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Advice from a Digital Marketer | How to Start a Freelance Career in Social Media Marketing in 2020

.. You know the rest. So a lot of you Are under a lot of pressure right now and facing a lot of anxiety because of The jobs scenario in the country, A lot of you – have lost your jobs or some of Them are on indefinite leave, don’t know when you’re going back and it can cause A lot of problems – and there are so many people at this moment, looking for work, From home jobs, freelance opportunities and jobs that basically won’t put them Out of a job with a scenario like this Well, I’m here to help There is an industry Right now, which is the best to be a part of That industry, is Digital Marketing.

Digital marketing is so vast. There are so many careers within this industry. I myself Work in a digital marketing agency in Mangalore called Alter Marketing. Management as a Social Media Specialist, Now digital marketing itself is so vast. It gives you a world of opportunities, and not just with regard to salary. All Brands all companies right now are on the digital sphere, because you’re on it And they’re not going to stop anytime soon.

So what are you waiting for? Get Into the digital field, right away, Now, keeping this in mind Alter Answers is Here to help you out What we thought is we’ll help you explore, learn and find the Right opportunities within digital marketing and to do that, what we’re Going to do is we’re going to spend an entire week sharing with you tips, tricks Amazing resources and even conversations we have had with experts in the industry, Who learned without having an educational background in that field? So Imagine how much help it is going to give you.

So what we’re going to do is Basically help you tell you where to start how to start, And where do we start now? We’re going to start with one of my favorite careers within digital Marketing industry, which is Social Media Marketing, If you don’t know how Important of a career social media marketing is right. Now I have attached a Link in the description please go and read, it and you’ll definitely know So to Talk about social media marketing.

I have with us a social media, marketer who’s Name is Rachit Hegde. He is a Facebook Certified Lead Trainer. He’s a Facebook Ad specialist and a lead generation specialist: He is the Co-Founder of The Small Business Project, which is based in Mumbai and he’s an Expert in something called as Performance Marketing, which is basically designing. Setting up and running ads for various companies, including healthcare, fitness As well as events, Fun fact-, if you’ve known the biggest TEDx event that Happened in Asia, which is TEDx Gateway, which happened in Mumbai, The Digital marketing, social media marketing, especially was done by Rachit and his Team Now it is amazing that we’re getting to talk to someone like this, but the Best thing about him is that he started out not after he went through a lot of Courses He started out first when he was an engineering student and he was in Charge of a battle of the bands event in his college and he wanted to promote it.

And he used Facebook and social media management practices to do it, which makes it very, very interesting and I’m sure, you’re very interested to find out how He started out So guys join me in saying Hello, Rachit, Hey Disha. What’s up How Are you doing I’m doing great? How are you doing I’m keeping well? Thank you. Okay, so thank you so much for joining us today. It’s great to have you here, The Pleasure is mine Disha.

I know it is Rachit. I know it is Anyway, I’m going to get straight to the first question, So I Know that you don’t have a background in marketing, You are an engineer by Profession and yet you choose social media marketing as a career. So what Exactly influenced you to choose it as a career or get into the field of social Media Well, first and foremost, I, like I like people I like dealing with people, And I’m very fond of technology and along the way, I think I like being Backstage working on a product or service and seeing it come to life, and I Think, somewhere along the way, you know a bridge between technology, people and Marketing got me into digital marketing.

We you Know the story about you, starting out your first gig as a social media. Marketer was when you were handling battle of the bands. Can you Tell me something about that Yeah, so I think it was. It was about six.. Six years. Ago I think it was my fourth year in college, the third or fourth year in College – I don’t remember, but I was actually made to organize an event. Called the Battle of the Bands, You know the logistics, putting it together and Also, the marketing and we were tight at tight with budgets back then right and We wanted to see how we could make do with the resources in the best possible Way – and I remember back then about six years ago, I spent like a hundred or 200 Rupees on on Facebook Ads – and you know I saw some numbers come up, so I think that Was a curious start into digital? For me, That’s really good to know, and I’m glad that you started out that Way, it’s a fun story to tell as well.

You spent a lot of time learning digital Marketing and social media marketing, so can you tell us what? How exactly did you Learn the tools and develop the skills to become a social media, marketer Well, To learn courses, there are multiple courses available online, Free and paid Depending on what you want to go for it depending, if you have a budget or not, I Think going through those courses and actually applying it and working on A portfolio because that makes a big difference.

Fortunately, for me, I reached Out to a couple of friends who were starting out their own businesses and Also people who had taken up to their family businesses So that way for me, I Got a chance to experiment and explore and try out whatever I was Learning on these different, you know these different businesses and that Became my portfolio right, It would be difficult for me to go. Get a client Because I would not have any credibility, but this way you know I was doing as Much as you know, these people got their work done at no cost or probably free It was actually a bigger favor for me to have a portfolio to present to people.

Beyond that, Let me ask you a more basic question: Because a lot of people don’t really know what a portfolio is and how Important it actually is, so if you can tell us what a portfolio is and how Exactly you built your portfolio a little more specifically, if you could Do that for us All right, so a portfolio could be very specific based On which vertical of digital marketing you want to go to because, like I said, Digital marketing is a large, you know it’s a large field, it has its own Verticals within it, You could be a person specializing in Facebook ads in Search engine optimization in affiliate marketing, influencer marketing, You Could also be building websites in general, which is your basic web Development right – and it depends where you want to showcase your, how you want to showcase your portfolio but, more importantly, where a portfolio Stands out is if you are able to showcase how you were able to present or You know showcase a growth of a business.

You associated a partner with from point A to point B during the time you are, you know you helped and worked on it. Right so that gives a better vision or sense of better standard for people. Wanting to understand what a portfolio is supposed to look like, So just to simplify, basically a portfolio, is you know your practice? It’s like a practice pitch. You create a lot Of things based on your experience and then you have it to show for your Clients in the future right Yeah best practice, because also you need to show The right kind of portfolio going forward, For example, if I have a Portfolio, for example, of of ten different kinds of businesses and if two Or three of them could be portfolios of real estate and, if I’m not too keen on Working on the real estate side, although I might have worked on it, it’s not Something I’d necessarily want to show as my portfolio, So I’ve heard that you Went to a lot of friends when you started out to get their portfolio, I mean to build your portfolio, you kind of went to them and asked if you could do Their website is that true Yeah, it worked both ways.

They said: “, hey, you’re, Doing this, your jobless, why don’t you do this?”? I said “, Yeah, great” and also I requested People, if I could try out what I was learning on their Businesses, because I was also certain that it was going to work and also it It didn’t come to all these people at a cost, so they were willing to Experiment also, So it was a win-win situation. Both ways.So portfolio is really really important when you are starting out as a social media marketer.

Yes, it goes. It holds much higher weightage than any certifications you get online. They don’t Matter: Okay, so now you’ve been in the industry for a while. Now can you tell me How long it actually takes for a freelancer to make money out of working As social media marketer as a freelance Well honestly, since I got into Digital marketing, my first three months, I think, was a lot of learning on pure Basics and it and I kept learning I I started taking projects three months.

I Mean three months into the learning phase. So if you ask me, I think I Actually started, you know making my first buck as a freelancer, probably five Months after I began my learning process, It could have begun earlier too, and This is something I would like to share you. I don’t think anyone needs to be in A hurry to earn that quick buck, because the way I look at it there are enough Businesses around us, everybody needs marketing, it’s not a big deal.

If you go Out there and actually get a client, I mean it’s really nice, but you know it’s Not too difficult What actually matters is getting the right kind of client by Showcasing the right kind of work. So if you actually end up working on yourself, Understanding tools and processes better in digital and are able to build your Portfolio well and then go and get a client that that would be a normal flow.

But if you ask me six months, I think it took me six months. I could have done it. Earlier I just chose not to That’s nice, but for people who are looking for something more specific. How much would someone with your experience make in a month just to be just to know how much that would be Sure as a freelancer, you know You can a freelancer can bill a client or a brand at you know: 20,000 Rupees a Month to 50,000 Rupees a month, even a lakh, a Month, so it depends on how much work you can handle if you can Handle two or three clients who are paying you about 40,000 Rupees a month.

Yeah, you can learn about a lakh and 40,000 Rupees a month as a freelancer, but then Again, you know, being a freelancer. Has your pros and cons, I mean you’re, a Single man team, which is going to be difficult because you can’t you know Take days off you’re going to be, you can’t handle the crisis of three Clients at the same time, so it has its pros and cons, but yeah I mean it. Depends on the individual, so anything between like say, even if you charge Three different clients: ten thousand rupees each.

You can start with at least At a thirty thousand rupees a month, So as a freelancer, you can make 30,000 a month. That’s really good! Ok, so now to get into something more Serious Now, once you developed the tools and you developed the skills to be a Social media marketer. How? And where did you find the clients? Because you know They’re not like sitting there waiting for you. How did you find your clients To be honest, with you most of my clients, I found that at a party My First client I found out at the bar quite literally and most of them, but When that that’s quite true right, I think for me personally, personal Connections has worked a lot because if you’ve done work for somebody and you Know, there’s a very and if they’re happy, there’s a very high chance that they Will refer you to their peers in their network because again, if you refer Someone good you know it’s a pat on the back as well right, because a good Referral goes a long way.

Apart from that, I did. I did use different Facebook Groups I mean everyone should be aware that every city town has some localized Facebook group or the other right where people are probably wanting something to Sell wanting a service or wanting help or whatever Every city has it a Bangalore has it Bombay, has it Bangalore, has even more localized groups for every Area like in Indranagar will have their own groups right so tapping into these Groups and not selling your products right, You want to be offering value.

People will post a question or a problem on their group. Go there help them out. Get on a call with them solve that problem. For them you never Know I mean if you manage to build a trust which I think, for me at least, has Been the biggest in a factor, because if you, if you give someone value, they are Able to trust you and they would like to work with you in the long run and then Referrals come So word of mouth is the best way to you know to get across your clients, but to make a start, you have a lot of Facebook groups that you know where People inquire and also there are there are freelance platforms: upwork.

Com Freelancer.Com are platforms, they are very competitive. You need to be, you know, Good at closing your deal to be able to get your projects on on these platforms. Because it’s a bidding, it’s a bidding way. It’s a way. You bid for a particular Project and at the same time, it is how you communicate to them to actually land Your gig, so these things matter on on platforms like this, but why I choose to Prefer, like you know, a Facebook group over and up work personally, and this is What’s worked for me is because, if I, if I establish a connection over a Facebook, Group – I don’t know it’s just that I feel there’s a friendly approach already, if Someone’s on Upwork or on freelancer.

