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Online Marketing

11 social media marketing tips for musicians

For what you should be doing and what you should be focusing on when trying to Get fans to your shows, pound-for-pound email is still the best online marketing Platform for promoting bands, and their shows, a good mailing list – is crucial for Building a fanbase who will buy your concert? Tickets, your merchandise, Patronize venues and buy beer when age-appropriate.

Well, this the fans Cultivated for your band newsletter is more dependable than fans on social Network follows and likes on platforms like Facebook, Tumblr, Instagram or Twitter, one method for getting people to sign up for your email list could be a Sweepstakes, you can give away tickets to future, shows merchandise or downloads of Music and articles, while you’re building out your email list do the same with Your SMS text list and use it don’t be as aggressive as with your email.

Marketing, though, perhaps send out a text before your next event, maybe a week Before and then maybe a day before and be sure you segment your SMS text list, By area codes and use that appropriately so you’re, not spamming fans in Kansas, About your next show in Kentucky in some large metro areas, there shows all over The city on any given day or night, don’t price yourself out of that market during The last South by Southwest Conference in Austin live nation labs reveal that They have commissioned studies which concluded that the ticket price and the Associated fees and taxes is the number one reason why fans decide on attending Live shows or not you’re, building an audience here and many folks in Attendance are taking a risk on a band that they’ve never heard of before make It worth their while you might have to take a hit early on.

While you build your Brand, but if they like you, they might buy your seat. Or other merchandise after the show plenty of your fans will say: they’re Coming to your show, but those who have pre purchased a ticket definitely will And even if they don’t you’ve already earned the revenue from the unused Ticket look for ways to encourage fans to buy tickets sooner if you’re needing To drive sales in a more predictable manner, one technique may be to offer the First, 50 ticket buyers a chance to go to the venue early on the day of the show.

And meet the band for autographs during sound check, don’t reveal who the first 50 are until you sold the first 150 250 or 500 tickets, or not a particular date. And time another technique would be to bundle the tickets with free downloads, Of your latest release, but only award the free downloads to the first 500 Ticket buyers, I think you get the point here. Just get creative and check with a Lawyer within the contest that you run because you can get yourself into Trouble fast with the FTC and not even know it assume the people you’re Promoting to have never heard of your band before when you’re writing your Description about your gig be accurate and current and better yet send a link.

To a article photos, reviews or EPK with tracks that they can sample, don’t be Afraid to find your audience from Twitter YouTube, Instagram and Facebook Accounts of similar bands talk directly to the fans of the music that is similar To yours and be responsible for being the one who starts a relationship, you Can also connect with fans in the comments sections of online music blogs. And magazines, don’t be afraid to reach out.

You already have your love of music In common and fans, absolutely love connecting with artists post your events and invite people no More than two weeks before the show date on Facebook too early, then people Completely forget repost new info about the event a week out three days out and On the morning of your event, find fans on Instagram and Twitter and ask them to Repost and retweet your posts using a hashtag with the name of your band Trending Twitter hashtags can make the front page of Google so mastering Twitter and contemporarily boost your organic SEO, which can in turn have a Permanent positive impact on your search rankings, while most of your Facebook Work should be done well in advance.

Twitter and Instagram are best use. Just A couple of days before the show and definitely the night before in the day, Of the show also make sure the venues you’re playing are promoting the show on Their Instagram or Twitter or Facebook YouTube tik-tok, snapchat blog tumblr, AOL Compuserve Friendster myspace geo cities and probably their dog store pages as Well, let’s be honest: Facebook has at best flatlined and at worst and most Likely it’s on its way out, but it’s still too big to ignore.

There are Several companies who can create a customized Facebook page for your band, I’ve used page modo and wildfire with great success in the past. If you like to Get your hands dirty and code yourself. You can build your own solution, though. Just start at the Facebook developer site: let’s get old-school now for a second, a Few weeks before your local show notify magazines and music pop culture.

Sites about your concert, these should be editorial sites like the Dallas Observer Nashville scene, the Free Press in LA and the Houston press, as well as websites Devoted to local event listings like guide, live bands in town and eventful Send them a very brief, well-written description of the show, a list of Notable shows that you’ve played in the past links to positive reviews. Impressive web traffic numbers that the band has had on their own website in on Social media accounts and a web ready search engine optimized image of the Band only submit the websites that list shows that are similar to the genre of Music, that you’re being plays, there’s no point in wasting your time.

If you know You’re not going to get listed on the site now. None of this is hard, but there Are no quick solutions either you ever heard of elbow grease, get it out because You’re going to need it everything that I’ve mentioned in this List is based upon organic online marketing techniques. It’s all online Marketing one on one to anyone who is savvy to SEO social media or other kinds. Of internet marketing with that said, it only works when you stick to it.

Build Your audience and cultivate your relationships with your fans. If you Don’t believe me look at the fans who have followed East Texas, indie rockers Eisley around the world on and offline, you can also ask decades-old members of The KISS Army, gene and Paul realized how important steady organic growth of their Fan base was to building a career in music long before the internet was Around approached local radio and TV stations about doing spots on the air The day of your shows approached local newspapers and offer interviews of the Band to be printed the day before the show they’re going to be told.

No thank You 999 times out of a thousand, but there’s nothing equal to getting local Coverage in a market that not only opens you up to thousands of potential fans, But it gives your bands brand instant credibility, assuming that the interview Goes well now, I want to know what you think, so I can create the kind of Content that you want to see leave a comment for me or let me know what Questions you have, I check them every day and I’ll be quick to get you a Response, I honestly appreciate you reading and I’ll see you in the next article


 

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Online Marketing

Online Marketing for Beginners [2019]

Yes, I want to come in and talk to you guys about three ways that you can market your business. I’r not going to tell you no bullshit like sortable old or you know, creepy new girl either. Even if you start a blog, are you crazy to new? You still need to find a way to market an advertiser, so let’s get into it.

Huh first things. First, you need to make sure that you are creating content to push whatever you’re doing right. This is number one create a blog, a website, a thing this is, you already have that set up so on Instagram, dropping tips and tricks on you to drop in tips and tricks. Your contest should be constantly pointing people back to whatever it is you’re doing. For example, when I do my challenges on my fitness, blog makes, you guys are following: go gym, fit, make sure to check our go-to because icon whatever you do.

I do things like, for example, okay, when I do my challenges, I start talking about things like do. Weight, loss, challenges, work. Okay, how will weight loss challenge can benefit your life. You know three tips to lose weight and everything. I do at that point to create content. Its circle derail go sign up for my challenge right now. Okay, so I’m create a constant right, so I make a article three ways to lose weight fast and make sure you guys are going to check out my weight loss challenge boom.

I create that on you on YouTube. I create that on Instagram I create that through a blog post. I create that through. I create that through an email, but if you guys notice, I’m creating content, that’s pushing people to go to sign up for my challenge. That’s why I told you guys here are pretty chicks in this: we don’t start selling, okay, we’ll start advertisement or start creating content until you have something to sell all right, stop stop just putting out content.

You have nothing to sell now, I’m not saying this, but I’ll start selling. That’s not what I’m saying I’m saying if you’re going to launch your business, make sure three months from now you’re going to you already have the thing that you’re going to be selling say you’re an author dang bull, you just wrote a notebook, don’t self-help book. I need you to start creating content, but you’re talking about it and you’re letting people know check out my book.

Okay, it’s coming. It’s dropping! Okay, stop! Stop, making stuff, stop cream console without having a product to push. Okay, that’s number one! You need to make sure that you’re creating content around whatever you’re selling. Okay number: two, you need to collab and I said collab like your girl. Go with your besties know, collab with people who are one, not competition, two that are going to push your item or the thing you have to sell.

For example, I do fitness my best friend does, I didn’t say much for Becky, but they’re less. Your besties does. Whatever, but I’m saying, link up with somebody that will push your stuff – that’s not competition, for example, my best friend she does relationships. I do Fitness, okay. She came on my platform before to talk about how you know getting something right in your relationship can be helpful towards your fitness.

