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Online Marketing

Turning Spark into Success with Wicker Goddess

Is you just try it you jump off the ledge and you hope that there’s like a tiny net at the bottom, when we started wicker goddess it kind of fell into our laps. We didn’t really know that we were building a business. Wicker, goddess is vintage home goods and furniture hand drawn greeting cards and art prints. I started making cards and started selling them online and people were buying them.

I mean it feels good, I’m in alignment of what I want to be doing, but I’m just like assessing the business, and it is growing really fast like faster than I thought it would taking risks changes who you are. I know that when I put my all into something it will be great. This past year has been the most earth-shaking year. We’ve experienced you


 

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Online Marketing

What is a Sales Funnel/How To Create One that Makes Money!

Welcome to my blog in my blog aitutaki bal amazon fbi in andere, leden motorfiets set a great way to make money online now and trace. Article specifically al die takken rebel, zelfs van ons en hel week in beide fit your business norbury hier go was eigenlijk introduced to add software kon klik van ons, in mainly to it founder brussel bransen in reliëf door, het, vallende, meer, pieken sector te, zien, hun oude Sleek and many facebook uit in really just a few months after an excellent and did you? How would this webinar in after their eyes, I know, started looking like the information die.

Kap van dat, webinar educatie die over chu manier oliver toen aegon, which was en weg helpt my business tremendously witches selling projector nemen ze die persoon. I use zelfs van ons zo cel in proxxon amazon, icreate facebook instagram en en graphics van de plafonds onto my amazon store, journaal onder dwang rely on amazon traffic hallo msc my journey was zelfs van ons starten gary yourofsky dan wie early of van ons die created Were very bad en vaak bij, danny van try and I in iedere kamer in the cells limburg, just in a bunch of wisten de mannen, wier quick-step people came true in al mijn instagram en mijn facebook uit harvard shirley after and was able to reverse engineer similar Foto’s inzoomen op, simylar, ah sellers doing simply de semi jack, been en online er was capillair van ons in de koran.

My personal plus 2 en er is hij, was able to accomplish succesvolle stokje bal was zelfs van ons of zelfs van ons arts and play wow voor your perspectief customer to be taking from one step to another following een, simpel fire, and if you need a method Of an explanation and actually sales bouwen die really make you feel like international cel en is transitioning amino your customers van long beach, een ander.

We dat henry feeling. I know when you absolutely potion en sell-out: zinnen, i’m so nu persen, sherbet, om ons, al uw, idee, heb controle, sam soorten van funnel kilo in de pestkop, loic, koopmans, midden van de kop. Loriers media was een, heel, commercial, voor, sam pepper, simpel, munt online or maybe some time, but am I do some time war hapro rakhine, like this kamer de j sashimi florina met een groep die purchase online actually en en city monetaire cadeau en hello light die huxley.

Solisten gramm was een en eigenlijk tonen het soort michu een landing page er net typical. I will you get what you take your customers all into force, be with really de hol. Hoi of all this is getting the e-mailadres. Is that will you can retargeting wat ieder e-mails of age of both, and that is why do my business chauffeurs die woont, er wonen en en for lower price or service you for providing en of andere was makkelijk om met when they go on showen escola landing Page simply wanted you landing pages, barry, simpel, very clean way to the point.

Aanpassing winter insert per email, adres en neem een exchange for something for free sola, say you would be offering them. I do nou wat, zeg, je op selling and christmas present er, something like that. Your finger and simple guide for free workshop aan guyot weer e-mailadres en empathischer many big ass, heb control, chamrousse aan de landing, page of zelfs van een, where you were promised you a downloadable e-book in dit kader fairway of giving you something in exchange for your e-mail.

Zoals ypres your email nou, we hebben nam, ik een riet, argue with facebook en instagram en kilo. Other google place mens in onze bossen borne e-mails en deze zaak mori onze. Would you for your business software en een, fundering? Hmm, oh en toe eens, elspeet waar! You catch a method for selling a life online service. With light, hier was erbarmelijk rematch en article that should be true, aanbieden.

Ah hell buscar is use the nam in van meer. You take them to age. Hol waarna de cel space bar en check ptfe actually make the option to purchase nou olie wapens rvs look like park of de service en de apple. I wanted by edgar en en typically saturday van aperture. You want to take them to this cold ieder een, absoluut ounce, lp aan. Typically, my piloot wi-fi go to amsterdamse op een, wat cebeco toe en upsell page of demo, eigen lichaam purchase wie en misha lover, zoals, een konijn, but with light alles, absoluut zo, een, ander appcessory room, which also happens.

Een pagina was een ja, oh ze, hendel, te onderzoeken, selfie, stick van aquino voor ik heb cambodja onze, wat aan. However, my head de client to mind hem een project, witjes wie, light en zelf ouder ben dan toe en downs, lp, typically het iedereen super brother of super wtb voor de project, wat say if you’re gopro selling service voor kors, maybe we ever epifenomeen dit kan het Project for a discount price for something that as much I know, maybe you sell in de koorts en is er af en je met mentorship veranda en andere service is medio, forgive de koers myself or just something.

Als dit simplify the cover voor een, super prijs. After what happens, if you want to take your customers to thank you recover my page, which is where I know you play the memorize weer order. Weet dit purchase, innovator, het justice incubate many times ajax in onze, soms, zelfs van ons, werd, ik christophers. You and page word: ik jullie, aan, glam links to other services that they all files for a similar services, which I find it nabij de slide cover butterflies de confirmation, slaaf fan page de rosso, wbe aan, zal links toe similar projects like medische camera’s, voor, medische, mike’s, Recordable usp mike’s of I do whatever els werd even tiger voor een youtuber.

Someone would be interested in this life would also be interested in the nose zo, typically pagerank pics, or it be just simply your confirmation, vgp figuur customer tabel, hoe het cbs packing may be checked. Er e-mail, vecino you’ll be receiving a confirmation, e-mail aan, sam. My thing you purchase en surplusjes versie, pretty much medici van feedback, medisch service page in een, liken lengte, scheurde facebook, instagram en waarmee be checked in twee youtube blog one ever really dicussie te scannen voor elk ippon selling, your customer isolatie families en amazon, zal er super Clean your ideal for not sell out of remedies for free of the same project for this kennen prijs isolatie van sellingen met folie die de media glam en upsell of humor voor die, vijf, dagen, sorry, staat, dat voetballers en het weet, doel, bij, mediq, apotheek ben joy, Een cel b2 ram of random iedere de mijn product voor de zee en persona verdween die persoon af of liever een simpele pride die, onze, cel, dit, zijn loze, which I know my blog attend our partner zo trunks dan ik en ik heb al dauer, zag, zo, Led-Kranen hou zelfde pages or nou business weavers article in my blog about zelfs van ons, een, specifieke link clip van onze en our own words to be updating.

The guys dus is en nieuw topic for my hebben. Doen is voor bel, sigma, snel empire ami dronk, grey dit succes en eigenlijk spend my business using zelfs van ons slide-in finalisten. Just you guys. Dus zo is wel vanavond bier, hosting more articles, uitbouwt klik van ons in sales van ons in general, and when your future nou dit was een of vd lee hooper snoei use it sales funnel senior business do and enjoyed reading your answer in de comment, section below Fluffy noviteit stil arnoud en de via della mino waar, je donja en of youtube als op mijn bureau, hms weather for your business, onze reis in de comment, section below and 10 others and eating for any topic.

