Today, I’r with Michael T, Johnson chief creative here at slam and we have a Pretty fun topic today we’re talking about YouTube, yeah and I think the fun Thing about YouTube is every time you get a camera out.
If there’s a kid Anywhere around they’re going to ask: is this going on YouTube? So that’s that’s been. My experience is not only that, but everybody wants to be A YouTube star right, it’s true, I you know they. We already know that YouTube. Is the number two most visited site just right behind Google? You know it’s the Second, behind Google again most visited search engine, but if anyone’s like well You know YouTube’s not necessarily relevant for my business.
Maybe it is Maybe it isn’t, but if you have kids, you know that they’re reading YouTube and So YouTube is going to be around for a long time. Yeah it’s it’s definitely not going. Anywhere and even like some of the big players in the social space, like Facebook Instagram, which is Facebook they’re, always still trying to catch up. To what YouTube’s doing on article as far as getting a user and keeping them for a Long time but uh but like you’re, saying the business case, if you’re a brand or a Business I mean you’re not going to be a YouTube star for the most part, unless You know you’re, you were some really really hard.
Have a great natural Charisma and you put a lot of money into it – right, Yeah, right but uh, but what you Can leverage is kind of like the SEO benefits being discoverable and kind of Boosting up your brand in some certain ways, so you know, I think, the way that Most businesses use YouTube is just as a place to host their articles, but with a Couple tweaks: you can take that hosting to make it work for you better with, like Some search engine stuff and things like that yeah, you know I find myself more Often than not, if it’s something that I, if it’s something that I’m trying to Figure out, you know I’d rather read a article than read yeah, that’s just the way.
My brain works, and so even if I don’t go to youtube To make that search, which sometimes I don’t I do it in Google, but that I just Clicked articles, yeah and so with Michael’s talking about Being discoverable, that’s what we’re talking about like creating article Content that people can discover what they’re searching for a solution to Whatever problem they’re, having that your brand can address yeah and I think The other huge benefit of YouTube like apart from that discoverability as There’s a whole ad platform behind YouTube that, like you said, like my kids, Are addicted to YouTube, they will binge read and binge read and binge read.
And that’s, usually the behavior people on YouTube is they’re not there to just Scroll through, like Facebook they’re there to read a lot of content and That’s an opportunity to serve some ads that are incredibly relevant to that Person, you know, because there’s so many people of all ages on YouTube, just Consuming and kind of just binging on content, it’s important as a brand to be There, like in pre-roll, you know, and so we know the average attention span – is 7 To 8 seconds right, yeah and so YouTube geniusly Right they they they did something pretty amazing.
They introduced Six-Second pre-roll ads, so it kind of fits right within that attention span. You know universe, and so what those ads allow you to do is when the person’s Getting ready, you know to read whatever it is: they’re getting ready to read. Like you can just hit them really quickly with something that’s super Exciting super engaging it’s six seconds just long enough to get some awareness.
And over time like, if you’re advertising, these six second articles to your your Ideal target market then they’re going to see these six second ads over and over And over again, and what’s going to happen, is that brand awareness is just going to Increase and so that’s a great way that we’ve seen to like introduce new Products new brands to kind of reinforce some of this brand recognition. You know With your target audience yeah and it works really well and especially works.
Really well because this is how I hear about the lol surprise, that toys for my Daughter, because every every uh every article she reades every few articles she Gets a she gets an advertisement for some new toy, so in a day and age when People don’t read commercials or really read a lot. Tv, this is like a great way to get awareness for your product. I don’t know How my kids find the toys they do, but apparently it’s just on YouTube.
This is True so the next thing to talk about with YouTube is you know, early on Besides the ads, we talked about this idea of creating good content that helps You get discovered and there’s been a big change to the YouTube YouTube. Algorithm and in the last year, so I mean this may not be super familiar to a lot. To a lot of people, but we put out fairly regular content on YouTube and for a While what YouTube was favoring was daily uploads and if, if you’re uploading, Content consistently daily, then like there was a greater chance of you being Seen but they’ve kind of flipped that so we’ve seen a change on the algorithm Where what YouTube favors is kind of this longtail keyword, so when you think About longtail keywords: this is what you’re, putting in a Google search when You’re trying to find something not only that but they’re favoring, older catalogs Of content, so if you can consistently put out things that have to do with your Brand that people are searching for you’re going to get found and it’s going to Not just help you on YouTube, but like help you on your website as well, yeah And you know if, if you want to dig into the SEO reasons, why they’re doing that It’s probably because, like people figured out how to gain the system, Yeah and post stuff really quickly like new blogs, yeah and it’s spammy stuff, Right and so now, favoring my assumption.
It’s favoring, the older catalogs, the Ones that haven’t been banned from YouTube, there’s kind of this built-in Credibility and yeah – and you know so that’s what Google or YouTube once so You know we’re not really going to dig into the SEO like do’s and don’ts for YouTube. Or just in general, we’re probably to do SEO in a different show yeah, but this Longtail idea is just in a nutshell: you know if you’re trying to rank in your Youtube search results for like red widgets everyone and their brother is Probably trying to rank for that too, so it’s really very difficult.
That’s what’s! Called like a short it’s a short word, so it’s a short phrase: a longtail keyword, Is something that red ridge widgets that I can use in my Buick? You know that’s a Longer phrase it’s probably not searched very often, but if that’s something that Your brand then optimize for that phrase, yeah and You’ll, be you know in the top five yeah, not only that, but you’ll be more Relevant to the viewer, that’s searching for that which is really important.
Because one of the things that we’ve seen in the back into YouTube this year, Is that if you’re not super familiar with YouTube back in, they used to just Show you like how many views your article got, which is good information, but what They change this here. Is they show you how many impressions your article got and How many people clicked on that article? So if you do what you’re talking about not Red widgets, but whatever it was red widgets for Buick and and that’s Incredibly relevant to that person, that’s searching that then that article is Going to get a higher percentage of click-through on the topic and when it Gets a higher percentage of click-through, it’s shown to more people.
So it just kind of compounds on itself. You, you use this information to to give Things that are more relevant to the person searching and that always works Good for you in the long run, but if the article is relevant to what they clicked. On and they read it, which that’s, how YouTube is going to determine whether it’s Relevant or not, then it’s going to get shown to more and more people, so yeah Yeah, it’s simple, so I think the other interesting thing about this is so we’re.
Talking about creating like longtail keywords and creating relevant content, But the one thing that you have to do is make sure you get the attention of People and that they actually click on it to begin with, so you could make some Great content, but if nobody is able to find it or nobody sees it, it doesn’t do Any good for you so so there’s two very important things. One of those is making A clickable title for your article, so we talked about this like keywords, but if You get really spammy with a ton of keywords.
You got to remember a human Being is going to look at that title, not a computer yeah! That’s a good point. Because when a lot of people think about optimizing to show up higher and their Search results like on a YouTube they’re thinking about like how many keywords: Kind of stuff into the title and think about just the way that you’ve engaged With YouTube you’re not going to click on a title; That has a million keywords in it: you’re going to kick click on a title that answers The question that you’re asking and does so in a way that prove That it’s relevant, it’s authentic, a human has written it.
So don’t try to Keyword stuff, it’s not worth it yeah so and then the other part of getting People to click on your article is the thumbnail, and this is like arguably, the Most important part to get someone to want to click on your article so like if You’re looking, if I’m doing a search on Google, I’m probably looking on the words Like what the title is, but if I’m on YouTube that that thumbnail is what’s Going to entice me to click, I came across some really interesting information.
About like how the machine learning and AI and everything behind Google and Youtube’s algorithm on those on those thumbnails is and honestly it’s kind of Creepy and it’s weird, but it’s also fascinating so so Google has this thing: Called cloud vision – and this is like this – is the machine learning AI behind Like photos in Google, so if you have a let’s say I have a picture of a person. In a photo – and let’s assume this photo has no words on it at all.
Like I didn’t Put the title: it’s just a picture of a person, maybe they’re doing something or Holding something so what cloud vision does? Is it takes that article? It analyzes The emotion of the person’s face, so it knows the emotion for one it creates a Tag list for what’s happening in that photo, so we talked about keywords and Like longtail keywords, it creates its own list of keywords and tags based on What’s in that photo, it finds the person it pulls their identity from online and It finds all the websites where that person is or all the websites that are Associated with that, so it also creates all these matches for, where related Contents found on the web and for one that just tells you how important those Thumbnails are but also to me it’s just like kind of geeky, fascinating yeah.
You Know like as you’re going through all the things that it does it. You know they Say and the reason why I say they say is because there is no list of what Google Or YouTube actually does anywhere right like this is all just based on Experience and based on like people running tests over and over and over Again to see what works and what doesn’t like you search, and so we look at these Findings and then we’re able to determine you know what some of the best Practices that we should be doing, and so when you talk about like how they Analyze the photo to determine who it is, and then they go out to the web and find Out, where else that person is then it? I immediately am thinking about social Yeah, because we know, especially on the Google side, that social plays a major Role in SEO value, and so the more interaction, the more engagement you have.
On your social pages, it’s going to tie back to your website and boost your website. And so that’s how they’re doing it like they’re, drawing these connections and so If you’re an influencer and you’ve never been on it YouTube before, but you’re You’re known everywhere, I bet you’re going to get a bigger bump. Yeah just Because of the sheer volume of stuff that you have out there yeah, so that’s Pretty cool yeah: it is it’s pretty crazy how everything is connected.
Well, this Has just been an amazing topic that you know we wanted to just scratch: the Surface but I think we actually did a little bit of a deep dive into some of Just like YouTube and search engine optimization for article yeah, but you know Really just scratch the surface yeah. It is a big topic. I mean this could be like Five or six more episodes – and we still would have just scratched the surface so So maybe we’ll pick this up again another time, but for now thank you for Tuning in, if you have questions about YouTube or search engine, optimization For article then leave us a question in the comment.
Let us know what you’re Thinking and Michael we’ll get back to you with an answer right there in the Comments, so thanks again for tuning in and we’ll see you next week, thanks for Reading, if you like what you just readed subscribe, then hit that Bell. You’ll be the first to be notified when new content goes live. After that you can Read more articles from slamming see we pick something we think you’ll love,
What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.
Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.
I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.
When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.
I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.
So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.
Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.
Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.
What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.
That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.
That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.
Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.
Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.
Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.
This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off
What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.
Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.
I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.
When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.
I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.
So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.
Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.
Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.
What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.
That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.
That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.
Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.
Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.
Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.
This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off
I posted this and that so this is the story always start off with like backup right. You should plan it out for the week. If not for the whole month – and I know people that actually do it 365 days a year – they like the backup. So that’s like what some of the social media companies will tell you to do or they’ll do it for you.
So this is the bottom line. There is some holiday every single day, there’s some holiday like national dog day or the other day was national underwear day. So I posted about underwear. It got some attention. That’s the whole idea about this right, you’re trying to engage, get some attention. It doesn’t have to be bad attention. You want a good attention, but it’s okay to be humorous right. If that’s, okay with your business, if you feel okay with it remember this is all about you, so it has to be.
You know how what you feel comfortable with alright. What about your story? You know, if you don’t mind being too personal, you can definitely tell that your story. Why are you doing this? Why what got you into doing what you’re doing? Why are you offering this product and services right? The story behind it is always good. You don’t necessarily want to be showing product after product people aren’t interested in that, but definitely the results, the products and services that you’re doing or giving really good results.
Maybe you want to show some before and afters. Maybe you want to show some testimonials? What are your customers doing? You know, how are they? Are they happy with the products and services? That’s always a great post right, so you have to do, is just take a screenshot of that and we’ll ah there’s your post with like a little. You know, thank you Jim, for you know, responding nicely or giving me a testimonial.
However, you want to do it. Last ways to do this right so always offer solutions right. That’s the bottom line! You don’t want to be selling selling, but you can definitely show solutions in a nice way so consider doing that. What about behind the scenes in your company? What’s going on for you, this is something you do every day, but for people that are not in your industry, they may take an interest in that.
You don’t know so definitely try that get out there remember. This is all about engaging building relationships being visible and then from there you can either point them to a landing page or your website. You can offer products and services right through social media. That’s ways that you can do that, but the bottom line is, you have to show up, and you should be doing this and believe me when I say I haven’t always been consistent.
You have to be consistent if you want to build right, there’s that trust factor. People just the bottom line is it’s a know and trust and they’re not going to be able to know and trust you unless you’re there and engaging. So those are all things that you can do. Remember just calendars behind the scenes, your story, what about? If you’re on vacation, maybe you don’t want to show pictures of your kids? That’s absolutely fine, but you know you can choose pretty places people a lot of that they love to see different restaurants or food or different locations.
You know people are reading you from all over the world. Look like you’re doing some things. This YouTube right. You can be anywhere in the world reading me, so lots of different things that you can do always have a backup, but you know try to be engaging. You definitely want to be asking questions, and you know when I post sometimes I’ll do like thoughts or question marks. Inspirational quotes is another thing that you can do people like to be inspired, it doesn’t have to be every day but mix it in there all right.
So I hope that this has helped you as far as giving you some ideas of what you can post on social media once you get into it it’s okay. The other thing that you can do is go on the platform that you want to be on say, for instance, we’re talking about Instagram scroll Instagram, look at some of your competitors. What are they posting about? We’re the ones that have a lot of followers you know, are they engaging or people asking questions? That’s another thing you can do you get frequently asked questions and he could post about that yeah.
It was asked the other day this or that and then explain what your answer is and why you’re giving that answer. So all things like that anyway, I hope that this has helped. It definitely helps me, you know just being consistent and showing up and planning it. So if you like this article, do me a favor, give me a thumbs up and also subscribe to my blog, and I see the light going in and out it’s pretty neat right.
That’s like a little! It’s like a special effect of that. Isn’t it anyway. I will see you guys in another article: okay,
Who is helping with your digital business footprint?
Just people forget about the word guru forget about that term.
I mean, I think it’s stupid or title or whatever the hell. You want to call it, I mean people are just teaching stuff. That’s all. It is man now, if you’re teaching, unethical stuff or if you’re teaching stuff, that is not right at all. You’re charging a lot of money if I dude you’re a freaking crook, but whatever you’re teaching, we all have something to teach man. You don’t have to be the smartest person to teach something like at all like you could put together any simple tutorial: teaching someone how to yarn and sell it for $ 19.
99, like people will buy it 20 bucks for articles teaching people a yawn are not freaking Yarn, I’m talking about yarn, you know the freaking yarn, like you net. Are you not you freaking knit? You know blankets and stuff like that yarn right people could teach anything man, people could teach anything, and I just truly believe that there is opportunity – and I just truly believe I found my niche in the basics in teaching people the basics, like that’s what I do With my social media agency, I teach people the basics and then it grows in gross gross from there right the the value ladder you have to have that value ladder in place man, and so when it comes to Facebook’s Facebook ads.
I totally believe a lot of people gurus whatever you want to call it a lot of people out of people. You know teaching leave out the basics and I’m like dude like this right here. That’s why I shot to my boy Joshua, because this is such a basic basic question and it’s such a powerful question. It’s such an important question. It’s such a question that tons of people have on their mind because they’re just beginning they haven’t, you know, ran a facebook ad.
Although you’ve been reading 15 million articles on how to run a Facebook ad, other people haven’t right, they’re just getting into it. Just like you have shot to Josh looks like a younger. You know younger kid. It’s like dude, he’s, probably just getting started, and I just and that super cool you’re definitely asking the right person man so shout out to Josh. I love teaching the basics. This right here is basic and this is super powerful man trying to run a regular Facebook ad.
I’m a beginner, don’t know anything, you know about landing pages or pixels. So, let’s start, let’s start regular Facebook ad. Let’s start there. First, all right, I’m going to take you guys through it, I’m going to break this down into three to four parts. Okay, this is the page right here you want it. You want a bookmark, and the way you get here is just come to your Facebook page. Let’s go to your Facebook page and all you’re going to do is up here at the top click on create and then you’re going to hit the drop down and you’re going to hit you’re going to click on add if you guys are on Instagram man.
Follow me on Instagram inspired digital or you can follow me here too, but Instagram and then also subscribe here, because this is where I’m dropping all my content. All my value, all my articles, everything I’m doing goes on to YouTube. Facebook Ads is just our Facebook is just for Facebook ads and then, if anything, sometimes I’ll share article over here I’ll share article. To my to my my I’ll share my youtube article to my Facebook, page I’ll share my youtube article to my LinkedIn page I’ll share.
My YouTube article to my Twitter page I’ll, share my YouTube article to my Pinterest page I’ll, share my YouTube article through an email broadcast or through an email sequence as well right. But all these platforms are locked and loaded, but over here all you’re going to do is click on create and click on. Add right there. Okay, that’s going to bring you to this this! This back end ads manager bookmark.
This part of this page right here for sure – and this word starts man. This is the basics. This is frickin FB ads for beginners. That’s the link that you see in my description, literally just starting a little training, a little train squad. You know squad of a bunch of protégées that I can really just you know, as I advanced and as I keep learning I’m investing thousands of dollars in education in facebook advertising as far as learning from the best of the best right, I’m actually investing in training And courses and coaching at this very moment you know March 2020, and so that’s why there’s I’m way far from my mentors and then there’s people that are also a few steps behind me.
So that’s what I’m saying man you don’t have to be the Harvard professor! You could be a teacher at the at the local community college and still provide a tremendous amount of value to an individual from what you could. What you could teach right like knowledge, comes in all shapes and forms man, whatever the heck. You want to teach other people want to learn and that’s why, when it comes to building it online and now turning it into an actual business, you just want to make sure that there’s a demand for that.
