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Online Marketing

5 email marketing sales funnel stories to tell

If you’re strong to know what it is that you need to put into those emails, then today’s article is all about that hi. My name is Kerry, Oakland and I’m an online marketing and social media coach, and I hope you move your most aligned clients from discovering who you are online through to investing with you using storytelling strategy and systems, and today we’re looking at the storytelling inside that automated Email sequence: now I had a bit of a framework that I use all my automated email sequences.

Now I say this is a framework, because the reality is when I work with this work in this framework with my clients. Often we end up bringing in different emails into this sequence. They might make on two orders and there’s different stories. So sometimes we will look and do the storytelling map which I’ll provide a link to here, but once we’ve done them that really identifies some neat powerful stories that we know just have to go into this email sequence.

But we always start with that framework. To begin with, and then change things as we see opportunities or if we know more about the ideal client and how we can shoot them from, obviously the free offer to a paid offer. So the system is called access, and this is how it looks. The first email is a in Access, and that is our aspiration or problem. So what we’re doing here is delivering the gift to them, we’re giving them that free thing that they’ve actually opted in for so that we’re delivering on our promise that we had on the landing page and, of course, this email also is an opportunity to welcome into Your community and tell them a little bit about yourself just a couple of lines that really and is a statement for positions you and your authority in this space.

So that’s our first email, a second email that we have in the sequence is the C, which is the cause or the. Why and the reason this is so important is because it allows people to understand and get to know who you are and why? What you do is so important to you, and we already know the Sun Senate quote: I’ve heard it a million times before that people don’t buy what you do they buy. Why you do it? So this is a great opportunity for you to be explaining to your audience these new people who have come into your audience, who you are why you’re so passionate about this, and then you start building that connection with them.

If they don’t believe in your cause and your, why, then they’ll jump and that’s fine they’re, not the right fit for you, but the people who really resonate with your message and will love you for this particular email? Next, the third one in Access and that’s current belief systems now you’ll find that are your ideal client orany has made up some excuses, or some reasons or already has some beliefs around.

Why they’re not going to invest with you it’s what we do when we land on a on a sales page, we’ve kind of come up with all the reasons why not to buy or to invest in this or work with this person. So you need to be able to overcome all of those objections before they even get to see your sales page or your offer. So this is where this email can play a really pivotal role. Now there are different beliefs that people have their beliefs that we have about our industry, based on what other people in your industry are doing, and so people have a perception of who you are, whether that’s true or not.

Then we have internal beliefs. So these are the stories that we tell ourselves those things that say, I’m not good enough, and you know there’s those fear, fear-based stories that we tell ourselves and then there’s some external ones, which is usually the economy, is bad. Now is another good time to invest or those sorts of stories. Other people tell tell so you need to do is highlight which of those are the most relevant.

I choose one if you want to do a couple of emails. Sometimes I have clients who it’s really important for us to do more than one a monkey, because there are a couple of really really strong beliefs that we know that we need to overcome in this sequence. And so we take those and create our stories that chain that shift their belief system, so it shifts them from believing that this is true. This is true where they can’t, when they won’t be able to invest completely understanding.

Why looking at things, I guess from a different perspective, so they’ll be able to see things from your point of view and have a better understanding of how this is going to solve their problem, because in the end, this is what it’s all about is about solving Their problem and helping them next in access is e, which is endorsement, and this is about getting some case studies or testimonials, to be able to share in your newsletter.

Now. There is nothing more powerful than social proof to know that you have already helped somebody else and we the problem that they have and they can see the tangible results at the end of it. In the end, that’s really what people want. They want the transformation they want to know that you can take them from a and get them to me and if you can show that you’ve done it for other people who are just like them, then that’s really powerful.

Now, right now, I’m doing a heap of case studies for a particular client we’re doing them for a blog. But the reality is that these case studies we’re not looking for the best story that you can possibly have all the one with the biggest results possible, because sometimes your ideal client will feel if I to removed from that story. What you need is an ideal client who is just like the people that you want to attract, and you tell their story because they can relate to it.

They want the same results and it’s far more powerful. As far as storytelling goes now. The last two steps in Access is the two S’s which are sales. Software sales, of course, is where we’re trying to head with this. We don’t want to be a key or pushy or film in the walkthrough. Women appear people in to find something which, in all reality, who meets two buyers remorse. We don’t want to go there, so what we’re doing is inviting them to work with us.

Really that’s what the sales email is. It’s showing the value of what you’re able to provide for them and the transformation that you can provide, how we show up and why you are different and why you were unique and your system so that they know that you’re. The person that they want to invest. In so those two arms, two final emails, the sales based emails still have stories in them. You can still open with a really powerful story, and that can be a personal story.

It can be working with a client’s true, it can be another case study style story. If that makes sense, if you’ve got really powerful them, but that’s what we’re looking for in the last two is to actually invite people to work with you, because the reality is. If we do this entire email sequence – and we never asked them to work with us, then they don’t know what the next step is so hopefully – and that’s helped you with getting a little bit more of an idea of the types of emails and types of storytelling That you need in your automated email sequence, that takes people from your opt in offer to your paid offer and, as you can see, it’s quite simple, it doesn’t need to be overly complex and by using that story tail and we take away that sales.

We feel that we earn that you may have seen in other types of email sequences, so access again is aspiration or problem caused or why current belief system endorsement and then to soulful sales emails. So good luck with your sequence, I’d love to hear how you’re going with it and I’ll see you in the next article thanks


 

Categories
Online Marketing

Email Marketing Tips – Increase Your Promotional Emails ROI

Emails continue to be an important and effective way to reach people, especially prospective customers for the products and services your internet marketing business promotes, but the format of emails requires you to work a little harder to gain somebody’s trust.

Today we are going to look at some techniques you can use within the body of your promotional emails to make them connect better with your customers. So it is easier for them to follow your call to action whatever it may be. The body of the email, the body of your promotional emails, needs to be as concise and, to the point is possible. Remember the average person gets dozens of emails in their inbox.

Every day, if they open yours at all, they will probably junk it if it is packed with dense copy and long drawn-out sentences. Most people scan rather than read emails, so you want to use short sentences or even brief phrases or bullet points whenever possible. This makes it easier for your reader to capture the essence of your message as quickly as possible, using attachments and links the biggest selling point of email over most other communication methods, such as texting or instant messaging, is its ability to attach documents such as Word files.

