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Online Marketing

Multiple H1 Headings: How to Handle Them for SEO & Accessibility? #AskGoogleWebmasters

Today’s question is from Marcus Chaepelli Marcus is asking. Can we have a clear answer to the question how to handle headings and accessibility? I see a lot of multiple H1’s ( all, but one are usually hidden ) out there on the web. Everybody treats it differently and stuff like the tag. So this is a pretty common question and it’s pretty straightforward.

Our systems don’t have a problem when it comes to multiple H1 headings. On a page, That’s a fairly common pattern on the web. We use headings to better understand the context of different parts of a page Having clear semantically. Understandable headings is useful in understanding any given page. However, We have to work with the web as we find it and a lot of it isn’t semantically structured at all For users.

The difference is minimal. Both kinds of pages can be extremely relevant to a question that they have In turn. Our systems aren’t too picky and we’ll try to work with the HTML as we find it, be it one H1 heading multiple H1 headings or just styled pieces of text without semantic HTML at all. In Short, when thinking about this topic SEO shouldn’t be your primary objective. Instead think about your users, If you have ways of making your content accessible to them, be it by using multiple H1 headings or other standard HTML constructs, then that’s not going to get in the way of your SEO efforts.

I hope you found this answer useful And, if there’s anything else, we can answer for you. In short, article form, please send us your questions using the # AskGoogleWebmasters hashtag on Twitter, so that we can include them in one of the future articles To stay in the loop make sure to subscribe to the blog and see you next time.


 

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Online Marketing

Google AdWords Keyword Tool – Exact Matching and Exporting – Optimized for PPC

This is uh. This is our website. I’m going to go to a home page okay. So there is the site, earth grid, calm and when I’m now goos I’m going to go into google and i’m going to type in Google Adwords Keyword tool or you can just Google Google Adwords Keyword tool. Okay. Now it gets you right into the Google AdWords tool. So this is some stuff that you probably most people, will basically just type a word or phrase in here.

What I’m going to do is I’m going to take this page right here now, i’m going to copy, because our homepage right, i’m just going to paste that right in this box under the website field. Now you can do this with any website any competitor, any product that you’re trying to sell you just pop in the URL of the website, supposing you’re selling a clickbank product just pop into you or all that what’s going to do, is it’s going to fetch all The keywords right from that site and populate the keyword list down below now.

The other thing you want to do is you see where it says broad. I want you to uncheck that and go to exact we’re going to uncheck. You have to actually click exact before you can uncheck broad, but I want you to emphasize this thing. It says exact right over here, okay and so then I’m going to go over here and I’m the type in the key. I hate these captions there we go now you see. What’s really cool is we got all these keywords? Build a website make a website domain, name, search, free web site hosting.

The next thing you want to do is go over here and search by global monthly searches, and you see web hosting. This is how many times per month, people are searching for the exact phrase. Now, if I go too broad – and I do it again – you see you have a website – 100 million websites online website, all that data is kind of useless, because it’s so broad and so vast. You probably won’t even do this. What are you doing, PPC or any kind of campaign? What I like to do is uncheck the broad and just go and exact, and that tells you exactly: okay, there’s 135,000 people searching for web hosting every month, website, design, website, templates domain names, blah blah blah blah blah all right, that’s good! Then what you can do now um, I let’s see if I can do this, I’m going to go grab all this stuff cuz.

You know, google won’t let you actually export this stuff, but you can copy that to your clipboard and then I’m going to tell you you know you want to fire up a very free tool called open office. You don’t have already have it already installed it to go to openoffice.Org, okay, we’re already five minutes through it. I’m almost done demonstrating what I was going to show you, which is really cool. This is from a 90 minute article, and this is all I learned from this 90 minute article.

So one of the things I’m working on here is delivering 10 minute. Quick BAM apply it stop this article. If you want to and go back, go to openoffice.Org and download this product, it’s a free product, it you know. If you have office, you can do that too, but it may not. You know I find that open office works better for by copying and pasting stuff. In that you like lift it from somewhere else without getting all the forest, so I’m going to go here to UM to op OpenOffice calc.

If you could also use a google docs as well fill the other key here is in there yeah yeah. You could use google docs, but I don’t necessarily want to let Google know that I’m lifting all either because all the London up – and I also what I’m trying to do – is keep a local copy of it. So, okay, so now I have my spreadsheet here and the first call of a ducking, so I could just delete that and I can expand this column out right here and now here I got all my statistics right, so I’ve got my 16 keywords.

This is how to 35,000 local 40,000 okay and now, if I want to do a PPC campaign, I now know what keywords to go after all right. So then I could save this. I’m just going to save this to my desktop and i’m going to call this a web hosting keywords and we’ll go back to that now. I’ve got now got all my keywords that I’m going to go after all right, so this is very, very useful because then the other thing is they: supposing, if you, if you’re buying a some pay-per-click ads, all you need to do is copy this column, and then You could open up like notepad, okay, paste it in right.

What happened there copy what the heck’s going on? Oh, it’s at the very bottom there. It is see that now I have all these keywords now you can grab these keywords and paste them into your PPC campaign and by those keywords, and we can do another training, how not you how to do paid advertising that wasn’t the purpose of this. I just want to show you how to use Adwords and what the distinction is now.

Why would you want to use AdWords? Well, generally speaking, if you don’t have a keyword, that’s at least like 30 or 40 thousand dollar, thirty dollar thirty or forty thousand s articles like 30 or 40 thousand searches per month. It’s probably not worth your time to write a blog post to really kind of focus on that keyword, even with PPC, alright. So on any questions I’m going to this is what I want to impart to you.

It’s a very, very simple thing. Just to summarize again number one pop in URL or you can put in the word or phrase here, but I like tears because if Dutchess all the key words right from the site. So if you’re, if, let’s say, for example, you’re writing a book and – and you want to come up with some keyword, ideas for your book will find a competitor’s book that the best seller pop those keywords in there and then use this to figure out what keywords You want to target for not just for getting your basic broad you’re, giving your broad-based keywords down and then i’m going to pick something like something in the thirty forty thousand range.

Something like you know, create a website. Okay and then i’m going to go on to the next tool with that n equal any questions before we uh that useful. Yes, that’s great, i’m sure it is alright. So, if you’re reading this article I’d like you to take action – and none of this really matters, if you don’t have a reason for using it, so if you’re selling an affiliate product, you want to use this information to buy some ads takes, you know, take some Kind of action by those ads or contact the person that sent you to this article so that they can show you a little bit more about how to do uh how to apply this to your business.


 

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Online Marketing

How To Build Your Online Presence Using a Cool Web Tool – S2 – Episode #1

First, go to w-w-w dot, maas that’s M 0 Z, dot com forward, slash local, I repeat: w-w-w dot, Maas moc that comp or slash local and Mars has been beautified once you go to this website right down or inter your business name and the zip code.

For your business, once you do that, you will see two options: the first option, if you are already listed it, will give you some type of a score like let’s say twenty percent or forty percent for local online visibility and at the same time it will give You some suggestion on how to improve that and make it, let’s say more than seventy five percent. So if you see that go ahead, do your best to fix those issues.

Moz will show you how it will also show you the incomplete content that you probably missed, and what you can do to make all of them. One hundred percent. Okay, once you do that make sure you have to log in on every listing, like you have to log into Google, to bring to yahoo Yelp foursquare. Now, if you don’t have access to those, you can actually claim them. Then we access them. Now, if you don’t have any listing basically mas said 0, your business address, your business name does not exist locally on the search engine.

Now you have to create those listing. This is very essential because when you do this, what’s going to happen that it will help you with the search engine, it will help you to get more exposure. It will help you to generate targeted leads so make sure you do that now make sure you open your world document, notepad openoffice googled office. What about the kissing me just open one and start writing down all your information.

The information I’m talking about are your business name, the description of your business, all the contact information, your phone number, business phone, number cell phone number, email, address, website, social media websites, hours of operation, types of payment that you take five to ten images of your office Or of your business of your product and the proper category basically select the proper category, each listing might have a little bit different.

So if I’m a doctor or let’s say a dentist, I’m going to pick like a new health, medical dentist and so forth. One thing I can remember that the information for your business name, the phone number, the description all have to be exactly the same. If I type let’s say crazy, ninja dentist, I have to make sure that the same sentence, if I put all of them in upper case – let’s say in Google+ and all over them in lower case on y’all, it can cause some sort of conflict.

So what I mean make sure that all of them are exactly the same. So that’s why, if you write them down on a notepad or warm documents, you can just copy paste for those of you who didn’t have the list in the first place as soon as you submit them, google, bing, yahoo, yelp and Foursquare, they will send you some Type of postcard, like within 7 to 10 days and days once you get it, take it and enter them on those listing.

There is to the other listing like citysearch and superpages. They will actually verify your information while you actually submit it so make sure you have the right phone number, because when they call you, you have to answer right away. Is it easy? Is it real, easy? Well good question? It is easy, but unfortunately it’s a time-consuming. So let’s say again: you’re very busy: you don’t have the time to do it.

You can actually have Mars. Do it for you for an affordable price and I believe they do it once every year. You’ll be surprised how much they charge. So the choice is yours, but because your local business owners – this is the basic. This is the most important thing that every business should actually do, because your customer do exist there and it does help with the search engine. Really it doesn’t really cost that much.

So please go ahead and do that today and if you need any help, let me know share those linked with me and I will basically help you until exactly. Where did you miss? Because you know I love to help and I really want you to succeed because you succeed, part of me has part of me have succeeded now. It’s your turn. Tell us, what did you use to get an exposure from the internet for your local business comment below and please share and don’t forget.

Please subscribe to my youtube blog and let me leave you with something to think about patient. It’s not the ability to wait. It is how you act while you’re waiting, Joyce mayor thanks for reading, and you have been Yusuf, I that was fake and it’s a freak on get your freak on.


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How We Designed Chrome – Designer vs. Developer #20

What you want? It’s always they want more and more, but they never use those things, and it’s really hard and quite brave thinks they know we’re going to script stuff away. There was internal talk about how chrome is built, and I think back to that time, where Internet Explorer was the dominant browser, Firefox was just was fighting and like the developer, tools were becoming quite prevalent and Safari was was, was just released.

I believe and Google designs to build a browser. So how do you start in that environment? Where there’s so much competition chrome was released in 2008 yeah, but actually we started on it in 2006, oh wow and the team at Google that started on Chrome was actually we were all working on Firefox. When I first joined Google, the beginning of 2005. The idea was to work on making the web better. One way to do that is work on making browsers better.

