Undeniable Proof That You Need Website Management Services

hands doing website management service and web creation - flat design

In the world of modern business, a strong web presence is vital. While several components will contribute to the company’s overall online image, there’s no doubt that creating a great website is the main priority. Frankly, a professional website management service is the only way to guarantee success in the crowded environment.

What Is A Website Management Service?

Once upon a time, the average company website was little more than a digital business card. Nowadays, though, they need to provide visitors with so much more. The idea of simply building a static website will no longer cut the mustard, and the ongoing management will play a pivotal role in ensuring that the website continues to make a big impact.

A lot of work is involved in keeping a company site up to scratch, but professional website management service will take care of all aspects. These include;

  • Graphic design
  • Programming and coding
  • CMS management
  • Search Engine Optimisation
  • Copywriting
  • Digital protecting
  • Social media management
  • E-commerce platform installation
  • Performance analysis
  • And more.

Essentially, then, a website management service ensures that your business site meets professional standards time and time again.

Benefits and cost of website management on a balance scale

10 Benefits Gained From Using A Website Management Service

While it can be tempting to take on the challenge yourself, having your website and online presence managed by Allshouse Designs will aid the cause in a whole host of different ways. Here are just 10 rewards to be gained from taking this route:

  1. Save Time: Building and running a website requires a lot of hard work; work that will distract you from actively managing your business operation. Having a team of experts to take control of those web assignments on your behalf will save valuable time.
  2. Save Money: Outsourcing this part of the operation will save money (and not only because time is money) as you’ll no longer need the extra space or equipment for on-site staff. Likewise, a website management service will find the best solutions with regards to hosting and other features.
  3. Stay Active: Form the client’s perspective, nothing tops the frustration of constantly seeing 404 website errors. Something as simple as choosing the wrong hosting platform could spell disaster, especially if you don’t notice it. With a website management service behind you, this won’t happen.
  4. Increase Security: Online data hacks are perhaps the biggest threat to your business. From SSL certificates to DDoS attacks, the experts understand how to prevent the various dangers that could impact the business and its clients. Better still, the quick responses will contain the damage.
  5. Express Personality: Consumers want to use companies that ‘get them’. The experts know how to tailor a website management service to suit specific audiences. This can range from choosing the right layouts to creating engaging content that encourages interest and participation.
  6. Boost Visibility: Your website cannot be a success if nobody knows it exists. From on-page SEO to external marketing methods, a website management service gives your business the best shot at soaring up the Google rankings to attract increased traffic and sales figures.
  7. Embrace Integration: Furthermore, a website management team will integrate ideas such as social media posting and PPC management to ensure that all web content reaches the target market from all directions. This can truly take your web game to the next level.
  8. Stay Relevant: Let’s face it; the online arena is still in its relative infancy, and the goalposts continue to move each year. Taking on the web management process yourself is likely to mean following the trends. Using a web management team ensures that you’ll be ready to set them.
  9. Rectify Mistakes: By analysing the website’s performance, management teams won’t only focus on the positives. They can quickly identify where the site is underperforming before making the necessary upgrades to put things right. Persisting with it yourself would see those limitations stay.
  10. Maximise Appearances: Above all else, it’s very easy to spot a website that has been created by an amateur. A professional service will ensure that your site creates the right impression time and time again while the backend CMS can aid load times and ensure the site looks great across all devices.

 

Verdict

In today’s modern world, the company website has the potential to be your business’s most vital marketing asset. Given its significance to your operation, getting it wrong simply isn’t an option. If you want to ensure that yours hits the mark today as well as for many years to come, a website management service is absolutely essential. Making that investment could be the smartest thing you’ll ever do.

Contact us to find out more about what can be done for your business.

Facebook’s Social Media Ad Specifications

Picture of Social Media Marketing

Facebook ads are a fantastic way to get your products and services out there on the largest social media platform in the world. With an audience of 2.23 billion active users, there’s a lot of potential in social media advertising and you’d be foolish not to use the platform to your advantage.

However, most people don’t understand Facebook ads or the specifications that you need to follow to have your ads placed on the site. So, to help you out, we’re going to talk about Facebook ads, their advantages and also list four specifications that you need to follow in order to have a successful marketing campaign on the site.

Social Media Signals

Facebook Social Feed Ad Specifications

To comply with Facebook’s standards, they’ve released a list of design specifications that need to be followed if your advertisement is going to be eligible for the site.

Media Recommendations

  • File type JPG or PNG
  • Image ratio at 9:16 or 16:9
  • Resolution be as high as possible
  • Images that consist of 20% text or more may be less successful
  • Text is limited to 125 characters

The JPG and PNG file types are the most popular when it comes to Facebook advertisements. They’re the most common image file types on the internet, but PNG can offer a slightly better quality with less quality loss from compression.

The image ratio is important so that your advertisement does not seem stretched when place on Facebook’s website. 16:9 and 9:16 resolutions are the most common, as 16:9 is also the standard screen ratio for most websites and phones.

