Categories
Online Marketing

HOW TO REQUEST ACCESS TO A FACEBOOK BUSINESS PAGE

You guys shout out to you who you who go you who go commented. Um commented on one of my older articles, but I thought it was a good one. I thought it was something I could share with you guys. I dropped a article in fact that article specifically goes over um. You know how i, how I request access, but i’ll just show you again. You know mid 2020 still doing the same thing focused on one niche since 2016, helping them with their social media, marketing, helping them with their facebook advertising one niche um since day one, and so this article that I dropped um.

In fact, let’s see if I can show you when this was made, this was made um, let’s just click on it. This was a article that I dropped um in back in 2019, so december 2019, not that not that long ago, but I wanted to kind of just give you an update um on how I how I request access so shout out to shout out to you yuhu. Shout out to you who, for commenting you guys any questions whatsoever, social media, marketing, um, building an agency.

You know affiliate marketing. Those are things that I focus on on this blog um. Helping people take their business online right, helping them capture leads, um, create landing pages, create sales, funnels, create email, automation, mainly mainly for real estate agents. That’s who i’ve been helping since 2016, but these same strategies apply for every small business owner. That’s why I focus on kind of keeping a general here on my youtube blog, so most businesses can can can benefit from the same.

You know value because I truly believe it’s all the same. It’s it’s paid traffic to a to a landing page to a lead capture page giving out some type of free offer that free offer can be a seven day pass to a gym. It could be a seven day pass to your yoga studio. It could be thirty. Five percent off your next burger. When you come in with your family and re redeem, this coupon, it could be a free seller guide if you’re a real estate agent, a free buyer guide.

You know if you’re a real estate agent, it could be. It could be a free consultation. It could be so many things man add to a landing page to offer that offer in order to capture that lead. That’s what this is all about, and so um again i’ve been focused on one industry. It’s all the same um. This is a question right here, a comment from from you who go hi david, I i am already an admin of the page on facebook.

However, when I go to facebook business, I do not see my page being reflected there. Um added the page, but the message I got: let’s see what it says, but the message I got was your request was access. Your request for access is pending yep. I know exactly what you’re talking about okay cool, so i’ll help you with this you who all right didn’t get any requests on page roles. How can I do with this? Okay perfect? So i’m going to i’m going to simply just walk you through and again that article was pretty much showing you how I do it, but i’m going to do it again, give you an updated version of 2020 um how I do it now um! So here’s what I do my whole initial pitch my whole initial um offer to to to you know my my clients to to the business owners that i’m helping with their you know marketing with their digital marketing.

My whole first approach and first product is the lower ticket. It’s a lower ticket. It’s it’s! It’s designed to break the bread. It’s designed to build a relationship. It’s designed to build rapport. It’s designed to get my foot in the door right. It’s offering a low ticket to to us to to a real estate agent, for example, um, but again the same you know, strategies apply for any business, but i’ll help them knock out a few optimizations on their social media platforms.

I’ll help them run a few basic, simple facebook ads just to give it a facelift and so in the very very beginning, as i’m onboarding a client i’ll request access to their business page so rather than asking for passwords, because I don’t want to do that right. I don’t want to ask them for their facebook password or anything like that. What I do is I tell them, especially in the beginning. It’s only in the beginning, when i’m, when i’m requesting access to their business, account to run a couple ads.

It’s only in the beginning, because what I do is I run those ads from my end. That’s that’s what this is all about. So what i’m going to show you over here yuhu, let’s go back to his question um. What i’m going to show you right here is how I request access so again, the first few ads that i’m running for them. It’s just to it’s just to get my foot in the door. It’s just to give their pages a facelift, i’ll run a like ad for them i’ll run.

Maybe a facebook article ad for them and and get thousands of people in their local area to see it right. A handful of first basic ads, low ticket um that gets that client on board and then and then I have a value ladder. You know from that point on, but um i’ll show you right here how I do it without asking for passwords, and so this is what I do all i’ll be on screen share. First of all, so if you’re not using this platform, which I just got done telling my son about it – um he’s a gamer.

You know shout out to christian he’s, building a youtube blog, um gaming and and just crushing it right, but I just got done telling them about this platform. This is a platform i’ve been using since 2016 since 2016.. Actually, since yeah yeah, let’s just call it 2016.. Since 2016, i’ve been i’ve been using this and and um rather than talking on the phone, rather than trying to explain my marketing services to a prospect over the phone over the telephone right over the old school phone, rather than doing that, i’ve always used zoom.

I’ve literally closed hundreds of clients, hundreds i’ve, i’ve done business with hundreds of social media clients again all in the same niche since 2016, and 100 of them came from zoom so, rather than on a phone call trying to verbally pitch what i’m offering. I always use. Zoom, so I can visually screen share and I can show them what i’m offering right. That has been a game changer um since day one so as I as i’m on line as i’m on zoom with them and kind of going over their facebook page going over.