So we started out as a team working on making Firefox better a year and a half into it. We made the switch to actually building our own browser, and that was a big, big, complicated decision right, because you know we had already. We had been going down a certain path right. So looking back, I think or a number of factors right. First off we thought we could do a really good job, so that had to be true yeah, but also you know there were a lot of things about browsers in those days that I think created, frustrating user experience.

Yeah you got to go about going back 2006. You know applications like Gmail, yeah Maps and YouTube, and so on. These things were becoming popular and other folks were building complicated web applications like this and your typical browser. In that day, if you were to leave Gmail running overnight, you come back the next day and your browser to feel pretty sluggish and bogged down because of just the weight of these applications and so way back then we we had the idea.

That would be really nice to split up the browser into multiple processes. Right operating systems had gone through a revolution from the days of windows, 3.11 to Windows, NT and so on. Yeah we’re pre-emptive multitasking was the thing OS 9 to OS 10. Could we use pre-emptive multitasking? Could we take advantage of actually multiple processes on these systems for web browsing and seemed pretty pretty pretty like, actually seem possible? If you are thinking about a browser from scratch? Yeah I mean in terms of like the UX of again is like going back to the beginning of like browsers or the browser’s of that time.

It reminds me a bit like search before Google’s like search was basically portal sites and the search input field was like almost the most least important thing, but then Google came along. It’s like Nana, that’s the wrong user experience with when chrome came about. It was quite radically different because I know remember this phrase is a Content, not crime, yeah um, so just making that kind of UX decision of like you know, because it was all toolbars and remember when you install anything everything.

It’s all fact you back, then, is very common to find a user with internet explorer and they had installed multiple toolbars. So it’s not just one tool: Bartlett, multiple tours and there’s it’s great absurd. Screenshots of people was, you know those browsers had like five toolbars and it’s not a lot of room for the content right. So one of the things with Chrome’s content now chrome idea was to really remember that the whole point is people want to engage with the web application of the website.

The web content and the browser site try to get out of the way just facilitate helping. You use the web, and so even when we designed the extension system, we resisted the idea of having a first-class way or proper way to do toolbars or sidebars. We really didn’t want extensions over you really. You know using up screen space when that screen space to users really want that for the content. So we designed things, like extension buttons.

That would be the primary access point tried to guide things in a way that would um preserve that notion and even the UI of chrome itself. We tried to keep it very minimalistic. We you know we spent a lot of time in the early days. Thinking, if we’re going to introduce another browser, it’s got to be so awesome right, it’s got it and what does that mean? It’s got to have like the most amazing features.

It’s got it like have a whole new take on browsers. It’s got to be radically different. Ui, surely that would be the reason why we’re doing this right yeah, but in and we tried many different things: putting tabs on the side. You know fancy user gesture kinds of things, Mouse gesture types of things I mean none of that really felt right, and we can do that process. We came to realize what what actually we were doing and what really would set chrome apart is that as a browser, just works better yeah like creating software.

That’s not frustrating is actually hard to do yeah, and I think users appreciate it and so started to think about it, and what does that really mean for us? It was like all products should be pretty simple right should try to try to come up with elegant UI choices. Keep it simple: it should be performant but, like I said, browsers, browsers, have a history of being janky and not well-behaved, and and and you, the user has an expectation when they click on something, especially when it’s the chrome of the UI and when it’s the the Browser UI, they click on it.

They say close this tab. It should close right away yeah, you know par for the course. Those days was. You click close that click to close that tab, and you see you might see a beach ball on Mac, os10, yeah or nothing happens on Windows. You start to see the application not responsive problem right, but in chrome, because we went with this multi-process architecture. We were able to guarantee that if you click close on the tab, it’s gone yeah and those are examples of like responsive UI that you know.

Sometimes, when we talk about performance speed, we mean like how did welded perform on a benchmark, but a lot of times. It comes down to like was experience, smooth, responsive to the user input. Did it actually do what the user wanted it when the user wanted it, that kind of thing, so, simplicity, speed. We also put a big focus on security and stability, so we had these four s’s yeah, and that was the thing that we just repeated to ourselves: if you’re not sure what to work on work on one of those things.

Yes, work on making a simpler design work on making a more performant work on making it. You know more secure so and really with security we mean making it so users feel safe on the web. I feel in control of their privacy. They understand what’s going on, but also that it’s the system is protecting you from malware and so on and again our multi-process architecture not only helped us make something more performant, but also something more secure, a browser more secure and, finally, it helped a lot with stability.

We knew that starting from scratch, with a browser that might actually be the biggest concern, is it going to just crash? Is how do you? How do you exercise enough of the browser in your testing to know that you’ve got it right? We based the browser on not on Firefox, and we based it on WebKit, which is what, at those days that was Safari 2.0 Safari, 3 had just come out and WebKit Safari was known to not necessarily be the most compatible with the web right.

Modern web standards, driven by Firefox, were just becoming a thing. Internet Explorer has had a lot of quirks about it. Internet Explorer 6.0. A lot of quirks, especially thinking about like flowed yeah, that with the flow, though we had a box model. All these things were very impactful to like how web pages were built. If a developer was testing a lot with Internet Explorer, there would be the quirks that they would code to if they were testing.

A lot was Firefox we’d, see that and the Safari it was like. Well, probably, they weren’t testing with Safari, and so it was a big challenge in a big fear. When we launched Chrome, is it going to just crash all the time yeah? How are we going to? How are we going to manage that? So we put a lot of effort and in fact that same issue in forms like our choice of the user agent string. If anybody’s seen the user agent string of Chrome, it’s kind of hilarious because it mentions ever every browser ever since chrome came along.

And that was part of navigating this whole like does it work conundrum we always taught in software development and UX, add more features, because more features means more value, so I mean: was there ever pushback or was there like a fair, maybe we’re taking away too much From the browsing UI, we certainly ugly launched, and it originally chrome, without an extension support, and even the bookmark manager when was was, was revised quite a bit.

I’m going to post the initial beta things like this, so we we intentionally went with a very minimal approach, but we also really encouraged the team to try a lot of things with the idea that, knowing going into it that we would probably throw away things that Aren’t good yeah, that was the I don’t know the mantra if you will like. Let’s just try a lot of stuff and if it doesn’t work it’s okay, we just throw died, it’s not the end of the world.

We don’t have to ship everything we dry. I think that was really liberating and really helpful, because there were a lot of folks on the team who had different had had interesting ideas and and it’s empowering for people to try stuff. But it’s also, you know appropriate that we, we don’t just say because we built it, we should ship it looking back. What would you say were the best decisions you made and also for two part.

What would you regret in terms of like oh yeah, things that you did, that you’d wish you hadn’t? I mean you can also I’m an engineer. I was definitely an engineer at those days and I feel really good about some of the decisions we made. As an engineer from an engineering focus, you know we really put a lot of. We talked a lot about how important was that we were building a product, not building a platform.

I mean ultimately is a product that carries the web platform, but what I mean by not building a platform is that sometimes there’s a temptation as engineers to go off and build framework and and tools for creating the product that you’re actually there to create you. And we really resisted that a lot tried to make sure that we focused all as much of our energy on like actually building a browser which was very helpful to make sure that that that’s what we did so, for example, we said first we’re just building a Windows browser – and that meant, let’s just use win32 straightaway, all the Microsoft API is not looking for any cross-platform toolkit framework to build our UI.

Yes, one day we’ll bring this to Mac one day, we’ll bring it to Linux. You know, and so on, but like for now we’re just building a Windows application and when we went to finally build a Mac product a product for us 10, we told some of the engineers at Google. We said hey, you want to come work with us. We’d love for you to build the best browser for OS 10, and we want you to approach it. The same way that we approached building for Windows, which is all the UI, should be cocoa.

It should all be native, and we want you to have the freedom and flexibility to both embrace the native operating system primitives, but also move quickly as those primitives change, as the iOS evolves. So, let’s build a Mac focused product again with this idea that it’s we’re building product on a platform for building browsers, but what ends up happening as you do this and we did the same thing with Linux.

What ends up happening as you do this? Is you know we start to realize. We were coding same thing three times, yeah right and later on. Things like Android came along and iOS and Chrome OS, and so our world got a lot more complicated and what we ended up doing is, or is this arc from the singular I’m building a product to I’m starting to build platform things that helped me build that Product across and different platforms, yeah and that came afterwards – and I think that was actually somewhat healthy in a bit it.

To a certain extent. I kind of have some regrets that we built Chrome so much as a monolithic product. So while there is some code structure, that’s healthy and good, and – and there is somewhat of a layer cake, if you will there are – there – are some cuts that some some extra layers in the cake that should have been there. And now we have a lot of complexity because we didn’t make some of those cuts earlier.

We didn’t modularize necessarily as much as we should have. But again I think that came from that that focus some were just building this product and he does. I don’t need to be extra. We don’t need all that extra modular modularity, and now we find ourselves wishing he had a maybe done a little more, a little more forethought on that. What would you say, the decisions that were made that were actually really good to the success of a break, yeah yeah, so design examples in engineering examples.

There was this one one concept that was came up very early, which was – and we wrestled with this a bit. So the content area of a tab right, we started with the idea that there are some. We will actually have some browser UI that lives in the tab. So, for example, when you open a new tab, page there’s there’s some content shown to you, suggestions about things. You might want to do yeah. We started out building that natively and we started to find ourselves discovering an uncanny valley, because development users have this expectation that things inside the tab behave like web pages.

But building that not using web technologies meant that some things were subtly not right: yeah selection, behavior, wasn’t there context menus? Not there and the same. You know just things were subtly different, and so we scrapped that and we built the new tab page using web technology, and now it fit better everything we didn’t have all those little niggling little bugs you just felt natural. It felt natural it fit with the product.

On the flip side, we had some dialogues and some of those dialogues, mostly they were built natively, but a few of them were built using web and they never felt quite right, and so then we came to this. Discover that, like, let’s be opinionated about this, if it’s a dialog, it’s done natively and if it’s in the content area, it’s done with the tab, and then we avoid this sort of uncanny valley situation.

When chrome came out, there was a designing for best viewed in Internet Explorer, 6 yeah, and it’s interesting. You say like at the time. Webkit was not the priority of web developers. Now, we’ve shifted 10 years later, we’re seen best viewed in chrome or best viewed in WebKit browsers. So there’s this constant fear that we’re possibly entering back to the past, where, if, if, if development stops, then users and like the web technology becomes like a stagnant, oh yeah, that’s a great question.

