You guys shout out to you who you who go you who go commented. Um commented on one of my older articles, but I thought it was a good one. I thought it was something I could share with you guys. I dropped a article in fact that article specifically goes over um. You know how i, how I request access, but i’ll just show you again. You know mid 2020 still doing the same thing focused on one niche since 2016, helping them with their social media, marketing, helping them with their facebook advertising one niche um since day one, and so this article that I dropped um.
In fact, let’s see if I can show you when this was made, this was made um, let’s just click on it. This was a article that I dropped um in back in 2019, so december 2019, not that not that long ago, but I wanted to kind of just give you an update um on how I how I request access so shout out to shout out to you yuhu. Shout out to you who, for commenting you guys any questions whatsoever, social media, marketing, um, building an agency.
You know affiliate marketing. Those are things that I focus on on this blog um. Helping people take their business online right, helping them capture leads, um, create landing pages, create sales, funnels, create email, automation, mainly mainly for real estate agents. That’s who i’ve been helping since 2016, but these same strategies apply for every small business owner. That’s why I focus on kind of keeping a general here on my youtube blog, so most businesses can can can benefit from the same.
You know value because I truly believe it’s all the same. It’s it’s paid traffic to a to a landing page to a lead capture page giving out some type of free offer that free offer can be a seven day pass to a gym. It could be a seven day pass to your yoga studio. It could be thirty. Five percent off your next burger. When you come in with your family and re redeem, this coupon, it could be a free seller guide if you’re a real estate agent, a free buyer guide.
You know if you’re a real estate agent, it could be. It could be a free consultation. It could be so many things man add to a landing page to offer that offer in order to capture that lead. That’s what this is all about, and so um again i’ve been focused on one industry. It’s all the same um. This is a question right here, a comment from from you who go hi david, I i am already an admin of the page on facebook.
However, when I go to facebook business, I do not see my page being reflected there. Um added the page, but the message I got: let’s see what it says, but the message I got was your request was access. Your request for access is pending yep. I know exactly what you’re talking about okay cool, so i’ll help you with this you who all right didn’t get any requests on page roles. How can I do with this? Okay perfect? So i’m going to i’m going to simply just walk you through and again that article was pretty much showing you how I do it, but i’m going to do it again, give you an updated version of 2020 um how I do it now um! So here’s what I do my whole initial pitch my whole initial um offer to to to you know my my clients to to the business owners that i’m helping with their you know marketing with their digital marketing.
My whole first approach and first product is the lower ticket. It’s a lower ticket. It’s it’s! It’s designed to break the bread. It’s designed to build a relationship. It’s designed to build rapport. It’s designed to get my foot in the door right. It’s offering a low ticket to to us to to a real estate agent, for example, um, but again the same you know, strategies apply for any business, but i’ll help them knock out a few optimizations on their social media platforms.
I’ll help them run a few basic, simple facebook ads just to give it a facelift and so in the very very beginning, as i’m onboarding a client i’ll request access to their business page so rather than asking for passwords, because I don’t want to do that right. I don’t want to ask them for their facebook password or anything like that. What I do is I tell them, especially in the beginning. It’s only in the beginning, when i’m, when i’m requesting access to their business, account to run a couple ads.
It’s only in the beginning, because what I do is I run those ads from my end. That’s that’s what this is all about. So what i’m going to show you over here yuhu, let’s go back to his question um. What i’m going to show you right here is how I request access so again, the first few ads that i’m running for them. It’s just to it’s just to get my foot in the door. It’s just to give their pages a facelift, i’ll run a like ad for them i’ll run.
Maybe a facebook article ad for them and and get thousands of people in their local area to see it right. A handful of first basic ads, low ticket um that gets that client on board and then and then I have a value ladder. You know from that point on, but um i’ll show you right here how I do it without asking for passwords, and so this is what I do all i’ll be on screen share. First of all, so if you’re not using this platform, which I just got done telling my son about it – um he’s a gamer.
You know shout out to christian he’s, building a youtube blog, um gaming and and just crushing it right, but I just got done telling them about this platform. This is a platform i’ve been using since 2016 since 2016.. Actually, since yeah yeah, let’s just call it 2016.. Since 2016, i’ve been i’ve been using this and and um rather than talking on the phone, rather than trying to explain my marketing services to a prospect over the phone over the telephone right over the old school phone, rather than doing that, i’ve always used zoom.
I’ve literally closed hundreds of clients, hundreds i’ve, i’ve done business with hundreds of social media clients again all in the same niche since 2016, and 100 of them came from zoom so, rather than on a phone call trying to verbally pitch what i’m offering. I always use. Zoom, so I can visually screen share and I can show them what i’m offering right. That has been a game changer um since day one so as I as i’m on line as i’m on zoom with them and kind of going over their facebook page going over.
You know what I can do and how i’m going to be able to help them and all this stuff right, i’m doing it all through zoom, i’m doing it all through through screen screen share and at the very end, when i, when i’m getting ready to onboard That client, when i’m getting ready to process that credit card right, I already onboarded them now, it’s game time now, i’m about to just run a few, a few basic ads for them again, i’m doing it on my end, um from their page, but from my ad Account and so here’s how you do it, you guys you just go to go to the client’s business page right and I tell them to go to their page as well, and I always want to double click home right here.
Just so I can get the full link. I don’t want all those characters at the end 972-129 right. I don’t want all those random characters. I only want this url right here. Facebook.Com forward, slash taft group, okay, so that’s what i’m looking for. So i’m i’m on screen share i’m showing them this. I’r also telling them to go ahead and hit escape, because I need them to open up a browser and go to their business page as well.
So i’m walking them through this as i’m online with them, and all I do is I grab this url and then I come back here and then I this is my ads manager. I click on the dots right here. I go to business settings and then what i’m going to do is i’m going to click on pages to the left. So writing your business settings – and this is one page you want to bookmark. What I would do is, I would create a facebook ads, which is my folder right here.
I would create an an ads manager folder, if I were you guys park it right here at the top book. You know create an actual folder and then start bookmarking a bunch of different pages inside the ads manager. This is one page. You definitely want to bookmark. This is your your business settings. Okay, so in here you click on pages and all i’m going to do is i’m going to click on the blue one add i’m going to request access to a page, i’m going to paste in that link and always make sure you see the drop down always Make sure you see the drop down? Okay, you’re, going to click on that and then you’re going to click you’re going to come down here to manage page.
You want admin access, okay, you don’t want just create ads. Just you know, freaking um, editor or whatever. You know you want everything just just request everything manage page admin, access, get the full shebang. Okay. Now here’s what’s going to happen right when I click on request access, in fact, let me just do it for the heck of it. I don’t know this person shout out to the taft group, but um, i’m using yours as an example, and then I can always remove remove it real, quick right right away as well.
Let me just show you guys for the example so bam right there. I just requested them now. What I do is, I tell them and this what so. This is what i’m thinking you’re saying: uh yoohu. This is what i’m thinking you’re saying because over here in your question or in your comment, however, when I go to facebook business, facebook business, I do not see my page being reflected there out of the page, but the message I got was your request for access Is pending so look? This is what I see right here.
Your request for access is pending so boom. That’s what i’m going to see on my end right now on their screen, i’m telling them i’m saying: hey, okay, cool share screen! If you want and i’ll walk you through this, so when they’re looking at their page, in fact, let me go to my business page because, when you’re looking at your own business, page you’re, looking at it from the editing editing, you know perspective whereas right there.
I I didn’t have access to the taft group right, so I i don’t see what I see now right here, which is business manager, because i’m not an admin, but when you’re looking at it from your page from your from your perspective from your site, you’re looking At your business page this, what you see you see everything here at the top page ad center inbox. So this is what they’re seeing right, i’m telling them! I’r saying: hey! Go to your business page and here’s what you’re going to do! You’re going to click on settings right there in the top right, okay, you’re going to click on settings and then what you’re going to do is over here, on the left hand, side you’re, going to click on page roles and right here in the page roles.
This is what i’m telling them. I’r saying: click on page roles and as you scroll down towards the middle of the page, you’re going to see right here, respond to request you’re going to see inspired digital, which is me right. You in your case. It might be your business page or it might be your name, but whatever it is, you tell them. You say: hey man, you see my name right there and and you’re at that point.
It’s not going to say remove. Yours is going to say, respond to request. So this is all i’m telling i’m saying: okay, cool! Look at look for my page right there under agencies. Look for my page and all you’re going to do is you’re going to respond to request. They click on that it takes them through a process where facebook asks for their password. They enter their password on their end and they accept your request and then here’s what you have to do.
This is what’s super important. Then you have to refresh this page right here: okay, follow my lead, you have to refresh this page and then it will say access given or access granted. It will say that right here at the top now this one’s going to say it’s still going to say pending, because these people don’t even know me right – the taft group so they’re not going to request they’re not going to accept me at all.
I’r just doing this for the example but you’re going to see right here. It won’t say once they do that on their end right once they respond to requests put in their password, and then you come over here and refresh the page this right here. It will no longer say your request for access is pending. It will now say you now have uh granted you now. Your access has now been granted or it’ll say something like that.
You’ll you’ll you’ll know it looks different than this right here: okay and then what you have to do, which is mandatory required or you’re not going to be able to to to attach yourself what you’re going to do is you’re going to scroll down and you’re going To simply add read, let me let me look at this client so right here, i’m going to add people, that’s what you’re going to see. This is exactly what you’re going to see right here: you’re going to see you’re going to see owned by individual and then you’re going to see permissions given.
This is what it is. So you end up seeing this right here and then you add people. You won’t see your name right there just yet until you add people, you click on, add people. You find your name over here to the left. You check that circle and then you assign that is it? Okay, that’s how I do it. That’s how i, and and the reason why I do it this way again, is because i’m only running a handful of ads for them in the beginning, and i’m doing it for my ads manager from their business page, which this allows me to do it from their Page once I add people and add my name and then I add people then boom there’s my name right there.
I have access to the page, i’m good. Now I can run it from my ads manager, but from their page. Okay – and this is this – is when I run a like ad – this is how I run a like ad i’ll. Take them from 300 likes to 3 000 likes i’ll run like ads like this, and then i’ll run a handful of article ads for them. Just in the very beginning, and then once I get them as a monthly retaining client, then i’ll teach them how to do it from their end.
Okay, um! So that’s how I do it there and then once you come over here to the ads manager. Once you add your name, okay, you have to add your actual name right there, where it says, add people once you do that and then you come over here and run an actual ad. Let’s come back over here and let’s just go through the setup, just um. This is a brand new account. Let me just try this one. So as I go through the setup hit, the green button create, let’s say we’re going with um.
Let’s just say: let’s, let’s say engagement, let’s say we’re doing a page like ad um. So there goes engagement, we’ll scroll down. There goes page likes, we’ll click, the blue button and then over here it’s going to ask us which page um do you want to run it from and then you’re going to just simply hit the drop down so right here? It is um okay, so let’s get on this part we’ll hit next and it’s right here.
So it’s going to say, facebook page and all i’m going to do is hit the drop down and i’m going to find that page. So all of my pages are right here. All of the pages that I manage are right here in my inspired digital. Now again you might have a business name right there. You might have your name right there, just look for the multiple pages and you’ll see it there, so I click right there and then I find that one page taft group or whatever and then boom.
I choose that and now and then I keep going and then I run that ad again, a like add a article ad i’ll. Do it like this just to kind of get my foot foot in the door just to just to start that that business relationship and let these people know exactly how how much value I can bring? And then again, if I end up taking them up my value ladder, that’s when i’ll get them as a monthly, retaining client and teach them how to do all this from their end.
Okay, so hopefully that made sense. You guys again, i’m dropping bombs like this. Every single day social media marketing, um, affiliate marketing, making money online um and and just keep it simple, whatever type of business you’re building, if if it comes down to, if you’re, looking if you’re building the type of business where it comes down to capturing leads, because You have some type of offer.
Maybe you own a local yoga studio. Maybe you own a local ice cream joint. Maybe you own a local restaurant. Maybe you own a local gym, maybe you’re a local real estate agent and you sell houses. Maybe you do solar, whatever it may be, you’re in business to sell a product or service to do it online. We need basic tools and that’s what i’m dropping on this blog is is what does it take? What type of web page do we need? What type of email automation do we need? What type of landing pages do we need? How do we run these basic facebook ads that are going to drive traffic to our website, so we can capture leads and make money? How do we do all that online? That’s what i’m dropping on this blog, you guys so if you haven’t, subscribed hit the bell for notifications drop me a comment below shout out to you who thank you for for for commenting.
Thank you for asking this question and I hope right there that made a lot of sense, but if you’re into anything online, you guys drop me a comment below. Let me know what type of business you got going on: um, online and um. Let me know how I can bring value to what you got going on alright guys i’ll see in the next article over now,
Hey I’m actually trying out a different style of article, I’m going to be hopping on my computer and walking me through a sideshow that I’ve put together for you guys before. I do that real quick. I just wan na give a little background info on me. My name is jaime for those of you who are new to this blog, and I started my agency a year and a half ago I managed to score my did you see two six figures in nine months now? This is not to brag this, not to you know, look at me and in fact it really was in the cie.
I worked a ton, and I struggled a tunnel and I main struggle during those nine months was lead generation and signing clients. At the same time, I was relieved to see that other you know, agency owners and SME owners were struggling with the same thing. Maybe maybe they had an anything. You know that the best systems and process in place make a general results for their clients, like no one else, but their problem was signing clients and so doing those those nine months.
I pretty much tested every single variable possible and after months months of failure, I started to get really good results and quitting this. This very very you know the spool pipeline of leads and landing minutes on autopilot, to a point where I managed to sign clients and skill, my PC to that six-figure mark, not what I’m doing it. Some teaching others on YouTube completely for free the the outreach and sales part of build an agency which is really the biggest bottleneck.
I see for EDC owners out there, and so that’s enough about me. Let’s go ahead and hop on my computer, I’m going to be walking you through this slideshow okay. So here we are inside my computer. If you guys, probably you could see the setup that I’ve got going on here. I tried this out, but it’s hella clunky, so yeah, let’s get right into this into this, and let’s see how this plays out, so the best outreach method for SMA in 2020 updated improved and to the point.
Okay, you know this. This presentation, yeah and you’ll, soon realize it’s not going to be the cookie claw, cookie cutter approach to outreach. I’r not going to be saying you know this is a bad best outreach, I’m not going to be vouching for specific outreach method. It’s going to be a very systematic and scientific way of arriving at the best average method for you, and so that’s what I want you guys to keep in mind throughout this presentation.
Now I see as may here, but really it’s it’s. You know what I want to focus it on is for all agency owners out there. This applies to any service that you’re, offering whether that’s social media marketing, whether that’s you know copywriting whatever it is. This still applies to you. So if you’re selling anything online to clients, this applies to you, so let’s get right into it. First, you need to understand this.
This is not one best, there’s, no one best of which method in client outreach. There’s not once you know one best hours method for sales. There are only superior outreach methods, it really depends on a number of factors, and so these are the factors and the things that it depends on and that I’ve identified throughout my experience that you know choosing the best outreach method depends on and the choice of your Outreach method depends on, and so the first thing is your service.
Different services will require different sales processes. A for example. Your your service is a high ticket offer or item. For example, let’s put the example of you’re selling a very high tech course. You know, let’s just say you know, 5 to 10 K course to get that sale before that we put the sale. You, probably you know, you probably have the the prospect Habanera on a call and then because it’s going to call by a sales rep or you know, a height a bit closer and so yeah different services are were quite different sales forces, for example, if your service Is very, very low, tier a for example.
It could be. You know, social media management and you just start an hour and you charge in the four 400 to 500 dollars a month for to each plan. Then you know, for you know in that event, if you guys, if you have a for example, you have good case studies or you just have a very good personal brand or you’ve. You know, for example, you’ve conveyed enough social proof and, and just your your online standing is it’s good enough.
You might not even need a meeting right, so it really depends on the service. The second thing you depends on is the niche. Your prospects will hang out in different places depending on their niche, and they will respond and be attracted to different things. Number three is your personality. Different people are suited for different methods. One man’s strength is another man’s weakness. Okay, I understand that number four.
Is your location getting accustomed to the ways people expect to be reached out to in specific countries? This really applies if, if you’re, a pure service is bound by a geographical location right, if, for example like me, your your new, your services, Facebook ads and paid ads at forty compliance, then you can have clients all over the world and location. Is it’s no limit? There’s no limit to after the you know, it really doesn’t limit your outreach right, so yeah location is important and number five.
Your current available resources there’s quite important, and this is something that people don’t actually think about. Enough is how much money and time are you willing and able to invest in into it to still get results right because look if you get into this in a much more detail, but look if you’ve got a nine to five and and were you doing this, For time you trying to sort out your agency, but you don’t quite know it.
Don’t we have the time, but maybe you’ve got and you’ve got a better money that you can invest into it. Then you know complete different. How which method should be implemented right in this case? But if time is more abundant to you than money, then you probably have traded out at the start, because you just don’t have the money to invest in you know in in so force that can systemize that whole process right so yeah.
These are the five different factors and, by the end of this article, you’ll be able to self diagnose and choose what the best out, which method is for you, and so that’s that’s really. One of the you know the the very important things that I want. You guys to take away from this article is that by the end of this article, you can be able to diagnose yourself and really pinpoint the the average is that best to you, you’ll niche, your location, etc.
These factors that we spoke about here so last thing into it now your service, the first thing that you want to consider with your service. As I talk as I said here, is the price point. As I said, higher tier services will require more vetting and you will need to build more trust and authority. For example, something like online advertising will require strong as social processes. Then social, media management, because more resources will be allocated to the former one, and so more trust needs to be built.
This you know, especially true in my experience, for example, you know when I’ve you know at this point my my agency really just goes for, for you know the very clients right and so, with the spring clients. There’s there tends to be a lot more vetting right. There tends to be a lot more top man’s top management that needs to be voting in the decision said racks are so there needs to be a lot more vetting, and you know a lot of people will require to see specific things.