Audio files, articles slideshows and others these can be attached to the email using the attached files function when the recipient gets. The email attachments will be listed both under the header and beneath the text copy. When the email is opened by your reader, clicking on either will open the attachment on a separate page, including links with an email content within the body of your email. You also can include links to web pages addresses and other locations when the reader clicks on these links, they bring the reader to your intended destination.

A word of warning. It is very important to double check to make sure your attachments and links work properly, test them before sending out your emails to make sure they work. There is no faster way to lose a prospective customer event to forget an attachment or a link that does not work emoticons in there uses emoticons are those little smiley faces that can be inserted into the body of your email, depending on your intended audience.

Emoticons can be either light-hearted and entertaining or unprofessional and distracting. When you talk to somebody face-to-face, you can use gestures and body language to provide nonverbal meanings. Sometimes emoticons can be helpful substitutes for these nonverbal cues. So then the question becomes: should you use emoticons? A good rule of thumb is to avoid or be very cautions when using emoticons in business communications.

In some cases they can distract your reader from your central message, plus they can strain the operating system of older computers, causing them to run slower and potentially causing ill feelings towards the email sender. If you would like to learn more about email marketing, as well as a way to generate conversion, ready internet marketing prospects each month, then the doorway is here just follow the link below to check out our online business systems.

Now, Phil and Tom plus calm forward, slash subscribe. This article is part of online multi-millionaire metalloids, my online business education done for you, article series to have access to the global marketing and distribution rights of these exclusive articles requires titanium membership. Ps. Before I go, let me tell you about today’s free bonus to access our free article series on how to get free leads online using article marketing, then all you need to do is subscribe to fill and Tom plus to subscribe to fill in Tom, go to fill And Tom plus calm forward, slash, subscribe and fill in your details.

Phil and Tom media publishing and broadcasting help visionary families in a few emerging entrepreneurs to use article to grow an online brand to create a long-term, profitable, sustainable online business that funds your perfect lifestyle and have fun while they’re doing it. If you would like to ask Phil and Tom a question, you can leave it beneath this article and they will get back to you within 24 hours, Phil and Tom hope.

You have enjoyed this presentation and would like to wish you well in your business endeavors. They look forward to working with you in the near future. Thanks for reading have a great day.


 

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Online Marketing

3 Fundamentals of Building an Effective Digital Marketing Strategy

So I want your comment below. Let me know what are the bare-bones basics of an effective entertaining, so the barebone base is an effective digital marketing strategy goes on three folds.

This is the same three principles, I’m about to share with you. Well, first of all, I want you to comment below. Let me know, what do you think in your mind today is the barebone basics of a digital marketing strategy? Do you think it’s Facebook Ads? Do you think it sells funnels? Do you think its digital advertising? Do you think it’s a social platform like what is the trend that you think is it? I want you to guys comment below and let me know or what’s working for you or any questions that you have as you’re reading this article now, let’s go into it.

So the barebone base is still, in effect, there’s a marketing strategy ties into three core things. I share this with companies that are doing and just starting out, let’s say, doing zero revenue or their startup to even business they’re doing a hundred million dollars. These are the only three principles of a barebone digital marketing strategy. The only way grow business is you need traffic. You need actual people to notice about your business, pay attention to your business and follow you to be able to grow your business.

The second thing is, once you have their attention to focus in your business and they’re visiting you, then you’ll be able to convert that into leads now leaves is basically a fancy way of saying you need to have that communication blog established with that specific audience. So, whoever you’re selling through the fitness space, the mom space and the business community, you want to establish communication distribution blogs to be able to effectively influence them.

You know, send them value, add value, build that relationship and that’s what you do through emails. You do through messenger marketing, and you probably heard of right now when you go in chat, BOTS or you go on LinkedIn messaging campaigns or you do Facebook messaging campaigns or any on any platform. The social platforms are powerful because they give you a way to distribute your message with your target audience.

That’s the most important thing as the second point. The third point is revenue all right. How do you convert your traffic? Your leads into actual revenue, profits and cash flow in your business. You want to be able to turn that into three types of revenue: new revenue, new customers in your business, ascension revenue customers are existing with you and they upgrade or buy more of your products or services or complementary things that fit within your business, product line, extension Or service line extension – and the third thing is the reoccurring revenue.

You want people that are buying your part, not just the first time, but you want them to buy with you over and over again. So those are the three things they want to focus on is how to generate more traffic, get people to go into your business. They pay attention to your ABC company. They pay attention to your brand. They consume your content, they join your email list. They join your messenger, they join your LinkedIn or, if your b2b or they join your Facebook group and they’re, saying hey.

I want to start that communication process with you all know more about your business and how it you can solve my problems and provide me with the result that I want and then I’m willing to actually take my hard-earned money out and then spend it with your Business and actually pay 20, 50, 100 thousand 2000, whatever amount your product or service costs and then they’re willing to pay that into your business.

I think the biggest principle that you can get from this is that when you actually put a disproportionate amount of value with your target audience, and you build that up, then you’re going to be able to actually put more in the bank for them to invest in With you so think about this every time you give them a piece of content, you add value to them. The most effective strategy is this: you actually deposit money and their what I call the value account now the value account when you send them a article when you send them a piece of content when they read your when they read your guy when they attend your Webinar when they learn about your branding and all this stuff, you’re depositing value in your target audiences bank account and then when it comes time to transact, let’s say or start that buying relationship, and they want to spend money with you they’re much more likely to spend Money with you with you added so much more value to them.

That’s why content is such a very important play for every business. You want to figure out what is the best way? What is the value I’ll give you important question? What is the value that makes the difference to your target audience? It’s a very important question: what is the value that makes a difference to target audience, deliver that to them and as you deliver it to them, keep delivering, keep delivering and over time, they’re going to reciprocate that and they’re going to buy for him because 84 percent 60 to 80 percent – let’s say of your target audience are not going to buy for me the first time they see your message.

You need that frequency. There multiple touch points between 1 2, 3, 4, 5, 8 to 10 touch points that are value, oriented touch points to make a difference. I think that’s a fundamental principle: it doesn’t matter what business you’re in b2c, b2b, multiple audiences, product or services, doesn’t matter it’s all about how much value at your target audience, how you increase the traffic leads and sales and over time, the majority of that market.

