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Online Marketing

Jaron Lanier On Why You Should Delete Your Social Media | The View

Please welcome author of ten arguments for deleting your social media accounts right now. Jaron Lanier the book lays out 10 really great ideas of how we can take care of ourselves, but you say that the media companies have one goal in mind and that’s to change our behavior.

What does that mean? Yeah? Ok, so you know how these services are free. You log on to Facebook, it’s free, so the reason it’s free is that there’s, like somebody else off to the side who’s paying. But it’s not like when a TV ad, it’s a different kind of ad they’re, paying to modify your behavior because you’re being constantly readed and you’re, and then what you see the ads you see, the feed you get is constantly adjusted right.

Using techniques that have been established by scientific research for over a century to get you addicted and then to get you to change a little bit right – and you know the problem with that – is that addiction has consequences. It makes people cranky, it makes them irritable and when we talk about bullying, it’s a side effect of this process. You know so until the companies can change their business model to something else.

This is going to keep on happening, and that doesn’t mean the good stuff. On social media isn’t real, it is but there’s this other machine behind the scenes that is really doing a lot of damage, Wow yeah yeah. Well, we talked earlier in hot topics about online bullying. Why is it that more hasn’t been done to control or to get rid of some of this behavior online yeah? You know it’s a funny thing, so I’m a Silicon Valley guy, I do companies, I love Silicon Valley and all my friends there, don’t let their kids use the products that we yeah and you know as a father, I’m trying to cut a middle ground cuz.

I don’t, I don’t want to create a rebellious kid. I want them to find their own lessons, but you know it really comes down to this stupid business model. You know like as long as anytime. Two people connect. The only way we make money is, if there’s a third person off to the side, sometimes like a weird intelligence warfare unit reporting to mr. Putin, but whoever it is. There’S always somebody out there.

There’S always somebody out there trying to get into the middle of your business and it makes you a little nervous. It makes you a little sad. It makes you anxious. It makes you insecure, but that’s part of the game see every addict. Has that problem. Every single addict goes to that cycle, whether it’s an drug or gambling. That’S always part of the deal yeah. So what do we do? Yeah? Well, okay, here’s what I’m asking people to do.

I know a lot of people feel like they couldn’t possibly quit, and I know a lot of people are addicted and I know there’s no place to go and all your friends are there and your family photos and all that I realize I’m in a way asking For something hopeless and yet all it takes – is a small minority of the country to get off this thing just to get some perspective to open up the conversation. Look, we have a president who’s addicted.

I don’t know if any of you knew him in the old days. I knew him before he had. He didn’t used to be quite as insecure, quite as cranky, quite as quite looking for a fight all the time. That’S his addiction talking all right, and so the thing is: what’s he addicted to power, he’s a social leader and a lot of other things? Well, he always is addicted to power. Power isn’t the same kind of thing, because power isn’t playing a deliberate game with you see social behind-the-scenes that companies like Twitter and Facebook there’s actually computer programs playing a game with you, [ Laughter, ] I’d, say he’s more addicted to lying than he used to be.

I think he’s always been a bit of us. He’S always had a bit of that thing about him, but I you know honestly like this is this is his addiction talking, and this is going to keep on happening until we can see, and you know, the other thing I want to say is young people. They have to the greatest gift that you can have for yourself is self-knowledge and until you can at least experience life outside of the manipulation machine, you can’t know yourself as well, so at least while you’re young take six months off this stuff, and then you can Decide, I don’t know you, I don’t know what’s best for you, but you have six months is a very long time and I, I think everything they’re saying is 100 % valid.

But what what do you say to someone like me? I mean I met my husband on Twitter, our so there are the good things are totally real. Nobody would deny that and see. This is what so, it’s like a sandwich of good and bad, but the thing is, we don’t need the bad stuff. So yeah, I’m asking you it’s a huge investment six months to learn about yourself. I know it’s a lot. You know I all I can say is, I think if you do it, you’ll really find it.

