Online Marketing

Digital Business Case Study: Haworth Guitars Part 1 – Online Presence

What made us decide to go online was it was the way that the market had started going and it was just a matter of “. If you can ’ t Beat them join them, ”, Basically how the business started was my dad actually was a high school teacher and he was an industrial arts teacher Teaching woodwork teaching, metalwork electronics, And those sorts of things – and he had a kid – come up to him.

A student in his class and said “, Mr Haworth. I want to make a guitar ”. He decided to start his own workshop at home as a side thing to his full time, teaching making guitars. He opened up a shop then in Kiama Downs, where it was mostly a retail store. Then Ever since, probably about 10 or 11 years ago, when we moved into that physical shop, Front in Kiama Downs, we started an online web presence.

Then There wasn, ’ t many shops around who had a website back years ago and it was actually Set up by a student that my dad used to teach At that time it was pretty much my dad who was managing the eBay store and he Doesn, ’ t know anything about computers, but he was managing this eBay store and now eBay is probably about 50/50 With our website in terms of sales, So about 50 per cent comes from the website and 50 per cent come from eBay.

Online sales are about 20 per cent. Of our overall gross sales Buying it through the website is really easy now because it is set up so that it ’ s all Generated through a portal where they enter their credit card details or PayPal and it gets processed automatically The website, we revamped it and had a new One built about six months ago That ’ s a big part of it and then There is our eBay store.

They are the two points, the two e-commerce places where customers can actually buy things, Then, on top of that, a big one for Us is our Facebook Fan Page, then we ’ ve got Twitter and we also use YouTube. And we put out product reviews, we also put up Haworth TV episodes where customers can win prizes and things Like that, through YouTube, We have also got our own blog that we use. If we have a competition, we will Film, the YouTube article, the Haworth TV, and we will put it on Facebook.

We know that that gets the most hits. And everyone is on there and it is so easy so easy for them to reply and to comment, and things like that. So for us, Facebook is probably the biggest It. ’ s like the revolution of the internet. Right, Everyone is getting online. There is only a really small percentage: That don ’ t have a computer that don ’ t have the internet. So if I ’ m going to buy a fish tank, I ’ ll, just Google “ fish tanks, ” in my local area.

We make sure that in our local area, specifically that we are up there in the Google searches We have got to be, I think that most people, when they Are looking for a music store? Will just Google it? We have seen the new websites and there all content management systems like the CMS and it ’ s all quick and easy to use It. ’ s set out, like Microsoft word Most webpages out. There are only a year or a couple of years old.

If that We have got to make sure that We are at the cutting edge of that and make sure our website Is quick and easy to use it? ’ s quick and easy to update. It is easy for people to look at photos and to find prices and to search for Items and things like that, The main part was just that we had to Keep up with the times we have got to be at that kind of cutting edge, But the website we are mostly allocating one person three days a week to do that.

Just be wary of fraudulent credit cards and people out there doing the wrong thing as well, because we have been caught before where we have sent a guitar to somewhere in the world. Thinking that the credit card is fine and then we find out that it. ’ s a fake credit card and that we lose the guitar. We actually set up a world record. Day, a few years ago, where I did a world record and Broke a world record for the most guitars restrung in one hour, which was just a cool promo that we did, we thought it would be fun and we actually got a certificate and stuff, so that was really cool as well Other things that we are really proud Here, Are is just our staff and our team and how enthusiastic they are about music and basically helping us to spread the gift of music and helping people to play music.

So we have a fantastic team here that I am really proud of, and we Are very lucky to have [ Music Plays ]

Who is helping with your digital business footprint?


Business Tips Online Marketing Web Development

Free Website Creation: The Good, the Bad, and the Ugly

Free website creation is a great method for small business to expand their digital footprint. Before I get started. Please note, if there is a price tag on your time then this strategy is not free. It is free in the sense that you don’t have to use a credit card to utilize the concept in this post. As per the title of this blog post states. What is the good, the bad, and ugly when it comes to free website tools?

Drilling down free website creation

Free website creation

The Good

Out of all the tools I have played with. By far, the easiest tool to use is Google My Business. That’s right, Google has now dominated the world of free when it comes to business web pages. This tool not only gives you a free web page it gives you a free listing on their network. There is no need to know any coding. Just follow the steps and you should be good to go. Now, if you need Google My business help. There are a lot of companies out there that will help you out.

The Bad

There are only a couple bad things about these type of free services. The first is that you do not have a domain name (web address) that reads only your brand name. Typically, free resources show your brand name and their brand name. This is how they advertise their brand. However, if you are willing to put down some cash. You can purchase your own domain name from them. When you do make a purchase it is super easy to connect to the free site that you have built. The second point is that you are limited to how much functionality you can have on your site. This can make it difficult to really show what your brand is about.

The Ugly

The only ugly thing about free web pages is that you do not have much control on what the site looks likes. They are also full of advertisements, banners and other branding material that can and will distract your potential clients to do something else then buy into your message. However, some of the companies are better then others when it comes to advertisements. It is best to experiment so that you can see how they place advertisements on their platforms.

Here are the Top 5 resources for your business to help build your digital footprint and increase your search ranking.

Google My Business
Brave Net

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Business Tips Online Marketing Updates for Allshouse Designs

Increase the Online Presence for your Business

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