Com, the chances of them There, on that platform for a one-time, gig is very high right On any of the Other blogs, you could look at having associating on a longer period of time. But it’s not entirely true, because you know what if I I recently did a gig on Upwork where the client said: hey, listen, I’m calling you the next time. I’r Launching this, so you know it depends on your rapport with the client Okay, so I guess, like you know, it was very interesting that you said that you Started with you know, socializing with people and that’s how you found your Clients – but I guess now, with the lockdown pandemic social distancing, that would Be impossible, So the best bet would be Facebook groups and freelancing websites & job sites, like you said, so that’s really helpful.

Thank you and The next question I have for you is, you know: a lot of people say that having a Mentor in a certain industry that you’re entering having a mentor is a Great thing, because they’ll help you, because they have experience in that Field, so do you think that having a mentor is you know, is required for Someone who’s starting out. It’s a tricky question. I can speak for myself. I don’t think it’s important to have a mentor.

I don’t think it’s important to Be confined to one person for all your advice and needs. I think it’s important To have an open mind, get your information and resources and You know advice from different people, irrespective of the kind of expertise or Industry they come from because you never know where you can find value and Pickup some information and work on it. Having said that, I do come across you.

Know I mean I’m sure we all do come across times where we, you know, we Glorify a certain personality or a person, and we are enamored by the kind Of work they do, and you know we go crazy about that. Right and it’s normal to feel that way, and I feel that too, at times with Certain people and the point is I’m aware of it, and I also choose not to be Attached to that – and I think that’s important Literally a few days ago, I was Sitting with a eight-year-old, you know helping the eight-year-old on on Something on the computer on a tool and that eight-year-old taught me a tool.

I Was really searching for on the internet for a long time right and specifically For my system requirements and I said wow thank you, you made my life a lot. Easier right, So I think anyone who can give you some kind of direction. Irrespective of who they are where they’re from they are your mentor, but Don’t restrict to one That is the best thing I have heard today. I think that we can learn Anything and everything from the people we meet from the books, we read whatever and everything and that’s really good advice.

So you know the life of a Freelancer is really glorified on social media. You know how they tell you that You know you can sit by the beach and you know you have Your laptop and you can work, and you have couples traveling the world and making Money as freelancers, so I just want to know what is the reality behind this What is your experience been like as a freelancer About working and sipping Margaritas by the beach Did you do that I have, but then you know it’s One day in your life, you’re, probably one day in your year, I mean it’s not every Day I mean you have to work, you have to be realistic.

You have to be practical, Right Yeah, there have been a few days like that and I can count the number of Days or probably 2 or 3 days in the entire yeah, but but no you know Especially the freelancer life is over-glorified on Instagram. It is I mean there are two sides: there are true and false sides to it. You have your freedom, So you can literally do what you want. Yes, but the whole flashy cars and you Know big pools the spontaneous traveling, I think a lot of it isn’t actually what It is, I do know, a couple of people who lead such lives and are very good at it.

But I also do know that a majority of people, you know, don’t actually lead Lives like that, so if you ask me, Instagram is Instagram because it’s Supposed to look good people put out their best pictures, That’s very true, okay, so now that we know what your opinion is on that, can you tell me what a day in the life of a social media marketer is a day in your life A day in My life yeah, I mean it’s, I mean just like every other job has its Own challenges and is probably hectic in its own way for us, it’s a lot of screen.

Time right I mean it’s a lot of phone times, a lot of communication and all of That, especially if you’re working on a brand where things are being launched, Posts need to be live, ads need to be live, there’s a lot of coordination and Communication right, so I begin my day by you know literally going over my tasks. Lists and things I need to be done. Normally, I have a preset set of calls. That I have scheduled for the day, which I have to Take make and that’s normally set over the weekend.

I make sure I set my calls. Ahead but then, during the rest of the time, it’s making sure things are going. All right finances are in check, clients are happy, marketing strategies are in Place coordinating with the team and every day is this probably something new A new problem to solve so there’s no definite way how the day goes. But yeah, that’s in a nutshell: that’s how it is, But you enjoy this life that you’re leading as a social media marketer I do I enjoy.

There is some method in the madness here Nice. So is there any book or you know, Resource you would recommend for someone who’s, starting out as a social media. Marketer, because I myself am very interested in the topic. And if I want to Learn usually I pick up a book or two to read about it. I am better with reading books, so is there any book or resource you would recommend You know for a person Starting out on social media and digital marketing, books are a great point to go.

For if you want to understand something in principle, the only way the only Reason is because I feel oh, and this is what I genuinely feel Digital is so dynamic, and technology updates itself so fast that if someone Has to write something down: publish a book. Go for printing, get it on the Shelves I mean that’s a lot of time. Things are redundant, they Are not updated anymore right, so I think, on the Digital side, I personally read a lot of blogs.

I read at least a minimum of 5 to 10 blogs. Every day – and I have to I read from marketing land from social media today, From social media marketing world from SEM Rush has a couple of nice blogs. Written Neil Patel writes nice stuff. Of course everyone knows These are Some of the blogs, because blogs are written more spontaneously and updated Then and there so as opposed to books Books have that principle defined.

I am But if you want to something that you want something, that’s updated, I guess Podcasts or blogs are more up-to-date. Is there any podcast that you listen to? You know religiously, I’m a person that gets bored too Quickly, I need to consume information too, and keep moving over there’s One there’s business voice is a nice podcast, but of course it’s more the business Side of things There’s an interesting podcast by Sean Ellis.

The person who Wrote who wrote the book Hacking Growth? Oh by the way you asked about the book. You asked for books right, so here’s a book called hacking growth by Sean Ellis Which is which is nice Sean has also also has a podcast, I’m not sure what It’s called, I think we can figure it out and we can put it here by But it’s it’s! It’s it’s! It’s a podcast by Sean Ellis and that’s really. Interesting for those looking at scaling startups understanding how the process The behind the stage and the behind the scenes of scaling and growing these Businesses, so that’s that’s an interesting one.

I I’m not getting the Name but yeah, I’m sure we can plug this. I will find it and I will link it here in the article, so they can go and hear the podcast Okay. So now, looking at the scenario you have had experience in this field, based on your experience and the current Scenario, what advice would you give someone who would like to start out as a Social media marketer Still a great time. There are enough businesses that are out There needing these services so yeah, it’s a great time to be getting into Social media, marketing or digital marketing any of these verticals – I don’t Think the person should look at you know making a quick buck, because there’s no Shortcut to it, Learning the tools, well, understanding them.

Experimenting, you know that that’s that’s a process. Someone needs to look Into a look into, and not look at one of these, how do you become a millionaire Overnight schemes, that’s not you, so you know, keep growing I mean, I don’t think, there’s anyone who’s an expert in this field. The industry is so dynamic, there’s so much to learn so yeah, I’m just you know. Adding this to it, what advice would you give your younger self? So when you Started out, if you know, based on whatever you have learned so far, is there Anything you would go back and tell your younger self, you know advice, you would Give your younger self basically! So it depends.

This question: are you asking me Before I did engineering after I did engineering Coz its two different answers, Say after you did Engineering After I did engineering. So after I did Engineering I applied with the two companies. Actually I applied with the Minimalist from Bombay I applied with Facebook, Singapore, Both of which I I got To quite a decent part of the interview I think, for Facebook it was the top Something thirty or something like that for the Singapore role and I think for Minimalist was the reason why I made my first trip to to Mumbai in the first Place – and we had an – I had an interview, I think, with Chirag of minimalist at that Time, I think my objective was to to find a job if I was going to be associated With companies with good visions – and you know, were here for the long run, Otherwise, I would want to choose a freelance route or an agency route that Was my objective? So if I had to do anything differently, that’s going to be Hard because I don’t think I couldn’t I would do it, I’m happy with the way we Are progressing Of course, my there are more micro level decisions.

I would have made differently. Probably I would not have signed off for signed off on certain clients. I would Not have taken on certain work because a lot of clients can slow you down. You Know and hamper your growth so that way, I think I would have avoided certain Certain clients, So now for those who are listening and reading right now, if you could give a few steps to start out as a social media marketer that would make it easy for them to transition and to get into the industry.

What would Those steps be The first first step is to learn, learn, study some courses, There enough courses, free courses online – you can put yourself through a paid Course or you could do a free course, but but then it depends on you know if you Have the bandwidth to go through a structured course and if it suits Your budget, that’s that’s a route you can take If you and soon after doing This course, or while you’re doing this course, it’s important to at least get Yourself, two clients or two prospects, or you know your uncle’s father’s friends.

Business and work on it experiment on it, so you can learn while you’re. You know, While you’re working on it, because you don’t want to be Experimenting on a person who has just given you a business and paid you and You know goof it up right If you do it well, that’s a different case, but you Know, that’s you would want to not. You would not want to get into that kind of A situation Once you finish your learning process finish your portfolio.

Building process and then decide if you want to get into a job, freelance or Start your own business, Each of them have a beautiful career path and you Know and they’re each nice in their own way. It depends if you want to work with An agency or if you want to work with a brand, if you want to freelance yourself Or if you want to build a team together and offer the same services to other People or if you have a product in mind and if you understand digital marketing, You can always sell that product using these skills right, but then you know it Again, I’m going I’m just going back to the first point of having to learn while There are so many courses paid courses out there, it’s not necessary to actually Buy a paid course there’s enough resources for free and, having said that, I mean I mean, and this is despite saying that, because we have our own course too- And and and we follow a very structured approach of how A person can learn Facebook and Instagram ads effectively and also we Teach them how and where to get clients, and you know about proposals and all of That right, So it depends what you want at the end of the day and how well you Are determined to be learning, and that would that that would be a decent start.

Saying, that your course that you launched recently in that course you’re. Basically sharing All of these things that you learnt over the years and you’re making it easy for The people who want to learn so that they can apply it very easily Yeah completely Because I didn’t know a lot of things, I didn’t work at an agency. I didn’t work. I Didn’t have a freelancer to guide me. I figured it out myself.

I compared Business models with other business models, with brands with with the Marketers, I I learned from a lot of different marketers, because one thing in Digital marketing people need to understand, is it’s okay, Learning a digital learning, digital marketing from a course from an Institute because they are teaching your basics, they’re teaching your Fundamentals, but when you learn from another marketer and I’m not just Putting myself on a pedestal, yeah, I’m just generally giving you my perspective.

If you learn from a marketer, you get a different point of view because It’s it’s at the end of the day, the job is very similar to like say a doctor. Right, If you and I have the same illness and we go to two different doctors – those Two doc doctors are going to have a different approach and give it and start And give us different prescriptions right and it’s the same thing with Marketing as well, you might have your approach and I might have my approach.

And they can be completely different and it’s okay to be completely different. But At the end of the day, you want to be learning from people who have tried. Tested those you know the and have tried, tested methods and learn from them. So Which is why I mean we are putting, in a few case, studies we’re putting in examples we’re telling people what to do, what not to do and also tell them what they can do.