I guess what needs to make in my blog er geen zwarte zee in my child in the future en sluit vandaag vier found this article and trace denk fisher en kinderen, subscribing als oké dus article een thumbs up in alle serieus en experi op superman shirt tuning In a great day, [ Muziek ], he


 

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Online Marketing

How to Create Credibility With Affluent Clients

So, first of all expertise matters in general when you are marketing a product or service. However, with your affluent clients, it is absolutely essential and the reason for that is because they are limited on time.

They want results, they’re looking for performance and they want to work with the best of the best right because they don’t want their time and money wasted. So I want to talk to you a little bit about how to establish this credibility, because here’s what we do know they will research you before they buy from you. Okay, so we’re not going to talk in this article about how you’re marketing to them and how they got to you.

I’ve talked about that in a lot of my other articles, but once they do find out about you and they are looking for you, I want to talk about a few ways that you can establish credibility. Okay, number one! You need to make sure that you are properly positioned and that you are positioned as the expert in your field right. So that is number one you you want to make sure that your positioning and your messaging is absolutely clear as to why you are the obvious choice for them to work with number two.

You need to have really tight branding branding matters because, what’s going to happen is – and I cannot tell you how many times I’ve gone to look for a service provider online and literally clicked away from them – they could have been the best expert in the world. But I clicked away from working with them, because when I went to their website it was old, it was outdated, they didn’t have professional, headshots and look.

My feeling is, if you’re not going to invest that much into your business, then you’re probably not going to invest that much into mine. So you need to make sure that your branding is tight and one of the ways that you can do that. Especially if you are are newer to business is to really have like a one page website. I’d rather, you have a one page. Beautiful website then have a really old, older one.

Okay, the third way that you are going to be able to establish your credibility is with the use of social proof, so social proof goes way beyond testimonials and again we know that this is essential, so it goes way beyond testimonials. It could also look like endorsements on LinkedIn. It could look like peer endorsements. You know, I know that some of you know that Seth Godin, you know I won the Purple Cow award and that has been a award.

That has really served me over the length of my career where he nominated our business as one of the most innovative companies in the United States. That’s a big endorsement right so endorsements from well-known people, but also from your clients and from your peers, Awards also exceptional for credibility builders as well as legitimate media appearances, where they can see that you are an authority matter expert on the subject.

Finally, customer service. So your credibility starts with the first interaction that you or your team have with the affluent clientele. So you want to make sure that you are responding quickly to your messages that you’re responding quickly to voice messages and that your team is, you know, understands that they need to provide, and all of you need to provide exceptional service from the moment that the person Comes in contact with you and part of that is to really design the customer experience.

You want to not leave that to chance. You want to have that designed before you even start marketing, so that the minute that they contact you they have a that. You’ve got an automated and personalized way to be able to get them in touch with you in a highly professional manner, alright guys. So those are my tips for you to be able to establish some credibility with your affluent market if you’d, like more tips like this, you and connect with me on social media, I’ve got a group on Facebook called the marketing Millionaire success circle as well as a Group on LinkedIn called marketing the millionaire’s.

I hope to talk to you soon and until next time have a great day.


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Online Marketing

7 Problems That Small Businesses Face In Modern Online Marketing

M. In Melbourne, I don’t know what time it is where you act, but it’s the lunch and learn with prosper here from leave long digital, I’m assuming that you’ve had a fantastic weekend and you’re ready to toggle on the next week coming ahead. Today’s topic is something that you know, troubles a lot of people and we’re just going to be talking about the seven problems that are actually facing small businesses in modern online marketing.

Now. The reason why I chose this topic is, I have had experience in the last four years, working with small to medium businesses, like yourself and coaches and consultants, to actually help the market scale and grow their business all right. So this is reading from this book marketing strategy by Walker there right it’s one of those off-the-shelf type books and it’s talking about opportunities right now, every single day we are exposed to an online opportunity right, but it says opportunities are as good as the marketing and Their business people who will pursue them, that’s if, even if some combination of marketing and industry factors presents an opportunity and that attractive edifice plant, there remains some critical questions.

One does the opportunity to seek what you want to do that. Your mission, your aspirations, your passion and your objectives, and do you have the right resources right, people right, organizational, confidences and other critical success factors necessary to implement your plan successfully and number three? Do you have the right connections and business networks to actually go in with this and most industries their number of people and critical factors that tend to separate the winners that does tend to separate the winners and the also-ran okay.

So what religion is saying is you are being presented every single day with some sort of new and shiny object, new and shiny opportunity, but is it meant for you? Are you the right of a person to execute on that opportunity, because that the end result is? I end up working with people that are not passionate about something they’re working on. Oh that project, oh that dropship serves been doing, was just a means to an end: okay and they’re, putting so much money.

Now they can’t get out of it because they’re too legit to creat all right now. The goal of every sort of digital marketer and online business owner I know, is to get leads, and I usually generate revenue for your online business, and I assume that will be what your goal is. But are you aligned to the business you’re starting? Is it something that you would wake up and really want to do, or is it something that you were sold on to by somebody who wrote really good copy on a Facebook ad, because some of the people I was talking to a very beautiful couple earlier on In the morning, they’ve got a website that they’ve just recently started, but it is not aligned whatsoever to who they are as a person to what they want to achieve and where their goals are and just look like.

It was going to be an ATM for them and now they’ve spent so much money in it and it’s not working for them. Okay, so you really want to look from the get-go whether the business is really aligned to who you are is really aligned to your goals and really aligned to your vision and your passion as a person. You cannot sell something to anyone that does not read. That. Does not respect you? Okay, so if you have a headache, if you’ve got a headache right now or if you’ve got a toothache, would you go to somebody who is a janitor to help you fix that today? No, you go to a dentist or you go to a doctor.

Okay, so that’s the Rick. That’s the same thing that people online are also doing. If you’ve got a shop that selling things that you’re not passionate about people can tell you, don’t have the lingo, you don’t have the expertise and you cannot talk to those people in that particular manner. Okay, it’s just like myself opening up a shop and I want to sell dresses. I don’t know anything about dresses, I don’t know what women wear in winter or if they wear dresses.

When they go to sleep, I don’t know where dressing the one. So how am I going to connect with the customer and expect them to give me money when I am NOT passionate about the thing that I’m selling all right, so how these things they’re, self-induced all right, and so that’s the reason why I want to talk about Some of the problems that people are facing online, one big problem that people are facing is they’re not aligned to the products they’re selling and it’s not easy to discover or to even see have you ever seen somebody who, when you ask them, what do you do They just send you a page or a link to what they do know.

Enthusiasm, no explanation, nothing! It’s because they’re not connected to what they’re doing. Okay every single day I put up a post on my facebook, and I ask people what are you doing? What what makes you happy Christina? Thank you so much for sitting in ask people. What are you doing? What makes you happy what what’s happening in your life? Some people just post a link, and they expect me to figure it out on my own.

That is not going to work, because, if you’re, not it passionate about whatever it is you’re selling or you’re presenting to anyone who is going to be questioning about it. Okay, because have you ever noticed if you have a baby, because I’ve got a little girl. My little girl is the cutest girl in the world, okay, according to me and she’s the cutest in my world, but somebody else might see her and say what an ugly baby okay! So if you are not going to present your little girl or your business to people, no one is going to see it in the same light that you see it.