You know what I can do and how i’m going to be able to help them and all this stuff right, i’m doing it all through zoom, i’m doing it all through through screen screen share and at the very end, when i, when i’m getting ready to onboard That client, when i’m getting ready to process that credit card right, I already onboarded them now, it’s game time now, i’m about to just run a few, a few basic ads for them again, i’m doing it on my end, um from their page, but from my ad Account and so here’s how you do it, you guys you just go to go to the client’s business page right and I tell them to go to their page as well, and I always want to double click home right here.

Just so I can get the full link. I don’t want all those characters at the end 972-129 right. I don’t want all those random characters. I only want this url right here. Facebook.Com forward, slash taft group, okay, so that’s what i’m looking for. So i’m i’m on screen share i’m showing them this. I’r also telling them to go ahead and hit escape, because I need them to open up a browser and go to their business page as well.

So i’m walking them through this as i’m online with them, and all I do is I grab this url and then I come back here and then I this is my ads manager. I click on the dots right here. I go to business settings and then what i’m going to do is i’m going to click on pages to the left. So writing your business settings – and this is one page you want to bookmark. What I would do is, I would create a facebook ads, which is my folder right here.

I would create an an ads manager folder, if I were you guys park it right here at the top book. You know create an actual folder and then start bookmarking a bunch of different pages inside the ads manager. This is one page. You definitely want to bookmark. This is your your business settings. Okay, so in here you click on pages and all i’m going to do is i’m going to click on the blue one add i’m going to request access to a page, i’m going to paste in that link and always make sure you see the drop down always Make sure you see the drop down? Okay, you’re, going to click on that and then you’re going to click you’re going to come down here to manage page.

You want admin access, okay, you don’t want just create ads. Just you know, freaking um, editor or whatever. You know you want everything just just request everything manage page admin, access, get the full shebang. Okay. Now here’s what’s going to happen right when I click on request access, in fact, let me just do it for the heck of it. I don’t know this person shout out to the taft group, but um, i’m using yours as an example, and then I can always remove remove it real, quick right right away as well.

Let me just show you guys for the example so bam right there. I just requested them now. What I do is, I tell them and this what so. This is what i’m thinking you’re saying: uh yoohu. This is what i’m thinking you’re saying because over here in your question or in your comment, however, when I go to facebook business, facebook business, I do not see my page being reflected there out of the page, but the message I got was your request for access Is pending so look? This is what I see right here.

Your request for access is pending so boom. That’s what i’m going to see on my end right now on their screen, i’m telling them i’m saying: hey, okay, cool share screen! If you want and i’ll walk you through this, so when they’re looking at their page, in fact, let me go to my business page because, when you’re looking at your own business, page you’re, looking at it from the editing editing, you know perspective whereas right there.

I I didn’t have access to the taft group right, so I i don’t see what I see now right here, which is business manager, because i’m not an admin, but when you’re looking at it from your page from your from your perspective from your site, you’re looking At your business page this, what you see you see everything here at the top page ad center inbox. So this is what they’re seeing right, i’m telling them! I’r saying: hey! Go to your business page and here’s what you’re going to do! You’re going to click on settings right there in the top right, okay, you’re going to click on settings and then what you’re going to do is over here, on the left hand, side you’re, going to click on page roles and right here in the page roles.

This is what i’m telling them. I’r saying: click on page roles and as you scroll down towards the middle of the page, you’re going to see right here, respond to request you’re going to see inspired digital, which is me right. You in your case. It might be your business page or it might be your name, but whatever it is, you tell them. You say: hey man, you see my name right there and and you’re at that point.

It’s not going to say remove. Yours is going to say, respond to request. So this is all i’m telling i’m saying: okay, cool! Look at look for my page right there under agencies. Look for my page and all you’re going to do is you’re going to respond to request. They click on that it takes them through a process where facebook asks for their password. They enter their password on their end and they accept your request and then here’s what you have to do.

This is what’s super important. Then you have to refresh this page right here: okay, follow my lead, you have to refresh this page and then it will say access given or access granted. It will say that right here at the top now this one’s going to say it’s still going to say pending, because these people don’t even know me right – the taft group so they’re not going to request they’re not going to accept me at all.

I’r just doing this for the example but you’re going to see right here. It won’t say once they do that on their end right once they respond to requests put in their password, and then you come over here and refresh the page this right here. It will no longer say your request for access is pending. It will now say you now have uh granted you now. Your access has now been granted or it’ll say something like that.

You’ll you’ll you’ll know it looks different than this right here: okay and then what you have to do, which is mandatory required or you’re not going to be able to to to attach yourself what you’re going to do is you’re going to scroll down and you’re going To simply add read, let me let me look at this client so right here, i’m going to add people, that’s what you’re going to see. This is exactly what you’re going to see right here: you’re going to see you’re going to see owned by individual and then you’re going to see permissions given.

This is what it is. So you end up seeing this right here and then you add people. You won’t see your name right there just yet until you add people, you click on, add people. You find your name over here to the left. You check that circle and then you assign that is it? Okay, that’s how I do it. That’s how i, and and the reason why I do it this way again, is because i’m only running a handful of ads for them in the beginning, and i’m doing it for my ads manager from their business page, which this allows me to do it from their Page once I add people and add my name and then I add people then boom there’s my name right there.

