What are the Benefits of Twitter for Business?

Business man pressing into the Twitter social network

If you learn how to use all the social media platforms out there, then your business can improve dramatically. Allshouse Designs has just started to really use the Twitter platform. With that said, today’s blog post is going to put a giant of the social media world under the spotlight; Twitter. Mainly, we’ll be looking to answer the question; what are the benefits of Twitter for business?

Improved Customer Service

Twitter is a brilliant platform as it provides companies with a new means of customer service. A business can use Twitter to respond to customer complaints and open up a dialogue with people from around the world. If you tweet about a product from your business profile, customers may respond with questions. You can then reply to them instantly, solving any queries in not time at all. Also, the beauty of Twitter is that you can search for keywords relating to your business – such as your company name – and find other people’s tweets. So, you could search for these keywords, find people tweeting about you, and interact with them. This is a great way of finding people with issues and solving them instantly.

Boosts Web Traffic and Sales

This social media platform is great for directing people towards your website and giving your sales a boost. You can use Twitter to reveal new products to all your followers, with a link to the product on your website. If you don’t sell things online, you can use a link to a page on your site that shows your business location. This will tell people where they can find you to purchase your products. Plus, Twitter uses hashtags which allow you to tag posts with keywords that others can search for. As a result, people that don’t follow you can still see your posts and click on the links to your website. Web traffic increases, which has a positive effect on sales.

Helps You Keep Up with Trends

Twitter is the place to be if you want to stay up to date with all the current trends in your industry. When certain things are spoken about a lot, they start to trend on Twitter. What’s more, you can decide what you see as trending by changing the settings, so only relevant things appear. This means you’ll never miss a beat in your industry, and can keep up with all the current trends. As a consequence, you can use the trends to give your business a big boost and ensure you never fall behind the competition.

Strengthens Your Brand Image

We’ve already mentioned how Twitter is a great way to communicate with customers and provide a better service. Well, in doing so, it also helps you strengthen your brand image. Twitter is all about sharing information, and the info you share reflects your image and values. Clever business owners use Twitter to push forth their values and help connect with new customers that identify with their brand.

Twitter is a fantastic platform for sharing content and connecting with your target audience. A business profile for Twitter is certainly a must-have component for any entrepreneur. Create your Twitter business profile today!

If you would like to know how Allshouse Designs can help your Twitter business profile and your website. They provide a great service that combines social media management and website management. When you concentrate recourses to your business website and a social media profile. Great things start to happen.

As always your opinion matters to us. Feel free to post a comment below or connect up with us on Twitter.

 

Great Content helps Market your Business

Words of great content on a tablet from Allshouse Designs

Content marketing is a hot topic these days. A single piece of great content can help generate so much awareness to your business. It is amazing to watch a great piece of content thrive on social media networks like Facebook and YouTube. It is true, content can generate a large amount of traffic, increase your website’s search rankings and build trust in your brand.

Google loves content. That’s right! The more interesting content you have. The more users you attract. The more users you attract. The more Google trust your brand. The more Google trusts your brand. The higher your search rankings will be.

We are proud to announce our new service that builds great content for your business. With this service, it will help your brand reach new heights on the Internet. We are very serious about creating great content for your website and or blog. Read all about the service on our content generator service page.

If you want more information about the service. Check out Matt’s latest YouTube Video.

Matt Mcpherson telling you they want more

As always your opinion matters. Please post your comments below or connect up with us on our Facebook page.

Tips on How to Market to the Millennial Generation.

missed race couple looking at Allshouse Designs

The American millennial generation makes up a large portion of the consumer market, with a lot of purchasing power. Consequently, marketing your business to them should be a top priority. They represent the best market if your company wants to make a profit. Below, you will find five tips for marketing to millennials:

Personalized Marketing Is A Must

There are countless studies that show millennials are one the most skeptical bunch of people on the market today. They don’t trust classic adverts that promise certain things, in fact, they find these ads too intrusive and corporate driven. Instead, they respond well to personalized marketing that connects with them. They’d rather find out about products by reading blogs or watching videos that get an ad thrust in their face.

Content Is Key

Millennials are suckers for great, original, content. They love it, as it engages with them and they get to enjoy what they’re looking at without feeling like something is being forced down their throat. As such, you need to make content marketing one of your biggest priorities if you want to tap into this market.

Encourage Them To Collaborate

One of the secrets to marketing to millennials is getting them to collaborate with your business. Collaboration breaks down the barrier between consumers and companies. Millennials don’t like to feel like they’re completely separate from a business. They don’t like the thought of a large corporation trying to influence their buying decisions. Make them feel more connected to your brand and more involved in your business by encouraging them to collaborate with you on projects. A lot of big businesses have had success running competitions where people can design new logos or product packages. This gets consumers to collaborate, and they form a bond with your company.