You want to make sure that okay, yeah people want to learn it, but is there a shitload of people that want to learn it and and in learning it? What does it mean to them to them? What does it mean for them to learn it like a business owner? What does it mean for him and learn Facebook Ads dude? It means the world for a husband and wife going through a divorce. What does it mean to invest in therapy or coaching or counseling? What would that investment be right like? What’s it worth? That’s how you want to kind of break stuff down dude? What’s it worth, you know to invest and and and start learning this stuff right, because I’m telling you man, this is basic stuff.
This is something you guys all need to be all need to be learning, and it’s like Facebook Ads is one thing: if your new FB ads for beginners, let me take you under my wing that link is in the description, but whether you’re learning this for yourself And your and you’re investing in yourself or you’re, investing in yourself to bring value to others, I’m both I’m investing in myself and I constantly keep learning so I can bring value to my clients, and so I can bring value to myself right cuz.
I have products I’m trying to get the clients. I got to get them first right, so it starts with me right. It starts with me. It starts with you right. You got a better yourself, you have to invest in yourself, you have to make it happen. That’s how you’re going to find that client. That’s how you’re going to be able to use your experience and be like hey. It worked for me, I’m going to do the same thing for you right and that’s that’s a lot of that.
A lot of that! You know comes down to how I even present to clients I’m like dude. Look at this page. Does it look a little better than yours? Look at my page. Does it look a little better than yours? I mean just these little basics, you guys, I’m telling you man. This is where it starts so bookmark this page, okay, depending on what industry you’re in this special ad category. This was at. This was added at the end of 2019.
If you’re not complying with this, then your ads will be disapproved, but if you’re in any of these three categories – housing, employment, credit, obviously comply and just check that box. But to answer his question: let’s go back to to my boy Josh, I’m just trying to run regular Facebook ads okay. So what is a regular Facebook ad? Let’s start there man? What is a regular Facebook ad man at the end of the day? I truly believe that, no matter what type of business you have and that’s why I shot to shout out to Debra, I was on a strategy call with her yesterday and I’m like dude.
Every business is the same when it comes to marketing we’re all looking for attention. You either need a lead. You name it. You need to take me somewhere and you need to. You need to get me to click on something. Let me go back, you got it. You got it, you you’re, trying to get me to click on something to opt-in, right, you’re, looking to capture that lead right or you’re. Looking to have me, do that and schedule an appointment right.
This could be. This could be an appointment page where you’re driving traffic to a page, to schedule an appointment same thing, man, how many of us take appointments? All of us do that’s what I’m saying every business is the same chiropractor. They need appointments dentists, they need appointments, yoga gym. They need they need appointments, they need people coming into the class real estate agent.
You need appointments loan originator, you need appointments, you work at the bank, you need appointments, like everything consist of a lead grabbing, a lead or getting that person to schedule an appointment or making a sell, bottom-line. Dude, it’s very black and white. That’s kind of all. There is to it now, if you’re talking brand awareness and and in personal branding and going out there and putting 50 hosts up a day on 50 different platforms.
Okay, you better have a ton of content, because that’s going to take a lot and your your glue to your phone all damn day right, because you’re posting all damn day on 50 different platforms, all damn day who got time for that Jerry be right. It’s like dude, if, if you’re not doing that, then for sure you’re simply you’re simply doing this you’re you’re driving traffic and it’s going to be for one of those things capturing a lead, making a sell or or even capturing a lead, aka scheduling, an appointment.
Okay, anything outside of that dude to run a Facebook ad would be would be some type of brand awareness, you’re they’re, going to you’re, either going to promote your brand organically 50 times a day 50 different platforms or you’re going to run Facebook ads for maybe brand Awareness, reach or or or or or or you can even you can even do an engagement, but at the same time you guys that’s, like you better, have some money like you.
This is for a business. That’s coming into Facebook ads that actually have you know a few bucks to spend, because not many even focus on Brian awareness or reach, or even engagement, because, again nine out of ten of us, no matter what type of business you’re building is looking for, that lead. You’re looking for that cell you’re, looking for that scheduled appointment, so if that’s the case, that’s either traffic conversions or lead generation, so it just comes down to what is a regular Facebook ad Josh.
You know I mean what are you trying to do? That’s the objective! This is where it starts. That’s why this this is what I call it three pillars campaign ad set ad okay, and so this is where it all begins: men bookmark this page. I truly believe that this this part right here, I probably spent an out – I probably spent a year and a half going with the wrong objectives on different campaigns and ads, because most people that I was learning from weren’t, even teaching these basics, it’s like dude.
Here’s the deal Josh most likely you’re trying to do one of those one of those three things. What was it get a lead, get an appointment or make a sell right. Are you trying to do? Are you trying to do one of those three things? If you are here is a regular Facebook ad to me, okay, a regular Facebook ad to me would be either traffic or conversions bottom line. Okay, I’m running traffic to a landing page right, so my facebook pixel, because he also had that question.
So what we’ll address that? But I’m running traffic ads, I’m running traffic like it says right here, send more people to a destination such as a website. Okay! So that’s what I’m trying to do! That’s what I’m telling Facebook? Hey man, here’s 10 bucks a day! Here’s five bucks a day: here’s 20 bucks a day, drive traffic to my page and when you’re driving this traffic to the page make sure your Facebook pixel is embedded and make sure that Facebook pixel is tracking everything.
Okay. Now what what? What? What is there to track on this people who landed here? So what what I want Facebook to do is I want Facebook to create a custom audience of people who viewed the page, and so that’s a that’s a custom audience so make sure you have a custom audience set up in fact, stay to the end of this Article and you’ll see you’ll see a article come up. That’s I’m walking you through how to set up a custom audience and if you’re new to Facebook, man, Facebook Ads make sure you’re on my VIP list right, I’m going to have a ton of training coming in.
Coming out of that, coming out of that list, FB ads for beginners dot-com, that link is pinned at the bottom, but stay to the end. You’re going to see custom audiences because that’s what’s super important – is that yeah, I’m going to run a traffic ad to this page. It’s one page: it’s not a website. Okay, so we’re not running it to a website and that’s another thing that Josh brought up was landing pages.
If you’re looking to capture lead schedule an appointment or make a sell nine out of ten times, it’s going to a landing page, okay, one page one page – and this doesn’t matter it doesn’t matter what business you’re in one page, all right, I’m driving traffic, I’m capturing The data of people who now not named a number there’s privacy law right Facebook’s: it’s not Ali dad Facebook’s not going to give you freaking.
You know it was John Smith. Here’s his phone number heard his address. No, but what they’re doing is Facebook is going to categorize all this data and put all this data into what they call a custom audience, but you have to set it up. So read that article at the end of this one, that’s setting up your Facebook custom audience. That’s number one. Okay, number one is installing the pixel and the number two is making sure that you have a custom audience set up because here’s what’s going to happen as people, let’s go to a let’s go.
Let’s go look at some random ads as people scroll through the newsfeed and they come across a sponsored ad. Okay, here’s what’s going to happen! There’s your learn more button! There’s your image! There, your text, there’s a link to the business page. I click on learn more! Okay, this person could be running Samsung. They could be running for what I’m thinking it could be brand aware, see. That’s what I’m saying if you’re a little guy like me, then you’re not really running brand awareness or reach Samsung being a freakin multi-billion dollar company right Samsung they could easily that ad could easily be a brand awareness or a reach.
Now why would they even spend money on that? Because they have the money bottom line because they have the money that that’s why they would be running a brand awareness or a reach just to get the brand out just to get the name out whether people click? Whether they buy it doesn’t even matter, that’s not what we’re optimizing for we’re telling Facebook came in just get people aware of our name and and and that could be a brand awareness.
But us little guys were not focused on that, because we are more of the direct marketer and the direct response type of marketer, where what I’m doing is I’m putting an offer in someone’s face right now and I want them to click now, like there’s no awareness. There’s no freaking! Let me you know butter. You up, unbutton, you up through other content that you’re seeing me from that you’re following me from right: I’m I’m creating content in these other places, which is creating that whole authority figure for me right.
But as far as my ad, as far as what that person seen and again, that person could be seen my fourth fifth sixth, seventh ad by this time right because I’ve been creating custom, audiences and retargeting them. So there’s a lot that goes into it. Man there’s a lot that goes into a, but let’s just keep it on this one. These guys could be doing a brand awareness or reach, but here’s where they they take me when I kind of they’re, when I click on, learn more and I come to their full-blown website.
It’s not really a landing page, a web site. It has multiple buttons of a website. Has all this going on? That’s a website, so any of you guys reading this, you guys got this. That’s your website right, but your landing page, your landing page to us little guys we’re not driving traffic to a page like this at all. We’re not driving traffic to Adel to a website like this at all, because we got the budget to mess around we’re running paid ads directly to a page like this, where there’s only one button, only one call-to-action and that’s to opt-in.
That’s it not to come to my site and browse like ain’t. Nobody, ain’t got! No, no! I ain’t got money to have you just come to my site and browse like. I need to take you directly to what I’m what I’m trying to try to share with you right, but these guys they’re taking me to a Webster taking me to a website now, here’s the thing at least their Facebook picks on me now, if they’re smart, which I would think they’re smart.
I mean Samsung right if they’re smart, they’re, putting me in a custom audience right, because now they have my IP now Facebook, the pixels tracking me right. So what these guys done is if they’re smart, which I know they are they’re now, I’m now in a custom audience I’m in a custom audience of people who clicked I’m on I’m in a custom audience of people who viewed the page. Now what these guys can do next next week, what they can do tomorrow, what they can do right away what they can do, the following ad is they can retarget that custom audience with traffic or they can now retarget that custom audience with conversions and rather than Taking that person to maybe this website, maybe they take me when I see the next ad look, because I click devices and their Facebook pixel in my every move.
Look at this up here in the top right there, Facebook pixel in my every move. Here’s what’s going to happen next because I’m clicking through – and this is for you – ecommerce people, man, so those of you that have Shopify stores any type of online physical product store this. What you need to be doing you need to be putting that Facebook pixel on every single page, because here’s here’s here’s a power, here’s how how powerful this could be.
Let me let me close this out real quick. They know exactly where I’m going right, I’m coming over here, I’m clicking on this galaxy s20. They know exactly what I’m doing so. What these smart, smart folks would do at Samsung is now I’m in a custom audience. Now I’m going to actually look actually here we go okay. Now now it lit up. Look so they’re pixel is tracking the view if these, if these dudes were smart, what I’m going to see next in my newsfeed is a link where it says buy now.
Instead of learn more, the damn thing is going to say buy now, and it’s going to take me straight here: that’s retargeting at its finest that’s retargeting, and that would be conversions. Okay, so that would be conversions now. Let’s say they ran brand awareness. They ran reach. They ran traffic, let’s say they ran a few weeks or, let’s, let’s say they ran a few hundred under those ones right to get people to click, come to the site browse around and then create a custom audience of all those people who landed on a specific Product and then again, the following ad would be conversions, retargeting all those people now getting them to buy that right.
There is what it’s all about: Josh, that’s what it that’s, what it’s all about man, every single business owner, wants to run a Facebook ad now and get a lead today like sometimes it works out ways. Sometimes it doesn’t like Facebook. What they want you to do is they they meet, what it’s not that they want you they need to. They need to warm up the pixel you’re coming over here and saying: okay, Facebook, here’s my audience: here’s my demographics! Here’s the targeting here’s my message who’s to say: that’s even a good message: it’s you on a cell phone article right like or you’re saying here’s my image and you’re, bringing all this to the table and you’re saying: okay, Facebook! Do your thing or you’re, saying Google or you’re saying TV, commercial or your scene rate or you’re, saying radio, ad or you’re saying freakin newspaper freakin ad, like dude? What are you guys doing for marketing, like whatever you could be doing? It’s like? Okay, in this case online in front of people audience but at the same time who’s to say that that audience, just because you know that demographic who’s to say, they’re, going to they’re going to resonate with you like, and and how are you going to base that Judgement in two hours of turning on an ad like how like like hell, unless, unless you have a crazy, crazy budget and you’re, putting let’s just say a hundred bucks a day, then you’ll get a ton of let’s say twenty bucks a day.
Twenty twenty-five bucks a day and you get a ton of data fast. You can do that, but there’s so many people that Mickey Mouse sit and they’ll start at super small budgets. Three bucks a day, one chick said she was spending one one dollar a day and and I’m like dude like really like and then she’s wondering why she’s not capturing leads, I’m like really like so everyone’s different man, but at the same time we all have the Same well, not at nine out of ten of us, have the same objective man and again as to capture lead, get a scheduled appointment or make a cell and and and to warm warm up the pixel to start gathering data to start letting Facebook gather gather data Of who is landing where that’s what you want to invest a little money up front in doing is is running, is running some traffic ads, not brand awareness or reach, so forget about that.
It’s not going to be brand awareness or reach it’s going to be traffic. You can run traffic and and again, if it’s for any of those three reasons, you’re taking them to a landing page, okay, you’re, not taking them to a website. I guess you can based on what I just told you right: if you’re taking them to a website, make sure your pixel is tracking everything and just create custom audiences around everyone, who’s clicking on anything right on that website, because there’s fifty million pages and it’s a Full-Blown website your pixel has to be tracking everything, and then you just create custom audiences of the most popular product and then in then, and then and then that’s all from traffic and then after you you’ve gathered a decent custom audience you go conversions! Okay, you go conversions, that’s where the money is at you guys, that’s where the money’s at okay, it’s not it’s, not an engagement when, when you run an engagement ad, those are the posts that you see the ads that you see.
Let’s see if we can find one, those are the ads that you see that have a ton of engagement. I mean it has. You know freaking 100 shares look. This is this perfect example: perfect example secure the bag, here’s a sponsored ad, here’s the image right and here, if here are the numbers – absolutely ridiculous numbers that right there is an engagement ad; okay, that’s an engagement ad and again for those of you that have the Money for those of you that want to spend – and you just want you know – to spend more than really you need to up front.
Then engagement go with an engagement and get these get these sexy ass numbers over two thousand likes a hundred and six comments. 457 shares that’s crazy, right, that’s absolute social proof and, and those numbers like that people like to see people like to see those types of numbers and and and and if I had the extra hundred bucks or extra couple hundred to make that happen. And and – and I just had – let’s just say you know whatever to spend per month – I would do that – I would do that.
I’d. Go engagement, run that for a couple weeks, because this right here two thousand likes again. It’s all about your budget. If you’re spending 100 bucks a day three days, there’s 300 boom you’d have those types of numbers, but if you’re spending five bucks a day, dude and you’re, trying to run it for four days come on, I speak to people. Do that spend $ 30.00 on an ad they’re selling a $ 3,000 product, but they’re spending, or they make 3,000 per deal, but they’re spending 300, but but but but but they’re spending 30 bucks but they’re spending 30 bucks and in trying to assess you know data From from a return they’re trying to justify not seen a return on investment, I’m like do you spent 20 bucks like what the hell, those small numbers aren’t going to make.
These big numbers happen you got to spend. You got to spend a couple hundred to make these big numbers happen, but again, there’s there’s benefits in doing that too number one you you have that big number, which is social proof all these shares. I look at this atom like damn dude. These people are really crushing it and then what these people can also do is create custom audiences around everyone, who’s engaging.
So all these people, who actually click to actually comment it, who actually shared they’re, also all in a custom audience that these guys can then turn around and run conversion ads for why conversion ads, because damn well, they got something to sell or they’re looking to schedule. An appointment or they’re looking to capture a lead bottom line. Okay, so you could go engagement. If you had the extra you know dollars.
If not go straight. Traffic man go straight. Traffic go straight conversions, test test, one one go traffic and then run conversions at the same time. Go ten bucks a day traffic, ten bucks a day, conversions run that for a few days and then assess it from there. If anything, traffic for the for the first couple weeks would probably be good because that’s driving traffic to the landing page. That’s that again, Facebook needs to know, as I was trying to mention earlier, just because you have all this stuff and you’re bringing it to the table.
Facebook still has to find your audience. They still have to find the people who actually like you right. So it’s like how how does Facebook even know who likes you yet right, you’re, putting out selfie article, which is the best, and you have your own audience out there. Let give Facebook a few days to freaking find it. You know what I mean so a lot of times. Even Facebook will tell you to start with traffic start with traffic, just so you can get the pixel warmed up and just so facebook can start seeing.
Okay, these are the type of people that are viewing it. Facebook system dude operates like a it’s a machine. As you know, it’s a freaking robot, it’s AI, it’s a freaking machine. They operate. It operates fast man, it operates fast and once Facebook, after, if once facebook, once that pixel starts picking up a certain type of person that is, is landing here. Facebook ends up finding you millions of millions more of them, and so that happens that happens in the beginning, with traffic driving traffic and then once you have that audience, then, and once that pixel has been used a few times its conversions, okay.
But here’s the thing with conversions with conversions: you you have to have your custom audiences set up and you also have to have a custom conversion set up. Okay, so go into my playlist there’s, there’s a FB ads for beginners playlist subscribe to my email list. It’s right in the description and it’s also pinned FB ads for beginners, calm I’ll, send you I’ll send you a article on on the conversions okay, because that’s super important for conversions.
If you’re looking to capture lead schedule, an appointment or make a cell, that is conversions. Okay, that is, conversions, drive valuable actions on your website. That’s a valuable action, an opt-in right. So that’s that’s conversions, but to do that, you need to set up a custom conversion and that custom conversion is set up around the Thank You page. So, for example, whether I’m opting into something okay, whether I’m opting into something or whether I’m buying something I’m coming over here, I’m hitting this blue button to opt in, I could be coming here and buying the Samsung, adding to cart entering my check.
My entering my credit card number and then hitting buy, and then I go to a confirmation page when you’re running conversion adds everything everything is about that confirmation, page, okay. So here’s what you have to do this, what you have to do? Okay, so again, whether you’re, opting in or buying something or whether they’re doing that on your on your page right, here’s, here’s what it’s all about this person option and they’re and they’re brought to a thank you page.
