Tag: what is seo

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Online Marketing

SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’r scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’r going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.

 

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Online Marketing

8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’s tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’s in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’s tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’s an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’s NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off

 

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Online Marketing

SEO For Beginners 2017 – How to Rank High In Google – WordPress Yoast SEO Tutorial

So, let’s get started to get started open your dashboard in a new in a new tab and now again we have to install a new plugin for this, so how our plugins click on add new and in your search for Yoast.

Okay, here it is Yoast SEO by Yoast. This is by far the best plug-in, for you know SEO, as you can see, more than 13,000 people have rated and that it is a five-star five-star rated product, five-star rated plug-in and more than 1 million active installs. At present, so this is an amazing plugin, no doubt so. Just click on install now now click on activate. Ok. Now again, you will see a new thing, a new tab, oh yah, which says SEO just click on that.

Ok, here it is it’s. It says zero problems, which is fine notification, not needed right down. Just click on general here you’ll get an option called open. The configuration wizard click on that now you have two options. You have to select this one configure Yoast SEO in a few step now here, the environment, you have to select the environment, three options: production staging development development is when the site is running locally for development purposes.

Staging is a copy of side used for testing purposes and production and the site is life with the real traffic. So our website is at production stage, so select production click on next now you have to select the type of the website, whether it is a blogging website, whether it is a webshop web shop is basically ecommerce website. So we have to select the webshop click on next, whether it’s a company or a person.

Ours is a company, we’ll select log, toad incorporation. You have to choose an image: a company logo, let’s select any image, a short image. If you have okay, this one select your logo, your company logo, click on choose an image. Click on next now put in your Facebook, Twitter, Instagram, whatever you using Google+ or YouTube URL, and don’t don’t ever underestimate any of these steps? Don’t think? Oh man! This is not important.

Our facebook URL is not important now this is not important. This is really important. All these steps that are over here, it is not like you know they have just given you some random. These things are really important. I it is really connected to the SEO stuff, so make sure you put all your url, so you, okay now after you do so click on next, then it is post type visibility. The first one is, the post type post should be visible or hidden means the post type, which is post, which is basically our blocks, whether you want a visible or hide them on.

You know, search engine, so obviously we want it to be visible. But what should be there for your pages, whether you want to show your pages on search engines or not? For example, we created about this Contact Us page, so obviously we want them to be visible on search engines. If you want, you can also make visible for media. You can also hide them. If you have any products. Here is the main thing products we want this to be visible.

Okay, this is the main thing make sure it is visible for products. The most important thing. Okay, so once you have done this setting click on next okay, so it asks whether it has multiple authors does. Or will your site have multiple authors? If you think yes in the future, you have more author, then select yes. If no, then, no, then click on next. Okay, now you have to get Google authentication code.

So just click on this ok select your account. Click on allow just copy this code paste it over here now click on next and now you have to select the separator, for example, come back to your website and here at the top you see the title which says ecommerce website address in this separator is a Pipe – and you can select this big so on so let’s select this one, the small and click on next, you can have any kind of separator.

It’s just separates your website name with the product name or page name whatever. It is now click on next now you can sign up for the newsletter. If you want, you know, if you don’t, then just click on next. Ok, now you have some options. Basically, it is just you know some ads from Yoast. If you want to upgrade to premium, you can click on this. If you want to learn how to write copy that rank, you know whatever it is.

You have different courses, free courses, I guess on YouTube, so you can read those articles if you want, after that, just click on next. It says your turn Nate. You have done it. So click on close now come back over here in the webmaster tool, and here we have to add a Google search console so just open new tab or search for Google console. Ok search for Google search console! Ok! Fine! Now here you will see this link.

Google Webmaster Tools, click on that okay, now here, if the you’re upset and obviously wants you’re upset because we haven’t created that so click on add a property and just copy your website link paste it over here, click on add: okay. Now we have different options through which you know you can a connect. Your ghost from this Google search console with this one. No, so you have many different options.