A hundred thousand people that are finding about you, millions of people, are finding out about you. How do you maximize on every single person, instead of just the 5 to 10 %? I’d, say the 5 % that are looking for your products or services right now? That want to buy from you focus on a long term strategy and that’s the most important thing. So thanks for reading this article, I want you to comment below if you got insights from this thing, what questions you have, what is one thing that you learn from this article? How do you plan to add value to your target audience? What piece of content that you want to create anything you con them below? I just want to hear from you guys.

The second thing I want you like this article third thing is: want you guys to subscribe and hit that Bell icon? Because what do you guys do that you get notifications on future articles just like this and also digital secrets and any articles that are being released to you guys. So thanks for reading this as usual, I appreciate you guys’s time and attention, and I will see you guys in the next article


 

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Online Marketing

How to Use Twitter for Your Online Business

Let’s jump in. I hear a lot from different businesses that Twitter is dead. It’s irrelevant! Why? Why should we be on Twitter? Give me what are some Pros to using Twitter, So I hear that all the time too, and it’s absolutely not the case – It’s on the rise popularity is growing and Twitter is really Unique in that, the real time that it embraces is What makes it so special So should all businesses Use Twitter or should some Are there certain use cases where you probably should avoid it? I’r a big fan, I’m a huge advocate of using all three Platforms, Facebook, Twitter and Instagram because they Work better together, Okay, But the thing about Twitter is and some view this as a Con is the algorithm So you’re not going to just see things in a chronological order.

Okay, So to keep your content Actually, coming up and being found, you wan na make sure that you have quality Content, not quantity, You don’t need to be Tweeting on steroids, Mass, producing content right. You wan na make sure that you’re giving something of value to your audience. What’s kind of the first Steps once I sign up What should I really look at So first steps. You definitely wan na start following like-minded users, Okay, And that can also help you to get in front of their followers, which will give you a really organic presence And then also go and engage.

With other users on Twitter, You know go and click retweet on something that makes sense to your business. That would also be of Value to your followers, So what about my profile? I know there’s some things that I should probably do just To make sure it’s consistent, What does that look like With your profile, you wan na Make sure that you have usually do you have a logo Yeah Yeah, so you wan na put Your logo out on your Twitter and definitely make sure Your handle is consistent, So that’s a at symbol and then the name of your business preferably Make sure that’s consistent across Twitter, Instagram and Facebook.

‘Cause. After all, you’re Branding yourself Right And then from there you Have a little bio description right beneath the photo and your handle Cool. So one of my just absolute favorite topics ever are hashtags Hashtag. I did it all. For the cookies right Tell us about kind of the Best practices using hashtags Like should we just go On a hashtag tangent, are there best practices What should we avoid? Give us a low down? Yes, so definitely real it in don’t need to go hashtag crazy, Okay, But I also love hashtags.

It’s a great way to get more exposure, They’re free to use, and it can help you to be found by someone who Doesn’t even know you exist Also, including an actual Caption that you’re writing it’s one of my favorite things to do when I’m traveling the country – And let’s say I did this Seminar right on social media – and I got a cool picture me – At the microphone feeling [ Justin ], I can see it now Feeling pretty cool at a trade show, and so I wan na, like get That out to my audience – and I caption it like “ Having a blast sharing # socialmediatips.

”. So then, it’s in my caption and then now, if anyone’s searching in the area or social media tips in general, [, Justin ] Right, I have a chance to be discovered, Seems more natural, Right than just having it at the very end make it Part of the conversation Exactly make it part of the caption, But do both by all means. Okay, You can get real localized with it. [ Justin, ], Really Yeah. So when I travel Like, for example, I was in Austin recently, I just wanted to know where’s a good place to Eat or get a craft beer, You know it’s a big thing in Austin, So I would just search # austineats and from there I found Out what tourists locals where they were going to get food and then that helped me make my buying decision So think about it as a Small business owner: how does this relate to you? Well, consumers are out There searching hashtags Right When they’re looking For a product, a service, a cup of Joe And then so, if you have these hashtags on your Posts you’re more likely to be found when someone’s Searching coffee, Perfect and what I would say, To you, when searching that joining in on the conversation With those hashtags that are relevant to what you’re searching and that’s what’s more Important about Twitter right Is talking to people and being social, social media for a reason, Yeah exactly it’s a two way street.

That’s the beauty of it Right, You’re, not just talking At your customers, anymore, you’re engaging with Them it’s a conversation and, at the end of the day, that’s what’s going to make your presence more powerful. If you have This two way conversation Right on. I dig it So next up, we have Really paid advertising.’Cause. I know I’ve seen Some paid promotions on Twitter every now and then Is there any relevance to that.

Should we test it out? What are your thoughts, I always say, start small and be sure you’re paying attention to the metrics, Otherwise you’re just blindly Spending money right At the end of the Month, you’re like wait: where did my money go? You’re like well Yeah, so just start small, So Emma so we’re Tweeting a lot we’re searching hashtags we’re using hashtags. How do we know if what we’re doing is Working and relevant Is there any place to go in And check what we’re doing There absolutely is a way to track Twitter.

Has this account dashboard that you can actually see even what time of day people are looking at your Tweets, which could really be informative? You know I used to work at a coffee shop and what we found is there Was certain times of the day that made sense to Tweet To get people to come in Right, Coffee, early risers, You can Tweet something at 5Am about what you have on what your drip coffee is or Your special foam on your lattes and that made sense you know And then so thinking About the time of day, looking at your Twitter Analytics to see what works best Yeah, But also the top Tweet Is really informative? What do yo mean by that? Like the Tweet, that Got the most impression, the most engagement, That’s going to help inform the Next Tweet and your strategy – Okay, Oh also the retweet.

If I’m getting a lot, Of retweets from users I know, oh they liked that you know They wan na tell their friends Yeah like I should include more photos of me skateboarding That got way more retweets and then that informs my next Tweet. So there’s two different Types of retweets, if you will There’s retweet and there’s a quote: Tweet Yeah. So while it’s fast and efficient to simply click retweet, You know back to the million Things you were doing Right.