You know thanks, but but there are some bad things and they happened in the last election with Facebook and Twitter and the interference from Russia yeah. You know how do we doing squat to prevent it from happening? You know – and you know why it’s because, as long as the whole system is run on this like manipulation in secret, it’s like rolling out a red carpet to all the worst people in the world.

You know and honestly, a lot of it a lot of the folks that the companies are good people they’re, my friends and they’re, doing their best to pick. You know, do little tiny changes like they got it rid of the fake people, but they can. You have to come back is that yeah yeah thanks Jerry linear members of the audience honey y’all are getting the boy. Thank you.

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Online Marketing Social Media

Robots in Social Media, Why Is It Such A Problem????

Robots in social media?!? Social media is the general public construct of the digital world. Every person that engages on a social media platform wishes to see what the latest news, celebs, their good friends, as well as influencers are up too. Most wish to be a star on their platform of choice, as well as the only method to achieve information that just applies to their world. Yet, just like anything, there is one huge concern that maintains developing, robots. Although Twitter, Instagram, and also Facebook all have actually attempted to get this issue controlled, it’s a continuous concern that remains to this day, and it could be affecting you and your business.

Robots in social media do cost you money

If you have ever before reviewed records about Instagram and parent company Facebook’s advertisement profits, you’ll know that there are billions of dollars involved. With such a successful business, financiers need to make sure that their money is well spent. After their development, social media sites systems saw a surge in fake accounts. These accounts are referred to as “bots” short for robots. They come from a person, yet they are being ran by software. The software program is usually programmed to manage the social media accounts to gain access to social network’s markets. When the robot has actually gained access to the users chosen market. The owner of the bot can start interacting with the market. Generally to market products or feed information to persuade the market to certainly start purchasing product or believing an idea like “Someone is not a con-man”. The software program is usually worked on a cloud web server with proxy web addresses or simply any computer system linked to the net. Making it very difficult for Facebook to figure out where the Robot is working from. They are valuable in quantity rather than the quality of material they upload. According to Facebook’s Principal Operating Policy, over 1 million profiles are being blocked every day. Yes, there are a ton of Robots working away to make humans do things. Typically interacting to enlighten individuals on a topic to persuade them from one choice to another. Facebook advertisements are regulated by advertisement robots.

How to spot a Robot

Frequently robot accounts have no or one message as well as a link in the bio directing them to an outside site or another account. Their primary use is to follow and like your content. These accounts aid to get genuine users to click over to their account or to an exterior website. They are a bit spammy and also social networks’s second-worst problem only behind a security information violation. For individuals, they are just annoyances, but also for advertisers, they create a negative Return On Investment.
Although the social networks titans have actually fought on these accounts, there hasn’t been an obvious decrease in the number of bots. It is easy for a user to take a look at an account as well as determine signs that it is a robot account.

    They robots if:

  • 1. There isn’t an account picture
  • 2. User names are a mix of numbers as well as letter that do not form words
  • 3. There are hardly any type of photos

Why do you care

You could be asking yourself, “So why do I care?” Well, if you’ve ever purchased an ad campaign on any kind of social media network, your money has actually been tied up in it so it could be worth checking into. You might have paid for an interaction that has come from robots as opposed to genuine people. Financing for this type of involvement is an issues because when you spend for advertising and marketing, you wish to obtain the most out of your investment. It really does such up your cash when you are showing quality pictures, video clips and web content to a bunch of robots

The issue is that many marketers are paying to get exposure to real individuals that are potential customers. They are, nevertheless, getting fooled when those clicks are originating from a robot that will certainly never be able to acquire their services or product. It’s a massive scam. It is hard to identify from the actual point due to the fact that it’s mixed in with legitimate accounts.