I have access to the page, i’m good. Now I can run it from my ads manager, but from their page. Okay – and this is this – is when I run a like ad – this is how I run a like ad i’ll. Take them from 300 likes to 3 000 likes i’ll run like ads like this, and then i’ll run a handful of article ads for them. Just in the very beginning, and then once I get them as a monthly retaining client, then i’ll teach them how to do it from their end.

Okay, um! So that’s how I do it there and then once you come over here to the ads manager. Once you add your name, okay, you have to add your actual name right there, where it says, add people once you do that and then you come over here and run an actual ad. Let’s come back over here and let’s just go through the setup, just um. This is a brand new account. Let me just try this one. So as I go through the setup hit, the green button create, let’s say we’re going with um.

Let’s just say: let’s, let’s say engagement, let’s say we’re doing a page like ad um. So there goes engagement, we’ll scroll down. There goes page likes, we’ll click, the blue button and then over here it’s going to ask us which page um do you want to run it from and then you’re going to just simply hit the drop down so right here? It is um okay, so let’s get on this part we’ll hit next and it’s right here.

So it’s going to say, facebook page and all i’m going to do is hit the drop down and i’m going to find that page. So all of my pages are right here. All of the pages that I manage are right here in my inspired digital. Now again you might have a business name right there. You might have your name right there, just look for the multiple pages and you’ll see it there, so I click right there and then I find that one page taft group or whatever and then boom.

I choose that and now and then I keep going and then I run that ad again, a like add a article ad i’ll. Do it like this just to kind of get my foot foot in the door just to just to start that that business relationship and let these people know exactly how how much value I can bring? And then again, if I end up taking them up my value ladder, that’s when i’ll get them as a monthly, retaining client and teach them how to do all this from their end.

Okay, so hopefully that made sense. You guys again, i’m dropping bombs like this. Every single day social media marketing, um, affiliate marketing, making money online um and and just keep it simple, whatever type of business you’re building, if if it comes down to, if you’re, looking if you’re building the type of business where it comes down to capturing leads, because You have some type of offer.

Maybe you own a local yoga studio. Maybe you own a local ice cream joint. Maybe you own a local restaurant. Maybe you own a local gym, maybe you’re a local real estate agent and you sell houses. Maybe you do solar, whatever it may be, you’re in business to sell a product or service to do it online. We need basic tools and that’s what i’m dropping on this blog is is what does it take? What type of web page do we need? What type of email automation do we need? What type of landing pages do we need? How do we run these basic facebook ads that are going to drive traffic to our website, so we can capture leads and make money? How do we do all that online? That’s what i’m dropping on this blog, you guys so if you haven’t, subscribed hit the bell for notifications drop me a comment below shout out to you who thank you for for for commenting.

Thank you for asking this question and I hope right there that made a lot of sense, but if you’re into anything online, you guys drop me a comment below. Let me know what type of business you got going on: um, online and um. Let me know how I can bring value to what you got going on alright guys i’ll see in the next article over now,


 

Categories
Online Marketing

How to Use Facebook for Your Online Business

What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.

Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.

I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.

When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.

I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.

So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.

Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.

Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.

What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.

That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.

That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.

Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.

Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.

Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.

This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off


 

Categories
Online Marketing

How to Use Facebook for Your Online Business

What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.

Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.

I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.

When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.

I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.

So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.

Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.

Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.

What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.

That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.

That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.

Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.

Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.

Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.

This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off


 

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Facebook Marketing Tips for Local Business with Paul Getter | Influencer Networking Secrets

He works with influencers such as Grant Cardone Gary Vee Kevin Harrington and ty Lopez in this article you’re going to learn about how you turn your local storefront into a global storefront you’ll also learn some of the worst mistakes to avoid.

So you don’t fail at internet marketing and you’re going to learn why the simplistic product pushing offer no longer works. Even if you have brand recognition now be sure to click on the links I provide in the description below you can follow paul on instagram under at paul. That’S the best way to get ahold of him, and we are pleased and indebted to paul for offering up his course have become a social media rockstar for free.

If you mentioned you heard about it on executive conversations so be sure to stay tuned to the end. Take advantage of the free course and let’s get started alright well excited is an understatement to describe and bringing on my next guest. This is paul getter, the internet, marketing nerd paul. Thank you so much for joining us here on the show. Thank you Paul and let me just first of all say you have a great name.

So, wouldn’t you agree, I’ve had mine my entire life. I know it’s never steered me wrong, so we are talking right now to I describe this very generally as a magician who can make a lot of money fall out of the sky with a few clicks of the mouse. That’S always an encouraging feeling Paul. I’M we’re all curious about your background and how you became the internet, marketing nerd yeah. So you know people often ask me: how did you become an entrepreneur and I think, quite frankly, it came out of the fact I needed to get the bills paid, and so I began to kind of like reach out always had kind of like that tech.

