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SEO Basics: Why Do Links Matter For SEO – Rapid Immersion #7

Why do links matter for SEO, if you’re new to the world of SEO and are exploring the topic of link, building or link acquisition, or, if you’ve been doing SEO for quite some time and are looking for a quick refresher? This article is for you to start out: let’s clarify what a link is in the context we’re talking about today, as it’s always good to review the fundamentals.

A link also commonly called a backlink inbound link or an inward link, is an incoming hyper link from one web page to another website. It’s, for example, if you have a website, your web site com, and I have a website reef, digital combo, you and I decided to place a link to your website on reef digital comdata. You for our visitors to visit. You with you, have received a link. So, generally speaking, this would be a good news for you, as your website now has extra exposure and will restart and will start receiving visitors who have been referred to you from reef beyond this, though, the presence of this link can also benefit your rankings in search Results leading to even more visitors finding your site, but why does the presence of this link impact your SEO? The best answer starts with exploring how search engines use and depend on links to function so to explain.

Let’s look at the big picture of what a search engine does. Okay, the first thing it does is: is it navigates or crawls the web to discover content? It then indexes this content. In large databases, it calculates the relevancy and the meaning of the content. It ranks the content versus other items available in the database and then finally, it serves as results in milliseconds when we request it by performing a search as the Internet is a big and ever-changing place.

Search engines need a lot of computing power mesh with smart software to do these tasks on a 24 hour a day, seven days a week basis and as the scope of the challenge is way beyond what a person or team of people could do manually. The engineers at search engines have looked to develop machine learning methods to try and keep up one way, they’ve done. This is by using algorithms an algorithm is a process or set of rules to be followed in calculations and problem-solving situations.

These algorithms are at the very heart of what makes a search engine good or bad at answering. Our queries in the early days of the web search engines used links as a primary method of discovering new content. The search engine did this by starting at one side. Let’s say, for example, the New York Times then following each link it encountered as it navigated through content the search engine software often called a bot or a spider, would travel from link to link to link finding new information to serve up for searchers back.

Then, if you had a website and wanted it to appear in search engines, you needed to be linked to from a website that a search engine already knew about or you’d risk. Your site never being found. Now for google links play a particularly important role in their story beyond using links to discover content, the founders of google made two very important observations that would go on to establish their search engine as the best in the market.

The first observation was that online some webpages have far more links than others, and the second observation, these frequently linked to pages, tend to be superior resources. This thinking was simple, but revolutionary links providing a strong signal about the value of a web page. A link from one website to another could be likened to an endorsement or a vote for that website. From an SEO perspective and as Google was already crawling the web at length to discover content, it was able to easily see which pages were the most link to so that it could then prioritize that content for a person who was searching, which is really brilliant.

So fast forward to today and search engine algorithms are now better than ever at measuring links and assigning ranking power on a case by case basis. Now one link can be worth several hundred or even several thousand times the value of another, so modern SEO. Practitioners are tasked with identifying and then earning links that search engines regard the most, which is what makes SEO as much of an art as it is a science.

Well, that about wraps up this introduction to why links matter for SEO in the next article we’ll be going into more detail about how to evaluate the SEO value of a link on a case by case basis. So you can inspect the links to your own site or to that of a competitor site and better understand why a particular web page is or isn’t ranking in the text accompanying. This post you’ll also find links to some of our favorite tools to help you conduct this analysis, so thank you very much for your time and all the best have a great day.

You


 

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Online Marketing

SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’r scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’r going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.


 

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SEO For Beginners 2017 – How to Rank High In Google – WordPress Yoast SEO Tutorial

So, let’s get started to get started open your dashboard in a new in a new tab and now again we have to install a new plugin for this, so how our plugins click on add new and in your search for Yoast.

Okay, here it is Yoast SEO by Yoast. This is by far the best plug-in, for you know SEO, as you can see, more than 13,000 people have rated and that it is a five-star five-star rated product, five-star rated plug-in and more than 1 million active installs. At present, so this is an amazing plugin, no doubt so. Just click on install now now click on activate. Ok. Now again, you will see a new thing, a new tab, oh yah, which says SEO just click on that.

