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Online Marketing

The ONE Internet Business Idea That Pays the Most

I want to talk to you about the one thing, the absolute one thing this is going to help propel your online business to the next level and we’re going to do it like a total boss. Now, if you’re not familiar with my articles, you know I like to talk about the total boss. Lifestyle, and all that is, is just allowing you to become really the boss of your life being able to do the fun things that you want in life and just being able to have fun with your family and friends.

Go travel, do whatever you want and being able to do that with your own online business, to where you you can bring in passive income, and you can bring in you know, a lifestyle that you really want, and I’m going to show you one simple strategy right Here on this article, that’s going to help you propel your business now before we get started with that hit the subscribe button that and hit that Bell option right there on the subscribe button.

That way, you get notified of all of the new articles that I come out with to you on a daily basis. So if you’re, if you’re online and you’re looking to create a passive income for yourself, you can do that online. You can do it with affiliate marketing, you can do it with you know. You can deal with e-commerce, there’s all kinds of things that you could do online and in fact all of them are going to work.

I mean you got Amazon FBA. You got affiliate marketing, you got network marketing, you got Shopify, there’s ecommerce, there’s all of these great amazing things that you can do and all there’s a ton of people there that are really successful at them, but there’s the funny it’s not really funny, but the one. I guess the one crazy thing is is that when you see a lot of the articles or see people coming online, you see the success they’re having it’s a very small percentage of people that are there having success with that.

There’s really one thing that they’re doing and you can and you can see it in their marketing. You can see in their business. You can see what they do online now. One thing is going to be consistency: okay, it’s what you do on a daily basis and I know you’ve probably heard of consistency before and you or maybe having before. But consistency is just doing small little things over and over again every day, no matter what and that’s what separates people that are going to have success and people that aren’t going to have success.

And if you’re wanting to have success online, you want to have a business going and you want to get it up and running. Consistency on a daily basis is going to be you’re single, most thing: it’s going to help you propel to the next level. You know how many times did we’re on Facebook, and you see somebody there promoting something and then, like two weeks later, they got something new they’re promoting and then you know a month later, they’re promoting something else and there’s just there’s no consistency with it and it Shows up, and it just looks, doesn’t look right and that’s what happens.

Is a lot of people do that and they bounce around from bounce around something a thing and they never really get anything going and I’m not even talking about consistency and one thing to your marketing: I’ve talking about consistency in your marketing in general. So, every day, there’s certain things that you you have to do and everything you have to do online. It’s going to be number one, creating value for other people.

You have to get out there and you have to create value for the people in order to people to attract to your business online, whatever it is, and your business online has a certain. You know it has a certain solution to somebody’s problem. This and this could be an affiliate marketing if you go to you know if you’re going to get into Clickbank, and you find an offer that you like that’s, going to be in the fitness niche right, that has high gravity and people are making money with it.

You want to promote that you’re solving a problem, you’re solving a problem that somebody has somebody, that’s overweight, something! That’s that’s not happy with themselves. Somebody wants to lose weight. Somebody wants to look, look better and feel better. You take that clickbank offer and you put that in front of them. That is a solution to their problem, but you have to get people to you know: you’d have to get out there and create value first in order to people to really understand what it is that your solution is that you’re trying to solve the way you can Do that is you can do it with youtube articles like this? You can do with blog posts.

You can do it with reaching out to people on Facebook. You can find people on Facebook that are that. That would be interested in your products or services reach out to them on a daily basis, but the consistency comes like this is every day you have to do things so, for me, I’d do a article every day. I’ve been doing this for the last eight months. I haven’t missed a day and I’d. Do it all the time, and you know my I was I used to not really have the discipline to do that.

I started my youtube blog way back in 2011 and I remember at that time I was going to be consistent with my articles and I there was a few times along that path. Where I jumped into YouTube articles – and I would do some and then a couple weeks later – I would be going on to the next thing and I’d used to do this for a long time. The thing about creating consistency within something that you do. It opens up a lot of other disciplines in your online business and in order to really get it going and succeed like with these articles, you have to have a lot of value out there on the internet, because there’s so many people out there that are creating Value and you have to stand out and you got to really push to the next level and get your your value out there I mean with you know: if you have an Instagram page, you got a post every day.

Maybe you post two or three times a day. It’s got to be consistent now the thing is, with consistency also comes this mindset of your mind. That starts playing tricks on you. It starts to tell you that what you’re doing is not it’s not good or it’s. You know go, try something else and you get sidetracked and you start working on different things that aren’t going to really help you succeed. So, if you’re, if you’re creating articles every day for the first three or four months, if you created articles, nobody’s going to read your articles, there’s going to be likely one or two people are going to read your articles.

So you have to come out the next day, knowing that nobody’s going to read your articles, but the great thing about YouTube is that your articles stay inside of YouTube forever. So people could come back and read your articles that you created two years ago. So consistency is going to help you stand out. I remember you know Casey nice dad he’s a huge YouTube or online and he was. He was telling a story that the first five years, I guess on his YouTube blog.

He acquired five hundred thousand subscribers, which is huge. Then he said, and he was he was posting a YouTube article, maybe once a week, maybe maybe once every two weeks, okay and he required 500,000 subscribers. He said that he started posting every day. You know a article. Every day, and then that next year after the fifth year so was six year, he acquired 500,000 more subscribers to his YouTube blog.

What did he do? He just became consistent. He came became more consistent in his articles. You can do the same thing if you’re doing a blog, it has to be consistent over and over and over again, you look at John Chow John Chow calm. His consistency with blogging was, you know, he’s making millions of dollars now, but he talks about his first. Eight months of blogging, nobody came to his blog. Nobody was there, nobody bought his.

You know nobody clicked on his affiliate links. Nobody was even there, but after eight months he started to start seeing some money coming in and now he’s. You know he’s like eight years into blogging and he makes a million dollars a year because of all those blogs that he’s created in the past and he was consistent every day and he still does it every day. So daily consistency is going to be your key to success.

Doesn’t matter what platform you’re Adam you could be on Facebook, but it has to be something that you create value to. You know if you go and – and you you know – are commenting on people’s. You know. If you’re not really creating value on certain social media platforms, then you’re, not that’s, not consistency so like liking. People’s posts on Facebook is not being consistent. That’s not creating value, but if you create a post that helps somebody in a certain way, if they’ve they want to learn about marketing and you create a article on how to create marketing and you put it up there, you create value for somebody.

Now people are going to be interested in what it is that you have to offer so consistency every day. So what I want you to do is sit down with yourself and I want you to say: okay, I’m going to do something every day. One thing: just one thing: I’m going to do every day it can be make a article, it could be create a blog post. It could be. You know, reach out to ten people on Facebook, new new people on Facebook.

Anything like that. Every day you have to do it and it has to be done. You know three months into it when nobody responded to you nobody’s reading your articles nobody’s looking at your blog nobody’s getting back to you. You have to step up the next day and continue to do it because, eventually, what’s going to happen, is just it’s going to start the snowball it’s going to start to eventually pick up, I used to grow up in Ohio and when we used to make snowman You have to you know you snowman, have the the big big giant you know base, but in order to get that base going, you had to pack really tight snow and then you had to you had to work it right.

You had to work it in the snow and eventually it started to roll and roll and roll and become easier and easier. But at the beginning of packing that little tiny snowball you had to pack it tight and you had to really push into that snowball and then eventually it started to go, and then you have this giant. You know this giant snowball that you’ve all you can do you just you can just like roll it and it’ll just cumulate, bigger and bigger and bigger, but to get it started, you had to really work it.