Then she talked about her her book right boom. Then I turned around. I went on her platform and I talked about how you need to be fit and snatched soda bars and living a healthy lifestyle. So you can find a boot. Then I talked about one of my meal plans. You get it did you just get what we did? Okay, we collapse we’re not in competition she’s a relationship I’m in fitness, but I found a way to go to her platform, give her people value right in Ukraine, constant you collabing, you’re, providing value to these people.

Then she turned around provided value to my people and talked about her thing, so we had a win-win okay, so collapse. Collab with people were not your competition, but have an audience that you can tap into right. She has a lot of people over there that I wouldn’t reach, because she is in a relationship, relationship sector. I have a lot of people that she wouldn’t reach because I’m in the fitness sector, but since we collabs, we were able to cross pollinate with content and audiences and sealed okay, so collaborate find somebody to collab with okay.

Then this catapults me to the next thing by advertisements: okay, solicit influencers: it’s going to cost you some money, okay! Yes, I know on his blog that other blogs you’ll find that people are going to tell you all. You can do all these things for free. Well guess what food is business? Okay, an influencer or an ad costs money? Okay! So when you do Instagram and Facebook as they cost money? Okay, so if you’re going to be doing an ad, I suggest you get somebody that knows what they’re doing, because you can spend your Facebook ad money, real, quick, you don’t know what you’re doing and you will lose money versus gain money, okay, but you need to Make sure you are getting ads, for example, you can get you an ad as a popular on Instagram on certain days right Fridays and Mondays Mondays.

People are more motivated, just start something new or buy something new, okay and on Fridays, because that’s what people usually get paid all right, they’re willing to buy more on those days. For those reasons, okay and then with the influencer – that’s still advertising, but you want to find an influencer that matches with your brand. Okay, that is affordable. That actually will will send more people to you or, like I talked about, is if you’re beginning you brand-new.

Today, a lot of times when you’re spending money on ads or influencers, it’s not really going to be that you’re going to you’re going to sell or you’re not going to sell with it. But at that point, you’re doing it for awareness, so people can start seeing who you are if they see your ad on their timeline two three times and click this. We check this out right now, they’re aware of you right now, you’re in their ecosystem right and then, if they see you again, let me check out what else this person has and then, by that time you can potentially turn a person into somebody who just got Aware of you now, they’re they’re, a client or they’re, a buyer okay, so you want to get influenced or their lines up with your brand, that’s affordable for you, okay, and that will actually bring people to you see a lot of times.

You just get influencers because I have a lot of likes. Here’s something about marketing and it’s not a secret, no more like views. Okay, it says: do not sell products right, don’t ever think, because this person has a million followers, and I got a hundred thousand likes on on this bet that that’s going to be quite sales. That’s not all how it always happens. Okay, I’m right here with my measly less than four hundred subs on this blog right, less than four hundred and guess what I still make money off of this blog boom.

So I’m saying that the safe subs likes! No, that does not equate some money. So you want to at least if you’re going to get influenced or be aware that it’s were awareness it’s more than likely and it may not turn into money. But now you have people that are pushing you now. People are aware of you, so the three things you can do online marketing right now, pull date right now. Okay, is create content that pushes people back to your product.

Okay, stop stop stop making content without pushing people to your product. Now don’t be so easy everything you make, you don’t need to talk about a product. Okay, every single thing you make you don’t have to talk about a product, but majority of what you’re talking about majority of what your content you put up should be about you. Getting people to your product? Okay, so if you’re a life coach – and you tell the people – you know, here’s the five ways to change your life boom.

The next thing you need to talk about is either a book that can help them or a one-on-one consulting session. With them boom, if you are a baker, okay, honey and you sell cookies, okay, you giving them three ways how to make the most delicious cookies in the world. You need to be up so pushing them through your book to your course to your plan. Okay, I’m just giving me off some examples. Are you trying to push off? Okay, remember to collab with somebody cross pollinate audiences? Okay, because you can share something with their audience.

They can share something with their audience. You guys can bring you back, bring each other value. Okay, the third thing is: get you so and and get you some influencers and here’s one thing I didn’t say with influencers. Another thing that you can do that’s just okay is, if you have the opportunity to provide samples of your idols to imposters, please do something. Okay, because Sam you see the influence or a shirt five months from now, this is who is to wear shirt, shirt and now people are coming to your website because you sent the influence or something free, okay and all you’re doing is you know, thanking them and Telling them hey, I wanted to see you something you know if you can wear this next time, you make a article or if you can wear this next time, you want women to an event.

I would appreciate you because you’re sending them something right now, don’t be mad at them. Foster does not wear your stuff. Okay, because we got to be realistic. Now we’re in this age, where everybody is go, keep doing that right, not everybody, but everybody. The reason why I said not, everybody is because, if you got to this part of the article, I want you to know this start your business. It’s hard your skills into dollar bills, because a lot of us, because we’re on internet, because we’re on social media we’re under the impression that everybody’s doing this and the truth of the matter is everybody – is not investment.

Ok, everybody’s, not on Instagram everybody’s, on YouTube, everybody’s, not on Twitter. That’s the truth! Ok, everybody is not so if you’re not starting your business, because you think that everybody’s doing it you’re cycling yourself, because the truth is everybody’s not doing it think about it. In a room of about 10 people, you can sit and just be like hey. You got Instagram, there might be half of people in the in your group.

That may be like. No, I don’t have this friend right or us. People or people still be surprised when they be like. Oh, you got a new blog I’d be like. Oh me. I got like the ring, but and I’m not saying that to be braggadocious, I’m saying in a way weird lying on him. People up there’s fun alone, Awards people to actually do have the things that you think that everybody has it’s like. No everybody doesn’t people got it YouTube account, but everybody’s not out here on YouTube.

Ok, everybody you to Street okay, so I’m sitting to say you should collab on the last but not least, I’m the collab and influencers okay influencers and ads okay. So you guys, I hope this was helpful. I’ll talk to you guys later bye, you


 

Categories
Online Marketing

Grow Business with Digital Marketing Tips by Dr. Amit Maheshwari

McMahon, Shree business to a corporate trainer, motivational speaker and social media expert, invited by Z, business and news nation, observe acaso Gator town edge case, informative article main kisi, bhi company, corporate brand, individual or professional cook JD up, not digital platform, matchbook karna Head-To-Head poll bata party hondana the hot area that is social media engagement.

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Online Marketing

SEO Basics: Why Do Links Matter For SEO – Rapid Immersion #7

Why do links matter for SEO, if you’re new to the world of SEO and are exploring the topic of link, building or link acquisition, or, if you’ve been doing SEO for quite some time and are looking for a quick refresher? This article is for you to start out: let’s clarify what a link is in the context we’re talking about today, as it’s always good to review the fundamentals.

A link also commonly called a backlink inbound link or an inward link, is an incoming hyper link from one web page to another website. It’s, for example, if you have a website, your web site com, and I have a website reef, digital combo, you and I decided to place a link to your website on reef digital comdata. You for our visitors to visit. You with you, have received a link. So, generally speaking, this would be a good news for you, as your website now has extra exposure and will restart and will start receiving visitors who have been referred to you from reef beyond this, though, the presence of this link can also benefit your rankings in search Results leading to even more visitors finding your site, but why does the presence of this link impact your SEO? The best answer starts with exploring how search engines use and depend on links to function so to explain.

Let’s look at the big picture of what a search engine does. Okay, the first thing it does is: is it navigates or crawls the web to discover content? It then indexes this content. In large databases, it calculates the relevancy and the meaning of the content. It ranks the content versus other items available in the database and then finally, it serves as results in milliseconds when we request it by performing a search as the Internet is a big and ever-changing place.

Search engines need a lot of computing power mesh with smart software to do these tasks on a 24 hour a day, seven days a week basis and as the scope of the challenge is way beyond what a person or team of people could do manually. The engineers at search engines have looked to develop machine learning methods to try and keep up one way, they’ve done. This is by using algorithms an algorithm is a process or set of rules to be followed in calculations and problem-solving situations.

These algorithms are at the very heart of what makes a search engine good or bad at answering. Our queries in the early days of the web search engines used links as a primary method of discovering new content. The search engine did this by starting at one side. Let’s say, for example, the New York Times then following each link it encountered as it navigated through content the search engine software often called a bot or a spider, would travel from link to link to link finding new information to serve up for searchers back.

