Why We Love Internet Radio For Business Advertising

women speaking to internet radio lovers

Does your business or agency take advantage of the amazing benefits of advertising on Internet radio? While everyone focuses on spending their marketing budgets on social media, online ads and digital marketing techniques like SEO, there are a few savvy business owners getting huge success from getting plays on the commercial breaks in Internet radio.

There is a vast array of benefits to expect from Internet radio advertising. Allshouse Designs has started to manage internet radio ad campaigns in recent years, and we absolutely love it. Here are some of the key reasons why …

 

The Benefits of Internet Radio

As discussed above, one of the most obvious benefits of advertising through online radio stations is that there is a high chance your competitors aren’t doing it. And given the overall market across the country – 143 million Americans listen to Internet radio regularly – your business is missing out if you don’t have a presence. But there is plenty more to get the juices flowing, too. Let’s take a closer look at some more benefits.

Targeted Reach

The beauty of online radio stations is that they all have loyal, core followings. The stations know exactly who they are talking to, and if there are similarities between their market and your target audience, it can be an incredibly precise way of getting your message out there to the right people. For example, if your product is trying to attract attention from the traditionally ‘difficult’ youth market, Internet radio ads can help. According to research, 77 percent of 12-24-year-olds listen to an online station on a monthly basis.

Local Markets

Geo-targeting isn’t just for SEO and paid search campaigns. With Internet radio, you can refine your ads to play in highly localized areas. There are thousands of local broadcast stations operating all over the world, and many of them are set up to serve very particular audiences. Again, if you want to spread the word about your product or service in your locale, Internet radio stations will give you that opportunity. Studies predict that almost 56 percent of the US population will listen to Internet radio by the end of this year. If you translate this to the local population of somewhere like Seattle, Washington – with a population of almost 4 million people over the age of 12 – then clever Internet radio ads spread wisely across the local network could reach up to 2 million people. That’s enormous reach, and if you can create a compelling and with a good hook – an earworm if you like – it can be incredibly successful.

Average CPM Cost

So, how much does all this reach cost? You might be surprised at the CPM on offer from Internet radio ads. Figures can vary, but on average the CPM for a digital audio campaign is less than a quarter of what you might pay for something like a display video ad, and significantly less than it costs to advertise on traditional radio. As a rough guide, StartUpBizHub suggests that you will pay $3.75 for 15 seconds of Internet radio time, $7.50 for 30 seconds, and $15 for a full minute. And you can pack in a surprising amount of information in that time, too.

Flexibility

There is a huge amount of flexibility involved in Internet radio ads, as well. As an advertiser, you can integrate your radio campaign with other forms of advertising. You might use a web banner, for example, to be displayed on the Internet radio station’s web page. It allows for greater engagement, too. The vast majority of people listening to Internet radio do so via their smartphones, computers, or tablets. And it’s not like they sit there staring at the station page – listeners will be actively doing other things online. Research suggests that Internet radio listeners are more likely to visit a social network page or website while streaming music or talk stations. And with a well-placed and timely ad, who’s to say this couldn’t be your business website?

words are you listening written on a chaulk board

Need some help?

If you want to embrace the huge amount of opportunities that are available with Internet radio advertising, please don’t hesitate to get in touch with us today. Allshouse Designs can help create and manage great campaigns for businesses of all kinds. We love the power and reach that you can get with Internet radio ads – and the compelling campaigns you can create. We would love to share what we have learned with you, so why not contact us or leave a comment below?

The Race Car at Evergreen Speedway

Wow! Have we been busy? As most of you already know, we have been working on getting our Race Car ready for the races, which start this coming weekend at Evergreen Speedway in Monroe, WA.

If you have seen any of the Racecar Series Videos, you know that we have been working on fixing massive vacuum leaks throughout the intake system. We also found that the engine’s head needs work, so the head was removed and now sits at our local machine shop to be cleaned up. In the meantime, we have sense replaced the rear differential with a limited slip differential. There was gearing issues in the old one that was ultimately hindering our lap time.

After having fixed the rear end, our track time has improved slightly but until we get the head work done, the intake and carburetor setup changed around. The track time won’t be where it should be.

The Race Car for Evergreen SpeedwayBefore the painting of the Race Car for Evergreen Speedway

We have done some cosmetic work. The car now has a face! We put the nose on the car and have made adjustments to fit the old hood as well.

There is still a lot of work to be done, however, we need to get the wheel lug pattern corrected so we can run 8” wheels for maximum grip around the track. The car also needs that all important paint job and decal placement.

Our driver, Jon Roberts AKA Fozzy, has been great to work with through the entire process and we are excited to see what will come of this race season. His knowledge is incredible, as you would expect from a 2 time NASCAR champion in the Mini Stock Division at Evergreen Speedway.

Episode 5 of the racecar was shot in 360 degrees to give you an interesting look into the car and the process of fixing our issues. Jon and Alec discuss some of the issues and what we are doing to fix them. It has been a fun process of filming and editing for this video and we hope you all enjoy it.