You had to work at heart. That’s what you’re going to do on a consistent daily basis, alright, so find one thing and just stick with it: just do it every day. If you want to do other things, and you want to you know, you know start one thing and stop with it. Another thing: that’s fine, but just one thing you’re going to do every day you have to be consistent with and you have to you know I used to get over and over and over again show up and you will be successful.

So that’s going to be the one thing: that’s going to help you propel your business. If you like this article click on the like button also share with your friends comment below. Let me know how I can help your business. This is Tyler Pratt. Hope you enjoyed that and we will see you on the next one.


Website design packages are a great way to improve your digital marketing image.

 

Categories
Online Marketing

How To Increase Website Traffic Intro

In this four-part series, I will cover all the fundamental free and paid tools that I use to drive traffic to my website and as well as my customers websites. I will avoid using technical terms and make this series easy to follow, so that a complete beginner will be able to follow along and by the end of the four steps series here will have a good grasp of how to actually promote your website.

Your small business website, so starting out module number one. Will you will cover Google Analytics now? What is google analytics? Google analytics is a free tool that shows you who, what where, when who is on your website and very important first thing in order for you to get better with driving traffic and knowing exactly what’s what’s working? What’s not working is having a full set of metrics available to show you the traffic on your website.

You need to be able to measure that, in order to know what works and what does not. Secondly, we will cover keyword, research. I will show you another free tool. What is a keyword, keywords or key phrases are very important for a couple of reasons when you’re targeting customers in the search engines, search engines need to know certain keywords or key terms to know exactly what your website is related to vote and also when you’re targeting Customers, when you’re using pay-per-click advertising, you need keywords and certain keywords will perform better than other.

Certain keywords will be used to, for example, somebody in the market looking to buy landscaping would be you know your cities, let’s say New York’s best landscaping company there in the market to buy some services landscaping services. So you want to target those keywords. That’s a keyword! So I’ll show you exactly how to find those keyword, how to know what kind of volume is available in those keywords in your particular market and moving on from there with keywords, the third module is pay-per-click advertising now pay per click.

Advertising to me is is the way to go. It’s paid targeted traffic to your website, targeted, meaning people in the market. Looking for your services, that you provide your your business you’re, an auto dealer and you’re trying to sell cars, trucks whatever, and you can target and you’re in this city of, say, 30,000 people. You can narrow it down to just people in your city and target people that are doing searches for used vehicles set and bang right at the top of the search results.

A ad for your company will appear and a good chance of beings that set up at the top of the search results that they will click on, and now you only pay if people actually click on your ad. So, for example, of a landscaping company that I do pay per click, advertising for was able to land a multi, ten thousand dollar annual contract from the Civil three-dollar at. So not all out some some ads – or you know, 30 40, 50 Cent’s.

Some ads can be as high as per click could be very high if you’re a lawyer, for example, but in general, most ads pay-per-click ads if they’re clicked on you know one or two dollars and I great lead somebody’s in the market. Looking for your services in your city, it’s a small investment to make to possibly gain a new customer, so I will cover pay-per-click advertising all the best practices, things to avoid things that I’ve learned, spending, tens and thousands, tens and tens of thousands of dollars in pay-per-click Advertising made tons of mistakes along the way and I’ll pass on my my learning curve on to you and a whole bunch of resources for pay-per-click advertising, to promote your small business in your local market and, last but not least, the fourth module will cover.

What’s called Google my business now, Google, my business if you’ve ever seen, you’ve done a search in for a local service, let’s say a painting company, so yeah. I live in New York and I’m looking for New York painting company, I type in all of a sudden. You see this map up here and all of these different businesses are listed in a few businesses are plotted out on the map. How do you get your business on that now? That’s called Google, my business so we’ll review Google, my business, how it works, how to get set up and again some fundamental points: do’s and don’ts with Google, my business.

So those are. The four modules will cover to get your small business up and going so people can actually find you in these search engines. Now. One thing I do want to disclose: I’m not affiliated with Google, I love google. They have fantastic tools. I just want to disclose that. I am not affiliated. I am in this article promoting a lot of their free tools. They’re pay-per-click advertising also Bing also has a similar suite of tools.

If you’re, if you prefer to use Bing you, you can follow this tutorial and apply it a lot of these tools at tipping as well. You can research and look for those, but for the purpose of this tutorial I will be using the google tools beings. They do dominate the market share, so just fall along. I’m ready if you’re ready. Let’s get down to business.


 

Categories
Online Marketing

Blogging for Sales Leads: My failure & what I changed to succeed

I believe all of that is a load of bullshit. You see these ideas consistently fail to Generate leads for me, In fact, the more I listen to the so-called Content marketing experts, the less I’ve been able actually produce LEADS with things like Blogs and article The more “ Top 15 Ways to Get Followed” or “ 37 Ways to Get Noticed on Facebook” articles.

You and I are reading the LESS we accomplish. With social media, But it doesn’t need to be that way anymore. Yes, social marketing is exploding onto the Scene, Customers are spending all day on Facebook, Immersing themselves on LinkedIn blogs, YouTube, Google and on-and-on. That is why we are following customers:… Trying to re-capture their attention and engage them, It’s natural for us to think being on Facebook.

Is important, It feels “ right” to get the word out on your Blog.. To talk about your businesses, your products and services on LinkedIn, Following advice of “, the experts” is safe. So why should you use social media to increase The success rates of customers Or help them avoid risks.. Or solve problems. Why should you create ebooks, educational Articles and checklists that help guide customers, Or why should you use content to take customers On journeys that nurture them toward buying Well, I admit these “ better ways” are new And unusual They feel unfamiliar, But that’s why you don’t act.

You see that unfamiliar path is the reason Why you don’t act on the advice you get, It’s why you make slow progress on making Your blog sell for you, It’s why your audience isn’t growing and sales Leads aren’t flowing It’s why you keep planning on blogging in A more productive way, but the plans don’t get turned into action. It’s because you’re scared of what’s further Down the path Which is totally normal, you haven’t been There, yet Everyone is scared of the path they haven’t.

Been on yet, But I think this is why people are getting So frustrated they’re throwing hands up and saying “ forget about getting leads and sales With my blog.., it’s not possible!”. I understand that frustration, But here’s what’s really cool. I started to Make REAL progress with generating leads for my business when I got “ thrown in the deep End.”, I stopped working for 18 months to research.

And write my book.. And become a trainer. I stalled procrastinated and made mistakes. I wasn’t doing what I knew I needed to do. I was scattered and unfocused. I was spinning my wheels in the mud, But then I got a hold of the one essential Piece of the puzzle that social media gurus don’t even know about…


Content is King! Bloggers are the best! Add more content to your digital world!

 

Categories
Online Marketing

7 Problems That Small Businesses Face In Modern Online Marketing

M. In Melbourne, I don’t know what time it is where you act, but it’s the lunch and learn with prosper here from leave long digital, I’m assuming that you’ve had a fantastic weekend and you’re ready to toggle on the next week coming ahead. Today’s topic is something that you know, troubles a lot of people and we’re just going to be talking about the seven problems that are actually facing small businesses in modern online marketing.

Now. The reason why I chose this topic is, I have had experience in the last four years, working with small to medium businesses, like yourself and coaches and consultants, to actually help the market scale and grow their business all right. So this is reading from this book marketing strategy by Walker there right it’s one of those off-the-shelf type books and it’s talking about opportunities right now, every single day we are exposed to an online opportunity right, but it says opportunities are as good as the marketing and Their business people who will pursue them, that’s if, even if some combination of marketing and industry factors presents an opportunity and that attractive edifice plant, there remains some critical questions.

