Categories
Online Marketing

$300 Per Day Email Marketing Formula

My name is Eric elegy with Eric, elegant calm, and if this is your first time coming across, my blog make sure you slap that damn subscribe button in the faith to join the family. Any questions comments concerns before I actually dive into the content drop them below. Cuz, I do read every single comment and that’s going to at least follow me on Instagram to keep track of the day to day life. So I can be here potential mentor and helping the lack of time, location and financial freedom.

Now we’re going to dive right into the concept, but before I do, if you don’t know why, I’m literally college dropout went from living a life of poverty stricken and not knowing what I wanted in life to our transition to entrepreneurship. I saw it has my freedom of my ticket to success, but I was putting literally twelve hours per day and I was like you know what this isn’t for me. What can I do that? I can have location and financial freedom and I literally stumbled across digital marketing online business.

So it had those three things right tomorrow. I’r literally fine to freakin Bali, Bali for the last 12 months of a traveling full-time for 2018 and jenos live in three months or actually, four months. I’ve taken seven countries bonds going to be my seventh country over 15 different flights over a dozen boats over a freaking 20 to 30 freaking sea, because I have no freaking idea, but I literally travel full-time her two to four hours a week, literally with my email Marketing business, so I definitely need you to pay close attention so what we’re going to be covering in this article, if you want any chance of getting results within your email marketing business unless dive in all right guys, let’s dive right into the content.

So basically, I recently took an email marketing course, and I learned some very good things, so I’m going to go ahead and get right into the content right now in this actual email, here’s the thing as far as my email ratio. What I recently learned is what you should be doing, and this is just in business in general. You should be doing. Excuse me more value that you’re doing pitch right. So I’m doing a 2:1 ratio right now and I do email every day.

Some people give you different advice. I personally hit my list every single day, just like I create YouTube articles every day, so I like to be dependable. I want people to look out for my emails right now. The more value emails that you post, if you’re, not just pitching people pitching people, pivoting people if you’re producing value over the amount of emails that you’re producing pitch emails.

People are naturally going to want to open up your emails because they know that they’re going to learn something or gain something died right. However, with that being said, um this is a pitch email and basically, what I’m doing is I’m leveraging my current life current event to to basically catch traction right. So I’m moving to Bali, which is absolutely true, literally and less than or in 24 hours, and have a flight to Bali right.

So here’s how I start out right now. Here’s the thing. The first thing that I want to mention to you guys is in all my pitch emails. I have three call to actions on my link, whatever offer you’re promoting, I like to have to recall two actions right so to increase click-through rate in the first or the second um article. Remember, you’re, going to have three type of readers right, you’re going to have one person could care less about what your actual email says.

They’re literally just going to say what is this person offering? What is this person trying to tell me? That’s number one number two you’re going to have somebody who’s going to read your a whole entire email and throughout your email. If you write a compelling story, then what the news they’ll simply go ahead and actually click your link midway through because you’ve sold them through your compelling story, number three is you’re going to have people that skip to the end.

They don’t want to see the bullcrap. The people that just write the P SS and that’s why I have a link in the PS right, so we’ll break it down right so tomorrow evening my flight leads to Bali, I’ll pay for by this business right here so congruent with my headline. I’r moving to Mali tomorrow evening. My flight leads to Bali right paper by this business right here. Here’s a link and it’s going to bring them to my affiliate marketing article sales letter right there’s.

My first call to action very simple: the people who don’t read this I’m going to have uh percentage of people who literally click it, and it’s in my first line now my first call to action what I’m doing pitch emails I like to have either one in The first line, or in the second line, first or second line an early call to action to get people to take advantage right. The objective guys is conversions.

The way you increase your conversions is by getting clicks right, but just to be frank with you guys, what’s going to be more valuable, are these clicks in the middle? What I mean by that is because they’ve read some your copy and your actual email marketing copy compelled them to take action on your link. So they’re going to be more warmed up to your offer and they’re going to be more willing to actually buy your offer.

But I do today, convergence convergence converges if you do have a good article sales letter for whatever you’re promoting that’s why I always have one up front in the early on call to action right. So what I’m doing is guys just story telling write stories sell. So you have to be a great storyteller, simple Point, Blank period if you want any chance at marking, so let me get to the actual story tomorrow evening.

My flight leaves to Bali all paid for by this business right here. Listen, my friend life wasn’t always sunshine and rainbows flag can punch in the mouth, sometimes wait for you to get up and punch punch punch you right in the face again. I want to say again and again. The question is: are you going to stay down when you get knocked down or keep getting back up now, just to kind of? Let you guys know whenever your story telling you once your target audience to fill the pain, and you want them to resonate with your message and basically, whatever they’re going through right.

You want them to be able to literally like kind of fill this like you want to speak directly to them. So my target my target audience right. My avatar, you want to know your avatar, because you want to know who you’re writing to and not everybody’s going to understand this message, but my targeted buyer is going to resonate with this message right. My target avatar is people who are struggling in digital marketing business.

They fell before they’ve tried online business before they failed or they haven’t taken the leap yet because they don’t think it works or they’re skeptical or they’re just their own defense right. That’s my target audience. So I’m speaking directly to that person with my storytelling, the question is: are you going to stay down when you get knocked down or keep getting back up? There were so many times I felt like giving up right, so the person reading this message might resonate with this right.

