These headlines, like a pro and get real results and more sales and we’re Starting right now, hey I’m J.R. Fisher. If you haven’t Already subscribed to my blog: do so right now go down there and hit that Subscribe button and don’t forget, you want to smash that Bell button and you Want to turn on all notifications, if you do that, I can tell you every single time: I do a new article, hey I’m J.
R. Fisher and on this blog all we do is talk. About starting running and growing your online business, now I’ve been selling Online since 2009 and I’ve sold millions of dollars worth of products, both Physical and digital – and I share with you all those techniques on this blog So you can get real results too. At the end of this article, I’m actually going to Give you a course it’s an e-commerce course and it’s a $ 97 course, but you can Get it absolutely free for a limited time, I’ll, put a link in the description See and grab that now, let’s talk about these headline things on your sales: Pages they’re super super important.
If you don’t do this right, if you don’t get This right, you don’t make any sales, but if you get it right, you can make a lot. Of sales and a lot of money, let’s get started, Now the one thing I do want to share with you is: we use a landing page. Builder, that is built within Kartra Kartra is our email provider, our Membership site our help desk site, it’s everything to us and if you’re Interested in a software like that they can do all this and help you make these Landing pages, I’m going to put a link in the description below look for the Kartra link and when you click on that link, it will take you to a article.
You don’t Have to opt-in, you don’t need a credit card, or any of that you can read the Article and it will show you all the things that Kartra does, including Building these landing pages and helping you have better headline: And you can also get a trial if you’re interested for $ 1. So if you want to try It out try it out for a buck. That’s our affiliate link below here’s. The really cool thing headlines are so super important and the fact is changing.
A headline can change your results: 10 to 30 percent, with just a simple headline: Change now, if you think about that, that’s a lot more sales, a lot more money, In your pocket so headlines are super super important and here’s. The cool Thing about changing your headline, it’s easy! It takes no time whatsoever to Actually, change a headline on a landing page. It’s one of the simplest things you Can do it doesn’t require any new design, it doesn’t require colors or images or Anything it’s just a headline.
Here’s the cool thing about headlines. It’s better! To copy then to create now, why do I say that? Well, because a lot of headlines can Be put into certain categories and they just seem to work an Israeli research Team actually took 200 of the top headlines and they found out that they All fell within about 6 different categories. So, if you do your headlines, And you put them into one of these categories: you’re likely to succeed now.
This is really good news for you, because you can basically take the same headline. That’s out there and just rework it a little bit and you could use it for your Business, you don’t have to come up with any new ideas or really creative ways to Do stuff you can just use what’s been working for years and years and years, Now, if you’re looking to kind of get unstuck, when your headlines, here’s five Places you can do it okay, so here’s the five basic proven conversion boosting Headline formulas: the first one is a testimonial okay, so you want to steal.
The perfect headline directly from your customers – mouth, that’s the best headline. Of all, is your customers, testimonial people believe in testimonials more than Any other thing that you could put on a page, the next one is the cliffhanger. You Want to give them a teaser, so you want to hold back the rest of the story to Get them to click, that’s a great headline, and it makes them want to Complete what they’ve already started number three is a value proposition here.
Is where you’re going to highlight how you uniquely solve a difficult customer Pain point, so the best thing to do is list out all the different pain points. That you’re going to have a whole bunch of headlines based on Those number four is called a listicle and basically it’s a hat or secret or a Promise of a simplistic way to fix things in a chaotic world and of course, The last one, we all know we all love, and that is the how-to.
So this get your Customers from point A to point B, with a simple step by step process: you’re Showing them how to complete how to do something: how to achieve something? How To headlines have been around for years and years, so let’s talk about each one: Individually, first off the first one is a testimonial and basically, as a Testimonial is just kind of reverse engineering what we already know so, if We see somebody else using a product and they’re getting results on it.
We tend to Attach our emotions to that particular person and how they got these results. And if we see several people got good results from a product, we’re much more Likely to buy it than anything else now. You’ve probably seen this in TV ads Newspaper ads radio ads, they almost always have a testimonial. If Somebody who’s used that product and got the results that you want to get. Okay, Here’s a good example right here: this is speaking to people suffering from Alcohol or substance abuse, who may not exactly want to admit equate yet: okay, Did rather be difficult, so instead joanna browsed through customer reviews, On amazon to finally land on the perfect headline variation, they switched gears From your addiction ends here to the new headline, if you think you need rehab and You do they saw 400 % more clicks with 20 %.
