Categories
Online Marketing

What Is Digital Marketing And How Can You Use It To Grow Your Business?

It makes being in business easier than ever. Let’s get into this article how’s it going everybody. My name is Brandon brashears, I do digital marketing.

I have an agency called maverick digital marketing. I also have podcasts and create content and create daily marketing articles here on YouTube. So if you are trying to grow your business or if you want to start a business, want to start an agency if you’re looking to do any of those things, then please consider subscribing, because I create daily articles that helps you to get better at marketing.

So what is digital marketing? Well, you’ve probably heard about things like content, marketing or blogs, or article creation or just in general, there’s social media marketing too, like there’s all of these different concepts and that all falls underneath the larger umbrella of digital marketing. Digital marketing is using anything on the web. To take attention and turn that attention into some kind of an action – hopefully so sometimes you’ll have people that want to sell things like on websites like Shopify or click funnels or WooCommerce, or other tools like that.

But how do we get people to go and take action that we’re looking for them to take? That’s exactly what digital marketing does now, I’m a huge proponent of content. Marketing I mean content. Marketing is a part of digital marketing where we create content, that’s relevant to a group of people. We use that content to segment those people and show those people offers there’s also pay-per-click marketing, there’s search engine, optimization, there’s social media marketing, there’s, email, marketing, there’s, ecommerce marketing, there’s all these different specialties of digital marketing, but ultimately what they do is they take attention and They turn that attention into action, and so it really is as simple as that human behavior is pretty much the same.

It’s really interesting. If you look at books like scientific advertising, it was written in the early 1900s and it’s super super relevant because it’s today, even because peoples typically behave in certain ways. So we use the what we know about human behavior to drive attention and drive traffic to different offers, and then we get people to buy typically things that they need or want based on their activity and that’s what digital marketing does now.

There’s two kinds of ways to get people to do something you can try and get people to do something by enticing them to do something or you can get people to do something because they want or need it already. Now I’m a big fan of trying to find people who want and need what I’m selling, instead of trying to make them consider that they should be buying something because it’s a lot easier to find somebody who wants something.

For example, if you’re trying to sell hamburger. What’s the most important thing that you need, some people might say: well, we need the best quality, meat or buns or lettuce, but I think that if you find a starving crowd, who is really really hungry, they’ll pay a lot of money for that cheeseburger because they Already want it and they’re starving, so that’s kind of what digital marketing does through content and other strategies.

We use attention and we take that attention segment it and then show relevant offers and make offers now a lot of times, especially with businesses. You’ll hear you know what digital marketing doesn’t really generate, return on investment for me and they get confused a lot, especially when it comes to social media, marketing or other blogs, where they’re, creating content and they’re doing a lot of work and activity, but they’re, not turning That activity into actual sales or leads, and so a lot of times, especially if they don’t have a clear strategy, digital marketing, seems really difficult.

But the way that we do digital marketing through my agency and the way that good marketers do marketing is that they’re able to measure and track their offers. They’re able to track return on investment return on adspend and typically they create one objective per campaign and they measure that objective. So most marketing in general, you start out. You’ve probably heard the term a marketing funnel and a marketing funnel is a big component of digital marketing, because we drive attention and traffic and find out people that are interested through segmentation, and then we show offers so you have three stages of the funnel there.

We have awareness which, in order for people to understand, or in order for people to do business with you, they have to know about you right and if they don’t know about you, they can’t be business. So that awareness is at the top of the funnel a lot of the content that we do and create, gets people to be aware of our content and aware of our brand so that they can take the next step in our relationship.

The next step of the funnel is the middle of the funnel, which is evaluation so once they know about you, they have to evaluate you once they’ve evaluated you, then they can convert and that conversion process happens. Once somebody becomes a customer and pays you and then hopefully they continue to convert over time. So we take the attention and the time met where people are spending time we take.

So we take places that people are spending time on, like social media networks or Google or Yahoo or Bing or other search engines or just anywhere. People are generally taking time and we drive people through different funnels. Now funnels are going to look different depending on the different stages of the purchasing process. People are in so, for example, if you have somebody that is just researching what the best kinds of cars for having a family member, never sorry for having.

So, for example, if you take somebody who just is starting off the purchase process and trying to find out what kind of cars are best for having a family, for example, that’s a very different stage of the funnel than somebody who is looking at specific lease payments On a specific model of a car, and so in general, we and depending on what your business is and depending on how you want to be targeting people who want to do business with you, you’re, going to target different stages of the funnel and be able to Drive action and activity based on what the person searching or the person engaging what their mindset is and then what action they’re looking to take.

So it’s definitely a science and an art, because your business is special and even though there’s a lot of similarities between different businesses, you’re going to know, ultimately what your clients want and need more than probably anybody else. So how is digital marketing different from traditional market? In general, it’s pretty much the same. The only difference is that it’s all done online. So in the past there have been TV advertisements, newspaper advertisements, Direct Mail, billboards, things like that.

We pretty much have an equivalent of those inside of digital marketing right, so billboard ads are like banner ads, for example, and Direct Mail is like email and newspaper and advertorials, for example, are a lot like Facebook. So there’s a lot of overlap between marketing and advertising. In general and digital marketing, it’s just that the tools and level of sophistication that we have within digital marketing allows you to track and understand exactly what’s going on what your conversion rates are, what your return on adspend is, and so for that reason it is amazing.

Most business owners have more tools now than they ever have had before. One thing, that’s so cool about digital marketing, too, is that the barrier to get started is very low, and so there’s a few things. That’s exciting about that and there’s a few things that are not so exciting about that. So, since the end buried entry is super low, you can go right now and start running. Facebook ads and you’ll be up and running within just a little bit, which is amazing.

It’s not too hard to get started. The problem is, is that it is extremely crowded and it is extremely competitive, and so if you don’t know what you’re doing you can quickly waste tons of money and a lot of people do, and so, if you ask most small business owners, have you ever run Facebook Ads almost all of them will say yes and you say great, what was the return on that spend on that? They’ll have no clue because they don’t know how to set up and measure and track things.

So I make daily marketing articles here that helps to educate you to understand exactly what you should be doing for your digital marketing and how to grow your business in a way. That’s measurable and scalable. That’s what’s important here. We need to understand. What’s working and what’s not and the only way that you can do, that is by setting specific objectives and having each of those objectives be measurable, now determine, depending on what part of the funnel you’re we’re working on if you’re generating awareness, if you’re generating a valuation Or your generate conversion you’re going to be measuring those objectives differently and in the next articles, we’ll talk about the different objectives that you should be measuring across each step of the funnel.

If you need any help, they’ll, please don’t hesitate to ask and comment below if you need any helper, if there’s anything that I can do, I love digital marketing. I’ve been doing this for about twelve years now and it has changed so much, but I just see that there is a huge opportunity for small businesses. If you are a business and you’re, not creating content and you’re, not driving people through finals, you’re going to have a really hard time to stay in business, business is shifting and it’s lingering more and more towards online.

So if you don’t stake your claim right now in the land rush, that’s happening in digital marketing, you’re going to be way behind the curve, so the best time to start is today well, the best time to start was actually yesterday, but the second best time is Today, so if you haven’t started, please let me know what I can do to help if you ever need help with anything again. Just comment below happy to answer questions and please consider subscribing.

I do daily marketing articles here and I love this stuff, so I’ll see on the next article be sure to subscribe, have a great day.


 

Categories
Online Marketing

3 Social Media Marketing Tips For Beginners In 2018

Alright, now, the reason why I Kind of like came up with this idea to shoot this article is because I’ve had a number of friends. Actually, personally, text me reached Out to me – and so I kind of wanted to maybe make this as like a little help for them As they’re going through and growing their business they’re all in different businesses.

So this could work if you know you’re real estate. You know on a marketing agency – Oh my god, Friends got want to start a Golf Channel, Another friend, that’s in network marketing. There’s there’s all these different things and it all is pretty consistent when you’re going through and building up your business on social media right now. Now, I’m just so you guys, if you guys, are brand new to the blog.

My name is Jason Wardrop And I use these exact strategies yesterday, mated twenty thousand dollars in just one day, I’ll, actually I’ll, throw a little Screenshot right here. Something like that. So you guys can actually believe me see that it’s real There’s, no exact strategies that I’ve gone through and used, And the cool thing is. I was just talking with a friend the other day actually, and we were talking about how, Like I started, diving into this stuff less than two years ago.

Okay, so it’s not like it takes you a whole lifetime. Let you go if you’re a doctor you’re going to go and get to spend eight to ten years in school, And then you kind of like hit a cap of what you can really go through and make, whereas with social media. Since you can reach so many people, you there’s not really a cap on your income or learning, And you could do it fairly quickly. Alright, But there’s a few core things that you need to know as we go through and break this down so step number one guys I’ll try to write it fairly big, so you guys can see this and excuse my my terrible handwriting here, but number one is Gain a Skill okay, so let me just hit this really quick guys, So many people – this is bugs me and I know it bugs a lot of people They go.

They try to be the fake expert because, like being an expert, is Big nowadays, because it’s like oh you’re, the expert go launch a course and make all this money. Well, if you don’t have any credibility or authority No-one’s going to go trust you and you’re going to make like Pennies compared to like what you really could make now, if you think about it, If you guys are familiar with Gary Vaynerchuk, which I’m sure so you Guys are, he is a big-time businessman.

He’s got millions of followers on all the different social media platforms, But the interesting thing is: if you guys go, look at the beginning of his career And when he first started out, he started out with a company called Wine Library, or it was called a Wine Library, TV Right, he start out with a YouTube blog and would shoot a article every single day to go through and propel His wine business.

He was selling wine out of his dad’s little shop And he went through it, took him to the Internet And then I think they sold that company for like 60 million dollars right. So You got ta gain a skill and ideally that skill is something that you’re passionate about right like so when my friends, He just texts me yesterday is like hey man. I want to start an Instagram page on our Instagram profile on golf he’s, a big-time golfer He’s super good at golf.