Ok, here it is it’s. It says zero problems, which is fine notification, not needed right down. Just click on general here you’ll get an option called open. The configuration wizard click on that now you have two options. You have to select this one configure Yoast SEO in a few step now here, the environment, you have to select the environment, three options: production staging development development is when the site is running locally for development purposes.

Staging is a copy of side used for testing purposes and production and the site is life with the real traffic. So our website is at production stage, so select production click on next now you have to select the type of the website, whether it is a blogging website, whether it is a webshop web shop is basically ecommerce website. So we have to select the webshop click on next, whether it’s a company or a person.

Ours is a company, we’ll select log, toad incorporation. You have to choose an image: a company logo, let’s select any image, a short image. If you have okay, this one select your logo, your company logo, click on choose an image. Click on next now put in your Facebook, Twitter, Instagram, whatever you using Google+ or YouTube URL, and don’t don’t ever underestimate any of these steps? Don’t think? Oh man! This is not important.

Our facebook URL is not important now this is not important. This is really important. All these steps that are over here, it is not like you know they have just given you some random. These things are really important. I it is really connected to the SEO stuff, so make sure you put all your url, so you, okay now after you do so click on next, then it is post type visibility. The first one is, the post type post should be visible or hidden means the post type, which is post, which is basically our blocks, whether you want a visible or hide them on.

You know, search engine, so obviously we want it to be visible. But what should be there for your pages, whether you want to show your pages on search engines or not? For example, we created about this Contact Us page, so obviously we want them to be visible on search engines. If you want, you can also make visible for media. You can also hide them. If you have any products. Here is the main thing products we want this to be visible.

Okay, this is the main thing make sure it is visible for products. The most important thing. Okay, so once you have done this setting click on next okay, so it asks whether it has multiple authors does. Or will your site have multiple authors? If you think yes in the future, you have more author, then select yes. If no, then, no, then click on next. Okay, now you have to get Google authentication code.

So just click on this ok select your account. Click on allow just copy this code paste it over here now click on next and now you have to select the separator, for example, come back to your website and here at the top you see the title which says ecommerce website address in this separator is a Pipe – and you can select this big so on so let’s select this one, the small and click on next, you can have any kind of separator.

It’s just separates your website name with the product name or page name whatever. It is now click on next now you can sign up for the newsletter. If you want, you know, if you don’t, then just click on next. Ok, now you have some options. Basically, it is just you know some ads from Yoast. If you want to upgrade to premium, you can click on this. If you want to learn how to write copy that rank, you know whatever it is.

You have different courses, free courses, I guess on YouTube, so you can read those articles if you want, after that, just click on next. It says your turn Nate. You have done it. So click on close now come back over here in the webmaster tool, and here we have to add a Google search console so just open new tab or search for Google console. Ok search for Google search console! Ok! Fine! Now here you will see this link.

Google Webmaster Tools, click on that okay, now here, if the you’re upset and obviously wants you’re upset because we haven’t created that so click on add a property and just copy your website link paste it over here, click on add: okay. Now we have different options through which you know you can a connect. Your ghost from this Google search console with this one. No, so you have many different options.

Just click on the first one, HTML tag, the most easy one now here, you’ll see something called content. Is equal to then quotations under quotations? You have some code to you have to just copy those code which is under quotation, but I think you cannot copy when you click on that everything is selected. So just do one thing: copy everything open, a new tab, paste that way your and from here you will be able to copy this portion so just copy this push in which is under content.

Click on control C come back for you paste it over your click. On Save Changes, okay, once you do so again, come back, oh you’re on the console page and click on verify. Okay, so it should say this message. Congratulations. You have successfully verified your ownership of your website and you will see your website link over here. So we have successfully done that the most important thing this was the most important step.