They might think if they’re, actually in online business already, you might be thinking to themselves here, you’re right, I felt like giving up soup at a point. I even got a desk job for two weeks during my deepest and darkest times in my digital marketing journey. Now, the reason why I’m showing I’m put on putting myself down back to the level of basically when I just put myself in their shoes right to where these are real problems, that people go through with in this industry.

So if you’re, just like. Oh, here’s the easy way to get to make money online or get-rich-quick where it become a millionaire or whatever, whatever, whatever right, it’s not going to work, because it’s not relatable. This is authenticity. Authenticity sells when you’re actually showing yourself being a real person going through real struggles and real problems right and then eventually transitioning to that hero.

It’s called the hero’s journey, guys, I’m all successful screenwriters in Hollywood use this storytelling form that called the hero’s journey when the hero, literally like Superman, went from Clark Kent to freaking saving the world right. So that’s what I’m portraying this message and I’m and you’re you relate with the person you put yourself in their shoes showing them that you have your own hero within yourself right, meaning the same things that I went through your going to right now, and this is How you get there right? This is how you get to that hero so um after feeling like pulling the trigger meeting a gun – and this is all facts.

This is true right on the train ride home from work. I called my boss gag. I hate saying that word and told him dot dot. I’r sorry! I can’t do this. I quit. I wasn’t where I wanted to be financially so I still had to pick up a job, but I went to what I knew best sales. If I ever had to work a job ever again, I’d have to do sales. If I’m going to be a part of corporate slavery, I’m at least going to write my own paycheck.

I ended up stacking up enough money to slowly start adding a budget for my marketing business and got got it rocking again. Eventually, I started catching traction. I handed in my resignation and left two weeks later to start traveling the world working remotely from anywhere with my internet business. So here’s the pain right, you’re, talking about the pain, here’s a hero’s journey, we’re talking about where you came and where you’re going and what you used to leverage there and then what I’m literally doing is making one of my call to actions the actual thing that Set me free right, we’re just going to be way more powerful.

I promise you conversion wise. This link people click this link, we’ll convert into cells better than people who have read listening. I promise you that, but again the objective guys, if you have a great article sales letter for your offer, is to get the link clicks next, since then, in 2018 alone, this will be my seventh country, my 15 plus flight, and who knows what them city two-minute Account my point is this: when a life knocks you down, you have to get back up and keep fighting look for another approach or Avenue to get to your ending destination.

Whatever you do, just don’t lose sight of your vision. It’s not going to be easy. My friend, but looking back from now, you appreciate your efforts so again guys I’m leading with authenticity. That’s what I believe in guys. I don’t believe I do believe in using triggers and things to make people make buying decisions like where it’s like easy and quick and fast I’d like to use them at the right time.

I’r not one of those marketers who likes to sell people on the dream of this is going to be the easiest money. You’ve ever had I’m the type of person where I’m going to tell you what it’s going to take, but I’m going to go ahead and show you through my journey of like it’s going to be worse the even though it’s going to be hard. It’s going to be worth it right, so if this email can get through to one person – and I can help you get through the hump and eventually to master success, I’ve done my job.

But that being said, this is to our future success PS. If you want access to the same system, I’m leveraging where to for Apple 10 to 15-minute emails a day. So remember when I told you guys about me using cell psychology and making people using certain verbage and triggers to make people make buying decisions. And this little paragraph you can actually read that right. So if you want access to the same system, I’m leveraging to where two to four hours per week so two to four hours per week, I’m not going to lie to you guys.

Obviously – and this is true – yes – maybe 24 hours a week is spent in my emails, and I can very well work to the crowds a week and just write, emails and outsource everything in work. Two hours a week, four hours a week and um generate a ridiculous amount of money, but because of the way I’m built, I worked way more than two to four hours per week. Now again, this is what I’m talking about cell psychology.

Another thing is: writing simple. Ten to fifteen many emails now, sometimes these emails take more than ten to fifteen minutes. It just so happens that this email took fifteen minutes, but again I’m using this because I’m basically playing to that person because you have three types of people – are going to read your emails. The person who needs to be sold right through your storytelling, the person who just wants instant access and your beginning and then the person on the back end who’s not going to read this.

They just want this to get rich quick, get rich, quick person either. Today, I’m willing to get I’m willing to sell any one of them right, but you want those different type, different, three different types of approaches to sell those three types of people with those three different call to actions right and um. So 10, 15 minute emails a day like this one, making thousands of dollars in commissions traveling the world full time, so it’s very benefit rate and what I, what I want to do is you want to always put the put the benefit rich into them.

So one thing that I need to change in this email, which I will after this article, is in all these eyes. I can so or eyes I’m leveraging. You also want to add you what I mean by you. Is you want that person, even if you’re doing a weight loss, product or whatever you’re selling right you want this to be about them? You want the email to me about them, not about you, the more use you have and the more benefit rich and desire, rich, meaning, helping the person actually reading your content, get a specific goal or desire they’re going to be more inclined to actually make a purchase With your email marketing, that’s why, instead of if you so you see how I said if you want access to the same system, I’m loving to wear to the four hours a week, writing full-time, and then I want to add something like this and, more importantly, portent Li, how you can achieve the exact same results so guys that’s going to go ahead and increase conversions because I’m making it beneficial to them.