It’s also important to have a high resolution so that the image quality is good. We recommend at least as 1280 x 720 pixel ratio for most advertisements, or 720 x 1280 if you’re aiming for a 9:16 ratio. Facebook requires at least 600 x 600, but these will appear stretched in certain places, hence their recommendation for having an image ratio of 16:9 or 9:16.

Images that have too much text are also frowned upon. This is because advertisements should be quick and snappy so that anyone browsing will catch them, see the message and then hopefully be hooked. If there is too much text, then the message of your advertisement is lost.

Facebook Marketplace Ad Specifications

Marketplace ads are a fantastic way to show off certain products or services that you offer.

Media Recommendations

    • File type JPG or PNG
    • Image ratio at 9:16 or 16:9
    • Resolution be as high as possible
    • Images that consist of 20% text or more may be less successful
    • Text is limited to 125 characters

Much like Facebook feed ads, the recommendations are virtually the same for marketplace ads. However, it’s good to keep in mind that when there are links involved, the images should be cropped and have a recommended resolution of at least 1,200 x 628. The minimum resolution requirements are, again, 600 x 600, but a higher resolution image will result in a better user experience.

Facebook Video Feed Specifications

They say that pictures can tell a thousand words. If that’s true, then videos are the king of advertising if they can show around 30 pictures a second.

Media Recommendations

  • Video ratio of 9:16 or 16:9
  • H.264 compression
  • Fixed frame rate
  • AAC audio compression at 128+ kbps
  • Resolution as high as possible
  • Maximum video size of 4 GB
  • Minimum video length of 1 second
  • Maximum video length of 240 minutes
  • Video captions recommended
  • Sound recommended
  • Thumbnails with minimum text
  • Vertical videos can be masked to 2:3

Video advertisements are much more technical due to the recommendations that you should meet. However, they’re fantastic for engagement and converting leads, especially if you have a talented video director working for you.

The H.264 compression and fixed frame rate options are available in most modern video editing software. Although Facebook does support long videos (up to 240 minutes!) you’d be hard-pressed to balance the quality and fit it under 4 GB. In addition, most people won’t want to watch an advert that’s 4 hours long, so try and keep it short if possible.

Most mobile users will have their phone muted or headphones plugged in but in their pocket, so there’s a good chance that they won’t have sound available. As a result, you want the message to be clear and simple to understand, even without text.

Facebook Carousel Ad Specifications

Carousel ads are fantastic at combining picture and video advertisements into a single ad.

Media Recommendations

  • Minimum of 2 cards
  • Maximum of 10 cards
  • File type JPG or PNG
  • Video maximum size 4 GB
  • Resolution at least 1080 x 1080

Carousel ads should follow the recommended design specifications of the previous advertisement types. Ensure that you stick with a consistent aspect ratio throughout all your propose carousel ads to make it seamless and neat.

This is just the tip of the ice berg. Facebook ads guide has more information for you ponder. Now Allshouse Designs will create and manage your Facebook ads and more. It is easy to get a hold of Allshouse Designs, Just go to the contact us page.  If you wish to take full advantage of what Facebook has created. It is smart to look over what social signals are and how they boost your rankings in all major search engines and bring more awareness to your brand.

Our New Client | RGS Crawl Space Insulation

RGS Crawl Space Insulation

We are proud to announce that Allshouse Designs is maintaining a new website for RGS Crawl Space Insulation. For this website we used the WordPress CMS platform. Which is a very dependable platform with end less capabilities. We have integrated Jetpack by Automattic Inc., the creators of WordPress. Jetpack has a ton of great tools and most of all, it will put your blog posts with in reach of other WordPress bloggers. Bringing more users to your website. With our website management service package number two plus running at full bore. It will be fun to watch RGS grow.

RGS has opted into our digital marketing service. With this service we will be managing monthly Google ads, the official RGS Facebook page and adding blog posts to their website. With our experience and dedication, the Google ads will bring leads to our custom built landing pages. Landing pages are very important when using click ads. We have built the landing pages with the sales funnel concept in mind. The entire funnel is automated. To achieve this, we integrated a scheduling system that makes it possible to easily schedule a free crawl space evaluation service with out leaving the website or make a phone call.

RGS Crawl Space Insulation has been around long enough to deliver a great service and are down right good people.

We are very grateful to provide this sort of service to small business. Here at Allshouse Designs believe that you should shop local to support and make your community strong.

If you have any questions about our services that we provide. Please request a call back from us and we will be happy to help you reach your business goals.

New! Business Directory Listing Service

Here at Allshouse Designs, we are always looking for new, user-friendly ways to help our fellow business owners and potential clients.

We are excited to announce that we have partnered up with 40 plus high domain authority business directory sites. What does this mean for you? Well, you have an opportunity to have your business listed on them. To get started with this opportunity.  We have put together a scan tool. The scan tool will take your business information that you enter in and compare it to the business listings in the directories. Once it is done it will give you a nice report.

