Tag: jordan platten

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Best SMMA Outreach Method in 2020 – Step by Step Training [beginner friendly]

Hey I’m actually trying out a different style of article, I’m going to be hopping on my computer and walking me through a sideshow that I’ve put together for you guys before. I do that real quick. I just wan na give a little background info on me. My name is jaime for those of you who are new to this blog, and I started my agency a year and a half ago I managed to score my did you see two six figures in nine months now? This is not to brag this, not to you know, look at me and in fact it really was in the cie.

I worked a ton, and I struggled a tunnel and I main struggle during those nine months was lead generation and signing clients. At the same time, I was relieved to see that other you know, agency owners and SME owners were struggling with the same thing. Maybe maybe they had an anything. You know that the best systems and process in place make a general results for their clients, like no one else, but their problem was signing clients and so doing those those nine months.

I pretty much tested every single variable possible and after months months of failure, I started to get really good results and quitting this. This very very you know the spool pipeline of leads and landing minutes on autopilot, to a point where I managed to sign clients and skill, my PC to that six-figure mark, not what I’m doing it. Some teaching others on YouTube completely for free the the outreach and sales part of build an agency which is really the biggest bottleneck.

I see for EDC owners out there, and so that’s enough about me. Let’s go ahead and hop on my computer, I’m going to be walking you through this slideshow okay. So here we are inside my computer. If you guys, probably you could see the setup that I’ve got going on here. I tried this out, but it’s hella clunky, so yeah, let’s get right into this into this, and let’s see how this plays out, so the best outreach method for SMA in 2020 updated improved and to the point.

Okay, you know this. This presentation, yeah and you’ll, soon realize it’s not going to be the cookie claw, cookie cutter approach to outreach. I’r not going to be saying you know this is a bad best outreach, I’m not going to be vouching for specific outreach method. It’s going to be a very systematic and scientific way of arriving at the best average method for you, and so that’s what I want you guys to keep in mind throughout this presentation.

Now I see as may here, but really it’s it’s. You know what I want to focus it on is for all agency owners out there. This applies to any service that you’re, offering whether that’s social media marketing, whether that’s you know copywriting whatever it is. This still applies to you. So if you’re selling anything online to clients, this applies to you, so let’s get right into it. First, you need to understand this.

This is not one best, there’s, no one best of which method in client outreach. There’s not once you know one best hours method for sales. There are only superior outreach methods, it really depends on a number of factors, and so these are the factors and the things that it depends on and that I’ve identified throughout my experience that you know choosing the best outreach method depends on and the choice of your Outreach method depends on, and so the first thing is your service.

Different services will require different sales processes. A for example. Your your service is a high ticket offer or item. For example, let’s put the example of you’re selling a very high tech course. You know, let’s just say you know, 5 to 10 K course to get that sale before that we put the sale. You, probably you know, you probably have the the prospect Habanera on a call and then because it’s going to call by a sales rep or you know, a height a bit closer and so yeah different services are were quite different sales forces, for example, if your service Is very, very low, tier a for example.

It could be. You know, social media management and you just start an hour and you charge in the four 400 to 500 dollars a month for to each plan. Then you know, for you know in that event, if you guys, if you have a for example, you have good case studies or you just have a very good personal brand or you’ve. You know, for example, you’ve conveyed enough social proof and, and just your your online standing is it’s good enough.

You might not even need a meeting right, so it really depends on the service. The second thing you depends on is the niche. Your prospects will hang out in different places depending on their niche, and they will respond and be attracted to different things. Number three is your personality. Different people are suited for different methods. One man’s strength is another man’s weakness. Okay, I understand that number four.

Is your location getting accustomed to the ways people expect to be reached out to in specific countries? This really applies if, if you’re, a pure service is bound by a geographical location right, if, for example like me, your your new, your services, Facebook ads and paid ads at forty compliance, then you can have clients all over the world and location. Is it’s no limit? There’s no limit to after the you know, it really doesn’t limit your outreach right, so yeah location is important and number five.

Your current available resources there’s quite important, and this is something that people don’t actually think about. Enough is how much money and time are you willing and able to invest in into it to still get results right because look if you get into this in a much more detail, but look if you’ve got a nine to five and and were you doing this, For time you trying to sort out your agency, but you don’t quite know it.

Don’t we have the time, but maybe you’ve got and you’ve got a better money that you can invest into it. Then you know complete different. How which method should be implemented right in this case? But if time is more abundant to you than money, then you probably have traded out at the start, because you just don’t have the money to invest in you know in in so force that can systemize that whole process right so yeah.

These are the five different factors and, by the end of this article, you’ll be able to self diagnose and choose what the best out, which method is for you, and so that’s that’s really. One of the you know the the very important things that I want. You guys to take away from this article is that by the end of this article, you can be able to diagnose yourself and really pinpoint the the average is that best to you, you’ll niche, your location, etc.

These factors that we spoke about here so last thing into it now your service, the first thing that you want to consider with your service. As I talk as I said here, is the price point. As I said, higher tier services will require more vetting and you will need to build more trust and authority. For example, something like online advertising will require strong as social processes. Then social, media management, because more resources will be allocated to the former one, and so more trust needs to be built.

This you know, especially true in my experience, for example, you know when I’ve you know at this point my my agency really just goes for, for you know the very clients right and so, with the spring clients. There’s there tends to be a lot more vetting right. There tends to be a lot more top man’s top management that needs to be voting in the decision said racks are so there needs to be a lot more vetting, and you know a lot of people will require to see specific things.

For example, past results, etc, etc. So the whole process becomes a lot, it becomes a lot more time-consuming and – and you need a high degree of expertise. But if you’re offering in your social media management and you’ve charged in 400 per month for your services, they’re not really going to suspect they’re. Not we can expect you to go to that length to convince them right and if they do to be honest, you might as well pass on them, because you know they don’t see the value if they can’t believe pay 400 a month for social media management, then The puppy and not a very healthy business – and you can’t won’t stay away from that, because there’s a ton of fish in the ocean right so yeah, that’s the price point, then.

The second thing is the nature of your service. This is something that a lot of people don’t talk about right. Your outreach process will be the first inside into your work by a prospect. 99.9 % of people forget this. You use this as an opportunity to show it off. In many cases, it is your chance to show your skill, for example, girlfriend copywriting email will be the best which method that that will see you.

