Now, I’m going to say this right now: it’s not easy! It’s hard you’re going to put at the time his own fucking acts, no growth. Hacks no like, if you use days all of a sudden the floodgates opening a millions of people go to your website no way. I know that shit doesn’t exist, however, going to show you a proven skillful model they can duplicate and send off to your team, rinse and repeat: look at your analytics optimized based on your analytics and grow and grow and grow and grow and scale the right way.
Okay, so this is a model in a nutshell and keep this article short as possible. The system is called a who. What where and how system in this article just been talking about the where forget about everything else, but just let you know that’s where it comes from. So if we’re looking at the whole model most businesses, they will spend a lot of time focusing on their own platform. You want to start off with a start up.
You get your beautiful website, so you have your big website over here. You spend all this kind of money, creating content inside this website right through the money sign and you go out really cool. Look at my constant of my website. You do some social media posts see all of this. You know normal stuff. What they tell you to do and guess what nothing happens? No one comes your website because no one is a shit about your company.
No one cares about your brand yeah you’re, nobody, okay. So this is what you need to do. Instead, you still, you still need to build out your website, but don’t invest that much time into it, make it aesthetically pleasing, make it mobile friendly the standard stuff? Okay, so you have your website like so and basically what I want you to do is I’m going to spend. You know enough of your time creating three amazing pillar posts and what pillar posts are are guides or articles anywhere between two thousand words thousand words.
Beautiful images and articles like you really invest your time in and kind of like become the industry leader. In that specific, you know topic they were talking about, so you have three, so three pillar posts would call them, and you know, on average, like spending over between five hundred fifty thousand on the pillar post – maybe more maybe less – I don’t know – maybe doing yourself. Nonetheless, one three of them on your website: it really be strategic, pick three topics in your industry: let’s say your e-commerce of a product, maybe if you’re selling a pen maybe talk about them like cost of business for an office, that’s one and the second one is How to reduce overhead in your office, you get it just a bit, so three different topics with inside your industry and you create these pillar post on these bullshit 500 word cheesy little dinky articles and I fucking hate okay.
So now I got three polar posts. This is where the scalability model – the hard work, comes in. Remember what I said. Nobody knows you exist. Your website is in ghost town, remember the movie Field of Dreams. If you will build it, it will come down. Comes don’t cares about your fucking baseball field, okay, so, basically, what you need to do is this: you need to drive your Google Doc sheets and you’re, going to you’re going to do this you’re going to have one section which is called a GP another section which Is called podcast and if you guys can see that on this is garbage, so force markers seen need actually a fuckin marker business.
So we’re going to have there. We go we’re going to have a desperate, better GP and podcast okay and basically, what you’re going to do with GPS for guest clothes. You can use a tool like bus sumo, so this is what I do. I go to bus to go get the pro feature. Trust me don’t Chin’s out on that free feature Pro feature: invest in proper fucking software, go to bus, sumo and type in the keywords, your business, so we’re going to still use the whole theme about the marker based going to type in the keyword startup.
I’r going to type in the word and the consumer product and type in the word, maybe design so figure out the main keywords in the ordinate of your business and one side of us to move. There is a check mark for guest posts. You check that only that nothing else, and it’s going to give you all these articles where people have guest posted holy shit. That’s a fucking goldmine. So basically, what you want to do is you want to click the button on the right? It’s going to look for the most shares, so LinkedIn shares for the shares Facebook shares and then basically go by one by one, every single one, and what I’m looking for is I’m looking for hide the main website north of 40 plus domain Authority.
A great little trick you can do, is you take the URL of that website? You can plug it into a website called similar web.Com boom and you look for monthly traffic. So what you’re looking for is anywhere between north of a hundred thousand monthly hits? You don’t want anything south of that, because it’s not worth your time. So let’s say you go through the whole process of finding websites doing more than one hundred thousand hits a month domain of 30, 40 plus 40 plus and basically you’re making a list of least at least 30 guest hosting opportunities.
So you go to your Google Docs and Google Drive and you make content okay cool now, um go is due to podcasting. So basically, podcast is a little bit easier to leave any tools at all. You can go to six-year. You can go to iTunes. You can go to Google Play or Google podcasts and basically you’re looking at least the top 40 in your needs, so, let’s type in, for example, once again with this, maybe you, entrepreneurs, startup marketing, consumer goods, etc and basically you’re.
Looking for the top 40, you rip that data out you go to a Google Doc and once again guess what name content boom. That’s your list! Okay, and this is what you do. Let’s start with the guest post, you go one by one and email them and I usually ask permission based marketing as opposed to just pitching them. Like literally this will I do subject line trying to connect or to blow the name of the person.
So let’s say to Mike from a mere: are you accepting guest post question line and a fucking story, literally more than 80 % of the time to email me back what you got? What do you have in mind? That’s privileged space marketing boom, open up the relationship and that’s when you sell them. So basically what you want to do is you know those three pillar posts that you had. So this is what you do around those topics you pitch them: a good guest post that it’s congruent with their audience, not what you want, but congruent with their audience, based on those three pillar Cosi you’re talking about – and this is where the traffic part comes in – Because if you’re looking at Google rankings, they care about backends for your website, they care about bounce rate, they care about how many other websites that people are talking about your website and anchor linking to your website, etc, etc.
So let’s say the first person accepts our guest post. You start writing a beautiful guest post on their website addressing their audience. Talking about the three color posts are roughly around the three pillar post ideas you had somewhere in that post your going to have a link to one of your pillar posts and the whole idea how we do how we do it usually is: let’s say we’re going To call this on our pillar post, one so pillar, post one is: we have a campaign for each pillar post, so pillar, post one is we’re looking for roughly and we’re between five to ten guest posting opportunities in each of these guest posting opportunities.
They have one link, so anchor text based link back to pillar post, one more or less you’re, creating an organic personal backlinking network, as opposed to paying in and controlling your own. That’s a whole different article, but this is an organic way. Different websites different website different web sites. You have now pushed their audience, you’re, building links back to your pillar post, and that’s it simple as that.
So once you’re done p1 go to p2 p3, you get they just divisible down the whole. This you get ready for rejection, sure keep on moving forward if moving forward and moving forward. The whole idea now you’re telling Google that you are a trustworthy website. The people deem you as an authority and will see you above all when you get fucking exposed to like mass amounts of audience. Like imagine getting a guest post on, like I don’t know, website doing the million hits a month and then they put in the front page.
You can’t buy that type of media. It’s too expensive. You got it for free you under community. You get it back into your website times that by five six seven, ten, twenty five twenty five guest posts – you do the math. It really does help your company. This is scalable quantifiable. You can look your Google Analytics. You can see how many people are coming from every link, every post, bounce rate, etcetera, etcetera, become very become.
You know, use Matthew advantage. You know I wasn’t number from the beginning. I realized how important numbers are so really digging deep with your analytics and see what’s happening? Is you going on and then optimized from their podcast a little bit different, so podcasts are obviously not guest hosting you’re, not ready for them. We reach out, I figure out what the angle of their audience is pitch.
Your idea pitch your story and just be you be fun. We’re in and have a good conversation, be interesting for people and usually for the most part, use podcasting. You have a spot where they link back your website. It’s not obviously to your article, but here’s a little tip on top of that. If you are in a position where you can offer something special for their audience, create a unique page for the audience.
So let’s say going back to the markers: maybe you can have like entrepreneur and partners, John Lee Dumas as a podcast and all these other people a podcast or you know, art of charm, Jordan Harbinger. You can have art of charm, comm, slash goal marker, for example. So from our to charm, Jordans page they click it. They go to market page, a special offer just for his audience. Okay, so make a unique make it personable just for their audience that that little extra goes a long way.
That’s it! You go down the list. You finish that, but I mean that’s how you get traffic to your website. It’s not you just focusing on your website. If you do outreach, you building the bonds or relationship with everybody else in your ecosystem and also you getting exposed to other people’s platforms. That’s the most important thing, your message, your brand, everything that you want to sell is now exposed on these platforms have millions and millions of readers or followers and Watchers.
That’s it I’ll leave you with that. You got a comment coming below. Let’s see you later, peace
Thank you for being here and thank you all for showing up what a beautiful room tonight. This is going to be a lot of fun. We have a lot of fun ahead. I think that it’s probably most appropriate to start by asking you about what you’re wearing you look, you look beautiful when you walked in I you know you you’re so stunning and so elegant.
I love your shoes. Could you tell us a little bit about what you’re wearing tonight and what it means to you? I want it to be comfortable, so I could enjoy myself and I I am a little obsessed with pajama looks, but this is amping that up and it’s from ste Nagoya and I’m wearing flowy shoes and bag, and let me remember, vintage earrings. It looks great. Thank you. Now. You have been into fashion from the start and from what I know about you.
You were in Catholic school and you got very creative about how you would express your individuality. In spite of the fact, I’d wear a uniform yeah. How did you do that? Well, I think that’s a that’s a big part of my story, which is starting with sort of a small box and being creative in a box, and so we were not allowed to have any accessories. No jewelry. We were all supposed to look the same, no makeup, but we were allowed to religious metals and rosaries, and things like that, so I used them as accessories, and so I would make these different combinations on my uniform.
I would put rosary beads around my arm like a bracelet, so you worked within that box. I did you, you pushed the envelope right up to that line. Exactly in my life, did anyone ever tell you not to do that or did they say no cuz? They couldn’t you know, you see, that’s the the place. Do you have to find? Is you know in every situation where you think you don’t have power? If you look very very carefully there’s some tiny place that you can, and so they had said you could wear a medal, we didn’t say how you can wear them, and so what could they say? I was wearing that old academics are very important to you and you have your PhD in Social Welfare and you are a professor at Fordham and how did you grow into such a substantial role at the school? Well, I have been in Social Work a very long time and in in my Social Work career.
I’ve also done a lot of reinventing, and so I have about a five year time frame where I decide to try something new and then I’ll get very good at it, and then I’m ready to move on, and so I did that in my career as a Social worker, which is why I love that degree, because it lets you do many many things so before I went to Fordham, I was working with lawyers. I was representing with lawyers kids, who were in the child welfare system and really making sure that their voice and their story and what they wanted was in the room, because, most of the time, it was everyone else making decisions.
And at that time I was starting a PhD program and Fordham was starting a big collaboration with their school of law and they wanted to have social workers in all of their clinics and they wanted to have courses with social workers and law students and they recruited Me to teach, because I had been doing that for a long time and academics played a very important role in you, launching your blog as well.
Why was that important to you and how did you use academics to lunch your book today? Well, I think, I think, a lot of times. People underestimate the intelligence, some people who love fashion – and I knew that there were a lot of people in the world who understood that fashion is not just about trends. Fashion has been part of social movements. I think right now, it’s a really super exciting time for me, as someone committed to social justice to be in fashion, because fashion has decided they’re taking on a lot of these issues.
So there’s a lot of inclusion, diversity, work, there’s a lot of looking at sustainability and and fair wages and human rights, and so it’s a it’s. A really people are beginning to see that fashion has a lot more power than we ever thought it did, and so I knew there were people who knew that. So I just started to write in that way and I certainly found out that my guess was true. How did you name your bug, accidental icon, so that story always gets conflated in the press and what happened was I work at Fordham Lincoln Center, which is about a block away from Lincoln Center when they had? The fashion shows there, and so I was it – was the first week of school.
