So I want your comment below. Let me know what are the bare-bones basics of an effective entertaining, so the barebone base is an effective digital marketing strategy goes on three folds.
This is the same three principles, I’m about to share with you. Well, first of all, I want you to comment below. Let me know, what do you think in your mind today is the barebone basics of a digital marketing strategy? Do you think it’s Facebook Ads? Do you think it sells funnels? Do you think its digital advertising? Do you think it’s a social platform like what is the trend that you think is it? I want you to guys comment below and let me know or what’s working for you or any questions that you have as you’re reading this article now, let’s go into it.
So the barebone base is still, in effect, there’s a marketing strategy ties into three core things. I share this with companies that are doing and just starting out, let’s say, doing zero revenue or their startup to even business they’re doing a hundred million dollars. These are the only three principles of a barebone digital marketing strategy. The only way grow business is you need traffic. You need actual people to notice about your business, pay attention to your business and follow you to be able to grow your business.
The second thing is, once you have their attention to focus in your business and they’re visiting you, then you’ll be able to convert that into leads now leaves is basically a fancy way of saying you need to have that communication blog established with that specific audience. So, whoever you’re selling through the fitness space, the mom space and the business community, you want to establish communication distribution blogs to be able to effectively influence them.
You know, send them value, add value, build that relationship and that’s what you do through emails. You do through messenger marketing, and you probably heard of right now when you go in chat, BOTS or you go on LinkedIn messaging campaigns or you do Facebook messaging campaigns or any on any platform. The social platforms are powerful because they give you a way to distribute your message with your target audience.
That’s the most important thing as the second point. The third point is revenue all right. How do you convert your traffic? Your leads into actual revenue, profits and cash flow in your business. You want to be able to turn that into three types of revenue: new revenue, new customers in your business, ascension revenue customers are existing with you and they upgrade or buy more of your products or services or complementary things that fit within your business, product line, extension Or service line extension – and the third thing is the reoccurring revenue.
You want people that are buying your part, not just the first time, but you want them to buy with you over and over again. So those are the three things they want to focus on is how to generate more traffic, get people to go into your business. They pay attention to your ABC company. They pay attention to your brand. They consume your content, they join your email list. They join your messenger, they join your LinkedIn or, if your b2b or they join your Facebook group and they’re, saying hey.
I want to start that communication process with you all know more about your business and how it you can solve my problems and provide me with the result that I want and then I’m willing to actually take my hard-earned money out and then spend it with your Business and actually pay 20, 50, 100 thousand 2000, whatever amount your product or service costs and then they’re willing to pay that into your business.
I think the biggest principle that you can get from this is that when you actually put a disproportionate amount of value with your target audience, and you build that up, then you’re going to be able to actually put more in the bank for them to invest in With you so think about this every time you give them a piece of content, you add value to them. The most effective strategy is this: you actually deposit money and their what I call the value account now the value account when you send them a article when you send them a piece of content when they read your when they read your guy when they attend your Webinar when they learn about your branding and all this stuff, you’re depositing value in your target audiences bank account and then when it comes time to transact, let’s say or start that buying relationship, and they want to spend money with you they’re much more likely to spend Money with you with you added so much more value to them.
That’s why content is such a very important play for every business. You want to figure out what is the best way? What is the value I’ll give you important question? What is the value that makes the difference to your target audience? It’s a very important question: what is the value that makes a difference to target audience, deliver that to them and as you deliver it to them, keep delivering, keep delivering and over time, they’re going to reciprocate that and they’re going to buy for him because 84 percent 60 to 80 percent – let’s say of your target audience are not going to buy for me the first time they see your message.
You need that frequency. There multiple touch points between 1 2, 3, 4, 5, 8 to 10 touch points that are value, oriented touch points to make a difference. I think that’s a fundamental principle: it doesn’t matter what business you’re in b2c, b2b, multiple audiences, product or services, doesn’t matter it’s all about how much value at your target audience, how you increase the traffic leads and sales and over time, the majority of that market.
A hundred thousand people that are finding about you, millions of people, are finding out about you. How do you maximize on every single person, instead of just the 5 to 10 %? I’d, say the 5 % that are looking for your products or services right now? That want to buy from you focus on a long term strategy and that’s the most important thing. So thanks for reading this article, I want you to comment below if you got insights from this thing, what questions you have, what is one thing that you learn from this article? How do you plan to add value to your target audience? What piece of content that you want to create anything you con them below? I just want to hear from you guys.
The second thing I want you like this article third thing is: want you guys to subscribe and hit that Bell icon? Because what do you guys do that you get notifications on future articles just like this and also digital secrets and any articles that are being released to you guys. So thanks for reading this as usual, I appreciate you guys’s time and attention, and I will see you guys in the next article
For what you should be doing and what you should be focusing on when trying to Get fans to your shows, pound-for-pound email is still the best online marketing Platform for promoting bands, and their shows, a good mailing list – is crucial for Building a fanbase who will buy your concert? Tickets, your merchandise, Patronize venues and buy beer when age-appropriate.