This is my confirmation page right, so I created all this. I did all this through through through frickin, through cartridge, a simple thank-you page man, it’s great to connect with you check your emails and stay in touch. I have a ton of valuable. I have a ton of value coming your way and three basic steps, and then this right here is a link to Carter. Okay. So when you opt in to mine, I’m simply and so shout out to Joshua man, I’m walking you through it this through this basic step right here, man, this page Facebook, ad traffic, is sent to a page like this, and this is my affiliate link, which takes People to Carter and allows them to set up a 14-day trial, and it takes them straight to the to the landing page article that Karcher has up on their site, which is powerful man powerful.
So what you got to do, man is for sure for sure back over here revisit your objective. What is your objective? Is it one of those three or is it not one of those three, and rather than going brand awareness or reach, I would put out a article and just go article views, because, with article views, you can create custom audiences around people who viewed a certain percentage Of it, people who readed three percent of it, people who readed the first 20 seconds of it, people who readed 50 percent of your article.
You can start creating custom audiences around all these people who viewed your article and that’s powerful. You create custom audiences and then you retarget them. You run multiple ads in the future and you retarget those viewers with conversions, okay, so that’s kind of what you want to do, man is is is, is have have a landing page software for sure, and if you don’t have a landing pages offer, if you have A Shopify store or something like that.
Okay. Well, then start it’s! It comes down to the content. Obviously, what type of what type of content do you plan on putting out? Are you putting out images with images? What I would do, if I are you man, anyone putting out images? I would brand yourself with the image like, even though even though it could I mean it’s, that’s why ecommerce is a little different man, because you’re dealing with physical products – and sometimes I mean it’s just a physical product right like a mug, I guess it’s just a Mug like how can I brand that right like, but but at the same time so just depends on what you’re selling also men, because that’s going to your content, what you put out and how you’re able to put it out is going to make the difference.
That’s that’s what that’s the top of the funnel your content is the top of the funnel. So my content over here, my top of the funnel over here, is YouTube. What am I doing? Long-Form tutorial articles teaching you some right, teaching you and trying to stay on topic of social media, marketing, Facebook, advertising and and making money online right, and so that’s my content, and so I’m putting it here.
So it just comes out of your content. Man, your content and what you’re trying to sell and what you’re trying to sell is going to really come down and what a regular Facebook ad is to you. I would do article for sure, like I would do article man if your if your personal branding yourself in any kind of way its article, it’s article views and so article Facebook ad. This word would go okay, article, Facebook ad any other, and in also that same article I would also Park it over here on YouTube and, if you’re doing article on your cell phone for Facebook and for YouTube always hold the phone, horizontal, alright always hold the phone Horizontal not vertical this for Instagram but hold the phone horizontal for YouTube and for Facebook article, but that’s a great way to that, could be your regular ad right there, man that could be your regular ad, is article views and you’re literally creating custom audiences around every Single article and around different viewers of those articles and then just retargeting with conversions, conversions, conversions, conversions, okay, so lead generation is, if you don’t have a landing page.
So if you don’t have a landing page, you can use lead generation. Facebook provides a forum, and you can capture leads that way. Only reason why I don’t do it. That way is because then I have to export that lead off of Facebook, and then I have to import it into my into my email autoresponder, which I don’t want to do, or you can connect it to a third party email out, responder, which I don’t want To do everything I do is all in one it’s in Carter, so I just stick with I just stick with with traffic conversions and article views.
Man, that’s what I do. I don’t do I don’t do I don’t do I don’t do anything else? I don’t click on any of these other ones: traffic, conversions, article views and, and and that’s and that’s that’s kind of that gets the job done man. So when you set up the ad it’s in this third section over here, Joshua in step three in the ad, when you set up that ad and I’ll end it here, when you set up that ad, the link to your landing page.
Okay, the link to your landing page is what goes in the call-to-action. So it’s this link right here. I’m looking at drive traffic right, I’m running a traffic ad, I’m looking at drive traffic to this page right here. So, as I come over here – and I add my image, what I do is I put that ad post, whatever you want to call it, I put that on the business page, first, okay, whether it’s an image or article I’ll put it on the business page first And then, when I get over here I’ll come over here and rather than um, where did it go? Normally, I would say, use existing and you would just click on use existing post and you could just use use the existing one.
But here down here is what I wanted to show you. This is the call to action button. So you’ll see this. This is the third step right sign up, get quote, get off or download. Learn more subscribe book now apply. Now these are all the kata actions. The most the most clicked-on – and this is a facebook stat – is learn more that’s the most clicked on. But again you know based on your business, what are you trying to do? You know? What are you selling and what are you trying to get them to do? Learn more is always the best, and so, when you put that learn more button, this is where the link is going to go you you can actually put it right here as well.
This is this is the display link. This is the display link, which is not now where you want to put like the you like the long URL like you want to customize get like what I would do right here is I’d, put inspired digital dot-com. That’s the actual domain that forwards to this one. Okay, that’s what you want to put right there: okay, so and remember the whole objective over here: let’s go back that was lead generation! That’s why it wasn’t giving me the link form, let’s go back under traffic, so now we’re under traffic and, let’s click on links over here so over here.
This is where you could put the long URL, the ugly one. You could totally put that one right over here. That’s why I wasn’t showing you the existing cells in her lead generation. Welcome. You guys didn’t tell me that man, okay, so this works out so I’ll post that article that image that adds all of it goes on the business page first and then I’ll come over here and use existing post and just make sure you’re in the right page.
Right make sure you’re writing the right account. Is there come over here, select post and you can select that post on the page, but down here? Actually let me just select one okay so down here. Okay, so right here, you’ll see the call-to-action button right here. So if I change that this is where my URL would go, that long, ugly, one, it’s okay, because it’s not going to it’s not going to show. So it’s not going to it’s not going to show yeah, there’s already a learn more button on that.
So I can’t change that and I don’t even have access to that account and because the Instagram and the Facebook pages mix matching, so I’m just showing you this as an example, but that’s where it would go. That’s where your URL would go. Okay. So that’s a traffic ad taking them to that landing page, creating a custom audience retargeting them retargeting them with conversions. And that’s what I was going to show you that’s.
I was going to show you. Let me end it here, as someone comes over here and they opt-in, your custom conversion is all around this page and I might have, I might have mentioned that, but if in case I that’s what I meant to mention, this URL is what you’re going to come In and just again go to my playlist to to find that article custom conversions, how to set up a custom conversion, but all you’re going to do is you’re going to come over.
Here. Click all tools and click on custom, conversions, okay and you’re – going to create a custom conversion around the Thank You page. Facebook doesn’t want to know your goal. They want to know your ultimate goal. Your goal is to get people traffic to the landing page. Your ultimate goal is to get people here, that’s the ultimate goal, and how do they get here? Fill out the damn form? That’s it.
Facebook wants to know when it comes to conversions. They want to know the confirmation page they want to know the Thank You page, create a custom conversion around this URL okay and run conversion ads. Okay, that’s it! You guys so read that article it’s coming up here! That’s custom audiences! Go to that! Playlist and you’ll see custom conversions, that’s where I’m taking you in this bad boy right here and setting up that custom conversion.
Are you guys I’ll see you on the next article subscribe smash? The balfour notifications drop me. A comment below see ya.
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Just some housekeeping, I just want to kind of get this out of the way, as you guys can see here on my screen. I am wrapping up. I’m working on a Facebook Ads live train for you guys I’m going to be doing next Wednesday, So Wednesday July 18th, at 12 p.M. Eastern time, 9 a.M. Pacific time So mark that down on you guys, calendars also I’ll, add a link down below in the description As well as in the comments that you guys can go through and register for that, because I share a lot of my blog different Facebook ad strategies, but I think it’ll be beneficial To break down some of the things that I do like the exact strides.
I use and also be able to do it live, So you guys can ask me questions and I can kind of give you feedback and answers and let you guys kind of know what I’m Doing on the daily basis. So if you guys want to attend that, There’s a link down below to register for that training in the description as well as in the comments and if you guys are reading This after July 18th, which I’m sure a lot of you guys are because that’s in About a week and a half I’ll add the link to the replay to that training, So you guys can go through read that and still take advantage of every now, let’s dive into this guys.
So this is the this image right here, where I’ve got this pulled up this little segment. That is part of that live training, and You look at like the red ocean versus the blue ocean, And this is really like what I want to break down. Explain you guys when it comes to Facebook Ads Targeting so when you’re going through and you’re targeting with Facebook’s interests, so you’re targeting homeowners Are you’re targeting real estate agents or you’re targeting like weight loss or people interested in fitness? That’s a red ocean guys Like there are so many people that go in like Facebook’s made it super easy to go through, Create an ads campaign, and then you know you go and choose your targeting.
You choose the age group. You choose all that stuff, But with it being so easy you’re literally in a red ocean Just competing with everyone, It’s out there, Okay, so the strides I want to show you guys in today’s article is Taking over to the blue ocean right like this. Is I don’t even ever use Facebook ads interest targeting or any of those little demographics? Anything like that in my ads and when I tell people that even like advanced Facebook, marketers are like what like? What do you even do Like? How is that possible? You don’t use interest targeting Okay Now there there’s something: that’s called Look-alike audiences and if you guys have heard of look like audiences, this is going to be a very different article.
It’s going to be a lot more unique than you probably have even heard or thought before. So just keep that in mind, But this is going to take you from that red ocean of competing with literally every other person out there. That’s advertising on Facebook To this blue ocean now also guys is a special favor to you guys. I was talking with my brother. He readed my blog too, and he kind of like started.
Business He’s got his Facebook guys in the last stuff, And he says sometimes I go way too fast to explain things So I’ll try to go a little bit slower I’ll, try to go through break down everything step by step and photos. You guys are like hey. You like that fast pace just put on like one and a half speed All right. So, let’s jump over to the Facebook Ads manager, because this is really key when we’re going through and setting up our Facebook ads and actually first really quick.
This is another slide I forgot about in the presentation. This is the exact strategy of how I went through, and this is two years ago So June of 2016. I made less than $ 1500 that month for my business and then you can see I start implementing the strategy in August. So, two months later, Okay, So August, I did if you can see the right there, It’s probably a little small, It’s a little over $ 8,000 Okay, so that was the first month.
So I went from 1500. So in essence, I almost call that zero, because I was obviously with ad spend all that stuff You’re, not really making any money. And then I went up to $ 8,000 and then, from August of 2016 to October of 2016 October 2016. I went and did over $ 25,000 in revenue for the month. Okay, So guys. This is a way that you can go through and grow your business extremely fast and once again, If you guys want to jump on this live training or if you’re reading the the kind of like this later after July 18th click down below I’ll have the registration Link to go regi for that live training or for the replay, whatever you want to go through and read, so You guys can see Some of these strategies broken down in a lot more detail, then I’m even ever covered on my youtube blog Okay.
So, let’s just jump over here to Facebook, Okay, now in Facebook, what we’re going to do is come over here to the ads manager. Okay, Now a look like audience: Let’s just break this down right, Let’s jump! Actually, I’ve cut it another good slide, So Facebook, anyone that is your existing customer. So I’ve got like Jim right here, Jim from the office right, So Jim he’s going to go through and buy something from your business Right or maybe you haven’t your like brand new business, And so you haven’t sold anything but he’s a lead or some of the Shown interest in your business, Okay, now, Facebook, the cool thing is, is they literally know so much information about Jim Okay? So they know that, like he’s a male the age like if he’s married or not, if he’s college educated, I know how much money he’s making.
He knows they know pretty much for the most part, What products he’s bought online, because a lot of companies they’ll use the Facebook pixel okay to track whether people have become leads if they purchased something and so based on what ads people are clicking on and Based On what products they’re purchasing Facebook’s got a pretty good overall idea of what’s happening Kay, They know like okay, he likes basketball, He reades the office right, So they know all this information, and so now what we do is we take Jim, okay or our existing customers Or clients or leads, or Even people that, like maybe you don’t, have customers yet cuz, you’re brand new or maybe don’t have lee Juck’s you’re brand new, but people, maybe that, like your Facebook, page or people, even that have gone through and readed a article that you’ve Posted on your Facebook page kay, that’s like an audience of people and then what Facebook does is what we call a 1 % look-alike audience.
So they’re going to go, find 2 million people, or sometimes even more, that looked just like Jim Okay, so but whether they’re male like it’s not going to necessarily be only males or only females or whatever. Although you can go through and target whether it’s males or females but they’re going to find out, Okay, what’s his average, You know salary which it’s crazy, But they actually have a lot of data on how much money you most likely make okay And they know like What the products you purchase, what you like, what your behaviors are online.
What links you click on what you don’t Click on. They know all this information, So Facebook they go and they create this look like audience of people that are very, very Similar to Jim. Okay. So then, what they’re going to do? Is you go take this ad? You show it to this look-alike audience. Okay And then your ads become even more Profitable because you’re able to go through and scale things that much more so if before you were going through and showing your ads just to your existing clients or your existing leads or existing database and you’re spending, maybe like.
Let’s say five dollars a day With this, because you have now an audience of two million plus people you’re able to go through and scale it up to $ 75, a day or $ 100 a day or two hundred five hundred or even a thousand dollars per Day and So you’re able to go through and make a lot more money. Okay, so hopefully that kind of like break broke that down and that kind of like makes some sense. But let’s jump in Back over here to the Facebook Ads manager and show you guys exactly How this actually happens case.
So we’re going to do is come over here to the search bar And we’re going to type in audiences. You can see it’s already popped up right there, But if it’s not showing up right here, we’re just going to type in audiences, Okay, cuz. First, what we need to do before we create a look-alike audience is we need a create, an audience Right that we’re going to say, Hey. We want to create a look like audience that looks like these people.
So Before we go through create the look like audience. We need to go through and say: hey, Jim is our ideal. Customer ideal lead our ideal client and we want you to create two million people: 3 million 4 million. Whatever The number is a people just like Jim okay, So basically you’re going to go through. You were just going to create an audience, will just say: custom audience right here: Okay and then you can go through and like customer file, You can upload their emails or their phone numbers.
You can say website traffic. So if you’ve got a blog, if you’ve got a website, a landing page, whatever You’ve got you can go through and throw the Facebook pixel on This exact website and I’ll link out to my tutorial on how to get that Facebook pixel installed Because it walks you through step by step and then you’ve got even engagement. Like let’s say you don’t have any clients, any customers whatsoever, No leads or anything and you’re just starting out brand new, you say Hey.
I want to just target people who have readed a article that I posted on my Facebook page. So let’s just say that, for example, it’s just say a article And then we could come in here and we say we want to target anyone who is viewed at least read 25 % of my article okay, because sometimes like three seconds of your article. It’s someone just scrolling through in the article autoplays and so they’re, not really reading it 10 seconds, Depending on how long your article is.
That can actually be a really good option if it’s only a minute long, they read 10 seconds Of the 60 seconds. That’s a pretty good percentage of the article, but I typically like to do 25 or even 50 % To get a bigger audience That then we can go through and create a look like audience after ok He’s like, if you think about it. If we just give Facebook one data point, so basically we say hey only Jim.
I want you to create. It looked like audience of people that only look like Jim There’s, not really a lot of information to go off of right, like it’s just that one person, whereas if you have 30 people Okay, They find these averages of what those people like their ages, their Income, Their interests all that stuff and they’re able to get you a lot better data, and then, if you have a hundred people or a thousand or the more people That easier, it is to go through and get this data put together and have this Hotter audience that You’re able to go through and mark it with your Facebook Ads.
So with that said, I like to do kind of like a 25 percent or 50 percent, So I’ll just do 25 percent here And then we choose the the article right here actually up here. Sorry guys choose the article So we’re on to choose the Facebook page So we’ll come down here. All I think you’ve got my main Facebook page on here. So we’ll choose this and then you kind of look at the articles right. So you can see the three second article views So like if we’ve gotten these different people, we’ve got.
You know. Eight thousand people have readed this article, so this is probably one that I probably want to go through and create a custom audience often because there’s going to be a lot of data points like if there’s 8,000 8200 article views, there are three seconds We’re probably going To have you know four or five thousand people that have readed 25 % of this article? Okay, so we’re just going to go like this.
We’re going to choose that we’re going to hit, confirm, Okay and then we’re just going to give it a name. We’ll say 25 % article view and then I would usually do the name of Video, like whatever you want to call it. That’s kind of like what I like to do And then the nice thing is, you can do like hey everyone. Let’s read it in the last 365 days or if you want it like more recent, like hotter market, you could say hey in the last seven days last 30 days last two days, even so, if this one I’m just going to actually Do last 30 days, because If somebody’s read this article in the last 30 days, they probably at least remember it somewhat right, probably seven days or even 24 hours, 48 hours is even more ideal, but they probably at least remember Like at least readed it, whereas like if it’s too long ago, If it was like 200 days ago, six months or whatever They’re, probably not even going to remember you the article or anything else, I’m going to create this audience and Now what we do is Facebook is going to go and they’re going to populate this, and it’s Going to take a second or whatever, but we could say, hey, create an ad using this audience or Expand your audience.
Okay, so we’re going to click on, expand your audience, And this is how we can create a look-alike audience right here. So the source is the audience of everyone. That’s viewed the article At least 25 %. Can I think that is actually a short article is like 30 seconds long, so Really didn’t have to read a lot. Just probably like 10 seconds 10 seconds Actually probably would have been a better audience to go with, and then we could say hey.
I only want to target people in the United States and typically, what I like to do when I’m starting out is just do a 1 % look like audience. Okay, Now you can scale up to 2 %. You can see that number went to 4.3 million. The 3 % to 4 %, but the the larger the audience, the less accurate the data, and Typically with a 1 % look like audience of you, know: 2.2 million people. You can have your ads running for a fairly long time to that audience, even spending like $ 100 a day and And you’re still totally good, like that’s a pretty good size, audience.