Beyond learning it like how they can find a living for themselves, So whoever is reading right now, if you want to know more about Rachit’s course, we will be linking it below in The description, so you can definitely check it out, So I guess Rachit that would be the end of you know the questions that I have for now. I have too many of Them, but I’m still restricted to that much now. Thank you. So much You’ve been amazing.

The advice you gave is very practical and I know that it’s going to Help people who want to start out so thank you so much for doing this. Thank You for taking the time out and joining us on Alter Answers. Thank you, Disha. I was happy answering all these questions. I wish you guys all the best you guys Are doing some really nice stuff? Thank you so much Talk to you soon, then Byee


 

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Online Marketing

3 Fundamentals of Building an Effective Digital Marketing Strategy

So I want your comment below. Let me know what are the bare-bones basics of an effective entertaining, so the barebone base is an effective digital marketing strategy goes on three folds.

This is the same three principles, I’m about to share with you. Well, first of all, I want you to comment below. Let me know, what do you think in your mind today is the barebone basics of a digital marketing strategy? Do you think it’s Facebook Ads? Do you think it sells funnels? Do you think its digital advertising? Do you think it’s a social platform like what is the trend that you think is it? I want you to guys comment below and let me know or what’s working for you or any questions that you have as you’re reading this article now, let’s go into it.

So the barebone base is still, in effect, there’s a marketing strategy ties into three core things. I share this with companies that are doing and just starting out, let’s say, doing zero revenue or their startup to even business they’re doing a hundred million dollars. These are the only three principles of a barebone digital marketing strategy. The only way grow business is you need traffic. You need actual people to notice about your business, pay attention to your business and follow you to be able to grow your business.

The second thing is, once you have their attention to focus in your business and they’re visiting you, then you’ll be able to convert that into leads now leaves is basically a fancy way of saying you need to have that communication blog established with that specific audience. So, whoever you’re selling through the fitness space, the mom space and the business community, you want to establish communication distribution blogs to be able to effectively influence them.

You know, send them value, add value, build that relationship and that’s what you do through emails. You do through messenger marketing, and you probably heard of right now when you go in chat, BOTS or you go on LinkedIn messaging campaigns or you do Facebook messaging campaigns or any on any platform. The social platforms are powerful because they give you a way to distribute your message with your target audience.

That’s the most important thing as the second point. The third point is revenue all right. How do you convert your traffic? Your leads into actual revenue, profits and cash flow in your business. You want to be able to turn that into three types of revenue: new revenue, new customers in your business, ascension revenue customers are existing with you and they upgrade or buy more of your products or services or complementary things that fit within your business, product line, extension Or service line extension – and the third thing is the reoccurring revenue.

You want people that are buying your part, not just the first time, but you want them to buy with you over and over again. So those are the three things they want to focus on is how to generate more traffic, get people to go into your business. They pay attention to your ABC company. They pay attention to your brand. They consume your content, they join your email list. They join your messenger, they join your LinkedIn or, if your b2b or they join your Facebook group and they’re, saying hey.

I want to start that communication process with you all know more about your business and how it you can solve my problems and provide me with the result that I want and then I’m willing to actually take my hard-earned money out and then spend it with your Business and actually pay 20, 50, 100 thousand 2000, whatever amount your product or service costs and then they’re willing to pay that into your business.

I think the biggest principle that you can get from this is that when you actually put a disproportionate amount of value with your target audience, and you build that up, then you’re going to be able to actually put more in the bank for them to invest in With you so think about this every time you give them a piece of content, you add value to them. The most effective strategy is this: you actually deposit money and their what I call the value account now the value account when you send them a article when you send them a piece of content when they read your when they read your guy when they attend your Webinar when they learn about your branding and all this stuff, you’re depositing value in your target audiences bank account and then when it comes time to transact, let’s say or start that buying relationship, and they want to spend money with you they’re much more likely to spend Money with you with you added so much more value to them.

That’s why content is such a very important play for every business. You want to figure out what is the best way? What is the value I’ll give you important question? What is the value that makes the difference to your target audience? It’s a very important question: what is the value that makes a difference to target audience, deliver that to them and as you deliver it to them, keep delivering, keep delivering and over time, they’re going to reciprocate that and they’re going to buy for him because 84 percent 60 to 80 percent – let’s say of your target audience are not going to buy for me the first time they see your message.

You need that frequency. There multiple touch points between 1 2, 3, 4, 5, 8 to 10 touch points that are value, oriented touch points to make a difference. I think that’s a fundamental principle: it doesn’t matter what business you’re in b2c, b2b, multiple audiences, product or services, doesn’t matter it’s all about how much value at your target audience, how you increase the traffic leads and sales and over time, the majority of that market.

A hundred thousand people that are finding about you, millions of people, are finding out about you. How do you maximize on every single person, instead of just the 5 to 10 %? I’d, say the 5 % that are looking for your products or services right now? That want to buy from you focus on a long term strategy and that’s the most important thing. So thanks for reading this article, I want you to comment below if you got insights from this thing, what questions you have, what is one thing that you learn from this article? How do you plan to add value to your target audience? What piece of content that you want to create anything you con them below? I just want to hear from you guys.

The second thing I want you like this article third thing is: want you guys to subscribe and hit that Bell icon? Because what do you guys do that you get notifications on future articles just like this and also digital secrets and any articles that are being released to you guys. So thanks for reading this as usual, I appreciate you guys’s time and attention, and I will see you guys in the next article


 

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What is digital marketing | digital marketing basics| digital marketing introduction| Tutorial

You did You google something today or check your facebook. Maybe did you see that funny? Article which went viral yesterday, or did you read the tweet by that famous Cricketer, if you did, then you are a part of the digital world, along with 3 Billion other people, which is 40 percent of the world’s population wow, that’s a Large number, and wherever there a huge number of people, there is huge marketing.

Opportunity, which is what digital marketing is all about at the end of This article, you will be able to understand what digital marketing is. It Scope, the blogs identify the need to go digital, why companies have to include Digital marketing, as part of their overall marketing strategy and, of course, The basic objectives are digital marketing. What it’s used for, as I mentioned before, there are three Billion people who are online today, which is close to 40 % of the world’s Population, who are these people, what are they doing? How are they doing? It we’ll take a look at that: 62 % of these people are browsing.

The Internet through their computers or desktops, 31 %, which is again a huge Number are doing school through mobile devices through their mobile phones. The Smartphone revolution has made this possible and 7 % do so through tablets. You will be surprised to know that off the total time spent on media on Electronic media, or otherwise 54 % of the time, is spent on online media to 4 % that people spend on online media 28 % the social marketing, which is in most cases, Facebook, 13 %, is micro, Blogging, which again is about Twitter and the rest of the activities, are a mix Of updating blogs, reading news, reading TV or online and other activities What is this translate when people are spending so much time on media? There is Huge opportunity for you to reach out to them during that time.

And this is a result. If you will see this graph, you will notice that budgets For paid search advertising and display advertising, both of which are Fundamentals of digital marketing have been increasing over the years this year. It is estimated that there will be a spend of 126 billion dollars. The Increase in digital spend is almost three times increase in the total ad Expenditure for marketing when we spoke about search advertising.

Where is this Money being spent, this again, is related to. Where is the time being spent this Graph shows you that the Google search engine has a largest chunk, followed by Baidu and Yahoo and Bing when people invest on search advertising. They put up ads on the search Network. I’ll show you what I’m talking about. This is a Google search engine results page for a query office box for women. You will notice that, apart from the organic stuff that you see on the page, Actually, which is way down the page, the ads dominate the page These are sponsored results and you will see a slightly yellowish orange tag.

Indicating that they are ads what happens if I have found a website that I Want to go to and then I leave the search engine page. This is what happens. In this case, I was looking for sites about cakes and baking and I came to This website, but there’s an opportunity for me to see an ad here as well, so There you go how’s this for intention, a as you saw in a previous slide: 28 Percent of your time is spent on social media, which in most cases is Predominantly Facebook, but Facebook has space for ads too.

In this example, you Can see ads or furniture for child wear and for sunglasses email marketing is Another important branch have you ever: got emails about luhan’s or construction. Of you houses, or about eBay or Amazon in a new office, if you have you know what I’r talking about, why are three billion people online? What Is this thing about digital media that is attracting everyone? Let’s see that in Detail or a user, the digital media offers Multiple blogs and devices to do what they want to do.

They have a wide range Of sites the social media to connect with to maintain relationships, this Cross device integration, you can start on a desktop, go through a mobile and end On your tab, there’s also better decision-making. This Huge number of choices wan na buy a bag there. Ten sites that’ll offer you one With five sites, probably offering you better discounts than what you can get At the store – and of course they are easy to buy and Return you’re going to come home and deliver to you and if you want to return It in most cases they going to pick it up as well and, of course, with one it’s Another payment gateways buying online is easier than ever before for a Marketer, there are loads of reasons, relevance.

I will compare this aspect to Traditional advertising, if you are driving down a road and you see a Hoarding about, let’s say jewelry you may or may not be wanting to buy jewelry at That point, you may not have the money for it or may not be in a mode for it. But if you are looking online and say want to buy your rings online, I want to Buy jewelry online and you see ads that are relevant to you from a jewelry store.

That has an extremely high degree of relevance as compared to the hoarding That you see on the road personalization Cases, Google and Facebook and other sites that you use collect a lot of Information about you, which is legal, but they can use this information to create A better advertising experience for you, you can even see emails where your name Is highlighted, for example, I see emails that read hello Jasmine.

Would you like a Loan today or you could see ads that could be based on your previous browsing. History, if you have been shopping for diapers for your kid, you could see ads. That say, maybe you should buy a new diaper back again. Effectiveness is a big driver for Digital marketing, traditional media over time has become super expensive, placing An ad in the newspaper or buying a holding for a month is a large outlay of Money, whereas digital marketing can probably started off with one tenth of That investment, the digital media, is also an extremely measurable medium.

Going back to the example of the road and hoarding you may not have an exact Count of how many people actually saw the ad on the touring, you will not know How many people went into your store because of that wording, and you will Never know how many people bought that particular item because of what they saw. On that particular Road, unless of course that was the only marketing media that You were using at that point of time, but digital media.

You can track this to the Very last click. You will know how many people came to your site from where they Came what they saw on your site and what they bought? What was the value of that Purchase and will they come back again, you can track that as well. Digital campaigns are extremely scalable campaigns. If I create a campaign for the Us today I can easily replicate it for India tomorrow there is no permissions.