Okay, people are now buying on emotion. They never buy it on the basis of how cute or nice your logo is okay, you might as well go and spend $ 20,000 on logo, but if you’re not putting in the passion, if you are not talking to people connecting and relating to everyone, that you Come across they’re never going to know that you exist. I think you would have seen on my post. I put up a picture. You know I like dressing up and saying the problem that a lot of enterpreneurs are facing.

These days is because nobody knows they exist. Nobody even knows their business exists. It’s up to you to bring it out to the muscles. It’s no longer a situation where you build and they come all right. You got to bring the people to you so that they can. You know you can have a business. That’s profitable and enjoyable, okay, so if this is something that you’ve been struggling with a lot figure out, are you really really aligned with your business, because people can also tell that’s the reason why people are not connecting to your business all right if you’re, not in It no one is going to be in it for you, okay and one other thing, one of the problems that is facing a lot of small business people.

You know with this whole modern online marketing is their message is not aligned to the market they’re, sending it to all right. Your message really has to be aligned to a market that will purchase and buy from you all those things that will then help you deliver. That message, like your Facebook, your website and your Instagram, those come in secondary I’ll, give you an example. Coca-Cola has been a business for the past hundred years.

Okay, what has been their message? Their message has been open happiness right. Their message has been: we create happiness and ground your meals, all Christmas, okay and who is their market. Their market is usually everybody else, but basically families and people that just want to be happy right and you get a coca-cola. So that message has been pounded up on us right now for the last hundred years, and as much as when you go to third world countries, every soft drink is called coca-cola.

Every soft drink, no matter brendan is even if it’s of Pepsi people would say. Can I buy a coca-cola alright because they have been pounding their message now? Their market can be anyone else which is the different product, but you need to specify who your market is and the media they have been using has been totally different and keeps evolving. They were on newspapers very on TV, on radio on buses or anything that you can think of that has a coca-cola advert on it on billboards all that stuff, that is the media and it constantly changes.

Now the small business person of the day is concentrating on the media. They want to know how to write ads. They want to know how do you know we have lots of following on Instagram. They want to know how to market their business. But what are you doing? Who are you communicating to and why should they care that’s where a lot of people get it all wrong, they’re going in straight for the media and the media keeps changing I’ll.

Give you a perfect example in this day and age. Right now we’re reading the biggest infinite height we have ever experienced. Facebook is totally ripping off everything. Snapchats built okay, so in the coming year, snapchat might not be working as a business and that we knew it as a social media platform. Look how’s it going. Man tips for tuning in Peter, so if you are concentrating your business and growing it on snapchat, while everybody else is being drawn back to Instagram and Facebook, all right, you see when the media, you see, you see how the media is not important, and since businesses We’re concentrating on advertising on newspapers, people are reading blogs know if people are concentrating on having um, you know commercial slots on TV.

People are reading YouTube now. Okay, and if people in your brand was concentrating on advertising on radio and people are listening to podcasts now. So you really want to make sure that your message is set in stone to who that message is going in the market and if that market can’t understand that message with ever media, you can use that can change so the biggest problem that a lot of small Businesses is facing is they’re, starting off with the media chasing the media chasing Facebook chasing.

You know your Instagram chasing snapchat. Okay, if you manage to gross Facebook for one day, they’re going to come in and change the algorithm and then you’re going to go back and learn it again, but you’re neglecting what your messages you’re neglecting who you marketed? You need to concentrate delivering a message to a market that actually understands you. Market is a person who gives you money market is the person who votes for your product and market is a person who actually raises his wallet and says you know what I want.

More of what you’re, having here, take my money: that’s the market, the person who ought to be value-based, your business, the person who actually says yes, I want to have more of what you have. How are you connecting to that person? What message are you leaving into them? That’s what small businesses do not realize that base should concentrate on. Thank you. So in an agenda you say good content. I’ve learned a lot from your process.

Thank you so much. This is so fantastic Brendon, thanks for sitting and reading answers and all good. So if you’ve got your message delivered to a market once you’ve got this to setup, you will realize that you now have a business, that’s profitable and enjoyable. The media can always fluctuate and change the media can be your grandmother if you want it to be. If you ever hurt your grandmother talking so much about you when she goes to play, bingo all crush sitting with the other.

Ladies, there she’s medium, but you got ta, give a message so that she delivers into a market all right. Some people are just going in to tell grandma stop that grandma does not understand. So you need to make sure your message is congruent either on all these little stuff platforms that you have you sighs social media. Everything is uniform because you know what somebody might get a chance to see your stuff today and they go away and do something else right now.

Look at this time is an illusion in Australia, as we speak, it’s 2:15 on the monday, which means we’re already halfway through a business day while where you are right now, it’s you know, you’re going to sleep alright. So if I put out something you are going to sleep right now, you will forget overnight and then tomorrow is your Monday and you’ve got a whole day to start off with now. If my message is not consistent and if my end user and this my message is not consistent and congruent, how what are the chances of you remembering what I’m just saying now, if I don’t come back again and reiterate that message, so you need to figure out What exactly you are bringing out to the market so that the market will then reward you with the walnuts, the credit cards and everything else that validates your business? Okay, because if you’re just going to be a one-click wonder you know you’re here today, you’re little more you’re here today, your head, then Murray’s doing that you’re doing that people people get tired of you and before you know it you sitting there and you you’ve got More months at the end of your money and you doing it all but you’re not realizing that you’re not reaching out to anyone, so you want to figure out if your message is particularly set to a market that understands you that likes you.

That will vote for you amongst all the other players in the market. Then, whatever media you can choose from all, you can play around with that’s up to you. It depends now. You then go into Facebook ads. You know why you don’t just target people that already know like and trust you and your eyes spread is not that much. You see what I’m talking about here when you’ve already crafted your message, and you already have a market that you can now send that message to Facebook ads in the media.

You know I mean you can then just send whatever you you created through your. You may be the blog that you got a picture on hovers at pixel and then just said ads, particularly to those people that are on that pixel. Those people already know like and trust you and it’s a cheaper way to convert okay, but other people are just praying and praying and hoping that something is going to stick. If you’ve noticed on the market right now, you are actually now getting paid to buy people’s books.

I don’t know you’ve seen those ads going around. You know give you twenty dollars I’ll, give you ten dollars, so you can buy this book. You never know. What’s going on in people’s front day, but at the end of the day he’s trying to put his message into the market now, if your message is not set in stone, you also just be a wandering generality or a one-click, wonder and that’s where most of the Problems were then stable from that are facing a lot of small businesses right now, because you know why the message is not in place and their market is not defined all right.

So this is exactly what the online prosperity blueprint is going to teach. You guys will help you capture the right kind of person figure out what pain they have and what they are they going to receive and what pay up you will receive, because if you don’t know how much a client is worth to you, it’s going to be Difficult for you to pay money to get that corner and if you know something guys anything that is offered on the market limited time on the facts.

As long as it’s going to work for a limited time, you don’t want to be a limited time only person. You want to make sure that your message is going to a specific market and that market is defined, whatever media you’re going to use YouTube Facebook Ads or whichever way that will come in secondary, because you know IR you’re going to be speaking to people that exactly Want to hear your message: you’re not only going to be performing to an empty theater, okay, so I know it’s impossible to survive as a small business person in this modern world.

