Tag: shopify dropshipping

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Online Marketing

$10K A month Email Marketing Secrets For Shopify Part 1 – The Strategy

So for those of you that don’t know what email marketing is basically is when you collected email and start marketing products to it, that’s essentially the the basics of it and it accounts for about 30 %, maybe even 35 % on on the higher months of my Business sales, so, if you’re not taking advantage of this, you definitely should be taking advantage of it, and I’m going to show you how right now, if you haven’t already go ahead and hit that subscribe button, because we’re about to drop some dope content that you guys Are going to get tons of value out of and if you’re not subscribed, you’re going to start missing out on the you know the articles we do in the future.

So definitely do that and yeah, let’s jump in so email marketing, there’s, basically three different types of email, marketing that I can kind of or that I use at least there are other types like subcategories of these, but these are the three main ones that I use. So the first one is called abandoned, cart, so I’m sure tons of you guys have heard about abandoned cart, emails and email series, there’s bunches of different softwares that send them out automate automatically we’ll go over how to set all these up in a future article, and You know one of the next parts, but abandoned cart is essentially when somebody adds something to their cart, but they don’t actually purchase it, but you still have their email, so you can start emailing them later.

Okay, so we’ll go over the strategy here. The next one is newsletter: okay, newsletter are people that sign up to your newsletter or sign up for a discount or something like that. They are basically your general base level subscribers that haven’t shown necessarily any interest in purchasing, but they are at least interested enough to start receiving marketing emails from you, so these would be considered cold leads, these would be considered warm leads and then I’ll show you another One, the other category, which is considered a hot lead, which means that they’re very likely to purchase – and that is your customer list.

Okay, so these are the three different types of email that you can go into and there’s a little bit different strategy that you should approach when it comes to these different different groups of people. So, like I said this, one is definitely the brings me the most profit and the most income is the new customer list, a customer list in general, then next to that, would probably be this one, and then this one so and the only reason is because these People have bought some things, so they’re more likely to buy stuff.

You know in the future because they’ve already purchased. So that being said, let’s go into the strategy on how you should actually go about doing these. So if we’re abandoned cart, I basically set up for emails. So I’ll just do one two three and four: hopefully you can see all these. I think you can so yeah so for you now some people will do three. I just like doing four. I think it makes kind of more sense, but you know you can do whatever, but the first email is.

It’s just going to be a reminder: email, okay, so you’re, basically just going to remind the person, the customer that they have something in their car that they can go check out, just making sure that they didn’t get distracted. Maybe they had to take the dog out. You know whatever it is just send them a reminder that there’s still stuff in their cart that they can go purchase, and I usually send this after about four hours.

Four hours, okay, usually send that about after four hours, I’ve tested with two hours tested with 60 minutes tested with six hours. For me, this one works the best, but you know I would recommend testing it out and seeing okay number two is going to be a reminder: email, okay, but we’re going to add urgency. So what I mean by this is that you’re going to remind the customer, hey, you got something in your cart but we’re going to add urgency by saying: hey, listen, you know this deal or we’re only going to save your cart for the next 12 hours in The next 24 hours, whatever you want to make it.

So if you you know, if you wait longer than that, then your cart will expire and you won’t get the deal which usually, when I’m running you know different. Usually, when I’m at running advertisements to things I run deals so I’ll do like a 25 % off 50 % off whatever it is, so people understand that they’re getting a deal. So if I say that you know your car’s going to expire, you might lose the deal then they might be more likely to buy okay.

So I usually do this after a whole day, then the third email is going to be a coupon of some sort and it could be a coupon incentive. Maybe buy one get one free whatever you want to make it to get people to to be more incentivize to purchase. You can do whatever you want here, but the reason I don’t do it on the second or first email is because I don’t want to just like come out swinging and give people money off.

That probably would have purchased anyways with these two emails here. I would rather go through these to have everybody buy from these. That was going to and then come in with the coupon later say yeah. So the coupon, like I said, could be anything then the last one is a coupon plus urgency. Okay, oh wait! I didn’t put okay, so the coupon. I usually do after day two and then this one I do after day three.

So it’s just like you know. One day in between, but the coupon flex urgency. Essentially what that is. Is you know you give them the coupon, so say it’s 50 % off you give them that coupon. But you say hey. It only lasts for the next 12 hours so go ahead and purchase. Now so you can redeem the coupon something like that, because this will make people more incentivized to go actually make the purchase.

So these are the four emails that I use. I will I actually do have sort of templates that I use that you can build off of, or you can use for yourself that I’ve linked down in the description below. So, if you do want to check those out, you can check them out. I probably will make templates for all these different ones that you can go ahead and check out if you so desire. But that being said go ahead and screenshot this, because I’m about to erase it so three two one.