Just click on the first one, HTML tag, the most easy one now here, you’ll see something called content. Is equal to then quotations under quotations? You have some code to you have to just copy those code which is under quotation, but I think you cannot copy when you click on that everything is selected. So just do one thing: copy everything open, a new tab, paste that way your and from here you will be able to copy this portion so just copy this push in which is under content.

Click on control C come back for you paste it over your click. On Save Changes, okay, once you do so again, come back, oh you’re on the console page and click on verify. Okay, so it should say this message. Congratulations. You have successfully verified your ownership of your website and you will see your website link over here. So we have successfully done that the most important thing this was the most important step.

Now, let’s see how to set up or how to increase the search engine optimization of our products, for that how our products, click on add product all products now select any one of the product. For example, let’s select this one men’s blue shorts live now scroll down. Now here, you’ll see one new box over here, which is Yoast SEO. Ok, you’re, getting a snippet preview of how your product or how your link for this product will look like on Google.

Ok, you can select mobile, so this is how it will look on mobile. You select that top. This is. How do we look on desktop now to select one focus? Keyword basically focused keyword should be like you know. Let me show you, for example, it is men’s. Blue shorts live, so what you can select is blue short sleeve. This might be, this can be your focus keyword. So now you have this, you know analysis section where you have different dots, red dot, orange dot, a green dot.

Basically, we have to turn all this thing into green dot so be here. We have turned two things into green dot. The first one is focused, keywords appears in the URL for this page. What does this mean? We have selected a focus keyword over here, and this is the URL of our of our page of our product. So, as you can see, blue short-sleeve is there. This is a focus keyword, it is present in the permalink, so that is what it means.

Okay and second, was, is you have never used? This focus keyword before very good? This is basically because this is the first product on which we are working for SEO. Optimization. Now, let’s see other thing now, this one, which is a red dot, it says no meta description has been specified. Search engines will display copy from the page instead, okay, so what you can do is just click on this edit snippet and you can have meta description, just copy something from your and paste it over here.

Okay, when it turns red, it means that you have. You have to decrease the size for this okay, okay, so this is how this is the length of Meta Description that you should have now. As you can see, the Meta Description is available. I and you can see it on the snippet preview. Okay, once you do so click on close snippet editor. Now we have the third thing. Also green, which says the length of the Meta Description is sufficient.

Now, let’s see the net nada dot, which we have to work on, the focus keyword doesn’t appear in the first paragraph of the copy makes your topics clear immediately: okay, so basically the focus keyword should be available on over here. Okay, so let’s add anywhere over here and obviously it should make sense, I’m just showing you for the sake of showing, but you have to see. Where does this thing fit and it should make sense, the sentence should make sense.

Okay, so that we have put this thing or your now again, we have turned one more thing, Green, which is very, very awesome. We are going good now again this a red dot which says a Meta Description has been specified, but it does not contain the focus keyword. So this is our focus keyword. We did enter a meta description, but it doesn’t have the focus keyword. So, let’s replace this thing with our focus: keyword, okay, put a full-stop at the end, click on close snippet, editor and now boom.

We have five green dots, so we are really going good. It says no internal links appear in this page. Consider adding some as appropriate. So what this means is, you know you have to link something to your to your page. Internal link. Internal link is basically when you click on that link, it will redirect you to different page or different product which is available on your own website. Okay on the same website – or I know external link are basically when you click on that link.

You will be redirected to another website, so that is internal and external link. So how to do that, for example, here it is written typewriter, so you can select this. You can a you have insert or edit link click on that and you can paste a URL okay. So, let’s add this URL domain website URL and click on apply. Okay, now we have added an internal link on this website and again now we see six different, green dots, which is awesome.

The keyword density is 0.4 percent, which is too low. The focus keyword was found one time. Okay, so basically, what it means is the focus keyword should be no available at several places. For example, let’s add all yours now we have to then we can add over here. We have three. Now, let’s again come back now, it has. The keyword density is now 10.1 %. So out of this content, one person content can has our focus keyword, which is very fine, which is very good.