He’s in all these big-time tournaments He’s, like you know, how would I go through and do this, and so that’s the nice thing he’s got a skill, Whereas I’ve got other friends who they want to go through. They want to create the big social media following, But there’s no one, there’s no backstory to them like I’ve got another friend. He is called the bucket list. Family They’ve got, I think, close to million followers.

Now He’s got a cool story, He went started an app and sold a snapchat anyway, We were in the same business school together and we were having a few classes together, But what he did instead of going through and getting like that, necessarily like that skill, He Built a story around his profile right where it’s like: hey He’s taking his family, He sold everything all their belongings And then they’re traveling, all around the world and now they’re getting sponsorships and cool deals and stuff like that.

So he’s got a story behind it, whereas most people you’re going to need to have some type of skill set like You know, Gary Vee he went in and he started just like going through and Evaluating wines right or you need to go through, learn Facebook Ads. If you want to start a marketing agency Or you’ve got to get some, I got an another friend. He sells courses on Amazon, okay Or he sells stuff on Amazon.

He build a course around that and now his personal brands blown up. So We got to gain a skill guys that that’s number one, If not then you’re going to be kind of built on like a deck of cards. Okay, go on deck of cards, alright, So the second thing is going through, and this is this part number two is really what I think you guys here for is building a personal brand Okay, so I started about a year and a half ago marking two real Estate agents right and I’ve kind of become the known as The guy okay he’s the the real estate Legion marketing guy and all that stuff.

So I’ve worked with now a few thousand real estate agents, helping them generate leads Market. The business go and I’ll grow. That and now I’m kind of starting to help other people Create their own marketing agency right. So I’ve gone through and I’ve kind of built that personal brand – and it didn’t happen overnight and like with Gary Vaynerchuk, Didn’t happen overnight. He was for years doing that that daily show and just working – And he wasn’t like necessarily just like in the branding kind of comes with it right.

So when you’re going through and you’re building your personal brand, It’s key to pick the right platform. Where you know your users are going to be okay, so Bit my bigger, if like, if you guys, are reading this on YouTube, Which you are cuz, I’m shooting it for my youtube blog. You see, I probably have like a thousand subscribers, which is pretty miniscule Right. That’s not not that big on Facebook, I have about 30,000 followers.

Okay, which is you know it’s getting up there. It’s not like a huge falling, But it’s a decent size And the reason why I build it up on on Facebook is because there’s a lot of real estate agents. A lot of mortgage brokers a lot of real estate brokers on Facebook, more so than are on YouTube. Okay, and so I went through – and I built my personal brand on Facebook, But then, like my buddy, he wants to go through and build his.

He wants to build his Instagram account right so, depending on your business, You got to know your target market and know where they hang out, like, for example, And one friend I was telling you about who’s got. He sells on Amazon, well, Amazon, crypto Shopify, all that stuff. That’s super Hot, on YouTube right! So, if you’re going to go through and connect with other people, you got to make sure you’re using the right Platform where you know like snapchat.

It’s going to be a different following Instagram different following, whereas like Facebook, now You used to be all like kind of the younger generation and now none of the younger. I got some of the younger brothers and none of them are ever on Facebook. It’s kind of like: oh, that’s, not cool anymore. That’s for old people right, so you got to pick your right Platform is you’re going through a building and guys Like I could go through and we could hit different strategies on how to build on Instagram YouTube.

Facebook. All these different platforms, But there’s like there’s a million other articles out there on how to do each one of those specifically and there’s guys that, like they Specialize in that one platform, all right, so we’re not going to hit that in today’s article. I just want to cover a few these key concepts so that you can have a kind of core basic Understanding of some things that you should probably put in place When you’re going through and building up your social media following alright, then the third thing is Okay.

This is key to you: got ta have some type of product product to Sell. Okay. Now this obviously the whole idea behind all of this is that you can go through and make money For your business or make money just for life in general right. So You know some people might be starting to be like well Jase, I’m not in for the money. Well, Let’s get real at the end of day. At some point you are going to be right, you’re not going to want to spend all your time.

Game is skill, build a personal brand and then make no money whatsoever, okay, so the Products this could be a number of different things, so it could be a digital online course. Okay, It could be a software, it could be a physical good, Okay like, for example, Logan Paul. He sells like his maverick merges his t-shirts awesome. I don’t know how much she’s going to be selling now that that u2 is basically banning him or doing some crazy stuff there.

But you got to have a product to sell or like, for example, You know my buddy that wants to start the Instagram account for a golf okay. He can maybe have a training on how to go through and improve your putt or your chip shot Or you drive whatever it is. I don’t I don’t golf something all the different terms, or he could do some type of affiliate deals With links to Amazon. Where he’s saying hey, I recommend this driver.

This driver is awesome, It’s great to use, and then he get a little affiliate cut where you don’t have to manage any of the product, the shipping any of that stuff and That super beneficial, where you’re probably not going to make as much money. If it’s you just going to feel They attack the product, if you have your own products, you’re going to make a lot more money, But that’s another way to kind of like have that hands-free business more of the lifestyle type of business right.

So This is he right here guys because, yes, you can go through and make money from YouTube ad revenue. Yes, you can go make money from like brands and sponsorships and all that stuff, But honestly that type of money that you can make is like Pennies compared to. If you have your own product right. So I know people that they’ve got tens of thousands of followers. They’ve got hundreds of thousands of followers and They don’t make a ton of money because they don’t have this core back end product nailed down completely Okay.

So you got to think about Okay, If you have 10,000 followers or 30,000 or 100,000. What? What kind of like that niche right like what? What is that following based on and what would be something that they’d all be interested in? Maybe you could make like you know some t-shirts, like a community type t-shirt like Logan Paul at the Maverick brand like a. I mention a little bit earlier Or you know Gary Vaynerchuk.

He had the wine that he was going through and selling, so He went through gain a skill set. He was really knowledgeable up about wines: Okay, Build a personal brand around wine initially, And then he had the product to sell on the back end. Okay, now one core thing guys! I want you guys. I really want to stress this big-time gaining this skill. Okay, if you do not have a skill right now, No worries, okay, like so that’s kind of where I found myself about two years ago I was, I was doing a startup And I was like can’t.

I know I know some digital marketing stuff and all that stuff. But let’s say my startup completely tanked and everything just went to crap and I had to start over completely from scratch Or, let’s say even worse, like I had actually get a job right like happy for me, That would be like the worst thing on the planet. So what I thought was like man, You know I’m pretty good at like some of the social media mark and stuff, But kind of just been dabbling like I know SEO a little bit.

I know a little bit of the YouTube stuff. I know a little bit of all these things. I was like if I really knew how to go, sell on webinars buy really new Facebook Ads buy really new email marketing like I’d. Had these core skill sets that It served not only me, but you know every like a lot of other businesses. Okay, So I went through and I spent probably the next. I don’t know six and nine months going through and hammering that down really learning that skillset guys.

Believe me, It wasn’t easy but, as I mentioned guys, yesterday made twenty thousand dollars in just one day. So if you think about that, that was like less than two years ago that I took a step back was like man. I need a skill set. Okay, So if I can tell you, hey, go get a skill set nail it down and then in two years You could potentially be making five grand a day or ten grand a day or twenty grand a day Or I’ve got some buddies that are doing.

Like fifty to sixty grand a day, Okay, which is insane like I want, I want to get to that level like that’s crazy right, so anyway, guys. These are some kind of basic tips as far as how to get started With social media for beginners. If you really wanted to build a business around it, I highly Recommend gaining some type of skill set right Like get something where you either know a lot about a topic like whether it could be.

You know wine like Gary Vaynerchuk. It could be accounting finance marketing. Whatever it might be like or you know, tan or J Fox Talked a little bit about him on the blog before he knows how to sell on Amazon, right Or other guys to know how to sell on Shopify or, like my skill set was. I knew how to generate leads For real estate agents really well and now you know mortgage brokers and kind of like branch, that off from off that okay, Then I went through and after I kind of got that core base of like okay, these guys, I’m generating These form having great crazy success stories.

This is awesome. I can now go build my personal brand around it, and Now I’ve got a product to sell where we bill out of software. I have trainings, I have coaching’s all that stuff And then there’s easy, even things like little fingers of pieces that I can build off of that where it’s like now. I’ve got my core training teaching Real stages. How to generate leads on our software, and now I got a whole different training Teaching mortgage brokers.

How to generate leads on the software, because they’re so closely related right and now I’ve got a third training of teaching digital marketers right, like maybe you might be a digital, marketer or marketing agency right and teaching them. They go, get real estate, Clients and mortgage clients. Now I’m just I just started that a month ago, because a year year and a half ago, Yes, I was getting clients, But I wasn’t like getting him on a super consider how to go through, and I had to gain that skillset.

First, I had to like make a get a better foundation on that, And so once I built that solve foundation – and you know I think today so yesterday we did twenty thousand, and I think today, We’ve already had like 50 to 60 new signups or something like That on our software, So it’s like, I feel like I’ve – got that skill set got that nailed down where I Feel confident where it’s not like the blind leading the blind.

I know how to lead people to be able to say: hey, you want to generate real estate, leads and And go get real estate, clients and market for them and get paid a monthly commission for your marketing services. On that, Here’s exactly how to do that! Here’s like the l├ęgion campaigns, Here’s how to go through get more people organically. So anyway, It’s kind of a proven process. But, as I mentioned it’s taken time, so what I would suggest, if you’re completely starting from scratch Right now, you don’t have a skill set.

Take the next six months, KS January 2018 January 11th, I think, or twelve things, twelve Okay, so January 12 2018. Take it till set it to the goal. Okay, say by June You’re going to Have a solid skill set, whether it’s you know hey, you know how to generate leads or Forfor. Like you know, some type of business owner real stay Insurance whatever or you Know how to like golf or you know how to you’re really knowledgeable about wine or some topic and then once you do that, Go through And you’re helping people right, you’re getting some excuse.