Nerd background and was building a website when they first got started and playing around online, but I initially started you know just experimenting with Facebook and building Facebook pages and after a short time, I realized that there was an opportunity that you could monetize your traffic online. So it started out with building little websites doing affiliate, offer, selling t-shirts and, and it just kind of expanded from there.

So how long ago was this? This was about ten years ago, and I you know it was kind of a odd transition. You know a lot of people when they look back at you know around 2008 there was a really tough time economically for a lot of people and housing decline and all that stuff, and so I was in a transition of jobs like a lot of people and So trying to find something to do and kind of leaned on that tech background and got plugged into you know: internet marketing so yeah about ten years ago now Paul I often compare the Internet to the vastness of the free market system right, but now the way I see it is it’s covering the entire world instead of just the West and and and really what it does for the marketer is.

It gives us the freedom to market our products literally to billions of people, and that’s made a lot of people very successful. Would you would you agree with that description of it yeah? Absolutely you know. The cool thing about the Internet is some jobs. You have you know. Recessions, you’ve got ups and downs and flow of the economy, but when you’re working on the line, you’ve got an opportunity that you can work with people in overseas, and so so really the world is your customers, your clients, the entire world? So that’s a beautiful thing because if you’ve got a laptop, a phone and you can connect with people on a global basis, really your opportunity for an income is limitless, exactly yeah.

What it makes me think of it. You know if you, if you look back at history at les, I don’t want to say less regulated times but times when you could be more of a freewheeling entrepreneur in the physical world. It’S now just transplanted itself to cyberspace, but the benefit is the whole world. Is dialed in instead of you having to be within the borders of the US or Canada, or you know the capitalist West right right, yeah! It’S it’s! It’S really! It’S a cool thing, because we’ve had the privilege to work with people literally from around the world.

We worked with people in Africa in Europe and Malaysia, Philippines and Kentucky, and so all over the place. I like it Kentucky. What do you think? I mean this question, probably bugs a lot of people in internet marketing. But what do you think are some of the maybe two or three of the biggest things that prevent people from being successful with it yeah. So I think, first of all I you know there is a learning curve that you have to kind of figure out.

There’S always these shiny things that people they will jump from one thing to the next thing, but what I always tell people when it comes to really becoming successful online. You just kind of like find one specialty, whether it’s learning how to do Facebook ads, really good learning how to do YouTube ads, really good, so find one thing and become the best at it. You know it’s always good to learn a little bit of everything, but you got to kind of like focus in on one specific niche, one specific skill set and not get caught up, because you know once you once you get on those the the email list or You know you’re online you’re targeted, you have all of these different offers, and you know the next best greatest thing, but really there’s.

I know people that are making great money and their education was YouTube. So fine find that niche find that specialty find that special you’ll say just focus on it and be the best you can mmm that’s good advice. So now what I’ve observed here from following you on social media and getting to know you a little bit through Vince’s mastermind is you’ve worked with some very big names in the influencer community.

You know: Grant Cardone Gary Vee ty Lopez, Kevin Harrington when you’re marketing with these people but and they’re playing at that level. How does the strategy evolve from say a small business just trying to market itself on the internet and what are those people usually looking for? With paid advertising yeah so yeah, so first of all, yeah we’ve had the privilege of having relationships with a lot of cool people, some of them just friends and connecting with them on that level.

Some of them we’ve actually ran campaigns for them and help them in their their business model. Uh. You know, here’s here’s the thing when it comes to a person that has you know a huge existing brand. What he will find out is there’s there’s always this warm audience where they can sell anything to where you know if they put something new out that people are going to buy it because they’ve got this really passionate fan base.

But for someone like that to grow, you have to kind of present their message and brand in a way that would appeal to people that have never heard of them before, because, if they’re going to grow, if they’re going to scale, you’ve got to be able to Take their audience and their message and their brand to a global level and begin to tell their story to people that have never heard it before, because you know yeah.

Those are some big names, but there’s people in this world that I’ve never heard of a grant. Cardone that I’ve never heard of ty Lopez so for them to scale their business. You really have to present their message and their product their service in a way that appeals to people where they’re, at and in in what they’re. Looking for so with the people that are outside they’re, their fan base, where this sound sounds to me like it’s, it’s not a single step process like it actually reaches them, and it probably in several waves before they take action on it sure sure yeah.

Well, you know I’ve seen the entrepreneur, personal development space really involved where it used to be hey, I’ve got a product and I’ve got a fancy. Car I’ve got a nice house and people buy it, but it’s evolved and people have become a little bit more keen and they want more than just you know, a little flash and bling and stuff so so yeah. It begins with educating the people and giving them content, giving them value and you’ll see a lot of people that are very successful, that they they have a good way of giving people content.

I’Ll, give you an example of a guy that we had a new client. We just started working with he’s, got a great Instagram and has a good following. Not you know huge, it’s just tens of thousands of people, but he he has great articles great content and he’s just been feeding people his content. Well, this past week we launched a webinar for him, and this is really his first webinar that he’s done within.

