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Online Marketing

MBA 590: Google Analytics

I’r actually connected an account. I’d normally don’t use just because my other account already has it set up once you get to the signup page you’ll be asked to give your account name right, so I can call this, for instance, NBA 590 digital marketing right and then you need to give it Your a website name right, so this will cause the digital marketing research website right.

So in this case, I’m just going to use the Wix website we set up earlier in this class. So if I go over to Wix right, I have the website right here that I can use. There’s the URL bill, Randwick site.Com, slash and BFM 90. I just pasted in there. You have to set a reporting time zone. We obviously probably want on these certain times since that’s where we are and then you can talk about which accounts are sharing, then once you get the get a count button, you have to accept the Terms of Service, but after that, it’s just a matter of actually Getting what’s called the tracking ID, and this tracking ID number is the most important piece of information.

Google Analyst will give you as long as you have that code. You can essentially track any page on any website if you can embed code into that website right, so they actually have the code right here right talking about it, and so this is the code you need to use now, if you’re building your own website from scratch, They actually give you the JavaScript to embed in the website itself. So once I have this code, I can go back to Wix just copy and paste the code, so copying tracking ID and I can go back to Wix and I can go to management at the site and if you look on the left hand side down here, There’s something called tracking analytics right and then I can.

I can’t do it right now, because the fact I haven’t upgraded haven’t paid the money, but then I would normally just be able to paste the code in and as soon as I do that Google will start tracking all the hits to the website right so and If I want – and this also works with other things like I’m – Google, if you have a Google site site, there’s a place where you can paste that code in if you have a wordpress site right, there’s a way that’s hosted by wordpress.

Com, you can paste that code In so all these different ways you can hook up your website to Google Analytics okay, I’m going to switch accounts, because this account is kind of easy to start. This up doesn’t have much data in it yet, and I switch it to my other main account, which actually I have been tracking using google analyse for a while. So I can show you off the reporting functions, but this is how you get started.

Setting up the Eco, oh okay, so now I’m logged in to my other account which actually tracks my personal website bill ran org and I don’t get a lot of traffic right. It’s just a personal academic web page. I don’t really try and drive much to it, but you can kind of see what kind of stats I’ll get right. So the main page when you come in just shows your user traffic. How many users you’ve seen recently over the last few days and compares it to the few days before that, so this is looking at.

It looks like it’s looking at all week ago, right at every comparison point for the last five days right. So you know right now: I’m seeing you know twelve users over the whole time across thirteen sessions, which means only one person’s a returning user, I’m seeing a bounce rate, meaning they come to a website and leave immediately in about 23 % and the session duration. On average is one minute and six seconds right: don’t have any active users now, if you had active users, then you can actually see what they were currently trapped.

Looking at, if you scroll down a little bit, you can see. How do you acquire your your traffic? It looks like most of mine is organic search like people looking for me with a little bit of direct search as well, and this guy shows the same thing essentially, and this would show you any websites that point to your website. But, as I said, there’s not a lot for me so that doesn’t show up too much. You can also get users by time of day, one of the most likely to visit your website.

I seem to have a weird peak at between 4 & 5 in the morning on Mondays, but you know: there’s not a lot of data points there. Yeah I’ve got to see where people are coming from and for my case, they’re coming from the US, Brazil or the Netherlands a little bit so and what are the top devices? What devices are using? What pages are they going? How are your active users trending over time right, looking at monthly, weekly and daily information? How well do you retain users right like if a user comes in March 4th? How likely are they show up two weeks later right and you could set up goals and I actually have set one goal just to kind of show you a little bit about how you do that.

So my goal is a very simple: it’s actually a funnel type goal right, so I want people to download a page paper right. So what a funnel goal does is it says I’m going to set up some step points that they want to hit along the way and each of those step points track. How many people are there, so I can figure out where people are falling off right. So right now you know how many people visit my main page well, 13 and the time since that we’re looking at right now, no sorry forward, one so excellently, and then how many people went to the research page and none did in this time period and then From there I have a journal papers page how many people to go there and how many people actually downloaded the paper.

I was looking at right so right now you can see that people aren’t finding the research page, so this would kind of give you some evidence that maybe I should highlight that more right. Maybe I should make that part of the front page material talking about going to my research page and potentially downloading okay right. This shows you where they went right. So a lot of people actually went to my buy out my I biography or the CV or something else along those lines.

So this is how you can kind of start to set up funnels to track where people are going now. This is for that on all these tables. What you’re being shown is the the time period is set at the top, so in this case it’s April 11th April 2017. 2018. You can also set up a comparison if you want right, but let’s say I wanted to look at like the whole year right. I can change this to he built eighteen, twenty seventeen to April 2017, 2018.