Some testimonials experience, basically that credibility. That authority Then go start building your personal brand around it on the platform that that complements whatever niche You’re going after and then create some type of product to sell to the masses, And that’s the beauty about social media right like instead of back in the day When you could only reach your local real estate Agents like we’ve, got agents all across the United States and Canada And we’ve now, I think they were pretty close to 3,000 agents that have been on our platform and using our Training and all stuff which, which is Crazy right, like I, would have never been able to do that probably 20-30 years ago, But now I can do that because we’ve got social media.

We can connect with so many people right so Anyway, guys leave a comment down below. Let me know your thoughts. Let me know I’m curious to hear about what you’re trying to go through and build your social media brand on And if you guys leave your thoughts down below I’ll be sure to respond to every single one of you guys. If you guys got a question I’ll give you guys some feedback, let you know how I can be helpful And if you guys are brand new to the blog.

My name is Jason Wardrop, as I mentioned earlier, and if, if you’re not Subscribed yet make sure you subscribe because we tried I’ve tried to launch a new article every single day and stuff gets me know, It gets piled up, so it gets hard sometimes. But I try to launch a few articles. Every single week, at least Be able to help you generate more leads, make more money and grow your business right so anyway, guys Thanks so much for reading today and we’ll talk to you all later.


 

Categories
Online Marketing

How to create BUSINESS VIDEOS for social media

They can increase traffic, boost conversions and encourage repeat business. Hands-Down social media marketing articles are an excellent tool for brand building, but if you don’t know how to create business articles for social media you’re missing out on all those benefits, not only that but you’re also leaving your competitors with an advantage.

If they’re already publishing articles on Facebook, Twitter, Instagram and you are gets which brand you’re tagger buyers are paying attention to, it’s, not you. Let’s take a look at why articles are essential to your overall marketing strategy and how to use them at each stage of the marketing funnel. What’s up guys, then shove it here, I’m a business owner and investor on my own journey to creating wealth and building my dream lifestyle, showing everything, of course that I learned on this blog if you’re in the same journey join me by hitting the like and subscribe Buttons there’s a reason: 87 % of businesses use article as a marketing tool.

Article drives results. Let’s take a look at these social media. Article stats shared in a recent report by was L 68 percent of people prefer to learn about a product or service. By reading a short article, making it the most popular consumer education tool, 84 % of article marketers say that article has contributed to increased web traffic and 80 percent say that article has helped increase sales.

There’s no question: they’re posting articles on social media will help your business grow, but how do you know what to post what social media sites to use, and even what type of article to create when learning how to create business articles for social media? You want to keep these following best practices in mind. In order to get the most engagement, you need to post on social media sites that your target market use regularly.

For example, if you’re targeting gene expressional consider posting on LinkedIn for 25 to 44 year-old consumers. Look at Pinterest and Instagram, and a few business sells to younger generations, get creative with your articles on snapchat or check top for Facebook, YouTube and Twitter. It usually appeals to a general audience should be posting your articles to these social media sites to help build up.

Your brand’s online presence and when posting your articles be sure to follow the formatting guidelines of each blog and to post directly to the site, won’t cover these on this blog, but Java on Google, as there’s a ton of resources online next is keep the articles short. You don’t need to make articles long, in fact, most have an attention span of only about 8 seconds. After this point, people tend to lose focus.

That doesn’t mean you need to make eight second articles. What that means, as short, is generally better. I wish that was true for some other things opt for one to two minutes for informational articles and less time for entertaining and inspirational content. Long-Form articles have their place and social media environment, but when you’re, just starting out stick with shorter content, also be sure to include your most essential messaging towards the beginning of the article that way, if your viewer becomes distracted 20 seconds in they’ve really readed the most Important content, we’re creating articles and coming up with ideas for what to post think about what would be helpful, useful or interesting for your target market, just as you would win, making a blog, post or other forms of content, keep in mind.

Your buyers have plenty of article content to consume on social media, so you need to make sure that your business for yours are appealing and high quality. There is an abundance of free or low-cost online article creation and editing tools. You can use to create cost-effective business articles. They look amazing, article, powtoon and animaker, a three you can explore to get started links below in the description.

You want to make sure that your articles serve a purpose for all potential buyers, one of the most effective strategic approaches you can take to make articles designed to move viewers through each stage of the marketing funnel. How does each article help your potential customer move through the awareness stage, the consideration stage and, of course, the most important, the buyer step? How do these articles connect, making it easy for your target audience to transition from a prospective buyer through to a customer? By answering these questions, you can use your articles to get results, so we in the stage articles designed to draw in new customers and help build your brand.

These are your top of the funnel marketing articles. Your essential purpose is to make people aware of your business and what you’re selling these articles tend to be entertaining or amazing consideration States articles are meant to answer questions and educate potential buyers about your product or service. These are the middle of the funnel articles that can help prospects, who are looking for a solution to a problem, but they still need to learn more.

These articles are typically educational or informative, a Empire stage article. These demonstrate how your offering is the solution to the problem identified in the consideration stage. So these are your bottom of the funnel articles that you’ll show to buyers who are ready to convert these are more sales orientated and should direct viewers to your landing page. Most businesses fall into the trap of skipping the awareness and consideration stages and go directly to decision stage.

Whilst this can be an effective method for some ecommerce products, that don’t require a lot of thought before purchasing most of the time, you need to build a rapport with your potential customers by sharing value and helping them on their purchasing journey. So there you have it how to create business articles for social article. By now. You understand the positive impact that business can have on your impression to grow your business.

Most of us have a powerful camera on a smartphone, I’m sure you’re no different. So there is literally no excuse not to get started with creating article. I hope you found this article useful. If so, please feel free to smash their like button smash. I do that often, and it’s really awkward marish, but nonetheless, don’t forget to hit that like button, because it really helps the algorithm helps me grow.

My massive YouTube following that I don’t have, but otherwise I’ll see you in the next article


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

4 Ways to Measure Social Media ROI

Also this, I think, determination in small Businesses that they’re like “ There is no way to do this.”, So they love to hear about Roi return on investment. You get asked this too right Right. They end up spending so Much of their time on there, they wan na make sure they’re actually getting something back, Which I totally get right. You’re time is super valuable, you’re doing a million other things and then now social media Is added to your plate? How do you justify the time or the money if you outsource it like GoDaddy Social, You wan na justify that time and money and a way to do that is understand.

Are you getting a return on investment And the good news is there’s a lot of ways to See if you are or not, There’s data analytics metrics, but I’m going to break it. Down into four umbrellas of how to measure ROI, starting with number one brand awareness Cool, how do you Measure brand awareness, So brand awareness can be measured in one way that you’re, probably Already thinking at home, your number of followers How many people are following you More people following you on Twitter, seeing your tweets following you on Instagram Seeing your great photos following you on Facebook and Reading those great captions, The more exposure you have and the more followers you have seeing it that’s brand awareness Perfect And does that count likes and comments, and things like that too Totally So likes comments.

Love shares retweets. That’s just going to help You get in front of not only your followers The awareness there, but your friends and their friends, maybe their family members as well, So the awareness just Spreads like wildfire Spreadin’, the love Spreadin’, the love All right, so digging in On the analytics aspect, It’s easy to see the amount of followers you see the amount of Likes and things like that, is there a step further? We can go to really see the nitty gritty Yeah totally.

So that’s a cool thing. If you have business pages set up, they allow you a clear view of what’s working. What’s not working what time of a day a post works? Well, how many people are seeing It et cetera, et cetera, So with Facebook, you Have your “ Insights” tab And, what’s really cool, is it breaks down a ton of information And they even have a little Information button on each one. So if you’re reading a Metric and it’s like “, I’m not even sure what Engagement rate means.

”, (, laughs, ). You know you click on it. It’ll break down what it is Perfect And Instagram too. You have To make sure you create a or turn your account Into a business profile that way, you can see insights and how many people viewed Your page liked it commented what time of the week you Get the most engagement If you’ve turned your Instagram account into a business page. Let us Know in the comments below Just say, “ I’ve turned It into a business page.

”, So that’s with Instagram Twitter there’s the top tweet. So you can see that in your Twitter analytics as well So go in. There see what Your audience likes, in other words your customers and then have that inform Your strategy moving forward, which will also help you be More efficient with your time and give the customer what they want, Give them what they want, Give them what they want: ( laughs, ) All right, moving on Tip number two: where are we at with that? So tip number two: one Of my personal favorites customer satisfaction And you’re, familiar with This inside your business, whether you have a barbershop Or a car dealership, you can see it on the person’s face that they’re satisfied or not.

I can’t make a frowny face: Aw Darn it I was cuing them up. So one way you can do it. Online with social media is well your reviews. Your customers are going to tell you if they had a poor experience. Or a great experience But make sure you’re Reading those reviews Believe it or not, I still Come across businesses that don’t take the time To read their reviews, I’m like “ Wait. This is a great place “ to see if your customers Are satisfied or not.

” Also what they’re saying when They mention you on Facebook, Right, Especially, you have to Respond good or bad. I know most people will just Respond to the good ones and try to just ignore the bad Ones like they don’t exist, Just give them a response. See if you can make it right, apologize to the situation and move on Totally So again pay attention to What your customers are saying, They’re talking to you online And if you wan na even a Deeper dive into that we have another episode of The Journey on social listening so check it out So cool statistic: I read the other day: actually, a quarter of people who have a positive Experience at a business will go and tell 10 people Both online and offline – That’s pretty awesome.

All right. Tell me What’s tip number three Tip number three is actually Gaining new customers, which is your favorite, I know When I say “ You’re Gaining new customers”, you can picture just dollar Bills in your pocket Make it rain, ( laughs ). So how can you do that with all this social Media and online stuff Couple ways: One: your customers are going to Click on your Google listing for their directions.