Okay! So now we’re just going to go through and click create audience right here And so it’s going to go through populate the audience You can see up here kind of in the background It says fewer than so. This is the audience We just create the custom audience. So 25 percent of article view There’s a fewer than a thousand, but it’s still populating Okay. So it’s going to take a little bit of time. It could take a couple hours.
It can take as long as 24 hours to go through and populate this audience and then, but you don’t have to wait To go through and create a look-alike audience. Okay, So that’s one thing to really keep in mind. Then you can see this audience right. Here is updating, They look like audience, but it told us is going to be about 2.2 million people once it’s finalized and once that audience is completely updated.
So We really don’t have to wait to go through and create our Facebook ad campaign. We can jump in and start creating an actual campaign, So I want to show you guys exactly how I do this, how I don’t use any Facebook Ads interest targeting or any of that And I’ll actually set up a campaign right here with you guys. So we’ve got this custom audience right here. Okay, that we created we’ve got to look like audience and, if you don’t, if you’ve already got an audience that you want to create a look like audience off of, you can just come here and Click on this.
So check that you just hit actions and you say, create a look like okay, so that’s another way to go through and do that if you’re like well, I’ve already got an audience and I don’t really know how to do that, because it’s not taking me to Do the same flow? That’s another way you can go through and do that? Okay. So now what we’re going to do is we’re going to come back up here to this little hamburger menu? Okay, we’re going to go back to the ads manager to go through and create a Facebook Ads campaign.
Okay, so we’re just going to click on this green button. Right here create a campaign, makes it super simple And then for this one. I’ve got all these articles guys on like which objective to use, but this is not necessarily on that’s Training, so I’m not really going to dive in all that I’ll add another article to Kind of like what marketing objective you really want to choose. But let’s say for this: one We want to generate leads, So we’re going to go with conversions here.
Okay, so we’ll just click on conversions and then we give it a name. Okay, so we’ll say, conversions and we’ll say it’s a demo campaign, because it is obviously and now we’ll hit continue, and Then you can name your ad set for this one, I’m not really going to worry about it and then through the website. Okay, look like! Ideally, you need to go through and install your Facebook pixel, like I said I added a article to that up in like the little the top corner, so you guys can go through and check that out, But we’ll go through and we’ll choose The lead conversion right.
There takes we want to go through and generate leads, then we come down here to this Targeting, and this is typically where most people will go in here and they’ll type in homeowners, right, Where it’s like 98 million people that are homeowners and and the homeowners association. So a lot of these interests and demographics and all this stuff is what Facebook is taking away and that’s why so many people are completely freaking out because they’re like well, It’s not going to work for a real estate anymore.
It’s not going to work for this anymore, or that anymore, like It still is guys, can actually work way better. Once you kind of learn and nail down this solution that I’m showing you guys right here because, Like I showed you guys a little bit earlier, You’re not competing with everyone in that red ocean, Okay! So now all we got to do. Is we come here to the custom audiences because remember we create that custom audience? Then we created that look-alike audience from the custom audience right.
So we had. You know all those people like what we call Jim right and then create that look like audience, some people that look like Jim or very similar to him, and we feel like right here and then you can see right here. The look-alike 1 % us ok, 25 % article view and then name it article. Okay, you can see the size, It says fewer than a thousand people, That’s just because it’s still pre-populating.
So you don’t need to worry about that. So we click on that. And then it’s going to say, potential reach unavailable this, that’s just because we just created it. So Don’t worry, Don’t freak out like I do this all the time guys and it You know, pre populate and once it’s populated, it’ll update and Facebook will just automatically everything together. Okay, So now we come down here and honestly, I don’t really even touch the age or even the gender, Because Facebook’s already identified these people that look like this ideal custom audience.
Okay, so Another way to look at this guys – Let’s say we’re not doing article views but, let’s say like you’re a real estate agent, because I know I’ve got a lot of real estate agents that read this blog as well. What you would want to do is go and have past clients or pass leads of people that you’ve worked with and Get as big of a audience as possible, Whether that’s a hundred people, a thousand people, five thousand people – maybe you go and collectively get leads of Past clients of People, everyone in your office or your real estate team or whatever just to get this ideal Demographic and then upload it just like we showed you guys with the custom audience and then create a look like audience off of those People.
Okay. So that’s really like an ideal way to go through And set this up, especially like. Let’s say you Kind of like hit the high end homes market right up, people that buy in one or two or three million dollar homes. That’s a really good way to go through And give facebook this audience and this data of people they can create a look like audience off of that You’re going to have similar incomes, similar behavior, similar, like interests of buying those expensive homes.
Okay, so that’s just like one thing: I wanted to kind of share there So languages. I don’t touch anything detailed targeting guys. I really don’t even touch any of this Okay and then this is one where I always unchecked. I just have seen it works better and, like I’m tested a lot, So I would just highly recommend that and then coming down here as far as placements go You guys know if you guys been reading this blog, I like to come down to edit placements and I’d like to just target the Facebook news feeds and Then even if you’re, really what wanted to branch out and target more people, you can even do the Instagram news feeds Okay.
Now, once you go through, and it’s all about testing right like once, you find that okay, The Facebook news feeds are working, The Instagram news feeds are working, You can go through and test out other placements, Like don’t don’t think like this is the only way to Do it, I have some campaigns where I go through and I’ll test out all the different placements, But I like to first start with a smaller amount, So I usually start like with fifty dollars a day.
The test out is, is this even a winning ad or people are going to react and engage with this within this audience. So I’ll start at the Facebook news feeds, because I know that works the best and then from there once. I know it works Then I’ll expand it to you know maybe 100 200 dollars a day and I’ll hit more of these placements. Okay, so now coming down, We hit this the budget and schedule. Obviously this depends on your guys budget.
Literally, you can go through and start with as much as $ 100 a day, Just fine with the two million audience person audience Lots. You guys might not have that budget right away And if you don’t know, if your ads really going to convert or not, I probably want to start there. I’d probably start at depending on your budget. I’d probably start like twenty twenty-five dollars or even ten dollars. If you’ve got a smaller budget right and Ten dollars a day with the two million person audience guys, You can let that run pretty much all year round and you’re not going to see that ad really fatigue, because it’s a pretty big audience For such a small Daily budget for your ad spend Okay, So coming down, We just do conversions and then that’s it guys.
We just hit continue. We set up the ad hit, confirm, confirm, purchase and we are done. I think it’s going to have me name the, maybe name the thing or something like that. Much Weiss, not going me hit continue. Oh my it’s just my internet there. So so anyway, we go create the ad and, Let’s just say we’re going to use an existing post just so we can go through this whole process for you guys. So let’s say this post right here that I did and Then I just hit confirm now.
It’s saying, like my my ad is not going to run because I’ve got way too much text Which I typically wouldn’t run this exact post as an ad or anything like that. So the objective of campaign requires creative with external link or call to action Yeah. So I got out of like a link and all that stuff. But anyway you guys kind of get the idea of what’s going on if going through and creating that your own BlueMotion.
Okay, because you are the only person that has that custom data of your past clients, your past leads people have interacted with your facebook page they’ve shown interest in you, Okay, so now, instead of competing with that red ocean of everyone of that Interest, targeting their Facebook’s Doing away with a lot of it Anyway, this is the best strategy to go through and use for your business Right.
So also with that said guys, if you guys are brand new here to the blog, If you guys like this article first of all, give it a thumbs up comment down below, I did go a little bit slower. Some of you, guys might be thinking like you went slower on this You’re still pretty fast right, But I did go quite a bit slower, which I hope you guys enjoyed, that. I hope that was helpful for me to break it down a little bit slower format and Also, if you guys, are brand new here, Make sure you guys subscribe to the blog and hit that notification bell, because we launch new articles pretty much every single week.
I’ve actually been in a little bit of a lull, which I apologize guys Quick update about three weeks ago I was at the lake and I tore my ACL wakeboarding, which it’s not too fun, So I had about a week where I just kind of like you Know Kind of babying my knee and I actually scheduled my surgery this morning, So I’ll get my surgery in about a month which has nothing to do with shooting articles. But this past week for the fourth of July, my wife and I went with her family out to Oklahoma to the lake out there Oklahoma of all places.
It was crazy, but it was actually really nice fun time, But I just kind of sound the boat. So that’s why I haven’t shot any articles last week or two but the whole week. I was actually working on this Facebook Ads live train right here So, like I said guys, if you guys are wanting to attend that, I’m going to drop a link down in the description As well as in the comments section you guys can go through and register That but for the live, training Wednesday July 18th at 12 p.
M. Eastern time 9:00 a.M Pacific time, and then, if you guys are reading this article after that, Then I’ll just add a link to register for the recording of that. Okay. Now I want to do the slide because then you guys can ask questions. It’s going to be super awesome helpful, but then obviously you know I can’t do it live just like every single day which I would love to, but just don’t have time for that.
So, anyway, guys, hopefully this is helpful If it was give a thumbs up drop a comment down below if you’re brand new here subscribe Hit that notification bell with that said guys Thanks so much for reading and I’ll talk to you all later,
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Now, when I talk about the idea of branding I’m saying that you want to attach your business or your identity to a certain brand, like me, my name is Larry Lee and I’m in the mortgage business, but I call myself Larry the mortgage guy. I also talk about the cells disruptor right because I’m actually bringing myself to you guys these sales community.
Now, why is that important? Well, you want to associate yourself with something that’s easy to remember: okay, that’s what branding really is okay and you got to be consistent about it. So, every single time you read my articles, you notice, I introduced myself. This is Larry the mortgage guy, yourselves, disrupt it. Every single time right so by doing that you’re kind of subliminally speaking to the audience that this is the brand that you represent.
This is who you are right now. How do you take advantage of that? Well, on your personal page, you probably should mention that or put something like that, so maybe on your list of jobs or list of businesses or whatever you should put your brain on it. I also have, if you look at my profile, it says literally in the parentheses. It says it says your mortgage insider right, because I actually have a article blog called your mortgage insider again, another brand right, but anything to associate myself with something easy to remember.
I’m not telling you to pummel your entire, you know profile picture and your cover photo with you know, logos and and your brand. That’s not what I’m saying you can if you want, but what I’m saying is that you need to choose something. That’s easy to remember and make sure you present it every single time you interact with someone right. You know. I don’t even talk about more years when I’m talking to you guys, but I say I’m Larry the border guy.
That way, you know I do more. Yes, even though I’m not talking Amy about mortgages, okay, that’s what I mean by branding you’re, literally just associating yourself with an idea or a thought, or something easy to remember and you’re consistently pushing it out there. So people can remember it. Okay and if you put up pictures and such that are visibly, you should probably get a logo like that. You know at the mortgage guy or whatever right and another thing about branding is your pages.
You should share content from those pages to your personal page, with your brand, so you’ll notice that a certain post I post on my personal page and certain post, I post from my business page, which says literally the mortgage guy, okay and also check in if you Can that will again push your brain out there? Okay and that’s about it. So you guys any questions. Give me a call or text me email me whatever you want.
This is Larry the mortgage guy yourselves disrupter,
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Pour créer votre compte donc bien sûr on ne, va pas aller en détail dans ce court cassette un cours d’introduction mais, je vais vous montrer les bases et comment: créer votre, première campagne pour générer votre coupure pub et peut-être généré votre première vente donc pour cela il Faut aller sur business point facebook.
Com, je vous mets le lien en ressources bien sûr une fois que vous êtes là vous cliquez en haut à droite sur créez un compte alors il faut savoir que vous avez aussi besoin d’avoir une page facebook, donc j’ai, créé, un compte, Facebook donc pour ce cours dont vous voyez, tout simplement vous connecter et donc là j’ai mon petit, mon petit, facebook, business manager, qui est bien mis, vous voyez j’ai déjà connectés la page en réalité sur ce compte mais, si c’est pas fait vous avez, un anglais jusqu’en Et kt et la page, c’est tout simple vous avez juste à sélectionner la page qui est lié à votre compte et ça, va se lier automatiquement avec le facebook, business manager pas de souci alors qu’est ce que vous propose facebook, business manager et bien.
Ça vous propose de créer des campagnes qui sont adaptés, à l’audience que vous souhaitez ciblées il faut savoir que facebook est un outil très puissant donc facebook à plus d’un milliard 500 millions il me semble maintenant d’utilisateurs ce qui, vous fait une audience, qui immense faut savoir Que rien qu’en france, vous avez plus de 30, millions de personnes qui utilisent facebook, chaque jour dont, plus de 30, millions de personnes qui utilisent facebook, chaque jour et bien.
Je peux vous garantir que peu importe le produit que vous voulez vendre il y aura toujours une personne pour l’acheter si vous la trouvez alors ce qui, va être en fait difficile sur facebook had est bien. C’Est de trouver la bonne personne à qui vendre la publicité, après de faire, la bonne publicité et ensuite d’affaires une bonne landing paige donc, c’est à dire un bon un bon site pour que quand la personne clique, sur le lien elle soit, l, ai envie de rester; Sur votre site derrière, donc ça, va être tout ça la difficulté de facebook, pad ça, va être surtout de se, concentrer donc, sur quelle audience ciblée et en fait ce qui est.
Magique: c’est du coup, ils facebook had facebook est très puissant donc chela mais, je les dis + 3 millions d’utilisateurs, rien, qu’en france par exemple mais en fait ce qui est. Incroyable: c’est que facebook, récolte énormément donné par rapport à ses utilisateurs jamais savoir ce que monsieur x, précisément, c’est mais, vous, savez par exemple que dans les joueurs du golfe et bien en france.
Il va y avoir par exemple 500 mille joueurs de golf et donc vous allez pouvoir cibler, ses cinq cent, mille joueurs de golf grands travaux on rentrera un peu, plus en détails bien sûr derrière mais là, c’est juste pour vous dire, qu’en gros la puissance de facebook; C’Est vraiment magique car vous allez pouvoir sélectionnés sur des critères que vous vous ne pouvez pas avoir avec d’autres outils, c’est à dire que si vous allez dans la rue eh bien vous aurez du mal à cibler que les cas là alors que vous pouvez le faire Sur facebook si vous allez sur qu’est-ce qu’on pourrait prendre d’autres comme exemple, si vous avez sur twitter et bien twitter, ne rigole pas autant de données dont vous aurez du mal à cibler autant les cadres par exemple.
Si vous allez sur edit ça, va être la même, chose si vous allez sur quora ça, va être la même chose si vous allez sur plein d’autres sortes de réseaux sociaux ou autres supports pour faire du marketing et bien ce sera en général beaucoup moins puissant que Facebook même google est moins puissant maintenant que facebook on voit un meilleur retour sur investissement pour 95 % des business en utilisant.
Facebook had quand il utilise bien et ce qui est, génial avec facebook, adse que facebook, un algorithme qui marche très bien et: c’est à dire qu’ il va réussir à adapter votre audience et donc si vous sélectionnez une audience et que vous faites des tests et bien. Facebook va aussi vous aider à aller dans le bon sens et: c’est à dire que vous allez faire des tests par vous mêmes tests à b, c’est à dire que, vous allez sélectionnés de une audience, qui est similaire et diviser cette audience en deux pour tester un Produit 1 est un produit 2 par exemple les voir quels produits marchent le mieux est ce qui est.
Génial: c’est que facebook va vous proposer des audiences, qui, sont par exemple, similaire aux profils types de la personne, qui achète, votre, vos, produits et donc; ce qui est, génial, c’est du coup, si vous, avez par exemple, dix clients, qui achètent de votre, produit est bien avec Des clients ça est un petit peu léger mais, admettons 200 clients, qui, achètent, votre, produit est bien facebook, va faire la moyenne de ces, 200 personnes et vous allez, pouvoir créer une audience, similaire qui va vous permettre de générer, beaucoup plus de vente et donc.
Qui va faire les audiences similaires vas faire là-bas la moyenne, mais va créer un profil type d’utilisateur qui qui est capable d’acheter donc votre produit et va chercher tous les gens qui ressemble à ces personnes sur facebook et vous allez, retirer, donc, un, certain pourcentage de 2 Par exemple la population de la france, est récupéré une audience, allant de dix mille personnes à 10 millions de personnes si vous le souhaitez en général on va essayer de tabler, sur de tabler sur une audience.
Entre 30000 et cent mille personnes mais, vous, verrez par la suite, que l’on peut sélectionner, tout ça est paramétré tout ça donc, c’est la magie de facebook et on va donc apprendre grâce à facebook manager comment. Créer votre première publicité et je l’espère pour vous aussi vos premières ventes, je vais maintenant vous montrer comment: paramétrer facebook, business manager, alors pour cela il faut, aller sur peu, page facebook, business manager, puis ici à gauche dans l’onglet puis vous avez, peut-être quelque chose pour voir Plus et vous allez sur paramètres on attend le chargement et vous voyez ici vous, avez les paramètres en fait de votre compte publicitaire donc si vous voulez changer le nom de votre entreprise l’adresse professionnelle le pays de l’entreprise le numéro de tva l’ agence publicitaire si vous En êtes une ou non et bien vous pouvez modifier, tout ça ensuite ce qui, peut être intéressant, c’est d’ajouter surtout des personnes pour gérer votre compte publicitaire, c’est à dire que si vous êtes plus dur, à gérer votre compte publicitaire à gérer votre business par exemple, shopi Faille et bien ça peut, être intéressant d’ajouter les personnes pour qu’elles puissent pour qu’il puisse, modifier les campagnes, etc.
