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Online Marketing

Real Estate Marketing Ideas For New Agents With No Money – EASY & FREE! (2020)

Every single article and the winner today was Brandon. Haslett and Brandon saw I post his comment down all right up here And, and he was like this article actually was inspired by his comment. So Brandon’s, 20 years old, He’s saying that he goes and he knocks doors every day. I think he was like try to make 10 or 20 contacts every single day. He’s like look, I’m a new agent. I you know: don’t have a lot of money go through put into marketing, It doesn’t matter if you’re 20, 30, 40, 50, whatever like.

Sometimes, when you’re skins start, You don’t have a lot of money to go put towards advertising or Zillow leads truly leads or any of that other stuff. So I just want to share with you guys some of the things that I would go through and do and some of these success stories of Has based off of this little strategy that I’ve got for you guys right so number one. Okay, I would go through You’re reading this article right here on YouTube.

I would go through and start your own YouTube blog right now, really quick guys before you’re, like Jason, I I don’t want to start YouTube blog. It takes too much time too much work and You know I can’t go through and then shoot a article. I’r scared to be on camera, really, quick guys. I want to show you guys a few different agents who didn’t start too long ago, and they have absolutely explode their brand and They just get leads like almost like endless leads coming to them right.

So this is right here. This is Graham Stefan. He is a realtor in the stuff. I think his South comes Southern California’s. Sorry, I can’t even talk right now Lily this guy’s he’s got over a hundred thousand subscribers. Now, if we come over here now, I think he started a couple of years ago, but he’s just been consistent with it right. So it says one year ago, guys look at that one year He has over a hundred thousand subscribers, and so This is one person.

I’r like okay, this. This is a huge brand that he’s very Consistent with the he’s shooting articles like every you know, a couple articles a week, but for here’s another one Loida right here. She says new articles weekly, so it’s like. If you don’t have time to go through and shoot articles non-stop, then you know you can go through and shoot it like. Maybe once a week two times a week three times a week and the great thing about YouTube: guys: Okay, If you guys been following me for some time now and also add a link to a article that I created, of how to actually Rank your YouTube articles And I go through step by step everything.

I do not see your not going to rank every single one, But I’ve got a blog That I start in the dental space that has well over a million views, and I started out about seven years ago And I still get twenty to twenty five thousand views. Every single month at like, like today, guys every single month Without even doing anything I having to touch that blog for like four to five months. Okay, so the great thing about YouTube is One: you can go rank for different keywords too: It’s a hundred percent free organic traffic as people going through Just typing in a little search result and I’ll.

Tell you guys some of the different things to cert or to make the articles about Here in a second and then you know when they see your article, They see you on camera, and so it builds a deeper bond They’re like okay. You know this, this Lloyd, a person or Jason person, whoever it is. You build a deeper connection with that person. Alright, So here’s another one brian kocel is so so loyal. She’s got twenty thousand.

Almost twenty one thousand subscribers Brian’s got sixty five thousand and then here’s another one chaste and he’s got a little over five thousand. So you don’t have to have a massive blog right. You can go through and have a small Channel, and just if you like, go through start making a article two articles a Day, then you start to be found on a Google search engine. It’s a hundred percent free and the nice thing.

Is you make a article today, Five years from now that still is going to pop up in the Google search and engine the youtube search engine Just like? What’s going on with my dental YouTube, blog right, so, for example, right here, Chaston right here, Let’s say you use the keyword, hey the top real estate agent in Dallas. Right look down here, He’s not the very top but says hey meet chats in Dallas real estate agent.

Okay, So you can say hey. You could target keywords like top real estate agent in Dallas or Hey how to sell your home in Dallas and obviously it depends on like what city you’re in so like if you’re in Omaha Nebraska, like the top realtor in Omaha Nebraska, And when you go through. If you’re like trying to rank for like the the keyword top realtor, That’s going to Be pretty hard right, cuz, there’s going to be a ton and ton of people.

I think there’s over two million agents in the United States They’re going to be trying to rank for that keyword right. But if you go through and say, hey top realtor in your city, your state There’s going to be a lot fewer people actually on YouTube. And even I’m trying to rank for that right or you know, hey how to sell your home in Dallas or how to buy a home in Dallas or whatever city that you live in right.

So those are some really good keywords to go through and target and, as I mentioned guys, It’s a hundred percent free organic traffic. You don’t have to go through run as towards this. Obviously This is a little bit longer term strategy, but you can combine it with. Like, for example, Brandon He’s knocking doors every single day, That’s a little bit short of term strategy right, but then you can go through and be shooting these articles.

I’r just different topics like look right here. Chasse I’ll just show you guys some of the different articles. He does – and this is a good way to get ideas – is go, find other Agents that have YouTube blogs and see what types of articles are shooting and that you’re basically got unlimited content right So right here, let’s see It’s a hard being a realtor. My success in the real estate business He’s got a article on his listing appointment, real estate agent daily life.

You know you could just come over here and click articles and you’ve got all the articles that he’s done. You’ve got all the articles that Bryan’s done, that Lloyd has done This Graham’s done And there’s a ton of other agents doing the same type of thing now Graham gets a little bit into like the investing stuff And he even talks about bitcoins some of those other Hot topics, which is probably why his blogs growing a little bit faster, but guys, even with this smaller blog like 5,000 subscribers, You can get massive results like even if you’re skinny started, and you only have like 50 to 100 subscribers, You can still see some pretty Good results because you start showing up in the Google and YouTube search engine right.

Ok, So that’s step number one guys! I would go through start a YouTube blog start, branding yourself, Okay, especially like Brandon. If you’re 20 years old man, These articles are going to be live for 10 to 20, like when you’re 30 or 40 years old, these are going to be There where you can go through and still be, bringing in business right. It’s really good to start this right now. Okay, so then also another thing you want to do is: let’s say This is your article right here.

I don’t know whose article says I’m just going to click on. Oh, that’s a this, not even a article. How did they? Okay? Let’s see, let’s go, Let’s get! Okay, Here’s a YouTube article right here! Okay, so let’s say you got this YouTube article right here. What you’re going to Do is you’ll have a link down here to some sort of landing page. Now, if you guys read my previous trainings, I talked about landing pages.

If you guys have no idea what I’m talking about I’ll also add a link to another article. Talking about the easiest way to go through and generate leads online, and you add a link to that landing page to get their person’s Name. Phone number and email address to go through and grab that contact information right have some sort of call to action. Some sort of Giveaway that you’re doing on the blog, Then you could also leave a comment down here with a link to that landing page right now, Once you’re going through you’re grabbing all this data You’re building your network through this landing page, getting more leads and All that stuff, what you want to do is go import them into some sort of CRM.