One does the opportunity to seek what you want to do that. Your mission, your aspirations, your passion and your objectives, and do you have the right resources right, people right, organizational, confidences and other critical success factors necessary to implement your plan successfully and number three? Do you have the right connections and business networks to actually go in with this and most industries their number of people and critical factors that tend to separate the winners that does tend to separate the winners and the also-ran okay.

So what religion is saying is you are being presented every single day with some sort of new and shiny object, new and shiny opportunity, but is it meant for you? Are you the right of a person to execute on that opportunity, because that the end result is? I end up working with people that are not passionate about something they’re working on. Oh that project, oh that dropship serves been doing, was just a means to an end: okay and they’re, putting so much money.

Now they can’t get out of it because they’re too legit to creat all right now. The goal of every sort of digital marketer and online business owner I know, is to get leads, and I usually generate revenue for your online business, and I assume that will be what your goal is. But are you aligned to the business you’re starting? Is it something that you would wake up and really want to do, or is it something that you were sold on to by somebody who wrote really good copy on a Facebook ad, because some of the people I was talking to a very beautiful couple earlier on In the morning, they’ve got a website that they’ve just recently started, but it is not aligned whatsoever to who they are as a person to what they want to achieve and where their goals are and just look like.

It was going to be an ATM for them and now they’ve spent so much money in it and it’s not working for them. Okay, so you really want to look from the get-go whether the business is really aligned to who you are is really aligned to your goals and really aligned to your vision and your passion as a person. You cannot sell something to anyone that does not read. That. Does not respect you? Okay, so if you have a headache, if you’ve got a headache right now or if you’ve got a toothache, would you go to somebody who is a janitor to help you fix that today? No, you go to a dentist or you go to a doctor.

Okay, so that’s the Rick. That’s the same thing that people online are also doing. If you’ve got a shop that selling things that you’re not passionate about people can tell you, don’t have the lingo, you don’t have the expertise and you cannot talk to those people in that particular manner. Okay, it’s just like myself opening up a shop and I want to sell dresses. I don’t know anything about dresses, I don’t know what women wear in winter or if they wear dresses.

When they go to sleep, I don’t know where dressing the one. So how am I going to connect with the customer and expect them to give me money when I am NOT passionate about the thing that I’m selling all right, so how these things they’re, self-induced all right, and so that’s the reason why I want to talk about Some of the problems that people are facing online, one big problem that people are facing is they’re not aligned to the products they’re selling and it’s not easy to discover or to even see have you ever seen somebody who, when you ask them, what do you do They just send you a page or a link to what they do know.

Enthusiasm, no explanation, nothing! It’s because they’re not connected to what they’re doing. Okay every single day I put up a post on my facebook, and I ask people what are you doing? What what makes you happy Christina? Thank you so much for sitting in ask people. What are you doing? What makes you happy what what’s happening in your life? Some people just post a link, and they expect me to figure it out on my own.

That is not going to work, because, if you’re, not it passionate about whatever it is you’re selling or you’re presenting to anyone who is going to be questioning about it. Okay, because have you ever noticed if you have a baby, because I’ve got a little girl. My little girl is the cutest girl in the world, okay, according to me and she’s the cutest in my world, but somebody else might see her and say what an ugly baby okay! So if you are not going to present your little girl or your business to people, no one is going to see it in the same light that you see it.

Okay, people are now buying on emotion. They never buy it on the basis of how cute or nice your logo is okay, you might as well go and spend $ 20,000 on logo, but if you’re not putting in the passion, if you are not talking to people connecting and relating to everyone, that you Come across they’re never going to know that you exist. I think you would have seen on my post. I put up a picture. You know I like dressing up and saying the problem that a lot of enterpreneurs are facing.

These days is because nobody knows they exist. Nobody even knows their business exists. It’s up to you to bring it out to the muscles. It’s no longer a situation where you build and they come all right. You got to bring the people to you so that they can. You know you can have a business. That’s profitable and enjoyable, okay, so if this is something that you’ve been struggling with a lot figure out, are you really really aligned with your business, because people can also tell that’s the reason why people are not connecting to your business all right if you’re, not in It no one is going to be in it for you, okay and one other thing, one of the problems that is facing a lot of small business people.

You know with this whole modern online marketing is their message is not aligned to the market they’re, sending it to all right. Your message really has to be aligned to a market that will purchase and buy from you all those things that will then help you deliver. That message, like your Facebook, your website and your Instagram, those come in secondary I’ll, give you an example. Coca-Cola has been a business for the past hundred years.

Okay, what has been their message? Their message has been open happiness right. Their message has been: we create happiness and ground your meals, all Christmas, okay and who is their market. Their market is usually everybody else, but basically families and people that just want to be happy right and you get a coca-cola. So that message has been pounded up on us right now for the last hundred years, and as much as when you go to third world countries, every soft drink is called coca-cola.

Every soft drink, no matter brendan is even if it’s of Pepsi people would say. Can I buy a coca-cola alright because they have been pounding their message now? Their market can be anyone else which is the different product, but you need to specify who your market is and the media they have been using has been totally different and keeps evolving. They were on newspapers very on TV, on radio on buses or anything that you can think of that has a coca-cola advert on it on billboards all that stuff, that is the media and it constantly changes.

Now the small business person of the day is concentrating on the media. They want to know how to write ads. They want to know how do you know we have lots of following on Instagram. They want to know how to market their business. But what are you doing? Who are you communicating to and why should they care that’s where a lot of people get it all wrong, they’re going in straight for the media and the media keeps changing I’ll.

Give you a perfect example in this day and age. Right now we’re reading the biggest infinite height we have ever experienced. Facebook is totally ripping off everything. Snapchats built okay, so in the coming year, snapchat might not be working as a business and that we knew it as a social media platform. Look how’s it going. Man tips for tuning in Peter, so if you are concentrating your business and growing it on snapchat, while everybody else is being drawn back to Instagram and Facebook, all right, you see when the media, you see, you see how the media is not important, and since businesses We’re concentrating on advertising on newspapers, people are reading blogs know if people are concentrating on having um, you know commercial slots on TV.

People are reading YouTube now. Okay, and if people in your brand was concentrating on advertising on radio and people are listening to podcasts now. So you really want to make sure that your message is set in stone to who that message is going in the market and if that market can’t understand that message with ever media, you can use that can change so the biggest problem that a lot of small Businesses is facing is they’re, starting off with the media chasing the media chasing Facebook chasing.

You know your Instagram chasing snapchat. Okay, if you manage to gross Facebook for one day, they’re going to come in and change the algorithm and then you’re going to go back and learn it again, but you’re neglecting what your messages you’re neglecting who you marketed? You need to concentrate delivering a message to a market that actually understands you. Market is a person who gives you money market is the person who votes for your product and market is a person who actually raises his wallet and says you know what I want.

More of what you’re, having here, take my money: that’s the market, the person who ought to be value-based, your business, the person who actually says yes, I want to have more of what you have. How are you connecting to that person? What message are you leaving into them? That’s what small businesses do not realize that base should concentrate on. Thank you. So in an agenda you say good content. I’ve learned a lot from your process.

Thank you so much. This is so fantastic Brendon, thanks for sitting and reading answers and all good. So if you’ve got your message delivered to a market once you’ve got this to setup, you will realize that you now have a business, that’s profitable and enjoyable. The media can always fluctuate and change the media can be your grandmother if you want it to be. If you ever hurt your grandmother talking so much about you when she goes to play, bingo all crush sitting with the other.

Ladies, there she’s medium, but you got ta, give a message so that she delivers into a market all right. Some people are just going in to tell grandma stop that grandma does not understand. So you need to make sure your message is congruent either on all these little stuff platforms that you have you sighs social media. Everything is uniform because you know what somebody might get a chance to see your stuff today and they go away and do something else right now.