I think that oh there’s a couple different things that happen with ie6 right, so, first off Microsoft stopped evolving the guys and we’re not stopping evolving api’s. We our mission, is to make the web better, and so it continued invest in that and the way we invest in that is, it’s very important to work with the standards community, the other browser vendors in particular and web developers, so that we get it right.

One of the dangers of shipping an API, if you’re the only one, only browser shipping it is that you might come to find that there’s a better way to do that. Api, yeah, a better design and then the end result is we’ll be tempted to ship. The new design as well the better design, but we won’t we’ll – have trouble leaving behind the old design so now we’ll ship, two ways to do something yeah or in the worst case three ways to do something.

If you look at CSS gradients, you will see. There’s multiple ways: yeah – and this comes from this – this this phenomenon. Where browser ships it early, then they learn that oh gee. I wish I’d done it differently and then they ship it that way too, and then oh yeah. I wish they would do it differently and they ship it that. Finally – and so you end up with a multitude of ways to do things in the web platform, gets really complicated and we don’t want the bad develop web developer to be thrashed by all of that.

Right, we want to keep it simple and make sure the api’s work well, so we want to do our do a good job, and that means spending time with other browser, vendors spending, time with web developers, learning understanding all the use cases and being very deliberate in The standards process, but we should still be able to ship something. Finally, and sometimes we do have to take some calculated risk yeah right.

Sometimes we are the first browser to ship an API, but we hope to do that in a way that stands the test of time, you’re looking for pain, points and you’re, trying to understand the why it is that people have these problems so that you understand their Mental model and you avoidable, designing in that way again.


 

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Online Marketing

How do I Rank in Maps?

Com followers, my name is ty Kilgore. Today, I’m going to be answering the question: how do I rank and local search or how do I rank in maps? Local SEO has been something that’s really taken off in the last year to year and a half and the search engines are putting more emphasis on the users to fill out the information than ever before. So I’m going to talk about five different things that you can do to rank in local SEO.

The first thing is that you want to make sure that if you want to show up for localized terms that you have a business address and a phone number that is local, so, for instance, if I were wanting to show up for a term in Lawrenceville Georgia, I would need to make sure that my business was located in larval Georgia and that I also had a phone number. That was local point number two is that you want to build out citations.

One of the main things that you want to build out is there’s many different popular citation sites out there, such as Yelp citysearch, yellow book insider pages superpages. The list goes on so essentially what you want to do is make sure that you have all of those local citations built out, and you have all the correct information listed there. The third thing that you want to do is you want to claim your local business on Google Places are being an owner, verified listing will rank higher than a non owner verified listing.

So it’s important that you claim that listing and you fill out the proper information on google or bing and they send you the information to input so that you own that page. The fourth bullet point that I would talk about is link building. You want to link bills pacifically to those local listing on google or being so that you have different things that are pointing back to that actual page. The fifth thing that I’ll talk about is also very important is actually getting reviews.

We live in an age where everybody wants to find out what everyone else thought about a product or service, and no more is that important than in local search. So if you have customers that are satisfied and that actually enjoy your product, encourage them to go online. Fill out a review about their experience, that will also help people that come to your site to learn more about what other people think.

Hopefully, these five things will help you in your local SEO, search


 

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Online Marketing

How to check for accessible colors — A11ycasts #17

Really Really different, Whereas if you take two colors that are very Close together on the color wheel, it ’ s, going to be harder to tell the two apart Now the reason why this is important in web Design is because often times our whole goal is convey some information to the user, usually Through text and images, But if the contrast of our text is a little Too subltle and too mixed in with the background, it might be difficult for the user to read.

The page and that might sort of degrade the user experience. So what I wanted to do today is walk through Some of the process that I use to sort of check the page and figure out if it has appropriate Contrast and how to tune it up if I find some issues But to start follow me over to my laptop And I have a little presentation that I want to show you It kind of walks through how we measure contrast.

On the web, So here I ’, ve got a set of text boxes on A white background, and up above you can see, I ’ ve, got these numbers up here for some Contrast ratios, So I ’ m measuring in terms of luminance The difference between this foreground color and this background color Now on the web. We actually have guidelines That try to instruct us what our contrast minimums should be So the web content accessibility guidelines, In section 1.

4.3, they say for body text: you want to aim for a contrast: ratio of around 4.5:1, for, like smaller text or your general body copy For larger text, something that is 14 point. Bold or 18 point you can ratchet that contrast ratio down just a little bit to 3:1. So if we go back and we look at our image – Of contrast, we ’ ve got these first. Two examples would meet that minimum contrast requirement.

So this one is just pure black on white, so its 15.9:1 Thats really high contrast. This one is a little more of a subtle grey But we still have 5.7:1, which is pretty nice. These last two, though, are just a little too Low contrast, so they wouldn ’ t quite meet that requirement. We can also actually bump this up, though Theres a enhanced contrast recommendation in the web content accessibility guidelines, As well So this is for situations where you know you Might have either an older audience or a low vision audience.

In that case, we can bump the contrast ratio. Up to 7:1 or 4.5:1 for the regular body text. So if we go back – and we look at this example – Here, really only this first one would meet that enhanced contrast, ratio requirement So consider who your audience is going to Be when you ’ re, building your site or application, and that can help decide where you want to Aim on the contrast ratio scale, I use a number of different tools to try to Figure out, if I ’ m nailing those contrast, ratio, minimums And actually my friend Louis, has done this Really cool thing where he has put together this accessibility testing for the web handbook.

Called OATMEAL, which stands for Open Accessibility, Testing Methods for Experts and Lay folk. He actually has a whole guide in here about How he measures color contrast and the folks on his team do that, And so we ’ re going to kind of follow this Guide a little bit, We ’ re not going to use all the exact same Tools, but this is a really cool methodology that you can check out and use in some of Your own apps to maybe figure out your process, So what I ’ ve got here is a website called The accessibility blog and we ’ re, going to follow two of the steps in that OATMEAL Guide doing a sort of semi-automated check using a tool like aXe And then we ’ ll, do a more manual spot.

Check using a WCAG, color contrast analyzer, So starting on this site, the first thing: I ’ m going to do. Is pop open, my DevTools, I ’ ve already installed the aXe. Extension For Chrome, If you actually check out our previous episode, On A11ycasts and I’ll leave a link to this down in the show notes we covered all the different Ways that you can install aXe on your system, So I ’ m just using the extension for Chrome Here – and I ’ m just going to open it up and check out this page and hit the analyze button, And you ’ ll – see that it tells me over here.

On the left that I have a few elements that do not have sufficient color contrast, I ’ ve. Got about 7 issues here: It ’ ll! Try to give me a CSS selector to the Elements that need some work, but there ’ s an inspect button that I often use to just Inspect the element in the Dom – and I can scroll up and say who exactly is this Alright, so we ’ re starting of with these Little anchors up here in our navigation – and this is one those areas that I see a lot where It looks like we ’ re, actually pretty close to having good contrast here, but we ’ re.

Sort of on the bubble – it ’ s, a little unclear. Are we hitting that or not So? What I ’ ll often do. Is I ’ ll. Take this Foreground color and I ’ ll, take this background color and I can use another tool this one That I often use is called Lea. Verou: ’ s, Color Contrast Checker, so I ’. Ll also include a Link to this down in the show notes, And then we can just drop in our foreground.

And that background color, and we can see that the contrast ratio of these two is 3.6 So its not quite where we want to be for smaller text Again, we want to bump that up to about 4.5. So this is an area where I know that I need To go back, and since I also have some of these elements right here that are even lighter, And since I know that this is pure white text – and I can ’ t make it any brighter, my only Real option here would be to make this header bar a darker blue, so that all three of those Links pop a bit more Another thing that we might notice in our Tool, if we step through some of the options, is that we also have areas down here like This little sub-heading, which we ’ ve, got a kind of subtle, grey on white thing, going On and again we can take that into Lea Verou: ’ s, Color Checker and we can figure out.

You know, Are we on the bubble One option if we want, we can make the text Bigger so we can maybe hit 3.0 contrast ratio That ’ s one option we just make the text Sort of larger, if we ’ re on the bubble Or we darken the foreground text because The background is pure white, so we can. ’ t really make the background any lighter, So we can go through and we can work through. Our CSS and tune those colors up and that ’ s really what a tool like aXe is doing It.

’ s actually, looking at the CSS values, For background and foreground, But there are some situations where a tool Like the aXe inspector is not going to be able to tell us if we have contrast issues And that ’ s in situations where we don ’ t have clearly defined foreground background. Colors So, for instance, over here on the right, I ’ ve, Also got this advertisement, and these are pretty common, where you have some text over An image background and the text itself might even be an image right So for a tool like aXe.

It can ’ t pick out. Two distinct foreground background colors, so we ’ re going to need to use another tool. To figure out, if we have contrast issues over here, So the tool that I like to use is the WCAG 2.0 Color Contrast Analyzer, It ’ s, another Chrome extension and I ’ m. Going to warn you, it ’ s a little bit buggy, but I ’ m going to walk you through how I Use it and maybe point out some of the issues, so you can work around those, But basically what we do here is after we ’ ve.

Installed the extension we ’ ve got this extension up here in the top right click. On that, What I found to be sort of an issue here is On retina monitors, if you try to tell it to analyze a region and you select a region, It ’ ll, be sort of off Like it sort of zooms in and it doesn. ’ t. Seem to be able to handle retina that well, So, instead, I ’ ll tell it to capture visible Content And what this is going to do, you can see That it ’ s already sort of zoomed in what this is going to do.

Is it ’ s going to try To scan all the pixels on the page and it ’ ll highlight the contrast between that pixel And the ones next to it, So you can pick out those areas that have Low contrast, While it ’ s scanning, so it will take a while Right, it ’ s, only up to 27 %. So far, so I can walk through some of these settings for You, though, So the first one here is asking us what level We ’ re measuring at So again.

I mentioned that we have the minimum Contrast ratio of 4.5:1 or we can take it all the way up to the enhanced contrast ratio. Of 7:1 right So again you can choose your target there. Then there ’ s. Also this pixel radius option And at first I wasn, ’ t quite sure what this was for by default, it ’ s set to one. So it ’ s. Going to compare the two pixels next to each other, but it goes all the way up to 3 Often times when we ’ re working with text.

On the page, it ’ s, not a clearly defined. The text ends here and the page starts here. Instead, it ’ ll, do a sort of anti-aliasing Thing So if we go and we look at the image of our Text this D: here it ’ s, actually sort of three colors. So we ’ ve got a couple greys and then the Solid white and that ’ s, what forms the body of that character When it ’ s, asking us what pixel radius that We want to use it.