I was really dressed up because I like to wear something out: readjusts for the first class and I went to meet a friend for lunch and I was standing on the plaza and a couple of photographers came over and started taking my picture and then a bunch Of other photographers came and there were some journalists from Japan, they came to interview me and then the tourists thought I was someone famous and they started taking pictures of me and they were wanting to take selfies.
And so when my friend came, she said ah accident and you’re an accidental icon and I had been my blog – was ready to go, but I have been struggling with the. So that’s how I got the name. The press seems to think that that’s how I’d out famous and so for the purpose of school of hospital. I want to say that that was how I named my blog and it took really hard work every day, really working on social media, producing good content.
Just working like 10 hours a day to be to get at the point where I became well-known, so it was not a you know, magic moment, because people took my picture, it involved a lot a lot more than that. It usually does yes, not one quick moment to reach success, but a lot of hard work along the way. Absolutely, how do you hope to liberate and inspire people through fashion? Well, I guess I really. When I first started, I had no agenda except, I was really kind of bored and I wanted to express myself in a different way that was more creative than academia.
I wanted to write in a more creative way, and so because I wasn’t in fashion I had no idea about how fashion worked. I just knew I loved clothes, and a lot of people had told me well throughout my life, but even more recently, that I should start a blog. You have great style, and so I just started taking pictures writing about an article of clothing or a designer, and pretty soon I got noticed and that’s how it happened.
So I think what has ended up happening, which wasn’t intended is that I have perhaps given people a different way to think about what it means to get older and on Instagram. Interestingly, the majority of my followers are 25 to 45 and when I speak with 25 year-olds, it’s interesting. They say that they’re, not thinking. Oh I’m going to be 26. That’s great they’re thinking! Oh my god, I’m going to be 30! I’r getting old! I haven’t done this.
I haven’t done that. I haven’t done this, and so what people in that age group have told me is that letting them see that it’s never too late. I was 61 when I started this and it’s just become like I couldn’t have dreamt it and I wear things that any aged woman would wear, because it just feels good for me in my style. So I think in that way I’ve changed culture a bit. I’ve made being older, look like kind of cool and exciting and fun.
So it’s not something that you have to fear and start trying to change yourself and be worried about. I love a particular quote from you. Here’s the quote the more I research fashion, the more I realized it’s a powerful force. We talk a lot about how it’s oppressive or how it promotes ideal body types, but we don’t talk about how it can be productive. How does fashion lend itself to productivity in society? Well, I think for me you know it’s a it’s.
A really great example of how I, through clothing, through fashion, through how I style myself became, was able to break into a world, and I think social media has a lot to do with it. That was pretty much controls right so 15 years ago. I doubt that I, someone like me would be considered to be a person of fashion. I don’t fit the stereotypical mold who was supposed to be so I think that’s the wonderful thing about technology and social media is it’s a great equalizer and it’s given us power and I think that’s how fashion can be productive.
Also, since I’m a researcher there’s a lot of research now that shows that what you wear actually impacts your brain and your performance, and so there’s been studies that have been done repeatedly with the same outcome where they take two different groups of subjects, and they all Have our tested so they’re, equivalent in their performance levels and they’ll, give them a blazer and they’ll. Tell one group that it’s from Prada and the other group that it’s from H & M and the one who thinks it’s from Prada will always perform higher and they’ve done similar experiences with white coats.
They tell one group that they’re a painter and one group that they’re doctors and the ones that think the code is a doctor’s coat perform higher. So if it really, if it’s a little complicated because it’s how you think about what you’re wearing and what you have in your head about it, but it’s a very powerful for us and so for me. I think about how I can use what I wear to express myself or even to get an outcome and so I’ll think about okay.
What do I have to do today? What do I want to happen? Who do I have to meet? What do I want them? Think when they look at me and then I very purposely get dressed, and so when you when you’re styling and your fashion comes from inside of you instead of outside, you begin to have more power and right now, it’s okay to be different. It’s getting more and more okay to be different, and I think we should all be controlling how we want to be represented, and so for me, I’m controlling how I want to be represented as an older women, because the way that society thinks of older women is Not okay with me, and so I’m not having it.
There is some scrutiny around fashions impact on the environment. Specifically, what do you consider when you buy clothing, given some of the environmental impacts that the industry has well for me? Actually, my personal wardrobe is pretty much from consignment and thrift stores, so I really have always had a habit of using recycled clothes. I’r in a very enviable position right now, because designers give me a lot of clothes, which is really nice, but I will also recycle them so, for example, Housing Works always does a big fashion for AIDS.
This year I gave them my closet, so I gave a lot of clothes that I had gotten from designers. For that kind of thing, I think a lot of brands are starting to realize that they have to do something. I think there are some brands that have been doing it really well, and so I think, being thoughtful about what you buy being creative with how you style yourself and reusing things like I do. If people look at my Instagram, I don’t care I’ll wear the same thing that I wore in other posts because I love it, and so I might wear it a different way, but you’ll see a lot of repeating of my personal clothes, and so that’s how I Think about it, what is the difference between thinking and talking about fashion versus consuming fashion? Hmm? Well, I think it’s just that right that you’re not just buying it, but that you are I I that you know who you are, and so, when you’re going to get something that it is advancing, who you are so a lot of people say: oh I’m going To this event, what should I wear, etc? I cannot tell anyone else what to wear.
I don’t give style advice, because my belief is that style is intensely personal and that it should convey, who you are, and so I’ll say, to women instead and sometimes men and I understand later a dog to think of maybe three words that describe them their essence And then to take a look at the clothes that they have pick up an article of clothing and say: does that convey that and if it doesn’t, then you can recycle it.
But if you have that in your mind, you’re being a much more thoughtful consumer and you’ll find that you may buy a lot of less things but they’re going to be more special. We talked about a social media earlier, but I’d like to ask you about how we can think about when, when we’re posting in social media, righty, we’d love to post our clothes and things across Instagram in that space right, how can we use social to raise people Up and not bring people down well, I think I have been very fortunate because I pretty much just show people in my everyday life, I’m not in Bali pretty much Calvin and I are on New York City streets.
That’s where we’re shooting and and actually I got a wonderful comment on Instagram yesterday and I made a screenshot because it meant a lot to me. The woman said thank you for what you’re doing and thank you for doing it in a way that you’re not making other women feel bad about themselves. Yeah, and so I do think about that and what I I mean: look people get what they see. I have gray hair, I have wrinkles, that’s who I am I’m fine with it.
Calvin is a film photographer and he’s graciously agreed to get a digital camera to help me, but the consequence of that is, he does not know Photoshop no Photoshop on his computer. So, at all of the pictures on my Instagram that aren’t taken by professionals that are taken by Calvin has no, we touched nothing, and so I think people see that they they see me and they say. Oh, I could kind of be like that.
It’s not I’m not so out of the orbit of the real world that I can’t maybe inspire people to think about their own kind of ordinary life than in a more special way. With regard to negative feedback that you might pick up, I know that you get a ton of positive feedback, but there’s always those trolls out there who say what they’re going to say. You know: how do you address that negative feedback? Do you do that yourself? Dealing into your community, how do you handle that? Well, you know again one of the things that has helped me a lot is I’ve had a career as a social worker.
I’ve had a career as a professor, and so I know how to set limits, and I know how to deal with unpleasantness and again, I’m very blessed because overwhelmingly my comments are positive, particularly on Instagram. I don’t like Facebook, because people for some reason seem to be freer on Facebook, and so I really didn’t pay attention to my Facebook for a while and then one day I looked at, it was after some BuzzFeed article and I had like a hundred thousand followers On it or new followers, so I said, let me look at it and the thing that was sad to me was: you know that it was these judgmental negative comments from other women, and so I was about to just shut the page down, because I do most Of my stuff, on my blog and on my Instagram, but I said, let me see if I could turn this around and I’ve done.
A lot of group work before in my career and I’ve had to deal with bullies a lot of people in different scapegoats and all different roles in the group. So I basically set a manifesto about how people were going to behave on the page. I said I’m going to be transparent with you. If your comments are judgmental, I’m deleting them. I shared research about the positive and negative impact of social media on women and, if you look at it it’s 50/50, it could be bad or it could be good, and so for me I basically said this is my page, I’m responsible for it and I’m not Going to have it be a place where any woman is going to feel that, and so I want women to take risks.
I want to encourage them, because Facebook is generally my older group of followers, a lot of women who lost themselves during career and raising families and now they’re like what happened to me, and I need to get back or they’re hearing things like from their children. Oh, don’t wear that you’re! It’s! You know you’re too old for that and they’re they don’t want to. They want to wear what they weren’t aware.
So it took a long time not that long, but it took a lot of hard work because they had to be in there monitoring all the time and then finally, the culture changed and all of the people on the page start addressing the cut any negative, confident And now I always ask them questions like I’ll, say things like I’m, the boss of my style and I’m the boss of my life. How are you the boss of your life and they put up these pictures and they’re doing all these wonderful things? So I think I think it’s if you take control over it, but a lot of people just put it out and they don’t write, but I found that you can’t change the culture of it.
If you want to, I I’m learning so much, I feel so inspired. Listening to you, you know, on the flip side of negative feedback comes a lot of positive feedback, and it can be hard to handle a lot of positive feedback too. I mean it can be overwhelming right. You can potentially even lose humility or become a different person and let it get to your head. So how do you think about handling all the positive feedback that you’re getting? Well, I’m going to be a hundred percent honest that I still find what has happened to me completely unbelievable, that when I wrote that first blog post, so if anyone told me what would happen, I would say you’re insane.
So I think, because it still remains so unbelievable that it is easier to to you know, have humility, but I I also don’t take myself so seriously, and I also know that this could go away tomorrow. And so I just AM in the moment and I enjoy it, and I try to remember when I first started how many people were amazingly kind to me and I that’s my mantra is be kind, so I do try. I try to respond to emails and stay engaged with my followers because I do know a hundred percent that if it wasn’t for them, I wouldn’t be sitting in this chair.
So I I think by looking at them – and you know knowing what’s important in life – you, my family people close to me – trying in some way to make the world better. I think that keeps you grounded and what is one issue in today’s world that is top of mind for you and why? Hmm that’s a good question. Hmm there’s! So many! Unfortunately, I think I’d be been becoming more concerned about the earth and climate change and what we’re doing to the quality of life, because at the same time, I’m aware of that technology and medical advances are having us all live longer.
It’s almost like. We have a whole new period of life yeah, so you know my mother just turned 92, and so it makes me think. Well, if I’m like her, I could be doing this for 25, more years or 30, and then I think of my granddaughter and I think, if we keep on doing what we’re doing, what is the environment going to be like for her, and so I’ve been becoming More concerned about that issue and looking at how fashion is contributing and what they can do differently, and probably I’m going to be spending more time around that if you moving forward that’s an important issue to me too, we have been very serious and we have really Talked about some very important issues and gotten so much inspiration and advice, and now this is the part where we spice things up a little bit and play one of my favorite games called hustle time.
