Online Marketing

Top 10 Restaurant Marketing Strategies That WORK in 2020 & Beyond | Start A Restaurant Food Business

Today we’re going to be talking about the Top 10 marketing strategies for your food and beverage restaurant. So then that way, You can have lineups out the doors. People begging to give you money because of how much They want to have your restaurant and your offerings A lot of times. We are spending thousands Of dollars getting people to be able to do our Instagram. Write captions for us and create content for us. Actually, you know what? Check out this article! We’re talking about how do you create a month of content, all in one day. By yourself, without paying thousands of dollars for these different Agencies that we’re talking about.

Anyways today we’re going to be talking about these top 10 strategies that are going to be timeless, for you We’re not talking about something, that’s been Working in the past, We’re not talking about something. That’S working, In 2017,,’18,’19, whatever the case may be, We’re talking about strategies, that’s going! To be timeless that you can be able to use for years to come So make sure you guys buckle up and start Taking notes because we’re going to be diving right in The number one marketing strategy are review.

Sites review sites like Yelp and Google, Because when we are deciding where to eat, There are three places that we look at First of all, is the word of mouth. Second, is through that restaurant’s social Media platform And thirdly, it is through review sites According to a very, very prestigious study. More than 35 % of the people that are deciding where to eat they go on and review sites. Before they make that decision, And what that means is that a lot of the times If you do not pay attention with how intentional you put up your content, if you do not pay Attention to engage with your feedback and with your reviews, then you’re missing out A lot of customers and potential people that are going to be able to enjoy your food and Beverage establishment In today’s world review sites play such a Crucial role in people’s decision-making process, So just think about the last time you chose Where to eat, You probably went on your mobile, You probably searched up the restaurant and The first thing that probably popped up would be the review site.

You read it And if it’s no good, then the review site Would be reviewing similar restaurants around the area And in turn you are so unforgiving. You would just click on that. Competitor’S Restaurant And when you click into it and you see a 4.5 star or you see a 3.5 star And you read some of the comments and you’re Like “, Hey, you know what They actually have really cool offerings. But their service is not that great, But hey, you know what Their owner is actually replying to it and They have a legitimate reason of why it is at 3.

5 stars.” And in turn, you’re going to be able to actually Make that decision right there and then This is the power of review sites Like it or not. This is what people rely on When they have a decision to make whether they come and consume at your restaurant or Your competitor’s restaurant, So if you have a bad review on your site, Make sure you guys reply to that If you have a good review, make sure you reply? To that as well, So how do you reply to bad reviews You’re, like “, You know what I can actually acknowledge when people say My stuff is good, but how do I reply to a bad review?”? Well, if the bad review is warranted, make Sure you guys acknowledge that and provide a solution to fix that, For example, if someone came into your restaurant Waited for 45 minutes and told you that they had a bad experience.

That’S the reason why They gave a two-star, then! Yes, you can own up to that and say “! Sorry about your experience! Sorry about this Because of the fact that our chef got into An accident he didn’t come in on time and that’s why we were super short-staffed that Day In the future, we’ll make sure that we let Our customers know so that way they can manage their expectation a little bit better.”.

That itself is a legitimate response and people Are much more forgiving if it’s authentic to actually what’s happening and people are Actually owning up to their mistakes, On the other hand, if this bad review was A troll, if that all they’re saying, is giving you a one-star saying they disliked their Customer service – and they didn’t really say too much, then you know what Feel free to troll back in the reviews.

Tell them “ Hey! You know what, If you want to try out our competitors here, Is the address of our competitor.”, Something along the lines to show the character? Of your business to show the other people that you’re not scared and you’re, confident In your food, offering That’s how you’re going to be able to take Care and take your review sites and intentionally provide that experience for your customers, So in turn giving them a much better decision-making.

Process So now that we know the importance review, Sites make for a customer’s decision-making. We need to have much more reviews. Okay And a lot of times how you get more reviews is by incentivizing Your customers, Whether if, for example, they write your view, Then they get an appetizer right, an honest review And when you’re able to incentivize your customers, To get something in return for them to write; something; that’s honest about your food and Beverage establishment a lot of times, they’re going to write their reviews.

Ask your customer to write your review And when you ask them to write your review. They’Re much more prone to be able to write for it. When you ask you shall receive okay, If asking doesn’t work, incentivize them with An appy with a free drink with a dessert, whatever the case may be. This itself is a really really underrated. Marketing strategy that not a lot of people use So make sure when you guys go out there to Market for your food and beverage establishment to always incentivize people to write reviews, For your site, Because when it comes down to it, would you Choose someone that has a four-star review with only two feedback, or would you be able To choose some restaurant with a 3.

5 star, but has 4,000 reviews That itself is much much more authentic when There’S more reviews for your food and beverage establishment, The second marketing strategy for your food And beverage is to have amazing, beautiful photographs, And what I mean by that is so many restaurants. Actually skip out on this fact: They actually just take their iPhones. They Just go around their shop and just take the pictures of their food, their restaurants, And they just post it online.

This itself does not work in today’s age. A lot of our customers once again, the decision-making Process really comes back down to how pleasantly they interact with your food and beverage. Establishment on their phones – Okay, That’s because when we are always outside We’Re trying to figure out where to eat with our friends with our loved ones. We re on our phone trying to figure that Out And if the pictures does not do the real thing, Justice, then, how are people going to be able to actually know and want to or be tempted? To come and try out your place at all, They won’t be tempted, So make sure you invest in a professionally Done shot Because at the end of the day, if you already Invested tens of thousands of dollars on renovating your shop in marketing in equipments in Hiring staff: what is another few hundred bucks for professional shots of your menu? Of your interior of your staffing, This itself goes a long wait.

So do not oversight! And underrate the importance of professionally-made photographs And having a beautifully set of pictures does Go a long way Because, for example, if I want to be able To wine and dine my significant other, and if I’m able to see that the core of how the Place looks like, and then I’m going to be able to see whether this is fitting for that Occasion And if it is, then it allows me to have more Information to be able to make a decision, which is the reason why it’s so important, For you to be able to invest in a professionally-shot set of pictures not only of your food but Also of your interior, And, of course, when you have all these professionally-shots Done, not only can you put it on your website review sites, but also your social media.

Also any of your marketing campaigns And that’s exactly what we do at 720 Sweets Every single time we take professionally-made Shots when we have new flavors when we have new promotions And we are able to recycle all these photos, And repurpose them for different outlets and repurpose them. So then that way people can And are able to see how amazing our food looks And, in turn, that itself draws in a lot more Customers, because of appealing pictures So once again do not ever cheap out on professionally-done Pictures, The third marketing strategy – that’s going To work for your food and beverage shop is your website and your SEO And what I mean by that is website needs to Always be up to date, When you are thinking about “, Hey, you know, What It’s fine, I’m just going to do my website! By myself And guys it can be outdated or whatever the Case may be, it doesn’t have to be professionally made.

”. I strongly suggest you to think otherwise, And the reason for that is because, when like I was saying when people are doing research on where to eat, they’re going to go on the Review site they’re going to go on your social media and they’re, going to go onto your website And when they come through your website and They see pictures are out of date. They see friction They’re, trying to figure out where your location Is and they can’t find your location They’re, trying to check out what you have To offer – and it’s completely out of date, they’re not going to have a pleasant experience And when they don’t have a pleasant experience.

They’Re going to check out something else, This is your opportunity to impress your customers And, at the end of the day, you spent tens Of thousands of dollars renovating the interior of your food and beverage establishment. What is another $ 1,000 $ 2,000 for your website. A lot of times, websites are not up to date. For restaurants And when they’re not up to date, your customers Will go to your competitor’s website and they’re going to be able to have much more pleasant, Experience And when they do they’re going to choose To eat at your competitor’s over yours And key thing to note is that your website, Needs to be compatible with mobile nowadays In today’s world.

Many many people I would Say majority of the people are on their phones, scrolling and trying to figure out where to Eat And when they go on your website, it needs To be compatible with your phone, not just the desktop Okay, So this is something that you must note down And when you’re thinking about what to include Into your website always include directions to your website always include your menu.

And always include your contact information in case they want to call you for any questions. Or to make a reservation? Okay, These are the three key elements for your Website Now, when we’re talking about website we’re Talking about SEO as well, What is SEO SEO is search engine optimization. What that means is that if someone goes online, On Google and they search for best ice cream in Vancouver 720 Sweets would pop up because We are able to actually put those keywords into our website And in turn, when Google searches the most Relevant website of best ice cream in Vancouver, then 720 Sweets pops up.

If you’re confused about. How do you do SEO? Find a professional to help you get the foundational elements embedded on your website. So, for example, when people search for your Restaurant name, you would pop up When they search for your specific cuisine. Your website will pop up And if they search for anything, that’s relevant To you and your restaurant, your website will pop up as well. This is what we mean by SEO and this itself Would allow you to show up a lot more in front of your customers And the more people that are able to go and Land on your site and the more people that have a pleasant experience with your website, They are going to make sure they’re going to convert into your customers, So make sure do not oversee the importance.

Of having a properly done website with proper SEO for your food and beverage establishment, The fourth marketing strategy for your food And beverage establishment is social media. Like I was saying earlier, this is the top Area and platform that people use to decide where to eat. So, for example, when me and my wife decide Where to eat, we’re always on social media, We’re on their platform scrolling through Where we should eat, because this act as a digital menu for us to decide and a lot of Times we save all these different pictures of amazing-looking food And every time when we’re thinking about For example, a brunch place, then we open up our saved archive and then we click on The Benedict that we really enjoyed because it looks so visually stimulating, We click on it.

We see that it’s from a certain restaurant In Vancouver and then we go to that restaurant because of the picture. So what that means is the importance of social Media is that it really dictates how we shop nowadays So make sure that we are actually spending Quality time and nurturing our customers by posting out beautifully appealing pictures Of your food, Okay Or you can post pictures of how people feel When consuming your food offerings right, So this is all stuff that you can actually Post on your social media to engage with your customers, If you have trouble finding about what I’m Talking about finding content to write about or finding content to, post check out my article Right here We talk about how do you create 30 days of Content in just one day, Nowadays, people use social media to decide.

Where to eat so do not ever neglect this platform at all, So for the more advanced users on Instagram Okay, instead of posting pictures, you can actually post articles of how you prepare your Food or how you shop for your food and something that is a little bit more engaging aside from Appealing pictures And other very, very important and effective Tool to use is IG stories. Instagram stories. You can actually show how you actually go.

And purchase ingredients, You can show how the chef prepares the food Before the service, So then that way, it’s much more behind the Scenes much more exclusive and much more insider feel A lot of times. You can actually use more Interactive features of Instagram as well such as stickers and ask them “, Hey, know: What What do you think about the plating of this Food today?” Start a poll, so then that way people can Actually engage and when they are able to engage, they feel much more connected with Your place and they feel like that they are able to make a change in your restaurant, offering As well, Try reposting your customers’ posts.

Your Customers’ journey, because that allows you to show much more, that you have people who Love your product, Okay, And this itself adds to that social proof. Element to your food and beverage establishment At the end of the day make this whole process. Fun and make it engaging because that’s how your customers would be able to connect with You and your restaurant And in turn, they’re going to be able to decide To choose you over your competitors, because you much more engaged with them.

The fifth marketing strategy that you should Definitely, focus on is word of mouth By far, this is the most important strategy. Out there And a lot of times what other people say: About your restaurant has much more weight and strength than what you say about your Establishment, which is the reason why you need to be super intentful when creating this Whole customer journey, So every single touchpoints you should be Intentful with that, And what I mean by touchpoint, is how people Interact with your brand, What is that experience like from the moment? That they hear about your brand to the moment that they do research on your brand online.

How does that look? How does your review sites look? How does your social media look? How does your website look? These are all different touchpoints, which Allows people to have a certain experience and a certain feeling for your food and beverage. Establishment, so whenever there are any conflict or any resistant and friction that can happen So, for example, if people are trying to walk By and look for your restaurant, but the signages are not there and it doesn’t look good or That people have difficulty finding your signage.

That itself is something that you can improve. On That itself is a touchpoint which you can Improve on and in turn, when you improve on all these different touchpoints that itself Allows your customers to really praise how well and how good of an experience they had. With your food and beverage establishment, So that itself allows you to be able to constantly Improve in delivering a better experience for your customer And in turn this becomes a fly wheel cycle, Better experience that you serve the better Than word of mouth is The better the word of mouth, the more customer Comes to you And that itself is an amazing marketing strategy.

For your food and beverage shop, The sixth marketing strategy is to host events. At your food and beverage shop If, for example, your restaurant has down Times then, make sure that you fill those down times with events, Try reaching out to other establishments or Other talent or other suppliers or small business talent that can actually come in and provide A certain service So, for example, for us we invite and collaborate With calligraphy artists to make sure that they come to our spot and host an event And for them it would become a free rent.

Event and they love it because hey know what they have: an establishment which they Can actually host an event at In turn they bring in their own customers. And when their own customers come, then we can actually provide them with our service We’re able to expose our brand to their customers. And in turn, we’re able to cross promote And because of the fact that our place we Are offering events during the slower times we’re going to have this space regardless We’re going to have the sunk cost of paying For rent regardless, Why not promote and use this opportunity to Market to a different new set of customers as well, That’s the importance of hosting events is To stay relevant within different industries and within different timeframe, Super important to be able to host events.

Because it’s almost a zero cost to you. Okay, That’s the importance and effect of running A proper event all the time for your restaurant. So now that you know the importance of hosting Events at your food and beverage place it’s important to find people who want to host The event And how do you find these people Go on and meetup.Com Meetup.Com allows you to find events that Are happening locally around your area And you can actually reach out to these people.

Who are hosting events and offer your place either for free or at a fee or offer them An arrangement where every attendee that attends they charge them a drink or dessert or a appy Or whatever the case may be, So then that way, you can actually compensate Part of your cost, Okay, So aside from meetup.Com, sometimes we utilize Facebook groups, Facebook marketplace or we go on to Instagram and find different small Business people who actually need a place to host events So, for example, calligraphy classes, art, centers, Floral classes, a lot of these different talent need a place to be able to host events and That’S how we’re going to be able to grow and cross promote within their customers and Our customers, The seventh marketing strategy that worked Wonders for us is PR.

Okay, What I mean by PR is having a very prestigious Outlet featuring your food and beverage establishment, Why do we even want PR PR gives you social credibility? It gives you credibility because someone A publication media outlet that is well-known within your city is featuring you and that Has a lot of weight when it comes to how people perceive your food and beverage establishment For us, we got publication from one of the Biggest publication within our first two months of opening and in turn we were able to generate A lot of buzz because we were featured by this really well-known publication.

So, in turn, aside from this social credibility, You can actually use this piece as a marketing blog for you, a marketing campaign. You can actually run ads with it. You can put it on your social media outlet. And it’s itself really: it compounds the effect of getting PR. Now I know you must be thinking. “, Hey, know, What but Wilson I don’t have tens of thousands of dollars looking for a PR agency,.

” Good news, for you is that a lot actually All our PR is free PR. How do you get free PR? You may be wondering like “ Hey, you know, What How can you get so many publications featuring Your food and beverage establishment?” And I’m going to be telling you how you do That, First of all, have a wow element, an element That allows people to talk about you, Because if you do not have something that Is a talking point, something that is different, something that is out of the world, then why Are people even talking about you So make sure you’re not vanilla, Have some polarity So for us we were having smoke coming out.

Of ice cream Conventional ice cream in a cone does not Have smoke And if you combine something that is visually Pleasing and visually stimulating with a product that is boring, which is just ice cream, that Itself is a huge talking point back five 10 years ago. That’S the reason why we were super super Successful After you have a wow element, then you need To script and compile your own press release And after that you’re going to have your Outreach to the different publication and send it all to them and then you’re going To have this compounding effect, the FOMO effect that we’re talking about, If you guys want to learn more about how to Craft, your free PR booklet.

So then that way you can have prestigious and well-known publications. Featuring your food and beverage establishment make sure you check out in the link below. I put this all in the ultimate course below So check it out below, if you want to know how to craft your free PR, But nonetheless, really really important. Thing is to not neglect the importance of PR, because it is super helpful. It gives you compounding effect for your food And beverage establishment The eighth way of marketing your food and Beverage establishment is working with big vendors And what I mean by that is working with vendors To cater your service and your offering Whether you’d be offering ice cream bubble, Tea food, pasta, sandwiches, whatever the case may be, there’s always a need for your Product and your offering So, for example, for us at 720 Sweets, we catered To a lot of different weddings because we’re offering them a little tiny treat and people Love having our ice cream sandwiches at their wedding, because not only does it look, nice Does it taste good, but also it adds an element of some supporting local, which is the reason And angle that we’re approaching to all these different wedding planners And in turn, we’re able to land a lot of wedding.

Catering deals So within your industry and within your offering Reach out to different people and suppliers and offer them a catering service That itself allows you to diversify in terms Of having not just people dine into your place, but also having a revenue stream that you Can actually count on that is a separate revenue stream, Whether you have people coming into your restaurant Or not, you still have this catering revenue stream all the time and in turn it gives You a certain padding as well for your bottom line.

The ninth marketing strategy is collaboration. This is a marketing strategy that I absolutely Love and as you can see, on 720’s Instagram, we have collaborations all the time, And why do we want to do that? It is because of leverage. What is leverage Leverage is using and actually getting benefit. From your collaboration’s list, your collaboration’s customers, And by you, collaborating with each other You’Re able to be able to expose your brand to this brand’s customers and in turn, you’re Going to be able to reach hundreds, if not thousands, of people much more faster than If you were to go out there to look for customers yourself, which is the reason why we always Promote collaborations, To give you an example, we collaborated with An artisan marshmallow company and we created a special ice cream flavor for them and they Had more than 10,000 followers in their Instagram account Because we collaborated our Instagram account.

Grew by 2,000 subscribers. Just because we collaborated and in turn people and their Customers were able to be exposed to our brand that didn’t know about us and they came and Experienced our joint venture of a collaboration of our product and in turn and fell in love. With us, and now they became our friend, which is the reason why I highly highly recommend You to do collaborations with any other type of people or vendors or other establishments.

Who have similar client, avatar and client profile, Then that way you can cross pollinate and Leverage off other people’s customer list, The tenth marketing strategy that I’m sharing With you today is running ads, This is actually one of my least favorite When it comes to marketing strategy, because so many people are running ads, just because Your competitors are running it just because other people are doing it And in turn they don’t have the fundamentals.