It’s it’s an opportunity for you to showcase your product, your your service, for example. One of things that I do is when I do outreach. I incorporated a lot of article because I, like article, I think it is one of my strengths, although you may not think so, but you know we. I try to incorporate that, and especially because I think article I can be a lot more persuasive. They can actually see me they can see that you know they can see my face.

They can see my hand gestures, they can see by the way I carry myself, etc, etc. So what I’ve seen is that base to my strength. So we find what the nature of your service is and also find what what your strengths are and then use that use the outreach to play to advantage when they’re, making a decision whether to work with you’re. Not so that’s the service, the next thing is your niche. Now what you need to do is you need to understand their typical day.

Where are your prospects more likely to be? Where were they where they’re more likely to be hanging out and I’ve hold this for? For some of the the grammar stakes here, what I just want to get this out to you guys but yeah. You need to really figure out where they’re going to be hanging out, and we understand their day right, for example, if you’re, if you reached out to a dilution or to restaurant, and you calling them up and you hit them up by phone chances, are that’s not The best that’s not the best thing to do, because their typical day is talking to clients just a very, very busy, and you know, client facing day and so they’re.

You know the good before I run around the whole day, and so calling them is going to be an inconvenience for them, and so don’t do that. We understand what the typical day looks like for them and then understand where you can reach them best. Next is receptiveness and saturation. This very very important realize that your prospect receives a ton of outreach today, no matter how good yours is it’s of no use, if they don’t even open it or even worse, see it figure out the platform’s.

Were you prospectus going to be more receptive to you? Outreach, for example, as I said here, cold call in a clinic or sakoku in a Russian or a successful clinic. It’s not really a great deal, because it’s very client facing the run around a lot and it’s not the best idea and Instagram and Facebook. The aims are not a good idea for personal personal brands and influencers, for example, if, if you’re trying to reach out an influencer that has a big personal brand, for example, your wishes, its coaches and and and personal brands.

Instagram is probably not the best place to do that, simply because they probably get a ton of the ends and they’re just going to treat to a span. But if you get their email and send them an email, they’re probably going to check that out, because you know pretty much: every business person checks out their email and it’s not as situated as I said, Instagram DM I will be, and so that’s the niche now Number three: is your personality comfort? What are you most comfortable with? This does not necessarily mean taking the easy way out, but it really means playing To Your Strengths.

Now you know, I’m not saying don’t, don’t you know, don’t do this because you’re, not a you know, is doing easy way out right. What I’m saying here is see what you’re most comfortable from scratch see what your strengths or from scratch on page two, those okay, if you’re, for example, if you, if your killer, add writing emails, do that you know, probably, if you’ve a very, very kind of shy Or yours, not very good on camera, don’t do you know, don’t necessarily do as much article which try it out see how it you know how it performs.

It is not truly believe that we, you know we were very malleable right. We can. We can learn very quickly and we’ll poor mind something we can. You know really develop right as people, but when you’re starting just start out, you want to play to your strengths because that’s we’re going to minimize first of all, the learning curve and the time that you you take to get results, and so that’s the the first Thing that would say now.

The second thing is skills. If your communication skills are great, something like cold calling might be better suited for you, if you can right click copy messaging is the way in this I already covered in comfort. So number three is location. You win to understand the landscape. This only applies if your service service is bound by location, if it is understand the possible limitations you may face in your country and where people expect and do not expect nor want to be reached out to on and on which platforms.

For example, I know for a fact that and and there’s you know, you might find this a bit weird, but I know for a fact that the US LinkedIn they see a platform of you know. You know to start business relationships. They they’re much more open to new things, whereas with you know in the UK, for example, it requires a you know, Tom more, it’s more cold. You need to really build out the trust and you might need a bunch of it.

You know article audits, to reach you know to rehab them trust you, whereas you know the US, for example, they’re much more open and more willing to try anything some to jump on opportunities if it makes sense right. No one gets wants to get scammed right. So yeah understand the landscape of your tire of your country, for example. I know some countries that really just despise cold calling and for some you know for some of them, it’s not even loud, and so really just you know, take a look at at what what is seen is normal in your country too.

You know what is seen as as normal business interaction in the country and then you know apply those when you’re doing outreach. So that’s the first thing and second thing is the tone, understand the tone people use when doing business together, some countries or more to the point and aggressive works in other countries. It’s about establishing rapport, building trust and slowly breaking down walls.

You know this goes back to you to what I’m saying about you know the UK, the UK versus the the u.S. In the u.S. It can be. You know, business is done much more to the point, much more aggressive. You know every this. What I found from experience – I know Ireland so form from talking to a bunch of colleagues. You know everyone knows the everyone’s trying to look for a win-win, and everyone knows what they’re getting, and it’s just much more straight to the point.

Also they’re, not, as you know, that they’re much more open to talking about money fees, you know how much X is making etc X around so, whereas in the UK for example, you need to establish a lot more report. You know you need to kind of keep. Keep distances at first until they, you know you build that trust as well, and you slowly break down the walls and so that’s location and, lastly, available resources.

Number one scale: remember you’re, not you yourself, the flash you in the flash is not scalable based on a computer, though, or, and I always recommend, find the most suitable average method and then the niche, because, depending on time you have available. For example, you work in a 95 you’d be able to get results with specific methods that you would not with others. Let me explain this right if what I recommend you know when someone comes to me or even to my coaching students, what I recommend is first see what your see, what your current lifestyle is see, what your available resources are in terms of time in terms of Money in terms of really just analyze and diagnose your current lifestyle, if you’ve got a job, for example, and if you don’t really have much time to invest in in to actually go in the the agency.

But you still want to sign clients and still get results. But you actually have resources, then you really don’t want to pick a niche where you need to Coco. We need to visit. You know, businesses where you know businesses. Business owners expect you to meet in person, because that’s just not going to be able to to happen right because from 95 you’re locked in and so what I tell them is for example, if you, if you have very little time what you can do, is pick A niche that that is completely online right.

You don’t have to first of all meet with with clients. They don’t because they don’t have you know there. We have a physical location like e-commerce, businesses or clients that don’t you know, don’t need to be boots out on the phone, because that requires you picking up the phone and actually calling that’s, not scalable, whereas you know, if you pick ecommerce, you can actually automate, and I have a article on this.

