over to my campaign. So let’s Take a look at that real, quick, it’s on the left hand side and then you tap Campaigns at the very top of the page, and then you select broadcast below so You can see that there once on the correct page, I simply tap the green plus Button and that green plus button is going to be on every single one of your Kartra pages, when you’re starting out, so you know whether you’re building a Sales page whether you’re doing email sequences, whatever you’ll, always have That green plus button, so that’s where you want to start off there.

So then Kartra is going to take you to another page and it’s going to have your Automations, your send your schedule and all your finishes and all the things you Need to do let’s go over and take a look at that now I’m going to choose to send my Message through an actual email, you can also send it through an SMS, which means It’s going to go to people’s phones, you’re going to need to use something like Twilio Or next mo or troppo, or something like that and you’re going to have to Integrate it, if that’s what you’re going to do, the next part you’re going to come to Is the send from area? This is actually the email that they’re going to see that it Actually came from and should they respond, the laxing respond to this email.

Too, once you build your email list within Kartra, you can choose who it’s Going to go to you’re going to get this drop-down and you can choose, you know: All types of different things, if you don’t have your list really built that Much yet you want to send it to everybody in the database, then you’re Going to click and I’m going to show you on the screen here: real quick you’re going to Click where it says everybody in my database, but you can also click on, has Opened email has not opened email that type of thing now the cool thing is Kartra is actually going to tell you how many leads you selected once you did.

That so you’re going to know upfront how many people is going to go off to now. Here’s a screenshot of that it says five leads selected. Five emails filled in None of them are blocked and five total to sins. So before you send you’re going to Know how many emails going to actually go out now? The next thing you can do is A be split test, so you know you can have two different emails going out depending Upon what you want to send you know, maybe you want to test one message in One different message in the other one now will tell you when you’re, when You’re testing, you only want to test one variable, so maybe it’s the headline.

Because you’re trying to increase open rate, but the email is identical. If you If you change the headline and the email you’re not going to know, you know which Email is better if you have the same exact email in two different headlines: You’re going to know which headline got them to open it more than the other one. So make sure you do that now you can also toggle between basic and advanced Now, when you do that, that’s going to give you some different options that Don’t forget, you got ta, have links in those emails when you’re sending those Emails out the whole point is to get them to click and go somewhere and do Something whether it’s a download, whether it’s to read your blog, whether It’s to buy a product, so don’t forget to put those in every single email now, once You do about one email, then you do your other email, maybe changing the headline.

So that you can test the difference in those headlines now, if you go into the Advanced setting on these emails, you can actually change components like Templates for your emails in there in colors and backgrounds, and that type of Thing: here’s a screenshot of what that looks like and you see you have design Templates right there, you have full templates, my templates, so it gives you That added feature right there now here’s an example of one of the emails Here and some of the things that you can do with it and if you notice, you know, The font really stands out well here, because the background color is Different and you can do a lot more with it if you’re in the advanced now there Are schools of thought that say? Well, you know email should be basically should Look like every other email they get from their friends and that type of Thing we tend to use just black text on a white background and I’ll put some Images in there every now, but those seem to convert better for us.

Than anything else, these take a lot more time to build ones like this, but if That’s what you want to do. You can certainly do that in culture now, one Thing you want to be careful about, is don’t click the X or delete button, an Email editor, unlike building pages and other things, In Kartra, where you can just hit the go back button once you click, the lead is Gone, you can’t go back so you’re going to lose everything.

You worked on. I’ve Written my two e-mails: does that mean I can go ahead and send them now? No, not Quite because what we have to do now is decide what percent of these emails are? Going to go to one group versus the other group, the percent has to add up to 100 %, so you know, maybe you want 50/50 split. Maybe you’re really concerned that This one emails not going to do well, so you only want to put ten person in that Then you would put 90 percent the other one either way.

You’ve got to make that Decision at this point, what is the percentage of split now, if you’re, using Any type of dynamic variables – and what I mean by that is it changes each time an Email goes out, so I may have deer and then put it in first name right. There And it’s going to fill in John or Bob or Becky or whoever it is. When do you send Out your test, email, which you should every single time, it’s going to say, dear Test in that particular area right there, so keep that in mind now, once you play Around the park for a little bit and you see what an automation is you’re going to Understand that, but you got to get in there and kind of work with it a little Bit I know initially when I looked at it, I’m Like what the heck is that? What does that mean? But now I know it and I understand it so it just takes some time and don’t quit.

