Categories
Online Marketing

How to Learn DIGITAL MARKETING for LESS THAN $100 [read THESE]

In this article, I’m going to be sharing with you, these six books that I think are most reached for any digital marketer or for anyone trying to get into the digital marking space, whether you’re, trying to build an agency, whether you already have one, whether you even Go into the freelancing way or really, whatever you’re doing in the digital marketing space, even if you’re doing copywriting, for example.

These are six books that I personally think are incredible, and these are six books that have had a really profound impact on my life and my skill set as well as my craft in the digital marketing space. Now, for those of you who don’t know me and are new to the blog first of all, welcome a bit about me. I’ve been in the space for around two years. I decided to go down the agency route, so I built my social media marketing agency and I scaled.

That agency passes six figures in nine months. Really my passion is building brands online and that’s really what my agency mode will see it. Does it hopes ecommerce brands? Go to a 7 and 8-figure online, but that’s a bit about myself. Now, let’s get right into the books before I do. I just want to give a little note on reading. I personally think that brilliance just one of those habits that if I don’t have in place in my life, everything just sorts of crumble, there’s it’s just funny how it happens.

But when I make we didn’t happen, everything just falls into place. All my personal development habits, even my wavelength of thoughts, are, is just much better. It’s just more calm, I’m able to think much more clearly and so to say that wind has had a profound effect on my life. It would be probably an understatement, but without further ado, let’s get right into it. Now. The first book that I personally recommend is growth hacker marketing by Ryan holiday.

This book will give you a little insight into how virality works and really Ryan holiday goes on to really explain what good hacking even means and the just insane power of online advertising that the fact that you can track everything and really just reveal some really cool Hacks that you can use to grow a business online so especially if you’re new to the space. I really recommend this book. It’s really just a great entry point into cool fact in an online advertising, and it makes it very clear why online advertising is just so much more powerful than billboards or magazines or just the traditional marketing mediums.

So we recommend this book, not the next books or classics. If you haven’t read them, obviously you know it’s an absolute must and I personally love this guy. His name is Russell Brunson and the book is calm secrets, and so I recommend that you pick up. First, Stockholm sequence, then the second one is expert secrets and the third book which self actually order. Just today, it’s actually traffic secrets and so ya.

Wan na see this list books are great. It talks to you about how to drive traffic to offerings. It talks to you about how to actually get people excited about something right: how to build a tribe online and how to get people to buy your products and not just buy a product but buy into a brand right. And so I really like the 360 approach that this book’s give you and honestly, if you’re, really confused about this digital marketing thing, you want to get started.

These two books are amazing right, I’m actually down below in the description. I will leave a link to this two books, so you can actually claim a free copy. All you have to do spaceship and honestly, it’s just an incredible book, and I personally really really recommend it. Russell Branson is, is a really really cool. Guy and honestly, I’ve got so much respect for word from what is built and really what what is doing for the digital marketing community so really like this books definitely must read now the next book, I would say it’s more for agency owners, and that is the Emf we visited okay, so this is a great book for agency owners and the reason why I say that is because this book is really what popularized the concept of working on the business instead of working in the business, and so this book, really, you know, gives You an insight into what it actually takes to work on the business and not in the business right how to actually think in systems how to remove yourself from the equation and how to actually duplicate yourself and not be enslaved to plants.

Okay, and so, though. It’s not for agencies specifically gives you a bunch of examples like, for example, bakery, etc, etc. It’s really a great book for entrepreneurs and, if you’re, not in the agency space, it’s still an amazing book. But if you build an agency, this book will give you an insight into what we don’t want to do everything ourselves and what we want to delegate certain tasks. Do we have that you know time location, freedom to an extent, but not only that but actually be able to scale our agency much faster.

So this is a pretty old book. But honestly, I it’s really just one of those books that have they’re they’re, very powerful, and it’s also a book that not many people know about. It says here that if only I sold 150,000 copies, which isn’t too great – and I guess I think this book sold like 300,000 copies just give me an idea, and this book is relatively new and so yeah. I wan na see an amazing book and I could not recommend it more and so yeah if you really struggling because you don’t have enough time, you feel like you are.

You know slaving away for your clients, maybe you’re doing a kind of like a freelancing game with article marketing. This book is certainly for you and I will really you know, teach you how to think in systems and how to build a scalable model. So that is that the next book is will go beyond advertising now, for those of you who don’t know who or goofy is here’s a picture of the guy unarguably, he is one of the best marketers and advertisers and agencies owners in the past decade or two, Even he has built one of the most successful agencies in the world named after him, okay, we and in this book – and we can sleep into the best advertising practices andrey, has a very data-centric approach and that this book is particularly good for learning.

How to write very good coffee, okay, so this book, if you are looking to write better coffee, if you’re, looking to just pick the brain of someone who’s built an incredibly successful agency like go giveaway. If I’m not mistaken the revenues around 300 million a year, which is quite a lot and so he’s built, an incredibly successful you can see – has worked with some of the biggest clients in the space, and yet this work I mean it, gives you even illustrations about The as that he is wrong and that he is very data-driven and that’s really one of things.

I’r really makes me passionate about the online marketing space and the fact that it can be so data-driven and okay.We. I definitely am one of the one of those advertisers that will teach you a ton, and so definitely I go ahead and pick this up, and the final book is scientific advertising by Claude Hopkins. You could say that Claude Hopkins is in the same class, as will Gilby they’re, both incredibly good advertisers and I’m pretty sure, they’re from the same era, and so these two books are not related to the remark.

The great thing with this books is that it will teach you a lot of marketing principles that are incredibly powerful. Okay, and the thing about that is that Diller marketing is not this new hacks or this new principles. It’s just marketing principles that have been around for a very long time. The only difference is just that the medium is different and also the fact that we can actually track much more, and so it will be much more data driven, and so that is why reading old-school books like these will teach you a ton about telemarketing, simply because You can transfer the marketing principles that have been around for the longest time and that the top marketers in the space have used, and you can put them in practice into digital marketing.

In fact, I would say that a lot of the more the old marketing principles work tremendously well in digital marketing, for example, long from coffee, for example, advertorials right. A lot of people in the digital marketing sphere think that, just because you’re running facebook, that people don’t want to read long term copy or they don’t want to see like a very raw organic picture. I will just tell you to ask yourself: what do people want to do when they jump on Facebook or they log into Instagram? They are there to check out their friends right, their pets, their grandparents, whatever it is, and to read stories.

So that is why long-term copy, which tells the story which addresses pain, points which trigger emotions and has a very opinion, call to action to an advertorial looking landing page, and that is why that performs so much better than something that really looks like an app right. Why? Because people have put up massive walls around anything that looks like an app right, and so whenever they see an ad, they will just you know, automatically scroll right past it because they’ve put up massive walls, so we need to penetrate those walls unintended and the way You do that is by writing long term copy by making an advertorial type ads, and these these books are amazing on on those topics, and so yeah highlight recommend these two books, and that is pretty much it for this article guys hope you guys enjoyed this article.

Every day, job thumbs up YouTube, just loves it when that thing turns blue, so I’d really appreciate it also leave them alone. Any comments, any questions you may have on this article also leave them below any book recommendations you may have for digital marketers. If I’ve missed a book for example, that you think is absolutely vital leave it down below in the comments, so others can benefit from that, and the final thing is: if you haven’t checked out my free private mentorship community on Facebook, the client closures, it’s an incredible Community full of like-minded people look into skelter agency and level up in life.

We are talking marketing on an advertising media, buying, copywriting outreach sales, ecommerce, etc, etc. And so, if you want to join that, go ahead and check out the link in the description and, as always guys hope, everything’s gone well in your agency journey and I’ll speak to you in national peace.


 

Categories
Online Marketing

the social media marketing strategy triangle

Quality and cost – and you get to have two of those – the project management triangle – Is that sometimes known is a valuable tool for prioritizing and Decision-Making, it’s often used as a throwaway tool in training courses, but It’s a powerful tool in the hands of a competent leader or marketing.

Professional you get to pick two of those, but you can’t have all three most People that have been in a business or a project management course at some time. I’ve heard of the project management triangle – it’s sometimes known, Alternatively, as the triple constraint or the iron triangle, Today, we’re going to apply it to social media marketing and rename it the social Media marketing triangle, so I can have a nice click.

Pd title just add some Confusion there are also variants on this model, but we’re going to be Chatting about time, quality and cost. The basic premise is this: there are three Main factors in all decisions – and you can only have two of them – let’s explore The triple constraint shall we, you can build a marketing campaign that is fast And cheap, but it probably won’t be very good quality or you can build a Marketing campaign that is cheap and of great quality, but it’s not going to be Fast or you can build a marketing campaign that is executed quickly and is A high quality, but it’s going to cost you a lot of money when defining a Project or series of work tasks there are boundaries and values that we need.

To work with them for me at the beginning of any major project, I need to Understand what the key priorities are given a situation, what does the Stakeholder of the project champion value the most. Is it time quality or Cost problems are going to occur, compromises will need to be made in Under these situations, what comes first, is it time, quality or cost? What comes Last say it with me time: quality or cost it’s never allowed to be, it depends or a Smirky little yes, and for the record, if the person leaving the project tries to Claim that all three are possible, while they’re a terrible person for a given Project deliverable or campaign strategy, there must always be a first priority in A last priority set without this confusion, indecision and ultimately Failure will rule, of course, the person paying the bill.

Will want all three, but they can’t have those the confident project manager, Knows this and helps the stakeholder to understand that you can have two, but not Three, this really manifests itself when it comes to problems and big barriers in The development of your campaign, things go wrong. The plan gets delayed things Need to be done, people need to sleep, life happens, so team members need to Understand before things go wrong, what your priority really is.

Any campaign With a price or cost is fixed before the campaigning starts as a disaster in the Making no matter how well you plan things are going to change when costs Are fixed before the scoping goals are determined you’re left with one of two Outcomes the campaign timing will be affected or the messaging, creative or Other elements will not be of the quality that you want in these Situations, low quality could mean less engagement, less reach and lower sales.

When the problems occur before a campaign, scope is even determined there. Is always a cost or penalty involved in this scenario, that cost could be a new Time constraint, spending money which wasn’t in your budget or the quality of The messaging, creative or the results of the campaign are just not going to live. Up to what your expectations were, time is the factor of speed when something Needs to be done by a certain date.

We can always make things faster by Throwing more resources at the problem, but that costs money equally, we can do It for the given time at the given cost, but then the quality slips money and Resources are the bedrock of all business decisions and everything costs Something sometimes we have extra budget to spend other times. We don’t sometimes We have more resources, sometimes we don’t. Quality is often difficult to Measure what’s good quality, what’s poor quality, often quality is in The eye of the beholder the bottom line for me regarding quality is fitness for Purpose, for example, is a cheap cup of coffee quality.

Well, if our need is to Get a quick buzz to help get us through the afternoon laws, then the terrible Caffeine-Fueled cup of gel and a Styrofoam cup will probably do the trick. But if our goal is to impress our flannel-wearing hipster friends with Aroma and sourcing embody and acidity and texture and creaminess and other Characteristics which make up an amazing coffee experience, Well, then, we need a much higher level of specification to meet the definition.

Quality can be said to be a distinctive attribute or characteristic possessed by Something if that attribute is missing. Well then, we tend to say that the Quality is lacking in marketing, especially in creative fields. The Quality is extremely subjective and must be trusted to a brand advocate on the Team who will push for business decisions to always be made with the Protection of the brand image culture and other characteristics in mind.

I have A belief that when you find yourself saying no more often than you’re saying Yes, the decisions are on marketing advertising and branding well you’re. Probably on the correct path to doing it right, All these factors contribute to the scope of a campaign, the boundaries of Your overall digital strategy and the stated goals or outcomes time quality And cost what they don’t tell you is that you can have any two, not three two So this model is taught at many courses.

Its name sometimes changes the Dimensions on the triangle sometimes vary, but all the documentation Literature that I’ve seen all MIT look to say that the keys to making this work Is discipline, focus and consistency once a priority order for a project has been Set you cannot pick and choose which to you apply this priority throughout the Project process the methodology works best when used as a set of underlying Principles behind a campaign as a whole, the social media, marketing triangle or Triple constraint, tool is a useful framework for all marketers and business Leaders to use as part of the planning when it comes to campaign strategy and Problem solving with everyone involved, knowing that constraints and priorities, Before the problems happen, it can make problem-solving, faster and more aligned.