Look at this time is an illusion in Australia, as we speak, it’s 2:15 on the monday, which means we’re already halfway through a business day while where you are right now, it’s you know, you’re going to sleep alright. So if I put out something you are going to sleep right now, you will forget overnight and then tomorrow is your Monday and you’ve got a whole day to start off with now. If my message is not consistent and if my end user and this my message is not consistent and congruent, how what are the chances of you remembering what I’m just saying now, if I don’t come back again and reiterate that message, so you need to figure out What exactly you are bringing out to the market so that the market will then reward you with the walnuts, the credit cards and everything else that validates your business? Okay, because if you’re just going to be a one-click wonder you know you’re here today, you’re little more you’re here today, your head, then Murray’s doing that you’re doing that people people get tired of you and before you know it you sitting there and you you’ve got More months at the end of your money and you doing it all but you’re not realizing that you’re not reaching out to anyone, so you want to figure out if your message is particularly set to a market that understands you that likes you.

That will vote for you amongst all the other players in the market. Then, whatever media you can choose from all, you can play around with that’s up to you. It depends now. You then go into Facebook ads. You know why you don’t just target people that already know like and trust you and your eyes spread is not that much. You see what I’m talking about here when you’ve already crafted your message, and you already have a market that you can now send that message to Facebook ads in the media.

You know I mean you can then just send whatever you you created through your. You may be the blog that you got a picture on hovers at pixel and then just said ads, particularly to those people that are on that pixel. Those people already know like and trust you and it’s a cheaper way to convert okay, but other people are just praying and praying and hoping that something is going to stick. If you’ve noticed on the market right now, you are actually now getting paid to buy people’s books.

I don’t know you’ve seen those ads going around. You know give you twenty dollars I’ll, give you ten dollars, so you can buy this book. You never know. What’s going on in people’s front day, but at the end of the day he’s trying to put his message into the market now, if your message is not set in stone, you also just be a wandering generality or a one-click, wonder and that’s where most of the Problems were then stable from that are facing a lot of small businesses right now, because you know why the message is not in place and their market is not defined all right.

So this is exactly what the online prosperity blueprint is going to teach. You guys will help you capture the right kind of person figure out what pain they have and what they are they going to receive and what pay up you will receive, because if you don’t know how much a client is worth to you, it’s going to be Difficult for you to pay money to get that corner and if you know something guys anything that is offered on the market limited time on the facts.

As long as it’s going to work for a limited time, you don’t want to be a limited time only person. You want to make sure that your message is going to a specific market and that market is defined, whatever media you’re going to use YouTube Facebook Ads or whichever way that will come in secondary, because you know IR you’re going to be speaking to people that exactly Want to hear your message: you’re not only going to be performing to an empty theater, okay, so I know it’s impossible to survive as a small business person in this modern world.

You know without some sort of online and strategy, so your strategy really has to come from who you are what you can provide and who means it and who you can provide it to once you get all those things sit you can you can. You can use this example with anything. You could be an online store that sells camping gear. All right, that’s who you are! You are camping, enthusiast and you’re, going to be looking for those people that are also camping, enthusiast, okay, but also within the camping enthusiast.

You need to differentiate who exactly your target market is because, if you’re looking for that weekend camper, it’s a different message to somebody else who is a gator farmer or who is always out in the woods, hunting or a duck shooter, or something like that. So you need to figure out who exactly your market ISM once you can talk to them, you can influence them with impact and influence comes income all right.

So you want to really make sure that it’s there’s anything you’re going to get out of this talk today. Once your message, who are you sending that message to and how are you sending that message message – market media the media can play around you can turn you know you can do podcasts. You can speak on top of the mountain you can play drums if you’re African, you know, swing by trumpets, that’s the media, but what is the message you’re delivering and who wants to hear it? Okay, so sometimes people are just concerned about bringing traffic to their website.

Of course, people will come, but what are they going to come and get? What are they getting? What are they? What value are you providing into the market because you get paid in accordance to the value that you provide, so you bring in people to your website? Yes, that’s cool they’re coming in they’re coming in, but it shouldn’t they come to that party. Are you playing the right kind of music? Do you have the right kind of food for them, some of them are vegetarian, some of them are gluten-free and some of them don’t even eat anything.

That’s it. I because they are in a diet. So have you got all of those things set up for them as soon as they come to your party? Do you have strategies enough for them that, as soon as they get here, they know where the buffet table is and from that buffet tables you and literally get them too? You can literally get them to you know start. You know benefiting from your content. So half the time guys we’re not doing enough, we might think we’ve got a business, but who are we serving? What are we telling them and how are we reaching out to them? The fact is that all make sense in and as much as, yes, everybody wants to start an online business.

But what are you selling who needs it, and why should they care, so you got to make sure your your-your-your message is going to a specific market and that market connects through media. So those are the three ms that you need to be specific about as soon as you start, your business, okay and you need to have a strategy of how you’re getting those people receiving your message and why should they actually care because you got ta, let people Realize what to want they’re not going to know you existed until you go out there and let them know alright, so you want to type in blueprint so that we can start working together.

I put up a post again a little bit early after that. If you really want to figure out where you’re going, how you doing this, because we can tell when, when nobody’s really doing anything online, that I know it’s painful, I know it hurts I’ve been there. It’s not your fault. This whole thing, this whole internet is, is still too small and that a lot of people don’t realize how to play around with it.

And it’s not your fault. Okay, some people might just have a clue. Some people might just have an idea, but the principle is still the same. You really need to know what your message is, who the market is and what the media you’re going to use to reach out to them. Okay, so just type in blueprint. If you really want to get a close close up of how I’ve started creating you know really good successful people that I actually talk to and really good successful people that actually are working with me.

Somebody tell my students guys ask for this. Some of my students are any more than the Guru’s out there. You know why, because we’re not doing looking for the nice fancy schmancy, we really harvesting the core principles of marketing who or what is your message? Who needs to hear it and what media are you going to use? If you just play around that realm guys are sweaty, you will be, you know reaching the top.

You know people that are out there on the market. Anyone can come in and tell you. This works that works that works, but if you miss it, it’s not reaching on to a target market. You’ve lost a ring. Okay! Imagine somebody if you’re a girl right now, somebody comes in and wants to sell you a necktie. What are you going to do with it if you’re a guy somebody comes in and wants to sell you a bra? What are you going to do with it? You know so that’s that is you know, misguided marketing messages that are going out up there in the you know, space of the internet, then all right so either you’ve got to have a strategy or if you don’t understand it, you invest a lot of time to Learn these things? Okay time, investment is another concern that we see small business owners.

You know has a facing problems with the thing. Is you have a lot of time, but you’re not budgeting it? Well, all right you’re allowing people to send you emails, and then you look at the email, 24/7 they’re putting their agendas in your head and then you fill overwhelmed and then you don’t do nothing for your own business, unsubscribe from all that crap. How for them? You don’t even open anyway right, just unsubscribe focus on who you really want to speak to what you’re going to tell them and how you’re going to reach them.

You know how’s the house of the problem. It stems of not having a focus or not exactly knowing what it is that you’re supposed to be doing. If you were meant to be solving problems for people figure out who exactly needs your service? How can you reach out to them? So what will you tell them as soon as you and in their space, because people are busy? You know, I mean every every time you look at the what’s happening around you right now.

You might be reading this, but you’re, probably reading TV or you know your little. Kid is right in front of you or you just had a sip of water or you’re, just waiting for your middle to be ready or something is happening. No one is just going to be sitting here and waiting for prospers life show every single day and that’s what exactly is happening to your work out there in the market? Who are you sending the message to? Why should they care? How are you sending it to them? The house is completely flexible.