You know just keep working you’ll get this stuff. I know it seems foreign to You, but it only seems foreign to you cuz, you haven’t done it once you’ve done it. A few times it’s going to seem very commonplace, so number one I can set up. An automation to go out to people who have not opened my emails after a Hundred hours, okay, I can send them a whole different email that may make them More likely to open it, maybe I can change the subject line.

Do something Along those lines, so those automations are really helpful. For cleaning up your list and getting people to open your emails when they’re Not opening them now you can also break these into lists. So number two is: if a Lead has actually opened my email, I may add, Them to another list, because I know these people are interested in my Product or services now here’s an example right here: you don’t have to do.

This, but you probably should it’s a it’s a helpful way to further segment. Your Leads by setting up these automations, so you can see here. We’ve got a couple: Things set up early holiday, painting announcement within a hundred hours if You know the lead does not open that particular one then subscribe the lead. To the list ignored, email, okay and then we have some different emails that go Out on that, and then the second one says that lead opens email, early holiday, Painting announcement: okay, subscribe them to the list: open email, And then we can send them a different automation now, at this point, Everything’s set up, I can go ahead and get ready to send out my emails now.

The Cool thing with Kartra is: I can set it up to go out right now. I can schedule it. For another day now, keep in mind the way the time works in Kartra. It’s always Set on Eastern Standard Time, so if you’re in the West Coast like we are, we Are three hours behind them? So you know if I want to send an email at you know: 12:00 noon, I’m going to need to send it for 3:00 p.M. In the afternoon. It’s all going to be settled Eastern Time, so you can do that and the last Thing you can do is if you’re working on an email and you’re not ready to send it.

You want to do some more stuff to it. You can just save it as a draft. Now the cool Thing is once you’ve sent ten broadcast in Kartra. It will start to suggest to You the best time of day and week, a month of when to send out your emails. That’s a good overview on the emails. I will tell you there’s a lot more to Learn in Kartra, I have a lot of articles on this blog that are going to teach You those things, but that’s a good starter right.

There you’ve got to start Sending emails you got to start making money now, if you enjoyed this article, do Me a favor subscribe below, if you haven’t done so, don’t forget turn on Notifications, click that bell and turn on all notifications. You’ve become parts The VIP people, that’s right, the Fisher family and you will be notified in Advance, I do a article or when I go live also Don’t forget to put your comments below what did you like about this article? Would You dislike about this article.

What do you want to know about? You got a question. I’ll be happy to answer it, for you put your comments below, don’t forget to Do that also, I have a three ninety seven dollar value, ecommerce course below all You have to do, is click and learn. You can get access to that and you don’t Even need a credit card, hey thanks for reading this article. I appreciate it and I’ll see you in the next one

 

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Online Marketing

How to write high converting landing page headlines like a pro – J.R. Fisher

These headlines, like a pro and get real results and more sales and we’re Starting right now, hey I’m J.R. Fisher. If you haven’t Already subscribed to my blog: do so right now go down there and hit that Subscribe button and don’t forget, you want to smash that Bell button and you Want to turn on all notifications, if you do that, I can tell you every single time: I do a new article, hey I’m J.

R. Fisher and on this blog all we do is talk. About starting running and growing your online business, now I’ve been selling Online since 2009 and I’ve sold millions of dollars worth of products, both Physical and digital – and I share with you all those techniques on this blog So you can get real results too. At the end of this article, I’m actually going to Give you a course it’s an e-commerce course and it’s a $ 97 course, but you can Get it absolutely free for a limited time, I’ll, put a link in the description See and grab that now, let’s talk about these headline things on your sales: Pages they’re super super important.

If you don’t do this right, if you don’t get This right, you don’t make any sales, but if you get it right, you can make a lot. Of sales and a lot of money, let’s get started, Now the one thing I do want to share with you is: we use a landing page. Builder, that is built within Kartra Kartra is our email provider, our Membership site our help desk site, it’s everything to us and if you’re Interested in a software like that they can do all this and help you make these Landing pages, I’m going to put a link in the description below look for the Kartra link and when you click on that link, it will take you to a article.