Involved, there’s no time involved. It’s all done within a few clicks. How engaged Can you be with the holding on the road? Can you talk to it and you change it? You Can’t but you can be super engaged with an interactive ad that you see on a Website we will see examples later where you can actually make the ad work for You you can make characters in the ads. Do different things by clicking a mouse.

Around that is engagement. What do I mean by a level playing field? If I were a Small little business, obviously I will not have the monies involved to compete. With a large player a national player, but you can do so in digital marketing, you can actually decide where your ads Will show to how many people they will show and if your ads are of high quality You might actually end up paying lesser, then the bigger players in your market And, of course, there is the ability to go viral How many of your friends ever passed down a paper cutting to you and said wow Look at this ad not likely, but a lot of them must have shared a wonderful ad on Their Facebook profiles and that multiplies that is free advertising.

Let’s look at the objectives of digital marketing: Driving sales and leads: this is direct response marketing, where your campaigns Will get people to buy something from your website? In some cases they may not Want to buy something but probably convert to a lead where they will sign. Up or a coat or sign up for a subscription if you’re, a small brand That nobody knows about or if a huge plan but introducing a new Product a new addition to your product line and you want to increase brand Awareness digital marketing is the answer for businesses that are not Really selling a product and don’t need sales or leads or not, advertising a Product, but just want people to come to this site could be a new site, could be a Blog about cooking could be something about the environment that you want to.

Talk about basically you’re driving people to your site, and this can be done. To digital marketing user behavior is an important factor in advertising. There is A difference between how it is treated in traditional media and digital media Let’s look at a few factors that matter in digital marketing, page of results. There’s a funny quote: That I read the other day that the best place to bury somebody is on the second Page of results, because they’re never going to be found if you are not in the First page of a search engines results: nobody is ever going to click in and see Your ads, so it’s important to be in the midst of action, which is on the first Page first fold is that part of the website That you see without scrolling down again most people are not involved.

Enough to scroll down and therefore, if you want your message to be heard, it’s Important to be in the first fold, we need a right mix of text and images. Too much text will make it look like a newspaper too bookish too much images. Will look like clutter in fact, there’s a term called banner blindness where the Brain is attuned to tuning out stuff, which looks like too much of ads. So you Need to have the right mix of text and images, clarity of content, somebody who Comes to your website needs to understand what your website is.

All About he shouldn’t have to be clicking through five or six links to get a gist. Or what your site is about, it needs to be there upfront, clear and easy to Understand a call to action is a signal to the user about what he has to do. What Do you want people to do when they come to your site? Do you want them to buy Something do you want them to sign up somewhere? Do you want them to give them Your email id: what do you want them to do unless you tell them clearly they are Not going to be able to understand quick and easy navigation is very important.

Fact have you ever been to websites, but you try hitting the back button and you Come back out of the site, if you have that’s terrible, is it it? A user needs to Understand how he can move from one page on the site to another A prominent back button a home button. All this will help security security is a major concern. Because there’s lots of commercial transactions happening on the web, you Put in your credit card details, you don’t want to be fished, but you don’t Want to end up spending a lot of money unintentionally, the security is Important in US resources in creating a secure atmosphere for your users, Responsiveness in this world of social media, but people expect you to talk back To them brands have a very important responsibility of responding back to the User, if somebody posts on a brand’s page that I didn’t get this product or it was Bad, it becomes important for the brand to respond back and say we’re sorry.

We Will look into it if you don’t, that leaves a very bitter taste in the users. Mouth so read out for responsiveness. That brings us to the end of this model. Let’s take a look at what we learned, we learned that exponential growth and Digital highway or the digital world is a huge opportunity for marketers users. Can be reached in various blogs search display social media email, Marketing and more the benefits of digital marketing are Numerous of your important ones are relevance, measure ability and Scalability the main objectives, additional marketing and driving sales And leads clicks to your site or increasing brand awareness and finally We learned about how user behavior in the digital world is different from the Traditional world and what this sets expectations for, what factors are Important when you look at a digital marketing campaign, Thank you.


 

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Online Marketing

How to Use YouTube for Successful Digital Marketing

What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.

Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.

Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.

With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.

So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.

If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.

Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.

You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.

They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.

If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.

Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.

How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.

If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.

When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.

One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.

So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.

Add your comments below This. Is The Journey We’ll see you next time,


 

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Advice from a Digital Marketer | How to Start a Freelance Career in Social Media Marketing in 2020

.. You know the rest. So a lot of you Are under a lot of pressure right now and facing a lot of anxiety because of The jobs scenario in the country, A lot of you – have lost your jobs or some of Them are on indefinite leave, don’t know when you’re going back and it can cause A lot of problems – and there are so many people at this moment, looking for work, From home jobs, freelance opportunities and jobs that basically won’t put them Out of a job with a scenario like this Well, I’m here to help There is an industry Right now, which is the best to be a part of That industry, is Digital Marketing.

Digital marketing is so vast. There are so many careers within this industry. I myself Work in a digital marketing agency in Mangalore called Alter Marketing. Management as a Social Media Specialist, Now digital marketing itself is so vast. It gives you a world of opportunities, and not just with regard to salary. All Brands all companies right now are on the digital sphere, because you’re on it And they’re not going to stop anytime soon.

So what are you waiting for? Get Into the digital field, right away, Now, keeping this in mind Alter Answers is Here to help you out What we thought is we’ll help you explore, learn and find the Right opportunities within digital marketing and to do that, what we’re Going to do is we’re going to spend an entire week sharing with you tips, tricks Amazing resources and even conversations we have had with experts in the industry, Who learned without having an educational background in that field? So Imagine how much help it is going to give you.

So what we’re going to do is Basically help you tell you where to start how to start, And where do we start now? We’re going to start with one of my favorite careers within digital Marketing industry, which is Social Media Marketing, If you don’t know how Important of a career social media marketing is right. Now I have attached a Link in the description please go and read, it and you’ll definitely know So to Talk about social media marketing.

I have with us a social media, marketer who’s Name is Rachit Hegde. He is a Facebook Certified Lead Trainer. He’s a Facebook Ad specialist and a lead generation specialist: He is the Co-Founder of The Small Business Project, which is based in Mumbai and he’s an Expert in something called as Performance Marketing, which is basically designing. Setting up and running ads for various companies, including healthcare, fitness As well as events, Fun fact-, if you’ve known the biggest TEDx event that Happened in Asia, which is TEDx Gateway, which happened in Mumbai, The Digital marketing, social media marketing, especially was done by Rachit and his Team Now it is amazing that we’re getting to talk to someone like this, but the Best thing about him is that he started out not after he went through a lot of Courses He started out first when he was an engineering student and he was in Charge of a battle of the bands event in his college and he wanted to promote it.

And he used Facebook and social media management practices to do it, which makes it very, very interesting and I’m sure, you’re very interested to find out how He started out So guys join me in saying Hello, Rachit, Hey Disha. What’s up How Are you doing I’m doing great? How are you doing I’m keeping well? Thank you. Okay, so thank you so much for joining us today. It’s great to have you here, The Pleasure is mine Disha.

I know it is Rachit. I know it is Anyway, I’m going to get straight to the first question, So I Know that you don’t have a background in marketing, You are an engineer by Profession and yet you choose social media marketing as a career. So what Exactly influenced you to choose it as a career or get into the field of social Media Well, first and foremost, I, like I like people I like dealing with people, And I’m very fond of technology and along the way, I think I like being Backstage working on a product or service and seeing it come to life, and I Think, somewhere along the way, you know a bridge between technology, people and Marketing got me into digital marketing.

We you Know the story about you, starting out your first gig as a social media. Marketer was when you were handling battle of the bands. Can you Tell me something about that Yeah, so I think it was. It was about six.. Six years. Ago I think it was my fourth year in college, the third or fourth year in College – I don’t remember, but I was actually made to organize an event. Called the Battle of the Bands, You know the logistics, putting it together and Also, the marketing and we were tight at tight with budgets back then right and We wanted to see how we could make do with the resources in the best possible Way – and I remember back then about six years ago, I spent like a hundred or 200 Rupees on on Facebook Ads – and you know I saw some numbers come up, so I think that Was a curious start into digital? For me, That’s really good to know, and I’m glad that you started out that Way, it’s a fun story to tell as well.

You spent a lot of time learning digital Marketing and social media marketing, so can you tell us what? How exactly did you Learn the tools and develop the skills to become a social media, marketer Well, To learn courses, there are multiple courses available online, Free and paid Depending on what you want to go for it depending, if you have a budget or not, I Think going through those courses and actually applying it and working on A portfolio because that makes a big difference.

Fortunately, for me, I reached Out to a couple of friends who were starting out their own businesses and Also people who had taken up to their family businesses So that way for me, I Got a chance to experiment and explore and try out whatever I was Learning on these different, you know these different businesses and that Became my portfolio right, It would be difficult for me to go. Get a client Because I would not have any credibility, but this way you know I was doing as Much as you know, these people got their work done at no cost or probably free It was actually a bigger favor for me to have a portfolio to present to people.

Beyond that, Let me ask you a more basic question: Because a lot of people don’t really know what a portfolio is and how Important it actually is, so if you can tell us what a portfolio is and how Exactly you built your portfolio a little more specifically, if you could Do that for us All right, so a portfolio could be very specific based On which vertical of digital marketing you want to go to because, like I said, Digital marketing is a large, you know it’s a large field, it has its own Verticals within it, You could be a person specializing in Facebook ads in Search engine optimization in affiliate marketing, influencer marketing, You Could also be building websites in general, which is your basic web Development right – and it depends where you want to showcase your, how you want to showcase your portfolio but, more importantly, where a portfolio Stands out is if you are able to showcase how you were able to present or You know showcase a growth of a business.

You associated a partner with from point A to point B during the time you are, you know you helped and worked on it. Right so that gives a better vision or sense of better standard for people. Wanting to understand what a portfolio is supposed to look like, So just to simplify, basically a portfolio, is you know your practice? It’s like a practice pitch. You create a lot Of things based on your experience and then you have it to show for your Clients in the future right Yeah best practice, because also you need to show The right kind of portfolio going forward, For example, if I have a Portfolio, for example, of of ten different kinds of businesses and if two Or three of them could be portfolios of real estate and, if I’m not too keen on Working on the real estate side, although I might have worked on it, it’s not Something I’d necessarily want to show as my portfolio, So I’ve heard that you Went to a lot of friends when you started out to get their portfolio, I mean to build your portfolio, you kind of went to them and asked if you could do Their website is that true Yeah, it worked both ways.

They said: “, hey, you’re, Doing this, your jobless, why don’t you do this?”? I said “, Yeah, great” and also I requested People, if I could try out what I was learning on their Businesses, because I was also certain that it was going to work and also it It didn’t come to all these people at a cost, so they were willing to Experiment also, So it was a win-win situation. Both ways.So portfolio is really really important when you are starting out as a social media marketer.

