So we have devices that we put into the system in package. Traditionally, a processor memory, power management all together in some of the smallest form factor that you will find in the industry is this: the most advanced si P in the world when it comes to the microprocessor world, it is definitely if not the most advanced one of The most advanced ones in the market, especially when it comes to size and performance, and you also have some great software.
As a matter of fact, we have some fantastic partners, and today we’re here with our partner, peg neutronics and we’re going to talk a little bit about our latest system in package, which is based on the STMicroelectronics MP one Robert yeah hello. We are doing embedded Linux development for just really MERS and for the ante one which is over there, we just took the mainline Linux kernel. We are working with and put it on the device.
As you can see here, and in this demo, we have shown how easy it is to make an embedded Linux system with it. So what you can see here is that the the display over there is just a standard, off-the-shelf components you can just buy from a catalog, and then you take the empty one and just standard Linux kernel and you all have standard components and you can make a Very easy battening system, with very good kernel support it’s all in the mainline kernel.
We have worked with a minor in kernel and put all the relevant stuff in in there, including the 3d accelerated open source at now with drivers for the 3d graphics in here as well, accelerated, graphics and that’s all they’re all open source. That’s a big deal for SD to get into Linux, to get good Linux in there. Yeah and st did a very good job in well designing the the chip in a way that all the major components are already in the mainline kernel.
In the meantime, they did a very good job in well doing a lot of work in new community, supporting all that things. So you don’t need big patch tags anymore and all the relevant things are in there yeah. The important thing is to make things easier for our customers, and I think that’s one of the things that the conjunction of the manufacturers, such as the the software that is being provided by paying atronics in combination with the hardware that has been developed by a cable Systems, I think, all coming together to make our customers life easier.
So you did you just took that stm32 mp1 and you put it in your SIV. Basically, that’s exactly what we did so it’s there. So you have a chip in the middle, as I said before, has the processor has the power management has the ddr3 memory, plus over a hundred other components that are in there in one of the smallest form factors that is actually the smallest system in package available Today, for the mp1 and having this kind of s, IP changes things also in terms of what the embedded solutions going to be at the end.
Yeah, especially, it makes it very easy for the industrial and customers to really come to to the core of the problem. Solution very quickly, you have a lot of software things of the Linux kernel, that’s all there and in order to make a solution, you need to well rich together your physical problem with the software world and the combination of these sips and the standard kernels. With all the things which are already there, that makes it very easy, especially to support things for the long term, what’s pretty important in the industry and what is showing here this screen here on the screen.
This is about automatic testing. So when we are using our men and Linux kernels, then the thing is that you can support industrial devices over 10 to 15 years and something like that and if you do that, you need to make sure that your devices work all the time. And we have something like 60,000 updates of the Linux kernel a year and you need to make sure that nothing breaks and what we are doing here is.
We have automated testing. We have an example here: here’s an abort which is being tested and all the rest is test automation which automatically flashes the Linux kernel, the bootloader, the root filesystem. Everything into the device runs a lot of tests and make sure that all the tests are green and that you that you can use any new kernel. And can you support your devices of a very long time. Sponge and one of the big deals with the embedded world is to have the long-term support so that the SI package you’re doing it’s going to be there for absolutely.
As a matter of fact, we are in conjunction with our manufacturing partners such as stmicroelectronics to ensure that the system in package is offered, at least as long as the processor itself, and the power management is offered by STMicroelectronics, and this also has a cortex m4 yeah. What can the Linux talk to that one or is just basically? Yes, Linux has infrastructure to talk to coprocessors it cannote the firmware inside.
It can talk about mailbox interfaces, for example, it can even make virtual IO blogs to the coprocessor, but that’s something we have not worked yet so far, but we in fact have brought the cortex-m port of linux into the mainline kernel. So it would even be possible to run Linux on that correct and but I don’t know if there’s any real use case, but means you will be two layers yeah. It could be possible – maybe people with linux and their largest and some Archos, and do the real-time stuff in the cortex-m which are cos.
It depends you can run free, our toes or whatever you like, as well all right and the embedded world. There’s a lot of compact devices so SIV, it makes sense exactly. I think a lot of customers are asking for miniaturization. They want the most performance that they can actually get in the smallest possible form factor and by delivering this type of solution, we’re enabling customers to be able to do that, save the hassle.
They don’t need to worry about DDR routing. They don’t need to worry about all these passive components lay down on the board, so they can reduce the amount of layers on their board. They can reduce the cost of manufacturing and they can get to market faster, which is one of the key things that is important getting to market as fast and as efficiently as possible, but isn’t exactly too small. Are there any negatives in doing so compact? Well, actually, the good news is that this assembles just like any other component, so in the regard that the customer has the ability to implement this in a very small form-factor makes it easy for them.
Also, we have a lot of reference designs to make our customers life easier. I think that’s just as important as delivering the solution delivering the resources, so customers can easily design it into their boards. So how much of the embedded world is Linux well taken from our perspective, basically everything, because all the companies who are coming to us so a linux company and Bolivians company already decided for linux these days.
But if we look around it’s in really in in all kind of industries, from airborne entertainment systems to PLC’s medical devices and any kind of things, that’s really everywhere, there’s a lot of entertainment, kind of things and touchscreen things right, but yeah, but also in real time Control system much there, yes, is growing fast yeah, definitely especially when it comes to network connectivity.
For example, we have customers doing industrial switches or heavy-duty vehicle controllers. You are like on on a tractor on any kind of heavy-duty equipment. So that’s that’s very popular. There is a Linux, the fastest, the most optimal the best voice. It’s especially the the operating system with the biggest community behind that, because thousands of engineers worldwide work work on it constantly, and the interesting thing is that they are doing it because it solves their problems.
It’s not some product, someone invented for big marketing things or something like that, but it solves really problems of the engineers and that’s why people use it and that’s why it solves the problems in such a good way.
You can start using right away. My name is Sebastien malinovski and I help real estate agents grow. Their business through marketing, so they never have to do any old-school prospecting again. If you’re new to this blog, please consider subscribing now, let’s get on with the top ten article topics.
Now before we get going, I have to let you know. There are three different types of articles. You can shoot three different types of categories. The first one is evergreen. The second one is connection type of article and the third one is conversion type of article. What’s the difference? Here’s a quick recap by the way. If you’d go down to the description below I’ll put a link in there, so you can actually get free training on this specific topic.
So, let’s start with the evergreen content. Evergreen content is something in your neighborhood or a topic that is always there. For example, a neighborhood or a school: it’s always there connection type of articles or content that you can release. That is meant to create a connection between you and your local market. That way, you can gain your know like and trust factor the conversion type article.
That’s the sexy one, that’s the one that every real estate agent wants. That type of article is designed to create a lead all right. Now, let’s move on to the top 10 article top two top 10 article type, that okay, let’s move on to the top 10 article topic ideas you can use as an agent wow, that’s a tongue, twister number one interview, local businesses or local entrepreneurs. The reason why you want to do that is because they have a following: if you interview them, they can use that as a marketing piece.
Well, what would happen if they sent that article out to their entire list of clients that right there will give you exposure number two interview local influencers, so that could be the main that could be an actual youtuber. That could be an Olympian and athlete when somebody sees you with a local influencer. It gives you instant credibility, number four, past client interviews or testimonials, there’s an old saying in business.
If you say it, it’s not true, but if your clients say it, it must be. Let someone else tell your community how awesome you are, as an agent number five real estate information articles. These are the how to’s that’s what really got me off the ground years ago, when I started shooting content in my local neighborhood, I just started creating how-to articles. What I would do is document every single question.
I was asked by my client, whether it’s a buyer or seller. I would document it and guess what that’s a article topic idea. For example, how do I know when it’s the right time to buy? How do I know if it’s the right time to sell? How do I negotiate when I’m competing for that home, etc? Things like that number six market update articles now these would be classified or considered as a conversion type articles, while you’re giving your local community.
