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Online Marketing

What is digital marketing | digital marketing basics| digital marketing introduction| Tutorial

You googled something today or checked your facebook. Did you see something funny? Maybe that article, which went viral yesterday, or did you read the tweet by that famous Cricketer. If you did, then you are a part of the digital world, along with 3 Billion other people, which is 40 percent of the world’s population wow, that’s a Large number, and wherever there a huge number of people, there is huge marketing.

Opportunity, which is what digital marketing is all about at the end of This article, you will be able to understand what digital marketing is. It Scope, the blogs identify the need to go digital, why companies have to include Digital marketing, as part of their overall marketing strategy and, of course, The basic objectives are digital marketing. What it’s used for, as I mentioned before, there are three Billion people who are online today, which is close to 40 % of the world’s Population, who are these people, what are they doing? How are they doing? It we’ll take a look at that: 62 % of these people are browsing.

The Internet through their computers or desktops, 31 %, which is again a huge Number are doing school through mobile devices through their mobile phones. The Smartphone revolution has made this possible and 7 % do so through tablets. You will be surprised to know that off the total time spent on media on Electronic media, or otherwise 54 % of the time, is spent on online media to 4 % that people spend on online media 28 % the social marketing, which is in most cases, Facebook, 13 %, is micro, Blogging, which again is about Twitter and the rest of the activities, are a mix Of updating blogs, reading news, reading TV or online and other activities What is this translate when people are spending so much time on media? There is Huge opportunity for you to reach out to them during that time.

And this is a result. If you will see this graph, you will notice that budgets For paid search advertising and display advertising, both of which are Fundamentals of digital marketing have been increasing over the years this year. It is estimated that there will be a spend of 126 billion dollars. The Increase in digital spend is almost three times increase in the total ad Expenditure for marketing when we spoke about search advertising.

Where is this Money being spent, this again, is related to. Where is the time being spent this Graph shows you that the Google search engine has a largest chunk, followed by Baidu and Yahoo and Bing when people invest on search advertising. They put up ads on the search Network. I’Ll show you what I’m talking about. This is a Google search engine results page for a query office box for women. You will notice that, apart from the organic stuff that you see on the page, Actually, which is way down the page, the ads dominate the page These are sponsored results and you will see a slightly yellowish orange tag.

Indicating that they are ads what happens if I have found a website that I Want to go to and then I leave the search engine page. This is what happens. In this case, I was looking for sites about cakes and baking and I came to This website, but there’s an opportunity for me to see an ad here as well, so There you go how’s this for intention, a as you saw in a previous slide: 28 Percent of your time is spent on social media, which in most cases is Predominantly Facebook, but Facebook has space for ads too.

In this example, you Can see ads or furniture for child wear and for sunglasses email marketing is Another important branch have you ever: got emails about luhan’s or construction. Of you houses, or about eBay or Amazon in a new office, if you have you know what I’M talking about, why are three billion people online? What Is this thing about digital media that is attracting everyone? Let’S see that in Detail or a user, the digital media offers Multiple blogs and devices to do what they want to do.

They have a wide range Of sites the social media to connect with to maintain relationships, this Cross device integration, you can start on a desktop, go through a mobile and end On your tab, there’s also better decision-making. This Huge number of choices wan na buy a bag there. Ten sites that’ll offer you one With five sites, probably offering you better discounts than what you can get At the store – and of course they are easy to buy and Return you’re going to come home and deliver to you and if you want to return It in most cases they going to pick it up as well and, of course, with one it’s Another payment gateways buying online is easier than ever before for a Marketer, there are loads of reasons, relevance.

I will compare this aspect to Traditional advertising, if you are driving down a road and you see a Hoarding about, let’s say jewelry you may or may not be wanting to buy jewelry at That point, you may not have the money for it or may not be in a mode for it. But if you are looking online and say want to buy your rings online, I want to Buy jewelry online and you see ads that are relevant to you from a jewelry store.

That has an extremely high degree of relevance as compared to the hoarding That you see on the road personalization Cases, Google and Facebook and other sites that you use collect a lot of Information about you, which is legal, but they can use this information to create A better advertising experience for you, you can even see emails where your name Is highlighted, for example, I see emails that read hello Jasmine.

Would you like a Loan today or you could see ads that could be based on your previous browsing. History, if you have been shopping for diapers for your kid, you could see ads. That say, maybe you should buy a new diaper back again. Effectiveness is a big driver for Digital marketing, traditional media over time has become super expensive, placing An ad in the newspaper or buying a holding for a month is a large outlay of Money, whereas digital marketing can probably started off with one tenth of That investment, the digital media, is also an extremely measurable medium.

Going back to the example of the road and hoarding you may not have an exact Count of how many people actually saw the ad on the touring, you will not know How many people went into your store because of that wording, and you will Never know how many people bought that particular item because of what they saw. On that particular Road, unless of course that was the only marketing media that You were using at that point of time, but digital media.