So Here’s the Arsenal, CRM right and if this works for any CRM that you’re using. Obviously this is the one we use here. You can go through and import your contacts. You just choose a file pretty soon We’re actually going to be integrated, 100 % with Gmail with Google contacts, So you can just go and seamlessly sync those and then what we do is just put them on a drip campaign. Okay, so in this messages section what we have is We’ve got these pre-built templates of these are the bimonthly updates right, so every 15 days You’re going through and dropping an email on them, so that they’re just kind of like remembering who you are remembering the brand And all That stuff and then what we can do is over here once We’ve imported those leads, We just select all those leads And we say: hey and roll.

The leads of the sequence, choose, the sequence say: buy monthly updates, hit, enroll leads And they’ll be enrolled. Automatically into that sequence, and if you look at that, Obviously this is a demo account. But let’s say you’ve got a hundred leads right or 500 or a thousand leads And you’re just and rolling all those people in the same sequence. So, every 15 days you’re dripping on these people with real estate, Specific content, we’re building your brand or let’s say you launch a new article and you want people to know about it.

You go through in your CRM, create a new email, so come in here, say: Hey, create an email and go blast out an email to all of your contacts. Saying hey, I just shot a new article or I’ve got a new listing or I’m doing an open house or doing whatever and You’ve got endless content, And this is a really nice easy, free way to go through and brand yourself As you’re just getting started. Alright. So, anyway, guys, Hopefully you like some of these real estate marketing ideas for brand new agents.

If you have no money Just getting started, This is exactly what I would do if I’m just going and getting started. And yes, It sounds like it could sound like a little bit of work. Okay, but it sounds like maybe not the fastest process, but guys you know in five years, No matter what you do, you’re going to be five years older right. So if you go through – and you start right now – And you just get it done and just go start in five years – You’re not going to be looking back with regrets right in five years, You’re going to be looking back and look.

Oh man Look at that! That personal brand, like that business, that I built That’s going to Be able to serve me for years to come when I’m thirty thirty-five forty, You know all those different ages, cuz like you’ve, built that solid foundation And you’re, not just looking for the quick fix right. So, anyway, guys, Hopefully this article was helpful. If you guys are brand new here, make sure you subscribe.

I want you to article every single day how to generate more, leads, make more money and grow your business and also as As promised guys. The top comment so comment down below the top comment. I’r going to be giving out to my free, a Facebook Ads course, so It’s not free, but I will be giving you to my Facebook Ads course for free, so go ahead, comment down below. Let me know what you guys think. Let me know other topics that you guys be interested in learning more about And with that said guys thanks so much for reading, and I will see you all tomorrow –


 

Categories
Online Marketing

10 Topic Ideas For Real Estate Agents – Realtor Marketing

You can start using right away. My name is Sebastien malinovski and I help real estate agents grow. Their business through marketing, so they never have to do any old-school prospecting again. If you’re new to this blog, please consider subscribing now, let’s get on with the top ten article topics.

Now before we get going, I have to let you know. There are three different types of articles. You can shoot three different types of categories. The first one is evergreen. The second one is connection type of article and the third one is conversion type of article. What’s the difference? Here’s a quick recap by the way. If you’d go down to the description below I’ll put a link in there, so you can actually get free training on this specific topic.

So, let’s start with the evergreen content. Evergreen content is something in your neighborhood or a topic that is always there. For example, a neighborhood or a school: it’s always there connection type of articles or content that you can release. That is meant to create a connection between you and your local market. That way, you can gain your know like and trust factor the conversion type article.

That’s the sexy one, that’s the one that every real estate agent wants. That type of article is designed to create a lead all right. Now, let’s move on to the top 10 article top two top 10 article type, that okay, let’s move on to the top 10 article topic ideas you can use as an agent wow, that’s a tongue, twister number one interview, local businesses or local entrepreneurs. The reason why you want to do that is because they have a following: if you interview them, they can use that as a marketing piece.

Well, what would happen if they sent that article out to their entire list of clients that right there will give you exposure number two interview local influencers, so that could be the main that could be an actual youtuber. That could be an Olympian and athlete when somebody sees you with a local influencer. It gives you instant credibility, number four, past client interviews or testimonials, there’s an old saying in business.

If you say it, it’s not true, but if your clients say it, it must be. Let someone else tell your community how awesome you are, as an agent number five real estate information articles. These are the how to’s that’s what really got me off the ground years ago, when I started shooting content in my local neighborhood, I just started creating how-to articles. What I would do is document every single question.

I was asked by my client, whether it’s a buyer or seller. I would document it and guess what that’s a article topic idea. For example, how do I know when it’s the right time to buy? How do I know if it’s the right time to sell? How do I negotiate when I’m competing for that home, etc? Things like that number six market update articles now these would be classified or considered as a conversion type articles, while you’re giving your local community.

The statistics on what’s happening in the local market you’re also giving them your advice. That’s key make sure that you give people your advice on what perhaps is going to happen in the future? How does that influence the buyer or seller or affect the buyer or a seller, and the key at the end is put a call to action. So, for example, you can say, and if you want a report on what’s happening in the market, go down below and download the PDF or what I’ve also done in the past, and this worked really well is in the middle of my article.

I would literally tell the viewer pull up your cell phone and text this code, or this word to this number and the latest market report will be delivered to you right away, something to think about number seven about me this guy. Well, not about me about me. Articles do you have an about me article if you don’t now’s a good time at the end of this article, hit stop and go record in about me. Article literally pull out your phone and just record now.

Here’s the key, don’t just include professional topics. People want to know who you are as a human being, so make sure you include a good mixture of professional and personal things in that article tell them what you do, what your hobbies are. Are you a family person or not? You know what I mean. Number 8 community events. Now there are two different types of community event. Articles you can do. One is, let’s say you release a article on Thursday.

Singing here is an awesome event that I will be attending. Why don’t you come in at end I’ll, be there at five o’clock? So if you know somebody made your local influence or who’s putting on an event and you want to help them well, you tell your community by the way, here’s an event happening Saturday at 3 to 5 or whatever the time is, and I’ll be there at 4:30 Things like that second type of community article would be a live article.

Actually, while you’re there put it on Facebook number 9 neighborhood articles. That would be an evergreen type of article things that people, Google or search when somebody Google’s or searches Google’s. It’s funny how you say Google’s if somebody searches for a specific neighborhood in your city, wouldn’t you rather have your article come up on that search as opposed to an article from the city.

I think I made my point. Number. 10. Here’s a cool one! It’s something out of the box and I love out of the box viral trends yeah. I know they have nothing to do with real estate, but remember like the ice bucket challenge or the mannequin or the Harlem shake or Movember things like that. Get in on the action show people that you’re a fun person and the most important part is just be you, that’s really what matters it doesn’t matter.