For example, past results, etc, etc. So the whole process becomes a lot, it becomes a lot more time-consuming and – and you need a high degree of expertise. But if you’re offering in your social media management and you’ve charged in 400 per month for your services, they’re not really going to suspect they’re. Not we can expect you to go to that length to convince them right and if they do to be honest, you might as well pass on them, because you know they don’t see the value if they can’t believe pay 400 a month for social media management, then The puppy and not a very healthy business – and you can’t won’t stay away from that, because there’s a ton of fish in the ocean right so yeah, that’s the price point, then.
The second thing is the nature of your service. This is something that a lot of people don’t talk about right. Your outreach process will be the first inside into your work by a prospect. 99.9 % of people forget this. You use this as an opportunity to show it off. In many cases, it is your chance to show your skill, for example, girlfriend copywriting email will be the best which method that that will see you.
It’s it’s an opportunity for you to showcase your product, your your service, for example. One of things that I do is when I do outreach. I incorporated a lot of article because I, like article, I think it is one of my strengths, although you may not think so, but you know we. I try to incorporate that, and especially because I think article I can be a lot more persuasive. They can actually see me they can see that you know they can see my face.
They can see my hand gestures, they can see by the way I carry myself, etc, etc. So what I’ve seen is that base to my strength. So we find what the nature of your service is and also find what what your strengths are and then use that use the outreach to play to advantage when they’re, making a decision whether to work with you’re. Not so that’s the service, the next thing is your niche. Now what you need to do is you need to understand their typical day.
Where are your prospects more likely to be? Where were they where they’re more likely to be hanging out and I’ve hold this for? For some of the the grammar stakes here, what I just want to get this out to you guys but yeah. You need to really figure out where they’re going to be hanging out, and we understand their day right, for example, if you’re, if you reached out to a dilution or to restaurant, and you calling them up and you hit them up by phone chances, are that’s not The best that’s not the best thing to do, because their typical day is talking to clients just a very, very busy, and you know, client facing day and so they’re.
You know the good before I run around the whole day, and so calling them is going to be an inconvenience for them, and so don’t do that. We understand what the typical day looks like for them and then understand where you can reach them best. Next is receptiveness and saturation. This very very important realize that your prospect receives a ton of outreach today, no matter how good yours is it’s of no use, if they don’t even open it or even worse, see it figure out the platform’s.
Were you prospectus going to be more receptive to you? Outreach, for example, as I said here, cold call in a clinic or sakoku in a Russian or a successful clinic. It’s not really a great deal, because it’s very client facing the run around a lot and it’s not the best idea and Instagram and Facebook. The aims are not a good idea for personal personal brands and influencers, for example, if, if you’re trying to reach out an influencer that has a big personal brand, for example, your wishes, its coaches and and and personal brands.
Instagram is probably not the best place to do that, simply because they probably get a ton of the ends and they’re just going to treat to a span. But if you get their email and send them an email, they’re probably going to check that out, because you know pretty much: every business person checks out their email and it’s not as situated as I said, Instagram DM I will be, and so that’s the niche now Number three: is your personality comfort? What are you most comfortable with? This does not necessarily mean taking the easy way out, but it really means playing To Your Strengths.
Now you know, I’m not saying don’t, don’t you know, don’t do this because you’re, not a you know, is doing easy way out right. What I’m saying here is see what you’re most comfortable from scratch see what your strengths or from scratch on page two, those okay, if you’re, for example, if you, if your killer, add writing emails, do that you know, probably, if you’ve a very, very kind of shy Or yours, not very good on camera, don’t do you know, don’t necessarily do as much article which try it out see how it you know how it performs.
It is not truly believe that we, you know we were very malleable right. We can. We can learn very quickly and we’ll poor mind something we can. You know really develop right as people, but when you’re starting just start out, you want to play to your strengths because that’s we’re going to minimize first of all, the learning curve and the time that you you take to get results, and so that’s the the first Thing that would say now.
The second thing is skills. If your communication skills are great, something like cold calling might be better suited for you, if you can right click copy messaging is the way in this I already covered in comfort. So number three is location. You win to understand the landscape. This only applies if your service service is bound by location, if it is understand the possible limitations you may face in your country and where people expect and do not expect nor want to be reached out to on and on which platforms.
For example, I know for a fact that and and there’s you know, you might find this a bit weird, but I know for a fact that the US LinkedIn they see a platform of you know. You know to start business relationships. They they’re much more open to new things, whereas with you know in the UK, for example, it requires a you know, Tom more, it’s more cold. You need to really build out the trust and you might need a bunch of it.
You know article audits, to reach you know to rehab them trust you, whereas you know the US, for example, they’re much more open and more willing to try anything some to jump on opportunities if it makes sense right. No one gets wants to get scammed right. So yeah understand the landscape of your tire of your country, for example. I know some countries that really just despise cold calling and for some you know for some of them, it’s not even loud, and so really just you know, take a look at at what what is seen is normal in your country too.
You know what is seen as as normal business interaction in the country and then you know apply those when you’re doing outreach. So that’s the first thing and second thing is the tone, understand the tone people use when doing business together, some countries or more to the point and aggressive works in other countries. It’s about establishing rapport, building trust and slowly breaking down walls.
You know this goes back to you to what I’m saying about you know the UK, the UK versus the the u.S. In the u.S. It can be. You know, business is done much more to the point, much more aggressive. You know every this. What I found from experience – I know Ireland so form from talking to a bunch of colleagues. You know everyone knows the everyone’s trying to look for a win-win, and everyone knows what they’re getting, and it’s just much more straight to the point.
Also they’re, not, as you know, that they’re much more open to talking about money fees, you know how much X is making etc X around so, whereas in the UK for example, you need to establish a lot more report. You know you need to kind of keep. Keep distances at first until they, you know you build that trust as well, and you slowly break down the walls and so that’s location and, lastly, available resources.
Number one scale: remember you’re, not you yourself, the flash you in the flash is not scalable based on a computer, though, or, and I always recommend, find the most suitable average method and then the niche, because, depending on time you have available. For example, you work in a 95 you’d be able to get results with specific methods that you would not with others. Let me explain this right if what I recommend you know when someone comes to me or even to my coaching students, what I recommend is first see what your see, what your current lifestyle is see, what your available resources are in terms of time in terms of Money in terms of really just analyze and diagnose your current lifestyle, if you’ve got a job, for example, and if you don’t really have much time to invest in in to actually go in the the agency.
But you still want to sign clients and still get results. But you actually have resources, then you really don’t want to pick a niche where you need to Coco. We need to visit. You know, businesses where you know businesses. Business owners expect you to meet in person, because that’s just not going to be able to to happen right because from 95 you’re locked in and so what I tell them is for example, if you, if you have very little time what you can do, is pick A niche that that is completely online right.
You don’t have to first of all meet with with clients. They don’t because they don’t have you know there. We have a physical location like e-commerce, businesses or clients that don’t you know, don’t need to be boots out on the phone, because that requires you picking up the phone and actually calling that’s, not scalable, whereas you know, if you pick ecommerce, you can actually automate, and I have a article on this.
You can check it out right here. You know with with with e-commerce, you can pretty much automate. You know you can automate the outreach by email or LinkedIn. You can build our sequences and you can pretty much plan the meetings on on autopilot and you can invest in some really good softwares that way, and so you don’t have to invest that much time into outreach and still get results right, and so it’s all about Diagnosing your lifestyle see what niches fit that lifestyle, so you can still get results right.
We we, you know, the last thing we want to do is sacrifice results, and so that’s why I always rock man. You know that diagnose your lifestyle and then pick the hours method that best suits you and then pick the niche that that suits that are which method it’s it’s completely backwards, but it works right it it’s the best way to do it because, as I said, I, Which is the biggest roadblock and the biggest bottleneck that as agency owners, and I saying agency owner yourself or if you, if you don’t have any change starting to you know you, you want to start out, you can have right and so, for example, if you’re working Full time and one of the few outreach methods that working full time and one of the few hours and methods that can usually get resource for you is school, calls it’s going to take one tool and your first client, whereas you could certainly automate link to messages And emails and land meetings on autopilot in a different niche with the most suitable hours.
What is LinkedIn Annie right, so that’s the scale and, lastly, the money. If you have money to start with, invest in software, that will automate a systemized route, which would be extremely revenue generated in tape and and time-saving for you yeah. It will cover this very, very important thing to keep in mind. So, as I said, what I recommend is to always determine your most suitable outreach method first and then pick a niche and service that you’re passionate about, in which you can close plans using that outreach effort and not sacrifice and results right.
The reason being out, which is the biggest bottleneck for ages most agency owners, if you can sort of sort this out from the start, will have much greater success and faster so guys. That is pretty much for that. That’s pretty much it for this presentation. I hope you guys like this tau. I hope this presentation was a value. I apologize for the little grammar mistakes that had in there but yeah. I just wanted to get this out as soon as I possibly could, because I I really truly believe that a lot of people are struggling with this right now and it can literally be solved by first of all self diagnosed in a u.
S. Person where you’re like And then working backwards right, seeing the the you know diagnosed in your lifestyle seem what average method best suits you and then picking your niche and the service, even that you want offer so guys. If you have any questions any comments, you want me to answer as well: leave them down below if you have any article ideas or already topic that you want me to cover, also leave them down below, and that would be it for this article.
Also guys, if you enjoyed this article like this article, it really helps our hopes of the blog helps out with the algorithm, and so I really really appreciate if you like this article also, if you like this content, to show much more after I’m putting out in The upcoming week, I’m actually uploading three times a week and so go ahead and subscribe to my blog. I always say this, but there’s a ton of bluff out there in the century of people telling you to do this.
To do that and giving you advice when they haven’t actually been through it and they haven’t actually gotten. You know amazing results. You know they may have a little. You know clinic restaurant or little dentist in their clients, but really they’re, not getting predictable, consistent results for their agency, and then we haven’t taken that ad agency to new heights. Oh my youtube blog, I’m sharing all my advice and everything.
I’ve learned throughout my journey completely for free and so go ahead and subscribe to that blog to my blog. If you want to check this out guys hope everything’s going well in your journey, keep at it and I’ll see you in the next article bye, you
What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.
Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.
I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.
When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.
I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.
So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.
Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.
Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.
What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.
That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.
That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.
Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.
Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.
Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.
This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off
What’s up, How are ya Good, No surprise we’re going to Dive into Facebook today The book face But I also ( laughing ) The face book. It is your favorite right, It is my favorite No well, I don’t like To choose favorites So we’re talking about Facebook for your business – Maybe I just have a personal page and I’ve decided – maybe it’s Time to create a business page for my business right, What are kind of the First, steps that I need to really think about Well you’re, already, Off to a great start, You wan na go to a business page And that’s really important.
Because then, you get the ability to track metrics and analytics So absolutely business. Page over personal page And then from there You wan na make sure you set up your profile. Get that profile photo. Usually your logo works great or maybe, if it’s your personal brand use a great headshot of yourself and then take that cover photo to really showcase your Products or your services and then from there make Sure all your information is up to date And that Is really important? Your hours, your website, Your phone number 100 % And make sure that lines up with your Google And your Yelp listings too Right I went into a coffee shop recently I Was in northern California, You drink a lot of coffee, ( laughing ), It’s true And the cashier was looking At me, like I don’t know like, maybe she wanted to rush me and I’m thinking they’re Open for two more hours, what’s the deal, ( laughing ) Sure enough, they were Closing in five minutes I go, but your Facebook says and I wanted to Go into my spiel like this, but I saved it got a quick Coffee to go fortunately, but that’s the whole point.
I left with a customer experience that wasn’t as ideal And then onto probably one of the largest most impactful components: content Right, always preach Quality over quantity Yeah, so you definitely Want to make sure you vary your content, So mix it up. You know you don’t Wan na become predictable; Okay, And you also don’t want to turn into just a business always talking about yourself right. It becomes so salesy.
When it’s always about me, me me So salesy me me me: yeah, Buy this, buy that Yeah sell, sell, sell; Rather you want to Tell tell tell Exactly ( laughing ) Throw something out there. That’s entertaining I mean social media is escapism. Oh yeah, Throw in a good laugh But also educate me, So I always tell my friends: That I follow my dentist on Facebook and they look At me, like I’m crazy, Why right What And it’s because my dentist Shares really educational tips and tricks like how to whiten my teeth without spending hundreds of dollars.
I saw also my yoga studio was just giving a friendly Reminder to stretch how to maintain the zen, which Is really important in life? Absolutely Also, sharing testimonials that you’ve already Received on Yelp and Google and turning it into a Facebook post Right repurpose that content Take that review. Let’s Say it went on about your your ice cream, you’re an ice cream shop, And the review goes on about How you have the best flavors, but the ultimate flavor Is definitely rocky road, Absolutely Yeah, it’s the best Hands down.
So you have that review that the customer went on About your rocky road ice cream and then use Canva or Something and in the background of that review and select A picture of the rocky road on a nice ice cream cone. It really brings it to life. For those of you that don’t know, Canva is a free website that Has all sorts of templates and kits and graphics For literally all things that you could possibly create Like social media templates, Facebook headers all that Good stuff and it’s free – I use it pretty religiously, Also article, So I’m a huge advocate, Of article I love article Just keep it on the shorter Side, attention spans are short Seems like under two minutes: Or so under three minutes Yeah.
Definitely I would even a minute is good and also doing behind the scenes footage. That’s one of my favorite things about following local businesses is like well, I wan na know how This all comes together And showcase your staff And also repurpose anything your customers take User generated content And I think what gets A lot of people hung up on, creating article is, maybe they don’t have a production set like we do right, (, laughing ) And that’s okay.
Our smart phones are Pretty darn good right, Yeah they’re, pretty smart, Take a article with your phone and even it doesn’t have To be the best quality Go behind the scenes. People like that story like to see the other side of things, and it really helps them. Relate to who you are as a business owner You’re, not just some faceless company. So next up we have these groups. Can you tell us a little Bit about what the Facebook groups are and how I can potentially leverage It as a business owner Yeah, so definitely Encourage you to pay attention to other like-minded Businesses, but also groups to piggy back off the Engagement, you already have, I will say, content is Where you wan na spend most of your time, but Groups can be an advantage to getting your business More exposure for sure, So next up we have advertising.
What do we do with the Paid advertising aspect Yeah, so it’s no secret. Facebook has gone on Record to say organic reach is on ( whistling ) the decline Don’t give up on it. Organic content is still Alive and well and breathing, but I think Facebook posts that you boost has a lot of potential and you Can reach a targeted audience, which is one of favorite things about it? You can start off with like five bucks and you can get in front Of a specific demographic age group, zip codes and That way, you know your post is going to reach the right people And with I would kinda Look at the post that maybe have done the best And then boost those and get those that reach out.
That’s a really good point. Thank you for bringing that up. It’s usually ( laughing ) Wait you’re the expert ( laughing ) I dabble So with Facebook. It’s you wan na go ahead and let the post that you’re Doing hang out organically for a little bit, Let it chill see how it Does garner some reach Now once it garners some Reach then boost it, That’s what we found to work best While a lot of people. I Speak to think, there’s no way to track this to ROI.
That’s a total myth. You can actually go ahead and look at it’s called your insights tab and it breaks down everything. You know what your audience is liking engaging with. Are they Clicking on the links, what time of day they’re doing this, and when you look at all of that and really understand it, the insights you can truly be informed about. Where do I go from here right Like? Where do I go from When it comes to which days work best to post, what Time of day works best Does my audience prefer The entertaining posts more than the educational And on which days And from there you can truly Come up with a great strategy, What happens if I’m not Getting maybe the engagement that I want? Are there any like, like Just great pro tips or boosts that I can do to help me.
Just skyrocket and get in front of those people Yes, Contests: Okay, how so So recently, I saw this cafe that had a special music guest coming in and they encouraged their Audience on the Facebook post, which is like promoting the music, Okay, yeah Comment below and tag a friend and then they’re going to do a random drawing, and it’s like two free Tickets to the show That quick little tag, A friend now becomes just free advertisement for you and it’s costing you a couple tickets or maybe a free, drink or free burger.
Exactly Or whatever you do, You could also ask a question: What is your “ go, to” order when You come into our restaurant Or, what’s you favorite thing on the menu and your favorite person to dine with, And so it’s your customers Spreading word of mouth about what’s great to eat So on Twitter and Instagram Hashtags are super relevant, but I don’t always see It as often on Facebook Are they a thing.
Absolutely I mean here’s the thing when it comes to using hashtags Whether it’s on Twitter or Instagram or Facebook, Or if you’re just posting either way you got ta monitor it, because it’s going to be Different for each business, It doesn’t hurt to use Them just be mindful and use relevant, hashtags Perfect and probably only one or two Don’t go overboard. Just a few Yeah, you don’t need to go overboard.
This has been The Journey. Thank you. So much for reading Make sure to like and comment. Below subscribe to know when our next articles are coming atcha and we are signing off
Just people forget about the word guru forget about that term.
I mean, I think it’s stupid or title or whatever the hell. You want to call it, I mean people are just teaching stuff. That’s all. It is man now, if you’re teaching, unethical stuff or if you’re teaching stuff, that is not right at all. You’re charging a lot of money if I dude you’re a freaking crook, but whatever you’re teaching, we all have something to teach man. You don’t have to be the smartest person to teach something like at all like you could put together any simple tutorial: teaching someone how to yarn and sell it for $ 19.
99, like people will buy it 20 bucks for articles teaching people a yawn are not freaking Yarn, I’m talking about yarn, you know the freaking yarn, like you net. Are you not you freaking knit? You know blankets and stuff like that yarn right people could teach anything man, people could teach anything, and I just truly believe that there is opportunity – and I just truly believe I found my niche in the basics in teaching people the basics, like that’s what I do With my social media agency, I teach people the basics and then it grows in gross gross from there right the the value ladder you have to have that value ladder in place man, and so when it comes to Facebook’s Facebook ads.
I totally believe a lot of people gurus whatever you want to call it a lot of people out of people. You know teaching leave out the basics and I’m like dude like this right here. That’s why I shot to my boy Joshua, because this is such a basic basic question and it’s such a powerful question. It’s such an important question. It’s such a question that tons of people have on their mind because they’re just beginning they haven’t, you know, ran a facebook ad.
Although you’ve been reading 15 million articles on how to run a Facebook ad, other people haven’t right, they’re just getting into it. Just like you have shot to Josh looks like a younger. You know younger kid. It’s like dude, he’s, probably just getting started, and I just and that super cool you’re definitely asking the right person man so shout out to Josh. I love teaching the basics. This right here is basic and this is super powerful man trying to run a regular Facebook ad.