Then, if you had a website and wanted it to appear in search engines, you needed to be linked to from a website that a search engine already knew about or you’d risk. Your site never being found. Now for google links play a particularly important role in their story beyond using links to discover content, the founders of google made two very important observations that would go on to establish their search engine as the best in the market.

The first observation was that online some webpages have far more links than others, and the second observation, these frequently linked to pages, tend to be superior resources. This thinking was simple, but revolutionary links providing a strong signal about the value of a web page. A link from one website to another could be likened to an endorsement or a vote for that website. From an SEO perspective and as Google was already crawling the web at length to discover content, it was able to easily see which pages were the most link to so that it could then prioritize that content for a person who was searching, which is really brilliant.

So fast forward to today and search engine algorithms are now better than ever at measuring links and assigning ranking power on a case by case basis. Now one link can be worth several hundred or even several thousand times the value of another, so modern SEO. Practitioners are tasked with identifying and then earning links that search engines regard the most, which is what makes SEO as much of an art as it is a science.

Well, that about wraps up this introduction to why links matter for SEO in the next article we’ll be going into more detail about how to evaluate the SEO value of a link on a case by case basis. So you can inspect the links to your own site or to that of a competitor site and better understand why a particular web page is or isn’t ranking in the text accompanying. This post you’ll also find links to some of our favorite tools to help you conduct this analysis, so thank you very much for your time and all the best have a great day.

You


 

Categories
Online Marketing

3 Email Marketing Tips For Beginners

So in this article it’s going to be a very concise and simple way to approach email so that you’re able to sell more and get way more return on investment.

For from an email list that you’ve built up hi there, my name is brandon brashears and I create daily marketing articles here. So, if you’re looking to grow your brand or your business with digital marketing, I really suggest that you subscribe here. I do everything from Facebook Ads to pay-per-click to SEO to basically every topic related to digital marketing. So if you’re looking to grow your business with digital marketing be sure to hit that subscribe, button and bells for notifications and if you enjoy this article, be sure to give it a thumbs up and comment below.

And let me know what you think. So, let’s talk about email, marketing, email marketing so often, and I work with lots of clients and they have a hard time figuring out exactly how to use email to sell, and it’s actually very, very simple. So, typically, when we’re starting to send out an email, we need to first have one overarching goal that we’re trying to achieve so sending out email for just for the sake of sending out.

Email is not helpful, and so there’s a few things. People ask well: how often should I be sending emails and how often should I keep in touch and all kinds of other questions like that and they get really complicated, but it’s actually pretty simple. So first I suggest, as a rule, for almost every business out there that you’re sending an email once a week. If you can now, I say if you can, because hopefully you’re creating content and doing other things like that.

But if you’re not sure what to sell then sell engagement right, we typically have three levels of funnel, so typically an email will be targeting whatever you know, stage of the funnel or the segment that you’re that you’re trying to reach, and with that you need to Have an appropriate goal so, for example, if you have somebody who signs up for your newsletter, it may not be the right time to send an offer.

That’s hey sign up for my highest level, coaching program so, depending on the relationship that you have with this segment and kind of what your end goal is you’re going to have to really figure out. What is the best objective, based on the funnel stage that we have right now, a lot of times, people don’t segment their email lists and so, as a result, they’re just sending to everybody their best customers and people that are brand-new in their funnel.

So make sure that you’re segmenting your list, because it’s very very important to be communicating properly with different groups of your list. Now, if you have analysts list, that’s just awareness, it’s good to send people to awareness content, to drive them further into your funnel and to build a better relationship with them. So, for example, with that kind of an email, you could send them. Two additional articles to Facebook pages to Instagram profiles, ask them to connect and take the further step in your relationship and it’ll help you to build and diversify your traffic as well so they’re going to be able to see offers there if it’s evaluation a lot of Times it’s good to start with a medium range or a small range product.

So if they’ve know about you, maybe they’ve been on a webinar. Now I’m sending them offers and things like that is a great way to engage them. And then, if they are current customers – and they know – you know your best kind of customers – that you have send them higher priced ticket offers and get them to buy more from you, because when you can get someone to buy more their average lifetime value goes up And if you’re able to increase the average lifetime value of client, then you can spend more to acquire customers, which is great, actually created a article if you click on this card up here, to check that out, but with the email figuring out.

What that end objective is first, is most important and there’s really only three steps after you figure it out what the objective is to get people to take action. So the first thing that you have to do is you have to get the email open. There’s really. Four types of emails that I like to send out and I use them over and over in different variations. I don’t tend to send these every single time, though, because people will start to get worn out from them, so the first type of email is a blind curiosity, and this is like the BuzzFeed clickbait article right, you’ll, never believe what we’re up to this week, or I couldn’t believe that he actually did this or you know something like that right, you’re like what could it be and it makes you want to open it and see what the rest of the story is.

People want to be included in the story and so having a headline like that is helps to get opens. The next is direct benefit. So if you want to say something like this, will clean your carpets better than anything, you’ve ever used right, we’re using a little bit of curiosity, but we’re also giving a direct benefit. People will say: hey. I have a dirty carpet. I need to clean my carpets. Awesome, I’m going to open this email, the Latin next one is urgency or scarcity.

So if you have a product that is you truly have urgency or scarcity? Maybe you have a special. You could say this offer ends tomorrow at midnight. Then people will say. Oh man, I don’t miss out and they’ll open your email and then the last one that I like to use. A lot is proof or specific results, and with that I say like you know, let’s say you have a business opportunity or something right. He made five thousand two hundred twelve dollars in six minutes.

It’s really specific and it’s results, and so people that are interested in making money would be interested in opening that email. So again getting the open of the email is the very first step. If people don’t open your email, they’re not going to be able to read what’s inside of it, and that brings us to step two so step two is to get them to read. What’s inside and then click so doing both of those things.

There’s a few things that I like to do to increase the clicks on emails number one. Is I like to use a variety of links inside of it now it’s important that you don’t put only links in there because you can get flagged for spam, but typically I’ll do a variety of both buttons and also text links. That say, you know click here. So, instead of having a button, it’ll say the actual word I like to be testing those just to see what the audience clicks more and it’s good to have both visual call-outs that are there buttons that are different from everything.

So people can see, but in general people are viewing emails on their mobile phones a lot more than they are on desktop, and so, if you create an email, it needs to be very easy to read on mobile and the button needs to be there. That’s easy to click, but again the whole purpose of the email is to sell the click to take the next action so figuring out. Just that one specific action that you’re looking for them to take and then selling that click is, is very very important and it’ll help you to get more traffic to your your web page.

Now there are some exceptions to this rule. I think that if you’re trying to get somebody to respond to you having them like right, write back and respond is actually a good tactic. A lot of times. If you have the ability to respond, dracs people so asking them to use email like a medium that they use it with their friends and family, that’s a cool thing. So if you’re not going for the click, ask for the reply, so in general you don’t need to sell everything once they’re on the page.

So the the email body that you’re writing and creating all that you’re trying to do is to sell the click to the landing page. You don’t need to do too much. You can again use the four elements that I spoke of in the email headlines on how to get people over to your your web page. So it’s the Curiosity, direct benefits, urgency or scarcity and then proof and results. So you can use all of those elements to drive people to your landing page as well, and then once they’re at the landing page, they’ve made a decision right.

So they’ve already done an open they’ve done a click and now they’re at the landing page. Let the landing page do this sell and you can use tools like articles and a lot more long-form content and there you can really do the heavy lifting of selling and have all of the elements that help to make an effective sales page or landing page and Really at that point, it’s it’s time to take. You know that that uses the additional tools that you have inside of a web page instead of trying to do everything inside of the email.

So one thing, though, is that emails that are boring never get opened and if they do get opened, they end up actually harming your brand, so make sure that you’re not selling sending boring emails, but also don’t be too high, P or clickbait T that you’re not Actually, providing what you’re talking about so it’s a very, very fine balance, I’d, say being useful, being educational being entertaining are sure ways to get your emails opened and to have people trained to use your email.