So the spirit of the game is that we set a timer for 60 seconds and I have to former school of hustle guests here in the front row tonight. Thank you for coming. These ladies know how it goes we Center for 60 seconds, and the idea is that you say the first answer that comes to mind. Jonathan. We have 60 seconds on the clock: okay, beer or wine. Neither favorite part of a s’more chocolate top quality.
You look for in an employee, creativity, camping or glamping camping, finish this sentence. When I dance I look like when I dance, I look like a disco Queen New York City tourists, help with directions or keep on your own life help with director. If you could have a superpower, what would it be fly? The best chocolate in the world comes from blank Belgian King size are fun size, king size. Would you rather flyer talk to animals fly favorite holiday, Christmas, Instagram or Twitter Instagram? They tried to read weekly, binge read or read: weekly, Oh binge yeah.
Okay, just for good measure. Ask this next one, your go-to outfit right! I want to know jeans, okay, sneakers, cashmere, sweater, particular color of sweater, no okay, just soft comfortable. Let’s see how many we got through that was fun. Was it bad right? No 11. 12. 13 school peso. We have a lot of entrepreneurs coming on the show every week and, like I said, two of them are here today and um. We asked the same questions to everybody, and the idea is that, no matter what line of business here and in your expertise of your age or your gender, any of that doesn’t matter.
Everyone has a thought about this same set of questions and we like to see how that changes from guest to guest favorite part of your day early early in the morning. How do you use your career to inspire others? Well, I have two careers. That is one, and I try to inspire my students through the way that I teach and I try to inspire my followers by what I write and how I get dressed ever felt like walking away.
No one thing: you still need to learn how to take selfies. I’r really bad at it. What do you want people to learn from you? That being yourself, as you are, is absolutely enough? What’s next, for you good question, I guess I can’t say the answer to that because I just don’t know what can possibly happen. So I’m just going to be open who inspires you, my mother, my daughter and my granddaughter who challenges you my granddaughter? Well, we also let everyone know in social that you were coming tonight and you did thank you so much for putting that out in your network.
You know I wanted everybody out there to have a chance to ask you something and read, of course, we’re going to have the final article out later this summer and people were very excited to send questions, and I pulled a few of my favorites. Okay and again you can you can keep these short if you’d like to move on through. I have six okay. So the first question is um. Every look you share. It looks fabulous on you.
What is your favorite personal look? Well, I don’t have a favorite. That’s the whole point right so that I am always experimenting and changing so weird is a place to shop for good quality clothing while on a budget beacons closet, huge Simon Soros. Who is your favorite writer? Oh that’s hard because I have so many favorite Mary gates, girl. You are a fashion icon. Do you like clothes or shoes more well, based on the fact that I have a mountain of shoeboxes that was like a big avalanche the other day.
I have to say shoes what things deep down. Are you moved by very simple things actually like the way that the light falls on someone’s face? Just small things inspired me and what is your favorite phrase no effing way? The last question, in terms of advice, goes, is actually for our favorite bug: noodles hi sweetie. How are you look at? You looks fabulous so noodle just recently got this adorable bow tie.
If I see you know that people have told him that it doesn’t fit. His look, I know you imagined what it rings. Do you have four noodle to follow his fashion instincts with confidence and what other pieces should he consider to complete his look well noodle when the rare occasion happens. If someone tells me that I shouldn’t wear something, I will respond. Well, it’s a good thing, I’m the boss of my style.
So I think you should say that to your friend and I think you should do some polka dots. No, can he mix the stripes? Now? Oh, please, okay, I think that’s you completely! Well, yes, so remember: noodle um, the boss of my slide. That’s right! The last the last piece I always like to close school of house with a final thought, like I get a good fortune cookie at the end of a great meal, and so I’m going to read three quotes and see.
I might look for you to tell me, which quote resonates the most with you and why? Okay, number one fashion is about dressing according to what’s fashionable, style is more about being yourself number two people will stare, make it worth their while number three fashion is like eating. You shouldn’t stick to the same menu fashion is like eating. You should not stick to the same menu and that one spike ends.
Oh yes, thank you. You knew who all these were right. Thank you so much for opening up tonight. Oh thank you. This was so much fun doing this. I know that the audience has so many questions as well: hi, I’m Haley, so I do work for GoDaddy actually but kind of coming from the brand influence or partnership side when you get approached by a brand to work with them. What’s like the number one thing that you look for when partnering with a brand, it’s the authenticity or is it necessarily like, maybe the product that they have? What really, what’s that number one thing so for me, I have a basic bottom line, which is: if this is not a product that I would use or wear in my own everyday life.
I don’t do it and so for me, what was really wonderful about the GoDaddy campaign is that it was my story that I started a website which I taught nice how to do, and I it changed my entire world. So it was a very authentic thing. For me to do, I believe that authenticity is your big currency, so for me my followers would know in a heartbeat when I was promoting something that isn’t there, and so that really is my bottom line.
I’ve also been taking a stand and not doing trying to avoid products that are not inclusive, that are targeting a specific group like over 60, because I think that real inclusion means all ages, all ethnicities, all types of bodies and that’s where I’m aiming for. So I think I do research brands. I see what, where they’re at in terms of their own values, and so I do make choices based on what feels like it’s a good match for me.
Awesome. Thank you hi. My name is Kristen Voss. It’s nice to meet! You nice question is, I was the granddaughter and the granddaughter daughter, mother grandmother for a part of my life when I was younger and to be able to part of that all four of us being alive at the same time was just an amazing thing, and we Had a lot of conversations as women in the different stages of our life, even as I was a little girl which gave me a really strong, solid, you know understanding of of women and relating to them, and I’m just wondering what roles have your granddaughter.
Your daughter and your mother played and what you do with your life. Well, I’m the oldest of six children, and I have four brothers after me and finally got a sister who’s, also important to me laughs, my mother kind of had this notion that women were strong. She had the opposite: gender orientation. Women were strong in her view stronger than men and then needed to be taken. Care of that was my mother’s view, but women should be on their own, and so I think that orientation really influenced how I thought about myself.
As a woman and plus, I grew up in the 70s, where there was women’s liberation and gender roles were really changing, and I was very, very determined that I would really raise my daughter to be a independent free thinker, which she most certainly is. There was downsides of having a daughter like that which she is now finding out, since she is a mother raising a very strong-willed girl. So I think also I was always around nuns who, in their own ways, were really strong women, and so I think all of that I went to all-girls Catholic High School all-girls Catholic College, but there was something about that environment that encouraged you to to really just Soar and interestingly, my daughter went to an all-girls College, not a Catholic one, but she had the most rigorous amazing experience in that kind of setting.
So I think, all of all of that you know and my mother and my daughter and my sister and now my nieces – they they inspire me all the time Thanks all right. We’ve got time for two more questions. When we throw is up here, hello, hello, hello, I’m Callie, hi Callie, I loved listening to you and something pinged. When you said the word authenticity because being in front of you, it’s so clear that you really are an authentic person, but I feel like authenticity is now this catchphrase.
It’s been a thrown around everywhere and I’m a little bit curious about when you are on the other side, when you’re consuming absorbing getting inspiration from other people like. What’s the? How do you know any something’s real and when something’s just that brand, because I have this like allergic reaction to the word now, even though I know you are authentic, because it’s such a thing right so sort of, I feel the same way about the word.
Influencer yeah right, it’s such an annoying word and I think you know you can influence people to buy things or you can influence them and influence culture, and so I, I think of the word influence in its dictionary definition, yeah and now authenticity is becoming a buzzword. So for me again, because I’ve been a social worker, I’ve been working with people for many many years. I have a good ability to assess when someone is being real.
I mean that’s much more like the word I think, and so I can pick up on it. Pretty quickly but, like you said, you’re having a gut reaction now to that word and that is it a true authentic moment, your gut reaction, and so I trust mine also, and so, when I’m around someone, I know: okay, not not matching the words, the behavior, not Matching and that’s how you can always tell hi my name is Jules. I was when I kind of a two parter: do you personally like to follow trends and are there any for this frame that you’ve seen that you really? No, I don’t I’m very clear.
I don’t do drugs. I thought I was a simple one. Well, as a second part, are there any trends that you’ve seen that you think that you really enjoy like for this frame? Well, I think I like the colors, so it’s giving me a lot of choices and I will do a color story based on what I think is a good look for me. So I think again, it goes back to what I said earlier about my orientation to style. It really comes from inside of me and and what I hope is that designers will give me a whole ton of choices, and then I will be the one who decides what the trend is for me blends.
Thank you so much for being here today, my pleasure. I really enjoyed our conversation, and I know that everybody out here did too I’m sure we are bringing school of hustle out every week with fabulous entrepreneurs and inspirational stories every week on godaddy social, so follow GoDaddy and we’ll see you soon.
Let me tell you how hey guys I know I look like from scholars right now very high in the air back from London, headed to a York City Expressway a article, so many of you are stuck and can’t start.
I broke it down into that. What how and where right whw right like what are you going to talk about, but the way all of you need to do this and how you actually start is by doing you ever done anything, yet you know this whole fake it till you make. It brings. No value to anybody, you need to make something, and that thing is a manifesto. It’s always been obvious. It’s always been obvious. What causes success? What I needed to do you know every time I read content the internet web television readed, opening the other night was responsible.
Is working she’s interviewed George Lucas, something seeing the same shit. We took it to all the studios, every single one of them and nobody wanted it. So what you do so I said: well, I’m not going to give up now. You’re stuck you haven’t, started cuz you’re stuck, I think, you’re of using trumps the excitement of victory for so many people. So here you go what what I’m going to talk about? What do you want to be known for? Look yourself in the mirror and ask yourself: what do I want to do every day for the rest of my life? Do that and see what people need to understand is the way we communicate today is so different and the platforms have been redefined.
You want to be in health and fitness, you want to be in strategy, you want to in social media, you want to be and sneakers you want to be in coffee. You want to be in electronics, you want to be in in fashion york like smurfs smurfs. It up, you can make seventy thousand dollars a year talking about the smooth, whether that’s your mission or where you’re at right. Now your truth manifesto tell me what you’re thinking about it like if somebody made a article eight years ago that I think fashion should be high low.
I think people should wear expensive, stuff and inexpensive stuff in one wardrobe. They would have been like the queen or king of the vision of the fashion industry, just by making a article for the thing that facebook why your Instagram, like facebook’s, going to buy instagram four months later it happens. So I was on Piers Morgan, this company’s 550 days old, how the hell is it worth a billion dollars and my opening line is they stole it? And then I guess, last year, this time right, facebook bought whatsapp for 18 billion, and every article like the next day after the news came out is like oh wait a minute.
They fucking stole Instagram the. How is there’s only a certain few ways to communicate in the world whether this is article form something extreme yeah like just get on a train and go away for a week or something different? You have to break pattern whether this is audio form sitting here. Listening to my music list and I’m starting to find a little clarity, audio being a podcast you’re, an outspoken advocate for both hustle with self-awareness yeah.