You don’t Have to opt-in, you don’t need a credit card, or any of that you can read the Article and it will show you all the things that Kartra does, including Building these landing pages and helping you have better headline: And you can also get a trial if you’re interested for $ 1. So if you want to try It out try it out for a buck. That’s our affiliate link below here’s. The really cool thing headlines are so super important and the fact is changing.

A headline can change your results: 10 to 30 percent, with just a simple headline: Change now, if you think about that, that’s a lot more sales, a lot more money, In your pocket so headlines are super super important and here’s. The cool Thing about changing your headline, it’s easy! It takes no time whatsoever to Actually, change a headline on a landing page. It’s one of the simplest things you Can do it doesn’t require any new design, it doesn’t require colors or images or Anything it’s just a headline.

Here’s the cool thing about headlines. It’s better! To copy then to create now, why do I say that? Well, because a lot of headlines can Be put into certain categories and they just seem to work an Israeli research Team actually took 200 of the top headlines and they found out that they All fell within about 6 different categories. So, if you do your headlines, And you put them into one of these categories: you’re likely to succeed now.

This is really good news for you, because you can basically take the same headline. That’s out there and just rework it a little bit and you could use it for your Business, you don’t have to come up with any new ideas or really creative ways to Do stuff you can just use what’s been working for years and years and years, Now, if you’re looking to kind of get unstuck, when your headlines, here’s five Places you can do it okay, so here’s the five basic proven conversion boosting Headline formulas: the first one is a testimonial okay, so you want to steal.

The perfect headline directly from your customers – mouth, that’s the best headline. Of all, is your customers, testimonial people believe in testimonials more than Any other thing that you could put on a page, the next one is the cliffhanger. You Want to give them a teaser, so you want to hold back the rest of the story to Get them to click, that’s a great headline, and it makes them want to Complete what they’ve already started number three is a value proposition here.

Is where you’re going to highlight how you uniquely solve a difficult customer Pain point, so the best thing to do is list out all the different pain points. That you’re going to have a whole bunch of headlines based on Those number four is called a listicle and basically it’s a hat or secret or a Promise of a simplistic way to fix things in a chaotic world and of course, The last one, we all know we all love, and that is the how-to.

So this get your Customers from point A to point B, with a simple step by step process: you’re Showing them how to complete how to do something: how to achieve something? How To headlines have been around for years and years, so let’s talk about each one: Individually, first off the first one is a testimonial and basically, as a Testimonial is just kind of reverse engineering what we already know so, if We see somebody else using a product and they’re getting results on it.

We tend to Attach our emotions to that particular person and how they got these results. And if we see several people got good results from a product, we’re much more Likely to buy it than anything else now. You’ve probably seen this in TV ads Newspaper ads radio ads, they almost always have a testimonial. If Somebody who’s used that product and got the results that you want to get. Okay, Here’s a good example right here: this is speaking to people suffering from Alcohol or substance abuse, who may not exactly want to admit equate yet: okay, Did rather be difficult, so instead joanna browsed through customer reviews, On amazon to finally land on the perfect headline variation, they switched gears From your addiction ends here to the new headline, if you think you need rehab and You do they saw 400 % more clicks with 20 %.

More leaves by changing that one Headline now we do see the most popular headlines over and over again and one of The first two words that works in most headlines is in this cliffhanger formula: Where it says this is this: is legion tably that something else is coming and If I say this is how or this is when – or this is what people are going to want to, Read that sentence a little bit further to find out what’s going on in to Complete that cliffhanger in their mind, okay, for example, here’s one of my Favorites right here, this stunning birth photo captures something that occurs in Less than one in 80,000 births, oh my gosh, the best headlines tend to be The most specific, when heightens with the realism and intrigue incorporating Body language like stunning birth photo and occurs in less than helps, reinforce.

