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Online Marketing

SEO Basics: Why Do Links Matter For SEO – Rapid Immersion #7

Why do links matter for SEO, if you’re new to the world of SEO and are exploring the topic of link, building or link acquisition, or, if you’ve been doing SEO for quite some time and are looking for a quick refresher? This article is for you to start out: let’s clarify what a link is in the context we’re talking about today, as it’s always good to review the fundamentals.

A link also commonly called a backlink inbound link or an inward link, is an incoming hyper link from one web page to another website. It’s, for example, if you have a website, your web site com, and I have a website reef, digital combo, you and I decided to place a link to your website on reef digital comdata. You for our visitors to visit. You with you, have received a link. So, generally speaking, this would be a good news for you, as your website now has extra exposure and will restart and will start receiving visitors who have been referred to you from reef beyond this, though, the presence of this link can also benefit your rankings in search Results leading to even more visitors finding your site, but why does the presence of this link impact your SEO? The best answer starts with exploring how search engines use and depend on links to function so to explain.

Let’s look at the big picture of what a search engine does. Okay, the first thing it does is: is it navigates or crawls the web to discover content? It then indexes this content. In large databases, it calculates the relevancy and the meaning of the content. It ranks the content versus other items available in the database and then finally, it serves as results in milliseconds when we request it by performing a search as the Internet is a big and ever-changing place.

Search engines need a lot of computing power mesh with smart software to do these tasks on a 24 hour a day, seven days a week basis and as the scope of the challenge is way beyond what a person or team of people could do manually. The engineers at search engines have looked to develop machine learning methods to try and keep up one way, they’ve done. This is by using algorithms an algorithm is a process or set of rules to be followed in calculations and problem-solving situations.

These algorithms are at the very heart of what makes a search engine good or bad at answering. Our queries in the early days of the web search engines used links as a primary method of discovering new content. The search engine did this by starting at one side. Let’s say, for example, the New York Times then following each link it encountered as it navigated through content the search engine software often called a bot or a spider, would travel from link to link to link finding new information to serve up for searchers back.

Then, if you had a website and wanted it to appear in search engines, you needed to be linked to from a website that a search engine already knew about or you’d risk. Your site never being found. Now for google links play a particularly important role in their story beyond using links to discover content, the founders of google made two very important observations that would go on to establish their search engine as the best in the market.

The first observation was that online some webpages have far more links than others, and the second observation, these frequently linked to pages, tend to be superior resources. This thinking was simple, but revolutionary links providing a strong signal about the value of a web page. A link from one website to another could be likened to an endorsement or a vote for that website. From an SEO perspective and as Google was already crawling the web at length to discover content, it was able to easily see which pages were the most link to so that it could then prioritize that content for a person who was searching, which is really brilliant.

So fast forward to today and search engine algorithms are now better than ever at measuring links and assigning ranking power on a case by case basis. Now one link can be worth several hundred or even several thousand times the value of another, so modern SEO. Practitioners are tasked with identifying and then earning links that search engines regard the most, which is what makes SEO as much of an art as it is a science.

Well, that about wraps up this introduction to why links matter for SEO in the next article we’ll be going into more detail about how to evaluate the SEO value of a link on a case by case basis. So you can inspect the links to your own site or to that of a competitor site and better understand why a particular web page is or isn’t ranking in the text accompanying. This post you’ll also find links to some of our favorite tools to help you conduct this analysis, so thank you very much for your time and all the best have a great day.

You


 

Categories
Online Marketing

9 Tips For Getting High Authority Backlinks

When my next article goes live high authority, backlinks are one of the four most important ranking factors in google search and it stands to reason because links to your website are the foundation on which Google was built.

When Google was launched in 1998, it was the only search engine at that time that ranked pages on the basis of how many external links a page had the founders of Google reasoned, that the most valuable page is on the web are the ones that have the Most links pointing to them, you can think of it as a popularity contest. So what are high authority? Backlinks they’re links from websites that have topical Authority within their niche and which rank high for any of the following? Metrics alexa global rank, Moz ranked domain authority citation and flow and trust flow.

When you get a backlink from a higher thority website, it passes, link equity or link juice to your website, and that raises the value of your domain Authority. For example, if you had a domain Authority of 10 and you got a backlink from a website with domain Authority of 75, your domain authority might go up from 10 to 25. Obviously, the exact details would depend on the algorithm that is used by Moz to calculate domain Authority.

One caveat I have to mention is that, in order for a backlink from a high authority website to benefit your domain authority, that backlink has to be a do. Follow link a do follow, link is a link which has not been marked with a nofollow tag in general. If a website links to you, because you have a valuable piece of content, that link will usually be a do. Follow. Link here are nine proven ways to get high domain Authority backlinks to your website technique.