Ensuite vous pouvez gérer vos pages ici ensuite, vous pouvez, gérer vos paramètres de paiement donc les paramètres de paiement, c’est quelque chose de très important car facebook, bat donc, va vous facturer pour vos publicités et donc vous devez mettre votre carte de paiement alors à savoir que Vous êtes à chaque fois facturés à la fin du mois et non pas aux gens les jours ensuite vous avez les notifications, donc est ce que, vous voulez toutes les notifications par email et facebook moi, je mets pas toutes les notifications, du conte publicitaires en général, je Désactive mais si vous voulez les activer après vous pouvez choisir ce que, vous voulez par exemple newsletter, est mise à jour produit moi j’enlève ça, c’est rare est le résumé des publicités pourquoi pas rappelle pour création de publicité non décision d, examen des pubs, non alerte de Publicités dynamiques non mises à jour concernant les tests non après, vous pouvez mettre par exemple décision des examens de publicité cela veut dire que quand vous allez publier une publicité bien facebook va l’examiner, pour vérifier qu’elle correspond bien aux critères de facebook, c’est à dire que facebook Allait critères légaux c’est-à-dire que vous pouvez pas mettre par exemple de pornographie est donc une fois que que l’examen est fait et bien vous allez recevoir, un email, pourquoi pas avec ça ensuite ici vous, avez notification, publicitaire de facebook, si votre piste est donc été approuvé doit Prouver compte solder, sommes ajoutées aux seuls du solde du compte à zéro et; c’est donc, tout ce qui concerne les paiements moi, je les laisse en général les mises à jour concernant les tests, je laisse aussi vous enregistrer les modifications et vous avez déjà paramétrées une mode Party ensuite vous avez paramètres de l’entreprise paramètres de l’entreprise, c’est ce qui va vous permettre de gérer notamment les personnes qui contrôlent votre votre compte de publicité, donc, c’est à dire que là vous avez un compte publicitaire qui en l’occurrence repas elle si test et vous allez Donc avoir différentes personnes qui sont ici donc, si vous ajoutez différentes personnes vous pouvez leur âge ou leur, donner différents rôles, dont, vous voyez de base, vous êtes administrateur de la page et cela veut, dire que, vous pouvez absolument, tout faire sur la page néanmoins, vous, pouvez, Donc donné différentes comme rédacteur de la page modérateur de la page annonceurs de la page, ou simplement anaïs de la page, chaque rôle est un petit peu différent, je vous laisse lire un petit peu en détail par exemple, rédacteur de la page, c’est juste en gros des Gens qui peuvent donc éditer les choses mais ils ne peuvent pas modifier les fondamentaux comme par exemple les paramètres ici vous avez les paras les partenaires partenaires, c’est vos relations, professionnelles, c’est quelque chose qu’on, utilise très très très très très peu, je connais personne qui utilise ça Mais voilà, c’est ici que ça se trouve si vous en avez besoin ensuite, c’est ici vous, pouvez gérer, vos pages donc, vous, pouvez, gérer, pareil, administrateurs de la page, etc.
Ici comptes publicitaires ensuite compte instagram alors, il faut savoir que rasta g par facebook, a racheté instagram donc vous pouvez ajouter votre compte instagram sur facebook pour directement faire de la pub sur instagram alors petite recommandation ne fait jamais les mêmes pub pour facebook est pour l’instant G ne serait ce que parce que le format de vidéo pas de vidéo mais sur toute photo n’est pas le même sur facebook et sur instagram sur instagram les photos, sont carrés alors que les publicités sur facebook ne sont pas car aimer rectangulaire donc rennes pour ça Il faut faire attention: ensuite vous pouvez, gérer vos projets, si vous voulez créer un projet pour mieux vous, organiser ici vous, avez les sources de données donc, c’est pas quelque chose de très utile sauf le pixel qu’on verra un petit peu, plus tard vous pouvez gérer vos Pixels ici, c’est l’objet de la prochaine, vidéo ensuite vous avez sécurité de la marque, donc la cvo, domaine liste de blocage et, c’est pas très intéressant et ici vous, retrouvé vos, paiements, vous, retrouver centre de sécurité; c’est ici que vous pouvez, ajouter par exemple l’authentification à deux Facteurs pour votre facebook, business manager chose que je recommande car si un pirate récupère votre compte facebook et bien, il peut faire la publicité gratuitement pour son entreprise donc ça serait un petit peu embêtant que ça arrive, ensuite ajouté, un autre administrateur et bien vous pouvez le Faire ensuite vous allez demande donc, c’est à dire que si quelqu’un est et sur facebook et veut rejoindre votre entreprise, c’est à dire que vous voulez l’ajouter à votre compte et vous pouvez aussi il peut aussi vous envoyer de demande et vous pouvez donc l’accepter ou non Mais vous pouvez aussi envoyer des demandes et vous réceptionnez les invitations ensuite vous avez les notifications, donc là comme vous le voyez vous avez plein d’authie fication, qui, concerne par exemple les permissions professionnels les rôles professionnels et donc si vous avez des envies de recevoir ces notifications Et bien vous mettez oui moi, ce qui, concerne par exemple, pixels, je vais mettre toutes les notifications, après catalogue et bien vous pouvez, mettre, aussi toutes les notifications, alors à savoir que ce qui, peut être intéressant, c’est de mettre par exemple si vous avez un problème avec Les perditions professionnelle et bien de maître par e-mail uniquement pour si vous traitez mieux vos emails que les notifications, directement ici pour mieux les voir car en général il faut savoir que vous aurez énormément de notification, sur le facebook, business balladur via ici par exemple la silhouette, But et, c’est à chaque fois ça s’affiche pour rien et donc.
Il va falloir faire attention à ça pour que les informations pertinentes ne se perdent pas là dedans et bien la solution, est d’envoyer les informations par email, ensuite vous, allez, informations, d’entreprise ici vous, pouvez définitivement supprimée en entreprise si vous le souhaitez vous pouvez modifier, donc, l’adresse Email le nom et les spas, les notifications etc et si vous avez de litres de configuration si vous avez un problème car effectivement, je n’ai pas dit dans dans toute cette vidéo car, je souhaite aller relativement vite pour secours introductif et aller à l’essentiel mais si vous Avez un problème vous pouvez simplement aller ici et vous avez donc des des choses qui vous permette d’aller, un peu plus vite voilà pour les paramètres de l’entreprise est ici vous pouvez retrouver vos facturation, c’est à dire que si vous avez dépensé de l’argent et bien.
Si vous avez fait donc de la pub et bien vous pouvez voir vos factures chez de mois en mois ça peut être intéressant pour regarder pour faire vos courses en fait tout simplement derrière par rapport à ce que, vous avez, dépensé par rapport à ce que vous Avez gagné sur, votre, visage, donc voila tout pour les paramètres de facebook business manager.
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Then this is going to be the perfect strategy for you now. One thing I will say before we jump into the article is that it doesn’t matter how good your strategy is, how good your products are. How could your ad creatives are, if you haven’t, got a good professional store that comes across as trustworthy, then you’re not going to see the results that you hope for so as there’s quite a lot to get through, then I’m going to split this article up into Two parts part one is going to be taking you through the actual written strategy and how it works and why it works.
This has been exported into a PDF as well that you can get your hands on one hundred percent. Free won’t cost you any money, I’m just check out the first link in the article description below the second part is going to be the actual. Creating of the strategy within my ad manager account in real terms, so you can see exactly how to set it up. If you’re not interested in part one at some point in a second I’ll put up the time stand that will take you straight through to the practical part.
With that being said, then, let’s jump into the strategy itself, and one thing I do want to say as well is that I do read every single comment. So if there is a question on anything whatsoever posted down below, I will read it, and I will answer you if you do enjoy the article and you want more articles on Facebook. Heads for example. Please do make sure you let me know and hit that like button and finally, then, if you’re new around here, I do upload for article we four articles per week.
So please do make sure you subscribe as well. So one of the biggest questions in our get asked on people is: are these good results I’ll? Send me a picture or screenshot of that ad manager account, and they want me to tell them whether they’re good results or not, because they’ve never run Facebook ads before they don’t know what a good CPM is, what a good cost per lean click is, etc. So they’re confused and they might just test one product and if they don’t see the sales, if it’s not profitable, they might just completely write-off Facebook ads all together or even dropship in and say it doesn’t work.
So this is how I’ve designed the strategy around that problem and it completely eliminates it. So essentially, the premise that it’s based on is that you test three plus products against each other, and then you can see the results against each other. Compare them and then you’ll know exactly which product is the best by the data that comes through and then you’ll know exactly which one to put more money into and actually scale.
So, let’s go through. It then bit by bit. First of all, you’re going to start with a combo in campaign I’ll get into that a little bit later on in the article. The run time for this testing campaign, then, is going to be at least three days now. That is as a minimum. The reason being, then, is when it comes to conversion campaigns that Facebook themselves talk and mention the words optimization and efficiency, letting the conversion campaign run for longer gives it a better chance of doing that.
Within this campaign, then we’re going to have three different ad sets and each ad set. Then it’s going to be unique to a specific product. As you can see, I’ve Illustrated here so I’d set. One is going to be this Apple. Charging jock ad set 2 is going to be this hand, warmer cross phone charger and AD set 3 is going to be. This show Laurens night light moving into the actual setup of the ad sets themselves.
Now the conversion event is going to be a few content. The reason being, then, is because in the beginning, if you haven’t had any purchases chances are you haven’t, then view content are going to happen a lot more. Therefore, your ads are going to optimize a lot more you’re going to get cheaper, CPM a further reach and therefore we can have more data and data is king. When it comes to testing because the more data you can test against each other, the more accurate of a result you’re going to have agent gender-wise, then I want you to go abroad in the beginning since we’re testing, unless you know and can guarantee 100 %, who Your ideal age ranges and who your ideal gender is.
Then we need to go abroad because at the end of the day, it might shock you as to who is actually going to buy your product in terms of the detailed tags and then times one narrow minimum. Now what I mean by that is that you have one interest at your target. Then you hit that narrow audience button and you enter another interest in that box there and do that at least once again I’ll be showing you in practical terms how to set this up later on in the article in terms of your audience size.
I want you to stick around the kind of 1 million mark plus or minus 250 thousand people, so essentially anywhere from 750 thousand people, all the way up to 1.25 million people. Now you want to keep this the same across the board. The reason being is because the budget is going to be the same for each of these ad sets, so it wouldn’t be fair to have one ad set on, say: 10 million people and one set one ad set on 1 million people, because when you divide the Budget into the audience size, then it’s going to be a different percentage.
It’s going to be a different ratio and therefore it won’t be a fair test in terms of the place once then we’re going to stick to the Instagram and Facebook news feeds only the reason being for this, then, is because it’s the biggest space on somebody’s mobile Phone, it’s the biggest space on somebody’s newsfeed when they’re on desktop. Therefore, we’ve got the best and the fairest kind of accuracy in terms of making sure somebody has actually seen our ad acknowledged it and then decided on how to act on it, whether it’s to click on it or simply just scroll past daily budget per ad set.
So this isn’t a CBO campaign. The reason being is we want to make sure that facebook spends the same amount of money per ad set again to make sure it’s a fair test, so the daily budget, it’s going to be five pounds per ad set now. This is as a minimum, it should say minimum there purely because the more you spend the more data you get and, like I said earlier, the more data you have to compare against each other than the better.
The test in terms of the conversion window will go for one day, click or view. Now, usually, I would stick to seven-day click, but that’s pretty much only recommended if you’re going for purchases, because purchases don’t happen as frequently, whereas since we tagged in a conversion event of food content, then going for a one-day click of view is absolutely fine. Now you might have realized, then that every single ad set is exactly the same.
Apart from the detail, targeting and obviously the actual products that we’re testing and the reason being for this, and as it says here is we want to create the fairest test possible because essentially, what we’re doing is we’re testing different products against each other to see which One comes out on top and then we’re going to choose that one to shovel the majority of our budget into and try and scale, and so that makes making some serious sales and actually turn a profit.
The next steps, obviously, then, is after you’ve, run it for three days minimum now. The reason it says minimum is because it’s completely up to you, if you’ve set aside, say a hundred pound or a hundred dollars to test different products. Then perhaps you want to run it for four or five days and perhaps test four or five or six different products. It’s completely up to you. These are just minimums.
So after three days, minimum switch off all ad sets unless they’re profitable if one’s a if one’s profitable we might as well let it run and milk it for as long as you can and just try and make back as much money as possible. Compare the results of each ad set and then choose the best performer to actually go on and scale, and then, as it says there, if you want apart to one scaling for the next step of this or once you’ve ran your testing stage, how does the scaling Stage work make sure you, let me know in the comment section down below and just comment part two or something like that.
So I would that being said, then, essentially in terms of the written strategy. That is exactly how it works. Now, how do you actually go about setting this up with your that ad manager account? So the first thing want to do then start from the beginning in to create a new campaign. I’m going to start over just make sure we start fresh, we’re going for conversion campaign and we’re just going to name this kind of like we’re testing three different products.
So it could be a three product test, we’re not going for CBO. So we’re going to leave this checked off and then we’re going to go ahead and click continue. Now this is loaded up. Then I’m going to take you through each step staff on the top in terms of the ad set name. I always leave that blank until the end and then I’ll go back and rename it according to the criteria that I’ve used. I’m just going to go ahead and select the correct pixel and as accordingly to the strategy, then we’re going to choose a few content.
Moving down then ignore these. For now these are more advanced two kind of options. You can use no custom audiences, but I’m going to stick to the UK. Typically, then, what I adopt being from the UK is, I will test a product in the UK. I will try to scale it in the UK and if I can successfully, I will then reinvest those profits and start scaling it out into other countries, 18 to 65 all genders and then detailed targeting.
So, let’s stick with the first product, which is the Apple charging dock, so typically, what I’ll do then is I’ll go to pretty broad in the beginning and I’ll call this kind of like my base interest. So if we just go for Apple in general, we want to make sure we untaek the expand your detail target. In that way, we get a true representation of actually how big our audience is, and then this is the next stage which I spoke about earlier, which is the narrow audience button, and now we’re going to put in let’s go for Apple, read, seeing as most people Who buy this? Will own Apple read, let’s see if we can tag it as an interest which we can which takes us to 280,000 people, so that’s not within 750 in 1.
2, so we need to add some more interests to this to bring the audience size up. So let’s go for suggestions and actually see what Facebook recommends to us. So now, if we highlight engage shoppers, we can see that the description is people who have clicked on the call to action button shop now in the past week, which would be perfect because it shows they have an interest in Apple and they have an interest in Actually buying Apple products.
So if we add this to our audience and see what it does, it takes us to 910 thousand people, which is awfully spot-on, almost smack bang in the middle of that 750 K to 1.25 range, so I’m going to leave it as that. Moving down then into the next steps of the strategy. Like I mentioned, we need to edit the placements. We don’t want audience network audience network. I’ve found in the past works really well for retargeting ads, but because this is the initial testing stage, we want to make sure that people actually have eyes on our ads.
So we’re going to get rid of messenger and then we’re just going to untick these until we have just the newsfeed only so now that I’ve done that, then I just went ahead and skipped it. So you didn’t have to read when you undertake every single box. You can see that nothing is selected, then, apart from the Facebook and Instagram news feeds, so that is spot on then perfect. According to the strategy moving down, then the final thing we have to do then, is change the budget and schedule and to stay consistent with the strategy.
We want to set this to a minimum of 5 pounds per day. So that being said, then that is the ad set created. The next steps are to click, continue, go into the actual ad creation. Add your creative and then publish the ad. The next steps from there on are pretty much just to duplicate it twice and change the detailed targeting and obviously change the ad creative with that being said, then that pretty much just wraps up absolutely everything.
So I’m going to wrap the article up there by saying. Thank you very much for reading. I really do appreciate all the support, as I mentioned at the beginning of the article. Any questions comment them down below. If you enjoyed the article, please make sure you hit that like button and for for articles every single week, then throughout 2020 make sure you subscribe. I’ve got some free ebooks too. All you have to do is give me your email address.
There’s five different ones so make sure you check those out. There is a link for each individual one in the article description below head over to instagram. Follow me on there for more content off of youtube. And finally, then, if you want a step-by-step ecommerce program, that comes with my full support and has proven results from real students make sure you check out my econ academy again, there is a link for that in the description below without finally being said, then thanks very Much for reading and I’ll see you guys in the next one
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Online.Com e in questo article andrò, a insegnarvi esattamente, come ottimizzare le vostre inserzioni e ottenere un profitto e benvenuti ragazzi stefano montana qui per voi per insegnarvi come creare, il vostro business profittevole partendo da zero online e fare quindi un sacco di soldi, attraverso facebook shop iv.
Ai social media e una miriade di altri, metodi, che sono, presenti, oggi è, che voi, dovrete sfruttare al cento per cento se volete fare soldi online; ok, quindi, mi, raccomando, state sintonizzati, iscrivetevi, al canale e mettete, un bel, like al article, iniziamo subito, ok, è, prima di Tutto partiamo con la creazione del nostro account gmail quindi abbiamo bisogno ovviamente di una e mail va bene: abbiamo, già creato, a stefano articlecorso gmail.
Com questa non è la mia e mail vera, ovviamente l’ha usata solo creata, solamente per questo; corso, ok per questo article quindi non Scrivete mio fate, cose del genere, apriamo, creato grazie, alla nostra nuova e mail, il nostro account facebook, ovviamente ha chiesto, gratis, ok, creato, il nostro account facebook andremo, a creare, il nostro account business manager, dove viene, creata, dove avviene la magia; ok, il nostro per creare, il Nostro account business manager, dobbiamo andare, su google scrivere business manager, login, ok, business manager, il business manager, è il cuore del nostro facebook per le in sessioni; ok, il l’account business manager, gratuito ovviamente, non dovete, pagare per il business manager, ma dovrete pagare per le versioni ovviamente.