It’s not just about me click here right so just to quickly recap: I’m leveraging a moment. That’s happening in my life, which is not moving the body and um. Basically, this is right here. First call to action very quick in the first line to get those clicks, my could be rate pretty hot, for this email, click-through rate is basically out of. Let’s just say I have a 10 percent click-through rate. That means literally out of a hundred people opening my emails.

10 people decide to actually click on the link, so the higher click-through rate, the higher the people, will actually take action on what you’re offering in your emails next is work working remotely from anywhere. So this is, after my storytelling talking about my past pain. This PS formula past pain, agitation solution. The solution was me not giving up right, so I’m not even leveraging my offer of the solution.

I’r leveraging me not giving up on telling that person to not give and take action so um, it’s it’s kind of value. You do have value within this email because I’m giving them motivation. It’s not just pitch pitch pitch. There’s a lot of people who just do three liners who say: hey click, hey click! This link right here, your friend and your friend Eric Ellis jr. Right at the end of the day, you want people to actually buy and you want people to look forward to opening your emails.

That’s why I always have content within my emails only time. I do three liner emails like one two three lines and then call to action and then keep it moving is when, like I’m, rushing – and I don’t have time in the day to actually write an email. But I do have to get an email to my list because I commit to email my list daily. That’s the only time I’ll do a three-letter, but for the most part, usually spend ten to thirty minutes to create an email per date and get in the habit of writing daily emails to where your list, your list might be bigger mine’s, it might not be.

Who knows at the end of the day, even if you have 40 subscribers and you’re getting a 10 percent open rate, which is only for people opening your emails per day? At the end of the day, you want to build these success habits early right, um to where, when you do start to actually build a list right 80 and I and subscribe yesterday 15 today, um 8,000 people right you’re already in the habit of writing an email You’re already in the habit of writing your emails on the daily, so that way like the you’re just going to make more money, the more the more people that get on your list right.

So that’s that’s! I kind of rambling. At the end I apologize but um. That’s it guys, that’s that’s the magic formula now just some some things that I want to cover right where people are going to be asking this right. I know this is going to come up because people are asking things like this before now. The first thing that I want to go ahead and break down to you number one is value value, value, value majority of your emails that you’re emailing your list should be value based emails and an example of a value based.

Email is simply the same type of sales copy, but the axe, a link that you’re setting people to is value-based content. It’s not trying to sell them something so something that can help your person in your niche get a mute, a desired goal, meaning help them generate more leave. Whoever it is right, if you’re in the weight loss niche for a cinema tips on losing weight, send them articles blog articles, all that extra stuff.

You want to continuously provide value. That’s number one, two to one ratio to value, one to value one! That’s my shit about okay, one pitch now out of your pitch emails. There’s the RVL formula, the RVL formula is simply our four results right. This isn’t a results. Email, v4 value, l4 lifestyle now results is simply. If I’m talking about hey, I made a thousand dollars today: here’s how you break it down and I go out and pitch them saying if you want to generate a thousand dollars in a day check this out right or if you don’t have results.

Yet that’s what people are going to ask new Eric? I don’t have results. I get it. Leverage somebody else’s results talk about somebody within your company, who’s, even lost weight, and the reason why I keep a lot of weight loss because that’s one of the biggest missions in life period, right, health, wealth romance or if your niche is um. If your niches like make money online and mitt leverage people in your business right talk about a story, write a compelling story about somebody who went from rags to riches within your company and say: look they just made three thousand dollars today.

You can too right, and then you say you, you do the thing that I just explained within this email to get them to take action on your email. Number three um is lifestyle value. This is more so in the combination of both of lifestyle value. The value is me, motivating them kind of giving them picking them up when they’re down, and even if – and this is how you can tell its value. Even if somebody does not click my link did they attain value from this email? Absolutely, how did they gain value from it, because it’s motivation its uplifting them? It’s basically, if they’re already promoting a business opportunity, they’re still going to be like you know what I can do this.

This guy is doing this ba ba ba ba ba okay value. That’s how it’s right number two and his lifestyle, I’m talking about my lifestyle, I’m talking about traveling full-time, I’m talking about the way I travel full-time is by this actual offer right here within here right, so your pitch emails are going to be results, value lifestyle! Remember that results, value lifestyle and then your actual value emails to just be redirecting people to buy the concept within your niche.

Lastly, to the point of people who are saying, will air what, if I’m not living the desired lifestyle guys you can still present yourself as an authority simply by consistently presenting yourself as a leader. Somebody who leads from the front who’s always searching for valuable content and redistributing it to your following to show them and help them progress within their business and taking the Tom aside to basically leave from the front right.

People be the person that people want to follow. Right be the person who leads people, you don’t have to be living the most amazing freakin lifestyle to get results within your business, so this article is much longer than I anticipated, but I wanted to over deliver and value to basically show you that guys. This is the magic formula, and, last but not least, the point that I want to make is that when it comes to headlines, your headlines aren’t always going to be perfect, but you do want to work on and there’s different trainings.

You do want to work on. Having very good headlines because the better your headlines, the more people will actually open your emails and number two don’t put pictures in your emails because it’s going to be set to Google spam and the. If it’s sense of Google spam people aren’t even going to get access to your emails to where your click-through rate is automatically going to get less, so I gave you guys a whole bunch of value within this article.