Right and if they don’t have the fundamentals right, then the ads are basically just burning. Money. Okay, So that’s the reason why I highly highly Recommend you to make sure your foundations are set understand why you’re running the Ads and understand that running ads is basically trading dimes for quarters, And what that means is you may be spending Thousands of dollars running ads and in turn you may be benefiting what about 10 $ 20,000 But if you’re not aware of the foundations and the structure of how do you structure Your ads and the intent behind it and the objectives of why you’re structuring these Ads then, it becomes very, very difficult and it really really really becomes a pitfall.

Very very soon, But nonetheless, nowadays, on the flip side, It is super cheap to be able to run ads, especially on Facebook and on Instagram and on Google Ads, if you know what you’re doing because of the fact that we can actually hyper-target People, And what does that mean? It is because we can actually target people That live within five kilometer radius of us, that loves Japanese food and that traveled To Japan recently We can actually target people to that specific Of a degree and show them that you know what we are: an authentic, Japanese restaurant.

Do you miss Japan, Come and try out our latest, offering We can actually market and target these people. Nowadays And that’s the importance And that’s why, in today’s world, it’s so Important to be able to actually know how you’re able to run your ads before running Your ads right! So if you want to learn more about running Ads make sure you guys actually learn more about it before you actually spend the money.

Running ads, So there you go The top 10 restaurant marketing strategies, That I’ve shared with you These are the timeless strategies. The platforms might change, but the principle Remains the same So if, in the future, the platforms have changed, Instagram is no longer the thing no longer the king, no one is on Instagram the new Platform, You can utilize the same principle and that’s The beauty of this whole thing that I’m sharing with you, If you guys, find value in this, I’m sure you’re Going to find value in the link below, because I talk about how do you build your restaurant From A to Z, We’re talking about how do you find your customer Demo, how do you find your winning matrix, how do you negotiate free rent and how do You choose a perfect location to much more marketing strategies, Everything that I’ve learnt in the last 10 Years, I’ve put it down in the ultimate course down in the link below.

If you guys want to learn more check it out. Down below Otherwise, I really hope you enjoyed this Article Subscribe along the journey for much more Valuable articles Otherwise smash the like button and I’ll See you guys in the next article


Online Marketing

How To Automate Your Social Media Marketing Agency (HUGE)

I got car money, fresh start money. So what’s up guys, my name is Iman. I’M the owner of a digital marketing agency, based here in London, we’re currently just in my home office, sitting down, and I was doing some work and the idea of automation came to mind.

One of my coaching students two, three days ago: Look if you are trying to build your social media marketing agency. If you’re trying to build your digital marketing agency, you really have to pick and choose where you allocate your time and where your time is spent. So I mean not only a favor marketing agency, no matter what you’re doing in life, you want to automate things. You want to keep things as streamlined as possible.

That way, your limited willpower and whatnot that can be spent on the most important stuff. And what is the most important stuff for a marketing agency owner? Well, I’ll go into that in detail in another article, but really its sales and delivering results. So, firstly, it’s we get clients then make money. Number two, it’s okay. We had these clients now, let’s deliver results so that they stay for a year rather than a month, because trust me, it is a lot easier.

Keeping clients than trying to get new ones. So back in the day when I first started my marketing agency, I would have all my clients assets whether I created them. So basically, assets are photo article graphics, so I’d have them all stacked up, and I would have my schedule my plan for the month when I’m posting. What and every single day I would go on my phone. I never posted manually and fuck-me.

He did take a really long time, so really I was only able to take my agency to another level once I started using tools like sprout social now, there’s other ones out there like buffer and HootSuite. I think, but for me sprout social is like by far the best we’ll go into that later, so yeah. It was really only once I had time freed up that I was able to work on acquiring new customers or delivering results, which has nothing to do with.

Actually distributing content, that’s all for brand awareness, so yeah. I tried out sprout socials 30 day free trial. I also tried out buffer and, as I said, HootSuite I used that for a bit, so I tried all of them out and sprout social. It came out on top for me and it was just a game changer, as I said not only a time where I actually have to physically, like post stuff, but also just the mental energy of knowing that it was taking care of that day.

Now these days I take automation to another level and one of the people that actually works. For me. He he schedules all of my clients content a month in advance, but sprout social. You can post on LinkedIn, you can post on Facebook Twitter. The only platform that won’t actually post on your behalf is Instagram, so you get a post notification and you just put that to it’s super simple. But once again he actually manages that for me – and he writes all of my clients, social media captions to really automation like I’ve got that down now, but look most of you guys will be exactly like I used to be.

I couldn’t afford someone to do that. For me, luckily now I can, as my agency has grown, so you got to fixate on automation and making this thing as streamlined as possible. So that is why you need to focus on automation so, as I said how to do it, if you can’t afford to pay someone a monthly retainer like I do to handle this stuff for me, then use a service like buffer, HootSuite, sprout social, now I’ll, actually Kind of be reviewing sprout social today, what I like about it, no sprout social, actually represents everything that I stand for.

My agency stands for, which is like new, fresh, innovative dope-ass branding, really cool visuals, so sprout social provides that and I’m just going to throw up some articles and whatnot see. So you can see the sprout social interface, what it looks like inside and what not also grab some clips online of that for you so yeah and sprout social. You can pretty much do everything you can schedule your posts.

It even has a feature. Will auto post it at the time that gets the best engagement for your clients? You’Ll actually track all the data, and I hate end-of-the-month marketing reports, but it’s so easy with a sprout social literally rather than spending hours that I actually used to do. Just writing out reports pulling in different information from different places literally and sprout social. It’S got a reporting tool like I just print it off, stick their logo on and that’s it you can track Facebook ads in their track.

Leads conversions like bunch of bunch of cool stuff. This is a bunch of cool analytics and, as I said, just the amount of time that it saved me has been incredible whether that be on actually posting this stuff, myself reporting checking different stats. Optimizing like it’s been a lifesaver personally and really the best part. Is they offer 30 day free trial? So that’s an entire month where you can test it out, see whether you like it or not, and as I said, I tried buffer sprout social and HootSuite.

So I tried all of them. I tried the free trial for all of them and by far sprout social favorite, so there’s actually a link to get that down in the description and it’ll. Take you straight to the promotional 30-day free trial so go ahead and click that link, because I’m not really sure how much longer they’re going to keep it up for and when it’s gone, it’s gone. So in this article we spoke about why it’s important to automate.

We talked about how to do it and, lastly, I want to ask you: why do you get into entrepreneurship? Why do you get into marketing is because you want a time, freedom, location, freedom and, as I said, without automating, you might as well be working a nine-to-five, because we want to be able to have all these systems in place so that you can take the day Off, if you want, you can go on a holiday if you want, because you know all these systems are working smoothly, you’ve put in all these automation processes and truly you’re self-employed anyways guys, that’s all from me today.

If you are not subscribed to this blog go ahead and click Subscribe and then right next to it, there’s a little Bell, click that so you get a notification next time. I upload articles there’s new articles on this blog every Tuesday, Thursday and Sunday. My name is Vinny man and I’ll catch. You guys in the next one


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If you do it right, it can also be one of the most profitable investments ever and that's why, in this post, I'm going to be breaking down an Instagram marketing strategy that will not only work today but will serve you for years to come. Let's get to it: This marketing idea is not some cheap sleazy idea, that's going to allow you to buy followers or just fake your way to success.

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So, if that's what you're looking for you're going to be sorely disappointed by this article, but on the other hand, if you want to build a real Business, develop a loyal following and learn skills that will serve you for years to come. Well then, this is for you and you're going to want to stick around because that's what this article is all about: a strategy that is so simple and yet so hard that even the most battle-seasoned social media marketers fear the challenge.

I am a pilot

I'm talking about mastering the six pillars of Instagram marketing, but before we dive in. First a story to tie this all together. Years ago, I used to be a Business jet pilot and when you're a pilot, the sole goal or the sole way that you build experience and essentially ascend the ranks of the pilot hood. Is to build hours. They're called hours because they're the number of hours that you spend flying a plane more hours equals more experience which tends to equal more dollars.

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This is great in theory, and the goal of every new pilot is to build up as many hours as quickly as possible, but there does come a problem if and when you decide that you want to leave the aviation industry and start a business or even get a different job. A job that is outside of aviation, nobody cares about your hours. Like literally nobody. I don't think anybody has ever asked me how many hours I've flown. That's, because hours are non-transferable and they're really only relevant to the aviation industry.

Now, that's not to say that everything I did in aviation is non-transferable after. I learn some incredibly valuable skills that really set me up for success when it came to starting my own business and building up a number of different, very successful agencies for one. I learned that I had to be a hundred percent accountable and that's what I now demand from my marketing, ensuring that it's a hundred percent accountable to what I want it to do.

Operating procedures are valuable

I also learned the importance of following systems setting up procedures and standard operating procedures or SOPs and their value in running a Business. I'm also now able to beat pretty much anybody at flight simulator yeah, I'm kidding on that one, I'm pretty much terrible at the flight simulator. There's basically, no transference from flying a real plane to flying flight simulator turns out real planes, and games are very different how they fly and that's why, in this post, I don't want to equip you with non-transferable skills, skills that are only going to last.

Instagram Platform

The Instagram Platform

You inside the Instagram platform – rather I want to give you a number of different skills that you're going to be able to take across all of your marketing across all of your Business and across any new social media network. Whatever comes up again. But it's not just about the future. It's also about the present and that's why, when you learn and when you master when you deploy the skills that I'm about to share with you now. Your Instagram marketing results have nowhere to go, but up so with all that said, let's dive right in.

Marketing videos with Instagram 

The first Instagram marketing pillar, that you need to learn how to create a video. You need to love these videos and master them. Probably no surprise that people love video, whether we're talking about it in the feed, whether we're talking about in Instagram stories, whether we're talking about it with lives which we're going to cover later. People just like consuming video. This is why, if you want your Instagram to grow, if you want to attract more people to your Business, if you want to build up an authority brand or anything like that, you're going to need to create more and ideally better, video content as often and as much as possible. I appreciate it is a little overwhelming to start, especially if you've never done video content, but fortunately it doesn't have to be overly produced.

Hollywood style, cinematic productions or anything like that. You can literally just grab your phone hit record and start there. Seriously, we've seen a huge change and a really positive trend away from hyper polished in just amazingly beautiful video and towards more raw and authentic and real videos. So don't let technology or your lack of editing or your lack of a really expensive camera or any of that stuff? Stop you from again just grabbing your phone hit and record telling your story.



Post audio content

Alright, the next pillar is a little bit weird, because Instagram isn't necessarily known for this, but I'm talking about audio and audio content. We're already starting to see this trend on other social media blogs, whether we're talking about YouTube or even face people are reading articles, but they're not really reading they're, just listening to the audio stuff. This is why learning to use and to leverage, audio content inside Instagram and, of course, on other platforms later as well, is a really valuable skill to have now.

microphone for audio content

I can already hear some of the kickback I mean, after all, Instagram isn't a podcast. It's not really an audio blog, it's pretty visual. Well, fortunately, there are companies that allow you to take audio clips and create audiograms, or essentially those things that you might see in your feed, sometimes which are really just kind of squiggly lines showing off sound waves with maybe a simple picture, or maybe even a web address in the background, or if even that sounds too complicated, you could just make a post and then really focus in on the audio and on the content and on the words or the music or whatever. The message is that people are going to hear with their ears instead of with their eyes. I guess you don't hear things with your eyes anyway.

Text within your posts

Let's move on to the next pillar, which is all about text, probably no secret here, but the text is one of the greatest skills that you could ever hope to master when it comes to marketing because it's been around forever. I guess. That's totally not true something around forever. It's been around for thousands and thousands of years and the written word well. That's certainly been around since the Gutenberg press really made it available to everybody, but let's not make this a history lesson.

Rather, let's just focus in on the importance of text and its value in Instagram and, of course, on other platforms as well. I'm talking about the captions that you write with your posts, I'm talking about any of the titles or the captions that you put on your stories anytime, that you're using words the written word or the typed word. I guess! Well, that's all text-based marketing and it's so really effective and really easy to do. Of course it's harder to master and that's why you want to spend some time practicing really honing your craft, trying to write captions that are more descriptive and more enthralling and more interesting and get people to take a certain action. And the same can be said when we're talking about stories trying to write more compelling titles or compelling the smaller captions and really trying to say a whole lot more in a whole lot less just because you don't have that much space.

High-quality photos are a must 

Okay, let's move on to the fourth pillar, which is what Instagram is known for and that's all about really high-quality images. When it comes to Instagram. There is no shortage of different ideas and inspiration that you can get from what kind of images are going to work best for you and for your Business. We can use things like quote cards. We can use stock photos, ideally not, but you could use them.

You can take your own shots, you can get professional shots done, you can have graphics made. You can have pretty much anything that you can think of made up into an image or into a graphic for posting. This gives you a huge amount of creativity and the ability to really test all sorts of different stuff to find out what style resonates best with you and with your market and with your Business and with your feet in general.

Just remember that one of the most important things that you could ever hope to do with your images is to really grab someone's attention to catch their eye and to pull them in, so that they'll eventually read your caption, where you can do the rest of your convincing and your persuading and your influencing that's huge, like important. The point of your image should be to stop the scroll.

Stop somebody from just mindlessly whipping, through their feed, get their attention, get them to read your caption, so you can do your influencing and your persuading they're now just like. There are thousands of different styles and ideas that you could use and draw inspiration from. Well, there's an equal amount of tools and software and ways to design these from free tools like found on Google to paid tools like Photoshop. You really just have to pick whichever is going to work best for you, your budget and your Business.

Instagram Live

All right. Let's talk about the next pillar, which is one of the most frightening of all for people, and that is IG, live or Instagram live. Essentially, the ability to hit live and then go live to the whole world, or at least to your following. This is one of the greatest tools that you could use when it comes to building up your brand and building up your self-confidence, because, especially when you're first getting started, hitting that live button is terrifying.

I remember the first time I ever went live on. Periscope, which rested soul is now gone. I remember hitting that live button and feeling immediate fear, immediate dread and my mouth going dry as a cotton ball. It was not my proudest moment, but I recovered had a sip of water and carried on through, even though I think, like three people maybe showed up to it. The point is, is that it started to build up a habit and a routine, and it started to allow me to realize that this wasn't so scary and it was actually kind of cool really fun.

It's also amazing practice for thinking on your toes and developing the ability to answer questions on the fly and really to engage in risk with your community and with your followers. If you ever have any desire any intention to get into something like public speaking or putting on workshops well, this is a great way to practice in a pretty low risk and safe environment because follows fills, you can just turn it off.

Hey, where'd, Adam! Go all right: let's talk about the next pillar, which is DMS or direct messages. Now Instagram has one of the best DM platforms available today and it's really growing in popularity, especially as we're reading organic reach, meaning the stuff that you put out there, just not seeing the same amount of people well as that sort of declines. The importance of building up connection and community and having those conversations in the DMS is growing in importance.

The important thing that I want you to take away when it comes to using direct messages when it comes to DMS is that this is a very valid feature to have real, genuine conversations with real people. This is not a great place to automate and throw in BOTS and throw in all sorts of fake marketing materials, rather to allocate as much time as is reasonable to have conversations with your tribe, with your following with your audience and with your customers.

A lot of business can and will continue to go down in the DM. So if that's part of your strategy make sure to spend some time there. Alright, the next thing you're going to want to do is to check out the article. I have linked up right here on Instagram marketing for small business, which is going to give you even more strategies so check that out now and I'll see you in the next episode. Consistency: clarity and congruence consistency means that you're applying a regular schedule, meaning you're posting regularly you're checking

Online Marketing

Dear Everyone Who Has Failed at Internet Marketing

We listen to the same podcasts. Everyone wants to show off their big fancy mansion or their fast, expensive cars. They want you to believe that success is going to come to you. It doesn't work that way. If you want success, you have to go after it. So now, let me walk you through the steps to break free from this cycle of lies that you've experienced. That way, you can take control of your career, your income, and your life.

internet marketing

The first lie about Internet marketing

We see this all the time. You spend a lot of time searching, but you don't stick around long enough actually to make something happen and the reason that you do this. It isn't because you're lazy. It's because they told you it was going to be simple, and you made the mistake of believing them. The danger in that is when success doesn't come easy, as you expect it. Should you give up because you think you've failed, you haven't failed. You just haven't put in enough time, enough effort yet to find success. Honestly, I'm almost sure I would be in that same boat. If I hadn't seen the possible outcome and if I hadn't seen what it takes to get there. He found some little successes early on before he even knew what was going on, but because he found that success and knew what was possible.

He stuck with it, and he put in the years of hard work, and because of that, I knew for myself that it could happen, and I build site after a successful website because I know what it takes to get to success. If you're doing internet marketing the way we do it, here's what it takes, you're going to need to spend about an hour a day for a couple of months, writing about 30 blog posts.

The Second Lie

The second lie that they told you that this would come quickly. They told you you could get organic Google traffic in just four weeks. So what happens after eight weeks? And you haven't earned any money, yet you give up, you think you failed. That's just not true. The most reliable successes are the ones that take the longest because they're the successes that most people aren't willing to wait. If you care the most, if you can be the most patient, you can have the secure progress that lasts for months and years To come, you can have traffic that will last for way longer than you ever expected because you took the time to write, good content and didn't try to shortcut the process.

The Third Lie

The third and potentially most dangerous lie. Are they telling you that you can build a successful business by ripping off your customers? Now they don't blatantly tell you this. They don't blatantly tell you most of these lies, but they do tell you this. Let me share a quote from one of our Project: 24 members who sent this to us just the other day. Here's what he said. I have been an SEO consultant for six years and used to be a web designer.

So a lot of this is second nature. To me – and I can do things quickly, but the difference is with my projects. In the past, I focused on low-value content and massive backlinks. That's now flipped on its head, and I'm enjoying it way more than how I used to work between 2013 and 2017. Things have been working as an SEO consultant since I stopped gathering a high quantity of low rated backlinks. I can't believe I fell for their lies. 

The way that most people tell you to do them forget about the content. It doesn't matter how bad it is. As long as you can build enough links, you'll rank on Google; we tell you the exact opposite focus on helping your readers. It doesn't matter if you can get a ranking real, quick. You won't get significant Google traffic to your website for a sustained period. If you don't take the time to help your customers, you will not win Google traffic, and you will not achieve success because you started thinking about yourself first instead of your customers.