I’m a beginner, don’t know anything, you know about landing pages or pixels. So, let’s start, let’s start regular Facebook ad. Let’s start there. First, all right, I’m going to take you guys through it, I’m going to break this down into three to four parts. Okay, this is the page right here you want it. You want a bookmark, and the way you get here is just come to your Facebook page. Let’s go to your Facebook page and all you’re going to do is up here at the top click on create and then you’re going to hit the drop down and you’re going to hit you’re going to click on add if you guys are on Instagram man.
Follow me on Instagram inspired digital or you can follow me here too, but Instagram and then also subscribe here, because this is where I’m dropping all my content. All my value, all my articles, everything I’m doing goes on to YouTube. Facebook Ads is just our Facebook is just for Facebook ads and then, if anything, sometimes I’ll share article over here I’ll share article. To my to my my I’ll share my youtube article to my Facebook, page I’ll share my youtube article to my LinkedIn page I’ll share.
My YouTube article to my Twitter page I’ll, share my YouTube article to my Pinterest page I’ll, share my YouTube article through an email broadcast or through an email sequence as well right. But all these platforms are locked and loaded, but over here all you’re going to do is click on create and click on. Add right there. Okay, that’s going to bring you to this this! This back end ads manager bookmark.
This part of this page right here for sure – and this word starts man. This is the basics. This is frickin FB ads for beginners. That’s the link that you see in my description, literally just starting a little training, a little train squad. You know squad of a bunch of protégées that I can really just you know, as I advanced and as I keep learning I’m investing thousands of dollars in education in facebook advertising as far as learning from the best of the best right, I’m actually investing in training And courses and coaching at this very moment you know March 2020, and so that’s why there’s I’m way far from my mentors and then there’s people that are also a few steps behind me.
So that’s what I’m saying man you don’t have to be the Harvard professor! You could be a teacher at the at the local community college and still provide a tremendous amount of value to an individual from what you could. What you could teach right like knowledge, comes in all shapes and forms man, whatever the heck. You want to teach other people want to learn and that’s why, when it comes to building it online and now turning it into an actual business, you just want to make sure that there’s a demand for that.
You want to make sure that okay, yeah people want to learn it, but is there a shitload of people that want to learn it and and in learning it? What does it mean to them to them? What does it mean for them to learn it like a business owner? What does it mean for him and learn Facebook Ads dude? It means the world for a husband and wife going through a divorce. What does it mean to invest in therapy or coaching or counseling? What would that investment be right like? What’s it worth? That’s how you want to kind of break stuff down dude? What’s it worth, you know to invest and and and start learning this stuff right, because I’m telling you man, this is basic stuff.
This is something you guys all need to be all need to be learning, and it’s like Facebook Ads is one thing: if your new FB ads for beginners, let me take you under my wing that link is in the description, but whether you’re learning this for yourself And your and you’re investing in yourself or you’re, investing in yourself to bring value to others, I’m both I’m investing in myself and I constantly keep learning so I can bring value to my clients, and so I can bring value to myself right cuz.
I have products I’m trying to get the clients. I got to get them first right, so it starts with me right. It starts with me. It starts with you right. You got a better yourself, you have to invest in yourself, you have to make it happen. That’s how you’re going to find that client. That’s how you’re going to be able to use your experience and be like hey. It worked for me, I’m going to do the same thing for you right and that’s that’s a lot of that.
A lot of that! You know comes down to how I even present to clients I’m like dude. Look at this page. Does it look a little better than yours? Look at my page. Does it look a little better than yours? I mean just these little basics, you guys, I’m telling you man. This is where it starts so bookmark this page, okay, depending on what industry you’re in this special ad category. This was at. This was added at the end of 2019.
If you’re not complying with this, then your ads will be disapproved, but if you’re in any of these three categories – housing, employment, credit, obviously comply and just check that box. But to answer his question: let’s go back to to my boy Josh, I’m just trying to run regular Facebook ads okay. So what is a regular Facebook ad? Let’s start there man? What is a regular Facebook ad man at the end of the day? I truly believe that, no matter what type of business you have and that’s why I shot to shout out to Debra, I was on a strategy call with her yesterday and I’m like dude.
Every business is the same when it comes to marketing we’re all looking for attention. You either need a lead. You name it. You need to take me somewhere and you need to. You need to get me to click on something. Let me go back, you got it. You got it, you you’re, trying to get me to click on something to opt-in, right, you’re, looking to capture that lead right or you’re. Looking to have me, do that and schedule an appointment right.
This could be. This could be an appointment page where you’re driving traffic to a page, to schedule an appointment same thing, man, how many of us take appointments? All of us do that’s what I’m saying every business is the same chiropractor. They need appointments dentists, they need appointments, yoga gym. They need they need appointments, they need people coming into the class real estate agent.
You need appointments loan originator, you need appointments, you work at the bank, you need appointments, like everything consist of a lead grabbing, a lead or getting that person to schedule an appointment or making a sell, bottom-line. Dude, it’s very black and white. That’s kind of all. There is to it now, if you’re talking brand awareness and and in personal branding and going out there and putting 50 hosts up a day on 50 different platforms.
Okay, you better have a ton of content, because that’s going to take a lot and your your glue to your phone all damn day right, because you’re posting all damn day on 50 different platforms, all damn day who got time for that Jerry be right. It’s like dude, if, if you’re not doing that, then for sure you’re simply you’re simply doing this you’re you’re driving traffic and it’s going to be for one of those things capturing a lead, making a sell or or even capturing a lead, aka scheduling, an appointment.
Okay, anything outside of that dude to run a Facebook ad would be would be some type of brand awareness, you’re they’re, going to you’re, either going to promote your brand organically 50 times a day 50 different platforms or you’re going to run Facebook ads for maybe brand Awareness, reach or or or or or or you can even you can even do an engagement, but at the same time you guys that’s, like you better, have some money like you.
This is for a business. That’s coming into Facebook ads that actually have you know a few bucks to spend, because not many even focus on Brian awareness or reach, or even engagement, because, again nine out of ten of us, no matter what type of business you’re building is looking for, that lead. You’re looking for that cell you’re, looking for that scheduled appointment, so if that’s the case, that’s either traffic conversions or lead generation, so it just comes down to what is a regular Facebook ad Josh.
You know I mean what are you trying to do? That’s the objective! This is where it starts. That’s why this this is what I call it three pillars campaign ad set ad okay, and so this is where it all begins: men bookmark this page. I truly believe that this this part right here, I probably spent an out – I probably spent a year and a half going with the wrong objectives on different campaigns and ads, because most people that I was learning from weren’t, even teaching these basics, it’s like dude.
Here’s the deal Josh most likely you’re trying to do one of those one of those three things. What was it get a lead, get an appointment or make a sell right. Are you trying to do? Are you trying to do one of those three things? If you are here is a regular Facebook ad to me, okay, a regular Facebook ad to me would be either traffic or conversions bottom line. Okay, I’m running traffic to a landing page right, so my facebook pixel, because he also had that question.
So what we’ll address that? But I’m running traffic ads, I’m running traffic like it says right here, send more people to a destination such as a website. Okay! So that’s what I’m trying to do! That’s what I’m telling Facebook? Hey man, here’s 10 bucks a day! Here’s five bucks a day: here’s 20 bucks a day, drive traffic to my page and when you’re driving this traffic to the page make sure your Facebook pixel is embedded and make sure that Facebook pixel is tracking everything.
Okay. Now what what? What? What is there to track on this people who landed here? So what what I want Facebook to do is I want Facebook to create a custom audience of people who viewed the page, and so that’s a that’s a custom audience so make sure you have a custom audience set up in fact, stay to the end of this Article and you’ll see you’ll see a article come up. That’s I’m walking you through how to set up a custom audience and if you’re new to Facebook, man, Facebook Ads make sure you’re on my VIP list right, I’m going to have a ton of training coming in.
Coming out of that, coming out of that list, FB ads for beginners dot-com, that link is pinned at the bottom, but stay to the end. You’re going to see custom audiences because that’s what’s super important – is that yeah, I’m going to run a traffic ad to this page. It’s one page: it’s not a website. Okay, so we’re not running it to a website and that’s another thing that Josh brought up was landing pages.
If you’re looking to capture lead schedule an appointment or make a sell nine out of ten times, it’s going to a landing page, okay, one page one page – and this doesn’t matter it doesn’t matter what business you’re in one page, all right, I’m driving traffic, I’m capturing The data of people who now not named a number there’s privacy law right Facebook’s: it’s not Ali dad Facebook’s not going to give you freaking.
You know it was John Smith. Here’s his phone number heard his address. No, but what they’re doing is Facebook is going to categorize all this data and put all this data into what they call a custom audience, but you have to set it up. So read that article at the end of this one, that’s setting up your Facebook custom audience. That’s number one. Okay, number one is installing the pixel and the number two is making sure that you have a custom audience set up because here’s what’s going to happen as people, let’s go to a let’s go.
Let’s go look at some random ads as people scroll through the newsfeed and they come across a sponsored ad. Okay, here’s what’s going to happen! There’s your learn more button! There’s your image! There, your text, there’s a link to the business page. I click on learn more! Okay, this person could be running Samsung. They could be running for what I’m thinking it could be brand aware, see. That’s what I’m saying if you’re a little guy like me, then you’re not really running brand awareness or reach Samsung being a freakin multi-billion dollar company right Samsung they could easily that ad could easily be a brand awareness or a reach.
Now why would they even spend money on that? Because they have the money bottom line because they have the money that that’s why they would be running a brand awareness or a reach just to get the brand out just to get the name out whether people click? Whether they buy it doesn’t even matter, that’s not what we’re optimizing for we’re telling Facebook came in just get people aware of our name and and and that could be a brand awareness.
But us little guys were not focused on that, because we are more of the direct marketer and the direct response type of marketer, where what I’m doing is I’m putting an offer in someone’s face right now and I want them to click now, like there’s no awareness. There’s no freaking! Let me you know butter. You up, unbutton, you up through other content that you’re seeing me from that you’re following me from right: I’m I’m creating content in these other places, which is creating that whole authority figure for me right.
But as far as my ad, as far as what that person seen and again, that person could be seen my fourth fifth sixth, seventh ad by this time right because I’ve been creating custom, audiences and retargeting them. So there’s a lot that goes into it. Man there’s a lot that goes into a, but let’s just keep it on this one. These guys could be doing a brand awareness or reach, but here’s where they they take me when I kind of they’re, when I click on, learn more and I come to their full-blown website.
It’s not really a landing page, a web site. It has multiple buttons of a website. Has all this going on? That’s a website, so any of you guys reading this, you guys got this. That’s your website right, but your landing page, your landing page to us little guys we’re not driving traffic to a page like this at all. We’re not driving traffic to Adel to a website like this at all, because we got the budget to mess around we’re running paid ads directly to a page like this, where there’s only one button, only one call-to-action and that’s to opt-in.
That’s it not to come to my site and browse like ain’t. Nobody, ain’t got! No, no! I ain’t got money to have you just come to my site and browse like. I need to take you directly to what I’m what I’m trying to try to share with you right, but these guys they’re taking me to a Webster taking me to a website now, here’s the thing at least their Facebook picks on me now, if they’re smart, which I would think they’re smart.
I mean Samsung right if they’re smart, they’re, putting me in a custom audience right, because now they have my IP now Facebook, the pixels tracking me right. So what these guys done is if they’re smart, which I know they are they’re now, I’m now in a custom audience I’m in a custom audience of people who clicked I’m on I’m in a custom audience of people who viewed the page. Now what these guys can do next next week, what they can do tomorrow, what they can do right away what they can do, the following ad is they can retarget that custom audience with traffic or they can now retarget that custom audience with conversions and rather than Taking that person to maybe this website, maybe they take me when I see the next ad look, because I click devices and their Facebook pixel in my every move.
Look at this up here in the top right there, Facebook pixel in my every move. Here’s what’s going to happen next because I’m clicking through – and this is for you – ecommerce people, man, so those of you that have Shopify stores any type of online physical product store this. What you need to be doing you need to be putting that Facebook pixel on every single page, because here’s here’s here’s a power, here’s how how powerful this could be.
Let me let me close this out real quick. They know exactly where I’m going right, I’m coming over here, I’m clicking on this galaxy s20. They know exactly what I’m doing so. What these smart, smart folks would do at Samsung is now I’m in a custom audience. Now I’m going to actually look actually here we go okay. Now now it lit up. Look so they’re pixel is tracking the view if these, if these dudes were smart, what I’m going to see next in my newsfeed is a link where it says buy now.
Instead of learn more, the damn thing is going to say buy now, and it’s going to take me straight here: that’s retargeting at its finest that’s retargeting, and that would be conversions. Okay, so that would be conversions now. Let’s say they ran brand awareness. They ran reach. They ran traffic, let’s say they ran a few weeks or, let’s, let’s say they ran a few hundred under those ones right to get people to click, come to the site browse around and then create a custom audience of all those people who landed on a specific Product and then again, the following ad would be conversions, retargeting all those people now getting them to buy that right.
There is what it’s all about: Josh, that’s what it that’s, what it’s all about man, every single business owner, wants to run a Facebook ad now and get a lead today like sometimes it works out ways. Sometimes it doesn’t like Facebook. What they want you to do is they they meet, what it’s not that they want you they need to. They need to warm up the pixel you’re coming over here and saying: okay, Facebook, here’s my audience: here’s my demographics! Here’s the targeting here’s my message who’s to say: that’s even a good message: it’s you on a cell phone article right like or you’re saying here’s my image and you’re, bringing all this to the table and you’re saying: okay, Facebook! Do your thing or you’re, saying Google or you’re saying TV, commercial or your scene rate or you’re, saying radio, ad or you’re saying freakin newspaper freakin ad, like dude? What are you guys doing for marketing, like whatever you could be doing? It’s like? Okay, in this case online in front of people audience but at the same time who’s to say that that audience, just because you know that demographic who’s to say, they’re, going to they’re going to resonate with you like, and and how are you going to base that Judgement in two hours of turning on an ad like how like like hell, unless, unless you have a crazy, crazy budget and you’re, putting let’s just say a hundred bucks a day, then you’ll get a ton of let’s say twenty bucks a day.
Twenty twenty-five bucks a day and you get a ton of data fast. You can do that, but there’s so many people that Mickey Mouse sit and they’ll start at super small budgets. Three bucks a day, one chick said she was spending one one dollar a day and and I’m like dude like really like and then she’s wondering why she’s not capturing leads, I’m like really like so everyone’s different man, but at the same time we all have the Same well, not at nine out of ten of us, have the same objective man and again as to capture lead, get a scheduled appointment or make a cell and and and to warm warm up the pixel to start gathering data to start letting Facebook gather gather data Of who is landing where that’s what you want to invest a little money up front in doing is is running, is running some traffic ads, not brand awareness or reach, so forget about that.
It’s not going to be brand awareness or reach it’s going to be traffic. You can run traffic and and again, if it’s for any of those three reasons, you’re taking them to a landing page, okay, you’re, not taking them to a website. I guess you can based on what I just told you right: if you’re taking them to a website, make sure your pixel is tracking everything and just create custom audiences around everyone, who’s clicking on anything right on that website, because there’s fifty million pages and it’s a Full-Blown website your pixel has to be tracking everything, and then you just create custom audiences of the most popular product and then in then, and then and then that’s all from traffic and then after you you’ve gathered a decent custom audience you go conversions! Okay, you go conversions, that’s where the money is at you guys, that’s where the money’s at okay, it’s not it’s, not an engagement when, when you run an engagement ad, those are the posts that you see the ads that you see.
Let’s see if we can find one, those are the ads that you see that have a ton of engagement. I mean it has. You know freaking 100 shares look. This is this perfect example: perfect example secure the bag, here’s a sponsored ad, here’s the image right and here, if here are the numbers – absolutely ridiculous numbers that right there is an engagement ad; okay, that’s an engagement ad and again for those of you that have the Money for those of you that want to spend – and you just want you know – to spend more than really you need to up front.
Then engagement go with an engagement and get these get these sexy ass numbers over two thousand likes a hundred and six comments. 457 shares that’s crazy, right, that’s absolute social proof and, and those numbers like that people like to see people like to see those types of numbers and and and and if I had the extra hundred bucks or extra couple hundred to make that happen. And and – and I just had – let’s just say you know whatever to spend per month – I would do that – I would do that.
I’d. Go engagement, run that for a couple weeks, because this right here two thousand likes again. It’s all about your budget. If you’re spending 100 bucks a day three days, there’s 300 boom you’d have those types of numbers, but if you’re spending five bucks a day, dude and you’re, trying to run it for four days come on, I speak to people. Do that spend $ 30.00 on an ad they’re selling a $ 3,000 product, but they’re spending, or they make 3,000 per deal, but they’re spending 300, but but but but but they’re spending 30 bucks but they’re spending 30 bucks and in trying to assess you know data From from a return they’re trying to justify not seen a return on investment, I’m like do you spent 20 bucks like what the hell, those small numbers aren’t going to make.
These big numbers happen you got to spend. You got to spend a couple hundred to make these big numbers happen, but again, there’s there’s benefits in doing that too number one you you have that big number, which is social proof all these shares. I look at this atom like damn dude. These people are really crushing it and then what these people can also do is create custom audiences around everyone, who’s engaging.
So all these people, who actually click to actually comment it, who actually shared they’re, also all in a custom audience that these guys can then turn around and run conversion ads for why conversion ads, because damn well, they got something to sell or they’re looking to schedule. An appointment or they’re looking to capture a lead bottom line. Okay, so you could go engagement. If you had the extra you know dollars.
If not go straight. Traffic man go straight. Traffic go straight conversions, test test, one one go traffic and then run conversions at the same time. Go ten bucks a day traffic, ten bucks a day, conversions run that for a few days and then assess it from there. If anything, traffic for the for the first couple weeks would probably be good because that’s driving traffic to the landing page. That’s that again, Facebook needs to know, as I was trying to mention earlier, just because you have all this stuff and you’re bringing it to the table.