Facebook non vi, regala niente, ma sembra una piattaforma, gratis libera ma in verità è tutto creato, ok per fargli spendere soldi per quanto riguarda la bisogna, ovviamente dunque creato, il nostro account business manager da da google come detto scriviamo su su google business manager, login creiamo il Nostro account e avremo la nostra home che sarà fatta più, o meno così, ok, abbiamo già, creato la nostra pagina fan page stefano articlecorso al nostro account pubblicitario stefano articlecorso di conseguenza, ok, questa è la nostra fan, page dalla, quale noi inizieremo, il nostro business nostra avventura Imprenditoriale, ok, dobbiamo inserire ovviamente la immagine di profilo, l’immagine di copertina e tutte le formazioni disponibili relativi al nostro business in modo che ovviamente, chi, entra, nella, nostra pagina fan, page la nostra; pagina facebook, ok, possa, trovare tutti.
I article le informazioni, recensioni informazioni relative al nostro business, va bene: creata la nostra; pagina facebook, dalla quale, noi andremo, a creare le nostre inserzioni vogliamo prima di tutto, aggiungere immagini mangini copertina, article foto, informazioni utili; ok, a chiunque visiti la nostra, pagina facebook, informazioni utili al Potenziale cliente al visitatore, utili per ovviamente descrivere il nostro business, cosa facciamo cosa vendiamo come lo facciamo come lo vendiamo eccetera, eccetera, ok, quindi tutte, le informazioni, relative al vostro business ovviamente, voi capirete, che le app ovvero gli annunci di facebook, verranno creati, attraverso, questa, pagina, facebook, Quindi mentre il vostro diciamo il vostro pubblico andrà, a scorrere la vostra, home la pagina, facebook, sarà quindi, quella, relativa, ovviamente, quello, appena, creata, ok, poi credete, le vostre ad attraverso questa pagina quindi, se per esempio la vostra pagina si chiamerà stefano articlecorso appunto voi vedrete l’annuncio Da stefano articlecorso, ok in quanto, il nome della vostra fanpage, no kevin spacey è stefano articlecorso nel nostro esempio andremo, a creare una faremo un esempio di un per esempio della creazione un brand di moda.
Ok, lasciate stare, il nome solo, il nome non è, importante giordo, che qualsiasi nome non assolutamente importanza a lui sa cosa che conta è, il brand; ok, il valore che la gente, percepisce e da al brand tutto il resto non conta, potete chiamarmi, anche, marziali venuti da Marte: ok, non assolutamente, importanza, quindi, crea la nostra pagina facebook andremo, a creare, il nostro account pubblicitario nel quale verranno create appunto le vostre ad ne posso pubblicità le vostre inserzioni; ok, come potete vedere qua nelle impostazioni dei business manager, potete addirittura, aggiungere, persone, quindi, collaboratori, o Colleghi il generale che possano gestire le vostre, pagine facebook, ok, potete avere, più, pagine, facebook, più accanto, pubblicitari più cataloghi di prodotti, eccetera eccetera, queste, persone, potranno, quindi, gestire, anche, non per forza, come amministratori, diciamo amministratore, il ruolo più importante del vostro, business manager, ha quindi, solitamente Dovrete gestirlo voi, ok, quindi avete, il potere massimo nel vostro business manager, merito della pagina ha un potere un pochino inferiore ma comunque la possibilità appunto di fare, tutte, queste, cose, specialmente, nella pagina, ok per quanto, riguarda l’account, pubblicitario, ovviamente, qui, è, un discorso, un po più Importante in quanto per quanto riguarda l’account pubblicitario dovete essere sicuri che il vostro collega dal vostro partner, si chiama persona fidata in quanto andrete, a ovviamente dove andrete, a spendere.
I vostri soldi il vostro budget e quindi dovete essere sicuri che non le faccia che non crei. Pasticci, o casini il vostro campo, pubblicitario nelle, vostre inserzioni, I nostri ad se, no andrete a spendere più di quello, che dovreste e, il vostro business andrà, a farsi benedire, ok, quindi creato alla nostra pagina creata al nostro account pubblicitario siamo pronti per creare la nostra. Prima inversione, ok nella sezione, cessione, inserzioni, qui, potete vedere, che ci, sono, diverse voci, non te li ho più avanti andrò, a spiegare dove potete per esempio inserire.
I dati di fatturazione. I dati ovvero date la vostra carta di credito del vostro, paypal, grazie, alla quale grazie, al quale, andrete, a pagare le vostre sessioni avete qui una panoramica, dell’account tutti. I dati relativi ovviamente questo è un account di prova, ok di spiegazione, partendo da zero ripeto un tutorial guida assolutamente per begins, ovvero per principianti al quale ti illustrerò partendo da zero, come creare le vostre campagne facebook in maniera efficiente in modo da ottenere risultati prima di Tutto qui I dati che notiamo sono clic sul link, alle impressioni l’importo speso copertura eccetera eccetera qui, anche abbiamo, diverse voci, è possibile, modificare, queste, voci, più, avanti, mi, farò vedere, come ok in modo che voi abbiate, delle, diverse angolazioni, ok del vostro, risultato su facebook, perché Abbiamo diverse voci da controllare ogni volta, che noi facciamo, creiamo una campagna, facebook, la facciamo, partire, creazione, inserzione, ok, noi, stiamo, creando una inserzione per la prima volta e quindi vogliamo creare una campagna, la prima cosa che facebook, ci andrà, a chiedere è ovviamente, qual, è, il Tuo obiettivo qual è il nostro obiettivo; ok in questo esempio in questo, tutorial questa guida andremo, a creare; ok, c’ è un esempio di un brand un brand di moda del più classico degli esempi un brand di moda di occhiali da sole orologi oppure braccialetti eccetera eccetera.
Ok, quindi qual è il tuo obiettivo di marketing, qual è, il nostro obiettivo di marketing in questo caso noi abbiamo scelto come obiettivo di marketing, ovviamente la vendita di prodotto, fisico, ok, non vogliamo, vendere, il nostro, prodotto fisico, che è, un prodotto legato all’industria della moda. Va bene: noi dobbiamo, assolutamente, capire qual, è, il nostro obiettivo di marketing, il nostro obiettivo di marketing in questo caso è la vendita di prodotti, fisici; ok, stiamo facendo, l’esempio di un brand di moda quindi accessori occhiali da sole orologi qualsiasi cosa, vogliate, vendere; ok, potete, rendere, Attraverso facebook l’obiettivo di marketing, è la vendita di un prodotto fisico nel caso in cui voi aveste un prodotto digitale, o magari se volete avete bisogno di una generazione di contatti per il vostro vostro business di consulenza per esempio andrete, a selezionare la generazione contatti.
Ok in modo tale da generare più contatti possibili di persone, potenzialmente interessate al vostro business di consulenza, ok, nel caso in cui vogliate che il vostro article sia visto più persone possibili andrete, a selezionare l’obiettivo di marketing di visualizzazioni dei article ok, nel caso in cui abbiate Bisogno di traffico, ok, rimanda, più persone, a una, destinazione all’interno all’esterno di facebook, ok che in questo caso in questo, caso facebook vi, andrà, a inviare maggior numero possibile di persone; ok in base ovviamente al vostro budget sul, vostro sito web os, il vostro blog; ok su Una pagina appunto interna, a facebook nel caso in cui il vostro obiettivo sia notorietà del brand nel caso per esempio che voglia di ottenere più like la vostra, pagina facebook o che il vostro ad sia visto da più persone possibile; ok, mostrato, a sessione al numero, massimo Di persone quindi sarà la versione, più economica possiamo, dire della nostra campagna facebook in quanto, ovviamente ogni obiettivo di marketing, ha un costo differente possiamo dire che questa questa sezione di obiettivo di marketing, è la più economica in quanto.
No è un targeting va a toccare gente generale, ok, non dovrei da tre brand e per esempio andrà, a fargli ottenere più like ovviamente, come ben sapete. I like di facebook, soprattutto dopo, il cambio dall’algoritmo di facebook del 2018 nonno molto valore questo è un obiettivo che un obiettivo che vi suggerisco in quanto andrà andrei solo, ottenere più, like senza veramente, ottenere, clienti, che quello, che voi, volete, voi, volete vendere, il vostro prodotto; Ok: volete vendere la vostra, consulenza vostro, prodotto, digitale, qualsiasi, cosa, o che nel nostro esempio, stiamo, partendo, un brand di moda da zero; ok, quindi, voi penserete, a ok se la gente conosce, il mio brand allora è una cosa, positiva invece, no perché, grazie, al cambio, soprattutto Nel 2018 dell’algoritmo di facebook.
I, like mi, piace sulla pagina facebook, non hanno, molto valore in quanto, anche se voi trovate pagine con milioni di, like andrete a vedere che. I post ok di quella, pagina sono relativamente dotati di pochi di poco engagement, ovvero di poca interazione. In quanto facebook, non mostra, praticamente più, il post della fan, page nella, vostra home; ok, il nostro obiettivo di marketing per quanto riguarda la vendita dei prodotti fisici quindi prodotti di moda, è conversioni; ok, con conversioni andremo, a dire a facebook di selezionare un obiettivo un’azione importante Sul suo sito web come per esempio l’acquisto di un prodotto; ok, noi andremo, a dire facebook, facebook, io tu, ti trovi grazie, al tuo, pixar, grazie, al tool, algoritmo potentissimo, ok, nel, nostro, esempio, non vogliamo, convertire, ok, le persone in modo tale che vada, a compiere azioni Determinanti sul nostro sito web amenta, l’azione importante il tuo sito web successivamente andremo a selezionare le azioni nel nostro gruppo e cessioni; ok, più avanti che lo mostrerò non vi, preoccupate fa in modo che le persone seguono azioni importanti sotto sito web significa che il pixel di Facebook l’algoritmo di facebook, andrà a cercare, ok le persone, più facilmente, convertibili, nella, vostra, azione selezionata; ok, il nostro esempio dei brand di moda non vogliamo che le persone acquistino.
I nostri prodotti, ok, quindi l’obiettivo la vendita, la nostra azione sarà acquisto, che successivamente andremo, a selezionare crea un test, a e b cosa significa diciamo, che l’importante, fondamentale facebook, facebook ads e pubblicità di facebook, è test; ok, il tester states, testare più, audiance, più, pubblico, testare, Più annunci differenti in più al in quanto, facebook andrà, a selezionare gli ads vincenti, il pubblico vincente eccetera eccetera tuttavia noi non vogliamo, che facebook, si prenda più soldi del necessario; ok, si prenda ovviamente meno soldi possibili da noi quanto più soldi noi investiamo in facebook, meno Soldi ci sono per noi per il nostro business quindi non vogliamo, convertire queste persone ovviamente noi dobbiamo, assolutamente, evitare ciò, che facebook, ci suggerisce di fare in quanto facebook, vuole che noi, spendiamo, più, soldi, possibili, nella, sua, piattaforma di pubblicità; ok, creazione di un nuovo gruppo di Inserzione: ok, prima di tutto dobbiamo creare il nome di questo gruppo in sezione quindi gruppo, inserzione, è, principalmente la selezione del nostro del nostro; pubblico; ok, il nostro target andremo a targetizzare in maniera quasi chirurgica, il nostro pubblico in maniera tale da ottenere ovviamente il maggior numero Possibile di conversioni di vendite, nel nostro caso ricordo abbiamo, prende di moda, ok, quindi, indus della moda andremo, a prendere per esempio partiamo subito col, primo pubblico di occhiali da sole, ok, ok da sole pubblico generico perfetto conversione come detto in precedenza quindi noi vogliamo che il L’Azione del nostro sito web attraverso, conversione sia acquisto in quanto, come possiamo vedere, qui, è, possibile, anche selezionare visualizzazioni contenuti aggiunta, a carrello l’inizio d’acquisto giunto alle informazioni pagamento ovviamente ci sono varie teorie riguardanti l’azione da cere nel nostro sito web tuttavia, io consiglio di partire, direttamente Da questo, ok in quanto diciamo direttamente, a facebook, facebook non vogliamo, qui, che l’acquisto, sia, l’obiettivo principale della nostra campagna marketing su facebook; ok quindi se noi siamo per esempio con la visualizzazione contenuti come alcuni, suggeriscono, oppure, aggiunte, al carrello, o inizio, d’acquisto; ok, facebook, andrà, a Cercare per esempio, a gente più orientata alla giunta al carrello che per esempio alla visualizzazione dei contenuti o che per esempio all’inizio di acquisto, o l’acquisto in generale quindi noi in base all’azione da da facebook; ok, facebook sarà in grado di cercare, le persone, più, facilmente, convertibili Nella nostra azione di marketing, nostro obiettivo di marketing, quindi invece di partire, dalla giunta al carrello, non vogliamo, gente, che aggiunga, carrello poi se ne vada non, so spasso e non compro; ok, verifica del pixel, abbiamo bisogno del nostro pixel per far partire la nostra; campagna.
Ok, è fondamentale, il peak ovviamente voi andrete, a utilizzare shopify di quattro, stop hi fi è la piattaforma, ecommerce, shopify, perché è la piattaforma, più facile soprattutto. I principianti anche a livello intermedio e avanzato, ok da utilizzare per il vostro ecommerce per il vostro sito web per il vostro prodotto per la vendita dei vostri prodotti del vostro brand vostro servizio prodotto digitale eccetera eccetera qui li voi, dovrete assolutamente, selezionare, shopify, quindi spiega come Installare shopify sul vostro sito web android, mostra v successivamente in di pixel è una cosa, che andremo, a spiegare successivamente più in profondità, il quanto argomento fondamentale abbiamo selezionato, il nostro acquisto; ok, il nostra azione di acquisto offerta assolutamente inutile per quanto riguarda il nostro caso in Quanto noi siamo brand nuovo non abbiamo bisogno di fare, offerte direttamente da qui anche perché ricordo che le I suggerimenti di facebook come questo qui per esempio un po nascosto un po, no sono da evitare in quanto facebook, andrà ovviamente, provare, offerta, però, al terza, prova ali Prova qui però ovviamente ve, lo farà pagare di più; ok, lo vogliamo, mantenerci, più, possibile basic quindi, il più possibile a livello base per quanto riguarda, il nostro annuncio in modo tale da spendere, il meno possibile in facebook, ads; ok, facebook, mi farò, pagare di più, o Di meno in base al vostro pubblico in base a un sacco di variabili soprattutto in base alle alle opzioni, che voi andrete, a selezionare; ok, andiamo, più, avanti, ok, ragazzi, adesso, andremo, a creare, il nostro, gruppo inserzione ovvero, il nostro, pubblico; ok, questa, è la parte, più Importante ovvero la parte, dove andremo, a targetizzare chirurgicamente; ok le persone, alle quali andremo, a mostrare le nostre inserzioni.
I nostri annunci facebook, perché è, importante e fondamentale, perché ovviamente facebook ha un costo; ok, lo sapete benissimo, non è, gratis quindi in base a cpm, il costo per mille visualizzazioni voi andrete, a pagare una, determinata cifra; ok, questo cpm, a determinate variabili, ed è stabilito in Base appunto determinate variabili che andrò, a spiegarvi passo passo ragazzi andiamo, a creare il nostro pubblico ideale andiamo, a targetizzare precisamente le persone, che vogliamo; ok, questo è, il potere più grande di facebook, grazie, al quale, noi, possiamo, massimizzare, il profitto del nostro sito web; il pubblico Grazie alla creazione del pubblico possiamo stabilire, a chi desideri mostrare le tue inserzioni, ok, creandone uno nuovo, usando, un pubblico salvato ovvero, un pubblico creato in precedenza, che è possibile creare, il quale è possibile creare in gestione e sessioni gli stage; sono estensioni, possiamo, creare, un pubblico Personalizzato che è un pubblico che possiamo definire più avanzato si divide principalmente appunto in pubblico personalizzato raggiungi le persone, che hanno già interagito con.
I tuoi contenuti con la tua azienda con la tua pagina facebook, questo pubblico personalizzato è creato appositamente per un’azione di retargeting quindi le persone, che hanno già visto, il tuo ad che hanno magari messo mi piace al tuo, article hanno anche solo visto, il tuo article oppure Hanno visitato la tua pagina il tuo sito web, il tuo blog la tua, landing page il tuo fan, qualsiasi cosa, ok, qualsiasi, interazione e facebook, la registra, ed è, subito, pronto per ricard ghettizzare quelle persone, quindi uno strumento, potentissimo da utilizzare assolutamente mentre per quanto; riguarda, il Pubblico simile, a un pubblico che raggiunge nuove persone su facebook, simili al tuo, pubblico più, importante, ora, voi capite bene che uno, strumento del genere, è di un potere eccezionale; ok, vi da un potere eccezionale su facebook, grazie, appunto al algoritmo, che andrà; a registrare il pubblico Simile grazie, al vostro, pubblico precedente, spiego, meglio, facciamo, un esempio, pratico noi, abbiamo, già, ottenuto, nel, nostro web site; ok, nel, nostro, sito web cento, con versioni, ovvero, 100; acquisì; ok, va bene: cento, acquisti da 100 persone differenti, tutti, questi, dati, ok, tutti! I dati relativi a queste 100 persone saranno registrate nel pixel di facebook, è l’algoritmo di facebook, andrà quindi, a trovare grazie, alle, informazioni, ai dati, ai profili di queste, 100 persone andrà, a trovare il cliente; ok, un pubblico relativo di clienti ideale che verrà, organizzato, successivamente, attraverso, Questo pubblico simile quindi, il nuovo pubblico simile, creato sarà, il più possibile simile; a il cliente ideale creato grazie, alle informazioni e dati di tutti.