With the needs of the organization, and one last thing, if you think you can Ignore this and barrel ahead with what you’ve been doing in the past. Well guess: What too, will get chosen for you by the very nature of the process? You’re, better Off being in the driver’s seat, how many do you get to pick you get to pick two Okay, now I’ve got a quick favor to ask. I started my first blog on YouTube in 2007, this past December, I deleted that account.

Why well I want to test the Tactics and techniques that I use for clients on myself, you see each year for Several years now I delete my followers on Twitter and December and I start over I’ve been doing this because it forces me to stay relevant by having to rebuild My account every year this year I decided to add Youtube to the mix, so I deleted the previous YouTube account that I had for 12 years and I’m starting over from zero, so I have a favor to ask.

Please head Over and subscribe to my youtube blog and mention my blog to your nerdy Marketing friends on MySpace and on your CompuServe listservs Thanks again, I hope you learned a thing or two in this article and that you’ll Come back and visit me again:


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

Best SMMA Outreach Method in 2020 – Step by Step Training [beginner friendly]

Hey I’m actually trying out a different style of article, I’m going to be hopping on my computer and walking me through a sideshow that I’ve put together for you guys before. I do that real quick. I just wan na give a little background info on me. My name is jaime for those of you who are new to this blog, and I started my agency a year and a half ago I managed to score my did you see two six figures in nine months now? This is not to brag this, not to you know, look at me and in fact it really was in the cie.

I worked a ton, and I struggled a tunnel and I main struggle during those nine months was lead generation and signing clients. At the same time, I was relieved to see that other you know, agency owners and SME owners were struggling with the same thing. Maybe maybe they had an anything. You know that the best systems and process in place make a general results for their clients, like no one else, but their problem was signing clients and so doing those those nine months.

I pretty much tested every single variable possible and after months months of failure, I started to get really good results and quitting this. This very very you know the spool pipeline of leads and landing minutes on autopilot, to a point where I managed to sign clients and skill, my PC to that six-figure mark, not what I’m doing it. Some teaching others on YouTube completely for free the the outreach and sales part of build an agency which is really the biggest bottleneck.

I see for EDC owners out there, and so that’s enough about me. Let’s go ahead and hop on my computer, I’m going to be walking you through this slideshow okay. So here we are inside my computer. If you guys, probably you could see the setup that I’ve got going on here. I tried this out, but it’s hella clunky, so yeah, let’s get right into this into this, and let’s see how this plays out, so the best outreach method for SMA in 2020 updated improved and to the point.

Okay, you know this. This presentation, yeah and you’ll, soon realize it’s not going to be the cookie claw, cookie cutter approach to outreach. I’r not going to be saying you know this is a bad best outreach, I’m not going to be vouching for specific outreach method. It’s going to be a very systematic and scientific way of arriving at the best average method for you, and so that’s what I want you guys to keep in mind throughout this presentation.

Now I see as may here, but really it’s it’s. You know what I want to focus it on is for all agency owners out there. This applies to any service that you’re, offering whether that’s social media marketing, whether that’s you know copywriting whatever it is. This still applies to you. So if you’re selling anything online to clients, this applies to you, so let’s get right into it. First, you need to understand this.

This is not one best, there’s, no one best of which method in client outreach. There’s not once you know one best hours method for sales. There are only superior outreach methods, it really depends on a number of factors, and so these are the factors and the things that it depends on and that I’ve identified throughout my experience that you know choosing the best outreach method depends on and the choice of your Outreach method depends on, and so the first thing is your service.

Different services will require different sales processes. A for example. Your your service is a high ticket offer or item. For example, let’s put the example of you’re selling a very high tech course. You know, let’s just say you know, 5 to 10 K course to get that sale before that we put the sale. You, probably you know, you probably have the the prospect Habanera on a call and then because it’s going to call by a sales rep or you know, a height a bit closer and so yeah different services are were quite different sales forces, for example, if your service Is very, very low, tier a for example.

It could be. You know, social media management and you just start an hour and you charge in the four 400 to 500 dollars a month for to each plan. Then you know, for you know in that event, if you guys, if you have a for example, you have good case studies or you just have a very good personal brand or you’ve. You know, for example, you’ve conveyed enough social proof and, and just your your online standing is it’s good enough.

You might not even need a meeting right, so it really depends on the service. The second thing you depends on is the niche. Your prospects will hang out in different places depending on their niche, and they will respond and be attracted to different things. Number three is your personality. Different people are suited for different methods. One man’s strength is another man’s weakness. Okay, I understand that number four.

Is your location getting accustomed to the ways people expect to be reached out to in specific countries? This really applies if, if you’re, a pure service is bound by a geographical location right, if, for example like me, your your new, your services, Facebook ads and paid ads at forty compliance, then you can have clients all over the world and location. Is it’s no limit? There’s no limit to after the you know, it really doesn’t limit your outreach right, so yeah location is important and number five.

Your current available resources there’s quite important, and this is something that people don’t actually think about. Enough is how much money and time are you willing and able to invest in into it to still get results right because look if you get into this in a much more detail, but look if you’ve got a nine to five and and were you doing this, For time you trying to sort out your agency, but you don’t quite know it.

Don’t we have the time, but maybe you’ve got and you’ve got a better money that you can invest into it. Then you know complete different. How which method should be implemented right in this case? But if time is more abundant to you than money, then you probably have traded out at the start, because you just don’t have the money to invest in you know in in so force that can systemize that whole process right so yeah.

These are the five different factors and, by the end of this article, you’ll be able to self diagnose and choose what the best out, which method is for you, and so that’s that’s really. One of the you know the the very important things that I want. You guys to take away from this article is that by the end of this article, you can be able to diagnose yourself and really pinpoint the the average is that best to you, you’ll niche, your location, etc.

These factors that we spoke about here so last thing into it now your service, the first thing that you want to consider with your service. As I talk as I said here, is the price point. As I said, higher tier services will require more vetting and you will need to build more trust and authority. For example, something like online advertising will require strong as social processes. Then social, media management, because more resources will be allocated to the former one, and so more trust needs to be built.

This you know, especially true in my experience, for example, you know when I’ve you know at this point my my agency really just goes for, for you know the very clients right and so, with the spring clients. There’s there tends to be a lot more vetting right. There tends to be a lot more top man’s top management that needs to be voting in the decision said racks are so there needs to be a lot more vetting, and you know a lot of people will require to see specific things.

For example, past results, etc, etc. So the whole process becomes a lot, it becomes a lot more time-consuming and – and you need a high degree of expertise. But if you’re offering in your social media management and you’ve charged in 400 per month for your services, they’re not really going to suspect they’re. Not we can expect you to go to that length to convince them right and if they do to be honest, you might as well pass on them, because you know they don’t see the value if they can’t believe pay 400 a month for social media management, then The puppy and not a very healthy business – and you can’t won’t stay away from that, because there’s a ton of fish in the ocean right so yeah, that’s the price point, then.

The second thing is the nature of your service. This is something that a lot of people don’t talk about right. Your outreach process will be the first inside into your work by a prospect. 99.9 % of people forget this. You use this as an opportunity to show it off. In many cases, it is your chance to show your skill, for example, girlfriend copywriting email will be the best which method that that will see you.

It’s it’s an opportunity for you to showcase your product, your your service, for example. One of things that I do is when I do outreach. I incorporated a lot of article because I, like article, I think it is one of my strengths, although you may not think so, but you know we. I try to incorporate that, and especially because I think article I can be a lot more persuasive. They can actually see me they can see that you know they can see my face.

They can see my hand gestures, they can see by the way I carry myself, etc, etc. So what I’ve seen is that base to my strength. So we find what the nature of your service is and also find what what your strengths are and then use that use the outreach to play to advantage when they’re, making a decision whether to work with you’re. Not so that’s the service, the next thing is your niche. Now what you need to do is you need to understand their typical day.

Where are your prospects more likely to be? Where were they where they’re more likely to be hanging out and I’ve hold this for? For some of the the grammar stakes here, what I just want to get this out to you guys but yeah. You need to really figure out where they’re going to be hanging out, and we understand their day right, for example, if you’re, if you reached out to a dilution or to restaurant, and you calling them up and you hit them up by phone chances, are that’s not The best that’s not the best thing to do, because their typical day is talking to clients just a very, very busy, and you know, client facing day and so they’re.

You know the good before I run around the whole day, and so calling them is going to be an inconvenience for them, and so don’t do that. We understand what the typical day looks like for them and then understand where you can reach them best. Next is receptiveness and saturation. This very very important realize that your prospect receives a ton of outreach today, no matter how good yours is it’s of no use, if they don’t even open it or even worse, see it figure out the platform’s.

Were you prospectus going to be more receptive to you? Outreach, for example, as I said here, cold call in a clinic or sakoku in a Russian or a successful clinic. It’s not really a great deal, because it’s very client facing the run around a lot and it’s not the best idea and Instagram and Facebook. The aims are not a good idea for personal personal brands and influencers, for example, if, if you’re trying to reach out an influencer that has a big personal brand, for example, your wishes, its coaches and and and personal brands.

Instagram is probably not the best place to do that, simply because they probably get a ton of the ends and they’re just going to treat to a span. But if you get their email and send them an email, they’re probably going to check that out, because you know pretty much: every business person checks out their email and it’s not as situated as I said, Instagram DM I will be, and so that’s the niche now Number three: is your personality comfort? What are you most comfortable with? This does not necessarily mean taking the easy way out, but it really means playing To Your Strengths.

Now you know, I’m not saying don’t, don’t you know, don’t do this because you’re, not a you know, is doing easy way out right. What I’m saying here is see what you’re most comfortable from scratch see what your strengths or from scratch on page two, those okay, if you’re, for example, if you, if your killer, add writing emails, do that you know, probably, if you’ve a very, very kind of shy Or yours, not very good on camera, don’t do you know, don’t necessarily do as much article which try it out see how it you know how it performs.

It is not truly believe that we, you know we were very malleable right. We can. We can learn very quickly and we’ll poor mind something we can. You know really develop right as people, but when you’re starting just start out, you want to play to your strengths because that’s we’re going to minimize first of all, the learning curve and the time that you you take to get results, and so that’s the the first Thing that would say now.

The second thing is skills. If your communication skills are great, something like cold calling might be better suited for you, if you can right click copy messaging is the way in this I already covered in comfort. So number three is location. You win to understand the landscape. This only applies if your service service is bound by location, if it is understand the possible limitations you may face in your country and where people expect and do not expect nor want to be reached out to on and on which platforms.

For example, I know for a fact that and and there’s you know, you might find this a bit weird, but I know for a fact that the US LinkedIn they see a platform of you know. You know to start business relationships. They they’re much more open to new things, whereas with you know in the UK, for example, it requires a you know, Tom more, it’s more cold. You need to really build out the trust and you might need a bunch of it.

You know article audits, to reach you know to rehab them trust you, whereas you know the US, for example, they’re much more open and more willing to try anything some to jump on opportunities if it makes sense right. No one gets wants to get scammed right. So yeah understand the landscape of your tire of your country, for example. I know some countries that really just despise cold calling and for some you know for some of them, it’s not even loud, and so really just you know, take a look at at what what is seen is normal in your country too.

You know what is seen as as normal business interaction in the country and then you know apply those when you’re doing outreach. So that’s the first thing and second thing is the tone, understand the tone people use when doing business together, some countries or more to the point and aggressive works in other countries. It’s about establishing rapport, building trust and slowly breaking down walls.

You know this goes back to you to what I’m saying about you know the UK, the UK versus the the u.S. In the u.S. It can be. You know, business is done much more to the point, much more aggressive. You know every this. What I found from experience – I know Ireland so form from talking to a bunch of colleagues. You know everyone knows the everyone’s trying to look for a win-win, and everyone knows what they’re getting, and it’s just much more straight to the point.

Also they’re, not, as you know, that they’re much more open to talking about money fees, you know how much X is making etc X around so, whereas in the UK for example, you need to establish a lot more report. You know you need to kind of keep. Keep distances at first until they, you know you build that trust as well, and you slowly break down the walls and so that’s location and, lastly, available resources.

Number one scale: remember you’re, not you yourself, the flash you in the flash is not scalable based on a computer, though, or, and I always recommend, find the most suitable average method and then the niche, because, depending on time you have available. For example, you work in a 95 you’d be able to get results with specific methods that you would not with others. Let me explain this right if what I recommend you know when someone comes to me or even to my coaching students, what I recommend is first see what your see, what your current lifestyle is see, what your available resources are in terms of time in terms of Money in terms of really just analyze and diagnose your current lifestyle, if you’ve got a job, for example, and if you don’t really have much time to invest in in to actually go in the the agency.