You can check it out right here. You know with with with e-commerce, you can pretty much automate. You know you can automate the outreach by email or LinkedIn. You can build our sequences and you can pretty much plan the meetings on on autopilot and you can invest in some really good softwares that way, and so you don’t have to invest that much time into outreach and still get results right, and so it’s all about Diagnosing your lifestyle see what niches fit that lifestyle, so you can still get results right.

We we, you know, the last thing we want to do is sacrifice results, and so that’s why I always rock man. You know that diagnose your lifestyle and then pick the hours method that best suits you and then pick the niche that that suits that are which method it’s it’s completely backwards, but it works right it it’s the best way to do it because, as I said, I, Which is the biggest roadblock and the biggest bottleneck that as agency owners, and I saying agency owner yourself or if you, if you don’t have any change starting to you know you, you want to start out, you can have right and so, for example, if you’re working Full time and one of the few outreach methods that working full time and one of the few hours and methods that can usually get resource for you is school, calls it’s going to take one tool and your first client, whereas you could certainly automate link to messages And emails and land meetings on autopilot in a different niche with the most suitable hours.

What is LinkedIn Annie right, so that’s the scale and, lastly, the money. If you have money to start with, invest in software, that will automate a systemized route, which would be extremely revenue generated in tape and and time-saving for you yeah. It will cover this very, very important thing to keep in mind. So, as I said, what I recommend is to always determine your most suitable outreach method first and then pick a niche and service that you’re passionate about, in which you can close plans using that outreach effort and not sacrifice and results right.

The reason being out, which is the biggest bottleneck for ages most agency owners, if you can sort of sort this out from the start, will have much greater success and faster so guys. That is pretty much for that. That’s pretty much it for this presentation. I hope you guys like this tau. I hope this presentation was a value. I apologize for the little grammar mistakes that had in there but yeah. I just wanted to get this out as soon as I possibly could, because I I really truly believe that a lot of people are struggling with this right now and it can literally be solved by first of all self diagnosed in a u.

S. Person where you’re like And then working backwards right, seeing the the you know diagnosed in your lifestyle seem what average method best suits you and then picking your niche and the service, even that you want offer so guys. If you have any questions any comments, you want me to answer as well: leave them down below if you have any article ideas or already topic that you want me to cover, also leave them down below, and that would be it for this article.

Also guys, if you enjoyed this article like this article, it really helps our hopes of the blog helps out with the algorithm, and so I really really appreciate if you like this article also, if you like this content, to show much more after I’m putting out in The upcoming week, I’m actually uploading three times a week and so go ahead and subscribe to my blog. I always say this, but there’s a ton of bluff out there in the century of people telling you to do this.

To do that and giving you advice when they haven’t actually been through it and they haven’t actually gotten. You know amazing results. You know they may have a little. You know clinic restaurant or little dentist in their clients, but really they’re, not getting predictable, consistent results for their agency, and then we haven’t taken that ad agency to new heights. Oh my youtube blog, I’m sharing all my advice and everything.

I’ve learned throughout my journey completely for free and so go ahead and subscribe to that blog to my blog. If you want to check this out guys hope everything’s going well in your journey, keep at it and I’ll see you in the next article bye, you

A 2019 traffic generation tool >> Traffic Trapper 2.0

 

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Is SMMA Dead in 2020? – Should you start a Social Media Marketing Agency 2020? (the painful truth)

I’ve been getting quite a lot lately from SMA and agency owners, especially over on my tech-talk. By the way, if you guys are not following me, there go ahead and do that and I put out a ton of content there. But that is one question that I’ve been getting consistently and I’ve also been seen, and a lot of people asked that exact same question this article.

What I want to do is hop on my computer and actually go through the data with you and give you my personal opinion on the topic on whether estimate is dead in 2020 little info on me for those of you who are new to this blog, my Name is jaime, and I started my agency journey a year and half ago and managed to score my just the six figures, nine months into their journey. Now, what I’m doing is I’m teaching other agency and SME owners this sales and outreach part of building an agency landing more meetings, sign, more clients and scanning their agency.

So without further ado, let’s hop on my computer and dive into the data and see whether SMA is actually that in 2020, this articles going to be very, very juicy and the answers probably going to surprise you so you’re not going to want to miss it. Let’s get right into it, so here we are inside my computer and let’s get right into it, it’s SMA dead in 2020. I’m really going to be revealing everything inside this sideshow on them.

I’m normally going to be giving you the data, but I’m also going to be giving you complete advice that stems from my personal experience, as well as some examples, as well as some examples of current plan. Communication literally showing you some of the emails that I’ve had with the prospect I just to illustrate a point but yeah it’s going to be real real juicy and let’s get right into it that Sesame that in 2020, okay, so here, is really the common belief that A lot of people share in the space I’ve had a lot of people thinking about getting into us-made.

There are a lot of people thinking about build an agency or currently having and honestly this always happens when in the turn of the year – and this almost happens, what what is with you know, dropship and Shopify affiliate marketing. Your people really start to question whether you know there’s this gold rush, whether it still was black, bull or or as lucrative as it was last year, and so there’s always this this common misconception, this common myth, which is so many people are getting into as may, Is that even possible to get results now? Is it impossible to suck to have success, knowing the the massive saturation that there is in the market, and so let’s actually take a look at the data because you know the thing about me is I’m very analytical guy and I don’t just like to throw away Any sentence or any belief around I actually, you know like to dive right right into data and to really see whether it makes sense and to see whether what a lot of people were saying has good backing and good ground and that actually has grounds to kind Of have that bleep right so yeah I actually took a look at a you know basis, some very, very simple, Google Trends as a fact that a lot a lot more people searching for social media marketing agency – and you know you might think that Google Trends is – Is the very very simple thing, but it it’s actually a very great indication of you know, obviously, trends and and just a search volume on the the interest that there is for specific thing and so here with web searches.

We can see that you know there’s this. A massive, a growing trend when it comes to SME, the the funny thing is and I’ll explain my my prediction or on this, though the funny thing is: if we take a look at a youtube search, it’s actually down quite a bit, as we can see here In comparison to at 2017 2018, which is really one when ty Lopez really started, you know going brain were very very hard on on his social media marketing agency course.