It’s that simple. This is literally the email marketing formula that puts $ 200 $ 300 hundred dollars per day, my business and rowing simply by sending these sub emails out on the daily semi lists, providing value, compelling storytelling and basically having the right call to actions to get people to Actually take action on what I’m offering so, hopefully my friend, this email marketing copywriting tutorial, helped you freaking out and yeah.

That’s simple, my friend Wow. I don’t know about you, but if I was reading that article, I feel like a light, bulb just freakin click and I’m like what the hell. This is what I’m doing waiting for. Thank you. Doesn’t the freak I’m talking about I’ve been trying to figure out how to really do email marketing either stumbling across these bumpass tutorials and nobody’s really giving me the good stuff? Now here’s the thing guys I could’ve easily made you pay for that right and people would literally pay for that.

I paid thousands of dollars to actually learn Ryan. Just get you absolutely for free. I can’t even believe that I can’t let you for free, I’m going to lie to you. Right actually have a course call it jump-started ciliate, where people pay me to teach them about affiliate marketing, digital marketing, and I’m not going to put that pizza segment within my course right. Well. Give it literally came to get access to that now dividend a guy’s.

My sole objective is to help you got the block of time, location and financial freedom, so that makes sense. Sometimes I’m going to go ahead and drop some of my best stuff on YouTube, not too many people do that right as a token of appreciation. So you actually following me right now with that being said, what I’m going to ask for you to do is freakin subscribe, join the family right, so I can give you more valuable, confidant valuable pieces of content every single day.

Number two share this with someone who’s struggling with in their email, marketing business or share this with your team or anybody, your downline people who need to learn about email, marketing, listen. This is the key to success in online business. The fortune is in the follow-up, and last but not least, I do have an e-book. You can go the link. The description grab, access to it. If you do want to learn the fundamentals of affiliate marketing, the exact business model, that is so simple that is allowed meeting a college dropout high school educated individuals to literally get results quit my job, scape corporate slavery, travel, full-time and, if you’re extremely serious right.

I’r not talking about like tells them who I’m sorry my extremely serious. I do have a course s therefore called jumpstart affiliates. Now. Yes, I’m actually going to put this article in my course number one number two. However, I don’t drop everything on my youtube: blog, so meaning yeah. You can continue to read my free content out there and piece everything together and take a whole bunch of time and get results or you can go and get the step-by-step action that you need to take to actually quickly get results within your affiliate marketing business or, If you have no idea what you’re doing with in affiliate marketing and you’re brand new – and you want to generate a passive income online, make a description or go to jump start after the.

Com, you will be my loan. You know see a whole bunch of testimonials of my students, an initial test route that I had on board with jump started today, where they are getting ridiculous results because they made that investment yourself. Now the new today you’re going to make two types of investments on one time or another to money. Your choice have you and Beth and money you’re going to go in and get results much quicker.

I think you’re, a smart person and I think, is going to be easier decision grab access. That, of course, would be the best investment you’ve made this year. I appreciate you guys for tuning into my content. I will see you on tomorrow’s freakin article and the Eric Keller’s junior, as always checking


 

Categories
Online Marketing

The BEST low cost MARKETING STRATEGY for Small Business (2020)

Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting any article of your dancing. Welcome back to the podcast /youtube show the six bigger sign. Hustle muse goddess asks: what are some low budget high return marketing techniques that we can follow? Well funny.

You should ask that, because I talked about one all the time. It’s literally just posting on Instagram. How low-budget is it if you already have a phone and you already have Internet service and it’s literally free, your Instagram account is free. You taking and repurposing photos is free. If you want to take out the little @ symbol out of the repost symbol, then you just pay like a dollar a month.

So that’s one dollar and all you need to do is invest your actual time into finding photos to re post. I do a whole article about how you can build out your Instagram page when you don’t have any original content. What we have done with one of my business with the no label extensions page also is create an inspiration page as a whole cell hair company owner. I cannot rely on any of my clients, posting tagging us as their source, because that would expose their plug and then everyone that they sell to would know to just come to us and get it at half price.

So that’s the last thing that we’re going to do. That’s the last thing. They’re going to do so, knowing that we weren’t going to have that feedback, knowing we weren’t going to have that user-generated content, we decided to make an inspiration page that provides value to stylists value, to models, because we always try and tag the stylist and the model And our audience is growing at like a thousand followers a week.

I think faster than that, because we’re almost a twenty one. Twenty two thousand – and we started this at the start of the year – and this is with very little user-generated content. I’d say less than 5 % of our posts are actually of like photos that we’ve taken ourselves so posting on Instagram. As long as you are consistent as long as you are smart about your posts, then you are going to grow as long as you are using your hashtags and following all of the advice that I always drop, then like search look through my articles on my blog There are so many articles where I talk about Instagram strategies, so we won’t get into all of them, but that is one free way.

Another free way. It’s what we’re doing right here right now. Yes, you guys know. I have upgraded my just down here. You guys know I love me. A glueless wig got to keep that down. Had all the puffs destroyed okay, so, yes, I did upgrade my camera quality, but when I started off recording content like the articles that have some of the highest views on them on my youtube blog were shot on my iPhone on my iPhone.

That’s it! If you want to go ahead and invest in more lights, if you want to go ahead and vest in more lights, I got the ring light up. There got some spots lights, I have so many lights. I have so many microphones, but I’ve been creating content like as my job. I was a jerk broadcast journalist. I worked in the news. I’ve been a content creator for over a decade. This is just kind of what I do, but you don’t need all of this equipment.