But you still want to sign clients and still get results. But you actually have resources, then you really don’t want to pick a niche where you need to Coco. We need to visit. You know, businesses where you know businesses. Business owners expect you to meet in person, because that’s just not going to be able to to happen right because from 95 you’re locked in and so what I tell them is for example, if you, if you have very little time what you can do, is pick A niche that that is completely online right.

You don’t have to first of all meet with with clients. They don’t because they don’t have you know there. We have a physical location like e-commerce, businesses or clients that don’t you know, don’t need to be boots out on the phone, because that requires you picking up the phone and actually calling that’s, not scalable, whereas you know, if you pick ecommerce, you can actually automate, and I have a article on this.

You can check it out right here. You know with with with e-commerce, you can pretty much automate. You know you can automate the outreach by email or LinkedIn. You can build our sequences and you can pretty much plan the meetings on on autopilot and you can invest in some really good softwares that way, and so you don’t have to invest that much time into outreach and still get results right, and so it’s all about Diagnosing your lifestyle see what niches fit that lifestyle, so you can still get results right.

We we, you know, the last thing we want to do is sacrifice results, and so that’s why I always rock man. You know that diagnose your lifestyle and then pick the hours method that best suits you and then pick the niche that that suits that are which method it’s it’s completely backwards, but it works right it it’s the best way to do it because, as I said, I, Which is the biggest roadblock and the biggest bottleneck that as agency owners, and I saying agency owner yourself or if you, if you don’t have any change starting to you know you, you want to start out, you can have right and so, for example, if you’re working Full time and one of the few outreach methods that working full time and one of the few hours and methods that can usually get resource for you is school, calls it’s going to take one tool and your first client, whereas you could certainly automate link to messages And emails and land meetings on autopilot in a different niche with the most suitable hours.

What is LinkedIn Annie right, so that’s the scale and, lastly, the money. If you have money to start with, invest in software, that will automate a systemized route, which would be extremely revenue generated in tape and and time-saving for you yeah. It will cover this very, very important thing to keep in mind. So, as I said, what I recommend is to always determine your most suitable outreach method first and then pick a niche and service that you’re passionate about, in which you can close plans using that outreach effort and not sacrifice and results right.

The reason being out, which is the biggest bottleneck for ages most agency owners, if you can sort of sort this out from the start, will have much greater success and faster so guys. That is pretty much for that. That’s pretty much it for this presentation. I hope you guys like this tau. I hope this presentation was a value. I apologize for the little grammar mistakes that had in there but yeah. I just wanted to get this out as soon as I possibly could, because I I really truly believe that a lot of people are struggling with this right now and it can literally be solved by first of all self diagnosed in a u.

S. Person where you’re like And then working backwards right, seeing the the you know diagnosed in your lifestyle seem what average method best suits you and then picking your niche and the service, even that you want offer so guys. If you have any questions any comments, you want me to answer as well: leave them down below if you have any article ideas or already topic that you want me to cover, also leave them down below, and that would be it for this article.

Also guys, if you enjoyed this article like this article, it really helps our hopes of the blog helps out with the algorithm, and so I really really appreciate if you like this article also, if you like this content, to show much more after I’m putting out in The upcoming week, I’m actually uploading three times a week and so go ahead and subscribe to my blog. I always say this, but there’s a ton of bluff out there in the century of people telling you to do this.

To do that and giving you advice when they haven’t actually been through it and they haven’t actually gotten. You know amazing results. You know they may have a little. You know clinic restaurant or little dentist in their clients, but really they’re, not getting predictable, consistent results for their agency, and then we haven’t taken that ad agency to new heights. Oh my youtube blog, I’m sharing all my advice and everything.

I’ve learned throughout my journey completely for free and so go ahead and subscribe to that blog to my blog. If you want to check this out guys hope everything’s going well in your journey, keep at it and I’ll see you in the next article bye, you


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8 Essential Tools I Use Daily to Run my $250,000+ SMMA

You guys are going to get a behind-the-scenes in-depth look into what it takes to build a social media, marketing agency and scale it past that six figure mark, and I feel, like a lot of you – are going to be pleasantly surprised because, as you’ll see in just A bit my setup is pretty minimalist when building my setup, I wanted two things number one stuff that could get the job done very well and number two not having much stuff.

So that’s really the two principles that I followed and i’m not only going to be giving you guys a look into what I use but telling you why I use it. What I use it for as well as giving you various options for yourself that you don’t just take the entertainment value away from this article, but you can actually take practical recommendations from this article and apply it for your agency. So i’m super excited for this article and without further ado.

Let’s get right into it, so i’m going to start off with, what’s, in my opinion, the most important piece of equipment for any online entrepreneur for any digital marketer, which is your main tool, which is your laptop right here. I’ve got this 16 inch, 2020 macbook pro fully specced out now. Obviously I know that this is not a cheap macbook and when I started my agency, I really remember that I worked on a macbook pro a 13 inch.

I believe a 2015 model which was very very wrecked, and I managed to score my agency to six figures with that and pass the six figure mark. So it’s definitely not an excuse to not have a good laptop. But what I will say is that, as soon as you make some money with your agency definitely invest into a quality laptop honestly, it’s going to save you so much freaking headaches, because, honestly, if I add up all the wasted time with my old laptop all the Lagging and all the time that I had to wait for applications to load and sometimes it crashed and all you know it’s just so much wasted time and not only that.

It really angered me, and so it really took away some pleasure from the actual work in, and so that is why, when I started making money with my agency, I definitely just upgraded all the pieces of equipment that, in my opinion, were just not up to date And that I could improve, and so my recommendation to you guys is that as soon as you start, making some money with your online business with your agency go ahead and upgrade your laptop is such a great investment in my opinion – and it is the one thing That we use every single day right.

Our whole job revolves around this machine, and so it really pays a lot of dividends to have the best machine. It is one of those things that can give you an edge, so that is that 4d laptop and now on to the second tool. Now. The next thing is the youtube algorithm and you might be asking: how does the youtube algorithm help? You run your agency and grow your agency, and the answer is not what you might expect now, every time you like a article every time you comment on a article.

It basically tells a youtube algorithm that this article is pretty decent, and so it pushes out to a lot more people and it makes my team and myself feel appreciated and that have a wider impact. So if you haven’t gone ahead and smashed the like button, go ahead and do that right now and with that being said, let’s get right into the actual second tool, the second tool. Sorry, the second tool is a pair of noise canceling headphones.

I personally use beats to be honest: i’m aware that bose is probably a better brand, a better pair of headphones. I’r completely aware of that. Personally, i, like the aesthetics, and that, for me, is quite an important part of the equipment. My tools and for the whole thing to be in unison and to look aesthetic, and so that, for me, is pretty important, and so every time I wear these headphones, someone just manages to tell me hey.

You should probably grab a pair of both headphones, but personally I quite like these and brandon aside. I personally think that a pair of noise, canceling, headphones or earphones is quite a good investment simply because it allows you to get in the flow and into your state. Much quicker and allows you to block out noises, and this is particularly important. If you don’t have an office, that’s quiet.

I have the privilege to have an office, that’s very, very quiet, and so I probably wouldn’t even need this, but it really helps me get into the flow and anything that helps me be more productive and get more stuff done, and so this is the second tool That I use for my agency, the third tool, is a microphone, and this is the one that I personally use. This was actually a present from a friend and it’s called the blue snowball.

I believe I would have gotten the blue yeti, which is the common design that you may be used to from this brand um, but obviously it was a present and I actually really like this shape and aesthetically. I think it looks much better than the yeti. That’s personally me – and I actually just put it up there on my bookshelf right there and it looks sick with my books. So and so, as I told you guys for me, aesthetic is part of it um, but I definitely think that a microphone is a must-have and I use this microphone for team calls for sales calls for um the live interviews that i’m hosting on my free private Mentor community on facebook, by the way, if you guys have enjoyed that go ahead and check out the link in bio, but for any of those interviews for recording, looms uh for my team for my clients as well kind of communication for recording my screen.

Recording youtube articles sometimes and a bunch of other users, so anytime, I have any call or i’m recording something on my laptop, i’m always going to have this plugged in, and I personally think that having a crisp audio good lighting and a good background gives you a Massive edge on a sales goal: why? Because you come off as much more professional, and so the prospect takes you more seriously, which in turn makes you more likely to close the client, so definitely call one of these microphones.

I think it’s like 50 bucks so really inexpensive but check it out, and if you can’t afford this one, then i’m sure there are much cheaper options out there so uh. That is that for the microphone. That is that for the third tool now onto the fourth one, the next tool is my standup desk. Hopefully you guys are not seeing too many wires down below and this one actually fell off, stand-up desk. I use it almost every single day, especially after lunch, where my energy levels are not as high, so it helps me get my blood flowing and will often have most of my calls, especially in the afternoon, which is usually when I have my sales goals and my Team calls and my student calls as well, and I will have all of those standing up and it really helps me gain more energy and anything that I can buy.

That will give me back more energy, i’m definitely going to cop. So if you guys can get yourself a stand-up desk, I highly highly recommend it, because sometimes you just got to stand up, get your legs moving and get back to work. So that is that for the fourth two now onto the fifth boom, the fifth tool is my notebook, my personal notebook, and obviously i’m not going to show you guys too much of what’s in here, because it’s top secret.

But I do not know what I would do without a notebook, and I always have this laying on my table right from my computer, and I truly believe this is massive and i’ll talk about this in just a second, but having a place where you can knock Down ideas, where you can put your thoughts into paper as well as write down quick notes and to do’s from calls that you’re having is incredibly vital and on this notebook i’ll structure, a youtube content ideas, for example.

I will also, for example, prep for sales schools on this notebook prep for interviews on this notebook. For example, i’ll give you guys a little peek inside my preparation for my last interview on my community. So that’s this and that okay and then all the questions that I wrote for that. But having a notebook where you can prepare for calls where you cannote down ideas where you can actually diagnose a client.

For example, when I hop on a sales school with a client, i’m actually writing stuff down and i’m diagnosing their current situation, okay, which is very important because then, when I pitch my service, it might be different and it’s going to be personalized to what they actually Need um and a bunch of other cool stuff, so long story short, definitely get yourself a notebook and definitely always have your notebook with you on your table.

Note down ideas that you get no down relevant points that you get from sales goals and definitely prepare for your sales goals on paper. I actually helps you a ton more i’ve found, so that is that for the fifth tool and now on to the sixth tool, the sixth tool is this box light right here and normally this box light, but right behind it, there’s a ring light and I use The box light for recording articles just like this.

I use the ring light typically for my tic toc articles um, but the point here is lighting makes a difference, as you can obviously see with this clip right, the lighting is not as great and so obviously the quality of the clip is not as great and I’r not saying you should have a ring light or a box light if you’re not creating content. If you do, then absolutely yes right, but even if you hop on a sales call having good lighting is vital and if you’re not next to a window like.

I am where I get a lot of natural light. Then either move your desk close to that also make sure that you have artificial light sources that actually give you good lighting, because otherwise the quality of the coal is not going to be as great and you’re. Not going to look as professional and that my friends makes a difference, so that is the sixth tool now onto the seventh tool. Now the seventh tool is a whiteboard.

Now let me explain what I use my whiteboard for and why I think it’s actually vital and, as I told you guys with my notebook, it’s pretty much the same use right, except that a whiteboard have much more space and it actually helps me structure. My ideas much better because i’ve got more space and I can draw little diagrams. I can draw different structures and it helps me visualize my ideas so much better.

So if you guys have the space for it, I definitely recommend getting a whiteboard and some pens. Obviously I use it also for content. You guys might have readed some of those articles on my blog um, but a whiteboard is vital, in my opinion, for any online entrepreneur for any person who’s working at home just to have that real estate uh, where you can actually draw and actually put your ideas Onto a surface and every time I do this, I get so many more breakthroughs than if I just kept them in my head.

So that is the seventh tool and uh now onto the final tool and the eighth tool is the aura ring you guys might have already heard about this ring uh, because I think it’s a it’s very common in a lot of entrepreneurs and in the online space. But the reason why it’s not the o-ring that I quite like I mean. Obviously I like the design, I like the the piece of tech, and I think it’s very accurate. I think it’s a great piece of tech, but before this actually had the with its aura, it’s quite a bit more expensive than the o-ring, and the only reason why I switched to the ore ring.