Now, let’s see how to set up or how to increase the search engine optimization of our products, for that how our products, click on add product all products now select any one of the product. For example, let’s select this one men’s blue shorts live now scroll down. Now here, you’ll see one new box over here, which is Yoast SEO. Ok, you’re, getting a snippet preview of how your product or how your link for this product will look like on Google.

Ok, you can select mobile, so this is how it will look on mobile. You select that top. This is. How do we look on desktop now to select one focus? Keyword basically focused keyword should be like you know. Let me show you, for example, it is men’s. Blue shorts live, so what you can select is blue short sleeve. This might be, this can be your focus keyword. So now you have this, you know analysis section where you have different dots, red dot, orange dot, a green dot.

Basically, we have to turn all this thing into green dot so be here. We have turned two things into green dot. The first one is focused, keywords appears in the URL for this page. What does this mean? We have selected a focus keyword over here, and this is the URL of our of our page of our product. So, as you can see, blue short-sleeve is there. This is a focus keyword, it is present in the permalink, so that is what it means.

Okay and second, was, is you have never used? This focus keyword before very good? This is basically because this is the first product on which we are working for SEO. Optimization. Now, let’s see other thing now, this one, which is a red dot, it says no meta description has been specified. Search engines will display copy from the page instead, okay, so what you can do is just click on this edit snippet and you can have meta description, just copy something from your and paste it over here.

Okay, when it turns red, it means that you have. You have to decrease the size for this okay, okay, so this is how this is the length of Meta Description that you should have now. As you can see, the Meta Description is available. I and you can see it on the snippet preview. Okay, once you do so click on close snippet editor. Now we have the third thing. Also green, which says the length of the Meta Description is sufficient.

Now, let’s see the net nada dot, which we have to work on, the focus keyword doesn’t appear in the first paragraph of the copy makes your topics clear immediately: okay, so basically the focus keyword should be available on over here. Okay, so let’s add anywhere over here and obviously it should make sense, I’m just showing you for the sake of showing, but you have to see. Where does this thing fit and it should make sense, the sentence should make sense.

Okay, so that we have put this thing or your now again, we have turned one more thing, Green, which is very, very awesome. We are going good now again this a red dot which says a Meta Description has been specified, but it does not contain the focus keyword. So this is our focus keyword. We did enter a meta description, but it doesn’t have the focus keyword. So, let’s replace this thing with our focus: keyword, okay, put a full-stop at the end, click on close snippet, editor and now boom.

We have five green dots, so we are really going good. It says no internal links appear in this page. Consider adding some as appropriate. So what this means is, you know you have to link something to your to your page. Internal link. Internal link is basically when you click on that link, it will redirect you to different page or different product which is available on your own website. Okay on the same website – or I know external link are basically when you click on that link.

You will be redirected to another website, so that is internal and external link. So how to do that, for example, here it is written typewriter, so you can select this. You can a you have insert or edit link click on that and you can paste a URL okay. So, let’s add this URL domain website URL and click on apply. Okay, now we have added an internal link on this website and again now we see six different, green dots, which is awesome.

The keyword density is 0.4 percent, which is too low. The focus keyword was found one time. Okay, so basically, what it means is the focus keyword should be no available at several places. For example, let’s add all yours now we have to then we can add over here. We have three. Now, let’s again come back now, it has. The keyword density is now 10.1 %. So out of this content, one person content can has our focus keyword, which is very fine, which is very good.

Now, let’s see this thing, this orange marks, which says that okay, fine, it is good, but it is not best. You have to turn this thing into green, which is the best practice with best SEO practice. So, let’s we don’t want good. We want the best so we’ll turn all these things also into green. The next thing is the text contains 267 words this slightly below the recommend recommended minimum of 300 words add a bit more copy.

Okay, so we have to add some more text over here. So just copy this thing again paste it over here now again come back okay now it says the text contains 370 words to 74 volts, which is above the minimum of 300 words. So again we have a new success. Now, let’s move on to another point, it says the images of this page are missing, alt attributes. So basically what it means is, you know, let’s see, let’s, let’s see we have an image over here.