So I hope that this was helpful. If you have any questions or need help with email, please comment below I’m happy to help and if you enjoyed this article like the like the article and please if you enjoy digital marketing or if you want to grow your business with, did your marking consider subscribing? I again make daily marketing articles here and I run a digital marketing agency so have a great day, and I will see on the next article have a good one.


 

Categories
Online Marketing

3 Email Marketing Tips For Beginners

So in this article it’s going to be a very concise and simple way to approach email so that you’re able to sell more and get way more return on investment.

For from an email list that you’ve built up hi there, my name is brandon brashears and I create daily marketing articles here. So, if you’re looking to grow your brand or your business with digital marketing, I really suggest that you subscribe here. I do everything from Facebook Ads to pay-per-click to SEO to basically every topic related to digital marketing. So if you’re looking to grow your business with digital marketing be sure to hit that subscribe, button and bells for notifications and if you enjoy this article, be sure to give it a thumbs up and comment below.

And let me know what you think. So, let’s talk about email, marketing, email marketing so often, and I work with lots of clients and they have a hard time figuring out exactly how to use email to sell, and it’s actually very, very simple. So, typically, when we’re starting to send out an email, we need to first have one overarching goal that we’re trying to achieve so sending out email for just for the sake of sending out.

Email is not helpful, and so there’s a few things. People ask well: how often should I be sending emails and how often should I keep in touch and all kinds of other questions like that and they get really complicated, but it’s actually pretty simple. So first I suggest, as a rule, for almost every business out there that you’re sending an email once a week. If you can now, I say if you can, because hopefully you’re creating content and doing other things like that.

But if you’re not sure what to sell then sell engagement right, we typically have three levels of funnel, so typically an email will be targeting whatever you know, stage of the funnel or the segment that you’re that you’re trying to reach, and with that you need to Have an appropriate goal so, for example, if you have somebody who signs up for your newsletter, it may not be the right time to send an offer.

That’s hey sign up for my highest level, coaching program so, depending on the relationship that you have with this segment and kind of what your end goal is you’re going to have to really figure out. What is the best objective, based on the funnel stage that we have right now, a lot of times, people don’t segment their email lists and so, as a result, they’re just sending to everybody their best customers and people that are brand-new in their funnel.

So make sure that you’re segmenting your list, because it’s very very important to be communicating properly with different groups of your list. Now, if you have analysts list, that’s just awareness, it’s good to send people to awareness content, to drive them further into your funnel and to build a better relationship with them. So, for example, with that kind of an email, you could send them. Two additional articles to Facebook pages to Instagram profiles, ask them to connect and take the further step in your relationship and it’ll help you to build and diversify your traffic as well so they’re going to be able to see offers there if it’s evaluation a lot of Times it’s good to start with a medium range or a small range product.

So if they’ve know about you, maybe they’ve been on a webinar. Now I’m sending them offers and things like that is a great way to engage them. And then, if they are current customers – and they know – you know your best kind of customers – that you have send them higher priced ticket offers and get them to buy more from you, because when you can get someone to buy more their average lifetime value goes up And if you’re able to increase the average lifetime value of client, then you can spend more to acquire customers, which is great, actually created a article if you click on this card up here, to check that out, but with the email figuring out.

What that end objective is first, is most important and there’s really only three steps after you figure it out what the objective is to get people to take action. So the first thing that you have to do is you have to get the email open. There’s really. Four types of emails that I like to send out and I use them over and over in different variations. I don’t tend to send these every single time, though, because people will start to get worn out from them, so the first type of email is a blind curiosity, and this is like the BuzzFeed clickbait article right, you’ll, never believe what we’re up to this week, or I couldn’t believe that he actually did this or you know something like that right, you’re like what could it be and it makes you want to open it and see what the rest of the story is.

People want to be included in the story and so having a headline like that is helps to get opens. The next is direct benefit. So if you want to say something like this, will clean your carpets better than anything, you’ve ever used right, we’re using a little bit of curiosity, but we’re also giving a direct benefit. People will say: hey. I have a dirty carpet. I need to clean my carpets. Awesome, I’m going to open this email, the Latin next one is urgency or scarcity.

So if you have a product that is you truly have urgency or scarcity? Maybe you have a special. You could say this offer ends tomorrow at midnight. Then people will say. Oh man, I don’t miss out and they’ll open your email and then the last one that I like to use. A lot is proof or specific results, and with that I say like you know, let’s say you have a business opportunity or something right. He made five thousand two hundred twelve dollars in six minutes.

It’s really specific and it’s results, and so people that are interested in making money would be interested in opening that email. So again getting the open of the email is the very first step. If people don’t open your email, they’re not going to be able to read what’s inside of it, and that brings us to step two so step two is to get them to read. What’s inside and then click so doing both of those things.

There’s a few things that I like to do to increase the clicks on emails number one. Is I like to use a variety of links inside of it now it’s important that you don’t put only links in there because you can get flagged for spam, but typically I’ll do a variety of both buttons and also text links. That say, you know click here. So, instead of having a button, it’ll say the actual word I like to be testing those just to see what the audience clicks more and it’s good to have both visual call-outs that are there buttons that are different from everything.

So people can see, but in general people are viewing emails on their mobile phones a lot more than they are on desktop, and so, if you create an email, it needs to be very easy to read on mobile and the button needs to be there. That’s easy to click, but again the whole purpose of the email is to sell the click to take the next action so figuring out. Just that one specific action that you’re looking for them to take and then selling that click is, is very very important and it’ll help you to get more traffic to your your web page.

Now there are some exceptions to this rule. I think that if you’re trying to get somebody to respond to you having them like right, write back and respond is actually a good tactic. A lot of times. If you have the ability to respond, dracs people so asking them to use email like a medium that they use it with their friends and family, that’s a cool thing. So if you’re not going for the click, ask for the reply, so in general you don’t need to sell everything once they’re on the page.

So the the email body that you’re writing and creating all that you’re trying to do is to sell the click to the landing page. You don’t need to do too much. You can again use the four elements that I spoke of in the email headlines on how to get people over to your your web page. So it’s the Curiosity, direct benefits, urgency or scarcity and then proof and results. So you can use all of those elements to drive people to your landing page as well, and then once they’re at the landing page, they’ve made a decision right.

So they’ve already done an open they’ve done a click and now they’re at the landing page. Let the landing page do this sell and you can use tools like articles and a lot more long-form content and there you can really do the heavy lifting of selling and have all of the elements that help to make an effective sales page or landing page and Really at that point, it’s it’s time to take. You know that that uses the additional tools that you have inside of a web page instead of trying to do everything inside of the email.

So one thing, though, is that emails that are boring never get opened and if they do get opened, they end up actually harming your brand, so make sure that you’re not selling sending boring emails, but also don’t be too high, P or clickbait T that you’re not Actually, providing what you’re talking about so it’s a very, very fine balance, I’d, say being useful, being educational being entertaining are sure ways to get your emails opened and to have people trained to use your email.

So I hope that this was helpful. If you have any questions or need help with email, please comment below I’m happy to help and if you enjoyed this article like the like the article and please if you enjoy digital marketing or if you want to grow your business with, did your marking consider subscribing? I again make daily marketing articles here and I run a digital marketing agency so have a great day, and I will see on the next article have a good one.


 

Categories
Online Marketing

Digital Marketing Tips With Emmanuel Obuya

So this the topic right now is about digital marketing, and I have the main man himself he’s been here before, but before I introduce him readful for blog on Twitter. Right, therefore underscore blog on Instagram and right.

If F on Facebook is the way to interact with us, don’t forget: we have something special in conjunction with Panera for Easter and the question was simple: what would you have in your Easter basket and why this is a basket that you’re going to give somebody special In your life during Easter, what would you have in there and why – and this will give you a chance to win a double ticket or a ticket for you and your other person that you want to take out so keep them coming, we’ll announce the winners towards The end of the show, so the main man himself is here with us: the digital marketing guru guru, Sam, yes, good – to see you good to see you again, don’t forget to give your camera is number four.

Maybe you can reintroduce yourself? Okay, my name is Emanuel Ax, my digital marketing strategist, and I also a student yeah, so students at KCA School of Business, studying vit all right and you’re a digital marketing guru. Yes, so you have your own company. Yes, I have my own company, where blogs, so we basically do digital marketing and also social media management, digital marketing and social media management.

