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Online Marketing

Introduction To Marketing | Marketing 101

So, if you’re interested in learning the Latest and greatest marketing strategies, tools, tips, tricks and tactics. You are reading the right blog post. Alright, let’s talk marketing something I love to do. As I fell in love with marketing years ago. I first got interested in figuring out why people buy and act the way they do and later how to influence and persuade. Essentially affect human behavior, Because whether you have a business or not marketing happens pretty much every day.

Anytime you try to convince friends or family to see a certain movie or eat at this restaurant or not that. Basically, try to convince them to do anything. Marketing is happening Also. Marketing is really important to understand because you are constantly being marketed to by everyone from everywhere. From something as simple as someone trying to sell you a pair of shoes. Or something a lot, bigger like buying a new house or moving across the country or even changing careers. All of this requires and uses marketing.

So with all that said, let’s Dive into it. But first, let’s cover what marketing is not so once we’ve got that Clear we can cover exactly what it is. Now, I know when I first got involved with marketing my understanding was pretty limited. I didn’t really have a clear picture of exactly what marketing was. So, I also kind of fell prey to the notion that marketing was advertising. Well in reality, marketing isn’t advertising advertising is marketing.

Let me explain. Basically, marketing is a Major business function. That’S made up of a bunch of other parts, one of which Of course is advertising, but there’s also a ton. Others like PR market Research, social media content, marketing search engine marketing or search engine Optimization pricing and pricing, psychology, copywriting and one of my Personal favorites direct response or direct response, marketing and quite a Few more So saying that marketing is just advertising and kind of like saying That finance is just taxes or HR is just hiring people or legal is just not Getting sued Sure these are all important, but there Just one piece of the entire puzzle: This is why, if you’re just getting started in Marketing can seem pretty overwhelming, which is why my suggestion is to find an Area that you find interesting, fascinating, like say, social, media or Content marketing start there really get some roots and branch out later.

Alright, So now that we’ve got that covered, what exactly is marketing Well as I’ve Just covered, you know that marketing is made up of a bunch of different sub Segments things like content, marketing, email, marketing and social media, all the Things we talked about, But what exactly is the nature of marketing, which sounds Like some kind of documentary “ The Nature of Marketing” on this week’s episode of The Nature of Marketing Well, one of the first things you learn in any first-year Marketing course is the four P´s of marketing product price place and Promotion Product being the details around whatever product or service is Being sold Price being the price kind of obvious, but there’s obviously a lot more That goes into it than just that Place is where the products being sold and Promotion we’re just kind of the fun stuff.

This is essentially how you’re Going to sell more of the product and what you’re going to do to get the word out. About your service, and while all of that is accurate and true and the four P´s do Make up a part of marketing? Well, I prefer a simpler, easier to understand. Definition, Marketing in its most basic sense, is communicating value to your Customers, It’s essentially answering the question of your customers “.

Why should I Care?” Marketing helps people solve their problems by clearly defining and Delivering solutions and really explaining the benefits of the solution. So they can get better results. Marketing is about connecting with people Understanding their pains and their problems and their frustrations making Them feel understood so that you can position your business as the solution. To their problems, and essentially just make them feel better and marketing is a Really powerful force As anyone that’s been in business for any length of time.

Can tell you it’s not always the best product or service that wins. In fact it Rarely is rather it’s the product or service with the best marketing, Like it. Or not, that’s just kind of how it works, which is why having good marketing is Just so important, So my favorite definition of marketing is that it’s Communicating value to your customers, but there’s another side entirely: that’s Rarely talked about, but still equally powerful and that’s creating value for Your customers, You see marketing, can create value and Your marketing, in and of itself, can be valuable.

An example could Be a blog post that helps someone out even before any money has changed hands. Or an advertisement, someone sees that brightens their day and makes them laugh. Whether they choose to buy or not or the way that a product or service is Delivered the packaging, let’s say which is so luxurious and over-the-top – that it Makes the customer feel special just for having purchased it? You see economics, Assumes that people make buying decisions rationally, logically and with Perfect information, but this is rarely pretty much, never the case.

We as humans, Are emotional often highly illogical and rarely have the full set of facts when Making any decision, which explains why marketing is so important and so Powerful, After all, if we made all of our purchasing decisions based solely on Logic and utility and the value we would get from these products. Well, the entire Luxury goods market wouldn’t even exist, but not all marketing is created.