We found it to be more beneficial. To quote, add your own caption.’Cause, then you’re, adding Your personal flair to it and you’re really explaining the relevance of that Tweet too. Why are you retweeting it Sometimes. I feel like I’m Spending all day on Twitter Is there a way for me. To not have to do that Like can. I just go and Do it just once a day’cause I have scheduled Things help me out here: I don’t wan na spend all Day on social media, I’ve got a business to run Absolutely so there Are ways to outsource [ Justin, ]? Okay, If you don’t wan na, do this Godaddy Social (, laughs, ): There are teams that can Take this off your plate, but if it’s something You wan na do on your own.

You wan na be beneficial with your time, So I strongly strongly Encourage a content calendar Okay! What’s that That what you get a Calendar a blank calendar, and you just plan out couple days of week that you wan na Tweet and Do it months in advance, so then you don’t miss piggy. Backing off of a holiday, Even unofficial, holidays, Like national hotdog day, There’s literally a random Holiday for every day, Yeah, and not all of them, are going to make sense to your business Right.

But if they do you Can really piggy back off of that with Twitter, but the Content calendar is going to be key to help you plan out in advance, So you’re not rushing And scrambling, like I haven’t, been on Twitter for a few days. I just need to go out there and Tweet. No One tool that I found. That is, pretty cool is Tweet Deck. Have you checked that out? No, I haven’t So Tweet Deck. Actually, let’s you it’s inside of Twitter Itself, but it let’s, you schedule out your own Tweets.

So that you don’t have to have to go in every day and post, You can literally take some Time or chunk out of your Monday and schedule out your content calendar, and it will just spin it for you, Yeah and I would just be Cautious with that, though, because while that’s Maybe a good way for you to manage your time. Rather, you wan na make sure that those times of day are Working for your consumers,.

‘Cause, that’s the key! You Want your Tweet to connect with your consumer at The most optimal time All right, thank you so much Emma. This has jut been a blast. I’r going to invest in Twitter now, Like it’s changed my life, so thank you. Hashtag life changing Hashtag life, changing (, laughs, ), Awesome! Well! Thank you. All so much for reading This has been The Journey. Make sure you, like Subscribe comment below, Let us know your thoughts and let us know what you wan na see next And thank you for reading.


 

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Online Marketing

How to Use Facebook for Your Online Business

What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.

Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.

I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.

When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.

I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.

So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.

Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.

Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.

What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.

That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.

That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.

Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.

Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.

Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.

This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off


 

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How To Do Email Marketing For Affiliate Marketing! (Step By Step)

Here with Eric Ellis jr. Dot-com and have you been struggling with email marketing, or are you trying to figure out how to get started? Have you been running email, marketing campaigns, but your emails haven’t been converting? You haven’t been getting cells. This article is going to show you step by step, how you can write a converting email and, more importantly, the steps necessary to actually convert your emails into dollar dollar bills stay tuned guys the fortune is in the follow.

The reason why I wanted to do this is because I was creating my email marketing campaign and I decided why not share this, so I can go and give value to people because people might be struggling with in their email marketing. Let me ask you a question: um, have you heard of email marketing? Have you started to email marketing coming to one or two below coming up one below if you’ve heard of email, marketing khamenei two below if you’ve actually started implementing it into your business? Now the thing is, and also I’m going to want you to comment where you’re from so I want to see where people are viewing from, but more importantly, share this to your feed.

People who are in affiliate marketing can definitely bit benefit from this right now. Um, basically, what I use is I use Aweber Aweber is the software I use to actually create my emails to do my email marketing campaigns right, but I want to share with you guys a strategy um that not a lot of people are taking, that Vantage of When it comes to their email, marketing, business and I’ll try to make this as quick as possible right, but basically, if this is an email marketing tutorial to help, you crush it within your affiliate marketing business and how to increase your conversion.

So that way, you can crush it as an affiliate marketer. Now a lot of people who start doing email marketing the way that they’re taught is you get them through your sales funnel once you get them to yourselves when you capture that lead, then you follow up with them, and then you reintroduce them back into your sales. Page right was correct, however, when you’re introducing them to your sales page.

If all you’re doing is pitching your email list, you literally have no chance of succeeding as an affiliate marketer long term. The engagement on your list is going to go downhill now, if you have thousands of dollars that you’re spending per week – and you constantly – I have new people coming on your list – cool a lot of people do that, but at the end of the day, if you Want to start a long term, sustainable business with your affiliate, marketing, business or internet marketing business.

You want to make sure that you are simply providing value to your lists. Now what I mean by that people are going to be more engaging with your actual guys. All email marketing is for an email list. It’s a distribution blog, it’s a following! It’s another form of a following! Imagine if you had a large Instagram following and all you did was pitch people on it on an business opportunity or some sort of opportunity.

They’re eventually going to go ahead and your engagement is going to go out the window right. It’s the same thing with an email list: it’s a following. You have to keep them engaged. You have to keep them to where they like you and, more importantly, you want to build a list of people who know like and trust you, because people don’t buy stuff from people, they don’t know like and trust. So an example: I’m simply going to show you guys real time me.

Actually, I’m setting up my email follow-up series now, basically, you can do this for broadcast or you can do this with just regular follow-up series right now. What I do is, I simply search the web for valuable content that is congruent with the following that I’m building and will provide value to my list right now. People think it’s a waste of time, um, creating email, copy, write, writing emails and providing value because they’re like them.

If I create something like this, I’m not going to generate any income guys. One thing garyvee preaches is that majority of the moves that he makes us for 10 years ahead of time. It’s the same thing with email, marketing right make moves not for today, but for tomorrow. If you want a long-term, sustainable business, you have to provide value. It’s called the 8020 rule, 80 % by a 20 % pitch, so um guys.

You can do this anywhere, but one thing that I’m using is basically: where are we so click funnels? If you guys don’t know what click photos is, if you do know that it is great, they have a blog where they have podcasts and basically, what they do is they have valuable content within my niche, like ever in digging this amount of valuable. So what I’m going to do is I’m simply just scrolling down seeing what what people see value in right.

Now, if you look at this, I’m not look at this, but if we look, I was looking at a couple of articles that this article has 287 shares. Now, I’m not even going to read this article, but if you read what it says, assembly says how to scale your ads like purple. Now any of you reading this article who have started affiliate marketing, internet marketing, e-commerce, whatever it may be right and you failed in paid advertisement if you received an email right, I’m going to show you the headline, because all I’m doing is.

I did not listen to this podcast. This is simply the finding valuable content and I’m just going to go ahead and literally distribute this to my following. So my email list. Basically, I basically keep filling actually keep telling with paid ads, but I’m going to say tired of filling with paid ads, so a capturing headline. So basically, if you receive the email, one thing when it comes to your email marketing is that you’re competing.