I nostri clienti già realizzati, ok dei nostri clienti già acquisiti questo, è uno strumento, fondamentale da usare, che facebook, si mette a disposizione che ovviamente ci fa, pagare di più; ok, noterete, che utilizzando, il pubblico personalizzato del pubblico simile, facebook c aumenterà, il cpm ovvero il costo Per mille visualizzazioni e ovviamente avremo risultati si spera e si presume migliori, ok per quanto, riguarda pubblico personalizza ovviamente, retargeting, più, facile, ma anche luca laica ulian, si è realizzato correttamente in base a abbastanza dati; ok, non basta una vendita, 10 vede servono, minimo, 100, 200 vendite.
Prima di creare di poter, creare, un pubblico simile, ok, andrò comunque, a spiegarvelo più avanti come crearlo e quando, crearlo; ok, non vi, preoccupate quindi torniamo alla copertura potenziale, che abbiamo qui di 31 milioni di persone; ok, che ovviamente troppo, elevata suggerisco io di iniziare da un 500 mila un milione di persone massimo di copertura potenziale sempre in target ovviamente ho anche se volete targetizzare in maniera, più specifica, dalle, 100.
000, alle 500mila persone questo, perché, perché, grazie, a una dian, a un pubblico di queste, dimensioni noi, possiamo, successivamente, scalare, ok, scalare e fondamentali. In facebook, in quanto, ci permette di appunto scalare il nostro business in base, alle persone, ok, non vediamo, prima una unità vendiamo poi 5 rimaniamo poi 10 poi 100 così in modo da appunto creare una scala, ok, una scala di vendite una scala di profitto, alimentando quindi.
Il nostro business in maniera, sempre, più, costante, abbiamo detto, che quindi 31 milioni di persone sono troppe abbiamo preso, un esempio, l’italia, ok, perché ci troviamo in italia, quello che non dovete fare è, targetizzare tutte le persone che in questo luogo in quanto, ovviamente sono persone, a Cui caso può essere il più recente all’interno della recessione da quindi prende facebook, fatta realizzare tutte le persone, a caso che si trovano italia, capirete bene che questa non è una mossa, intelligente, ovviamente facebook, veramente come predeterminata, perché, vuole, che vuoi, spendere, più, soldi, ok, ricordo, che Più più impressioni voi andrete, a pagare più facebook, ci guadagno quindi voi volete, meno, impressioni, pagare, meno, posizioni, possibili, ma alle, persone giuste come si fa questo targets andò in maniera, efficiente; ok, le persone, che vivono in questo, luogo noi, vogliamo, selezionare, questa opzione in quanto, saranno Persone che veramente e stabilmente vivono in italia, quindi hanno, residenza, o vivono comunque non sono; turisti; ok, sapete bene: che l’italia è famosissima per il turismo milioni e milioni di turisti di tutto, l’anno quindi voi non volete, organizzare turisti, a caso che stanno sono, inutili ta, nea Per vacanza o roba del genere, ok, voi volete da pensare in questo caso persone italiane, che vivono in italia e che possono diciamo acquisire.
I vostri prodotti in maniera più facile, abbiamo detto, che italia, persone, che vivono in questo luogo le età e tara, è fondamentale, ok, l’età troppo giovane non va bene in quanto I ragazzi di solito, sotto 21 anni non coprono moltissimo line in quanto, non hanno, soldi; ok, Sono studenti non lavorano quindi suggerisco di solito di insieme, con eta piu grande di solito, 25 34. Anni è l’età che a me piace targetizzati più in quanto sono dovrebbero, già, lavorare, ok, sono, molto, interessati, a la moda comunque sono giovani quindi possono spendere in accessori di moda.
I presenti occhiali da sole appunto orologi bracciali che ricordo che noi abbiamo questo grandi moda, che siamo e stiamo portando avanti per finta; ok, come esempio, quindi andremo, a targetizzare 25 34 anni e anche uomini perché in questo esempio faremo, venderemo, occhiali da sole per uomini; quindi; 25: 34 anni uomini notiamo subito che da 31 milioni la copertura potenziale si abbassa al 33 milioni e 700 mila persone; ok, lingua, non ci, interessa perché le persone che in questo luogo dovrebbero, andare italiano quindi in questo, caso non andremo, a selezionare una, lingua anche se È possibile selezionare più lingue italiano, spagnolo eccetera, eccetera, l’alta, arcade, azione, dettagliata, questo, passo, ragazzi, è, fondamentale seguitemi bene che attentamente, includi le persone, che soddisfano almeno uno dei seguenti requisiti l’aggiunta di più, dettagli dell’organizzazione qui amplierà, il tuo pulito per includere; più persone; ok in verità Noi andremo a scegliere quindi un target specifico in modo da massimizzare le nostre iniziazioni da mostrarle solo alle persone giuste e fondamentale da capire noi adesso andremo, a vendere occhiali da sole quindi targa nizar e mochi piace o che da sole molto semplice successivamente andrò a mostrarvi.
Come targetizzare in maniera ancora, più, dettagliata, questo, è, un esempio, generale, tuttavia vi, posso subito, dire che facebook, ci permette di targetizzare; ok in base ai dati demografici in base a interessi e in base ai comportamenti partiamo dai dati, demografici, ok, grazie, a dati, demografici noi, possiamo Selezionare assolutamente qualsiasi cosa facebook, è incredibile, conosce, tutto di tutti, ok, quindi se, voi per esempio volete organizzare chi è, laureato selezione da qui laurea livello, d’istruzione, laurea, ok, addirittura, specialistica master, qualsiasi, cosa, potete, organizzare qualsiasi persona in base anche l’aspetto finanziario, al reddito, vedete qua introiti Del nucleo familiare 10 per cento 10 25 per cento comunque la cosa, importante è, che noi, possiamo utilizzare, facebook per fare, soldi; ok, questa è, la cosa, che conta per noi, avvenimenti importanti fidanzamenti matrimoni eccetera trasloco di recente, addirittura gente, scrive, qualsiasi, cosa, o facebook e voi Potete utilizzarlo a vostro vantaggio genitori politiche eccetera quindi dati, demografici è, decisamente uno, strumento, importante anche, se vi ricordo, che più target andrete, a selezionare ovviamente più pagate; ok, cpm, si alzerà notevolmente se vuoi inserite 10 target; ok, ovviamente facebook, che farà, pagare, molto, molto di più; Che inserendo, solamente, occhiali da sole va bene: abbiamo anche qui suggerimenti di facebook, facebook fa, selezionare, ok, parole, chiavi, o gruppi, interessi dati, demografici simili al nostro target iniziale per quanto riguarda gli interessi la categoria, che io prediligo in quanto, ci dà un’idea di come la gente Vive, ok: come il nostro pubblico vive spendere, I propri soldi quindi è importante capire, che questa sezione della targa nizzazione intagliata e fondamentale per capire dove il posto pubblico spende.
I propri soldi, ok, voi volete che il vostro pubblico sia, il più possibile idoneo, a comprare sul vostro sul web abbiamo, detto che stiamo facendo l’esempio del nostro brand di moda quindi andremo sicuramente, a cercare tra gli interessi shopping moda, già presente qui, con occhiali da sole Accessori di moda e o chieda solo, è, già selezionato, ma io suggerisco di targetizzare in maniera, più, dettagliata, rispetto, ovviamente, al vostro, prodotto al vostro brand attraverso.
I suggerimenti di facebook, ok e suggerimenti facebook, nascono quindi da una vostra targetizzazione iniziale andrà quindi, a cercare le parole, chiavi, a suggerirvi appunto le parole chiavi in base al vostro target iniziale un suggerimento che vi; posso, dare e quindi iniziare con 123 interessi, ok e poi Cercare di capire, dopo aver speso diversi diversi giorni diversi budget giornalieri in questo, vostro pubblico, capire magari come un pubblico simile, può cercare di funzionare in maniera più efficiente e massimizzando, le vostre, campagne e facebook, ok, quindi interessi, abbiamo, detto, occhiali da sole infine comportamenti anche, qui Una informazione generale di facebook, decisamente importante in quanto ci permette per esempio di selezionare, acquirenti coinvolti le persone, che hanno ha cliccato, sul pulsante di call to action, acquista, ora, nell’ultima, sezione, sessione di facebook, ok, affinità, culturali, universale, quindi, anche, qui, possiamo, selezionare, diverse opzioni, utili; ok, Dati, assolutamente certi, ok come per esempio accesso, a facebook da mobili l’accesso, a facebook da da desktop o viaggi per esempio tornati in viaggio da una settimana viaggiatori frequenti, ok per esempio possiamo vendere, I lanciatori frequenti internazionali uno zaino una borsa da viaggio; ok, super facile da Targetizzare sempre in base al vostro brand al vostro prodotto alla vostra industria; ok, torniamo, quindi, focalizzandoci, al nostro brand di moda, non vogliamo, vendere occhiali da sole, a uomini la 25 34 anni abbiamo una copertura e 650 mila persone direi, che fosse all’inizio per diciamo allenare il Nostro pixel di facebook, il pixel di facebook vi, ricordo, va allenato, all’inizio, sarà vuoto; ok, con zero, informazioni quindi facebook ha bisogno avrà bisogno di di voi per acquisire maggior numero possibile di informazioni e andare ad ottimizzare la vostra campagna facebook in base alle informazioni precedenti in Base anche alle informazioni successi, che voi andrà dai capite bene che facebook, il pixel di facebook; andrà a migliorare le vostre campagne ad ottimizzare.
I vostri risultati in base a come target. Inserite, il vostro pubblico va bene: quindi fondamentale da organizzare in maniera, corretta e non a casaccio primo per non spendere troppi soldi su facebook, inutilmente abbassando quindi è ovviamente. I vostri margini di profitto perché più spenderete in facebook in pubblicità in generale e meno soldi avrete per voi per alimentare, il vostro business e meno quindi.
I guadagni totali dovete cercare di spendere, meno possibile su facebook, io vi, spiegherò come attraverso, il corso che andrò, a creare vi, insegnerò passo dopo passo cosa fare per creare, campagne vincenti e sfruttare al massimo facebook per ottenere. I risultati il più possibile soddisfacenti e profittevoli andiamo avanti abbiamo detto che la copertura potenziale di 650.000 persone potrebbe andare bene ma, inizialmente, suggerisco, ai miei studenti, ai miei clienti di iniziare, con una copertura potenziale un pubblico di 500.
000 persone massimo quindi targhe inseriremo, ancora attraverso, un Interesse che soddisfa anche almeno uno dei, seguenti requisiti sfoglieremo quindi interessi, andremo, sempre, attraverso shopping e, moda direi, che chi piace, un uomo devi da 25 34 anni che piace la moda e piace vestirsi, con occhiali da sole potrebbe assolutamente piacere abbigliamento maschile, ok, noteremo che il Pubblico si abbasserà notevolmente e 290 mila persone e possiamo definire questo pubblico come soddisfacente, ovviamente voi, dovrete trovare, lo vede essere, bravi attraverso, l’esperienza ovviamente, a trovare il vostro, pubblico ideale; ok, attraverso, tester, stesse est est est est est ripeto mille volte di testare come se non Ci fosse un domani lo so che è una spesa una questione, ovviamente di budget però facebook, sono così facebook, è capace di farvi, partire una, sola, campania, o che è un solo gruppo e sessioni.
In solo ad una solo, non solo, annuncio quindi e farvi fare un sacco di soldi, come capace, che facebook, faccia partire di dieci, campagne differenti nessuna delle, quali, avrà, dato, risultati, soddisfacenti, o vi, darà vendite, nel, breve, periodo, nel medio, periodo, nel, lungo, periodo, ok, quindi, è, Tutto basato sul test facebook, è fatto apposta per testare; ok, non è solo una questione, si che facebook, vuole guadagnare su le nostre ad sul nostro diciamo sulla nostra pubblicità eccetera, ma ovviamente facebook, vuole che vuoi guadagnare di più in quanto, più, voi, guadagnate, più, voi scale; Rete il vostro business più voi spenderete soldi in pubblicità di conseguenza, spenderete più, facebook, quindi l’obiettivo di facebook, e si guadagnare quindi fare più, soldi possibile, attraverso appunto la sua, piattaforma attraverso, tutta una pubblicità, ma ovviamente l’obiettivo di facebook, e anche farvi fare soldi; ok, far, vivere Il vostro prodotto farvi ottenere le ips 15 nazioni contatti e fare in modo che voi convertì, a te il più possibile proprio appunto per spendere più soldi su facebook, molto semplice come si dice in america, un win to win ora abbiamo una copertura, potenziale 290 mila persone E vogliamo andare avanti in quanto il nostro pubblico è stato definito possiamo specificare ulteriormente attraverso per esempio, chi fa shopping online; ok, andremo, quindi, ad abbassare ancora di più la nostra copertura potenziale ovviamente 280 mila persone da 290 mila non vale la pena, neanche selezionare shopping online.
In quanto per 10mila, persone ritengo che non sia necessario, va bene. Perché facebook in base come ho già detto in precedenza in base alla realizzazione in base a più interessi specifici andrà, a farmi pagare di più quindi un interesse due interessi un comportamento specifica ulteriormente eccetera eccetera andrà a fare pagare di più base ovviamente al targeting più il Pubblico sarà targetizzato è piccolo più voi andrete, a pagare cpm quindi, il costo per mille visualizzazioni del vostro ad del vostro annuncio facebook, quindi badate bene: noi vogliamo, spendere salvare soldi su facebook per le nostre tasche aggiungi interessi se ciò può comportare, a un aumento di conversioni Al costo per conversioni inferiore facebook qua ci suggerisce di cliccare, su questa casella voi ovviamente, non dovete, farlo perché facebook, vuole prendere da voi soldi assolutamente senza motivo come in questo caso noterebbe bene che cliccando su questa casella abbiamo una copertura, o che 63 milioni e 700 Mila persone andrà quindi, a selezionare tutti gli uomini da 25 34 anni senza quindi prendere considerazione del nostro target senza prendere in considerazioni interessi, che abbiamo già, selezionato andrà, a scegliere quindi tutte le persone da 25 34 anni indifferentemente quindi assolutamente non lo fa del cosa fa Va selezionare variamente tutte le persone da 25 34 anni di sesso, maschile, dentro facebook, ok, posizionamenti, automatici, scelta, consigliata di facebook, parliamone perché è la scelta, consigliata per facebook, non per voi, ma lasciatemi spiegare che la modifica dei posizionamenti importante in base al vostro, obiettivo; ok, se Voi volete ri targetizzare quindi il vostro pubblico che ha già interagito con voi attraverso un pubblico personalizzato voi dovreste usare, il posizionamento romantici in quanto facebook e andrà, a mostrare il vostro ad la vostra inserzione, a tutti quelli che hanno già visto le vostre abi in precedenza E ovunque quindi su instagram su appunto posta sulla posta di messenger, la vostra, sezione, sulla, loro, sezione, notizie sui article streaming; assolutamente, dappertutto, ok, questo, perché, perché, voi, potete, selezionare le persone, che sono, connesse, attraverso, wifi, o attraverso 3g per esempio, o 4 c, o attraverso.
Nobody data, ok, io suggerisco, sempre di connettere, solamente attraverso wifi in quanto, il cliente sarà in una situazione di agio possibilmente, a casa probabilmente in un caffè o in un ristorante o in luoghi del genere, dove è, possibile, spendere, più tempo ovviamente se una persona è in Giro in autobus in macchina con il 3g o 4g più difficilmente comperare. I vostri prodotti e ovviamente voi andrete spendere più soldi inutilmente quindi selezionate solo, con connessione wifi e.
I dispositivi mobili tutti quanti solo nel caso in cui immediate per esempio cover per iphone qui in questo caso potreste selezionare, iphone, ok, potete, selezionare addirittura. I modelli di iphone, quindi andremo, a selezionare tutti. I dispositivi mobili e passiamo al budget e programmazione, ok, stabilisci quanto, desideri, spendere e quando desideri mostrare le tue inserzioni su facebook, prima di tutto, succede sco sempre ai miei, studenti, ai ai miei, clienti di iniziare, con un budget giornaliero per gruppo estersione questo, perchè, perchè, facebook, Intanto è più abituato, a spendere un budget di 5 euro 4 tutti inizialmente partono a 5 euro come prezzo base; ok, quindi l’algoritmo di facebook, è più improntato questo tipo, il budget giornaliero quindi è capace di spenderlo in maniera più efficiente possiamo, dire e soprattutto voi dovete Capire che avete bisogno di tanti, gruppi inserzione, non basta uno, non basta, inserire, un gruppo e sessione, un pubblico mille euro al giorno e ottenere 2 mila euro di ritorno, no non funziona, così stabilisce quanto desideri, spendere e quando desideri mostrare le due sessioni assolutamente fondamentale da Capire che il pass giornaliero ovviamente andrà, a spendere il vostro budget in questo, caso 5 euro durante tutte le 24 ore della giornata; ok, se voi fate, partire per esempio le vostre inserzioni alle, due di pomeriggio dalle due a mezzanotte quindi dalle, 14 alle 24 in 10 Ore andrà spendere tutto il vostro bacio ovviamente voi siete liberi di decidere, quanto spendere durante l’arco della giornata, un bacio al giornaliero, rappresentato spesa media per ogni, giorno quindi durante le 24 ore, facebook, andrà spendere tutto, il vostro bacio giornaliero fate, attenzione al fatto, che se.