So that was abandoned. Cart now we’re going to go into newsletter and customer emails which are kind of similar. I treat them sort of similar, but there are a few key differences that I’ll talk about. So I like to think of it as a time line. So I’m just going to draw out a will time line here so well and you could do it for any amount of time. I usually do it for two weeks. You could do it for three weeks.

You could do it for a month. You could do it for six months, like some people have six month. Email list doesn’t really matter in the beginning. Just get something going so I’d recommend like the two weeks. It would probably be good. So let’s say this is day zero. So this is the day that they signed up. We consider that day, zero in day 14, so this after two weeks of them being on your email list and the entire goal here, if they’re on the newsletter, is obviously to get them to buy something if they’re a new customer.

Obviously, you know keep retaining them as a customer and buy more stuff so day 0 we’re going to do okay, so Daisy our we’re going to do the welcome and incentive. So what do I mean by this if you’re on a newsletter? Basically, we’re going to say welcome to the newsletter here’s what you can expect, here’s, how often we email you. You know what kind of information that you can get you want. You want to establish right out the gate.

What kind of value they’re going to be getting from being on your newsletter, but most importantly, is if they’re on your newsletter is you have to give them the incentive that they signed up for so most the time when you have a newsletter, people are signing up For either a coupon, maybe a free ebook, maybe some sort of free item giveaway percentage off whatever it might be, that you’re giving them to sign up to your newsletter.

You want to make sure that you give them that incentive right off the bat, because that’s why they signed up in the first place right so for the newsletter definitely makes sure that that’s the case for the new customers you’re going to welcome to them. Tell them how long shipping time takes how they can contact you when I was how they can track their package stuff like that, and I’m also in the new customer email going to give them another incentive, which would be maybe like 20 % off your next purchase.

Something like that and honestly guys like I said this is my most profitable by far campaign, so many people buy from that new customer email that I give them like 20 % off. So definitely a good thing to do, and I leave a that link. I’ll have a template, email for that weather. You can check out so welcome inside then after I went to wait a day so day. Two. Let me actually spread this out a little bit so okay day, two, I’m going to give them some sort of value.

Okay, so what do I mean by that? So, let’s say we’re in like with fishing niche. What kind of value would those people be looking for? What kind of information would they be searching for? I think they might be interested in, like you know, top 10 fishing, lures or catfishing, or maybe something like the best new fishing boat or the best time to catch. A certain kind of you know the best techniques to use things like that.

You want to include either blog articles to other blogs, or preferably you’d like to send them back to your website, so you can actually start a blog on your own website and just do like top 10 tips top seven tips. Those are like really really good, both for quick thing and, for you know, people like list of things, so I would give them value they’re also on day four. I would give them value now. I’r going to show you guys how to set all this up in future articles.

So we can yeah, you know so don’t worry, but so two values in a row. Then we’re going to do this, we’re going to on day six we’re going to do a pitch. Let me write that so 100 me back pitch, basically you’re going to sell them, something that is some people call it a tripwire. Some people call it like a bait product, but essentially what you’re going to do is is pitch something. That’s sort of low cost so like seven to fifteen dollars, preferably under ten, actually does best.

In my experience, but you know something: that’s a little bit cheaper that somebody can be like out of seven bucks, all right, I’ll drop, seven bucks like no big deal and then, if you haven’t already seen the upsell article I’ll link it somewhere on here. So you can go ahead and check out the you know how to actually upsell people and make money off of that. So if you haven’t checked that out, definitely read it so we’re going to pitch them they’re on some sort of trip wire product and then on day seven.

So I’m not going to wait a day here, I’m just going to go straight to day seven we’re going to do a pitch we’re going to do a pitch plus urgency. So, just like with the abandoned cart emails, we’re going to say, hey this offer only last. You know the 50 % offer the you know. Usually I like to make this some sort of some sort of deal, but the pitch or the offer only lasts for the next 12 hours, the next 24 hours, whatever you want to make it so we’re going to add urgency and hopefully get people to buy if They don’t that’s fine.

We still have more. You know things that are in our newsletter, so I’ll wait another day we’ll go day, nine we’re going to give them more value. Okay, so another value piece preferably make it on your own blog, maybe funny meme, something like that. You know because the reason why is because we just pitched them twice right, so we want to make sure that we’re not constantly pitching we’re actually providing value in this email list as well, so we’re going to give them value there, then, on day 11, we’re again Going to give them value on day 11, then day 13 we’re going to do another pitch.