We advertise in that a ton but yeah, as we can see here, with YouTube search, section, dropped off quite a bit, which is which is quite interesting graphs. What I also went ahead and did is that compared it to dropship images, which is my opinion, the closest financial vehicle competitor. If it, if you will and as we can see here, drop shipping, it’s tough to see because in my opinion, has made sort of mod is a much better financial vehicle than than drop shipping.

For a number of reasons which I’ll probably cover in in upcoming articles. But yeah I mean drop shipping, just knocks it out of the park when it comes to to growth in comparison to a sum a which you know there’s a bit of gold right here, but we can see that drop shipping is just massive mass growth over the Past you know four or five years listen. Why was interesting for me to see that YouTube search was a lot lower than web search is because the thing about web search is a it’s morphin.

Indication of what you’re looking for rights also counts for a lot of businesses that are looking for social media marketing agency. That might be searched in that turn, to see what agencies ranked when, when you, google search that, and so it’s not just an indication of the people that are getting into the space, but also it. You know there’s a very high probability that it’s also an indication of the people that are looking for a so from your marketing agency, and so that’s one things that I wanted to keep in mind.

And for me, and the the thing about this is not it’s not back with. You know data, but this just my personal opinion. I let me know what you guys think of this hypothesis, but when it comes to YouTube surgit and when it comes to YouTube, I feel, like a lot of people, go on YouTube to learn about a specific topic right. If you look if you’re looking for social media marketing agency or if you’re, looking for s and may or if you’re looking for a dropship in it’s, not because you’re looking for an agency to come in and run your advertising, it’s more because you you’re looking to Learn about a specific topic: there’s you know tons of tutorials on financial vehicles when it comes to.

You know YouTube right, and so, in my opinion, and at this, my personal hypothesis, when it comes to youtube search this – or these are people that are actually looking to get into it, to learn how to do it, whereas a web search is actually more of an Indication of the people that are looking for agencies on the web to come in and run throughout advertising, so keep that in mind. But what I want to do is you know to play very safe.

We can assume that yes, SMA is growing a lot, and you can see this with also the the number of of gurus that have come up in this space and and just you know doing a very quick, a youtube search. You see that a lot of a lot more people, including myself or putting out articles around the, are on the topic, and that’s that’s also a good indication of that fact. You know if you take a look at it at you know.

If you go four years back and you take a look at the Shopify, add drop swing, content that was on YouTube. It was very limited, whereas you know now, if you go on YouTube, you know everyone and their mother is is doing. You know articles on on drop shipping on Shopify. You know that whole niche right, so that’s also a good indication, but yeah please play save what I’m going to do some consume. That SMA is having an exponential growth like we can see in this graph, but what I want you guys to question is or the people getting into it, even the relevant at the relevant data, and this where I see a lot of people, you know they almost Get blinded by just looking at one side of the equation, which is not even the most relevant side of the equation.

But they just take a look at that that side of the equation. And then they just kind of assume that it’s too saturated right. But nor the only side of the equation: that’s where, when you that’s, when you guys to keep in mind, it’s actually a matter of operand map, and especially this especially true, you know in a b2b service right, there’s always a buyer there’s always a seller and the Other side of the equation, all the businesses that are in need and desperate for social media marketing, because nowadays, even more businesses are aware that digital marketing is the fastest most trackable, most tangible, most profitable way of going visit.

Only or more business aware that these are marketing is the way to go to grow a business. You know fast and profitably, but here’s a little stat on the number of new businesses opening up each year right. So, as we can see here over six hundred and twenty seven thousand new businesses open each year, so that’s that’s what a lot of businesses right! You have to keep in mind that I’m just throw some numbers around is for every twenty thousand people.

You know going into Western me and learning about us with familiar marking that start an agency which, to be honest, is it’s a huge number. The thing you know the reason why you think it’s a lot more people’s because it almost increase the secret chamber, a chamber effect where everything you’re, seeing on a consistent basis, it’s as some a because that’s that’s! We the only continue, consume right so II quiz this.

This chamber effect almost but yeah if, for 20,000, a for every 20,000 people that are getting into SMA each year, six hundred twenty seven thousand new businesses open up. Then you know you can kind of see how how that balance is out right, there’s still massive opportunity right. So that’s what that’s the the the person that we need to keep in mind on the other side of equation. The the client-side – and the second thing that I wanted to keep in mind, is that the growth of shop five – and this you know especially important if you go into the the e-commerce niche which is or which is also my niche.

So I just wan na you know, throw some numbers past you at to illustrate just the the incredible incredible growth of Shopify in in the past few years. So, from 2013 to 2006, 16 revenue from merchant services increased from 20 to 50 percent, which is quite a lot again, but from 2018 to 2019 the number of sulphite paying customers grew 55 percent from the previous year. That is an absolutely absurd.

Number of new businesses join me shortly. Okay, you know, there’s there’s very, very few businesses that are seeing this tremendous tremendous work. This illustrates just the number number of new e-commerce businesses opening up. I store every single year right and it doesn’t seem like that. Growth is slowing down anytime soon. So that’s the second thing this. The third thing is Shopify plus, so that’s kind of the rather higher at your service, 126 percent year-over-year average growth.

That is a huge, huge number yeah. That’s the third thing and the for thang financial report, total revenue and q1 of 2019 was three hundred and twenty point five million dollars. A fifty percent increase from 2018 q1 is a massive increase, there’s very, very few businesses that are seeing this type of growth online. So yeah, that’s the growth of Shopify, just to illustrate the huge growth that ecommerce that the e-commerce landscape, which is really the future, and it’s not even the futures, is already it’s the present it’s it’s over here, but it keeps on growing and there’s no sign of It slowing down data is clear, there’s more than enough to go wrong, but here’s really my opinion on the topic right.

You know, aside from the data without you know, without even looking at the data here. In my opinion, you shouldn’t even look at the data. Instead, focus on this just be better: okay, when the barrier to entry for financial vehicles load and people flock to it, this of gold rush. What this means is that many people think they’re going to hit the jackpot without putting in the work. This happens for every single financial vehicle you squeeze this.