You shouldn’t compromise on what your message is, what you stand for and why people should care? Who are those people that you’re talking to and why should they stop whatever they’re doing and listen to you, how you reach them? That’s a figure of your imagination. Alright, because some people are just going out there with regurgitated statements with rehydrated. You know you need propositions. They’re not unique you’re, not the first person to come up with anything new people are tired, there’s no.

What is called adds fatigue. That’s why your ads are not working right now. You know why? Because people now have trained themselves not to see ads that sponsored things that shows on their Facebook they’re tired of that stuff. Alright, so I urge you, I mean teach somebody that you want to learn from trusts and experts, because people people, people like myself, people that have been there – have spent their time money and effort learning these things and they can shortcut your learning curve.

Okay by a course or just really going udemy, there’s $ 10 courses there or just you don’t look for ask me. I will help you out. If you keep doing you know, you can’t escape the situation by doing the same, but you know things that got you into that in the first place, yes, you can start off by typing in blueprint and I’ll give you a bird’s eye overview of what this blueprint Does we help you find the right kind of people to send them the right time and content, so you can engage them and convert them all right.

I want you to convert them. You e-mount connect with them so that you have perpetual business and you get more and more referrals, okay. So a lot of people are just themselves in the food and worrying about competition because of viscosity mindset figure out where exactly you want to be figure out exactly what you want to do, who you want to help and then just go out there and look for That person find out how much it will cost you.

Oh what a customer is worth to you, because, because, if you don’t talk like that, you’re not going to be aware if you’ve got to be gotten the right goals that you want for your business and that’s. Why people keep you know treading on water and then spinning their wheels in mud? There is no competition. Are they if you’ve got your own message and your own market? They are no two people who have the same thing.

They. Never any competition. Are there right? You know it’s just quite popular to do the same thing, but if you come in with something totally different, because your message is your message, your market is your market. No two people can be like at exactly the same time. You know why, because it’s just human nature, you know, and then, whichever way you’re going to use to reach out to those people, but you got to figure out what are you giving them to? Why should they care? Why should they trust you to work with you? Alright and once you’ve done that just show up for those people guys, because you cannot just be a one click one that people want to know that if they purchased something from you, are you going to be there to help them? Are you going to be there to implement? Are you going to be there to support them? Because if you’re not going to be there, then that’s why people go elsewhere? Oh, you know there’s things that are going on a run, faced with all support, small businesses and stuff, like that people want to support small businesses, but also small businesses, I’m not producing enough for showing up enough for them to to have faith in our being they’re.

Tomorrow so once you start showing your people, your market, that your present and you’re going to be consistent in saying that message, they will bring referrals to you and that then becomes your media all right, I’m more than happy to help out a few people. If you type in blueprint it’s a Monday today and maybe a Sunday for you, but you know what we’re here to help you. We really want to see you win at this and we also have another group of people that are actually getting results and getting somewhere.

So if this is something that really, you know, struck a nerve with you get in touch with me, let’s fix you up, let’s figure out what your message is: let’s figure out who your market is and let’s figure out what good media can you use to actually Reach out to these people, otherwise you just wasting money right now, otherwise, you’re just wasting time. You know why, because you’re creating something that’s not built to last, I’m here to help you create a business, that’s profitable and enjoyable.

It’s your choice! If you really want that figure out what your message is figure out, what your market is and figure out how you’re going to deliver that message that, in the meantime, enjoy the rest of your week I’ll see you again tomorrow.


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testimonial from our customers after deck repair project. SEO (2019)

I had holes in my deck and I had water damage in the outside walls, and that was getting to be a problem, because animals were getting in where the holes of the deck were, and I was just afraid it would really demolish from there well needed to Be brought up to date, we couldn’t come on the deck ad work is just getting a little dangerous and surprising.

A chipmunk everyone so, while coming out of the hole, was not a fun thing, but I would also add that in the front on the fascias, where the insect and bird damage that is going to eventually destroy the house when the wood starts to rot away. Because of that kind of thing, I actually I liked you and I liked you, because you were very straightforward with how much it was going to cost. Another company was giving me some estimated this and estimated that, but you gave me a bottom line which is important to me.

Aside from the things that we knew at uncovering a deck, there was going to be some other things that we might find, but I was glad to do that and I just felt you to be trustworthy. The experience was a good one because it was so fast. I mean a week ago I was standing on this awful deck and this was done in two days, which is more than I thought would be able to happen so diligent workers. I have to say, the workers were good and they they came and they didn’t hang out.

They just worked, and so I’m very pleased with the whole result. I don’t think I had any surprises just just happy once I guess well my problem and thinking my house was about ready to with the house. If you let animals get into it in any way, it’s going to be a major problem because they start chewing on things and eventually your house has got to fall down. You got to get it when they’re first started so got rid of the animals.

Out of my deck and the insects and the pileated woodpeckers off the fascia, and from that I’m very happy and by the way you put PVC up so that those nasty critters couldn’t get to that fascia anymore. So it was all good they have to. I warned my neighbors it’s coming your way. If I hadn’t yeah, I really don’t have the experience to say now. I had somebody else that I thought was pretty trustworthy and I probably would have gone with him.

As I said, I really like the way you laid out the proposal and I don’t know this is my first experience dealing with Angie’s List and I’m just very pleased with it. I just just had a good feeling about and talking with you and describe, actually god I felt like after talking to you Justin, you were answering questions. I didn’t have to ask you anything. I would just like to add that I fully recommend emoji improvement because they did a great job for us another 30 years.

They were over here last night, looking on the commission and that’s what you were actually okay. Well, as houses go, I guess in a little while we’ll probably call you for something else.


 

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Eco-friendly business gifts : Greengiving.eu

And maximum attention value At Greengiving we have personal contact. With our customers, We listen to you, We have the experience and the expertise. In this market, We think with the client That is our strength. Finding the right, Products for the right client, You can find us at greengiving.

Eu. We want To spread our vision throughout Europe, hence the importance of our.Eu website. That’s the main reason I think We’re on the right track. With Greengiving in Europe, because Greengiving.Eu has growth Potential, We must do all we can to capitalise on that growth potential.


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How do you start Blogging?

What are you passionate about? Are you into Collecting beetles, are you into knitting? Are you into history? Are you into civil war Are you into cars? Are you in the choir in your church, That is where you Start with social media because see you’re, passionate about it, aren’t you You already have a drive to do it so you’ll learn all the social norms, One of the things That always frustrates me is people say blogging is easy, It’s not it’s! Actually, quite complicated, I mean blogging is easy, is like telling a woman Is easy to understand to a 13 year old boy? That’s not fair! I’ve been married 19 years.

You guys are complicated. Even you guys, don’t know, you’ll go and say. Well, I don’t know It’s very different. There’re all these jokes about men and women. It’s very true! The blogosphere is very much that way. It’s a far more Complicated communication media


Content is King! Bloggers are the best! Add more content to your digital world!

 

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How to write high converting landing page headlines like a pro – J.R. Fisher

These headlines, like a pro and get real results and more sales and we’re Starting right now, hey I’m J.R. Fisher. If you haven’t Already subscribed to my blog: do so right now go down there and hit that Subscribe button and don’t forget, you want to smash that Bell button and you Want to turn on all notifications, if you do that, I can tell you every single time: I do a new article, hey I’m J.