So if you had to put them in order, even if it’s a 1a and one sample in self-awareness, not important when you know her, you, yes, when you know who you are hustle sexier yeah like it would have been cooler for, like the people. Listening for me to say, hustle, because it’s cooler right heck, you mean of do podcast, put the record on your phone and just speak your truth as I sit here right now, writing this article or at least mellowing it, because that’s how I do it get in Front of a camera to Southeast out, you know I’m old, now, kids, at 40, I’ve observed a lot to tell you that optimism and positive is a huge variable.
Good morning. Instagram me Gary. Instead of a motivational quote or some sort of collapse, one of those tamanna fees tell you all the guys, their attention thumbs up on the tripod or have a d-rock, your nephew or sister, making me this is real quick you can in turn is here. Somebody guys might remember him or you write it, but the way all of you need to do this and how you actually start is. By doing I create an obnoxious amount of content because you’re the strategy of how we do it don’t do anything.
Just keep. Reading keep reading my stuff keep being entertained by my energy. Keep being inspired, don’t do don’t look and have dinner at seven o’clock and 22 years like when your strategy is right, you win, and so we have figured out that pillar content creates content underneath it at scale. Everybody welcome to the first hashtag askgaryvee. I think it’s the first one, but I actually do think I tried to do this once before.
I feel like I’ve got the team now in place to actually do this more often to macro patients macro patience, my patients you’ve got a deploy. Patients you’ve got to love the process, what’s the ROI of social media, so I look at her ago. What’s the ROI of your mother, there are so many people in here that shouldn’t be producing article, because that is not the best way they communicate only a decade ago, as I was speaking here, all I would be talking about is blogging.
Yet there are people in this room that are caught up by picture and article communication and they are tremendous writers and they don’t realize that blogging or posting on medium or even my favorite little hack. Right now, if you’re a good writer – and you want to build up a profile for your business or for yourself, I actually highly recommend you start blogging inside of Facebook and Instagram, I literally mean writing seven.
Fifteen twenty five sentences. Three four five paragraphs word: a written content within your feeds that people will absolutely consumed. So that’s number one and two know what and and how right like. How are you going to do it and then we’re distribution? That’s that’s what you need to figure out next and it’s the hardest part for a lot of you hardest part is to start the next hardest. Binlog things are hard hard to start hard to know what format do it in audio written article and the number three? How do you get people to see it all goes down in the DM which key is providing other people more value? I just don’t see people doing it, it blows me away and it is absolutely wonderful and it is absolutely going down on Instagram DM influencers where you pay for it even pay in facebook ads Instagram a sponsorship deals youtube pre-rolls against people of those interests fashion.
You know feed line, sneakers technology or or you reach out to people that have audiences urge hashtags click them look at. The account then see how you can bring them values, DM them go and soft, bring value, rinse and repeat: 10, three or five thousand times. So the thing maybe should do is go upper east side doesn’t get. This guy looks like it took picture Haji Instagram influencers right now today, for doers is the probably, but only behind facebook, ads the single best arbitrage in marketing and then then try and then you learn when you’re a pioneer you have to taste it.
There’s no report. There’s no white paper, there’s no modeling mixed metrics that are going to teach you how that’s going to work when you’re the first explorer. You have to taste the berries and hopefully they’re, not poisonous we’re living through this incredible era of massive opportunity. Yet everybody’s talking and reading and nobody’s fucking doing start fucking executing. So what does that mean? That means you should write a medium blog post every week, content podcast article written, quotes, pictures and then tactics.
What scares me quite a bit is that most of you, when you see these logos, you think of a piece of content that you make and you think of those five blogs and more as places where you distribute it. Twitter and Facebook are tools. Twitter and Facebook are markers and crayons right, no fax machine. These are not just distribution blogs. These are blogs where you have the natively story, tell Facebook youtube and instagram or ABC NBC and CBS, and what I figured out for last decade is how to make mash and the end with and show, and he are inside.
Though, and my question is, how do I also and stop being a pussy metemma, I want to do where you are go. What’s lacking you some, I don’t know other people’s POV come on man classic style. Yes, yes, please take a step back and think about how awesome it actually is. It is imperative that not only do you start thinking about your content strategy on these platforms for your business, facebook, targeting I mean, like I mean that’s it like you, can literally put your business address, run a male, a radius around it or everybody in the 70, 8, 1 zip code or 20 8802 as very Jersey in the house, zip code and everybody will see it and that’s in that zip code in that feed.
It’s a piece of cake. So if we talk about coffee, Google, the word coffee and the word blog or coffee and media company and literally email, every editor and writer of every copy blog on the internet, the way you’re going to make money online and by the way anywhere it’s by grabbing. It so if I were you, I would do this, I would go to whoville, I would type in beer, so I would click this one pop glasses, calm.
I go to this site, I see what they have. I would find if the phone number of this place. Here’s a phone number. I pick it up. How long could I speak to about you guys, possibly advertising a light? Beer blog that’s mean, then search the hashtag coffee and go to every coffee, influencer and coffee, released and coffee media site on Instagram and DM them, and ask them to give awareness to this manifesto.
You just wrote, and one out of three hundred twenty-seven will but that’s better than zero. Undervalue is just that. One view needs to be the right view. Place one view is a humongous will take sense until you do it and what I’m willing to sit here right now and make this article hoping that one fucker one boxer says: oh shit, yeah fuck it. Where the threaten word. We look at the mediums linkedin.
The word presses, you start a blog right or we do it on your facebook or you do in your cereal. How there’s only really three core waves in the current internet to really communicate to the world, the written word or article? What I’m doing right now youtube facebook, article Instagram one minute version article – is the other way we communicate a number three audio the boom of podcast. These are things that matter what the fuck do you want to talk about? How are you going to communicate it written audio or article, and how do you get people access see? This is where we showed you how to go into the DM right, then, before you’ve got to figure out how to use some money and use facebook ads and target the people that you’re trying to reach or grinding hustle.
Just literally female is 702 1500 different blogs or media sites and saying he wanted this spread with my content, somebody has a 14,000 person, email newsletter about coffee news, find that person and ask them Scott asked, be smart, Jab, Jab right hook, ask them what you can Do for them, because you want everybody to read this. He posted on medium and hit up the editors of medium, who curate content post a link on it and to read it right, hit up the 4700 coffee influencers on youtube and send them a message and ask them if they want to read it on their youtube.
Blog that has 147 views. 147 news is better than zero, the fuckin work and how you start
Okay. This is heaven like amazing, but my personal life was a freaking trainer. I had a roommate pull a knife on what everybody welcome to the show. As always, this is a show about screwing up making mistakes in the bottom coming back out again and and shinin. So your your mom knows that your tenacious, I I think in general, this is the show about being human, because that’s what we all do like, even though we like to tell people the great things that we’ve done in the world and we’ve made it there and It’s all been perfect, that’s never ever ever the case, that’s what we tried our covering and having to gets on the show and figuring out exactly what they did to be successful tonight.
We will be talking to Joanna Holley, who runs Joe Joe tastic she’s, a fashion blogger designer small space for the she’s, an influencer. I’r really really excited to me. Everybody welcome to the show I am here with Joanna from Jojo Jojo tastic welcome. Thank you for being here thanks for having me oh, this is going to. I can already tell there’s going to be a lot of fun so before we get into like all the fun messed up kind of stuff and everything we like to talk about, tell me a little bit about yourself what you’re doing now and actually just start there.
Yeah, what do you? What are you doing now so now I am a blogger, influencer social media person and I do some prop styling on the side. Okay way back when I was a textile designer for companies like Nordstrom anthropology and a few others like, and I went to school for industrial designs so like I spent a lot of time in the woodshop building, things like yeah, just feeding things through the table saw At 3 o’clock in the morning, I’m like all of that and then went into textiles after school and just kind of loved it and spent all of my day like in an office drawing and photoshopping stuff yeah yeah.
I have so many questions now. This is so good. I so first I’m not even going to remember all of them now so textile design. I have no idea what that is. What is if you’ve ever bought like a shirt with a pattern on it. Okay, chances are a textile designer touch that so either they picked the fabric that the print is printed on yeah or they like designed the weave like. If you have a plaid shirt yeah and it’s it’s a woven yeah that shirt they design that or it’s like.
I did a lot of what’s called fabric manipulation you walk into anthropology and there’s those quilts with like a bunch of like texture and stuff. On that, okay yeah. I did a lot of that so tough fabric and I would like tuck in and pin in yeah all that and then I’d send it to a factory and be like copy. This make this yeah. So that’s textile design wait spell designer is a textile designer and then I did the print design as well.
So that is like the tiny little flowers on like a t-shirt yeah, and I did that for like ladies underwear and pajamas yeah. How would like? Where would you okay, how did you get into that? Like? Did you just see an open position and you’re yeah, or is it like? I saw an open position and the HR person had accidentally put her email address in it, so I emailed her Wow yeah. Why not like? What are you? What’s on your resume to say, hey, I can put little tiny flowers on women’s underwear.
I have been creating artwork for bedding at a catalog company yeah, and so I had like a portfolio of printed duvets, yeah and then candle packaging printed. I seriously it’s so look at everything. Everything that you’re saying makes it sound like you, should be much more pretentious than you are you’re like printed duvets or, like your shape style. The Euro metal is a Euro sure yeah, yeah yeah, but yeah, obviously you’re not like that at all.
It’s I mean it’s underwear, so you did that and then you said prop prop styling props style, that’s like kind of a newer thing: okay, well, a byproduct of blogging, where it’s like. Basically with my blogging, it’s like I’m a one-woman like marketing machine yeah. So it’s like a company or a brand like reaches out to me and they want to do a photo shoot, and so I, like I’ll, shoot the photos. I do the whole concept in write.
The copy edit the photos like everything, yeah, and so that has turned into oh well. We like the way your photos look. Can you make our photos? Look like that. Okay, I got you which is fun. It’s basically it’s making stuff look pretty and then just like walking away and not having to promote it on social media. What, before that, what screw you to this like work, I mean, did you start off by I didn’t like as a kid I was really into ballet and really into like being creative.
I was really lucky because my mom, I I don’t know how she met this guy, but she met a guy whose son had gone to my college, Carnegie Mellon, and he like mentioned this program of industrial design, to her yeah and like communication, design and she’s. Like oh, that could be interesting for me and they do this pre, which program so between your junior and senior year. You go for a summer, know all about it, and I came back for rent and I was like nobody can tell me anything now.
I’r important like I’ve been to college I’ve lived on my own. No was it was an industrial design that you studied there for that kind of both yeah, like they cuz at CMU, the it’s a four-year program right and the first year. You do both industrial design and communication design, and then you decide sophomore year, and so it was like a little bit of both and I just was like this is amazing yeah and it clicked now we’re at the drinking part of the show.
This is sober. This is going to be the best jack. What are we? What are we drinking? Yes tonight I’ve got the candle and pitch for you, so we’re going to start out with our ghost whiskey, two ounces. We keep this one very spirit forward in life. Point five of our cedar cordial house-made, one dropper of our allspice tincture quarter, ounce of our cherry and kaffir lime, shrub and wasn’t of our Regan’s orange bitters and we’ll find strain that into our glass here the espuma and then we’re going to add a few allspice Berries and a little cedar, frog yeah, but cherry kaffir lime shrub, is a part of your base here, served in a lantern, so to speak, that’s the candle part for sure.