So, let’s click on this image, and here besides image, you have caption all text description, so you have a title which is good. You also have to have a caption, so basically caption you might have seen in different news ma news websites. If you have seen when you have an image like this, for example, this is the image the Indy caption in below this image. It will be written. This is a beautiful girl or she is Taylor, super she’s, so on and so forth.

So that is what a caption is, which says you about this image. Okay, so you have to put a caption for this image, so this image is selected and make sure you do this for all the images which you have used in your website, then there is alt text you. What is an alt text? Suppose someone is using a very slow Internet and what happens is you know? While is visiting your website? The image doesn’t load because he is using a very slow Internet.

So, instead of this image, he will see this text, so image won’t be shown, but he will see some text so that is alt text. Now you have to write some description about this image, so you can write some description about this image. Okay, so make sure you select all these images and you fill everything title caption alt text, description. Okay, once you do so click on set product image. Now again, that thing has turned green, which is again awesome.

Okay, where is it yeah here? It is the images on the page contains alt attributes with the focus keyword. So this is awesome now here it is no output. Outbound link appears, as I said, we have to kind of link. We have already had an inbound link. Now, let’s have an outbound link. Okay, so let’s select some something some you know some word house and let’s link it to outbound. For example, let’s select this word, click on link and let’s link this to wordpress.

Org. Don’t just link you to any random website, make sure you’re linking to a very strong website. WordPress.Org is a very strong website. You can link it to YouTube or so on. You can, for example, suppose you are talking about your product and you want to say that you know what I have a article on this product, so you can read that article on YouTube and you can give that link. So basically, your this link will redirect to YouTube, which is a very strong website, so make sure you, you know, have a mumbling for a very strong website, not just a mini XYZ website.

Okay, now come down and only one thing is left now. The SEO title is too short, use the space to add variation or create compelling call-to-action copy okay. So this is the title now again: click on edit snippet, okay, so basically it is at present everything is set to you know everything is set to default, which is the first. The title will be there. Then page name will be there. Then date will be there and then site name will be there.

You can have you know a custom title. For example, let’s have this title: you know click on this title and add something more best short or best blue shirt, because you want to use this terms again and again best blue short, sleeves sorry shirt available in the market. Okay, so this title does make sense and it is also bigger just keep it this to available. Basically, you have to turn this thing into green.

Okay. Now click on close now, as you can see, everything is turned to green. Now it says SEO thing is good, but readability, it needs improvement, because you know all these words. I don’t know which language is this, so you have to use basic English language and you have to use some really basic words. You don’t have to use some tough words. Basically, you have to have the description wherein everyone can read something easily.

Even a school guy can understand what you’re talking about. So if you do so, after that, your readable readability will increase okay, once you are done with all the changes, click on update and you have successfully posted and increased the SEO power of this product. Now your product become really strong. Seo is very, very, very important. Companies charge thousands of dollars just for making this thing the same, they use the same plugin, and this is how they will do everything and they charge a lot of money for that.

So after reading this tutorial, I hope you guys how you get a lot of help, and this tutorial helps you and you are saving indirectly you’re saving a lot of money. So just for this, I hope you guys will give a 5-star rating to this course, because I have used – and I have put in a lot of efforts in making these goals, and I’m also providing these bonus lectures to you, which will be very beneficial for you.

Not only for this website but for any website which you make in future, so I hope you are so I hope you guys have enjoyed this lecture. Take care and I’ll see you guys in the next lecture, probably the last lecture. Okay, so see you soon,


 

Categories
Online Marketing

SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.


Who is helping with your digital business footprint?

 

Categories
Online Marketing

SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.


 

Categories
Online Marketing

SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’S a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’M scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’S just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’S an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’T have a physical location that you serve, then you Aren’T going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’Ll be talking about, you need to put all across your website. It’S these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’S less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’S a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’Re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’S not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’S scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’M going to go into right now to show you where this is [: Nealey ] Awesome. Let’S see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’S go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’S a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’S gross [, Morgan ]! That’S not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’Re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’S Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’Re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.