You know that the framework of something professionally done, but since he has fed his audience and groomed them over a long period of time, this webinar is is going to make six figures it’s going to make over 100,000 just in in one webinar. So it’s because he’s provided content he’s provided value to people right right, yeah! That’S that’s exactly what I. What I try to teach people with my content, as well as just you know, is make that investment all up front.

Sure then read it. Come back to you in spades, so right right exactly now, maybe I don’t know whether this is a question. You can really speak to Paul, but what what I’m hearing in a lot of places is that Facebook advertising is still very popular, but Facebook is in somewhat of a decline ratings wise as Instagram. You agree with that, or do you have any knowledge and if so, what’s the background there? Yes, so um, here’s here’s! The thing is, I, I think, like probably two or three times a year, there’s an in over the past eight ten years, two or three times a year, there’s some apocalyptic type news about Facebook.

Facebook has changed their algorithm and you’ll never be able to do things. The way you used to do it and Facebook has declined in viewership and Facebook is changing this, and quite honestly when, when that, when I first got into it, I would get. I would panic when I would hear things like that, and then I realized okay, maybe some things change, maybe policies change and you just have to learn to evolve with it.

Here’S one thing about Facebook and we’ve worked with on Facebook, reps and talked with. You know high-level people within Facebook and this is Facebook’s basis – is they are more concerned about the user experience than the revenue, so in other words, they want to deliver an excellent user experience versus trying to make money. Obviously, we know if they give people a good user experience the money’s going to come, but if you just allow it now, there used to be a day when I first got started in on Facebook ads, it was like the wild wild west.

I mean you would see ads on Facebook for anything and everything that you could think of. I mean there was ads for adult products, adult websites – and you know all kinds of garbage, but Facebook has obviously they want to give a better user experience. But there’s there’s always when it comes to ads and advertising. You want to be diversified, you don’t want to just be focused in on Facebook. I mean Facebook’s one of many platforms that we use.

We use Facebook, we use Instagram, we use YouTube, we use Google, we use native ads, so you want to be diversified, because if there is something that is really, you know changes the game, you don’t want to have all your eggs in that basket and you want To be diversified, I I thought you might say that and part of the reason I asked was whenever I hear stuff like that, I always think well wait a minute.

This is one of the largest, if not what the largest for-profit company in the world yeah yeah. This in a relatively unregulated playing field, where you know all of the all of the great capitalism that’s going on in the year 2018 – is taking place. Yeah, that’s thing that they want to do is just see stuff decline and decline and decline and go out of business eventually. So my hunch is always when I hear stuff like that, I’m like well, there may be changing the way they do things you know and then and then they’re going to bounce back and and everybody’s going to be like what decline in ratings ya know I mean It’S I I I remember when Facebook first got rolling, that you know it had a different feel in and they’ve done, a really good job in rolling out different kind of features within Facebook.

You know like right now the the Facebook they’re they’re going into like a kind of a television network, type of format – that’s cool! That’S exciting! People are excited about that. So you know they’ve done a good job in always adapting and giving people what they want. You know if you ever get nervous about Facebook, just follow their earnings reports and it’ll give you an assurance that they’re doing okay, yeah yeah.

I mean I read that that whole kerfuffle they had a little while back on Capitol Hill and her getting called up there, and I just laughed the whole way through and, like you know these, these people questioning him like they have the first clue of. What’S going on right right, right, yeah, you know I have a as a sort of a ending question here Paul. I actually have a a Kingdom question here because I noticed that I don’t know if that you still do it, but at one point you were pastoring a church.

Yes, absolutely, and so I have quite a significant following locally in the church that I belong to. A lot of people bought my book and a lot of people are very interested in what I’m teaching as a practical tool, taking what I teach in the marketplace and then transferring it over to evangelism. You know right. Community outreach. Is there anything you can point to that you’ve learned in internet marketing that you could really also use to advance the gospel? I mean what could an entrepreneur of faith mm-hmm in the service of God by applying the kind of stuff that you know yeah? So so, absolutely, first of all, I believe that our occupation, our career, is an extension of our ministry in our representation for Jesus Christ.

So the very first thing that we can do is be people of light and integrity within our business, and in that that is something you know, especially within the internet marketing world there’s. You know all kinds of people that play different games and there’s lack of integrity and everything like that. So if you can be above that, first of all that’s going to connect with people – and you know if people google, my name Paul Gator – they will find out really quickly that I’m a pastor of a church so and people do that, and you know quite frankly, I have probably had people that have felt like.

Maybe I don’t want to work with this guy because it’s a pastor, you know they get reading some of my articles on YouTube me preach and, like I don’t know, if I like this guy, but to me, I’m like well, if they wouldn’t want to work with Me because of that then chances are, I probably wouldn’t want to work with them either. So hey, you know that that works, but here’s here’s the cool thing when it comes to the Internet.