Well, this the fans Cultivated for your band newsletter is more dependable than fans on social Network follows and likes on platforms like Facebook, Tumblr, Instagram or Twitter, one method for getting people to sign up for your email list could be a Sweepstakes, you can give away tickets to future, shows merchandise or downloads of Music and articles, while you’re building out your email list do the same with Your SMS text list and use it don’t be as aggressive as with your email.
Marketing, though, perhaps send out a text before your next event, maybe a week Before and then maybe a day before and be sure you segment your SMS text list, By area codes and use that appropriately so you’re, not spamming fans in Kansas, About your next show in Kentucky in some large metro areas, there shows all over The city on any given day or night, don’t price yourself out of that market during The last South by Southwest Conference in Austin live nation labs reveal that They have commissioned studies which concluded that the ticket price and the Associated fees and taxes is the number one reason why fans decide on attending Live shows or not you’re, building an audience here and many folks in Attendance are taking a risk on a band that they’ve never heard of before make It worth their while you might have to take a hit early on.
While you build your Brand, but if they like you, they might buy your seat. Or other merchandise after the show plenty of your fans will say: they’re Coming to your show, but those who have pre purchased a ticket definitely will And even if they don’t you’ve already earned the revenue from the unused Ticket look for ways to encourage fans to buy tickets sooner if you’re needing To drive sales in a more predictable manner, one technique may be to offer the First, 50 ticket buyers a chance to go to the venue early on the day of the show.
And meet the band for autographs during sound check, don’t reveal who the first 50 are until you sold the first 150 250 or 500 tickets, or not a particular date. And time another technique would be to bundle the tickets with free downloads, Of your latest release, but only award the free downloads to the first 500 Ticket buyers, I think you get the point here. Just get creative and check with a Lawyer within the contest that you run because you can get yourself into Trouble fast with the FTC and not even know it assume the people you’re Promoting to have never heard of your band before when you’re writing your Description about your gig be accurate and current and better yet send a link.
To a article photos, reviews or EPK with tracks that they can sample, don’t be Afraid to find your audience from Twitter YouTube, Instagram and Facebook Accounts of similar bands talk directly to the fans of the music that is similar To yours and be responsible for being the one who starts a relationship, you Can also connect with fans in the comments sections of online music blogs. And magazines, don’t be afraid to reach out.
You already have your love of music In common and fans, absolutely love connecting with artists post your events and invite people no More than two weeks before the show date on Facebook too early, then people Completely forget repost new info about the event a week out three days out and On the morning of your event, find fans on Instagram and Twitter and ask them to Repost and retweet your posts using a hashtag with the name of your band Trending Twitter hashtags can make the front page of Google so mastering Twitter and contemporarily boost your organic SEO, which can in turn have a Permanent positive impact on your search rankings, while most of your Facebook Work should be done well in advance.
Twitter and Instagram are best use. Just A couple of days before the show and definitely the night before in the day, Of the show also make sure the venues you’re playing are promoting the show on Their Instagram or Twitter or Facebook YouTube tik-tok, snapchat blog tumblr, AOL Compuserve Friendster myspace geo cities and probably their dog store pages as Well, let’s be honest: Facebook has at best flatlined and at worst and most Likely it’s on its way out, but it’s still too big to ignore.
There are Several companies who can create a customized Facebook page for your band, I’ve used page modo and wildfire with great success in the past. If you like to Get your hands dirty and code yourself. You can build your own solution, though. Just start at the Facebook developer site: let’s get old-school now for a second, a Few weeks before your local show notify magazines and music pop culture.
Sites about your concert, these should be editorial sites like the Dallas Observer Nashville scene, the Free Press in LA and the Houston press, as well as websites Devoted to local event listings like guide, live bands in town and eventful Send them a very brief, well-written description of the show, a list of Notable shows that you’ve played in the past links to positive reviews. Impressive web traffic numbers that the band has had on their own website in on Social media accounts and a web ready search engine optimized image of the Band only submit the websites that list shows that are similar to the genre of Music, that you’re being plays, there’s no point in wasting your time.
If you know You’re not going to get listed on the site now. None of this is hard, but there Are no quick solutions either you ever heard of elbow grease, get it out because You’re going to need it everything that I’ve mentioned in this List is based upon organic online marketing techniques. It’s all online Marketing one on one to anyone who is savvy to SEO social media or other kinds. Of internet marketing with that said, it only works when you stick to it.
Build Your audience and cultivate your relationships with your fans. If you Don’t believe me look at the fans who have followed East Texas, indie rockers Eisley around the world on and offline, you can also ask decades-old members of The KISS Army, gene and Paul realized how important steady organic growth of their Fan base was to building a career in music long before the internet was Around approached local radio and TV stations about doing spots on the air The day of your shows approached local newspapers and offer interviews of the Band to be printed the day before the show they’re going to be told.