You know without some sort of online and strategy, so your strategy really has to come from who you are what you can provide and who means it and who you can provide it to once you get all those things sit you can you can. You can use this example with anything. You could be an online store that sells camping gear. All right, that’s who you are! You are camping, enthusiast and you’re, going to be looking for those people that are also camping, enthusiast, okay, but also within the camping enthusiast.

You need to differentiate who exactly your target market is because, if you’re looking for that weekend camper, it’s a different message to somebody else who is a gator farmer or who is always out in the woods, hunting or a duck shooter, or something like that. So you need to figure out who exactly your market ISM once you can talk to them, you can influence them with impact and influence comes income all right.

So you want to really make sure that it’s there’s anything you’re going to get out of this talk today. Once your message, who are you sending that message to and how are you sending that message message – market media the media can play around you can turn you know you can do podcasts. You can speak on top of the mountain you can play drums if you’re African, you know, swing by trumpets, that’s the media, but what is the message you’re delivering and who wants to hear it? Okay, so sometimes people are just concerned about bringing traffic to their website.

Of course, people will come, but what are they going to come and get? What are they getting? What are they? What value are you providing into the market because you get paid in accordance to the value that you provide, so you bring in people to your website? Yes, that’s cool they’re coming in they’re coming in, but it shouldn’t they come to that party. Are you playing the right kind of music? Do you have the right kind of food for them, some of them are vegetarian, some of them are gluten-free and some of them don’t even eat anything.

That’s it. I because they are in a diet. So have you got all of those things set up for them as soon as they come to your party? Do you have strategies enough for them that, as soon as they get here, they know where the buffet table is and from that buffet tables you and literally get them too? You can literally get them to you know start. You know benefiting from your content. So half the time guys we’re not doing enough, we might think we’ve got a business, but who are we serving? What are we telling them and how are we reaching out to them? The fact is that all make sense in and as much as, yes, everybody wants to start an online business.

But what are you selling who needs it, and why should they care, so you got to make sure your your-your-your message is going to a specific market and that market connects through media. So those are the three ms that you need to be specific about as soon as you start, your business, okay and you need to have a strategy of how you’re getting those people receiving your message and why should they actually care because you got ta, let people Realize what to want they’re not going to know you existed until you go out there and let them know alright, so you want to type in blueprint so that we can start working together.

I put up a post again a little bit early after that. If you really want to figure out where you’re going, how you doing this, because we can tell when, when nobody’s really doing anything online, that I know it’s painful, I know it hurts I’ve been there. It’s not your fault. This whole thing, this whole internet is, is still too small and that a lot of people don’t realize how to play around with it.

And it’s not your fault. Okay, some people might just have a clue. Some people might just have an idea, but the principle is still the same. You really need to know what your message is, who the market is and what the media you’re going to use to reach out to them. Okay, so just type in blueprint. If you really want to get a close close up of how I’ve started creating you know really good successful people that I actually talk to and really good successful people that actually are working with me.

Somebody tell my students guys ask for this. Some of my students are any more than the Guru’s out there. You know why, because we’re not doing looking for the nice fancy schmancy, we really harvesting the core principles of marketing who or what is your message? Who needs to hear it and what media are you going to use? If you just play around that realm guys are sweaty, you will be, you know reaching the top.

You know people that are out there on the market. Anyone can come in and tell you. This works that works that works, but if you miss it, it’s not reaching on to a target market. You’ve lost a ring. Okay! Imagine somebody if you’re a girl right now, somebody comes in and wants to sell you a necktie. What are you going to do with it if you’re a guy somebody comes in and wants to sell you a bra? What are you going to do with it? You know so that’s that is you know, misguided marketing messages that are going out up there in the you know, space of the internet, then all right so either you’ve got to have a strategy or if you don’t understand it, you invest a lot of time to Learn these things? Okay time, investment is another concern that we see small business owners.

You know has a facing problems with the thing. Is you have a lot of time, but you’re not budgeting it? Well, all right you’re allowing people to send you emails, and then you look at the email, 24/7 they’re putting their agendas in your head and then you fill overwhelmed and then you don’t do nothing for your own business, unsubscribe from all that crap. How for them? You don’t even open anyway right, just unsubscribe focus on who you really want to speak to what you’re going to tell them and how you’re going to reach them.

You know how’s the house of the problem. It stems of not having a focus or not exactly knowing what it is that you’re supposed to be doing. If you were meant to be solving problems for people figure out who exactly needs your service? How can you reach out to them? So what will you tell them as soon as you and in their space, because people are busy? You know, I mean every every time you look at the what’s happening around you right now.

You might be reading this, but you’re, probably reading TV or you know your little. Kid is right in front of you or you just had a sip of water or you’re, just waiting for your middle to be ready or something is happening. No one is just going to be sitting here and waiting for prospers life show every single day and that’s what exactly is happening to your work out there in the market? Who are you sending the message to? Why should they care? How are you sending it to them? The house is completely flexible.

You shouldn’t compromise on what your message is, what you stand for and why people should care? Who are those people that you’re talking to and why should they stop whatever they’re doing and listen to you, how you reach them? That’s a figure of your imagination. Alright, because some people are just going out there with regurgitated statements with rehydrated. You know you need propositions. They’re not unique you’re, not the first person to come up with anything new people are tired, there’s no.

What is called adds fatigue. That’s why your ads are not working right now. You know why? Because people now have trained themselves not to see ads that sponsored things that shows on their Facebook they’re tired of that stuff. Alright, so I urge you, I mean teach somebody that you want to learn from trusts and experts, because people people, people like myself, people that have been there – have spent their time money and effort learning these things and they can shortcut your learning curve.

Okay by a course or just really going udemy, there’s $ 10 courses there or just you don’t look for ask me. I will help you out. If you keep doing you know, you can’t escape the situation by doing the same, but you know things that got you into that in the first place, yes, you can start off by typing in blueprint and I’ll give you a bird’s eye overview of what this blueprint Does we help you find the right kind of people to send them the right time and content, so you can engage them and convert them all right.

I want you to convert them. You e-mount connect with them so that you have perpetual business and you get more and more referrals, okay. So a lot of people are just themselves in the food and worrying about competition because of viscosity mindset figure out where exactly you want to be figure out exactly what you want to do, who you want to help and then just go out there and look for That person find out how much it will cost you.

Oh what a customer is worth to you, because, because, if you don’t talk like that, you’re not going to be aware if you’ve got to be gotten the right goals that you want for your business and that’s. Why people keep you know treading on water and then spinning their wheels in mud? There is no competition. Are they if you’ve got your own message and your own market? They are no two people who have the same thing.

They. Never any competition. Are there right? You know it’s just quite popular to do the same thing, but if you come in with something totally different, because your message is your message, your market is your market. No two people can be like at exactly the same time. You know why, because it’s just human nature, you know, and then, whichever way you’re going to use to reach out to those people, but you got to figure out what are you giving them to? Why should they care? Why should they trust you to work with you? Alright and once you’ve done that just show up for those people guys, because you cannot just be a one click one that people want to know that if they purchased something from you, are you going to be there to help them? Are you going to be there to implement? Are you going to be there to support them? Because if you’re not going to be there, then that’s why people go elsewhere? Oh, you know there’s things that are going on a run, faced with all support, small businesses and stuff, like that people want to support small businesses, but also small businesses, I’m not producing enough for showing up enough for them to to have faith in our being they’re.