This is something you had a passion for way back since ice cream yeah, you just turned 20 by the way. Yeah, it’s a digital marketing is your phone, but before we get into that craft of digital marketing and why the need for digital marketing in 2019 – the brief history about booyah, so people can get inside, whom I study so way back in from to in high school. At passion for social media, you know cz to call your Facebook, you are enthusiastic, you a little care, so you could compete likes and all that and follow us.

So I realized that we have opportunities online because right now many people they are trying to venture in towards the in thing now and that is their social media and stuff like that. So when I complete school in 2017, so I decided to do words, my passion, so that is online stuff, also yeah. So last year I realized that we have opportunities online. So I get I got support for my family and now I it turned your business.

Your business, your social media, what type of support did you get from you? You know for our business, you have capital, capital is number yes number, and so that is the key thing. This spirit, determination and also hard work, all right, yeah so cap. So you got from your parents yeah. What did you spend on your capital? Oh, so I did my branding. You know you need to get a website. You need to do your branding like the local stuff like that yeah.

So that is basically what I do with my captors and also you know you have to register the business. So it’s a registered company yeah, so you’re a blogger as well. Uranium touch them. What is your topic of conversation in your blog, so I’m trying to okay in my blog, I’m trying to like get the business. You know right now, I’m trying to tell that story that the impact of social media for business. You know right now, everybody’s many businesses.

They open daily, but they don’t know how they don’t know how to vent into social media. So I’m trying to teach them how that is done through social media and also my part of my target is the youth you know many of them is use social media. It’s not about the likes and the followers, but you can convert it to some social medias. You can earn from social media. So that is the story that I’m trying to tell that.

Is it sure, you’re trying to tear on your blogs how to read some of your wife? Oh you can just log on to weblog calm. Also, social media handles are to be a blog, of course, yeah across every social media. Thank you very much. Mister we’re. So our topics today not too complex for somebody like you, we don’t adverse experience like this I’d like to start on the branding tip. What is the importance of branding and what is branding mean to you for business for Neiman who’s? Reading, okay, you know branding is like your CV for a business so for digital branding.

You have to understand what you want to venture into like your audience. You know, if you, let me say, you’re an equal casual like company. You cannot target entertainment. Also, you have to understand your audience and also you have to create the content that it’s inline in the audience. So the understanding your audience is very key and also the type of content that you create for your audience is very key people say also, you know, branding not about the logo having the logo.

Maybe you print t-shirts, so you have to venture into your audience and also the content that you give yeah. The brand needs to be understood goes past. The t-shirt goes past, the cups, the guards – and I can’t say everything branding – goes past – that yeah the people need to understand the brand yeah. So this, how do the people get to answer so? I have business, say: buddy muscles technologies. I have my logo there.

It’s on facebook, my facebook cover wall, my twitter, it’s everywhere some caps it on its own t-shirts. What is the next step for me for this branding? Traveling? Okay, for you you after getting that you must know how to engage with your audience. You know you! You have to engage your audience, you cannot have a dialogue ian’s. So after creating that content, you you can use tools. You know there are various tools that you can use to understand your audience and also engage with them in that line, and also would you I taught you on to achieve.

You know yeah all right so they’re questions that you ask yourself what what you want to achieve with a brand. Maybe what you you want to right now, event campaign, what you want to achieve for the event and all right, yeah, all right. So you need this down and you tabulate. You come up with a strategy with a strategy. Well now you’re going to get here. These are some of the services you offer as you do, your blog’s yeah, wonderful.

So when it comes to marketing, I like to approach it in a three-dimensional way. So where we have the we have the strategy, we have what you want to achieve and analysis here, hmm all right to coming up with the strategy. Some people will ask all right: how do I go with the strategy? I just have an event. Okay, I just I just want to sell clothes yeah I just want to sell suits. How do I come up with a strategy? Okay, your strategy will depend in in very many ways like I’d, say what you want to achieve like for running an event.

You understand your target, you know your niche after that also you’ll walk in there. If you want to run a campaign, you do budget. You know we have various like the online tools that you can use to do that yeah. So the tools are the next step, all right. So how do you pick the right tool for the right thing? Because we have so many tools we have from? What’s up to YouTube yeah as platforms, so with that for picking the right tools, you like, let me say for for right now, you we are trying to to getting into the trends what is trending yeah, so you can also use that like commands the way you Pick into here, because so you can, you can check into that and also because people may get use into it, and they relate that in into your your strategy.

Oh yeah, so what’s training is one of the ways you can and paper. What is the other way? You can use to pick a tool, see a tool that matches your brand. Okay. Also, you can use the influence of marketing. You can use storytelling yeah. All right, you can also use to italic yeah influencer marketing is familiar with me. What is this reach enemy? Okay? So this very telling thing you are trying to engage your audience.

You still, as you tell a story when you open up in Damn Channel, so you tell a story in relation to what you you intend to run yeah all right. So after you come up with the strategy, you come up where you pick the specific tools that you want. There comes the big task now of getting your data and analyzing this data and getting to understand the impact on what you’ve done, and maybe you can use this in what you’re going to do this, what you’re going to do next? How do you do this? That is very important, so we have tools like you know.

You have to to know how you are you’re performing, so we have various social media tools that you can use to analyze your data on Twitter. We have Chris desk, you can use you incorporate there. Let me say the application article, you, a social media platform, so you you will be able to gather starts and you know starts – are very important because you’ll know where you and what you intend to achieve.

Yes, and also you really improve on where you go wrong and all that, so we can use to desk on social media. You can also use some all. So there are various tools you can use yeah alright. So that is very important. You make sure every campaign that you have you have for myself in my business, I used the data to do my report for my clients, we, like, after certain period of time I have to do a report where I my and what I intend to achieve at The end of maybe a week or a month right, yeah, wonderful – that is, that is amazing in theory, but so we deep are reading us right now and say that they’re doing their own things online.

Some of them are actors. Some of them of some of them are tech, guys somebody creating an app somewhere and some of them, some of them. I have been cabdrivers, some of them are providing. I really mean had lessons makeup artists, so this is somebody will see thousands of followers and they want to take it to the next step, convert this to a business into a business. Yes, what are some of the tools you tell them? Ok, I’ll! Stick to your content, your content, you know, if you let me see if you post a picture, it has to be quality.

Content like it will make me maybe to comment or something or to like it. So yes, yes, your caption is very important because that is what drives me to your post yeah. So maybe, if you are doing marketing, so I love to check that so your content is very key. Yeah yeah, a lot of beauty. You even knew you know yourself like nowadays. Instagram is very that it has very that so like if you check on your content, it’s very key yeah yeah, so you will untie this dirty content, yeah you’re against it you’re against it.

All right, probably publicist will say. There’s nothing like that: publicity yeah for business yeah so never goes bad or good content. Oh what people will presume or receive, but yeah it doesn’t really matter. Publicists will say: publicity is publicity. You you have anything against this. That is cheap publicity. According to you, yeah, you need to go for the expensive good. It won’t be desperate, shows desperation, anything all right, wonderful, so back to your company now so the services you offer yeah so far.

If I was to tell you give me a list or a brief bio of the substance you offer as a company, so people can get to understand what a digital marketing company okay! So it’s a digital marketing agency, so we are blog. So I basically do digital marketing and also more social media. So I manage the social media platforms on your behalf for your business. You know, let me say, like a Safaricom, you know we are various guys that do they they things at the back end.

People respond to us and now they are very like they try to engage you the audience. What I was talking about, like you, let me say, like somebody answers you replies with you, a more that’s laughs, and even people like that, so you manage such people. Social media planners – and you know it so – yeah yeah content creation want education, yeah all right so, which leads to my next question. Yeah say: I’m a brand yeah and another company is managing my social media.

Don’t you feel like there’s a mess between me and the people? I should be connected with they’ll. Be a mess. They’ll miss something yeah somehow, but you can do do everything yourself you, you must have a team to work with, gets to a point where you can do it. Yes, of course, and also like somebody who understand what it takes. Because, let me say you you. Sometimes you are not able to do that, so you get the right people to do it right as a digital marketing company.