Thank you. Thank you all right. Oh it has a straw. You ready! No! I am yeah pick that part up. Oh cuz, it’s in there all right, favorite way to say cheers. You got 100, oh you’re, great, all right! Oh bah! Here we go! Oh wow! That’s really good! If you were to write a blog post about this drink like how would you do it like, where would you start it’d, probably be a recipe post? There’s always the glamour shot recipe pose yes and recipes perform very well in Pinterest.
First, you tell me: what’s the construct of a recipe post like how’d, you do like how it’s actually yeah like one of the parts and how they go together, because there’s the glamour shot, okay, which encourages you to click. Okay, there’s an introductory paragraph and that’s usually where we pack the SEO keywords and then usually I like to do like four to five images: they’re all they’re, actually, all glamour shot that one you know and sometimes I’ll do the ingredient shot like if the ingredients are Especially pretty yeah I’ll, just like do like a really messy shot on like a piece of marble.
You know like: where does the recipe show up halfway down the post uh-huh? We need to make sure they spend the time on the site. Yeah, you know maybe it’ll be a few other like links to other things as a consumer. Maybe they’ll subscribe to my email newsletter while they’re there does it pop up on the screen. I think go back only like every like fifth visit or something like that’s very kind of you, we’re subtle, yeah.
I should’ve brought UX for my chickens. Oh wait! You have chickens, oh yeah, oh wait! How many chickens? Do you have five? You have five chickens. I have five: we’ve had a few um. You had more than five House Rules he’s lately. We should pour one out, but you know you have lots and lots and lots of eggs. Well, it depends like oh, my god, okay yeah, so well, and some of the chickens don’t lay because they’re duds, like Nancy Kerrigan, is just like nope we’re not going to do it.
You have a chicken there, Nancy Kerrigan, well, they’re, fancy chickens, so there’s named after figure, skaters, okay, so the tiniest one that just died was Tonya, Harding, Nancy Kerrigan. I call her my like emotional support chicken because she lets me hold her like a baby and like she follows me around she’s like a big fluffy white chicken and then there’s Dorothy Hamill. She like rules the roost, it’s her world, we’re just living in it.
Michelle Kwan, she has this like weird raspy voice, where she sounds like she’s had like a pack of day a habit for like years. It’s really weird. She lays blue eggs she’s like she’s, like a beard like the Kathleen Turner um Chris Yamaguchi she’s. Am I allowed to kurtis she’s? She really is she hisses at me: she’s like she hates me yeah, but, and she eats everything like she won’t let any of the others eat and then there’s Katarina vet, who is like kind of the lowest on the totem pole and she gets picked on a Lot yeah, but she’s like she lays eggs the most consistently.
The the the the big question for me here is: did you name them after you saw their personalities? Yes, oh it’s even better yeah great yeah, that’s the figure! Skaters see totally well, I don’t Kerrigan and I’m like Nancy. Can we be friends yeah, but no, it didn’t work out now: yeah yeah cuz. You named the chicken yeah after a problem, but the prettiest chicken yeah yeah. I love that we’re no longer talking about like the Jojo testicle.
I mean this, oh my word. Well, I mean you have to put that together: yeah yeah, yeah, yeah cuz. I do like hashtag chicken TV on Instagram stories and people like just send me their own chicken TVs. This is so great. You have chickens and you made underwear so getting to where you’re at now, with Jojo tastic influencer lifestyle. Blogger tell me a little bit more. So what I’m curious about, obviously, because of the show it’s on the way to that, but did you have like what were that? What were the missteps? What were the mistakes? What were the things you had to learn where you’re like? Oh, my god, I totally screwed that up.
Why, like what could I have done differently? I learned that I’m not great at like working for other people, I’m really good at working for myself. You know so it’s this constant thing of like I have this vision and I like desperately want to share it and like be part of these team to help with this vision, your vision, right and just not really being able like within myself to like communicate it Or to feel like, I am part of the team, like any of those reasons you know, and so I left Nordstrom and went to anthropology, because I they put me in this like super technical role, where it was just like emails, emails, email at Nordstrom’s yeah.
It felt like I was hitting my head against the wall, and so when I went to anthro it was again like I’m drawing all day. This is heaven like amazing, but my personal life was a freaking train wreck. Oh, I had moved to Philadelphia. Yeah. I’ve never been to Philly, except for, like the job interview yeah, I get off the plane and it’s like 90 degrees, a hundred percent humidity yeah, there’s like a drunk man yelling in the airport.
I have my cat in a carrier and like two of those like really big, like expedition like body bags of my personal belongings, yeah, and I’m like what have I done. Yeah yeah. We have made a terrible mistake. It was not my place, it didn’t work for me like I just I had like really a living situation like I had a roommate pull a knife on me. What like, I was connected with some friends of a friend, and she just wasn’t like why why to take out the recycling I took up the trash and I forgot to take out the recycling, because I got distracted no seriously.
No, she like woke me up at 3 o’clock in the morning when she came home from the bar and was like hella aggressive, and so I was like I’m done and there was like a week span where the cat – and I always with the cat, always we Slept in my Volkswagen Golf yeah outside of my office, not many people know this. That’s a speck actually you’re going into anthro anthropology, after sleeping in a golf with a cat, and nobody knew I’m like nobody knew yeah.
Nobody knew yeah, and I just was so supremely unhappy. It was like it was just really bad and it felt it honestly felt like it was like the deep dark period of my life, like I still think of it as like. This is the deep dark space. We will never go back here. Yes around that time. I actually got a huge contract for the blog and it was a contract that was more than my yearly salary. So you were all right, so you were blah.
I was blogging while you were there yeah and what did you? So? What did you start blogging about? Was it about really this weird thing that I fell into when I was the climbing bum like living off unemployment yeah, I emailed joy, Cho of oh joy, calm who’s, like the og, blogger, yeah, and I was like I love what you’re doing and I’d love to Be a part of it and she’s like okay, and so I wrote for her for three years, something like that on her site and just learned everything about blogging from her yeah and she invited me to Pinterest early.
So she somehow got on Pinterest really early. I like think as like a consultant something like that. Yeah and she invited me. So I have this like corny joke which, like I’m not the first person on Pinterest and the second interesting, was growing or and growing all right right and suddenly. I have 3.8 million followers suddenly, and I was just like look: what’s it? What’s the? What was the drive like they? What’s the most things that people were following, was it designed into fashion? Yes, because for my day job I read to runway a lot yeah, and so I would pin runway looks that I could then like get inspired and translate into a pillow yeah.
So it was like I was always pinning fashion, and so then I became a fashion. Influencer, it’s a lot of pressure, so you start you end up with your own blog all the way and eventually so was it easy at the beginning to to monetize your blog, oh right, yeah. So – and this is super rare yeah. I had my first sponsored post within three months of launching oh wow. What was it was just like a gift guide for a company that does like a bunch of super gifty things like really weird gift ideas, and I think it was like for $ 300, and I was like we’re rich, that’s amazing, yeah, and so from there just Kind of, and then I’m in this period like the past couple years of diversifying yeah so that you know it’s like in summer blogging slower, there’s fewer sponsorships yeah.
Let’s have something else yeah you know so I like to have a lot of things can’t sit. Still. I actually am thinking of taking like a sabbatical type situation, and I don’t know what that looks. Like hashtag ban life right, I was like a social media like personality like what does that look like yeah, because it can be depleting to be like posting every day and feel this need to like constantly be sharing, and there is definitely like.
There’s the Jojo tastic Johanna and then there’s Johanna Johanna and it’s like not everybody knows that I’m, like sleeping in my truck in Montana yeah. You know, but that’s what fuels me, and so some of what I’ve been doing is pulling those things together a little bit more yeah, so that if I take a sabbatical in the van or the sailboat or whatever, whatever it feels more natural yeah. I’r also just thinking of ways that, like, like I miss making things yeah.
You know like I used to draw painting yeah and I don’t know if you know, but I use my hands a lot when I talk, so it’s really misusing my hands. So it’s like. I want to like: is it ceramics? Am I painting again like something like that? Even it’s just personal yeah, I missed that yeah there’s a when it comes to social media or personalities. Influencers things like that we were. The idea of authenticity is, I know, where’s the like earner.
I know it totally. It’s like. I want to see authentic right yeah, like here’s me in the loo right like, but nobody, I think in general that there’s a not only a tolerance, but people want to see people recharge. They want to see them be human. They want to see that but like through all of my trips to like the hospital and everything like my followers have always been there like. Essentially it’s like a cheering section, yeah, it’s incredible yeah.
You know because it’s like I can have a day and they’re, just like you’re amazing, and these people have really become a part of my life or it’s like I, I really, if I could. I would just like thank them every day, because I I couldn’t do this without them, like I’m freaking, lucky yeah, you know well uh Opa, Opa Opa. Let’s do it one more time, thanks for being on having me, this is wonderful! All right, Oh bah! Well, that’s a wrap thanks Joanna for being on the show.
If you liked what you saw and you did what we’re doing here then subscribe or hit like button, or I think, there’s a bell somewhere that you can ring on the page. Do that and if you have mistake whatever it is, then go to epic calm, you
Every single article and the winner today was Brandon. Haslett and Brandon saw I post his comment down all right up here And, and he was like this article actually was inspired by his comment. So Brandon’s, 20 years old, He’s saying that he goes and he knocks doors every day. I think he was like try to make 10 or 20 contacts every single day. He’s like look, I’m a new agent. I you know: don’t have a lot of money go through put into marketing, It doesn’t matter if you’re 20, 30, 40, 50, whatever like.
Sometimes, when you’re skins start, You don’t have a lot of money to go put towards advertising or Zillow leads truly leads or any of that other stuff. So I just want to share with you guys some of the things that I would go through and do and some of these success stories of Has based off of this little strategy that I’ve got for you guys right so number one. Okay, I would go through You’re reading this article right here on YouTube.
I would go through and start your own YouTube blog right now, really quick guys before you’re, like Jason, I I don’t want to start YouTube blog. It takes too much time too much work and You know I can’t go through and then shoot a article. I’r scared to be on camera, really, quick guys. I want to show you guys a few different agents who didn’t start too long ago, and they have absolutely explode their brand and They just get leads like almost like endless leads coming to them right.
So this is right here. This is Graham Stefan. He is a realtor in the stuff. I think his South comes Southern California’s. Sorry, I can’t even talk right now Lily this guy’s he’s got over a hundred thousand subscribers. Now, if we come over here now, I think he started a couple of years ago, but he’s just been consistent with it right. So it says one year ago, guys look at that one year He has over a hundred thousand subscribers, and so This is one person.
I’r like okay, this. This is a huge brand that he’s very Consistent with the he’s shooting articles like every you know, a couple articles a week, but for here’s another one Loida right here. She says new articles weekly, so it’s like. If you don’t have time to go through and shoot articles non-stop, then you know you can go through and shoot it like. Maybe once a week two times a week three times a week and the great thing about YouTube: guys: Okay, If you guys been following me for some time now and also add a link to a article that I created, of how to actually Rank your YouTube articles And I go through step by step everything.