’ s, basically asking us what sort of anti-aliasing range do you want? To accommodate, for So what I do is I tend to set it to 2. That way I can analyze a couple pixels next To each other, Alright cool, so it looks like it just finished. And what it ’ s doing here? Is it ’ s drawing these white outlines to show us areas of high Contrast And any place where it gets sort of noisy Kind of like right in here we can tell that we have slightly lower contrast If we go over and we look at that ad, we can See that yeah we definitely have some issues here So up at the top, where it says developer.

Friendly, it seems like it: ’ s, doing ok.. We can toggle this mask on and off. So when We hide it. We can see that when we get to the body text inside of this ad, it actually Is even more translucent than the header and when we get down to the bottom and it Mixes with that background, it ’ s, really really tough to see. So this is an area where we know we might Have to go back to the designer and say “ Hey, I can show you this and I can definitively Prove that there is a contrast issue here, and this is a place where we need to maybe Tune it up Either give the text a backing, so it pops A little more or figure out if we can use a different background image, something that Doesn, ’ t interfere with the text as much ” So yeah using these tools and using a guide.

Like OATMEAL, you can, through you, can analyze the contrast for your site or application. Maybe look for problem areas tune. It up make sure users have a better experience That about covers it for today. So if you Have any questions for me, as always, you can leave them down below in the comments Or hit me up on a social network of your choosing, As always. Thank you so much for reading. And I ’ ll see you next time.

If you want to learn more about color contrast, We ’ ve got some additional articles. You can check out in our playlist Again thanks for reading and I ’ ll see You next time,


 

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Online Marketing

Planejador de PALAVRAS-CHAVES do Google | Tutorial | Rejane Toigo

Ala social media e pessoas que Trabalham com as redes sociais, seguinte, henrique, fala, uma, coisa, muito, importante, Hoje que diz respeito às palavras chaves do beijo e precisa usar palavras chaves Do google quem anuncia no google, quem, faz, post blog não, cara, pálida, precisa Usar o planejador de palavras chaves também quem usa, as redes sociais, como Assim as palavras-chaves interferem na rede social presta atenção que eu vou te Contar todas a milonga quando você vai falar nas redes, sociais, sobre, um, assunto, Por exemplo tinta de cabelo, sim você vai falar você, vende, você, tem Uma loja de vender tinta de cabelo e aí você precisa desenvolver conteúdo, para, o Seu instagram pelo seu facebook, em nossas, foi, o clube, mais, importante, ainda, Mas você precisa desenvolver conteúdo pra vender os produtos da sua loja Qualquer primeira coisa que você tem que entender sobre, o seu conteúdo para Começar produziu de que forma as pessoas procuram esse conteúdo elas vão procurar Dentro da igreja procurar dentro não necessariamente porque, a gente sabe que A diferença entre o google eo youtube e essas redes sociais como, o instagram Facebook é que no instagram e, no facebook as pessoas escola não, o seu Feed e vamos recebendo a li para 1 quando alguma, coisa interessa, a elas Já, no google e no youtube as pessoas vão lá procurar por algum, assunto e aí você Programa o seu conteúdo de acordo com o que as pessoas estão procurando e pô-lo Youtube entrega na mão de quem procura aquele conteúdo que você produziu essa é Uma diferença básica porém se você entender muito bem como, as pessoas estão Procurando um assunto, no google, ou seja, quando, você, coloca, lá, tinta de cabelo; no Google eo google preenche a continuidade da sua frase ele fez, isso de acordo com, Que as pessoas já procuraram com, a frase longa que as pessoas já procuraram então Se você utilizar, o planejador de palavras chaves para saber que frases São essas que as pessoas procuram sobre, o seu assunto Você pode utilizar essas frases que só são familiares das, pessoas porque elas Estão procurando dessa forma nas redes online do seu conteúdo tanto, no Instagram quanto no facebook e olha que lindo as pessoas vão prestar mais Atenção nos seus posts, se aquilo talvez com, incidir com que elas procuraram, no Google hoje olha e não é procurei, no google como pintar a Sobrancelha com, rena e casualmente eu vi, essa mesma frase que eu digitei; no Google no perfil da loja de tintas de cabelo que eu sigo não é lindo então Cônsul magnânima como sou, pessoa generosa, eu fiz, o seguinte eu peguei uma Aula sobre o planejador de palavras chaves que dioninho que é o responsável Por esse segmento aqui dentro da equipe produziu para os alunos do criadores de Conteúdo e vou disponibilizá la como, uma espécie de amostra grátis do meu curso Aqui pra vocês então do primeiro comentário e na descrição desse vídeo Está um tutorial sobre como utilizar, o planejador de palavras chaves para Identificar de que forma que o seu público está procurando, o seu assunto Nos buscadores do google isso é muito rico isso é muito importante e qualquer Pessoa que trabalha com, qualquer coisa, no meio digital deve, saber usar, o Planejador de palavras-chaves pra confeccionar, a sua estratégia de Conteúdo, a higiene mas não sei como, confeccionar Estratégico de bom né então é porque você não é meu aluno ainda porque se Você fosse nascer já saberia de tudo, isso então, cara, pode, ser, para resolver, Esse problema de estratégia de criação de conteúdo de forma rápida e Inteligente já sabe que existe um curso com, a tia Rei: aqui chamado criadores de conteúdo que eu também deixa a descrição em todos Os meus vintes então gente ninguém mais produz conteúdo sem perguntar por que o Google o que é que as pessoas estão procurando a respeito daquilo Valeu então já sabe terça e quinta, estamos aqui, debatendo, todos, esses Assuntos do universo do marketing digital às, vezes, coisas de Neuromarketing e muitas vezes coisas de marketing de conteúdo, como foi, o caso Desse vídeo tá então um beijo lá escreve, no canal, se não está, inscrito e me Aguarde que venho sempre com, nove nac, beijar, carreira


 

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Online Marketing

How I do an accessibility check — A11ycasts #11

So today I thought it’d be fun to go through my process for doing a simple accessibility audit a lot of times I have teammates or even like third party partners who reach out and they say hey. You know. I’ve got this site that I built, I’m not deeply familiar with accessibility, so can you give it just a once-over, and let me know if there’s any sort of like major gotchas I should be looking out for so I wanted to cover my process today.

This is not, you know, an exhaustive review or anything, but this is generally the stuff that you can do to find some obvious high level issues. So, if all the way over here to my laptop, usually the first thing that I do on any website, I’m going to use webbing as an example here, webbing is an awesome site for web accessibility. Usually one of the first things I do one on any web site is: I want to ensure that I can navigate using the tab key on my keyboard and that there are discernible focus styles, as I move around the page, so in the case of webbing, if I start tabbing through here, you’ll, actually see the first thing that it does the very first time I hit tab.

I get this thing called a skip link up here in the top left hand, corner skip links are super useful. You know on sites where you might have heavy navigation. You want to let the user skip immediately down to the main content, so webaim implements the skip link. Some other sites, like github, have skip links. If you actually go to github and hit tab, you might notice, it says, like you know, jump to your repositories or whatever so skip link is kind of a cool thing to look out for, but then, as I’m tabbing around the page, I want to make sure That I see a focus ring on different elements on the page now web aim actually does a cool thing here, where they animate their focus ring.

So you can even see it moving across the screen, which is pretty cool. They highlight their focus States. This is, you know, just about the best link, a tab focus behavior. I think I’ve ever seen really, but I just tab through the site, and I make sure that you know I can reach everything that is interactive using the tab key on my keyboard right. So that’s step one tab through your experience, so the other thing that I like to look out for is, as I’m tabbing around the page.

I want to make sure that there’s no off-screen content that can accidentally be focused so follow me over here. I’ve got this. This material design, Lite sort of like template site that the the team has created and notice that it has this sort of like sidebar over here and, as I’m focus moves into that sidebar right now. Let’s say I shrink the page a little bit right. So it’s totally possible that someone could have their browser this size on their desktop and let’s try it and tap through this now.

So I tab through this write. My focus is over here on the top left or sorry top right in that search field. Now it’s on that button. Now, as I’m pressing tab, though we don’t see the focus indicator, it’s as if it has disappeared and we keep tapping, we keep chatting and eventually it’s going to show back up. Ah did you see it down here at this? Like read more button, so what was going on there? Well, if we expand again, we can see that actually, what was happening was focus was sort of hidden in these off-screen fields was over here in our side nav, and so I see this on a lot of websites, and this can trip up.

You know anybody who’s using a keyboard to navigate and I can come trip up mobile screen readers because you have something off screen, but it’s still in the tab, water, it’s still focusable, so a screen reader might travel into those off screen elements. You know you might have dialogues off screen, you might have side nav off screen and you don’t actually want the user to be clicking on those during that current state.

So that’s another thing that I look out for. I want to make sure that people are disabling off, screen, interactive content, making sure it’s removed from the tab order. The next thing that I look for is I want to make sure that I can do kind of like a simple navigation of the page using a screen reader, so for this demo, I’m going to use the shop app by the polymer team. This is a pretty cool site that I work with that team, a lot to try and make sure that this was a good, accessible experience.

So, in the previous few episodes we covered how to use NVDA, we covered how to use voiceover on a Mac. I really recommend all web developers familiarize themselves with the basics of at least one screen reader just so they can quickly move through a page kind of like what we were doing with the tab key – and this is just sort of like a sanity check to make Sure the screen reader can actually like land on controls and they’re, announcing things that they should.

So let me turn on voiceover and all kind of like move through this page quickly, to show you what I mean by that all right. So I’m just going to use the vo Keys to kind of like quickly move through some interactive stuff visit, link, home link, shopping, cart, zero items, link where link ladies outerwear link men’s t-shirt. I might you know, try and move down to like Lane section. I want to land on an image right.

I want to make sure that that image has alt text. That’s really important a lot of websites, especially like e-commerce sites and things like that, you’ll move through and because they haven’t provided alt text for any of the images it’ll oftentimes just read like the file name for an image. So that’s another thing that I often look out for as and as I’m going through, this phase, you know, did the the person building the site use proper, alt attributes.

I also want to make sure that if there are custom controls like buttons and things like that, that have been implemented using either custom elements or using like divs with a bunch of JavaScript, that those are interactive with a screen reader. Okay, so we’re on this drop down, it says size collapsed, pop-up button. Let’s try and use voiceover to interact with this, so I’ll click on it. Okay, it’s reading me the number of items, and now I want to use just like my regular arrow keys to move around inside of this control.