This fight will affect where people start seeing, you know more people getting results, and so they think they can kind of duplicate that and so more people get into it, and so it just creates this viable fact that it gets bigger and bigger and and there’s eventually More and more people creating this gold rush moving right and this gold rush mentality – and you know this has happened with with drop shipping with Shopify and it’s going to happen with SMA, which is just behind drop shipping, but it just started.

I mean it will only get bigger okay, so the gold rush mentality hasn’t really caught into a semi while yet but in 2020. I think it’s going to be massive. There’s going to be a lot of people coming up with clear results. Online and people can see this and they’re going to flock to it like crazy and so that go rushing tide is created, and so all you have to do is outwork them up something better than them.

Even if it’s just a slight edge, I feel good. The numbers don’t matter and you might think well, that’s that’s just way too competitive like I’m not getting into business to you know, compete with with all the people. What you have to realize is you know, you’re going to go up against these people right, I’m consistently going up and I’ll be showing you some examples of this, but I’m going to sit on a daily basis.

I’m consistently going up against other agencies right there’s, especially if you’re going for the bigger clients, like the bigger clients, get approached by so many agencies. Just this week I signed you know I’m about to sign a contract with a client thanking me. I think it’s five months, and you know that it came down to the session between this, this other agency and my agency, and they want with us the screenshot off of this are right here on the screen.

This is not to brag okay. This is me, just you know, illustrating that there is, it is a competitive environment. Business is competitive, you have to you, know, you’re going to be going up against people and just have to be better than you know your your your system to have to be. You know more effective, more efficient, your your processes have to be tighter. Your your team has to be better and you just have to be.

You know the battery to win those big contracts and we have success. Okay, you know here’s the thing you can still have decent success. You can definitely get six figures without you know, being the best and just never one right, but once you know once you wanted to take things to the next level, one once you you’re really wanting to design those big lines, you’re going to have to be better Than probably what I would recommend is have this mentality right from the start, and it’s going to serve you so well, because you don’t have to look at the data you’re not looking sideways.

I have to see what other people are doing. You’re, just focusing on on you know, perfecting your service, perfecting your team perfecting their agency day in and day out, and then you know you’re going to bury the competition so yeah, that’s the first thing and and the second thing is the 80/20 principle. What this means is that most clients in their niche will gravitate towards the same handful of agencies.

This means that when you’re good doable, when you actually focus on the right things, okay being good, it’s not something that, should you know this hardened you or make you think? Well, I’m not! You know I’m not going to have successful as with SMA, when you’re good you’ll reap huge success, and that should really really excite you. If you’re willing to put in the work, if you’re willing to improve daily and get better daily, then you’re really going to reap huge success right because you know word-of-mouth referrals and and, as I said, the the 80/20 principle in place right.

It’s either all or nothing. Now that’s a bit of an extreme, I don’t you know, I don’t exactly mean nothing. I truly believe that, with with SMA, if you just keep working out, don’t necessarily if you just keep working at it, you know within nine months six months you can definitely learn land, one two three clients or four times right. But what I’m talking about is huge, huge success right, we’re talking about.

You know the six figures past past six figures: half a million in a year. You know even even taking the agency 2 million, which I haven’t done. I have known yet, but you can you can see this this, this pattern wicker and its really, because you know word mouth source kicking in referrals, tire store kicking in you get. You know more social proof and secrete. So again, this file fact, which I will recommend you guys read about in good to create, which is which is really a great book by Jim Collins, so yeah.

That is the second thing, and the third thing is many: existing reputable agencies, reputable agencies or very, very poor, okay, so shifting our attention from new businesses, that’s pretty needed social media marketing to businesses with low-performing agency. So, let’s just completely, you know this record and neglect the massive opportunity that there is with the business that are currently joining.

You know there are currently starting up and need social media marketing desperately. Let’s actually shift our attention to D, the business that are already there. Only out there and that may have it and that may even have agencies running their social media marketing. What I’ve come to realize is that many agencies, over the years over the past years have been able to get away with poor performance in the past and whatever my poor performance is just not be focusing on results not be focus on not being focused on on Robots be more focused on on having a swampy office with with a huge team of of people that are that, don’t really know what they’re doing on a consistent basis.

Yeah, that’s really what I mean by poor performance, the new type of performance driven results, oriented lean agencies that don’t need huge offices, then, and that that’s really the way I suggest you know people to run their agency. You know be very, very efficient and just focusing on results. That’s really the best way to run an agency, but I truly that this new tide of agencies would soon take over, and this also huge opportunity.

The Norden of people are talking about just about looking at the new businesses that are coming into the market that need social media marketing desperately. It’s also looking up. It’s also looking at the huge opportunity, other is by providing a better service than what a lot of agencies have been allowed to provide over the pad over the past few years. Okay, and so what I want to do now is. I want to illustrate this with my own experience.

Okay, if actually had the scenario I happen to us twice, and this very very reason I’ll show you in just a second there’s, the fourth of the time I’m recording this article, it’s the 17th of December, so yeah 13 days ago. This happened to me and I’m still in negotiations with this client. It’s it’s looking like it’s going to happen this week, then I’m going to be able to to close those those negotiations and have them come aboard and we keeping you guys updated on that, but very, very confident that that the this will finalize in in the upcoming Days what the head of this remark you didn’t had to say at the first time I contacted them.

This is a big company. It’s it’s a really big company. It’s a new kind of it’s a new sort of, although they they’ve been around for a they’ve been around for a number of years now, and then we have a very incredible product but yeah. This is what he had to say. You know in response to it my first outreach, I’m happy to have a call with you. Please note I actually spoke to Facebook yesterday regarding how to further optimize Facebook campaigns.

We have a dedicated Facebook expert that works without and we already have an agency. We also work with. Nonetheless, I would be stupid to refuse such a nice offer remind my first email was that was pretty banging but yeah thankee. He wanted to ask. Are you free from 4 to 6 p.M. Today or anytime tomorrow regards his name? Is a Oh. So yeah, then the conversation went on. We actually had the call I was a bit hesitant to.

I was a bit hesitant on the call and – and I think so was he and but it really turned out very, very well. I I was able to diagnose the you know the the biggest bottlenecks that they were. Having new, I painted a clearer picture that there were the one week in the don’t really weepin the the huge returns that they should be weeping from other Facebook ads, and you know that they could do much much better.