Yes, it goes. It holds much higher weightage than any certifications you get online. They don’t Matter: Okay, so now you’ve been in the industry for a while. Now can you tell me How long it actually takes for a freelancer to make money out of working As social media marketer as a freelance Well honestly, since I got into Digital marketing, my first three months, I think, was a lot of learning on pure Basics and it and I kept learning I I started taking projects three months.

I Mean three months into the learning phase. So if you ask me, I think I Actually started, you know making my first buck as a freelancer, probably five Months after I began my learning process, It could have begun earlier too, and This is something I would like to share you. I don’t think anyone needs to be in A hurry to earn that quick buck, because the way I look at it there are enough Businesses around us, everybody needs marketing, it’s not a big deal.

If you go Out there and actually get a client, I mean it’s really nice, but you know it’s Not too difficult What actually matters is getting the right kind of client by Showcasing the right kind of work. So if you actually end up working on yourself, Understanding tools and processes better in digital and are able to build your Portfolio well and then go and get a client that that would be a normal flow.

But if you ask me six months, I think it took me six months. I could have done it. Earlier I just chose not to That’s nice, but for people who are looking for something more specific. How much would someone with your experience make in a month just to be just to know how much that would be Sure as a freelancer, you know You can a freelancer can bill a client or a brand at you know: 20,000 Rupees a Month to 50,000 Rupees a month, even a lakh, a Month, so it depends on how much work you can handle if you can Handle two or three clients who are paying you about 40,000 Rupees a month.

Yeah, you can learn about a lakh and 40,000 Rupees a month as a freelancer, but then Again, you know, being a freelancer. Has your pros and cons, I mean you’re, a Single man team, which is going to be difficult because you can’t you know Take days off you’re going to be, you can’t handle the crisis of three Clients at the same time, so it has its pros and cons, but yeah I mean it. Depends on the individual, so anything between like say, even if you charge Three different clients: ten thousand rupees each.

You can start with at least At a thirty thousand rupees a month, So as a freelancer, you can make 30,000 a month. That’s really good! Ok, so now to get into something more Serious Now, once you developed the tools and you developed the skills to be a Social media marketer. How? And where did you find the clients? Because you know They’re not like sitting there waiting for you. How did you find your clients To be honest, with you most of my clients, I found that at a party My First client I found out at the bar quite literally and most of them, but When that that’s quite true right, I think for me personally, personal Connections has worked a lot because if you’ve done work for somebody and you Know, there’s a very and if they’re happy, there’s a very high chance that they Will refer you to their peers in their network because again, if you refer Someone good you know it’s a pat on the back as well right, because a good Referral goes a long way.

Apart from that, I did. I did use different Facebook Groups I mean everyone should be aware that every city town has some localized Facebook group or the other right where people are probably wanting something to Sell wanting a service or wanting help or whatever Every city has it a Bangalore has it Bombay, has it Bangalore, has even more localized groups for every Area like in Indranagar will have their own groups right so tapping into these Groups and not selling your products right, You want to be offering value.

People will post a question or a problem on their group. Go there help them out. Get on a call with them solve that problem. For them you never Know I mean if you manage to build a trust which I think, for me at least, has Been the biggest in a factor, because if you, if you give someone value, they are Able to trust you and they would like to work with you in the long run and then Referrals come So word of mouth is the best way to you know to get across your clients, but to make a start, you have a lot of Facebook groups that you know where People inquire and also there are there are freelance platforms: upwork.

Com Freelancer.Com are platforms, they are very competitive. You need to be, you know, Good at closing your deal to be able to get your projects on on these platforms. Because it’s a bidding, it’s a bidding way. It’s a way. You bid for a particular Project and at the same time, it is how you communicate to them to actually land Your gig, so these things matter on on platforms like this, but why I choose to Prefer, like you know, a Facebook group over and up work personally, and this is What’s worked for me is because, if I, if I establish a connection over a Facebook, Group – I don’t know it’s just that I feel there’s a friendly approach already, if Someone’s on Upwork or on freelancer.

Com, the chances of them There, on that platform for a one-time, gig is very high right On any of the Other blogs, you could look at having associating on a longer period of time. But it’s not entirely true, because you know what if I I recently did a gig on Upwork where the client said: hey, listen, I’m calling you the next time. I’r Launching this, so you know it depends on your rapport with the client Okay, so I guess, like you know, it was very interesting that you said that you Started with you know, socializing with people and that’s how you found your Clients – but I guess now, with the lockdown pandemic social distancing, that would Be impossible, So the best bet would be Facebook groups and freelancing websites & job sites, like you said, so that’s really helpful.

Thank you and The next question I have for you is, you know: a lot of people say that having a Mentor in a certain industry that you’re entering having a mentor is a Great thing, because they’ll help you, because they have experience in that Field, so do you think that having a mentor is you know, is required for Someone who’s starting out. It’s a tricky question. I can speak for myself. I don’t think it’s important to have a mentor.

I don’t think it’s important to Be confined to one person for all your advice and needs. I think it’s important To have an open mind, get your information and resources and You know advice from different people, irrespective of the kind of expertise or Industry they come from because you never know where you can find value and Pickup some information and work on it. Having said that, I do come across you.

Know I mean I’m sure we all do come across times where we, you know, we Glorify a certain personality or a person, and we are enamored by the kind Of work they do, and you know we go crazy about that. Right and it’s normal to feel that way, and I feel that too, at times with Certain people and the point is I’m aware of it, and I also choose not to be Attached to that – and I think that’s important Literally a few days ago, I was Sitting with a eight-year-old, you know helping the eight-year-old on on Something on the computer on a tool and that eight-year-old taught me a tool.

I Was really searching for on the internet for a long time right and specifically For my system requirements and I said wow thank you, you made my life a lot. Easier right, So I think anyone who can give you some kind of direction. Irrespective of who they are where they’re from they are your mentor, but Don’t restrict to one That is the best thing I have heard today. I think that we can learn Anything and everything from the people we meet from the books, we read whatever and everything and that’s really good advice.

So you know the life of a Freelancer is really glorified on social media. You know how they tell you that You know you can sit by the beach and you know you have Your laptop and you can work, and you have couples traveling the world and making Money as freelancers, so I just want to know what is the reality behind this What is your experience been like as a freelancer About working and sipping Margaritas by the beach Did you do that I have, but then you know it’s One day in your life, you’re, probably one day in your year, I mean it’s not every Day I mean you have to work, you have to be realistic.

You have to be practical, Right Yeah, there have been a few days like that and I can count the number of Days or probably 2 or 3 days in the entire yeah, but but no you know Especially the freelancer life is over-glorified on Instagram. It is I mean there are two sides: there are true and false sides to it. You have your freedom, So you can literally do what you want. Yes, but the whole flashy cars and you Know big pools the spontaneous traveling, I think a lot of it isn’t actually what It is, I do know, a couple of people who lead such lives and are very good at it.

But I also do know that a majority of people, you know, don’t actually lead Lives like that, so if you ask me, Instagram is Instagram because it’s Supposed to look good people put out their best pictures, That’s very true, okay, so now that we know what your opinion is on that, can you tell me what a day in the life of a social media marketer is a day in your life A day in My life yeah, I mean it’s, I mean just like every other job has its Own challenges and is probably hectic in its own way for us, it’s a lot of screen.

Time right I mean it’s a lot of phone times, a lot of communication and all of That, especially if you’re working on a brand where things are being launched, Posts need to be live, ads need to be live, there’s a lot of coordination and Communication right, so I begin my day by you know literally going over my tasks. Lists and things I need to be done. Normally, I have a preset set of calls. That I have scheduled for the day, which I have to Take make and that’s normally set over the weekend.

I make sure I set my calls. Ahead but then, during the rest of the time, it’s making sure things are going. All right finances are in check, clients are happy, marketing strategies are in Place coordinating with the team and every day is this probably something new A new problem to solve so there’s no definite way how the day goes. But yeah, that’s in a nutshell: that’s how it is, But you enjoy this life that you’re leading as a social media marketer I do I enjoy.

There is some method in the madness here Nice. So is there any book or you know, Resource you would recommend for someone who’s, starting out as a social media. Marketer, because I myself am very interested in the topic. And if I want to Learn usually I pick up a book or two to read about it. I am better with reading books, so is there any book or resource you would recommend You know for a person Starting out on social media and digital marketing, books are a great point to go.

For if you want to understand something in principle, the only way the only Reason is because I feel oh, and this is what I genuinely feel Digital is so dynamic, and technology updates itself so fast that if someone Has to write something down: publish a book. Go for printing, get it on the Shelves I mean that’s a lot of time. Things are redundant, they Are not updated anymore right, so I think, on the Digital side, I personally read a lot of blogs.

I read at least a minimum of 5 to 10 blogs. Every day – and I have to I read from marketing land from social media today, From social media marketing world from SEM Rush has a couple of nice blogs. Written Neil Patel writes nice stuff. Of course everyone knows These are Some of the blogs, because blogs are written more spontaneously and updated Then and there so as opposed to books Books have that principle defined.

I am But if you want to something that you want something, that’s updated, I guess Podcasts or blogs are more up-to-date. Is there any podcast that you listen to? You know religiously, I’m a person that gets bored too Quickly, I need to consume information too, and keep moving over there’s One there’s business voice is a nice podcast, but of course it’s more the business Side of things There’s an interesting podcast by Sean Ellis.

The person who Wrote who wrote the book Hacking Growth? Oh by the way you asked about the book. You asked for books right, so here’s a book called hacking growth by Sean Ellis Which is which is nice Sean has also also has a podcast, I’m not sure what It’s called, I think we can figure it out and we can put it here by But it’s it’s! It’s it’s! It’s a podcast by Sean Ellis and that’s really. Interesting for those looking at scaling startups understanding how the process The behind the stage and the behind the scenes of scaling and growing these Businesses, so that’s that’s an interesting one.

I I’m not getting the Name but yeah, I’m sure we can plug this. I will find it and I will link it here in the article, so they can go and hear the podcast Okay. So now, looking at the scenario you have had experience in this field, based on your experience and the current Scenario, what advice would you give someone who would like to start out as a Social media marketer Still a great time. There are enough businesses that are out There needing these services so yeah, it’s a great time to be getting into Social media, marketing or digital marketing any of these verticals – I don’t Think the person should look at you know making a quick buck, because there’s no Shortcut to it, Learning the tools, well, understanding them.

Experimenting, you know that that’s that’s a process. Someone needs to look Into a look into, and not look at one of these, how do you become a millionaire Overnight schemes, that’s not you, so you know, keep growing I mean, I don’t think, there’s anyone who’s an expert in this field. The industry is so dynamic, there’s so much to learn so yeah, I’m just you know. Adding this to it, what advice would you give your younger self? So when you Started out, if you know, based on whatever you have learned so far, is there Anything you would go back and tell your younger self, you know advice, you would Give your younger self basically! So it depends.