So up down right, left right things like that, so go down to extra-large, hit inner right. Okay! That’s something that I look for right. Any custom control is working as I would expect with the keyboard. The other thing I know about this site is when I add something to the cart. It’s going to sort of add like a little sort of a like modal pop-up type thing that’ll show up on screen, and so I want to make sure that the screen reader user is notified of that, possibly by moving their focus into that item.

So let’s do that item added to the cart added to cart for items interact without it took our view. Cart, don’t close dialogue voiceover off, so you can see that when the item was added to the cart, the screen reader focus was directed into that thing. That just slid out on screen, so I know the way the polymer team is doing this, if I recall, is they’ve got something in there with the tabindex of negative 1 and they’re, focusing that element just to direct our focus.

So that’s another thing that I read out for making sure if, if something is being dynamically added to the page, that focus is directed to it. So that’s a quick pass that we can do with the with screen reader. The next thing that I do is I try and check the page structure, so I wan na make sure that the page is using appropriate headings and that there are appropriate, landmark roles or landmark elements on the page, because those help with screen reader navigation as well.

So, let’s look at something like Wikipedia which does a really good job of this. So I’ll turn my screen reader voiceover on Google and what I often do is I just opened the the rotor inside of voiceover in NVDA. There’s the. I think it’s called the web elements thing. I think we showed it off in the last episode. Basically, it’ll give you kind of an outline of the page in voiceover. You can open it by using a ctrl, alt or a control option you and just hitting, left and right to menu all right.

So we can see all the headings on the page. We can see that they’re doing a really good job of using. You know. H1. H2, h3, going all the way through the hierarchy of headings they’re, not just mixing and matching H tags based on like the size that they are, which I see a lot of developers do, which can generate kind of like a broken document outline for the screen reader. I want to make sure that when they’re using heading tags they’re using it to basically build the skeleton of the page, so you know we can right move through this content in a sort of a logical way.

So if I wanted to jump down to this, the section I can easily do so. The other thing that I look for again is is landmark elements. So, let’s, let’s go back and look at webbing, so webbing does a really good job of using landmark elements on their site. So again I open my web Roder. I look for landmarks and here we can see that there’s things like banner navigation search main. So if I wanted to bypass all the navigation and get right to the main content, I can do that right.

So that’s another thing I look for you know there are sites out there, which really don’t include many landmark elements at all and again, that’s sort of an efficiency feature that you can very easily add in use, use main tags, use, nav tag or use like you Know, role attributes to create those landmarks, somebody users who use screen readers can, you know, just navigate around a lot faster fashion, so that covers a focus that covers basics of screen, readers that covers headings and landmarks.

The next thing I check for is color and contrast. I want to make sure that you know if someone who might have a low vision impairment, it’s going to be able to discern the text on the page. So again, you know looking at a site like material design lite. This is a really attractive website, but there are areas where I think some of the texts could be a little low contrast and maybe a little difficult to read.

So there’s a really great Chrome extension that you can install on the Chrome Web Store. We can look for axe extension, so acts like a like a chopping axe right, so this is by DQ systems, and basically this is a simple extension that you can add to Chrome, which will sort of run an audit against the page and flag. A number of accessibility issues, but one of those is color and contrast. So on this site I can just open my dev tools after I’ve installed that audit.

You can see it’s right here in my dev tools panel, there’s this big analyze button. So I click on that and it goes through. It looks at the page and can tell me right here that there are some elements which need better contrast. So I click on that and it’ll actually give me kind of like a path to reach that element in CSS. I can actually even click on it and it’ll highlight that element in the dev tools for me.

So, in this case, for instance, this might be a little hard to see, but maybe I’ll try and boost the page. But you can tell that uh that these footer links down here right where it says right under this github logo, wears like web starter kit and help. These are low contrast texts that the audit has highlighted for me. So that’s something that we can read out for. There’s another extension: the let’s see the the chrome, accessibility, dev tools extension here we go so we’ll include a link to this as well.

It does very similar stuff to the axe extension, but one of the nice things that this extension does is when you highlight something that is low. Contrast it’ll actually give you a color suggestion, so it could be like you know. Maybe if you make the links, you know this different hex value you’ll be able to meet the what tag minimum. So, let’s see if we actually highlight these guys right here and then our dev tools, I’m going to go to where it says, accessibility, properties and see right here, lists this warning for contrast, ratio and I can actually click these color values.

And it’s very subtle, because this one’s actually like almost perfect – it’s not quite clicking these little sreades will actually change the text. Value on sites and it’ll apply an inline style for you, and that way you can see. You know what a better alternative color would be. The last thing that I try to do after I’ve done all of this is I try to recommend that you know whoever is building this site, integrate some excessive regression testing into their build process.

Again, if we go to github and we look up acts core, so this is the library that powers that axe extension, but you can also use this library as part of your build process right. So, as you’re running your automated tests, you can have a sample page. You can have axe core, look at that page and flag in accessibility audits, and you know those could then call your tests to fail. At which point you know you got to go back and you got to fix those issues.

Okay, so we we’ve covered a lot, but this is basically how I do my accessibility audits, it’s by no means exhaustive, but on many of the websites out there. This is how you’ll catch some of the major issues that folks need to work on. That can take their experience from totally broken to. You know at least sort of like a decent baseline experience for folks. If you have any questions, as always, you can leave them for me down in the comments.

Otherwise, you can contact me on a social network of your choosing, as always thank you so much for reading so yep hey. If you enjoyed this episode of alley cat, you can always catch more over in our playlist or click. The little subscribe button and you’ll get an email notification whenever we launch new stuff on the blog, as always, thanks for reading


 

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Online Marketing

Google Places Domination- (Local Search) Local Place Profits Webinar Replay

Here’s the agenda: this is what we’re going to go over in this webinar. A brief Google Places basics. What not to do reviews using the review triage system, the best use of coupons, QR codes, building your business and then, if we have time we’ll, do some question and answer so.

The first thing I want to show you is exactly what a what Google Places is and what it is not so in this in this screenshot here, what you see is at the top. What you see is the paid listings so paid results. This is google pay-per-click. If you look at this third listing here, you can see that autumn journey hospice is actually using their google places listing or their their actual address, as an extension to their google adwords, and so that way their phone number and their actual citation shows up in their Google adwords campaign and that’s also called google boost, so there’s a couple of ways you can do that, but that gives them the blue a on the map and then, if you go down here a little bit further you’ll see that now we’re into Google Places – and You can see that these are the top seven listings.

This is what we call the seven pack abcdefg. This is a seven pack, and this is where you want to be so all of our local businesses want to be in the seven pack for their local area, and that’s where you show up at the very top of the Google search page – and this is all Natural, these are not paid results. If we look over here on the right hand, side you can see that there are some paid results underneath the map on the right hand, side as well, really the focus for this webinar is this right here.

This is the seven pack, and this is where we want to be so now. If we actually look at what a Google Places page looks like we can see here that whoops, we can see here that eminent home Healthcare has a very good Google Places, page they’ve maxed it out with pictures. They have a article. They have lots and lots of reviews coming from everywhere from citysearch from superpages from all kinds of different things, so they have reviews, they have maxed out their listing, they have citations and all kinds of good stuff.

So this is an example of an excellent and very well done. Google Places page – and this is what everyone should strive to have – is something that’s maxed out completely put together correctly. Just like this. This is the bottom of their Google Places page and what you can see here is it’s a little cut off, but these are the actually the M, the additional citations for that Google Places page. This is what else Google finds about this business across the internet extremely important, and we’ll talk about that.

So, let’s look at keyword and market research. This is the very first step in deciding and what you want to do with your Google Places page, and this is extremely important for two kinds of people that are on this webinar. I should preface this our back up a little bit and say that the two people listening two kinds of people listening to this webinar number one, our local business owners who want to do this themselves and want to do it correctly and save a little money.

By doing it themselves and the other set of folks that are reading this webinar, our internet, marketers and consultants, marketing consultants who help small businesses get to that top seven pack for Google Places. So this is geared for both of you kind of in the beginning phases, and this gives you the step-by-step on and the basics on how to achieve these results. Now we also have an entire suite of articles like 19 articles that actually walk you through can’t hold.

You the whole way and show you exactly what to do to get in that. Seven pack and those articles are very important, but this webinar just kind of goes over everything all at once. It gives you a real big overview, so you can understand why Google Places is more complicated than it may seem. So, let’s look at keyword, research. The first thing you’re going to want to do is some very targeted keyword, research, you’re, going to want to find out what people are typing in.

To look for your business is your location, and once you know the answer to that, then you are. It can be very laser focused on how to get your business to the seven pack. So this what you see on the screen here is actually a google adwords keyword, research tool, so you can use this for free, there’s no cost to it, and what I did here is you can see right here. This says seafood restaurant in san, diego right here I actually pretended like.

I had a client who is a seafood restaurant in san diego, and so what I can see based on these results that you can see they’re pretty small. But what you can see here is that they actually have about a thousand global monthly searches, but I what I really want to see are the exact searches. So if I change over here on the left-hand side to exact match types, then I can see that on a monthly basis about a hundred and forty people are typing in exact searches for the keyword phrase seafood restaurant in San Diego and that’s what I want to Know so those are a hundred and forty opportunities from my client to get a someone inside their restaurant because people are looking for that.

So that’s what I want to focus on and that’s how I do this is not the entire way. You do keyword research, but this is a good beginning to keyword, research, understanding what people are typing in, so that you know where you should be showing up on Google Places and for what keyword terms. The next thing you want to do is assess your clients are Institute current location or current situation. So is your client or are you on the in the top seven already, and what do you need to do to maintain that if you’re not in the top seven, if you’re not even near the top seven, what can you do to change that so assess your Current situation and then assess the competition status.

This is where it gets fun. You can learn a lot from what your competition is doing. So let’s say that the fish market in San, Diego is my competition, and I want to learn as much as I can about what they’re doing so that I can do it too, and I can beat them at their own game. So the first thing I’m going to do is I’m going to appear at the very top I’m going to check out their website. I actually want to see what kind of keywords are using on their website and then I want to look at the categories that they’ve chosen for the Google Places page and the first one.

They chose a seafood restaurant. They also chose some custom categories that they typed in, and I want to find out what those are too and if they apply to me, then I want to look at the tons of reviews they have and from multiple places. So Google is aggregating and grabbing from the internet all these different reviews on the fish market, restaurant, and so I want to know where those reviews are coming from and what I want to do is make sure that my business is listed on all those review sites.