You get the traffic over time. You get the monetization, you will be rewarded for this substantially, but first, you have to create value for a customer. Don't cheat the people who are earning you money by giving them garbage, so here's the tip instead of spending time trying to build links. How about you spend a little bit of extra time researching a good article, making an overly helpful post for your readers make a resource that just blows them out of the water, which do you think your customers will value most? You can extract value in any business if, first, you can create value, and link building just doesn't create value.

The Last Lie

Will I create good content? The last lie is you tell yourself someday I'm going to do this. That is the biggest lie of all. If you're not willing to do it today, chances are you're not going to be ready to do it tomorrow or even a year from now, and so that's it. I want you to start soon, and I don't mean figuratively. I mean right now, there's nothing more important for what you could do for your career, for your life, then to get after it.  Go for your goals to make things happen, break out of the cycle of lies.

Don't let the lies stop you, don't let anything be the thing that stops you! Break out of this cycle of lies and get after it! Make something happen for yourself, don't believe it when they say it's easy, don't think so It when they say it's fast and don't think so yourself when you tell yourself, I'll, do it later. 

Start now by writing 30 useful blog posts. Get yourself up one hour earlier every day for two months, and you'll be on your way to success. You'll have done enough to be able to start reaching your market. However, be patient with yourself. Now the question is: do you have the courage to get started today to make this happen for yourself? 


Online Marketing


If you guys are new to my blog, you should definitely hit that subscribe button, I post articles about working jobs, lifestyle, stuff, wellness, stuff, just a ton of different things.

You guys should definitely stick around. Today’s article is one that I’ve wanted to write for a very long time, that is a QA on working in social media marketing. I get so many questions from people asking me about my job about how to get into this industry what it’s actually like skills to have so many DMS from you guys specifically on these things it so I wanted to do a whole article. Just answering your questions.

So we have a lot of different brands that we work with and then we help them with influencers. This is just my experience from being at the job for about five to six months now.

I do work with an agency and it is more of a startup. We are about like 40 to 50 employees now, and so it’s not technically really a startup, but that doesn’t mean that my day-to-day tasks are very different. I have like a set to-do list every day that I know are things that I necessarily like have to get done.

However, I don’t come in and, like every day, looks the same, which can be really good for some people and really bad for some people. It depends on who you are personally for me. I, like things, switching up, it’s good for me. I feel, like I learned more working on a smaller company. You also get to do different tasks. It’S not like a big corporate job where you upset tasks that you have to get done, it’s kind of like where you’re needed.

That’S what you work on and it’s a lot of fun. If you guys are starting out. I think it’s great to work at a smaller company. For that reason, basically everything has its drawbacks, but I really like it the marketing industry, I feel, like people don’t work earlier in the morning. I typically get in around 9:00, but lately it’s been more like 8:30 8:45 and then I leave work around like 6:00 6:30, but a lot of times.

I do work at night as well just because an influencer marketing you’re working with people who don’t work normal 9:00 to 5:00. These are influencers, who you know, respond to emails, really late or really early, and so it is kind of the kind of job where you’re working around the clock and because it is client work. You are working for the client, which means working outside of set like normal hours.

So that’s a really important thing to note that you need to make sure your lifestyle kind of aligns with that. What are some skills and employers look for specifically for social media marketing? I think the biggest thing that I didn’t necessarily know going into, but was something that I wanted to learn a lot about, was data, and I think that’s something that I actually got a question, something that was like.

What do you do? Just like post pictures on Instagram all day and I think that’s kind of the assumption, but it is a lot of data science. It’S a lot of taking posts and analyzing them and seeing trends and at the end of the day it is like a sales job. You are working like a sales job like you are trying to create campaigns and work on campaigns that sell product like that is what marketing is and so or analyzing data.

You are seeing what works, what doesn’t and applying that in a creative way, and I think it’s really really interesting. Seeing that side of things. I think that’s the part that I like the most about it is analyzing the data in Excel and that’s something that I’m learning a lot and I think, as you get higher, you kind of do more and more and you kind of analyze those trends and create Campaigns around them, the entry-level position, you’re kinda, lies in putting the data to what works.

What doesn’t it’s just really interesting, so I think being able to look at set data and analyze it. It’S also the kind of job where you have to be very particular about every little thing and every little thing has to add up, and you have to be very type, a very meticulous which is personally my personality type. I’Ve always been like that. A little bit too much who the Drive myself crazy, but because you can’t analyze data everything, isn’t inputted and formatted correctly.

Obviously, the creative skills are really important too. If you want to bring together campaign, especially for influencer marketing, you have to kind of have that creative eye. I think that’s something that I’m actually a little bit weaker and I think sometimes you’ll get influencers and you think that they’d be really good at that, because they do create content. But I’m definitely more of a numbers person versus like a creative person and then at the end of the day, just being a people person, especially if you’re working on the client side working with clients who might have you know things happen where you have to really Work quickly and you have to work in an organized manner and be really excited about it and being good with people and having good communication skills is always important, but I think that’s for any job vice to get a job in the industry.

I got a lot of questions from people asking like if you have to have a certain degree or if you have to study something in college, have a certain liner. I personally do not think if you want to work in social media marketing, you have to have a certain major. I think it would be helpful to have internships. I honestly don’t even think my college helps me get this job. I think the reason why I understood the industry – and I knew it was because I was in it as an influencer and now I’m learning the back side of things and it’s so interesting.

I definitely don’t think you need to like be a marketing major in college. You can learn anything at the job, just being able to show that you have a creative eye that and analyze data that you are very particular and you have good communication skills. I think that you can make it happen. Meet people networking is such a better option compared to just going on LinkedIn and applying for the day. I got my job by literally emailing the contact email on the website.

Greta is a small company. I think just doing things that are a little bit outside of the box and not necessarily just going the easy route line. Do a hundred different jobs on LinkedIn. It’S like everyone’s going to do that and you have to find a way to kind of set yourself apart. Do you ever think social media is too superficial of a career? How do you manage that? I have this internal struggle a lot and I think the conclusion that I’ve come to is that a lot of times.

We think that our work has to be fulfilling and it has to be something that is doing like this greater good and I’m all. I think any job has elements like that. I don’t think your job necessarily has to be your total fulfillment. It’S like you can find that through your family, through volunteering, through just being as a person and impacting other people’s lives because you’re not necessarily working for a non-profit or you know, a charity like that, doesn’t mean that your job is it’s a filling and you aren’t Touching people’s lives by like being a nice person to work with and working hard, and especially while working like an entry-level job you’re, not necessarily going to have the freedom to do something that super fulfilling.

It’S like. You do just need a job at the end of the day, and you can work your way up to do something that might be a little bit more fulfilling. But I think there is beauty and just doing the simple, ordinary things and being really good at those ordinary things and touching people that way. Yeah social media marketing may seem really superficial in some days. It definitely feels like that, but other days it doesn’t actually run an article recently on this that I think, is really helpful for kind of processing.

These things I’ll have a link down below. If you want to check it out, can I get a job in the industry with a completely different degree? How I definitely think you could. I know people who are hired in marketing positions who were like litical majors or something it’s like. You can make anything happen. It’S all about how you formulate the answers to your interview, questions so that you can sell something.

Show that you know. People’S buying habits show that have a creative eye in some way. Like just show your skills through things that you’ve done throughout your life. It doesn’t necessarily have to be like. Oh, I took this class in college on this subject. Is there any specific software you need to know how to use in your job? I honestly wouldn’t worry about this. I think knowing Excel Microsoft. Word, Google.

She, like simple things like that, I feel like it’s like obvious, that you should know those, but I don’t think there are specific programs that you know you have to know. It might be good to be like certified in Adwords or something, but I don’t think that there are these set programs that you should know how to do, because at the end of the day, that’s the stuff that you can learn. I think it’s the soft skills that are more innate, like your people, skills your communication skills.

How self-motivated you are like those are, the things that you can’t necessarily teach yourself that you should already know how to be good on. You interact a lot with your co-workers on projects or more individual. My work is very collaborative. I work on teams because we are doing client work and I’m all at different accounts, there’s like different teams for each account. So it is a lot of teamwork, but it also is a lot of individual work to within your specific role that you do have specific duties that you have to do, but it’s definitely a good mix of both, which is good.

For me. I’M always used to working by myself, so it’s been good to learn how to work with the team. You know how to take responsibility and develop those communication skills, and so do you think jobs like this will be around long term. If not, how do you plan for that? I get this question and I think people ask these kind of questions all the time and it’s, like all jobs, are not necessarily going to be here for the long term, just sitting and like planning on how you’re going to like pivot, especially about social media and Just like personally from my own opinion, I don’t think it’s going anywhere things migrate into new platforms, for example like tic toc, it’s becoming like one of the fastest-growing app.

It’S like important to learn how to go onto those platforms and market there, but that’s all about just being like an adaptable person and just knowing that you do have skills that can go from thing to thing, but yeah, I’m not like worried about it. I don’t think it’s going anywhere and if it does, it’s like you have skills that you can just put towards something else. It’S not necessarily like it’s not like.

I only know how to do social, media marketing, and that’s it I mean it’s like. Like I said before, you have communication skills. You know how to analyze data. It’S like these things can be used for other jobs, I’m not necessarily like worried about being jobless. Do you do more writing or strategy or data work? I say it’s a lot of all those. I don’t really do a lot of writing besides doing a lot of females and then doing like reports, but even that it’s not anything like writing an essay in college.

I don’t do a lot of like writing coffee unless it’s like helping people for math or Instagram captions or like seeing what talking points work better. I don’t really work on a lot of the strategy stuff. I help put together the data to formulate it, but that’s definitely something that someone who is a higher level will do strategy more than I do. Do you think it would be easy for someone to switch into the marketing space from sales? I definitely think so, because marketing very much is sales, and just especially for influencer marketing, just getting people to be on board to be a part of campaigns.

It is kind of like selling a brand. It is like selling this to the influencer. Why is this a good campaign? At the end of the day, marketing and sales like you, are trying to drive purchases from a customer, and that is so important and I feel like having those persuasion skills from sales having those people skills is really important. I feel like that would be such an easy transition. Do you think you would have ended up in this industry? Even if you weren’t on YouTube right, definitely think I wouldn’t have.

I would not be interested in this industry at all. The only real reason why I applied to this job was because I didn’t know about social media, and I knew about the space and it’s so interesting, working on the behind the scenes of it and kind of seeing why brands make the choices that they make. And you know what makes a campaign successful and like, and it’s really easy just to look at it and be like you’re, just like helping people post Instagram photos which, at the end of the day it’s like.

That is a big part of it. But it is so much more like seeing the overarching goal of like on one’s whole year plan of like what they put on social media. It’S just so interesting to see it come about and what makes it successful. What makes it not successful, I feel, like, I know a lot about this face because I’ve already been on it and I wouldn’t have picked it if I didn’t kind of already have that interest.

How do you stay focused on your individual work in an open floor plan environment? So at my work I think you guys see this in my week in my life articles occasionally, but and it’s like an open floor plan, it’s like there’s just like long desks. It’S not like you have your own desk that you sit at. It really isn’t hard. I’Ve always been someone who’s, pretty self-motivated. I just kind of work on my own stuff and I don’t necessarily need someone to like stay on me to tell me to do things.

I feel like I am that person for myself a little bit too much. Sometimes I think, that’s actually a really good skill to have is being self-motivated, because when you manage yourself it means someone else doesn’t have to manage you as much, which puts work off of them, which makes them really happy to be a part of your team. So yeah, it’s honestly really fun. I feel like I’ve gotten better at multitasking and talking and doing work while also getting my stuff done.

I really like it. I think it’s great. Have you ever felt burnout, tired of social media since you’re on it for work, YouTube and private use a million times, and I feel like this has been the hardest part about doing both, and you know they say like if you really like something make it your Job and then you’re going to hate it, which I don’t think is necessarily completely true, but it is hard it’s a lot of like being on Instagram and being on YouTube and looking at you know, analytics for a brand, but then also looking at it.

For myself – and it can be really overwhelming – and I’ve gotten to a point where I feel like I do need to find time to just do like a whole day of no social media. I’M thinking about doing this on Saturdays, it’s something that I really want to. Try to do because it is really important and at the end of the day it is social media, and it’s like there are a lot of negative things that can come from it if you’re on it all the time, and it’s really easy to get caught up On it, but yet again I see my own social media use, for you know YouTube and Instagram.

I was a way for me to connect with my followers, which is such a meaningful thing for me that I don’t necessarily I don’t really do it and I’m like. Oh, my gosh, I’m just scrolling through Instagram, it’s like oh, my gosh, I’m connecting with these people and I’m meeting them and like that makes me really happy. And so it’s something I’m excited to do at the end of the day, but yeah whenever you work all day on social media and then you come home and you do it more, it can’t be hard like that would be hard for anyone.

Those are all the questions I’m going to answer feel free to ask any more questions that I may have not addressed down below. Let me know your thoughts. What industry you want to go into if you’re interested in working in marketing and why I’d love to just make this an open dialog per usual? I love you guys so much, and I’m still thing all that you read this article again, don’t forget to subscribe.

If you want to stick around it’ll, be guys so much and I’ll see you my next article bye, guys

Check out the video below! It is about the guys behind the best roasted pumpkin seeds on! 


Online Marketing

Digital Marketing for Beginners: 7 Strategies That Work

Today, I'm going to share 7 digital marketing. Strategies that I have personally used and gotten results with, And if there's only one thing that you take away From this article, it's to not try all of these at once. Instead pick one of these strategies: experiment, and master the blog before moving on to the next, Let's get to it. So before we dig into these strategies, you need to make sure that you're adopting today's mindset of the consumer.

Today we live in a "content" first world. People are looking for information before they buy, so you need to put yourself in the buyer's shoes, rather than allowing yourself to get blinded by how great you think your products and services are. The mentality you need to adopt is to help people, rather than trying to cold, sell them. When you help people solve problems through free and valuable content that is relevant to your business. You reach larger audiences and build trust. The best part is that you get the opportunity. To show people how your products and services can help them solve their problems and fulfill their desires and needs.


Alright, so the first internet marketing strategy is blogging with SEO. Isn't writing about what you did today, or even something nobler like an epiphany, you had. This kind of content can work well if you have an existing and loyal audience. But for most of us, we just want to get more traffic leads and sales. We need to intentionally target problems that your target audience wants to solve In the world of blogging. This whole process can be summed up as a technique called a keyword, "Research". Let me show you two clear-cut examples of how keyword research works.

In the first example? Let's say you sell physical products like computer parts and accessories. What do you think future customers might be searching for in Google. Probably questions like why is my computer so slow. How to build a computer,? How to speed up a computer? These are all very real problems that people are looking for solutions to? Ahrefs' Keywords Explorer, tells us exact search queries get tens of thousands of searches each month. Now the best part about these specific queries, Is that you can help people solve their problems while integrating products from your store? In the content, "Why is my computer so slow?" It could be a hard drive, CPU or ram problem. So you should be blogging about fixing a slow computer. That will help readers diagnose their problems.

Don't forget to offer product solutions within your post "How to build a computer'' would be a super easy plug for any computer components. They're already showing intent to build, so it's unlikely that they've already purchased parts and peripherals. 

Alright, here is the second example. Let's say: you're a real estate agent and you're compensated when someone buys sells or rents a property Now the thing that most agents do is boast. About how many homes they've sold or how they won an award that you nor I have never heard of. My point is that the average buyer or seller doesn't care and to prove my point, no one is searching for things like which realtor won the most awards in New York. But again, potential customers are looking For solutions to their problems. Problems like how to invest in real estate. How to buy a house? What credit score is needed to buy a house? And again, these all have the potential to attract a massive audience By ranking in Google for something like "how To invest in real estate?'' Now attracting potential buyers with deep pockets and they likely have intent to buy Content on "How to buy a house?'' would likely require the work of an agent at some point which could be you. "What credit score is needed to buy a house'' Is a great way to show that your knowledge and intentions go beyond making a sale. The best thing about blogging for SEO is that once you rank you'll be getting free, consistent and passive traffic from Google. If you're new to SEO.

Keyword Research

On doing keyword research that grows traffic and revenue, as well as an article on how to write A blog post with SEO in mind, for now, let's move on to the second strategy: Which is to invest in article content specifically on YouTube. YouTube is the second most visited search. The engine in existence To top that off article carousels nearly doubled, In 2017, in Google's search results, Video isn't just the future. It's the present and the same principle of helping potential Customers work for the article too. When people go to article search engines like YouTube, they're, looking to find answers to their questions. For example, if you bought a so-called "new iPhone X" on eBay, you might search for "Phone X, unboxing'' and see if all of the contents. Are in the box And according to Ahrefs' Keywords, Explorer 108,000 searches are happening each month globally on YouTube alone.

For this keyword, this article that you're reading right now was chosen because I can see that people are specifically looking for digital marketing. Tutorials for beginners To come up with topic ideas that people are searching for in your niche head over to Ahrefs' Keyword, Explorer switch the search engine to YouTube and search for a broad keyword in your niche. Let's use "makeup'' as an example.

Now "makeup'' as a standalone keyword, isn't a problem. So, let's go to the questions report where you can see popular questions. People are searching for your topic and right away. You'll see great topic: ideas, Like, "how to clean makeup brushes'' and how to cover acne with makeup. Now when you're, creating these articles, try And keep the fluff out and pack in as much necessary value as possible doing this has helped us grow our YouTube views to over 150,000 views per month and best of all, since all of our articles show how our SEO tools can help it's led to thousands of new paying leads and customers specifically mentioning that they found us through YouTube. Most of our article growth was done through Youtube SEO so I'll leave links to a tutorial to help you rank your articles and get more views. Next up is social media marketing, Rather than covering every social media network.

I want to pass on a couple of important tips that will help you grow your social blogs. The first is to focus on just one social media, Blog when you're, just starting It takes time to build a following, But numbers aren't everything. What you want is a loyal following When you dip your toes into every possible Social media network out there, your attention gets divided and the results get diluted So which social media marketing blog do You choose That leads us into the second tip, which is to go where your target audience is.

And cater to the platform, If you have to choose just one social network, it's not about choosing the one with the Most active users, It's all about understanding the audience. That'S there and if you can serve the reason for them being there, You need to think about why someone Is logging into the specific social media network, For example, people usually go to YouTube. To learn how to do something or to be entertained, But Facebook is different.