The statistics on what’s happening in the local market you’re also giving them your advice. That’s key make sure that you give people your advice on what perhaps is going to happen in the future? How does that influence the buyer or seller or affect the buyer or a seller, and the key at the end is put a call to action. So, for example, you can say, and if you want a report on what’s happening in the market, go down below and download the PDF or what I’ve also done in the past, and this worked really well is in the middle of my article.
I would literally tell the viewer pull up your cell phone and text this code, or this word to this number and the latest market report will be delivered to you right away, something to think about number seven about me this guy. Well, not about me about me. Articles do you have an about me article if you don’t now’s a good time at the end of this article, hit stop and go record in about me. Article literally pull out your phone and just record now.
Here’s the key, don’t just include professional topics. People want to know who you are as a human being, so make sure you include a good mixture of professional and personal things in that article tell them what you do, what your hobbies are. Are you a family person or not? You know what I mean. Number 8 community events. Now there are two different types of community event. Articles you can do. One is, let’s say you release a article on Thursday.
Singing here is an awesome event that I will be attending. Why don’t you come in at end I’ll, be there at five o’clock? So if you know somebody made your local influence or who’s putting on an event and you want to help them well, you tell your community by the way, here’s an event happening Saturday at 3 to 5 or whatever the time is, and I’ll be there at 4:30 Things like that second type of community article would be a live article.
Actually, while you’re there put it on Facebook number 9 neighborhood articles. That would be an evergreen type of article things that people, Google or search when somebody Google’s or searches Google’s. It’s funny how you say Google’s if somebody searches for a specific neighborhood in your city, wouldn’t you rather have your article come up on that search as opposed to an article from the city.
I think I made my point. Number. 10. Here’s a cool one! It’s something out of the box and I love out of the box viral trends yeah. I know they have nothing to do with real estate, but remember like the ice bucket challenge or the mannequin or the Harlem shake or Movember things like that. Get in on the action show people that you’re a fun person and the most important part is just be you, that’s really what matters it doesn’t matter.
What type of article you shoot? The most important thing is just be you now. You notice that none of these topics actually have to do with real estate, the typical ones we think of an open house or a listing article. We all that these two types of articles exist, if you want to tack them on, is number 11 and 12. Be my guest, but I hope that this list helps you out, so I hope you enjoyed this article and found it valuable.
I do create more articles like this for real estate agents to help them grow their business through marketing, so they never have to do old-school prospecting. Consider subscribing to this YouTube blog. I remember to look down in the description for a link to more helpful tips on creating content and creating more articles. Now before we get going. I have one more question for you. Have I covered everything? Is there a type of article that you have done that I haven’t covered? If you have please put it down in the comment section below, I would love to know what you’ve done anyway.
That’s it! I’r Sebastian malinovski, see you tomorrow,
So this is how I make youtube articles. I’ve actually gone through a lot of iterations, but because this is the first one I think I’ve documented top to bottom we’re going to call it version 1.0. When, technically, I have lost track of versioning, but for purposes of YouTube here and when I go back and say: okay, what did I change? I can make version, you know one point whatever or when I do a lot of changes.
Maybe a version to X, we’ll figure out like all projects that are open-source and you try to figure out what you’re going to do for versioning numbers and that can be the complicated part. Occasionally at least for me, because I think gives us a big change. An incremental change, but let’s get started. What we have here is, and I’m going to swap between the cameras and then I’m going to show how I actually put this article together on the editing side, and the reason I have to do both is because my youtube blog is obviously a lot of tutorials And some articles like this, so there’s a mix of things I do and I want to kind of show all of them.
So this part is the filming part is freely called filming. Nothing is film, it’s all digital, but this is the part where we do things in the studio and how we edit it together up. Here I have a GoPro just out of frame. Then we have two lights. I have my Aston microphone in shotgun mode, which is currently the audio source and I’m trying to figure out how to get the audio when I do behind here. I guess I’ll just be oh, so I have my aperture light and my cheap softbox from I well.
I think I got it either for me, I was on or ebay I’ll find an Amazon link for you. This is not an expensive one at all. That’s a little bit more money, but not excuse me that one’s a little bit more money, but I still really like it because it works really. Well, it’s an LED light. It’s portable. It’s got batteries on it, but now that we’re doing more studio stuff, I’m leaving these set up more often anyways.
So when we’re doing a product review, for example, I got a couple of products here. I got my pixel phone, which I’m getting get ready to do a review on. I currently have my GoPro mounted to a boom stand over here, and this boom stand works really good to hold a camera. Now I’ve Marvin’s camera’s, not here right now, I’ve been borrowing his 70d until I can decide whether or not a one of I another, seventy which I think I have a deal on a line on one right now, but that’s primary.
What we’re shooting with over there is the Canon 70d. I’m really happy to the camera everyone’s like. Oh, it doesn’t do 4k or doesn’t do this. I’m like. I don’t think my tutorials would be any better in 4k if they not adding any value, then yeah. Why even add it to there? Also we for the TV hookup, so we can see what we’re doing we have a wire going from that. So this is what I see over here. So kcci do glance over there.
Try never to look, but when we’re setting up this is an easy way for me to see. What’s going on is to look, we just plug it into the TV. I understand everything is going on with the camera and you know gives me a good idea of things on there now with the magic lantern software, it’s nice, because it gives me the audio level. So I can make sure the audio is good on this, and this asked a microphone I’ll leave a link to below I’m really happy with this purchase.
Now everyone’s, like. Oh rode, mic Pro this that I tried the rode mic I had the road might go. I liked it, but I liked the audio quality better on the Aston and it does stereo. So when we did that group setting where we had all of us here doing hot sauce, the acid microphone didn’t phenomenal job. We have it. This is also on a boom. Stand but I will show you that these lights here and the couple poles it’s all – I really need to get a lot of this done.
I am, though, prop maybe today I’ll do this. I didn’t like it I’m kind of getting sick of the orange behind us because I think it detracts from some of the colors, so we’re going to switch to just a gray background. We want to do maybe some color splashes that’ll be like a version 1.1. Changing the background is hardly a major change, but what’s important is the workflow and how this gets done and how the articles get produced.
So this is filming. That’s filming I’m going to splice in a little bit of filming off of this, so I can pull the whole project together and show you what’s going on, but I switch the camera on here right now or maybe I should do the GoPro I’ll do the GoPro. It’s got a better audio because I can put a microphone on the GoPro and I’ll walk around and kind of show you from the other side what this looks like.
So this is the aperture light. I know it’s kind of rigged in here that’s unfortunate, but we’re going to we’re going to put that inner right. That’s like! Shall we to do list? It’s got screw, it’s really solid, isn’t going where this is battery-powered. This is the aperture al5 tu es. So we can dial in if we need to do this, it’s on a tilts, it’s keep it plugged in. But if I unplug it like, I said it’s on battery, so you loses no brightness works really well.
This is the less expensive and hopefully the microphone doesn’t pick up too much noise shrimp. If I don’t get you close, this mic on the GoPro picks up a hum just generic cheap soft box from Amazon with for us and tubes in it, which is why it causes problems with this microphone. This I really like I’ll leave a link to this. This is the boom stand that we use for holding the camera up works really well, and this is one thing that’s really cool about this boom stand.
Let me break it down real quick and it drops down simple as that. Now it’s locked in place and then those legs fold up, so we can make it nice and small same with this. We hang the ear kind of up here when I’m not using it. That way, when we need more chairs and more places, which we keep the chairs all nice and neat kind of on the wall here. This is where all the extra gear ends up. So these are lots of connectors doodads.
There’s all our podcasting equipment, different ball heads. I really like these Joby heads they’re great, for holding things on this little case is where we put things like the GoPro and the other cameras. That’s how we do our time. Louses charging drone stuff the drones actually up there in shelf and when it’s all done, everything goes in here. We lock it that way when we have like get-togethers with random people coming in and out all the gear and all the little doodads.