I was simply because that gave me some bluetooth issues and I could not repair it in the end, which was a bit tragic uh, but I had to cop my o-ring and now the reason why I think an o-ring is important. It’s not vital, but it’s important is because it makes the unconscious conscious and that’s one of the things that i’m always looking to do with my business and my life right. I want to make all those things that are unconscious, conscious right and bring them to my awareness, for example, how I sleep how I eat right.

Maybe it could be what my team members feel and and think of the culture right. If you don’t ask them, then they’re never going to tell you. It could be, for example, the satisfaction of my students. Obviously they rave about it during the course, but at the end of the program I always have them. I fill out a survey, the same thing with my clients at the end of our partnership. I always have them fill out a survey because i’m trying to make the unconscious conscious and so that’s what the ring does, and it does that for an area of your life, which is pretty important, which is sleep now.

I will put my hands up and say that i’m not the best sleeper and the reason why that is because, as of now, I haven’t placed as much importance on that, as I probably should, and instead of making my time in better priority, which should be around Eight hours um i’ve made my sleep efficiency a priority, and so what i’m trying to do is i’m trying to make these six and a half or seven hours that i’m in bed uh as quality as possible and that’s what i’m currently focused on, but i’m slowly Shifting and i’m being a bit more strict with my sleep schedule, so that is the oil ring, and that is that, for my eight tools, final thing that I will say is this article could have been a bit underwhelming for a lot of you, and maybe you Thought I had this incredible setup and i’m not going to lie.

Probably three months ago I had a better setup with a monitor and all that stuff, but basically one of the things that i’m doing right now is i’m trying to be as minimalist as possible. Number one because I don’t like clutter and number two is is simply because I think minimalism is great for focus, and so I used to have my monitor and I used to have my laptop and yes, you think you’re getting a lot of stuff done, because you Can move things around much quicker, but it also distracts quite a lot because you’re always multitasking and that’s what I found myself doing and that’s what i’m transitioning to a much more minimalist ass setup.

Yes, I might get a monitor, but if I do then I have my laptop just sit idle connected to the monitor and right now I really like my macbook pro to do that. So the final thing that I will say is just make sure you buy things that are high quality and of high purpose. Don’t just buy things that are okay, like, for example, I had this thing, which I barely ever use, which is a kind of like a notepad um.

Sometimes I use it for you know explaining things to my students, sometimes i’ll pull this up with a pen that I have right there and i’ll basically write on it when i’m giving an explanation, but I can do this with my mouse and it’s not vital right. Yes, you get more quality with this, but it’s not 100x in comparison to the mouse. This is a good example of not a vital purchase uh. So that is the final thing that I will say on the tools and the equipment side of things.

I really hope you guys enjoyed this article. As I said, if you did drop a big thumbs up my time, and I would really really appreciate it – also leave them below in comments any questions you may have on this article and i’ll be sure to check those out, and the final thing I would say, Is if you haven’t checked out my free masterclass on how to sign and keep four figure smm clients go ahead and check it down below uh, there’s nothing for sale and literally the feedback i’m getting people implementing the stuff, the templates, the scripts that I give you In there implementing it and signing plans, so if you want to check that out, go ahead and check the link in the description and, as always, guys hope, everything’s going well in your agency journey and i’ll see you in the next one peace foreign, you


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Online Marketing

The Best SMMA Service To Offer in 2020

My name is Sidney Bechet me and for an entire year I’m doing one YouTube article per day, so make sure that you are subscribed to this blog and also activate the notification. So you don’t miss any articles. Alright, so for an entire year, if you have any questions, you can ask ask me on Instagram. So basically, every Friday, I’m doing a pull on my story, and you can ask you know whatever questions that you have.

It can be on sales. It can be on negotiations, it can be on Facebook cards, just everything alright on LinkedIn, just ask me the question and I will make a article for you answering it. So the question of today is community management or paid media. So first, let’s define both of them. So community management, the role of a community manager, is, you know, as the name state, to manage the community.

So you, your job, is you know to take care of the image of a brand, so you need to interact with the community. You need you know to give information. You are just managing a community so giving as much information as possible interacting with the community. What else can you do? You know you can answer comments. You make sure that you know bad comments or handled also, so you answer them just to show that you know that the brand has have a voice, that the brand is caring about its community, so very important right.

On the other side, we have paid media so paid media. You know you use social media, so the platform’s you use Facebook, for example. You can use. Also, Google, you have Google Ads, you can use snapchat, you have snapchat ads, so you use those platforms and you put an ads on them. So you use, you know you use the placement and you will create and manage the ads of a client. Alright, the difference between those two services is that paid media is a monetary or o.

I service. So, basically, when, if a client is investing with you, he will make a return of investment. So the thing with paid media is that you will make a return of our investment for your client. Compared to you know, content management, community management – you won’t make any you know visible return of investment. Of course it’s important, but you are not making return of investment and that’s my biggest point.

That’s why I love so much paid media, because my clients can see directly the value. On the contrary, if you take community management content management which are non-monetary services, your clients can’t see can see the returns for the simple reason that community management and content management is the social return of investment. It’s not a monetary return of our investment, and you need to explain that to your claim that you know, community management is important that it’s a long term work all right that you will see the result after you know, I mean that you will see a visible Result after six months one year and that it’s just important for the image of the brand right now, if you run a digital agency, I recommend you to always have to always propose you know a monetary return of investment and not a social return of investment.

You can do both right, you can have an agency that is doing paid media and also that is you know, can offer a content, management or community management, but I would say to always focus on a paid service right, so on paid media, because the thing is That we’ve paid media you’re really very, very extremely important to a company all right, because you’re bringing money, you’re, bringing new flow of leads new clients, new traffic and the company, love that and they won’t get rid of you.

Whether. But the thing is that if you are only doing content management or community management for a company, if the company is going, you know nuts, if it’s not going so well or if, let’s say there is a recession or the economy is not so good, you will Be in trouble, so I would say to always: you know, diversify between paid media and also you know those social return of investment. If you want to do them thing is you can do only paid media? Alright, you can focus on this and that works very well or you can also focus on community management and content management.

But if you are doing this, I would recommend you to have or to explain it really well to your clients that they will see the result. After six months, alright, but that’s why again I love so much paid media because you are bringing a real difference to the lives of people and to you know to a company you’re, changing a company by increasing its profit, its revenue. So yeah guys. That’s that’s my view on those two types of services.

I hope that you liked this article again, if you have any questions, make sure that you’re subscribed to this blog. Make sure that you follow me on Instagram and if you want to start and run your own digital marketing agency, I’ve done a one-hour free training and you can find the link in the description. So take care guys, and I will see you in another article. You


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Apps I Use and Recommend to get to $10K Month | SMMA

Hey guys, I hope that you are doing well. My name is Salim Shamy and for one year I’m doing one YouTube article per day related to SM MA sales negotiations. Just everything related to business – and you know articles that will help you start and grow your social media marketing agency, six figures in 2020. So I hope that you are doing well that you are having an amazing week guys and today I wanted to talk to you about the apps that they use and that I recommend to get your agency to six figures.

So there is no particular order, but it’s just apps that I have in mind and that I love and that I’m using every single day so before to get started guys. Make sure that you get this article a big thumbs up, make sure that you’re subscribed to this blog and whenever you have a question you can follow me on Instagram. Ask me your question there and I will make a article for you answering your questions.

So the first app that I recommend is fully led funeral ilex for the lytics, and I love this app honestly like before, to get a client like before to run a project for clan before to run ads. I’r always with my team doing a funnel if it’s econ, if it’s legion, if it’s you know, cultures or an online course, you need a funnel like what will be. What will be the road from you know, consideration to purchase.

You need to know that and federal ethics is just amazing and it allows me and my team to be on the same page to know which campaigns we will build, which are the metrics just everything alright. So I love these apps and I really recommend you to get it. Basically, you have a felon in mind alright and you just plot it on this app. So now all your team can go on, it can see the matrix and it makes everybody go on the same page and you can even sell your clients this.

You know it can be a marketing blueprint. It can be a strategy that you sell to your grind and honestly, if you’re good at selling, you can price it for 1k 2k, depending on which brand you are talking to. So I really like this app and I really recommend you that when you get a client like before to run any any ads like have the funnel plot and know what you are doing – and you know have a naming convention just have everything on paper so that Before to do something, you have a GPS, you know where you are going, why you are doing something, and I really recommend you this app too to get started like you know, you get started running ads for your clients, then I recommend you Squarespace.

So Squarespace is an amazing app, especially for you know, lead generation. So when you’re building a funnel, you can get also click phone. Also, I’ve tried both and I recommend my clients Squarespace, because it’s like half the price of tick funnel per month and you can basically do the same thing, but with click funnels, it’s really it’s a little bit. You know everybody is on click funnel. So in Squarespace, the design or, in my opinion, better better than click funnels like I prefer the design on you know on Squarespace than on click funnels, and I recommend you this app because it makes you stand out directly got the website the funnel that you can Build for Legion clients is so much better than with click funnels.

In my opinion, I know that quick funnel is number one, but this is a great alternative and also it will. You know for your client its how the price all right. I know that 100 or 50 dollars per month. It’s the same thing right approximatively, but I just love the design. I think that it converts better and there is not in. I think that there is not so much integrations as click funnels or so many you know, features, but you can do like you know from what I’ve tried you can do absolutely the same as click on also.

I recommend you Squarespace, then another app is simple invoice and or paid funnels. Alright, I’ve tried both personal is a little bit. You know it’s costing more than simple invoices, but with simple invoices you can do absolutely the same as a funnel, so I will recommend you guys to if you’re starting to get simple invoices so that you can do you know subscription I’ve done a article on it On my blog, and so that you can get paid directly and basically simple invoice will allow you to autofill your clients and also to to get paid automatically so Auto billing and Auto invoicing, and trust me for $ 10 per month like this will be really saving Your life, because you won’t have to be invoicing your client every single month.

Everything will be just automatic and trust me. It saves a lot of struggle. All of this integrated to stripe all right for payment, just go with stripe. This is secure. This is don’t go with PayPal all right. I had a very bad experience with PayPal where they just block your money. Basically – and this is a struggle, especially if you are taking, if you are in boarding high ticket clients, I would just tell you to go out like don’t use PayPal.

You stripe it’s perfect to put seven days for you to get your money, but you will get it for sure all right, four contracts. I recommend you DocuSign. This is a classic all right! Docusign! You can go on it. You know, put your template, have your send! It talk to your client, your client. Have everything fooled. He just click one button he put his name, so you know last name, he click one button and boom it’s signed.

Then you sign and you’ll have your contracts. You know sign and ready, and then you just have to send in invoice with simple invoice and boom. You can store the project so for the contract again DocuSign. This is great. This is a great tool. Alright DocuSign is a great tool, so I highly recommend you for your contract to get the cosine and always have a contract. Alright, this is not legal advice.

By the way. Just you know, if you need legal advice, you can go on Legal Zoom. I think it’s called like this. There are just so much website at the moment if you need an accountant, if you need you know a lawyer, you can just get one on a website and it’s not costing a lot right if you’ve gone Legal Zoom. This is not costing a lot, then another tool that I recommend is up spots. So all of you guys reading this, if you are an SME owner, you need a CRM.

Alright, you need a CRM to know when you will follow up which deals is on which stage you know. If you, if one is on a contract, if one it’s just a lead, if one you have an appointment, you need to have a CRM and the serum will help you so much trust me. So web spot is free. I just recommend your app spot. Alright! No! I know there is a there are a lot. I’ve tried a lot, a lot that are cool but app spot is just this all-in-one solution that I love, so I just recommend app spot all right and finally, this seven lead finder to find your leads.

This is a little bit more expensive than simple invoice. You know it’s costing like thirty euros per month. I believe, but really great tool, alright and – and you will be able with this 7 is finder – will be able to find all the leads that you need for any industry. So trust me, it’s it’s saving life like you will find more leads, you’ll, find more opportunities, and when you are combining this with app spot, when you are putting the opportunities that you find on this 7 did finder to your CRM to your app spot.

Life is becoming easier, alright guys, so I hope that you enjoyed this article. Those are the tools that I believe you need to grow an agency to six figures. You don’t need more tool than this. I really really believe that you don’t need more than this to to scale to six figures. This is the absolute minimum, in my opinion, so guys this will cost you like $ 100 per month. This is the cost of your agency, and you can make six figures for one hundred dollars cause.