Facebook still has to find your audience. They still have to find the people who actually like you right. So it’s like how how does Facebook even know who likes you yet right, you’re, putting out selfie article, which is the best, and you have your own audience out there. Let give Facebook a few days to freaking find it. You know what I mean so a lot of times. Even Facebook will tell you to start with traffic start with traffic, just so you can get the pixel warmed up and just so facebook can start seeing.
Okay, these are the type of people that are viewing it. Facebook system dude operates like a it’s a machine. As you know, it’s a freaking robot, it’s AI, it’s a freaking machine. They operate. It operates fast man, it operates fast and once Facebook, after, if once facebook, once that pixel starts picking up a certain type of person that is, is landing here. Facebook ends up finding you millions of millions more of them, and so that happens that happens in the beginning, with traffic driving traffic and then once you have that audience, then, and once that pixel has been used a few times its conversions, okay.
But here’s the thing with conversions with conversions: you you have to have your custom audiences set up and you also have to have a custom conversion set up. Okay, so go into my playlist there’s, there’s a FB ads for beginners playlist subscribe to my email list. It’s right in the description and it’s also pinned FB ads for beginners, calm I’ll, send you I’ll send you a article on on the conversions okay, because that’s super important for conversions.
If you’re looking to capture lead schedule, an appointment or make a cell, that is conversions. Okay, that is, conversions, drive valuable actions on your website. That’s a valuable action, an opt-in right. So that’s that’s conversions, but to do that, you need to set up a custom conversion and that custom conversion is set up around the Thank You page. So, for example, whether I’m opting into something okay, whether I’m opting into something or whether I’m buying something I’m coming over here, I’m hitting this blue button to opt in, I could be coming here and buying the Samsung, adding to cart entering my check.
My entering my credit card number and then hitting buy, and then I go to a confirmation page when you’re running conversion adds everything everything is about that confirmation, page, okay. So here’s what you have to do this, what you have to do? Okay, so again, whether you’re, opting in or buying something or whether they’re doing that on your on your page right, here’s, here’s what it’s all about this person option and they’re and they’re brought to a thank you page.
This is my confirmation page right, so I created all this. I did all this through through through frickin, through cartridge, a simple thank-you page man, it’s great to connect with you check your emails and stay in touch. I have a ton of valuable. I have a ton of value coming your way and three basic steps, and then this right here is a link to Carter. Okay. So when you opt in to mine, I’m simply and so shout out to Joshua man, I’m walking you through it this through this basic step right here, man, this page Facebook, ad traffic, is sent to a page like this, and this is my affiliate link, which takes People to Carter and allows them to set up a 14-day trial, and it takes them straight to the to the landing page article that Karcher has up on their site, which is powerful man powerful.
So what you got to do, man is for sure for sure back over here revisit your objective. What is your objective? Is it one of those three or is it not one of those three, and rather than going brand awareness or reach, I would put out a article and just go article views, because, with article views, you can create custom audiences around people who viewed a certain percentage Of it, people who readed three percent of it, people who readed the first 20 seconds of it, people who readed 50 percent of your article.
You can start creating custom audiences around all these people who viewed your article and that’s powerful. You create custom audiences and then you retarget them. You run multiple ads in the future and you retarget those viewers with conversions, okay, so that’s kind of what you want to do, man is is is, is have have a landing page software for sure, and if you don’t have a landing pages offer, if you have A Shopify store or something like that.
Okay. Well, then start it’s! It comes down to the content. Obviously, what type of what type of content do you plan on putting out? Are you putting out images with images? What I would do, if I are you man, anyone putting out images? I would brand yourself with the image like, even though even though it could I mean it’s, that’s why ecommerce is a little different man, because you’re dealing with physical products – and sometimes I mean it’s just a physical product right like a mug, I guess it’s just a Mug like how can I brand that right like, but but at the same time so just depends on what you’re selling also men, because that’s going to your content, what you put out and how you’re able to put it out is going to make the difference.
That’s that’s what that’s the top of the funnel your content is the top of the funnel. So my content over here, my top of the funnel over here, is YouTube. What am I doing? Long-Form tutorial articles teaching you some right, teaching you and trying to stay on topic of social media, marketing, Facebook, advertising and and making money online right, and so that’s my content, and so I’m putting it here.
So it just comes out of your content. Man, your content and what you’re trying to sell and what you’re trying to sell is going to really come down and what a regular Facebook ad is to you. I would do article for sure, like I would do article man if your if your personal branding yourself in any kind of way its article, it’s article views and so article Facebook ad. This word would go okay, article, Facebook ad any other, and in also that same article I would also Park it over here on YouTube and, if you’re doing article on your cell phone for Facebook and for YouTube always hold the phone, horizontal, alright always hold the phone Horizontal not vertical this for Instagram but hold the phone horizontal for YouTube and for Facebook article, but that’s a great way to that, could be your regular ad right there, man that could be your regular ad, is article views and you’re literally creating custom audiences around every Single article and around different viewers of those articles and then just retargeting with conversions, conversions, conversions, conversions, okay, so lead generation is, if you don’t have a landing page.
So if you don’t have a landing page, you can use lead generation. Facebook provides a forum, and you can capture leads that way. Only reason why I don’t do it. That way is because then I have to export that lead off of Facebook, and then I have to import it into my into my email autoresponder, which I don’t want to do, or you can connect it to a third party email out, responder, which I don’t want To do everything I do is all in one it’s in Carter, so I just stick with I just stick with with traffic conversions and article views.
Man, that’s what I do. I don’t do I don’t do I don’t do I don’t do anything else? I don’t click on any of these other ones: traffic, conversions, article views and, and and that’s and that’s that’s kind of that gets the job done man. So when you set up the ad it’s in this third section over here, Joshua in step three in the ad, when you set up that ad and I’ll end it here, when you set up that ad, the link to your landing page.
Okay, the link to your landing page is what goes in the call-to-action. So it’s this link right here. I’m looking at drive traffic right, I’m running a traffic ad, I’m looking at drive traffic to this page right here. So, as I come over here – and I add my image, what I do is I put that ad post, whatever you want to call it, I put that on the business page, first, okay, whether it’s an image or article I’ll put it on the business page first And then, when I get over here I’ll come over here and rather than um, where did it go? Normally, I would say, use existing and you would just click on use existing post and you could just use use the existing one.
But here down here is what I wanted to show you. This is the call to action button. So you’ll see this. This is the third step right sign up, get quote, get off or download. Learn more subscribe book now apply. Now these are all the kata actions. The most the most clicked-on – and this is a facebook stat – is learn more that’s the most clicked on. But again you know based on your business, what are you trying to do? You know? What are you selling and what are you trying to get them to do? Learn more is always the best, and so, when you put that learn more button, this is where the link is going to go you you can actually put it right here as well.
This is this is the display link. This is the display link, which is not now where you want to put like the you like the long URL like you want to customize get like what I would do right here is I’d, put inspired digital dot-com. That’s the actual domain that forwards to this one. Okay, that’s what you want to put right there: okay, so and remember the whole objective over here: let’s go back that was lead generation! That’s why it wasn’t giving me the link form, let’s go back under traffic, so now we’re under traffic and, let’s click on links over here so over here.
This is where you could put the long URL, the ugly one. You could totally put that one right over here. That’s why I wasn’t showing you the existing cells in her lead generation. Welcome. You guys didn’t tell me that man, okay, so this works out so I’ll post that article that image that adds all of it goes on the business page first and then I’ll come over here and use existing post and just make sure you’re in the right page.
Right make sure you’re writing the right account. Is there come over here, select post and you can select that post on the page, but down here? Actually let me just select one okay so down here. Okay, so right here, you’ll see the call-to-action button right here. So if I change that this is where my URL would go, that long, ugly, one, it’s okay, because it’s not going to it’s not going to show. So it’s not going to it’s not going to show yeah, there’s already a learn more button on that.
So I can’t change that and I don’t even have access to that account and because the Instagram and the Facebook pages mix matching, so I’m just showing you this as an example, but that’s where it would go. That’s where your URL would go. Okay. So that’s a traffic ad taking them to that landing page, creating a custom audience retargeting them retargeting them with conversions. And that’s what I was going to show you that’s.
I was going to show you. Let me end it here, as someone comes over here and they opt-in, your custom conversion is all around this page and I might have, I might have mentioned that, but if in case I that’s what I meant to mention, this URL is what you’re going to come In and just again go to my playlist to to find that article custom conversions, how to set up a custom conversion, but all you’re going to do is you’re going to come over.
Here. Click all tools and click on custom, conversions, okay and you’re – going to create a custom conversion around the Thank You page. Facebook doesn’t want to know your goal. They want to know your ultimate goal. Your goal is to get people traffic to the landing page. Your ultimate goal is to get people here, that’s the ultimate goal, and how do they get here? Fill out the damn form? That’s it.
Facebook wants to know when it comes to conversions. They want to know the confirmation page they want to know the Thank You page, create a custom conversion around this URL okay and run conversion ads. Okay, that’s it! You guys so read that article it’s coming up here! That’s custom audiences! Go to that! Playlist and you’ll see custom conversions, that’s where I’m taking you in this bad boy right here and setting up that custom conversion.
Are you guys I’ll see you on the next article subscribe smash? The balfour notifications drop me. A comment below see ya.
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Just some housekeeping, I just want to kind of get this out of the way, as you guys can see here on my screen. I am wrapping up. I’m working on a Facebook Ads live train for you guys I’m going to be doing next Wednesday, So Wednesday July 18th, at 12 p.M. Eastern time, 9 a.M. Pacific time So mark that down on you guys, calendars also I’ll, add a link down below in the description As well as in the comments that you guys can go through and register for that, because I share a lot of my blog different Facebook ad strategies, but I think it’ll be beneficial To break down some of the things that I do like the exact strides.
I use and also be able to do it live, So you guys can ask me questions and I can kind of give you feedback and answers and let you guys kind of know what I’m Doing on the daily basis. So if you guys want to attend that, There’s a link down below to register for that training in the description as well as in the comments and if you guys are reading This after July 18th, which I’m sure a lot of you guys are because that’s in About a week and a half I’ll add the link to the replay to that training, So you guys can go through read that and still take advantage of every now, let’s dive into this guys.
So this is the this image right here, where I’ve got this pulled up this little segment. That is part of that live training, and You look at like the red ocean versus the blue ocean, And this is really like what I want to break down. Explain you guys when it comes to Facebook Ads Targeting so when you’re going through and you’re targeting with Facebook’s interests, so you’re targeting homeowners Are you’re targeting real estate agents or you’re targeting like weight loss or people interested in fitness? That’s a red ocean guys Like there are so many people that go in like Facebook’s made it super easy to go through, Create an ads campaign, and then you know you go and choose your targeting.
You choose the age group. You choose all that stuff, But with it being so easy you’re literally in a red ocean Just competing with everyone, It’s out there, Okay, so the strides I want to show you guys in today’s article is Taking over to the blue ocean right like this. Is I don’t even ever use Facebook ads interest targeting or any of those little demographics? Anything like that in my ads and when I tell people that even like advanced Facebook, marketers are like what like? What do you even do Like? How is that possible? You don’t use interest targeting Okay Now there there’s something: that’s called Look-alike audiences and if you guys have heard of look like audiences, this is going to be a very different article.
It’s going to be a lot more unique than you probably have even heard or thought before. So just keep that in mind, But this is going to take you from that red ocean of competing with literally every other person out there. That’s advertising on Facebook To this blue ocean now also guys is a special favor to you guys. I was talking with my brother. He readed my blog too, and he kind of like started.
Business He’s got his Facebook guys in the last stuff, And he says sometimes I go way too fast to explain things So I’ll try to go a little bit slower I’ll, try to go through break down everything step by step and photos. You guys are like hey. You like that fast pace just put on like one and a half speed All right. So, let’s jump over to the Facebook Ads manager, because this is really key when we’re going through and setting up our Facebook ads and actually first really quick.
This is another slide I forgot about in the presentation. This is the exact strategy of how I went through, and this is two years ago So June of 2016. I made less than $ 1500 that month for my business and then you can see I start implementing the strategy in August. So, two months later, Okay, So August, I did if you can see the right there, It’s probably a little small, It’s a little over $ 8,000 Okay, so that was the first month.
So I went from 1500. So in essence, I almost call that zero, because I was obviously with ad spend all that stuff You’re, not really making any money. And then I went up to $ 8,000 and then, from August of 2016 to October of 2016 October 2016. I went and did over $ 25,000 in revenue for the month. Okay, So guys. This is a way that you can go through and grow your business extremely fast and once again, If you guys want to jump on this live training or if you’re reading the the kind of like this later after July 18th click down below I’ll have the registration Link to go regi for that live training or for the replay, whatever you want to go through and read, so You guys can see Some of these strategies broken down in a lot more detail, then I’m even ever covered on my youtube blog Okay.
So, let’s just jump over here to Facebook, Okay, now in Facebook, what we’re going to do is come over here to the ads manager. Okay, Now a look like audience: Let’s just break this down right, Let’s jump! Actually, I’ve cut it another good slide, So Facebook, anyone that is your existing customer. So I’ve got like Jim right here, Jim from the office right, So Jim he’s going to go through and buy something from your business Right or maybe you haven’t your like brand new business, And so you haven’t sold anything but he’s a lead or some of the Shown interest in your business, Okay, now, Facebook, the cool thing is, is they literally know so much information about Jim Okay? So they know that, like he’s a male the age like if he’s married or not, if he’s college educated, I know how much money he’s making.
He knows they know pretty much for the most part, What products he’s bought online, because a lot of companies they’ll use the Facebook pixel okay to track whether people have become leads if they purchased something and so based on what ads people are clicking on and Based On what products they’re purchasing Facebook’s got a pretty good overall idea of what’s happening Kay, They know like okay, he likes basketball, He reades the office right, So they know all this information, and so now what we do is we take Jim, okay or our existing customers Or clients or leads, or Even people that, like maybe you don’t, have customers yet cuz, you’re brand new or maybe don’t have lee Juck’s you’re brand new, but people, maybe that, like your Facebook, page or people, even that have gone through and readed a article that you’ve Posted on your Facebook page kay, that’s like an audience of people and then what Facebook does is what we call a 1 % look-alike audience.
So they’re going to go, find 2 million people, or sometimes even more, that looked just like Jim Okay, so but whether they’re male like it’s not going to necessarily be only males or only females or whatever. Although you can go through and target whether it’s males or females but they’re going to find out, Okay, what’s his average, You know salary which it’s crazy, But they actually have a lot of data on how much money you most likely make okay And they know like What the products you purchase, what you like, what your behaviors are online.
What links you click on what you don’t Click on. They know all this information, So Facebook they go and they create this look like audience of people that are very, very Similar to Jim. Okay. So then, what they’re going to do? Is you go take this ad? You show it to this look-alike audience. Okay And then your ads become even more Profitable because you’re able to go through and scale things that much more so if before you were going through and showing your ads just to your existing clients or your existing leads or existing database and you’re spending, maybe like.
Let’s say five dollars a day With this, because you have now an audience of two million plus people you’re able to go through and scale it up to $ 75, a day or $ 100 a day or two hundred five hundred or even a thousand dollars per Day and So you’re able to go through and make a lot more money. Okay, so hopefully that kind of like break broke that down and that kind of like makes some sense. But let’s jump in Back over here to the Facebook Ads manager and show you guys exactly How this actually happens case.
So we’re going to do is come over here to the search bar And we’re going to type in audiences. You can see it’s already popped up right there, But if it’s not showing up right here, we’re just going to type in audiences, Okay, cuz. First, what we need to do before we create a look-alike audience is we need a create, an audience Right that we’re going to say, Hey. We want to create a look like audience that looks like these people.
So Before we go through create the look like audience. We need to go through and say: hey, Jim is our ideal. Customer ideal lead our ideal client and we want you to create two million people: 3 million 4 million. Whatever The number is a people just like Jim okay, So basically you’re going to go through. You were just going to create an audience, will just say: custom audience right here: Okay and then you can go through and like customer file, You can upload their emails or their phone numbers.
You can say website traffic. So if you’ve got a blog, if you’ve got a website, a landing page, whatever You’ve got you can go through and throw the Facebook pixel on This exact website and I’ll link out to my tutorial on how to get that Facebook pixel installed Because it walks you through step by step and then you’ve got even engagement. Like let’s say you don’t have any clients, any customers whatsoever, No leads or anything and you’re just starting out brand new, you say Hey.
I want to just target people who have readed a article that I posted on my Facebook page. So let’s just say that, for example, it’s just say a article And then we could come in here and we say we want to target anyone who is viewed at least read 25 % of my article okay, because sometimes like three seconds of your article. It’s someone just scrolling through in the article autoplays and so they’re, not really reading it 10 seconds, Depending on how long your article is.
That can actually be a really good option if it’s only a minute long, they read 10 seconds Of the 60 seconds. That’s a pretty good percentage of the article, but I typically like to do 25 or even 50 % To get a bigger audience That then we can go through and create a look like audience after ok He’s like, if you think about it. If we just give Facebook one data point, so basically we say hey only Jim.
I want you to create. It looked like audience of people that only look like Jim There’s, not really a lot of information to go off of right, like it’s just that one person, whereas if you have 30 people Okay, They find these averages of what those people like their ages, their Income, Their interests all that stuff and they’re able to get you a lot better data, and then, if you have a hundred people or a thousand or the more people That easier, it is to go through and get this data put together and have this Hotter audience that You’re able to go through and mark it with your Facebook Ads.
So with that said, I like to do kind of like a 25 percent or 50 percent, So I’ll just do 25 percent here And then we choose the the article right here actually up here. Sorry guys choose the article So we’re on to choose the Facebook page So we’ll come down here. All I think you’ve got my main Facebook page on here. So we’ll choose this and then you kind of look at the articles right. So you can see the three second article views So like if we’ve gotten these different people, we’ve got.
You know. Eight thousand people have readed this article, so this is probably one that I probably want to go through and create a custom audience often because there’s going to be a lot of data points like if there’s 8,000 8200 article views, there are three seconds We’re probably going To have you know four or five thousand people that have readed 25 % of this article? Okay, so we’re just going to go like this.