I painted that very very clear to them, and they did. I got this email. We actually had two calls prior to this and he you know he just emailed me. I just wanted to let you know we’re still on course to go with your plan records a you had a from working for this company. What I you know, the the reason why I’m showing you guys this is to illustrate just the huge potential of there is the huge presumably of there is by being better, but by being better than this other flashy agencies that that you know, have huge offices that Have incredible landing pages and that have an incredible you know quantum marketing team and that we have an incredible kind bases, one social proof.

At the end of day, we swore our King and that’s what the the client cares about the you know what the client cares about. Yes, social proof helps. Yes, you know having a clientele that can refer, you helps, but if you can just show them that you can get better better result on their agency and undo bear in mind. You know to this point at this point. Magnus II has a track record of incredible resources, so I can show them.

You know what we’re doing for for some we’re kinda. It’s it’s a great way to persuade them. You know by just showing them by straight up showing them results, but if you just if you can show them that your result, oriented team and that they that all you care about is results and you can get them with better results. This is a huge opportunity. I’m and what I would say is even better than had you know.

Looking at you know, looking over at the the companies or just sorting out on that, may not be able to pay you, those those huge retainers that you are and that I’m assuming you’re after so focus on being the best, and you won’t have to worry about The competition, but what I would say, if you really do if you we care about the competition, and you really want to you – know, keep in mind that that data that I that I showed you you know early on in this presentation, you can rest assured, there’s Still plenty of opportunity for newcomers, there’s there’s still plenty of opportunity in the SME space and there’s still plenty of opportunity to absolutely kill it with up SMA and really just you know, build the life of your of your design and and Jen.

We have an incredible thriving business, so yeah that is it for this presentation. Hope you guys enjoyed it. If you have any questions and inquiries leave them down below in the in the comment section, and I get them, I also if you enjoyed this article, go ahead and give it a like. It really helps out a ton with the algorithm hopes up push this blog to a lot more people and that get our message out there and also guys, if you have to subscribe to my blog, go ahead and do that now.

Of course, almost content coming out on SME sales outreach also building the team, also getting an amazing resource for clients, also building an incredible ecosystem building incredible systems. They’ll then outstanding posters. I really just a complete 360 approach to SMA, but with the focus on sales and now reduce, I see is the biggest roadblock, I’m the biggest bottleneck for budding agency owners and SMA owner.

So yeah. If you haven’t done so, go ahead and subscribe to my blog and also guys have a little announcement to make I’m going to be open up opening up a Facebook group, I’ve been getting quite a few questions on people. You know asking me how I go about. I will shall go about my sills and also how about your landing landing. Clients are not on a consistent daily basis and so we’re inside through seven decided to open up a Facebook group all about sales.

Outreach messaging cold calls anything that that is, sales and outreach related and also just be. You know, built in your agency and scale in your agency. I’m going to be extremely active on that group that we can have admins it’s going to be a very, very active community, and that’s really what I wanted to be I’ve seen. You know. I’m poor and I’ve seen a ton of other Facebook groups out there and you know they they’re, just you know boring no one actually engages.

I don’t wan na actually post anything. This completely different, there’s going to be consistent, valuable content on a daily basis and you’re not going to want to miss that and so yeah go ahead and join. The Facebook group actually left a link in the description yeah. That is it for today’s article hope. Everything is going well in your journey. I’ll speak to you in the next one: peace

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How To Start Social Media Marketing As A Beginner In 2019 – STEP BY STEP

The beautiful thing about social media marketing is all you need is 4 clients to make more than the average American makes per year. All you need is 4 people to say yes to you and all of a sudden you’re making more than the average American. What is social media marketing?

Social Media Marketing

I want to go over a question that I get all the time. Do I need experience and do I need money to get started, creating a social media marketing agency? I don’t know anything about marketing Kevin. How can I make money creating an SMMA or a social media, marketing agency or a Facebook Ads agency or a digital marketing agency? It’S all the same thing and the answer to that question is you don’t need any experience whatsoever and you need literally zero dollars in your bank to get started creating a social media marketing agency. So before we actually get into how to find high ticket clients to actually pay you every single month to run their ads for them. We want to talk about what an actual SMMA or social media marketing agency actually is, and at the essence guys what an SMMA is basically, you run Facebook ads or Instagram ads or ads in general for any type of business. Today we’re going to focus on Facebook.

Facebook

Facebook ads are by far the most profitable type of advertisement on planet Earth, right! 2 billion monthly active users making Facebook and Instagram ads are absolutely crazily popular. Instagram was just recently evaluated at over 100 billion dollars. Just a small portion of Facebook. Companies are buying Instagram ads like crazy and they are absolutely explosive right now, so we’re going to be focusing on Facebook for the most part in this article, but social media marketing companies can also us Google Ads too.

They can also be SEO. It can be a lot of different things, but we’re going to focus on Facebook. So what an SMMA truly is. Is you find businesses right? You find local business that don’t actually specialize in marketing and you take care of the marketing for them, because what is one thing that all businesses need: new customers, right? All businesses want more new customers to actually continue to pay themselves money to be able to live their dream.

So the business need mor clients. This is where you come into the equation, is you actually do the marketing for these companies so that they can focus on their core products. Most local businesses, like restaurants, dentists, lawyers, insurance companies and a like. These different types of local businesses are in every major city. Focus on them, call them, email them, and like them on social media.

Dentists are good making your teeth Clean. Doctors are good at making you not sick right, but they are not specialists when it comes to actual digital marketing and as the world starts to change and become more and more digitally oriented, it becomes much more important to actually have an online presence. To have A Facebook account for your business right to appear in Google search to have an online presence so that people can find you on Yelp, correct.

Online Presence

Every single day that passes. It becomes more and more critical for businesses to have an online presence, and that definitely includes – and probably most importantly of which is paid advertising to put your brand name and your business in front of potential customers. So another common question that I get all the time is: okay: How much are these businesses going to actually pay me to handle their social media, they’re paid traffic and things like that?

What to Charge?

This is kind of like the lowest most conservative rate that you can. You expect they’re going to pay you a thousand dollars per month right. So if you get four yeses, like I said at the beginning of the article you’re making $ 4,000 a month or $ 48,000 a year, but the best part about an S Mme, is that there’s no traditional business expenses right, you don’t have it. You don’t have to have an office building, there’s no cost of goods sold.