No thank You 999 times out of a thousand, but there’s nothing equal to getting local Coverage in a market that not only opens you up to thousands of potential fans, But it gives your bands brand instant credibility, assuming that the interview Goes well now, I want to know what you think, so I can create the kind of Content that you want to see leave a comment for me or let me know what Questions you have, I check them every day and I’ll be quick to get you a Response, I honestly appreciate you reading and I’ll see you in the next article
So here’s our overview of the strategy phase, which is the first phase of ultimate web design, and here I’m going to start explaining to you how you actually do this for yourself. So the goal of the strategy phase is actually very simple. The goal is to get to the point where we know that we’ve really got something to take to market.
We know we’ve got something to take to market. So how do we know when we’ve got something to take to market? Well, what we’ve done in ultimate web design is created. This thing called the circuit and the circuit is made up of five elements when the circuit is good. We know that we’re good to go to market. That’s that’s how they the whole idea works. You may find that one or more of the elements that comprise the circuit are not great and not ideal or not aligned with the others, and it’s important to remember that any of these five elements may be revised, so the strategy phase starts with this is got Two parts: it starts with the circuit interview where we ask a bunch of questions so that we completely fully understand the reality.
The truth, the situation as it actually is right now, and we do that by looking at all of those five key circuit elements, and we also want to understand the context of the business, but in particular, where does the business want to go? What does it want to achieve? There’s no point saying to somebody: well, you could make a lot of money doing this thing if they don’t want to do that thing, if it’s not part of their passion, so we have to take all all the the true facts into account and then the second Part is the circuit review and what we do in the circuit review is we examine and ask some some more questions? Looking at the the data, the facts, the information that we gathered in the first part of the interview – and we ask the question: do we have a circuit that is complete and strong and integrated? Because if we don’t, then we’ll need to do what we just talked about make changes to one or more of the five elements until we do have a complete and strong and integrated circuit.
Now it’s worth mentioning at this point that they, the strategy method, is very much organic. I started doing this a few months ago. I’ve started building up these questions and I’m still doing it. The circuit questions are not 100 %, perfect and comprehensive, and they never will be, and ultimate web design takes a scientific approach. So what we’re doing is we’re constantly aiming to improve the process and in fact I just used this method.
I did these the circuit to circuit interviews this week on Tuesday, and I added at least two questions to the questionnaire when I did that so the circuit is made up of. As you said, five elements and these elements are logical and and true. This is not some kind of academic idea about how businesses can work. They are the true elements that make up a potential business. It starts with the brand that is the center of everything and that the brand is who you are.
Who is selling this? Who is making this promise? The brand then has multiple products, and/or services and there’s an important distinction here between products and services, and that the the next element, which is propositions, products and services, is what you actually do, what you actually deliver. So if I order a book from Amazon the thing that arrives through the post, the package with a book in it, that is the product all, let’s say that I have a client or several clients and I’m delivering say, marketing, consulting write, marketing, consulting is a service And an hour of marketing consulting is an hour of marketing consulting, but there’s a distinction here, because the proposition, what a client actually buys may be a combination of products or services packaged in a certain way priced a certain way and also promising to solve a particular Kind of problem, so I could deliver what I do as a workshop for 20 small local businesses, and I could do it for free right.
That’s a proposition that workshop is what I do packaged a certain way and pitched a certain way, or I could sit with a client for three days for very high fee and say I’m going to analyze your business and tell you exactly what to do for the Next, 12 months in your marketing, the interesting thing is I’m using the same skills, it’s still at marketing consulting by the hour, but they’re packaged slightly differently.
The fourth element is problems, because propositions are promises to solve a problem. Problems are what motivate people and opportunities also come into this. You know missing an opportunity is also a problem, so we buy, we enter into deals trades transactions when we are motivated to solve a problem, there’s something that we need, there’s something that we want. There’s something. That’s wrong that we want to put right, there’s something that we can capitalize on and that’s what motivates us.
So we need to understand the problem without a problem: there isn’t the sale and then the fifth of final element is the market. What is the group of people that shares that problem? What do we know about them? Because if we don’t know who we’re going to sell to, how can we sell to them? So those are your five elements: brand product and service, propositions problems and markets. Now it’s possible and in fact quite common for businesses to have multiple propositions and it may be helpful for you to to picture it in this way.
So you’ve got the brand at the center right now. The brand should always be the same. So when we actually get around to to doing the circuit interview and when we’re looking at the brand, then we asking questions about what does it represent? What does it stand for? What does it stand against? Why does it exist? What is its overall promise to the world, so my vote for my business. My brand is about let’s make things better.
Let’s do web designer marketing the right way right and within that. As part of that, I am expressing that brand through this course, which is a proposition. But I can also Express the same thing through my blog and through other products and books and speaking engagements right. But the important thing is that the core of the brand is always there. It’s always the same. Outside the brand we’ve got the second element, which is products and services and, of course, a brand, as we’ve seen can have multiple products and services.