No, I don’t want to be touching them. It is less I’m worried about people stealing it it’s much more, that people pick things up and touch it and lenses are super expensive, speaking of which that also brings me to this. This is my lenses, the Sigma 10 to 20, so this is for the real wide-angle shots. I really like this lens. I’ve had it for like ten years this, they call the Canon nifty 50. 50 millimeter.
It is a F 1.8. You can pick this lens up for like really cheap. It’s super inexpensive. I definitely like it quite a bit, but some of the other gears just miscellaneous stuff. You know lens cleaner stuff, like that. Maybe I’ll do a separate gear article. I do have a lapel mic in here and that’s what this is. I just don’t use it that often it’s kind of nice when you want to walk around and I get the microphone, but I don’t do that as much when I do.
These are the audio technica Pro 8 8 w RS pick these up for dirt cheap on eBay. I just dislike the fact that they use a 9-volt battery and they create a little bit of a history in the background so anytime I use it. I have to edit that out – and it annoys me, the Canon 70d itself is got the kit lens the 18 to 135, with the Image Stabilizer. We leave it off because it actually uses a little bit of battery when it’s on the tripod, but I use it.
Of course, if I’m trying to your free hand, which is pretty rare, free handing the camera unless you’re a really good camera man – which I am not that needed, so I try to tripod as much as I can. Even this has some shake now. This is just using HDMI out that goes up there. There’s your HDMI in the wall goes through. The ceiling comes back down behind the TV and it’s hard to see, but back there behind the TV is where all the lines come through to get that signal from over here to over there.
That’s simple effective though, and I like it here, is I dislike wires along the floor. If you didn’t notice, even these wires go plug in underneath and over here, so there’s nothing across our path. The only thing that kind of goes across the path is the audio cable. When I plug it into the Canon, but that’s life you’ve got a. I haven’t really found an easy solution, but that’s why we run it on this tall or boom stand from the Aston microphone up over back to the camera.
It’s easy enough for people to walk right under it, and this is that as tuned microphone, that has both the stereo and mono features low-pass filters. Some boosting the auto mode is my favorite because it automatically turns on when the camera turns on and it turns back off. So let’s turn all these things off and get to editing’s. That’s how we see where the open source comes into play and how holla’d all actually happens in case you’re wondering my GoPro setup, pretty simple: it’s a GoPro with one of them metal cages, a little hot shoe mount and the road might go and the stupid $ 50 GoPro adapter that you need to have to make this all work.
I have no idea. This is a cheap tripod that I bought all this off, Craigslist a guy who was just dumping it for really cheap – or at least this metal case. And this thing, so I don’t know what brand is some off-brand x-series, but it gets the job done for well doing what I just did with it. So it’s definitely handy for that. So for those of you see my desk before you know, I have a three desk layout, I’m going to jump to the other camera here and show you I zoom back out against the wall.
These are the three monitors, so everything’s kind of spread across all these screens, and now I’m going to insert that article into the article of me making the article now. This is actually could be showing me how to screw up making a article, because I added at the end of it and did a bunch of editing on how I did the editing and I don’t like the any of the ending of it. So I’m going back and re editing and Reese, placing just the ending of it.
I realized that I was a little bit too zoomed out trying to show three screens it’s how I edit and that didn’t portray well at all on YouTube. You just couldn’t see what I was doing, so I’m going back to dragging everything. So this is the three screen layout with well there’s different layouts here. This is a three screen layout. This is how my layout actually looks when it’s in process and then working.
This is a preview window on one side, but obviously this is really hard for you guys to see. What’s going on, I realized after I recorded me editing, but the article is edited, so I’m just going to cut out the end and redo that part. I tried it like this, and this is also hard to see what I’m doing so, we’re just going to drink everything to the middle screen and get rid of the webcam, so you can see what I’m doing for the editing parks this.
This is the hard part to show because there’s a lot that goes into editing, so I showed some of how I copied files and things like that, and that’s I thought maybe the interesting but maybe not imposed so I do is I’m done. I kind of proof most of my articles I try to prove from, but we’ll just bring over here and show you what I do so here is the editing part that I didn’t like this is going to get deleted.
Here’s all the stuff that came off of all the cameras I use so I had my GoPro. I had my screen capture, which I’m doing again right now, which was called. Finally, I just named it that you know my naming schema. That’s whatever makes it work for you, but what I will talk about is a couple little things, so one of them is – and I’ve talked about before I use sync thing: singing is backing up my article folder continuously, as I drop things in here.
I’ve did a whole article on that and whatever your workflow is making sure you have a solid backup. I like automated backups, specifically using the syncing tool and it backs up to my FreeNAS continuously, so it’s on my hard drive it’s backing up over to there. So that’s getting copied over then we just drag all these files, which I’m not going to direct them again, but you just drag them all in a kdenlive and then we drag them all to the tracks and I’m holding the ctrl key zooming in and out.
I got a tutorial on how to use Kate and live, and you know putting all this together now I started the intro of this article with a little classic 8-bit song. Let me see if I can change the view here so there’s my little preview that I dragged right there, so you can see going through editing the normally I edit on the other, monitor but, like I said, there’s not an easy way to 40-percent a dual monitor Layout it just unless you have a 4k and I export this at 4k.
You wouldn’t be able to read all this, but this is me cutting between all of them. You line up the audio, you get it all say: okay, here’s the audio! This is the GoPro article. This is the main camera article and it’s how I cut between them for the overhead shots and then I’m using OBS at the end, which I’ll drag my OBS screen over here, which it just goes to infinity, because it’s recording, OBS, recording, recording, OBS, recording and makes Kind of a cool effect in the background – and it OBS, is how I do my voiceover, so I got my setups here and this is what it looks like back on a three screen layout.
So let’s do this view. This is actually how it looks. I’ve Shrunk the screens over here, just going to give you guys an idea and a view, and all the voiceovers are recorded on a Yeti microphone in my little office with soundproofing here and very important soundproofing on the other side, because your voice goes this way. It reflects back so the back is to get rid of sound reflection at the back and the front and get rid of the sound reflection in front to kind of keep a dead area for the voice-over work.
But you know these tools are all free and open source and wonderful. Kdenlive is great OBS great cobia, cisco cross-platform, and someone will ask this kdenlive. I know they are working on a Windows version. Sorry, I’ve tried it that doesn’t work very well, it’s once it’s all done we’re going to render in process and then we jump over to GIMP and I have a template saved here in GIMP. That’s got the little black bar at the bottom and then I just go on the web and literally like the Canon 70d I typed in Canon 70d transparent there.
It is there I typed in Kaden, and these are just google image search while she this one didn’t need to be. I went to their website and it’s part of that’s their logo. Author header, I just grabbed it and you can actually just go copy image. Edit paste new layer – and you can get things added on there just like that and GIMP GIMP – is not as easy to use as Photoshop. It’s been a struggle because I’m a Photoshop guy, so I started learning it.
But if you started out, we get there’s some great tutorials you can find on it. I’m not good enough to make a tutorial on it, but I will tell you: I’ve been doing my thumbnails and everything for quite a while and editing the basics like what you’re seeing here in camp, and it’s worked out really well for me. So it definitely definitely can be done and once it’s all done, cuz GIMP saves in its own special format.
We file we export this and I called it how we make youtube articles, the gear and the process and the open source software and, like I said like going in-depth on the software, I have a tutorial on kdenlive already. I don’t really have one on OBS, but it’s maybe I’ll do one at some point. Obs feels almost self-explanatory. You just keep adding the different scenes like the webcam and then that’s what all these are.
Some are just microphones middle screen, webcam just left screen right screen. All my screens with me at the bottom and then you can just go here and if I want to put myself in the middle for this, but this is well technically. This is where I sit, because this is the the layout you’re seeing above is my three screen layout. That’s in here, so hopefully this was helpful kind of give you an idea how we do this.