Tomorrow so once you start showing your people, your market, that your present and you’re going to be consistent in saying that message, they will bring referrals to you and that then becomes your media all right, I’m more than happy to help out a few people. If you type in blueprint it’s a Monday today and maybe a Sunday for you, but you know what we’re here to help you. We really want to see you win at this and we also have another group of people that are actually getting results and getting somewhere.

So if this is something that really, you know, struck a nerve with you get in touch with me, let’s fix you up, let’s figure out what your message is: let’s figure out who your market is and let’s figure out what good media can you use to actually Reach out to these people, otherwise you just wasting money right now, otherwise, you’re just wasting time. You know why, because you’re creating something that’s not built to last, I’m here to help you create a business, that’s profitable and enjoyable.

It’s your choice! If you really want that figure out what your message is figure out, what your market is and figure out how you’re going to deliver that message that, in the meantime, enjoy the rest of your week I’ll see you again tomorrow.


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How to Select the Right Keywords I Free Google Adwords Training

So there are tools available to find appropriate keywords. There’s a lot of different tools online that you can use. Google has what’s called their keyword planner. It’s right in Google’s under tools and settings here you come over here to planning and you can use the keyword planner and you can find keyword and AD group ideas.

You can get suggested budgets and you can find you know, search volume and forecast as well. So a lot of times we’ll be searching for a specific keyword or we’ll think. Oh, look. This keywords going to generates a lot of results. It gets a lot of activity, but then later we find out like the search volume, there’s some very low. So you can get all this information using the Google Keyword, planner right under tools and settings here.

So, let’s review the four targeted keyword, matching options to control which queries trigger hats. There’s four keyword match types that are important for you to really understand. If you don’t understand the different types of keyword match types, then you will burn that budget. I’m telling you you will lose money, I’ve seen people, you know waste tens of thousands of dollars just because you know they didn’t understand the difference between broad match and exact match.

So, let’s review the differences between each one.


 

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Social Media Branding-Realtors® Triple Play Convention 2019

? What’s branding to you, You are your brand, I’m not here to tell you that you should make specific color choices and A certain font that represents who you are You are your brand. We are in a highly visible business that everything you do everything you say everything you represent on social Media IS your brand.

Would you agree? Yes, So what makes you stand out? That’s the one big question: I have you If you can answer that sentence. Well, I Sell real estate and I’ll put your property into the MLS. Is that your Unique value proposition anymore: NO, Okay, Where what’s your experience, your Expertise and your education, What sets you, apart from the competition? Not just Other brokerages, but other people in your office.

You are your brand You are your own business, so I want you to identify in your head the knowledge, the Experience the expertise, that’s what sets you apart and that’s how you build a brand with social media. Ok, everything that you do everything That you, post all the content you create, should be answering those three things: So start focusing on what matters most and what matters most to you and is different.

For every person Right, you have to identify what your Core values are and what you believe in For me: it’s 3 F’s -Family Fitness and Fun; Okay, if You look at my social media. Most of everything that I post has to do with My family have two kids that are four years old and nine years old and a beautiful Wife, who is in real estate, Woot Woot – I won’t call her out because she is here, she’ll get embarrassed and will yell at me later on.

OK. That’s the majority of my everything that I do because that’s who I am the Client People like people who are like them – Hey Right Part of the brand, I managed to do that using article It’s the # 1 thing that I added to my real estate business in the last 10 years. That’s made the biggest impact, and I know that every year is the year of the article every year. You Come in triple play like oh this, is it I’m going to do it this year and I swear Well, this is this should be here because I’m going to say why not you, why not do Something to make a difference, because the article is the biggest thing that you Can do to have an impact on your business, but to also grant you with your Core values, this article we do know who I am – Who I am and what I represent – and That’s how it really do business together.

So tell your story and any one of the social media platforms and your brand will follow. Thank you.

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Why I QUIT HIGH TICKET CLOSING ☎️

Ever I invested in the htc program, the high-ticket program of danlove, I’m in one with you about this telling you my impression on the whole program, how I feel about it, my review of the program. So you can read this article, but today I want to tell you why I quit high to get busy so here’s what happened, why I decided to become a high tech loser. I was looking for additional income in order for me to invest in the stock market, because this is really the one thing I wanted to do in the coming years.

Then I came across deadlocks program and I turned the program. I became a high ticket Cruiser. It was a seven-week program. This really is one of my greatest investments in my life because it really changed my view on money on business, on personal relationship and business relationship and how to how to behave in society. How to talk to people on the phone and not even on the phone without htc, most horribly destructive blog, would not have happened.

This is what really motivated me to start this YouTube blog. What really happens of the htc? I began looking for influences because you need an influencer to close for him or her, and it is not as easy as you think. Looking for an influencer, because you don’t have any experience in high ticket closing and when you’re conducting this influence, as most of them are looking for, experienced people, so you have to convince them that that you can do the job if they are looking for experience, you Should tell them that you are going to provide the results.

Results are better than experience of far better than experience, so this is not such an easy thing to do and I was able to find an influencer a few months later. It didn’t work so well, because amount of warm leads I was getting was not enough. If there is, let’s say, for example, SME no we’re, only six people are attending and you’re going to contact all these six people and talk to them are one of only one or out of six more of these going to buy.

This is, this is not something that is, and you have only one semi. No in one month, it’s not going to work, you need a good influencer which are a lot of these wobbly is coming and you don’t need hundreds of warm leads. If you have at least 10 warm leads and you’re able, to close – let’s say five of them in this model. This is a great thing. This is great. Let’s say you make a 500 where’s the loss for every warm lady, close five, you make 2500.

This is great in one month you have already paid for HTC for the HTC program. After this first influence I had to quit. I fired the influencer and then I came back to Mauritius. There was a lot going on and then later I began to look for another influencer in December I found out at the influencer we already went of the core we already win. It was something that really interested me. Actually he was working on Forex, but then he told me that in January he will contact me.

I already. I actually found other high ticket producers to work together with him because he did not he needed more clues and not only one. So I found other people to work together with him, but then, in January, when I sent him a message, he never answered me so some influencers, some people are like this. You can’t do anything about it. I had to forget this one. In February I found another in furniture.

This is my third influencer this one she did not have only warm leads. He had cold it. You have to do cold, calling it had something to do with restaurant marketing. For for marketing. For restaurants, so you have to call every day hundreds of restaurants in the United States, so you just call them and then tell them that you want to talk to the to the manager to the owner. And then, when you go on a call with the owner, you try to sell them the product and then tell that you will get back to them on another call where you can close.

That I made over 600 course call calls. I do not cross any one of these restaurants internally me. All the high ticket closures who are working with same influencer also failed to close a single prospect, a single restaurant, so it was not working so well. For me, I work for squeaks and then I quit. I actually built a team. I was at alone in the beginning, the first two weeks. I was alone and then I said it’s better for me to build a team because I call it a contract.

I could build a team and I could make much more money. It’s a hard team, so I built a team, I’m run interviews. I interviewed over 25 people and built a team of eight people. We were working together and none of my other team members also closed any prospect. They also work for several weeks and until something sometimes bad about what I did, because I brought people into a team and it didn’t work and I had to be harassed with than that.

I don’t believe in the product anymore. I can’t sell this product if you want to continue on a team. You continue on your own, but I was not going to be your leader anymore. Does this what actually happen, and then I put with this influencer, so I work we can say with. Will influencers to turn and then I realized something that it’s actually what I want to do. I had have the skill. Yes, I have the skill of a high ticket loser so going to be useful for me today tomorrow for the rest of my life, because I need to make calls every day phone calls.