R. Fisher and on this blog all we do is talk. About starting running and growing your online business, now I’ve been selling Online since 2009 and I’ve sold millions of dollars worth of products, both Physical and digital – and I share with you all those techniques on this blog So you can get real results too. At the end of this article, I’m actually going to Give you a course it’s an e-commerce course and it’s a $ 97 course, but you can Get it absolutely free for a limited time, I’ll, put a link in the description See and grab that now, let’s talk about these headline things on your sales: Pages they’re super super important.

If you don’t do this right, if you don’t get This right, you don’t make any sales, but if you get it right, you can make a lot. Of sales and a lot of money, let’s get started, Now the one thing I do want to share with you is: we use a landing page. Builder, that is built within Kartra Kartra is our email provider, our Membership site our help desk site, it’s everything to us and if you’re Interested in a software like that they can do all this and help you make these Landing pages, I’m going to put a link in the description below look for the Kartra link and when you click on that link, it will take you to a article.

You don’t Have to opt-in, you don’t need a credit card, or any of that you can read the Article and it will show you all the things that Kartra does, including Building these landing pages and helping you have better headline: And you can also get a trial if you’re interested for $ 1. So if you want to try It out try it out for a buck. That’s our affiliate link below here’s. The really cool thing headlines are so super important and the fact is changing.

A headline can change your results: 10 to 30 percent, with just a simple headline: Change now, if you think about that, that’s a lot more sales, a lot more money, In your pocket so headlines are super super important and here’s. The cool Thing about changing your headline, it’s easy! It takes no time whatsoever to Actually, change a headline on a landing page. It’s one of the simplest things you Can do it doesn’t require any new design, it doesn’t require colors or images or Anything it’s just a headline.

Here’s the cool thing about headlines. It’s better! To copy then to create now, why do I say that? Well, because a lot of headlines can Be put into certain categories and they just seem to work an Israeli research Team actually took 200 of the top headlines and they found out that they All fell within about 6 different categories. So, if you do your headlines, And you put them into one of these categories: you’re likely to succeed now.

This is really good news for you, because you can basically take the same headline. That’s out there and just rework it a little bit and you could use it for your Business, you don’t have to come up with any new ideas or really creative ways to Do stuff you can just use what’s been working for years and years and years, Now, if you’re looking to kind of get unstuck, when your headlines, here’s five Places you can do it okay, so here’s the five basic proven conversion boosting Headline formulas: the first one is a testimonial okay, so you want to steal.

The perfect headline directly from your customers – mouth, that’s the best headline. Of all, is your customers, testimonial people believe in testimonials more than Any other thing that you could put on a page, the next one is the cliffhanger. You Want to give them a teaser, so you want to hold back the rest of the story to Get them to click, that’s a great headline, and it makes them want to Complete what they’ve already started number three is a value proposition here.

Is where you’re going to highlight how you uniquely solve a difficult customer Pain point, so the best thing to do is list out all the different pain points. That you’re going to have a whole bunch of headlines based on Those number four is called a listicle and basically it’s a hat or secret or a Promise of a simplistic way to fix things in a chaotic world and of course, The last one, we all know we all love, and that is the how-to.

So this get your Customers from point A to point B, with a simple step by step process: you’re Showing them how to complete how to do something: how to achieve something? How To headlines have been around for years and years, so let’s talk about each one: Individually, first off the first one is a testimonial and basically, as a Testimonial is just kind of reverse engineering what we already know so, if We see somebody else using a product and they’re getting results on it.

We tend to Attach our emotions to that particular person and how they got these results. And if we see several people got good results from a product, we’re much more Likely to buy it than anything else now. You’ve probably seen this in TV ads Newspaper ads radio ads, they almost always have a testimonial. If Somebody who’s used that product and got the results that you want to get. Okay, Here’s a good example right here: this is speaking to people suffering from Alcohol or substance abuse, who may not exactly want to admit equate yet: okay, Did rather be difficult, so instead joanna browsed through customer reviews, On amazon to finally land on the perfect headline variation, they switched gears From your addiction ends here to the new headline, if you think you need rehab and You do they saw 400 % more clicks with 20 %.

More leaves by changing that one Headline now we do see the most popular headlines over and over again and one of The first two words that works in most headlines is in this cliffhanger formula: Where it says this is this: is legion tably that something else is coming and If I say this is how or this is when – or this is what people are going to want to, Read that sentence a little bit further to find out what’s going on in to Complete that cliffhanger in their mind, okay, for example, here’s one of my Favorites right here, this stunning birth photo captures something that occurs in Less than one in 80,000 births, oh my gosh, the best headlines tend to be The most specific, when heightens with the realism and intrigue incorporating Body language like stunning birth photo and occurs in less than helps, reinforce.

The element of surprise, which is the perfect pattern interruption to halt Scanning multitasking or the readers from looking at other things, this also Further incorporates the quantitative numbers which we’ll explore more in Detail in the next section less than one in 80,000, my god that makes the headline Incredibly, irresistible now piggybacking on successful brands instantly. Add Credibility to the headline, while at the same time creating an open loop in the Back of your mind, that needs to find out how to emulate these successful brands.

Now we infuse the headline with curiosity rather than over by me. Language too many marketers rush into the sale in the headline before they’ve Generated sufficient reader interest, so the original headline here wasn’t bad Okay, improve your traffic and rankings with An SCO Moz probe membership, not bad. That was the old headline, but check out the New design headline right here with eBay, Disney and Marriott needed SEO help Here’s what they do, okay, so now what we’ve done is we’ve kind of fused, our Company with a big brand and if the big brands are doing it, maybe we should do It too, the next one, is the value proposition.

Now it could be something That really fixes a big thing in somebody’s life like losing money or Gaining money – or it could be a simple thing in their life like feeling better About themselves, the real trick is trying to figure out What the biggest problems and people’s lives are and you providing a product or Service that can make it quicker, better, faster or easier for them to fix that Problem now this isn’t a new thing.

This has been done for years and years and Years, remember, although these arguably most famous and successful headline, I Love this at 60 miles an hour, the loudest noise in this new rolls-royce Comes from the electric clock: here’s an example right here of six different Pay-Per-Click headlines for a dentist marketing experience landed on one Winner that resulted in a seventy two point: seven, six, lift and conversion rate Dental plans for eight dollars and 33 cents a month that was short and to the Point and at the end of it it said acceptance guaranteed so that pretty Much covered all the problems that somebody would have another way of doing.

This is to stick out from all your competition, ignore the negatives and Actually go for the positive points. This is a great example of an ad here. It has A little fear in here, but it also says, hey: we can help you out. Breast cancer Screening, only 15 % of women live five plus years with late detection, get Screened so it’s quick and to the point headline formula number four: the Listicle people love lists.

If you could put a list in a headline and draw in Their attention you’ll definitely get clicks. By doing this particular method. Here’s a perfect example of a listicle that uses this particular technique from The Motley Fool in this particular one right here: they actually just call it Out middle-class millionaire makers, three stocks Wall, Street’s Too, rich to notice now, if you notice a lot of these lists that work out really Well or odd numbers, I’ve noticed that when I’m optimizing headlines and I’ll Put it into a headline optimizer, it’s the odd numbers that come up as Something that works, whether it’s three five, seven, nine eleven all those numbers Seem to work really well and they draw in people’s attention and it makes them Want to here’s an example right here: five Critical questions that will change your financial future, three stocks that will Help you retire rich and secure your future with nine rock-solid dividend.

Stocks, all of those use that odd number type of method, according to a study that Was conducted by Outbrain, they figured out that odd number listicles outperform Even number ones by as much as 20 %, also something you may not have noticed, but Having a colon in a headline can boost conversions by as much as nine percent Just adding a colon in the last headline formula number five is the how-to type Of headline how to headlines, adding how-to in front Of your headline can boost your conversions by as much as 17 %.