Alright – and this will process all the data and you can see that actually over the whole period, people do make it to my research page, but no people downloaded the exact paper that I had tagged do for the family right. So that’s kind of interesting and it gives you a little more insight as to what’s going on now. Let’s talk about all the data you got here, so we talked a little bit. We mentioned briefly real time.

So real time provides you of insights into what people are doing right now and since my site, it’s not too active, no one’s there right. The audience heading is great. It provides you information about who your audience actually is right, and so it starts by just showing graphs of frequency of visitors, but then you can get into things like the language. You can look at the country they’re coming from what city they come from right.

What browser they use, what operating system they use and who their service provider is right and then, if it’s a mobile connection, you feel your operating system, again service provider and even the screen resolution, which gives you an idea of how the best design your offerings to Make it fit that space right? Of course, all this data can also be exported out right, and so you can grab it and then use whatever be else.

You want to look at it. Let’s look a little bit more. Actually, I wanted demographics, so the demographics right allows you to see kind of in detail who Google thinks these people are right, so it turns out. Most of my users are in the 25 to 34 category. It was some in 1824, seven to thirty five to forty four, it’s about fifty four percent male and forty five percent female and a lot of people seem to be interested in sports, individual sports running walking, as well as consumer electronics and food and drinks, and travel Right, and so these are all different things that maybe that you know, because I’ve listened in my Strava profiles and stuff like that people are finding me through those ways right, of course, the interest category kind of breaks this is kinda, gives you some of the same Information as to what’s kind of interesting there, you can enable more comprehensive by enabling advertising features on your space.

You can look at. We’ve talked a little bit about geography of me in the overview, but you can also break it down by geography so of the the German speakers out there. How many users do I have how many are new, what is their bounce rate right and what? How many beats a session right actually interesting enough here right? It looks like the I think this is Chinese actually are some of the the most frequent users.

They spend the most time on my website right. So that’s kind of an an interesting way to break down by who is actually spending time where, because they spend almost three minutes on a website. Oh, you can also look at behavior right. So are these new dude new users have different behaviors and returning users right? Do how how many, how often do they visit your website right and you see, there’s something a lot of users only visit my website once but there’s a few users who have been there many many times right, then you can start to look more breaking down behavior By browser I know us, you can start to look more break down behavior by mobile platform, right or mobile device, desktop mobile tablet and all this kind of the additional information.

Now, let’s talk about the next, so that’s all just taking look at the audience. Tab right and looking what that gives you, let’s talk a little bit about acquisition, so acquisition is how do people find your website, and you can see from my setup right that the vast majority of people find my website either through social media right or through organic Search right with direct typing, they just type in – and that’s probably me honestly, given the numbers of they just directly type in building a network.

Now for each of these categories, you can get a little bit more breakdown. So if I click on social, for instance, a lot of people come to me through LinkedIn, the fair number through Twitter and that’s moderate number through Facebook right with almost no one coming to me from Instagram or pin board, I didn’t even know it had been born Account the linked here so that’s kind of an interesting breakdown right.

If you go back to the overview on blogs right, I can, for instance, click on organic search. Now I I don’t have this set up very well right now, because the fact I have some redirects going on and things like that, they’re screwing, with the results. But normally what you would see is for all 121 users who typed in the some keyword. They would present the keyword that they use to find your website right now.

Actually it turns out there’s something that Google does poke. Google search console – that’s almost of anything better at solving this particular problem right, but this does give you some insight into what people are doing and then you can look at Adwords, so your search console right to make analytics a search, console work together by the way You do have to have. You do have to link the account so I’ll show you how to do that shortly.

So this shows what page people are landing on when they get to my website through organic search right a little bit of the countries and additional information. So at audience our position next step down is behavior. This shows you what they’re actually doing once they get to the website right. So the vast majority of users start on my main page. They may be the lot of them drop off. I was 57 % bounce rate the highest next likely step is to the bio, with the CV being a pretty close beyond it right, and so this kind of shows you where the head along the way, and then you can look to see what content is the Most popular on your website, so my main page, is by far the most popular for my CV, my bio being behind it right.

You can look at things like how fast it takes the various pages on your website to load in different browsers. So you can get an idea of whether certain things can be optimized better and if you had a site search set up right, which is like a search box that Google is maintaining analytics on. You can also get information about that, so I kind of jumped ahead at the very beginning talked about behavior conversions right, but you saw the funnel visualization.

That’s obviously something you can set up and then go through looking at how they they work on that. So that’s a brief overview of Google Analytics. I hope it’s been helpful. If you have any questions or concerns about this, please let me know Thanks


 

By Jimmy Dagger

Find out my interests on my awesome blog!

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