We’re going to choose that we’re going to hit, confirm, Okay and then we’re just going to give it a name. We’ll say 25 % article view and then I would usually do the name of Video, like whatever you want to call it. That’s kind of like what I like to do And then the nice thing is, you can do like hey everyone. Let’s read it in the last 365 days or if you want it like more recent, like hotter market, you could say hey in the last seven days last 30 days last two days, even so, if this one I’m just going to actually Do last 30 days, because If somebody’s read this article in the last 30 days, they probably at least remember it somewhat right, probably seven days or even 24 hours, 48 hours is even more ideal, but they probably at least remember Like at least readed it, whereas like if it’s too long ago, If it was like 200 days ago, six months or whatever They’re, probably not even going to remember you the article or anything else, I’m going to create this audience and Now what we do is Facebook is going to go and they’re going to populate this, and it’s Going to take a second or whatever, but we could say, hey, create an ad using this audience or Expand your audience.
Okay, so we’re going to click on, expand your audience, And this is how we can create a look-alike audience right here. So the source is the audience of everyone. That’s viewed the article At least 25 %. Can I think that is actually a short article is like 30 seconds long, so Really didn’t have to read a lot. Just probably like 10 seconds 10 seconds Actually probably would have been a better audience to go with, and then we could say hey.
I only want to target people in the United States and typically, what I like to do when I’m starting out is just do a 1 % look like audience. Okay, Now you can scale up to 2 %. You can see that number went to 4.3 million. The 3 % to 4 %, but the the larger the audience, the less accurate the data, and Typically with a 1 % look like audience of you, know: 2.2 million people. You can have your ads running for a fairly long time to that audience, even spending like $ 100 a day and And you’re still totally good, like that’s a pretty good size, audience.
Okay! So now we’re just going to go through and click create audience right here And so it’s going to go through populate the audience You can see up here kind of in the background It says fewer than so. This is the audience We just create the custom audience. So 25 percent of article view There’s a fewer than a thousand, but it’s still populating Okay. So it’s going to take a little bit of time. It could take a couple hours.
It can take as long as 24 hours to go through and populate this audience and then, but you don’t have to wait To go through and create a look-alike audience. Okay, So that’s one thing to really keep in mind. Then you can see this audience right. Here is updating, They look like audience, but it told us is going to be about 2.2 million people once it’s finalized and once that audience is completely updated.
So We really don’t have to wait to go through and create our Facebook ad campaign. We can jump in and start creating an actual campaign, So I want to show you guys exactly how I do this, how I don’t use any Facebook Ads interest targeting or any of that And I’ll actually set up a campaign right here with you guys. So we’ve got this custom audience right here. Okay, that we created we’ve got to look like audience and, if you don’t, if you’ve already got an audience that you want to create a look like audience off of, you can just come here and Click on this.
So check that you just hit actions and you say, create a look like okay, so that’s another way to go through and do that if you’re like well, I’ve already got an audience and I don’t really know how to do that, because it’s not taking me to Do the same flow? That’s another way you can go through and do that? Okay. So now what we’re going to do is we’re going to come back up here to this little hamburger menu? Okay, we’re going to go back to the ads manager to go through and create a Facebook Ads campaign.
Okay, so we’re just going to click on this green button. Right here create a campaign, makes it super simple And then for this one. I’ve got all these articles guys on like which objective to use, but this is not necessarily on that’s Training, so I’m not really going to dive in all that I’ll add another article to Kind of like what marketing objective you really want to choose. But let’s say for this: one We want to generate leads, So we’re going to go with conversions here.
Okay, so we’ll just click on conversions and then we give it a name. Okay, so we’ll say, conversions and we’ll say it’s a demo campaign, because it is obviously and now we’ll hit continue, and Then you can name your ad set for this one, I’m not really going to worry about it and then through the website. Okay, look like! Ideally, you need to go through and install your Facebook pixel, like I said I added a article to that up in like the little the top corner, so you guys can go through and check that out, But we’ll go through and we’ll choose The lead conversion right.
There takes we want to go through and generate leads, then we come down here to this Targeting, and this is typically where most people will go in here and they’ll type in homeowners, right, Where it’s like 98 million people that are homeowners and and the homeowners association. So a lot of these interests and demographics and all this stuff is what Facebook is taking away and that’s why so many people are completely freaking out because they’re like well, It’s not going to work for a real estate anymore.
It’s not going to work for this anymore, or that anymore, like It still is guys, can actually work way better. Once you kind of learn and nail down this solution that I’m showing you guys right here because, Like I showed you guys a little bit earlier, You’re not competing with everyone in that red ocean, Okay! So now all we got to do. Is we come here to the custom audiences because remember we create that custom audience? Then we created that look-alike audience from the custom audience right.
So we had. You know all those people like what we call Jim right and then create that look like audience, some people that look like Jim or very similar to him, and we feel like right here and then you can see right here. The look-alike 1 % us ok, 25 % article view and then name it article. Okay, you can see the size, It says fewer than a thousand people, That’s just because it’s still pre-populating.
So you don’t need to worry about that. So we click on that. And then it’s going to say, potential reach unavailable this, that’s just because we just created it. So Don’t worry, Don’t freak out like I do this all the time guys and it You know, pre populate and once it’s populated, it’ll update and Facebook will just automatically everything together. Okay, So now we come down here and honestly, I don’t really even touch the age or even the gender, Because Facebook’s already identified these people that look like this ideal custom audience.
Okay, so Another way to look at this guys – Let’s say we’re not doing article views but, let’s say like you’re a real estate agent, because I know I’ve got a lot of real estate agents that read this blog as well. What you would want to do is go and have past clients or pass leads of people that you’ve worked with and Get as big of a audience as possible, Whether that’s a hundred people, a thousand people, five thousand people – maybe you go and collectively get leads of Past clients of People, everyone in your office or your real estate team or whatever just to get this ideal Demographic and then upload it just like we showed you guys with the custom audience and then create a look like audience off of those People.
Okay. So that’s really like an ideal way to go through And set this up, especially like. Let’s say you Kind of like hit the high end homes market right up, people that buy in one or two or three million dollar homes. That’s a really good way to go through And give facebook this audience and this data of people they can create a look like audience off of that You’re going to have similar incomes, similar behavior, similar, like interests of buying those expensive homes.
Okay, so that’s just like one thing: I wanted to kind of share there So languages. I don’t touch anything detailed targeting guys. I really don’t even touch any of this Okay and then this is one where I always unchecked. I just have seen it works better and, like I’m tested a lot, So I would just highly recommend that and then coming down here as far as placements go You guys know if you guys been reading this blog, I like to come down to edit placements and I’d like to just target the Facebook news feeds and Then even if you’re, really what wanted to branch out and target more people, you can even do the Instagram news feeds Okay.
Now, once you go through, and it’s all about testing right like once, you find that okay, The Facebook news feeds are working, The Instagram news feeds are working, You can go through and test out other placements, Like don’t don’t think like this is the only way to Do it, I have some campaigns where I go through and I’ll test out all the different placements, But I like to first start with a smaller amount, So I usually start like with fifty dollars a day.
The test out is, is this even a winning ad or people are going to react and engage with this within this audience. So I’ll start at the Facebook news feeds, because I know that works the best and then from there once. I know it works Then I’ll expand it to you know maybe 100 200 dollars a day and I’ll hit more of these placements. Okay, so now coming down, We hit this the budget and schedule. Obviously this depends on your guys budget.
Literally, you can go through and start with as much as $ 100 a day, Just fine with the two million audience person audience Lots. You guys might not have that budget right away And if you don’t know, if your ads really going to convert or not, I probably want to start there. I’d probably start at depending on your budget. I’d probably start like twenty twenty-five dollars or even ten dollars. If you’ve got a smaller budget right and Ten dollars a day with the two million person audience guys, You can let that run pretty much all year round and you’re not going to see that ad really fatigue, because it’s a pretty big audience For such a small Daily budget for your ad spend Okay, So coming down, We just do conversions and then that’s it guys.
We just hit continue. We set up the ad hit, confirm, confirm, purchase and we are done. I think it’s going to have me name the, maybe name the thing or something like that. Much Weiss, not going me hit continue. Oh my it’s just my internet there. So so anyway, we go create the ad and, Let’s just say we’re going to use an existing post just so we can go through this whole process for you guys. So let’s say this post right here that I did and Then I just hit confirm now.
It’s saying, like my my ad is not going to run because I’ve got way too much text Which I typically wouldn’t run this exact post as an ad or anything like that. So the objective of campaign requires creative with external link or call to action Yeah. So I got out of like a link and all that stuff. But anyway you guys kind of get the idea of what’s going on if going through and creating that your own BlueMotion.
Okay, because you are the only person that has that custom data of your past clients, your past leads people have interacted with your facebook page they’ve shown interest in you, Okay, so now, instead of competing with that red ocean of everyone of that Interest, targeting their Facebook’s Doing away with a lot of it Anyway, this is the best strategy to go through and use for your business Right.
So also with that said guys, if you guys are brand new here to the blog, If you guys like this article first of all, give it a thumbs up comment down below, I did go a little bit slower. Some of you, guys might be thinking like you went slower on this You’re still pretty fast right, But I did go quite a bit slower, which I hope you guys enjoyed, that. I hope that was helpful for me to break it down a little bit slower format and Also, if you guys, are brand new here, Make sure you guys subscribe to the blog and hit that notification bell, because we launch new articles pretty much every single week.
I’ve actually been in a little bit of a lull, which I apologize guys Quick update about three weeks ago I was at the lake and I tore my ACL wakeboarding, which it’s not too fun, So I had about a week where I just kind of like you Know Kind of babying my knee and I actually scheduled my surgery this morning, So I’ll get my surgery in about a month which has nothing to do with shooting articles. But this past week for the fourth of July, my wife and I went with her family out to Oklahoma to the lake out there Oklahoma of all places.
It was crazy, but it was actually really nice fun time, But I just kind of sound the boat. So that’s why I haven’t shot any articles last week or two but the whole week. I was actually working on this Facebook Ads live train right here So, like I said guys, if you guys are wanting to attend that, I’m going to drop a link down in the description As well as in the comments section you guys can go through and register That but for the live, training Wednesday July 18th at 12 p.
M. Eastern time 9:00 a.M Pacific time, and then, if you guys are reading this article after that, Then I’ll just add a link to register for the recording of that. Okay. Now I want to do the slide because then you guys can ask questions. It’s going to be super awesome helpful, but then obviously you know I can’t do it live just like every single day which I would love to, but just don’t have time for that.
So, anyway, guys, hopefully this is helpful If it was give a thumbs up drop a comment down below if you’re brand new here subscribe Hit that notification bell with that said guys Thanks so much for reading and I’ll talk to you all later,
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Pour créer votre compte donc bien sûr on ne, va pas aller en détail dans ce court cassette un cours d’introduction mais, je vais vous montrer les bases et comment: créer votre, première campagne pour générer votre coupure pub et peut-être généré votre première vente donc pour cela il Faut aller sur business point facebook.
Com, je vous mets le lien en ressources bien sûr une fois que vous êtes là vous cliquez en haut à droite sur créez un compte alors il faut savoir que vous avez aussi besoin d’avoir une page facebook, donc j’ai, créé, un compte, Facebook donc pour ce cours dont vous voyez, tout simplement vous connecter et donc là j’ai mon petit, mon petit, facebook, business manager, qui est bien mis, vous voyez j’ai déjà connectés la page en réalité sur ce compte mais, si c’est pas fait vous avez, un anglais jusqu’en Et kt et la page, c’est tout simple vous avez juste à sélectionner la page qui est lié à votre compte et ça, va se lier automatiquement avec le facebook, business manager pas de souci alors qu’est ce que vous propose facebook, business manager et bien.
Ça vous propose de créer des campagnes qui sont adaptés, à l’audience que vous souhaitez ciblées il faut savoir que facebook est un outil très puissant donc facebook à plus d’un milliard 500 millions il me semble maintenant d’utilisateurs ce qui, vous fait une audience, qui immense faut savoir Que rien qu’en france, vous avez plus de 30, millions de personnes qui utilisent facebook, chaque jour dont, plus de 30, millions de personnes qui utilisent facebook, chaque jour et bien.
Je peux vous garantir que peu importe le produit que vous voulez vendre il y aura toujours une personne pour l’acheter si vous la trouvez alors ce qui, va être en fait difficile sur facebook had est bien. C’Est de trouver la bonne personne à qui vendre la publicité, après de faire, la bonne publicité et ensuite d’affaires une bonne landing paige donc, c’est à dire un bon un bon site pour que quand la personne clique, sur le lien elle soit, l, ai envie de rester; Sur votre site derrière, donc ça, va être tout ça la difficulté de facebook, pad ça, va être surtout de se, concentrer donc, sur quelle audience ciblée et en fait ce qui est.
Magique: c’est du coup, ils facebook had facebook est très puissant donc chela mais, je les dis + 3 millions d’utilisateurs, rien, qu’en france par exemple mais en fait ce qui est. Incroyable: c’est que facebook, récolte énormément donné par rapport à ses utilisateurs jamais savoir ce que monsieur x, précisément, c’est mais, vous, savez par exemple que dans les joueurs du golfe et bien en france.
Il va y avoir par exemple 500 mille joueurs de golf et donc vous allez pouvoir cibler, ses cinq cent, mille joueurs de golf grands travaux on rentrera un peu, plus en détails bien sûr derrière mais là, c’est juste pour vous dire, qu’en gros la puissance de facebook; C’Est vraiment magique car vous allez pouvoir sélectionnés sur des critères que vous vous ne pouvez pas avoir avec d’autres outils, c’est à dire que si vous allez dans la rue eh bien vous aurez du mal à cibler que les cas là alors que vous pouvez le faire Sur facebook si vous allez sur qu’est-ce qu’on pourrait prendre d’autres comme exemple, si vous avez sur twitter et bien twitter, ne rigole pas autant de données dont vous aurez du mal à cibler autant les cadres par exemple.
Si vous allez sur edit ça, va être la même, chose si vous allez sur quora ça, va être la même chose si vous allez sur plein d’autres sortes de réseaux sociaux ou autres supports pour faire du marketing et bien ce sera en général beaucoup moins puissant que Facebook même google est moins puissant maintenant que facebook on voit un meilleur retour sur investissement pour 95 % des business en utilisant.
Facebook had quand il utilise bien et ce qui est, génial avec facebook, adse que facebook, un algorithme qui marche très bien et: c’est à dire qu’ il va réussir à adapter votre audience et donc si vous sélectionnez une audience et que vous faites des tests et bien. Facebook va aussi vous aider à aller dans le bon sens et: c’est à dire que vous allez faire des tests par vous mêmes tests à b, c’est à dire que, vous allez sélectionnés de une audience, qui est similaire et diviser cette audience en deux pour tester un Produit 1 est un produit 2 par exemple les voir quels produits marchent le mieux est ce qui est.
Génial: c’est que facebook va vous proposer des audiences, qui, sont par exemple, similaire aux profils types de la personne, qui achète, votre, vos, produits et donc; ce qui est, génial, c’est du coup, si vous, avez par exemple, dix clients, qui achètent de votre, produit est bien avec Des clients ça est un petit peu léger mais, admettons 200 clients, qui, achètent, votre, produit est bien facebook, va faire la moyenne de ces, 200 personnes et vous allez, pouvoir créer une audience, similaire qui va vous permettre de générer, beaucoup plus de vente et donc.
Qui va faire les audiences similaires vas faire là-bas la moyenne, mais va créer un profil type d’utilisateur qui qui est capable d’acheter donc votre produit et va chercher tous les gens qui ressemble à ces personnes sur facebook et vous allez, retirer, donc, un, certain pourcentage de 2 Par exemple la population de la france, est récupéré une audience, allant de dix mille personnes à 10 millions de personnes si vous le souhaitez en général on va essayer de tabler, sur de tabler sur une audience.
Entre 30000 et cent mille personnes mais, vous, verrez par la suite, que l’on peut sélectionner, tout ça est paramétré tout ça donc, c’est la magie de facebook et on va donc apprendre grâce à facebook manager comment. Créer votre première publicité et je l’espère pour vous aussi vos premières ventes, je vais maintenant vous montrer comment: paramétrer facebook, business manager, alors pour cela il faut, aller sur peu, page facebook, business manager, puis ici à gauche dans l’onglet puis vous avez, peut-être quelque chose pour voir Plus et vous allez sur paramètres on attend le chargement et vous voyez ici vous, avez les paramètres en fait de votre compte publicitaire donc si vous voulez changer le nom de votre entreprise l’adresse professionnelle le pays de l’entreprise le numéro de tva l’ agence publicitaire si vous En êtes une ou non et bien vous pouvez modifier, tout ça ensuite ce qui, peut être intéressant, c’est d’ajouter surtout des personnes pour gérer votre compte publicitaire, c’est à dire que si vous êtes plus dur, à gérer votre compte publicitaire à gérer votre business par exemple, shopi Faille et bien ça peut, être intéressant d’ajouter les personnes pour qu’elles puissent pour qu’il puisse, modifier les campagnes, etc.