We are at an unprecedented opportunity where, with the click of a button, I can get the gospel to millions of people around the world, and I work with several really cool clients that also are Christian and have this. This desire to get the message out, and so using the social media using internet using paid ads, whatever you want to do, is really it’s a powerful opportunity to think about this. The years ago, to put a have a article on get millions of views.

That was that was unheard of on television, but through the internet you can have a article put some money behind it and if you’re presenting the gospel of Jesus Christ, you can get that message out to millions of people. So it’s really it’s an awesome opportunity and yeah the church. We should capitalize on this opportunity. I agree, I agree and that’s one of the reasons I asked you is so many there’s, so many people who are not directly involved in the actual professional ministry, meaning people who are not pastors are on staff at a church, but they are bringing and embodying and Living that message out in the marketplace every day I know I’m written all time, yeah yeah, I’m just thinking you know we should we should.

We should make an effort to educate them on how they can apply that so so they can start to get some of that momentum and build on it and leads to success in in anything whether it’s business or the gospel is those little victories. That add up to bigger ones. Absolutely you know going back to that question one of the first things that sparked my interest when it came into facebook marketing. There was a young lady at our church.

She was going off to college and she said: pastor Paul. You need to set up a Facebook page, so we can stay in contact, I’m like who does Facebook. You know that’s again, it was just a new thing then, and I really I I wasn’t interested in it and then so I I gave in I set up a Facebook page and I saw that businesses also. You know they had facebook business pages. So I said, oh well, let me set up one for the church and I set up a Facebook page for our church.

You know just did it because I you know that was the thing that you should do, but when things changed for me is I a couple came to church and I got talking to them. I said where’d you hear about us and they said. Oh, we saw your Facebook page and then it was at that moment. I realized this is real stuff. These are real people, this really works and so we’ve. You know: we’ve used Facebook and in other ad platforms to generate visitors to our church and do large campaigns, and so so really it’s a powerful tool.

Yeah absolutely. I agree Paul if, if somebody wants to find you or wants to find out more about your services, where would where would we want to send them? So the easiest place to get in contact with me is just connect with me on Instagram. This is how easy it is on instagram. My instagram name is paul. That’S it just p AUL. So if you’re going to Instagram Instagram comm backslash Paul, you will get to my Instagram page and myself or someone on our team is always good about checking the messages, and I think that’s probably where we connected at initially was on Instagram, so connect with me on Instagram and we can start up a conversation there and of course you can also pick up Paul’s course become a social media rockstar is that is that still available Paul yeah yeah? I think I think so I can.

I can get that for you. Unfortunately, I don’t have the link in front of me right. I’Ve got the link, I’m going to put it we’re going to put it in the description. Okay, okay, fantastic yeah, and you know what for your audience, if they’re interested in it just have them say they heard on the podcast and I’ll make sure they get the course for free. It just just says I thank you to having us on here.

It normally goes for $ 197, but if they send me a message and say they heard it on the podcast I’ll give them a code that they can get the course for free awesome. Well, that’s very generous of you Paul, and I appreciate that and I appreciate your time – and this has been a really great conversation. Hopefully our audience will get a lot out of it. Any any last comments, suggestions or other things.

You wanted to say that we didn’t get to no. No. Thank you very much for having me on here. It’S been an honor and I believe I’m going to be seeing you here in a few days up in New York, I was mind there and we’re good to see each other in person Saturday, at the 7 figure mastermind. We’Ll have pictures we’ll have pictures to follow on Instagram awesome awesome sounds great man again a pleasure hat being on the podcast here, and God bless.

You turn to you Paul. Thank you. You’Re! Welcome, thanks for tuning in to this edition of executive conversations with Paul Edwards. I really appreciate you doing that now. If this episode has added value to you, please be sure to leave a like and a comment and check out the links in the description below first of all, follow Paul. Get her on instagram under at Paul. There’S a link down there to get his course become a social media rockstar for free, just because you saw it on this program and also if you would like to meet other high performance entrepreneurs and executives.

The type that in the grip where Paul and I got acquainted then you’re going to want to check out the seven figure mastermind finn’s del monte, there’s a link for that below. Lastly, do not forget to get your copy of 10 secrets to networking success. There’S also a link for that in the description below. I appreciate you tuning in we’ll see you next time.


Have you heard the term "social signal"? If not, watch the video below.

 

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How to Use Facebook for Your Online Business

What’S up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.

Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.

I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.

When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’S entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.

I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’S Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.

So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.

Definitely I would even a minute is good and also doing behind the scenes footage. That’S one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.

Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.

What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.

That’S a really good point. Thank you for bringing that up. It’S usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’S you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.

That’S a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.

Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.

Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.

Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.

This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off


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2020 Facebook Business Page Set Up – Step By Step Walk Through

Facebook is still the Most popular social media network in the world and with over 2 billion active Users, it’s one of the best places to promote your business, one of the Simplest and effective ways of doing that is with a free Facebook, business Page If you’ve been thinking about building a Facebook page for your Business but we’re not sure where to start Stay tuned, as I’m going to show you how step-by-step so, by the end of this Tutorial, you have a fully fledged business page ready to generate some Fresh leads hi there if we’re just meeting my name Is Luc Durand, the founder of rankingacademy.