What type of article you shoot? The most important thing is just be you now. You notice that none of these topics actually have to do with real estate, the typical ones we think of an open house or a listing article. We all that these two types of articles exist, if you want to tack them on, is number 11 and 12. Be my guest, but I hope that this list helps you out, so I hope you enjoyed this article and found it valuable.

I do create more articles like this for real estate agents to help them grow their business through marketing, so they never have to do old-school prospecting. Consider subscribing to this YouTube blog. I remember to look down in the description for a link to more helpful tips on creating content and creating more articles. Now before we get going. I have one more question for you. Have I covered everything? Is there a type of article that you have done that I haven’t covered? If you have please put it down in the comment section below, I would love to know what you’ve done anyway.

That’s it! I’r Sebastian malinovski, see you tomorrow,


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2020 Real Estate Marketing Strategy For Real Estate Agents

I want you to know that this is my life. This is real. Relationships are universal. What’s up everybody Ricky truth here, welcome back to my blog. So today I want to get into the best marketing strategy for real estate agents, and this is how I built my business and a lot of you probably already know this strategy.

But I’m going to go through it again because hearing things over and over and over again is sometimes what actually helps you put it into action. The first thing I want you to do if you haven’t already sign up for my completely free real estate coaching program, I’m the first completely free coach, that’s a zero to diamond comm. Okay, there’s a 90 day action plan online course training twice a month and you have direct access to me.

Ok, so, let’s get into this marketing plan. This is something I’m very passionate about. I’ve been in real estate for 17 years, I’ve sold over a hundred properties. A year for the last five years going on six, I’m on track to do it this year as well – and this is what I’ve learned over my career as the very best strategy and it’s even more relevant in today’s market. Okay, it’s even more relevant in today’s market because nobody’s doing it.

Okay, we want to build a brand. We want to build an audience aka our database, okay, and we want to make sure that this is a targeted audience well make sure that this is this. Are these are people who are the highest quality prospects that are going to buy and sell properties right, the kind of properties, the type of properties that we want to say? Okay, we’re going to focus on these people they’re unlimited, so you can grow and grow and grow and grow and grow forever.

Okay, as much work as you want to put in alright, doesn’t matter what the market does closings happen every day right. So we’re going to put in as much work as we possibly can to meet these people create these relationships, build our brand right and every time one of them wants to buy or sell, or has someone that they know that wants to buy or sell they’re going To come to you – and let me just say not: all of them will always come to you we’re going to lose some here and there no marketing strategy is going to collect every single deal right.

There’s no strategy out there! That’s going to this going to capture every single prospect for you and a hundred percent you’re going to get it alright, that’s why so many agents are successful, because not one agent can do all the business different personalities, different timings, so on and so forth, but what You want to do. Is you want a strategy? That’s going to put you in the best position possible right, give you the best percentage, all right chance that you are going to get that business and that’s what we want to do want to put ourself in the best position possible.

I think of it. As this all right, all the different prospects out there in your market or hats – okay, let’s pretend like their hats, all right and we’re going to put our name and as many hats as possible. Aka begin maintain, create relationships with these people, so we’re putting our name in so many hats right and there’s other agents names in those same hats right and when that person pulls the name out it may be yours.

It may not be right, but if you have your name in as many hats as you can possibly have right, you’re going to win a lot of those deals. So that’s what want to do want to put our name in as many hats as possible. So, let’s talk about the most efficient prospects. Let’s talk about our target audience. Okay, we got to build our audience. It’s just like here on this YouTube blog with building your subscriber base.

Okay, it’s the same exact thing. Alright, people that subscribe, they saw you. They saw your name, they read the article boom, they click subscribe. They know who you are now every article that you put out consistently. They start to get to know you more and more and more and more and before you know it, you have a brand built same thing with real estate. We want to talk to as many people as we can right to create relationships.

Okay, that’s them hitting that subscribe button, and then we want to hit them with content very consistently so that we can build that brand. So, who are the highest quality prospects who’s that audience want to go after it’s property owners that own the type of property we want to sell? Okay, if we want to sell property between three and six hundred thousand, then we’re going to talk to just property owners that owned property between three and six hundred thousand.

If we want eight hundred to a million we’re just going to talk to people on eight hundred to a million okay – and I think the secret is to find that sweet spot in your market, okay, the sweet spot is somewhere close to maybe a little higher than The average price point of your market, so it’s good to know what your average price point is in your market, so that you can kind of identify where the sweet spot is.

If the average price point your market, like my market, is three hundred and fifty thousand right now, okay, three 50 375 – is our average price point, so I stay in that 400 range. Okay, that’s kind of where I focus in is really anywhere from 300 to 500. It’s kind of where my sweet spot is, and that’s where I put a lot of focus and that’s where most of the deals are right and that’s a really good price point to be in because those commissions are really good.

If you can have a more frequent Commission right at a really good rate at a five hundred thousand, a three or four hundred thousand dollar, you know deal, then that’s really good than having just a few. At a million a few at two million right, I, like frequency, okay, I do eight to ten bills a month, and I want to do in that three to four hundred range, eight to ten deals a month. I don’t want to do one two million dollar deal a month.

I want to do eight to ten at five hundred thousand, so it’s really important to find that sweet spot in your market. Okay, once you’ve identified that we’re going to identify some subdivisions. Okay, some subdivisions that that are full of that price point of properties. Now what I like to do is go ahead and start sending them handwritten notes, postcard, stuff like that right, you can do that. You don’t have to do that, but I like to do that because it just it just adds another layer of what you’re doing and a little another layer of brand awareness right.

So you can do the direct mail. You don’t have to do the direct mail, but what you do have to do is you have to subscribe to red X, okay, red X, waves $ 150 startup fee for all my coaching members, okay, there’s a link in the description of this article. That’ll. Take you to red X, where they waive the one hundred fifty dollar startup fee, and you can just start okay get geo leads geo leads is only fifty dollars a month.

Okay, it gives you two thousand phone numbers per month and what you do is, is you put the address any of the addresses within that subdivision in red and red X right and then click search and it finds all the property owners in that subdivisions phone numbers? Now you can just get gles, that’s $ 50, but what I also suggest is to get their dialer, so you can just click another button. It just starts dialing them for you and you just sit on the phone and just start talking a property owner after pop down.

Here you can make so many calls so quickly. Okay, now this is called circle. Specking now circle. Prospect me is something that no agent is doing everybody’s calling expired. So when you call an expired, the expired saying, you’re, the tenth agent, that called me and they’re already in a bad mood, same thing with for sale by owners. Right agents are hounding them, but no one is circle prospecting.