Equal You see when it comes to marketing like when it comes to pretty much anything There’S good marketing and there’s bad marketing. Bad marketing is all of the Reasons that marketing gets such a bad reputation, It’s that hype, spammy Over-The-Top sleazy salesy icky kind of marketing that we all know we’ve all Seen and nobody likes It’s the stuff that looks cheap, makes people feel dirty. Even just looking at it and promotes bad products or bad services that really Helps nobody It’s the fake, countdown timers.

You sometimes see on websites, the Going-Out-Of-Business sales that never end and the pushy promotion of useless Products, That’s bad marketing. Good marketing, on the other hand, helps Customers achieve their goals, makes them feel better about themselves and has the Power to truly change the world, So my question to you is: What kind of marketer Do you want to be That that was a rhetorical question, If you say the bad Guy, I got nothing for you, but if you say the good kind – and I know you did then Make sure to check out this article right here, which I’ve got linked up on the Page, which is going to give you even more practical and effective marketing, Strategies to help take your business and your marketing to the next level and Way beyond that, Alright, so thanks so much for reading make sure to check out That article now and we’ll catch you next time on The Marketing Show

Website management packages are the way to go!

 

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Business Tips Online Marketing Web Development

Free Website Creation: The Good, the Bad, and the Ugly

Free website creation is a great method for small business to expand their digital footprint. Before I get started. Please note, if there is a price tag on your time then this strategy is not free. It is free in the sense that you don’t have to use a credit card to utilize the concept in this post. As per the title of this blog post states. What is the good, the bad, and ugly when it comes to free website tools?

Drilling down free website creation

Free website creation

The Good

Out of all the tools I have played with. By far, the easiest tool to use is Google My Business. That’s right, Google has now dominated the world of free when it comes to business web pages. This tool not only gives you a free web page it gives you a free listing on their network. There is no need to know any coding. Just follow the steps and you should be good to go. Now, if you need Google My business help. There are a lot of companies out there that will help you out.

The Bad

There are only a couple bad things about these type of free services. The first is that you do not have a domain name (web address) that reads only your brand name. Typically, free resources show your brand name and their brand name. This is how they advertise their brand. However, if you are willing to put down some cash. You can purchase your own domain name from them. When you do make a purchase it is super easy to connect to the free site that you have built. The second point is that you are limited to how much functionality you can have on your site. This can make it difficult to really show what your brand is about.

The Ugly

The only ugly thing about free web pages is that you do not have much control on what the site looks likes. They are also full of advertisements, banners and other branding material that can and will distract your potential clients to do something else then buy into your message. However, some of the companies are better then others when it comes to advertisements. It is best to experiment so that you can see how they place advertisements on their platforms.

Here are the Top 5 resources for your business to help build your digital footprint and increase your search ranking.

Google My Business
WordPress
WIX
Weebly
Brave Net

We are here to help. Feel free to contact us about this post.

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Online Marketing Updates for Allshouse Designs

Yeah it’s 2019…

Hello to our 1000 followers! Thank you for clicking that follow button! Matt and I really do appreciate it and hope that you will find something useful in what I am about to write about. With that said, it is time for a 2019 Update!

The 2019 Update is here!

Yes, it has been a while since I have created a post on this great blog of all things internet marketing. Yes, I called it “great”. Is it just me or is this word seem to be over used in the last two years? Anyway, Matt and I have had a wonderful 2018. We meet some awesome people along the way and finished up a bunch of projects for businesses all around the world. Man, I love doing this work. It is so rewarding to help people with their internet business presence.

Big thank you to our new 2019 clients

A big thanks to the teams at Image Crane Service and Swick and Son. We had a blast building your websites and will continue to keep them up to date as the internet grows and changes.

We have also completed the most difficult transfer. Allshouse Designs is now on WordPress. Matt and I are truly loving it. Our search ranking are shooting up and will continue to dominate our chosen keywords. Watch out, Allshouse Designs will be everywhere. Yes, those are fighting words. Eventually the competition will learn from us. It may take a few more years, but we will inspire and lead with greatness. Maybe not, just felt like typing that because I can.

Well if you have read this far. Thank you, because I ask one more thing from you.  It is simple and just a click away—- 2019 update for Allshouse Designs.

May 2019 bring your dreams to a reality.

IMAGE BY https://www.123rf.com/profile_iqoncept

Categories
Online Marketing

Why We Love Internet Radio For Business Advertising

Does your business or agency take advantage of the amazing benefits of advertising on Internet radio like Pandora? While everyone focuses on spending their marketing budgets on social media, online ads and digital marketing techniques like SEO, there are a few savvy business owners getting huge success from getting plays on the commercial breaks in Internet radio.

