If you’re strong to know what it is that you need to put into those emails, then today’s article is all about that hi. My name is Kerry, Oakland and I’m an online marketing and social media coach, and I hope you move your most aligned clients from discovering who you are online through to investing with you using storytelling strategy and systems, and today we’re looking at the storytelling inside that automated Email sequence: now I had a bit of a framework that I use all my automated email sequences.
Now I say this is a framework, because the reality is when I work with this work in this framework with my clients. Often we end up bringing in different emails into this sequence. They might make on two orders and there’s different stories. So sometimes we will look and do the storytelling map which I’ll provide a link to here, but once we’ve done them that really identifies some neat powerful stories that we know just have to go into this email sequence.
But we always start with that framework. To begin with, and then change things as we see opportunities or if we know more about the ideal client and how we can shoot them from, obviously the free offer to a paid offer. So the system is called access, and this is how it looks. The first email is a in Access, and that is our aspiration or problem. So what we’re doing here is delivering the gift to them, we’re giving them that free thing that they’ve actually opted in for so that we’re delivering on our promise that we had on the landing page and, of course, this email also is an opportunity to welcome into Your community and tell them a little bit about yourself just a couple of lines that really and is a statement for positions you and your authority in this space.
So that’s our first email, a second email that we have in the sequence is the C, which is the cause or the. Why and the reason this is so important is because it allows people to understand and get to know who you are and why? What you do is so important to you, and we already know the Sun Senate quote: I’ve heard it a million times before that people don’t buy what you do they buy. Why you do it? So this is a great opportunity for you to be explaining to your audience these new people who have come into your audience, who you are why you’re so passionate about this, and then you start building that connection with them.
If they don’t believe in your cause and your, why, then they’ll jump and that’s fine they’re, not the right fit for you, but the people who really resonate with your message and will love you for this particular email? Next, the third one in Access and that’s current belief systems now you’ll find that are your ideal client orany has made up some excuses, or some reasons or already has some beliefs around.
Why they’re not going to invest with you it’s what we do when we land on a on a sales page, we’ve kind of come up with all the reasons why not to buy or to invest in this or work with this person. So you need to be able to overcome all of those objections before they even get to see your sales page or your offer. So this is where this email can play a really pivotal role. Now there are different beliefs that people have their beliefs that we have about our industry, based on what other people in your industry are doing, and so people have a perception of who you are, whether that’s true or not.
Then we have internal beliefs. So these are the stories that we tell ourselves those things that say, I’m not good enough, and you know there’s those fear, fear-based stories that we tell ourselves and then there’s some external ones, which is usually the economy, is bad. Now is another good time to invest or those sorts of stories. Other people tell tell so you need to do is highlight which of those are the most relevant.
I choose one if you want to do a couple of emails. Sometimes I have clients who it’s really important for us to do more than one a monkey, because there are a couple of really really strong beliefs that we know that we need to overcome in this sequence. And so we take those and create our stories that chain that shift their belief system, so it shifts them from believing that this is true. This is true where they can’t, when they won’t be able to invest completely understanding.
Why looking at things, I guess from a different perspective, so they’ll be able to see things from your point of view and have a better understanding of how this is going to solve their problem, because in the end, this is what it’s all about is about solving Their problem and helping them next in access is e, which is endorsement, and this is about getting some case studies or testimonials, to be able to share in your newsletter.
Now. There is nothing more powerful than social proof to know that you have already helped somebody else and we the problem that they have and they can see the tangible results at the end of it. In the end, that’s really what people want. They want the transformation they want to know that you can take them from a and get them to me and if you can show that you’ve done it for other people who are just like them, then that’s really powerful.
Now, right now, I’m doing a heap of case studies for a particular client we’re doing them for a blog. But the reality is that these case studies we’re not looking for the best story that you can possibly have all the one with the biggest results possible, because sometimes your ideal client will feel if I to removed from that story. What you need is an ideal client who is just like the people that you want to attract, and you tell their story because they can relate to it.
They want the same results and it’s far more powerful. As far as storytelling goes now. The last two steps in Access is the two S’s which are sales. Software sales, of course, is where we’re trying to head with this. We don’t want to be a key or pushy or film in the walkthrough. Women appear people in to find something which, in all reality, who meets two buyers remorse. We don’t want to go there, so what we’re doing is inviting them to work with us.
Really that’s what the sales email is. It’s showing the value of what you’re able to provide for them and the transformation that you can provide, how we show up and why you are different and why you were unique and your system so that they know that you’re. The person that they want to invest. In so those two arms, two final emails, the sales based emails still have stories in them. You can still open with a really powerful story, and that can be a personal story.
It can be working with a client’s true, it can be another case study style story. If that makes sense, if you’ve got really powerful them, but that’s what we’re looking for in the last two is to actually invite people to work with you, because the reality is. If we do this entire email sequence – and we never asked them to work with us, then they don’t know what the next step is so hopefully – and that’s helped you with getting a little bit more of an idea of the types of emails and types of storytelling That you need in your automated email sequence, that takes people from your opt in offer to your paid offer and, as you can see, it’s quite simple, it doesn’t need to be overly complex and by using that story tail and we take away that sales.
We feel that we earn that you may have seen in other types of email sequences, so access again is aspiration or problem caused or why current belief system endorsement and then to soulful sales emails. So good luck with your sequence, I’d love to hear how you’re going with it and I’ll see you in the next article thanks