Co.Uk, where I talk about The best tools, tips and ways to help you promote your local business online step. By step and click by click on this blog, I cover everything any local Business owner needs to know from search engine optimization to social media. My Goal is to help you thrive online, so you can drive more visitors to your business. And ultimately make more money. So if you’re new here consider subscribing and Clicking on the bell button, so you don’t miss any of my new articles.

Finally, don’t Forget to check out the description below, which is why I put additional Notes and links I refer to in this tutorial if you’re ready, let’s jump Right in step number one setting up your page head over to facebook.Com before we Start you need to understand, you can’t create a business page on Facebook. Unless you have a personal Facebook account attached to it, this is because Facebook requires every business page to have at least one administrator to Manage the page – and this is only feasible by tying a facebook business – Page with a personal account and before you ask anyone seeing your business page, Will not be able to trace it back to your personal profile, as they are two Separate entities, so you can relax If you haven’t, got a Facebook account yet Create one, it only takes a couple of minutes.

If you already have an account. Just login to your profile, once you’ve logged in in the top blue ribbon click On the create link and select the page option, this will bring you to a screen. Where you will be given the choice of creating your page between two Categories, the first category is called business or Brand, you should select this category if you are a business of any size or type That sells services or product, If you are a public figure, a musician, a sports Team, a church group or any kind of organization you should select the Second option: community or public figure, since this tutorial is mainly targeted, At local business owners, let’s choose business or brand.

The next step is Choosing a name for your page, what you want to do here is to use your business Name today, I’m going to create a page for a fictitious hairdresser that I’m Going to call Planet hairdressing, the next thing you need to do is to pick the Right business category that best represent your business just start: Typing what you think the catering should be and select the appropriate one.

Based on the suggestions, add the address where your business is located: the phone Number is optional, so it’s up to you, but my recommendation would be to add it. Then click Next, you will then be asked to add a profile picture and a cover. Photo skip these steps for now. Your page is now set up and live on Facebook for Everyone to see at this stage it looks very bare and doesn’t really reflect Your business at all, that’s why I would recommend to unpublish it until we have Finished, creating it just go to settings in the general tab.

Choose page Visibility: click on edit select, page, unpublished and click Save select the Reason why you want to unpublish your page click on next. Then click on Unpublish close the dialog box, then, on the top left hand, side click Back on the page link, which will take you back to your newly created page time to move on to step number two Branding your page, the first thing we’re going to do is add a profile picture to Your page, your profile picture, will appear on every post or comments that You make across Facebook using your facebook business page.

So that’s why It’S a good idea to add your logo in there. The ideal size is currently at 360. Pixels by 360 pixels, if you do not have any logo available but yet want to make Your page look as professional as possible. Here is a little tip. You can Use head over to a website called canva.Com and log in using your Facebook Account once logged in, on the left, hand, side, menu, click on create a design and Choose the custom dimension option in the fields set the dimensions to be 360 And 360, so it fits the profile picture of your Facebook page perfectly and Choose px which stands for pixels, then click on create a design.

This will take You to a design area where you can start making your logo by simply dragging and Dropping elements directly on the canvas I personally love canva.Com As a tool and use it regularly because you can design pretty much anything very Easily, using their free pre-made templates and images Using the search Box look for something in relation to your line of business. In this instance, I Need a logo for my hairdressing salon, so I’m going to type hair as you can see.

They are quite a few options to choose from. I want something simple, so I am Going to go for this one here, just by clicking on it, Once on my work area, I can modify the elements by just clicking on them here. I Just want to modify the background from black to orange. To do this, I just need To click on the background and modify the color using the palette accessible At the top, each element can be modified in the same way, including the copy, so You can really craft something unique for your business Once you’re done.

Creating your profile picture click on the publish button on the top Right hand, side and download it on your computer. All you need to do now is load Your profile picture on your Facebook page just go back to your Facebook page And hover on the profile picture, you should see an update option appearing Click on it and select the upload photo option. Fetch your newly created logo, From where you saved it on your computer, add a description to it and click Save time to add a cover to our page.

Let’S Follow the same process and go back to canva.Com This time we don’t even need to specify the dimension, because canva has already Set this up as a default design in its library, just click on create a design. And search for facebook cover once again choose something in relation to your Business and modify according to your needs, Try keeping the same colors and font, so it looks consistent with your profile.

Picture within canva, you can also add images which makes your work even more. Professional once you’re done go back to your Facebook, page click. On the add a Cover button load, your facebook cover you just created in canva and save it. Just like your profile picture for those of you who don’t want to use Canva and need to know the exact dimensions of the cover photo. They are 820 pixels by 312 pixels.

Our page is now looking a lot better and Nicely fits with our brand last step before we move on to our next step. If you click on your Facebook cover, you can add a description of the image tag. Some people who are in it add a link to your site and write comments. This can be Particularly useful when people decide to share your cover, as it will give you An opportunity to direct people to your website or simply give them more Information step 3 add a call to action button to your page on every Facebook.