I will leave links below to the tutorials. I have on how to use kdenlive how to get started with kdenlive in editing article. That’s probably the part break people find the most challenging recording stuff with OBS load it it’s pretty straightforward. Maybe I’ll do a specific tutorial on there, but OBS is a great way to do screen capture. I might do a specific review on a 7, but there’s a lot of mouths to die.
Cameras been around since 2013. So that’s it’s a I’m still happy with it’s a really great camera. I don’t really people like oh go, mirrorless yeah cool. Maybe I have the 70d. I don’t plan to replace it until it breaks. So, for now it’s a great camera and it’s not about the camera. It’s about coming up with teaching someone something the story, and the narrative is much more important. The tutorial the knowledge sharing is important.
1080 seems good enough for knowledge sharing, at least for me. For now, if my thought, my knowledge would look better in 4k great, I don’t have a 4k monitor and statistically most people don’t either. I know it supposed to be future thinking, but especially tech stuff. I have to keep producing because all this is completely irrelevant. Privation. That’s generally how it works. Hopefully, you found some of this helpful.
Give me an idea of behind the scenes how we produce YouTube articles, how this works. You know if you like to count in here like and subscribe. I will do my best to reply to all the comments. I’ve complained before about YouTube comments. Sucking I don’t see all the messages, it’s a YouTube thing. I’ve talked to other youtubers are the same problem. We also have the forums to help alleviate that over on Facebook links are below plus all the gear links and some of the details of all the stuff we use will be in here.
So hopefully this was helpful. I have a great day and enjoy get started on this open source. Editing if you’re interested in this I mean go, get these programs are free, start dabbling and playing and read my other kdenlive tutorials to get you started on this part of. It says the article edit, the press record, is easy. The editing I won’t lie. This is some this little effort that goes into this there’s a learning curve, but I think it’s worth it.
Videos are truly an awesome way to get the point across. Any type of content from your business is important!
The number one reason you should article blog is going to be told to you at the end of this article, but all the other points are really important to like it will help you stand out from your competitors last year.
Seventy percent of internet traffic was article, but only a fraction of business owners were using article to promote their business. So if you use article, you are going to be doing something different from your competitors. The next reason why article blogging is great: it’s because it gives you so much of that lovely Google juice. You know when you put something on the net and Google finds it above somebody else’s now, because google owns youtube and you put your article on youtube and you also embed it in your blog.
You have two opportunities for your article, your blog, your information to be found, one on youtube and one on google and there’s another thing. You can share your article. You can share on facebook, you can share on twitter and people are more likely to share a article than they are any other media article blogging, and this is a good one. It’s a very cost, effective way of marketing your business.
Now, if you were john lewis, you could spend a million pounds getting a wonderful christmas, animated advert may and a further six million to make sure it was in people’s homes on the telly at the time they were sitting down reading it, though peak times yeah, but You don’t have seven million and if you did you wouldn’t be reading this blog and wait if you do and if you do have several million – and you want me to help you tell you happy to I’ve – got a BAFTA nomination for animation.
I digress, set up your smartphone on a tripod, get a little microphone from some vlogs chat about what you do. Stick it on the Internet. It costs you nothing and you are getting your message out there. I said at the beginning. I was going to give you the number one reason why, like article blogging works, it gives potential clients the opportunity to decide whether they want to work with you or not.
When people read you on article, they feel like they know you that step number one. You want people to think they know you, then, after a while they start to like you now, hopefully you like me, you, if you didn’t, you probably wouldn’t be reading unless you just decided you’re going to learn something and that’s fine too, once you know somebody and You, like somebody, the next step, is trusting them and over a period of time through article people get to trust you and they get to trust you far quicker than if they were reading articles or blogs that you drink.
So once someone knows likes and trusts you that’s the time they put their hand in their pocket and starts paying you to do something if you’re an entrepreneur, sole trader or run a small business, and you want to start using article to help your business stand out From your competitors and you’re not sure quite what to do, click on there can I help you tab below register for a 303, a free free, a free 30-minute consultation with me and hopefully I’ll be able to talk properly by then, and we can chat about any Article related issue: I look forward to hearing from you my name’s Neil, been I’m a article coach and I under tell you something I’m going to sleep, hey Rula.
Excuse me: it’s an awful lot to bother to set up a camera. Oh excuse me, I’d better start again. Have you ever heard of a photo going viral? No people share articles. Okay! Aha! Excuse me now, I said at the beginning I was going to give you the mum lump mumba member you’ve been reading this article for a while, and maybe some of my other vlogs and you kind of like me. If you don’t that’s fine, we can’t love all like love.
Do you love me if you do and you’re about to my foot, one you’ve got blonde hair. Don’t know it’s pretty nickel again, I digress ah got to do it again.
So the other day, a friend of mine, we has a record studio, was promoting a new album by one of the young women that supported there, and they put out this wonderful youtube article that had a kind of a blah who sticks at capture where she was Thinking of playing piano is playing violin, they did a great job of that and it allows for him to cross-promote and do some advanced promotion as well as to get the word out about her album.
But when we’re talking about social media, we really have a chance. Kick things up a notch, but definitely the idea of putting pieces out there and something like YouTube that people can readily reshare absolutely a part of that strategy. But where are other opportunities for doing that hook? We’re hitting construction and reduced speed. So there are some opportunities and I wanted to talk about those, namely around imagery and audio article clips, first of all imagery.
So if you have a website – and you should, if you are doing anything for products, services, etc, on that website, you have the opportunity to provide a landing spot for providing imagery for people who might be power users of your products or services who might be fans Of it – and we can do that by creating a simple tab like share and then providing imagery that beauty of that is that you are able to create imagery that really targets and portrays the messaging exactly as you want it, you can put it out there.
You can download that they can share that on venues like Twitter, on Instagram, Facebook and others even snapchat, and it’s going to again have that imagery in a way that may convey some textual content. You can also underneath the imagery provide copy and paste material, so the people will have stuff with you know, pointing to lengths, etc. That you ask them to. It provides a great venue for that, but you can even take it a step beyond just simple on simple imagery: think of audio right or article in this case.
So my friend had posted on YouTube, which is great because you can then take that and share it out to twitter share it out to Facebook. But it’s limited: what’s one of the biggest venues now for people looking for visual imagery right, whether it be article or still picture Instagram, so on Instagram, if you want to do article for a person, must upload the article content themselves and their limited to one minute Or less so think about something like where he has this article beautifully done.
I mean it was awesome, but instead also providing on a share area, a condensed version where you bring that down to a you know less than a minute where you can have an intro. Maybe, with some textual content, it’s a music fades in and then, as it fades out, some other attacks and maybe a pointer to length, etc and again, as you post, that in your share area, making it available for people to download and reuse your now providing another Way for them to do some social media around things that get them excited in, at the same time, you’re providing a high quality piece of content that really target the branding and outreach that you’re trying to accomplish.
So you can do that with article finally textual content. You know doing that in a news and shared area where you may have content, where you say. Look if you want to talk to here’s our latest effort hears this and that create some content that they can write. You know readily copy and paste within an intro and access to their own blog post or something else, facebook, post and again possible subsequent supporting imagery article you’ve provided another great way to do that.
The point is you want to make it easy in all these cases? For people to readily share your content to cross-promote, it’s that domino effect right. One Domino knocks down another knocks down another, so provide content. That’s readily accessed by your users, by your fans by people who you know helping you with promotions by possibly news outlet create that content. You know a lot of companies have been doing a very formalized area for years.
They’ve had repressed the leaves for this. For that, but it’s taking it one step further with an eye toward social media. You should be really looking at Facebook, Twitter, Instagram, snapchat and beauty with snapchat. Now it keeps going to upload images and articles so think about that as you’re doing a campaign as you want to cross, promote products, services, events and other things that are out there create readily reusable collateral that people can use you’re going to see the benefits of It and also promote it yourself with that.