What about Influencers

If you are partnering with an influencer. Ensure that they have genuine accounts in their follower’s list. If you scroll through the followers or fans of an account and also you see any one of the indicators discussed above, be concerned. Their following is made up of phony accounts, not real people. An additional way to assess the credibility of their target market is to have a look at their interaction price by comparing their number of fans to the number of likes as well as remarks they obtain. If a lot of their comments originate from bots, they will certainly be common introductions like, “Good post” and also “Trendy feed” complied with by emojis. They normally don’t reference specifics and also in some cases lead you to one more page or direct you to a web link. A typical involvement price should be around 3%, and a superb price typically hovers around the 6% mark. Although these numbers seem low, they are regular on social networks.

When joining influencers, make sure to take a good look at their profile. I would even go to Google and complete a few searches to see how real they are. Don’t be mislead by a huge number of followers. Look for the indicators of robot activity. Allshouse Designs has been experimenting with robots and have discovered a lot of shady activity. Yes we have used robots for marketing and don’t be naive you most likely in counter a robot every time you surf your news feed.

The Response:
The innovation is below. It’s called Retinal Scan. In a few more years all mobile phone will certainly have the capability to scan the human retina. With this technology Facebook and all various other social media sites platforms will certainly need an one-of-a-kind retina scan for each and every social media account.

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Social Media

Facebook’s Social Media Ad Specifications

Facebook ads are a fantastic way to get your products and services out there on the largest social media platform in the world. With an audience of 2.23 billion active users, there’s a lot of potential in social media advertising and you’d be foolish not to use the platform to your advantage.

However, most people don’t understand Facebook ads or the specifications that you need to follow to have your ads placed on the site. So, to help you out, we’re going to talk about Facebook ads, their advantages and also list four specifications that you need to follow in order to have a successful marketing campaign on the site.

Social Media Signals

Facebook Social Feed Ad Specifications

To comply with Facebook’s standards, they’ve released a list of design specifications that need to be followed if your advertisement is going to be eligible for the site.

Media Recommendations

  • File type JPG or PNG
  • Image ratio at 9:16 or 16:9
  • Resolution be as high as possible
  • Images that consist of 20% text or more may be less successful
  • Text is limited to 125 characters

The JPG and PNG file types are the most popular when it comes to Facebook advertisements. They’re the most common image file types on the internet, but PNG can offer a slightly better quality with less quality loss from compression.

The image ratio is important so that your advertisement does not seem stretched when place on Facebook’s website. 16:9 and 9:16 resolutions are the most common, as 16:9 is also the standard screen ratio for most websites and phones.

It’s also important to have a high resolution so that the image quality is good. We recommend at least as 1280 x 720 pixel ratio for most advertisements, or 720 x 1280 if you’re aiming for a 9:16 ratio. Facebook requires at least 600 x 600, but these will appear stretched in certain places, hence their recommendation for having an image ratio of 16:9 or 9:16.

Images that have too much text are also frowned upon. This is because advertisements should be quick and snappy so that anyone browsing will catch them, see the message and then hopefully be hooked. If there is too much text, then the message of your advertisement is lost.

Facebook Marketplace Ad Specifications

Marketplace ads are a fantastic way to show off certain products or services that you offer.

Media Recommendations

    • File type JPG or PNG
    • Image ratio at 9:16 or 16:9
    • Resolution be as high as possible
    • Images that consist of 20% text or more may be less successful
    • Text is limited to 125 characters

Much like Facebook feed ads, the recommendations are virtually the same for marketplace ads. However, it’s good to keep in mind that when there are links involved, the images should be cropped and have a recommended resolution of at least 1,200 x 628. The minimum resolution requirements are, again, 600 x 600, but a higher resolution image will result in a better user experience.

Facebook Video Feed Specifications

They say that pictures can tell a thousand words. If that’s true, then videos are the king of advertising if they can show around 30 pictures a second.