Think about it. Have you ever logged onto Facebook, hoping That you would see an unboxing tutorial Or better yet have you ever opened your Facebook App hoping you would find a limited time offer that's 97 % off only for the next 37 minutes? Probably not People don't check Facebook with a credit card in hand. People like and share helpful things. Interesting, shocking or funny, So if you are going to try and bring people Into your world present your message as a story article or something else that will Likely stand out from the endless feed of vacation vanity shots Pinterest, on the other hand, is primarily a Social search engine where people can control what they want to search for The primary intent of users on this platform.

Is to get inspired, learn things and plan to do things So create content that caters to their intent. For being there, So if this is your audience, take advantage, Of a less competitive landscape from both ads and organic perspective, Speaking of ads, that's the next digital marketing. Strategy on the list for today, When it comes to paid advertising, please do not Throw your money blind into an ad network, because you read that it was good.

What works for one person won't necessarily work for the next person Instead think about the ABCs of paid advertising. A is for audience B is for budget and C is for commerciality. We'Ve already covered the audience part. You want to engage on social networks where Your target audience hangs out The Budget is the next one. Bloomberg reported that Google and Facebook Own a combined 58 % of the 111 billion dollar market Now the way ads work are usually based on auctions, The more advertisers there are, the more expensive It gets for you and I So let's say you're in the ultra-competitive Industry of conference calling, If we search for that keyword in Keywords, Explorer with Google set as the search engine you'll see that the cost per click from Google Ads is $ 20.

If you have an ad budget of let's say $ 1,000 per month, then, you'd only be able to get 50 clicks before your budget was depleted. Instead, you can do two things. The first option is to look for keywords that Have a lower cost per click Just go to the Phrase match report to see. All keywords in our keyword database that contain your target keyword Next set a filter to only show keywords that Have a maximum cost per click of something lower like $ 5 From here, you can filter through the list.

And see if there are some more lucrative opportunities rather than spending $ 20 per click, This one for a “ conference call app'', might Be good since it's a quarter of the price Another benefit. Is that the reason behind The searcher's query is more clear. Someone searching for this is looking For an app that does conference calls, whereas someone searching for just “ conference Call'' could be looking for many different things.

The second thing you can do is an experiment. With less popular ad platforms, where your target audience might be, Finally is commerciality. Now all major ad platforms can bring Roi for their advertisers, Otherwise, they wouldn't exist, But you have to find a way to bridge the gap. Between the intent of the platform and how you monetize your products And the solution is going to be content, For example, let's say you sell boutique furniture And think that Pinterest will be a good platform to run some ads.

In my opinion, it wouldn't be a good idea. To advertise a bunch of links to high-end furniture like couches and dining tables, Instead, blog posts could work well. Here, since people log on to Pinterest mainly to get inspired and learn new things, Here's what that bridge might look like Pinterest ads would be the discovery tool You pay them money and they'll show your pin. The bridge would then be a helpful blog post.

On, let's say: “ 11 Interior Design Tips For Your Living Room That Won't Break the Bank.'' And within that content you could showcase your products where it supports the tip you're. Speaking of Nail, the ABCs of paid ads and increase your chances of actually converting your hard-earned dollars into ROI Next up is one of my favorites and that's podcasts. Now there are two ways to look at. Podcasts First are to create your own and the second Is to be interviewed on someone else's podcast, Creating your podcast can be great for Brand and building an audience, But if you're just starting it can take Quite a bit of time to get any sort of traction Getting interviewed on.

Podcasts are a different story. Podcasters are always looking for interesting. People to interview, Even if you don't have a ton of experience, In the online world, your offline experiences and expertise could be a great way to land Yourself a position on a popular podcast. Now, if you don't know which podcasts you Should approach an easy way to find opportunities is to look at your favorite podcasts and find Someone in your industry that has been interviewed Looking at the podcast page for Entrepreneur, On Fire, you'll see this episode with Jim Kwik.

Now, if we click through to the interview You'Ll notice, two things: The first is that the guest's name is in the title. This is very common for the podcast. Interviews. Second, is the link on the page? The host will almost always link to the guest's Home page in the show notes, Knowing this we can use a tool like Ahrefs' Site Explorer to find all podcasts they've been interviewed on So I'll enter in jAlso Set the search mode to a URL search, so we can find pages that are linking specifically To the homepage, Once the overview page loads go to the backlinks Report which will show you all of the pages that are linking to this URL. Finally, let's use the Include search and Type in Jim Kwik And to keep our results super relevant. I'm Going to set the filter to search for his name only in the titles of the referring pages, And we now have around 120 podcasts.

We can Pitch to get interviewed So filter through relevant podcasts and pitch The host as to why they should interview you and the value you can give to their audience Next on the list is email marketing. If you've ever looked into email marketing, then you've probably heard people claiming That “ email is king.'', But I promise you that once you get into it, You'Ll quickly discovers that it's not as turnkey as online gurus make it sound And don't get me wrong.

Email marketing is great, But first you need the traffic to get email subscribers. It also requires opt-in forms to turn a visitor Into a subscriber, In my opinion, email is a great long play. To build a connection with your audience and even sell high ticket items, So my tip for you on email marketing is quite simple. First focus on building your email list from day one It's important and you might as well collect Emails from interested people from the start, even if it's not a substantial list, But be realistic with your goals and as you build Your audience put more time into your email list and see how it can serve your business.

The final strategy is to use forums and Community boards, Community forums like Quora Reddit and Facebook Are great promotion blogs But before you go off and start posting links, To your product pages, there are a few things you need to understand, And these are all based around the unspoken Rules of spam First, don't promote your products or services. Pages within these groups, users on these platforms intend to learn Not to be sold to directly Instead think of these networks as a place, To share your expertise, build relationships and help others Second use links to your content sparingly.

If you're constantly posting links to your Blog and have justified in your head that this is non-promotional, then you're most Likely wrong Links can be more appropriate based on the network you're posting on, For example, Quora generally, has longer answers and linking to your content, where it supports your point is a good idea. Facebook groups, on the other hand, are a different Story, Let's say: you're a real estate agent and you Join a “ first time, homebuyers'' group on Facebook.

If someone asks a question like “ I'm looking to buy my first home and was wondering if I can even get a mortgage?'' Now, if every agent on that group posts links to their website, can you see how spammy that could get? Instead, it would make sense to post a link. To someone else's affordability, calculators or offer introductions to blenders, The point is that helping first will go a Lot farther than self-promotional content that can taint your reputation Now.

I'd love to hear from you, Which digital marketing strategy do you think Is most effective in online marketing? Let me know in the comments and if you enjoyed This article then make sure to like share and subscribe for more actionable SEO and Marketing tutorials So keep grinding away focus on one marketing. Blog before trying the next and I'll see you in the next tutorial

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How to Become a Social Media Manager in 2020

Hello you! I wanted to go ahead and make an article all about how to become a social media manager.

This is what I have done. I've worked both in corporate America, fortune 500, nonprofits and startups, I've also worked for the past few years as a freelancer. I love social media advertising and organic content strategy, and then I also do a lot of article production work. Article editing and article marketing are key! If you are into things like that. Keep reading!

Now don't get scared here, I'm not saying that you have to go to college as I did. I'm not to saying that this can mean a variety of different things for different people, but I will say that one of the big things that I do see when people come work with me as their coach or who leave a comment under these articles. Is that they are hungry for success. 

I have this Facebook group that took off so I became a social media manager now and that's great. I think, having that experience and having that portfolio piece which we'll talk about later is important, but it's also really important to understand business and to Understand kind of the business terms and sort of the business processes and all that kind of stuff, in addition to just knowing how to organically grow something or you know getting lucky, if you will so there truly are so many different ways that you can Get educated like I said it doesn't have to be formal education.

Necessarily now I did go to college. I went to school for film article Media Studies and political science. Those are not necessarily the majors I would choose now. If I knew what I wanted to do with social media management, I would probably look at you know marketing business communications, which my degree was in the School of Communication. So I did have a lot of writing classes and interpersonal communication public speaking things like that, which all help me but even a photo or article is really important.

I know a lot of people are like. Oh so you don't use your degree and I'm like. Are you kidding me, I film articles every single day, if not for my own YouTube blog, which is a big marketing tool for my business, but for my clients, so those are all good. Majors talk to your advisor see what they recommend. Some schools even have like digital marketing programs now so definitely check with them, but, as I said, if you have chosen to not go to college, if it's too expensive, which believe me I know I was lucky, I got a scholarship.

There are lots of other ways to learn a few resources that I always recommend number one HubSpot Academy is amazing. Please take advantage of that. I think all of the courses are free. I've taken inbound and taking a content marketing course right now. They have a ton of really good courses that are free like I said, I think that they all are free. I'm going to list that down below there's also another free course that facebook offers called the Facebook blueprint, and that is, of course that teaches you how to use Facebook Ads and then, of course I do have some resources as well.

There are lots of courses out there. Those are just a couple that I recommend, but do your research, you know, use skills, share, use, and all of those things use YouTube. You're doing the right thing right now by researching. But learn even after you go to college, even after you think that you know everything in this industry. Guess what it is constantly changing, so that is like my biggest tip, is to always be on top of learning step number two you're going to need to build a portfolio, so this can be difficult if you didn't go to school, for social Media which not a lot of people do it can be difficult.

If you don't have an internship, it can be difficult if you're kind of starting from nothing so number one like I talked about. Maybe you did have an Instagram account that kind of blew up or a Facebook group that you managed, or maybe you have a podcast on the side or something that you can kind of share as an example of the work that you do and that you can make your pet project and build it up and show some success with that.

You know that can be one example or one thing that you put into your portfolio. Another thing you can do is take portfolio projects, so portfolio projects is a fancy way of saying a free or low-cost project for a friend or family, friends, and family discount. Essentially, that's what a lot of people do to get started. You know if you have a friend who has a business, if your aunts, I don't know, needs help with her LinkedIn page or something like offer your services at a discounted rate or for free.

I know that a lot of marketers and people and the internet are very against doing free work, but honestly, I think that it's just kind of like an internship, you know, so I do portfolio projects here and there, especially when I'm trying to break Into a new kind of niche or a new type of industry, or try something new with my content, I might do like one thing. That'S my key and I have a podcast episode all about this, so I'll link that down below as well.

But the key is not to be like oh I'll, do your social media for a year to build my portfolio, no no say I'll! Do 10 photos or I'll write, 10 captions for you or I'll. You know cover one event for you or something like that. I'll plan out one content calendar for you, don't make it like this ongoing thing where you're always working for free. I think that's. The key number three is market yourself, so whether you want to work in the house somewhere, meaning you want to get a job in social media management or you want to start your own business you're going to need to market yourself.

That'S just the world that we live in nowadays, personal branding is everything so if you're going, the more traditional job route make sure that your LinkedIn is updated. Linkedin is social media and I think that it's kind of a great portfolio type work. It's a great example of who you are and if you can get good engagement on your LinkedIn posts and your LinkedIn profile is put together and nice.

You probably know something about social media, so definitely make sure that that is all up-to-date. Let me know in the comments down below if you'd like me, to do a full episode on LinkedIn and then the same thing, though, if you're looking to freelance or start your own business LinkedIn is huge for me and my own business as well. I kind of used to think of it as a very typical corporate type thing, but know everybody needs a LinkedIn.

If you ask me so definitely make sure that you go ahead and clean that up, but you also may want to consider a website like a portfolio website, so look into that it can be affordable to build a website using Squarespace. That'S my preferred service, but I know a lot of people swear by Wix and other website builders. It'S pretty easy nowadays and it can be a really low cost. You don't need to have 10 million pages on your first website.

I think that this is something that a lot of my clients get hung up on when again when they come to me for coaching they're like I have this kind of failure to launch because I'm afraid to launch my website, it's not ready yet listen to all That your first website needs is a little bit about you. It'S an about page, a way to contact you and some type of services page a portfolio page. You know some type of example of what you can do a little bit of insight on what you're offering that's all you need to start.

You don't need complex sales funnels and forms that all these amazing like super, high-quality pictures. Listen all that stuff can come later down the line when you're ready, when you have more time and money to invest in your business start with the basics, so about contact and a little bit about what you do. Step number four is to establish your processes. So this is everything from your pricing.

You got to determine what type of salary you're looking for if you're looking for a day job, you have to determine your hourly end or package rate if you're a freelancer. All of that, so there will be a resource link down below for freelancers. Indeed, is that the one Glassdoor class Burnett indeed Glassdoor LinkedIn has a salary estimator to a think pay scale? Those are all good ones to search for what a social media manager would make in your area or a social media coordinator play around with different roles and titles, because if your entry-level you're probably going to start as like a marketing coordinator, social media coordinator, community manager, Something like that before you get into marketing manager or social media manager, so look at those salaries, so you can get an understanding of what to ask for and what to look for.

So pricing is a part of the processes, but you'll also want to figure out like your SOP or your standard operating procedure, especially if you are a freelancer or you want to be freelancer determine you know what the process is when you get a client. How are you going to onboard them? How are you getting get them acclimated to the tools and the software that you use and how are you going to set their strategy so do research on like social media strategies, social media, onboarding, client, onboarding stuff, like that, I do have a whole section on my Signature course, which is a paid course, but it's a pretty affordable investment if you're looking to do this long term for your career.

So I do have a whole section on that in there an onboarding your clients, so ya figure all that out figure out what social media management system you're going to use. I use a tool called lonely, but there's a ton of other ones out there HootSuite and sprout social Agora pulse, so so many and most of them, if not all, of them, offer some free trial or free version of their schedulers. So you definitely if you're going to be a social media manager have to have a scheduler.

You can't just post everything organically that'll work for one or two accounts, but after a while, you're going to need to have a nice content, calendar views a nice way to communicate back and forth with your clients all that kind of stuff invoicing contracts. Again, if you are going to be freelance, you need to figure all that stuff out too. I do think I have resources on that that I'll link down below, but if not real, the quick wave is my invoicing and Co is a great place to start when it comes to contracts and then number five is to find jobs and clients.

So again, this depends on whether or not you want to work in-house, whether you want to work with clients and it can change. You know, what's changed for me when I first started. I started my career in corporate and I knew that I wanted that experience and I'm really happy with the path that I took. I'm really glad that I did have corporate experience, but I ended up going on to run my own business now.

Will I run my own business forever? I don't know, I'm really happy doing it right now and don't see myself going back today this year next year, but who knows maybe ten years down the line, I might desire a full-time office job again, so we'll see you can go back and forth. You don't have to necessarily choose right now, but there are different, obviously different processes for each one. So for me I found my first job on the Internet as all the Millennials do.

Nowadays. My first, you know full-time marketing job, but I'm going to break it to you, honestly, I'm going to tell you the truth. Social media and marketing, in general, are pretty competitive right now and I did not get a social media management job straight out of college. I took something that I knew was going to get me those desirable skills and to get me to where I needed to be long term.

So I took an entry-level job at a chat lab, so it was basically like a call center, but people chatted in with you instead and it was that I think. It'S a fortune 100, maybe if not fortune 100 fortune 500. But it's like a really good company and it was a really good experience. I knew that it was going to help me with customer service, which is a huge aspect of social media management. I knew that it was going to help grow, like my writing, skills and spelling and all that stuff also huge, and I knew that it was in the sales and marketing department of that company and that I would have the option to overtime.

Move up into a more direct marketing role, or at least have that title in that department on my resume, because my official title sounded pretty cool, I'm not going to lie, but really what I was doing is chatting with people I mean or not. But I got promoted within like four or five months, so I had a senior level role and then pretty much after I was in that senior level role for a little bit.

I started getting people reaching out to me constantly to ask me to interview for social media jobs. Now, here's the other caveat with that. Again, I'm being brutally honest with you, I had a side hustle as well, so I had this YouTube blog. I did some writing work here and there on the side, and I also started a relationship with one of my longer-term clients doing their social media and influencer marketing strategy.

So I was doing that kind of moonlighting doing some freelance social media and those things all coupled together. You know the fortune 100 company, the freelance gig, the YouTube blog. All of that experience combines got me my first entry-level social media job, adding a different fortune. 500 companies, so I just want to be honest with you. You might not get a social media manager job like straight out of college, but all of that whole process of getting my first social media job only took me nine or 10 months.

I was only in that first role for like nine or ten months, so there's the T on that, and I found that job on. Indeed, if you want to look for clients, if you want to start your business word of mouth is huge. I encourage you to get off the internet because on the internet I find a lot of other people who want to do what you do, which is great, and it can be great for the community. That'S what this whole blog is all about, but it isn't necessarily the greatest place to find clients all the time so go where your clients are.

If they're going to conferences, if they're going to small business events in your city, your town, they're, going to events whatever it is print off some business cards, you can do it real cheap, real, easy on canvas and go to those events. Introduce yourself to share your portfolio with them start talking again. Linkedin is a great place to find people. You can also look on sites like indeed, and even LinkedIn.

You can use their search tools and search for contracts, temp, part-time jobs and a lot of times. Those will either turn into freelance gigs or you can talk to them and say: hey, I'm looking for a freelance opportunity. Can we do that? Instead, I know that a lot of people have loved hate relationships with freelance job boards as well, but I have had a lot of success on sites like up work up.

Work is actually where I got my first ever freelance client like I said that. Writing client that I was kind of doing as a side hustle. I found that an up work. So again, you might not find like your entire income on up work. Who knows maybe well, but for me it was supplementary and it was something to get my foot in the door and to get some portfolio work on the table so that I could eventually get a day job and higher ticket clients.

So that's it. Those are the five key steps to becoming a social media manager. Again, you can download my guide. It'S Bentley's, slash, SMM, starter kit and I'm going to have a ton, a ton of resources linked down in the description box to be sure to open that up by clicking, see more scrolling down and viewing some of the resources that I mentioned next week or next Episode, I'm going to be talking about the differences between freelance and full-time social media management, so I want to talk about what I liked about each.

What I don't like about each salary, you know how much I got paid at each thing like that. So definitely stay tuned for that, if you want to see that be sure to subscribe, hit the notification bells. So you know when I upload next and go ahead and leave a like on this article. If it's helpful for you to comment down below, and I will talk to you very soon, thanks for reading bye,

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What was going on man? I really wish. I could talk the things done but, like I know, he’s reading, I don’t hello, hello, hello, hello, no, okay, we’re going to get into this article done in um T minutes 35 point 38 seconds because I’m going somewhere, no we’re going somewhere. I want to vlog it. So I guess get your makeup ready. Let’s go the vlog to you at the same time right I’m filming the get ready with me article.