I know I do that before Every business I go to because I get lost very easily, But if I’m clicking on the directions, I’m coming to your business and I’m coming to spend Money with intent Also calling Calling you That’s another great way to measure that you’re getting a new customer You’ve already learned. That a lot of customers don’t take the time to call So if they’re calling You they mean business, they are serious about Spending money with you, You got yourself a new customer And so because the Google Listing’s really important Yelp and that “ Click to call” you wan na, make sure I’r sure this obvious that everything is up to date, The right phone number, the right address The hours right.

How many times have you gone to a business? That said it was open, you get there and it’s closed And that’s a bummer Just makes me so sad. So sad, And also besides that, if you have a chance to Speak about your business, maybe “ About You” or add Photos do that as well too and make sure that’s up to date, Maybe you’ve remodeled. Since the last time you had your Yelp photos. Updated or your Google Add that in there spice things up Take some photos, Keep it up to date, so When your customer comes in that new customer, you just gained they’re getting an experience.

That they predicted that they expected Right All right, so we’ve reached The end of our journey, We’re on tip number Four, the very last one: What do you got for us Brand loyalty, Another one you’re familiar With the terminology, but what does it look like online? Well, there’s, don’t worry, It’s not tough math, but well, let’s see how It goes for Justin here All right, engagement rate. How do you measure that? Well, it’s pretty easy.

It’s the number of likes You receive on a post divided by the number of followers times. You guessed it 100 And that’s going to equal Your engagement rate ( mumbles ), Oh no! No! It’s not that hard, So write it down, keep it nearby And when you’re posting Check in do the quick, math And then you’ll determine is that engagement rate Where it should be, And what’s also awesome, About brand loyalty is actually 85 % of customers – 85 %.

I know that’s – almost 100, 85 % of customers will actually Engage with your brand if they’re, loyal daily And when I say, engage they’re going to be liking. What you’re posting commenting sharing on a daily basis And that’s huge That constant, like and That constant, following they’re, going to continue to see their stuff and they’re going to continue. To tell their 10 friends and onward and onward and onward All right, so that’s a wrap.

We just covered four ways to measure ROI when it comes to your social media. Make sure you, like this article, subscribe to the blog and ring that bell. If you Wan na see these articles first, This has been The Journey. Thanks for reading


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

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Online Marketing

Hootsuite Review (Social Media Management Tool)

Now your next question may be what is HootSuite? It’s a social media management system and what that means is you can pre-plan your posts and have them all scheduled out so that they post. So you could take a day and plan out all your posts for Facebook or Instagram or Twitter, whichever platform that you’re using and HootSuite will post them for you each day.

So you don’t have to keep thinking about it. So you kind of like when your own business in line you want to chunk your work. You want to concentrate on one thing at a time: that’s kind of a little bonus tip for you and then once you plan all that posting out, you don’t have to think about it again until the next month, if that makes sense, so let me go over Some of the features – and you can decide if this is right for you now.

Obviously I’ve got a playlist. I would like you to hit that link if you’re, researching and you’re trying to look at different ones. I am building that playlist in my blog. I want to go over various social media platforms so that you management platform so that you can go in and pick the one that’s right for you. Many people use it themselves and sometimes they start a business and managing stuff for other people.

So that’s. What’s really cool about these tools, you can use them for your own business or you can actually create a business. There are so many ways to make money online. It is unbelievable. Nobody out there should be without money. If you have a computer and Wi-Fi because you can make money online in so many ways anyway, let’s stick with HootSuite I’ll, introduce myself. My name is Vanessa du Bellay and my blog is called affiliate marketing mastery.

I want you to take your life back and start your own business and create your own income until you, you know even possibly have a passive income so that you don’t have to be a slave to somebody else. That’s my passion and I would love that for everybody. So that’s why I’m here? Alright, let’s talk about HootSuite these some of the features they do have a free plan, most tools that you see out there will give you an opportunity to test it and check it out, and I think that’s great because gives you the opportunity to check out different Plans it can be time-consuming, but before you start spending money, you want to make sure it’s the right plan for you and I don’t blame you.

I was the same way every every penny that you have. You want to make sure you’re investing in to help grow. Your business and you’re you’re smart about it now HootSuite does have a free version, the free version you can put use to social media profiles. For instance, if you have an Instagram account and you post on Facebook, you can plan out all of your posts for only two different profiles. Okay, then, to get more, you have to start paying money and I’m going to pull that up for you a minute.

But let’s talk about the pro account. A lot of people. Yes, go in check out the free version, but sometimes they’re really limited like if you are only posting on two platforms. They also only let you schedule 30 posts and that’s nice, but you only get to go a month out. If you are a little bit more of a planner and you want to do more, then you might want to pay for the pro version and it’s less than $ 10 a month.

I personally used to start out with all those free accounts, but now I kind of go into that lower one, because I do have more features and it does make your life easier now. What does the pro account do you have? It gives you an unlimited number of social profiles and then you can actually add one team member and has analytic reporting it’ll go in and tell you hey. This is the best time for you to post, or maybe some of these keywords that you’re using are really good, or maybe some of them aren’t.

So it’s giving you some analytics and use some algorithms in there as well. The nice thing the bad thing about the free account as opposed to maybe the pro account or more is you can’t do a lot of advanced scheduling like I said, you’re limited and also you can’t bring in a team member. So why would you want a team member? Well, if your business is building – or maybe you post a lot, you could hire a virtual assistant, or maybe one of your teenage children or a friend or somebody in the family to come in and post for you and the problem with that.

Is they can’t, you can’t add them to your account on the free account or adjust the pro account? So you you have to decide. What do I need from this platform? What do I need with my posting? I would suggest writing all that down before you go out and doing your research. Now you may say you know what I’m just checking them out. I’r going to do the free versions, that’s fine, but definitely if you already know you have a virtual assistant hired and you have them helping you, then you definitely need to look at the account that gives you the option to do that.

Now, let’s go ahead and bring up the pricing on HootSuite, as of today it does change. I have talked about HootSuite before and noticed. Oh my gosh. All the pricing has already changed. They used to give you free, 5 free social profiles and they lowered it down to two. So let’s go ahead and pull that up. I took it today as of today’s date off of their platform. They have what they call a the $ 29 account where you can have 10 social profiles.

Ok and unlimited scheduling, so you might think well. Why would I want unlimited scheduling honestly, if you could schedule out like six months worth of posts and and leave it there? It would be so easy now, you might say. Oh my gosh, that’s a lot well, I know people that will schedule out 2 months worth and then they rotate those same two months worth of posts now think about it. Not every person is going to see every one of your posts on Instagram every single day.

So if you, if you schedule out a rotation of posts of 2 months or 3 months, even if somebody’s reading, you constantly they’re not going to remember what you post at 90 days ago. So that’s what makes it nice for the unlimited scheduling that you can go in and recycle the posts you don’t have to come up with a year’s worth of stuff. So that’s one thing to look for it. For obviously it says everything is included from the free plan which wasn’t a lot, but you do get some metrics and you get to do some ad spending on there as well.

I’r not sitting here and I’m going to promote the hundred and twenty-nine and all that most of my followers are new, and I just want you to see that you can go in for free and check these out. So that’s basically that up if you up it above the pro account, you can pay as much as thirty dollars a month, and I just want you to see the different programs here and if you go down, obviously they get pretty big if you’re looking at starting Your own business – this is something that you would need you could actually post for other people, and I want to point that out because I definitely am an advocate for people making money online and I like to give you different ideas of what you can do.

So if you love to post and you’re good at it, you’re like how can I make money posting? Well, you can you can start your own agency and start posting for other people, and you would use a social media management system to keep track of everything. And here you can have 35 different profiles, five users and up to ten. Alright, let’s go back, and let me just give you a couple features. One of the features I like about HootSuite is I’m very visual and I like how, if I can see all of my different platforms, so here’s a picture here, you can actually pull it all up at once and actually see visually what you’re, what you’re posting? What’s coming up and what it looks like from one platform to the other – and I like that feature because again, I’m a more global visual learner and and I’d like to see everything and not just the parts.

And that actually is a good feature of. If that’s how you are now, what are some of the pros and cons? You do have that multi-column stream, where you can see everything that is a pro. Not every social media management system has that some of them you have to go in and just click buttons, and you can see different. You know only what you’re focusing on and you can’t see what’s happening throughout the whole month.

It does have apps that you can connect to it. So if you’d like to be on your phone, there are apps that you can connect to your pro to your business, to your system and you can even post from your app from phone and not only from your laptop now, some of the cons they do provide. You with one free report a month, so you can go in and see. I was just telling you there are analytics and it’s even on the free account.

You can go in and see what’s the best time for me to post what are some really good keywords that I’ve been using and different things like that? The problem is, if you want another report, let’s say you looked at that one report and then a week later, you’re, like you know what I tweaked my post. I made some changes. I want to see how much better I’m doing with those posts you have to pay 50 dollars for that report.

As of today, as of the day that I posted this, so that’s that’s not really good. If you have a small business because that can get pretty caught, you start costing a lot of money. There are no content grabbing extensions, and so what that means is sometimes there’s some extensions out there. That will help you build your business, make better posts and there aren’t any of those that they allow in HootSuite.

You pretty much are confined to their system because here’s another way. Sometimes, when you post, you will go out and make your own shortened links, and I know on WordPress – and I have a system called pretty links that I’ve added to my WordPress and I make pretty links so on that link. I can name it. My shortened link is a pretty link and I can name it YT YouTube. Let’s say I’m giving a free course – and I can say free course, free email course and when I promote my free email course on YouTube, I use that specific link and pretty links will actually track.

How many people are clicking that link with HootSuite. You have to use their shortener and it’s called Ally, o WL. I think it is here yet o WL y al Li and you have to stay within HootSuite system and you cannot track because it’s in their system. So that’s a negative, but it may not be important to you when you’re new to track, and maybe you just want to play with it in the beginning and see so in a nutshell that was HootSuite.

I’r going to go ahead and compare HootSuite some to some of the other systems that are out there so go to my playlist, go below to my playlist, it’s right below and click that, and you can see some of the other platforms now, like I said, I’m Building that playlist, it’s I’m, always going to be adding to it. So if this is something that you’re seriously doing some research then keep that link handy.