This question: are you asking me Before I did engineering after I did engineering Coz its two different answers, Say after you did Engineering After I did engineering. So after I did Engineering I applied with the two companies. Actually I applied with the Minimalist from Bombay I applied with Facebook, Singapore, Both of which I I got To quite a decent part of the interview I think, for Facebook it was the top Something thirty or something like that for the Singapore role and I think for Minimalist was the reason why I made my first trip to to Mumbai in the first Place – and we had an – I had an interview, I think, with Chirag of minimalist at that Time, I think my objective was to to find a job if I was going to be associated With companies with good visions – and you know, were here for the long run, Otherwise, I would want to choose a freelance route or an agency route that Was my objective? So if I had to do anything differently, that’s going to be Hard because I don’t think I couldn’t I would do it, I’m happy with the way we Are progressing Of course, my there are more micro level decisions.

I would have made differently. Probably I would not have signed off for signed off on certain clients. I would Not have taken on certain work because a lot of clients can slow you down. You Know and hamper your growth so that way, I think I would have avoided certain Certain clients, So now for those who are listening and reading right now, if you could give a few steps to start out as a social media marketer that would make it easy for them to transition and to get into the industry.

What would Those steps be The first first step is to learn, learn, study some courses, There enough courses, free courses online – you can put yourself through a paid Course or you could do a free course, but but then it depends on you know if you Have the bandwidth to go through a structured course and if it suits Your budget, that’s that’s a route you can take If you and soon after doing This course, or while you’re doing this course, it’s important to at least get Yourself, two clients or two prospects, or you know your uncle’s father’s friends.

Business and work on it experiment on it, so you can learn while you’re. You know, While you’re working on it, because you don’t want to be Experimenting on a person who has just given you a business and paid you and You know goof it up right If you do it well, that’s a different case, but you Know, that’s you would want to not. You would not want to get into that kind of A situation Once you finish your learning process finish your portfolio.

Building process and then decide if you want to get into a job, freelance or Start your own business, Each of them have a beautiful career path and you Know and they’re each nice in their own way. It depends if you want to work with An agency or if you want to work with a brand, if you want to freelance yourself Or if you want to build a team together and offer the same services to other People or if you have a product in mind and if you understand digital marketing, You can always sell that product using these skills right, but then you know it Again, I’m going I’m just going back to the first point of having to learn while There are so many courses paid courses out there, it’s not necessary to actually Buy a paid course there’s enough resources for free and, having said that, I mean I mean, and this is despite saying that, because we have our own course too- And and and we follow a very structured approach of how A person can learn Facebook and Instagram ads effectively and also we Teach them how and where to get clients, and you know about proposals and all of That right, So it depends what you want at the end of the day and how well you Are determined to be learning, and that would that that would be a decent start.

Saying, that your course that you launched recently in that course you’re. Basically sharing All of these things that you learnt over the years and you’re making it easy for The people who want to learn so that they can apply it very easily Yeah completely Because I didn’t know a lot of things, I didn’t work at an agency. I didn’t work. I Didn’t have a freelancer to guide me. I figured it out myself.

I compared Business models with other business models, with brands with with the Marketers, I I learned from a lot of different marketers, because one thing in Digital marketing people need to understand, is it’s okay, Learning a digital learning, digital marketing from a course from an Institute because they are teaching your basics, they’re teaching your Fundamentals, but when you learn from another marketer and I’m not just Putting myself on a pedestal, yeah, I’m just generally giving you my perspective.

If you learn from a marketer, you get a different point of view because It’s it’s at the end of the day, the job is very similar to like say a doctor. Right, If you and I have the same illness and we go to two different doctors – those Two doc doctors are going to have a different approach and give it and start And give us different prescriptions right and it’s the same thing with Marketing as well, you might have your approach and I might have my approach.

And they can be completely different and it’s okay to be completely different. But At the end of the day, you want to be learning from people who have tried. Tested those you know the and have tried, tested methods and learn from them. So Which is why I mean we are putting, in a few case, studies we’re putting in examples we’re telling people what to do, what not to do and also tell them what they can do.

Beyond learning it like how they can find a living for themselves, So whoever is reading right now, if you want to know more about Rachit’s course, we will be linking it below in The description, so you can definitely check it out, So I guess Rachit that would be the end of you know the questions that I have for now. I have too many of Them, but I’m still restricted to that much now. Thank you. So much You’ve been amazing.

The advice you gave is very practical and I know that it’s going to Help people who want to start out so thank you so much for doing this. Thank You for taking the time out and joining us on Alter Answers. Thank you, Disha. I was happy answering all these questions. I wish you guys all the best you guys Are doing some really nice stuff? Thank you so much Talk to you soon, then Byee


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How to Use YouTube for Successful Digital Marketing

What’s that, On average YouTube has over 1 billion mobile views a day and on top of that 300 hours worth of article Uploaded in a minute That is incredible, sounds Like a ton of competition, but you can break through, But let’s talk about why Youtube is so important, starting with why we should use YouTube.

Video content is effective, I mean I’m sure you’ve been on Facebook or Instagram or Twitter Whatever you use you’re scrolling along You’re on YouTube right now On YouTube and you’ve caught a article and you get lost in it right. You spend two three 15. 20 Hours, whatever you’re doing The rabbit hole And you’re reading that content, So you already know article is effective, So what’s also cool about YouTube, it helps you build a community And think about it when it Comes to marketing your brand! If you get a large group behind you, that’s sustainable for more success.

Growing, more word-of-mouth! Growing, your business And another thing to keep In mind about YouTube, they are really all about the Subscribe that is key to growing your community, so, while you’re at it go ahead and subscribe to our blog By publishing quality articles really interacting with your followers, it’s really going to foster that community that you were Talking about and make them eager to Wan na share your articles with people that they know And having a loyal audience provides unlimited opportunities to grow and market your products And Emma you talked about mobile in the very beginning.

With that incredible stat YouTube is mobile-friendly. So all those articles look great on mobile And, if you’re not producing Content for that platform, you’re alienating a large population, So I know you’re Asking yourself at home: how do you make money on YouTube? Have you ever heard of the Youtube Partner Program Back in January of 2018 They changed their policy and the policy was all about how you actually can Earn revenue on YouTube Yeah and it’s important to note that you actually have to apply to be a part of this Program and be accepted, So not only is there An application for this, but there’s also a minimum with who is eligible for this as well.

So let’s go through that, Starting with ensuring that you follow the program’s guidelines that you live in a certain country and your blog has over 4,000 public read hours in the last 12 months Also have more than 1,000 subscribers and make sure your account Is linked to Google AdSense, So let’s talk about AdSense and how you can actually Earn money with it So YouTube is a subsidiary of Google and AdSense is a product of Google? That’s how it allows you To make money on YouTube, So these are the ads That pop up on your article, It’s estimated that creators can make anywhere from $ 3 to $ 10 per 1,000 viewer engagements So with some simple math.

If you have 10,000 views on your articles, you can make at least $ 300, Okay, so Nealey. What About YouTube Premium, Because they’re not being shown ads, so if they’re not being shown ads, how is anyone making money Yeah that makes sense? So YouTube actually gives a percentage to those creators based on things like read: Time and viewer engagement, So I would add the Channel Membership feature – and this is a great way to Offer incentives and rewards for people who are tuning In to your blog or becoming a monthly Viewer or subscriber Yeah, it’s just like Patreon.

Basically, So you can also sell products. From your Merchandise Shelf, So if you live in one of The approved countries and have over 10,000 subscribers you can show up to 12 products from your Teespring merch page. Also, I’d recommend enabling The Super Chat function,’cause. What it allows users to do is have their actual Comments pinned to the top, which is pretty cool, Yeah, it’s just like Twitch.

You can also produce sponsored articles Now. What this is is Another brand or company paying you to promote Them on your own article, much like a micro-celebrity Yeah totally and be sure To follow the FTC guidelines and think about your Audience keep them in mind. You don’t wan na just go promotion, crazy,,’cause! Then, if you’re just constantly promoting your content, you’re going to maybe lose That engagement with them So keep them in mind.

They’re Following you for a reason, stick with that, what is it? That they would wan na see What a lot of other Youtubers are doing now on top of all this or, if they don’t even Meet those requirements to join the program, for example, is they’ll, sell their own stuff, They may link off to their own, say, Etsy store or WordPress site or whatever they’re selling Their eCommerce items on and then just promote those So Emma.

If you had your Own YouTube, blog and you were going to sell Something what would that be Jokes, You’re, not getting any money, ( laughs, )! Well, I’m thinking about when you sell on YouTube. I have, for example, a lot of cool vintage pieces, but do you do that on YouTube? Would I showcase the Vintage pieces that I have in a YouTube article and sell it Well for a lot of people, you’re directing them.

Off to another source, Now some people will do That for affiliate marketing – maybe they have affiliates with Amazon and they say “ Cool. Here’s All the equipment I used to create this article,” and link off. Oh, that makes sense. Okay, Or here’s some cool swag of my shirt with my face on it, whatever that looks like For sale, You can use those other revenue, Streams to get that money, So speaking of making money on YouTube, I know I like to think about.

How to make more money so we’re going to talk about Branding marketing and SEO to help you make more money on YouTube Yeah, so getting into Those programs are nice, but you really wan na create a sustainable income and Revenue streams right So let’s talk through a Couple ways to do that: Let’s do it So first off you wan na think about how can you build an engaged following build your audience right And a lot of times I think of first, what’s going to make them unsubscribe just to keep in mind, don’t do That, but also how frequent you should post, I give the same advice with social media.

If you’re only posting Once every three months I’m going to unfollow you There’s nothing there. You got ta, give me something of value. You got ta, keep me tuned in And so think about the frequency and what you’re putting out there when it comes to building your audience, You will also wan na optimize. Your article and your blog, So this is everything From the logo you use that header, you use that trailer, that 30 60 basically ad spot to promote you and your business.

When someone comes to your blog, the titles, you use It’s going to take a lot of research, but it’s definitely worth it because these first impressions last Yeah and it’s so meticulous right. I mean think about how Much time we’ve spent just on the thumbnails, with our articles Too long, Too long I’d also encourage you to think about how to market your brand and your article off of YouTube so cross-promote.

One thing we do is we Take the YouTube articles and we cross-promote them Over to Facebook or Instagram Yeah, we’ll maybe get A condensed version since Instagram takes a minute and says link in the bio Right change the link Links off back to YouTube where they can see the entire article and, if they’re, not a Subscriber they can subscribe, But we would recommend not to put all your eggs in one basket.