So that I can get reviews there too, and I can beat the fish market at its own game, and I guarantee you if you look really closely at this page. This wasn’t done just by the people that own the fish market they actually hired. Someone to take care of this for them very, very smart indeed, especially in a competitive market like San Diego seafood restaurant. Then, if I look down, of course, they’ve got all our photos are maxed out and they’ve got article.

Then, if I look at the menu right here, they actually have sorry they have a live link to their menu, and this is great because you can put a live link to just about anything within the details section of Google Places and you want to make sure You’re doing that, that’s a page rank 10 back link to your website and that’s something you definitely want to go for and then down here. You can see more reviews from the web and I definitely want to take advantage of that look into those reviews and find out as much as I can about.

What’s going on with the fish market, restaurant and then Google Places basics. You want to write up your plan once you have established your keyword, research, you understand what your competition is doing. You know where you’re located right up your plan, so the the plan will involve these things, and this is where you get out a pen and paper and you write it down. I will optimize the following: five high-volume keyword phrases, so you want to take five keyword, phrases that you’ve researched and you want to make sure you’re optimizing that only your website what your Google Places page for those five high-volume keyword phrases.

You want to take a look at your categories, decide what they need to be going to look at some secondary keywords that you might be interested in also optimizing for. You want to look at your citation and most people don’t understand what a citation is. So I’m going to tell you right now: what a citation is your citation is the exact name of your company without any keywords added to it. That would be called keyword stuffing the exact street address and the you know, city, state, zip code and the exact local.

Not toll-free but local telephone number, so your citation is your exact business name, your exact business address and location and your exact business local phone number. That is your citation write it down exactly the way you want to appear on Google Places and exactly the way you wanted to appear everywhere else, including your website other directory listing sites. It should be the same across everything and then your website SEO take a look at what your keyword phrases are that you’ve done your research on and look at your website.

Does it have the same keyword phrases you need to match everything up and make sure it’s all very consistent, very relevant and all together make sense your description. You have a 200 character limit description for Google Places. That’s also a good rule of thumb for your website. Behind the scenes, you’re allowed to put a description of each page of your website, so you want to make sure you find out what description you want to use and you want to use it consistently across your website and your Google Places pages in your directory listings.

Hugh ponds and offers people aren’t making the most out of coupons and offers, so I would encourage you to do the best you can to get all kinds of coupons and offers out there on the table, make sure that people are aware of them and really use This to your advantage, because most people – don’t it’s important – that you do, then I want you to go to express, update, USA com and enter you or your clients, exact citation their address, their name, their phone number.

All of that into this program. This is extremely important. Express update, USA is a division of info USA com where you can buy mailing lists Express update. Usa com is an aggregator of data. So when you go there and put your information in your information is shared with lots of other places across the internet. It’s sort of like a validation service, so you want to make sure that your client citation is exactly correct in Express update, USA, what not to do! First of all and when you’re filling out your Google Places page, you do not want to engage in keyword stuffing.

So if you look at the top of the page there, you see American care partners at home. It does not say American care partners at home in fairfax in Falls Church in Arlington in Virginia. It just says American care partners at home. That’s the name of the company, that’s the end of the story. We don’t add anything to that and then, if you look down a little bit next you’ll see local number. Only. Please only use a local number here.

If you use a toll-free number, your listing simply will not show up the question becomes. Can you use a VoIP number? Can you use a cell phone number and the answer is this: if you intend on being consistent across all websites all directory listings and your Google Places page, you can use any local number that you want, but if you start mixing them up and adding different things Here and different things there then you’re going to confuse the Google monster and you’re not going to show up at all so use the same phone number everywhere across the board for your listings, email address.

I see a lot of listings missing an email address, even if it’s one that’s just for a general mailbox or maybe it’s one that you set up this just for junk mail. Please always enter an email address for contact information and then the website don’t ever click. I don’t have a website, you do, have a website do something, but you must have a website and never choose the option to not show your full address.

You always need to choose your full show your full address, or you will simply not have a listing on Google Places so make sure that the information on your website matches the description in your Google Places page and then, if we keep going down, we go down To categories when you fill in your categories, the first category needs to be one. That’s found on Google and they’ll, give you their list and then, after that, the other four can be ones that you customized yourself.

So just use your keywords, use them wisely and click and make sure that they’re not stuffed with location information. So Google Places advice, no keyword stuffing, no peel boxes. No, you cannot use peel boxes, you cannot use UPS stores and you cannot use mail boxes etc. You can look at Google’s Terms of Service to see this. You cannot use any of those services. Virtual offices like, for instance, sold by Regis re G, us calm, Regis calm.

They have virtual offices worldwide. You can rent one for around 100 bucks a month. That’s a much better option than having no listing at all. In most cases do not use toll-free numbers, you can use them as a secondary number, but not as a primary number. No duplicate listings. You cannot have multiple listings under different names and titles that will get you delisted completely, no fakery or ridiculous insanity that covers everything else that you might think that you might try when it comes to Google Places.

Don’t do it be consistent, be real and be relevant. Don’t piss off the Google monster because if you play you will pay and you if you get delisted, orb and then you’re simply out of the picture for Google Places. Don’t do that to your client? Don’t do that to yourself set up the Google Places page now. I’m not going to go into great detail on this, because you can look at all the Google Terms of Service and support for setting up a Google Places page.

So we won’t go into that here, plus we have 19 articles that walk you step-by-step through the process of setting up Google Places and give you all the tips tricks and hints, as you go as to what to do to make sure you’re getting the most bang For your buck and then you want to track the results. Google Places provides its own set of analytics. You can see here that this listing had 1299 impressions in the last 30 days and of those impressions.

363 people took action so 23, clicked on more info. For the maps 308 clicked for driving directions and 32 clicked on to the website, that’s excellent results. You can also see the top search queries and where people requested driving directions from so top search. Queries shows that when American care partners has typed in they got 60 impressions from that they got 55 from home care. They got 43 from the word living, caregivers, assisted living and on and on it doesn’t give us the detail that we would like to see under other, which is 930 other search, queries that we show for but at least we have some basic knowledge of where we’re Getting our impressions and then driving directions now this is really important for florists, chiropractors, dentist, retail spaces and even other service providers.

I want to know where people are requesting driving in directions in direction. Information from because I may be very surprised at where people are coming from to find my shop or my store, so I’m in this case this is a service provider who goes out to the home. So most of these folks don’t need to drive to this office, but you can see that alexandria has the most requests: advanced, page techniques, the power of citations, the what who and the how.

So if we go back to our example of the seafood restaurant in san diego, we can see that the AXI food restaurant has lots of Google Places citations examples here and if you look at the very bottom left hand corner, you can see that there actually a Hundred and forty more so if I were trying to beat them at this game, what I would do is I would look at every place that they’re listed and I would go in and try to get my client or my business if it were.

If, if I’m doing this myself listed on all the places that they’re listed on, because obviously Google likes to aggregate data from those websites, so that’s the first thing I would do Google Places advanced. The advanced techniques mean that you want to look at the competition citations. You want to copy them and you want to one-up them. It’s that simple. It does take a lot of time, a lot of effort and a lot of energy and sometimes an entire team of people to make this happen, but you can do it local SEO.

Your website metadata and I’ve said this before – should match your Google Places. Data should match all other directory listings data. So when you’re filling out your Google Places information make sure that everything else you do matches what Google Places says and you’ll have much more success off-site. Linking now should you be creating backlinks to your Google Places page. This means and people ask this question, because what backlinks are are links to typically to your website and the more backlinks.

Your website has the more authority it has and the it shows up. So the question becomes: if your Google Places page has a lot of links to it, will it show up better in the Google Places rankings, and I don’t think I think the jury’s still out on this? It does not hurt to get backlinks to your Google Places. Page each Google Places page has its own unique URL, so it never hurts to get backlinks to it.

Although you have to realize this, the continuous addition of citations and information about your clients, local business referencing, their nad, which is their name, address telephone number website, etc. In other words, their citations – this is one of the most effective ways to increase listing rank so that in reviews those the two first things you should be focusing on not necessarily backlinking to the Google Places page.

So when it’s all said and done and you’ve tried everything else and you’ve done anything else, then go for the backlinking. That might be something that you outsource article and Google Places. Ok, so just a little information. This is kind of our secret sauce. If you go to any of the articles that we upload for our clients, we put their exact citation in there YouTube in the description of the article we put their exact citation from google places in that section for the description of their article.

We always do that. It gives them extra citations and it works very, very well – the review triage system, what who and how? Ok. So let’s talk about reviews for a minute if you’re a restaurant – and you have a thousand reviews, the review triage system is not one that you necessarily need to use, but for everybody else, who’s not in the restaurant, entertainment industry or the travel industry. If you’re a plumber, if you’re a painter, if you’re a lawyer, a home care agency, a roofer or whatever, you might not have as many reviews as a restaurant with a thousand reviews, everybody knows that when lots and lots of reviews build up, there’s always bound to Be a few negative ones in there.

That’s completely normal and completely human nature, and we wouldn’t have it any other way so of a thousand review. Several of them may be a little on the negative side, but they kind of get buried by all the good stuff. So that’s okay, but if you’re somebody that doesn’t have any reviews or not many reviews or your industry doesn’t typically get a lot of reviews, then the most important thing you could do is use what’s called a review triage system.

This is a program that we develop. So that you only get the most positive reviews, but they are real reviews and they are from your customers. So what we do is we set up a website? That’s just for the review system. So we have it. Our client who’s. The business owner asked their customers to please go to a dedicated website, that’s just for them and leave some reviews. There are several questions that they’re asked it’s just basically, yes, no rating on the scale of one to five and then a little place where they can add some text and lots of clients are happy to do that.

They don’t have to. They don’t have to create accounts, they don’t have to do anything. They just go and leave their a review and they’re done once the review is done. That review is automatically emailed to us and to our client. So we can each take a look at it and decide if that review needs to move on to step 2. If it’s a really good review, it moves to step 2. If it’s not a good review, then the client are, but the business owner goes back to the customer to try to resolve the issues and that review never sees the light of day.

If it’s a great review, then we summarize it we send it back to the customer and say we would love for you to share this wonderful review with the rest of our community. Would you please put it on Google Places, yelping, yahoo or whatever, and we give them the link to do so. So this we have all of the scripts written out all of the emails written out. We have for anybody, that’s not so much in the elder care industry.