I recorded articles on my cell phone to specifically show you that you could do it too, that you don’t need all of this fancy equipment, especially when you’re not just getting started or when you’re just getting started. That, I feel, is an excuse that people make. Oh, I don’t have the right camera or I’m going to wait until I can afford to the lights. Get next to a window go out in the Sun. That is the ultimate light source and start recording on your cell phone show people what you’re working with when it comes to this hair.

This no label extension I have to show up, and I have to show you what I’m working with. Otherwise, you don’t know that you have the opportunity to buy it. That is what you can do. Low budget high return, marketing techniques, pull out your cameras, start recording articles. Let me see muse goddess is selling you of all people should invest in a little weeks here. Let me show you this: I got it on Amazon, I take it with me everywhere.

I know it looks like a fun toy. Ladies this play, but this extends – and you know what fits in it perfectly my cell phone and then guess what there’s a little tripod thing at the bottom – invest $ 20 into this stand. Every time you are practicing, you should be recording yourself. Go live a couple of times a week, make sure that you’re rolling on this doing popular dances to to popular songs and all that stuff.

In your version, your iteration people love reading and consuming tons of content on the same subject when something is going viral, it’s not just about who’s going to tell me about it first, it’s me wanting to see how you are interpreting this information. What are you going to say about this when it comes to you as a choreographer? You should be listening to like the trending things, see what challenges are going around there and show us how you are interpreting that through your artistry, Instagram was literally created for you and then, of course, YouTube is a wonderful visual, medium but Instagram says that’s where the Attention is that in people I’m people and people, I love reading people dance on Instagram.

It brings me joy. I need to get back dancing and so so to see another person doing that it’s you are providing value. You are giving people like me joy, because you’re dancing for us to something popular in trendy and we think and it’s just dope. So I think that is what you should be focused on making sure that you’re putting out constant content showing what you can do and I promise you will see a return on it.

You have no dancing. What is going on here. Don’t do that. I thought this was a dancing article, so I opened it up, but it says I spend zero time proving myself to anybody. It’s not why you are posting a article of your dancing, oh and the focus isn’t going to let it do that. It’s not! I just don’t understand snow dancing on here, girl hashtags go ahead and look up the articles that I’ve done on hashtags daily anytime, you’re dancing.

You should just be recording it. I can’t girl. No, ah, no, that’s it! That’s the end of this Q & A cuz cuz. You don’t even read my other articles. I can tell by your content. I don’t mean to like go in on you, but I’m so hungry. So I really don’t coaching call thank you guys for sitting in on this Q & A session with me, charlo Brea, CEO of new level extensions. We help women start hair extensions companies launch their six-figure side hustles in the hair extensions industry, with our hair biz.

In a box program make sure that you check that out and no label extensions com, great Charlo, Greene


 

Categories
Online Marketing

Introduction To Marketing | Marketing 101

So, if you’re interested in learning the Latest and greatest marketing strategies, tools, tips, tricks and tactics. You are reading the right blog post. Alright, let’s talk marketing something I love to do. As I fell in love with marketing years ago. I first got interested in figuring out why people buy and act the way they do and later how to influence and persuade. Essentially affect human behavior, Because whether you have a business or not marketing happens pretty much every day.

Anytime you try to convince friends or family to see a certain movie or eat at this restaurant or not that. Basically, try to convince them to do anything. Marketing is happening Also. Marketing is really important to understand because you are constantly being marketed to by everyone from everywhere. From something as simple as someone trying to sell you a pair of shoes. Or something a lot, bigger like buying a new house or moving across the country or even changing careers. All of this requires and uses marketing.

So with all that said, let’s Dive into it. But first, let’s cover what marketing is not so once we’ve got that Clear we can cover exactly what it is. Now, I know when I first got involved with marketing my understanding was pretty limited. I didn’t really have a clear picture of exactly what marketing was. So, I also kind of fell prey to the notion that marketing was advertising. Well in reality, marketing isn’t advertising advertising is marketing.

Let me explain. Basically, marketing is a Major business function. That’S made up of a bunch of other parts, one of which Of course is advertising, but there’s also a ton. Others like PR market Research, social media content, marketing search engine marketing or search engine Optimization pricing and pricing, psychology, copywriting and one of my Personal favorites direct response or direct response, marketing and quite a Few more So saying that marketing is just advertising and kind of like saying That finance is just taxes or HR is just hiring people or legal is just not Getting sued Sure these are all important, but there Just one piece of the entire puzzle: This is why, if you’re just getting started in Marketing can seem pretty overwhelming, which is why my suggestion is to find an Area that you find interesting, fascinating, like say, social, media or Content marketing start there really get some roots and branch out later.

Alright, So now that we’ve got that covered, what exactly is marketing Well as I’ve Just covered, you know that marketing is made up of a bunch of different sub Segments things like content, marketing, email, marketing and social media, all the Things we talked about, But what exactly is the nature of marketing, which sounds Like some kind of documentary “ The Nature of Marketing” on this week’s episode of The Nature of Marketing Well, one of the first things you learn in any first-year Marketing course is the four P´s of marketing product price place and Promotion Product being the details around whatever product or service is Being sold Price being the price kind of obvious, but there’s obviously a lot more That goes into it than just that Place is where the products being sold and Promotion we’re just kind of the fun stuff.