This is Michael on to go Mikey G 360 edition preparing to hit the truck, stop a little job, a little coffee and a little gas, but you have a great day take care, as always ciao
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Hi, I’m Matt McClelland and I work for SEO com. Today, I’m going to answer the question of how a YouTube article can help your SEO strategy first things. First, it can be a great way to show up in the search engine results pages a lot of times. Google will put articles in the top 10 organic listings, depending on the relevance of the search. Secondly, it’s an easy way to get a great link from a great domain. Third, it’s a way to add fresh content to a page and finally, articles can be a great way to engage users and tell them a little bit more about what your page is talking about.
We need you to drive new business opportunities right around Australia. Now, in the last year alone, we’ve grown globally and now work with over 130 organizations, companies and government departments, but we have only just scratched the surface.
So if you’re passionate about article love, a challenge and think working with these guys will be fun, then pitch yourself to me in a article of course, just click on the application below, and I look forward to hearing from you soon.
Starting a business is not easy! Think about who will be working on your digital image. Hiring a good webmaster will help!
That’s going to help you when you’re uploading, your articles and when you’re searching for those tags that are going to help you have more visibility with your article. It’s going to help your article be found, and those are it’s called search. Engine optimization and I have a tool that will help you as you’re uploading. It’s not something you have to do off on the side and then bring it over and the name of the tool is to buddy and to buddy.
Does oh gosh so much. I started out using it with the free version and I just wanted to see what it would do and I have gradually. You know it’s a learning curve. I’ve gradually used more and more of the features, and this is a simple feature that I’m going to show you today that every beginner needs. Now again, I’m not going to go through the entire ute buddy platform and show you every single thing it does because it gets overwhelming and then my the article ends up being an hour long.
Then you can’t even remember what you readed so we’re just going to concentrate on tags today. Now I don’t usually do this, but I’m going to bring you to the pricing list and there’s a reason that I’m doing this because a lot of times, especially when you’re new. Well, let’s say this: I did this when I was new, I would always buy like the mid account like they have the lowest account than the mid and high.
I always went for the mint think you know I might as well get it now and use everything that it does well what I found. I was buying all these tools to help me and yes, they probably were all wonderful, fantastic tools, but you only have so much time in a day and so much time and to learn. So what I always recommend is always start with a free version and then go to that lower the lowest tool, and this one does have a free version.
So let’s just scroll down – and I want you to pay attention to the first item – row – is free. Then it’s pro, but right here you will notice on the free account you’re going to very very limited the keyword, searches, tags and things like that. It comes down here even more. It’s a very limited area here it is tag list, suggested tags. That’s where we’re going over today, it’s a very limited on the pro account I the free account.
I have the pro account. I have not moved up to star, I’m still learning all the features and the more I learned them like. I said the more I’m really sold on to buddy: let’s go in and look at what it does. Okay, when you click the link below and you go to to buddy, it will take give you the option of starting with a free link or whatever you want to do. But you’re going to be put up uploading, a Chrome extension, and I want you to look up here where these three dots are and you go down here where it says more tools and then go under extensions.
That’s how you can find all the extensions that you have you can see up here along the top right under your toolbar. You can see all the extensions and sometimes it just really gets loaded, so you can go in and even turn them off see this one. Here I have a Facebook pixel helper. I just turned it off for now, because different things that I’m not using a font face ninja. This is well actually well.
You don’t need to know what it does, but anyway, we’re not talking about all that stuff, but I have it turned off. So when I go to use it, I pull it up to buddy. I use all the time and I have it turned on so I just wanted to show you because one time by accident, I don’t know how it happened. I think when I rebooted my computer to Buddy disappeared and I was like whoa what happened and of course, I’m contacting the company know that and then somebody told me we’ll check your extension fire file.
So that’s where they’re at they’re all right there, and if you have extensions you, you know, decide you’re not using anymore. Like I have the sketchpad I haven’t used in a while. I can look at it again. Do I want it and then remove it? If I don’t um a little bit of tip there all right, so let’s look at I uploaded my article and the article. I just sat there and ran it for three minutes. It’s not really a article, but I named it how to make money online and the reason I did that because that’s going to pick up some good suggested tags now.
The first thing I do is I go into my description. What I have there is already saved into YouTube, and I have a article on that. How to save all those defaults is what it’s called, and I always scroll that down and then I add stuff that had pertains to this article. So the first thing I do is put the name of the article how to make money on line, and then I go from there. If I have any links or anything like that, then I add them.
Okay, now, here right below it, it says tags, that’s the first tag that I want how to make money on line and then you just hit enter and there’s your tag now. This is where the magic happens. Okay, you scroll down and it has suggested tags notice. They have numbers next to those are relevancy numbers, the higher that number the better. That means that’s something that’s getting searched: make money from home working; look at it, lots of them nines and tens.
It’s there’s a lot, a lot of people search for making money online. Now I can do this, I can say: oh this one is the number 10. Where did it go? Make money from home I’m going to hit the plus button, it’ll put a little check and then typically, oh well, that didn’t? Okay, let me do another one! There! Oh, it’s going to make a liar out of me. Usually you’ll hit those and it keeps on bouncing up to the top okay, so they’re going to see what it just did it.
I hit it and it bounced up to the top and you’re going to come down and it’s a big pain in the ass. To be honest, so what you do instead is go right here, where it says, tag, tools and select suggested and all those tools are going to fill in and then I can just go down and and click them all at once. Okay, I hit the suggested tags and, for some reason it is not loading, but I don’t want to stop because just hit the suggested tags, and this is what it looks like when it pops up.
I found article here but see here. It has your topic of those suggested tags and we’ll go back to those. You have a list and then it’ll have the relevancy score and usually they’re in order, and then you can go in and click the ones you want. You you’re not always going to use every tag, that’s in there. Sometimes it might not have anything to do with what you’re doing and then over on this side the right side.
It’s going to have tags that you have in your blog and see if they’re relevant and it’s going to start giving you a score of hey. This tags been searched a lot and I got nothing over here at first when I was new, there was nothing. You know you can’t have any analytics unless you have some content, but it’s really exciting. When you start building up that content, you start seeing that hey. These are different tags that have been chosen, and then you can start being a little bit more strategic in what kind of articles that you make.
But in the beginning I really recommend just making how-to articles no matter what area, no matter, what niche that you’re in it could be. You know, weight loss. It could be. You know, animal care, you know if you have dogs or something if you’re into art. You know just do some how-to articles and then you’ll start building from there and you’ll just get tons of ideas all right. So let’s go back, it’s still spinning, so we’re just going to stop it there and what I hid was this suggested tab.
Now I’m going to go in and just go ahead and hit more of these see. Normally it doesn’t it might. Something must be going on because normally, when you hit these, it keeps on flying up and you have to keep coming back up and down so something you know. That’s like you know there goes it just flew up there. Alright was something I wanted to show you and you could sit here and hit the word sort. This is tag tools.
All of this is here because of two buddy. If you don’t have two buddy, you don’t have access to any of this, but go to where it says, sort and all of your tags pop up – and this is really cool look. I accidentally did a duplicate. I have a duplicate, so it says: remove duplicate and you just hit it like that. So sometimes don’t sit and stress out, you know, did I really use that? Is it going to be the same? Just hit the sort tag now, here’s another thing.
Let’s say that you started putting information in for the tags and you went crap. I forgot to put the heading. You don’t have to do that. I have readed other people, you know Rockstar article youtubers, and that was something they suggest it. You put it in the title, you put the same exact words in the description and the first tag. That’s three times, they’re all exactly the same. Now, let’s say I didn’t put it there.
I can move them here, see that it says how to make money on YouTube. Now I think mine said how to make money online. So that’s not even the right one. How to make money online is actually what my tag was and then I can move them around. I can get rid of the duplicates and then I can save it so doing the tags is really easy. Now look right here where it says 243 out of 500. I only get 500 characters, so you might want to use some of the ones that YouTube has suggested.