I need to be because, when I’m going to be a billionaire, when I’m going to make to be making billion dollar jeans, of course, I need to talk on the phone to make this health this book here. The art of the tea business life is all about deals and a high ticket closure is all about closing deals. So you need to know how to make to have to close deals. It’s not just about on the phone, even in real life and you’re.

Talking to people the way you talk to people, I’ve learned a lot from high to get closing, so the skin is something that I will always have on me. It’s like learning to ride a bicycle. You always know how to do it, even if you are not personally rode a bicycle in more than 10 years, but I don’t want to do high-ticket closing itself. I don’t want to call to make all of cold calls or even warm calls or anything like this.

This is not a matter I want to do. I want to focus on stock investing, because this is what I do best. That is what I’m going to do in the coming. Yes, focus on stock, investing and then eventually right now on money for the people. Of course, here you can see how high calculating skill is useful, because I have to talk to other people how to make these articles. I have to tell these people to convince these people that I’m managing their money.

Well, I have the skill to manage the money but selling my skills to them. This is another thing you can be the greatest in the standard world, but if you cannot sell your skill, you cannot manage other people’s money and I’m currently managing over one hundred thousand US dollars for about 120 people. And, of course, I want to increase this number because the more money I manage in a moment I will make so high ticket to see here it’s a useful skill about the future.

Now I want to move into consulting because it’s better for me, if, let’s say, there’s a millionaire want to invest in the stock market and they want some advice, some personal training, about stock investing. Of course, I will be able to provide them this advice, but, of course, for a free consultation fee, and I want this to be high to get. I don’t want to give consultation for to everyone. I want to focus on only people who can afford my level of expertise, because I am good at what I’m do I’m doing and there is a fee for anything.

So I can make DT over these articles of free, but I can’t go deep in the details. It’s a different just because I want to have money. I want to be paid, no, it’s because it’s difficult to go into details on YouTube. So let me know in the comments. If you are high to get closer, you want to join high tech. A closing, if you have any questions about Heidi closing, because this is something I will highly recommend anyone even done on demand.

I am still a member of tandem and I read the live session every week every month, so it is something. If you have questions, you can ask me, have a nice day and goodbye


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Find Your Purpose, Find Your People | Influencers and Entrepreneurs

This is my second live event ever and it was terrifying, but it was so amazing. So if you guys read my last article, you may have saw me break down a little bit roll the clip. I want it to be easy where I just know exactly what to say, and I’m like it’s easy for me to pick up this camera and like talk to you guys, and it hasn’t been greatly and there’s even been points where I’m just like done.

You want to take a break, and I don’t know what to say, and it’s just like my creativity has just been like suppressed number one. I just want to say thank you guys for all the love on that article. I still feel you guys and where you guys are at. I do want to say that, after this weekend that that confusion, it honestly just left my body after the whole entire event went down. My students flew in from all over the country from Alaska from New York from Oklahoma from all different places from Montreal, and it was absolutely incredible.

It was like 10 times better than the last one. The last one was amazing, but this one everyone said that was just so so much more. We went through with so much emotional stuff people cried people found their life purpose from one of the speakers. People realized what their next steps were. We workshop with each other and we just really got to know each other and the amount of love and clarity and peace and happiness and powerfulness and empowerment that we felt all weekend was the absolute best.

So let’s go ahead and get the article. So we started off the morning with a little bit of emotional work. We had a workshop piece going on where we were listening to each other and just like not responding to what people were saying. We were just opening up her hearts, opening up to how we felt at that moment, and everybody in the little groups were just listening and everyone got to rotate. It was super powerful.

We set our intentions for the day and then we got into speakers. Our first speaker was Brian Pataki. He is a life coach. His podcast is actually coming out super soon guys stay tuned. For that Brian is amazing. He has a huge personality, but he also knows how to like really bring you in and clarify what you’re trying to do in your life. So you guys can also utilize a sample session with Brian. He opened that up to the influencer Academy and if you guys are interested as well, his emails are down below you see someone at Starbucks.

You make a judgement about them. You decide this. How much money this bitch has it’s kind of cost reduction. This kind of kids like an array right normal, that’s a normal part of being human being because in the olden days like way olden days, you would assess somebody out check out they’re going to kill you because you were a cave person right. So it is normal that we have a quick way to make judgments about people.

There’s two parts of your brain that I want to talk about today. Your fast part of your brain and your slow part of your brain, the quiet, the slower part of your brain, is where you can get closer to hearing what the universe wants for you and you’re going to close your eyes, we’re due for short visualization. Okay is your future self? Your future self begins to speak to this large group of people.

Suddenly, you become aware of a shift that has happened to you and the entire audience aware of this impact on yourself and the others. You leave the room altered for the rest of your life. What was that impact your future self had on you and the others? Who was your future self being to have such an impact? You will have a chance to have any impact you want on this entire group. It will be only one chance, one impact, but all of these people will be changed in some way.

They will have a different life because of the impact you have had on them. Go back and look at your paper now just take a minute notice, if any words were repeated and if they were, would you just circle them? Knowing this kind of what I want to do is talk about the impact you can have some going towards a phrase where I’m heading is a phrase. It’s like your life purpose statement all right. This sounds a little hokey when I say it I think, but what it is is it’s a way to know.

Am I running my business in my life from the point of view of who I really want to be, let me offer one tune, we’re going to say. No, I hate better. Yes, I like it, let’s change it, so I am the fingernails, but I’m not that what great that’s the word, so people can feel compassion. If you love, does that compass, these words for you yeah great. So can you stand up and say that I am the person [ Laughter ], so our second speakers with Laurie and Chris harder, two of the most amazing humans that I know I admire them so so much just their stories are so incredible, but they both have Podcast II earn your happy podcast that I was on but Laurie, and I interviewed her for mine and a Chris Carter has the for the love of money podcast, which the motto of is.

When great people make great money, they can do a great thanks. We’re able to keep up on that ridiculous pace until all of a sudden. One day I took a $ 150,000 pay cut and we looked at each other said: what are we going to do and we thought that was bad. The next year I actually lost my job entirely and we had to start from scratch. So we had to sell the homes, the cars, the rental properties, we lost our rental properties like we didn’t start from the bottom.

We started from like below zero. Now here’s the cool part of the story, though it forced us to start getting into self-development. It forced us to start figuring out who we really wanted to be because while we were while I was successful in banking, I wasn’t happy with every promotion. I got further further away from what I really wanted to be doing. If you guys ever woke up one day and just said: how did I get here yeah? That was me.

I always had like these solvents. Do you know what I’m talking about when you know you’re just born for something, and you know you’re supposed to be doing something bigger than you’re doing, but I was just so damn comfortable that I wasn’t doing anything about it. So when we actually lost everything, I had this moment of you know, reading him kind of lose who he was because his identity was so attached to this business and making money.

It started training, people, sorry prior to the six years, realizing well. At least I want to help people’s transformation because Fitness had become such a huge part of my transformation, so I was really forced into starting to train women, because I had actually gotten certified twice before this and never used it, because I was too scared to do It I shared my dream with everyone. That was one thing that I will tell you once I started realizing what I wanted to do.