Now you Don’t have to take this too literally, you can actually remove the how to check Out these headlines here, number one businesses grow faster online number: two Online advertising that works number three get found faster number four Create a web page for your business: these are very simple type of headlines. But they work very well even with the help, but you could add that in there Here’s another example right here: control passionate about betting.

We are Variation make more money on your bets, get free betting tips, variation number Two stop losing money on your bets, get daily betting tips. Now these two Variations emphasize different things, the first is a benefit and the second is Less than version, but both or how to headline formats that still outperform The control variant by as much as 41 % and 11 % respectively, so you can see in All these headlines and all these types of headlines how all these changes can Make a major difference in your sales and profitability.

Try some of these out See how they work for you and let me know in the comments what worked: what Didn’t work, what kind of headlines are you using put those in the comments for Me now, if you enjoyed this article, I want you to subscribe. Click that button down There that subscribe button and don’t forget Bring the bell: you got to smash the bell notification. If you do that, then I can Notify you, if you turn on all notifications, there’s a second step to This you got to turn on all notifications and when you do that I’ll Email you every single time because you’re going to be on my VIP list and You’ll know about these articles before anybody else does pretty cool right now.

On top of that, as your bonus for reading this entire article, I want to Give you my e-commerce course valued at $ 97. Absolutely free! You don’t need to Buy anything you don’t need a credit card, you just click the link in the Description you’ll be taken there and you can just start learning all of this. Information, so I appreciate you listening to this article and I will see You in the next article, hey thanks for reading my article, don’t forget to Subscribe to my blog and click that little bell right there, so you can be Notified every time I do a new article also click on one of those articles.

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How To Use Features Vs Benefits In Digital Marketing

There’s a big distinction between each of those by the end of this article, you’re going to have a clear picture on exactly what you should be talking about, how you should be positioning your brand or your product or your service, and really get some clarity about how To create a powerful marketing message: hey there, my name is brandon brashears and I create daily digital marketing articles.

So, if you’re trying to grow your brand or your business with digital marketing, this is a great place to learn. You should totally consider subscribing if you like, the article hit that thumbs up button and if you have any questions, comments need help with anything comment below happy to answer questions for you. So let’s talk about features and benefits. Features are very different from benefits because features.

What are what make up the product or the service to the things that you talk about and a lot of times when you see especially brands and businesses, doing their own marketing and their own digital marketing they’ll get into the trap of starting to talk all about The features of what they offer you’ll see this a lot too, with with real estate and service providers and just everybody when you’re so close to your solution and your service a lot of times.

You assume that people understand what the actual benefits are, but truly you have to get really really detailed about what are the benefits of your product and service and not just talk about the features so I’ll give you some examples here. Let’s say you are selling a bicycle, for example, in your bike shop here to sell bicycle. You start talking about all the things that make that bike cool. You start saying hey this bike.

Is you know it’s really lightweight and only weighs 11 pounds, and it has 11 speeds on the back and it has hydraulic brakes and it is made in the USA and all of these things that make the bike interesting people want to know about the features if You’re selling jewelry look at this. This an engagement ring, it’s made out of platinum and it has a two carat diamond and it’s this quality of diamond those things are definitely important.

It’s important to understand what you’re selling to be very specific about how you sell things and describe it well, but people don’t typically buy like through that. With that engagement ring example, it’s a perfect example: people don’t buy an engagement ring because it’s a flawless diamond because that is, you know somehow better. What does that flawless large diamond say about the person buying it? You know if we look at diamond rings and engagement rings.

That’s actually a perfect example and here’s why people that are buying engagement rings, especially larger, more expensive engagement rings. There’s not any actual need for that product right. If you don’t, you know, people can completely get married without having a two or three carat diamond and it mean even cubic zirconia looks the same. But what’s the difference? How do you sell that to somebody they’re not buying the diamond, because it’s a diamond and it’s going to be useful and it’s going to be long-lasting? If you think about it, diamonds are actually totally useless.

They are pretty to look at, but you know that’s specifically you’re buying status you’re, showing off what you’re, what you know, you’re your spouse has you’re saying: hey you’re valuable to me. I want to spend the rest of my life with you. Here’s this amazing, expensive gesture that I’m giving you right there’s so many additional meeting meanings that that ring actually represents, and that specifically, is the benefits when you’re thinking about your product or service, you know it doesn’t matter what you do.

You need to think about. The actual benefits of what it is that you’re offering to the person who wants that specific offer. So I mean this completely changes the marketing that you do it’s going to completely change the the way that you call out the audience. It’s going to change the way that you engage with the audience. It’s going to change the way that you talk to them. I’ll, give you some examples here.

I was doing some marketing for a software company and it was very busy professionals and it’s a software that helps them to reduce the amount of administrative work they have to do when they’re doing billing, and so I thought to myself. Well, we have this cool software. It can do all of these amazing things and the industry that we’re just working in was primarily female and they were primarily practice owners who the owners of the business who are busy they’re overwhelmed they’ve got so many things going on a lot of times.

They’re mothers – and so I said, let’s target in on a very specific subset of mothers who are busy and overwhelmed, and let’s tap into that mother guilt that they have right and we’re going to talk about. With this software we could say: hey the software’s better. You can allow you to capture more payments. It’s going to allow you to make more money. It’s going to allow you to work less on the business work more in the business there’s so many benefits right, but what we ended up doing was we tacked opt in on one of the primary benefits.

You don’t have to stay late, every night, filling out paperwork. That’s mindless, this gets done for you. You get to spend time on things that are actually important so like that is extremely powerful. Instead of just talking about the things that your product or service does you’re giving them more time with their family, we used images of a mom reading stories to little kids and people that are busy moms who work cuts to the cord they’re like geez.

I need to be home, I’m missing this. I don’t ever get this back. You see how different that is how powerful that is. If you are trying to sell something, if you say hey, this works better, it’s good for it. You should do it. Everybody knows. What’s good for them, everybody knows what they should be doing right. If everybody did what they knew, they should be doing. Everybody be eating vegetables, never eating candies, nobody would be smoking, nobody would be drinking and everybody would be super healthy.

But that’s just not the case right people do things because of emotion. They do things because of status. They get and they buy things not for the features they justify. Those features as logic, typically with the emotion on what it does for them. So that is a huge takeaway when you’re selling the benefits you usually can justify that really well with the features. So how do we break down what the actual benefits are now? I think that the best thing to do is to number one get clear about who your clients and customers are going to be and really define what their before state is, and what they’re after state is.

I have two articles that are very powerful for this, like what really really in-depth I’m going to cover it here, just a little bit. But if you click on these cards up here, you can go to both of them. One is defining your client avatar, and this is step one in any kind of marketing. That you’re doing you need to know who are you targeting and then number two you need to define what their before and what they’re after is digital marketing gives you the ability to get laser focused on your targeting on your demographics that you’re choosing on their psychographics.

That you’re choosing, and so you need to create marketing, that’s speaking to people specific people that you’re targeting you’re not trying to be. You know I was. I was seeing um I’ll, give you an example here I have one of my former clients who is doing ads and I see what they’re doing now and they are just being so bland they’re trying to reach everybody in corporate America and they’re ending up being extremely Boring and very very ineffective because they’re, just not talking to any group of people like think about Hertz rental cars, for example, no offense, Hertz rental cars, but anytime, I see their ads they’re just another commodity right, there’s no reason actually choose Hertz their ads and their Content super boring and, as a result, they’re not really speaking to any group of people you’re, just showing yourself as a commodity.