What are some of the steps you take to make it as as possible as possible, even though it’s not by talking to the fans? Okay, he like that talking about also some of those that I’m trying to be unique. Yeah most you trying to be unique, yeah, wonderful man just give them your social media and also you can follow me across it. So we are blogs, and also log on to be a blog, that Yeah right uh-huh. So here is what we speculate and predict the future.

What is how the future trends you have seen in in digital marketing, digital marketing? You should be prepared for, like some skills that are ok. You are not going to be happen in 2020, just leave the villain, ok, so Facebook has become a marketplace and every business they are running into Facebook. They are doing promotions. So very many we put the check and Facebook and also what’s up, is rising at all so soon we’ll get marketing.

Also, even you know, what’s up statuses, so yeah so yeah yeah. So let me say: if you have 500 contacts, make good use of the contacts you can do marketing on, so only your words upset us. Let me say you have an event you can share and be sure one or two people may turn up. So don’t think that we can separate us wonderful, so what’s up is something to read out for what’s up here, Facebook is going to be a market.

If actually it is a market, it’s already a market yeah. What do you mean when you say marketplace? People are buying and selling goods what I mean by marketplace everybody’s on Facebook event, my show she’s on Facebook, so even the mom imboca are today as she’s able to log in and check so maybe if she sees something, maybe because she can decide to buy something On Facebook, so that is what I mean all right yeah, so she can see something really here, so it doesn’t be narrow down.

Yeah everybody very useful on Facebook. Here this is what you mean yeah. So it’s something to look out for yeah Facebook, if you’re not on Facebook and if you’re not doing your business will face me meat, basically business, basically business what’s up is a that is going to be your hands man. I think you mentioned Instagram or say I don’t know Instagram so has Instagram also Instagram stories yeah.

That is also some other things that are rising Instagram stories, some of things, and it is the best platform to engage with you with your audience. Your followers yeah yeah. Thank you very much, mr. Bullocks, as we wrap this up, I know you guys from business school unite and your conversation with boots. Okay, so I’ll not quit anything baby so like to my fellow youth, just be, you know, be consistent in what you do and also hard work.

I need termination, that’s all hard work and determination. That’s all thanks! So much mr. Booth, yes, we’ve come to the end of this particular segment, so I hope you brought some inside. If you have any questions for us. 25 for centers are white, 5, 4 and description on Instagram invites my phone Facebook, don’t forget the hashtag entrepreneurship, Tuesday or Y, and the morning Hilda with it, is coming up next with one of my best photographers in the country.

Right now it goes by the name. Beth Royce or Frost to graph on Instagram. You don’t want to miss this. Don’t take that down!


 

Categories
Online Marketing

5 Ways to Make Money as a Blogger

I know that I make my money in affiliate marketing and you can see other people that make their money in MLM companies. Digital marketing, there’s all kinds of different things. So what I’m trying to do is just find other avenues in case you’re, not interested in affiliate marketing bloggers can make one to ten thousand dollars per month.

That is awesome. If you love to write, you can make money doing it and that’s what I want to show you today is how you can make money as a blogger or as a writer before you go any further, though don’t forget to subscribe below so that you can continue To get these great tips from me, I actually believe that anybody can earn money online, but you just have to learn how to do it. So that’s why I called my blog learn to earn alright, let’s go ahead and get started.

Really. Blogging is a real online job. It can be for moms, dads students. Anybody can do it if they enjoy writing, but don’t be desperate for money now. This is something that you’re going to build up over time, and sometimes it takes like six to 18 months to really start making good money. So you have to put the work in and I am finding it’s really that way with any online business. You have to put the work in before you’re, going to start making a lot of money.

Everybody starts from the bottom. The neat thing about blogging is that it’s an online job that you can choose any topic that you’re really passionate about so start playing around. I’r going to give you a site later in this article, where you can find 12 different companies that actually hire people to write. If that’s something you would prefer to do, instead of starting your own blog and a lot of them are different niches, where you can go in and write something that you’re passionate about.

There are four main ways to make money when you’re blogging and that’s in advertising you can get paid for putting ads on your blog. Can you believe that so you get to enjoy writing and then you get paid by just putting some ad advertising on there. You can make money with blogging as an affiliate marketer. This is when you get paid a commission for any products that you can sell on your blog. So basically you would talk about blogged about different products.

People want them, they will buy them, and then you get a commission. So that’s basically how fillion marketing works, but your main job could be the blogging. If that’s what you’d love to do, digital products can be sold. These are products like ebooks or courses, and things like that, and actually you can even write ebooks for other people or write courses for other people. If that’s something that you enjoy doing, you can also get paid as a blogger by providing services.

If you’d like to work one-on-one with people you can, a blogging is a great way to generate leads for coaching or consulting, and things like that. The fifth way I’m going to bring up a website right now for you and just show you what I found. This is called twins, mommy and there’s 12 sites on this link. I’r going to provide it for you, underneath in the description where you can get paid $ 100 plus just for writing.

So if you don’t want to take the time to set up your own blog, then go in here and look at these different avenues of income. One is for writing for a family fun magazine, you get paid a dollar 25 a word for your post, so you get to enjoy writing and get paid for it. Another one here, her view from home. They just want you to write things about topics that happen in your home. Just talk about your own life experiences.

How cool is that and get paid for it? A hundred dollars for 4,000 views yummy mummy club, if you like, to talk about food and nutrition for your children. So these are a lot of mom sites, but this just gives you an example of other ways that you can make money with your blogging and again I’ll put that site down there below, for you here are all the five different ways that you can earn an Income, if you want to start a blog, you need to pick a niche that basically that means.

So I want to talk about nutrition. Do I want to talk about children, airplanes, trains whatever it is, you have to pick a niche and then just get start it with an initial setup. You need to set your blog up, find a hosting site and then just start writing your blog’s. Then, after you have maybe written five or six different blogs, you want us to pick a social media network and start promoting your content, which means you might want to start promoting it on Facebook or Pinterest or YouTube wherever you want.

Yes, people promote their blogs on. On YouTube so find a place to promote it, and then you can begin monetizing, your blog and making money for something that you love to do get started and, in the meantime, go ahead and hit. My subscribe button check out that link below. If you saw something that you were interested in writing when I brought up that article


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Categories
Online Marketing

How to Buy Emails for Your Email List ✉

How do you do that? One way that a lot of articles out there will tell you to do it is to go. Ask your family and your friends to join your list. That’s fine! If that’s the way you want to do it, but most of the time they will be on your list just to make you feel good about numbers.

How would you like to put emails on your list with potential prospects, so I’m going to show you how to do that today? Yes, it is a way of purchasing them, but it’s not just purchasing a list of names. There is these people will opt in to your email list according to what you have to offer and I’ll show you that today, first of all, before we get started, my name is Vanessa D Brule, and on my blog I will help you to earn money.

Save time and find balance in the process today, we’re going to talk about buying email addresses, so you can start building your email list and start making some money first before we start with that, I want to go over the email list just to make sure you Understand what it is and why it’s so important – and I keep on emphasizing this because I heard about email lists when I first started my business and I was one of those people that sat back and said I don’t need that.

I don’t need to do that. I don’t want to send emails to people I just don’t want to, and it wasn’t until I was probably too long before I start at my list and realized. That was a big mistake not to do even though I kept hearing how important it was. So I’m going to tell you again how important this is: it’s probably the most important part of your business. Let’s go over how you build it and then we’ll talk about why it’s so important and then I’ll show you how you can build it by buying some addresses all right.

First of all, you have a free thing that you’re going to offer a lot of times. People will offer a checklist or a PDF or an e-book a course. I think courses are one of the best things that you can offer that I notice I get most of my results from offering free courses, so the bigger that free thing is the better, and this is why it needs to be bigger, because the online marketing industry Is becoming more competitive and I’m not saying don’t do it, but you got ta out, give everybody else so think of it.