I do not see your not going to rank every single one, But I’ve got a blog That I start in the dental space that has well over a million views, and I started out about seven years ago And I still get twenty to twenty five thousand views. Every single month at like, like today, guys every single month Without even doing anything I having to touch that blog for like four to five months. Okay, so the great thing about YouTube is One: you can go rank for different keywords too: It’s a hundred percent free organic traffic as people going through Just typing in a little search result and I’ll.
Tell you guys some of the different things to cert or to make the articles about Here in a second and then you know when they see your article, They see you on camera, and so it builds a deeper bond They’re like okay. You know this, this Lloyd, a person or Jason person, whoever it is. You build a deeper connection with that person. Alright, So here’s another one brian kocel is so so loyal. She’s got twenty thousand.
Almost twenty one thousand subscribers Brian’s got sixty five thousand and then here’s another one chaste and he’s got a little over five thousand. So you don’t have to have a massive blog right. You can go through and have a small Channel, and just if you like, go through start making a article two articles a Day, then you start to be found on a Google search engine. It’s a hundred percent free and the nice thing.
Is you make a article today, Five years from now that still is going to pop up in the Google search and engine the youtube search engine Just like? What’s going on with my dental YouTube, blog right, so, for example, right here, Chaston right here, Let’s say you use the keyword, hey the top real estate agent in Dallas. Right look down here, He’s not the very top but says hey meet chats in Dallas real estate agent.
Okay, So you can say hey. You could target keywords like top real estate agent in Dallas or Hey how to sell your home in Dallas and obviously it depends on like what city you’re in so like if you’re in Omaha Nebraska, like the top realtor in Omaha Nebraska, And when you go through. If you’re like trying to rank for like the the keyword top realtor, That’s going to Be pretty hard right, cuz, there’s going to be a ton and ton of people.
I think there’s over two million agents in the United States They’re going to be trying to rank for that keyword right. But if you go through and say, hey top realtor in your city, your state There’s going to be a lot fewer people actually on YouTube. And even I’m trying to rank for that right or you know, hey how to sell your home in Dallas or how to buy a home in Dallas or whatever city that you live in right.
So those are some really good keywords to go through and target and, as I mentioned guys, It’s a hundred percent free organic traffic. You don’t have to go through run as towards this. Obviously This is a little bit longer term strategy, but you can combine it with. Like, for example, Brandon He’s knocking doors every single day, That’s a little bit short of term strategy right, but then you can go through and be shooting these articles.
I’r just different topics like look right here. Chasse I’ll just show you guys some of the different articles. He does – and this is a good way to get ideas – is go, find other Agents that have YouTube blogs and see what types of articles are shooting and that you’re basically got unlimited content right So right here, let’s see It’s a hard being a realtor. My success in the real estate business He’s got a article on his listing appointment, real estate agent daily life.
You know you could just come over here and click articles and you’ve got all the articles that he’s done. You’ve got all the articles that Bryan’s done, that Lloyd has done This Graham’s done And there’s a ton of other agents doing the same type of thing now Graham gets a little bit into like the investing stuff And he even talks about bitcoins some of those other Hot topics, which is probably why his blogs growing a little bit faster, but guys, even with this smaller blog like 5,000 subscribers, You can get massive results like even if you’re skinny started, and you only have like 50 to 100 subscribers, You can still see some pretty Good results because you start showing up in the Google and YouTube search engine right.
Ok, So that’s step number one guys! I would go through start a YouTube blog start, branding yourself, Okay, especially like Brandon. If you’re 20 years old man, These articles are going to be live for 10 to 20, like when you’re 30 or 40 years old, these are going to be There where you can go through and still be, bringing in business right. It’s really good to start this right now. Okay, so then also another thing you want to do is: let’s say This is your article right here.
I don’t know whose article says I’m just going to click on. Oh, that’s a this, not even a article. How did they? Okay? Let’s see, let’s go, Let’s get! Okay, Here’s a YouTube article right here! Okay, so let’s say you got this YouTube article right here. What you’re going to Do is you’ll have a link down here to some sort of landing page. Now, if you guys read my previous trainings, I talked about landing pages.
If you guys have no idea what I’m talking about I’ll also add a link to another article. Talking about the easiest way to go through and generate leads online, and you add a link to that landing page to get their person’s Name. Phone number and email address to go through and grab that contact information right have some sort of call to action. Some sort of Giveaway that you’re doing on the blog, Then you could also leave a comment down here with a link to that landing page right now, Once you’re going through you’re grabbing all this data You’re building your network through this landing page, getting more leads and All that stuff, what you want to do is go import them into some sort of CRM.
So Here’s the Arsenal, CRM right and if this works for any CRM that you’re using. Obviously this is the one we use here. You can go through and import your contacts. You just choose a file pretty soon We’re actually going to be integrated, 100 % with Gmail with Google contacts, So you can just go and seamlessly sync those and then what we do is just put them on a drip campaign. Okay, so in this messages section what we have is We’ve got these pre-built templates of these are the bimonthly updates right, so every 15 days You’re going through and dropping an email on them, so that they’re just kind of like remembering who you are remembering the brand And all That stuff and then what we can do is over here once We’ve imported those leads, We just select all those leads And we say: hey and roll.
The leads of the sequence, choose, the sequence say: buy monthly updates, hit, enroll leads And they’ll be enrolled. Automatically into that sequence, and if you look at that, Obviously this is a demo account. But let’s say you’ve got a hundred leads right or 500 or a thousand leads And you’re just and rolling all those people in the same sequence. So, every 15 days you’re dripping on these people with real estate, Specific content, we’re building your brand or let’s say you launch a new article and you want people to know about it.
You go through in your CRM, create a new email, so come in here, say: Hey, create an email and go blast out an email to all of your contacts. Saying hey, I just shot a new article or I’ve got a new listing or I’m doing an open house or doing whatever and You’ve got endless content, And this is a really nice easy, free way to go through and brand yourself As you’re just getting started. Alright. So, anyway, guys, Hopefully you like some of these real estate marketing ideas for brand new agents.
If you have no money Just getting started, This is exactly what I would do if I’m just going and getting started. And yes, It sounds like it could sound like a little bit of work. Okay, but it sounds like maybe not the fastest process, but guys you know in five years, No matter what you do, you’re going to be five years older right. So if you go through – and you start right now – And you just get it done and just go start in five years – You’re not going to be looking back with regrets right in five years, You’re going to be looking back and look.
Oh man Look at that! That personal brand, like that business, that I built That’s going to Be able to serve me for years to come when I’m thirty thirty-five forty, You know all those different ages, cuz like you’ve, built that solid foundation And you’re, not just looking for the quick fix right. So, anyway, guys, Hopefully this article was helpful. If you guys are brand new here, make sure you subscribe.
I want you to article every single day how to generate more, leads, make more money and grow your business and also as As promised guys. The top comment so comment down below the top comment. I’r going to be giving out to my free, a Facebook Ads course, so It’s not free, but I will be giving you to my Facebook Ads course for free, so go ahead, comment down below. Let me know what you guys think. Let me know other topics that you guys be interested in learning more about And with that said guys thanks so much for reading, and I will see you all tomorrow –
Hey I’m actually trying out a different style of article, I’m going to be hopping on my computer and walking me through a sideshow that I’ve put together for you guys before. I do that real quick. I just wan na give a little background info on me. My name is jaime for those of you who are new to this blog, and I started my agency a year and a half ago I managed to score my did you see two six figures in nine months now? This is not to brag this, not to you know, look at me and in fact it really was in the cie.
I worked a ton, and I struggled a tunnel and I main struggle during those nine months was lead generation and signing clients. At the same time, I was relieved to see that other you know, agency owners and SME owners were struggling with the same thing. Maybe maybe they had an anything. You know that the best systems and process in place make a general results for their clients, like no one else, but their problem was signing clients and so doing those those nine months.
I pretty much tested every single variable possible and after months months of failure, I started to get really good results and quitting this. This very very you know the spool pipeline of leads and landing minutes on autopilot, to a point where I managed to sign clients and skill, my PC to that six-figure mark, not what I’m doing it. Some teaching others on YouTube completely for free the the outreach and sales part of build an agency which is really the biggest bottleneck.
I see for EDC owners out there, and so that’s enough about me. Let’s go ahead and hop on my computer, I’m going to be walking you through this slideshow okay. So here we are inside my computer. If you guys, probably you could see the setup that I’ve got going on here. I tried this out, but it’s hella clunky, so yeah, let’s get right into this into this, and let’s see how this plays out, so the best outreach method for SMA in 2020 updated improved and to the point.
Okay, you know this. This presentation, yeah and you’ll, soon realize it’s not going to be the cookie claw, cookie cutter approach to outreach. I’r not going to be saying you know this is a bad best outreach, I’m not going to be vouching for specific outreach method. It’s going to be a very systematic and scientific way of arriving at the best average method for you, and so that’s what I want you guys to keep in mind throughout this presentation.
Now I see as may here, but really it’s it’s. You know what I want to focus it on is for all agency owners out there. This applies to any service that you’re, offering whether that’s social media marketing, whether that’s you know copywriting whatever it is. This still applies to you. So if you’re selling anything online to clients, this applies to you, so let’s get right into it. First, you need to understand this.
This is not one best, there’s, no one best of which method in client outreach. There’s not once you know one best hours method for sales. There are only superior outreach methods, it really depends on a number of factors, and so these are the factors and the things that it depends on and that I’ve identified throughout my experience that you know choosing the best outreach method depends on and the choice of your Outreach method depends on, and so the first thing is your service.
Different services will require different sales processes. A for example. Your your service is a high ticket offer or item. For example, let’s put the example of you’re selling a very high tech course. You know, let’s just say you know, 5 to 10 K course to get that sale before that we put the sale. You, probably you know, you probably have the the prospect Habanera on a call and then because it’s going to call by a sales rep or you know, a height a bit closer and so yeah different services are were quite different sales forces, for example, if your service Is very, very low, tier a for example.
It could be. You know, social media management and you just start an hour and you charge in the four 400 to 500 dollars a month for to each plan. Then you know, for you know in that event, if you guys, if you have a for example, you have good case studies or you just have a very good personal brand or you’ve. You know, for example, you’ve conveyed enough social proof and, and just your your online standing is it’s good enough.
You might not even need a meeting right, so it really depends on the service. The second thing you depends on is the niche. Your prospects will hang out in different places depending on their niche, and they will respond and be attracted to different things. Number three is your personality. Different people are suited for different methods. One man’s strength is another man’s weakness. Okay, I understand that number four.
Is your location getting accustomed to the ways people expect to be reached out to in specific countries? This really applies if, if you’re, a pure service is bound by a geographical location right, if, for example like me, your your new, your services, Facebook ads and paid ads at forty compliance, then you can have clients all over the world and location. Is it’s no limit? There’s no limit to after the you know, it really doesn’t limit your outreach right, so yeah location is important and number five.