Our sponsors for the car are building. Big shout out to Spunks and Sound Advice! Look for their logos on the car along with Allshouse Designs.

Stay up to date on the racecar by visiting our YouTube channel! We will keep you all up to date and will be posting video of the races for the entire race season. Stay tuned for more and while you wait for our next post, head over to YouTube and kill some time with our great videos.

Increase the Online Presence for your Business

Increase your online presence

After a few years of research and experimenting. We have finally created a service that will increase your online presence for your business in 72 hours.

Our new service takes a four prong approach to increasing the awareness of your business. This is not a one shot type of service. The main prong is being able to manage directory listings on 48 different high domain authority websites. This will increase your online presence in 72 hours. Two of the prongs will monitor your keyword rankings and your reputation on social media and or review sites. These two prongs will help keep your digital marketing stragity in check and will determine your next moves for your marketing dollars. The fourth prong is review generation. A very necessary tool that will increase the ability to collect reviews and it creates a funnel for your client to review your business on serval high end review sites.

This is what the service in tells:

  • Listings / Submissions (48 Directories )
  • Duplicate Removal post confirming the duplicate listings
  • Review Generation: Review Requests + Funnel Happy Customers to Write Reviews
  • Review Monitoring: 18+ Review Sites
  • Social Media Activity Monitoring: Facebook, Google+ & FourSquare
  • Organic Rank Tracking with Keywords: Google (Maps + Search), Yahoo & Bing
  • Reporting & Notifications

Increase Your Presence

We continue to strive for an excellent customer service experience for our clients. We have been utilizing a few of these types of services for years though businesses that I will not name. They are really great for small business. However the companies that we worked with did not really communicate with us. That is why we have an option to send you weekly or monthly emails about what our service is doing for you. These tools are powerful and will guide your business on the right digital marketing path.

See how your business shows up on our 48 recommend business listings. Our scan tool is easy and you’ll have the results quickly.

Our YouTube Race Car Adventure Continues…

The Race Car Allshouse Designs

We have just released our latest YouTube Video. This will be our 24th video and we have come a long way. It is hilarious to look at our first video and compare it to video number 24. We have learned a whole lot and continue to research on what makes an entertaining video. We will continue to improve and try our best to bring value.

 The one concept that has been the same is our priorities for our YouTube channel.  Which what we found through research is the most important concept to follow. With that said, here are the list that we have put together.

  • Create awareness of our brand “Allshouse Designs”.
  • Execute our Inbound Marketing Stragity.
  •  Educate the public about our experience and our knowledge.
  • Communicate our values.
  • Advertise our services.

With these 5 priorities in play it helps us determine our next steps. As far as the quality of our videos. We really have a long way to go, but when we get there it is going to be very rewarding. The really cool thing is that we have everything documented. It is fun to think that everyone can look at our channel and start to see our progress. That is what we look at to see what we need to learn and what to tweak. We really thank our current audience and hope that they continue to support us through our journey.

Here is a little glimpse into our latest video. Now we did film around 5 videos at the same time. We experienced horrible lighting and sound issues. We fixed the audio that alone is a great fix. Nothing like having an echo in your videos. We purchased high quality microphones. If you want to know which ones we are using for our latest video you can ask us by commenting below. Now on to the lighting.  After filming in front of a green screen for majority of our videos. We decided to can the entire green screen concept. We just felt that we just could not get the lighting right. In video number 24, episode 3 of the Race Car series. We are using natural light with studio lights. To film it we used two different cameras at two different angles. When you watch the video. The crisper picture with everything in focus is filmed with the Samsung cell phone camera and the warmer picture with the background slightly out of focus is the DSLR camera. In nut shell we are trying to find what we like better.

The last mention is what we have show cased in the video. Matt talks about the feel of the video with out the green screen, a little blurb about our new service and of course the progress of the race car. I hope you enjoy and like what Matt says, “let us know what you think?”

New! Business Directory Listing Service

Here at Allshouse Designs, we are always looking for new, user-friendly ways to help our fellow business owners and potential clients.

We are excited to announce that we have partnered up with 40 plus high domain authority business directory sites. What does this mean for you? Well, you have an opportunity to have your business listed on them. To get started with this opportunity.  We have put together a scan tool. The scan tool will take your business information that you enter in and compare it to the business listings in the directories. Once it is done it will give you a nice report.

The scan tool for directory listings
Report from the Scan Tool

This tool is absolutely free to try and as you can see. It can give you an idea on how your brand is listed. The tool is also extremely easy to use and takes only a few minutes. After the scan is complete, you will receive a report just like the one above. With this information in front of you, it can help you make some decisions as to ways to fix this or… you could hit the CONTINUE TO FIX button at the bottom of the screen and let Allshouse Designs fix these issues for you.

This is where our service kicks in. The service is an annual subscription and creates the ability to fix, add and update information about your business on every directory at the same time. You can even add content, videos, and social media links on most of the directories. With this service we will send you reports about your listings on a monthly basis. Over all this service makes your business look more consistent and that is good for search engines.
We are in the middle of adding a couple other great tools to the service that will benefit your business. If you sign up today, there will be no additional charges to take advantage of the new tools. So what are you waiting for, run the scan tool today and see what pops up. You have nothing to lose and everything to gain.