One right, high quality data driven content, outstanding content will naturally attract high authority backlinks and those are the backlinks that carry most weight with Google. To put it simply, the most powerful backlinks are the ones the other ones you get, because your content was outstanding, not the ones you asked for, and Google is getting better and better at telling the difference technique to create infographics.

The biggest challenge faced by article writers is how to get high quality relevant images for their articles. If you can produce useful infographics that illustrate a particular topic, you’ll earn high quality, backlinks digital marketing expert. Neil patel calls infographics the link builders trojan-horse. They get you inside the walls of high authority websites and get you links that you would otherwise never get technique.

3 mention other bloggers. This is a technique. I use a lot in my articles linked out to 4 or 5 bloggers in every blog post. You write then reach out and let them know one of the basic principles of human behavior is reciprocity, and that means that those bloggers you link to are probably going to do the same for you link to your content or share it with their followers technique. Number 4: look for link roundups, link, roundups or blog roundups are curated summaries of the week’s best blog posts in a particular niche to find them type in a search string such as keyword plus best articles of the week, keyword plus best posts of the week.

Keyword plus blog carnival keyword, plus friday link, roundup or keyword plus weakly link. Roundup, then just simply reach out to those websites that you’ve discovered do link roundups and ask them for a link technique. Number 5 broken link building in this technique. You go out looking for broken links. What you’re doing is looking for links from high authority websites to pages to web pages that no longer exist.

So this is how it works. First of all, find a resource page on a website then use a Chrome extension such as check my links to look for broken links on that resource page because of link rot, which is the natural tendency for web pages to disappear over time. There’s a high chance that a resource page will have at least one broken link write an article on the same topic as the broken link then use a backlink checker such as ahrefs to find other websites that also link to that missing.

Page next reach out to the websites the link to the missing page and a inform them that they have a broken link and B suggest to them that they link to your article instead technique. Number six resource page link. Building this technique generates more high authority backlinks than any other technique. Here’s how it works, most websites have resource pages, and you can find these resource pages by typing in search strings such as keyword plus resources, keyword, plus useful resources, keyword plus helpful resources or keyword plus useful links.

Next eliminate sites with domain Authority of less than 30. Then reach out to the remaining sites and offer your article to be included on their resources. Page technique, number 7 Jarro, which is short for help a reporter out. Journalists are constantly looking for a quote. They can use in an article or a reference that they can use to back up a point that they’re making and the sites they write for often have very high domain authority to use Haro, go to help a reporter out and then sign up for a free Account as a source you’ll get an email three times a day, asking for short contributions on a particular topic.

Usually these contributions are 150 to 200 words. The main thing with Haro is to respond quickly. The journalists who post their requests to Haro are busy people and they’ll often take the first contribution they receive technique. Number eight is the moving man method. This is a a backlink building technique pioneered by SEO expert Brian Dean and in this technique, you’re not looking for broken links, you’re looking for links where the content, the links are still there, but the content is gone so, in other words, you’re looking for websites that Have shut down, changed their names or moved URL and, in all cases, the content.

The original content is no longer there and they’re redirecting the traffic to another domain to find websites or pages that no longer contain their original content. You can use any of these search strings keyword, plus shutdown, keyword, plus out of business keyword, plus rebranded or keyword plus website closed once. You’ve found the URL of a missing resource, then type the URL of the missing resource into a backlink checker such as our FS compiled a list of all the sites that link to that missing resource, eliminate the sites with a domain Authority of less than 30, and Then write your own article that covers the topic of the missing resource finally reach out to those websites and offer your article as a replacement for the missing content technique.

9 testimonials. This is one of the easiest ways to get high authority. Backlinks businesses are constantly looking for testimonials and because they want to show that the testimonial is genuine they’re, almost always link back to you, sometimes with a do follow, link but there’s a catch. They want real testimonials from genuine customers to begin with, make a list of all the plugins you use on your website, then reach out to the websites for those plugins an offer to write a testimonial.

If you want to take this technique to the next level, you should consider purchasing a product just so that you can get a valuable backlink, of course, before buying the product, make sure the website has high domain authority and make sure that the links in their testimonials Are due follow links, so that’s it for this article thanks for reading and if you found it useful, please hit the like button and I’ll see you in the next one.


 

Categories
Online Marketing

Search Engine Optimization Tutorial

There are also many facets to SEO as well. And it’s important to know what those facets are. We have keyword, research, metadata and a Variety of other things Today we’re going to be focusing strictly On metadata, But I wanted to include keyword research because It’S extremely important not to start filling out your metadata before you’ve executed a Really well thought-out and well-researched keyword, research campaign And we can talk all about that at The Net.

Impact, We know a lot about keyword, research and we Can definitely help you with that as well, But today, let’s dive into metadata Metadata consists of keywords that you list On your page, your page’s description headings, alt text for images and title tags for your Page Now, it’s important to know that all this Metadata is behind the scenes. If you’re looking at a web page, you will Not see any of this metadata actually rendered on the page that the consumer, or that your Web visitor sees It’s all in the background and it’s all for The search engines, So, first of all keywords, Keywords are very important to metadata.