Join In The Conversation On Social Media

If you’re looking for millennials, then look no further than social media. They’re always on there, speaking to one another, and conversing with companies. If you want to have success marketing to them, you need to hop on various social media platforms and join in with the conversation. Speak to them, connect with them, and they’ll start to respect your business more and be more inclined to become a customer.

Be As Creative As Possible

Creativity is essential when marketing to millennials. They like seeing new and creative ideas that haven’t been done before. If you can show them photos and videos, as well as unique blog posts, then they’ll be heavily satisfied. Likewise, you need creative web design to draw them in and put a firm emphasis on creativity in your brand image. This appeals to them, and they’ll like your business a lot more.

 Marketing to millennials is all about figuring out how they think and act. They’re different to a lot of the market in that they think along more modern lines. They’re focused on things like creativity and freedom, rather than being sucked in by typical adverts. These tips all help you tap into this booming market, which will only be beneficial for your business.

Allshouse Designs is here to help and we would really enjoy your comments about this blog post. Feel free to comment below or connect up with us on our facebook page.

 

What is Bounce Rate in Google Analytics

Matt Mcpherson in the Allshouse Designs studio

Based off of our research, we found the definition of “Bounce Rate” to be the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

Now why is bounce rate so important?

In my eyes, I see bounce rate as an indicator of how well your website is put together and the quality level of users that are visiting your website. Basically, If your average bounce rate is 85% this means that 85% of visitors to your site are not going any farther than that first page that they were directed to.

So what does that mean for you?

Well there are two aspects that you should be looking at when you have a website that produces a 85% bounce rate. First, is this the rate you are looking for? For example, if you have a landing page and that is the only page you want your users to visit. Maybe it is a page with a subscription button, buy now button, or a web form to fill out. You would want a high bounce rate because you are not looking for your users to go anywhere else on your website. However, If it is to high and this is where the second aspect comes in. A really high bounce rate could indicate that you are not attracting the correct users, slow load time with your landing page, or your landing page is not designed correctly to take full advantage of the user’s visit.

In a nut shell, Bounce rate is a good metric to pay attention to. We shed more light on Bounce Rate in our latest YouTube video. “Tools & Tips – Episode 4 | What is Bounce Rate?”

As always we are growing and learning everyday. This is a great post for people to add their opinions about our video or bounce rate in the comment section below. We really enjoy this kind of stuff, so your comments are really appreciated.

The Four Benefits of Building a Facebook Business Profile

Social Media images and texts

Facebook is the most populated social media platform to date. As its popularity grows and grows, it becomes an even more important tool for businesses. Bearing that in mind, here are the main benefits of Facebook for business:

Incredible Exposure

Perhaps the biggest benefit of a Facebook business profile is that your company now gets more exposure. Remember, Facebook is highly populated, with around one billion users on there, and millions of people using it every day. This means there’s the potential to expose your business to millions of people that haven’t heard of it before. As a result, you can expand your customer base by attracting new people to your company. It’s by far and away the easiest and most effective way of increasing brand exposure.

Find Your Target Audience

Not only does a Facebook business profile help you increase exposure and find new customers, but it also lets you find your target audience. Let’s be frank, the chances of every Facebook user finding your profile and following it are very slim. Instead, everyone that’s interested in your profile will be from your target audience. Why else would someone click on your business profile? The audience you attract will be the exact audience you want to attract. This is key for business, as it makes converting them into customers a whole lot easier.

Reduce Marketing Costs

The beauty of Facebook is that you can use it to market your business for free. Sure, there are ways you can pay for Facebook Ads, but a lot of your marketing efforts can be done without spending a penny. It’s totally free to signup and create a Facebook business profile. It’s free to post content and get people interested in your profile on this platform too. For small businesses with tiny marketing budgets, it’s such a cost-effective way of getting your company seen by as many people as possible.

Drive Traffic To Your Website

Every business should know that a website is the centerpiece of all their digital marketing efforts. Everything you do should be geared to getting people to visit your site. With a Facebook business profile, you have a platform to drive unprecedented levels of web traffic to your business website. It’s simply one of the best methods for increasing those numbers and improve your website statistics. Clever business owners will post links to their website or links to blog posts on their site that people can read via Facebook. Did you know that recent studies showed internet users are now finding websites via Facebook more than via search engines? This proves how effective it can be for increasing web traffic, which is great for your business.

There you have it, four benefits of a Facebook business profile. If your company is looking for a cheap and effective marketing method, then Facebook is a splendid idea. You won’t find another social media platform with as much reach as this one has. Give your business a far better online presence by creating a Facebook business profile today.

As always Allshouse Designs is here to help your business with a strong online Presence. Request a call back today!