This is essentially how you’re Going to sell more of the product and what you’re going to do to get the word out. About your service, and while all of that is accurate and true and the four P´s do Make up a part of marketing? Well, I prefer a simpler, easier to understand. Definition, Marketing in its most basic sense, is communicating value to your Customers, It’s essentially answering the question of your customers “.

Why should I Care?” Marketing helps people solve their problems by clearly defining and Delivering solutions and really explaining the benefits of the solution. So they can get better results. Marketing is about connecting with people Understanding their pains and their problems and their frustrations making Them feel understood so that you can position your business as the solution. To their problems, and essentially just make them feel better and marketing is a Really powerful force As anyone that’s been in business for any length of time.

Can tell you it’s not always the best product or service that wins. In fact it Rarely is rather it’s the product or service with the best marketing, Like it. Or not, that’s just kind of how it works, which is why having good marketing is Just so important, So my favorite definition of marketing is that it’s Communicating value to your customers, but there’s another side entirely: that’s Rarely talked about, but still equally powerful and that’s creating value for Your customers, You see marketing, can create value and Your marketing, in and of itself, can be valuable.

An example could Be a blog post that helps someone out even before any money has changed hands. Or an advertisement, someone sees that brightens their day and makes them laugh. Whether they choose to buy or not or the way that a product or service is Delivered the packaging, let’s say which is so luxurious and over-the-top – that it Makes the customer feel special just for having purchased it? You see economics, Assumes that people make buying decisions rationally, logically and with Perfect information, but this is rarely pretty much, never the case.

We as humans, Are emotional often highly illogical and rarely have the full set of facts when Making any decision, which explains why marketing is so important and so Powerful, After all, if we made all of our purchasing decisions based solely on Logic and utility and the value we would get from these products. Well, the entire Luxury goods market wouldn’t even exist, but not all marketing is created.

Equal You see when it comes to marketing like when it comes to pretty much anything There’S good marketing and there’s bad marketing. Bad marketing is all of the Reasons that marketing gets such a bad reputation, It’s that hype, spammy Over-The-Top sleazy salesy icky kind of marketing that we all know we’ve all Seen and nobody likes It’s the stuff that looks cheap, makes people feel dirty. Even just looking at it and promotes bad products or bad services that really Helps nobody It’s the fake, countdown timers.

You sometimes see on websites, the Going-Out-Of-Business sales that never end and the pushy promotion of useless Products, That’s bad marketing. Good marketing, on the other hand, helps Customers achieve their goals, makes them feel better about themselves and has the Power to truly change the world, So my question to you is: What kind of marketer Do you want to be That that was a rhetorical question, If you say the bad Guy, I got nothing for you, but if you say the good kind – and I know you did then Make sure to check out this article right here, which I’ve got linked up on the Page, which is going to give you even more practical and effective marketing, Strategies to help take your business and your marketing to the next level and Way beyond that, Alright, so thanks so much for reading make sure to check out That article now and we’ll catch you next time on The Marketing Show

Website management packages are the way to go!

 

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Business Tips Online Marketing Web Development

Free Website Creation: The Good, the Bad, and the Ugly

Free website creation is a great method for small business to expand their digital footprint. Before I get started. Please note, if there is a price tag on your time then this strategy is not free. It is free in the sense that you don’t have to use a credit card to utilize the concept in this post. As per the title of this blog post states. What is the good, the bad, and ugly when it comes to free website tools?

Drilling down free website creation

Free website creation

The Good

Out of all the tools I have played with. By far, the easiest tool to use is Google My Business. That’s right, Google has now dominated the world of free when it comes to business web pages. This tool not only gives you a free web page it gives you a free listing on their network. There is no need to know any coding. Just follow the steps and you should be good to go. Now, if you need Google My business help. There are a lot of companies out there that will help you out.

The Bad

There are only a couple bad things about these type of free services. The first is that you do not have a domain name (web address) that reads only your brand name. Typically, free resources show your brand name and their brand name. This is how they advertise their brand. However, if you are willing to put down some cash. You can purchase your own domain name from them. When you do make a purchase it is super easy to connect to the free site that you have built. The second point is that you are limited to how much functionality you can have on your site. This can make it difficult to really show what your brand is about.

The Ugly

The only ugly thing about free web pages is that you do not have much control on what the site looks likes. They are also full of advertisements, banners and other branding material that can and will distract your potential clients to do something else then buy into your message. However, some of the companies are better then others when it comes to advertisements. It is best to experiment so that you can see how they place advertisements on their platforms.

Here are the Top 5 resources for your business to help build your digital footprint and increase your search ranking.

Google My Business
WordPress
WIX
Weebly
Brave Net

We are here to help. Feel free to contact us about this post.

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Online Marketing Updates for Allshouse Designs

Yeah it’s 2019…

Hello to our 1000 followers! Thank you for clicking that follow button! Matt and I really do appreciate it and hope that you will find something useful in what I am about to write about. With that said, it is time for a 2019 Update!

The 2019 Update is here!

Yes, it has been a while since I have created a post on this great blog of all things internet marketing. Yes, I called it “great”. Is it just me or is this word seem to be over used in the last two years? Anyway, Matt and I have had a wonderful 2018. We meet some awesome people along the way and finished up a bunch of projects for businesses all around the world. Man, I love doing this work. It is so rewarding to help people with their internet business presence.