These people are not getting hounded, they’re very open to talking to an agent. They want to know, what’s going on with the market and they’re very easy to talk to and to create a relationship with, and a lot of people say: oh well, that’s long term business Rick, any business right now, no there’s so much business. Now, within these subdivisions, people are thinking about buying or selling they’re thinking about selling and upgrading, there’s thinking about selling you’re relocating the thinking about buying investment properties, down the road they’re thinking about selling an investment property down the road there’s so much going on in the Circle prospecting world and you can’t call them all.

You cannot call every property owner. Your area is completely unlimited, so these are really easy. Calls to make I’m going to put a link in the description of me. Making live calls to to property owners. Circle prospecting all right, I’ll, put a couple of links in below this article, where I’m making live cost, so you can see how it’s done. Also. My scripts are right there in the coaching program, just go download them all free.

What we’re going to do is we’re going to say: hey mr. Johnson, hey, this is Ricky, Crewe the remix of orange beach, how you doing cool I’m enjoying the days and a gorgeous cool look. I don’t wan na take up too much of your time, but a house around the corner just sold, didn’t know. If there’s anything in the world, I could do for you. No we’ll look as they’re an agent. You would work with. If you were to do something know, will call look, I’m sure at some point in the future you’re going to do something right, sure, I’d love the opportunity to work with you and that day comes.

Would it be okay, if I stayed in touch with you cool? What’s your email address boom very natural I’ll, set it really fast right there for your benefit, but you’re going to slow it down you’re going to make it your own. It’s a real conversation. It really works again. Read the articles of me making calls and you’ll kind of get it down right and then get to work, create these relationships. These are the people that you want.

This is a target audience. This is the most efficient prospects that you could possibly have, and this is why I don’t want you to buy leads, because this is fifty dollars for two thousand phone numbers where we’re spending two or three hundred dollars for one lead that doesn’t even back. This is a way that you can create your own leads that are better leads that already own the properties for so cheap.

It’s almost free. Now. What I want you to do with that email is. I want you to start sending weekly emails on the same day of the week forever. I will also link a article below of my training of me, screenshotting, my computer, and doing my weekly email. That way, you can do your email exactly like me and I’ll even give you my template. Okay. So now we know what you need to circle prospect right. It’s unlimited! We can do it forever right, we’re going to use red X, we’re going to get their emails.

We’re going to help them do deals if that’s what they want to do now, but we’re not really worried if they want to do deals now. Our job is to filter through the entire population, to find the people that want to work with us and then we’re going to build our business around those people and we’re going to build our brand with this weekly email. Okay, because they’re going to get this consistently.

Every single week, on the same day of the week forever, I’ve been doing mine on Wednesdays every Wednesday since 2007. Right never missed a Wednesday, and it’s literally the reason why I sell so much property now. What I also want you to do is take those emails and create a custom audience in Facebook and run Facebook and Instagram ads to the same people that are getting your weekly email tour, now you’re, just adding another layer to your brand building strategy to those people That know you, like you, trust you and what I’ll do there is I’ll make a article in the future about how to create that custom, audience and kind of the types of ads that I run to those people.

So I hope this article helps you, simplify your life and understand that this real estate marketing strategy does not have to be so complicated. You don’t have to have so much going on. You’d have to spend a lot of money. You could spend very little money. You can be very effective, very efficient and get the job done and create the database that you want versus a database full of people that will probably never call you back or or never buy or sell.

Or what have you right? I would rather have a lower number in my database of a concentrated group of people who own the type of property I want to sell and have talked to me and gave me their information voiced. A voice voice of voice is the reason why technology has not and will not replace real estate age. It’s mark my words on that. If you guys want to go and start the 90 day action plan, what I’m doing is is when you complete the 90 day action plan.

I do a phone call with you, so when you get done with the 90 day action plan, email me we’ll set up a call so that I can talk to you about your specific situation and I’m going to promote you to what I call Jim and Jim’s. Get put into a separate Facebook group where I can now spend more time with you, because you show me that you’re willing to put the work in to get to the next level, and I respect that and I want to help those people.

So if this article helped you please hit that like button hit the subscribe button, let me know what the world I can do for you comment below and let me know what articles you want me to make I’ll see you on the next article: let’s go


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Best 3 Facebook Ads For Real Estate Agents – ($1-3 Real Estate Facebook Leads)

So I want to show you guys, these top 3 ads And I’m going to show you guys the ad copy so like the actual text using the ads, I’m going to show you the images or articles or what to use on each one of these different ads. But as far as going through and setting up the ad, that’s a different skill set, But I’ve got several other training articles on that. So actually, if you guys want my facebook ads mini course that I put together for you guys just Thumbs up this article comment down below, and I will share that with everyone who comments down below alright.

So anyway, guys, let’s just dive in here, and I will start showing you the first Facebook ad That has worked amazingly well and I’ll kind of break down why it’s worked well and how you can implement it into your business Right. So this first one is: if you have a listing in your business now I know not. Everyone has listings in their business. You know if you’re new agent Just getting started, but if someone else in your office has a Listing that they’re going to allow you to go through and market promote and make sure you guys get their permission first, don’t just go through And market.

It make sure you get their permission and then go and run this ad right here. So you can see right here. You’ve got some emojis, Which actually studies show that emojis Increase the amount of people that are going to actually read and pay attention. Your ad, just because it makes a little more fun, There’s opposed to just having text, and then you can see. We even got some hashtags. However, guys I’ve seen some Realtors Go through and do this and they kind of overdo it They’re like way too many emojis way too many hashtags and it just like, looks like a bunch of spam.

Okay, so you can see this. This is still kept clean as silk left. You know very, very nice looking, but while still drawing attention – so you can see right here – Pretty listed, see it before it hits the market for beds three baths. So we’re getting like give a quick preview of What this home is. What this listing is all about, then go here to get a price location plus more pics, so Some people are going to see that they’re going to see the images of the home and they’re going to be ready to take action right away.

So we want to have that call to action or they can go through. They don’t have to read the rest of this information. Okay, they can just click, there go out to the landing page and then we, you know rare opportunity And this it doesn’t have to say pretty listed right. It could say a number of different things, but that’s just an idea: That’s just an option that you can go through and use because not all of your listings are going to Be pre listed right.

So just keep that in mind and then what we’ll do here is we spend the next two paragraphs Going through and highlighting the different key points of the listing Kay and I like to hit like more the Sexier things so like if it’s got vaulted ceilings. If it’s got stainless steel appliances, if it’s got a two or three car garage, A pool whatever is going to really go through and draw attention for your ideal Client.

You want to throw that in there and then obviously you want to finish it off with once again another call to action Right here out to the landing page kay. The reason Why is because, even if you have it up here, Lots of times what people do, especially if they’re on desktop they’re going to go through and they’re going to kind of read with their mouse Right, so the reading with their mouse like this You’re, seeing Right here, They’re going to come down here and it sounds funny.