Now, let’s see this thing, this orange marks, which says that okay, fine, it is good, but it is not best. You have to turn this thing into green, which is the best practice with best SEO practice. So, let’s we don’t want good. We want the best so we’ll turn all these things also into green. The next thing is the text contains 267 words this slightly below the recommend recommended minimum of 300 words add a bit more copy.

Okay, so we have to add some more text over here. So just copy this thing again paste it over here now again come back okay now it says the text contains 370 words to 74 volts, which is above the minimum of 300 words. So again we have a new success. Now, let’s move on to another point, it says the images of this page are missing, alt attributes. So basically what it means is, you know, let’s see, let’s, let’s see we have an image over here.

So, let’s click on this image, and here besides image, you have caption all text description, so you have a title which is good. You also have to have a caption, so basically caption you might have seen in different news ma news websites. If you have seen when you have an image like this, for example, this is the image the Indy caption in below this image. It will be written. This is a beautiful girl or she is Taylor, super she’s, so on and so forth.

So that is what a caption is, which says you about this image. Okay, so you have to put a caption for this image, so this image is selected and make sure you do this for all the images which you have used in your website, then there is alt text you. What is an alt text? Suppose someone is using a very slow Internet and what happens is you know? While is visiting your website? The image doesn’t load because he is using a very slow Internet.

So, instead of this image, he will see this text, so image won’t be shown, but he will see some text so that is alt text. Now you have to write some description about this image, so you can write some description about this image. Okay, so make sure you select all these images and you fill everything title caption alt text, description. Okay, once you do so click on set product image. Now again, that thing has turned green, which is again awesome.

Okay, where is it yeah here? It is the images on the page contains alt attributes with the focus keyword. So this is awesome now here it is no output. Outbound link appears, as I said, we have to kind of link. We have already had an inbound link. Now, let’s have an outbound link. Okay, so let’s select some something some you know some word house and let’s link it to outbound. For example, let’s select this word, click on link and let’s link this to wordpress.

Org. Don’t just link you to any random website, make sure you’re linking to a very strong website. WordPress.Org is a very strong website. You can link it to YouTube or so on. You can, for example, suppose you are talking about your product and you want to say that you know what I have a article on this product, so you can read that article on YouTube and you can give that link. So basically, your this link will redirect to YouTube, which is a very strong website, so make sure you, you know, have a mumbling for a very strong website, not just a mini XYZ website.

Okay, now come down and only one thing is left now. The SEO title is too short, use the space to add variation or create compelling call-to-action copy okay. So this is the title now again: click on edit snippet, okay, so basically it is at present everything is set to you know everything is set to default, which is the first. The title will be there. Then page name will be there. Then date will be there and then site name will be there.

You can have you know a custom title. For example, let’s have this title: you know click on this title and add something more best short or best blue shirt, because you want to use this terms again and again best blue short, sleeves sorry shirt available in the market. Okay, so this title does make sense and it is also bigger just keep it this to available. Basically, you have to turn this thing into green.

Okay. Now click on close now, as you can see, everything is turned to green. Now it says SEO thing is good, but readability, it needs improvement, because you know all these words. I don’t know which language is this, so you have to use basic English language and you have to use some really basic words. You don’t have to use some tough words. Basically, you have to have the description wherein everyone can read something easily.

Even a school guy can understand what you’re talking about. So if you do so, after that, your readable readability will increase okay, once you are done with all the changes, click on update and you have successfully posted and increased the SEO power of this product. Now your product become really strong. Seo is very, very, very important. Companies charge thousands of dollars just for making this thing the same, they use the same plugin, and this is how they will do everything and they charge a lot of money for that.

So after reading this tutorial, I hope you guys how you get a lot of help, and this tutorial helps you and you are saving indirectly you’re saving a lot of money. So just for this, I hope you guys will give a 5-star rating to this course, because I have used – and I have put in a lot of efforts in making these goals, and I’m also providing these bonus lectures to you, which will be very beneficial for you.

Not only for this website but for any website which you make in future, so I hope you are so I hope you guys have enjoyed this lecture. Take care and I’ll see you guys in the next lecture, probably the last lecture. Okay, so see you soon,

 

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SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.