This is why SME is the best business model to start in my opinion. So I hope that you enjoyed this article guys, if, yes make sure that you give it a thumbs up, make sure that you’re subscribed to this blog and also, if you want to start and grow your own social media marketing agency. I’ve done a one-hour free training covering everything all right: sales, niche Facebook, Ads team building. Just you know everything that you need to start and grow an agency to six figures and for the tools that I’ve put there.

In this article, I will put affiliate link in the description so that, if you want discount, you just click on the link and you get the tool alright. So I hope that you enjoy this article guys, and I will see you tomorrow, you


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Online Marketing

Is SMMA Dead in 2020? – Should you start a Social Media Marketing Agency 2020? (the painful truth)

I’ve been getting quite a lot lately from SMA and agency owners, especially over on my tech-talk. By the way, if you guys are not following me, there go ahead and do that and I put out a ton of content there. But that is one question that I’ve been getting consistently and I’ve also been seen, and a lot of people asked that exact same question this article.

What I want to do is hop on my computer and actually go through the data with you and give you my personal opinion on the topic on whether estimate is dead in 2020 little info on me for those of you who are new to this blog, my Name is jaime, and I started my agency journey a year and half ago and managed to score my just the six figures, nine months into their journey. Now, what I’m doing is I’m teaching other agency and SME owners this sales and outreach part of building an agency landing more meetings, sign, more clients and scanning their agency.

So without further ado, let’s hop on my computer and dive into the data and see whether SMA is actually that in 2020, this articles going to be very, very juicy and the answers probably going to surprise you so you’re not going to want to miss it. Let’s get right into it, so here we are inside my computer and let’s get right into it, it’s SMA dead in 2020. I’m really going to be revealing everything inside this sideshow on them.

I’m normally going to be giving you the data, but I’m also going to be giving you complete advice that stems from my personal experience, as well as some examples, as well as some examples of current plan. Communication literally showing you some of the emails that I’ve had with the prospect I just to illustrate a point but yeah it’s going to be real real juicy and let’s get right into it that Sesame that in 2020, okay, so here, is really the common belief that A lot of people share in the space I’ve had a lot of people thinking about getting into us-made.

There are a lot of people thinking about build an agency or currently having and honestly this always happens when in the turn of the year – and this almost happens, what what is with you know, dropship and Shopify affiliate marketing. Your people really start to question whether you know there’s this gold rush, whether it still was black, bull or or as lucrative as it was last year, and so there’s always this this common misconception, this common myth, which is so many people are getting into as may, Is that even possible to get results now? Is it impossible to suck to have success, knowing the the massive saturation that there is in the market, and so let’s actually take a look at the data because you know the thing about me is I’m very analytical guy and I don’t just like to throw away Any sentence or any belief around I actually, you know like to dive right right into data and to really see whether it makes sense and to see whether what a lot of people were saying has good backing and good ground and that actually has grounds to kind Of have that bleep right so yeah I actually took a look at a you know basis, some very, very simple, Google Trends as a fact that a lot a lot more people searching for social media marketing agency – and you know you might think that Google Trends is – Is the very very simple thing, but it it’s actually a very great indication of you know, obviously, trends and and just a search volume on the the interest that there is for specific thing and so here with web searches.

We can see that you know there’s this. A massive, a growing trend when it comes to SME, the the funny thing is and I’ll explain my my prediction or on this, though the funny thing is: if we take a look at a youtube search, it’s actually down quite a bit, as we can see here In comparison to at 2017 2018, which is really one when ty Lopez really started, you know going brain were very very hard on on his social media marketing agency course.

We advertise in that a ton but yeah, as we can see here, with YouTube search, section, dropped off quite a bit, which is which is quite interesting graphs. What I also went ahead and did is that compared it to dropship images, which is my opinion, the closest financial vehicle competitor. If it, if you will and as we can see here, drop shipping, it’s tough to see because in my opinion, has made sort of mod is a much better financial vehicle than than drop shipping.

For a number of reasons which I’ll probably cover in in upcoming articles. But yeah I mean drop shipping, just knocks it out of the park when it comes to to growth in comparison to a sum a which you know there’s a bit of gold right here, but we can see that drop shipping is just massive mass growth over the Past you know four or five years listen. Why was interesting for me to see that YouTube search was a lot lower than web search is because the thing about web search is a it’s morphin.

Indication of what you’re looking for rights also counts for a lot of businesses that are looking for social media marketing agency. That might be searched in that turn, to see what agencies ranked when, when you, google search that, and so it’s not just an indication of the people that are getting into the space, but also it. You know there’s a very high probability that it’s also an indication of the people that are looking for a so from your marketing agency, and so that’s one things that I wanted to keep in mind.

And for me, and the the thing about this is not it’s not back with. You know data, but this just my personal opinion. I let me know what you guys think of this hypothesis, but when it comes to YouTube surgit and when it comes to YouTube, I feel, like a lot of people, go on YouTube to learn about a specific topic right. If you look if you’re looking for social media marketing agency or if you’re, looking for s and may or if you’re looking for a dropship in it’s, not because you’re looking for an agency to come in and run your advertising, it’s more because you you’re looking to Learn about a specific topic: there’s you know tons of tutorials on financial vehicles when it comes to.

You know YouTube right, and so, in my opinion, and at this, my personal hypothesis, when it comes to youtube search this – or these are people that are actually looking to get into it, to learn how to do it, whereas a web search is actually more of an Indication of the people that are looking for agencies on the web to come in and run throughout advertising, so keep that in mind. But what I want to do is you know to play very safe.

We can assume that yes, SMA is growing a lot, and you can see this with also the the number of of gurus that have come up in this space and and just you know doing a very quick, a youtube search. You see that a lot of a lot more people, including myself or putting out articles around the, are on the topic, and that’s that’s also a good indication of that fact. You know if you take a look at it at you know.

If you go four years back and you take a look at the Shopify, add drop swing, content that was on YouTube. It was very limited, whereas you know now, if you go on YouTube, you know everyone and their mother is is doing. You know articles on on drop shipping on Shopify. You know that whole niche right, so that’s also a good indication, but yeah please play save what I’m going to do some consume. That SMA is having an exponential growth like we can see in this graph, but what I want you guys to question is or the people getting into it, even the relevant at the relevant data, and this where I see a lot of people, you know they almost Get blinded by just looking at one side of the equation, which is not even the most relevant side of the equation.

But they just take a look at that that side of the equation. And then they just kind of assume that it’s too saturated right. But nor the only side of the equation: that’s where, when you that’s, when you guys to keep in mind, it’s actually a matter of operand map, and especially this especially true, you know in a b2b service right, there’s always a buyer there’s always a seller and the Other side of the equation, all the businesses that are in need and desperate for social media marketing, because nowadays, even more businesses are aware that digital marketing is the fastest most trackable, most tangible, most profitable way of going visit.

Only or more business aware that these are marketing is the way to go to grow a business. You know fast and profitably, but here’s a little stat on the number of new businesses opening up each year right. So, as we can see here over six hundred and twenty seven thousand new businesses open each year, so that’s that’s what a lot of businesses right! You have to keep in mind that I’m just throw some numbers around is for every twenty thousand people.

You know going into Western me and learning about us with familiar marking that start an agency which, to be honest, is it’s a huge number. The thing you know the reason why you think it’s a lot more people’s because it almost increase the secret chamber, a chamber effect where everything you’re, seeing on a consistent basis, it’s as some a because that’s that’s! We the only continue, consume right so II quiz this.

This chamber effect almost but yeah if, for 20,000, a for every 20,000 people that are getting into SMA each year, six hundred twenty seven thousand new businesses open up. Then you know you can kind of see how how that balance is out right, there’s still massive opportunity right. So that’s what that’s the the the person that we need to keep in mind on the other side of equation. The the client-side – and the second thing that I wanted to keep in mind, is that the growth of shop five – and this you know especially important if you go into the the e-commerce niche which is or which is also my niche.

So I just wan na you know, throw some numbers past you at to illustrate just the the incredible incredible growth of Shopify in in the past few years. So, from 2013 to 2006, 16 revenue from merchant services increased from 20 to 50 percent, which is quite a lot again, but from 2018 to 2019 the number of sulphite paying customers grew 55 percent from the previous year. That is an absolutely absurd.

Number of new businesses join me shortly. Okay, you know, there’s there’s very, very few businesses that are seeing this tremendous tremendous work. This illustrates just the number number of new e-commerce businesses opening up. I store every single year right and it doesn’t seem like that. Growth is slowing down anytime soon. So that’s the second thing this. The third thing is Shopify plus, so that’s kind of the rather higher at your service, 126 percent year-over-year average growth.

That is a huge, huge number yeah. That’s the third thing and the for thang financial report, total revenue and q1 of 2019 was three hundred and twenty point five million dollars. A fifty percent increase from 2018 q1 is a massive increase, there’s very, very few businesses that are seeing this type of growth online. So yeah, that’s the growth of Shopify, just to illustrate the huge growth that ecommerce that the e-commerce landscape, which is really the future, and it’s not even the futures, is already it’s the present it’s it’s over here, but it keeps on growing and there’s no sign of It slowing down data is clear, there’s more than enough to go wrong, but here’s really my opinion on the topic right.

You know, aside from the data without you know, without even looking at the data here. In my opinion, you shouldn’t even look at the data. Instead, focus on this just be better: okay, when the barrier to entry for financial vehicles load and people flock to it, this of gold rush. What this means is that many people think they’re going to hit the jackpot without putting in the work. This happens for every single financial vehicle you squeeze this.

This fight will affect where people start seeing, you know more people getting results, and so they think they can kind of duplicate that and so more people get into it, and so it just creates this viable fact that it gets bigger and bigger and and there’s eventually More and more people creating this gold rush moving right and this gold rush mentality – and you know this has happened with with drop shipping with Shopify and it’s going to happen with SMA, which is just behind drop shipping, but it just started.

I mean it will only get bigger okay, so the gold rush mentality hasn’t really caught into a semi while yet but in 2020. I think it’s going to be massive. There’s going to be a lot of people coming up with clear results. Online and people can see this and they’re going to flock to it like crazy and so that go rushing tide is created, and so all you have to do is outwork them up something better than them.

Even if it’s just a slight edge, I feel good. The numbers don’t matter and you might think well, that’s that’s just way too competitive like I’m not getting into business to you know, compete with with all the people. What you have to realize is you know, you’re going to go up against these people right, I’m consistently going up and I’ll be showing you some examples of this, but I’m going to sit on a daily basis.

I’m consistently going up against other agencies right there’s, especially if you’re going for the bigger clients, like the bigger clients, get approached by so many agencies. Just this week I signed you know I’m about to sign a contract with a client thanking me. I think it’s five months, and you know that it came down to the session between this, this other agency and my agency, and they want with us the screenshot off of this are right here on the screen.

This is not to brag okay. This is me, just you know, illustrating that there is, it is a competitive environment. Business is competitive, you have to you, know, you’re going to be going up against people and just have to be better than you know your your your system to have to be. You know more effective, more efficient, your your processes have to be tighter. Your your team has to be better and you just have to be.

You know the battery to win those big contracts and we have success. Okay, you know here’s the thing you can still have decent success. You can definitely get six figures without you know, being the best and just never one right, but once you know once you wanted to take things to the next level, one once you you’re really wanting to design those big lines, you’re going to have to be better Than probably what I would recommend is have this mentality right from the start, and it’s going to serve you so well, because you don’t have to look at the data you’re not looking sideways.

I have to see what other people are doing. You’re, just focusing on on you know, perfecting your service, perfecting your team perfecting their agency day in and day out, and then you know you’re going to bury the competition so yeah, that’s the first thing and and the second thing is the 80/20 principle. What this means is that most clients in their niche will gravitate towards the same handful of agencies.

This means that when you’re good doable, when you actually focus on the right things, okay being good, it’s not something that, should you know this hardened you or make you think? Well, I’m not! You know I’m not going to have successful as with SMA, when you’re good you’ll reap huge success, and that should really really excite you. If you’re willing to put in the work, if you’re willing to improve daily and get better daily, then you’re really going to reap huge success right because you know word-of-mouth referrals and and, as I said, the the 80/20 principle in place right.

It’s either all or nothing. Now that’s a bit of an extreme, I don’t you know, I don’t exactly mean nothing. I truly believe that, with with SMA, if you just keep working out, don’t necessarily if you just keep working at it, you know within nine months six months you can definitely learn land, one two three clients or four times right. But what I’m talking about is huge, huge success right, we’re talking about.