Big thank you to our new 2019 clients

A big thanks to the teams at Image Crane Service and Swick and Son. We had a blast building your websites and will continue to keep them up to date as the internet grows and changes.

We have also completed the most difficult transfer. Allshouse Designs is now on WordPress. Matt and I are truly loving it. Our search ranking are shooting up and will continue to dominate our chosen keywords. Watch out, Allshouse Designs will be everywhere. Yes, those are fighting words. Eventually the competition will learn from us. It may take a few more years, but we will inspire and lead with greatness. Maybe not, just felt like typing that because I can.

Well if you have read this far. Thank you, because I ask one more thing from you.  It is simple and just a click away—- 2019 update for Allshouse Designs.

May 2019 bring your dreams to a reality.

IMAGE BY https://www.123rf.com/profile_iqoncept

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Online Marketing

Why We Love Internet Radio For Business Advertising

Does your business or agency take advantage of the amazing benefits of advertising on Internet radio like Pandora? While everyone focuses on spending their marketing budgets on social media, online ads and digital marketing techniques like SEO, there are a few savvy business owners getting huge success from getting plays on the commercial breaks in Internet radio.

There is a vast array of benefits to expect from Internet radio advertising. Allshouse Designs has started to manage internet radio ad campaigns in recent years, and we absolutely love it. Here are some of the key reasons why …

The Benefits of Internet Radio

As discussed above, one of the most obvious benefits of advertising through online radio stations is that there is a high chance your competitors aren’t doing it. And given the overall market across the country – 143 million Americans listen to Internet radio regularly – your business is missing out if you don’t have a presence. But there is plenty more to get the juices flowing, too. Let’s take a closer look at some more benefits.

Targeted Reach

The beauty of online radio stations is that they all have loyal, core followings. The stations know exactly who they are talking to, and if there are similarities between their market and your target audience, it can be an incredibly precise way of getting your message out there to the right people. For example, if your product is trying to attract attention from the traditionally ‘difficult’ youth market, Internet radio ads can help. According to research, 77 percent of 12-24-year-olds listen to an online station on a monthly basis.

Local Markets

Geo-targeting isn’t just for SEO and paid search campaigns. With Internet radio, you can refine your ads to play in highly localized areas. There are thousands of local broadcast stations operating all over the world, and many of them are set up to serve very particular audiences. Again, if you want to spread the word about your product or service in your locale, Internet radio stations will give you that opportunity. Studies predict that almost 56 percent of the US population will listen to Internet radio by the end of this year. If you translate this to the local population of somewhere like Seattle, Washington – with a population of almost 4 million people over the age of 12 – then clever Internet radio ads spread wisely across the local network could reach up to 2 million people. That’s enormous reach, and if you can create a compelling and with a good hook – an earworm if you like – it can be incredibly successful.

Average CPM Cost

So, how much does all this reach cost? You might be surprised at the CPM on offer from Internet radio ads. Figures can vary, but on average the CPM for a digital audio campaign is less than a quarter of what you might pay for something like a display video ad, and significantly less than it costs to advertise on traditional radio. As a rough guide, StartUpBizHub suggests that you will pay $3.75 for 15 seconds of Internet radio time, $7.50 for 30 seconds, and $15 for a full minute. And you can pack in a surprising amount of information in that time, too.

Flexibility

There is a huge amount of flexibility involved in Internet radio ads, as well. As an advertiser, you can integrate your radio campaign with other forms of advertising. You might use a web banner, for example, to be displayed on the Internet radio station’s web page. It allows for greater engagement, too. The vast majority of people listening to Internet radio do so via their smartphones, computers, or tablets. And it’s not like they sit there staring at the station page – listeners will be actively doing other things online. Research suggests that Internet radio listeners are more likely to visit a social network page or website while streaming music or talk stations. And with a well-placed and timely ad, who’s to say this couldn’t be your business website?

words are you listening written on a chaulk board

Need some help?

If you want to embrace the huge amount of opportunities that are available with Internet radio advertising, please don’t hesitate to get in touch with us today. Allshouse Designs can help create and manage great campaigns for businesses of all kinds. We love the power and reach that you can get with Internet radio ads – and the compelling campaigns you can create. We would love to share what we have learned with you, so why not contact us or leave a comment below?

Categories
Online Marketing Search Engines Social Media

Boost Your Social Media Presence!

According to our research we have found that around 87% of small businesses in the USA use social media to market and advertise their business. It is no secret that search engines use social media signals to help determine your website ranking. That is why Allshouse Designs offers a social media boost service with in our website management package number 2. However, we have found that businesses have a favorite website management company or they just have it done in house. So we have developed a social media service that brings internet users to social media business profiles. These users will like, love and interact with social media posts, images and tweets. We will also recommend when and what to post on business profiles.

Social Signal Boost Service –

We are offering a great deal for 2018. Contact us today to request a quote for a six month subscription to the service. The service works on the following social media platforms:

Twitter

Facebook

Instagram

Pinterest

Categories
Business Tips

What are the Benefits of Twitter for Business?

If you learn how to use all the social media platforms out there, then your business can improve dramatically. Allshouse Designs has just started to really use the Twitter platform. With that said, today’s blog post is going to put a giant of the social media world under the spotlight; Twitter. Mainly, we’ll be looking to answer the question; what are the benefits of Twitter for business?