Web design from scratch is my blog tutorial site. That’s one of my products right ultimate web design is one of my products and I can also provide services as well, so one brand can have multiple products and services the next element. The third element is the proposition as we’ve seen. This is how a product or a service can be packaged for the market. Okay and, of course, a product or service may have multiple propositions.
So, as we’ve seen, you can provide one service as a web doctor report or as a positioning day or whatever you like, and when you take a product or service and say this solves that problem, then it becomes something else and that’s that’s really. What a proposition is it’s that meeting point between this is how this thing this product or this service will solve your problem. So the problem is the next phase, and so normally, when we’re talking about your propositions out out to the market, a proposition should really address.
One major problem and then on the outside as well: we’ve got the market and the market, of course, is the group of people who who share that problem. So we don’t want to get too theoretical about this, because that’s not what all this is about. But it may just be helpful to to hold in your mind that the brand is at the center of all this and that you can have multiple circuits that are reaching out like arms like spokes, reaching out to the market in different ways.
But each one of them needs to have integrity. Each one needs to have products and service that matches the brand. The proposition that says this is how this product or service solves that problem. The problem needs to be good. It needs to be something that’s going to motivate people and there has to be a market, and you have to know who that market is and if you haven’t, got all of those elements, contrasts and aligned.
Then you’ve got work to do because if you go to market, this is the important thing. If you go to market with an incomplete circuit, you’re going to be pushing uphill you’re going to have challenges, and it you may find yourself tempted to to get into things manipulations like sales and discounts or maybe exaggerating the truth, because you, if you’re fighting an uphill Battle, you need to know what all these things are before you start.
So let’s look at step one. So we start. As I said, with this circuit interview, we ask a lot of important questions and I mean a lot. It’s it’s quite radical, quite a a break away from the norm to to deal with clients. In this way, I’ve got over a hundred questions right now in the questionnaire and that list this is going to keep growing, and we ask those questions because we have to get a complete picture of all of those five elements.
In fact, when I sit with a client, I quite often find that, for example, but this week I’ve done this twice already this week. I’ve got another one today and with one of the clients right, she she’s running a social enterprise to do with them, birth, pregnancy and birthing advice, and she actually had. I think we counted eight different propositions. She was delivering the knowledge and to help that she can deliver in eight different ways, so she was really split.
Eight different ways with classes for this and advice for that and hands-on help with the other and they’re. Also, looking at a an online product for delivering information right, so there’s this five elements, but in fact you cannot you can that can mean in a way multiple circuits within that. So to help us do that, we’ve got this extensive questionnaire. That’s made up of core questions and they’re organized by the five elements, but you do not have to work through those questions.
All the elements in order and in actual fact, what we’re finding is, that it’s good to start with a brand good to start with then follow on with what you do, but then address it from from the other end who’s the market. What’s the problem that they’ve got and then finally join those two in the middle by looking at the propositions? That’s what we’re finding tends to work really well. So the second step, then, once we’ve got gathered all that information asked loads of questions spent hours talking about it is a circuit review.
We are reviewing the circuit, so we then look at that big picture and we say: okay, does this? Give us a picture of a circuit that is complete. That is clear. That is strong and also is it aligned. Are these five elements aligned with each other? If you imagine it’s like an electrical circuit so that if any of the components aren’t lined up and joined together, the circuit doesn’t flow, the energy can’t flow around it, and I cannot cannot overstate the importance of alignment, because if what you’re about and your passion and Your belief in your experience and your love that you put into what you do, if that isn’t appropriately expressed in the services and the products that you actually create and deliver, and the the promises that you make to solve particular people’s problems.
If all of that doesn’t actually line up, then either people aren’t going to get it or you’re not going to get it if you’ve ever experienced, maybe being in a job or taking on a project that you just don’t want to do. That is probably because it is just not in alignment with who you are and what you’re about in the world and what you want to mean to the world. So what we’re looking for is a circuit.
That’s got all those elements there and each one of those elements is is present it’s clear: we understand it it’s powerful and that it is properly in alignment with the other elements around it. So why is all of this so important? Well, it’s what we’ve been talking about integrity, integrity means in the context of of our strategy when what you are and what you do and what you promise to do, what you solve and who you solve it for all of that is true, I mean really true Marketing is not about pretending, because we we recognize pretending right.
We’ve got we’ve developed filters. We get so many messages thrown at us every day that we’ve got highly tuned filters to help us to screen out stuff that isn’t credible, so ultimate Web Design says we are not pretending, we’re not going to lie. We’re not going to exaggerate what we’re going to do is we’re going to dig deep we’re going to explore going to discover the stuff that really matters, and then we’re going to be really disciplined so that we get all this stuff right and in alignment so that, When we go to market guess what it’s actually so much easier when you know who you’re talking to you know what they care about the problem that they want to solve in.