I have 34 minutes and 53 seconds because I’m now I’m going to look fire today. So I just thought that let me film the process, so everyone gets a chance to see me be me yay, but I got my hair done yesterday. Yeah bye, lovely, not round lovely girl, 1 provided the hair and other one did not, but they were both. So lovely and she was just saying like what happens – you don’t post anymore, I used to read you all the time and it’s like.

Oh basically, I fell off you know, so I need to get back on my horse and I feel like YouTube or something that I really enjoyed because it’s like nobody interrupts me when I’m speaking, I really hate when I’m talking and someone interrupts me when I’m doing Something and someone interrupts me and I feel like with YouTube. I just get to talk. I get to talk, but I have a look, however long I want to yeah, you can’t interrupt me.

All you can do is try and disrupt me in the comment section. You know I mean, but I could just delete and block you, okay, so I’m using the blush per se sunscreen and SPF 50, plus I’m just going to apply that at the rock face and like my hands anywhere that I know it was going to be showing Today revealing my hair, not just yeah yeah yeah, basically, and I’m not show she say, like those exact words like you – fell off what she just had said like talk to me that, what’s going on you, don’t you don’t I post like that anymore yeah, okay, I’m Just going to do like a brief little like life update on what’s been going on, yeah, what’s been going on with me.

Basically, so I took a really long break. I tried to like get by. I don’t feel like the timings right for me. If that makes sense, I just felt like I was experiencing a lot of things all at once, which isn’t? Are you going to go? Sorry back? I was a dull team and I’m not sure I was at 13. I used a Charlotte Tilbury magic cream yeah. I was a Dalton basically, and I didn’t quite like know how to handle it, because I just like finished uni and like my relationships with people, are just like the wind Earling just evaporating just up out of thin air.

Then I sort of like isolated myself and, like a lot of my friends when I don’t feel like good or like I’m, not happy about something I’ll just disappear, I will isolate myself and just be one myself. I just thought I don’t know anyone kind of thing. So I still of isolating – and I didn’t really want to do a lot of things – stayed by myself – writing for myself by myself in these streets, I’m drinking that Bradley was with me, but yeah.

I needed time for me man, I needed time for me and I really wish I could talk to Kingston but, like I don’t know, he’s reading, I don’t so yeah but let’s just say I was going through in it and then I got to come back home. Obviously, because uni was done and Mike can merge with my family, like figuring out how to like live with people, when you knew I did studio to Studio to studio like I’ve, never lived with people, and it was worth every penny.

I know I spent a lot of money on accommodation, but it really was worth every penny for me because, like I just got to well, I would say maybe I should have like lived no because kitchen sharing utensils with people. I can’t even still struggling to this day like I’ve got a nutribullet, yeah yeah, absolutely hate. We don’t like it. When someone uses it and like they leave there, you know it. The cup is that the blender comes on the cup.

Is the the thing that that you um you add you do what you could you do you wait? You want you, you could do so you you do you? Can you you want. You want them to. Do you so much you could do anything. The container is what you drink out phone so like we’re not going to make my smoothie my blender, and it’s not there, it’s just like what is going on what is all of this waste and all right when you want to use a buffer.

I consider I considered my consider I consider myself to be a sorry. I considered myself to be fairly confident kind of babes. You know what I mean like confident. A lot of things happened during that time to come and test to like show me that I need to readjust a couple of things there and like yeah, readjust a couple of things, and might maybe this way that you were doing things wasn’t ideal. You know, I said you know I think so yeah I was humbled I’d say I was humbled with the capital.

Hmm. I was in some very life humbling, humbling, humbling situations, cuz yeah, Madden, fruit, man, nothing through it and Bradley can testify. You know I feel, like you know what your life in life something’s always going to be happening. You know what I mean, I’m like I just have to just keep going. You know, relax. I was a BITC finish. The last two words lives, um yeah. I was meant a little one as I like yeah, so I needed to go through certain experiences.

It still hurts me to this day. I’M just happy I’ve gone through it now, because if I was like out like no it’s a shattering, I really wouldn’t wish that on my worst enemy that broke me perhaps just take time to think like I did, everyone was up. I couldn’t trust anyone and three months, even my mom. I thought she was in a play. I know it’s not the best thing to do but well scan. I do I mean I can speak to Radley, but at the same time I just feel like, obviously you know like your best friend your best friend by like how much can you offload onto one person, wait not to affect them.

You know I mean you know what and I’m thankful to have him in my life, because I just look at other people’s friends and I’m just like wow. This is who you have to speak to every day. That’S not sorry, but you know what this is you like sometimes, but let’s just say, I’m thankful where I’m like. I have someone there to like gee check me cuz. He does not, like you, tell me about myself, which is what is important anyway, anyway, anyway, anyway, anyway, anyway, anyway, today, today, it’s a what we’re doing today today today, today we’re going to an event yeah, I don’t um.

Do you know Laurel Messier? You don’t know how about like the company long last yeah yeah, I’m going to Lauren. I see an event today. I will be bringing brain, but the brain really guys you’re going to have to come on my vlog here, cuz bringing this DSLR out horrible, but yeah. What’S what’s new with me, what was I going to say right? So, let’s talk about the socials know what you know what I had a point back, I just actually missed it.

Your babies was confident confident, confident, like corn, GA, like Nyles confidence, do the situations that I was put in. Put myself in. I should take responsibility for my own actions, really just sucks the confidence out of me. So, like certain things that, like hack, my perception on everything just changed, as I said previously, and in particular my looks and in particular the way I would compare myself to people like the flow wouldn’t live like come out, compare ourselves people like that, you know what I mean I I just I just think I was bad plant I knew and like and no one could tell me.

No one could tell me that I wasn’t and if they did, I knew because it was a lack of love from your mom. That’S right, your chance to projects it onto me. Make me not love myself. You know my. I mean cuz like nomads, there’s a lack of love in that household. You live in, and you want to try and put it on me because anytime, someone does something like that. They, okay, I feel like human behavior, is summed up in my mind: you’ll either doing things because of a need for love or because you lack love.

You know I mean so bullies, bullying someone they either doing it, because they is a lack of love or a need for love and probably isn’t like love at home or people that just like laughter like be promiscuous. I know like that such such being sexually liberated is like a thing now you can do you want bomb loads, even man, I don’t mean no one seem at ease. If that happens, it happens in it bleh I don’t know, but it’s just not me.

I just feel like. Maybe this is touchy. Is it to you, but I don’t know just relax a bit man. It’S just a bit a bit like when people post their needs and stuff on you to our and call it like liberate him gosh. I didn’t do it then might as well just walk outside naked them for so liberating, but I’m yeah. So she was known that stuff. I feel like it’s a bit. It can be a bit soft Pony to in my eyes oh yeah, yeah yeah.

I just like a lot of things I like to do with lack of love or the need for love, but yeah like the way I looked at myself. Was it myself it wasn’t it wasn’t it like legit wasn’t it. I said what I said. She said WestEd cuz, I feel like okay, let me tell you, I feel like number one. The way I consume social media sometimes is not anyone like the comparison I’ll be doing this like it’s so quick. I’Ve already jumped to like at least 80 conclusions in one minute all evaluations in like one minute.

That’S too much and it’s too quick and that’s really not what like. I want for myself kind of thing but yeah the evaluations and I thought like sometimes people can be quite like sensitive but a lot of things, but just understanding, but I feel like then projecting your aunty. It’S actually not their problem. It’S like you need to make it your business to like work on what is white. You could do so much you sort of like telling people like you made me feel this way and it’s your fault in, like oh yeah, I just feel like just throw out yourself right.

What in you is making you feel like this person is responsible for that kind of feeling, because you kind of can’t control your responses. What are you making it this person’s problem? Sometimes I feel like that. I losing myself like I’ll get upset about something. Can I be like no, it’s actually not they’re not going to come and ruin my day or like meet me full attack away, where’s, my phone. Let me give you a quick demonstration on like how to handle the social minutes left your phone.

You hold it in your hand like that, and then you just put it down and walk away. That’S just legit how you handle it, especially weave, like trolls not going to lie sometimes yeah. So I’m going to say some things in this: like really really are lacking a lot of love. You’Ve lacked a lot of love in your life, but some of them do catch you by the throat, but at the same time, like it’s all character, building and training.

Yeah, I’m just saying is like don’t take things to heart. Man cuz, it’s just like social media, is deep. At the same time, it’s not. That is deep, but it’s not that deep to the point where you have nice deep still, but just understand a lot of people are fake, fake fake can be fake. I’Ve done it myself, they’ll say all this rubbish, but when it really comes down to it, nah baby nah bro. It’S leave like that.

You know I mean like that. You know I was just like you know how soldiers can be at the end of the day. They’Re they’re, the ones that need help and they’re done unless your job bit or you’re, like what you’ve told your self is today from this day forward, I’m an activist, my all means get angry. I mean show that passion be passionate, but if you’re just the everyday babes, you know you work a job coming on cookie clean me.

You do nothing. You know I’m saying like I just you’re doing you’re doing your teen babes save that energy for the side hustle. You have safer, please, I beg I beg of you absolutely beg of you. I understand, but most of the time me I’ll just be like oh wow that was safe and I’m not about my business. That’S why I I just I don’t. I don’t really like to get involved two months. I looking at three. God bless you.

I really hope you get the love you’re looking for, but I’m not going to entertain this today. Yeah yeah and this whole process is a work in process progress process. It’S a long for you know, I’m trying to say so long process. You know but yeah. You know, okay, since that option is coming about here. My life, my life, my life, my life, my life ever since meeting people wow that function, that function is really something something dangerous, because I really be forgetting like about this person actually exists.

You know I mean absolute madness that mute function, you use it abuse it use it specie use, be she be using the social media of like the brain. Obviously I understand it can make. You feel a little bit insecure by understand. Like there’s this choice, there’s twisting that there’s a little bit of choice power. You know I mean because who’s holding the phone who’s holding the phone. I am I’m holding the phone.

Guess what puts it if I put it down, I will no longer be looking there and at some point those feelings will subside and I just have to work through them and use it in a way. That’S come back. Come back compatible me. You know I’m saying, but sometimes like just cool off from the blaming it on other people and my taking responsibility for stuff. You know I mean I’d, say the people do that kind of stuff too.

Well that when they say sorry for something when you were, you knew what you were given more time when people say sorry it’s because they got caught in the act or sometimes actually is that Rockette was being mind ignorant like. I am sorry please, please unrealistic. Please accept my apology fully slaps like I’m not going to like that. I can get mad about certain things like you know how Beyonce’s bumblebees bumblebees The Beehive for beehive, like anyone that talks that rubbish about their and like their Bonnie.

The only I see like if they’re special cooling needs to be passionate about my feelings, but you don’t say: do it by all means, but just understand that the consequence is going to lie on you terms of like the stressors on your body. It’S going to be on you, that’s one thing that I will say about like with fighting fighting fighting fighting, why you seduced SJW in my my early days, and I want the I sat down.

I said ah every day, I’m out of breath, I’m annoyed I’m angry. I wan na fight everyone or it’d, be like what just sat down and chilled for a bit and just enjoy life chair journey and I was like wow sweet. Let’S keep doing so, I would say my break really taught me and to relax on a sentence. Relax on certain things were then job. Basically, now it’s to be active and to post a lot like that, and it’s just like balance.

That’S 1226. My cab is coming out to 50/50. You know, I should become the Charlotte, so be magic cream. Oh god, I’ve tried the Fenty setting spray. I like the way it diffuses the products out. I don’t like the ones that, like really like release, you know, I mean very aggressive in the desp’rate, the supremen’t. You know I mean very aggressive. I do not particularly want to get involved in any of the sort I’m really like here I feel like it gives me.

I don’t know if is meant to be mad, but when I use this I see more soft. I still love of the bronzer love me that told me. I wasn’t into that German drilling dance with that stuff. You know what I liked it and then I got to a point, as I actually drew in my heart, it’s drooling. On my end. It’S all that chap stuff I just like left it behind, because the place that I was in any lyric that would just remotely like sure I got any situate.

Wasn’T China here II wasn’t trying to hear it. I feel like um um they’re mentally Sunday’s is kind of questionable some days it’s a little questionable, but I cavern, I don’t even want to say the words I really don’t wan na say the words but I’m like I was just getting into him cuz. I just feel like he offered on a gold-plated diamond encrusted platter. A completely different a draw track is a dual track.

It’S going to make you feel a type of way. You know I mean but his voice on top of that, just really took it to a different kind of a different element in its own. Nothing compares nothing competes in my eyes. You can fight amongst yourself, where my eyes just nothing compared. I feel like sometimes American artists on, like UK sounding tracks or like afro beats music, doesn’t really sound right to me.

I don’t feel like it. It’S not much. You know I mean it’s not. It doesn’t flow to me. So I just don’t really like paying attention to her and it was the same with him as I like his music, like I’d, hear that welcome to the party song and I just used to grind Nike any time I buy from a player. So how you keep doing this guy, can you stop? I was in the cab going to here’s one day I was like. Let me just listen to it for myself and see how it is I’ll.

Let you know if it’s snaps or not. Obviously I put in my airports: I’ve lost one of my airports but she’s so annoying so like I’m going to use one, I don’t know that other one is anyway, so I played it now. Was it happily dual and I heard that I’m a foot get me lid. I said like I’m on it. Whoever this man is, I’m packing my bags, I’m ready to meet the room. I just kept slack up, saying, let me getting it yeah and my boyfriend where’s.

This coming from because last time I checked I’m getting late. What do you actually want me to do come on from there? Like? I just went, you know how I found out was in bed and I was on my Instagram and then, if you guys don’t know, I love me a bit, and sometimes I don’t know I don’t like what he’s doing with Kennedy or like green keys anywhere. Some other topic in itself: do you um? I was just scrolling they’re, not.

I saw DDG posted him and I was like. Why is he personally like what’s happened, and then I really love paragraph and then he’s like rest in peace. I said no, no! No! No! So he’s like he’s passed, they so rest in peace, really hope you shaking up there. Sometimes when I go up, I just feel really sad and weak. I didn’t know him like that, but you know how music is spiritual, music, really like touches you, the person doesn’t have to be there in the room present with you for them to have an impact on your life yeah and he had too much to do.

He had way too much to do absolutely, and I heard guys sometimes they can be a bit, but he seemed like a good guy. He was like wholesome he was inside his coat, I’m something like. I knew him but like just from what I’ve seen Mike he was into this culture. He wasn’t like afraid to. Let them know you shouldn’t find him or you know what I mean these other rappers, that I hear they’re just I don’t know, but it’s just one of a kind unique like just one of one and 20 year old, only 20 years old.

He was just a boy, he looked like a man, but a boy he’s okay, too, and his friends could rest in peace. Dough is like. I haven’t been able to cry cry like that, because I feel, like a BITC finish, the last two legs, because I just want his music so like. But if you like sugar tea, you know what I can’t explain it, but I just feel like I’ve been holding back my tears and it’s not coming out, and I don’t know what to do by I’ll, be telling my offspring about this as soon as they’re able To have a back-to-back dialogue, a back-to-back that we will be popping some smoke, we absolutely because this one yeah after Michael Wow – I don’t.

I can’t do it again and that’s what I don’t really like like liking celebrities too much like that. That makes sense. I don’t want to do out of like by force cuz if they go with. Like I don’t know, I get really attached and a little bit like obsessive and my life, just isn’t the same. She’S really been bothering me, I’m just really hope they catch the person. Give him a sentence anyway, this Marc Jacobs, lipstick lip gloss in pre, please pretty thing lotty for a year and then now it’s time for my hair.

As for my outfit yeah right, my thing is: I’m trying to stop spending funds money money on materialistic items, I’m trying to save like stuck up my claims, I’m fighting it out here. Please, like it out sorry about the lighting, but I’m trying to get out of here to my own lovely place, but I’m so that the dress code for today is pastel colors. I don’t really own anything sensibly pass to like that.

So I’m just going to wear white queen it’s kind of past all right! Also, I’m thinking yeah, I’m just going to do an updated foundation routine and upload it clear! Well, I’m going to do an updated foundation, skin routine and foundation routine. So you can see how I do not going to like, though I do feel a little bit better speaking about like pop smoke. You just know what you expecting. You hear that name and name these new records.

Could these new rappers could never these new rappers could never I’m right now and I listen to like well, these new rappers and stuff is just like. Oh, I thought like I’ll fight for him. Okay, you know what I understand my people going on like the shade room and do that kind of stuff not going to library like that the other day, but I was going for his comments and most display was like. Don’T you want to say he said something really like just I’d read all know if he, if he was allowed, you’d never left.

I have the energy film fame energy to have lots of those words. You know what I mean, but I actually went to. I went to go and reply and down because this is too much who this is not me. Absolutely not me from that. I was like yeah a bit tact because I was ready to fight fights on the net. I a stranger, never met this person in my life and I was ready to know I care, I don’t care, I mean how actually dare you, how dare you on the day on the day long words are trying to learn as still kind, and you want to Talk to all that green, giving it all that I’m in there now this one has really really really 2020s meant to be a clear vision you and that any places why yeah should I even tell you what happened all right? Should I tell you what happened? You know our eyes are really messed with the vibe in Italy.

I don’t feel like a good bet for a very long time. I survived, there’s just no flag. I was walking. Don’T ask me how I ended up in my Constantine good yeah. Why was I in between the two I was walking with my boyfriend, cuz, okay, the halter that I booked. It said, Hollywood Hills on it and when I got there I said this is nowhere near Hollywood. I looked on the map. It said I saw Compton and I already know from the movies the vibe I wan na go home tonight, she’s not going to smile to my health.

I’Ve never held myself so tired. I was like wow I need to go. I need to go. I need to go. I need to go. I need right now I get food yeah. Okay, I am a black Ghanian millimeter chocolate, darling British woman yeah me personally. I mean I’ve grown up in like Kurdish areas with areas, but I never part I never partook part ached part took us in any activities which were a league. I mean we all stolen, which I don’t know I stole, and I was okay, because it’s not a topic in itself.