So it’s going to be a different product. You could either do something a little bit higher tier, maybe in the 20 to 30 dollar range, or you could stick with something in this tier. It really just depends on what you want to do. It’s you know, you might get better results with the the smaller price, but you know you can try out both do whatever you want, we’re going to pitch and that day 14 again we’re going to continue here and we’re going to do pitch plus urgency.

So this is actually how I would set up a two week, new customer or newsletter type of feel, and obviously you can just continue on with the process. You can switch it up a little bit if you want to. You know do whatever works best for you, but this is kind of the layout that I used myself and, like I said it accounts for about 30 % of of the revenue that I actually made from my store. So hopefully, this article was valuable for you guys if it was go ahead and hit that like button and also hit the subscribe, let me know that you liked it and you appreciate it and want me to continue doing it on a daily basis.

Like I said, I’m going to provide some templates that you can go off of for these emails if you like, and in the next article, because this is a series in the next article we’re going to be talking about how to actually set this stuff up. In the real world on the computer so stay stoked, because it’s going to be awesome midnight, oh, don’t mind a little up in the air, but not this side.

 

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Online Marketing

How to Use Email Marketing with Shopify Dropshipping 2019

Now, if you’re not already using email, you’re making a huge mistake, and in this very article I’m going to walk you through all of the basics as to how you can implement it and why it’s so important to have it implement it onto your store.

So with that being said, be sure to go ahead and stick through this entire article, because it’s going to be value, packed with a ton of content and walking you, through literally every single step on how to successfully set up email marketing for your store and making More money from your customers and also increasing longevity of your brand and the value of your customers over longer periods of time.

So without any further ado, let’s go ahead and get started right now, alright, guys, first and foremost, I want to walk you through a few of the principles as to why and how email is so important and how it should be incorporated into your store to align With your brand and ensure that you’re doing things at the right way and not diluting your email list, killing your conversions and making sure that you’re getting the most out of your ad spend now just like many of the drop shippers, all of us are going out There and spending a good amount of money on advertising to go ahead and get traffic to our stores.

Now, if you’re not utilizing automated email on the back end for all that traffic, that comes through your store, then quite frankly, you’re wasting a ton of money on what you went ahead and acquired now. Yes, you have all that data from your advertising, but, quite frankly, you also have these emails, whether it’s through abandoned carts or purchases, that you can leverage to increase your sales on your store with absolute ease.

So with that being said, I’m going to walk you guys through the principles as to how all of this works and the basic automated funnels that you can go ahead and set up to make sure that you’re not doing this day in and day out and breaking Your back trying to make sure that your emails are up to point when all this could very well be automated a lot of people, overcomplicate, email marketing. Quite frankly, it’s one of the biggest mistakes to go ahead and look away from it.

Just because you think it’s complicated because in this article I’m going to even give you my free email templates that you can plug and play to make sure that you’re doing this all properly. So before we get started into post, purchase, email and those kinds of email processes make sure you go ahead and drop an insightful comment below to be eligible for a free 30-minute consultation call I’ll, be revealing the winner in the next article.

That is going to be coming out next week. Now, the winner of that free consultation call. There will be one lucky winner that will be announced in next week’s article and once they go ahead and get announced, I will go ahead and contact them and then we’ll book that 30-minute consultation goal to go over and review any part of your shopify drop shipping Business so with that being said, let’s go ahead and move forward into post purchase processes, and now what I want to talk about right here is the importance of setting up emails after a customer purchases, an item from your store now, whether they had a purchase of You know five dollars or all the way up to a few hundred dollars.

You want to make them feel welcomed and build that connection now. Email marketing is one of the most important touch points that you should be incorporating into your business, because there are a lot of things that you can go ahead and do through the post purchase process. You do things such as educate them on the product that they just purchased, give them some sort of tutorial on how to use it and build up that perceives value and excite them to actually receive their order.

Second, you can also reduce their buyer’s remorse. I know that there’s a lot of people reading this article right now or I’ve done it myself, I’ll confess to it. There have been plenty of times where I’ve purchased something online and then a few days later, I’m wondering did I really need this or should I have really purchased this, and what you can do here is send those post purchase emails to begin to inform them and Let them know rest assured that their products on the way and that’s what they should be excited for it or even offer them a discount or welcome to your community by giving them some sort of education or value to your actual business.

Now this can be any sort of medium of content, maybe a article, a blog post, a tutorial on how to use your products and so on so forth to make sure that they actually feel welcomed and that they’re actually building a connection with your brand. Now. This is going to allow you to go ahead and build the longevity of your brand and gain a higher LTV out of your customers, which is a lifetime value of your customers, meaning that there’s a higher chance that they’ll come back and purchase more products from your Store, rather than just that, simple one-time sale and that’s one of the big advantages that we have over people that are selling on Amazon is that you could simply go ahead and find one customer that could purchase from you over and over again.