There are other ways to get tags. Sometimes people will look at other people’s articles, they might search something get the number-one-ranked article and then with well. Let’s try that let’s go look it up. Let me show you. This is something else that two buddy will do just a month now. What I did is, I just went to Google and I typed in how to make money online. That’s my keyword right. My longtail keyword and three hundred ninety three million people are looking this up, probably monthly, okay.
So it’s a very strongly searched tag. Now I can pick one of these first, second or third ranked article. Sometimes I like to pick the newest one, these two number one and three are from 2018, but this one’s a little bit more current make money online. This one says with YouTube ten legit ways to make money online. Let’s do that one, because that’s kind of what I’m talking about so I’m going to pull up.
It should be a article if it’s not yes, it is that’s like sometimes you’ll hit that link and it’ll be a blog and we don’t want a blog. We want a article, so I’m going to pause that real, quick now this is what two buddy has given me all of this information. This person – I don’t even know their name – I don’t even know it so it says practical wisdom is the name of the company and over here to the right.
I see that they have six million views, they have their average duration. As to the duration of this article is ten minutes and see, I get all this analytical information because of to buddy now we’re talking about tags today. So let’s focus on that right. Here are all the tags that this person used on the article now I can hit the a little link and copy them all, but I don’t recommend doing that because you don’t want yours to be exactly the same.
What I typically will do is I’ll go use. Some of the ones from two buddy and then I’ll come in here and look at the highest-ranked ones like here: passive incomes ideas. If you weren’t, sharing passive income ideas, you might not want to pick that one, but I’m working on line 21, this one’s 19. How to make passive income how to make money on the internet, so you can go in and pick some of the higher ones and add it to yours.
Sometimes I will even pick a person that I know is really big in that industry. So, for instance, if I was doing clickfunnels, I might add Russell Brunson’s name, because I know he’s really big or I might pick a couple influencers that I know of that are really big with clickfunnels. Maybe not use Russell’s name because everybody’s doing that. So I might go in and pick a couple of the influencers that I know are really big with clickfunnels and I’ll put their names there.
So I have like names for different things and that helps you as well. So you want to be a little bit strategic, but again for the sake of today’s article, I wanted to show you how easy to buddy makes it for you to find tags. You can do it here, use the suggested tags or go google, your title and then pick a article and pick tags, and you don’t have to pick one article. You could pick two or three and then just start listing them somewhere and then using them.
So hopefully that was helpful. I really highly recommend, at the very least, get the free program and use it for free and check it out and see what it does and at that right now, you’re going to see three articles pop up that are all pretty relevant to what I just talked About today hit the link below and don’t forget, to subscribe and hit that like button, I would really appreciate it. It makes a you know your your ranking go up right, that’s what we’re did it’s all about, but thank you for reading sincerely, and I hope this was helpful to you and I will that’s.
My goal is to put out articles that are going to help you, especially as a beginner, and help you make good decisions so that you can continue to be consistent and stick with it, so that you too can create that passive income.
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Videos are truly an awesome way to get the point across. Any type of content from your business is important!
I did some research and it’s interesting, because emotional design is one of those things that not that many people have been talking about. So I actually they do mention it briefly, but I thought it was very interesting that it’s been a while, since a book came out and so on and so forth. So I actually guided myself with a book that I’ll be talking about a lot today by Aaron, Walter and I’ll.
Give him all the credit, but i’ll point you two very important sections of it. So, let’s start okay, so um, that’s the book. I was just telling you about. The first thing I want to mention is that I always find myself talking about the Industrial Revolution and some of you so my speech back in Tokyo X in Manchester, but I find it so important to think about where we come from them. The journey we’ve taken us as human beings, exact especially in this new era of technology, so um the the work.
The last time I was on this stage for you x for good. I talked about the Industrial Revolution and the actual role that they play for children and what it is to be a child in this third era or fourth area of the Industrial Revolution people still debating. If the Internet of Things is the fourth error. But in order to introduce this concept of emotional design, I would like to refer to the first chapter and I’m going to refer to a lot to this book of our own Walter call emotional, I’m designing for emotions, so he talks about revolution.
Something lost something found there. We go alright with the ability of mud too much produce almost anything. A skilled craftsman like blacksmiths and Weaver’s could no longer complete compete with factories, low-cost and faster production. So back in the age of the Industrial Revolution, the founders of the axon crafts movement started to think about this and realize that a craftsman leaves a bit of themselves in the work and it is a true gift that can be enjoyed for many many years.
So if, if we were to think about this, what does it mean to be able to mass-produce everything? So nowadays we have sites such at sea and Kickstarter that are empowering artists and crafts. People to get give that gift again to be able to kind of complete with that compete with those must produce products that we buy on a day-to-day basis. So how many you, how many of you have bought products from etsy? Ok, cool! That’s about! Barely a five percent, so how many of you have ever back up a Kickstarter? Okay, I would say another more like a ten percent okay.
So how did it make you feel um? Can I guess that it make? You feel a little bit different than just going on Amazon, or maybe just I don’t know what would be the equivalent of Kickstarter amazon right. So so I just kind of want to bring that into mine. It all comes back to that. So can I guess that it make you feel good compared to just going to Amazon, not that I’m picking no mames on today’s, so what you did by by backing a Kickstarter or or going to etsy, was to support creative thinking and supporting families.
To contrast, supporting corporations so Aaron explains that etsy on Kickstarter phenomenon is an opportunity to be able to leave bring these stories to life, to have an object that actually has a story behind. So it is very interesting thing to start thinking about, and he also starts talking a little bit about what does it mean for us that we work in web design to be able to have so many things produce quickly as web designers? We face kind of a similar situation right, there’s plenty opportunities to create fast and chips websites.
I personally love WordPress, because literally in five minutes, I can have a website that 10 years ago would have taken a whole six months, waterfall approach. So that’s brilliant! I like the idea that we can do that so fast, but where is the craftsmanship in all of this right? So how can we leave as how can we leave a bit of ourselves with this approach, so where’s, the true gift that we want to kind of bring together so Aaron invite us to followed a different path where we present the human touch in what we design And to kind of show ourselves kind of showing ourselves is essential kind of bringing the human factor in so this takes me to the definition of emotional design as Aaron defines it, so is in psychology and craftsmanship a good example of the concept when you go online And you think about you know, buying something in etsy right and I’ve seen this don’t quite a bit the minute with the parcel arrives, because this has been handmade the day.
Actual seller have put a really really personalized note. They have actually thought about how you open the package and how you kind of the first layer is going to make you feel on the second layer, so on and so forth. So really think about the fact that our previous arts and crafts movement have paid the way to bring in that human touch and showing ourselves and it’s something that is absolutely essential for what we do every day.
So the following is what I like to use us pretty much. The definition of emotional design is using psychology, psychology and craftsmanship to create an experience for users that make them feel like there’s a person and not a machine at the other end of the connection. Okay, so this brings me to the next point: does anyone of you know? This is actually an interesting because my company did a lot of work on this did does any one of you know, which one is the fastest-growing language in the UK.
I’m happy to take s mandarine! Okay, French, I’m sorry, okay, erotic, French! Actually, I did find that one – French, Spanish, polish, okay, polish okay, so this is your answer: emojis, okay! So actually – and it could be stretching it a little bit, but they have done lots of research on this and and a study done by professor Evans from bangor university actually found out that it is one of the fastest language right now right.
And it’s very interesting because how many times have you debated, put in a smiley face in what you’re right? How many times have you actually done it and then stop and maybe not do it and then kind of hard literally 30 seconds should I is it professional enough? Should I be doing it you know like come on? Am I the only one I have? I have people helping me sometimes prove read my beautiful English and I have these conversations.