I never part talking like a legal, so my favorite color was red. My favorite color was emphasis on was was red. As I had a red phone, my boyfriend, he had red shoes on so we’re walking to get food. We come out of the hotel entrance bus left and do another left and then we’re walking down the main road because as a restaurant at there and once get food to eat, so they’re walking, walking, walking, walking, walking, walking, walking okay about 10 seconds.

The lanes on these American highways – I like six lanes long, they drive doggies, it’s a really nice car, but I don’t know I don’t know bit traumatized my business anyway. Doggies yeah, so they’re dry, face and they’re looking at us like this they’re driving and they looking like this. They just go and I just keep looking us and screwing us. Why do you send someone in my mind? I thinking why they staring son? What’S going on son, I was like babe, I he’s just me or do you feel like people keep staring off slight in that cars and he this I don’t know, I worry about him – sometimes he’s so oblivious to a lot of things.

So he was like nothing like. No, I don’t think you’re calm you could do with me. Sake keeps happening on one car, one gray one stops and does a u-turn and comes all the way around. Oh Indy, you came and some of those are you turn you’re. Just thinking that for directions they lost mommy might owe me a fly. Outfit M is looking good and they want to find out where you’re from you know. I mean America now when someone does u-turn.

I’M me past me. I know it’s not good. Any kind of a good sign for me so my hands already up in the air – I don’t know smack. I don’t want no smoke daddy smoke. I want pop smoke, but I want no smoke so I’ve stops. I’Ve stopped my boyfriend. It’S just slow down, walking the columns and rows of window down. There’S a man – and I say I’m not any kind of a man, I’m 40 years plus of age in a bouquet – and he says these words.

I don’t forget you’re, my man, you do the accent. Sorry, hey yo, my man where you from and it is mrs., is in the passenger seat. Dude. My boyfriend goes from London, I’m like Great Britain, my foot, my British British. Oh, you know this is a creek area right me and, like high-pressure Fergalicious gangster ish in the situation snow, I’m not built for that. I don’t want to be a good killed dating like a good guy.

I don’t I don’t like that. I don’t want that kind of stress in my life I want. I want a happy peaceful life. He said you know this is a krip area right a suit. I told you my heart, true what else I’m not going to add. I thought I was going to faint. I really thought I was going to faint. I thought what yeah you can’t be doing all that red over here then it’ll hold me sorry, they would have shot you by now.

I said, shot shots much alcohol sure I mean pew pew pew, my wavin shut. No, I need to go home today and he was like yeah lucky, I’m telling you the battery screw, and I think this is this is chosen as a partner this and you yourself. I mean I know, I know this Sunday’s Sundays, you where you are gagging for a pair of loops, and this is the life you’ve chosen. I need to get out of here immediately.

I offered him our gratitude. I grabbed on to my man. That’S a book. It means write what I wrote about my name that day I cancelled the hotel. We went we saved in the back of a completely different area, never again because we’re wearing shoes and notorious – and it just got me thinking this like I’m sure they don’t like being targeted and profound. You know what I mean, but you do it to yourself cause.

It’S like just because they’re black, you assume that you profile us because you’re black, I’m sure, like a white person, who’s wearing that red, they would like not rush by their full spot because you’re black, they just assumed we were from the area or not something. The area I mean who trying to like just start something kind of thing, and I just got me thinking that man was forties. Well, god bless him in his family, but he’s mad look a bit mad.

I was like you know. I really can’t no! No. I have to go home as soon as it came for the day for me to leave. I was up sticks again. My breakfast, I left my bag. I had a pit. Stop in Amsterdam, slept in like a hotel, comfortable bed had a shower got my plane. I left left leaving it behind me, god. I want to thank you for reading over asked that day, but Wow, and I want to thank mr. Old man Crick for coming up for tenant, because you know just imagine that, like you’re, really out there doing holiday, Phil boyfriend and then gang members I’ll come in To shake he wasn’t shaken, but meows sugar, sugar.

I couldn’t even eat the room, that’s something that I don’t play with. I don’t play with that. Gangsta spicy, as he said, lady I’m just I’m ready. I even off my time right now and then you realize American people. They were different life right, let’s get into her now so this her. I love it, but what I want to say I feel like we can all see it. I’M going up. So I’m going to have to wear it yeah. What I’m going to say, though, is the girl that did the dye job on this.

She didn’t take my time. The hair is lovely. There killed a little boy, the dye job, I’m going to have to work. My magic cuz, I used to dye hair a lot and it’s not yet, especially in pictures up, I’m not sure if you can see in the camera, but I’m probably just going to like I don’t know if I should like have it all slicked back. I feel like it’s too: do you see what I mean? Cuz cuz, you know six, one, three don’t hold a car doesn’t hold a car, but I love this hair.

Look! Okay! I’Ll! Leave all the hair details down below. I don’t know if you call it the hair, but I’m going to have to go in and color it again cuz. I need a deep here until after we’re looking through the footage and yeah. This is madness. Man. Let me let me switch my battery and I’ll. Come rock a buddhist co-, I see a fantasy

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Online Marketing

5 Social Media Marketing Tips to Dominate in 2020

Hey! What’s going on, on this article, you will learn 5 awesome help steps to become a better social media marketer in 2020. Let us begin! The first step is lead generation by gathering data. Now, how do you gather data and what is data? What’s the data that you should be gathering, let me break this down for you, your objective in using social media.

If it’s to sell, you should not be chasing followers or likes, or impressions otherwise known as vanity metrics. What you need to be doing is capturing emails, addresses and phone numbers and there’s a couple of ways that you do this one. You can set up a landing page on any type of website. So someone goes to your website and then they have to input their information.

They get something in return, whether it’s an e-book, a white paper or an exclusive article. Whatever that exclusivity is you want to make sure that someone has to opt-in first and in return you’re getting something out of it? So what happens when you set up this landing page? Well, you can then remark it through Facebook Ads or by sending any email out to potential customers. Don’t lose sight of phone numbers.

Phone numbers now become valuable for remarketing through SMS or text message marketing, there’s a platform that I personally use called super phone. So when you collect phone numbers through super phone, you can rebroadcast out and guess what you’re now bypassing the social media superhighway and you’re able to get your message in front of people directly on their cell phone. But in order to do any form of remarketing, whether it’s through email addresses or phone numbers, you need to gather data, not followers.

#2, which is text message marketing

The platform that I recommend for text message marketing is super phone. There’s an interview that I did a couple of years ago with Ryan Leslie, founder of super phone. Those are really insightful, and ever since then, I started using super phone income nation with social media. So if you have an Instagram account, you’ll see there’s a button on Instagram for you to send a text directly, Now what happens when you send a text through the account. It will then send you a text back with a landing page form.

So you see where I’m going with this? Once you fill out that landing page form, your email address is sent to whom ever owns the form. Now all the information that You need, in order to follow up. Basically, think of social media and email and SMS marketing all being married together. There’s not just one platform that you use, but you need use all of these platforms in combination with social media being the feeder source to get you the data that you need.

#3, private messaging on whatsapp and slack

Let’S face it. Social media today is noisy! Your objective use social media in a business is that you have to find ways to break through that noise and stand out! So staying along the same lines of what I said previously with collecting data. Wether it’s an email address or phone number. Think about setting up a private group on slack or whatsapp for your superfans or you’re more connected fans, Hopefully you’re using some sort of social listening tool that you can easily identify who these fans and these supporters are. Once you’ve done that then You invite them over to your own private experience by doing this, meaning by creating a group on slack or on whatsapp you’re able to bypass all the noise, all the self-promotion, all the flexing. That’s occurring every single second of the day on Instagram Facebook, Linkedin, etc.

#4, Gather Intel or set up listening feeds.

Let me break this down, for you make it really easy, let’s say I’m a public speaker. So I get paid to speak at conferences.

How am I going to find out when a conference is looking for speakers? It’s really simple. I go to Twitter and I type in call for speakers now you can save that feed and you can go back to that feed in real time at any minute of the day and you can see who’s updating the feeds. So, in my case, as a speaker as soon as I see that there’s a new call for speakers tweet, I then go and I apply speak that conference.

If you’re a real estate agent, you can set up feeds for the city that you do business in, and certain key phrases or terms like looking to buy a house in Houston or moving to Vancouver. The key is that you’re using social networks as search engines, so once you gain the Intel now, you can effectively communicate with your prospects.

#5, using

What I really like about Giphy is that you don’t have to have a big grandiose presence on any social network.

You just have to have the right gifs on Giphy , for people to use in their content on Facebook, Instagram or Twitter. Now, why are people using gifs? It’S really simple to spice up and add a little humor or character to their content, so provided that you have the right mix of gist. I have gifs of me doing all sorts of different animations expressions, You can also use Giffy to promote books as long as you have gifs in the Giphy library.

Anyone on these social networks has access to your content, so think about this. If you’re searching for ways to growth hack into Facebook’s, 2 billion user ecosystem 1 billion users on Instagram over 300 million users on Twitter, this is the easiest hack. Just put your content on Giphy, sit back and let others use it now.

These are 5 tips to help you become a better social media marketer in 2020. But if you notice, I didn’t tell you how to become a better marketer in YouTube or Facebook or Twitter. The reason for that is because these 5 tips can be implemented across the board on every social network or you can use them as standalone strategies as Well, thank you so much for reading this article.

Check out the video below! It is about the guys behind the best roasted pumpkin seeds on! 


Online Marketing

Top 2020 Marketing Strategies That Will Put You on the Map | RD Summit 2019

That’s how I feel an entrepreneur is you’re, always ready for another fire. Whether it’s two o’clock in the morning or nine fifteen. You have to be ready! And I don’t struggle with that, because I’ve been practicing It my whole life, which is why I fear when people try to become entrepreneurs. Because it’s cool Now… I worried about that, because it’s very hard. Every single day I lose And unless you’re good at What you will not like. You have to have passion!

You got your perspective, happy, Don’t You want to be happy? Let’s be happy! First of all, I’m just Very flattered to be here, Thank you for check out what I am going to say!

Who I am

That don’t know who I am I was born in the Soviet union came to America when I was A three year old child, a very tough upbringing. We were very poor when we first came to America, I lived in a one studio apartment with seven of my family members, my parents, my dad, worked all the time, and so it was a very rough upbringing. Not a lot of entitlement. Didn’T have a lot of stuff. My natural state was To be an entrepreneur, Even at six, seven, years old. I was already shoveling snow, washing people’s cars, selling juice and lemonade for a buck or two.

It was always to do a hustle somewhere along the way. In New Jersey, sports cards became very big thing in America and that is how I started collecting them and by the time I was 13-14 years old, I was making $1 to $15 a weekend. As which you can imagine, feels like you’re a millionaire Eventually, my dad worked very hard and saved all his money and he bought a small dagger store in New Jersey, I was forced to work in that store. And that is really where I started my real career.

I fell in love with the idea of knowing that a lot of people in America collected daggers, and that was what kind of connected me to my family business. The part of the story that Gets interesting for this room is what happens next. Knowing that there’s A lot of entrepreneurs in here knowing there’s a bunch of small businesses a lot of small business agencies. What really enables me, the great flattering, nature of being in this world. In fact that my entire career was based on.

How do I build something with not a lot of money? You know we live in a world right now, where a lot of people. So if we can keep the lights on, that’d be amazing. I love that So for me. What’s interesting. I’m 43 about to be 44 next week and when I grew up the idea of raising capital. Was extremely foreign, one of the most interesting things being an American businessman when I travel nationally, internationally and other places in the world. Is everybody is so caught up with raising Money for their startup. This has become an entire Generation of hands in the air that think about raising capital and appeasing venture. Capitalists and investors not actually building a business and not having the focus there. And to me this is very interesting because it’s led to a lot Of very different behavior, For me, everything was always About how do you make money and that’s what you invest? Back into your business, not how do you raise capital When I started my deal, which is An advertising agency, I started it in a room.

Patience is a must!

Room of another company, because I had no money and I Wasn’T going to raise money for the business. I was just going to find my first client. Use those dollars and Just keep reinvesting It took longer, but longer was it strength. I think one of the most important words for me to communicate in this post today by far is patience. I promise you no matter what you’re doing. You must have drive!

First of all, everyone’s uncomfortably attractive, number two and more importantly. I think the reality is the thing that I spend most of my time on is trying to get people to understand that patience. It is a very important valuable of success! I believe the far majority of people in this world do not have a Great relationship with time, I am fascinated by people, who are stressed at the ages of 18 and 22 and 25 and 29, like they’re, running out of time.

The way that modern medicine and technology is going to be for another 80 years is unknown. It really gets me excited slash concerned when people want their Business to be huge next year. The quicker you want it. The more vulnerable you are. My style of communication is fast, but my business Actions are extremely slow and so what business actions that lead to slowness lead? To is a couple things One, the far majority of My career, I had no money, so I had to always look for places where you could get a lot more for less.

What I look for in the digital world. This world is organic reach! When I think about organic reach and when I think about organic attention. I day trade attention for me every day. I look at the data both in the analytics and in the culture conversations to try to figure out where should I market. I promise you one thing, my friends, no matter what You do in this audience, no matter what your ambition is.

The one thing that combines all of us, whether we’re starting tomorrow, whether we’re an employee, whether we have a huge company or haven’t even started. The one requirement for all of us is to have somebody’s attention. Before you can sell anything, you need somebody’s attention, Then what you say in the written word in audio or in article becomes the variable if you are successful.

The reason I follow attention – Is if there was nobody in here right now and I was giving this talk, I would have no potential To achieve what I want. At the same token, with All of you. What I talk about for the next and is my success. There are many of you here. That don’t know who I am. You’ll leave with an opinion. There’S many people who do know who I am and you’re either going to Like me, more or like me less. COMPLETELY predicated on the content that I put out. I spend my life in a very basic mind frame and if you look at the Politics of your country, my country, if you look at the businesses, it’s all one very simple game.

Do you understand where the People are and what they’re consuming and do you understand how To do the written words? The audio or the article to Put in those platforms? This is how it’s always been. Television, radio print Outdoor billboards, It’s always been the same game. Where is the attention? the eyes and the ears, and what is our capability? To put content in it.

Now: here’s where it gets different.

This thing is fucking crazy. This thing is unbelievably underestimated. We in this workd take this for granted. The power of a phone in Today’s world is remarkable: The fact that every one Of us are sitting here with the internet in our hands. Right now is actually remarkable For somebody like me, at 43 years old. When I was 28, I could not leave the office or my home and have the internet in my hand, when I was 30, you have to understand how big of a deal that is.

You have to understand how Quickly, this is all happening, whether it’s WhatsApp Or YouTube or Instagram, or tick-tock or Twitter. The fact that these platforms Sit on top of this device and they’re accessible right now. The fact that there are Tons of people right now with a phone reading this and then have the ability to post it. My friends from Brazil to New York to London to Shanghai, the human race has not quantified how substantial this shift.

Blame Game

Of the internet has become – And I tell you this and I start here today with this cause: Here’s the real honest truth about how the game of life and Definitely, businesses played The quickest way to be happy in life. Let alone business is To be 100 % accountable, The quickest way to be Unhappy is to blame, If you really understood what I am saying. The fact that how many people have a cell phone. Every single person fundamentally is not allowed to have an excuse, because the power of what’s in your hand, Of course, there’s family dynamics, Of course, there’s tragedies. Of course, there’s government involvements. Of course there’s a million reasons, but the reality is. We have never lived through a time where people at scale have so much opportunity. When I do the homework On the Brazilian market – and I see the cost for a Youtube. When I see an Instagram ad, and I see how low it is. When I see how much still unbelievable untapped potential on LinkedIn, Tic Tock and other platforms are for organic reach. Where you have to spend no money, none and you can get awareness.

The fact that podcasting is exploding in this country and the cost to start a Podcast is to just record it on your phone and upload it. The thing that I’ve become unbelievably fascinated by is, I know in this world, the single reason: whatever is not happening: For you is your ability to say no before you’ve tried. That to me is unbelievable. What’s unbelievable to me, Is it’s as simple as this? If you are capable of writing words, recording articles on your phone or recording your thoughts, In audio on your phone, your business can grow.

Your idea can be flourished. Your personal brand is an influencer. Your advertising shop, Trying to get more customers whatever you want to be. You want to be a YouTube celebrity. The reality is, the cost is zero. The mindset is the tricky part. 90% of this audience does not post as often as they should on these platforms because they worry about The judgment of their family or strangers – This is a very, very very fascinating dilemma: in our society there are people who are not posting.

I mean look how many people here follow my content. I’m very consistent: You can, I’m sure you’re in your head knowing every word I’m about to say, As I start a sentence, I’m incapable of talking about Something, I don’t believe that nuances are different. Obviously, Twitter doesn’t play in brazil the same way it does in the: U S right, Tic-Tock, moving quicker in Asia then the U S. LinkedIn’s acting a Little bit different in Brazil: What’s up Apps has higher growth in Brazil than it does in the U S: There’s nuance differences, but my friends: this is not about America or Brazil.

This is about human beings In America. In Brazil, in China, people worry about their parents’ opinion. In America, in Brazil, in China, people care about strangers. Making fun of them In the comments in America? In Brazil in China, the opportunity to build your business or your personal brand has never been easier,l. People see more people doing it and they think they’re too late. The real answer should are never too late.

Of the people in here do not have the patients and stomach to actually achieve it? They want it so fast. My friends, I did dagger library TV on Youtube in 2006 excuse me, 2007 to 2010 for 35 minutes A day five days a week, I would stay up and Work on Twitter for four or five hours, looking for People who were talking about wine and for three years every day very little happened for me Very little. People now start An Instagram account post for six weeks and give up because they’re not Getting enough followers We’ve become remarkably impatient, We’ve become remarkably Entitled, and so the reality is, is the following: tactically tactically, how many people Here are B2B companies, They have an agency servicing Clients or some of them major You’re in a B2B business, Raise your hands for everybody.

That raised your hand, You must You must do one of two things consistently starting tomorrow. Number one start a Podcast in your industry, You must start a podcast. Go on LinkedIn, go into your inbox and email 25 50 people and ask them to be guests on your show And number two. You must Attack LinkedIn more, I think people very much underestimate how much is happening. There in this market, I did the homework.

It’S there. It people don’t see it, because not that many people are doing it, which is the reason it’s most interesting. It’S so funny when I Speak at these events, people always fall into two groups Number one. They don’t want. To do it cause it’s new and they want to see other People do it before they do it Or number two other people are doing it, so they think they’re too late. So they didn’t want to do it.