You know that you’ve got the thing that will solve it and that that is what you’re about you get the connection you get the circuit connection and what that really means is that what you’re about as a brand – and this applies to your clients and everything right. What you’re about your? Why connects with theirs? And that’s when the energy flows, when there’s a heart-to-heart connection from one end of the circuit to the other? You might imagine it like a bicycle wheel and the spokes on a bicycle wheel are all important, because together they make the wheel incredibly strong.
If you remove any one of those spokes, then the wheels integrity is compromised and the wheel, the whole wheel could then buckle and fail if one of those things is not present or not in alignment plus. Looking ahead, if we’re going to create a great campaign for any business or for any particular product, we don’t only need to know these things all right, but we’re going to have to express all of that.
All of these things that I’ve been talking about this is how this thing uniquely solves your problem. This is why you need this, and you need to put your hand in your pocket and buy this now. We need to express that and expressing all of this stuff fully means that we are reaching out to our perfect target customer that we know intimately and we’re letting them know clearly why they really need what they’re offering and why they can believe in.
You belief and Trust are amazingly important. We need the full story. Story is important, because a sale actually is not a logical thing. We we’re told that you know you can be weighing up of pros and cons and we like to sometimes believe that that’s the way that we buy, but it’s not really true – we’ve known for a long time that the decision to buy is fundamentally made emotionally and The primary medium of making that decision is story story communicates so much so.
We’ve got to get the full story to many. Businesses fail to communicate the full story and not just small businesses. They promote the thing that they want to promote and they assume that the customer is equipped to qualify herself to identify the problem and realize that the business can be trusted. It’s actually very lazy and that just doesn’t happen. So we need to spell it out, but we can only do that when we have the full story ourselves and the circuit is so powerful and so helpful for that, because it gets all of that stuff.
The full story that full big picture gets it out, expressed and communicated and written down. It reveals any weaknesses or gaps or areas where we’ve got incomplete. Understanding and remember. All of this isn’t theoretical in of these five elements are real elements, they’re logical, and this is what makes up a a business or, if you like, a platform to sell, have we got a business, because if we haven’t, if we don’t really know what problem we’re Solving – and we really don’t know who that you know the market is that it has that problem – you shouldn’t be going to market simple, as that, so we’ve got to get it right first and here’s a little image that might help.
You remember why it’s so important to get it right. First, imagine that your business is one of these enormous tankers or ships that this that sails the ocean and that to change direction takes about 50 miles right. So it’s not easy to steer and remember this as well, if anything’s wrong, right fix it, if you’re not pointing the right direction, now change direction now – and this might help you to understand it.
Let’s say you’re at Point a and you want to get to point B right. This is the goal. This is the business’s goal all right. This is the businesses vision right. There are a now and they want to go to B. So clearly, the most efficient way to get from A to B is a straight line. Now, what happens if the business is actually not heading towards B? Right now like that tanker now, the tanker is not going in the right direction.
Now, what do? What should we do? Well, don’t want to end up at a place that is further on down this direction, where you’re going because then you know, if you change direction, then and start heading towards B, you’ve had to travel further, it’s going to take longer it’s going to be more expensive. It’s going to drain your resources, so that’s why it’s so important to get your direction right. First, we start with the end in mind.
We know where we’re going. We have all the facts and, if there’s anything that we’re missing anything that’s wrong, we fix it before we carry on so that really, fundamentally, is the purpose of the circuit interview that we do, and you know you can do this for your own business. I do it for any campaign that I want to do. I will do a circuit review now, and so you do the the interview you get all the questions out.
You ask all those questions. You probe you make sure that you are disciplined and diligent and that you don’t accept a fuzzy answer, because your priority is important. Then you review. Have we got a complete circuit right and I’m going to be walking you through the entire circuit questionnaire, and I’m also going to give you techniques and methods that you can do to review that questionnaire so that when we come to to move on and we we Plan and execute our campaigns.
We can do that with incredible ease and confidence.
Social media is constantly changing. It used to be a one-to-many blog brands would publish links, photos and articles On digg, delicious reddit and later facebook, twitter, pinterest and instagram and could Drive a high number of leads and sales when we first started using social media. There was less content, less noise and people were willing to click on almost everything.
They saw in their news feeds then, like we always do. The marketers showed Up and we ruined a good thing. Sorry, if that offends you social media, marketers Out there, but the truth is the truth. Anytime, we get a beautiful thing. It’s very Often marketers and advertisers that ruin it. There is now way more content on social media. Platforms than folks can consume and a huge amount of that content is sales driven posts.
And ads if a post doesn’t look organic, interesting or useful people now just scroll right past It as traffic sources, twitter, facebook, instagram, And pinterest have become so challenging to drive organic traffic from that it’s now. Rare to find a brand that can use social media solely as an organic source for leads and Sales, the organic clicks are just so much harder. To come by now, social media is now a one-to-few blog.