It sounds crazy, But a lot of times. People are just too lazy to go back up or, if they’re scrolling on their mobile phone They’re scrolling through and They read it and then like that their brain doesn’t think to go back up to go click that link up there. Okay. So now, if we look at the actual ad crative k the images, the articles, whatever we use here, You can see this one has just one image. What I like to do sometimes like let’s say you have 25 photos of the home that you’re going to go through in market okay, I usually like to take about half of those.

This was just kind of like a little demo example. I put together for you guys, but I, like you, usually take about 10 to 12 of those photos, Throw them in the post, so they can get a little bit better idea of what the home actually looks like right. So, like you know, they can see this, But they don’t know. You have no idea what the inside looks like it. Could’ve been completely remodeled, which this home was.

Okay, You don’t know what the backyard looks like, which could be like the coolest backyard in the world, or it could be a perfect fit For them alright, so you want to go through and add a few more teaser photos And then having the opt-in. Okay, the call to action being hey, get the price, the address, plus more pictures. So that’s what you’re, holding back so to get them to put in their name phone number email address on the landing page and Opt in so that you can actually Generate a lead and follow up with them.

A number of ways now and we can follow up with them via email Text, message, phone calls and there’s some cool things that we can do even with Facebook message alright. So anyway, This is the first one. So if you guys have questions on this first, one right here Go ahead, drop a comment below I respond and I read every single in the comments so make sure you drop below all right, So this one is for a listing at all right Now, if we Come in here – and we take a look at this – this one is for a buyer, lead generation.

Okay, so if your real estate, agent right and you don’t have listings, But you’re still want to work with buyers, this one has worked and performed amazingly well right now. This one’s going to be a little bit higher cost per lead. I’ve seen about three to five dollars per lead on average Win set up correctly. Alright, now people sometimes will take my my ads and stuff and they’ll be like oh did it work? Well, There’s sometimes some little simple tweaks on the back end on the ads manager and that’s why, if you guys want my facebook as mini-course, you got a Comment down below, so I can share that with you, which I’ll walk through the whole Facebook Ads manager, I’ll Walk through how to set the pick Facebook pixel, The Facebook leave form all those different pieces to help you guys get it set up correctly.

Alright. So if we look at this, The first thing, what we want to do case is we want to call out our Ideal client. Okay, so we’re saying hey Attention Dallas attention, Orlando attention, Salt Lake City, whatever the city is right, Do you know anyone to looking to buy a home and you could even say in right here? Are you or do you know anyone looking to buy a home? So it’s like calling them out specifically Kate.

Are you looking to buy a home, okay and they’re like yes or no okay, And then they can like if it’s no, they can keep scrolling okay Or do you know what he want right, because it’s like that’s like a nice little referral right there Follow here. Okay, so we’ve got that call to action early on and then hey we’ve compiled the free report of homes for sale under 300,000 under 500,000, whatever the number is of, like whatever your go-to-market Is right.

Sometimes people like the low end, sometimes the middle, sometimes like the luxury. So whatever your mark is really in and then Follow here once again, You’ve got a link, a call to action, and they say thanks and your name Just kind of personalize it right and really quick guys. All of these ads. You want to be running from your own Facebook page, So you want to have a profile picture right there of you.

Okay, Not your dog! Not anything else of you, your face kind of like a little head profile, shot like I’ve got right here: Okay and then your name, Okay, not your company’s name, not your business name, your name And you can see even say like, for example, I would say, like Jason Wardrop, You know Park City, Realty or Salt Lake City, real, so you’re, something like that right. So then, what I like to do is go and throw in maybe three different homes in your area.

Okay, now, if I’m in Phoenix Phoenix Homes, don’t really look too much like this right, so it’s not going to really be synergistic with that market, But you want to go through and find three homes, Maybe that are for sale in that area under the $ 300,000 Range: okay, Because you want to match that you don’t want to go through and say: hey these homes are three hundred three hundred Thousand and then you’ve got like several million dollar homes right, because that’s just kind of it’s not Targeting the ideal client that you’re really Looking for and really going for, okay, So that’s where I like to kind of do, give an idea of some different options, Maybe three to five little photos right here that can kind of scroll through See some of the different options of homes that are in that Market because then, once they opt-in, Give you their name phone number, an email address, you can follow up with them and say: hey.

I’ve got some other homes. I’ve got this other list of homes That you can go through and see, and then I can go. Take you around and show you That we can like see what is the best fit for you all right. So once again guys any question on this Facebook ad drop A comment below. I will read and respond to every single one of your comments and then the last one. Okay, This one is for an open house all right so very, very similar to these other ones.

You know, obviously, if you got a listing, This is kind of like an open house. Go pre, promote this. I like to go through and if you have an open house, Let’s say on Saturday or Sunday, I like to start at least five days Before the open house to go through and promote this okay, because then you get some time to get traction and sometimes Facebook’s Algorithm Takes a little bit of time to kind of like Adjust to show it to the ideal target market, the ideal audience.

So it’s sometimes nice to go through, maybe five to six, maybe even seven days. I probably want to go beyond seven days because then people kind of start to forget there were even was a Open house so about five to seven days before it starts so you can see right here. We’ve got the emojis We’re making it fun. Okay, open house! This Friday, at 6, p.M.. Or whatever day It is and then give the address right.

So they can go through, save it right there in their phone. Okay, get the article, walkthrough and Ebro sure here now guys You don’t have to have a article walkthrough. You don’t have to have a brochure or anything like that. You could do the same thing like back here on this listing presentation, Which says: hey, get the get more pictures of this property or get this or get that just giving them more Information on that specific location is going to help out a ton.

All right, then, once again I kind of like to go hit some of the top key sexier features of this property rights like four-bed three-bath. You know, walk-in, pantry, Subs, your refrigerator and freezer. Some things are going to get. People excited To go through and see the property. Then, once again You can say: hey get the article walkthrough brochure here or whatever you’re going to be offering Once again with the address and then right here guys You can use a article walkthrough other property Okay.

So I know some properties have like little 90-second segments And that’s a cool thing. If you’re working with a new build community lots of times the Builder They’re going to go, pay the money to go. Have those articles professionally created we’re going to have like the professional photos taken all that, So that’s another amazing thing to do is go work with builders. Team up partner then become one of those agents And start promoting those different listings.

Alright. So now what I would do is probably throw in a article here Or I throw in you know. Once again, I probably throw in five to ten photos here Just so I can get a better idea of what the property, what it looks like and get more Excited about, going up going to and showing up to your open house right now, guys really quick. I want to hit three actually two key things here with these Facebook ads.

What you want to do is you want to be promoting. Obviously, you know everyone in your market right like if you’re in Dallas Dallas within like a ten-mile radius but make sure you’re also Promoting them to your warm market. To your warm audience, ok, Sony was visit your website, anyone that’s on your email list. Anyone that’s really connected with you and your business in the past or likes your Facebook page, because you’re going to see amazing you’re going to see a lot better results with those people, as opposed to a Completely cold market right.