You can track this to the Very last click. You will know how many people came to your site from where they Came what they saw on your site and what they bought? What was the value of that Purchase and will they come back again, you can track that as well. Digital campaigns are extremely scalable campaigns. If I create a campaign for the Us today I can easily replicate it for India tomorrow there is no permissions.

Involved, there’s no time involved. It’S all done within a few clicks. How engaged Can you be with the holding on the road? Can you talk to it and you change it? You Can’T but you can be super engaged with an interactive ad that you see on a Website we will see examples later where you can actually make the ad work for You you can make characters in the ads. Do different things by clicking a mouse.

Around that is engagement. What do I mean by a level playing field? If I were a Small little business, obviously I will not have the monies involved to compete. With a large player a national player, but you can do so in digital marketing, you can actually decide where your ads Will show to how many people they will show and if your ads are of high quality You might actually end up paying lesser, then the bigger players in your market And, of course, there is the ability to go viral How many of your friends ever passed down a paper cutting to you and said wow Look at this ad not likely, but a lot of them must have shared a wonderful ad on Their Facebook profiles and that multiplies that is free advertising.

Let’S look at the objectives of digital marketing: Driving sales and leads: this is direct response marketing, where your campaigns Will get people to buy something from your website? In some cases they may not Want to buy something but probably convert to a lead where they will sign. Up or a coat or sign up for a subscription if you’re, a small brand That nobody knows about or if a huge plan but introducing a new Product a new addition to your product line and you want to increase brand Awareness digital marketing is the answer for businesses that are not Really selling a product and don’t need sales or leads or not, advertising a Product, but just want people to come to this site could be a new site, could be a Blog about cooking could be something about the environment that you want to.

Talk about basically you’re driving people to your site, and this can be done. To digital marketing user behavior is an important factor in advertising. There is A difference between how it is treated in traditional media and digital media Let’S look at a few factors that matter in digital marketing, page of results. There’S a funny quote: That I read the other day that the best place to bury somebody is on the second Page of results, because they’re never going to be found if you are not in the First page of a search engines results: nobody is ever going to click in and see Your ads, so it’s important to be in the midst of action, which is on the first Page first fold is that part of the website That you see without scrolling down again most people are not involved.

Enough to scroll down and therefore, if you want your message to be heard, it’s Important to be in the first fold, we need a right mix of text and images. Too much text will make it look like a newspaper too bookish too much images. Will look like clutter in fact, there’s a term called banner blindness where the Brain is attuned to tuning out stuff, which looks like too much of ads. So you Need to have the right mix of text and images, clarity of content, somebody who Comes to your website needs to understand what your website is.

All About he shouldn’t have to be clicking through five or six links to get a gist. Or what your site is about, it needs to be there upfront, clear and easy to Understand a call to action is a signal to the user about what he has to do. What Do you want people to do when they come to your site? Do you want them to buy Something do you want them to sign up somewhere? Do you want them to give them Your email id: what do you want them to do unless you tell them clearly they are Not going to be able to understand quick and easy navigation is very important.

Fact have you ever been to websites, but you try hitting the back button and you Come back out of the site, if you have that’s terrible, is it it? A user needs to Understand how he can move from one page on the site to another A prominent back button a home button. All this will help security security is a major concern. Because there’s lots of commercial transactions happening on the web, you Put in your credit card details, you don’t want to be fished, but you don’t Want to end up spending a lot of money unintentionally, the security is Important in US resources in creating a secure atmosphere for your users, Responsiveness in this world of social media, but people expect you to talk back To them brands have a very important responsibility of responding back to the User, if somebody posts on a brand’s page that I didn’t get this product or it was Bad, it becomes important for the brand to respond back and say we’re sorry.

We Will look into it if you don’t, that leaves a very bitter taste in the users. Mouth so read out for responsiveness. That brings us to the end of this model. Let’S take a look at what we learned, we learned that exponential growth and Digital highway or the digital world is a huge opportunity for marketers users. Can be reached in various blogs search display social media email, Marketing and more the benefits of digital marketing are Numerous of your important ones are relevance, measure ability and Scalability the main objectives, additional marketing and driving sales And leads clicks to your site or increasing brand awareness and finally We learned about how user behavior in the digital world is different from the Traditional world and what this sets expectations for, what factors are Important when you look at a digital marketing campaign, Thank you.


 

Categories
Online Marketing

Introduction To Marketing | Marketing 101

So, if you’re interested in learning the Latest and greatest marketing strategies, tools, tips, tricks and tactics. You are reading the right blog post. Alright, let’s talk marketing something I love to do. As I fell in love with marketing years ago. I first got interested in figuring out why people buy and act the way they do and later how to influence and persuade. Essentially affect human behavior, Because whether you have a business or not marketing happens pretty much every day.