It’s only the brands who can afford to create Ridiculously amazing content or who cultivate one-to-one relationships with their fans, can Succeed organically: it’s the brands and companies who provide Personalized social media experiences for their fans that are succeeding on social media And please know in this context I am talking 100 % about organic authentic relationships. This has nothing to do with paid promotions.
Paid posts or ads on social media platforms pay to play is the reality on facebook and Instagram now and all the social media platforms have advertising platforms available for those Who can integrate paid into their marketing mix and can afford them? You can still kind of get decent organic growth. On platforms like pinterest, twitter, YouTube and linkedin…, but don’t count on that forever. Either With that said, let’s talk about six reasons: That engagement is the future of social media.
Social media is often seen as a solution to Every marketing problem: it’s fine for certain aspects of marketing; Like brand awareness, but here’s a little truth for you, social Media is not going to help you achieve every business or marketing goal that you have. If you aren’t diversified with your marketing. Mix you need to get on that yesterday. I’m talking about that email list. That’s collecting! Dust in your mailchimp account and that sad SEO consultant who you stopped inviting to Your weekly meetings, because you we too busy working with pseudo-influencers, who don’t Actually move any needles, social media influencers are the fyre fest Of marketing.
.., i’m just going to put that out there and let it fester… Still many people still want to know how Social media relates to driving traffic buckle up. Here’s a little more truth for You organic social media is not going to be a good traffic driver for most brands. Today, Or for the foreseeable future spraying and praying with your marketing messages. Across various platforms might have been an effective way to drive clicks from digg reddit And delicious, but it’s just not an effective strategy anymore with the platforms we’re Focused on and for me, that’s just fine, because I’ve always used social media as an engagement.
Blog, not a lead generation tool. Now, if you can get your head right with this And if you can quit expecting to move mountains in a week, it can open up some great new opportunities. For you, that can give you an advantage over your competition. For instance, customer service is well-served. Via blogs, like facebook, messenger, instagram, direct and twitter direct message, consumers are heading to these blogs.
1St In many cases to be heard by brands, they buy from and you’d be wise to embrace it with Them social media is the first place a lot of people. Turn to for customer support and more and more people are using social Media to get help from brands folks are not only using private social media. Blogs such as facebook, messenger, instagram, direct messages or twitter direct messages, To reach brands for help, people also leave comments on posts on facebook.
& instagram and reply to tweets to get help think about this being responsive on social Media prompts customers to purchase while ignoring customers does what you might Imagine it brings about less brand loyalty from customers. That’s enough evidence to make you care about. How customer service in integral to social media and if it doesn’t well, you might be dead. Inside I think about all the opportunities that have Been opened up to me by just having a conversation with a potential customer, whether they’re Mad sad happy upset whatever it is, there’s so many opportunities to provide more Value, it’s easier to help your customers on social Media, so you have no excuse not to be doing this, and the platforms are aware of this as they Are developing more customer service tools every day to help brands respond to their Customers, you want some examples, you can let customers send you a direct message.
On twitter, without them needing to follow you or you needing to follow them, you can send automated welcome direct messages. On twitter and prompt folks with the best ways to reply, you can manage all of your facebook messenger And instagram interactions in one unified inbox, you can use smart replies to automatically Answer frequently asked questions for your facebook page organic reach on social media has fallen so Low that social media has become a less viable blog for traffic across the board for most Brands brands are reaching fewer folks on social Media and getting less traffic from social media PERIOD, many big brands have seen a huge fall in facebook.
Referral traffic, in particular some by 75 % or more, the amount of content on social media has Increased to a point where it’s well beyond what we can consume, each social media post is less and less likely. To be seen over the past couple years, we’ve seen a 10X Increase in posting from brands because they are trying to break through the noise of all The additional content being posted, but people simply cannot consume more content.
Consider this as a weak example with math If 100 posts are published per day for every social media user, but each user can only consume 10 posts per day, each post has a 10 % chance of being seen now, if the number of posts published per Day increases to 1,000, but each user can only consume the same 10 posts per day. Each Post now only has a 1 % chance of being seen because of… Math. This is, in effect, what Has happened to organic content on social media over the last few years, facebook organic reach fell to about 4 % throughout 2016-2017 and is now well well under 1 % per post, because facebook continues to tweak its Algorithm to prioritize posts from family and friends over brand pages, so social media is losing its potential as An organic traffic blog as more and more content is posted on each platform by brands.
Who are posting more content, so their content can possibly break thru. The additional noise From content being posted by other brands, who are posting more content, so their content, Can possibly break thru the additional noise from content being posted by other brands? Who are posting more content, so their content can possibly break thru. The additional noise From content being posted by other brands, who are posting more content, so their content, Can possibly break thru the additional noise from content being posted by other brands? Who are posting more content, so their content can possibly break thru.