If you’re trying to reach everybody, then what’s going to happen, is you’re going to end up reaching nobody. What are the people that do reach with? You are going to choose you just for reasons like hey. This is a good price or it’s convenient or I need it right now, they’re not going to end up working with you because you’re making a better pitch and that’s how you make a better pitch to them. You say here are the benefits.

Are you this person? You have this problem. This is the promise that our brand banks – and this is what we’re going to do for you if you use our product or service – and I think that’s where benefits come in so features versus benefits. Features are important, but don’t fall into the trap of always talking about features. I hope this was helpful. If you have any questions, comments need help with anything comment below.

If you enjoyed this article be sure to subscribe, hit that thumbs up button, and I will see you on the next article have a fantastic day.


 

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Online Marketing

How Create Passive Income Streams – 3 Simple Secrets

I want to talk to you about three simple ways that you can start earning passive income and do it online and do it like a total boss. So if you’ve come online and you want to become a total boss in real life, you want to fire. Your boss want to get rid of your job, maybe come online and start earning passive income. I want to give you three real, simple ideas that you can use.

You can get started right away and you can get a get them up and running quickly now before we do. That, though, hit the subscribe button that way you get and hit that Bell option. Now, where you get notified of all of the articles that I come out with on a daily basis, now, you’ve come online and you’ve heard all the maybe the great things about creating passive income, and you can do it online. But I need to tell you that that created passive income online takes some effort.

It takes some work, you can’t just you can’t just like start, you know one day and just say boom, I’m going to do this as snis and start earning passive income. It takes a little bit of effort to get it up and running okay, but once you get it up and run it and it gets working, then you can earn very good past passive income. You know from the the effort that you put in ok so just understand that going in there’s, there’s really no push button option, but I’m going to show you three ways that you can.

You know utilize these online and start making money now the first one is going to be really the easiest one and that’s going to be through a series of blogging. Okay, you can set up a wordpress blog and you can start writing articles now. You might have heard a blogger before, and you might have said. Oh blogging is crazy in yeah. You know, the truth is, is that blogging takes time it takes effort? It takes a lot of creativity to get it set up, but the best thing about blogging is this: is that Google is the number one search engine online? It’s the absolute first place that people come to.

They go to it when they come online. They go to Google and they type in how to do stuff, whatever you know like how’d it how to do this, how do that they’re searching for different things, they’re actually searching for solutions to problems, and if you create a blog, that’s all geared around solving a Particular problem: Google is going to rank that what your web in their search results and then what happens is if somebody comes there and they search for a particular problem and they’re looking for a solution.

If your website comes up within like the first page, you know your link and then people click on that and then go to your blog and they go to your your your article, okay, so I’m your blog you’re, basically going to be creating content. That’s going to be solving a problem: okay, so blogging, if you’re going to blog and just write a blog about yourself and you’re, going to write a blog about your journey, that’s okay! What I like to do is I like to create blog posts around a particular problem that people have and I give the solution on the blog, because, if they’re searching on Google and they come to my blog and they and they create a read Marta chol – and I solved that problem for them or help them solve that problem for them.

Then Google is going to send me a ton of more traffic to that website. Now, with blogging you got ta. Have you got to really be consistent with this? You got to do it almost daily and you almost have to do it daily for the next couple of years before it really starts to take off for you. I know it’s probably not what you want to hear and I know you want to start today and you want to start, you know crushing it, but you know you could be blog.

You could be blog in the next couple of years and really it’ll start to take off. After all, the links get inside of Google. So what you do is you set up a wordpress blog and you start writing articles and you start writing articles daily and be consistent with it and then what you, what you do, is you put in your affiliate links inside of these articles now? How does this make this passive? Well, if you write an article today and it gets put into Google, that article will be sitting on the website, it’ll be sitting on your website forever.

As long as you keep it up. There and Google constantly be setted traffic to that. So people come to your site, they read it, they click on your affiliate link, they go buy up the the product or they offer, and then you make money. So it’s passive because you know you could be out doing whatever you’re doing you could be it it. Your job or you can be a traveling, you can do whatever you want and you’re still generating traffic and your shirt still generating people to click them through your affiliate links and making money.

So that’s going to be the first one. The second one is going to be YouTube articles. I know you probably thinking will YouTube articles. I want to do that, but I’m telling you it’s one of the best ways to do right now and it’s the future of the internet. Right now, YouTube is still in its early stages and everybody is you look at all the the cable cutting you know. People are dropping their cable and they’re just coming online they’re coming to YouTube and they’re.

Looking for entertainment, they’re coming here to look for solutions, YouTube is owned by Google and Google loves to out rank YouTube articles over at all websites on the internet, so that is a huge advantage to you. So what you do well, you do the same thing. You would be doing with an article. You find a solution to a problem that people are searching for when somebody searches either on YouTube or they search on Google for a particular solution to a problem, and you create a article around that you know solution or that you know that problem that people have.

They come there, they see that article and they click on your affiliate link in the description. Okay, so you create a article and you can do it just like this. You can either talk into the camera like this or you can use a screen sharing program like there’s a Camtasia. I use ScreenFlow for my Mac, so these are really good programs that you can use now you just all you do is you can create slides? Okay with pictures and and text, and you can use ScreenFlow or Camtasia, and you can basically record the screen as you’re talking through the slides, Google.

You know, Google Drive is free and you can use the slides program inside of Google slides, so you’re just going to create a article with slides and what you’re going to do is you’re going to be solving a particular problem. Now, at the end of the article, you say: hey click on the link below this article and that’s going to give you some more information on how you can take this to the next level or how you can get more information on solving a the bigger problem That that people have now, how does this make this passive? Well, basically, what happens is is people you know you put on the that article out there, and the people will always be able to search that article, that article could stay on YouTube for the next 20 years, where 50, how along YouTube online? Once you create that article, it’s online, its searchable people are looking at it they’re finding it they’re clicking the links and they’re going to your affiliate offers and clicking on your affiliate offers and hopefully buying the product through your affiliate link.

Now this is going to be something that you have to create articles on a consistent daily basis and you have to get out there and do some research on it. This is not going to be something where you can create a couple of articles and then hope for the best. It’s not going to happen. There’s too much way too much competition out there. You have to be consistent and you got to be always creating new stuff and put it in online, but once it gets online once your articles are out there they’re passive they’re, generating clicks and traffic and all that good stuff and you make passive income now.

The third way – and this is my favorite way – is going to be through email marketing. If you have a blog and you have articles, you could sense people to a landing page. They get onto your your email list and then you can have an autoresponder series that could go out for the next year. Could go go out for the next two years. I have a particular autoresponder that people get in and then it goes out for the for an email goes out every day automatically for the next year.

Just every day it just goes out, and so why is that passive? Well, those emails are being sent to these two people that are on that list every day for the next year I mean I don’t have to be there. I don’t have to write an email. I don’t have to do anything. All I have to do is drive people to a landing page, get them on to that to the email list, and then I can send them information about products.

I can send them information about different services that I have and then it’s it’s. You know it’s driving people to a sales page, a article page and then that’s bringing in income and that’s passive income. Okay, so that’s the three ways. The first way it’s going to be blogging you’re, going to use Google SEO to get traffic to your to your article content. The next one is going to be article. You can use YouTube, create a article and then put it out there and then you’ll start to generate traffic and clicks to your affiliate offer and then also email, marketing, you’re going to have an autoresponder series that goes out for the next year and then inside that Autoresponder series you will have links to offers affiliate marketing.

You know, maybe your own products, whatever you want to do, but it’s passive because it just goes out every day and it sends people to your sales page or your affiliate link. Okay, so there you go. If you liked this article click on the like button and also share it with your friends comment below, let me know how I can help your business, so this is Tyler Pratt. I hope you enjoyed that and we will see you on the next one.


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