You Should Really Advertise your Content!

Content advetising and marketing written on a notepad

When designing a website and beginning your online marketing journey, content is king. Your content might better describe the services you provide, it might provide answers to specific questions that customers have, it might even have advice and tips on matters related to your services or your target market. Writing great content is as important to your site as good design, if not more important. But if you’re not advertising that content, you could be missing out on its full potential.

Improve awareness

Your content is one of the most valuable aspects of your website. If it’s written well, it’s designed to draw conversions and referrals. It’s marketing material, so treat it as such. Make sure that it’s visible. Content that isn’t visible won’t be read and if it’s not read, it’s a waste of your time and efforts. Advertising your content improves awareness of it across the board. It becomes significantly more visible, drawing in new readers and unique site users. From there, those new site users can go on to continue exploring your site and could become brand new customers. Content is one of the most cost-effective ways to turn traffic into customers, but only if people can actually see it.

Search engines will love you

The vast majority of internet user use search engines like Google on a regular basis. If they have a problem they don’t know how to fix, they will look at Google. If they want to find out who provides a specific service in their area, they will Google it. If they want to stay updated on a certain issue, they will search for it. Advertising your content well improves your search rankings, meaning that the content is more likely to appear at the top of searches relevant to what it offers the reader. But it also improves the search ranking of your website as a whole, not just that one page. That means any further content or web pages you create will benefit from the boost provided by content marketing.

Build a stronger brand

If your content is written well and provides real value to readers, whether describing a service or providing insight, information, and advice, it also has real value to the business. It does more than fill in the gaps of your website. It can be used to establish a better online presence. The more fresh, quality content you have out there, the more your business grows an online brand as a place for expert information. It builds a legitimacy and prestige through quality information that means that people are much more likely to trust the content, trust the website, and thus trust the brand. With the sheer number of dubious sites and businesses on the internet, building that trust and standing out as “one of the good ones” is crucial.

Go social

The internet is becoming a more and more interconnected experience. Now, we don’t just consume what appeals to us, we share it with the world, as well. A social media presence is almost essential for a business hoping to grow online. But that social media presence isn’t just about having accounts and talking to the community. By advertising your content on social media, you make it much easier for others to share. Share worthy content can get you significantly more referrals and conversions that direct marketing. Take advantage of the online community’s habit of sharing what they love. Craft content they will love, market it, and watch them continue to market it for you.

Gathering data

The information you gain from the analytics tracking not only those who click those advertisements but those who go on to read your content. It helps you further understand who you’re writing to, what they want, and what content strategies work best for you. Content marketing is also one of the primary ways that business build leads to later convert. In fact, companies that blog or produce content regularly generate 62% more leads on average than those that don’t. Create “lead bait” content, content that’s designed to grab the reader’s interest, and urge them to learn more about you. The more they learn about the business, the more likely they are to become partners. You can then go on to further nurture those leads with impressive calls-to-action or email marketing signups.

The benefits of advertising your content, not just your services, are clear. Content targets the market’s wants directly, improves your brand’s reputation and can create unsuspecting new customers. Let Allshouse Designs take your content to the next level and fulfill its true potential by advertising it directly to your market.

Allshouse Designs can help market and advertise your website content. Learn how by looking at our Digital Marketing and Advertising service. As always your opinion matters to us. Feel free to post your comments below or connect up with us on Facebook.

What is Bounce Rate in Google Analytics

Matt Mcpherson in the Allshouse Designs studio

Based off of our research, we found the definition of “Bounce Rate” to be the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Now why is bounce rate so important?

In my eyes, I see bounce rate as an indicator of how well your website is put together and the quality level of users that are visiting your website. Basically, If your average bounce rate is 85% this means that 85% of visitors to your site are not going any farther than that first page that they were directed to.

So what does that mean for you?

Well there are two aspects that you should be looking at when you have a website that produces a 85% bounce rate. First, is this the rate you are looking for? For example, if you have a landing page and that is the only page you want your users to visit. Maybe it is a page with a subscription button, buy now button, or a web form to fill out. You would want a high bounce rate because you are not looking for your users to go anywhere else on your website. However, If it is to high and this is where the second aspect comes in. A really high bounce rate could indicate that you are not attracting the correct users, slow load time with your landing page, or your landing page is not designed correctly to take full advantage of the user’s visit.

In a nut shell, Bounce rate is a good metric to pay attention to. We shed more light on Bounce Rate in our latest YouTube video. “Tools & Tips – Episode 4 | What is Bounce Rate?”

As always we are growing and learning everyday. This is a great post for people to add their opinions about our video or bounce rate in the comment section below. We really enjoy this kind of stuff, so your comments are really appreciated.

What’s New In the world of Google My Business

Man Yellow through a mega phone about Google My Business

So what in new with Google My Business? Well if you haven’t seen or read up on the new functions. Keep on reading, cuz I am going to tell you about them.

Posting function

The number one new function is that you can now post messages and links to your profile! WHAT!!! This is a true game changer for locally listed business. Personally, I think Google is tired of local business getting wiped out on search rankings by national companies. Makes sense to me. We have already started to use the function on our own Google My business listing. to see it, just Google Allshouse Designs. You may be reading this because you clicked on the post that I created on our Google My business listing.

Chat Function

Holy cow! You can now chat with your potential or existing clients using your texting app on your mobile devise. WHAT! That’s right! A client can now chat with your business through the listing.

Webpage function

Yes, you can build a webpage for your business. It lives on Google’s servers and is instantly connected to your google listing or you can choose to keep your own website site connected. You can check ours out here.

Let Allshouse Designs take care of your Google My Business Listing. We will fix it up, make sure everything is being used properly and create one post on your listing to get you started. Unfortunately, this does not include the virtual tour function. But everything else will be done for a one time payment of $199 USD. Just fill out our request a call back form to get started.

I wrote up few good reasons why you should have a Google My Business Listing. Please check it out. If you have any questions or concerns. Please post your comments in the comment section below.

Backlinks for Business Websites

68377750 - backlinks concept

It’s no secret that Backlinks are an important part of a successful external SEO marketing program. Now there is a lot to know about backlinks. The most important aspect to know is that you must have quality backlinks to your small business website. Don’t know what a backlink is. Learn about backlinks on our News and Updates section of our webpage.

If you are looking for super high end quality backlinks. Allshouse Designs can help you out. I remind you that they are not cheap. Contact us if you are interested.