Of course, I offer you I’m going to offer you a free course as well, where you can go in and step-by-step see. How can I build my business go ahead and click that as well, and then I’ve got the link to HootSuite there. It’s not an affiliate link, I’m not an affiliate with HootSuite. I just want to let you know that I’m just trying to give you some information so that you can go out and start comparing the different systems.

So until I see you again, hopefully that was helpful. Give me a thumbs up drop me. A comment. Ask a question: if there’s something else, you want to know again, that was just a review. It was not a tutorial. So if you want more information, you want to see what it looks like hands on just hit. That link to HootSuite and you get your free trial and they’ll have all kinds of training on there. For you,


A 2019 traffic generation tool >> Traffic Trapper 2.0

 

Categories
Online Marketing

Facebook Branding Awareness DOMINATION | Branding Your Business On Instagram & Facebook

Now. Last week we did a YouTube live, and I had some of you guys asking questions about how to build your brand for your business And I kind of explained the concept and strategy and everything on that Livestream.

However, I figured I’d: go through break down an exact, step-by-step Tutorial, showing you guys exactly what I do So in the first part of this article. I’m going to give you the high-level overview of what I do I’ll show you guys the exact ads everything and then I’ll show you guys how to actually implement it and apply it into Your business right now. If you guys are brand new here to the blog And if you guys have not gotten my free facebook ads mini course, Just drop a comment down below and I’ll go through and I’ll share that with you guys.

It covers the basic of basics of Facebook Ads. So Facebook Ads manager, the pixel tracking retarding, all the different stuff that you really need to get a jump start Into Facebook advertising and also one other quick announcement before we dive into this, I just launched a brand new blog. I know I didn’t think I’d forget to blogging, but I just launched it this week. I thought it’d be kind of fun, talking about passive income and growing your passive income, some different passive income strategies So I’ll add the link down in the description below.

It’s also is just my name: Jason Wardrop com, so It’s not completely done So go check that out, though, I’ve got some different strategies and show you guys some different passive income strategies that I do and That you can go through and implement as well right. So I think, that’s everything we need to cover in this start of this article, But let’s dive in to actually building your brand, how to do it the most cost-effective way, Leveraging Facebook advertising Instagram marketing.

You can use both platforms. Okay, So the first thing that I do is I go through and I set up a article Okay, where you can see this one right here on your screen, where I’m, basically just it’s like a two-minute article. Let’s just go play here: Okay, This one’s almost 5 minutes long, But it doesn’t need to be long 2 to 5 minutes telling about yourself, your business, how you got into your business? Why you even do your business And just give it a quick overview about who you are, what you do and just the basics? And if you look at this Right here, this first part It just says: Hey.

My name is Jason Wardrop specialize in real estate lead generation. So I’m basically telling everything that I’m saying in the article just right here in this short excerpt, and if you look at this, I actually don’t have any call to action. Okay, there’s no link, There’s no! Like there’s, nothing else getting them to go through and buy something and opt-in to a landing page Click to my website. My goal is, I just want to keep them on Facebook right here, okay, now, the reason why I want to do this is because I’m going to run an ad which I’ll show you guys here and a little bit how to do To go through and get Article Views so Facebook has so much data that they know the people that are in your audience, whether you’re doing this for a local business or for a national business and international business, Whatever type businesses, they know the people in that demographic Who are more likely to Read a article Okay, so you can actually get article views for just one cent, So I’ll just prove that to you guys right up here, So you can see right here.

This is the ad set pushing that article, this one right here And I’m getting views for just one send that’s per three second article view. So you know that’s not the best article of you I like to usually go for 10 seconds or someone who’s, readed, 25 or 50 percent of the article. But that’s that’s like the most cost. Effective thing You could possibly do. Okay, so cuz. If we come back over here and we look that’s 550 1000 views, 108 shares 156 comments and if you’re thinking about getting that type of exposure on a billboard or a magazine or a newspaper or anything like that, It’s going to cost you Significantly more right.

Now The cool thing is is once we go through and once again, I’m just giving you guys the high-level overview of what we’re doing here to go through and build this brand awareness. And then I’m going to show you guys actually how to do it at towards the end this article right, So we go through. We shoot a quick article, two to five minutes telling about us, our business. We run a article view campaign and you can really put as much money as you want behind that five.

Ten bucks, 50 bucks, whatever it is, and go, get exposure in your local community or Nationally or internationally, based off your specific segment. Your specific interest of people that might be interested in your business And then everyone who reades this article, it’s like, let’s say everyone who reades 10 seconds of this article, where everyone that reades 25 percent is article over half of this article.

We can actually build a custom audience inside of Facebook, So basically Facebook will track everyone who has readed the article and Then we can create another ad and only show that ad to people who have already readed the article Now guys. This is super powerful because these people already have seen your face like right here. They’ve already seen my face and if you guys are have this massive fear of being on on-camera or whatever You’re just going to have to get over.

I was in the same position back a couple years ago and I just keep shooting articles, keep shooting articles, They become more and more natural, still kind of a little bit weird. Every time I turn on the camera But he’ll get over it, So they they’ve now seen your face ball ready. So when you go through and show them another ad They’ve seen your article and they’ve heard about your story, who you are what you do and why they’re even seeing that app? Okay, so for an example of what this ad looks like.

So I’ve got this one right here. This one actually has a link. Okay, So remember this one doesn’t have a link. This is more of an intro story based article and then this one right here. It actually has a link of where I want them to go and opt into. Can you can see this one right here And so it’s got a mass amount of likes comments shares all that stuff And if you look at the cost per lead here so right here, This is 4 dollars and 88 cents per lead for my webinars, Which just To kind of put that in perspective with the relevant score of 8, Which anything pretty much seven and above is pretty much the gold and that’s where you want to be but 488 put that perspective.

Typically, I like to shoot for anything between 8 to 10 dollars per lead on webinar registrations. So You, the strategy, you can literally cut your cost per lead in half By using the strategy of people like warming them up with this article views campaign. First, Okay and I know it seems kind of counterintuitive, because you’re spending money to get people to read the article, but that person’s so much more qualified and you’re building your brand you’re building that exposure, that awareness, everything and then you’re Remarketing to people who’ve already readed.

That article with an ad that looks just like this and then you’re, sending them to a basic Landing page. Okay, so something like, let’s say like this or I work with a lot of real estate agents. So a landing page looks like this. They come in Put in their name, email phone number hit submit and they become a lead in your business right So guys that is the basic overall concept in strategy. So let me just jump in and I want to show you guys inside the ads manager how to Actually go through and set all of this up.

So I’m just going to come over here to my demo account for you guys. So the first thing we want to do is we want to create a custom audience Well. The first thing you want to do is go through and shoot a quick little article right here And I shot this once in my car. I did one in my family room. I did one of my kitchen just different backgrounds. For some reason, people like the one in my car, with my sunglasses on it, Just got a lot more people actually reading in or engaging and interacting with the article.

So you can try a few different, I’m literally saying the same thing in all the different articles. I’m just changing up my background, So you guys can test a few different Brack backgrounds See what it looks like, but once you’ve shot this article you’ve posted on your Facebook page. You want to come over here to the ads manager and we’re going to first create a campaign for article views. So all we’re going to do is Ford here.

Click on create Okay, we’re at the ad set level, we’re going to start over We’re going to come back up here To ads manager. Okay, So we’re at campaigns make sure on campaigns. I was on ad sets: That’s. Why did it work as well? We click on create and then we click on this article views right here And then we can give it a name whatever you want. This is obviously a demo, so I’m not going to give it a name right Here We hit continue and then let’s say that you’re in a local market – and This works, if you’re a real estate agent, if you own a you, know a gym, a local gym.

If you’re, a dentist, chiropractor, Really whatever business, make you’re in and could be, a local business could be an international business whatever it is, And let’s just come down here and say that we live in we’ll, say we’re an Omaha Nebraska today, Okay, so we’ll say: Omaha Nebraska, we just click on this right here And if you want to go through and expand that network. So you want like a 25 mile radius Because you’re like willing to go through and work that far out great.

If you want to go through and lower that or make it Higher or you could just say hey, I only want people actually in Omaha like let’s say your restaurant, Then people probably aren’t going to drive 20 to 30 minutes to your restaurant. You can say just people right within Omaha, Nebraska and Then we’ll say instead of everyone in this location a lot of times. Well, if you’re a restaurant, you probably want that.

But if I’m a local business like a chiropractor Dennis real estate agent loan officer, I want people who live in this location. The reason why I want people who live in this location is because, if someone’s just passing through or traveling or whatever They’re, probably not going to come to me as a dentist or a chiropractor or real stage, and or anything like that, So I just go like That you can see it’s four hundred and fifty thousand people, because Omaha’s a little bit Smaller City compared to some of the bigger other big cities out there, and then we come down and we just choose age range.

So let’s say our age range like our typical customers are 27 and older. Okay, that’s typically what I recommend for the real estate agents that I work with and Then the language I’ll just leave that as is detailed targeting, as is because what we want to do. This is branding guys, So we want to go through and build Casas massive wide net to this audience and then we’ll see who sticks based on who’s, going to actually read that article and Most of our targeting is done by the people who actually read the articles Because they’re going to read the article That means they’re more interested than the next person who’s, not actually going to read the article right.

So we just come down here and then you can do automatic placements. They say recommended when you’re going through and branch. This outlet casting this wide net. I usually like to do it Placements and I usually just like to do the Facebook news feeds Okay, so everything else I’ll come down and uncheck and You could think like, oh well, Instagram would be great. The only thing about Instagram is they usually don’t let you have longer articles Okay, so it’s got to be a really short article.

So I like to have you know two to five minute: article: Keep it on the Facebook know, mobile and desktop news feeds and then we’ll come down here, And your budget really is up to you, Like my my one post right here, I’m spending $ 50 per Day, which is actually pretty insignificant to the amount of money I spend each day, but for some people fifty dollars in a day that might seem like a lot of money.