Your current available resources there’s quite important, and this is something that people don’t actually think about. Enough is how much money and time are you willing and able to invest in into it to still get results right because look if you get into this in a much more detail, but look if you’ve got a nine to five and and were you doing this, For time you trying to sort out your agency, but you don’t quite know it.
Don’t we have the time, but maybe you’ve got and you’ve got a better money that you can invest into it. Then you know complete different. How which method should be implemented right in this case? But if time is more abundant to you than money, then you probably have traded out at the start, because you just don’t have the money to invest in you know in in so force that can systemize that whole process right so yeah.
These are the five different factors and, by the end of this article, you’ll be able to self diagnose and choose what the best out, which method is for you, and so that’s that’s really. One of the you know the the very important things that I want. You guys to take away from this article is that by the end of this article, you can be able to diagnose yourself and really pinpoint the the average is that best to you, you’ll niche, your location, etc.
These factors that we spoke about here so last thing into it now your service, the first thing that you want to consider with your service. As I talk as I said here, is the price point. As I said, higher tier services will require more vetting and you will need to build more trust and authority. For example, something like online advertising will require strong as social processes. Then social, media management, because more resources will be allocated to the former one, and so more trust needs to be built.
This you know, especially true in my experience, for example, you know when I’ve you know at this point my my agency really just goes for, for you know the very clients right and so, with the spring clients. There’s there tends to be a lot more vetting right. There tends to be a lot more top man’s top management that needs to be voting in the decision said racks are so there needs to be a lot more vetting, and you know a lot of people will require to see specific things.
For example, past results, etc, etc. So the whole process becomes a lot, it becomes a lot more time-consuming and – and you need a high degree of expertise. But if you’re offering in your social media management and you’ve charged in 400 per month for your services, they’re not really going to suspect they’re. Not we can expect you to go to that length to convince them right and if they do to be honest, you might as well pass on them, because you know they don’t see the value if they can’t believe pay 400 a month for social media management, then The puppy and not a very healthy business – and you can’t won’t stay away from that, because there’s a ton of fish in the ocean right so yeah, that’s the price point, then.
The second thing is the nature of your service. This is something that a lot of people don’t talk about right. Your outreach process will be the first inside into your work by a prospect. 99.9 % of people forget this. You use this as an opportunity to show it off. In many cases, it is your chance to show your skill, for example, girlfriend copywriting email will be the best which method that that will see you.
It’s it’s an opportunity for you to showcase your product, your your service, for example. One of things that I do is when I do outreach. I incorporated a lot of article because I, like article, I think it is one of my strengths, although you may not think so, but you know we. I try to incorporate that, and especially because I think article I can be a lot more persuasive. They can actually see me they can see that you know they can see my face.
They can see my hand gestures, they can see by the way I carry myself, etc, etc. So what I’ve seen is that base to my strength. So we find what the nature of your service is and also find what what your strengths are and then use that use the outreach to play to advantage when they’re, making a decision whether to work with you’re. Not so that’s the service, the next thing is your niche. Now what you need to do is you need to understand their typical day.
Where are your prospects more likely to be? Where were they where they’re more likely to be hanging out and I’ve hold this for? For some of the the grammar stakes here, what I just want to get this out to you guys but yeah. You need to really figure out where they’re going to be hanging out, and we understand their day right, for example, if you’re, if you reached out to a dilution or to restaurant, and you calling them up and you hit them up by phone chances, are that’s not The best that’s not the best thing to do, because their typical day is talking to clients just a very, very busy, and you know, client facing day and so they’re.
You know the good before I run around the whole day, and so calling them is going to be an inconvenience for them, and so don’t do that. We understand what the typical day looks like for them and then understand where you can reach them best. Next is receptiveness and saturation. This very very important realize that your prospect receives a ton of outreach today, no matter how good yours is it’s of no use, if they don’t even open it or even worse, see it figure out the platform’s.
Were you prospectus going to be more receptive to you? Outreach, for example, as I said here, cold call in a clinic or sakoku in a Russian or a successful clinic. It’s not really a great deal, because it’s very client facing the run around a lot and it’s not the best idea and Instagram and Facebook. The aims are not a good idea for personal personal brands and influencers, for example, if, if you’re trying to reach out an influencer that has a big personal brand, for example, your wishes, its coaches and and and personal brands.
Instagram is probably not the best place to do that, simply because they probably get a ton of the ends and they’re just going to treat to a span. But if you get their email and send them an email, they’re probably going to check that out, because you know pretty much: every business person checks out their email and it’s not as situated as I said, Instagram DM I will be, and so that’s the niche now Number three: is your personality comfort? What are you most comfortable with? This does not necessarily mean taking the easy way out, but it really means playing To Your Strengths.
Now you know, I’m not saying don’t, don’t you know, don’t do this because you’re, not a you know, is doing easy way out right. What I’m saying here is see what you’re most comfortable from scratch see what your strengths or from scratch on page two, those okay, if you’re, for example, if you, if your killer, add writing emails, do that you know, probably, if you’ve a very, very kind of shy Or yours, not very good on camera, don’t do you know, don’t necessarily do as much article which try it out see how it you know how it performs.
It is not truly believe that we, you know we were very malleable right. We can. We can learn very quickly and we’ll poor mind something we can. You know really develop right as people, but when you’re starting just start out, you want to play to your strengths because that’s we’re going to minimize first of all, the learning curve and the time that you you take to get results, and so that’s the the first Thing that would say now.
The second thing is skills. If your communication skills are great, something like cold calling might be better suited for you, if you can right click copy messaging is the way in this I already covered in comfort. So number three is location. You win to understand the landscape. This only applies if your service service is bound by location, if it is understand the possible limitations you may face in your country and where people expect and do not expect nor want to be reached out to on and on which platforms.
For example, I know for a fact that and and there’s you know, you might find this a bit weird, but I know for a fact that the US LinkedIn they see a platform of you know. You know to start business relationships. They they’re much more open to new things, whereas with you know in the UK, for example, it requires a you know, Tom more, it’s more cold. You need to really build out the trust and you might need a bunch of it.
You know article audits, to reach you know to rehab them trust you, whereas you know the US, for example, they’re much more open and more willing to try anything some to jump on opportunities if it makes sense right. No one gets wants to get scammed right. So yeah understand the landscape of your tire of your country, for example. I know some countries that really just despise cold calling and for some you know for some of them, it’s not even loud, and so really just you know, take a look at at what what is seen is normal in your country too.
You know what is seen as as normal business interaction in the country and then you know apply those when you’re doing outreach. So that’s the first thing and second thing is the tone, understand the tone people use when doing business together, some countries or more to the point and aggressive works in other countries. It’s about establishing rapport, building trust and slowly breaking down walls.
You know this goes back to you to what I’m saying about you know the UK, the UK versus the the u.S. In the u.S. It can be. You know, business is done much more to the point, much more aggressive. You know every this. What I found from experience – I know Ireland so form from talking to a bunch of colleagues. You know everyone knows the everyone’s trying to look for a win-win, and everyone knows what they’re getting, and it’s just much more straight to the point.
Also they’re, not, as you know, that they’re much more open to talking about money fees, you know how much X is making etc X around so, whereas in the UK for example, you need to establish a lot more report. You know you need to kind of keep. Keep distances at first until they, you know you build that trust as well, and you slowly break down the walls and so that’s location and, lastly, available resources.
Number one scale: remember you’re, not you yourself, the flash you in the flash is not scalable based on a computer, though, or, and I always recommend, find the most suitable average method and then the niche, because, depending on time you have available. For example, you work in a 95 you’d be able to get results with specific methods that you would not with others. Let me explain this right if what I recommend you know when someone comes to me or even to my coaching students, what I recommend is first see what your see, what your current lifestyle is see, what your available resources are in terms of time in terms of Money in terms of really just analyze and diagnose your current lifestyle, if you’ve got a job, for example, and if you don’t really have much time to invest in in to actually go in the the agency.
But you still want to sign clients and still get results. But you actually have resources, then you really don’t want to pick a niche where you need to Coco. We need to visit. You know, businesses where you know businesses. Business owners expect you to meet in person, because that’s just not going to be able to to happen right because from 95 you’re locked in and so what I tell them is for example, if you, if you have very little time what you can do, is pick A niche that that is completely online right.
You don’t have to first of all meet with with clients. They don’t because they don’t have you know there. We have a physical location like e-commerce, businesses or clients that don’t you know, don’t need to be boots out on the phone, because that requires you picking up the phone and actually calling that’s, not scalable, whereas you know, if you pick ecommerce, you can actually automate, and I have a article on this.
You can check it out right here. You know with with with e-commerce, you can pretty much automate. You know you can automate the outreach by email or LinkedIn. You can build our sequences and you can pretty much plan the meetings on on autopilot and you can invest in some really good softwares that way, and so you don’t have to invest that much time into outreach and still get results right, and so it’s all about Diagnosing your lifestyle see what niches fit that lifestyle, so you can still get results right.
We we, you know, the last thing we want to do is sacrifice results, and so that’s why I always rock man. You know that diagnose your lifestyle and then pick the hours method that best suits you and then pick the niche that that suits that are which method it’s it’s completely backwards, but it works right it it’s the best way to do it because, as I said, I, Which is the biggest roadblock and the biggest bottleneck that as agency owners, and I saying agency owner yourself or if you, if you don’t have any change starting to you know you, you want to start out, you can have right and so, for example, if you’re working Full time and one of the few outreach methods that working full time and one of the few hours and methods that can usually get resource for you is school, calls it’s going to take one tool and your first client, whereas you could certainly automate link to messages And emails and land meetings on autopilot in a different niche with the most suitable hours.
What is LinkedIn Annie right, so that’s the scale and, lastly, the money. If you have money to start with, invest in software, that will automate a systemized route, which would be extremely revenue generated in tape and and time-saving for you yeah. It will cover this very, very important thing to keep in mind. So, as I said, what I recommend is to always determine your most suitable outreach method first and then pick a niche and service that you’re passionate about, in which you can close plans using that outreach effort and not sacrifice and results right.
The reason being out, which is the biggest bottleneck for ages most agency owners, if you can sort of sort this out from the start, will have much greater success and faster so guys. That is pretty much for that. That’s pretty much it for this presentation. I hope you guys like this tau. I hope this presentation was a value. I apologize for the little grammar mistakes that had in there but yeah. I just wanted to get this out as soon as I possibly could, because I I really truly believe that a lot of people are struggling with this right now and it can literally be solved by first of all self diagnosed in a u.
S. Person where you’re like And then working backwards right, seeing the the you know diagnosed in your lifestyle seem what average method best suits you and then picking your niche and the service, even that you want offer so guys. If you have any questions any comments, you want me to answer as well: leave them down below if you have any article ideas or already topic that you want me to cover, also leave them down below, and that would be it for this article.
Also guys, if you enjoyed this article like this article, it really helps our hopes of the blog helps out with the algorithm, and so I really really appreciate if you like this article also, if you like this content, to show much more after I’m putting out in The upcoming week, I’m actually uploading three times a week and so go ahead and subscribe to my blog. I always say this, but there’s a ton of bluff out there in the century of people telling you to do this.