And I cover all that in the Facebook Ads mini course, so make sure you guys comment down below if you Guys want the Facebook Ads mini course, so I can get that over to you to help you guys get started with your Facebook Advertising all right. So, anyway, guys, Hopefully this article was helpful breaking down some of these top 3 Facebook ads. Maybe in a later article we’ll hit a few more ads that you can go through and use for your real estate business.

But this is a Solid start, wherever you might be, if you’re brand new You’re seasoned veteran, if you’re just kind of like getting the hang up getting getting used to Facebook advertising and lead generation. This will give you that quick jump start to everything that you need to go, do and be successful Right. So if you found this article helpful Go ahead, give it a thumbs up, drop a comment below, if you guys want the Facebook as mini course, And if you guys have any other questions on any of these ads, I can go through and answer those questions for You guys, And also, if you guys, are brand new here to the blog.

My name is Jason Wardrop And I launched a article about three times a week on how to generate more leads, make more money and grow your business so make sure you guys subscribe. The Channel and with that said, I will see you guys later.


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How to Be A SUCCESSFUL Real Estate Agent With Digital Marketing In 2018

Everything that’s really going on and I was like you know what this same exact share. That’S going to work for my business really works for any type of business right, especially real estate agents and Especially agents who don’t have a big marketing budget that you can go through and implement some of these different strategies To take things to the next level. Right now, One thing that I feel like I always focus on and almost every business owner Always focuses on, is getting new leads right.

Getting new customers in like that next person, right you’re, like you, you’re, always looking for that Next new thing, because it’s kind of like that shiny object of like Oh new, leads more people like all that stuff building that audience with the most valuable leads, the most Valuable audience network is already in your existing database. The reason why is because, More than likely, they already know who you are: okay, They’re, a warm audience or hot market, and they know like they kind of they have a little bit more trust And you have a little more credibility with them as opposed to a Brand new Lea who has no idea who you are You got to go through and build that trust.

You got to build that rapport, that Credibility, that authority and all that something it could be very expensive, very difficult and time-consuming right. So the number one way to go through as a real estate agent or any business owner out there and Take things to the next level is by using your low-hanging fruit, your existing database right and that’s one thing I’m looking to go through and do because I’ve Been going through and marketing a cold audience for last year and a half plus and It’s been very expensive and very like you know, I put a lot of invest a lot of money into advertising And it’s been good.

It’S been rewarding, obviously, but now I’ve got this pretty big audience. I can go through and I can market to, and they already know who I am okay, There’s like like they have a good idea of like okay. This is what value he brings and how he can help me, and now I can just go through and Add a more value to that existing audience and the same thing goes for you If you’re in real estate, no matter how long you’ve been real estate You’re.

Just barely getting in, you probably have an existing contact database, whether it’s on LinkedIn in your phonebook Or you know just some other network that you’ve got like Gmail or Outlook or any of these other contacts. And There are several ways through digital marketing that you can go through and utilize all this information right. So the first one is, if you have someone’s name their phone number, an email address.

You can take that data And you can import that into Facebook right and you can create a custom audience. Oh we’ve talked about that on previous articles. You can take that save data And you can upload that into Google. Ok and you’ve got that custom. Audience is saying: hey, Google! These are all like my people like their either past clients or their leads all that stuff. Take that same data. You upload it into your CRM Right.

So now, if you guys look at this, take a look at this for a second. If somebody’s going through, let’s say you have a competitive or a Competing agent in your market right and they’re, going to go through and they’re going to send out, maybe a new email To their list, or maybe, let’s, like let’s say It’s your same exact contact database Right, your same exact people, they’re looking to buy or sell their home, But they’re only going to send out an email, maybe once a week a little acute newsletter from one of the little you know: email, marketing, software’s, they’ve got and They’re going to do that.

Maybe once every week or once every two weeks, But then you you, wouldn’t uploaded your your database into Facebook, alright. So now you can go through and market to them, not only on Facebook, But also on Instagram. You upload it into Google. Now You can market to them in the search and Google search on YouTube on these different platforms on blogs right, then you also upload them to your CRM and you’re you’re, not your emailing them as well as send them attacks as well as maybe send them a Facebook, Messenger, and So for every one email that competing agent sends Someone is seeing you that same audience is seeing you on Instagram They’re, seeing you on Facebook They’re, seeing you on Google and YouTube in their email inbox in their on their phone.

They’Re. See you all these places now, if you think about that, if you got one person sending out just one email Casually every once in a while versus somebody who they’re seeing literally on all these different platforms, Who do you think is going to Win? Who do you think is going to actually get that this right? Is the person that’s going to be more present and honestly, a lot of you probably reading this article You’re not even sending Just that one casual email once a month or once every couple of weeks? You’Re? Probably just you have this goldmine, this database and you’re just letting it sit there now.

Obviously, I’m not trying to go through and harp on you because I do it. I fall prey to the same exact thing, But I’m trying to go through and and take things to the next level and the cool thing is is With Facebook. When you go through an upload, this custom audience of data, You literally, can go and spend 50 cents or $ 1 per day remarketing to this exact audience, and the cool thing is When I was on the phone with one of my facebook ads reps a couple Weeks ago, He Said that if you have a custom audience that your ads are actually going to show Before any other ads out there right so like if you basically have told Facebook Hey.

This is already one of my customers. It’S going to show before some other person, That’s just marketing to their cold audience because they Facebook’s like okay. They already know like and trust this person They’re already like an authority somewhat and so Facebook wants to show ads and content and posts all that stuff. There’S going to be more relevant to that audience right so Really, quick guys! The takeaways from this article is one make sure you’re leveraging and utilizing your warm market.

Okay, don’t just let that sit there. You know picking up dust and all that stuff make sure going after that warm market, Because that is where you’re going to see a lot quicker results then going through and running a cold ad to anyone on Facebook, on Instagram, on YouTube or even Going and buying Leads on Zillow Trulia realtor.Com any of those other marketplaces, alright. So, But we also at the same time, we always want to be growing that database, So we want to have some cold lead generation going, so we’re always bringing more people in.

So when is there time to go through, buy or sell a home that our Authority is built out and they can be know like and trust us right? The second thing is, is taking that data and Upload into Facebook is a custom audience. Okay and being present on Facebook, on Instagram Upload into Google and being present on Google search on on YouTube right and then also uploaded to your CR and being present in IVA and their email INBOX K on text messages in their messenger inbox K on all these Different platforms, So we can go through and market to them.