There’S no inventory, there’s no overhead right! You just don’t have traditional expenses that most brick-and-mortar or you know most businesses in the world actually have everything that you actually need in Ford to create a social media marketing agency. You can have up here in your brain right and once you have the the knowledge and once you’re able to actually create ads and create traffic for these businesses and bring them targeted leads.

Then you become in hair, more valuable to the marketplace, and when that happens right all of a sudden, everything starts to change. One final question that I’m going to address really quick before we actually get into a little bit more content of actually how to find your plants and how to deliver results for them is Kevin. You know how am I going to be sure that I’m actually going to be able to get new clients for these businesses? How do I know that I’m actually going to be able to produce results and that’s a great question right, but the thing is most people.

Don’T know how to advertise on Facebook, so if you know even the basics right and the more you know the better and the more you can charge and that you know the more money you’re going to make. But even if you know the basics like custom audiences, look-alike audiences, how to install a pixel right, how to retarget that pixel traffic, which is all relatively basic knowledge? And if you don’t know what those things are then make sure you head over to my blog after you read this full article and check out my article on Facebook ad for 2019.

That article is over an hour long. It has over 1.1 million views and it’s going to teach you everything that you need to know from an introductory perspective to actually start your own social media marketing agency. So how do you actually find your first client who is going to pay you $ 1,000? A month well, one of the biggest problems is the chicken and the egg right to get new clients. Most people ask you for a testimonial of your past clients, but how do you actually get a chest? Ammonia, Liff? No one will allow you to be their first client.

So what I like to teach my students is to actually work for free, and I know that might sound strange to begin with, but that is the single best way to get your foot in the door for people to start paying you it’s a very low risk To hire on someone, even if they’re brand new, if you say hey, you know, my name is Kevin. My name is Kevin David. I just started a digital marketing company or a social media, marketing company or whatever you want to call it right.

It’S all the same thing: a facebook ad agency, all the same thing I just started. You know a brand new digital marketing company, I’d like to run your ads for one week for free and I’m going to get you some customers and all you have to do is cover the actual cost of the ads themself. You don’t have to pay me a cent for running your ads. No business in their right mind is going to turn you down right, especially if they don’t know anything about digital marketing.

So if you actually go into that business and say hey, I’m going to handle your digital marketing, I’m going to do it for free for a week, all you’re going to have to do is pay for your ad. Get you a bunch of new profitable clients right? Most businesses are going to say, okay and the beautiful thing guys is. If you know what you’re doing – and you actually start to deliver a few results, then that business is going to want to hire you on full time, because it’s the easiest decision in the world to hire someone who actually makes you more money than it costs to Have them work for you right? So if my fee is $ 1,000 a month and I’m making your business $ 2,000 a month, that’s a very, very simple decision, and so the best way to get your first testimonial, which is key because you can actually use that testimonial to get new clients is To work for free for your first few clients, you can get some experience right.

You don’t have to actually cover any of their ad costs themselves. They cover that you just work for free right, so all you’re doing is giving them your time for free and once you do that, you know one or two times and you can use those people as testimonials for all your future business and the most beautiful part About social media marketing is, if you know what you’re doing, which, of course you will.

If you know you follow my instructions as hundreds and hundreds of my students in my private group have done and you’re going to be able to deliver results and when you can deliver results to local businesses into small businesses. Every dentist and every doctor in the world knows like ten other doctors that they went to med school with and all those doctors also need social media marketing. They also need digital marketing for their businesses to get them new and profitable, paying customers, and so a lot of the other people who teach.

You know how to do SM MA, always say you know, go out there and start cold, calling all these businesses. I have never cold called a business in my entire life. I paid phone teams to actually cold call, but it’s never been as successful as just allowing my clients right in the doctors and the dentist and the lawyers and the insurance companies that I’m running traffic for introduce me through referrals to their other friends and to other Businesses, so what I say is: okay, doctor you’re, paying me $ 1,000 a month for every new paying customer that you bring me every other doctor, dentists, every other small business owner that you know, I’m going to give you five hundred dollars off your bill right and So I’m making $ 1,000 and I’m giving them a five hundred dollar discount, and I have a new client who’s going to bring me new referral.

So I thank you guys if you’re smart are starting to realize just how incredible of a business model. This really is, all you have to do is know how to actually find your first client and then know how to deliver results. So, let’s jump into my computer right now and I’m going to show you exactly how you can find your very first profitable client that you can use to go out and do your marketing for you and introduce you to all their small business owner friends so that People are going to be literally beating down your door to pay you a thousand dollars every single month.

Let’S jump into my computer right now and I’ll show you alright guys welcome into my screen we’re going to go over the three easiest, simplest fastest ways to actually find your very first client right, because a lot of us have family and friends and one of the Best ways to actually do it is, if you have a dentist, if you have a doctor that you have a relationship with that you’ve used for years right, ask them.

If they wouldn’t mind you doing their advertisements for free all you they all they have to do. Is pay for their own ads you’ll do all of the work for free and ninety-nine percent of the time. If you have a dentist or a doctor or an insurance agent, or you know, lawyers that you’ve worked with or any small businesses in your community, that you have a relationship with they’re, more than likely to say yes, especially if you actually know what you’re doing and You can deliver some results, which you know again after you’ve readed this full article, if you haven’t we’re going to have a completely free training on how to actually deliver results to these businesses right here down in the description after the article.

So this is the three easiest best strategies to actually do this. So what we’re going to do is we’re going to choose a random City dentist in Las Vegas, so we’re going to ignore the ads right here and we are actually going to go and open up all of these dentists right here. I usually ignore like Yelp, because it just makes it a little bit harder, but you can actually use Yelp. So what we’re looking at right here is.

This is just like a random. Oh actually, this is a directory. So let’s not use that one. So this is like a random dentist office in Las Vegas and what this is right here. This is a little chrome extension called Facebook pixel helper right, so you can just literally Google search Facebook pixel helper, and you can see it right here so you’re going to go in download this on Chrome once you’ve downloaded it.

It literally will tell you if any page that you visit on the web has a pixel right, so we can see that this actual website has a pixel. So this this company at least, has a basic idea. What they’re doing from a facebook advertising for spective right, because if they have the pixel that allows them to be able to retarget people on Facebook? And so it’s like it’s a very basic level of understanding.