I started talking about it to everyone and, if you don’t do that things most likely will not happen in your life that you want to happen, because I really do believe it’s all about tribe. So, like just share your passion with every single person, you possibly can no matter what it looks like an Instagram or anywhere else. When you see other people’s businesses the only way they got there, if they’ve even really gotten there is they started in that really shitty place where everything was ugly.

Everything was broken and everything was just barely pieced together and they spent more time in that place. Then you probably think that they spent there and here’s why I share that with you, the majority of you said you are less than three years in to building your business you’re, probably still in that place where it looks like everybody else is growing faster than you, Where it looks like your stuff feels so half-ass and their stuff looks so polished.

Trust me, their stuff is not as polished when you look inside of it, as it looks on Instagram or anywhere else that you see them or it is as polished and they’ve spent. A lot more time in that rough zone, where you are right now and so you’re exactly right, we should be. The second thing is – and you left this part out your story, but it’s so important. Do you remember your first client who came down to this super crappy half-ass finished gym? Yes, so I remember she pulled up in this brand new Range Rover which, to me Range Rover, just meant success or something I don’t even know what it meant to me.

I was like, oh, my god, she’s going to come down to the base, and so I bring her down I’m like I’m remodeling great so for a year she was my client didn’t see any remodeling done over the question here. But that’s! The second point is your egos going to get in the way and a lot of people will stop right there or they’ll check out right there and you can’t, like it, doesn’t matter who’s going to judge you.

It doesn’t matter how you’re feeling inside about you know your own personal business. You’ve got to step through that ego anyways and we actually develop the saying, and that is your egos, your greatest overhead, think about it. Your egos, your greatest overhead, because your ego will stop you from speaking up when maybe you’re about to speak up to somebody who could change your life or change your business.

Your ego will stop you from inviting somebody into your business because, you’re afraid of judgment, your ego may cause you to buy too nice or too shiny of things. Well, you’re, not quite ready to have bought those things. And now you don’t have that revenue for your business, like your ego, truly is your greatest overhead and we had to learn that the hard way from when we had to sell everything that was shiny and start over from when we had to have people’s own clients Show up and Range Rovers in our horribly disgusting broken mirror gym.

Those are the parts that really shape who you are and last but not least, we got to go around the room at the end of the day and talk about everybody loved the most from the day saying that I can go to and talk and listen to You guys talk, your stories are so inspiring. It just motivates me to keep going, but just having that clarity of like where I’m at now and where I am going to be amazing everyone.

This group stretches me so much and I love all you guys for being here. I feel like after today, I’m like so in purpose, and you guys I just felt at the end of the day that it was just, I felt so clear, and I felt like what I was struggling with the other day. I felt like at the end of this day was what I was I felt like. I knew what I was meant to do in the world, even though like it might seem like, I know, and I put together and stuff.

Sometimes it can be confusing and you kind of know, but then the path gets a little blurry we’re all human, and we all had that happened to us. As I can tell by the comments section at the last article and then at the end of the day when everybody was going around the room saying exactly how they felt, I felt it’s so deeply in my heart that I was put on this earth to do This – and I remember specifically when I first moved to Los Angeles, I didn’t want to go, I was resistant.

I thought I had no money. I thought that I wasn’t going to make it. I thought I wasn’t going to get a job. I thought it was going to be too hard to have like a new city, new friends, all this stuff, and somebody had to convince me to go, and once I finally said yes, I like basically got dragged here. Obviously it was one of the most monumental times in my whole entire life. It changed everything for me, the trajectory of my life went in a completely different way, and that is possible for you.

It is possible for what you’re doing right now, where you feel cushy. You feel comfortable if you do feel like that. It is completely possible for you to change your own life, whether you’re, starting to read new in different books, whether you’re starting to listen to more self-help personal development stuff, whether you’re just like gaining new skills. For something that you want to do. Whether you’re just getting sign of your comfort zone and going to a karaoke bar alone and singing because it’s what you love, whether it’s moving to a different state.

Even if it’s just the next town over and you have to make new friends. And you have to go to a new job and like the outgoing and do something that feels kind of icky and weird to you at the time, not icky, just just like cringy. I guess it’s terrifying. It’s terrifying trust me, but you are the only person that can change the trajectory of your life. Nobody else can do it for you, people can guide you like I’ve guided them, but they all came here.

Did the work they’re still continuously doing the work throughout the rest of the time that they’re in the program and then they’re after forever after as well? Sometimes you just need a couple more tools to guide you, whether that’s podcast books, a program whatever it happens to be, but I just want to let you guys know that it is possible for you guess: Realtors! That’s around you! What the Shekhar opening jar have you ever, that’s great, but uh, let’s take a champ.

Have you ever read on that’s great at the end of the day? For me, I’m just so happy that each and every person felt like empowering at the end of the day they knew the structure and the blueprint of how exactly they were going to leave and pursue their dreams. And that’s what made me the most happy today. I just want to show you guys what’s possible for you. This makes me so happy and I hope you guys find that kind of happiness in your life as well.

Thank you guys so much for reading this article. I have a hot dinner date tonight with Celina I’ll catch. You guys in the next article


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Nudges to #1: Google My Business

But there are just little things that you can do that are very simple. That will help get you to number one, and one of those things is: did you know that Google, your address on Google, is kept in an area called Google, my business? So if you just search your own business on Google, you’ll see it and make sure you claim it.

But if you I’m going to assume you’ve already done that because that’s the right thing to do and when you do that when you change your address or change any hours or anything about your business, keep it up to date. And that is one more easy thing. You can do one more nudge to number one.


 

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Online Marketing

4 Steps to Starting a Business

So first thing’s! First I’m going to go out on a limb here and guess:…. I know what you’re going to say: get organized Yes, But before we really jump in, I wan na say huge. Congratulations to you at home, you’re wanting to start a business! That’s why you’re reading this article? It’s a scary first step, but we’ve got your back Now with starting that business.

You wan na get organized and first thing’s, first figuring out what your business name is. We have a super cool article. We’ll have the link right up here for ya. You can check it out Where we go into how to figure out what your name should be and some tips on pickin’ the right name. It’s a good one Yeah. So what was your name from that brainstorming session? What’d? You come up with Coffee and Kickflips.

I love it Dig it So now, once you have that name, you really wan na figure out. And create your business plan, This is just a simple document: that’s going to go over! What your business is, what you do, who your market is, who your customers are everything that you need to Potentially show to investors to give you money right, You wan na get that bread Yeah. You got ta have a clear action plan with all the details, Plus it’ll help you to really flush out what you need and the goals You should keep top of mind in order to succeed And commit to those Right, And it keeps you kinda.

Grounded so you’re not going in a million different places as we all do. I know I do it a lot. I do it a lot. If I don’t have that plan written out, I’m everywhere and nowhere Same After you get organized and you’ve committed to what you wan na do with your business. What comes next I’ve seen my entrepreneurial friends and I went through it myself. With Coffee and Kickflips is determining, do I do an LLC? Do I not, Can you elaborate on that Yeah, so you definitely have To register your business in some shape or fashion right, What most people do is the LLC, but there’s also sole proprietorship, there’s partnership, there’s corporation but again the most common one is LLC.

Why is that? Well, it helps you Really protect yourself from your business, So if your business was ever sued, they can’t come after your Personal stash of pizza, It’s going to keep that separated, Hands off Hands off All right and then once you have that you can go ahead and get your federal tax identification number or known as the employee. Identification number EIN: That’s really going to help You, when it comes time to creating a business bank account All right so next up, you need to get your business license, Which you can contact.