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SEO For Beginners 2017 – How to Rank High In Google – WordPress Yoast SEO Tutorial

So, let’s get started to get started open your dashboard in a new in a new tab and now again we have to install a new plugin for this, so how our plugins click on add new and in your search for Yoast.

Okay, here it is Yoast SEO by Yoast. This is by far the best plug-in, for you know SEO, as you can see, more than 13,000 people have rated and that it is a five-star five-star rated product, five-star rated plug-in and more than 1 million active installs. At present, so this is an amazing plugin, no doubt so. Just click on install now now click on activate. Ok. Now again, you will see a new thing, a new tab, oh yah, which says SEO just click on that.

Ok, here it is it’s. It says zero problems, which is fine notification, not needed right down. Just click on general here you’ll get an option called open. The configuration wizard click on that now you have two options. You have to select this one configure Yoast SEO in a few step now here, the environment, you have to select the environment, three options: production staging development development is when the site is running locally for development purposes.

Staging is a copy of side used for testing purposes and production and the site is life with the real traffic. So our website is at production stage, so select production click on next now you have to select the type of the website, whether it is a blogging website, whether it is a webshop web shop is basically ecommerce website. So we have to select the webshop click on next, whether it’s a company or a person.

Ours is a company, we’ll select log, toad incorporation. You have to choose an image: a company logo, let’s select any image, a short image. If you have okay, this one select your logo, your company logo, click on choose an image. Click on next now put in your Facebook, Twitter, Instagram, whatever you using Google+ or YouTube URL, and don’t don’t ever underestimate any of these steps? Don’T think? Oh man! This is not important.

Our facebook URL is not important now this is not important. This is really important. All these steps that are over here, it is not like you know they have just given you some random. These things are really important. I it is really connected to the SEO stuff, so make sure you put all your url, so you, okay now after you do so click on next, then it is post type visibility. The first one is, the post type post should be visible or hidden means the post type, which is post, which is basically our blocks, whether you want a visible or hide them on.

You know, search engine, so obviously we want it to be visible. But what should be there for your pages, whether you want to show your pages on search engines or not? For example, we created about this Contact Us page, so obviously we want them to be visible on search engines. If you want, you can also make visible for media. You can also hide them. If you have any products. Here is the main thing products we want this to be visible.

Okay, this is the main thing make sure it is visible for products. The most important thing. Okay, so once you have done this setting click on next okay, so it asks whether it has multiple authors does. Or will your site have multiple authors? If you think yes in the future, you have more author, then select yes. If no, then, no, then click on next. Okay, now you have to get Google authentication code.

So just click on this ok select your account. Click on allow just copy this code paste it over here now click on next and now you have to select the separator, for example, come back to your website and here at the top you see the title which says ecommerce website address in this separator is a Pipe – and you can select this big so on so let’s select this one, the small and click on next, you can have any kind of separator.

It’S just separates your website name with the product name or page name whatever. It is now click on next now you can sign up for the newsletter. If you want, you know, if you don’t, then just click on next. Ok, now you have some options. Basically, it is just you know some ads from Yoast. If you want to upgrade to premium, you can click on this. If you want to learn how to write copy that rank, you know whatever it is.

You have different courses, free courses, I guess on YouTube, so you can read those articles if you want, after that, just click on next. It says your turn Nate. You have done it. So click on close now come back over here in the webmaster tool, and here we have to add a Google search console so just open new tab or search for Google console. Ok search for Google search console! Ok! Fine! Now here you will see this link.

Google Webmaster Tools, click on that okay, now here, if the you’re upset and obviously wants you’re upset because we haven’t created that so click on add a property and just copy your website link paste it over here, click on add: okay. Now we have different options through which you know you can a connect. Your ghost from this Google search console with this one. No, so you have many different options.

Just click on the first one, HTML tag, the most easy one now here, you’ll see something called content. Is equal to then quotations under quotations? You have some code to you have to just copy those code which is under quotation, but I think you cannot copy when you click on that everything is selected. So just do one thing: copy everything open, a new tab, paste that way your and from here you will be able to copy this portion so just copy this push in which is under content.