Page there is an option to add a call to action button located right below your Cover photo, this is a great opportunity to encourage your visitors to take Action such as visiting your website make a booking learn more about your Business and overall, help generate more leads and in return, increase sales to Select the type of call to action you want to add just click on add a button. You should see a list of categories you can choose from within each category.

You Have several options available Browse through the various categories and Select the most appropriate one for your business. In my example, I want people to Call the salon directly to book a hair appointment, so I am going to choose the Contact us category and the call now option then add my phone number and save Anyone tapping on this button from their phone will trigger a call to my business.

So I can schedule an appointment with them Step number four: complete your Business details very often when you are searching for a local business in Google. One of the first results that comes up organically is a facebook business page This is because Facebook is so dominant that it will trump many other results in Google’S organic search results, even your own website. That’S why it’s Important you fill in all possible information on your page, as it is likely.

To be the first impression you will give to your visitors, the good news is: it’s Very simple to do go to your page and, on the left hand, Side menu select the about option. If you can’t see the option, just click on see. More that will expand the menu, then select about Right below your Call-To-Action button click on the link edit page info and fill in all your Business details, including a short description of your page, your website, Address your business email address your opening hours and everything else that Is blank Still in the About section? Add your business story to give relevance.

And context to visitors who want to find out about you add an image. Some great Copy with relevant keywords and another link to your website in there Step number five interact with your audience with automated messages. One Great thing about running a business page is that you can interact with your Audience, even when you are not online, which is very useful when you are a busy Local business owner first, you can display a greeting message that people Will see the first time they open a conversation with you on messenger to Set this up just click on your page setting option on the top right hand, Side choose the messaging option and click on the jump to your section link.

Next to the response assistant turn on the show, a messenger greeting option and Customize your message by clicking on the Change button, an example of the Message your visitors will see automatically appears here, change it to Whatever you want, you can customize it further and Personalize your message by using the dynamic options in the copy, which is a Very nice touch: let’s choose first name option, so anyone opening a conversation With you will receive the following greeting, which includes their first name: If somebody responds to the greeting and you’re not available to start a Conversation or answer their questions you can set up the response assistant Functionality that will send instant replies to any message to set this up.

Just click on the go to automated responses, link switch on the instant Reply button and click on edit to write your own message. You can also automate Some of the answers, which is great once you’re, done, click on save and then on. The top left hand side click back on your page, so we can move on to our next step. Step number: six configure your page menu by default. Facebook will set up Your page, with a standard navigation menu on the left hand side you can Customize, this upon your needs and your business type just go to your page.

Settings and select the template and tab option. If you scroll down, you will see a List of the default options available in your current menu. If I put my facebook Business page side-by-side with the menu settings you can see what I’m talking. About to change the ordering simply drag-and-drop the menu tab, you want to Move, let’s say I want the offer tab to sit right at the top to entice more Customers, all I need to do is grab the component and drop it right at the top.

Just refresh your page and you’ll see the changes step number seven time to publish your First, post, your page is now all ready to go. It’S now time to start making the most of it and publish a few posts. But before you do that remember at the Beginning of this tutorial, we made this page private, so it’s time to make it Available to the world go to your page settings once more and in the general Tab select page visibility and click on edit Tick, the page published option and save changes go back to your page and publish Your first post here is an example of a few posts I have published on my Hairdressing page, so it makes it look a little bit more alive once you’ve Published a few posts and your page looks like it’s active it’s time to move On to our final step, step number 8: invite your friends and create a vanity URL.

Facebook will suggest you invite friends to like your page. This is a good Idea for three reasons: first, it will give your page an initial boost and help Gather some momentum, since you currently have 0 followers. Second, your friends: Might share the page with their friends which will amplify your reach. Third, when You reach 25 likes. You will be able to create what is known as a vanity URL. If You don’t know what a vanity URL is.

Let me explain. Currently your Facebook page Is accessible via a unique address, just like a website, in our case, the address File page is this: unlike a website, this is very difficult to remember for anyone You can, however, give your page an address that is much easier to remember. Just like my own Facebook, page facebook.Com, slash ranking Academy, this Is what is known as a vanity URL to do this? Just click on the link called Create a page at username under your profile picture, this will trigger a Pop-Up, in which you can set up a memorable username and give you an easy To remember address of your page in the username field.

Add your business name. Without any space, and then click on create username, if you see a red man, Telling you you are not eligible, it is because you haven’t reached 25 likes yet So keep trying until you get there to be honest, it’s super easy, after that, your Facebook page will be a hundred percent complete, that’s it. For today you should Now be all set and able to post on your brand-new business page but remember Facebook is a social network and not a platform to flog your products and Services engage with your local community, be helpful and respond to Comments and questions and don’t leave your page unattended for too long.

I hope You found this tutorial helpful, remember to post any questions in the comments. Below and press the thumbs up button, if you feel like it and until next time, Happy marketing


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