That’s the one you’re looking at here, but for anybody who’s, not the elder care industry. Like a plumber, a painter auto repair shop, whatever it is, you can actually incentivize clients by maybe giving them a free oil change or ten dollar gift card to starbucks or whatever. So you might want to think about the ways you can incentivize somebody to go through the kind of hassle factor of leaving a review on a review site and there’s a lot more to this, and we will have a product together just for the review triage system.

If you need help with the review triage system, let us know and we’ll put together one just for you and your clients top 10 review sites in Google Places search. This is just for for your reference. Only you want to look at what your competition is doing. First, this data and research comes from local SEO guy. This is andrew, scotland’s blog a local search, optimization small business marketing and search engine, optimization strategy.

So for 2011, the top ten review sites are Yelp, citysearch, insider pages, yahoo, local dealer, rater duties, book, tripadvisor, edmonds, agates an open table, and you can see a couple of them really do cater to the restaurant industry, but definitely look at what your competition is doing And then also, this list is extremely helpful. The best use of coupons that I went online to look for some really good examples and was hard to find any actually in google places, but I did run across this one, not too bad.

Free estimates are no new water heater through Hoffman brothers. There’s a local company to me: maintenance, programs and water heaters and all kinds of stuff like that, so they have three pretty good coupons. Actually they have four and when, if you are looking at them on your mobile phone, this is what you would see. You would see that they have some good information now. Only one of these coupons actually has a phone number in it.

This one over here on the right. All of them should have a phone number in them, and the reason is that, if you’re on your mobile phone, a phone number like this is one that you can just click on and automatically dial huffman brothers. So that’s something that they should include in every coupon plus there’s opportunity to put a picture in here, and so they should have a picture in each one of these here’s an example.

This is my listing. I just put this up as a quick example. If you know that most of the customers that are coming to your store or your website or two are looking for, you are using a PC or a laptop, you might consider putting a QR code with a dis special discount in your in your in your coupons And the reason I say that is that you can actually once somebody uses their smartphone to capture or to scan that QR code.

You can actually then capture their name, their phone number, their email address whatever it is, you want, so you can get more data from them if they they scan it. Now. The problem with this is, if you’re, a restaurant or you’re doing this for a restaurant or an entertainment, venue or travel industry. You don’t want to use QR codes in your coupons because they will show up on the actual cell phone and then they’re not scalable by the cell phone.

So this only is a good strategy when it’s done for businesses that you know, people are searching from their pc or laptop, but just sort of an example of what can be done. The next. The one of the important things to know is that Google Offers is in its beta phase right now and it’s a really only active in portland oregon and it’s just getting started, but it will be a competitor of Groupon and several other things.

If you have your Google Places act together, you will then have your google offers act together. So, if they’re, for no other reason, you want to make sure that you have google offers together and our google places together so that when google offers comes to your town, you can make the most of it. Google Maps and Google Places. Many people know what my maps is and if you don’t that’s, okay, it still exists, but it used to be that they would show up on Google Places pages and they don’t anymore because everybody spam them.

So what we do is we create a dynamic google map of our clients, location and we place it on their website. So if you look at any of our websites, you’ll see that each of them in several places, has a google map actually on the website. Now this is not a screenshot, it’s actually a dynamic map. So if you were to put your pointer on it and move around or click on it, it actually does stuff it moves around with you it you can actually click on the directions or show service area or more or rate it.

You can click on these things and you can actually make them work, so this is not a screenshot. This is an actual dynamic map and the embed code is on the Google Places page QR codes. This is a part I love. So if you want to know more about QR codes, you should first of all take the time to pull out your smartphone and scan this one and then you’ll see what I’m talking about so actually I just did this one in a mysterious way.

It’s a picture. So if you know me at all, you’ll know why I picked this picture, but anyway you can use QR codes for lots of things and they are going to fast become one of the most interesting ways to market your business, especially local businesses, so be sure to Pay attention to this vast company’s top 13 lists. Qr codes on business cards for scavenger hunts for labeling, for storefront displays, promotions, discounts and giveaways laptop stickers.

T-Shirts get funky with your QR code design by making it pink blue multi colored use. Qr codes to get like some follows on your facebook supplement, your retail space, increase your ecommerce sales, build your email subscriber list and get the phone ringing. In fact, you could. You know, instead of for a good time, call Jane. You can just create a QR code with James phone number on it. Stick it up all over the place and then lots of people will call Jane and I’m kind of just kidding.

Don’t do that. But anyway, it’s very funny: ok and then let’s talk about building your business. If you are the internet, marketer or the consultant, let’s talk about you for just a minute. First of all, you have lots of tools to your advantage. If you’re a traffic geyser person, you have influenced engines, local search, results, screen shots and other online tools of show placement. You should use all of them for pricing.

I always charge a setup fee at a monthly legacy fee to and to help your client. Your client understand more about why you need a monthly fee beats the simple rule of you cannot set it and forget it in this case. This is not a Ron Popeil product and you just can’t set it and forget it. You have to list everything so that the customer has a clear understanding of the amount of work involved on a monthly basis and folks, let me tell you there is a lot of work involved.

You need to you, have a choice. You can charge a high setup fee or a low setup fee and a higher monthly recurring fee, which makes the most sense in this economic environment. For you, my guess is that maybe a lower setup fee and a higher monthly recurring fee makes more sense because it becomes more digestible, easy to buy it off and chew. For the small business owner, I will say that for look for google places we do.

Custom quotes for anybody who wants us to do a Google Places program exclusively, and the reason is that, if you’re in New York City in your restaurant – and you want to be on the seven pack and you’re located in manhattan – guess what it’s going to cost you A lot more money for me to get you spend the time to get you on the top seven than it is for me to do that for you, if you’re a restaurant in West winnemucca North Dakota, where there is very little competition, so we always custom quote: Not because we think somebody else can afford more or less it’s because location, demographics, geography all play a role and how difficult or how easy it might be to get somebody in the top.

Seven so always make sure you check around a new little research before you throw out quotes for Google Places. Results, show results screen shots from before to after never miss an opportunity to show your client results and show prospects results. All you need is that first client and you’ll be able to get more to come to you over time. So what’s next, you can do this yourself if you’re a small business owner.

You can do this. If you’re, an internet marketing consultant go to ww LOL, place, profits, com, that’s local place, profits, com, there’s a 40 page PDF and of course I spelled and wrong and 19 articles that walk you step-by-step through everything from set up to advanced techniques. All 19 are there and they’re they’re excellent and they do walk you through step-by-step. The list price on the website is five hundred forty nine dollars and through midnight tonight now you’re reading this article or this webinar after we did our first webinar so and in the first webinar the price was 199 and you can do a to pay at 9950 E 30 days apart, so you can get some special pricing and special deals, but my request to you – because I don’t know when you’ll be reading this article is that you actually check with us.

First, these prices are not set in stone and we do not have to honor the 199 just because you’re reading this six months later, so you need to check with us and find out what the pricing is. What the deals are. There may be some really good out there, don’t ever hesitate to ask what you want to do. Is you want to send your questions about pricing about product if it’s not on the website, go to valerie at LTC, EP calm, just email me and i’ll be able to tell you what the current pricing is and where you can find the right length so Valerie At LTC EP calm, if you want to call us as 888 404 1513 you’re going to get a much faster response, though through email valerie at LTC EP calm.

Thank you so much. This has been valerie van move and I hope you enjoyed the webinar and good luck with your Google Places.


 

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Online Marketing

Developer tools for designers – Designing in the Browser

Today, we’re going to dive into the tools that browsers give us to quite literally design in them will be using chrome, dev tools, a material design as our baseline to see where we can adjust and play. Let’s dive in like design tools, developer tools, help designers and developers build test and debug in the browser.

Luckily, there are a ton of great tools and plugins that make this process of prototyping iterating so much fun. There are tools from everything from color selection to finessing animation, to ensuring a nice user experience on a variety of devices and even testing load at various network speeds. Dev tools help us not only to see under the hood but to also make changes and decisions and see what those decisions look like in the browser, the medium in which we’re delivering the final product.

That’s why the series is so important as designers. We have to work in this medium and use it to our advantage to really have the most control and power over our designs and what’s the first tool that we need inspect element. This is the primary entry of dev tools. Inspect element is often how I open up dev tools just by left-clicking, an element and finding that inspect item in the drop down, inspect element lets you select an elements and get information inside of it.

This information includes the Cascade of styles, styles on various States, computed values, classes, shape and size and more you can even change the text content in order, the Dom of the element within the elements panel. You do so like this, so here I’m going to left-click on this heading and hit inspect, and now I’m opening up this information here – and this is the elements panel you can see. The sizing here is 350 pixels by 32 pixels and Heights.

We have the class name here of headlines, 6 and all of the class styles inside of that. You can see here that this Moz OSX font smoothing, is not being applied in favor of the WebKit font smoothing. So it shows you which styles are being applied and which ones are being applied. We also can see here this h1, so we’re getting styles from the h1 as well as the clasp on top of it, and it shows you which styles are being overridden.

For example, this font size of 2 M is being overridden in favor of a font size of 1.25 bream with the class MVC typography headline 6. There’s also a variety of element classes that I can play with here, and I think that this is a really great way to prototype. So inside of this, if I started typing MVC typography, we get an autocomplete evolve, the different type of graphic options, so you can just sort of scroll through and start to see what these would look like within here.

So you can see that headline. One highlight two aren’t actually making a difference and that’s because I still have MVC headline six selected, so you want to uncheck that and now we can see what the headline two looks like. So if you truly want to play with a baseline for the styling here, remove all the classes and then start to search the classes that are relevant to this element. So here we can see all the typographic styles and decide which ones make sense.

This also lets you separate your logic from your styling. Your logic is the date of the text content here. So this is a header one in this form fields element, but you can apply a class on top of it to style it. However, you want say we want to style this headline, one like a headline: five or headline six. We can do that and we can test that inside of this elements panel, I’m going to select the button now so here I’m just going to hit inspect on the button and it’s going to go right to that element, and we can see that this button has A few classes as well so right now we’re using the MVC buttons raised style.

But here I could select this outline style as well and put that in there. You can play with density inside of buttons, and these are all classes that I’ve just sort of playing with earlier applying them, seeing what they looked like testing this in the browser. So it’s a really powerful tool and there’s a ton that you can do by changing. Some of these Styles around you can reorder things in the Dom as well.

I’m going to just grow back into my UI here so say we want this headline. Maybe after the paragraph we could do that we’ll probably want to change that to be not an h1. In that case, you know make sure that your Dom still makes sense, but you could reorder things you could reorder the buns. You could reorder this remember this device text there and really just start to play with your UI in the browser.