Okay and another key thing. The third key takeaway, I would say, is don’t just always go through and spam different properties or open house or anything like that, Make sure you’re having a little bit of a personal touch and a personal flair to it. That’S showing you, maybe, with your spouse, you with your kids, you with you know at the park, Maybe with your dog or whatever it is so then people can see like oh they’re there, like a normal human being like me Right, so they can go through and That have that connection.

If you go through and you’re like a basketball fan or a football fan, or whatever Show a picture of you at a game or supporting your favorite team or whatever, It is really like. People want to see that you’re, a real person And you’re not just always just spamming out stuff about your business kay so Anyway, guys keep those three things in mind: your warm market, That’s where tons and tons of gold is found number two make sure you’re utilizing That warm market – Just don’t let it sit there on the Shelf.

Gathering dust, okay And the number three make sure you’re showing to your audience to your customer database That your real person right, like you’re, not always pushing stuff about your business but make sure you’re going through and branding yourself. Okay, and so people want to go through. They can connect with you on a deeper level like if you’re, a huge like. Let’S say You live in Dallas in your huge Mavericks fan or a Cowboys fan okay When they go through and they talk to you you’re your customer, your potential client.

They have something to connect with you deeper beyond, just like oh you’re, going to go, sell my home or you’re going to Help me buy a home or whatever you could talk about the Cowboys last game or the the Mavericks last game, Or you know whatever the Topic might be, and you guys can connect at a deeper level there for deepening the relationship, The trust, the credibility authority, all that good stuff to help you go through and grow your business right so anyway, guys.

Hopefully, today’s a little thought it helped you guys in some way make sure you take that data Upload it if you guys need help as far as like knowing how to go through and do that Guys. I’Ve got tons of article on my blog, I’m showing you how to upload that info into the Facebook audience manager. Show you how to upload into Google showing how to upload into your CRM and Taking advantage of all these resources that you have at your fingertips.

In 2018, guys Technology is at its best right now. You have so many ways: they’re, cheap, easy and for just a dollar a day you can be going through and reaching this whole entire Audience right. So anyway, with that said, if you has a brand new here, my name is Jason Wardrop, I’m trying to launch a new article every single day on how to generate more leads, Make more money and crow. Your business so make sure you guys subscribe because you’re not subscribed yet Also, if you guys, like today’s content, go ahead, give it a thumbs up comment down below.

Let me know what you guys are doing to go through a differentiate yourself from the competition in your Marketplace and also, let me know how I can be helpful. I’Ll try to drop some links down below in the description in the comments section articles of how to upload those contact database to your Facebook, Ads manager To Google to your CRM all that to help you guys go through progress and with that said guys.

I hope you all have an amazing week and I hope you guys are killing it in 2018 and with that said guys, I will see you all tomorrow.


 

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Digital Marketing For Real Estate Agents: Influence – Gary Vee Style!

Looking at you differently, it’s where you go from being looked at as another salesperson to a community leader being the digital mayor is all about building your tribe. My passion is helping real estate agents grow their trust Authority and local celebrity through marketing, so you can attract better quality leads that won’t want to work with anyone else.

I’M Sebastian malinovski and if you’re new here please consider subscribing, don’t forget that rinky-dinky Bally thingy-thingy button, you don’t hit that Bell button. It’S like you, don’t even exist. Okay, let’s get into it. Let’S talk about the digital mayor. What does that mean? Essentially, it means you need to grow a local following you need to grow your tribe. The key to taking your real estate business to the next level is for everyone in the community to get to know you and going back just to give you a quick story.

When I started rebuilding my real estate business years ago, I stopped focusing on making cold calls essentially chasing leads one to one, and I started focusing on different questions and the biggest question I had was: how can I communicate to everybody in my community? How do I get the community to look at me not as a real estate agent but a community leader, and that’s how I started creating my new real estate strategies, my new systems, this article will specifically talk about being the digital mayor.

What does it take? What is that all about, and yes, it’s to grow your tribe, but why do you grow a tribe? Why is it necessary for any real estate agent to grow their tribe or essentially grow their local influence to be a micro celebrity in their city? I’Ll give you three examples: three names of people that you may know being in the real estate industry number one Gary Vaynerchuk number, two Ryan Serhant know three Tom ferry.

I figure I’d come up with some names that most agents are aware of. Let’S talk about Gary Vaynerchuk first: is he an influencer? Yes? Does he have a following or a tribe? Yes, a pretty big one. He is a business influencer and many real estate agents know him and follow him. Let’S take a look at Ryan Serhant he’s the guy from million dollar listing in New York. Does he have a following? Yes, is he an influencer? Yes, he’s a real estate agent out in New York, but but obviously his business is on another level.

Why? Because he’s got a huge following he’s: an influencer he’s the digital mayor. He has a tribe. Now, let’s look at Tom ferry. Most real estate agents know him as the real estate coach does. He have influence? Yes, he has his own tribe. He has a following of real estate agents, so you can see how each one of these people have influence in one way, Gary Vaynerchuk in the business world Ryan Serhant when it comes to local influence, he’s an agent and, of course, Tom ferry.

He has a following of real estate agents, so how does that apply to you? How can you take this concept and implement that into your business? Well, essentially, you have to do the same thing. The quickest, the easiest way of doing that is to actually create connection content. I mention that in the very last article connection, content is when you actually go out into the community and you interview, for example, a business owner or an entrepreneur.

You set up your article camera and you have a quick, 20 30 40 minute discussion and you record that then you take that content and you put it out online. This is going to start growing your local influence, because now people aren’t going to be looking at you as just another salesperson that is chasing a commission dollar. They will look at you as a local, influencer and authority, somebody that cares about the local community and the people that live in it, not just about selling homes, and when you look that as not just another salesperson, but somebody that cares about their community.

That’S when you start growing your tribe, your local influence and here’s. The interesting thing that happens with this article that local business owner takes that content and spreads it online on their social media platforms and guess what now this other influencer a business owner is sharing you with the community so instantly you get hundreds or thousands of eyeballs. Looking back at you and that’s how it grows, you create one article in exchange, you can get hundreds or thousands of eyeballs looking back at you and you keep doing that over and over so you’re leveraging the community to have a win-win situation: you’re helping that business Owner attract clients because now you’re doing them a favor, you’re marketing them and they’re doing you a favor by spreading who you are to the community.

Does that make sense? And that’s how you grow your tribe? That’S how you grow your local influence and become the digital mayor. Here’S the bottom line. This is what it all boils down to. If you genuinely care about your community, your community will genuinely care about you. You have to be a leader and every successful leader has a following. That does two things your tribe will promote you and protect.

You. Have you noticed online? Let’S take Gary Vaynerchuk, for example, he will put out a piece of content and that content may spark. What’S the word, I’m looking for friction that piece of content will create friction among people online. The true followers of Gary Vaynerchuk they’re, going to protect him they’re going to defend him online, and you will see those comments on Facebook, for example, they’ll protect them against the people that may not even know what Gary is all about.