To do that and giving you advice when they haven’t actually been through it and they haven’t actually gotten. You know amazing results. You know they may have a little. You know clinic restaurant or little dentist in their clients, but really they’re, not getting predictable, consistent results for their agency, and then we haven’t taken that ad agency to new heights. Oh my youtube blog, I’m sharing all my advice and everything.
I’ve learned throughout my journey completely for free and so go ahead and subscribe to that blog to my blog. If you want to check this out guys hope everything’s going well in your journey, keep at it and I’ll see you in the next article bye, you
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Each of these will help you increase your brand awareness, increase sales and increase your bottom line. I’r Coco, I built a profitable ecommerce store to six figures in just sixty seven days in an extremely competitive and oversaturated industry. Just last year, another one of my stores did over 12 K within the first 12 hours of launching, and I did that using the tactics.
I’r about to share with you. No luck, no hope all strategies that worked for me time and time again. That I know will also work for you. This is millennial money in business and we share the tools to help. You escape your nine-to-five with confidence every Monday, Wednesday and Friday. So do me a favor hit like and subscribe. It’s healthy algorithm to show our article to more people, and it gets us that much closer of hitting our goal of becoming the first woman led business blog with more than 1 million subscribers did you say so Bo? No anything else! Sorry about that interruption! Small business marketing 2020 tip number one.
Everyone talks about you needing to constantly post on social media. If you want to build your business and while that could be helpful, commenting on social media is way more effective. Why? Because when you’re, just posting posting posting you’re, relying on Instagram or whatever platform of your choice, we’re going to focus on Instagram for this conversation. But when you’re posting like that you’re hoping the platform will show your post to only 4 % of your followers.
And maybe your followers are actually interested in your brand, but also – maybe not so, maybe try this instead, instead of hoping your customers come to you, you need to go to them, find the places and pages on the platform that your ideal customer likes to frequent. They might be your competitors pages, they might be what I call social water coolers, where they post news and niche related content, think the shade room, if your ideal customer is a person of color or someone interested in hip-hop and urban culture or think trend mood.
If your ideal customer is into makeup or country music daily for country lovers, definitely made up that last one don’t know anything about country, but if you need help creating your customer, avatar just click the link to this article. This is where I go. Super in-depth on the topic and it’s extremely useful, but you find these pages, you see posts, you think your ideal customer would respond to and you hop in the comment section and respond to those people.
They will click your name to see who’s responding to them, because that typically doesn’t happen and think back anytime. You’ve left a comment on a public forum. If anyone liked your comment or responded, that is a notification that you saw in your Activity Feed and you definitely went to check out who that person was so if people see but you’ve already, given them something of value, whether it’s liking their comment or are responding To their comment thoughtfully and not spammy you’re, actually triggering a psychological need for this person to reciprocate what yup we read a whole lot around these parts, breathe honey books, meanie but sure so next time, you’re logged into your business Instagram account don’t just scroll past or Doubletap interesting content hop in the comments and get social on social media and it’ll pay off in brand awareness, which of course, is the first step in getting your customers through the know, like trust, funnel know, like trust funnel, like that tip, you subscribe yet we’re just Warming up now, just warming up small business marketing 2020 tip number two post, let’s pay more, you got excited, I suppose, less hot.
No, both less pay more sis. Now I actually think this is going to save you money and make you more money, while also saving you time, because you could always make more money, but she can never make more time, except with this tip. Now, I’m kind of going to be contradicting what I’ve taught you in the past. So as you know, every social media marketing guru tells you content, content, content, content content.
You got ta get out there, ain’t just dish out content, just get it out there, and it’s like. I actually decided to take a six months break from social media and I’m going to talk about how that affected. My branded business in one of my next articles, but during this time, is when I discovered this post, less pay more strategy, so, like I just stated, Facebook organic Reach is dead and instagrams organic reach keeps getting throttled.
Why? Because each of these platforms are businesses that want you to spend money to connect with people that might want to give you money. So, instead of trying to beat the algorithm – maybe let’s just approach this – like you – would any other tool necessary for your business’s growth and put a budget behind your post strategy, so lil disclosure – I have probably a dozen social media pages for businesses.
So while I wasn’t posting on my personal account, I did have time to experiment with these accounts and instead of posting, several okay post throughout the day, which can irritate your followers and become spammy real, quick. We move to only posting one or two posts a day and I know you’re thinking, but what about the algorithm? How will anyone ever find my business just put five ten dollars: Facebook ads behind your posts that force it into your followers feeds or even better target? Your ideal customer just check out my results on a single boosted post to see what it can do for you almost 300 likes more than a hundred saves 42 follows all female all around the target age of my ideal customer and all of them interested in my Specific niche: how much did this cost me? Five dollars? 81 cents? Most businesses don’t get that kind of action in a single day with a single post organically, because the platform doesn’t want you to now stash.
So it takes an average of 30 minutes to an hour and a half to formulate an ID post. So if you go from posting six posts a day and spending about four hours, doing it to only spending thirty minutes on a single post in a day, if not worth your five dollars like we got to start thinking smart here, sis. How much is your time worth five dollars? One post thirty minutes or four hours, six posts and free one post is the answer in five dollars.
However much you make as long as it’s more than a dollar and 25 cents an hour, it is worth it to save your time, post, less and pay it even more and yes, there’s a difference between simply boosting a post and getting on a desktop and going To Facebook’s ad platform and getting super targeted and all that stuff, all of these are really effective, but these are the results I got by just doing the most basic boosting of the post, which is super beginner, friendly and a great way to introduce yourself to Facebook.
Ads, that’s my post, less a more strategy that I haven’t heard a single other marketing Pro share. Oh did I already subscribe here you’re going to make me beg you’re going to make me, but how about this? Let’s drop a money, bag, emoji or a dollar sign in the comments section, if you’re getting any value from what I’m sharing, it really helps. My article gets shown to more people that might need to hear what I have to say and growing this blog to 1 million subs is the only New Year’s resolution, the only business goal, the only focus my team has for 2020.
Why representation? How are there dozens, if not hundreds of guys with business blogs on YouTube with half a million a million plus subscribers, and there isn’t a single blog for women and business and money passing level, not a single one? Yes, I’ve said this before and I plan on saying in every article until we hit our goal so right with my sister’s, don’t know about you, but there are a bunch of little girls out there.
I have a goddaughter. I have a bunch of me since I’m one of seven kids, but if they don’t see themselves represented on this platform, how are they going to know that this is a real, tangible possibility? It’s super important on the dollars and cents. It’s on us to show them. What is possible baby it subscribe and let’s get to tip three which helped me launch one of my businesses to over 12 K in the first 12 hours and help me reek in over a quarter of a million dollars in just a few months just last year.
That marketing strategy, no one is talking about – is the small business marketing 2020 tip 3. That continues to make me a bunch of money, start a hyper specific blue burnished. Just so you don’t think I have an unfair advantage because of my news and media background check out what these two entrepreneurs in Marisa Ramirez article, who is a really great youtuber to sub to if you’re, going to learn about making money, and I’m sure you are So check around which market to someone’s email list because of our common on YouTube.
We generated over six figures in four hours, but in this article this couple talks about making six figures in four hours, with only 200 subs selling insurance. They talk about getting speaking engagements now: they’re traveling the world living by their own rules all because they launched a hyper specific uber. Nice YouTube blog. Yes, I can talk about my success here, but I want you to hear from regular everyday people that decided to do this and their business blew up because of it.
In my last article, I discussed how much YouTube paid me for a article that hit 1 million views, and I talked about the fact that I’ve never really. I mean up until now, focused on growing my youtube blog. I’ve only ever used this platform for its long tail marketing opportunities, knowing that when you search for something on Google, because Google owns YouTube and places article results of Bob ranked sites, this is a way for you to beat every last one of your competitors that have Been building up their site SEO for years, so if you were to search how to start a hair extensions business, even though I had only launched my hair extensions business around the start of last year, I beat all of my competitors by showing up, as the first Article in those intent-based search results.
You could search right now, I’m still number one. You can do the same for yourself. So if you’re going to do this, you just have to stay in your lane. Stay focused on your business and talking about those topics, your blog should be very strictly business focus and should answer questions and offer solutions to potential customers. You really can’t worry about views because not about getting a million views that have nothing to do with what you’re.
Actually, selling and people that aren’t interested in what you’re offering when you can get 1000 views from people that are actually searching for you and what your brand has to bring to the table so with YouTube. They now know you a little more. They, like you a little more no way. Okay and a great thing about this – is that your articles live on YouTube forever and will remain in search results forever, as well as long as you provide that value.
You only have to post the article once and you’ll continue getting paid from it for years. If you want to dive even deeper on the subject. Of course, I have even more YouTube articles coming, but you can also join my Alive monthly business coaching. It happens in my private CEO society, Facebook group and it’s literally only $ 5 a month right now for the first handful of people to join so hit the link in the description, and it’s next topic it’s about to have some of us in our feelings.
We’re talking credit, how you can fix it and a mistake. I made following the advice of literally every credit with your expert out there that cost me a 100 point drop in a single day. Yup hit subscribe and the notification bell to make sure you don’t miss this. You can’t afford to
It is imperative. I’r Darlene mrs. Mehta and we’re going to introduce you to your renewal options like GoDaddy and share some tips to avoid accidental domain expiration. When you register a domain name, you decide the term or how long you want to maintain registration.
This could be anywhere from one to ten years now, when this time is up, you can pay a renewal fee to retain the registration or it expires when your domain name expires. It’ll take some time before it’s released back to its registry and made available to the public again yeah, your domain name can be recycled. If you fail to renew the registration, while you can manually renew your domain, one great way to avoid accidental expiration is to enable Auto renew you can do this from your domain settings page when Auto renew is enabled for your domain the day it expires.
Our system will automatically attempt to charge the payment method on file for that domain. If automatic renewal fails, let’s say, for example, if the credit card on file is expired, we send an email that notifies the expiration and then we park the domain. A park domain displays a temporary webpage when someone visits the domain in their web browser. This process is also used for domains that have been set to manually renew.
So if you don’t manually renew your domain by the expiration date, we notify you via email and park. Your domain, one very important point, is that all of these notifications are sent via email. Godaddy sends all of your domain, expiration notifications to the email associated with your account. That’s why it’s crucial that your email associated with the account is not only accurate but also one that you check all the time when important account contact information is inaccurate.
We have no way to get you important information or updates like domain names or other product expirations. If you haven’t checked it in a while, maybe it’s a good idea to take a peek. Another thing to be aware of is unsubscribing from GoDaddy emails. If you wish to unsubscribe from some of our lists, you won’t hurt our feelings. However, if you still have products make sure you select which specific types of emails you don’t want to receive, but don’t select all anytime you unsubscribe from receiving GoDaddy emails.
Spam laws requires two immediately stop sending you an email. So if you unsubscribe from all GoDaddy emails, this means that we can’t send you any important account related information like domain names or other product expirations. If you want to safeguard your domain name, setting up Auto renew is a no-brainer and keep in mind. Our expiration notifications are only as good as the email address we have on file so be sure.
Godaddy always has the best one to reach you at thanks for reading