Anytime you try to convince friends or family to see a certain movie or eat at this restaurant or not that. Basically, try to convince them to do anything. Marketing is happening Also. Marketing is really important to understand because you are constantly being marketed to by everyone from everywhere. From something as simple as someone trying to sell you a pair of shoes. Or something a lot, bigger like buying a new house or moving across the country or even changing careers. All of this requires and uses marketing.

So with all that said, let’s Dive into it. But first, let’s cover what marketing is not so once we’ve got that Clear we can cover exactly what it is. Now, I know when I first got involved with marketing my understanding was pretty limited. I didn’t really have a clear picture of exactly what marketing was. So, I also kind of fell prey to the notion that marketing was advertising. Well in reality, marketing isn’t advertising advertising is marketing.

Let me explain. Basically, marketing is a Major business function. That’S made up of a bunch of other parts, one of which Of course is advertising, but there’s also a ton. Others like PR market Research, social media content, marketing search engine marketing or search engine Optimization pricing and pricing, psychology, copywriting and one of my Personal favorites direct response or direct response, marketing and quite a Few more So saying that marketing is just advertising and kind of like saying That finance is just taxes or HR is just hiring people or legal is just not Getting sued Sure these are all important, but there Just one piece of the entire puzzle: This is why, if you’re just getting started in Marketing can seem pretty overwhelming, which is why my suggestion is to find an Area that you find interesting, fascinating, like say, social, media or Content marketing start there really get some roots and branch out later.

Alright, So now that we’ve got that covered, what exactly is marketing Well as I’ve Just covered, you know that marketing is made up of a bunch of different sub Segments things like content, marketing, email, marketing and social media, all the Things we talked about, But what exactly is the nature of marketing, which sounds Like some kind of documentary “ The Nature of Marketing” on this week’s episode of The Nature of Marketing Well, one of the first things you learn in any first-year Marketing course is the four P´s of marketing product price place and Promotion Product being the details around whatever product or service is Being sold Price being the price kind of obvious, but there’s obviously a lot more That goes into it than just that Place is where the products being sold and Promotion we’re just kind of the fun stuff.

This is essentially how you’re Going to sell more of the product and what you’re going to do to get the word out. About your service, and while all of that is accurate and true and the four P´s do Make up a part of marketing? Well, I prefer a simpler, easier to understand. Definition, Marketing in its most basic sense, is communicating value to your Customers, It’s essentially answering the question of your customers “.

Why should I Care?” Marketing helps people solve their problems by clearly defining and Delivering solutions and really explaining the benefits of the solution. So they can get better results. Marketing is about connecting with people Understanding their pains and their problems and their frustrations making Them feel understood so that you can position your business as the solution. To their problems, and essentially just make them feel better and marketing is a Really powerful force As anyone that’s been in business for any length of time.

Can tell you it’s not always the best product or service that wins. In fact it Rarely is rather it’s the product or service with the best marketing, Like it. Or not, that’s just kind of how it works, which is why having good marketing is Just so important, So my favorite definition of marketing is that it’s Communicating value to your customers, but there’s another side entirely: that’s Rarely talked about, but still equally powerful and that’s creating value for Your customers, You see marketing, can create value and Your marketing, in and of itself, can be valuable.

An example could Be a blog post that helps someone out even before any money has changed hands. Or an advertisement, someone sees that brightens their day and makes them laugh. Whether they choose to buy or not or the way that a product or service is Delivered the packaging, let’s say which is so luxurious and over-the-top – that it Makes the customer feel special just for having purchased it? You see economics, Assumes that people make buying decisions rationally, logically and with Perfect information, but this is rarely pretty much, never the case.

We as humans, Are emotional often highly illogical and rarely have the full set of facts when Making any decision, which explains why marketing is so important and so Powerful, After all, if we made all of our purchasing decisions based solely on Logic and utility and the value we would get from these products. Well, the entire Luxury goods market wouldn’t even exist, but not all marketing is created.

Equal You see when it comes to marketing like when it comes to pretty much anything There’S good marketing and there’s bad marketing. Bad marketing is all of the Reasons that marketing gets such a bad reputation, It’s that hype, spammy Over-The-Top sleazy salesy icky kind of marketing that we all know we’ve all Seen and nobody likes It’s the stuff that looks cheap, makes people feel dirty. Even just looking at it and promotes bad products or bad services that really Helps nobody It’s the fake, countdown timers.

You sometimes see on websites, the Going-Out-Of-Business sales that never end and the pushy promotion of useless Products, That’s bad marketing. Good marketing, on the other hand, helps Customers achieve their goals, makes them feel better about themselves and has the Power to truly change the world, So my question to you is: What kind of marketer Do you want to be That that was a rhetorical question, If you say the bad Guy, I got nothing for you, but if you say the good kind – and I know you did then Make sure to check out this article right here, which I’ve got linked up on the Page, which is going to give you even more practical and effective marketing, Strategies to help take your business and your marketing to the next level and Way beyond that, Alright, so thanks so much for reading make sure to check out That article now and we’ll catch you next time on The Marketing Show

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