Media Recommendations

  • Video ratio of 9:16 or 16:9
  • H.264 compression
  • Fixed frame rate
  • AAC audio compression at 128+ kbps
  • Resolution as high as possible
  • Maximum video size of 4 GB
  • Minimum video length of 1 second
  • Maximum video length of 240 minutes
  • Video captions recommended
  • Sound recommended
  • Thumbnails with minimum text
  • Vertical videos can be masked to 2:3

Video advertisements are much more technical due to the recommendations that you should meet. However, they’re fantastic for engagement and converting leads, especially if you have a talented video director working for you.

The H.264 compression and fixed frame rate options are available in most modern video editing software. Although Facebook does support long videos (up to 240 minutes!) you’d be hard-pressed to balance the quality and fit it under 4 GB. In addition, most people won’t want to watch an advert that’s 4 hours long, so try and keep it short if possible.

Most mobile users will have their phone muted or headphones plugged in but in their pocket, so there’s a good chance that they won’t have sound available. As a result, you want the message to be clear and simple to understand, even without text.

Facebook Carousel Ad Specifications

Carousel ads are fantastic at combining picture and video advertisements into a single ad.

Media Recommendations

  • Minimum of 2 cards
  • Maximum of 10 cards
  • File type JPG or PNG
  • Video maximum size 4 GB
  • Resolution at least 1080 x 1080

Carousel ads should follow the recommended design specifications of the previous advertisement types. Ensure that you stick with a consistent aspect ratio throughout all your propose carousel ads to make it seamless and neat.

This is just the tip of the ice berg. Facebook ads guide has more information for you ponder. Now Allshouse Designs will create and manage your Facebook ads and more. It is easy to get a hold of Allshouse Designs, Just go to the contact us page.  If you wish to take full advantage of what Facebook has created. It is smart to look over what social signals are and how they boost your rankings in all major search engines and bring more awareness to your brand.

Categories
Business Tips Online Marketing

The Four Benefits of Building a Facebook Business Profile

Facebook is the most populated social media platform to date. As its popularity grows and grows, it becomes an even more important tool for businesses. Bearing that in mind, here are the main benefits of Facebook for business:

Incredible Exposure

Perhaps the biggest benefit of a Facebook business profile is that your company now gets more exposure. Remember, Facebook is highly populated, with around one billion users on there, and millions of people using it every day. This means there’s the potential to expose your business to millions of people that haven’t heard of it before. As a result, you can expand your customer base by attracting new people to your company. It’s by far and away the easiest and most effective way of increasing brand exposure.

Find Your Target Audience

Not only does a Facebook business profile help you increase exposure and find new customers, but it also lets you find your target audience. Let’s be frank, the chances of every Facebook user finding your profile and following it are very slim. Instead, everyone that’s interested in your profile will be from your target audience. Why else would someone click on your business profile? The audience you attract will be the exact audience you want to attract. This is key for business, as it makes converting them into customers a whole lot easier.

Reduce Marketing Costs

The beauty of Facebook is that you can use it to market your business for free. Sure, there are ways you can pay for Facebook Ads, but a lot of your marketing efforts can be done without spending a penny. It’s totally free to signup and create a Facebook business profile. It’s free to post content and get people interested in your profile on this platform too. For small businesses with tiny marketing budgets, it’s such a cost-effective way of getting your company seen by as many people as possible.

Drive Traffic To Your Website

Every business should know that a website is the centerpiece of all their digital marketing efforts. Everything you do should be geared to getting people to visit your site. With a Facebook business profile, you have a platform to drive unprecedented levels of web traffic to your business website. It’s simply one of the best methods for increasing those numbers and improve your website statistics. Clever business owners will post links to their website or links to blog posts on their site that people can read via Facebook. Did you know that recent studies showed internet users are now finding websites via Facebook more than via search engines? This proves how effective it can be for increasing web traffic, which is great for your business.

There you have it, four benefits of a Facebook business profile. If your company is looking for a cheap and effective marketing method, then Facebook is a splendid idea. You won’t find another social media platform with as much reach as this one has. Give your business a far better online presence by creating a Facebook business profile today.

As always Allshouse Designs is here to help your business with a strong online Presence. Request a call back today!