They’Re going to start bashing Gary online, for whatever reason we all see this happen on lines with all influencers. Your tribe will protect you because they know that you are there for them to help them. Your tribe will also spread your content. Gary’S content gets spread. Constantly love them or hate, that’s not what this article is about. I want you to see the point in this that God has massive influence, but you can also have the same influence in your local city, the concepts the techniques are the same and when you pay attention to what influences are doing and actually bring that into your Real estate business, which, of course I show how to do in tribe agent how to take somebody like Gary Vaynerchuk, see what they’re doing reverse-engineer it.

So you can apply it to your business. That’S really when your business will start to take off but notice how this is the very last step. You have to have the foundation in place because, when your community will will start sharing your content and they will start referring business to you, you have to make sure that your foundation or your systems are there already. Last thing you want is a flood of quality leads coming in, because, when you’re being referred, those type of leads are obviously better quality.

Last thing you want is to disappoint these people bottom line. If you want to grow your tribe, be the digital mayor and start being looked at as a community leader, a community influencer start caring about your community question of the day. Do you know any real estate agents who are doing a great job in being the digital mayor in their community? If you do, please, let me know who they are in the comment section below i’m sebastian malinovski, that’s it for today until next time have yourself an awesome day.

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Digital Marketing For Real Estate Agents: Influence – Gary Vee Style!

Looking at you differently, it’s where you go from being looked at as another salesperson to a community leader being the digital mayor is all about building your tribe. My passion is helping real estate agents grow their trust Authority and local celebrity through marketing, so you can attract better quality leads that won’t want to work with anyone else.

I’M Sebastian malinovski and if you’re new here please consider subscribing, don’t forget that rinky-dinky Bally thingy-thingy button, you don’t hit that Bell button. It’S like you, don’t even exist. Okay, let’s get into it. Let’S talk about the digital mayor. What does that mean? Essentially, it means you need to grow a local following you need to grow your tribe. The key to taking your real estate business to the next level is for everyone in the community to get to know you and going back just to give you a quick story.

When I started rebuilding my real estate business years ago, I stopped focusing on making cold calls essentially chasing leads one to one, and I started focusing on different questions and the biggest question I had was: how can I communicate to everybody in my community? How do I get the community to look at me not as a real estate agent but a community leader, and that’s how I started creating my new real estate strategies, my new systems, this article will specifically talk about being the digital mayor.

What does it take? What is that all about, and yes, it’s to grow your tribe, but why do you grow a tribe? Why is it necessary for any real estate agent to grow their tribe or essentially grow their local influence to be a micro celebrity in their city? I’Ll give you three examples: three names of people that you may know being in the real estate industry number one Gary Vaynerchuk number, two Ryan Serhant know three Tom ferry.

I figure I’d come up with some names that most agents are aware of. Let’S talk about Gary Vaynerchuk first: is he an influencer? Yes? Does he have a following or a tribe? Yes, a pretty big one. He is a business influencer and many real estate agents know him and follow him. Let’S take a look at Ryan Serhant he’s the guy from million dollar listing in New York. Does he have a following? Yes, is he an influencer? Yes, he’s a real estate agent out in New York, but but obviously his business is on another level.

Why? Because he’s got a huge following he’s: an influencer he’s the digital mayor. He has a tribe. Now, let’s look at Tom ferry. Most real estate agents know him as the real estate coach does. He have influence? Yes, he has his own tribe. He has a following of real estate agents, so you can see how each one of these people have influence in one way, Gary Vaynerchuk in the business world Ryan Serhant when it comes to local influence, he’s an agent and, of course, Tom ferry.

He has a following of real estate agents, so how does that apply to you? How can you take this concept and implement that into your business? Well, essentially, you have to do the same thing. The quickest, the easiest way of doing that is to actually create connection content. I mention that in the very last article connection, content is when you actually go out into the community and you interview, for example, a business owner or an entrepreneur.

You set up your article camera and you have a quick, 20 30 40 minute discussion and you record that then you take that content and you put it out online. This is going to start growing your local influence, because now people aren’t going to be looking at you as just another salesperson that is chasing a commission dollar. They will look at you as a local, influencer and authority, somebody that cares about the local community and the people that live in it, not just about selling homes, and when you look that as not just another salesperson, but somebody that cares about their community.

That’S when you start growing your tribe, your local influence and here’s. The interesting thing that happens with this article that local business owner takes that content and spreads it online on their social media platforms and guess what now this other influencer a business owner is sharing you with the community so instantly you get hundreds or thousands of eyeballs. Looking back at you and that’s how it grows, you create one article in exchange, you can get hundreds or thousands of eyeballs looking back at you and you keep doing that over and over so you’re leveraging the community to have a win-win situation: you’re helping that business Owner attract clients because now you’re doing them a favor, you’re marketing them and they’re doing you a favor by spreading who you are to the community.

Does that make sense? And that’s how you grow your tribe? That’S how you grow your local influence and become the digital mayor. Here’S the bottom line. This is what it all boils down to. If you genuinely care about your community, your community will genuinely care about you. You have to be a leader and every successful leader has a following. That does two things your tribe will promote you and protect.

You. Have you noticed online? Let’S take Gary Vaynerchuk, for example, he will put out a piece of content and that content may spark. What’S the word, I’m looking for friction that piece of content will create friction among people online. The true followers of Gary Vaynerchuk they’re, going to protect him they’re going to defend him online, and you will see those comments on Facebook, for example, they’ll protect them against the people that may not even know what Gary is all about.

They’Re going to start bashing Gary online, for whatever reason we all see this happen on lines with all influencers. Your tribe will protect you because they know that you are there for them to help them. Your tribe will also spread your content. Gary’S content gets spread. Constantly love them or hate, that’s not what this article is about. I want you to see the point in this that God has massive influence, but you can also have the same influence in your local city, the concepts the techniques are the same and when you pay attention to what influences are doing and actually bring that into your Real estate business, which, of course I show how to do in tribe agent how to take somebody like Gary Vaynerchuk, see what they’re doing reverse-engineer it.

So you can apply it to your business. That’S really when your business will start to take off but notice how this is the very last step. You have to have the foundation in place because, when your community will will start sharing your content and they will start referring business to you, you have to make sure that your foundation or your systems are there already. Last thing you want is a flood of quality leads coming in, because, when you’re being referred, those type of leads are obviously better quality.

Last thing you want is to disappoint these people bottom line. If you want to grow your tribe, be the digital mayor and start being looked at as a community leader, a community influencer start caring about your community question of the day. Do you know any real estate agents who are doing a great job in being the digital mayor in their community? If you do, please, let me know who they are in the comment section below i’m sebastian malinovski, that’s it for today until next time have yourself an awesome day.

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