The additional noise From content being posted by other brands, who are posting more content so…, the point is organic traffic from social Media has been going down for years, you’re just not going to get the reach or Visibility, you did in the past as brands and marketers. You have no choice but to adapt. While social media has been the dominant platform. Over the last 5 to 10 years, social messaging apps like facebook, messenger and instagram Direct are growing much faster than social media platforms.
There are now more folks using the top four Messaging apps than people using the top four social media sites, the rise of social messaging signifies a change In folks’ behaviors and preferences towards more personal one-to-one communications, when folks view social media, they are no Longer, just thinking about the posts on their news, feed, they’re, also thinking about reaching Your business for customer support through twitter receiving timely information or ordering Products through a facebook, messenger chatbot and all the other communications that come Through these messaging apps brands that only push out marketing content, On social media will miss out on this massive opportunity to serve customers in meaningful Ways and might be left obsolete on social media engagement is a key indicator of the quality Of your content, does your content elicit positive responses? From your fans for the social media platform, algorithms to prioritize your content to be Seen and heard on social media organically, you must create content that engages your Fans the number of engagements on your social media Posts highly influences the number of people who will see them if lots of folks engage with your content.
The platform algorithm will take it as a sign that your post is interesting and will more Likely show that post to more people, I learned a long time ago that the shorter Path to success is learning what those who you depend upon for your success need to be Successful themselves and to help them get there, so it might help for you to step into the Shoes of the platform for just a second: what do you think they need to be successful? They need attention and eyeballs.
They need people to linger on that page where They are displaying ads, they need people to be captive to their platform. Now what keeps users captive on their platform? So they can sell more ad space. I’ll give you one guess…! It’s interesting! Engaging content, if you go look deeper into this and study The search algorithms on these different sites, you’ll get a lot more information, but to boil it down if there are just a few Interactions or a lot of negative interactions on a piece of your content: the social media Algorithms will assume that it’s uninteresting irrelevant or not useful and show it to fewer Folks, so the more positive interactions on your Post, the more people you will reach on social media, ok.
… I feel like i’m beating a dead horse. At this point either you get that or you don’t if, after this explanation, your ultimate goal – On social media is still, traffic leads or conversions. It’s tough for the average brand But if you break it down to what’s going to drive, traffic leads and conversions, it’s still Engagement, that’s your top priority. It’s not rocket science here, folks, the more Interactions, a brands content has overall the higher the traffic to its website.
So how do we get there if you think about The kind of posts that get interactions you can’t be lazy and just post a bunch of links. You have to do everything you possibly can To get those interactions and engagements up and that’s a new article i’ll need to make if there isn’t a strong direct revenue from Social media, why waste your time? The primary reason to be on social media is To build your brand through engagement, brand-building is important because a customer’s Journey with brands is almost never linear.
Most customers rarely go from an instagram Post to your website from the link in your profile, ( by the way “ link in profile”, is A joke cut it out. ) then, to your checkout to purchase it’s more. Like someone hears about your product, Through a friend on the same day that customers sees your facebook, Posts enjoys the content later they reference about you in a blog post, the following week, the customer searches on Google and see your brand via a retargeted ad, maybe they recognize your brand and tweet You a question about your products, you replied to them promptly and then they Decide to order the product from your website now this is a simplified version of an actual Customer journey, but it’s still a good frame of reference next.
… Why else is social media? Important 85 % of folks have to see something on social Media more than once before they will purchase it, but don’t overdo it. They will also unfollow You, if you post too many promotional messages, so that’s a delicate balance there by engaging your customers through timely Customer support one-to-one conversations and interesting or helpful content. You can Strengthen your brand image, then, when these customers are deciding, if They should purchase or continue to purchase from you, this brand equity that you’ve built Up can help win them over social media interactions, increase customer Loyalty, consumers who engage with their favorite brands On social media have stronger relationships with those brands than consumers who don’t Engage at all, they have a better opinion of the brand they Leave more positive reviews, they stay loyal and keep being paying customers longer and Then also they recommend the brands more to others and that third-party validation is gold for A brand when customers trust your brand they’re more Likely to give you their email address, attend a live event or purchase your product when You ask them to Subscriptions stroke, my ego and they also Go a long way to increase my discoverability here on the Youtube.
So if you like this article and you want to Part of making all my youtube dream come true. You should subscribe Beyond that. I want to know what you think: So I can create the content. You want to see, Leave a comment for me or let me know what Questions you have, I check them every day and will be quick to Get you a response. I appreciate you reading I’ll, see ya in The next article
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Well, the top three reasons why you shouldn’t and if you do it’s going to cause disaster of frustration and stress in your business as an entrepreneur. Now the number one reason why you shouldn’t hire it is your marketing firm is especially if you are right now at the startup stage or you’re a struggling business.