If I was go to my email, I literally get about 50 emails a day. So with that being said, I do go through all my emails, my process of my emails that literally delete about 90 % of them and then about 10 % of them I’ll go ahead and save and then I’ll filter based off of the headlines. Whether I want to go through them or not so based off of your headline, it will be extremely crucial, now again share this feed, because somebody could benefit from this share.

This people want to learn about email marketing, even if you’re not doing affiliate marketing. You just want to learn how to follow up with leads, or you want to learn how to generate leads right, there’s going to be crucial for you guys, but so this is going to be cat eye capturing tired of filling with paid ads. That is when it comes to marketing negativity sales. Why do you think the media is always talking about negative negativity, negativity, negativity, negativity because people subconsciously rather listen to something negative than something positive.

Unfortunately, right if I was to say, learn how to crush it with paid advertisement and compares them to tired of felling with paid ads, it’s not going to convert as high as as as high as this negative headline for the email now guys, just kind of recap: People are brand new to email, marketing. Basically, email marketing is simply following up with the leads that you generate from a sales funnel driving traffic, whether it’s paid or free traffic.

Once you generate those leads you’re going to follow up with them, not only with different offers. Right within your niche, so that way you can monetize that email list, but what I’m going over right now is how to ten times how to freakin crush it. How to increase your conversions in yourself, I believe it or not. People are probably thinking how do I increase my sales with certain sort of email copy, I’m actually going to break down this email copy, but no the main way to increase your sales is by building trust with your list building a relationship by sending them valuable content.

So, let’s eeeek this email copy. Yes, I did write this myself. No, I’m not a copywriter. However. I’ve been studying marketing sales and marketing for a long period of time. So I dunno what does selling what it does not sell. So, let’s break it down so pay for an Eric here. I’ve I’ve been there dot that dot. So that’s basically like a cliff cliff hanger. It gets people to keep on reading because subconsciously they’re like you’ve, been aware.

Eric now, obviously is congruent with this chart of filling with paid ads right. You tired now guys I speak very improper in my emails because I’m a regular person – and I don’t – I don’t – try to seem very Scelzi and like a robot right. Sometimes it’s an improper grammar and sometimes I’ll do curse right. You, tired of spending money and not getting a return on your investment question mark and also I’m basically um starting the pain right, hitting people with pain, tapping into people’s emotions.

People who have felt this before or tried as before, they’re going to go ahead and continue to read this and then I transition with relating with my reader right relating with my audience. I remember when I first started internet marketing. I spent and there’s a real-time guy. So I haven’t even edited it. I spent thousands of dollars without a single cent in return, so thousands of dollars on paid ads you because I’m streaming he’s going a little bit slow without a single cent in return, after failing so much and losing so much right again, I’m relating with them, I’m Hitting with that pain, I thought to myself now guys whether I was just to kind of give you guys um the the philosophy behind this.

The reason why you want to write a fantastic email copy for, if you’re, pitching a product or even if you’re pitching something for free, is because the better your email copy, the higher the conversions, the higher the conversions. That means the higher the higher your open rate with the headline or subject line, rather the higher your click-through rate, the better your email copy, the more people open your content, whether it’s free or, if you’re, pitching or promoting something and the better, your the more people That open it, the more people you’re going to establish the relationship with the more you’re going to build that core following and the more you’re going to be able to monetize.

So again, everything is long-term. Now um, I said after filming so much and losing so much. I thought to myself: what would a successful person do and guys telling a story engaging compelling right? The answer, dot dot, another cliffhanger get them to keep on reading, seek guidance from those who are freaking, crushing it Bryant here da-da-dah is a savage and paid per click. Advertising he spends in a day more than the average marketer will spend in their career on paid advertisement in this free podcast and I’m going to break down what.

While I’m boating some of his text in this free podcast. He unveils his secrets on his marketing strategies and how you can steal them for yourself. Absolutely free. Now, guys one of the most powerful words and marketing is the word free. It will increase your conversions by 10 to 20 to 30 percent, meaning when people read this engaging compelling, but also you’re using trigger words like free, which naturally is clicked.

Maybe people want to people like free shit, so take advantage of this by clicking here clicking here. Two actions within this short email there’s a lot of psychology behind this email and guys remember the long-term game just for me to simply build a relationship with my audience. When I build a relationship – and I provide value then when I refer something one of my affiliate marketing offers they’re going to be more inclined to buy, because they know me they like me.

They trust me right so before they find out how I said take advantage of this by clicking here before they find out how valuable this training truly is and take it down so guys. What this is, it’s called scarcity scarcity is fear of loss. I’r getting people to take advantage of what I’m offering, because I’m using the fear of loss for your technics people, don’t wan na miss out FOMO fear of missing out me saying that, though they’ll take it down, because it’s very valuable.

It’s going to increase the conversions, write more details here, your friend Eric Ellis jr.. So what I’m simply going to do right? You find any platforms, any type of podcast, whether you’re in health and wellness, whether you’re an internet marketing, whether you’re it doesn’t matter what the hell you’re offering fine. It’s called content marketing guys find valuable content simply use. Google find valuable content that will be congruent with your actual list and the following that you’re building for your affiliate, marketing or internet marketing business, and then what you do.

Is you simply find that valuable concert literally just distribute it to your list? But I wanted to actually show you guys so we’re going to simply copy this right. I wanted to show you guys how you guys cuz it’s not just about providing value. You want people to actually click it to convert as well. So that’s where the email copy comes into place, and this is how you write fantastic email copy. You can write the same type of copy to actually sell something.

It’s going to increase conversions people buy stories right, people want to be entertained. So what I’m going to do is somebody with that blog I’m going to go ahead or podcast, rather so, where I have it black Shh, I’m simply just going to go ahead and post the URL for the blog for the podcast rather, but I missed it all. Will do to do you sorry for this part, because this is acting extremely slow clicking here you you we’re almost done, and I want to go and wrap this up.

By give you guys a call to action and again share this feed. Somebody can extremely benefit from learning about email, marketing and guys. The secret is one word value value value, even if you’re pitching somebody, you want to have a compelling email that provides value with an actual ad copy or not ad comfortably email copy, so basically just to wrap it up guys. What I did is simply created email copy found.