Ensuite vous pouvez gérer vos pages ici ensuite, vous pouvez, gérer vos paramètres de paiement donc les paramètres de paiement, c’est quelque chose de très important car facebook, bat donc, va vous facturer pour vos publicités et donc vous devez mettre votre carte de paiement alors à savoir que Vous êtes à chaque fois facturés à la fin du mois et non pas aux gens les jours ensuite vous avez les notifications, donc est ce que, vous voulez toutes les notifications par email et facebook moi, je mets pas toutes les notifications, du conte publicitaires en général, je Désactive mais si vous voulez les activer après vous pouvez choisir ce que, vous voulez par exemple newsletter, est mise à jour produit moi j’enlève ça, c’est rare est le résumé des publicités pourquoi pas rappelle pour création de publicité non décision d, examen des pubs, non alerte de Publicités dynamiques non mises à jour concernant les tests non après, vous pouvez mettre par exemple décision des examens de publicité cela veut dire que quand vous allez publier une publicité bien facebook va l’examiner, pour vérifier qu’elle correspond bien aux critères de facebook, c’est à dire que facebook Allait critères légaux c’est-à-dire que vous pouvez pas mettre par exemple de pornographie est donc une fois que que l’examen est fait et bien vous allez recevoir, un email, pourquoi pas avec ça ensuite ici vous, avez notification, publicitaire de facebook, si votre piste est donc été approuvé doit Prouver compte solder, sommes ajoutées aux seuls du solde du compte à zéro et; c’est donc, tout ce qui concerne les paiements moi, je les laisse en général les mises à jour concernant les tests, je laisse aussi vous enregistrer les modifications et vous avez déjà paramétrées une mode Party ensuite vous avez paramètres de l’entreprise paramètres de l’entreprise, c’est ce qui va vous permettre de gérer notamment les personnes qui contrôlent votre votre compte de publicité, donc, c’est à dire que là vous avez un compte publicitaire qui en l’occurrence repas elle si test et vous allez Donc avoir différentes personnes qui sont ici donc, si vous ajoutez différentes personnes vous pouvez leur âge ou leur, donner différents rôles, dont, vous voyez de base, vous êtes administrateur de la page et cela veut, dire que, vous pouvez absolument, tout faire sur la page néanmoins, vous, pouvez, Donc donné différentes comme rédacteur de la page modérateur de la page annonceurs de la page, ou simplement anaïs de la page, chaque rôle est un petit peu différent, je vous laisse lire un petit peu en détail par exemple, rédacteur de la page, c’est juste en gros des Gens qui peuvent donc éditer les choses mais ils ne peuvent pas modifier les fondamentaux comme par exemple les paramètres ici vous avez les paras les partenaires partenaires, c’est vos relations, professionnelles, c’est quelque chose qu’on, utilise très très très très très peu, je connais personne qui utilise ça Mais voilà, c’est ici que ça se trouve si vous en avez besoin ensuite, c’est ici vous, pouvez gérer, vos pages donc, vous, pouvez, gérer, pareil, administrateurs de la page, etc.
Ici comptes publicitaires ensuite compte instagram alors, il faut savoir que rasta g par facebook, a racheté instagram donc vous pouvez ajouter votre compte instagram sur facebook pour directement faire de la pub sur instagram alors petite recommandation ne fait jamais les mêmes pub pour facebook est pour l’instant G ne serait ce que parce que le format de vidéo pas de vidéo mais sur toute photo n’est pas le même sur facebook et sur instagram sur instagram les photos, sont carrés alors que les publicités sur facebook ne sont pas car aimer rectangulaire donc rennes pour ça Il faut faire attention: ensuite vous pouvez, gérer vos projets, si vous voulez créer un projet pour mieux vous, organiser ici vous, avez les sources de données donc, c’est pas quelque chose de très utile sauf le pixel qu’on verra un petit peu, plus tard vous pouvez gérer vos Pixels ici, c’est l’objet de la prochaine, vidéo ensuite vous avez sécurité de la marque, donc la cvo, domaine liste de blocage et, c’est pas très intéressant et ici vous, retrouvé vos, paiements, vous, retrouver centre de sécurité; c’est ici que vous pouvez, ajouter par exemple l’authentification à deux Facteurs pour votre facebook, business manager chose que je recommande car si un pirate récupère votre compte facebook et bien, il peut faire la publicité gratuitement pour son entreprise donc ça serait un petit peu embêtant que ça arrive, ensuite ajouté, un autre administrateur et bien vous pouvez le Faire ensuite vous allez demande donc, c’est à dire que si quelqu’un est et sur facebook et veut rejoindre votre entreprise, c’est à dire que vous voulez l’ajouter à votre compte et vous pouvez aussi il peut aussi vous envoyer de demande et vous pouvez donc l’accepter ou non Mais vous pouvez aussi envoyer des demandes et vous réceptionnez les invitations ensuite vous avez les notifications, donc là comme vous le voyez vous avez plein d’authie fication, qui, concerne par exemple les permissions professionnels les rôles professionnels et donc si vous avez des envies de recevoir ces notifications Et bien vous mettez oui moi, ce qui, concerne par exemple, pixels, je vais mettre toutes les notifications, après catalogue et bien vous pouvez, mettre, aussi toutes les notifications, alors à savoir que ce qui, peut être intéressant, c’est de mettre par exemple si vous avez un problème avec Les perditions professionnelle et bien de maître par e-mail uniquement pour si vous traitez mieux vos emails que les notifications, directement ici pour mieux les voir car en général il faut savoir que vous aurez énormément de notification, sur le facebook, business balladur via ici par exemple la silhouette, But et, c’est à chaque fois ça s’affiche pour rien et donc.
Il va falloir faire attention à ça pour que les informations pertinentes ne se perdent pas là dedans et bien la solution, est d’envoyer les informations par email, ensuite vous, allez, informations, d’entreprise ici vous, pouvez définitivement supprimée en entreprise si vous le souhaitez vous pouvez modifier, donc, l’adresse Email le nom et les spas, les notifications etc et si vous avez de litres de configuration si vous avez un problème car effectivement, je n’ai pas dit dans dans toute cette vidéo car, je souhaite aller relativement vite pour secours introductif et aller à l’essentiel mais si vous Avez un problème vous pouvez simplement aller ici et vous avez donc des des choses qui vous permette d’aller, un peu plus vite voilà pour les paramètres de l’entreprise est ici vous pouvez retrouver vos facturation, c’est à dire que si vous avez dépensé de l’argent et bien.
Si vous avez fait donc de la pub et bien vous pouvez voir vos factures chez de mois en mois ça peut être intéressant pour regarder pour faire vos courses en fait tout simplement derrière par rapport à ce que, vous avez, dépensé par rapport à ce que vous Avez gagné sur, votre, visage, donc voila tout pour les paramètres de facebook business manager.
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So there are tools available to find appropriate keywords. There’s a lot of different tools online that you can use. Google has what’s called their keyword planner. It’s right in Google’s under tools and settings here you come over here to planning and you can use the keyword planner and you can find keyword and AD group ideas.
You can get suggested budgets and you can find you know, search volume and forecast as well. So a lot of times we’ll be searching for a specific keyword or we’ll think. Oh, look. This keywords going to generates a lot of results. It gets a lot of activity, but then later we find out like the search volume, there’s some very low. So you can get all this information using the Google Keyword, planner right under tools and settings here.
So, let’s review the four targeted keyword, matching options to control which queries trigger hats. There’s four keyword match types that are important for you to really understand. If you don’t understand the different types of keyword match types, then you will burn that budget. I’m telling you you will lose money, I’ve seen people, you know waste tens of thousands of dollars just because you know they didn’t understand the difference between broad match and exact match.
So, let’s review the differences between each one.
Me a comment 20 minutes ago asking about a article that I cut a while back on running an engagement ad on how to run a Facebook engagement ad and sometimes people get it right away. Sometimes people don’t and that’s why I love your comments. Man, if you have any questions whatsoever drop me. A comment below question me on my articles.
Question me on strategies. Ask questions, that’s how you get answers to what the thoughts that are going on in your mind. You know all that stuff that you’re thinking of or assuming or trying to try to figure out, I’m telling you man most likely. Your answer is a question away. So if you can, if you can drop comments below man, I promise you. I would do my best to get to every single one of them and drop a new article to really kind of bring you up to par on where, where you know you should be and where your ads could be in this particular case.
So this one had to do with an engagement ad article that I made and, for some reason, Miriam is not really having success with it, and so what I’m going to do is I’m going to kind of just add my two cents and and just kind of Walk you through another engagement, ad and and kind of just share some more information on on making you understand it and just making it more clear and in making sure that you guys really understand the differences between all these different ads.
The pros and the cons and just the advantages and the disadvantages of running an engagement ad or a article view ad or lead capture, ad, really understanding the differences between all the different ads that you can possibly possibly be running through Facebook, because that’s where it truly Starts man, it truly starts when you come over here to your Facebook page, you click on create and you click on add it all starts there when you click on that ad.
It’s going to bring you to this section right here, and this is what you want to bookmark so bookmark. This page right here come up here, hit the star and just bookmark this tab, because this is where all the magic is going to happen. Okay, now um, this is where it starts. An engagement is right here, but I want to really kind of edge, Kate, you and kind of share. What’s the purpose of an engagement like why an engagement ad right, it all comes down to your goal.
You guys it all comes down to your objective, like what the heck are you trying to do on my blog. I talk a lot about online marketing and when it comes to online marketing, there’s many aspects to it, but I truly believe at the end of the day, it’s all about capturing a lead. It’s all about making a sell, and/or capturing a lead, and so with that being said, coming in here to the Facebook platform, whether I’m running a Facebook ad or whether I’m running an Instagram ad or whether even running a YouTube ad 99 % of people.
That are that are running ads are doing it for those two main reasons to either make a sell or to capture a lead. Okay. Now those are the two top reasons. The third reason is for some type of brand awareness or some type of exposure. Okay, that’s the third reason, so so to tell you the truth. The third reason when you, when you go for for in this case, engagement, which I call exposure brand awareness, it’s it fits number three.
It fits that category of the third, the third reason, but mainly people that are that are going for for for that type of an ad are mainly people that are that are that, are how can I say this that are that are just trying to get some Type of exposure: okay, they’re, not driving the click to a landing page they’re, not driving the click to a checkout on your website, whether it’s a Shopify or an Amazon or your own e-commerce website.
So your objective isn’t to drive a click to buy something. So, therefore, you are most likely just looking for exposure you’re, looking for just brand awareness, you’re looking for exposure, you’re looking to just get your name out right, and so those are the people s the third reason and and the third types of people you know that Run ads, it’s it’s it’s if that time, a person that is not necessarily looking for lead or a cell right away.
So, to tell you the truth, the way I look at that is that if you have extra budget, if you have extra money to throw at Facebook ads, then you can start running engagement. You can run maybe brand awareness and reach you can maybe go for. Go for go for article views, go for article views right if you’re just looking to spend some money and get and get your feet wet if you’re, just learning and you’re trying to really explore and really understand the differences between all these ads, because at the other Day, it’s going to be your analytics.
It’s going to be your reporting. It’s going to be your numbers that determine the differences between all this stuff right, you’re going to have to look at your report, but what I’m going to do is really give you give you give you a heads up and give you a cheat sheet on how To really approach it, engagement in this particular case, shout-out to Miriam Miriam, is, is trying to run an engagement ad okay.
So what I’m, assuming? What I’m, assuming is that Miriam is not looking to drive a click to a landing page, because if we, if we were, then our objective would be to capture a lead right, we’re driving it to a landing page in order for them to put their name and Email, that’s going to be a traffic type of ad or it’s going to be a conversions. It’s definitely not engagement. Okay now can people see the engagement ad click on it and then go to your website yeah.
That can happen for sure, but you’re telling Facebook, hey man, that’s not really my objective. If it happens, it happens great, but my objective is to get article views or my objective is to get just brand awareness or reach or engagement, which all kind of cover. What those are exactly in more detail, but if you’re, if you’re, not driving a click to a landing page, where you’re going to be capturing a name and number or if you’re not driving a click to a website where you’re looking to make a sell.
Okay, then agent is something you can run and again. I just truly believe it’s only if you have more budget, because because at the end of the day, I’m willing to bet the majority of you guys that are reading this article right now are looking to do number one or two number one you’re looking to make A sell online number two you’re looking to capture lead, so really engagement wouldn’t be your type of Facebook ad.
Now again, if you have an extra budget, if you have more money to spend engagement, I’m going to tell you why people run engagement, I’m going to tell you the benefits of an engagement ad, but an engagement ad, wouldn’t be something really for you right now. If you’re, if you’re really trying to turn it trying to accomplish step one or two, you know reason one or reason 2. So if you’re, if you’re not doing that, then an engagement ad would be something you can run.
Okay, so an engagement ad. Let’s take a look at, let me, let me see if I can find. Actually I for sure would be able to find. Let me see if I can just go through my newsfeed and let’s see if we can find an engagement ad okay. Now again, as I mentioned, the objective with an engagement ad is to not necessarily get that person to click. Okay, they’re not we’re not looking to get them to a website to buy something; we’re not looking to get them to a landing page, to give up a name and number okay: we’re not giving away anything for free, there’s, no free download, there’s no free training article! There’s no name and email: that’s not the objective, we’re not taking them there! Okay! So with that being said, our whole thing would be to keep them on Facebook, keep them on Facebook and get them to engage in the post aka, the ad okay.
So as you scroll through Facebook, let’s see if we can find an engagement, ad, okay and and – and I could just I can just look at it in and 99 % of the time I can know exactly what type of ad it is just by looking at It so, let’s see if I can find an engagement ad, this could be an engagement ad. Okay, now I’ve seen way way, bigger numbers, but bestseller publishing this a article of Russell Brunson.
Obviously this is not coming from clickfunnels. This is not Russell running this ad. It’s someone else: it’s bestseller publishing now this right here could possibly be an engagement at for sure. I’m 99.9 % sure that this is an engagement ad. So anytime, you see the word sponsored and you’re scrolling through and you see a ton of engagements you’ve seen a ton of people like it. You see a ton of people share it, which is not exactly a lot, but the ad could have just started today for all we know, and that could be a ton of engagement just for today alone, and then they run it for another five days and before You know it, the 15 comments are going to be a hundred and fifty comments and the thirty shares are going to be.
Ninety shares right, so this ad could have just started today for all we know, but what I do know what I’m. What I’m willing to bet is that it’s an engagement ad, because you see the engagement anytime. You see a ton of shares, a ton of comments and a ton of likes. That is an engagement ad. Now, there’s a learn more button, so I can click on it and I can go off of Facebook and I can go to a landing page and there’s my name and number.
But the objective was not that the objective was to keep these people on the platform and get them to comment, get them to share, get them to like okay. Now, what are some reasons why people would do that right if they’re not looking to capture a lead or, if they’re not looking to make a sell, necessarily at the end of the day they are, but not in this particular case, not with this specific ad objective.
It’s an engagement ad, what’s the purpose of it, and why would someone even run it? Why would bestseller publishing run this engagement ad? A couple reasons is because of the social proof when you’re scrolling through and you see different posts and there’s a ton of people liking. It a ton of people sharing it. It gives off social proof that a bunch of people are liking. This post, which is true little, do we know that it’s coming from an ad right, because once once they stop it, that engagement stays and this post could be a post on their business page and it’s no longer running as an ad.
But the social proof remains, so it was worth it to spend the 20 bucks to get a ton of people to share it, a ton of people to like it. So when we turn the ad off, those numbers remain in it, and now our looks like an authority, it looks like it’s been seen by a ton of people which it has and and little do people know that it was an actual ad that made all that Happen so number reason reason number one why this person would run.
It is for the social proof to get the numbers up high and it really build that credibility. Okay, what could another reason? Another reason be. Another reason could be that this person didn’t have a landing page which they probably do. I don’t even want to click on, learn more because I know where this is going. I seen this ad before, but this and there’s a link right there in the actual and the actual coming in the in the copy up here in the text, so that there’s the link, so this learn more, is definitely taking me to this link right here, but Reason number two could have been that they didn’t have a link.
You know a lot of people can run. You can run an engagement ad, someone that doesn’t have a landing page. You don’t have to have a website, you don’t even have to have any URL at all and you can run this engagement ad and just get a bunch of people to comment. That’s reason. Number two, so reason number two a lot of people. I don’t even have a landing page, don’t even have a website, but they want to run Facebook ads and keep everything on.
Facebook they’ll run an engagement ad and just get a ton of people to comment a ton of people to comment now, one one downfall about that is that you obviously have to keep looking at your Facebook all damn day, because if you have ads running – and you Have people commenting it’s your job to make sure that you’re replying it’s your job to be stuck to your phone like frickin flies on, and you have to be commenting and replying to all these comments, because you’re paying for those comments right.
Those aren’t just random comments. Coming because you put up something organically, those are paid engagements, so you want to make sure that you’re, actually replying and staying engaged with the post. That’s the whole purpose of an engagement ad, so you can get up the the you can get the Facebook algorithm working in your favor, because a ton of people are commenting and Facebook keeps showing it to more people.
Okay, that’s number two reason: number three is to get a shitload of people to share it: okay, depending on your budget, if you had 50 bucks like let’s say, for example, we put 50 bucks at this engagement ad this 3. This 30 would most likely end up at 300 within a few days. We’d have hundreds of people share it. That’s a huge huge benefit. Huge benefit. Is that worth the 50 bucks hell yeah to get a bunch of people to comment to keep them on Facebook? Remember we don’t have a landing page, let’s just say we don’t have a website, we’re just running ads and keep it keeping the traffic on Facebook.
It was worth it for all those people to comment, and it was for sure worth it for all those people to share it. They all shared it to all their friends and tens of thousands of people most likely saw this article which which, which was super powerful. So the fourth reason: here’s here’s the fourth reason and that’s kind of all. I got for you. The fourth reason why someone would run an engagement ad is to build custom audiences of the people who are actually engaging in it.
Okay and the only reason why you would do that is to retarget those people in the future. So, for example, I run this engagement ad. I run it for 5 days at $ 10 a day I put $ 50 into it. What I’m going to be able to do now is I’m going to be able to go into Facebook and create a custom audience of everyone who engaged in this post? So all the people who shared it all the people who commented all the people who liked it all the people who clicked on it Facebook is going to allow me to categorize all those people create a custom audience and then therefore, I can retarget that audience in The future with ad number two that’s powerful, so as people start to start to click and comment and share Facebook’s going to collect all that data for you and that’s now considered a warm market.
Now you can go out there and run the next ad or in the next ad, run multiple ads thereafter and retarget. Those people who engaged in your previous ads, that’s powerful. That’s the name of the game, no matter what objective you’re running is retargeting you’re, going to be retargeting people who are engaging you’re going to be retargeting people who are landing on your pages, because you’re pixel in them you’re going to be retargeting.
People who are reading your articles, because Facebook’s tracking, all the article views right so creating custom audiences are what you actually have to do in fact, stay to the end of this article stay to the end of the article and at the end, you’re going to see Me do another article on how to create a custom audience and why you need to be creating custom audiences. All this engagement needs to be in a custom audience that you’re going to be able to retarget with future ads in in the future.
Okay with ads in the future, so stay to the end, you’ll see that article come up, that’s how to create custom audiences with with Facebook. So that’s super super powerful, but mainly those are the top 4 reasons. Men why you would run an engagement ad so so, and you know what let me let me let me let me add, number 5. Here’s number. 5. Here’s number 5. Okay, here’s the top! Here’s a fifth reason: it’s because of the engagement because of the numbers because of the social proof, so let’s say, for example, I have $ 100 to spend on a Facebook on Facebook which ain’t, so you want to step your game up in 2020.