Click on control C come back for you paste it over your click. On Save Changes, okay, once you do so again, come back, oh you’re on the console page and click on verify. Okay, so it should say this message. Congratulations. You have successfully verified your ownership of your website and you will see your website link over here. So we have successfully done that the most important thing this was the most important step.

Now, let’s see how to set up or how to increase the search engine optimization of our products, for that how our products, click on add product all products now select any one of the product. For example, let’s select this one men’s blue shorts live now scroll down. Now here, you’ll see one new box over here, which is Yoast SEO. Ok, you’re, getting a snippet preview of how your product or how your link for this product will look like on Google.

Ok, you can select mobile, so this is how it will look on mobile. You select that top. This is. How do we look on desktop now to select one focus? Keyword basically focused keyword should be like you know. Let me show you, for example, it is men’s. Blue shorts live, so what you can select is blue short sleeve. This might be, this can be your focus keyword. So now you have this, you know analysis section where you have different dots, red dot, orange dot, a green dot.

Basically, we have to turn all this thing into green dot so be here. We have turned two things into green dot. The first one is focused, keywords appears in the URL for this page. What does this mean? We have selected a focus keyword over here, and this is the URL of our of our page of our product. So, as you can see, blue short-sleeve is there. This is a focus keyword, it is present in the permalink, so that is what it means.

Okay and second, was, is you have never used? This focus keyword before very good? This is basically because this is the first product on which we are working for SEO. Optimization. Now, let’s see other thing now, this one, which is a red dot, it says no meta description has been specified. Search engines will display copy from the page instead, okay, so what you can do is just click on this edit snippet and you can have meta description, just copy something from your and paste it over here.

Okay, when it turns red, it means that you have. You have to decrease the size for this okay, okay, so this is how this is the length of Meta Description that you should have now. As you can see, the Meta Description is available. I and you can see it on the snippet preview. Okay, once you do so click on close snippet editor. Now we have the third thing. Also green, which says the length of the Meta Description is sufficient.

Now, let’s see the net nada dot, which we have to work on, the focus keyword doesn’t appear in the first paragraph of the copy makes your topics clear immediately: okay, so basically the focus keyword should be available on over here. Okay, so let’s add anywhere over here and obviously it should make sense, I’m just showing you for the sake of showing, but you have to see. Where does this thing fit and it should make sense, the sentence should make sense.

Okay, so that we have put this thing or your now again, we have turned one more thing, Green, which is very, very awesome. We are going good now again this a red dot which says a Meta Description has been specified, but it does not contain the focus keyword. So this is our focus keyword. We did enter a meta description, but it doesn’t have the focus keyword. So, let’s replace this thing with our focus: keyword, okay, put a full-stop at the end, click on close snippet, editor and now boom.

We have five green dots, so we are really going good. It says no internal links appear in this page. Consider adding some as appropriate. So what this means is, you know you have to link something to your to your page. Internal link. Internal link is basically when you click on that link, it will redirect you to different page or different product which is available on your own website. Okay on the same website – or I know external link are basically when you click on that link.

You will be redirected to another website, so that is internal and external link. So how to do that, for example, here it is written typewriter, so you can select this. You can a you have insert or edit link click on that and you can paste a URL okay. So, let’s add this URL domain website URL and click on apply. Okay, now we have added an internal link on this website and again now we see six different, green dots, which is awesome.

The keyword density is 0.4 percent, which is too low. The focus keyword was found one time. Okay, so basically, what it means is the focus keyword should be no available at several places. For example, let’s add all yours now we have to then we can add over here. We have three. Now, let’s again come back now, it has. The keyword density is now 10.1 %. So out of this content, one person content can has our focus keyword, which is very fine, which is very good.