The scan tool for directory listings
Report from the Scan Tool

This tool is absolutely free to try and as you can see. It can give you an idea on how your brand is listed. The tool is also extremely easy to use and takes only a few minutes. After the scan is complete, you will receive a report just like the one above. With this information in front of you, it can help you make some decisions as to ways to fix this or… you could hit the CONTINUE TO FIX button at the bottom of the screen and let Allshouse Designs fix these issues for you.

This is where our service kicks in. The service is an annual subscription and creates the ability to fix, add and update information about your business on every directory at the same time. You can even add content, videos, and social media links on most of the directories. With this service we will send you reports about your listings on a monthly basis. Over all this service makes your business look more consistent and that is good for search engines.
We are in the middle of adding a couple other great tools to the service that will benefit your business. If you sign up today, there will be no additional charges to take advantage of the new tools. So what are you waiting for, run the scan tool today and see what pops up. You have nothing to lose and everything to gain.

Run the scan tool now

Boost Your Social Media Presence!

Social Media Signals

According to our research we have found that around 87% of small businesses in the USA use social media to market and advertise their business. It is no secret that search engines use social media signals to help determine your website ranking. That is why Allshouse Designs offers a social media boost service with in our website management package number 2. However, we have found that businesses have a favorite website management company or they just have it done in house. So we have developed a social media service that brings internet users to social media business profiles. These users will like, love and interact with social media posts, images and tweets. We will also recommend when and what to post on business profiles.

Social Signal Boost Service –

We are offering a great deal for 2018. Contact us today to request a quote for a six month subscription to the service. The service works on the following social media platforms:

Twitter

Facebook

Instagram

Pinterest

Google +

If you want to see an example, we have been testing the service on our own Facebook page for about 2 months.

Backlinks for Business Websites

68377750 - backlinks concept

It’s no secret that Backlinks are an important part of a successful external SEO marketing program. Now there is a lot to know about backlinks. The most important aspect to know is that you must have quality backlinks to your small business website. Don’t know what a backlink is. Learn about backlinks on our News and Updates section of our webpage.

If you are looking for super high end quality backlinks. Allshouse Designs can help you out. I remind you that they are not cheap. Contact us if you are interested.

Building Landing Pages & Social Media Profiles for Local Business

Picture of Social Media MarketingSocial media business profiles are an important part of Digital Marketing these days. We understand that it can be a challenge to manage a social profile for a small business, we are here to help. Social Media profiles provide an easy way for consumers to communicate to a business, and for a business to communicate to it’s clients. Social Media Profiles can also open up avenues for new business and brand recognition. A well managed social media profile with a pay per click ad campaign, can increase your brand’s awareness quickly. Do you have a service that would benefit the masses? How about a message that can help others? What about building relationships or sharing information that will benefit your clients or community? If you say yes to one or more of these questions. Then Allshouse Designs would like to work with you.

Allshouse Designs creates and manages social media profiles for small business. We build social profiles from the ground up or manage existing profiles. From images to content creation. We make sure your business is taking full advantage of what a social media profile provides. We create and publish post that communicates your brand’s message while monitoring and answer your client’s questions.

Once we have your profile up and running. We will develop timely ads and marketing designed to bring web traffic to your social profile. As soon as traffic is piped in. We utilize the custom landing page, with a goal of converting web traffic into customers. People use the Internet to find what they need. Social media profiles, makes your business accessible and available to meet those needs. Our mission is to boost your sales revenue creating a substantial return on your investment. We have service packages for all budgets. So, don’t let that stop you from reaching out.

You can engage our service as needed. Turn our services on and off as you roll out new services or experience slowing business. Managing your Social Medial Business Profiles can really make the difference. Request a call back and Let’s start a conversation about what you need.

Frequently Asked Questions

Q. Are there any set-up fees?
A. Yes, a non-refundable $95 dollar set up fee is required. This is to cover domain name, server space, and the build of a custom landing page.

Q. What is your guarantee?
A. We guarantee to drive web traffic to your business.

Q. What if I have an existing website?
A. You can use our service and keep your existing web site. We actually prefer that you do.

Q. What if I already have a Social Media Business profile?
A. No worries, we will work with your current profile or add an additional one.

Q. Can you charge less then $300 per month for your service?
A. Unfortunately, we have tried our service at a lower price point and found that it just isn’t effective at a lower cost.

Q. How happy are your clients?
A. You can find our ratings on our Google plus page and find out yourself.

Q. Do you out source your work?
A. No, we believe in supporting our community and our economy.

Q. How long does it take for the service to work?
A. About two weeks, it really depends how quickly we receive your information.

Q. Do I have any input for the design of the landing page?
A. No, we are professionally trained in layout and content design to convert Internet users to customers.

Q. What do you need to get started with your service?
A. We will ask for your contact info, pictures, business goals, business services and logo files.

Q. If I decide to turn off your service do I have to pay the $95 set-up fee to start it back up.
A. No, unless you wait over a year to turn on the service again. The domain name, server space and landing page are deleted if not used more than 12 months.

Q. Do I need a website to use your service?
A. No, you do not need a website. However, to increase your on-line presence. We do recommend that you have some short of website. There are many free or paid options to create a website. Ask us and we can guide you to what would be the best option for your budget and business.