Your Secretary of State to get more info about that. But this does vary by state and also depending on what Type of business you have, this will mix it up as well So check out the description. Below to get more info All right So now, the next thing you need to do with starting your business is figuring out where you wan na work. Now with your Coffee and Kickflips, I know that you can’t Really do that at home you have a brick and mortar store, but maybe you can do it at home or you can do a coworking space, which is super popular.

If you don’t know what A coworking space is you essentially rent Out part of a building or you rent out a desk and there’s tons of other Entrepreneurs, just like you doing the same thing, So it’s cool to get that Same little, brain trust and people, just like you, workin’ and you’re out of the house. I know I love workin’ from home, but I need to kinda mix It up every now and then So it’s that or coffee shops Yeah same.

I get it And also it’s cool about The coworking space think about it you’re in such an exciting time, you’re starting a business. You might meet someone that Could help you network or help you with that next step, because there’s a lot of like Nealey, said like-minded people hanging out there doing productive things like you Absolutely, And I have a really good buddy that works at a coworking Space called Galvanized in downtown Phoenix and they have a shared slack blog of all the entrepreneurs.

In that coworking space And there’s nothing Gold mine, but leads all day so he gets most of his work. He doesn’t have to go to The coworking space most of the time, it’s just in that slack blog and he’s getting business All right. So one thing I thought about: With Coffee and Kickflips you mentioned, I have a Brick and mortar location, yes, but I had to think about okay. Well, do I wan na rent a space? Do I wan na buy property? How does that look? I need money, ( laughing ).

So how do you go about that? We got ta talk about the hard stuff. Yeah money is important right, So first thing’s, first get a business bank account, don’t use your personal account, especially when you’re Paying your employees and everything else it’s going to get real, just jumbled up between all your pizza expenses and your business expenses, And then with that open up a line of credit. Just In case something happens, you have those quick funds And then possibly talk to a tax attorney or an accountant to help you Keep everything organized That’s been very helpful for my other local heroes out there.

My friends recommend that All right, another big topic insurance. This was a huge topic of discussion at Coffee and Kickflips because well, there’s ramps in the back, so you’ve got kiddos on their skateboards Little Billy Tryin’ to turn into A Tony Hawk overnight and let me tell ya, you need to cover your Business with insurance And also your employees, a helmet, isn’t just going to keep you safe Right.

Your insurance Shouldn’t just be a helmet Everyone coming into your shop, Here’s a helmet, you’re, good, You’re, good ( whistling ) Good luck on the half pipe Yeah, So yeah check out just Different insurances and do your research to make Sure you’re fully covered,’cause, you never know what might happen. Someone might hurt. Themselves at your location, or just who knows All right Nealey. Now I wan na talk about Branding your business, The fun stuff, It’s a fun stuff.

Your email address your logo. I know we have a article on that There’s also social media, all the marketing. What are you going to do with your website..? Let’s jump in So branding. We were talking about All the not so fun stuff, but those are pretty Important essential things Branding’s also super important and essential. We have a article on the basics of branding, But let’s kinda jump into a couple of the different sections to give you just an overview.

Of what these look like, So, let’s start with a domain. Name and your email address, So your domain name that’s going to get people to your website. You don’t wan na have some random URL. You want it to be your business, So Coffee and Kickflips… [ Emma ], Coffee and Kickflips coffeeandkickflips.Com right! That’s the address! That’s the URL. People are going to Type to get to your website And with that you’ll have that professional email, so you can have Emma @ coffeeandkickflips.

Com versus coffeeandkickflips @ gmail.Com, If you have the ending Not be your domain name, it doesn’t look as professional. I love Gmail, but as a business have it your domain name, You can still do Gmail for business. There’s Office 365. Lots of email providers that you can use to really make your Business look professional and credible And then jumping into your website. That’s the whole point of Having an online presence, It’s something that you control Is have some type of website, even if it’s just basic Information on what you do, or some articles of your kickflips And coffee in the back, Yeah Yeah Put the merch on there Maybe an option for people to Spend money on your website, Yes Get those helmets’cause That’s your insurance right, (, laughing ) And then social media Tell us about social media.

And really the basics of it with branding their business? Yes, that’s where you wan na, go and really take the logo that you have be consistent with it across All of your platforms, so Facebook, Twitter, Instagram and then from there definitely identify the Voice of your brand and be consistent with that As you’re creating content day in and day out, Because you wan na be consistent And make sure those are business pages, not personal pages Very important, Can you elaborate a little bit on what the voice means Totally People throw it around a lot and it’s hard to Understand What does that mean with Having a consistent voice, Okay, Very good topic, One thing that comes to mind right away from being in the coffee: Business for years before I decided hey, I wan na Have Coffee and Kickflips I worked for a variety of coffee business And they did have their own voice Like there was one coffee spot that was just very upscale and very fancy.

I spent a lot of money there as a customer before I worked there, So their voice was a little bit more…. I don’t know just very classy. And true to the art of coffee, Whereas when I worked at a Spot that really inspired me to open my own. It was a little bit more divey. It was in Long Beach, California, we would say things like rad dope, sick. This coffee is awesome, as we were doing captioning and creating our social media content.

It was just a little bit: More loose and chill Different vibe Different voice, So whatever your voice is identify that before Going and creating content across your social media pages And finally policy. What are your policies? I know. I saw this a lot when Speaking to retail businesses, and when I would consult them, it’s like okay. So what are your policies? What are your return policies? I know I personally love when I shop when the return policy Is a little lenient,’cause, I lose receipts all the time, ( laughing ), But the tag’s on it, But the tag — I swear.

But so what are your policies? In place for your business, All right now with almost Any type of business you need a terms of service Now you should probably consult some legal council with this. If you’re, not a lawyer, you Shouldn’t just make up stuff, But you should have something Like what is your return? Policy, like you said: what’s your privacy policy, do you keep customer information? What does all this look like? Have some type of terms of service to help protect you and your business, and it’s absolutely important And then have a copy of that For all of your employees and have that there readily Available for them to review Yeah, most companies will Usually have it on their website, usually down at the bottom, there’s a little link.

To the terms and service and the privacy policy, Speaking of your website, another important thing to bring up make sure you have contact info, Be accessible, Yes And also have some social proof. That is definitely today’s word of mouth So be easily accessible. Easy for me to contact you and definitely make sure I can find you readily easily available on Facebook. Twitter and Instagram All the things And that social proof, that’s basically just testimonials reviews of other customers that they say: hey, Emma’s, pizza’s, awesome or Emma’s.

Coffee shop is awesome, or whatever that looks like it really helps people identify with you and trust you and a pro tip for you all, do not be just a cave. Dweller go out into the open and be social Talk to people on social media. Talk to people in real life and really put your business And yourself out there.’Cause, you can’t expect them. All just to come to you,’cause. That will not happen. I know that it’s a famous quote “.

If you build it, they will come”, they won’t. You have to go to them and show Them what you’re all about Be proactive And add the human element? To your online presence, All right, That’s a wrap! If you liked this article make sure to give this A like at the bottom and while you’re there leave a comment on what You’ve learned today And be sure to subscribe and ring that bell. So You’re the first to know when we come out with another article.

This is The Journey. We’ll see you next time.


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