You know the six figures past past six figures: half a million in a year. You know even even taking the agency 2 million, which I haven’t done. I have known yet, but you can you can see this this, this pattern wicker and its really, because you know word mouth source kicking in referrals, tire store kicking in you get. You know more social proof and secrete. So again, this file fact, which I will recommend you guys read about in good to create, which is which is really a great book by Jim Collins, so yeah.

That is the second thing, and the third thing is many: existing reputable agencies, reputable agencies or very, very poor, okay, so shifting our attention from new businesses, that’s pretty needed social media marketing to businesses with low-performing agency. So, let’s just completely, you know this record and neglect the massive opportunity that there is with the business that are currently joining.

You know there are currently starting up and need social media marketing desperately. Let’s actually shift our attention to D, the business that are already there. Only out there and that may have it and that may even have agencies running their social media marketing. What I’ve come to realize is that many agencies, over the years over the past years have been able to get away with poor performance in the past and whatever my poor performance is just not be focusing on results not be focus on not being focused on on Robots be more focused on on having a swampy office with with a huge team of of people that are that, don’t really know what they’re doing on a consistent basis.

Yeah, that’s really what I mean by poor performance, the new type of performance driven results, oriented lean agencies that don’t need huge offices, then, and that that’s really the way I suggest you know people to run their agency. You know be very, very efficient and just focusing on results. That’s really the best way to run an agency, but I truly that this new tide of agencies would soon take over, and this also huge opportunity.

The Norden of people are talking about just about looking at the new businesses that are coming into the market that need social media marketing desperately. It’s also looking up. It’s also looking at the huge opportunity, other is by providing a better service than what a lot of agencies have been allowed to provide over the pad over the past few years. Okay, and so what I want to do now is. I want to illustrate this with my own experience.

Okay, if actually had the scenario I happen to us twice, and this very very reason I’ll show you in just a second there’s, the fourth of the time I’m recording this article, it’s the 17th of December, so yeah 13 days ago. This happened to me and I’m still in negotiations with this client. It’s it’s looking like it’s going to happen this week, then I’m going to be able to to close those those negotiations and have them come aboard and we keeping you guys updated on that, but very, very confident that that the this will finalize in in the upcoming Days what the head of this remark you didn’t had to say at the first time I contacted them.

This is a big company. It’s it’s a really big company. It’s a new kind of it’s a new sort of, although they they’ve been around for a they’ve been around for a number of years now, and then we have a very incredible product but yeah. This is what he had to say. You know in response to it my first outreach, I’m happy to have a call with you. Please note I actually spoke to Facebook yesterday regarding how to further optimize Facebook campaigns.

We have a dedicated Facebook expert that works without and we already have an agency. We also work with. Nonetheless, I would be stupid to refuse such a nice offer remind my first email was that was pretty banging but yeah thankee. He wanted to ask. Are you free from 4 to 6 p.M. Today or anytime tomorrow regards his name? Is a Oh. So yeah, then the conversation went on. We actually had the call I was a bit hesitant to.

I was a bit hesitant on the call and – and I think so was he and but it really turned out very, very well. I I was able to diagnose the you know the the biggest bottlenecks that they were. Having new, I painted a clearer picture that there were the one week in the don’t really weepin the the huge returns that they should be weeping from other Facebook ads, and you know that they could do much much better.

I painted that very very clear to them, and they did. I got this email. We actually had two calls prior to this and he you know he just emailed me. I just wanted to let you know we’re still on course to go with your plan records a you had a from working for this company. What I you know, the the reason why I’m showing you guys this is to illustrate just the huge potential of there is the huge presumably of there is by being better, but by being better than this other flashy agencies that that you know, have huge offices that Have incredible landing pages and that have an incredible you know quantum marketing team and that we have an incredible kind bases, one social proof.

At the end of day, we swore our King and that’s what the the client cares about the you know what the client cares about. Yes, social proof helps. Yes, you know having a clientele that can refer, you helps, but if you can just show them that you can get better better result on their agency and undo bear in mind. You know to this point at this point. Magnus II has a track record of incredible resources, so I can show them.

You know what we’re doing for for some we’re kinda. It’s it’s a great way to persuade them. You know by just showing them by straight up showing them results, but if you just if you can show them that your result, oriented team and that they that all you care about is results and you can get them with better results. This is a huge opportunity. I’m and what I would say is even better than had you know.

Looking at you know, looking over at the the companies or just sorting out on that, may not be able to pay you, those those huge retainers that you are and that I’m assuming you’re after so focus on being the best, and you won’t have to worry about The competition, but what I would say, if you really do if you we care about the competition, and you really want to you – know, keep in mind that that data that I that I showed you you know early on in this presentation, you can rest assured, there’s Still plenty of opportunity for newcomers, there’s there’s still plenty of opportunity in the SME space and there’s still plenty of opportunity to absolutely kill it with up SMA and really just you know, build the life of your of your design and and Jen.

We have an incredible thriving business, so yeah that is it for this presentation. Hope you guys enjoyed it. If you have any questions and inquiries leave them down below in the in the comment section, and I get them, I also if you enjoyed this article, go ahead and give it a like. It really helps out a ton with the algorithm hopes up push this blog to a lot more people and that get our message out there and also guys, if you have to subscribe to my blog, go ahead and do that now.

Of course, almost content coming out on SME sales outreach also building the team, also getting an amazing resource for clients, also building an incredible ecosystem building incredible systems. They’ll then outstanding posters. I really just a complete 360 approach to SMA, but with the focus on sales and now reduce, I see is the biggest roadblock, I’m the biggest bottleneck for budding agency owners and SMA owner.

So yeah. If you haven’t done so, go ahead and subscribe to my blog and also guys have a little announcement to make I’m going to be open up opening up a Facebook group, I’ve been getting quite a few questions on people. You know asking me how I go about. I will shall go about my sills and also how about your landing landing. Clients are not on a consistent daily basis and so we’re inside through seven decided to open up a Facebook group all about sales.

Outreach messaging cold calls anything that that is, sales and outreach related and also just be. You know, built in your agency and scale in your agency. I’m going to be extremely active on that group that we can have admins it’s going to be a very, very active community, and that’s really what I wanted to be I’ve seen. You know. I’m poor and I’ve seen a ton of other Facebook groups out there and you know they they’re, just you know boring no one actually engages.

I don’t wan na actually post anything. This completely different, there’s going to be consistent, valuable content on a daily basis and you’re not going to want to miss that and so yeah go ahead and join. The Facebook group actually left a link in the description yeah. That is it for today’s article hope. Everything is going well in your journey. I’ll speak to you in the next one: peace

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Online Marketing

How To Run A Facebook Marketing Agency Step-By-Step For Beginners (2019)

Now This is a local business, So it doesn’t matter if you’re a real estate agent, chiropractor, Dennis local restaurant local gym really the strategy all works the same way. So this is Kathy right here. Kathy is a real estate agent that I’ve worked with in the past and she’s based out of Southern California, And this right here is her Facebook page and then we’ve got her website right here And then I just pulled up a simple.

This is not her actual Landing page right here. I didn’t go into her account and go get that, but you can see like kind of the idea here. So this is where we would be running the Facebook ads to go. Send him to this type of an opt-in page and we’ve got. I mean, Obviously, a number of different opt-ins and landing pages that we can go through and offer on the lead magnets, But those are kind of her assets right.

She got the website. You got her. Facebook page – and I don’t honestly, don’t even know how many followers she has she’s got about 200 people and so He’d go through. Let’s see if she’s got any articles, I honestly did not even checked so she’s got some articles. You can see 272 people view that 151 1.3 thousand Some are more popular than others, But so, okay, So that’s some good data to go through and start out in a workplace.

We’ve got Facebook page We’ve got some article views. We’ve got some page engagement people. We probably have people that have visited her website over here. You can see, she’s got her Facebook pixel all there and tracking Okay and then we’ve got the Listing leads or you’ve got the the lead magnet right here. Okay, So let’s just go to the drawing board over here And let’s map this out. So if we grab the pen so we’re going to be sending people to This initial Landing page cave because remember we don’t want to send.

If we’re running Facebook Ads, We don’t want to be signing in to our main website. We don’t want to be sending them to our blog anywhere else. We want to send them to a simple lead capture, page with a lead magnet with an offer That we can go through and grab their contact information, So their name phone number and email address now. Initially, because she’s not completely brand new Kathy has some assets that we can go through work with, so we can go through and create custom Audiences.

So we can go and we’ll run a Facebook ad right here. Okay right We’re on a Facebook ad and we’re sending people to that landing page to this one right here: Let’s just map out She’s got her website visitors. So anyone this visitor web site She’s got that Facebook pixel on there, so she can go through and retarget. Those people She’s now got people that have engaged with her page, So page engagement, okay.

So that means if she’s made a post anyone this light commented or Follows her on Facebook or anything like that, And then she also has the article views right And then I think that’s probably about it for right now, Oh and then, if there’s anyone that does You know hit this landing page, but doesn’t opt-in. We can set up a little retargeting ad right here To get them coming back up here, Okay, which these ones up here – They’re, not necessarily a retargeting ad, because they haven’t necessarily seen this Facebook post already or this Facebook ad, and they haven’t already gone to this Landing page where, Whereas, if they’ve already seen this added they’ve already gotten this landing page at that point, They this would be a retarding ad showing to those specific people All right.

So now we come over here. This is going to be more of that warm audience. Slash that tier Two okay, So now she comes over here, She gets them on her email list and her ideal Situation is to go through and get them to book an appointment with her Okay. So now what she’s doing is going through she’s getting the lead? The contact information, their name phone and email. So if we come over here to this landing page, they hit give me the list We’re getting their name, email and phone number.

So then she can go through call them up right away and You know get get an appointment schedule and then what we’re also doing is we’re setting them We’re putting them into a follow-up email Sequence right here. That is then getting them with a real estate agent. Right, a real estate agent or a dentist or a chiropractor any other, these little local business owners You’re not necessarily selling something to online.

So the whole goal Is to come over here and your sales mechanism is to get an appointment scheduled because with her she’s either helping people buy a home or Go through and sell their home list their home. So she can go through and sell to help him sell it right. So now we’re going to be following up with Emails, okay And then also what I like to do is follow up with SMS as well, Okay, which the nice thing about the Arsenal system which she uses.

It’s all integrated in there, So she’s got email, SMS and then even Facebook Messenger. So we’ll do Facebook Messenger right there. Okay! So now We’re at this point where we’ve got all these people: Okay, so we’re initially targeting that this small audience of people who visit our website. Okay, that custom audience people that have engaged with their Facebook, page people that have viewed her article, We’re targeting that that warm slash that tier-2 and then also part of this, is any existing existing clients and existing Leads.

Okay. Now, because, when you’re running a local business, especially if you’re in a smaller town now Kathy She’s in Southern California, So she actually has a pretty big area of pretty big community. But with this audience right here you can be spending literally like five to ten dollars per day and Hitting this whole entire audience Right, because you don’t really need much more than that, because there’s probably not going to be.

You know Millions of people that audience is probably just going to be thousands or even tens to tens of tens of thousands right so going through, hitting that up and setting these all here where we should, because this is all this low-hanging fruit, beginning pretty dang good Results and then having the retargeting ads, Collect anyone that hits this landing page. Let’s say this landing page converts at twenty five percent, So out of a hundred people, twenty five become leads, and out of those 175 do not so we’re now retargeting the seventy-five right here.

Okay, but then we go through and we’re getting people to go and discuss an appointment and out of the twenty five leads. Maybe let’s say five skills appointments? Okay, so then that means that there are 20 that we can go through and not only send emails to Send. Also text messages also send Facebook messages, but then we can also spend let’s say $ 1 a day, Reminding them to go back and set an appointment up with Kathy okay or with your dentist or with the you know, If you’re marking agency, with with your sales Guy or you, if you’re the sales person right, So this is really the simple setup right here And then, when you went to go, you want to go really scale up then guys this landing page right here It could be for whatever offer It could be.

A number of offers for a chiropractor, It could be a free massage. It could be a free consultation getting in for a desk. It can be free teeth, whitening for real estate, for example right here. It’s getting a list of homes under $ 300,000 for $ 500,000 or whatever The number is, it could be Hey. You know, we’ve got this listing, like maybe you’re, promoting this listing and you’re trying to get it sold.