Voi fate partire le vostre campagne facebook per esempio alle due di pomeriggio già per mezzanotte avrà speso tutto, il vostro budget giornaliero quindi nell’arco, dalle 14 alle 24 10 ore, ma ovviamente voi dovete cercare di dire facebook, spendi il mio budget giornaliero durante le ore, piu opportune Durante le ore giuste modo tale che le persone comprino I miei prodotti, I miei servizi durante ore determinate come dire, questo, a facebook, voi potete selezionare data, inizio nelle, vostre, campagne, facebook, ok, è una cosa, molto, più, complicata, che non suggerisco, nei miei, clienti, né, ai miei, Studenti di fare in quanto facebook, è molto intelligente ogni gruppo, inserzione ha bisogno di almeno, 3 4 giorni per stabilizzarsi per ottimizzarsi quindi dovete capire fin da subito che facebook, sarà una spesa, importante, ma che potenzialmente gli permetterà di elevare, il vostro business; ok di farvi, guadagnare Molti molti molti soldi ma che ovviamente, a ma la possibilità di farvi, perdere molti soldi quindi se voi non fate, partire vostre campagne, con un criterio secondo uno schema, logico, secondo le regole, che facebook, si impone voi perderete tutto, il vostro budget giornaliero inutilmente, senza, ottenere, alcun, Risultato ma se voi fate le cose in maniera, corretta vi, assicuro che I risultati attraverso facebook arriveranno in quanto facebook vi da la possibilità di organizzare di fare pubblicità, come nessuno, ha mai, fatto prima come per esempio le televisioni assolutamente un altro livello; ok la pubblicità su Facebook è il presente è il passato e sarà il futuro; ok, sarà, il futuro riguardo soprattutto tutte le società, che ancora non investono, ingenti capitali in facebook, ma che sicuramente andranno investire c’ è assolutamente la cosa, importante da capire è che non è solo in base a Quanti soldi spende tema anche come li spendete ovvero la qualità del vostro, pubblico e delle vostre inserzioni e delle campagne di come voi fate, marketing su facebook, mi raccomando cercate di capirlo, perché è, fondamentale, quindi, ritornando, al nostro budget giornaliero, o 5 euro 5 euro che al Giorno fanno in una settimana 35 euro, il nostro gruppo in sessione andrà ad ottimizzare si nell’arco di sette, giorni; dal click; ok, quindi, a finestre conversione seleziona quantità di tempo c’ è una mente, necessari affinché qualcuno completi, nazione importante in questo, caso, conversioni, dopo, aver, visualizzato, ad Una sezione aver cliccato su di essa, ok, se la conversione di un giorno ad esempio effettuare, ma autorizzazione usando.
I dati provenienti dalle conversione venute entro un giorno da quando qualcuno ha interagito con la tua inserzione ora strategia offerta questo è, un livello molto più avanzato che non andrò, a spiegarvi qui anche perché era; un livello base importante in quanto già facebook e molto, molto, intelligente, L’Algoritmi facebook è molto intelligente riguardo alle, vostre, campagne, andrà quindi, a scegliere andrete voi, a scegliere un limite dell’offerta quindi per esempio non vogliamo un 15 euro per acquisto un esempio pratico non offriremo più di questo importo per ogni acquisto se questo importo è troppo esiguo potreste Riscontrare problemi con la spesa del tuo budget, ok, quindi, potrebbe, avvenire, che facebook, non spenda, il vostro budget o che lo spende tutto in ungheria risultati è, un processo molto sensibile da capire e da attuare quindi mi raccomando non fatelo.
Se, non siete sicuri di quello, che state facendo per che andrete, a spendere tutti passo. I soldi inutilmente senza ottenere risultati anche questo ti si trata stessa cosa riguarda appunto la strategia di offerta, tieni presente, anche qui facebook show dice che le stragi offerta disponibili variano in base a tua ottimizzazione per la pubblicazione dell’inserzione quindi anche dovete avere una base, ok di Informazioni nel vostro pixel informazioni riguardanti, I vostri clienti già abbastanza forti in modo da facebook in modo che facebook vi, aiuti, a trovare appunto questa conversione hanno un costo fisso; ok, è un procedimento, molto più complicato, che non vi, preoccupate vi, spiegherò, ma questo e per livello; Molto molto più avanzato che sinceramente ha utilizzato un po di volte, ma ho sempre preferito un diciamo un budget automatico; ok, che dà la possibilità, facebook di trovare, automaticamente autonomamente, il cliente, ideale; ok, detto, questo, abbiamo, concluso la sezione, riguardante gruppo in sessioni, andremo, a concludere; ok, Creiamo la nostra inserzione per la prima volta oppure utilizziamo, il posto esistente nella sezione creazione in sessione quindi abbiamo la possibilità di creare, un’interazione da zero oppure utilizzare un po se esistente nella nostra pagina facebook in questo, caso sta, utilizzando per comodità stefano montana, oppure addirittura attraverso.
Il nostro account: instagram, ok, anche qui stefano montanari al il mio account instagram andate quindi, a selezionare, il post; ok, il post siderato e noterete subito, che ci sarà una lista dei post presenti, appunto nel vostro account instagram facebook vi, suggerisco fortemente di utilizzare una call to Action ovvero scenico all’azione desideri, che le persone e seguano quando vedono la tua ossessione suggerisco di sempre, inserire acquista ora, o dove due dove inglese, ed hoffer, ricevi l’offerta; ok in modo che la gente, capisca subito le persone capiscono subito, che devono, comprare, senza, girarci, intorno, ok, Sempre meglio essere chiari non fare, strane cose, che poi non si capisce anche nel caso per esempio di un flip la shipping ovvero gratis con spedizione è una tecnica, utilizzata principalmente, negli, stati, uniti, ok, che riguarda, quindi una una vendita di un prodotto pari; a zero sulla Sulla carta ma metterete il costo di spedizione più alto in modo da coprire, il costo del prodotto iniziale; ok, quindi voi prendete il prodotto a 0 ma la mente rete delle spese di spedizione, che normalmente sono sui 23 euro; ok per prodotto la metterete per esempio, a 10 facendo risultare come se lui il cliente sia ottenendo qualcosa gratis ma che in verità, il prezzo del prodotto è inserito nelle spese di spedizione; ok, ma il cliente percepirà questo prodotto come gratis; ok, quindi, mi, raccomando, mi, raccomando, questa, questa, è una tecnica, che andrò, a Spiegarvi più avanti e più in profondità anche perché, è, decisamente, potente; se utilizzata bene in modo da ovviamente a crescere la social plus ovvero la presenza di altre persone che stanno interagendo con il vostro contenuto con il vostro sito web o la vostra azienda con il vostro Prodotto in modo appunto a creare più fiducia per I nuovi utenti che andranno, a ovviamente, a vedere vostro ad interagire e di conseguenza fa strada anche in base alla percezione che loro hanno del vostro brand; ok, è fondamentale, il marketing non è una guerra di prodotti in Mano a guerra di percezioni, ok, prima vi, rendete conto di questo e, prima vincerete la vostra, battaglia, sul marketing, la vostra, battaglia li prende, ok di brandizzazione per quanto, riguarda qualsiasi settore; ok, il brand la cosa, più importante la percezione che.
I clienti le persone hanno del nostro prodotto del nostro brand in generale; ok, tutto relativo alla percezione qui noi dobbiamo cercare di attraverso, le nostre campagne pubblicitarie di trasmettere, il più possibile non solo in base alle informazioni che ovviamente, sono, fondamentali, ma soprattutto in base alle emozioni Che riusciremo a trasmettere grazie, alle nostre in sessioni creiamo quindi in questo caso una inserzione, totalmente, nuova e vediamo, che facebook, ci suggerisce determinati modelli da utilizzare abbiamo qui, il carosello molto potente per quanto riguarda l’azione di retargeting; ok, quanto, è, possibile posizionarlo in tutti.
I posizionamenti appunto di facebook, ok, ovviamente dipende dal tipo di formato, delle immagini dal article o ogni con. I article immagine a una size, quindi un formato differente; ok, andremo, a selezionare qui differenti immagini potete selezionare anche utilizzare anche un article una slideshow facebook, permetterà di anche di creare una breve slideshow di 15 secondi con le varie immagini inserendo anche, delle, musiche, quindi, avete, un’amplia.
Ok, una grande possibilità di scelta, non fermatevi subito alla prima immagine che trovate la inserite, facebook, facebook, ads e sperate di vendere; ok, dovete, essere, creativi, creazione di contenuti, quindi non fermatevi, a cose semplici mi raccomando cercate di essere, più sofisticati, possibili vi, aiuterò, che successivamente, a Creare le als perfette, ok in modo da ottenere più gli è possibile più contatti, possibili, quindi, più, clienti, potenziali, possibili; ok, con un sì tr click to wait; ovvero la quantità di click; ok, che vanno, dal, vostro, ad al vostro, sito web quindi, una variabile; ok, una Una metrica molto importante da tenere in considerazione la quantità di persone, che dal, vostro, ad vanno appunto al vostro business in generale; ok, quindi, non vogliamo, che questo, si tr vada ad essere più alto, possibile ovviamente, lo scopo di facebook, è quello di appunto, attirare, traffico, sul Nostro sito web sono, strani page sul, nostro, prodotto, ok, quindi, assolutamente, fondamentale, avere, iniziativa e creatività cercate di giocare, appunto anche qui, potete, utilizzare, modelli kit di creazione dei article assolutamente consigliato quelli ascoltatevi, se volete salvare, il vostro denaro su facebook, e ovviamente utilizzarlo per ampliare, il Vostro business, ok, ripeto questi, sono, errori, già, fatti quindi non fate.
I miei stessi errori e anzi ascoltatemi abbiamo detto che voi pagherete di più, questo kit di creazione, article per esempio, questo modello verticale quadrato eccetera che a questo molto utile per le storie devo dire sì esattamente per le storie di facebook, o instagram; ok e come abbiamo; Detto pagheremo di più, però ovviamente avremo un servizio più di qualità possiamo dire anche perché se voi volete un article o una foto professionale comunque se non siete dei esperti di fotografia, o di article, editing, vi, suggerisco di chiedere, a qualcuno più esperto di voi; ok, quello Ovviamente il livello successivo per livello begin quindi principiante vi, suggerisco di utilizzare, foto professionali, il più professionale possibile, che trovate sul vostro prodotto, o che potete anche scattare voi in qualche in qualche per esempio posizione particolare con qualche monumento pure con background quindi uno sfondo, decisamente accattivante Che cattura l’attenzione questo è lo scopo del nostro, scopo per la creazione di inversione, mi raccomando tenete bene a mente, qui ovviamente andrete inserire un testo come creare una campagna facebook, vincente se mi ricordo come si scrive vincente in pochi, semplici passi, ok, quindi, selezionate, fino, a 10 slides e suggerisco di pensare, a tutte quante perché, ho uno, o dieci non cambia, assolutamente niente, il prezzo lo stesso inserire il link qua sempre la call to action; fondamentale ragazzi vi, suggerisco di scrivere, utilizzare ricevi l’offerta, o acquista ora potete, anche, penso, seleziona, nessun pulsante.
In questo caso anche qui, altro, trucco, avrete, un ctr, più basso, ok, ma potenzialmente, più di qualità, ovvero la gente, che veramente, sarà, interessata, al vostro, articolo, al vostro, servizio, al vostro, prodotto, ok, andrà, a cercare, il vostro link da qualche, parte perché, sono, veramente, presi, dalla Vostro ad da quello che state prona, proponendo, ok, molta gente per esempio con il pulsante call to action vasco compra ora cliccano così alla cieca senza però alla fine acquistare quindi non sono impulsi, bayern ovvero acquirenti impulsivi andando quindi, a sprecare il vostro budget su facebook, detto Questo avete capito come funziona, il carosello come funziona, anche, l’immagine, è, molto, semplice inserite, un immagine singola potete inserire un article singolo, può, inserire una slide, show poi inserire una raccolta, anche questa molto potente sentenza, va bene; ok, qui avete, il modello che, come avete, sicuramente vi, Sarà capitato di vedere su facebook, bale poi cliccate su queste immagini e si aprirà con quattro prodotti sotto si apre a una lista di prodotti, molto professionale, a dir la verità, a me piace molto ovviamente questo modello costa di più, un modello vetrina ovviamente è.
Come se loro si trovassero già sul vostro sito web loro, cliccando sulla sull’inserzione si aprirà una lista con tutti, I vostri prodotti, ok quindi lo direttamente vedono tutti, I vostri prodotti se sono veramente interessati andranno, a cliccare sul prodotto e, il prodotto si aprirà davanti gli occhi. Come magia, ok, andranno, direttamente, sulla, vostra pagina web che saranno in grado di comprare, il prodotto quindi possiamo, dire che è decisamente potente e lo suggerisco, ok, penso, che abbiamo detto praticamente tutto, possiamo, selezionare così per far vedere come funziona; ok, abbiamo, detto, qui, www, lontana business On line.
Com salve sito web mio blog dove, ok, abbiamo creato, il nostro ad diventano imprendibili teche stesso perfetto possiamo quindi, verificare, tutto tutto, a posto; ok, andremo, a pubblicarlo andiamo quindi, a concludere questo tutorial iniziale per quanto riguarda la creazione della vostra, prima inserzione noteremo subito che Così viene ottenuto il nostro ad per la prima volta basta inserire, il nostro link, www business montana business on line.
Com ovvero, il sito del mio blog dove sono, presenti, tutti, gli, articoli, relativi, al business line su facebook, tusciapi fi, sulle, varie, opportunità di business, presente oggi, quindi, Mi raccomando andate, a dargli un’occhiata ve lo consiglio blog stupendo ovviamente al mio, quindi abbiamo scritto, il testo abbiamo scritto lontana business online c’, è, l’offerta siamo pronti per completare, il nostro ad quindi andremo, a confermare l’ordine; ok, ragazzi, ci, troviamo, quindi, nella, gestione, inserzioni, dopo, che Abbiamo creato la nostra inserzione quindi abbiamo, qui tutti.
I dati necessari forniti da facebook, ok, nella panoramica account possiamo addirittura vedere da dove vengono. I nostri leader, se vendiamo a tutto il mondo possiamo vedere quale paese funziona meglio dell’altro possiamo vedere, a che ora delle età e genere qualsiasi cosa facebook, ci dà un’informazione di totale, a 360 gradi assolutamente incredibile di tutti. I nostri clienti tutti, I nostri leeds in contatti.
Eccetera eccetera, ok, mi raccomando. I dati sono fondamentali abbiamo la sezione, campagne abbiamo la sezione, gruppi di inserzioni, abbiamo una sezione, inserzioni, quindi, tre livelli, come vi ho mostra in precedenza del nostro, facebook ad, ok, prima di tutto, dobbiamo assicurarci, che il nostro, obiettivo venga raggiunto; ok, e soprattutto, venga raggiunto in Maniera profittevole cosa significa noi abbiamo scelto quindi di vendere articoli di moda, occhiali da sole dobbiamo essere sicuri che il nostro obiettivo ovvero conversione quindi acquisto sia profittevole cosa significa facciamo, un esempio pratico noi abbiamo un costo per risultato di 15 euro; ok, quindi per ogni 15 Euro noi avremo una conversione quindi una vendita, il nostro chieda solo e costa 40 euro, a pagheremo quindi 15 euro facebook per trovarci un cliente e 5 euro esempio il costo, degli occhiali da sole va bene: mi raccomando 20 euro di profitto non sono da buttare ricordo Che se vuoi vendete con 20 euro di profitto vendete 10 occhiali da sole fate 200 euro al giorno, non sono da buttare chi li fa 200 al giorno, partendo praticamente da zero poche persone voi dovete essere tra, quelle, mi raccomando fate, le cose bene; e sicuramente ne Farete molti di più, ok, ricordate, che ci sono su facebook due miliardi di persone 2 miliardi sapete quanto ci vuole per finire due miliardi di persone su facebook, ci vuole una vita, non basta una vita, quindi e andrà sempre aumentare, questo, numero, quindi, chi vi, dice, è La gente finita e mercato è saturo perché sta facendo le cose male poi, le sta facendo e sta proprio facendo anche paura di iniziale paura di provare paura di spendere, soldi ovviamente dipende dal, mercato, dal, prodotto da la persona da qualsiasi cosa, ok da un miliardo di Variabile ma dipende da te le cose mi raccomando dal vostro mindset, se voi siete positivi, sul lavoro, nella, vita, nella, palestra, nella, nella, cucina, qualsiasi, cosa, ok, qualsiasi, cosa, voi, facciate, vostro mines, deve essere, orientato, verso, un obiettivo, fisso, un obiettivo, che vi, porterà al successo, mi Raccomando abbiamo detto che la prima; ok, il primo dato da osservare sono risultati costo per risultato e risultati quindi se noi spendiamo 30 euro e otteniamo due vendite qui avremo 22 risultati costo risultato 15 euro va bene: molto semplice importante, che selezionate solamente le colonne utili per Voi quindi potrebbe essere il cpm per controllare quanto spendete dovrebbe essere click to wait per controllare, quante persone vanno realmente, dal vostro hard al vostro sito web; ok, il costo, è risultato ovviamente, fondamentale e altri dati, che voi inserirete qui in base alle vostre esigenze; ok, detto, Questo potete tranquillamente partire mi raccomando, con testa; ok, ragionate bene sui vostri ad andrò a spiegarvi più avanti nei article nei corsi come fare e creare, il target perfetto mi raccomando come creare e ad perfette trovate tutti.
I link in descrizione utili per il vostro business in descrizione troverete tutti. I link utili per avviare, il vostro business di successo, mi raccomando ragazzi usate la testa; ok, non fate, le cose, a caso ragionateci e studiate bisogna lavorare duro altrimenti non si ottiene niente questo non è; un gioco è la vita, reale dovete spendere soldi per fare, soldi Mi raccomando, ok, ragazzi il article è terminato adesso potete creare le vostre inserzioni facebook, autonomamente se il article vi; è piaciuto e ti è stato utile mette, mi, piace iscriviti al canale e condividi con.
I tuoi amici iscriviti al canale e proprio qui sotto il article fatemi sapere nei commenti se qualcosa non vi, è chiaro e soprattutto voglio sapere come target; inserite il vostro pubblico iniziale e, come creste la vostra, inserzione ideale al prossimo, article
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