So now I’m just starting out. I would maybe start out around five to ten dollars per day, So we’ll just say ten dollars per day: Okay, seventy bucks a week or three hundred dollars a month, Really, if you’re trying to go through and build your brand and your your mark and all that Stuff, It’s it’s not too much! Okay! So then, coming down here. Let’s click continue And at this point ideally you’ve already uploaded that article to your Facebook page So we’re just going to click on use an existing post and then, if you just recently uploaded it, It’s just going to be right in here where you can come through And choose it, But if you uploaded a while ago, like I did this, one was back in January 31st – I’m going to select this ID number up here, I’m going to copy that then I’m going to come down here and go enter post ID and paste it In right there and hit submit Okay so see how it pulls up the article.

Then I don’t have to go recreate the ad inside a Facebook Ads manager, Which can kind of sometimes be a pain in the butt, and then I’m going to hit confirm All right. So now, at this point, we’ve got this going out ten bucks a day to our omaha nebraska Market and we’re getting people reading that article reading that article reading that article then after about five days or so We’ve racked up a decent number of people.

Probably a few hundred people who have actually readed that article So now what we want to do So we want to get this done. Wait: five to seven days collect some data and that we want to come over here to audio And we want to create a new audience. Okay, we want to create an audience of everyone who has readed that article at least a certain amount of that article. So we’ll click on create an audience will say, custom audience and Then we’ll come over here to engagement, Okay, these ones, I cover on other articles, but this one is engagement and then we say article Okay, because they’re going to be we’re going to be tracking people Who have already readed a article, So we say article right there and then we say: okay, people who have viewed.

I don’t like doing at least three seconds of the article because they could be scrolling through on their newsfeed and If the article does auto plays it could run for three seconds and they’re, not even paying attention. Okay. So if you want maximum audience of maximum reach, I would go for ten seconds of your article. If You want still a large demographic but a little bit higher quality, Then I would go with twenty five percent of your article.

Okay, Now this branding play you’re really going for the larger masses amount You want to create a bigger bigger audience. So usually I like to just go with ten seconds of your article, Because you never know maybe somebody readed eleven seconds They were interested. They didn’t read a full 25 percent, but they got distracted some reason, but we still want to include them. So I’ll just do ten to ten seconds right here Then we’ll say: choose articles So we just come down here.

We choose our Facebook page. So let’s come down Pick my face page right here and Then same thing: you’re just going to go through and choose Whatever. The article is that you want to go through and create the audience’s Okay. Now, if you guys just barely uploaded it, obviously you’re going to be able to have it right here at the very top, and you can go through and choose that now, I’m going to just going to choose one! This one has This: one has 50,000 views right here, so I’m just going to select this one.

Just so you guys can get the idea, but You’re going to be choosing the article like you’d, be ideally choosing this article I’ve already. I’ve already done this. For my business So – and I prayed the article a while ago – So that’s why I’m going through and doing this, So we’ve got this one with 50,000. We click on this. We just click, confirm Okay, And then we can say everyone who’s viewed the article in the past 365 days or you can even say in the last one day, three days, seven days 30 days, Whatever it might be now usually on this branding thing, I don’t usually Like to do 365 days, because if somebody saw my article a full year ago, They probably already forgot right, like they probably don’t.

Remember me: They don’t won’t, remember reading that article, So I usually like to go between the 7 to 14 day range. Okay. Now, if you want a little bit bigger audience, We might go with 14 days If you’re spending a little bit less money like 10 bucks, 5 bucks a day. You probably want more days there, because you want more audience, want more data to work with And then right here you can just name it so viewed 10 seconds of, and then you just put like the article Name right So now we’re just going to click on Create audience right here and then we’ll sit next done.

All that’s done Good to go Now. What we’re going to do is we’re going to go through and create a Well. This is remember. This is guys 5 to 7 days after you launched this initial article view campaign Okay. Now this is big, because if you haven’t had anybody read this yet, then you don’t have anyone to go remark it and retarget Right. So now What we’re going to do now? That we, this is populating, and this could take a couple of hours – could take up to 24 hours, But I won’t worry about that.

I would just get right on it. Facebook’s going to automatically populate this and update it for your stuff, So we’re going to come over here, Click on audiences go down to ads manager and Then we’re going to create a new campaign, And so we’ll click create a campaign. And For this one, let’s just say we’re going to do a small budget so like 5 dollars per day, because we have a very small audience most likely because it’s the audience of only people, who’ve readed the articles.

So because it’s a small audience and because we’re probably not going to be getting 15 to 20 plus conversions per week, I’m just going to run a traffic campaign and then we’ll this campaign name We’ll just leave it, as is for this demo, And then we’re going To come down here and then I would call this retargeting retargeting article Viewers of you know, name of article and then say like 10 seconds or something like that.

Okay, so that’s just the general idea. You can name it whatever you want. Whatever you know, you understand and make sense to you And then what we’re going to do is come down here to this custom audience And we’re just going to choose view ten seconds. Article name: This is the audience We just barely created all right now guys. This is key because So many people, especially now with all the Facebook algorithm updates and they’re changing everything and all this stuff and people are going crazy guys.

This is why, like I, have never freaked out or never worried about any of this, because I don’t even use most of the Demographic and most of the interest Hardy and the more that they change. I don’t really use it. I just use this custom data. These custom audiences people have already interacted and engaged my brand people have already bought products from me. You’ve already opted in as leads, And so with this custom data, all of like the demographics of income and race and gender and all that stuff.

It really just doesn’t mat matter, Okay, so I don’t worry about it. If you guys stick to these strategies, It just doesn’t matter and you’ll actually see a lot better results, because everyone else is using Interests and demographic targeting targeting Okay. So, if you’re doing what everyone else does you’ll be stuck in that bloodbath, whereas if you do these strategies that only the top guys are doing, then you’ll be able to rise above all the competition and See a lot better results and also build a lot stronger Brand for your business, Okay! So now from here It’s the same concept.

You go through pick your budget And, if you’ve only got like, let’s say ten thousand people who’ve readed – that article in the last I don’t know the last 14 days, whatever that audience was based off of, I would probably only be spending a couple dollars here: Okay, Like maybe two to five dollars, so let’s say three bucks per day that we’re spending to go through and to mark those people and once again, If you guys have seen my previous articles when you have such a small audience like ten to 30,000, I do like To go through and make the placements Recommended automatic because it’s going to show up on all the different platforms, all the different places that Facebook can show ads, whereas when you’re going through and marketing to a huge, huge audience, I Like to keep it to the Facebook.

Newsfeed, just because that’s what I’ve just seen work best right so then we just hit continue. We go through and create our ad, which my ad looks like this, but obviously this is for Webinars. Yours could be for whatever it could be, like a pizza coupon to go into your restaurant. It could be they work with you as a real stage, And it could be for your dental business and t-3 teeth, whitening or whatever.

It might be, then, from here guys, you’re just going to come down, hit, confirm after you’ve gone through and create that ad, where you’re singing into some sort of landing page like this, and that is how you can go through and cut your cost per leave. In half and Get those article views for just one penny per article of you now, obviously, if we’re tracking 10 second article views, It’s going to be a few pennies, It’s going to be a little bit more expensive than just a 1 cent, But this is the Best way to go through and brand your business on Facebook All right, So basically a quick recap of what we just went over is we want to first make a story base article Just like this, where we’re not having any call to action, We’re not pushing anyone To buy something opt into something click to a website or anything like that.

We’re just telling people who we are, what we do, why we’re in business and how we can help them. Ok, and then You see right here, I’m getting tons of comments. Tons of shares, tons of people saying like hey: where do you do this, like asking me about more about my business and It’s more of them, its attraction marketing, I’m attracting them into my world, is supposed to like going through and Pushing on everyone and just trying To get everyone to come to my world right, So we first set this up.

We go through. We get a article view campaign Spending 5, 10 bucks a day or whatever type of bus you’ve got. You could do more, do more. I highly recommend it. We’re then creating a custom audience of everyone, who’s readed this article for at least 10 seconds, and then we’re creating a retarding campaign and Showing our ads to everyone who has readed this exact article right here or at least 10 seconds, and that is how we are Cutting our cost per lead down by literally 1/2, okay with a Matt with the great relevant score right here, and this is just the most cost effective way and with 500,000 people in In Omaha.

I almost said Ottawa. I was thinking I don’t Canada, but in Omaha you could be going through and in showing this ad and you’re going to very quickly Be seen by everyone in that whole community. Now you might be thinking well Jason. What happens was I’m seen by everyone in the community? Well, you can go through and change up. The article Maybe tell a little bit different story, Maybe tell about you know one of the clients that you worked with or someone that you helped tell an intriguing story.

Something that would make somebody intrigued and Actually want to work with you, Okay And then you can swap that article out change it up and you can go start over again from there collecting that new audience Getting that data And that’s how you can go through and Build a super super killer brand right now guys, If you guys, like this article, if you guys found some value, please go give it a thumbs up.

That would be greatly appreciated when you give it a thumbs up. It helps more people, be able to see this type of content and be able to help them with their business as well. Also, once again, If you guys are brand new here, the blog, if you guys have never got my free facebook ads mini course, Just drop a comment down below, and I will share that with you guys. 100 % free Covers the base book. Basics of Facebook.

Advertising to help you get started with your business And also, if you guys are branding here, Make sure you guys subscribe, because we launch new articles every single week on how to generate more leads, Make more money and grow your business. And if you guys are interested in passive income Be sure to check out my brand new blog that just started link is in the description down below It’s just Jason, Wardrop calm.

I’ve only got a couple of posts up so far, but maybe by the time you read this article, It’s a full-fledged bug. That’s actually got a lot of posts So anyway, guys thanks again for reading today And with that said, I will see you all later.