People are split up in Two places of not doing We live in a world a world where everybody has a reason for no. I can’t do it because of this. I don’t have the money, I don’t have the team. My industry doesn’t want to do it. I can’t I can’t I can’t The fundamental difference. In the game, today is the people that say yes blindly versus the people that say no blindly, The only unique leverage You have in this room, is you yourself, There’s so much information? Now, you’re not coming up with any new idea, There’s nothing.

I say that is a new idea. People have been around too long, I’m not the first person To talk about kindness or gratitude or empathy, Or hard work or context, I’m really not I’m just doing it. My way in the way, my perspective, my words on my platform and for me is the real Conversation today to me is today going to be. The conference Is today going to be the time That you finally understand that it is time to put it out.

It is time to tell your Story at scale contextually across all platforms, recognizing that a lot of People did not raise their hand, and this may be the first time that a lot of you are seeing me, I’m just going to take one more step back. I believe that what the internet is doing is eliminating the middle. It’S eliminating the middle, the distribution. When you look at Uber or Amazon Or if you look at Netflix, what it’s really doing is Separating out the middle and it’s leaping it to one of two places: The product, the story, the service and your ability to tell that story.

I believe this is very important, because this is not even for The youngsters in this room – This is not the world we Necessarily grew up with A world where the entire Middle of distribution has been commoditized because the internet has become the middle and the focus on not just The quality of the product but, more importantly, the deep focus on the Ability to communicate has never become greater.

The ability to be a communicator in 2020 has now become Disproportionally more powerful than even the quality of your product, And that may be confusing and it’s a very interesting debate. But the reality is a product. Is a subjective product, One more time, B2B who does services raise it high? I just want to get a sense higher. All of you that just raised your hands. You know what I know. Sometimes you Think the product’s great, but your client thinks that shit Other times you kind of know.

That the product is shitty, but the client thinks it’s great. The work is subjective based on the queen or the King. On the other side who gets to this side your ability to be a Phenomenal communicator, How many people see it where And how is less subjective The content in it is subjective, but the results are There, through the leads, through the results that come through it. I believe today that, if You’Re in the business world that the ability to be a communicator, a content producer at The height of the scale for your product has become more important than any other variable.

I would rather be great at YouTube and podcasting and LinkedIn and Instagram Then be great at balancing my checkbook that I can hire an for. This skill is emerging. And accelerating at scale so here’s how this game Breaks down for me One, I think everybody here Has to take a step back and figure out what Kind of communicator are they individually, Even if you sit here today and do not believe it is your job within the organization to Communicate up eventually, especially at the age level, That everybody here is Eventually this skill set.

Will become important to you, whether it’s now later in your career, within your family dynamics and definitely over the next 2030 40 years as communication rises in Importance not declines. Thus, my great ask my great Ambition to fly down here, three flights to get here – And flying right back home, The reason for me to be here: Is very focused on the notion of. Can I get five people There’s a lot of people here? Can I get five people in here? To start tomorrow or Monday, If you want to take the weekend, Off to start making content, The world is very simple: The world is breaking Into a very simple game, ideas and making, do you have ideas? Can you make them, But it requires an incredible Sense of self awareness, I’m very passionate for Many people in this room who are introverted and who would be scared, To give this speech or who feel uncomfortable, In front of a camera to understand that, if you Are a remarkable writer there, an incredible world for you For those who are scared to Be in front of the camera, because they’re scared of how they look or they’re just uncomfortable That recording your ideas or what you’re about in Audio is an incredible time to be alive and there’s an Incredible world to you, It’s a matter of fact, even more interesting.

To me, if you’re somebody that likes to doodle to draw some of the most exciting things that I’m seeing in my content is when we’re doing cartoons On LinkedIn and Instagram, That might be the way that you communicate when you figure out how you communicate Written word, audio article. The next part, is definitely The most challenging, If you ask me why, over the last 10 years I have been given the Great fortune to be here, It’s very simple.

I spend almost all of my time and all of my content. Trying to bring value with no expectation in return. If you look at the Content that most people and companies and organizations put out if you look at it carefully, And you dissect it, it is wildly selfish, It is either a commercial in itself or its main objective is to Get you to fill out your email, your phone number, your information, so that I can sell to you.

Instead of bring you Value to build a brand, I wrote a book several years. Ago called jab, jab, jab right hook and the reason I wrote it was because I was reading People on social media really struggle with the Idea of bringing value – and I wanted to give them A scenario of understanding that, if you’re trying to Sell and throw a right hook all the time eventually The other person knows how to duck everybody.

How many people here Have done email marketing in their life Raise your hands Great, So for everybody, Who just raised your hands? I was doing email marketing in 1997 1998 and I had 90 % open Rates on my email today, If you’re in the 30s you’re a hero, means you have a tremendous list. And you’re doing a great job, The reason those lists Have gone from 90 to 30 is because I’m sure everybody Here knows where I’m going: We’ve ruined email because we’re spamming and selling on it at all times.

That’S what happens to every platform. That’S exactly what we’re Doing on social media Now the reason social Media is subtly declining and the reason the algorithms Always have to change. Is people do not have the Disciplined to not self promote People do not have the discipline to not try to sell on every post. The other problem is when People try to make pretend they’re giving value In disguise, underneath they’re actually trying To sell my friends, What’s scary, about the Way I go about business and what I believe I see what the businesses That are most winning in the world.

Is It’s super basic? Just nobody wants to do it. It almost be like if I was standing up here talking about health and wellness, my friends, if you want to get into better shape, here’s how you do it, Stop eating shit and workout every day. Thank you very much See you later, Brazil. That would be the whole talk. That is no different than How I see business today, Obviously you have to have A product and service, but the reality is very simply the formula is as basic as it is in fitness If you are not producing content and when I say content just to put this into Context for everybody next week is my birthday.

I’Ve had my team work for the last month, We’ve made a deck a couple hundred pages deck, We’re going to give it away for free. It shows you how to make 60 Something pieces of content in a day. The reality is the requirement. Of how much content that I’m? Looking for you To produce to achieve You know about numbers that look like 30, 40, 50. 60 Pieces of content a day Most of the businesses and people in here are putting out one piece of Content a day on a good day, maybe three a week, We, if you’re a personal brand, you’re killing it and Posting four things a day: There is nobody that is Achieving the volume, If you want to write down one word and stick it in your mirror, From this whole talk, the word is volume.

This is a volume warfare. When people hear volume, They hear quantity When they hear quantity. They don’t think that You could make quality, They think it’s a friction. Between quantity and quality, I believe that the world has grossly overvalued production quality and made that quality, not the story or the Context of the message, And so as we have spent The last 30 to 50 years putting production value On a pedestal as quality, we have put ourselves in a Position to not value context and the actual story: And in that is the rub and the opportunity, the sheer size of this country, the sheer amount of spend, even in the separation of wealth, The uncanny amount of attention on YouTube and Instagram in this Country leads this to be one of the most interesting Places in the world to be a marketer to be a marketer to be an influencer to be a startup.

However, when I spent because I gave a speech in st Pelo a couple of weeks ago so about three months ago, I started really doing homework. On what’s the sentiment, What are people saying in the comments? What’S the vibe, What’s remarkable in such a progressive and incredible country, is how Much similarities there are Believe it or not. What the US, which is With all that in place, there is still so much cynicism and pessimism to actually achieve it.

That is not a government Issue with your new president or ours, That is not a problem that You don’t have Silicon Valley, That is a problem that People would rather complain than put in the fucking work. That is a human problem That Is a global human problem If this was 1957 and it was my grandfather and all of your grandparents, I would have some empathy because it real money to Actually do what I’m saying, but in 2019 with this, I Struggle to deploy empathy for you not doing, which is What led me to not making this a game about your wallet? Many people think business Is a game of this business is not a game of this.

This is Right now is a game of this. This has come down to the simple Deep warfare in one’s head: What What is stopping people From actually making content – and I believe that it comes down to one simple word judgment – I believe that judgment Is crippling our society? I am fascinated and grateful Grateful like you would not Imagine for my mother building self esteem in me without Creating entitlement My self esteem allows when I leave here in a couple of hours, and I read the comments and I control copy it and Translate it from Portuguese to English, where one of you Say that I’m an asshole, I’m okay, I want to give the next talk.

I want to make the next piece of content My ability to deal with losing pushback Negativity. No Is my strength, my entire Model of content production, My entire thesis for this Talk only has one major flaw in that people are insecure. I spend my life putting Out content, 50 70 80 pieces a day with the great hope to Eliminate that insecurity to challenge you and Ask you what judgment why? Why are you willing to live? A life that ultimately ends with regret and resentment Because everybody who’s 90, at a hundred years old talks about the things they wish.

They did not the things they did And so for me, Brazil, very simply, I’m trying to challenge This room to understand the simplicity of the framework and the massive difficulty in the head and really lead to a couple tactics, For example, tactic number One one of the biggest things that I have seen work in People starting the process to produce content is To make a single article and tell the world their secret that they’ve been holding onto, If you really think about What stopping people it’s the darkness and Shadows, inside of them, by putting it out and taking Control of your secret, your dyslexia, your Terrible issue as a child, your relationship with X, your drinking problem, whatever it might be by You taking control of it by putting it out no longer.

Does anybody else, Have leveraged to expose it, It is a freedom play and I highly and listen if you really want to know forget about the five People that post tomorrow, If I can get one person one person in here to leave This conference tonight and make a article and tell the world the truth: That they’ve been holding onto this will be mission fucking accomplished. Thank you. Dad [ Crowd Clapping ].

I want to go into questions. In about five or 10 minutes, so let me speak. Let me See where the mikes are, but I’m going to line them up here and we’ll figure that out. But before I do, I want to spend a few More minutes on audio For a lot of people here they missed YouTube. They missed Instagram, I believe, there’s two places where you have a chance over The next couple of years to not miss it Number one you have to read: Ticktock very carefully: If tick top takes off Seriously in this market there will be an enormous Amount of opportunity, because the global penetration in Asia – the? U S, Europe – is exploding, What’s so amazing to live.

In a country of this size and this much opportunity, And you guys know this: is you can see these platforms? Exploding somewhere else and you can get a head start – And play it here outside of orchid, which became the player here, Every other platform Eventually makes its way here and became the dominant player, Please please do not underestimate what is happening on ticktock globally and where the potential Sits in this market, You should absolutely, If you’re at this conference, if you’re smart enough To be at this conference, you should be smart enough to go home and execute around the thesis.

Around the opportunities around the knowledge, One is tick-tock number two is voice. We are becoming much more of An audio consumption world by show of hands How many people here Now, listen to a podcast, Raise your hands, raise it high. I want everybody to look around. Look at this, Put it down for a second Those same people. How many of you were listening? To a podcast five years ago, Raise your hand, Look around Look at that growth.

Look at that growth! How many people here now when They read YouTube articles, sometimes just put the phone down and listen to it and don’t Even read the article Raise your hands. Look at us. Look at us D rock spends all this time. Making it look pretty new Fuckers, Just listened to it, Audio is becoming the growing Usage because we’re busy – and we want to do two things at once – Three things at once: four things at once, One of the biggest Opportunities in this room is understanding how big audio is and producing audio content.

Everybody wants to be a marketer, but most people in this Room are salespeople, It’s why they like Google, Google’s easy. It’S intent, Somebody types something In you know they want it, So you buy the ads and you convert That’s sales. I’M here to talk about. Branding and marketing The way real things are built, the way the biggest companies In the world are built, The biggest personalities Celebrities brands they’re built for branding And marketing, not sales Audio is no question The fastest growing Opportunity to build a brand that most people are not doing.

Please be the person in This room that goes back and actually starts a podcast. Please be the person here. Who actually starts recording their thoughts and just posting the article I mean you could Literally, take your phone hit memo record, put the phone down, it’s just a black screen and You can post a black screen with your words You can most of you won’t because you don’t think that’s quality, This subjective point.

Of view around quality is stopping the world from making. We must flip that on its head, Please be the person in This room that leaves here and starts making Thank you. [ Crowd, Clapping ]. I left a lot of time for Q and a because I really the theory is very simple. The details and the questions matter. So who’s got the mics. You’Ve got the mics, So you’ve got to run around Who’s. Got a question. Raise your hands! Yup! I’M going to translate to you: Okay, Hi Hi! I love you! Actually, my Family whole family loves you Thank you.

I just came from Canada, So I am an immigrant in Canada. I Zillow and my son listened To your podcast every day, He’s nine years old, Sorry about him! My daughter is 11 years old, So I ask him “: what do you Want to say to your GaryVee?”, He said eh say to him that I love him, Then he’s awesome And I’m sorry and you are so fun. I read it off you Thank you for that and bye I’m shaking because as an immigrant, as you know, I’m leaving Canada for 13 years now – and I suffer a lot – It was terrible Even for my children that was born there and if you’re there, just To eat Brazilian food at the school was very scary, And my daughter was Bullied because of that, So my question is: what can I, as a mum, do for my kids Sure? Thank you You’re welcome.

Thank you. Can I have a photo? Please? Yes, you can have a photo, So I think business and parenting have a lot of similarities. So when I hear those kinds of stories and I’m sure how many People here are parents, raise your hands So for all the hands that just went up. You know how challenging it is Like you can have common Sense everywhere else, but when it’s your kids it’s hard to maintain it, But I believe that self Esteem is the ultimate cure to everything And I think most parents go On defense, when their kids are hurting instead of off Bence, So when their kids are bullied, they want to go fight the school.

They want to go fight. The parent of the kid It’s defense for me as Somebody who was bullied because I was a Soviet Immigrant in America and my childhood, when the Soviet union was the enemy, there was plenty of shit. I mean. If you can. Zoom in I’ve got goosebumps. It was a very challenging time, but what my mom did was she went insular. It was authentic. It was me and her in my own Head hearing nothing else By the time I was in high school, I couldn’t hear anybody else.

It didn’t matter by the way, both pro and con. So for me, I think the thing you can Do is beat into their head about them, not about the People in Montreal or Toronto or Canada – It’s not about them. It’S about yourself inside your own head, your own self worth and And you have to pound it A lot of parents who are like, Oh so easy to say, but when their kids are making you’re right, but it’s no different than working out and eating healthy.

It’S no different than may content and put on all the platforms. The answer is simple: pounded into your kid’s head, their own self worth not the opinions of others, There’ll be a happy person or whole life. The problem is most parents, Aren’T acting that way, so it’s hard for them to give advice that they don’t even feel themselves, But that is the answer. You’Re welcome Questions. Yup. Thank you.

How are you Find you Very good Been following you for many years, So I am so happy to be Face to face with you. Thank you, I’m kind of nervous. Don’T worry, Okay, So I came all the way. From extremely little town in San Quan in Argentina called San Juan, So I mean I’ve been for a couple months or maybe years praying to figure out. If I have to leave my small town or I’m just a stay. Around there be patients, I wait for my business to be like big.

What kind of businesses that are A digital agency That so my question is, would you imagine Yourself as a business man as a size, as you are right now Stay in New Jersey for Example or in a small town I understand So the question for you and Everybody here is what’s big right, Because because this is Where people get caught, It’s so simple, Being in a small town in Argentina thinking, you have to go to San Paolo or you have to go to Benesede or you have to go to New York city.

It’S easy! It’S easy! You’Re, like that’s a Much bigger place to go The question: is it comes down to what makes you happy For me? What makes me Happy is to play the game, Not the money, not how big or small I just want to play. I’Ve always wanted to play I’ve readed, so many people Have a $ 1 million business in a small town in America or in the world, move to a bigger place, do 5 million and be very unhappy.

They were very happy at 1. Million in their small town, They went to a bigger town, They do 10 million and They’Re very unhappy, My friend, Brazil. It is time that we in the start making Happiness what we go after, Not more money! Thank you We have to. We have to right For me. When I hear bigger, I want you to have a bigger fucking smile on your pretty face, Not make 280,000 more in fucking net revenue.

You understand You have to decide that for yourself I don’t know You have to decide that for yourself, [ Crowd, Clapping, ], Hey Gary! How are you I’m good, I’m so good, I’m following you for almost three years, and I just want to see thank You for all of your content, You really change it by life. And would mean the world to have a picture with you. Can I Yes, you can. Thank you Right now. Right now.

I know. Oh, thank you Give the mic back. Oh, are you sure Thank you. You’Re welcome, [ Crowd, clapping ], all right get out of here. Let’S go Who’s next Hi Hi. First of all, I’m a huge fan. Thank you. You have taught me a lot about Perspective and gratitude and happiness, I’m so nervous, Don’t be So me and my sister we Are starting a B to B company and we are trying to sell A training and consulting for HR teams and litter teams – Okay – And I know we are not putting As many content as we should, The other, Why Why do you think Talk To me real We’re here, Why Well she lives in another town.

So it’s a little difficult for us to-! Well, you don’t both Have to be in the content: Yeah yeah, no, and but she Needs a lot of help for me because I know how to Do things and how to how to film articles and I’m teaching her Okay And she’s a little? She Doesn’T have a lot of confidence, She’s really good. She knows her craft Yeah. So what about writing Or what about audio? I feel like so many people.

That don’t have confidence are very scared of the camera, but can do much much better. Writing or recording audio Yeah. This is why I spent so Much time on it, in my talk, I don’t want people to Be like me, not listen, Not everybody is ridiculously Handsome and charismatic, you know what I mean, though I don’t want people to be like me, I want people to be like me, Where they found their voice in their medium, But for a lot of you in This room: that’s writing! If you’re, more introverted or insecure, a lot of writers are Come from that framework – or I really like audio so keep that in mind, but keep going And she’s doing cold calls.

And trying to reach companies in her region, But I’m just guessing what else can we do? Besides content that I Know who should be doing content get our first clients just to Do it for free Yeah, The biggest mistake small companies make? Is they don’t work for free And then now that I said This on the internet, so many people are going to leave comments and say that I’m an idiot and they hate me and nobody should work for free and blah blah blah.

That’S fine, But those are set by people that have never started a Company with no customers, That’s right, And so I mean I did it and I had already built a big business. But I went into a new World, where people thought what I did for the liquor, Store was not going to work, So I worked for free. I still do it if I think It’S the right strategy, So I think the biggest thing You should do is work for free because it gives you the referral base And by the way, when nobody’s hiring you.