Well first, I found the content and found what I wanted to go ahead and distribute to my list. Once I found out what I wanted to distribute to my list, I wrote up email copy. I did not even listen to this podcast, but I know that it’s valuable because that’s 287 shares. Obviously, if other people are sharing it, it’s valuable content right, just to kind of give. You guys high insight on something that’s valuable and some of that’s not the more of the shares.

The more people are engaging with it, the better the content is, then, what I did is I wrote up email copy. I simply used a capturing headline to get people to increase the open rates I use. Cliffhangers are related with my reader. I basically use pain. It’s called the PS formula, past pain and agitation solution. The solut is what I’m offering, which is this podcast and I’m using scarcity, fear of loss to get people to take advantage and have multiple call to actions within my list.

Now I use the same formula and the same way to actually pitch products for refer products. Rather, with all my email marketing now, why is this crucial guys when you provide value to your list? I would simply save this. Come actually going to use this. You provide value to your list. You start to build a relationship with them. That’s how you build a core following literally you have to swallow the fact that 90 % of the people on your list will never buy a single product from you, but it’s that 10 %, that you build a relationship that are causally going to be opening up.

Your emails they’re going to be looking for your content and they’re going to be looking for what you’re referring that’s, where 90 % of your income will be that 90 % of your income is in the 10 %, so email marketing tutorial guys. You find valuable content. You distribute it write, compelling email copy and you freaking send it to your list and you do this, every other email, some emails. You should pitch your product, some emails.

You should just give them complete freaking value. Now, if you look somewhere at the top, the bottom right left, if you guys don’t have a cell phone a software or even if you don’t know how to create cells for us to actually capture leads. So that way you can start building a list. Is I’m going to go ahead and give you guys access? It’s called the simple affiliate funnel, which is basically right.

It’s going to go ahead and allow you guys to capture leads now. Let me see if I can actually pull this up for you guys. You OOP extremely still because I’m streaming, but basically what I’m trying to say is go ahead and click that link to get access to these simple affiliate funnel, which will allow you to basically basically start building a list. So you can go to simple affiliate, funnel calm and practicing.

What I’m preaching is going to go ahead and drive you to a sales funnel that I created and basically the same type of sales, funnel that I use for affiliate marketing you’re, going to be able to use the same type of sales, funnel that I created for Free yeah, it’s acting extreme, you still but go ahead and take immediate action. Please share this article with anybody. If you have a Facebook group share it with your people, share it with anybody who could write like get value from this now.

This is what the you’re going to get access to a page like this right put in your email and you’ll literally, have instant a download to this three-step sales funnel process, basically to where you can capture emails right. So that way you can actually do email marketing and then you can have a back-end offer to start growing, your business, your lists and your and your and your wealth right. Your income so up above this article down below somewhere on here, there’s a link that you can go in and get access to simple affiliate, funnel right and once you start building that list with simple affiliate funnel and by the way it’s a sales funnel template.

You’re going to be able to plug and play whatever your business opportunity is whatever your niche is, and then you start building a listing. You want to start doing these type of emails, whether you want to broadcast them or even set it up for your your following series to build that core audience by providing valuable content and increasing your conversions and your cells and your e-mail marketing business.

First and foremost, I want to say thank you guys, anybody who actually readed this all the way through and more importantly, I want to go ahead and thank you for tuning in, and, hopefully, you’ve gained value from this anybody. If one person is impacted from this content, I’ll be happy, if I can help one person generate one more sell or build their list or whatever that looks like that’s, why I’m doing this for it now, with that being said, grab access to the symbol, Affiliate funnel Start building a list and start freaking, crushing it in your affiliate marketing business


 

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How to Use Twitter for Your Online Business

Let’s jump in. I hear a lot from different businesses that Twitter is dead. It’s irrelevant! Why? Why should we be on Twitter? Give me what are some Pros to using Twitter, So I hear that all the time too, and it’s absolutely not the case – It’s on the rise popularity is growing and Twitter is really Unique in that, the real time that it embraces is What makes it so special So should all businesses Use Twitter or should some Are there certain use cases where you probably should avoid it? I’r a big fan, I’m a huge advocate of using all three Platforms, Facebook, Twitter and Instagram because they Work better together, Okay, But the thing about Twitter is and some view this as a Con is the algorithm So you’re not going to just see things in a chronological order.

Okay, So to keep your content Actually, coming up and being found, you wan na make sure that you have quality Content, not quantity, You don’t need to be Tweeting on steroids, Mass, producing content right. You wan na make sure that you’re giving something of value to your audience. What’s kind of the first Steps once I sign up What should I really look at So first steps. You definitely wan na start following like-minded users, Okay, And that can also help you to get in front of their followers, which will give you a really organic presence And then also go and engage.

With other users on Twitter, You know go and click retweet on something that makes sense to your business. That would also be of Value to your followers, So what about my profile? I know there’s some things that I should probably do just To make sure it’s consistent, What does that look like With your profile, you wan na Make sure that you have usually do you have a logo Yeah Yeah, so you wan na put Your logo out on your Twitter and definitely make sure Your handle is consistent, So that’s a at symbol and then the name of your business preferably Make sure that’s consistent across Twitter, Instagram and Facebook.

‘Cause. After all, you’re Branding yourself Right And then from there you Have a little bio description right beneath the photo and your handle Cool. So one of my just absolute favorite topics ever are hashtags Hashtag. I did it all. For the cookies right Tell us about kind of the Best practices using hashtags Like should we just go On a hashtag tangent, are there best practices What should we avoid? Give us a low down? Yes, so definitely real it in don’t need to go hashtag crazy, Okay, But I also love hashtags.

It’s a great way to get more exposure, They’re free to use, and it can help you to be found by someone who Doesn’t even know you exist Also, including an actual Caption that you’re writing it’s one of my favorite things to do when I’m traveling the country – And let’s say I did this Seminar right on social media – and I got a cool picture me – At the microphone feeling [ Justin ], I can see it now Feeling pretty cool at a trade show, and so I wan na, like get That out to my audience – and I caption it like “ Having a blast sharing # socialmediatips.