So don’t make YouTube your only thing. Remember: MySpace and Vine They’re gone. What happens if YouTube is gone? It’s not likely, but it’s really good to Diversify your attention on all these different Platforms just in case So while these tips Have definitely taught you how to be successful on YouTube. I got ta be honest with you. We have only scratched the surface so be sure to subscribe. To take a deeper dive on YouTube and other platforms, That’s a wrap Like this article.

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What is digital marketing | digital marketing basics| digital marketing introduction| Tutorial

You googled something today or checked your facebook. Did you see something funny? Maybe that article, which went viral yesterday, or did you read the tweet by that famous Cricketer. If you did, then you are a part of the digital world, along with 3 Billion other people, which is 40 percent of the world’s population wow, that’s a Large number, and wherever there a huge number of people, there is huge marketing.

Opportunity, which is what digital marketing is all about at the end of This article, you will be able to understand what digital marketing is. It Scope, the blogs identify the need to go digital, why companies have to include Digital marketing, as part of their overall marketing strategy and, of course, The basic objectives are digital marketing. What it’s used for, as I mentioned before, there are three Billion people who are online today, which is close to 40 % of the world’s Population, who are these people, what are they doing? How are they doing? It we’ll take a look at that: 62 % of these people are browsing.

The Internet through their computers or desktops, 31 %, which is again a huge Number are doing school through mobile devices through their mobile phones. The Smartphone revolution has made this possible and 7 % do so through tablets. You will be surprised to know that off the total time spent on media on Electronic media, or otherwise 54 % of the time, is spent on online media to 4 % that people spend on online media 28 % the social marketing, which is in most cases, Facebook, 13 %, is micro, Blogging, which again is about Twitter and the rest of the activities, are a mix Of updating blogs, reading news, reading TV or online and other activities What is this translate when people are spending so much time on media? There is Huge opportunity for you to reach out to them during that time.

And this is a result. If you will see this graph, you will notice that budgets For paid search advertising and display advertising, both of which are Fundamentals of digital marketing have been increasing over the years this year. It is estimated that there will be a spend of 126 billion dollars. The Increase in digital spend is almost three times increase in the total ad Expenditure for marketing when we spoke about search advertising.

Where is this Money being spent, this again, is related to. Where is the time being spent this Graph shows you that the Google search engine has a largest chunk, followed by Baidu and Yahoo and Bing when people invest on search advertising. They put up ads on the search Network. I’Ll show you what I’m talking about. This is a Google search engine results page for a query office box for women. You will notice that, apart from the organic stuff that you see on the page, Actually, which is way down the page, the ads dominate the page These are sponsored results and you will see a slightly yellowish orange tag.

Indicating that they are ads what happens if I have found a website that I Want to go to and then I leave the search engine page. This is what happens. In this case, I was looking for sites about cakes and baking and I came to This website, but there’s an opportunity for me to see an ad here as well, so There you go how’s this for intention, a as you saw in a previous slide: 28 Percent of your time is spent on social media, which in most cases is Predominantly Facebook, but Facebook has space for ads too.

In this example, you Can see ads or furniture for child wear and for sunglasses email marketing is Another important branch have you ever: got emails about luhan’s or construction. Of you houses, or about eBay or Amazon in a new office, if you have you know what I’M talking about, why are three billion people online? What Is this thing about digital media that is attracting everyone? Let’S see that in Detail or a user, the digital media offers Multiple blogs and devices to do what they want to do.

They have a wide range Of sites the social media to connect with to maintain relationships, this Cross device integration, you can start on a desktop, go through a mobile and end On your tab, there’s also better decision-making. This Huge number of choices wan na buy a bag there. Ten sites that’ll offer you one With five sites, probably offering you better discounts than what you can get At the store – and of course they are easy to buy and Return you’re going to come home and deliver to you and if you want to return It in most cases they going to pick it up as well and, of course, with one it’s Another payment gateways buying online is easier than ever before for a Marketer, there are loads of reasons, relevance.

I will compare this aspect to Traditional advertising, if you are driving down a road and you see a Hoarding about, let’s say jewelry you may or may not be wanting to buy jewelry at That point, you may not have the money for it or may not be in a mode for it. But if you are looking online and say want to buy your rings online, I want to Buy jewelry online and you see ads that are relevant to you from a jewelry store.

That has an extremely high degree of relevance as compared to the hoarding That you see on the road personalization Cases, Google and Facebook and other sites that you use collect a lot of Information about you, which is legal, but they can use this information to create A better advertising experience for you, you can even see emails where your name Is highlighted, for example, I see emails that read hello Jasmine.

Would you like a Loan today or you could see ads that could be based on your previous browsing. History, if you have been shopping for diapers for your kid, you could see ads. That say, maybe you should buy a new diaper back again. Effectiveness is a big driver for Digital marketing, traditional media over time has become super expensive, placing An ad in the newspaper or buying a holding for a month is a large outlay of Money, whereas digital marketing can probably started off with one tenth of That investment, the digital media, is also an extremely measurable medium.

Going back to the example of the road and hoarding you may not have an exact Count of how many people actually saw the ad on the touring, you will not know How many people went into your store because of that wording, and you will Never know how many people bought that particular item because of what they saw. On that particular Road, unless of course that was the only marketing media that You were using at that point of time, but digital media.

You can track this to the Very last click. You will know how many people came to your site from where they Came what they saw on your site and what they bought? What was the value of that Purchase and will they come back again, you can track that as well. Digital campaigns are extremely scalable campaigns. If I create a campaign for the Us today I can easily replicate it for India tomorrow there is no permissions.

Involved, there’s no time involved. It’S all done within a few clicks. How engaged Can you be with the holding on the road? Can you talk to it and you change it? You Can’T but you can be super engaged with an interactive ad that you see on a Website we will see examples later where you can actually make the ad work for You you can make characters in the ads. Do different things by clicking a mouse.

Around that is engagement. What do I mean by a level playing field? If I were a Small little business, obviously I will not have the monies involved to compete. With a large player a national player, but you can do so in digital marketing, you can actually decide where your ads Will show to how many people they will show and if your ads are of high quality You might actually end up paying lesser, then the bigger players in your market And, of course, there is the ability to go viral How many of your friends ever passed down a paper cutting to you and said wow Look at this ad not likely, but a lot of them must have shared a wonderful ad on Their Facebook profiles and that multiplies that is free advertising.

Let’S look at the objectives of digital marketing: Driving sales and leads: this is direct response marketing, where your campaigns Will get people to buy something from your website? In some cases they may not Want to buy something but probably convert to a lead where they will sign. Up or a coat or sign up for a subscription if you’re, a small brand That nobody knows about or if a huge plan but introducing a new Product a new addition to your product line and you want to increase brand Awareness digital marketing is the answer for businesses that are not Really selling a product and don’t need sales or leads or not, advertising a Product, but just want people to come to this site could be a new site, could be a Blog about cooking could be something about the environment that you want to.

Talk about basically you’re driving people to your site, and this can be done. To digital marketing user behavior is an important factor in advertising. There is A difference between how it is treated in traditional media and digital media Let’S look at a few factors that matter in digital marketing, page of results. There’S a funny quote: That I read the other day that the best place to bury somebody is on the second Page of results, because they’re never going to be found if you are not in the First page of a search engines results: nobody is ever going to click in and see Your ads, so it’s important to be in the midst of action, which is on the first Page first fold is that part of the website That you see without scrolling down again most people are not involved.

Enough to scroll down and therefore, if you want your message to be heard, it’s Important to be in the first fold, we need a right mix of text and images. Too much text will make it look like a newspaper too bookish too much images. Will look like clutter in fact, there’s a term called banner blindness where the Brain is attuned to tuning out stuff, which looks like too much of ads. So you Need to have the right mix of text and images, clarity of content, somebody who Comes to your website needs to understand what your website is.

All About he shouldn’t have to be clicking through five or six links to get a gist. Or what your site is about, it needs to be there upfront, clear and easy to Understand a call to action is a signal to the user about what he has to do. What Do you want people to do when they come to your site? Do you want them to buy Something do you want them to sign up somewhere? Do you want them to give them Your email id: what do you want them to do unless you tell them clearly they are Not going to be able to understand quick and easy navigation is very important.

Fact have you ever been to websites, but you try hitting the back button and you Come back out of the site, if you have that’s terrible, is it it? A user needs to Understand how he can move from one page on the site to another A prominent back button a home button. All this will help security security is a major concern. Because there’s lots of commercial transactions happening on the web, you Put in your credit card details, you don’t want to be fished, but you don’t Want to end up spending a lot of money unintentionally, the security is Important in US resources in creating a secure atmosphere for your users, Responsiveness in this world of social media, but people expect you to talk back To them brands have a very important responsibility of responding back to the User, if somebody posts on a brand’s page that I didn’t get this product or it was Bad, it becomes important for the brand to respond back and say we’re sorry.

We Will look into it if you don’t, that leaves a very bitter taste in the users. Mouth so read out for responsiveness. That brings us to the end of this model. Let’S take a look at what we learned, we learned that exponential growth and Digital highway or the digital world is a huge opportunity for marketers users. Can be reached in various blogs search display social media email, Marketing and more the benefits of digital marketing are Numerous of your important ones are relevance, measure ability and Scalability the main objectives, additional marketing and driving sales And leads clicks to your site or increasing brand awareness and finally We learned about how user behavior in the digital world is different from the Traditional world and what this sets expectations for, what factors are Important when you look at a digital marketing campaign, Thank you.


 

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Online Marketing

Digital Marketing for Beginners: 7 Strategies That Work

Today, I'm going to share 7 digital marketing. Strategies that I have personally used and gotten results with, And if there's only one thing that you take away From this article, it's to not try all of these at once. Instead pick one of these strategies: experiment, and master the blog before moving on to the next, Let's get to it. So before we dig into these strategies, you need to make sure that you're adopting today's mindset of the consumer.

Today we live in a "content" first world. People are looking for information before they buy, so you need to put yourself in the buyer's shoes, rather than allowing yourself to get blinded by how great you think your products and services are. The mentality you need to adopt is to help people, rather than trying to cold, sell them. When you help people solve problems through free and valuable content that is relevant to your business. You reach larger audiences and build trust. The best part is that you get the opportunity. To show people how your products and services can help them solve their problems and fulfill their desires and needs.

BLOGGING!

Alright, so the first internet marketing strategy is blogging with SEO. Isn't writing about what you did today, or even something nobler like an epiphany, you had. This kind of content can work well if you have an existing and loyal audience. But for most of us, we just want to get more traffic leads and sales. We need to intentionally target problems that your target audience wants to solve In the world of blogging. This whole process can be summed up as a technique called a keyword, "Research". Let me show you two clear-cut examples of how keyword research works.