That way, what can I give that’s better than what so-and-so is giving so people will click my link instead, when you offer that free thing you’re offering it on your platform, my platform is youtube. That’s my number one platform, so I usually offer my free thing in my links on my YouTube chat: YouTube articles not every time, but probably a good percentage of the time if you’re using Facebook Instagram whatever that other platform is that you’re using that’s how you bring Traffic into the free thing now you’re going to have them land on a landing page, I use clickfunnels for my landing page.

I always have my link below if you ever want to check that out and on that landing page before they get the free thing. They have to give me their email address and their name when they click it. It triggers a little a little trigger on there. That tells them to go to my autoresponder and I send them an email and give them the free thing. Now. What is the autoresponder? An autoresponder is like your mailman and mine is active campaign and I have that trigger that.

It tells it to put it onto my email list, put it into active campaign, and then there is a sequence of emails that I’ve already built. That will go out to that person. This is where sales are made. I don’t know if you’ve already tried to spam. Most people have in the beginning, they’re so excited about their product and their new business that they start telling everybody on Facebook and on Instagram hey.

You know I’ve got this great shake, that’s going to help you lose weight and you’re so excited about it, and you know it works, but just putting it out there and telling people they’re not going to buy it they’re going to go. That’s annoying. Why are you putting this on Facebook? That’s not why I’m here, I’m here to communicate and have relationships with my friends not to be sold things and that’s why that doesn’t work and that’s why that’s called spamming.

I think we all have done that in the beginning, especially because we were so excited not because we were trying to spam, but the right way to do it is to give something for free. So if you have health and fitness, you could give a checklist of some ways to help improve your list. Maybe ways to change your mindset. Maybe you wrote a little ebook that you wanted to give them and get them on through your autoresponder onto that email list, and this is where the money is made.

You are warming them up and getting them to know you and then every once in a while. You’ll offer something and they get to know you they’re opening up your emails and they’ll say you know what I really like this person I’ve connected with them, I’m going to try that shape that she was talking about now. Look, it took a lot longer to get there, but that’s how it works. Now, how am I going to get email addresses on my email list? I’r brand new and it’s so frustrating all right.

Now, I’m going to show you this. Is you and you have your new autoresponder set up and you’ve got your sequence in there and you’ve been giving away the free thing, and maybe you’ve got about five people on it? Maybe a fifty maybe of a hundred, but you know you’re, just starting. It’s new – and here is we’re just going to say Joe over here Joe – can be a girl’s name or a boy’s name right, Joe how’s.

That and Joe has been at this for a very very long time and Joe has a huge list. Joe has been very successful in his or her business. Joe has over two hundred thousand emails, maybe five hundred thousand. Who knows how many but Joe decided I have been selling through my email list, but now my list is so big. I’r going to start sharing my lists so that other people can take advantage of the names that I have on there, but I’m going to charge them a fee.

So joe says I’ll tell you what I will sell you for every click that you get. I will charge you fifty five cents and these prices are usually roughly forty cents to like 80 cents. I’ve seen right now, but Joe’s going to charge you fifty five cents for every person that clicks. You were email now, you’re saying thinking. What do you mean? Okay? So you’re going to tell Joe here I have here’s my website or here’s my product or here’s my funnel page, here’s the free thing, I’m giving away.

Will you please run my ad, I’m going to say ad or my email through your list and I’m going to buy a hundred clicks from you, so that would be fifty five dollars and Joe’s takes your fifty five dollars. Joe runs your ad or your email lit a little email, whatever it is through his list or her list and once there’s a hundred clicks, because you paid four hundred the run will stop and then right away.

I did this the first time I did this. Oh, my gosh, it was back within 20 minutes. It was that fast. It was extremely fast. I thought it was going to take two or three days and boom. It came right back in so out of those hundred clicks. A good average is about thirty percent. If 30 percent of those people now that’s good, I’m just giving you numbers every list is different. If you can get thirty percent of those people to opt-in to your list and then you’ve done well, if you get 20 percent fine, you might say well I’ll.

Try! Somebody else maybe joe’s list isn’t working for me. So I’m going to go to somebody else. Maybe you find somebody where you’re getting 40 percent and go hey and now I’m going to buy 500. Will you do it again, so you have to go in I’m going to give you a link below it says, buy email, lists below, there’s a link and you go into that site and you can find different people that are selling ads on their big long list And you can go in there and find the right person for you pay attention.

Some of them might say. I specialize in health and fitness, or I specialize or in online marketing they’re, going to tell you what kind of list they have. Some of them are called tier 1, the, where they’re, basically from European nations and from the United States and Australia, and some so pay attention to the details, there’s a link below, but that how you buy emails for your email list. As far as do I recommend it or do I not it’s really up to you, you will go in and you will see articles that say absolutely do not do that and other people say you know what it’s a great way to build your list.

So you really have to decide for yourself. Yes, I did. I have done it to help build my list when it was small and I got anywhere from 20 % to 40 % opt-ins on my lists. But I will say that when it is more encouraging to send emails out to 200 people than it is to five people – and it just makes you feel like you’re, reaching more people, it honestly is up to you, but I wanted to show you how to do It why people do it and there you go the mechanics if this was helpful, give me a thumbs up and if you have any questions, go ahead and put them in the comments and in the meantime I will see you on the next article thanks for reading.

Today,


 

Categories
Online Marketing

Top Digital Marketing Tools

I love a tool. Just give me give me Give me I love tools, So I’m going to show you my favorite tools, There’s a lot but I’r going to show you 4 today that I think are critical to any business. Owners, digital life, First of all, with graphics, I have a graphic arts degree. From Rocky Mountain College of Art and Design here in Colorado, And if I never Went into Photoshop again, I would be just fine because it takes so long Like I’d go in to make one graphic and I’d like three hours: I’d come out of there.

With my eyes kind of like hurting me – And I had one graphic done So – I’ve stopped Using Photoshop Love you Photoshop, but no more Look at my screen here. I use a Tool called Canva, So it’s like canvas without the S. And boy. This has been a Lifesaver for me, I can nerd out on this tool all day long. So here’s what I do. Just to kind of pull back the curtain is I’m at home, I’m in my living room.

I’ve Had a long day I put the laptop on my lap. I turn on a Cake show and I go to town and I make graphics Now – maybe I’m showing my nerd But that’s something fun and creative I can do And I can still be relaxing and Read my shows, So this is something that is so easy. That’s why I can do it. Canva is genius because what they’ve done is they’ve taken away the guesswork Around how big does that graphic need to be You’ve got a banner? You’ve got social Posts that are one size you got Instagram stories that are one size.

You Got Twitter, I mean it’s like crazy, as a business owner trying to figure out all These different sizes We’ll check this out. You can see here we got YouTube. Blog art, Instagram Story, Facebook Cover Facebook posts, YouTube thumbnail. I Mean they’re all in here, Which is fantastic Now, as you scroll down you’ll See these are all of my designs And the designs are saved in here. So if I want To go in and change it, I can easily do that So here, you’ll see, this is a recap.

Of my articles this week, So they give you all of these different design templates. Which makes my life so much easier. I don’t have to bring all this creative Energy to the party anymore: They bring it for me. So if there’s a specific event, So here you’ll see these are all of my YouTube articles. So what I’m going to do is I’r just going to make these smaller. I can just fit that Piece in Or if I don’t want that one I can just go in i’m going to copy this, I’m going to Delete all that, So what you do is you select that Now I can come in here and I Can say: love your website visitors? Oh my gosh.

You see how easy this is. Then. I can Come down here and I can put findability com Done Then I export that it’s ready. To go and post to my blog, This makes your life so much easier because all the Thought work around the look and feel is done for you Now one more thing I wanted. To show you is over here under uploads, you can upload all of your own content. So you’ll see here I’ve got pictures from my events.

I’ve got thumbnails from my YouTube blog, So I can go in and I can post Something So let’s take a look at this, So I can go in I’m saying I’m not Going to use this background, I’m going to get rid of that, I’m going to pull This up So have a article that we produce every single day Monday through Friday, So here you’ll see, there’s my article thumbnail. So now I can go and I Can say: “? Okay, I want the background to be black.