”. So then, it’s in my caption and then now, if anyone’s searching in the area or social media tips in general, [, Justin ] Right, I have a chance to be discovered, Seems more natural, Right than just having it at the very end make it Part of the conversation Exactly make it part of the caption, But do both by all means. Okay, You can get real localized with it. [ Justin, ], Really Yeah. So when I travel Like, for example, I was in Austin recently, I just wanted to know where’s a good place to Eat or get a craft beer, You know it’s a big thing in Austin, So I would just search # austineats and from there I found Out what tourists locals where they were going to get food and then that helped me make my buying decision So think about it as a Small business owner: how does this relate to you? Well, consumers are out There searching hashtags Right When they’re looking For a product, a service, a cup of Joe And then so, if you have these hashtags on your Posts you’re more likely to be found when someone’s Searching coffee, Perfect and what I would say, To you, when searching that joining in on the conversation With those hashtags that are relevant to what you’re searching and that’s what’s more Important about Twitter right Is talking to people and being social, social media for a reason, Yeah exactly it’s a two way street.

That’s the beauty of it Right, You’re, not just talking At your customers, anymore, you’re engaging with Them it’s a conversation and, at the end of the day, that’s what’s going to make your presence more powerful. If you have This two way conversation Right on. I dig it So next up, we have Really paid advertising.’Cause. I know I’ve seen Some paid promotions on Twitter every now and then Is there any relevance to that.

Should we test it out? What are your thoughts, I always say, start small and be sure you’re paying attention to the metrics, Otherwise you’re just blindly Spending money right At the end of the Month, you’re like wait: where did my money go? You’re like well Yeah, so just start small, So Emma so we’re Tweeting a lot we’re searching hashtags we’re using hashtags. How do we know if what we’re doing is Working and relevant Is there any place to go in And check what we’re doing There absolutely is a way to track Twitter.

Has this account dashboard that you can actually see even what time of day people are looking at your Tweets, which could really be informative? You know I used to work at a coffee shop and what we found is there Was certain times of the day that made sense to Tweet To get people to come in Right, Coffee, early risers, You can Tweet something at 5Am about what you have on what your drip coffee is or Your special foam on your lattes and that made sense you know And then so thinking About the time of day, looking at your Twitter Analytics to see what works best Yeah, But also the top Tweet Is really informative? What do yo mean by that? Like the Tweet, that Got the most impression, the most engagement, That’s going to help inform the Next Tweet and your strategy – Okay, Oh also the retweet.

If I’m getting a lot, Of retweets from users I know, oh they liked that you know They wan na tell their friends Yeah like I should include more photos of me skateboarding That got way more retweets and then that informs my next Tweet. So there’s two different Types of retweets, if you will There’s retweet and there’s a quote: Tweet Yeah. So while it’s fast and efficient to simply click retweet, You know back to the million Things you were doing Right.

We found it to be more beneficial. To quote, add your own caption.’Cause, then you’re, adding Your personal flair to it and you’re really explaining the relevance of that Tweet too. Why are you retweeting it Sometimes. I feel like I’m Spending all day on Twitter Is there a way for me. To not have to do that Like can. I just go and Do it just once a day’cause I have scheduled Things help me out here: I don’t wan na spend all Day on social media, I’ve got a business to run Absolutely so there Are ways to outsource [ Justin, ]? Okay, If you don’t wan na, do this Godaddy Social (, laughs, ): There are teams that can Take this off your plate, but if it’s something You wan na do on your own.

You wan na be beneficial with your time, So I strongly strongly Encourage a content calendar Okay! What’s that That what you get a Calendar a blank calendar, and you just plan out couple days of week that you wan na Tweet and Do it months in advance, so then you don’t miss piggy. Backing off of a holiday, Even unofficial, holidays, Like national hotdog day, There’s literally a random Holiday for every day, Yeah, and not all of them, are going to make sense to your business Right.

But if they do you Can really piggy back off of that with Twitter, but the Content calendar is going to be key to help you plan out in advance, So you’re not rushing And scrambling, like I haven’t, been on Twitter for a few days. I just need to go out there and Tweet. No One tool that I found. That is, pretty cool is Tweet Deck. Have you checked that out? No, I haven’t So Tweet Deck. Actually, let’s you it’s inside of Twitter Itself, but it let’s, you schedule out your own Tweets.

So that you don’t have to have to go in every day and post, You can literally take some Time or chunk out of your Monday and schedule out your content calendar, and it will just spin it for you, Yeah and I would just be Cautious with that, though, because while that’s Maybe a good way for you to manage your time. Rather, you wan na make sure that those times of day are Working for your consumers,.

‘Cause, that’s the key! You Want your Tweet to connect with your consumer at The most optimal time All right, thank you so much Emma. This has jut been a blast. I’r going to invest in Twitter now, Like it’s changed my life, so thank you. Hashtag life changing Hashtag life, changing (, laughs, ), Awesome! Well! Thank you. All so much for reading This has been The Journey. Make sure you, like Subscribe comment below, Let us know your thoughts and let us know what you wan na see next And thank you for reading.


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How to Use Facebook for Your Online Business

What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.

Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.

I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.

When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.

I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.

So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.

Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.

Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.

What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.

That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.

That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.

Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.

Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.

Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.

This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off


 

Categories
Online Marketing

How To Grow a Business Online (Various Marketing Strategies)

So this afternoon I will give you my top six tips for creating a simple online marketing strategy. My first tip is to make use of all of the masses of free web applications which are available out there and when I say all of them, I say focus specifically on Google, because Google’s spent billions of dollars developing a range of different apps, which are all Geared around kind of growing your business and shouting about what you do so um, google, it takes about ninety percent of the search engine traffic across all of the search engines.

This is particularly in the UK, so it only makes sense that you’re there’s no coincidence that, if you’re making use of Google’s other apps that it might actually boost your organic search engine ranking. So there are things that you can do like, and Google use google maps and google places or google for business those all of that and tools all allowing you to create a profile for your business upload, your logo, upload your contact details, opening hours put a brief And description about your business in there and send a link back to your website, you can use google analytics to analyze and how much traffic is coming through your site and set up goal.

Conversions for example, and also i’ve discovered that google analytics is quite a nice. Quick easy way of getting new pages on your website listed within its organic search engine index. So if you’ve got google analytics installed on your site, all you’ve got to do is browse to that page once it goes live and google and after a couple of days, will automatically pick up that page and add it into its index and also as another great Web tool, which Google’s critical google webmaster tools and you may have come across if you’re, using analytics something called the not provided and keyword in your list of it’s.