I had it before you know. You know this is professional, I’m like how do I bring the human aspect right? I do feel that smiley face changes. The tone in so many ways right so I do have this constant debate and – and it’s a very interesting phenomenon because to me that, as as writers as we are all the time, that’s how we bring emotion and it’s it’s a fastest, growing language. Why not? Alright! So the next thing I’m going to talk about is how, in the 50s and 60s and American psychologist Abraham alone, sorry my Maslow Maslow there you, our Abraham Maslow, discovered something that we all knew, but he actually put it into words.
And it’s pretty much talking about our needs, so no matter our age or gender or race. We all have basic needs, and what’s really interesting about this pyramid, is that it kind of shows you how important they are. The the bottom of the pyramid is absolutely necessary, and then everything that goes as it goes up is more of a li shirting. So one of the things that aren did in his book is he kind of mapped them into what it means for users right.
So now that we’re designing interfaces, how do you translate that pyramid so he argues that interface design is designed for humans, so the pyramid applies, but he just changed things a little bit and the top it just becomes the pleasurable part. Okay. So, let’s quickly study the bottom of the pyramid. Ok, so for users needs to be met, an interface must be functional. I feel like I’m stating the obvious right.
If the user can complete a task, they certainly won’t spend much time in your application. So after they they feel like that would be taken care of, then they can actually come back and feel confident that that’s something that they understand and they can actually work with. So the interface must be reliable. So if the web server drops out immediately or intermittently or the service is just unreliable, most likely users are never going to come back to your website.
The interface must be usable, and this is where our beautiful research aspect of UX comes into place right, so it could be very functional, very reliable and then user research comes along and proves us all wrong or all right. So I think that one of the things that’s been really interesting in our feel for you x is that we kind of stopped there right its usability testing brilliant. They know they discovered it.
They were able to. You know go through the journey and add something to that shopping, cart or delete it and yay, let’s just ship that, but what Aaron is telling us is that actually maybe it’s time to think about the next level, so he thinks he asks us about imagining. If usability was the standard for other industries such as automobile, so if an automobile is usable, that’s good enough. How can we tell between a BMW – and you know – maybe a a Kia or I don’t know – I’m not good with cars, but but it makes a really good point right if it’s usable, that’s the end of it.
No, it’s actually more than that. So many websites and applications are starting to create experiences beyond usability and it’s um it’s time to start thinking about bringing pleasure, fun, joy and delight and pretty much. This is what this whole talk is about. So are you all excited? This is something you want to learn: okay, very good and about the light. I I see that word quite a bit in portfolios and series a delightful experience, so um one of the things I’m going to do today is I’m going to illustrate kind of emotion through an exercise.
So I want you to think it was an interesting picture to find this is actually just Google search for the best food in the world, an image search. Okay, so I want you to think back to the best meal. You’ve ever had not a good meal, but a mind-blowing palate changing fall in love with food, again great meal. Okay, can you remember it all right? What made it so memorable? Was it the test? I answer: was it the taste or the texture of the food? Was it the unexpected pairing of flavors? Was it the artful presentation or they attentive waiter, to staff the ambience, the restaurant, the company? What was it chances are that it was not the nutritional value of it right, so that is pretty much the equivalent of functional, but it was so many other things right.
So once you think about it right, the meal met your body’s needs, but it also immerse. You in a pleasurable experience and your memory, your brain remembers it as such and it will stay there for a really long time until you top that with something else. Okay, so why don’t we aim for a similar target in web design? What is going to be that web experience that login experience that transactional experience that is going to top buying shoes online, all right so um, let’s see, certainly we all I’m sorry.
Certainly, we all want to eat edible food with nutrition value, but we also want an experience with it. So the next thing we’re going to talk about is three principles of emotional design. Okay – and I pick three because I wanted to kind of pick the best ones and make sure we at least got to see a few there’s more. But let’s talk about these three, so the first one is let your brand personality show and this one comes really close to my heart, because I’m an advisor for a few startups and I am really really interested in a very early stage of a startup.
It is even before they go into funding and talking to investors and it’s very interesting to see how startups sometimes don’t really think about their brand, and it’s so important, and the first principle is let your brand personality show. So when you present your brand, it has to be clear to the idea audience how it relates as if it was another human being right. It creates the empathy and it helps you the audience better see themselves as part of of the brand and and humans wants to connect with humans and at a industry level that other human is that brand.
So I find brand something that is very, very interesting to always have in mind and remember that that is going to be the personality that you’re bringing I am as good all right, good, okay, very good! So sorry it should have changed to that one. So emotional design turns casual users into fanatics ready to tell others about their positive experience again brand. My next one. Well, it’s not mine, but the next 1i.
It actually almost feels mine, because it’s about parenting and such how many of you are parents in the audience. I feel like an awful mother that loves her children behind now. Okay, good one person all right, so I guess I can talk a little bit more about this one, so the baby-faced bias has anyone of you heard of that before all right yeah. It’s a very interesting one, so we can learn a lot about design on how to communicate effectively with the audience by studying evolutionary psychology, so pretty much our human nature.
So evolution has given us baby, goggles and um. It is funny how Walter puts it, but Jeff Atwood. He actually blocks a lot about technology, mostly code and stuff, but right around the time I old, my youngest was one year old. He posted that blog post and it just resonated so much with me because what he talks about is about. Is it really worth it to have children? You know it’s such a pain, but he talked about the 51 % against the forty-nine percent and how the 51 is the most impossible.
Sulaiman of joy I ever felt, and the 49 is incredible pain, so um we as humans. Have these really strong attachment to two babies? We look at a baby face and we just melt – and some of you may just not want to show it, but you internally must feel something, and it’s to the point that actually scientists believe that the reason why we react to babies faces that way. Can someone guess is actually a little creepy now well yeah, guess who the predator would be us? They believe that one of the reasons babies have such cute faces, though we don’t kill them and in I know it sounds a little bit like it’s stretching it, but it’s true I mean again is this is about bringing in who we really are an evolutionary psychology Right – and I think I can tell that there aren’t that many parents in the room because there’s moments that you just go, of course not I’m going to kill you, but it’s like wow.
What did I get myself into? It is tough. Being a parent is one of the most amazing roller, coasters rights, you’ve ever experienced and what’s really interesting and I’m just going to do a little spoil alert. One of the talks that I have in the pipeline is to talk about parenting and how, as parents, whether we want it or like it or not, with user experience, designers, okay, think about your parents and the experience that they provided to you for the first 15 Years of your life right, so it is a very interesting thing to think about and how you can bring those feelings into your website.
So cats are a lot another ones that are very, very overly used and then any other babies or cops and so on and so forth. So that is the principle number 20 on. This is an example. So in this website, they’re using the baby face by his principle to kind of get people attached to the brand alright. So the next thing I want to talk about his personality and I was really really happy to find out that this chapter is actually available to anyone.
So if you’re not sure if this book is the right one for you go ahead and give it a try, read this chapter and um and just learn a little bit about a personality from from Aaron. So here we go. Personality is the platform for emotion, emotional design. Primary goal is to facilitate human to human communication, and I think that’s one of the reason mo cheeks are so famous because it facilitates communication.
It makes us laugh, it is very close to you know almost is actually sometimes better than just picking up the phone and talking to the other person, so so um if we’re doing our job. Well, the computer resents into the background and the personality rises to the surface. So, to achieve this goal, we must consider how to interact with one another in real life, so think about how we, actually, you know, say hello.
How we, actually you know, one of the one of my favorite analogies, are how we sell when we go into a department store and how we sell online, sometimes so, when you login to that website, and certainly you have that interrupt telling you bye now bye. Now I like to use that analogy of if you were to enter into dividends, if you want to go into with someone be on your face, asking you to buy something, no most likely the first, they hold a nice conversation right and they get that emotional connection From you and then they say: oh do you know we have blah blah.
So how do we bring that into our web design? So next slide this one really quick talks about how it was so important when we started kind of printing documents to bring back the handwriting kind of feeling into Bibles. And I find funds a very a typography in general, an interesting kind of way to demonstrate how we need that we need to that connection. So, if you think about every single tutorial you’ve done out there on the website, it usually uses scratchy kind of handwritten fonts.