So you say: hey get up the price pictures and Address of this property just put in your contact information, So it could be a number of different things and then, when we go through and we want to scale this up, Okay, we went to the wrong page. We want to go through and scale this up. We now we’re going to hit our look-alike audiences, So our 1 % look like audiences of our. Ideally, if you have a hundred plus past clients, okay, Then you want to use one percent, look like audience of them or one percent.

Look like a Belize or article views, page engagement or website visitors, and then this is going to get us a two million person audience and Obviously, if you’re running a local business, If you’re just targeting people specifically in that business. Obviously, it’s going to be a lot smaller than the two million, But then we are now sending them to This same landing page as well, And then you’ve got all of the Machine already set up on the back end.

So they go through, 25 percent of the people are going to actually opt in, so the other 75 % are going to be hit up with this retargeting ad And then of the 25 %. They’ve opted in we’re going to invite them to schedule an appointment of those 25. What is that 5 out of 25? Is that, like 20 %, something like that Yeah? I think 20 % are going to actually schedule an appointment. So the other 80 % Right here are going to be hit with another retarding ad.

But it’s not going to be this same retargeting ad, because we’ve already excluded them, Okay, which we’ve covered that in in previous modules, we excluded them because we already know we had their contact information But we’re just pushing them along To the next step. Okay, so if they viewed our website or article or something like that, We’re pushing them to opt in they’ve already opted in we’re pushing them to schedule.

Appointment, They’ve already scheduled an appointment, We’re pushing them to actually, like you know, list their home with us or buy their home with us, or something like that and then so. The goal is to get them on this appointment and then see. Are they looking to buy? Are they looking to sell and whatever they’re looking to do and then once you go through and get a buyer or a seller, Then with both of these, especially in the real estate market and if you’re in any other market? Really It’s the same type of thing, Then we’re going to go through and we’re going to look for Referrals from those people because obviously they went through and they just bought a house.

It’s not like they’re going to buy a house anytime soon in the next six months or even a year, even probably a couple of years, But you can say like hey, okay, Do you know anyone else looking to buy a home in this area, but also, if They’re looking to sell their home and you go through and you sell their home, So you make some money on that and then you can go help them Buy a home. So you kind of like double up on that.

So that’s that’s something! That’s really nice there! So a lot of times we’ve had real estate agents They go through and they run an ad to help someone buy a home and so because they know they’re looking to buy a home They like. Well, you don’t need the other home. So, let’s hope you sell that other home, And so you kind of can double-dip like that. So that’s obviously the real estate business. But if you look at any other business same type of thing, If you’re a dentist, you get them in with free teeth.

Whitening up here: Okay: where is it up here? Free, teeth, whitening and Then once they come in set an appointment. You get them in the seat right here and then it’s not like buyer or seller, but it’s like okay, a teeth, cleaning, a root canal or Whatever the different products, and offers that they have to offer so same thing with the chiropractor Of a gym like if You’re going through instead of Fitness, you got nutritional plans, You can break down workout plans, private coaching, just a normal, typical membership, There’s a lot of different things, but the nice thing is with this process: you can now market to them with email can market with them.

Sms with Facebook, Messenger and all of these retarding ads, which, with those retargeting ads, you can hit them up on Instagram and on Facebook, So you’re, basically omnipresent in all of these different locations. Okay, So anyway, guys, if you guys have any questions specifically to this case study and how this works for a local business Go ahead post a question in the Facebook group that this is exactly where I would go through and start.

Obviously, if you guys do not have an existing business and you don’t have any website visitors, article views or anything like that, The first thing I would do is shoot a article talking about your products or services post that on Facebook Put some money behind it. Maybe five to ten bucks a day get a few thousand people Viewing that article and then start the same process go and set up in facebook ad targeting only those people that viewed the article Okay get them to a landing page with your offer.

And then you can initially create a one percent. Look like audience off of those Video viewers to get them to your landing page as well, And then once you’ve, gotten 100 plus leads Create a custom audience of all your leads and create a look like audience of those leads, And then once you scale up and You’ve got, you know, Let’s say a thousand leads, and now you’ve got a hundred customers at this point, then you go.

The same thing create a custom audience of those 100 customers create a 1 % look-alike audience of those customers, and You continue to grow like that. So, anyway, once again post your questions, comments whatever in the facebook group and with that said guys, I will see you in the next


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How To Start Your Own Digital Marketing Agency ($0 – $10k/Month In 90 Days In Your New Career)

Okay, How did you start how to get your first clients And then how to go through, take it from zero to ten thousand dollars per month? Okay and then once you’re at ten thousand dollars per month, How many of you guys would love me to show you how to take it from ten thousand dollars per month to even a hundred thousand dollars per month? How would you guys like to see exactly what I’ve done to go through within twelve months, Take my business from in essence zero to over a hundred thousand dollars per month? With what I’m doing here? Okay, We’ve got star from Venice Beach.

What welcome star Okay awesome guys! Well, That’s we’re going to cover today We’re going to go through because, obviously like, if you’re wanting to start your own digital marketing agency, That’s the core! That’S obviously the title of this article. You need to know how to get your first clients. You know how to go to have success with those clients, because I know a lot of people They like want to start their own agency, but their biggest fear.

This is me a couple years ago is why I want to get clients, But what, if I have no idea how to help them, how to run ads for them how to get leads or success or any of that stuff? So I want to cover that, for you all today get those first couple and honestly, You can run your own market agency as a one-man show and take in a ten thousand dollars per month Fairly easy. It really is not that hard. That’S what I went through and did, but now I’ve kind of merged to the fact where I am Just you know, I’m trying to go through and specialize only in sales and market We’re going to talk about that here as well.

Okay, so Awesome guys – Let’s jump into this, so the first point I’m looking down here, because I’ve got these little notes right here. I’Ve got three key points I want to share with you. So number one is Get experience. Okay, What you need to do first is go through and get experience with Facebook advertising with marketing with starting your own agency, Whether it’s SEO Facebook Ads Google Ads whatever it is and so Number one key point number one kind of contradicts number two which I’ll tell You about here It is a little bit, but you need experience, so it doesn’t matter What clients you’re going to go through and grab Could be.

Chiropractors, dentists, real estate agents, gym owners, restaurants, anything you just need to go through and get Familiar with the whole Facebook advertising marketing process right now, when I first got started, This is me back when I was super naive with all this stuff. I was like man. Well, You know everyone that has a successful agency. They’Ve got all these testimonials. They got all this stuff like.

How do I go through and sell somebody without any Testimonials like? What do I go through and do, and so really the key is, is going in first And it sounds like it sucks right, but go and work for free go offer To run their ads for two weeks for four weeks. Whatever the timeframe is and say, hey, look, You know. I’Ve been really studying Facebook advertising, It’s really hot right now, There’s so many successful case studies out there And I want to go through and help you with your restaurant with your gym with your you know real estate agency, Whatever it is and help you go through And market that business? Okay, so you go through and you say: hey You don’t even have to pay me.

Okay, After the two-week trial or before we trial. Whatever you’re doing you can say, then we can go through and we can talk about What the right amount to pay me is And we kind of move forward from there. Okay, so we’ll just like we’ll use your Facebook advertising money. Okay, So they set aside a budget of 200 400 500, whatever the number is, and you go use that money to gain that skill set. Because, honestly guys, I’ve been through a lot of Facebook advertising Courses and all that stuff, especially when I first got started.

But honestly, at the other day it all comes down to just getting that experience and going through and Using the ads manager in Facebook or Google or any of that stuff, And you will learn way quicker way more by actually going through and gaining that experience. Okay, so anyway, that’s number one and the best way to go through and get clients. You guys have probably seen this on some other trainings of Mine or some other people is just going through and posting on.

Facebook, hey I’ve, been studying Facebook ads where I’ve been studying. You know at Google Ads or whatever you’re like been focusing on and I’m looking for some people to go through and help them out. I won’t charge anything. We just do a little trial run and we’ll see how it works. Getting leads for you in your business And then you’re going to get people responding and you can go post on your personal profile.

You can post in some local Facebook groups like Wherever you live. Let’S say you live in Dallas, There’s, there’s local Facebook groups of there Dallas specific kay could be like Dallas, small business owners or Dallas. You know gym owners or whatever it might be, go post in those groups and just kind of like start to get that That communication out there, okay, so number two guys so, Let’s just hit anybody have any questions on that real, quick, I’m going to dive into Number two, and if questions do pop up I’ll jump into that, because I know there’s a little bit of a delay when we’re going through and doing these YouTube lives.

But if you guys have questions on number one hit them up in the chat box. But number two guys once you go through and You have your experience right. You’Ve gone through You’ve worked with all these different types of business owners. All these different clients. You want a niche in and get specific to one Industry. Okay. Now, when I first got started – and this was you know – probably When I first got start with more of the Facebook advertising agency model – This is probably two and a half years ago, or something like that.

I was working with Dennis chiropractors real estate agents network marketers Insurance. I was like working with so many different types of people just to gain that experience, But then we started seeing consistently really really good results with the real estate market. Okay, real estate agents, real estate investors, real estate brokers, And so I went all in on that. I went all in and just started focused on those, because we had some campaigns That we’re working Extremely well to get buyer leads seller leads, you know, promote their open house, promote their listings, And so I was like you know what I could either go through and Continue to try to reinvent the wheel of okay, Let’s, like I’ve got a new insurance broker like I need to go, find out a good campaign, That’s going to work for them and then the next thing you’ve got a mortgage broker.

The next say: you’ve got a fitness, a gym owner personal trainer and going and trying to recreate the wheel every single time you bring on a new client or You can have maybe four to five campaigns that you know converts super well and just focus and stick With those okay, So that’s what I went through and did We’re starting to get some really good results in the real estate market. And then I was like you know what I’m going to go all-in with this, I’m going to only do real estate, because I know these campaigns work and now my only focus is He’s getting new clients getting new customers on to go through and help them take Their business to the next level, okay, so Anyway, guys that that’s kind of key number, two so like you can see how it kind of contradicts number one.

But number one is obviously like just getting out there getting that experience, bringing on your first couple of clients And then once you see like hey, Maybe you’re like you’re, killing it with chiropractors or killing it with Dennis or with realtors or whatever. Then you go through and you focus just on that niche and my my Recommendation to you – and this is what one of my mentors told me he went through and said: hey Jason focus on real estate.

He’S like you’ve, been having a success in real estate. Don’T go out of real estate until you’ve made at least a million dollars. Okay, And now we we well surpassed that, but we’re still focused on real estate, Because one is a huge market. We can go through and just really grow our business And we just continue to get success and we continue to improve our model, our campaigns that we’re running for all four different clients.

Okay, so number three guys We’re getting this so so we got number one Go out, get experience grab some those initial clients get testimonies, get those case. Studies, Okay, work some stuff for free. It sounds like a little bit of a pain right at the very beginning. For long term results we’re not in this for the quick win, we’re not in this for the quick buck, We want to go through and build a long-term sustainable business if you’re in it for the quick buck, You might have success for six to 12 to 18 Months but you know everyone else is going to come in and they’re just going to like take over and You’re, not going to really be able to set yourself apart, Okay and then once you go through and you find a niche where you’re really seeing great results.

Focus in a hundred percent on that niche now You know: we’ve worked with over 3,000 Realtors now real estate agents and brokers and we’ve kind of started a few months ago. We start moving into loan officers mortgage brokers, but honestly, the only reason. Why is because Someone? Looking to buy a home that a real estate agents going to work with that’s the same exact person, That’s going to need a loan from a lender; Okay, so it’s like it’s literally the same lead and there’s so many synergies with that that, With those industries that It makes total sense to go through and jump over there.

Alright, so number three guys. Okay and if you guys have any questions, this point just go hit them in the chat box. I’Ll make sure I’ll get to all those questions. We can even save some time here at the end To answer all the questions you guys have, but once you go through and you you’re so so anyway, those first two keys That should be able to get you from zero to $ 10,000 per month. Okay – And that should be enough like where you can go through and you can do the sales and marketing for your clients, And you can do the fulfillment for your clients and that’s what I did for the first several months.

And then it got to a point where I was like. You know what I don’t have time to go through and fulfill for all these clients. And I don’t have time to do the sales and marketing just jump back and forth and because you just end up losing so much time and effort and energy by Switching gears right where it’s like You’re doing sales calls and then, like someone’s like hey, I need. I need help with this support Item or I need you to do this or do that so you’re always jumping back and forth and really You don’t see any great results from it.