Run the scan tool now

Allshouse Designs EP8 | Sales Funnel Concept

A 3 stage sales funnel

Here at Allshouse Designs, we pride ourselves in providing the best possible information to everyone. Whether that be with your small business, website, or social media profiles. We enjoy providing this information to you and will continue to do so.

Over the years, there has been many lessons learned while experimenting with our own company and we want to be sure you can avoid some of those headaches by following our blog and our YouTube channel. One important piece of valuable information we would like to provide you with is an explanation of the sales funnel concept.

A sales funnel is a marketing strategy designed to lead a consumer through a process that ultimately ends with them becoming your customer. There are three main categories within the sales funnel; at the top, you have your leads, then prospects, then you finish with your customers. When you see this in diagram form, it looks like a funnel – hence the name “Sales Funnel”.

A sales funnel always starts with the same step, Generating Leads. One of the easiest and most common ways of generating leads is with a landing page. A landing page is the first page most people will see when they visit your site via a link. The purpose of this page is to educate potential leads about a problem that your business can solve. Often, at the bottom of the page they have forms on them or boxes where people can put in their contact details to hear more about a solution to their problem. This provides you with a means to contact them and follow up on your leads.
Now, I could go into explaining the next steps to a sales funnel, but, why not have Alec Allshouse tell you himself. Click on the video link on this page to hear everything you need to know about a sales funnel and how to apply it to your business strategy.


 
Have comments or experiences of your own on this subject? Let us know in the comments below. We would love to hear from you and talk with you about them.
Until next time, have a great week!

Excellent Customer Service is Key to Your Success!

websites with great customer service

Allshouse Designs’ founder has over twenty years of customer service experience. Over the twenty years he has found that we all need to be kind and respectful to meet the needs of a customer. It is Allshouse Designs’ value to bring their clients the best service they can. We really enjoy working with businesses that have the same value. That is why we compiled three main points of what you should practice to have a successful and respectful connection with your customer.

A positive connection with your customer is the key to your success. Don’t get me wrong, the way you recover a failed customer service is important too. However, if you follow our values of customer service. You will have an easier time recovering from mistakeswith your customer. Remember, we are all human and really, all we want is to be given an ear and to be respected. You can read more about our three points of excellent customer service or you can watch episode 7 of our Tools and Tips series below.

Please post your experience on how you handled a failed service in the comments below. Your story could help someone. Do your values line up with ours? we would love to hear from you.

Till next time, thank you and have a wonderful week!

Boost Your Social Media Presence!

Social Media Signals

According to our research we have found that around 87% of small businesses in the USA use social media to market and advertise their business. It is no secret that search engines use social media signals to help determine your website ranking. That is why Allshouse Designs offers a social media boost service with in our website management package number 2. However, we have found that businesses have a favorite website management company or they just have it done in house. So we have developed a social media service that brings internet users to social media business profiles. These users will like, love and interact with social media posts, images and tweets. We will also recommend when and what to post on business profiles.

Social Signal Boost Service –

We are offering a great deal for 2018. Contact us today to request a quote for a six month subscription to the service. The service works on the following social media platforms:

Twitter

Facebook

Instagram

Pinterest

Google +

If you want to see an example, we have been testing the service on our own Facebook page for about 2 months.

Racecar Episode 2 is here!

Matt McPherson driving the race car

The start of the race season is coming closer and we are continuing to work with Jon to have the racecar ready. In Episode 2 of “The Racecar”, Allshouse Designs head over to Jon’s place to remove the decals off of the car.

We are looking for co-sponsors! If your business is interested in being a part of the Racecar videos. Please contacts us for more details.

10% off Website Management Services for 2018

Change your website managment service

Happy New Year!

Yes it is 2018 and Allshouse Designs is offering a discount for their website management services. That’s right, for the month of January  you will be awarded a 10% discount for the first month when you sign up for a 6 month agreement. Package details can be found on the website management service page. The services cover all types of websites and there are No Set Up Fees! That’s right! No set up fees!

Start the process by filling out the form to request a call back from Allshouse Designs. No obligations when requesting a call back.

The call back discussion will last up to 45 minutes. Allshouse Designs collects important data about you and your business. The information collected will help determine if Allshouse Designs is a good fit for your business.

Here are a few reviews about Allshouse Designs.

By far one of the best companies in the business..  – Jimmi Antuan Dunwoody

Excellent Service…I am satisfied with their design. – Nguyen Tuyen

Alec and Matt have made for a very professional, positive and trustworthy team of designers to work with. They have educated me every time we talk and make each experience fun and enjoyable one! They have never been short of ideas and are always excited to talk to me about the latest and greatest ways they are marketing me and my business. I can’t wait to see what 2018 brings! Thank you Allshouse Designs!!! – Jon Roberts