There is a vast array of benefits to expect from Internet radio advertising. Allshouse Designs has started to manage internet radio ad campaigns in recent years, and we absolutely love it. Here are some of the key reasons why …

The Benefits of Internet Radio

As discussed above, one of the most obvious benefits of advertising through online radio stations is that there is a high chance your competitors aren’t doing it. And given the overall market across the country – 143 million Americans listen to Internet radio regularly – your business is missing out if you don’t have a presence. But there is plenty more to get the juices flowing, too. Let’s take a closer look at some more benefits.

Targeted Reach

The beauty of online radio stations is that they all have loyal, core followings. The stations know exactly who they are talking to, and if there are similarities between their market and your target audience, it can be an incredibly precise way of getting your message out there to the right people. For example, if your product is trying to attract attention from the traditionally ‘difficult’ youth market, Internet radio ads can help. According to research, 77 percent of 12-24-year-olds listen to an online station on a monthly basis.

Local Markets

Geo-targeting isn’t just for SEO and paid search campaigns. With Internet radio, you can refine your ads to play in highly localized areas. There are thousands of local broadcast stations operating all over the world, and many of them are set up to serve very particular audiences. Again, if you want to spread the word about your product or service in your locale, Internet radio stations will give you that opportunity. Studies predict that almost 56 percent of the US population will listen to Internet radio by the end of this year. If you translate this to the local population of somewhere like Seattle, Washington – with a population of almost 4 million people over the age of 12 – then clever Internet radio ads spread wisely across the local network could reach up to 2 million people. That’s enormous reach, and if you can create a compelling and with a good hook – an earworm if you like – it can be incredibly successful.

Average CPM Cost

So, how much does all this reach cost? You might be surprised at the CPM on offer from Internet radio ads. Figures can vary, but on average the CPM for a digital audio campaign is less than a quarter of what you might pay for something like a display video ad, and significantly less than it costs to advertise on traditional radio. As a rough guide, StartUpBizHub suggests that you will pay $3.75 for 15 seconds of Internet radio time, $7.50 for 30 seconds, and $15 for a full minute. And you can pack in a surprising amount of information in that time, too.

Flexibility

There is a huge amount of flexibility involved in Internet radio ads, as well. As an advertiser, you can integrate your radio campaign with other forms of advertising. You might use a web banner, for example, to be displayed on the Internet radio station’s web page. It allows for greater engagement, too. The vast majority of people listening to Internet radio do so via their smartphones, computers, or tablets. And it’s not like they sit there staring at the station page – listeners will be actively doing other things online. Research suggests that Internet radio listeners are more likely to visit a social network page or website while streaming music or talk stations. And with a well-placed and timely ad, who’s to say this couldn’t be your business website?

words are you listening written on a chaulk board

Need some help?

If you want to embrace the huge amount of opportunities that are available with Internet radio advertising, please don’t hesitate to get in touch with us today. Allshouse Designs can help create and manage great campaigns for businesses of all kinds. We love the power and reach that you can get with Internet radio ads – and the compelling campaigns you can create. We would love to share what we have learned with you, so why not contact us or leave a comment below?

Categories
Online Marketing Search Engines Social Media

Boost Your Social Media Presence!

According to our research we have found that around 87% of small businesses in the USA use social media to market and advertise their business. It is no secret that search engines use social media signals to help determine your website ranking. That is why Allshouse Designs offers a social media boost service with in our website management package number 2. However, we have found that businesses have a favorite website management company or they just have it done in house. So we have developed a social media service that brings internet users to social media business profiles. These users will like, love and interact with social media posts, images and tweets. We will also recommend when and what to post on business profiles.

Social Signal Boost Service –

We are offering a great deal for 2018. Contact us today to request a quote for a six month subscription to the service. The service works on the following social media platforms:

Twitter

Facebook

Instagram

Pinterest

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Business Tips

What are the Benefits of Twitter for Business?

If you learn how to use all the social media platforms out there, then your business can improve dramatically. Allshouse Designs has just started to really use the Twitter platform. With that said, today’s blog post is going to put a giant of the social media world under the spotlight; Twitter. Mainly, we’ll be looking to answer the question; what are the benefits of Twitter for business?