Now, let’s see this thing, this orange marks, which says that okay, fine, it is good, but it is not best. You have to turn this thing into green, which is the best practice with best SEO practice. So, let’s we don’t want good. We want the best so we’ll turn all these things also into green. The next thing is the text contains 267 words this slightly below the recommend recommended minimum of 300 words add a bit more copy.

Okay, so we have to add some more text over here. So just copy this thing again paste it over here now again come back okay now it says the text contains 370 words to 74 volts, which is above the minimum of 300 words. So again we have a new success. Now, let’s move on to another point, it says the images of this page are missing, alt attributes. So basically what it means is, you know, let’s see, let’s, let’s see we have an image over here.

So, let’s click on this image, and here besides image, you have caption all text description, so you have a title which is good. You also have to have a caption, so basically caption you might have seen in different news ma news websites. If you have seen when you have an image like this, for example, this is the image the Indy caption in below this image. It will be written. This is a beautiful girl or she is Taylor, super she’s, so on and so forth.

So that is what a caption is, which says you about this image. Okay, so you have to put a caption for this image, so this image is selected and make sure you do this for all the images which you have used in your website, then there is alt text you. What is an alt text? Suppose someone is using a very slow Internet and what happens is you know? While is visiting your website? The image doesn’t load because he is using a very slow Internet.

So, instead of this image, he will see this text, so image won’t be shown, but he will see some text so that is alt text. Now you have to write some description about this image, so you can write some description about this image. Okay, so make sure you select all these images and you fill everything title caption alt text, description. Okay, once you do so click on set product image. Now again, that thing has turned green, which is again awesome.

Okay, where is it yeah here? It is the images on the page contains alt attributes with the focus keyword. So this is awesome now here it is no output. Outbound link appears, as I said, we have to kind of link. We have already had an inbound link. Now, let’s have an outbound link. Okay, so let’s select some something some you know some word house and let’s link it to outbound. For example, let’s select this word, click on link and let’s link this to wordpress.

Org. Don’T just link you to any random website, make sure you’re linking to a very strong website. WordPress.Org is a very strong website. You can link it to YouTube or so on. You can, for example, suppose you are talking about your product and you want to say that you know what I have a article on this product, so you can read that article on YouTube and you can give that link. So basically, your this link will redirect to YouTube, which is a very strong website, so make sure you, you know, have a mumbling for a very strong website, not just a mini XYZ website.

Okay, now come down and only one thing is left now. The SEO title is too short, use the space to add variation or create compelling call-to-action copy okay. So this is the title now again: click on edit snippet, okay, so basically it is at present everything is set to you know everything is set to default, which is the first. The title will be there. Then page name will be there. Then date will be there and then site name will be there.

You can have you know a custom title. For example, let’s have this title: you know click on this title and add something more best short or best blue shirt, because you want to use this terms again and again best blue short, sleeves sorry shirt available in the market. Okay, so this title does make sense and it is also bigger just keep it this to available. Basically, you have to turn this thing into green.

Okay. Now click on close now, as you can see, everything is turned to green. Now it says SEO thing is good, but readability, it needs improvement, because you know all these words. I don’t know which language is this, so you have to use basic English language and you have to use some really basic words. You don’t have to use some tough words. Basically, you have to have the description wherein everyone can read something easily.

Even a school guy can understand what you’re talking about. So if you do so, after that, your readable readability will increase okay, once you are done with all the changes, click on update and you have successfully posted and increased the SEO power of this product. Now your product become really strong. Seo is very, very, very important. Companies charge thousands of dollars just for making this thing the same, they use the same plugin, and this is how they will do everything and they charge a lot of money for that.

So after reading this tutorial, I hope you guys how you get a lot of help, and this tutorial helps you and you are saving indirectly you’re saving a lot of money. So just for this, I hope you guys will give a 5-star rating to this course, because I have used – and I have put in a lot of efforts in making these goals, and I’m also providing these bonus lectures to you, which will be very beneficial for you.

Not only for this website but for any website which you make in future, so I hope you are so I hope you guys have enjoyed this lecture. Take care and I’ll see you guys in the next lecture, probably the last lecture. Okay, so see you soon,


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