You got to be coming with a little bit more budget than that, but let’s say, for example, just for the numbers sake. Let’s say we have a hundred bucks and, let’s say 50 bucks we’re going to spend on this engagement ad and the whole purpose is to get a shitload of people to comment like and share okay after the $ 50 budget, that ad is turned off. We then go run a second ad, using in the same exact post using the same exact ad, but rather than engage, or I should say post but but rather than running an engagement ad.
Let’s say we run it again for conversions, but we only run it to the people who engaged that’s retargeting, but then also we take it again and we run it under article views now whenever we want to grab this contest. This is what we, what we call an asset whenever we want to run this asset again. Let’s say this is a high converting ad. A lot of people engaged a lot of people, viewed it and it’s a good article and we shut it off now and we want to rerun it again when we rerun it again.
This is number five when, whenever we rerun this this ad again, these numbers stay. So one reason to run a article I mean excuse me to run an engagement is to get all these numbers up and then we shut it off and run it again under, let’s say conversions, and by the time we run it under conversions. All these numbers are super high. That’s the reason. That’s the fifth reason. It’s a social proof, and I don’t know if that would reason number one chime at the rewind this article and read I myself, but it’s a social proof.
Okay, it’s a social proof, whether I said that as number one or not it’s it’s social proof when you have big numbers like that, and people are scrolling through, let’s see if we can find find one, that’s actually even bigger than that. As far as the numbers, let’s see look at this perfect example. Perfect, perfect example. This is a 30-second article man. This is rant from spark a our creators. Look at the engagement 8,000 people liked it.
Four hundred and five comments, 548 shares. That is the definition of an engagement ad okay. Now they ran it under that they ran the engagement at first under engagements right. They ran the ad under engagements. First, let’s say they put a couple hundred bucks to get these big big numbers. This is the very very first time that I’m seeing this ad I’ve never seen this ad. I don’t know who spark a our craters are, but hey Tripp, Tripp out on this look at it.
This way, let’s say, for example, they spent the last month targeting a completely different audience: okay and they ran it under engagement. They got all this engagement and they did it last month. Okay, now we’re in a new month and now they’re running it again, but under let’s say conversions and by the time they run it again. It’s coming to people like me and by the time I’m seen this ad for the very first time.
The numbers are absolutely ridiculous, so I’m looking at this and I’m saying holy, these people must be crushing. It 548 shares 405 comments. Are you kidding me who the hell are these people? They must be doing extraordinary right, that’s the assumption and that’s the perception and that’s what people think and that’s how that that’s social proof, and so it was worth the hundred bucks on the engagement.
They turn it off and then now they’re running it running it again, because it was a great article, so now they’re running it again under conversions over here under conversions, because they’re a whole objective now is to get people to download download, learn more which, when you Click on learn more: you can go to a page, a landing page and enter your name and email or or or yeah to download something.
That’s conversion, that’s akin version. An action is a conversion. An action is a cell or a or a lead capture. Okay, that’s conversion! That’s the conversion objective over here; okay, so if you’re looking to do any of that make a cell online or capture an actual name and number aka elite, it’s conversions! But if again, if you had extra budget, is it worth it to run? Engagement? First, to get a shitload of people to comment like and share and then take the same piece to come over here and run conversions.
Was it worth it hell? Yeah was worth it these people to have these big numbers like that? All that shows man has credibility. All that does is show social proof. It’s it’s it’s it’s it’s it’s it’s! It’s letting people like like me, think and assume that they’re the big swinging. You know what of the industry and they’re killing it. That’s all! I’m thinking big numbers. You know freaking crushing it.
That’s what I’m thinking and so that’s the whole purpose of an engagement man is to is to get people to stay on the platform, crank up the numbers and engage in your post and those are all the different ways they that are reasons why you would do It and in and if anything, in my opinion, the biggest reasons, why is to create the custom, audience and retarget those who engage and that’s exactly what you do with a article view ad.
So when you come in here and you run article views, the whole objective with article views is to not get people to click on it and go to a landing page or to get people to click on it and go buy, buy your product. That’s not article views. The whole objective with article views is to capture an audience is to create a custom audience of all the people who are actually viewing it. So then, therefore, you can go out there ad number 2, ad number, 3, ad number, 4 and retarget.
All the people who readed your article, that’s how you continue to stay top of mind and you continue to get in front of a warm market and that’s how your actual cost would remain super low, because all you’re doing is retargeting an existing warm market of people Who are already reading your stuff or engaging in your post? Ok, so I know that was a ton right there. You guys reread this article, if you and in in in in in and learn from it man, because those right there are all the reasons why an engagement ad is is, is worth it just depending on your budget and in depending on on your overall objective.
Okay, so what I’m going to do here? Man is all run. A quick engagement, ad I’ll put together something super random, real, quick and and just run it run it through. So you guys can know how I set it up and depending on what industry you’re in, if you’re, in housing or, if you’re in employment or, if you’re in credit. Okay, if you’re in insurance mortgage loans, make sure you click on one of these okay.
Because if you don’t, if you don’t check this box and in and in check – and you know, freaking mark the correct one – your ad will not be approved. Okay for sure, so I’m going to go with this one homeowners insurance, I’m going to run it on it. On a on a sample page right here, shot up to my boy, Robert, and we’re going to just set up a quick engagement ad under his his his recent post, and what I do also is I post every ad that I do 9 out of 10 ads That I do, I put it on the page first, okay now this right here is what he put up on the page on the fifth, and this is what he wrote being selfish, isn’t always bad, and what I’m going to do is I’m going to actually add To it, because this is going to be an engagement ad, so I want to see how how it, actually, you know, turns out.
So what I want to do is I want to. I want to simply ask a few questions in here up at the top, so I’m going to put I’m going to add to this being selfish, isn’t always bad? What are your thoughts drop? A comment below okay, so now we’re getting people to comment, we’re getting people to drop a comment. What are your thoughts? We’re asking them a question being selfish? Isn’t always bad? What are your thoughts drop? A comment below I’m going to save that and and and now we’re going to go in as an engagement ad, so whatever your engagement, that is ask a question, because the whole thing is is to get people to comment.
That’s the whole purpose of an engagement ad is to get people to comment, get people to share you. People like it. So let’s ask him: let’s hey what are your thoughts and let’s just get a shitload of people to comment below with their thoughts? Okay, so that this will be fun and we don’t have to put a huge budget towards it. So, let’s go with uhm: let’s go with we’re, going to go with and we’re not even going to go at CBO right now, because it’s going to be a one-time one-off ad.
So I’m not going to even do worry about the the campaign budget. Optimization. Let’s just run through this part here and set it up so custom audiences. We don’t have any custom audiences just yet so we’re going to come down here and we’re going to simply target his local area. People who live in the city of Norman okay actually know what we’re going to go with everyone in his state. Let’s go with everyone in the state Oklahoma.
How do you even spell Oklahoma, dude? Okay? So, let’s go with Oklahoma, we’re going to just target everyone in the actual state people who live in this state, okay and then and then, when you actually go with when you check that box and you go with housing or credit or or anything like that, like I did on the first page, you can no longer chew or change the actual age or the gender okay, so that remains the same and that’s totally fine and we’re not even going to we’re not even going to focus on on any of the detailed targeting we’re Going to leave it very very broad – and this is another another another key key strategy and a Golden Nugget tip running on an engagement ad a lot of times.
People will come in here and put in the actual demographics, the interests and the behaviors right. The detail targeting, but in this case I’m not I’m going to leave it straight bullying, I’m going to I’m going to leave it wide open, I’m going to leave it wide open, because my whole thing is: I want to grab an audience um um. This is a cold. Add I’m going out to a cold market. These are people that don’t know him.
Yet it’s an engagement ad okay. So what we’re going to do at the end of this at the end of this campaign, we’ll put five dollars a day for five days and at the end of the campaign, we’re going to get a bunch of people who engage and what? What I’m going to do is then be able to create a custom audience of everyone who engaged with this post and then and then retarget them in the future. Okay, so is that worth the 25 bucks heck yeah, it’s worth the 25 bucks, so we’re going to leave this part blank.
When I’m going to worry about that now, what we’re going to also do is we’re going to exclude people who, like his page, we don’t need to target those folks who, like the page, I’m going to leave it at automatic placements. That’s fine, post engagement is what we’re going for and then we’re going to go daily budget of $ 5 and we’re going to set a start and end date. So today is the 27th and I’m going to go with I’m going to go with 5 p.
M. We’re going to start it today and we’re going to go till the end of the month. Okay, so we’re going to go we’re going to go twenty seven! Five! Ten fifteen twenty we’ll put twenty dollars towards this ad and run it for the next four days. Okay, so this is how I normally set up my ads. You guys, because I don’t like to even though I do check my ads all damn all day. I mean I’m in the damn ads manager all day and I’m to tell you truth.
I am micromanaging it to a certain extent because I get high off the numbers. I get freaking high off the numbers, I love looking at the damn numbers and and and making sure that the ads performing you know right so, but if I happen to forget about it or if I happen to and and that’s what allows my mind to do, My mind allows me to forget about it, although I come in here and and read the numbers, like a hawk, my mind, is at ease, because I know that my mind.
I know in my mind that I have an end date already set up where I know that I’m not going to go over budget, that’s the biggest thing I don’t want to do. I don’t want to go over budget. I don’t want to forget about an ad that is still turned on and it’s been 70 days later and the damn ad is still turned on and it’s like dude. You don’t want that so so I always make sure that there’s an end date, but I still micromanage the ads and I’m looking at the ads all day and because it’s why I do full-time – and this would I do full-time so I’m always up in here.
But I still set a a start and end date for sure: okay, so I’ll go $ 5 a day run it for the next four days and then what I’m going to do is I’m going to hit continue and now we’re in the third step. So, as I mentioned, I post it on the page first, okay, so it goes on the business page first and then I come in here and run the ad. So what I’m going to do is I’m going to make sure that I have the correct page.
So I’m going to scroll down scroll down, get the right page, there’s the right page and then I’m going to use existing post. So you selected page we’ll just leave that as that and then we’re going to use existing post. And it’s going to be that last one that you just seen being selfish, it being selfish, isn’t always bad! You choose that post right. There you hit continue and now we have it there.
So we don’t have to write anything. We don’t have to upload a article or an image everything it’s already there, because it’s on the page, okay, so down here, and so oh say right here. This post can’t be used for for ads on Instagram, which is fine, okay, so, and then, if I want, I can add a call to action button. So again, even though it’s an engagement ad and people are going to be engaging with it.
Liking comment share. There’s a chance that someone can click, learn more and go to an actual landing page or go to a website right. There’s always that chance so right here, just to kind of back yourself up, you can always put some type of call to action. Button get quote: learn more, send message shop now, I’ll just put send message for now, since we’re not taking them off of Facebook, we’re going to leave them on Facebook and if they want, they can for sure always send a message, but we just want it.
We want it, we want to see the numbers we want to just kind of get some engagement going and again. The whole purpose of this is so I can create an audience, create a custom audience of people who engage in it and then I can retarget them in the future. Okay, so um preview not available unable to display a preview. Okay, it’s fine! It will refresh once and then right here I can create new or I can use existing.
So this is on just on the messaging which we don’t have an existing. So we’re going to just leave that, as is and then verify your changes, you hit confirm and you’re done you guys that is it! That’s how you set up an engagement ad and so hopefully that kind of answered some questions to Miriam. What you want to do is, if you have, if you know your interest, and you know your target audience then for sure put that in the detail targeting, but what a lot of times when it comes to the engagement, it’s good to leave it wide open as Well, because, at the end of it all I’m going to be doing is grabbing all the people who engaged with it as long as it’s within my city are within my state and or within my country on where I’m doing business like, I don’t want to send An ad worldwide and and and and and create a custom audience of all the people that who engage with it, because when I go and try to sell something to them in the future, they’re, not even my audience, I don’t want to do it that way.
So when you’re doing an engagement ad always make sure it’s within the same location within the locations that you’re able to do business. Okay, in this case the guys doing business in Oklahoma. So I’m not going to run this ad all across the country or in multiple countries, because if I get all that engagement and create a custom audience around, all those people who engaged when we go run. Facebook ad number two three and four we’re going to have an audience of a bunch of people that are out of our out of our demographics and that’s not what we want.
So in this case, we’re going straight for his state and we’re going to just find everyone who engages with the post and then retarget to retarget them in the future, with our custom audience and with feature Facebook and Instagram advertising. Okay. So hopefully that made sense. You guys shout to Miriam. Thank you so much for dropping a comment and asking a question. If you guys are new to the blog man, I’m dropping weekly content on social media, marketing, affiliate marketing and making money online.
So I’ve been building myself an agency since 2016. In the trenches focused on one niche focused on Facebook, advertising focused on affiliate marketing and focused on just bringing value to the online entrepreneur. So if you’re new subscribe hit the bell for notifications and drop me a comment below, let me know where you guys are coming from and let me know how I can bring value to what you’re doing online and if you guys are new to Facebook Ads.
I have a ton of free training on my VIP email list, so make sure your your subscribe to that list and check your freaking emails. Okay, the link is in the is in the description, and it’s also the first one pinned in the comments and then it’s Facebook or excuse me, FB ads for beginners dot-com, FB ads for beginners com jump on the VIP list. I’m going to be sending weekly emails on all kinds of tips and strategies.
A lot of that. I don’t that I don’t even put on YouTube. You guys will be getting. You know first dibs on all my secrets and all my strategies on how I’m building my business through Facebook and Instagram advertising so jump on the VIP list, FB ads for beginners, calm and I’ll, see you guys on the next article over now,
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It is there’s a Monday right, ha ha ha wherever you are, but it was promoted. Rowing and my mission is to actually help entrepreneurs like yourself to actually set up reliable and lucrative businesses that are profitable and enjoyable. If you’re reading this segment of the article you’re actually reading a article, that’s been recorded, live on Facebook.
So essentially I want you to type in the number 2 so that we actually know you know the people that are tuning in right now. So, if you’re in Melbourne right now, it should be past your lunchtime, so that should be right. I see Nicole, has just tuned in Anna or sheriff has just joined in Anna. You are seen reading this life. I do that right from the start, so that people get to understand, I mean so that I get to understand what time people are reading.
You know the article right so for those that are tuning in. Thank you so much for your time. I’m hoping that you’re! Well rested and it’s a good week for you. I really wish you a wealthy week ahead. Basically, my job is really simple. I help people like yourself start scale and grow a business, that’s profitable and enjoyable, and the reason why we stick around here every day. At 2 p.M. A est is so that I can help you navigate.
You know your online strategy, I’m using my four-step system, alright, so for those that are not well-versed with the four-step system, it is the online prosperity blueprint that would help you capture the right kind of clients, create the right kind of content and convert that audience and Also connect, you know with the audience that you want to be demanding money off of my seat, Nicole Saunders, you’re reading this live my life.
I hope you’ve been fantastic and you’re roaring. Like a tiger. I like that about your own blueprint, and I see Dean. Sprog has just tuned and thank you so much my man for tuning in all right. So you know right now. A lot of people are really being confused about this whole digital marketing lens. You know when Facebook yanked the you know the chain and then they stopped. You know they stopped. What do you call it? They stopped the reach of pages in our newsfeed that that you sort of disorientated a lot of businesses and Dean.
Yes, you’re reading this live. I am line all right so that disorientated, a lot of businesses and so many people are still confused. I know some of my clients, the crying foul, is because most of their online strategy was based on them being present on Facebook. But that’s the reason why we’re here so that we can help you. You know navigate the whole online space and also just to really really ask does any of you guys have a social media strategy if you’ve got one, can you type in the number one if you’ve got a source of media strategy? If you don’t, if you’re working on one, can you type in the number two if you need help working on one, can you type in the number three that would just give me an understanding of who is actually you know reading this show right now and what Do they possess come on guys, it’s 2018 tonight I mean and if you’re a small business doesn’t yet have a digital marketing strategy or a social media strategy by now, you’re, actually, being you know, you are already behind the competition? Alright, you are way beyond the competition Dean.
Can you also just type in the comments? What is it that you actually do so that I understand, maybe you need one or maybe you don’t need one all right. So that’s the reason why I’ve put together this article. It’s got at least off. You know some of the digital marketing strategies that I actually use that will get your business headed in the right direction, all right. So I want you to keep reading this so that you can learn more of some of the essential online marketing strategies that will actually put your business ahead off the competition, because, if you’re not doing this guess what your competition is actually doing it.
And if you don’t believe me tag your competitor in this article and then you’ll see why I’m talking about that? Alright, because, at the end of the day, what’s actually happening on, the market is if your competition is giving your audience or the people that you’re trying to reach out to a certain service or a certain way of dealing with them. Guess what happens? Guess what happens? Your audience and automatically anticipates that you they can also get it from you now.
If you are not giving it out, it’s going to be a problem now Dean says neither strategy mate. We can chat later absolutely and you can see what I’ve created here. I created a four-step system that you can literally plug and play into whatever it is that you’re doing, because everyone is out there. Looking for the right kind of client everybody out, there is looking to engage that audience and once you’ve engaged that audience, you want to convert them into lasting customers and then from there you’re going to need referrals from them and also ambassadors and advocates for your work.
So you know just type in the word blueprint, then Dean, so that I can actually shoot you through this blueprint. It all happens automatically. Don’t ask me how it all works out. Okay, so the first thing that you really need to do. I know every one of you guys is small to medium. No one is grossing anything above three million a year, so I can say you literally need to engage in what is called local search marketing all right.
So when people are around the corner from you all, they’re looking for yoga instructor near them or they’re looking for personal trainer near them, they’re looking for you know a marketing or a VA near them, you need to be found way. Audience is actually searching all right. You need to be seen way. Audience is actually searching because right about now nothing rivals a solid local search, marketing strategy for your small business.
Guess how I know that, because every time you’re out and about you just go Siri. What’s the nearest restaurant Siri? What’s the nearest ice-cream parlor Siri, what’s the nearest whatever shop you’re looking for that is all local search marketing and when you are driving around you just type into Google, maybe ice cream shop near me, Google generates you to the one that is closest within your vicinity.