Improved Customer Service

Twitter is a brilliant platform as it provides companies with a new means of customer service. A business can use Twitter to respond to customer complaints and open up a dialogue with people from around the world. If you tweet about a product from your business profile, customers may respond with questions. You can then reply to them instantly, solving any queries in not time at all. Also, the beauty of Twitter is that you can search for keywords relating to your business – such as your company name – and find other people’s tweets. So, you could search for these keywords, find people tweeting about you, and interact with them. This is a great way of finding people with issues and solving them instantly.

Boosts Web Traffic and Sales

This social media platform is great for directing people towards your website and giving your sales a boost. You can use Twitter to reveal new products to all your followers, with a link to the product on your website. If you don’t sell things online, you can use a link to a page on your site that shows your business location. This will tell people where they can find you to purchase your products. Plus, Twitter uses hashtags which allow you to tag posts with keywords that others can search for. As a result, people that don’t follow you can still see your posts and click on the links to your website. Web traffic increases, which has a positive effect on sales.

Helps You Keep Up with Trends

Twitter is the place to be if you want to stay up to date with all the current trends in your industry. When certain things are spoken about a lot, they start to trend on Twitter. What’s more, you can decide what you see as trending by changing the settings, so only relevant things appear. This means you’ll never miss a beat in your industry, and can keep up with all the current trends. As a consequence, you can use the trends to give your business a big boost and ensure you never fall behind the competition.

Strengthens Your Brand Image

We’ve already mentioned how Twitter is a great way to communicate with customers and provide a better service. Well, in doing so, it also helps you strengthen your brand image. Twitter is all about sharing information, and the info you share reflects your image and values. Clever business owners use Twitter to push forth their values and help connect with new customers that identify with their brand.

Twitter is a fantastic platform for sharing content and connecting with your target audience. A business profile for Twitter is certainly a must-have component for any entrepreneur. Create your Twitter business profile today!

If you would like to know how Allshouse Designs can help your Twitter business profile and your website. They provide a great service that combines social media management and website management. When you concentrate recourses to your business website and a social media profile. Great things start to happen.

As always your opinion matters to us. Feel free to post a comment below or connect up with us on Twitter.

 

Categories
Online Marketing

Great Content helps Market your Business

Content marketing is a hot topic these days. A single piece of great content can help generate so much awareness to your business. It is amazing to watch a great piece of content thrive on social media networks like Facebook and YouTube. It is true, content can generate a large amount of traffic, increase your website’s search rankings and build trust in your brand.

Google loves content. That’s right! The more interesting content you have. The more users you attract. The more users you attract. The more Google trust your brand. The more Google trusts your brand. The higher your search rankings will be.

We are proud to announce our new service that builds great content for your business. With this service, it will help your brand reach new heights on the Internet. We are very serious about creating great content for your website and or blog. Read all about the service on our content generator service page.

If you want more information about the service. Check out Matt’s latest YouTube Video.

Matt Mcpherson telling you they want more

As always your opinion matters. Please post your comments below or connect up with us on our Facebook page.

Categories
Business Tips Online Marketing

Tips on How to Market to the Millennial Generation.

The American millennial generation makes up a large portion of the consumer market, with a lot of purchasing power. Consequently, marketing your business to them should be a top priority. They represent the best market if your company wants to make a profit. Below, you will find five tips for marketing to millennials:

Personalized Marketing Is A Must

There are countless studies that show millennials are one the most skeptical bunch of people on the market today. They don’t trust classic adverts that promise certain things, in fact, they find these ads too intrusive and corporate driven. Instead, they respond well to personalized marketing that connects with them. They’d rather find out about products by reading blogs or watching videos that get an ad thrust in their face.

Content Is Key

Millennials are suckers for great, original, content. They love it, as it engages with them and they get to enjoy what they’re looking at without feeling like something is being forced down their throat. As such, you need to make content marketing one of your biggest priorities if you want to tap into this market.

Encourage Them To Collaborate

One of the secrets to marketing to millennials is getting them to collaborate with your business. Collaboration breaks down the barrier between consumers and companies. Millennials don’t like to feel like they’re completely separate from a business. They don’t like the thought of a large corporation trying to influence their buying decisions. Make them feel more connected to your brand and more involved in your business by encouraging them to collaborate with you on projects. A lot of big businesses have had success running competitions where people can design new logos or product packages. This gets consumers to collaborate, and they form a bond with your company.

Join In The Conversation On Social Media

If you’re looking for millennials, then look no further than social media. They’re always on there, speaking to one another, and conversing with companies. If you want to have success marketing to them, you need to hop on various social media platforms and join in with the conversation. Speak to them, connect with them, and they’ll start to respect your business more and be more inclined to become a customer.