”, I’m going to add text So you’ll See here that they have all different kinds of text Now you don’t have to use The whole thing You can just use a piece of it: I’m good just going to use this One I’m going to click on that, I’m going to make that the color that I need. You know This is the primary area, what you can say:…, Okay. This is the font that I want. They have hundreds of fonts in here.

You can also upload your own font, which is Fantastic And also you can have your brand colors saved in here as well. Now I’m going to take that and I’m going to make that yellow I’m going to spread this Apart, It’s very very intuitive There There’s my graphic. I go ahead and Download it I can download it with the transparent background. I can compress The file, so it’s not too big And I can also adjust it You’ll see here.

I can Make it into a JPEG a PDF, a PDF print, a article or an animation, And now I’m done And then I make another one. So what I do is I go in here and I create these Images and then I use them as templates, So you just use this little copy page And then what I’ll do is I’ll go in I’ll grab another image and I’ll do the same. Thing over and over again Now I’m building sustainability in my Designs, So when clients see these or followers see these articles, they’re used To this look and feel on the website and on my social media, So cool right, I love Canva, So great All right, the next tool – I absolutely adore, couldn’t do my business Without it, it’s SEM rush And that search engine marketing rush, SEMrush.

Com You’ll see here, This is a tool. It’s not free. You can get a 7-day free trial if You sign up and give them your email, But this tool has been probably the most Significant tool in my arsenal when it comes to understanding human behavior Data, Let me login and I’ll show you what I mean: Now this tool is $ 99 a month, That’s the smallest. They have So when you log in There’s a lot to look at here, but let me just show you some of the highlights.

First of all, there’s just the dashboard, So what I can do is I can come in here. I Can put in my any domain name, you want, We usually put in the clients domain Names Now I’m going to be able to see a list of keywords that my website Currently ranks for So you’ll see here that I have 453 Keywords I currently rank for. I can see how many people are linking back to my Website Close to 2,000 And I can see the distribution of traffic, So you See that US is most of my traffic.

I get some nice amount from the UK, Canada Australia, I can also see how many people, looking at my website on mobile devices, Which is awesome, I can also see my top keywords right here. So, like you’ll, see Here I ranked the bottom of the page for SEO coaching and then I’ve got a bunch Of other phrases, If I want to see the full list, I can see that as well. Here we Go? Here’s all the keywords I currently rank for.

So it’s important to understand. That I can take a look at these and I can make sure that the content that I am… The content that I’m optimizing for is actually showing up here in the search Results: okay And where does a search in there? Alright, Now we’re going to go to Keyword analytics Now, I adore…. This is a tool called the keyword, magic tool. I Love, it Just add, word magic to anything and it Sounds instantly better: Okay, here’s magic Now I’m going to go in here, I’m just going to put in like.

… Let’s just do SEO! Workshops So I put SEO workshops in And now it’s going to give me all. The variants to that So you’ll see I’ve got 110 searches per month. For SEO workshop Now, keep in mind that’s an exact match phrase so just SEO. Workshop, It has 110 searches a month, that’s well over 1200 Searches a year And if I can break page one of that, That’s going to be really good. For my business And here you’ll see, I have SEO workshop Los Angeles SEO.

Training workshop And you’ll see how much smaller the search volume is. There So SEO workshop has 110 searches per month And then you’ll see There’s always an interesting difference between the plural and the singular. So Make sure to always look at that, So that’s another one of my favorites There Are so many great tools in here, Just the ranking tool and the keyword, magic tool? You’ll be in a really good spot to do amazing keyword, research.

There is a lot Else going on here and we’ll have many many articles on sem rush, but this is one Of my favorite tools, The next tool that I absolutely adore is a tool called Answer The Public: Now it’s got this Willie strange guy with a ridiculously Large sweater Don’t really understand that, but it does certainly get your Attention Now I’m going to come in here and I’m going to put SEO workshop Actually was Going to put SEO This is a tool that, if you put the smaller version of a keyword in Here, you’re going to get a lot more recommendations.

So, as I come down here, I’r going to get questions, prepositions comparisons, alphabetics and related, And Look at this whoa You’re like…. Okay, that’s a lot! What It’s doing is it’s showing you all the ways that people think about SEO And This gorgeous graphic, So you get the how? Where can will, which? Who are? What? When And why So every single angle of that keyword, The front the back and the sides? Now this is great you can see.

When should you SEO when to stop SEO when to Use SEO versus SEM So I’m getting a ton of great ideas that… Like here will SEO. Exists in 5 years, I could have it in a article series. Remember findability is About understanding how people think and then molding and Crafting your content to meet that request. So human intent through data When you’re looking at this, these are humans. This is What people are putting into a search engine and they’re looking for help, So If you can point your content, your thought leadership around what you’re Seeing in this graphic, you’re going to have much better traction than just kind of Making stuff up from scratch in your own head Now, you can also download the Boring CSV file, or you can save this gorgeous image, Put it up in your cubicle Or in your room or in your office and you’ll, look instantly smarter because It’s super cool.

Now, if you come down you’re going to get Prepositions comparisons, this versus that and then every possible alphabetic That you can imagine Now what you’re seeing here…. Do you guys see the gray, The Gray, numbers on here is actually search volume, So you’ll see here SEO agency Gets 18,100 searches per month? That’s not something that answer the Public is giving me it’s giving me… It’s from my next favorite tool, which is Called keywords everywhere Now: keywords everywhere is a plug-in or I’m sorry, an Add-On to Google, Chrome And you’ll see what it does is it takes all the data From Google and overlays it on top of answer the public, It also shows up in Google search results, So what I’m going to do is pop over here.

So finally, Keywords Everywhere is absolutely fantastic. It’s a very simple Install so let me show you what you need to do Once you go to keywordseverywhere.Com, install for Chrome, first You’re going to see this guy Go ahead and add it Mine’s already added but go ahead and add it to Chrome. Now, once you do that You’re going to see this little tiny guy See that right there, So I’m going to click On that Then you’ll see a right here.

Settings So go to settings right here. And you’re going to get API key. So then you’re going to go to API key, give your Email address and then agree to the terms and conditions It’s going to send you An email it comes from Kevin. I don’t why it’s comes from Kevin, but it always Shows up in your spam filter.Sso make sure you go to your spam filter find the Email from Kevin Click on that and you’re going to get your API key Copy that and then put it in And then we’re going to go to keywords everywhere.

And then you’re going to validate Now here’s what happens when you do this It’s a little bit kind of weird So post in the comments below. If you have any Questions about how to do this, I’m more than happy to help you. You can also Email me at Heather @ findability.Com And I’m more than happy to walk you Through how to get this set up All right so now we’re going to go to google.Com and I’r going to now type in any keyword, So let’s go ahead and put SEO workshop.

Okay, So what you’re going to see here is it’s giving me the recommended pull-downs. So You’ll see here, it’s got SEO workshop NYC SEO workshop Melbourne. You see all These London Philippines, These are all the different ways. People search And you Can also see that I can put just SEO workshops and I’m going to get different. Phrases Now what you’ll see here for SEO workshops is: it gets a 170 searches a month.

Look at this, though Over here integrates into the search results, all of these different suggested Or related keywords, So you’ll see SEO. Training gets 6600 searches, But it’s Going to be much more competitive Certification, Of course, we have all the Moz and then we have SEO training course Now. If I come down here, you’re going to see A lot of other phrases that I might consider for content generation, So I am Absolutely crazy about keywords everywhere: It is a fantastic tool and it Is absolutely free Yay for free, So have fun, Canvas free Of Course SEM rush you’re going to have to pay for, but it’s absolutely worth the money.

Answer the public is a free tool as well, as is keywords everywhere, So have fun. Geeking out over my favorite tools – And I hope you enjoyed them as much as I do – Let me know how it goes with these tools, Because I know they’re not they’re brand new To you, They’re not new to me, so I can talk about them all day long every day, But I want to make sure that you’re getting the value from these articles as Well So, post in the comments below You can also follow us on instagram at Findability_Underscore university And we post a bunch of other tips, tricks Tools that you can use in your normal everyday online marketing strategy, We’d Love to see you on Instagram, You can find us on Facebook, of course, and Subscribe here on YouTube, We’d love to have you read our future content.


A 2019 traffic generation tool >> Traffic Trapper 2.0