So here you could even change the text of what this says: I’m finding this label here and now I can change this to always Pat disco, and now I’m checking I’m always going to Pat disco. This is a place where you can test our front language if you’re unsure how a piece of text will fit into an element on your screen, then you can test that and you can test this at various sizes. Let’s look at the color palette now.

In this example, we have a custom properties based theme playground for material design if you click to inspect the page and we’re opening up that panel and inside the HTML. You can see this route here with all the custom properties and their color values. So here we can start to play with what our colors look like. So if I want to change the primary theme color, I could click on that square and I have this whole array of color here that I can start to pick and choose and play with and see what that looks like in my UI.

Maybe I want like a bright paint color here. You can also change the color type, so here’s the hex code, if I click on these arrows here it changes from hex to RGB a to hsla and speaking of alpha. You can also use this alpha toggle to toggle the Alpha, which is the amount from transparent to full color and how much will show through to elma behind it. So we have all of these capabilities and another fun one.

Is this color palette, so in this color palette we get a base palette of colors, but we can also start to pick color from the page. So you see these page colors here were the initial page colors. These color variable is that the dev tools have found from the page as most proud colors on that page. So, if you’re working within a design – and you have a pallet that you’re working with you – can easily find the colors from that pallet inside of this dev tool here, there’s also the CSS variables that are being pulled out here that we can get the color values From and we can just start to really play with color in this way so say I want this to be a bright pink.

That sounds good. Maybe we want to change the color on that primary here. We can also change this color value. We can change the we can change the secondary color value, so we can change this to maybe a purple value and you can start to see how this cascades throughout the entire application. So now, if I scroll through, you can see that all the secondary values, like the check boxes, the switches.

This is all live code and we can see that this is in the browser, transitioned and transformed all these elements to be pulling in those colors in the drawer. Here we see a background on the active elements and that is also pulling from the primary color but being all but faded behind, so you can still see a contrast with the text on top of it. So by applying these color changed in the browser, you can really see what that looks like in various elements and in various states of those elements.

So let’s go back to the top up here and select this button. What we can also do in dev tools is figure out if something is accessible or not, which is a really great shortcut to have so here on the button, we have a color value on a background, color value. If I click on this color value, you can see that we have a contrast. Ratio of 8.5 point 1, that’s great. If we made that color value a little bit more closer to the background color that contrast ratio starts to get lower and you can see that that’s no longer accessible.

So we get a lot of help here when you have a color and background color within an element to help us make decisions on contrast and on colors that are accessible for our users. If we click this open, we can see where that’s accessible. So we can see that’s accessible for double a for a larger text and not necessarily for Triple A which means that we will have to have that white value for it to be triple a contrast, accessible and for this to work for our users.

Make sure that you’re keeping accessibility in mind at all times and you can use the color palette inside of dev tools to help you to do that, especially when it comes to color selection and readability on various elements. Let’s talk about the animations palette in episode 1, where we talk about motion on the web, we recreated this wringing button. So let’s inspect this element in dev tools and explore what that looks like behind the scenes.

So here I’m going to hit inspect on this button. I want to make sure that I have the button selected here and then in the bottom. Here we have this animations palette. Now, if you don’t have this, you can find it in this drop-down menu, this little kebab menu and you can hit more tools in the drop-down and then animations is the first item in that secondary drop-down. So that’s what’s going to bring up this animations palette for us so now, inside of here we see that we have multiple animations happening.

If I click open on those animations, we can find that on the button we have this grow animation, where it’s growing over time and on the icon. Inside of that button, we have this ring and I can actually toggle back and forth between here like this. Is a keyframe, I can go forwards and backwards. I can pause. I can play I’m going to pull this up a little bit here. So what I can also do is I can adjust the time stamps.

These are percentage based animations. So if I wanted to make this grow really long, this will break up the effect of ringing as it grows, but just to show you, I now have it sort of off-kilter. It’s ringing its ringing still sort of not changing its size, so you can start to really break things down here. I have it ringing very tightly in this section here. I could break that up too. You can move these around, so I can move it back and forth.

I can have this start to grow before I have the ring happening, I’m ruining this animation, but the idea is to show you that you can have animations that are separate from each other and then also test what this looks like together. So now I have it ringing off kilter from the size changes, but here, if you have a lot of animations that are complexed and you have to orchestrate them together, you can take a look at what that is what that looks like you can take a look At what the animations are happening inside of this element, so we have a box shadow change to as its growing and changing color there and then start to play with this start to finesse in the browser – and this is a really great opportunity for prototyping, because if Things are off, it’s a lot easier to see it visually.

That is, to try to read the code and figure out what’s a little bit off when those time stamps are different too. If you want to slow this down to get a little bit more of a finesse and detail here, you can also change the speed at which you’re animating. So here I’ve set 25 %, and I have this very slowly now, starting to grow and shake here. Starting to ring very slowly so this is another opportunity for you to adjust speeds and see where things are in a very precise way.

10 % is another speed option for very complex animations. Again, you can start to really get in there in the details and intricacies of these animations. Let’s talk about the device panel. Now I use this tool all the time and we’re going to showcase it. I’ve opened up the material dot, IO websites and I’m just going to hit inspect from any part of the page to open up dev tools, and here is that device toggle toolbar.

So I could also hit command shift M on my Mac computer, but anywhere that you’re using Chrome. You could always, let’s click into the browser, screen and open up dev tools, so I’ve clicked this open here. I have a few options. I have a responsive option, so I could see what this looks like at various screen sizes by dragging it over. You also have a drop-down here with some default devices like the Galaxy s5, the pixel to excel, to see what this looks like at various screen sizes.

We have the iPad pro here and you’re also able to adjust this from horizontal to vertical. So you can see what that looks like when you flip that device. That’s a little bit more dramatic on a phone here. So if you flip that you get a completely different layouts, you can also again use this responsive mode. You can even edit what the devices are that you want to showcase. So here in the dev tools, I’m going to pull this out and going to hit edit, and I have a bunch of devices here – you can add a custom device.

You can add devices that aren’t currently in your drop-down by default. So if you want to test, for example, on the iPhone 4 or if you want to test on the Nexus 7, I will now have these inside the drop-down. When I next open it so there they are iPhone 4 and the Nexus 7 somewhere in this drop-down right here. So you can see that that focal looks completely different than that iPhone 4 and that’s important for you to know.

As a designer. We also have various breakpoints here that allow for you to just quickly change between common sizes, mobile medium, large tablet, sizes, laptop sizes, and you get a percentage based visualization here, that’s scaled down to fit inside of this browser screen. So if you want, you can make this 100 % view you can make it a even larger view. If you want to sort of zoom into that, you can make it 50 % sort of fit in this area, and then you can see really large screens, 4k screens you’ve.

Even and if you don’t have a 4k screen, you can still test on those devices. Your design does change, based on the DPI of your screen and kind of is determinate of whether you have a Retina screen or non-retina screen, and that can also come into play when you’re deciding what images to send to your users. So if you want to test those, I have an example here with disco right how this high-res image and now inside of my dev tools, I can actually test to see that I’m sending a lower res image with the lower resolution browsers in my CSS.

I have a media query where I’m sending a different image based on the density of the screen. So here, if I have a high density, Retina screen, I’m sending a high resolution in and if I don’t it’s going to fall back to this low resolution image. So I can actually test this with a medium dpi screen inside of my dev tools, and this becomes really useful if you’re sending a lot of large images. And you want to think about performance for your users and for their devices.

And if all of those aren’t enough for you, there are some tools that you can use to extend these capabilities and make designing of the browser even easier. One of those tools is called this bug created by Adam Argyle. We’re going to fly over to him to have him explain why it’s so useful for designers right now. Hmm this page, I like the layout – I think, there’s a lot going for it, but it’s lacking some color.

Don’t you think? Well, let’s have fun and and try it out. Let’s make some color in here with this bug. All I have to do is launch it. In fact, I’m going to scoot it down off of here so that it’s not conflicting with the header and I’m going to start with the header. It’s just asking for a nice, bold color, don’t you think? What do you think of, like a purple, ooh, pink, a hot pink, I’m always down with hot pink all right? I’m actually settled that that’s great okay, you can see our guides tool is trying to help us make some alignment checks here, as we as we hover on other elements, you can get distance between them all right, but I’m also interested in changing this image up here And I’m going to drag in a new one.

Will I have an SVG icon here? It looks like this. Oh thanks for that that didn’t work out very well, but if I drop it up here, look at that. I replaced it. That’s kind of nice all right. So what about all of this these cards? I feel like they’re a little tight. I want to check. I want to check out their spacing here. So if I select I’m trying to select the card element in here and I’m having a little bit of a trouble because there’s so many elements in here look, I can actually select the elements inside of here.

That’s crazy town, but in order to get to these grid items, I’m going to select the parent and use keyboard navigation to help me get there. Someone hit Enter, which is going to select the first item as a child, so I selected the grid container. I hit enter and I selected the first one I hit command shift E, which is going to expand my selection. It’s going to find all the other elements to match.

I found them there. I still have the margin tool. So if I hit shift down twice, I’m going to add 20 pixels to the bottom, and that’s going to give me a little bit of spacing between my rows super neat. I can actually continue using this multi selection of I hit enter. I’m going to find that that each of these cards had a rapper element I hit enter again and I’m going to get the imaged container. That’s in the upper part.

If I hit tab I’ll find the next element in the layer tree – and I want to change the alignment of these, so I’m going to grab my flex box a line tool, I’m going to hit left and right and find a nice alignment and I’m going to Pick the center and I’m going to hit enter again and we’ll find that there’s a span inside of that container, and I want to change the text size of this. I grabbed the text tool I’m going to hit up on the the keyboard a few times here.

I’m going to hit command down to change the font weight and, of course it needs some hot pink. So I’m going to go over here to my color picker and grab that hot, pink from up top close out and see what I did and look at that. We brought some color to that page, really pretty quick and we’re able to just sort of express ourselves in a nice fast manner. That was fun. I hope you enjoyed seeing a little bit of taste of what vis bug can do for you super cool.

Thank you. Adam, I really love using dev tools. I use them every day for designing directly in the browser for prototyping for making decisions, and I find that these tools are just getting better and better and better, and that’s really exciting. For me, as somebody who likes to design and build the browser, what are your favorite to have tools? Are there any that we missed in the show, and that we didn’t mention tools that you use every day? I would love to hear your thoughts.

Please leave a comment below and thanks for reading the show we’ll see you next time save I just go.