Be As Creative As Possible

Creativity is essential when marketing to millennials. They like seeing new and creative ideas that haven’t been done before. If you can show them photos and videos, as well as unique blog posts, then they’ll be heavily satisfied. Likewise, you need creative web design to draw them in and put a firm emphasis on creativity in your brand image. This appeals to them, and they’ll like your business a lot more.

 Marketing to millennials is all about figuring out how they think and act. They’re different to a lot of the market in that they think along more modern lines. They’re focused on things like creativity and freedom, rather than being sucked in by typical adverts. These tips all help you tap into this booming market, which will only be beneficial for your business.

Allshouse Designs is here to help and we would really enjoy your comments about this blog post. Feel free to comment below or connect up with us on our facebook page.

 

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Business Tips Online Marketing Web Development

What is Bounce Rate in Google Analytics

Based off of our research, we found the definition of “Bounce Rate” to be the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Now why is bounce rate so important?

In my eyes, I see bounce rate as an indicator of how well your website is put together and the quality level of users that are visiting your website. Basically, If your average bounce rate is 85% this means that 85% of visitors to your site are not going any farther than that first page that they were directed to.

So what does that mean for you?

Well there are two aspects that you should be looking at when you have a website that produces a 85% bounce rate. First, is this the rate you are looking for? For example, if you have a landing page and that is the only page you want your users to visit. Maybe it is a page with a subscription button, buy now button, or a web form to fill out. You would want a high bounce rate because you are not looking for your users to go anywhere else on your website. However, If it is to high and this is where the second aspect comes in. A really high bounce rate could indicate that you are not attracting the correct users, slow load time with your landing page, or your landing page is not designed correctly to take full advantage of the user’s visit.

In a nut shell, Bounce rate is a good metric to pay attention to. We shed more light on Bounce Rate in our latest YouTube video. “Tools & Tips – Episode 4 | What is Bounce Rate?”

As always we are growing and learning everyday. This is a great post for people to add their opinions about our video or bounce rate in the comment section below. We really enjoy this kind of stuff, so your comments are really appreciated.

Categories
Business Tips Online Marketing

The Four Benefits of Building a Facebook Business Profile

Facebook is the most populated social media platform to date. As its popularity grows and grows, it becomes an even more important tool for businesses. Bearing that in mind, here are the main benefits of Facebook for business:

Incredible Exposure

Perhaps the biggest benefit of a Facebook business profile is that your company now gets more exposure. Remember, Facebook is highly populated, with around one billion users on there, and millions of people using it every day. This means there’s the potential to expose your business to millions of people that haven’t heard of it before. As a result, you can expand your customer base by attracting new people to your company. It’s by far and away the easiest and most effective way of increasing brand exposure.

Find Your Target Audience

Not only does a Facebook business profile help you increase exposure and find new customers, but it also lets you find your target audience. Let’s be frank, the chances of every Facebook user finding your profile and following it are very slim. Instead, everyone that’s interested in your profile will be from your target audience. Why else would someone click on your business profile? The audience you attract will be the exact audience you want to attract. This is key for business, as it makes converting them into customers a whole lot easier.

Reduce Marketing Costs

The beauty of Facebook is that you can use it to market your business for free. Sure, there are ways you can pay for Facebook Ads, but a lot of your marketing efforts can be done without spending a penny. It’s totally free to signup and create a Facebook business profile. It’s free to post content and get people interested in your profile on this platform too. For small businesses with tiny marketing budgets, it’s such a cost-effective way of getting your company seen by as many people as possible.

Drive Traffic To Your Website

Every business should know that a website is the centerpiece of all their digital marketing efforts. Everything you do should be geared to getting people to visit your site. With a Facebook business profile, you have a platform to drive unprecedented levels of web traffic to your business website. It’s simply one of the best methods for increasing those numbers and improve your website statistics. Clever business owners will post links to their website or links to blog posts on their site that people can read via Facebook. Did you know that recent studies showed internet users are now finding websites via Facebook more than via search engines? This proves how effective it can be for increasing web traffic, which is great for your business.

There you have it, four benefits of a Facebook business profile. If your company is looking for a cheap and effective marketing method, then Facebook is a splendid idea. You won’t find another social media platform with as much reach as this one has. Give your business a far better online presence by creating a Facebook business profile today.

As always Allshouse Designs is here to help your business with a strong online Presence. Request a call back today!