So we’re going to close this one out because they have a Facebook pixel, so they’re, not the lowest hanging fruit right they’re, not the best potential possible actual client for us. So we’re going to close that one. We see that this that these people actually have multiple pixels right, so maybe they have an agency already working with them, so we’re going to ignore them too, but we see right here right that this this company.

Excuse me, this dentist does not have a pixel. If we, if we use the pic of Facebook pixel helper extension, it says no pixels found on LVS smiles right and so what we can do is we can take this phone number and we can call them or we can. You know look for their contact information down below right, here’s, their Facebook Instagram. We can message them on Instagram. We could give them a call right and we could say hey.

You know my name is Kevin David. I run a digital marketing company. I was browsing. Your website and I saw that you didn’t – have a pixel installed. You know I could probably you know, create a lot more profitable customers for you guys, and you know I’m just starting out my digital marketing company, so I’d be willing to do it completely for free. I wouldn’t charge you a single cent for my time and I would just bring you guys.

A bunch of you know brand new, profitable customers and most people in their right minds are going to say yes right. So when you actually call this number, though you’re probably going to get a secretary, so normally, what I like to do is I’ll say you know, is the is the actual resident dentist right like trying to talk to like a decision-maker rather than an actual secretary? Can just save you time, but a lot of times the secretary will pass on whatever you say to the actual owner of the business and most of the time they are going to be interested in what you have to say right.

So that is a very, very simple way to actually find your very first client. Another extremely simple way is: what’s called BNI, so what BNI is is Business Network international right, so I’m just going to use the same example BNI at Las Vegas. What this is, is it’s a it’s just, a massive networking organization for business owners. So if you have a social media marketing agency or you you know, you actually perform services for local businesses like running Facebook.

Ads like managing social media BNI is an amazing place to actually go and get new customers right, find new customers. You go to these events and you just introduce yourself everyone’s very friendly. Everyone’S literally there specifically to network right – and so all you have to do – is go and network and say hey, you know, I’ve run Facebook Ads. You don’t have to say that you’re the best Facebook advertiser in the world right but say that yeah, you know I started a digital marketing company recently and I’ve been you know, having a lot of good results for my clients.

If that’s true or just you know, all you have to say is I just recently started my social media marketing company. You know I’d be happy to set up an appointment to see if I could help your business right, and this is one of the fastest easiest ways that my students have been able to get a bunch of new clients, literally sometimes in a day. And if you get four people right, if you network and go for an hour, you could talk, you could easily talk to four people 15 minutes each and if all four of them say yes boom instantly you’re, making more than the average American is making for people To say yes using BNI and the third strategy that we’re going to talk about it’s just using Facebook right literally going on Facebook into the normal search bar and typing in dentist, Las Vegas right – and we went over here to pages.

And I would open up every single one of these pages and I would message them right. I would look and see if there’s anything that I think that they could do so. You know all of these people probably have websites. You know you can see dentist of north Las Vegas. We didn’t see this one right, so I would go into this website and I would see if they have a pixel right. They do. I could still call them if I wanted to, but I’ll go through.

Every single one of these, I would you know, send them a message I would. I would go and check out their website and I would literally send them a message. Saying: hey. You know. I run a digital marketing company. I run a social media marketing company. You know I’d be happy to run your ads completely for free just to show you that I can give you results. So it’s zero risk on your part, and I can just literally deliver completely free value and 99 % of businesses say yes right.

So those are three extremely extremely profitable actual ways to get your very first client right and doing it for free to get your first testimonial. Then, all of a sudden, you have testimonials and it’s much easier to get new client, because you have testimonials and all of a sudden, your current clients are actually introducing you to all of their other small business owner friends and all of a sudden, you have a Ton of new clients that are paying you $ 1,000 a month or more, it’s one of the beautiful parts about a social media marketing company is, you can charge a thousand dollars a month, maybe for the first four people that you work with then the fifth person You charge two thousand dollars a month right, you literally charge whatever you want to charge.

If you only want five clients – and maybe you charge $ 1,000 for the first person mm for the second three thousand for the third right – I’ve had clients that I was charging literally $ 20,000 a month to run their actual ads for and obviously these are larger Businesses – and it was after some experience, but the point is guys it’s supply and demand like any other business, and it’s a very beautiful thing that, as you start to get more clients, you literally become more valuable and your time becomes more valuable.

So you can either hire people to help. You run those ads or you can charge more for your time. So, as you guys can see, it’s literally such a good opportunity to create a social media marketing agency. Literally with those three introductory strategies you can get started. I want to show just a couple of my students: we’ve had such ridiculous, immediate success. This right here is John and he’s literally where’s, going to let listen to him for, like the next ten seconds he’s one of my favorite students.

In the first week he ever started trying to create an FM ma, write his social media marketing agency. He had tremendous success. Let’S listen! I am really quick. What’S up bitches just left a dentist office he’s got only one location but to presented the Facebook Ads. It’S just like Kevin’s got the course I had went out on her Facebook page and their website. I’Ve got some pictures so target. They love the idea.

I gave the value of the clicks funnel of $ 2,000, we’re just really quickly. You can talk about Jennifer, who made over eleven thousand dollars profit in three days, using what we teach inside of my private group. Guys I want to show just one more: this is Andrew. He literally very recently worked at a hotel, and you can see right here in the screenshot he’s getting absolutely tremendous results for his clients, Shopify store.

You can see him saying right here that he has eleven clients now and that is a minimum of a one thousand dollar payment every single month per client, so he’s making at the minimum eleven thousand dollars per month. So if you want to learn exactly how Andrew started to make eleven thousand dollars per month with zero experience and zero money to start, we are hosting a completely free training, and if you want to join that training, all you have to do is click to the Link in the description right here and we’re going to teach you some much more in-depth strategies on how to get started, running Facebook Ads for local businesses and getting paid very, very well to actually do exactly that.

So I hope you guys enjoyed this article. If you did do me a favor, because I’m working extremely hard to put these out for you guys and show you a bunch of new ways to actually start making it money online click. The like button right now leave a comment down below telling me your thoughts on creating an S Mme or running Facebook ads for local businesses and using that as a way to make money and as always guys, if you have it, make sure you click that little Subscribe button right here turn on the notification bells to join the notification squad and until next time and then just happy hustling

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