So, as you start to grow, What I would recommend is because you found out kind of the model You’ve had the experience of going through and setting up the campaigns go, find someone that you can hire. Okay to start setting up those campaigns for you in doing the fulfillment. Ok just find one person find someone. You can trust Someone you like to work with you enjoy working with, and then you can focus a hundred percent on the sales and obviously At the beginning.

You’Re going to have to spend a little bit of time, training that person up, But the idea is when that second person, when you hire that second fulfillment Account Manager person the person that you initially trained, They can train them. Okay, so now you’re starting to leverage yourself You’re starting to branch out, and you can focus a hundred percent on the sales and marketing aspect And we’re going to get that here in a second We’ve got Joel saying.

Facebook for real estate must be very tricky. Does Facebook have that data on possible home buyers? Honestly Joel is not too tricky. Okay, Obviously, and there’s all the new Facebook algorithm updates Everyone’s kind of freaks out on it’s like well. How does this affect real estate, and all this and honestly, it really doesn’t affect it too much our campaigns that stay pretty consistent, really the biggest change that I’ve seen with the new Facebook algorithm update is, I Think I have a little over 30 thousand followers on My Facebook page And if I make a Facebook post and even a Facebook live which used to get way more, You might get 50 people that are actually seeing that if I don’t put money behind it, so 50 people reached with 30,000 people that follow you.

It’S not really beneficial so like Anyway, the whole the game of like having so many followers and likes all that and on Facebook. It doesn’t really matter anymore so anyway, but also this Facebook have data on possible home buyers. Yes, They do so they’ve got. You can go through and target by homeowners So like, if you’re doing like a sell, leads campaign for people looking to go through and sell their home, You could target people that are homeowners.

You can target people that are renters, There’s several other different Interests and groups and all that stuff that you can go through and target. Okay. So back to kind of like Your, you went through you hired your first person, you trained them on support fulfillment. Now you are shifting okay you’re shifting your focus to 100 % sales and marketing, and what you need to do is you need to get a Consistent sales process that you can know and rely on that happens every week every day, Every like you, you got a Set like a certain amount of time like so I go through and I’ll do live webinars every Single week, okay, and I know that every single week This is like a proven model, proven process that I can go through and put a majority of my budget.

My expenses for my whole company Into that advertising just to bring on new clients. Okay, So that’s really what you want to do. You want to get to the point where, like you go, And you first get your first ten thousand dollars per month and honestly that doesn’t really You don’t really need to spend a lot of money. You can do that 100 % for free with no advertising budget and then what I do. Let’S say your expenses for 10 grand a month.

Let’S say your expenses are like five grand or whatever I put like 70 to 80 percent of my total expenses so 70 to 80 percent. Of that five grand Into my advertising, okay, cuz, then that the whole goal is now we want to build something. That’S going to be a long-term, sustainable, long term growth, so we’re not we’re not necessarily interested in, like those first 90 to 120 days of Making the the quick money like I don’t know bout you guys, but like it’s great I I you know I like to Make money too, But I rather go and make you know a hundred million dollars ten years from now, as opposed to a hundred thousand dollars right now.

That makes sense so like I’m going through and I’m building this with a long-term mindset That if I go through and invest more to my business into advertising, getting more leads more clients on board than in a year. I’M going to be able to have a business. That’S going to be doing a couple hundred thousand dollars per month and It’s it’s going to be that much more beneficial right. So, okay, We’ve got a few questions here.

We’Ll say how do you see Facebook ads and doing what you do change with the Cambridge analytical scandal? Honestly Yeah? Like that’s, that’s, obviously, an issue, I think that’s more of an issue for Mark Zuckerberg and Facebook to be completely honest, because this is just the whole data breach and all that we still have all those tools and everything accessible to us as advertisers as business owners And Really we’ll the the big key thing on that is You you’re always are going to be changing whatever platform You’re marketing on, because like right now, Facebook Ads is hot.

You know ten years ago, Google ads was super hot okay And most people actually aren’t doing YouTube ads, which I’m jumping in and doing YouTube ads and those are working amazingly Well. So really it doesn’t matter like whether it’s Facebook or Google or what the platform Is. There’S always going to be something new, whether it’s Instagram snapchat, you got to go through and just evolve the model as time changes and things evolve so like even if, Let’s say Facebook ads that, let’s say it Just totally shut down tomorrow: okay And the whole Cambridge Analytic a scandal that, like totally just like, crashed everything honestly, I wasn’t really worried because I’m not relying a hundred percent on Facebook for my lead generation and for my marketing And I’m not relying that.

Well, I’m actually right now We’re kind of focused on that. For our clients, Just because it’s it’s converting so well and we haven’t really seen – I mean it’s only been a couple days, But we haven’t seen a huge, Huge shift or change with anything recently so anyway. Oh Jokes laugh at that comment: okay, cool, okay. So now so now we’re going through and we’re putting the majority of our budget into our Advertising, our marketing, whether it’s Google, Facebook or if it’s some new platform, that’s come out To go through because our guys, just so you know, there’s so many other Taizo networks And resources that it’s not just Facebook, It’s not just Google, okay, I work with some advertising networks where There’s these guys that have massive email lists or text messaging lists, or they have big blogs.

You can go put banner ads on there’s like so many different ways. You can go through and Target your ideal customer and bring people in to your business. So it’s not just Facebook there, but I would go through And make sure you’re putting putting a majority of your budget Into that lead generation into client acquisition, bringing more customers in, and that’s your sole focus. Okay and you’re, just going through as you’re bringing more clients.

You hire more account reps to help you with the fulfillment and then, if It gets to a point where you’re like hey, I can’t handle all the sales myself We’re getting so many leads. Then you can go through and hire a second or third or fourth sales. Guy right, So that’s what we’re starting to do right now We hired It’s just probably two. Three months ago, We hired a second sales guy to help me with all the incoming leads and all that stuff that we’re generating.

So So that’s basically it guys Go through get experience, kind of go start working with any and all clients get your experience with Facebook Ads Google Ads with you know, Going through and marketing on blogs or whatever it might be, Second find which niche? That is just really connecting with you, Where you find your best results. Your best case studies focus in on that a hundred percent till you’ve made at least a million dollars.

Okay and then once you go through then focus on that as you’re growing. Your focus in 100 % on sales And you’re, putting in 70 to 80 percent of your expenses as a whole into advertising into marketing. And then Your high in our hiring more account reps to be able to go through and handle the new onboarding of clients. And then you go focus a hundred percent of sales until you get to the point where, like you’re getting so many leads, so many everything that you have to hire more sales people to Go through and expand it out.

Okay, let’s say these up: um, Okay And have will Classic? Is there a version of arsal that allows you to build landing pages for other agents, get leads emailed to them and myself so Prince Durban Romans we’re actually working on that right now We don’t have like like right now. Arsenal is built for the individual agent. So what you could do Is you can go through and set up a lead generation campaign and have the the Leads notified sent to the actual agent as far as right now sending them to you and the agent.

We only have it going through one person. Actually, you know what we’ve done actually in the past, with some people that have wanted to do that. You know how you can set up and create a Like a group, alias email. So, like let’s say, We’ve got our support at our salon: kg comm right and Then we have multiple people. When someone emails support, we have multiple people that get that email. So that’s what you can do their prints.

That’S what we’ve done in the past and totally forgot about that, But you can set up like you know, Kansas realtor at prints, calm or whatever the email address is and then have that sense. When we send out the lead Notification, it goes to you and the realtor as well. Okay, Phyllis, a long trip things grit is great great mindset. Yeah. Definitely, eighty percent of their ad budget to generate leads build a long-term relationship with your clients, exactly Joel nailed.

It. Okay, Joel saying: where do you find your account reps or freelancers? Do these tasks honestly guys where I find it, And this is a great question, because this is something that I know people have struggled with in the past. Is I just reach out to my existing audience? Okay, after you’ve been doing this for so long I’ll, just go through and make a post on Facebook. So, as you start to gain fault like, even if you’re not really trying you Start to gain followers on Facebook, people add you as friends on Facebook, They will jump on your email list and even though you’re marking is specific, like I Marcus specifically to Realtors, I Get digital marketers all the time jumping on and they kind of want to see what I’m doing right so Anyway, I would just go through, and this is what we’ve done Even this week, I did a Facebook live in our Facebook group.

I posted like on our Facebook page or I posted it on my personal profile before I’ve posted the I’ve, Done an email blast and just saying hey, if you guys are interested in working with us, We’re growing We’re hiring again, Which also that excites people on your Email list because we’re like wow They’re, growing, They’re growing, again like it, must be working and so like they. They get more belief and confidence in you and what you’re doing Okay so Joel.

Hopefully, hopefully that helps and also like what I initially like when I didn’t have super big following We have a few colleges actually around where I live about. Seventy thousand University students, and so I knew a couple that were just there, but I ideally I like to go through and reach out to my existing following and community, because More than likely they’ve seen some my trainings on Facebook ads on their software on set up On everything, so The onboarding and getting them up to speed is that much faster.

Okay. Okay, let’s see Hey Jason, I’ve been following you for a while Hugh Rock awesome. How do you set up the software platform used for your specific niche? How do you set up the software platform used for you specific nature, so Giovanna Thanks for the thanks for the comments Thanks for following us, um We’ve been building this platform out for probably three to four years, so we’ve gone through because we build out from scratch.

We’Re not using any like Third-party service that we’re just white labeling like we built it from scratch. It’S all custom to us and We start building out. I think three four years ago and then we started going like full-time all in with it about two and a half years ago. Okay, so that’s what we’ve done We we do go through and do white labels of the software. It’S not really my focus. I don’t like to focus on that, but we do offer that there Will is classic we’re.

Talking about me jump on your webinar space pages talking. You probably will you’re, probably you probably the exact person I’m talking about there. Okay, Well cool guys! Well, Let me just jump in I want to. I want to share with you guys just For anyone like you know, if you’re kind of wondering where to get started on all this stuff, I have put together a course. It’S called the six-figure agency.

I just dropped a link in the chat box if you’re reading the replay of this. What I’ll do is I’ll put it down in the description as well, and This is basically my step-by-step guide of gaining clients getting clients Going through and taking it, building your business to zero to $ 10,000 per month. It’S all real estate and mortgage specific and focus so you’ll see all of my real estate generation campaigns.

My mortgage lead generation campaigns. How I go through and you’ll see the contracts that we use to sign up clients, because that’s really big, as Once you sign somebody up. You want to get them to sign a contract, so you, you know, There’s a good understanding of what you’re going to do for them And what they’re going to expect from you so that just not any issues down the road And then I go through and show You how to get your first cup of clients how to charge them how to what different Products and services to offer and then how to go through and scale things up from there? Okay! So if you guys want that, obviously it’s just you know, It’s not really! Honestly, It’s not even really a moneymaker for me.

I just like I put together because I thought it’d be helpful for some people that are following me here and That’s pretty much it guys. That’S that’s the quick 3-step rundown! Okay, Gain experience, go run stuff for free for your clients, Number two niche down on where you’re going to go through where you’ve been having good success and results, Then three go start hiring other people and putting a majority of your ad budget into your lead generation.

Client acquisition Scale and grow things to the next level. Okay, So anyway, guys, if you guys enjoyed this article, Go ahead and hit that thumbs up button, I’d greatly appreciate it. It would help other people see this as well. If you guys want to share it, You know I don ously, Love it and then, if you guys are not subscribed yet make sure you guys subscribe, the blog, I launched a new article every single Monday, Wednesday Friday, I’m trying to do more YouTube lives.

I don’t know if you guys been reading me for a little bit now, but I was actually Banned from doing YouTube lives for 90 days, which was insane I was like Anyway. I must have broken some rule. I had no idea about so it’s kind of a newbie to YouTube, which is all good, but Anyway so yeah go ahead, subscribe the blog I’ve got for everyone that subscribes. I’Ve got a free Facebook as mini course $ 97 value.

Just go to my blog hit. Refresh And there’s going to be a article and a link to that that mini course there hook you guys up and then also we’ve got the six for your agency link right there and Anyway, guys Thanks so much for reading I’ll try to jump on. I’M not sure if I’m going to do a live on Monday, yet Or just kind of like a pre-recorded article, but thanks so much for for jumping on commenting.

I love the engagement. I love you know, seen kind of like the different questions and beyond the answer and help you guys out as much as possible. But with that said, I’m going to leave you guys all, But I hope you have an amazing weekend and with that said, I will talk to you all later.