If you don’t have the foundations of business right. If you don’t have your sales right, you don’t have the right team members, you don’t have a business plan, you don’t have the strategy set your foundation, their digital marketing is not the Silver Bullet. That’S going to take your business to the next level. So again, if number one reason is because, if you’re struggling right now, your business doesn’t have product market fit product market.
If you don’t have your financials in place, if you’re struggling to generate sales right, if you don’t have your basic marketing processes in place and you don’t have your operations in place as well, all these things are the fundamentals of a business, and when you don’t have This digital marketing is not the Silver Bullet. It’S going to take your business to the next level. You want to make sure that these are in place.
First, before you take your business and start considering hydrogen your marketing firm because did your marketing firm in most cases, if you think that they’re going to do the heavy lifting of all this stuff, they’re, not they’re, going to be only the ones that going to amplify. What’S already working or implement some core strategies, it’s going to take your business to the next level, for example, something will strategy my firm.
We focus on implementing traffic, getting your idea, artists, to pay attention to your business and be able to have hundreds of thousands and millions of them visiting your website online. The second thing we focused on was leads: how do we get them? The 80 to 90 percent? That went on your website that don’t, by the first time, start the communication process and then eventually third stuff and the most important thing.
How did we convert that into revenue and sales in your business at scale? Those are the only three core strategies that we focus on when you don’t have any of these in place, doesn’t matter how? What kind of industry and what kind of product or service you have audience you’re going for. Did your marketing will amount work for you? The second main reason why you shouldn’t hide digital marketing firm is, if you think that you can do it all on your own as an entrepreneur understand where have the lone wolf mentality, we think we are the gods that create the business and we’re able to go To market sell products, everyone should buy your product or service, they love it.
They love your business. You can do everything you’re doing all the marketing the sales everything – and this ties again. It’S you if you’re starting a business right, especially if you found Li the entrepreneur at the start, especially you think that you could do everything. You don’t want to leverage anybody, but this is actually a symptom of a more fundamental cause and which is really you’re, not open-minded to things, especially if you are not open-minded.
You think that you are the only one that can make the decisions, and you are the ones that can set the strategies and you are going to fight the process of growing your business with. Is your marketing firm that you should not do it? So another thing is basically: you are not open-minded, you’re, not open to new ideas. You think that the strategies that you have in place are the only ones that are going to work.
Then that’s why you should be working the firm, because a lot of times when an entrepreneur engages with a firm you have to be open and receptive to new ideas. You have to be open-minded to receiving critical feedback on your existing business marketing plan, your business structure, your growth strategies, because you are essentially enlisting a third party, a digital, strategic partner that comes in and looks at your business from a different point of view and sees Different insights and different answers and different things that they’re going to be using to grow your business at the same time, they’re also going to be incorporating their own experience, their be incorporating their own principles, their own strategies that they learn across multiple different industries.
And you have to be willing and open-minded to accept those new ideas into your business. Those fresh ideas could mean the difference between a good business, a business, that’s struggling and also a great and amazing business that continuously grows in a single year. So that’s why? The second thing: that’s the most important. Is you want to make sure that you, on the opposite side, our open-minded, because, right now, if you are not open-minded, then in most cases you shouldn’t be hiring as your marketing firm now, the third main reason and the one that we end with on what top-3 Is why shouldn’t hydrogen marketing firm is expectations? One of the biggest reasons I see, companies not get the great results that they should be in a business is really the expectations that they have when it comes to higher digital marketing from the expectations in what areas right.
When it comes to the results, when it comes to the money that it cost, when it comes to the time that it takes to grow your business, when it comes to the resources, that’s required to grow, you don’t have the right expectations. You think that it’s going to be happening in the shortest amount of time possible. That’S it, for example. This is how long do you think it’s going to take when reality, it’s actually going to take this long, the money that you think you need.
Do you think you need a thousand dollars or a few thousand dollars? What ends up happening is that actually requires tens of thousands of dollars? It’S always here’s a principle for you. To sum it up. It always takes more resources more time, more effort than you actually think, and that’s why the expectations that you have when it comes to hard digital marketing is extremely important. You want to make sure that you yourself going into any relationship with your market firm.
You got the right really. You have to write it agent. It takes more time more resources in order to get the revenue goals and the growth that you want in your business. So that’s one of the most important things. If you don’t have the right fit Asians, you should not be hind as you’re working firm and when you do, then you have a more thriving relationship with that phone now. One thing I want to end this article with is essentially, if you want to be able to jump on a on a website formless.
I check out that we have a digital marketing strategic roadmap that we can put together for you that clients pay $ 2,500 for, but you can get access to. Gratis is my investment into you and reading this article. If you feel like you, do not have these three chains holding you back and your business and also yourself, and you want to take your business to the next level and you feel like you’re a right fit right now and that you should confirm then check it Out from Southern Strategy, calm, you go on there and you’re able to find more information.
At the same time I get asked this. Is that plan I talked about you know for helping you take your business to the next level.
Jimmy's Internet Marketing Business Blog 