That means your work is worth free. Can I have a selfie? You can yeah Okay Who’s next on 5 mins? Okay, How are you Go ahead? I can listen: Okay, Gary [, Foreign Language, ]. Thank you, [ Foreign Language, ], Sorry, my fucking life, [, Foreign language, ]. Don’T try to convince anybody. The number one mistake when You’Re selling something new that most people don’t understand is people spend too much Time trying to convince them instead of finding the person That already understands people make it a noble Mission instead of a business, My friend, I’ve been right and early for The last 20 years of my life, I have spent almost no time Trying to convince anybody, I sometimes have a one hour: Meeting with a company fly from New York to Chicago walk in sit down Start the presentation.

And ended after 10 minutes cause. I already know it’s over Every minute that you spend Trying to convince somebody who’s already know, is a minute That you’re not spending Trying to find somebody that will say yes, [ Foreign Language, ], Of course, because you’re not when you’re selling something new, they can’t see it or they don’t have reports in Their company to justify it Got it So if they don’t have the Report to justify your work, they’re scared.

They might agree with you, but The machine that they work in won’t allow them to say yes, So you just move on. Thank you, You’re welcome, Sign it Got it. Okay! Next, Hey Gary Hello. How are you First of all you’re awesome? My name is Luca and I read Our content since on 19 now I’m 22, so thank you. For being part of that, Thank you. I want you to ask you something that I believe is really important.

You are the first guy to Talk about making content, making really quality content, But I’m afraid that the internet is a place with very anxiety. I mean Instagram causes a lot of anxiety. Instagram doesn’t cause anything. People are anxious, Yes, But this is important Instagram there is no Instagram. There is a platform We post pictures and humans decide to see somebody having a nice time and they decide to be upset.

It’S important, though, Keep going Yeah. My question is: how can we we all here at these event, Can help these platforms are part of platforms being mindful Peep better By not putting out by Putting out real shit If everybody here didn’t Only put out photos when they’re, most dressed up, going to the most fancy place and showing everybody how Fucking amazing, their life is the world would be in a better place.

[ Crowd, Clapping ]. Thank you Not super complicated Dirac and I are going to end this talk, I’m about to do in five minutes. The fireside chat We’re Going to do a book signing We’re going to run to the airport, We’re going to take a private plane cause I have to get to San Palo cause. I want to get home for Family early tomorrow morning There will be no picture. Of me at a private plane, I’m not going to show that I’m fancy.

That’S not what I want to talk about. I want to talk about gratitude and kindness and empathy We’re in control. There’S no fucking Instagram monster. There’S no YouTube monster, We’re the monster. [ Crowd! Clapping ], I don’t know who got the mic: Okay, Yeah You’ll, be when producing Content, language matters: Yes, We are in a country that Doesn’T speak English? Yes, So said that, How can we break the language Barrier here to go global Well, you’re not going to Get Portuguese to go global? Yes, I mean, what’s the better best way to go in an English And Portuguese bilingual Do it both in I mean, but just in one one profile, but two profiles or You can do two profiles, I’m a big fan of sometimes doing article.

That is both in Portuguese And the English – I also want to remind you that this is a humongous, fucking country and winning here is just fine too. You know I mean if you want to win globally and you’re, so desperate To then you’re more than welcome to make English Yeah Because current Smathers I mean Rio, it’s like one and dollars like four. So it’s a big opportunity. I understand that I think it all comes back to The gentleman from Argentina You have to decide what’s right for you, If you want global, if you’re chasing more dollars, Than make English content? Okay, So, But it’s very important I say this: I think this is Every country outside of China and the? U S has an inferior complex because there’s more money elsewhere.

This is a huge fucking country, Okay And like huge So folks in Brazil. If that’s what you want to, but if you know I can promise you just focusing in Brazil what just Portuguese content Can make you plenty of money and happiness if you personally want to be on a bigger stage? English is something you have to consider. Okay. Thank you. You’Re welcome! Hey Gary good evening, Good evening. First of all, you Have to keep you at CBI, Lulu, You have to be Well you in love, you and Russia Yeah, So I’ll.

Just give You a very quick contest because I want to respect everyone’s time When I was four years old. My mom stabbed me for Ethan All the cucumbers we had for dad Stubbed you Yes, My hand. Yes, when I was six, she smashed My face against the wall until it bled from my nose and teeth Just was just because I was late one hour. Then she threw me at the graveyard that when it was late at night And honestly, all my life was Fear and sadness and sorrow, And so when I was 20 years old I said either I keep myself awake go So I decided I go and I left my mom and a few years later I Became an entrepreneur and I’m not the most successful one, but I’ve done pretty good for myself Quite happy Good And [ Crowd, clapping ].

Ah, but No that’s a story! That resonates with me It’s something I share very infrequently, but my grandmother who Passed away this year, and maybe that’s why I’m a Little bit more comfortable sharing it. She was very difficult to my father too in the Soviet Russia. So I have a lot of empathy for that story And I also know – and I know you know this cause – I see you made some Doll with my face on it So obviously you’re following.

I believe that adversity In youth is a very powerful advantage if you’re able to get out of it If you’re lucky enough to Be born with natural mindset or consume something that Helps you get out of it? Well, a hundred percent So I came along the way, but I did become an Entrepreneur out of vengeance and wanted to get even with My mom, my dad my everyone and I knew how unhealthy It was and then came along this American Russian Who speaks way too much and curses even more and Somehow I don’t know how I really don’t know, but But you changed me today.

I work for happiness. I work for hail, peanut, other people rather than closing the most deals, And I came here to Practice what you preach, which is jab, jab, jab right hook, So let’s start with the jabs. Please Then we go to the right hook. Please Thank you. First of all, Gary Vaynerchuk I’d like you to meet Gary Vaynerchuk. Also I’d like you to Meet Sasha Vaynerchuk, Very nice And to make it devastating Tamara, Vaynerchuk Very nice.

My two favorite people on earth. Yes, Now I know you’re a private man, so I’ll make it in Russia. If you want I’ll, do it for free I’ll, do [ Foreign language ], 100 % Splunk? Now we just heavily a You. Send me an email, To Gary at VaynerMedia and we’ll get hooked up, Thank you You’re welcome. So Thank you. Now. Here’S my right code And regardless of what [ Crowd, clapping ], say yes or no. What I said earlier I’ll a believer.

I desperately need 20 Minutes FaceTime with you whenever you want Wherever you want, please, Okay, Two things: One jab jab jab right hook When you give give give and then ask It’s unbelievably important. To me that people understand that when you give with Something behind it: it’s not giving So the execution of That for the 20 minutes is not how I see the world. However, I just want To make sure everybody understands that, However, even with that said, and usually it’s not my favorite move When somebody gives me Something I didn’t ask for and then need something from me, which is the most valuable thing from me.

My actual time, even Though I don’t love that I just love you Thank you, I love. I will give you the 20 minutes. Thank you. Your welcome Email me we’ll get connected. I will I’m going to get one more in and then I’m going to call up the CEO and we’re going to have this far check Last one, please You got it. I love you. I love you back. Okay, Thank you. We own a canabiss growing Side, flora, 70 years We are rather than contact jab Jab jab jab all the time and the now the market is Opening for the big companies coming from United States, As you know, we can’t have Sponsored ads on Facebook, I’m aware or Instagram, So I’m asking you any advice Influencers because that’s The most scalable thing So giving the dollars to the influencer they post and sometimes it stays up.

Sometimes it doesn’t. But my number one thing I do a lot in the US with cannabis. With my Greenstreet company, You have to start a podcast. You have to control the media podcast and even text messaging, starting to ask people for Their cell phone numbers and putting out content directly to them And we work very hard and chat bot, also 100 %, but even the chat bot. If it’s in within the If it’s in WhatsApp you’re going to be vulnerable, You want to go direct phone numbers and you want to start a podcast company because there’s no platform in the middle, that’s in control of you Great! Thank you.

Your Welcome All right! Let’S do the fireside chat. Thank you. Everyone Gary! This is very good shit. So do a couple more, It’s all about them, so I Can grab my intervention Be right here, Who’s got the mics, No problem, I just don’t know where the mikes are Who’s got the mics Go ahead. Yep she’s got it Yup, that’s fine And then let’s and then let’s go into The way fucking back, I want to get some of those those peeps [, Tiago, ], Hello, Gary.

My name is Tiago me and my girlfriend We drove 380 miles just To see you and meet you, Thank you. I just want to thank you. For everything you did, I brought pro-Russian with me. Thank you. This book changed my life, I’m I work as a doctor, but I happened to be Passionate about technology, So I started my YouTube. Blog following our advice, my last year one half year ago, and it started to grow exponentially.

You told me about voice. I Made Alexa contacted blew up. My girlfriend was unhappy at her job and I said, read this book And then Steve captain Complaining about her job and I said quit You’re not Gary, says quit And she quit her job. And now she started her Own slow fashion, business, She’s happy as she ever been, and we want to thank you so much and ask if you could sign my book and take a picture with us, please, 100 %.

Thank you. 100 % bye Who’s got the mic right over there. Go ahead, Get her attention. She’S got the mic, Go ahead. Yeah I came from there because no one is looking For the people on the sides and not just eh, I Think is really important to talk about a business that Is really neat in Brazil, That is it’s schools, teaching, of course – and I am the first people, but the first person here That actually didn’t know you before.

Are this summit No problem? I wasn’t people didn’t Yeah. I wasn’t a big fan of you. I am now You’re a really smart person. I just wanted your Opinion on how you think that teaching is going to Grow in these platforms like YouTube internet in general, Do you think that actually We’Re going to have a boom, let’s say teaching is going To explode on the internet, Do you think that’s a Market in the future, I do and I think it’s already happened.

I think you and I have grown Up in the last hundred years of modern teaching, where education is being done through, Schools and leveling up until final university and Then go into the world. I believe that education, Is already happening If you just think about what that doctor was just saying literally the question before he readed my content. In education form, it educated him to the possibilities and then he went and executed it.

I think to your point and you can you can add, we can talk back and forth. I think people that are Educators in the current system are going to have to be very thoughtful that are they passionate About being a teacher in the current system, or they passionate about educating in the macro Yeah, that’s actually the Point I was trying to get yeah. I know there’s a lot of people already teaching other People on the internet, My the thing I was thinking is that my idea of future, though the thing I want to do in my future – is teaching people online Specific languages, You could do that now, But yeah I know, But do you my question is: do you think teaching is going to go? Entirely to the internet, do you think I think society is Going to go predominantly to the internet will still live in real life, but there’s a very significant Chance in 30, 40 50 years that all of us are Living in virtual reality and are spending a lot Of time in that world, No different than the 11 hours we spend inside our VAR phone now, Yes, I do Like ready player one The movie Yeah I listened to.

I think people in this room, including me, are very Naive of where technology is going already, We can see blockchain VR AR there’s so many more inventions. That will be invented before we die Technology. Always moves Technology always moves. So yes, I think so. Thank you. Okay, Who’s got the next question. I need the mic. Wait. We got you: Okay, [ Foreign language, ] Gary. How are you [ Foreign language, ] You’re, going to die? Yeah, I mean brother, My biggest hope for everybody.

Is to not have regret, besides health health, which you need. I want people to have happiness and as much happiness. And as little regret – And you know, you’re such a young man – We have so much time We have so much time. I just wished that people Had a better relationship with time, There’s so much more time, and so I’m glad that that hit You, because it’s very real Everything I do everything is knowing that it’s almost Impossible to be a human being 400 trillion to one That is the math, The odds of being a the Odds of being somebody in here right now is 400 trillion to one It’s impossible to be a human being, and yet everybody here is one, and I don’t want you to waste it.

Why [ Foreign language ]? Thank you. Thank you. God lets us go Yep. We can do the last one Yeah Hi All right Earlier. You gave us advice. For producing content – and I as them to they for Hobart to Prado for Microsoft, What re twirls do you have Every day that changes your life and I want what What brother, What What rituals re re is. Yes, that do do every day And it changes your life Every day, Yeah every day.

At some point I imagine my children or my parents or my siblings, somebody in My family dying every day, And that makes me happy, And I know that that might be confusing, but every day I practice reminding myself what is actually important to me And if today I went to Brazil And gave a great speech and many people found out about me and when I got back to My phone in an hour, one of my clients, gave us $ 5 Million more for Vayner media And one of my articles, Went viral on Instagram and got 5 million views And maybe even this Sunday, the jets win a fucking football game Right.

If all that happened, If all that happened, if God forbid one of the 20 People that I love the most got sick or died. I would not give a shit My only ritual every day. Is to make pretend somebody that I loved died, which makes the rest of my day very easy Amazing. Thank you. You’Re welcome, [ Crowd, clapping ] Do them in a very tough spot here. I’M cutting this great conversation, short Yeah, I’m also between you and your flight and between them and party with free beer.

So Free beer is fun. So unfortunately, you guys this conference is coming to an end. Did you like it? [ Crowd, cheering ]. So my only mission here is try To wrap up this conversation with some of the important Things that we discussed here, I think we all agreed that We had an amazing three days, the last three days. Those are my questions to you, I’m a big fan since the wine library days. I actually met you.

I’D, probably don’t remember that Mad at you at web 2.0 expo 2009. So that was a long time ago. In Portugal Yeah in San Francisco, So my first question is You want to buy the jets. Yes Most people here, Probably don’t know why, So what I want to know is: what’s the power of stating Out publicly a goal like that, And please explain why You went about it yet When I was five years. Old six years old, I moved to New Jersey.

I wasn’t speaking English. I had a very tough time in When I first came to America. I went outside and some boys were throwing in American football. I went over started playing and they said to me: what team do you like? I didn’t know They said you’re in New York. Jets fan, I okay, That was 1982 Every single Sunday, Since that day I have readed Every single play of the jets During that summer or a year later, all my friends had jets.

Jerseys We were poor, So asked my mom to buy a Jet shirt and she said no, but at night she knitted And made me a jet sweater That is my prize possession. I have it in a safety deposit box. When I buy the football team, I’m going to hang it As soon as you walk in, For me, the jets means America means happiness means the beginning of my life. When I started when I was in fifth grade, they asked us who do you Want to be when you grow up And everybody wrote: police man, astronaut all sorts of different stuff, and I wrote the owner of the New York jets and that was the first Time I said it publicly and I’ve said it basically To everybody, I’ve met since and then obviously over the Last 10 years as more people got to know me, it’s a part of my story.

It’S very important. It’S actually very similar To the nice gentleman from Argentina, It you have to be self aware. For me, entrepreneurship and building businesses has Always been my happiness Lemonade when I was five to Being right here with you today at 43, so for me wanting To buy the New York jets is very important because it’s a goal that allows me to play for a very long time and that Is what brings me happiness the process? As a matter of fact, I’ve already made a article Maybe five or six years ago that I have saved and it’s the article that I’m Going to share with the world The day I buy the New York jets and in the article I tell everybody, That today is a sad day, Not a happy day, because something that I’ve been chasing for a very long time has Come to a conclusion, And then I make a joke: About winning a Superbowl and something like that, But nonetheless it’s important for me not Because you shoot for the moon and you land in the mountains, It’s important to me because It represents a process.

I want everybody here to love. What they do in the process, not necessarily the stuff That comes along money, fame vacations clothes. I want them to love the Game, not the stuff For me having a big Goal lets me play longer, Got it Got it? Thank you. Thank you Last couple of questions So another thing that we Talked a lot about year. Is this tragal, especially For entrepreneurs, Now we have to deal with that.

You always talk about hustling. What keeps you up at night today Like cause you’re a successful guy still, but you still have some right Yeah, But but that’s What I signed up for, Like I, don’t understand When People are trying to aspire to be unbelievably happy. And unbelievably wealthy, it should be hard Like every day is hard. I landed here from these Three flights to get here and immediately I get wifi and there’s four texts from clients, Problem problem problem problem: It should be hard.

My struggles today are 100 % outside the framework of my business. For me, that’s my safe place and I accept that. There’S Going to be tough things As a matter of fact, this is funny. I didn’t do it on this trip, but sometimes when I fly and I have to fill out custom forms when it says occupation, I write for fire fighter. That’S how I feel an entrepreneur is you’re, always ready for another fire, whether it’s two o’clock in the morning or nine 30.

You have to be ready and I don’t struggle with that, because I’ve been Practicing it my whole life, which is why I fear, when people Try to become entrepreneurs, because it’s cool Now I worried about that, because it’s very hard and if you’re not used to losing, I lose every day Every single day I lose And unless you’re good at that you will not like entrepreneurship, And how do you know what’s Interesting There’s something interesting there.

You know where my mind Just when I apologize Well, my mind just went is it’s funny where I just Went as we’ve just finished that you were about to clap, I said I said to myself. I said it’s hard to lose. When you already lost I’m already pop committed to the game, I know what I signed up for. You can’t lose when you Already think you’re losing Everybody thinks entrepreneurship, I’m going to start the next fucking Uber and be a billionaire, No you’re, not And the second, you understand, That is when it gets good, And now we run multiple companies.

Most of them are very successful How to prioritize her life, how to balance stuff and only don’t allow Them the word balance, but juggling And being okay. The reason most people aren’t doing. What I do is I’m okay juggling and letting something Fall because I don’t If I was juggling right now, eggs and you were all impressed. And I dropped an egg and you all said I wouldn’t care It’s part of the game.

So for me it’s easy to do. The wine and the business and the sneakers and All the stuff I’m doing, because if something fails, People will tweet about it. People will write about It, but I won’t hear it What’s so important and the one Thing I wish for all of you and it was earlier to The parenting question, as you can imagine, especially if you don’t know me, and you just discovered me and you see how people Are talking about me, you could imagine how Easy it is to get high when people say that You’Re changing their life and all this unbelievable But it’s very funny for me.

I don’t when I hear the beautiful things that are said to me. I think about Sasha, I think about my parents. I think man they did a good job, I’m the product of them, I’m the product of Immigrants and struggling and good parents So When I hear nice things, I don’t get high, But That’S a very good thing because when people say The reverse, in my comments or negative things, I don’t get low When you become detached detached from either positive Or negative comments, you win The reason, so many of you struggle is you, like the compliments When people say you’re, pretty You, like the compliments When people say you’re smart, you like the compliments When you’re dressed good, he came up with a good idea.

You scored a goal. You made a couple of you like that So when, but now you get Used to the feedback, So then, when somebody says your shit, you believe that too, I don’t believe either I hear nothing. It’S super quiet appear. It’S super fucking quiet up here.

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