Now can imagine if your business could be found by people that are lingering around your area of business right there, because all of that food traffic or all of those people that are within a hundred sort of meter or like a five kilometer radius. They could be people that are actually actively searching for your kind of core or your kind of product or service, but they won’t be able to see you in the newsfeed.
So local search marketing is where it’s at all right. How many of you guys are practicing any local search marketing tactics if you’re doing that, can you type in the number one? If you are thinking about it, can you type in the number two? If you have no idea what I just say, can you type in the number three cuz? I really want to make sure that we’re understanding this, because let me tell you something: at the end of the day, people are getting bombarded and they’re getting very confused as to how to actually proceed.
What strategy to use – and I see Anna – is actively doing local search marketing. So that’s that’s pretty good for you there, because nothing rivals local search if you’ve got a solid local search, marketing strategy for your small business, and I see for you you’re running and is it a co-op place for people to work in that people can come in? So that also really needs local search, because what what local search really is is its marketing that consists of you claiming and optimizing your business online listings and it actually shows up in relevant searches.
So if you’ve got Google my business, if it’s actually clearly, you know labeled what your work hours are, what you actually do, who you do it for people will come around to you. Let’s say you own, a local barber shop and somebody really needs desperately needs. A haircut or needs to get their hair done or they’re going to do is hair salon near me, and if your business is listed on Google or is listed on all the other search engines locally, you will be found there.
Do you not? I mean so. Those aren’t really relevant local searches that you don’t want to miss out on okay. So there’s a lot of elements that come around with you know: local search engine optimization, but when it’s done right it can actually put your business on the on the local map and its local branding that you’re also taking advantage of there. So it is one thing that you can actually start utilizing and doing right now, because your local customers are the people that are going to be loyal, they’re, the ones that can actually peddle.
What do you call it word-of-mouth, etc, etc. So you need to make sure they know of your own existence within their neighborhood. You know I mean, because they are also going to be made me searching for your your products and services all right and once you’ve branded with the people that are around you know. It’s it’s now easier for you to branch out, because now you have ambassadors so for a lot of people, local search is complicated.
You know the results won’t happen overnight or you know you can’t just do it once and then forget about it. It is best left to people that are actually actively involved with search engine optimization, which is what I do every single day of my life. So if it is something that you need help with, can you type in the number too so that I can help you optimize your business for local search engines and also, you know local directories all of those things you know that would help you get found by Our audience well, one when they’re, you know actively searching right, then, and then how many of you guys have optimized your website for mobile.
Can you type in the number one if your website is optimized for mobile the number two? If you are almost about to do it, the number three, if you need help with optimizing your your website for mobile, I just really need to see the level of you know intensity that you, you guys really have when it comes to marketing and branding your businesses. Now, if your optimized for mobile, please type in the number one, if you’re thinking about it, please type in the number two, if you need help with it type in the number three all right, because everyone else right now, you’re probably reading this article on mobile right Now almost 90 percent – I’m not quite sure, don’t quote me on this, but 90 % of the people that I see personally out.
They are utilizing a mobile phone, which means the accessing internet. You know using a mobile phone, so if your website has got all the bells and whistles for a desktop, not a lot of people are really using. You know the desktop or the laptop while they’re out of the back. So if your phone is your website is not, you know, optimized for mobile you’re missing out on a lot of traffic right there so have a look and see if it is something that you need help with, and if you really really need help with optimizing.
Your website for mobile typing, the number three and I’ll shoot you through something that you can look at right now to diagnose, to see if people can actually view your page okay for forum, while they’re searching you know, while they’re on their own on their mobile phone. You should also one other thing that a lot of people don’t realize is Google is a search engine, so you should, you know, optimize your website, first of all, for humans and also for search engines all right, so you should optimize your yoyo your website in a Way that people can actually read it and also that the the web crawlers on Google can also read it.
You know some people’s websites that I talk to right now. They still have a website that was created in 1997 between 1997 and 2017. There has been almost three changes with the Google algorithm, so if your website has not been changed in the last three years, you really need to take a look at that all right or if you created it within the last two years, then you should be fine. All right, so I mean, if you you haven’t created it, you know who you haven’t, changed it in the last three years.
It’s time to fix it, man and it’s time to fix it. I mean it’s 2018, you know for all we know we could actually be having phones that I just you know genetically owned. I don’t know modified to just stick in our ears and we don’t have to worry about even carrying a piece. It’s all coming. Have you seen apples, you know all you know earphones that you carry around all the time that are cordless. What is stopping them from on TV, something that he can insert into your ear that stays there and you don’t have to worry about it because right about now look at this.
If your website is not optimized for humans or for search engines, customers are getting impatient. You know we always talk about you know. The attention span is getting lower and lower and lower right. People now want instant results. So if they load up your website – and it takes more than three to four seconds – they’re already swiping right looking for something else – that loads up a bit faster – we now have so much shorter attention span.
So if your website is first of all clunky or an attractive, slow to load, it’s confusing to use people are just going to leave it, and then they take up what your competition has to offer. You know so you want to make sure that, first of all, it’s mobile-friendly, it’s easy to use, it’s easy to read and people can easily navigate it. The one thing that a lot of people have as a big big problem is, we are constantly as business people we’re constantly looking at our website.
We constantly know what it is that we are supposed to be doing. We constantly know what the website does what to press, but if somebody has only three seconds to look at it and then make a decision, are you giving them the opportunity, the right kind of information or the right going to you know buttons to press in order For them to go further either to book a call with you or to do whatever transaction you want off of them when they land on your website, so make sure that your website is loading quickly and because you not I mean customers will abandon the site, especially If you’ve got a shopping, cart, unday customers will live it if they have to go through hoops, and you know in order for them to to make a purchase, make it as easy and as seamless for them as possible and make sure that your site is really Really easy to navigate.
You know, because we’re dealing with a really small screen, so if you’ve got words that are spanning you know across the page, and you’ve got really big pictures that take up the whole screen. Guess what people don’t want to see that and don’t also forget to to end really really clean call to actions. Do not I mean and then tell your customer exactly what to do. This is what I have. This is what I want you to do, and this is why it’s safe to do it with me other than my competition.
You know, for example, you you, you can put a button at the head of your main page that says get directions or call today. That’s an instant call to action, because people are on their mobile phones. They will just easily click that button and then talk to somebody and make sure, on the other end of the line. There’s somebody like yourself who really knows what they’re talking about or not somebody who’s, just woken up.
People have no patience for you to get yourself together. You always got ta, be ready. That’s why I like what Will Smith says? Don’t try and say you need to be prepared. You always got ta, be ready so that you don’t have to get ready. You know you always got to be ready. Cuz. Now we live in a 24-hour global village. You know you need to stop thinking out of the 24-hour box. You never know where you’re you know, clients are going to be searching you from and what time they find you and what time they need to sprechen zie with you, so mobile optimization is also very important, like I said right now, if you’re on a computer or If you’re, looking at a computer or facing a computer press the button f12 alright, and then it will shrink your website so that you can see how it looks like online.
Alright, you’re right Anna says, love the point about why it’s safe to do so. Oh absolutely, Anna, look at this. Anyone with the t-shirts and a pair of sweatpants can start a business these days. You’re not I mean so. Your man worked so hard to get to where we at right now, and you know, we want to make sure that our clients know that we’ve got the social proof. We’ve got the goods and they are not just going to be throwing money.
You know into something: that’s not going to work for them and they’re not going to get value so yeah. You need to show the customer that, yes, it is safe to actually do business with me and that’s why you need to have SSL Certificates. All of that stuff, we could always talk about. If you book a coal with me, and then you know, we can figure out how we can actually help you by actively helping you.
The reason for this show today is to just show you all expand your mind. A little bit of what is possible and what you can actually do in order for you to actually be seen by our audience, since Facebook has sort of stopped them that the reach of pages. You know you know business pages in the newsfeed, alright, so about the mobile, optimization and stuff like that. Google will actually penalize a website if it’s not optimized for mobile.
You know, and the penalty is you’re not going to show up in the search engines, because they know that at least ninety two percent of their traffic is coming in from a mobile phone, and I just want to indulge you right now. Can you type in the number one if you’re reading this show on a mobile phone type in the number two, if you’re, using an iPad and type in the number three, if you’re, reading this on a laptop or type in the number? Four, if you’ve put me onto a big screen cuz, you can do that.
You know that right, if you’re in front of a smart TV right now, you can actually stop reading this show on a big screen. That’s pretty cool Julian Bundy Vidal. Has he got my man hope you had a fantastic weekend right there right see it’s mobile okay, so that’s where your your audience is also viewing from from the mobile phone all right. So also, once you you, your aesthetics, your website is looking cool.
It’s looking all mobile-friendly take advantage of what is called link building all right link building is is something that a lot of people don’t understand. Take it as if you’re going to be the president of your state all right, and then you have a lot of people. Voting for you, so every link that is coming from a credible site is like a vote for you. So the more you get votes from people that are from credible sites the higher the ranking you get when it comes to ranking your page.
All right is that is that an easy, I understand, um, you know um explanation to link building, because people forget or people are tricked into getting links from dubious sites which are not going to help them at all. You need very strong links that are coming from dot edu sites, dot, gough, dot, au. All of those credible sites are from University. You know sort of websites. That actually say. Yes, I think Julian’s website is credible.
I think look Maroni’s website is credible. Then you can show it to the rest of the people, because Google, if you want to understand it, it’s like a library every time somebody knocks on Google’s door through a search and is asking for a website or is searching for something. Google has to present that person with content that comes in to cinder in the way you know of a website, in the same way that a librarian gives you a book.
So they want to make sure that the book that they’re giving to you is a good book. It’s going to you know satisfy whatever questions you might have and that’s what Google also does. So you need to engage in really legitimate, whitehat link, building all right, um Nico says: have you got time to chat about public figure Facebook profile? Absolutely we can have a chat I’ll, send you through a link to my calendar, so that we can quickly have a chance and find out what it is that you are asking regarding that.
Okay. So what I’m talking about link building? These are the thoughts that your website is getting from other web sites. So you get these through blogging. You get these through guest blogging. Every time somebody mentions your website on their own website or when you, when, when you or your website, is mentioned by credible sites like Facebook et Cie, Google uses that as credibility, all right, so link building is a great way to actually show your search engines or Google or Bing or Yahoo that your website is actually popular, every link that you is like a vote.
So if you build links the right way, you know you getting very high quality links rather than a bunch of low quality spam links, because a lot of people just get spam links from India and most of them are linking to like porn sites. Those are not going to help you at all. You need relevant blogs and you need relevant links that are building. You know your the credibility of your own website and he will actually prove to Google that your small business website is relevant and is of high quality.
So so, whatever you’re doing right now, if you have been doing stuff with links and linking please find out from your web developer or web designer, are they using black hat tricks or are they using white hat? You know tricks right there and you can get your links from local news sites. They might run an article about you the moment they mention your your sites there. That’s a so find local business owners or bloggers that are willing to to link to your website as well, and you can also return the favor by writing blogs about them.
You know on your website so that you can, you know, share the juice links or you can do interviews with people and every time you put their website on there. They will also, you know, reciprocate by mentioning your website, which is also yet another vote for you Ray now Nichols under says people think they they don’t need a website. Well, those people – I don’t know what what worlds they live in because right now, if you really really look at it, Facebook has sort of cut the reach of you know the profile pages.
If that’s what you’re asking and you’re thinking you don’t need a website, then I also think that if you’re dealing with websites as your full marketing strategy, it’s like building a house on quicksand. You know during the summer all right when it starts raining. It’s going to it’s going to sink in. You know why, because Facebook is bourret, audience bourret, ground, burrowed territory. So if you don’t have your own platform to bring go back, how are you going to have credibility? How are you going to? How are you going to have anything to show that who are you as a person, because the one thing about Facebook is, you have to continuously repeat yourself for people to understand who you are look at what the Facebook newsfeed is like.
Nikhil you’ve got your ante. You’ve got your partner, you’ve got, you know somebody who is putting on an Advent and then you’ve got your profile or whatever. You know, profile page that you have. People are not coming to the Internet to see what you’re up to they’re coming to see what Sally or what auntie Sally’s cats are up to people that they actually know, and Facebook has caught on to that. So if you, unless maybe the your audience is people that live within your household, nobody cares all right.
So you should actually I mean, make people see things differently, but I feel like. If you don’t have a website, you actually don’t have a business. You actually don’t have a platform, because that’s what your you’re supposed to be having as a business, a platform that gives you the authority to sell. How do you sell to people if you don’t have your own website? Okay, one other thing that people should really look at is: do you know the keywords that people type into search for your kind of work? Can you just type in one keyword that you think people are using? You know to type your to find you maybe on Google, Bing or Yahoo can, or even if people are using to ask Siri to get to your business, what would they have typed in the search engine in order to get you know to where you are because Keyword research should actually be a mandatory part of every small business.
You know in your digital marketing strategy, because the way you’re going to write your contents the way you’re going to reach out to your audience. If you don’t know what they say about your business or how they find you or what words they use about your business, then you’ve lost them. I keep talking about this story about a about a dentist in manda. I think by now he’s read the message. Oh every time I walk past, there’s a sign outside that says: new patients.
Welcome, guess what I am NOT a patient. He might call me that, but I don’t identify myself as a patient. All right are you walking around saying? Oh, my god, I’m a patient! I’m looking for a dentist, no I’m a human being that has a sawtooth all right. So if you’re, not speaking to your audience in the language that they actually understand or in the way they see the world or in the way, they actually viewed themselves as you’ve lost them, trying to say what I mean.
So you need to really know what key words are your audience using to get to find you even on Facebook, even on whatever social media? What hashtags are they using to reach you? Because if you don’t know that, then you might as well close shop. You know cuz, you can use this business key words for so many things. You know because, right now you might be spraying and praying to your audience. If you don’t know the keywords that they use to find you, I suggest that you stop whatever you’re doing and actually go and use tools that will help you find out.
What are people saying about the business that we are presenting to them? You know and a great way to find out exactly what terms people are using to search you know for your services or your business products or or whatever it is that you do. There’s a there’s tools like you know, AdWords key planner. All right, you need to get on top of that Google Trends what people are actually typing into the search engines.
You can also use that to create content. That’s relevant, there’s also a tool called keyword, tool, dot IO. That will also show you what people are actually typing into the search engines so that they can find the type of work that you’re doing or even some such recommendations. Every time you you, you, you you, you read, you hit a block, find out if you’re a dentist find out what people are typing into Google and then use that to create your content.
You know every time Google tries to complete a search for you and Google. That means somebody has tried to type that into Google. You know all people are searching for all of those boxes. Those things help you figure out. What else are people looking for that? I can be of service to my audience, you know, and then you can insert those keywords into the pages of your website, just try and make it as natural as possible so that it makes sense within the content that you’re putting out in your blog posts.
You know, and one other thing that I don’t see a lot of people doing is actually asking for email addresses. You know as soon as somebody lands on that page. Can you tell me how many people have an email strategy within their business type in the number? One is you’ve got an email strategy type in the number two. If twenty eighteen is the year that you’re going to think about it type in the number three, if you need help with an email marketing strategy, you see because I can’t remember the last time I went through and lying in, a retail store or something like that, And the cashier didn’t even ask me for my email address: it’s become so natural now, if that people are coming to your website, maybe people are busy.
Maybe somebody is you know, fixing dinner or they’re trying to wipe their daughter’s bottle or whatever. It is because I’m talking about myself or they’re in public transport get their email address so that you can always send them relevant information. Depending on what landing page, they landed on your on your site because people just coming to your website and you’re not doing anything about them or retargeting them or trying to get them to get back to you.
That’s a waste of advertising money. If you’re advertising to get those leads, you know so yeah. That’s easy. It’s like a check-in checkout ask your customers for their email address and once you have your customers, email address, respect that don’t just spray and pray just because you know they’ve, given you the the email address, you now have to seek permission from them by being relevant By engaging them by actually educating them and inspiring them, while providing value and positioning yourself as a person that can serve them with whatever product you’ve got on them, because if you don’t there’s always online reviews, you know and online reviews, you can’t you can’t change them.
So don’t spam people but make sure you’re being relevant and that’s where it helps you actually own a space within the online space, because if you have people’s email addresses, you have given you permission to sell to them. You know, and then one other thing if you still are adamant that Facebook is the thing for you just give Facebook live and try. You know, try and if you’re doing it maybe twice a week, try and increase your life articles.
You know what, because people really now want to communicate. People really now need to see if you’re, the right kind of person who can sort out their needs, they need you to help them by actually helping them. So it can be a great way to actually add that human element to your small business marketing strategy. In any case, what are you too busy doing chasing shiny objects instead of creating and relating to your audience? You know so all of those people that you know one one thing that I want to advise you to do is when you are at a live event or at a geek, try not to get too excited and go alive, because people are expecting to see you And one thing happens is I’m talking about me personally and then they don’t see you.
They see other people then automatically you’ve. Given that person they’re reading all the credibility and that’s it you’ve lost that person only try and go live when it’s you or it’s something to do with you tonight I mean because that person also has people that can take a live article off of them. So you know it’s just an option that enables you to connect with your customers in a more personal level.
So don’t abuse it do not. I mean just like right now, I’m really being considerate of what people are saying and also engaging them in a certain way. You know – and this is a bonus if you go like on Facebook or maybe on Instagram, your followers would actually start getting notifications that tell them that your life, so don’t take advantage of that. If people notice that your colleague real content is not valuable, then they’re just going to skip and the more your articles don’t get seen the more Facebook puts them down the you know the the the ranking order so yeah, it’s just one of those things.
I really hope this article is going to help you, because a lot of people really are lost right now as to what to do how else to reach out to their audience. And I really want to help you by actually helping you, because all these strategies that I’m talking about this is just top off the cuff type. I’m you know stuff that you know when we sit down. I really want to personalize it, and you know with you.
So that we can actually help you be, do and have a business, that’s profitable and enjoyable type in the number three, if you’ve readed it up until now, and you really have questions that you want me to personally answer pertaining to your business in the meantime. Thank you so much for tuning in and enjoy the ratio that
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