Improved Customer Service

Twitter is a brilliant platform as it provides companies with a new means of customer service. A business can use Twitter to respond to customer complaints and open up a dialogue with people from around the world. If you tweet about a product from your business profile, customers may respond with questions. You can then reply to them instantly, solving any queries in not time at all. Also, the beauty of Twitter is that you can search for keywords relating to your business – such as your company name – and find other people’s tweets. So, you could search for these keywords, find people tweeting about you, and interact with them. This is a great way of finding people with issues and solving them instantly.

Boosts Web Traffic and Sales

This social media platform is great for directing people towards your website and giving your sales a boost. You can use Twitter to reveal new products to all your followers, with a link to the product on your website. If you don’t sell things online, you can use a link to a page on your site that shows your business location. This will tell people where they can find you to purchase your products. Plus, Twitter uses hashtags which allow you to tag posts with keywords that others can search for. As a result, people that don’t follow you can still see your posts and click on the links to your website. Web traffic increases, which has a positive effect on sales.

Helps You Keep Up with Trends

Twitter is the place to be if you want to stay up to date with all the current trends in your industry. When certain things are spoken about a lot, they start to trend on Twitter. What’s more, you can decide what you see as trending by changing the settings, so only relevant things appear. This means you’ll never miss a beat in your industry, and can keep up with all the current trends. As a consequence, you can use the trends to give your business a big boost and ensure you never fall behind the competition.

Strengthens Your Brand Image

We’ve already mentioned how Twitter is a great way to communicate with customers and provide a better service. Well, in doing so, it also helps you strengthen your brand image. Twitter is all about sharing information, and the info you share reflects your image and values. Clever business owners use Twitter to push forth their values and help connect with new customers that identify with their brand.

Twitter is a fantastic platform for sharing content and connecting with your target audience. A business profile for Twitter is certainly a must-have component for any entrepreneur. Create your Twitter business profile today!

If you would like to know how Allshouse Designs can help your Twitter business profile and your website. They provide a great service that combines social media management and website management. When you concentrate recourses to your business website and a social media profile. Great things start to happen.

As always your opinion matters to us. Feel free to post a comment below or connect up with us on Twitter.

 

Categories
Online Marketing

Great Content helps Market your Business

Content marketing is a hot topic these days. A single piece of great content can help generate so much awareness to your business. It is amazing to watch a great piece of content thrive on social media networks like Facebook and YouTube. It is true, content can generate a large amount of traffic, increase your website’s search rankings and build trust in your brand.

Google loves content. That’s right! The more interesting content you have. The more users you attract. The more users you attract. The more Google trust your brand. The more Google trusts your brand. The higher your search rankings will be.

We are proud to announce our new service that builds great content for your business. With this service, it will help your brand reach new heights on the Internet. We are very serious about creating great content for your website and or blog. Read all about the service on our content generator service page.

If you want more information about the service. Check out Matt’s latest YouTube Video.

Matt Mcpherson telling you they want more

As always your opinion matters. Please post your comments below or connect up with us on our Facebook page.

Categories
Business Tips Online Marketing

Tips on How to Market to the Millennial Generation.

The American millennial generation makes up a large portion of the consumer market, with a lot of purchasing power. Consequently, marketing your business to them should be a top priority. They represent the best market if your company wants to make a profit. Below, you will find five tips for marketing to millennials:

Personalized Marketing Is A Must

There are countless studies that show millennials are one the most skeptical bunch of people on the market today. They don’t trust classic adverts that promise certain things, in fact, they find these ads too intrusive and corporate driven. Instead, they respond well to personalized marketing that connects with them. They’d rather find out about products by reading blogs or watching videos that get an ad thrust in their face.

Content Is Key

Millennials are suckers for great, original, content. They love it, as it engages with them and they get to enjoy what they’re looking at without feeling like something is being forced down their throat. As such, you need to make content marketing one of your biggest priorities if you want to tap into this market.

Encourage Them To Collaborate

One of the secrets to marketing to millennials is getting them to collaborate with your business. Collaboration breaks down the barrier between consumers and companies. Millennials don’t like to feel like they’re completely separate from a business. They don’t like the thought of a large corporation trying to influence their buying decisions. Make them feel more connected to your brand and more involved in your business by encouraging them to collaborate with you on projects. A lot of big businesses have had success running competitions where people can design new logos or product packages. This gets consumers to collaborate, and they form a bond with your company.

Join In The Conversation On Social Media

If you’re looking for millennials, then look no further than social media. They’re always on there, speaking to one another, and conversing with companies. If you want to have success marketing to them, you need to hop on various social media platforms and join in with the conversation. Speak to them, connect with them, and they’ll start to respect your business more and be more inclined to become a customer.

Be As Creative As Possible

Creativity is essential when marketing to millennials. They like seeing new and creative ideas that haven’t been done before. If you can show them photos and videos, as well as unique blog posts, then they’ll be heavily satisfied. Likewise, you need creative web design to draw them in and put a firm emphasis on creativity in your brand image. This appeals to them, and they’ll like your business a lot more.

 Marketing to millennials is all about figuring out how they think and act. They’re different to a lot of the market in that they think along more modern lines. They’re focused on things like creativity and freedom, rather than being sucked in by typical adverts. These tips all help you tap into this booming market, which will only be beneficial for your business.

Allshouse Designs is here to help and we would really enjoy your comments about this blog post. Feel free to comment below or connect up with us on our facebook page.