You want to make sure that after you do your Keyword, research you’re applying the best keywords that are focused to your page, not Too broad not too overly specific, and you wan na make sure that you use a lot of those To attract visitors to your page, So two things to remember about keywords: Are that they are…you have an unlimited number of space, but don’t abuse it and you Want them to be focused to your content.

Next is the description. The description is, what will actually show Up in your Search Results Snippet as Google calls it. So the description is your search result. You got the search right here and you’ve got The listing one-two-three listing This is your snippet. Now it used to be that the descriptions would Show up exactly as you had entered them into the snippet, but now Google will pull from A lot of different areas to create that snippet.

So if you have a really well-written description, A lot of that description should show up in the snippet Headings, You’ll see headings in your source code, One of the things that a lot of people do For search engine, optimization is they’ll check, source code And all you have to do to check source code. Is CTRL+click or right click on the page and you have the option to view source code And you can see all of the code.

That’S behind! Your website, which includes the metadata So headings, will be listed in your source. Code as H1 H2 H3 – And these are all really important because They basically tell Google what the hierarchy of your content is. An H1 is more important than an H2 is more Important than an H3 – And you know a lot of times – they’re headings – They’Re bolded, so they show how your content is organized on your website.

We also have alt text for images. This one is…, There’s a little debate about how to do. Alt. Text I know even among the team here we might Have a little disagreement about what exactly alt text should be, But let’s say you’ve got a picture right here. And we’re going to you know…, Don’t judge my art skills, but we have a tree. With a sun rise in the background, Well, typically, alt text is supposed to describe Exactly what that image is, So it’s basically describing the image it’s Not giving any additional information about it, So you have.

.., The alt text would be. You know Tree at Sunrise Now, a lot of times there’s a deeper meaning. To that image than just what it shows in the physical sense, And so there’s also another metadata field, That you can add to an image, it’s the long description field And in the long description field you can Provide more info about that picture, So maybe this is a tree at sunrise, right, Before a rainbow appeared over the Grand Canyon, That would be where you can add content that Would maybe connect that image specifically to the content on your page Title tags? This is a big one.

A lot of the search engines will use different Lengths of title tags, but you wan na keep your title between 60 to 70 characters And you might wan na do a little research on These There’s a lot of speculation that title tags: Are changing that Google is changing, how they create title tags for pages? Typically, title tags were given a lot of Weight in search engine rankings and they were used to basically determine the content.

Of the page, But now there’s evidence that Google was Possibly creating title tags with additional information from H1s and descriptions And they may be updating title tags or adding Title tags where there were no title tags before So there’s a lot of discussion going on in The SEO community about that right now And you know some companies will create Title tags for their pages and they’ll render exactly as they listed them, and other companies Will create title tags and they’ll show up slightly different than how they have them.

On the page or even completely different, So that’s sort of a controversial item. Right now, but just keep your eyes open to see how that discussion progresses. What else is there? We have basically, all of your main metadata Listed out right here, but what else can influence your SEO? Well because of how Google is now creating New snippets, it’s increasingly important to make sure that you have good content on Your page and make sure that you have a great website information architecture.

So basically, what that means is when someone Visits your page make sure that it’s really easy to find the content that they’re looking For your navigation is very intuitive, And a lot of that comes through a wire-framing Process – and we do a lot of that work here at The Net Impact. Other things you might look at are ADA compliance. For those with disabilities, who might be looking at your website, I think part of that is having your alt tags.

Filled out, but there’s also a lot more that goes into ADA compliance as well. You wan na make sure that you are minimizing Your validation errors as well. So if you have a 404 error page not found You wan na make sure that you’re going through and checking your website and that all of Your links lead to a good page and that everything is well connected on your website. Finally, your URL, That’s probably one of the hardest things To change because you have to register a new domain But make sure that when you’re starting a Webpage or if you’re redoing a website and you can potentially change the URL, make sure That your URL still fits exactly what you want for your content and that your URL In and of itself will be intuitive to people who wan na know exactly what to expect to find On your website, That’s about it for our discussion of search Engine optimization, If you need any additional assistance with Search engine optimization or search engine marketing, please contact The Net Impact, We’ll be happy to help.


You have to try the best pumpkin seed snack from Spunks! Learn about the creators by watching the video below.

 

Categories
Online Marketing

Search Engine Optimization Tutorial

There are also many facets to SEO as well. And it’s important to know what those facets are. We have keyword, research, metadata and a Variety of other things Today we’re going to be focusing strictly On metadata, But I wanted to include keyword research because It’S extremely important not to start filling out your metadata before you’ve executed a Really well thought-out and well-researched keyword, research campaign And we can talk all about that at The Net.