Probably at the top of your list of keywords that people are putting into the search engines. To find your website and and not provide, it basically means that and it’s hidden by mind and a secure certificate. So he put in a search into Google and you’re logged into Google’s Google Chrome, for example. It will. It does a lot of that securely and say then, when you search for a and end up on a website that search keyword isn’t passed to that website, because it goes through a secure layer.

What Google Webmaster Tools and does? Is it acts before and you go through to your website and it gives you a list of those keywords so using analytics and webmaster tools together is a with great way of just analyzing what keywords people are actually searching for and landing on your website. So my second tip is to use all of the various social media tools, for example, to complete your online business profile.

So the big four we got, google+ facebook, linkedin and twitter definitely get out even if you’re not intending to use them and at least get out there like Kenny’s. These are tools which people have spent billions of dollars on like creating like and they’re all out there. For you to use for free – and the key thing is that you can put your business name on there and a link back to your website and even if you don’t post to post, tweets regular, your and post status updates on facebook regularly.

Just having those profiles. There is going to raise your and your your profile and your PageRank cuz they’re, all free links back to your website and there are tons. There are hundreds of different social media applications out there beyond the big four like and use as many as are actually applicable to your business. So, for example, if your business is very like and image led if you’re a photographer, for example, you could be making use of things like Instagram and Flickr if you’ve designed that and creative you could look at dribble and Instagram again is appropriate for that.

So make sure the social media profiles you’re setting up are appropriate for your business equity, that again they’re free tools and and other people do use them. So it might be that if you don’t use, have a linkedin profile, you’re missing out and a good opportunity to network with other local business owners in your area. So it’s a good way for other customers to find you online. So do your best to make use of all of those different social media platforms and then just make sure that you do update them regularly.

There will be other people and other business owners using them. So, even if you don’t believe in it, you might see an opportunity there that you didn’t realize before my third tip is and make sure you create a fantastic online portfolio for your business and then get reviews again. Google is starting to build in this element of social review into it and into its PageRank, so make sure that and you’re getting reviews on things like and Facebook and Google+, for example, you can also use other review tools like Trustpilot.

What it does is it showcases? Your capabilities and your best work on your website and it attracts lead back to you so that, hopefully, and if your competitors aren’t doing this is going to make you stand out above your competitors and the more reviews that you get on those those three tools which I mentioned just now, then, the higher up you like me to be on Google’s organic rankings. Ultimately, what those organic rankings are going to mean is more traffic to your site, hopefully more sales, so it kind of makes logical sense that you want to be getting reviews and testimonials and publishing min and as many places as possible.

What this also does is, when somebody lands on your website or sees those reviews, it just builds trust with potential customers. My fourth tip is to share your knowledge and share your know how a lot of people hold back from sharing their their IP, because they think that somebody’s going to steal it and what? What exactly you afraid of? If you think that something’s going to steal your ideas, you afraid they’re going to do it better than you, but likely it is.

They probably can’t so by sharing you’ll know how it presents yourself as an expert within your field and, ultimately, what it will do. Is it will draw customers to you because your customers and sorry not your customers, your competitors, aren’t likely to be giving away free information. This again makes you stand out from the crowd and, and it just builds up that level of trust don’t be afraid to give away free advice to people whether you meet them, if you’re doing blogging, if you want to chop stuff up onto YouTube, give away free Advice what it does it just demonstrates the honest person who just wants to help other people help your customers and and what happen is it’ll, encourage referrals back to you and the likelihood is that you know you’re, probably very good, at what you do and even if You give away you’ll know how either your competitors or potential customers they’re not going to be able to replicate your methods and implement it as well as you actually could.

My fifth tip is to get moves away from the organic side of things, but perhaps invest in some pay for online marketing. Ppc is a good way of kind of bolstering your organic advertising. That’s going on already and and when you’ve got particularly quiet periods. You can invest a bit of money and PPC to drive actual traffic to your website and you can look at tools like retargeting, which sits inside and Google AdWords as a way of re-engaging potential customers who displayed interest in your products through your website.

They’ve left the site and then it’s a bit creepy, but the the pic you’ve put a pixel on their computer and you follow them around. They see your ad and then they realize they’ve made a mistake. Come back to your website and that’s where they end up. Buying your products from so retargeting is really important, and then, finally, you want to hire professionals for anything that you feel you. You can’t do well yourself, so see a lot of people trying to manage, like Google, PP, Google and AdWords campaign and just spunking loads of money on Google adverts and then wondering why it’s all gone wrong and why they’ve wasted their money.

And it’s because there are actually experts out there who do. Google, PPC advertising, facebook, advertising and things like that. And yes, you have to pay for them, but it’s what you get back in return, they’re experts in their field and will probably have a much better idea about how to make the most that some nice you’re targeting and and it will just save you money and And a lot of them will have guarantee so that, if they haven’t generated the leads which they say they’re going to generate for you within a certain specified amount of time, you don’t actually have to pay them so find somebody who is on a commission only basis In order to drive traffic back to your website, so to summarize, those key points tip number one make use of all the free web applications that are out there, especially the Google ones, because it will help your page rank tip number two make sure you complete.

All of the online and business profiles and through social media tools, which are available tip, number three, create an online portfolio, get reviews and that social proof is invaluable. Make sure that you’re sharing knowledge and in amongst your peers and to potential customers and invest in some paid for online and marketing as well. Google PPC facebook advertising, for example, and finally make sure that your hiring professionals for anything that you’re not competent at and so hopefully you found some of those tips really AM helpful and enjoyable.

If you want to know more than get to my website on the business started, sup co, uk and if you haven’t already I’ve, got a book head on over to Amazon. It’s called online business data. So thanks once again for reading the article, I hope you found some of the tips helpful and if you’ve got any questions, then please do leave some comments and boxes below the article. If you want to be informed about any future articles which I upload, then please click here to subscribe and then finally, if you haven’t already head on over to Amazon using this button, just here to buy the book online business startup thanks for reading, I’m Robin wait.


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Categories
Online Marketing

How to Use Facebook for Your Online Business

What’S up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.

Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.

I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.

When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’S entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.

I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’S Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.

So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.

Definitely I would even a minute is good and also doing behind the scenes footage. That’S one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.

Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.

What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.

That’S a really good point. Thank you for bringing that up. It’S usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’S you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.

That’S a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.

Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.

Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.

Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.

This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off


What are Social Signals?