More leaves by changing that one Headline now we do see the most popular headlines over and over again and one of The first two words that works in most headlines is in this cliffhanger formula: Where it says this is this: is legion tably that something else is coming and If I say this is how or this is when – or this is what people are going to want to, Read that sentence a little bit further to find out what’s going on in to Complete that cliffhanger in their mind, okay, for example, here’s one of my Favorites right here, this stunning birth photo captures something that occurs in Less than one in 80,000 births, oh my gosh, the best headlines tend to be The most specific, when heightens with the realism and intrigue incorporating Body language like stunning birth photo and occurs in less than helps, reinforce.
The element of surprise, which is the perfect pattern interruption to halt Scanning multitasking or the readers from looking at other things, this also Further incorporates the quantitative numbers which we’ll explore more in Detail in the next section less than one in 80,000, my god that makes the headline Incredibly, irresistible now piggybacking on successful brands instantly. Add Credibility to the headline, while at the same time creating an open loop in the Back of your mind, that needs to find out how to emulate these successful brands.
Now we infuse the headline with curiosity rather than over by me. Language too many marketers rush into the sale in the headline before they’ve Generated sufficient reader interest, so the original headline here wasn’t bad Okay, improve your traffic and rankings with An SCO Moz probe membership, not bad. That was the old headline, but check out the New design headline right here with eBay, Disney and Marriott needed SEO help Here’s what they do, okay, so now what we’ve done is we’ve kind of fused, our Company with a big brand and if the big brands are doing it, maybe we should do It too, the next one, is the value proposition.
Now it could be something That really fixes a big thing in somebody’s life like losing money or Gaining money – or it could be a simple thing in their life like feeling better About themselves, the real trick is trying to figure out What the biggest problems and people’s lives are and you providing a product or Service that can make it quicker, better, faster or easier for them to fix that Problem now this isn’t a new thing.
This has been done for years and years and Years, remember, although these arguably most famous and successful headline, I Love this at 60 miles an hour, the loudest noise in this new rolls-royce Comes from the electric clock: here’s an example right here of six different Pay-Per-Click headlines for a dentist marketing experience landed on one Winner that resulted in a seventy two point: seven, six, lift and conversion rate Dental plans for eight dollars and 33 cents a month that was short and to the Point and at the end of it it said acceptance guaranteed so that pretty Much covered all the problems that somebody would have another way of doing.
This is to stick out from all your competition, ignore the negatives and Actually go for the positive points. This is a great example of an ad here. It has A little fear in here, but it also says, hey: we can help you out. Breast cancer Screening, only 15 % of women live five plus years with late detection, get Screened so it’s quick and to the point headline formula number four: the Listicle people love lists.
If you could put a list in a headline and draw in Their attention you’ll definitely get clicks. By doing this particular method. Here’s a perfect example of a listicle that uses this particular technique from The Motley Fool in this particular one right here: they actually just call it Out middle-class millionaire makers, three stocks Wall, Street’s Too, rich to notice now, if you notice a lot of these lists that work out really Well or odd numbers, I’ve noticed that when I’m optimizing headlines and I’ll Put it into a headline optimizer, it’s the odd numbers that come up as Something that works, whether it’s three five, seven, nine eleven all those numbers Seem to work really well and they draw in people’s attention and it makes them Want to here’s an example right here: five Critical questions that will change your financial future, three stocks that will Help you retire rich and secure your future with nine rock-solid dividend.
Stocks, all of those use that odd number type of method, according to a study that Was conducted by Outbrain, they figured out that odd number listicles outperform Even number ones by as much as 20 %, also something you may not have noticed, but Having a colon in a headline can boost conversions by as much as nine percent Just adding a colon in the last headline formula number five is the how-to type Of headline how to headlines, adding how-to in front Of your headline can boost your conversions by as much as 17 %.
Now you Don’t have to take this too literally, you can actually remove the how to check Out these headlines here, number one businesses grow faster online number: two Online advertising that works number three get found faster number four Create a web page for your business: these are very simple type of headlines. But they work very well even with the help, but you could add that in there Here’s another example right here: control passionate about betting.
We are Variation make more money on your bets, get free betting tips, variation number Two stop losing money on your bets, get daily betting tips. Now these two Variations emphasize different things, the first is a benefit and the second is Less than version, but both or how to headline formats that still outperform The control variant by as much as 41 % and 11 % respectively, so you can see in All these headlines and all these types of headlines how all these changes can Make a major difference in your sales and profitability.
Try some of these out See how they work for you and let me know in the comments what worked: what Didn’t work, what kind of headlines are you using put those in the comments for Me now, if you enjoyed this article, I want you to subscribe. Click that button down There that subscribe button and don’t forget Bring the bell: you got to smash the bell notification. If you do that, then I can Notify you, if you turn on all notifications, there’s a second step to This you got to turn on all notifications and when you do that I’ll Email you every single time because you’re going to be on my VIP list and You’ll know about these articles before anybody else does pretty cool right now.
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