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4 Ways to Measure Social Media ROI

Also this, I think, determination in small Businesses that they’re like “ There is no way to do this.”, So they love to hear about Roi return on investment. You get asked this too right Right. They end up spending so Much of their time on there, they wan na make sure they’re actually getting something back, Which I totally get right. You’re time is super valuable, you’re doing a million other things and then now social media Is added to your plate? How do you justify the time or the money if you outsource it like GoDaddy Social, You wan na justify that time and money and a way to do that is understand.

Are you getting a return on investment And the good news is there’s a lot of ways to See if you are or not, There’s data analytics metrics, but I’m going to break it. Down into four umbrellas of how to measure ROI, starting with number one brand awareness Cool, how do you Measure brand awareness, So brand awareness can be measured in one way that you’re, probably Already thinking at home, your number of followers How many people are following you More people following you on Twitter, seeing your tweets following you on Instagram Seeing your great photos following you on Facebook and Reading those great captions, The more exposure you have and the more followers you have seeing it that’s brand awareness Perfect And does that count likes and comments, and things like that too Totally So likes comments.

Love shares retweets. That’s just going to help You get in front of not only your followers The awareness there, but your friends and their friends, maybe their family members as well, So the awareness just Spreads like wildfire Spreadin’, the love Spreadin’, the love All right, so digging in On the analytics aspect, It’s easy to see the amount of followers you see the amount of Likes and things like that, is there a step further? We can go to really see the nitty gritty Yeah totally.

So that’s a cool thing. If you have business pages set up, they allow you a clear view of what’s working. What’s not working what time of a day a post works? Well, how many people are seeing It et cetera, et cetera, So with Facebook, you Have your “ Insights” tab And, what’s really cool, is it breaks down a ton of information And they even have a little Information button on each one. So if you’re reading a Metric and it’s like “, I’m not even sure what Engagement rate means.

”, (, laughs, ). You know you click on it. It’ll break down what it is Perfect And Instagram too. You have To make sure you create a or turn your account Into a business profile that way, you can see insights and how many people viewed Your page liked it commented what time of the week you Get the most engagement If you’ve turned your Instagram account into a business page. Let us Know in the comments below Just say, “ I’ve turned It into a business page.

”, So that’s with Instagram Twitter there’s the top tweet. So you can see that in your Twitter analytics as well So go in. There see what Your audience likes, in other words your customers and then have that inform Your strategy moving forward, which will also help you be More efficient with your time and give the customer what they want, Give them what they want, Give them what they want: ( laughs, ) All right, moving on Tip number two: where are we at with that? So tip number two: one Of my personal favorites customer satisfaction And you’re, familiar with This inside your business, whether you have a barbershop Or a car dealership, you can see it on the person’s face that they’re satisfied or not.

I can’t make a frowny face: Aw Darn it I was cuing them up. So one way you can do it. Online with social media is well your reviews. Your customers are going to tell you if they had a poor experience. Or a great experience But make sure you’re Reading those reviews Believe it or not, I still Come across businesses that don’t take the time To read their reviews, I’m like “ Wait. This is a great place “ to see if your customers Are satisfied or not.

” Also what they’re saying when They mention you on Facebook, Right, Especially, you have to Respond good or bad. I know most people will just Respond to the good ones and try to just ignore the bad Ones like they don’t exist, Just give them a response. See if you can make it right, apologize to the situation and move on Totally So again pay attention to What your customers are saying, They’re talking to you online And if you wan na even a Deeper dive into that we have another episode of The Journey on social listening so check it out So cool statistic: I read the other day: actually, a quarter of people who have a positive Experience at a business will go and tell 10 people Both online and offline – That’s pretty awesome.

All right. Tell me What’s tip number three Tip number three is actually Gaining new customers, which is your favorite, I know When I say “ You’re Gaining new customers”, you can picture just dollar Bills in your pocket Make it rain, ( laughs ). So how can you do that with all this social Media and online stuff Couple ways: One: your customers are going to Click on your Google listing for their directions.

I know I do that before Every business I go to because I get lost very easily, But if I’m clicking on the directions, I’m coming to your business and I’m coming to spend Money with intent Also calling Calling you That’s another great way to measure that you’re getting a new customer You’ve already learned. That a lot of customers don’t take the time to call So if they’re calling You they mean business, they are serious about Spending money with you, You got yourself a new customer And so because the Google Listing’s really important Yelp and that “ Click to call” you wan na, make sure I’m sure this obvious that everything is up to date, The right phone number, the right address The hours right.

How many times have you gone to a business? That said it was open, you get there and it’s closed And that’s a bummer Just makes me so sad. So sad, And also besides that, if you have a chance to Speak about your business, maybe “ About You” or add Photos do that as well too and make sure that’s up to date, Maybe you’ve remodeled. Since the last time you had your Yelp photos. Updated or your Google Add that in there spice things up Take some photos, Keep it up to date, so When your customer comes in that new customer, you just gained they’re getting an experience.

That they predicted that they expected Right All right, so we’ve reached The end of our journey, We’re on tip number Four, the very last one: What do you got for us Brand loyalty, Another one you’re familiar With the terminology, but what does it look like online? Well, there’s, don’t worry, It’s not tough math, but well, let’s see how It goes for Justin here All right, engagement rate. How do you measure that? Well, it’s pretty easy.

It’s the number of likes You receive on a post divided by the number of followers times. You guessed it 100 And that’s going to equal Your engagement rate ( mumbles ), Oh no! No! It’s not that hard, So write it down, keep it nearby And when you’re posting Check in do the quick, math And then you’ll determine is that engagement rate Where it should be, And what’s also awesome, About brand loyalty is actually 85 % of customers – 85 %.

I know that’s – almost 100, 85 % of customers will actually Engage with your brand if they’re, loyal daily And when I say, engage they’re going to be liking. What you’re posting commenting sharing on a daily basis And that’s huge That constant, like and That constant, following they’re, going to continue to see their stuff and they’re going to continue. To tell their 10 friends and onward and onward and onward All right, so that’s a wrap.

We just covered four ways to measure ROI when it comes to your social media. Make sure you, like this article, subscribe to the blog and ring that bell. If you Wan na see these articles first, This has been The Journey. Thanks for reading


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How long should a blog post be? – Blogging Tips

Do I am a car starting about the length of a blog post? It’s a really common question that we get time and time again and it’s come in on the QA for this week. Yes, Marissa Jenkins has asked that question. How long should a blog post be and well I’ve decided to take on that challenge because I know a thing or two about size or blog posts, just so what care blog post right? Marissa! Thanks for the question when it comes to the size of a blog post, there’s no hard and fast answer like everything in life, everyone is different.

Everyone is unique, some will be longer than others. Some will be shorter than worse. Some will need to be longer that aren’t long enough and some will be too short that they just can’t have enough energy. So how do you make sure you’ve got the right length of a blog post? It’s a tricky one to wait! Oh well! Let me give you some advice: conventional wisdom around SEO will tell you that anything over 350 words has a better chance of getting ranked well, that is true, but we found that actually blog posts longer than a thousand words get ranked even better.

In fact, only 6 % of bloggers are creating content with more than 2,000 words. So if you’re looking to stand out with a piece of content, maybe it needs to be over 2,000 words to really stand out. So that’s just if you’re looking for an epic piece of content that you really want to impact with. Maybe it needs to be 2,000 words or more now, for your standard, blog post. How long should that be? Well, it depends really on what the standard is again within your niche.

There’s going to be a lot of other bloggers, regardless of what you’re writing in, but you can be pretty sure that a good few blogger is already talking about this company, so maybe take a blog post of theirs copy it and then paste it into word and You’ll see the word count and do that for a couple of bloggers within your niche see what their typical length of blog post comes out like ten people pick 10 because the maps are in okay, kids take a note of how long the blogpost are, and that Will give you an average called the blog post, but most bloggers within your niche are producing.

It will give you an idea what your benchmark should be for standard content. What your benchmark should be for super pieces of content and it’ll also give you an idea as if you wanted to do a short, quick, well postal, a short Creek Road close to you or I could be 3 or 500 words for two people within your niche. A short blog post could be just 100 words, or it could be a thousand words, so understanding where your niche is in terms of the types and length of blog posts that are going out there will help.

You then decide how long your blog post should be for us. For me, in particular, our blog post generally, especially at the moment, are coming in well over 1,500 words, if not over 2,000 words, in fact, I’ve just written a first draft or vocals. Today, that’s two thousand two hundred and fourteen words and that’s like forged wrap, so that will give you an idea of the types of content we create now.

Having said that, most of the content we create will have a kind of help to list element to it. So we’re trying to convey a message, we’re trying to show people how to do something or we’re explaining something. So that does take time to convey in a blog post, whereas if it was a quick bit of news like our fantasy football side, when we report on the news, those articles would probably be just about 350 400 words, no more, no less precise enough to give You the facts, but not long enough to bore you, so that’s what you’re kind of looking at so there is no definitive hard and fast answer.

Look at! What’s going on within your niche look at what other people are doing and then decide. Does this style of blog post, I’m writing soup the length of time I have to write above 4. So if you’re writing a hell, when you’ve only got time, maybe to not go 500 words, you might be able to do one at the time you have. You. May need to read you your schedule to push that whenever maybe write it at a later date, so just think about the style of blog post.

Can you convey what you need to convey within that style within a limit and that’s what it comes down to and really the best piece of advice? I can give you when it comes to how long a vocal should be is a blog post. It always be as long as it needs to be with short enough to be engaged, so don’t try and draw it out just because you’re trying to hit a word count and if you can take out some unnecessary words.

I do suggest you do something. In fact, I linked to a recent article in the description below with nine ending tips for bloggers, and it’s something that I spoke about recently on the blog that will help you wan na, come to editing your blog content and also will have a bearing on how Long, your blog posts are going to be so what I will say is don’t worry about it, really how long it’s going to be, but if you want it to rank well, then it’s got to be over 350.

