Tag Archives: businesstips

Social Media images and texts

The Four Benefits of Building a Facebook Business Profile

Facebook is the most populated social media platform to date. As its popularity grows and grows, it becomes an even more important tool for businesses. Bearing that in mind, here are the main benefits of Facebook for business:

Incredible Exposure

Perhaps the biggest benefit of a Facebook business profile is that your company now gets more exposure. Remember, Facebook is highly populated, with around one billion users on there, and millions of people using it every day. This means there’s the potential to expose your business to millions of people that haven’t heard of it before. As a result, you can expand your customer base by attracting new people to your company. It’s by far and away the easiest and most effective way of increasing brand exposure.

Find Your Target Audience

Not only does a Facebook business profile help you increase exposure and find new customers, but it also lets you find your target audience. Let’s be frank, the chances of every Facebook user finding your profile and following it are very slim. Instead, everyone that’s interested in your profile will be from your target audience. Why else would someone click on your business profile? The audience you attract will be the exact audience you want to attract. This is key for business, as it makes converting them into customers a whole lot easier.

Reduce Marketing Costs

The beauty of Facebook is that you can use it to market your business for free. Sure, there are ways you can pay for Facebook Ads, but a lot of your marketing efforts can be done without spending a penny. It’s totally free to signup and create a Facebook business profile. It’s free to post content and get people interested in your profile on this platform too. For small businesses with tiny marketing budgets, it’s such a cost-effective way of getting your company seen by as many people as possible.

Drive Traffic To Your Website

Every business should know that a website is the centerpiece of all their digital marketing efforts. Everything you do should be geared to getting people to visit your site. With a Facebook business profile, you have a platform to drive unprecedented levels of web traffic to your business website. It’s simply one of the best methods for increasing those numbers and improve your website statistics. Clever business owners will post links to their website or links to blog posts on their site that people can read via Facebook. Did you know that recent studies showed internet users are now finding websites via Facebook more than via search engines? This proves how effective it can be for increasing web traffic, which is great for your business.

There you have it, four benefits of a Facebook business profile. If your company is looking for a cheap and effective marketing method, then Facebook is a splendid idea. You won’t find another social media platform with as much reach as this one has. Give your business a far better online presence by creating a Facebook business profile today.

As always Allshouse Designs is here to help your business with a strong online Presence. Request a call back today!

Research, Research, Research your Market!

49145516 - close up of business person investigating infographs with magnifier

I can’t say it enough. Do your research! Starting a business is not easy. Don’t go in blind. The digital age continues to create information on all of us. There is no excuse!  It would be straight up stupid not to figure out your target market, right?

There has been one time in my life where I watched a business rise and fall. It was two years of complete failure. A simple internet search would of told the owner of the business what to do. Instead, he did not do his research. He basically had to lay off the employees that he trained at his expense. The only good outcome was that the employees that he trained went off and worked for other businesses and made hundreds of thousands of dollars for those businesses. It was a harsh reality, but this happens all the time. Do your research and don’t watch your business slip away.

If that is not a good enough reason for you to do your research . Check out some more reasons why market research is important in the Tips and Update section at allshousedesigns.com.