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8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’s tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’s in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’s tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’s an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’s NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off

 

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How to Align Your Keywords and Business Goals

We are building her keyword, seed list, we’ve got it all together. We’ve got it categorized documented and now we’re going to pull things full circle, we’re going to align them to business goals because Amy. It is not enough to just spend this time searching finding all these keywords: jotting them down, categorizing them if they’re not aligned to goes, you really want to achieve or website goals, and the other reason you want to do.

This is also because you want to identify any opportunities or gaps for keywords that you need to maybe include in some of your content right. That makes sense absolutely now. I did ask you to do a little bit of prep before you came so. Could you maybe give me an idea of some of your business goals sure so my monthly Instagram goal is to increase my followers by 100. Okay and I’m wanting to have four new coaching clients per month, okay for people signing on for packages and then increase my email list by 10.

New email addresses a month fantastic now, the first place I would go if I was looking to align with the goal of increasing Instagram followers is in your seed list, anything related to social media. Okay right, so let’s go back here. Competitor keywords: remember: when we search for hashtags right go to the hashtags, that you’ve got here right and even narrow it down to Instagram, specifically right.

If your goal is to increase your number of Instagram followers, then let’s focus on Instagram. You could search for ways to gain Instagram followers. I’ll bet, there’s a little bit of information out. There sure that’s a great idea cool, let’s move on to the next one: okay, okay! So for this bowl it’s clearly a business-related goal, so we definitely want to look at the business and industry keywords that are in your seedless right, we’re going to definitely find something there, but your target audience keyword list is really where we’re going to find the gold.

So go back to that one! Let’s go here, we’re going to look through all the keywords that we found around target audience, because it’s about gaining new clients right right, so we want to know what they were searching for. So I would look for words. Maybe that are associated with a sense of urgency, so finally Aimee we’re going to tackle the third goal that you’ve got here, which is increased email subscribers by 10 per month.

Yep awesome, it’s clearly a business goal. Let’s look at the business and industry keywords, kind of search through those what we have okay, let’s look at some target audience keywords: nothing’s, really standing out that matches up. You know this is a good one, because this means our strategy’s working because we’ve kind of identified a gap. I think right, I’m not really finding anything related to email subscriptions or how to do it or any of that in the seed list that we’ve built.

So far, okay, that’s alright! It just means this is an opportunity, a little bit of homework right um. Clearly this is a goal for you. I know I’m sure, that’s what you want to hear tiny bit, but it’s really just means. Go back maybe find some keywords that are related to people subscribing. You know growing subscribers increasing subscribers things like that. Just just see, if there’s anything and anything that we’ve done before just kind of rego through that process, see if any keywords related to this goal come up, because obviously you want to incorporate them right.

So, with everything ties together, you see in the big picture. Aimee. Absolutely that is so helpful. I’m so excited all right. Now we’re going to recap, because we’ve done a whole lot. Today, we’ve covered a bunch, so we went through some discovery and built you a keyword, seed list, awesome split it up into three categories: business and industry. Keywords: target audience, keywords, competitor keywords: we went and we documented a lot of things under each of those categories.

We’ve got this huge list going on and then we actually came back around looked at your business goals and aligned those keywords and phrases to your business goals. So you can actually, you know, improve some of that get found issue that so many small business owners have you’re out there. You’ve been working really hard. You’ve got a website. You want to grow your business. This is how you’re going to get there wonderful.

Thank you. So much for the help Emily Amy, it has been a pleasure working with you, I’m so happy that you just let your son, you open yourself up to this process. I’m sure it wasn’t easy and I know you were a little overwhelmed and it can come across that way, but that a lot okay we’re here to help. I want you to keep up the hard work and a good work. You’re doing awesome. Thank you. I want you guys to keep reading.

Thank you so much for joining us. My name is Emily. We’ll see you next time you you

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Motion Animated Cartoon SEO Explainer

Just take a look at it from your perspective. What do you do when you want to find something on the Internet? You search for it right and then you click on one of the links on the first page of the search results. In fact, more than 90 % visitors will behave exactly the same way ever wonder how those web pages at the top of your search results got there it’s, because they were search engine optimized, exactly how search engines.