As we know, I would say it’s got to be over five, at least if you really want to stand out from the crowd. You’ve got to do something bigger and bolder than what’s already out there, but don’t start out creating a piece of blog content with a ward count in mind. Have it as long as it needs to be, but short enough to cover all of the points. So that’s it Marissa. Thank you very much for your question today and don’t forget folks.

If you’ve got a question, you want me to answer, you can leave in the comment section below or you can send me an email. It’s still up content dot Academy, but that’s it for me for this Tuesday and until next Tuesday happy blogging


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Time Saving Social Media Tips for Your Business

So hey I’m Sam, and this is Emma. So I’m constantly knowing social media’s important and you need to be on it. Or your thought is I have to like. I have to comment. I have to constantly post Actually Emma. I know you’re the social media Queen here. So what is some of your Tips on saving time on social media, First and foremost start a social media content calendar.

This is a great way to help you plan ahead, also to help you get Creative with your posts, because it is all about quality, not quantity, So to improve the quality. If it you want to plan ahead, To get those holidays in there with some cool posts, Also think about it. This way you got Instagram Facebook Twitter. How often do you post I get that asked all the time And the worst thing you want to happen.

Is you wake up it’s Thursday and you Haven’t posted anything since last Thursday, So with Instagram, post At least once a week, But I recommend a couple times a week – Also take advantage of those Instagram stories’cause, that’s really to me easier to fit in because it’s more Raw unpolished content, So it’s a really great Way to some like behind the scenes, I know we’ve done it here on set And then for Facebook again post a couple of times a week And think about what photos, you can add, Show photos of your team Showcase.

Your expertise share something that’s entertaining and of value, Educate me and then Twitter. Now Twitter. You can get A little more frequent to stay on top of that newsfeed, So you can be posting every day Once a day, maybe twice a day and keep it short and sweet. Like me, And informative, I wasn’t going to say it And you might be thinking I’m a seasonal business, so I’m going to like take some time off with that social media calendar Eh wrong, Let’s say: you’re a hotel.

It’s the off season show me a picture of the beach Wish. You were here, Happy get excited about it. Take this and put it top of mind for your customers, your guests, so they don’t forget about you throughout the year Wow Emma! That’s all great and it’s Valuable information, However, I’m only one person And it feels like it’s a lot to do. Do you have any kind of Tips on how to kind of go about all that.

Yeah totally So I will bring up, Go Daddy, Social. We are a do it for you service, we’re on that team And we’ll take this Completely off your plate, After all, it’s a full time job So we’ll give you the Writers to handle all this, If you want to handle this on your own Rad, there’s hootsuite TweetDeck, those are scheduling apps, So that can help you to plan ahead and get that content. You know think about it ahead of time, Ready and it’ll post on your behalf.

In the future, I also recommend to Keep in mind, especially on social media, that you don’t always have to create original content, Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit. Oh, my gosh click retweet. There’s your content for the day and it’s super relevant to your audience.

Maybe some cool recipes and cooking tips, Or maybe you are a landscape artist and you read something about on homes and gardens or better homes, And you get excited about it. You’re like this is something My audience will love Again: repost retweet And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products capturing their experience.

With your services Pay attention to that when you’re mentioned and repurpose that Share it, retweet and That’s going to save you time, Just like the scheduling apps that I mentioned prior So I’m sensing a theme here that I don’t have to come up everything myself Exactly and that’s. What’s so cool about these Social media blogs They are very social and that, yes, it’s not always about You and it shouldn’t be Just dishing out your content, your expertise, sell, sell, sell.

You want to drive some Conversation and engagement with the help of your friends on social, Like other businesses in your industry, So I know one of my bad habits in the past is really just always being on social media. So do you have any kind? Of tips to kind of help with that Yes, you can definitely just set aside some time a window where you take that time to really focus on your social media content And also go and check out what other people are posting.

So you can get new followers. You can get eyes on your brand by just following, like minded people, And in addition to that, I’m a big fan of setting alerts and reminders. Oh yeah, I love to do whatever I can to declutter up here and take off my brain One less thing to think about. I am all for it. I live by my calendar, so I get that Yeah same You should see it mine’s color coded It’s ridiculous.

Oh mine’s bland So have an alert, Have a reminder and then, when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews And if you did take the Time to respond to those Read them and respond: In a personal manner, And any mentions that you have, Which I just talked about, User generated content: this is another great time to Check in setting that alert, like hey Sam, remember, see if Your customers are posting about you and, if so, acknowledge that, because this is clearly a Testimonial to your business, if they’re out there mentioning you Or taking photos of your services, your products Take advantage of it set an alert: Your users, your clients, your customers, they’re the best marketers for your business.

Another thing that I recommend for a good time saver is write out the copy before you post, So your caption. I see this all the time. With my influencer friends, They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re Just hanging out stumped for words like Em Em Em. What do I say? I’m, like I don’t know, you’re putting me on the spot. So it’s something to Think and put time aside to put these captions, Maybe in a word doc, I often use my iPhone notes.

I see my influencer friends do the same So that way, they’re not rushed to come up with a witty creative caption. They have like this caption bank. If you will So you’re saying pretty much, you don’t have to do. Everything in the moment, You know you can plan it out Yeah and that actually brings up a good point. We’re talking a lot about captions and having a caption bank if you will, But also have a photo Bank, so if you come across some compelling photos that you think you might use one day to represent your brand or Your team or your business store those in a place where You can easily access them And just put them out there.

It’s going to save you so much time versus that day, you’re coming in to the kitchen, You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out, Be like oh team, get Together, we’re going to do a behind the scenes photo, It’s like no. This is our busiest time of the day. People need to be served. Customer service is still important, So get a photo bank it’ll save you time in the end, All right, that’s a wrap comment below with your Favorite time-saving tip And make sure that you, like this article, subscribe to our blog and ring that bell to make sure you’re notified when our brand new content comes out.

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How long should a blog post be? – Blogging Tips

Do I am a car starting about the length of a blog post? It’s a really common question that we get time and time again and it’s come in on the QA for this week. Yes, Marissa Jenkins has asked that question. How long should a blog post be and well I’ve decided to take on that challenge because I know a thing or two about size or blog posts, just so what care blog post right? Marissa! Thanks for the question when it comes to the size of a blog post, there’s no hard and fast answer like everything in life, everyone is different.

Everyone is unique, some will be longer than others. Some will be shorter than worse. Some will need to be longer that aren’t long enough and some will be too short that they just can’t have enough energy. So how do you make sure you’ve got the right length of a blog post? It’s a tricky one to wait! Oh well! Let me give you some advice: conventional wisdom around SEO will tell you that anything over 350 words has a better chance of getting ranked well, that is true, but we found that actually blog posts longer than a thousand words get ranked even better.

In fact, only 6 % of bloggers are creating content with more than 2,000 words. So if you’re looking to stand out with a piece of content, maybe it needs to be over 2,000 words to really stand out. So that’s just if you’re looking for an epic piece of content that you really want to impact with. Maybe it needs to be 2,000 words or more now, for your standard, blog post. How long should that be? Well, it depends really on what the standard is again within your niche.

There’s going to be a lot of other bloggers, regardless of what you’re writing in, but you can be pretty sure that a good few blogger is already talking about this company, so maybe take a blog post of theirs copy it and then paste it into word and You’ll see the word count and do that for a couple of bloggers within your niche see what their typical length of blog post comes out like ten people pick 10 because the maps are in okay, kids take a note of how long the blogpost are, and that Will give you an average called the blog post, but most bloggers within your niche are producing.

It will give you an idea what your benchmark should be for standard content. What your benchmark should be for super pieces of content and it’ll also give you an idea as if you wanted to do a short, quick, well postal, a short Creek Road close to you or I could be 3 or 500 words for two people within your niche. A short blog post could be just 100 words, or it could be a thousand words, so understanding where your niche is in terms of the types and length of blog posts that are going out there will help.

You then decide how long your blog post should be for us. For me, in particular, our blog post generally, especially at the moment, are coming in well over 1,500 words, if not over 2,000 words, in fact, I’ve just written a first draft or vocals. Today, that’s two thousand two hundred and fourteen words and that’s like forged wrap, so that will give you an idea of the types of content we create now.

Having said that, most of the content we create will have a kind of help to list element to it. So we’re trying to convey a message, we’re trying to show people how to do something or we’re explaining something. So that does take time to convey in a blog post, whereas if it was a quick bit of news like our fantasy football side, when we report on the news, those articles would probably be just about 350 400 words, no more, no less precise enough to give You the facts, but not long enough to bore you, so that’s what you’re kind of looking at so there is no definitive hard and fast answer.

Look at! What’s going on within your niche look at what other people are doing and then decide. Does this style of blog post, I’m writing soup the length of time I have to write above 4. So if you’re writing a hell, when you’ve only got time, maybe to not go 500 words, you might be able to do one at the time you have. You. May need to read you your schedule to push that whenever maybe write it at a later date, so just think about the style of blog post.

Can you convey what you need to convey within that style within a limit and that’s what it comes down to and really the best piece of advice? I can give you when it comes to how long a vocal should be is a blog post. It always be as long as it needs to be with short enough to be engaged, so don’t try and draw it out just because you’re trying to hit a word count and if you can take out some unnecessary words.

I do suggest you do something. In fact, I linked to a recent article in the description below with nine ending tips for bloggers, and it’s something that I spoke about recently on the blog that will help you wan na, come to editing your blog content and also will have a bearing on how Long, your blog posts are going to be so what I will say is don’t worry about it, really how long it’s going to be, but if you want it to rank well, then it’s got to be over 350.

As we know, I would say it’s got to be over five, at least if you really want to stand out from the crowd. You’ve got to do something bigger and bolder than what’s already out there, but don’t start out creating a piece of blog content with a ward count in mind. Have it as long as it needs to be, but short enough to cover all of the points. So that’s it Marissa. Thank you very much for your question today and don’t forget folks.

If you’ve got a question, you want me to answer, you can leave in the comment section below or you can send me an email. It’s still up content dot Academy, but that’s it for me for this Tuesday and until next Tuesday happy blogging


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