They always go out of their way to find that font, because they want to kind of feel that you know it’s all right. I’m teaching you something its equivalent of that. You know whiteboard. So it’s very interesting to talk about. You know how people can connect through little things like that. So the next thing I’m going to talk about is personas, so personas are stunned to a standalone tool in the design process, but they only provide a partial picture of the relationship we’re building with that audience.
So, in really quick, this is actually one of the personas that calf share with me and there are on our website, so we use them all the time who has used personas as UX, yeah or known even well, even though new exercises are okay. So the reason why I was so excited that these chapter, in fact was the one that was available is because what errand us in this chapter, I thought it was absolutely amazing what he said about personas is sure we use them all the time we usually use Them to build that design, but what’s the persona of our website right, so we know who they are, but who are we if you were to build a persona on that website, you work on every day.
What would you have for all of these squares right grumpy? You know happy may be very cold right, so that is a really good way to quickly assess how you’re doing as far as holding that conversation with your users, so is anyone familiar with MailChimp, okay, good MailChimp Aaron actually is the UX design the principal head of You exile MailChimp, and it is a very interesting actual product, because imagine so really quick for those of you don’t know what milk shrimp is is pretty much a platform that helps you send lots of emails to lots of people and they’ve done an amazing job help.
You manage and design especially emails, so think about those marketing people that have to actually log in to send the next email to you know, promote the next thing and so on and so forth. So one of the things that he talks about is how MailChimp kind of brought some of that personality with their mascot mascot. I think it’s called Freddie and every time you login, he has a little message for you: okay, so um.
He actually shows how they started. Thinking of Freddie as an actual person and they started to track Freddie’s personality and they mapped it. So again is the concept of bringing personas into the actual product that you produce. So I add to me that was a very interesting concept. So the next thing I would like to talk about is the strategies for implementing emotional design. So this is the actionable bit so surprised.
So have you noticed that hearing your favorite song on the radio seems way more enjoyable, then just go ahead and go to Spotify and get it running right. So is the element of surprise that amplifies our emotional response? Is that anticipation? Is that not knowing that? What’s going to happen, so i’m going to show you this website. I know it’s really hard to see from at the back, but i’m going to describe this bit right here.
It says: do not pool okay, so someone asked a question and I really want to thank those of you that went to kind of ask questions as I was trying to put questions together and one of the questions that I got asked was: how do you measure Effectively measure emotional design – and I have two answers for you today night, so one of them is well a click-through rate through that do not pool would be a good one right.
So can someone just one person guess what happens if you were to pull it blows up a hand comes down and they actually pull to the next item or something like that, so it actually interacts with you so yeah. That’s that’s an interesting way to bring emotional design the next. The next strategy could be anticipation. Ok, so we owe I misspelled. Sorry with anticipation have any of you seen this last month.
Anyone who recognizes it was, I the only one paying attention. Ok, so this was all over the world of newspapers and stuff and it’s actually coming from three yeah yeah and they had this campaign going on for a while and let anyone know everyone know that it was going to happen that day and so on and so Forth so anticipation actually creates a load of emotion when it comes to designing. So the next thing I want to talk is a prime, ok and again.
Milk chimp is a excellent example. So priming happens when a person is exposed to a stimulus that it turns it shapes the response to another stimulus. So the best way to think about is the other day. I saw a little kind of dog presentation and every time they would pull a trick. That will give them a little bit of something so imagine for those marketing people that have to get into mailchimp and send the next bulk email.
Do you think they’re suspecting something new every time they log in? Do they pay attention to that funny message about who you know that be the best bananas? You know, that’s the first one right there, so it actually makes something that could feel kind of really not fun fun. So that’s one of the ways they’ve been able to kind of change their brand around so the other 10, and then this is this. Is answer number two about measuring emotional design? So that’s a really difficult thing to measure right because CTR is just going to be a click but prime prime prime e yeah priming yeah, so going back to measuring emotional design.
These are all the tweets that MailChimp gets about that experience. Okay, so talking about the articles that they’d link you to talking about how, even though they were frustrated, it cheered up, the monkey help them get cheered up. This one is the best they say I just logged in into mailchimp and the little monkey in the corn and says: hey Kate, new haircut, muy Guapo. It helps that I speak Spanish.
Doesn’t it uh? How do they know? You know just like, and it’s funny because Erin talks about this and he said, of course we never know, but hey someone out there, I statistically speaking most of got a new haircut and that created an emotional connection with her so much that she tweeted about it. So I know Twitter is not the most ideal platform for measuring stuff, but I think it actually tells you something right and don’t put it in your kpi’s fight, tweets, /, anyways um, the other one.
I’ve seen that is very interesting is asking for forgiveness. So so so far we looked. Oh no sorry, I right here, okay, asking for forgiveness, so this one is a perfect example. When something goes wrong, wear something you know: that’s going to go wrong, and that happens quite a bit when we’re dealing with backends and service and servers and so on and so forth. So one of the things I want to show today is this brilliant way for flickr to address that, so they had an outage, they knew was going to get people really really frustrated, but instead they just turn it into an actual contest.
So, even though you could not go on flickr and look at some photos, they encourage people to try out to take photos that will bring two colors together and people just win absolutely not, and they got really really creative and they turn that absolutely horrible experience into Something that people just couldn’t stop stop talking about so again asking for forgiveness is the idea that you can use emotional design in order to kind of ease the pain of things that are just completely inedible.
Okay, so really quick. After all of this, let’s go back to our question. So how do you embed emotional design, especially into a transactional website, so I think i’ll show you lots of examples today that you can definitely take into what we’re doing after right after this. But I want to show you a few more and especially because there’s some other examples that may not be for things us. You know fun.
So, for example, telling a story is a good way to bring emotional design. The other one is Gamma Phi Gamma Phi Gamma. Five, so going ahead and setting up your Dropbox and all that it’s just not that much fun, but Dropbox actually figured out a way to make it a little more of a game and make you feel good about it. Make it fun. So here is woeful, just kind of trying to hold a conversation and making you feel like it’s actually a game to create a forum, and I miss the sly, sorry and then mint.
Com. So the reason why i’m going to kind of wrap it up with mint com is because I found it to be the most transactional website. So has anyone of you heard of mint com yeah that I think that’s a very American thing? It’s yeah! So what minta come to us is that it actually helps you track all your expenses, so the challenge they have is that they don’t do anything for you in the sense that they’re, not banking, they’re, not a credit card, but you actually had to give all your Financial information and at first they had a really hard time convincing investors that this is something people will be willing to do, because you know it’s such a very scary thing to just give out your financial information to anyone.
So one of the things they did in order to to gain respect is to think about. How can we number one make sure it feels like we can? We are trustworthy that they can, actually, you know, put their financial information in there and how can we kind of differentiate ourselves from older competitors? So one of the things I didn’t go as to one of the principles, but one of the things they did is that they really thought out about the layout and all the different ways of bringing color to communicate.
Trustworthiness and to make people feel that this was a legit website and it’s a very interesting thing. Cuz the other day, I was in one of those websites that do like credit reports and stuff, and it feels so old-fashioned, and I did go through that emotional kind of decision. Three myself, I’m like hmm. How can they give me? You know information about my credit when he feels so fashion when the colors are so dated and so on and so forth, keep in mind i’m very biased because imac, you know ux designer, but it was really interesting because the way they turn this around was making Sure that they lay out the contracts, the color fell very professional and very trustworthy.
Ok, so I am at the end of my presentation. I really really hope these gave you lots and lots to think about tonight, and it is an absolutely wonderful, wonderful subject to talk about, especially because it reminds us how human we are like that. Babyface concept that I talked about it scare a few of you, but it is true. It’s very interesting when you go back into our psychology who we really are and how we actually can bring that to life unto our websites and all the stuff we work on on a day-to-day basis.
Thank you. So much for listening to my emotional design. Talk you