Work is a closely guarded secret, but the main principles are known: they’re based on two main factors: keywords and links. Let’s focus on keywords: first, your chances for a better ranking grow when your website contains the same words that are being searched. Keywords are especially effective when they’re found in a website title address or headings, but careful quality over quantity should be your rule of thumb.

Some so-called SEO experts try to fool the search engines with some ridiculous keyword occurrence, instead of focusing on quality content first and how about the links websites that link to yours basically tell search engines that you have some good stuff there, but again quality over quantity links From irrelevant sites won’t help you get a better rank. What we’ve just talked about provides a basic introduction to SEO.

In reality, it’s not a simple task and you’ll definitely need someone to help you with it. Someone like us will develop a custom SEO strategy specifically for your business, identify the right keywords, right, friendly site code and figure out the best linking tactics but, most importantly, we’ll help. You find ways to provide high quality content for your visitors and search engines as well. So do not hesitate and contact us today.

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YouTube SEO by Mobile Bangla Tutorial | search engine optimization | How to seo Youtube

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I asked if it was definitely Barlow at all immediate sector like given our blog, a subscript alumina and happened. The moolah motto motto she commented on, I mean we do it as a cartoon upon the Raja, Muda, Nova,

 

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SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.

 

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Online Marketing

Getting Started with Google’s Keyword Planner

Planner, hello, everyone, my name is Garth O’Brien. I run the global search engine optimization program for GoDaddy. I’ve been doing SEO since 2002. I’ve done SEO for various companies, Chevron, IKEA, USA, hallmark Xbox Windows Phone been around the block and keyword.

Planner is a tool that I use pretty much every day. So, let’s get right to it now on the keyword. Planner homepage always use the call to action. Big blue button says go to keyword planner. This is going to take you to a screen and you’re going to want to select find new keywords. Now they’ve changed things up over the last year. You really can only put three keywords here. First, before you get started and what you want to do is you want to choose keywords that are closely related, so WordPress hosting hosting for WordPress WordPress websites hosting not WordPress, plugins, WordPress themes, WordPress hosting, because otherwise you won’t get good results.

The more we find. Those first three keywords are the better suggestions. Google Keyword planner is going to give you my average monthly search volume for a couple of your phrases that you put in so for us they gave us a range of 1,000 10,000 people a month are searching for WordPress hosting and 100 to a thousand. People are looking for WordPress website hosting below the terms that we specifically searched on are the suggested ideas Google’s going to give you based on various activities.

Probably people like me, searching in the past and their own search algorithm. I like to use the adding filter, not the exclude ideas, but the keyword text. This is going to give you the option to narrow it down even further, because Google is going to add you add suggestions like web hosting VPS hosting. That’s not what I want to talk about. I’m looking at WordPress hosting so I’ll, specifically put in just WordPress, hit, apply and now you’ll notice.

The ideas of the returning to you has to have the word WordPress in it, and I would go back, remove WordPress and put in hosting or put in WordPress hosting. Then I can get all the ways. People look for WordPress hosting, you know best WordPress hosting cheap WordPress hosting how to use WordPress hosting. This is going to give you a good, close-knit keyword grouping for the single page that you want to apply those keywords set to, and at that point, once you have narrowed down that nice list, you would select download keyword, ideas and Google will present you with a Excel file, that’s going to export all the keywords that they came back and for a must for us.

That is quite a few 553 keywords at that point. You have to start doing rolling up your sleeves and doing some homework by opening up that file and now sifting through and sorting those keywords wait. So what do you mean by the like ranges? They’re, assuming that one thousand ten thousand visitors fewer than 100 yeah Google used to give you a ballpark exact number like WordPress hosting 5500 people, look for this every month.

Well, they kind of limited that to only people that are paying enough through Google Adwords you’re, not paying you’re using their paid search now, you’re stuck with ranges. What I found is the low number on that range is way more accurate than the high number on that range. Okay, guys that was so much wonderful information thanks so much for stopping by and thanks for tuning in I’m Darlene, I’m Garth O’Brian see you later.

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