In the first example? Let's say you sell physical products like computer parts and accessories. What do you think future customers might be searching for in Google. Probably questions like why is my computer so slow. How to build a computer,? How to speed up a computer? These are all very real problems that people are looking for solutions to? Ahrefs' Keywords Explorer, tells us exact search queries get tens of thousands of searches each month. Now the best part about these specific queries, Is that you can help people solve their problems while integrating products from your store? In the content, "Why is my computer so slow?" It could be a hard drive, CPU or ram problem. So you should be blogging about fixing a slow computer. That will help readers diagnose their problems.

Don't forget to offer product solutions within your post "How to build a computer'' would be a super easy plug for any computer components. They're already showing intent to build, so it's unlikely that they've already purchased parts and peripherals. 

Alright, here is the second example. Let's say: you're a real estate agent and you're compensated when someone buys sells or rents a property Now the thing that most agents do is boast. About how many homes they've sold or how they won an award that you nor I have never heard of. My point is that the average buyer or seller doesn't care and to prove my point, no one is searching for things like which realtor won the most awards in New York. But again, potential customers are looking For solutions to their problems. Problems like how to invest in real estate. How to buy a house? What credit score is needed to buy a house? And again, these all have the potential to attract a massive audience By ranking in Google for something like "how To invest in real estate?'' Now attracting potential buyers with deep pockets and they likely have intent to buy Content on "How to buy a house?'' would likely require the work of an agent at some point which could be you. "What credit score is needed to buy a house'' Is a great way to show that your knowledge and intentions go beyond making a sale. The best thing about blogging for SEO is that once you rank you'll be getting free, consistent and passive traffic from Google. If you're new to SEO.

Keyword Research

On doing keyword research that grows traffic and revenue, as well as an article on how to write A blog post with SEO in mind, for now, let's move on to the second strategy: Which is to invest in article content specifically on YouTube. YouTube is the second most visited search. The engine in existence To top that off article carousels nearly doubled, In 2017, in Google's search results, Video isn't just the future. It's the present and the same principle of helping potential Customers work for the article too. When people go to article search engines like YouTube, they're, looking to find answers to their questions. For example, if you bought a so-called "new iPhone X" on eBay, you might search for "Phone X, unboxing'' and see if all of the contents. Are in the box And according to Ahrefs' Keywords, Explorer 108,000 searches are happening each month globally on YouTube alone.

For this keyword, this article that you're reading right now was chosen because I can see that people are specifically looking for digital marketing. Tutorials for beginners To come up with topic ideas that people are searching for in your niche head over to Ahrefs' Keyword, Explorer switch the search engine to YouTube and search for a broad keyword in your niche. Let's use "makeup'' as an example.

Now "makeup'' as a standalone keyword, isn't a problem. So, let's go to the questions report where you can see popular questions. People are searching for your topic and right away. You'll see great topic: ideas, Like, "how to clean makeup brushes'' and how to cover acne with makeup. Now when you're, creating these articles, try And keep the fluff out and pack in as much necessary value as possible doing this has helped us grow our YouTube views to over 150,000 views per month and best of all, since all of our articles show how our SEO tools can help it's led to thousands of new paying leads and customers specifically mentioning that they found us through YouTube. Most of our article growth was done through Youtube SEO so I'll leave links to a tutorial to help you rank your articles and get more views. Next up is social media marketing, Rather than covering every social media network.

I want to pass on a couple of important tips that will help you grow your social blogs. The first is to focus on just one social media, Blog when you're, just starting It takes time to build a following, But numbers aren't everything. What you want is a loyal following When you dip your toes into every possible Social media network out there, your attention gets divided and the results get diluted So which social media marketing blog do You choose That leads us into the second tip, which is to go where your target audience is.

And cater to the platform, If you have to choose just one social network, it's not about choosing the one with the Most active users, It's all about understanding the audience. That'S there and if you can serve the reason for them being there, You need to think about why someone Is logging into the specific social media network, For example, people usually go to YouTube. To learn how to do something or to be entertained, But Facebook is different.

Think about it. Have you ever logged onto Facebook, hoping That you would see an unboxing tutorial Or better yet have you ever opened your Facebook App hoping you would find a limited time offer that's 97 % off only for the next 37 minutes? Probably not People don't check Facebook with a credit card in hand. People like and share helpful things. Interesting, shocking or funny, So if you are going to try and bring people Into your world present your message as a story article or something else that will Likely stand out from the endless feed of vacation vanity shots Pinterest, on the other hand, is primarily a Social search engine where people can control what they want to search for The primary intent of users on this platform.

Is to get inspired, learn things and plan to do things So create content that caters to their intent. For being there, So if this is your audience, take advantage, Of a less competitive landscape from both ads and organic perspective, Speaking of ads, that's the next digital marketing. Strategy on the list for today, When it comes to paid advertising, please do not Throw your money blind into an ad network, because you read that it was good.

What works for one person won't necessarily work for the next person Instead think about the ABCs of paid advertising. A is for audience B is for budget and C is for commerciality. We'Ve already covered the audience part. You want to engage on social networks where Your target audience hangs out The Budget is the next one. Bloomberg reported that Google and Facebook Own a combined 58 % of the 111 billion dollar market Now the way ads work are usually based on auctions, The more advertisers there are, the more expensive It gets for you and I So let's say you're in the ultra-competitive Industry of conference calling, If we search for that keyword in Keywords, Explorer with Google set as the search engine you'll see that the cost per click from Google Ads is $ 20.

If you have an ad budget of let's say $ 1,000 per month, then, you'd only be able to get 50 clicks before your budget was depleted. Instead, you can do two things. The first option is to look for keywords that Have a lower cost per click Just go to the Phrase match report to see. All keywords in our keyword database that contain your target keyword Next set a filter to only show keywords that Have a maximum cost per click of something lower like $ 5 From here, you can filter through the list.

And see if there are some more lucrative opportunities rather than spending $ 20 per click, This one for a “ conference call app'', might Be good since it's a quarter of the price Another benefit. Is that the reason behind The searcher's query is more clear. Someone searching for this is looking For an app that does conference calls, whereas someone searching for just “ conference Call'' could be looking for many different things.

The second thing you can do is an experiment. With less popular ad platforms, where your target audience might be, Finally is commerciality. Now all major ad platforms can bring Roi for their advertisers, Otherwise, they wouldn't exist, But you have to find a way to bridge the gap. Between the intent of the platform and how you monetize your products And the solution is going to be content, For example, let's say you sell boutique furniture And think that Pinterest will be a good platform to run some ads.

In my opinion, it wouldn't be a good idea. To advertise a bunch of links to high-end furniture like couches and dining tables, Instead, blog posts could work well. Here, since people log on to Pinterest mainly to get inspired and learn new things, Here's what that bridge might look like Pinterest ads would be the discovery tool You pay them money and they'll show your pin. The bridge would then be a helpful blog post.

On, let's say: “ 11 Interior Design Tips For Your Living Room That Won't Break the Bank.'' And within that content you could showcase your products where it supports the tip you're. Speaking of Nail, the ABCs of paid ads and increase your chances of actually converting your hard-earned dollars into ROI Next up is one of my favorites and that's podcasts. Now there are two ways to look at. Podcasts First are to create your own and the second Is to be interviewed on someone else's podcast, Creating your podcast can be great for Brand and building an audience, But if you're just starting it can take Quite a bit of time to get any sort of traction Getting interviewed on.

Podcasts are a different story. Podcasters are always looking for interesting. People to interview, Even if you don't have a ton of experience, In the online world, your offline experiences and expertise could be a great way to land Yourself a position on a popular podcast. Now, if you don't know which podcasts you Should approach an easy way to find opportunities is to look at your favorite podcasts and find Someone in your industry that has been interviewed Looking at the podcast page for Entrepreneur, On Fire, you'll see this episode with Jim Kwik.

Now, if we click through to the interview You'Ll notice, two things: The first is that the guest's name is in the title. This is very common for the podcast. Interviews. Second, is the link on the page? The host will almost always link to the guest's Home page in the show notes, Knowing this we can use a tool like Ahrefs' Site Explorer to find all podcasts they've been interviewed on So I'll enter in jAlso Set the search mode to a URL search, so we can find pages that are linking specifically To the homepage, Once the overview page loads go to the backlinks Report which will show you all of the pages that are linking to this URL. Finally, let's use the Include search and Type in Jim Kwik And to keep our results super relevant. I'm Going to set the filter to search for his name only in the titles of the referring pages, And we now have around 120 podcasts.

We can Pitch to get interviewed So filter through relevant podcasts and pitch The host as to why they should interview you and the value you can give to their audience Next on the list is email marketing. If you've ever looked into email marketing, then you've probably heard people claiming That “ email is king.'', But I promise you that once you get into it, You'Ll quickly discovers that it's not as turnkey as online gurus make it sound And don't get me wrong.

Email marketing is great, But first you need the traffic to get email subscribers. It also requires opt-in forms to turn a visitor Into a subscriber, In my opinion, email is a great long play. To build a connection with your audience and even sell high ticket items, So my tip for you on email marketing is quite simple. First focus on building your email list from day one It's important and you might as well collect Emails from interested people from the start, even if it's not a substantial list, But be realistic with your goals and as you build Your audience put more time into your email list and see how it can serve your business.

The final strategy is to use forums and Community boards, Community forums like Quora Reddit and Facebook Are great promotion blogs But before you go off and start posting links, To your product pages, there are a few things you need to understand, And these are all based around the unspoken Rules of spam First, don't promote your products or services. Pages within these groups, users on these platforms intend to learn Not to be sold to directly Instead think of these networks as a place, To share your expertise, build relationships and help others Second use links to your content sparingly.

If you're constantly posting links to your Blog and have justified in your head that this is non-promotional, then you're most Likely wrong Links can be more appropriate based on the network you're posting on, For example, Quora generally, has longer answers and linking to your content, where it supports your point is a good idea. Facebook groups, on the other hand, are a different Story, Let's say: you're a real estate agent and you Join a “ first time, homebuyers'' group on Facebook.

If someone asks a question like “ I'm looking to buy my first home and was wondering if I can even get a mortgage?'' Now, if every agent on that group posts links to their website, can you see how spammy that could get? Instead, it would make sense to post a link. To someone else's affordability, calculators or offer introductions to blenders, The point is that helping first will go a Lot farther than self-promotional content that can taint your reputation Now.

I'd love to hear from you, Which digital marketing strategy do you think Is most effective in online marketing? Let me know in the comments and if you enjoyed This article then make sure to like share and subscribe for more actionable SEO and Marketing tutorials So keep grinding away focus on one marketing. Blog before trying the next and I'll see you in the next tutorial

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