The element of surprise, which is the perfect pattern interruption to halt Scanning multitasking or the readers from looking at other things, this also Further incorporates the quantitative numbers which we’ll explore more in Detail in the next section less than one in 80,000, my god that makes the headline Incredibly, irresistible now piggybacking on successful brands instantly. Add Credibility to the headline, while at the same time creating an open loop in the Back of your mind, that needs to find out how to emulate these successful brands.

Now we infuse the headline with curiosity rather than over by me. Language too many marketers rush into the sale in the headline before they’ve Generated sufficient reader interest, so the original headline here wasn’t bad Okay, improve your traffic and rankings with An SCO Moz probe membership, not bad. That was the old headline, but check out the New design headline right here with eBay, Disney and Marriott needed SEO help Here’s what they do, okay, so now what we’ve done is we’ve kind of fused, our Company with a big brand and if the big brands are doing it, maybe we should do It too, the next one, is the value proposition.

Now it could be something That really fixes a big thing in somebody’s life like losing money or Gaining money – or it could be a simple thing in their life like feeling better About themselves, the real trick is trying to figure out What the biggest problems and people’s lives are and you providing a product or Service that can make it quicker, better, faster or easier for them to fix that Problem now this isn’t a new thing.

This has been done for years and years and Years, remember, although these arguably most famous and successful headline, I Love this at 60 miles an hour, the loudest noise in this new rolls-royce Comes from the electric clock: here’s an example right here of six different Pay-Per-Click headlines for a dentist marketing experience landed on one Winner that resulted in a seventy two point: seven, six, lift and conversion rate Dental plans for eight dollars and 33 cents a month that was short and to the Point and at the end of it it said acceptance guaranteed so that pretty Much covered all the problems that somebody would have another way of doing.

This is to stick out from all your competition, ignore the negatives and Actually go for the positive points. This is a great example of an ad here. It has A little fear in here, but it also says, hey: we can help you out. Breast cancer Screening, only 15 % of women live five plus years with late detection, get Screened so it’s quick and to the point headline formula number four: the Listicle people love lists.

If you could put a list in a headline and draw in Their attention you’ll definitely get clicks. By doing this particular method. Here’s a perfect example of a listicle that uses this particular technique from The Motley Fool in this particular one right here: they actually just call it Out middle-class millionaire makers, three stocks Wall, Street’s Too, rich to notice now, if you notice a lot of these lists that work out really Well or odd numbers, I’ve noticed that when I’m optimizing headlines and I’ll Put it into a headline optimizer, it’s the odd numbers that come up as Something that works, whether it’s three five, seven, nine eleven all those numbers Seem to work really well and they draw in people’s attention and it makes them Want to here’s an example right here: five Critical questions that will change your financial future, three stocks that will Help you retire rich and secure your future with nine rock-solid dividend.

Stocks, all of those use that odd number type of method, according to a study that Was conducted by Outbrain, they figured out that odd number listicles outperform Even number ones by as much as 20 %, also something you may not have noticed, but Having a colon in a headline can boost conversions by as much as nine percent Just adding a colon in the last headline formula number five is the how-to type Of headline how to headlines, adding how-to in front Of your headline can boost your conversions by as much as 17 %.

Now you Don’t have to take this too literally, you can actually remove the how to check Out these headlines here, number one businesses grow faster online number: two Online advertising that works number three get found faster number four Create a web page for your business: these are very simple type of headlines. But they work very well even with the help, but you could add that in there Here’s another example right here: control passionate about betting.

We are Variation make more money on your bets, get free betting tips, variation number Two stop losing money on your bets, get daily betting tips. Now these two Variations emphasize different things, the first is a benefit and the second is Less than version, but both or how to headline formats that still outperform The control variant by as much as 41 % and 11 % respectively, so you can see in All these headlines and all these types of headlines how all these changes can Make a major difference in your sales and profitability.

Try some of these out See how they work for you and let me know in the comments what worked: what Didn’t work, what kind of headlines are you using put those in the comments for Me now, if you enjoyed this article, I want you to subscribe. Click that button down There that subscribe button and don’t forget Bring the bell: you got to smash the bell notification. If you do that, then I can Notify you, if you turn on all notifications, there’s a second step to This you got to turn on all notifications and when you do that I’ll Email you every single time because you’re going to be on my VIP list and You’ll know about these articles before anybody else does pretty cool right now.

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