Impact, We know a lot about keyword, research and we Can definitely help you with that as well, But today, let’s dive into metadata Metadata consists of keywords that you list On your page, your page’s description headings, alt text for images and title tags for your Page Now, it’s important to know that all this Metadata is behind the scenes. If you’re looking at a web page, you will Not see any of this metadata actually rendered on the page that the consumer, or that your Web visitor sees It’s all in the background and it’s all for The search engines, So, first of all keywords, Keywords are very important to metadata.

You want to make sure that after you do your Keyword, research you’re applying the best keywords that are focused to your page, not Too broad not too overly specific, and you wan na make sure that you use a lot of those To attract visitors to your page, So two things to remember about keywords: Are that they are…you have an unlimited number of space, but don’t abuse it and you Want them to be focused to your content.

Next is the description. The description is, what will actually show Up in your Search Results Snippet as Google calls it. So the description is your search result. You got the search right here and you’ve got The listing one-two-three listing This is your snippet. Now it used to be that the descriptions would Show up exactly as you had entered them into the snippet, but now Google will pull from A lot of different areas to create that snippet.

So if you have a really well-written description, A lot of that description should show up in the snippet Headings, You’ll see headings in your source code, One of the things that a lot of people do For search engine, optimization is they’ll check, source code And all you have to do to check source code. Is CTRL+click or right click on the page and you have the option to view source code And you can see all of the code.

That’S behind! Your website, which includes the metadata So headings, will be listed in your source. Code as H1 H2 H3 – And these are all really important because They basically tell Google what the hierarchy of your content is. An H1 is more important than an H2 is more Important than an H3 – And you know a lot of times – they’re headings – They’Re bolded, so they show how your content is organized on your website.

We also have alt text for images. This one is…, There’s a little debate about how to do. Alt. Text I know even among the team here we might Have a little disagreement about what exactly alt text should be, But let’s say you’ve got a picture right here. And we’re going to you know…, Don’t judge my art skills, but we have a tree. With a sun rise in the background, Well, typically, alt text is supposed to describe Exactly what that image is, So it’s basically describing the image it’s Not giving any additional information about it, So you have.

.., The alt text would be. You know Tree at Sunrise Now, a lot of times there’s a deeper meaning. To that image than just what it shows in the physical sense, And so there’s also another metadata field, That you can add to an image, it’s the long description field And in the long description field you can Provide more info about that picture, So maybe this is a tree at sunrise, right, Before a rainbow appeared over the Grand Canyon, That would be where you can add content that Would maybe connect that image specifically to the content on your page Title tags? This is a big one.

A lot of the search engines will use different Lengths of title tags, but you wan na keep your title between 60 to 70 characters And you might wan na do a little research on These There’s a lot of speculation that title tags: Are changing that Google is changing, how they create title tags for pages? Typically, title tags were given a lot of Weight in search engine rankings and they were used to basically determine the content.

Of the page, But now there’s evidence that Google was Possibly creating title tags with additional information from H1s and descriptions And they may be updating title tags or adding Title tags where there were no title tags before So there’s a lot of discussion going on in The SEO community about that right now And you know some companies will create Title tags for their pages and they’ll render exactly as they listed them, and other companies Will create title tags and they’ll show up slightly different than how they have them.

On the page or even completely different, So that’s sort of a controversial item. Right now, but just keep your eyes open to see how that discussion progresses. What else is there? We have basically, all of your main metadata Listed out right here, but what else can influence your SEO? Well because of how Google is now creating New snippets, it’s increasingly important to make sure that you have good content on Your page and make sure that you have a great website information architecture.

So basically, what that means is when someone Visits your page make sure that it’s really easy to find the content that they’re looking For your navigation is very intuitive, And a lot of that comes through a wire-framing Process – and we do a lot of that work here at The Net Impact. Other things you might look at are ADA compliance. For those with disabilities, who might be looking at your website, I think part of that is having your alt tags.

Filled out, but there’s also a lot more that goes into ADA compliance as well. You wan na make sure that you are minimizing Your validation errors as well. So if you have a 404 error page not found You wan na make sure that you’re going through and checking your website and that all of Your links lead to a good page and that everything is well connected on your website. Finally, your URL, That’s probably one of the hardest things To change because you have to register a new domain But make sure that when you’re starting a Webpage or if you’re redoing a website and you can potentially change the URL, make sure That your URL still fits exactly what you want for your content and that your URL In and of itself will be intuitive to people who wan na know exactly what to expect to find On your website, That’s about it for our discussion of search Engine optimization, If you need any additional assistance with Search engine optimization or search engine marketing, please contact The Net Impact, We’ll be happy to help.


You have to try the best pumpkin seed snack from Spunks! Learn about the creators by watching the video below.