Whereas Amazon, you don’t get to build that relationship in connection with your customers and build a brand that is to last a long time. You can only live off of one-off sales for so long and supplementing your sales with repeat. Customers is one of the most valuable things that you can do to build a real sustainable business online. So, second, we’re going to talk about abandoned cart emails, which is how you can go ahead and regain lost sales if you’re, just letting your abandoned, cart, sit there or you’re.

Sending basic Shopify generated, abandoned, cart, emails you’re, simply not doing enough and not trying enough to actually regain that sale. Now, some people maybe didn’t want to pay shipping, or they got distracted and didn’t get to complete their order whatever it may be. You want to make sure that that is a personalized email, making sure that they are ready to go ahead and close that sale and the best and easiest way possible.

So in this article, once we go ahead and jump into my computer, I’m going to walk you through exactly how to set up a successful, abandoned, cart funnel, which is going to be super super important for people that are losing sales on the checkout page. So with that being said, let’s go ahead and dive into my computer right now. We’re also going to be diving, some other fundamentals, in addition to the stuff that we just talked about, such as sending flash broadcast emails to make sure that you’re spiking up your sales on times that are potentially down for your ads and also how to go ahead.

And set up dynamic, high converting emails, rather than generic emails that you may send every other day and stuff that might break your back because, quite frankly, all of this should be automated. You shouldn’t be going into your Shopify dashboard, pulling out your customers and sending them emails through your personal email account every day, because it’s just stupid and it’s wasting your time and money.

This should be automated stuff that is literally plug-and-play, so that once customers go through your funnels and go through your store that you have everything set up to maximize the value of every single store visitor with your business. So without any further ado, let’s go ahead and dive into my computer right now, so I could walk you through setting all this up right now so before we dive into my computer, don’t forget to drop that insightful comment to be eligible for a 30 minute.

Free consultation call and also there’s a bunch of free tools and resources in the description below that you should 100 % referred to it’s going to be super helpful for you guys and your businesses. So let’s go ahead and dive into my computer right now, all right guys! As you can see, we are now inside of my computer, and this is the dashboard of mail funnels. The automated email funnel app for Shopify all right.

So me and my team went ahead and made this application for the sole purpose of making email marketing easy and also since I’m presenting it to you today, I wanted to give you guys access to a 14-day, a trial which you can get down in the description Below and you can go ahead and give us a world go ahead and give it a test drive and if it works for your business, I guarantee it’ll pay for itself and more.

And if you don’t like it, you can literally cancel within the first 14 days of signing up for that free trial without ever being billed a single penny. So let me walk you guys through this entire platform, real quick and let you know exactly how to use it: how to set up these automated set-and-forget email funnels. So, as you can see, if you’re on the dashboard right now – and this is just a dummy account that I’m going to be walking you through so over here, you can see our weekly report, everything that’s going on with the app and we’re going to go ahead And start building out automated email funnels.

So let’s go to our funnel builder here to get started, and let me show you exactly what we’re going to be building our funnels around so over here we could just name this. You know test funnel one and then just give it a random description wherever you want, but most importantly, we want to focus on the triggers. So this is what starts an email sequence for your customers, based on the actions that you’re taking within your store.

So we have product purchase, we have product refund and also cart abandonment. These are the three primary ones that we have right now and also in the coming week. We’re going to be able to go ahead and send emails and create new triggers based on newsletters and also the minimum amount of money that certain customers have spent on your store or the LTV of your customers. So, for example, if someone has spent over a hundred dollars on your store and the entire duration of them being an existing customer, then they’re going to be put into a unique email series themselves.

And, of course, you could go ahead and customize that amount to set up to whatever you want to be able to be essentially a value threshold that will go ahead and send these customers an email based on what they’re doing, and you can go ahead and mark It to them accordingly, so for this example, we’re going to go ahead and just do a basic cart, abandonment, email and you could go ahead and even move forward with actually segmenting that specific, funnel with the specific products that you want, the funnel to be built for, But in this case we’re going to go ahead and do any product and we’re going to create a new email list so that we know every one that goes out and abandons cart is going to be on their own email list in our store.

So with that being said, we have that set up now we want to go ahead and build an email for that funnel. So let’s go ahead and build our drag-and-drop email with mail funnel. So this going to be our AC number one round description. You forgot this for the subject and then we’re going to go ahead and move forward with actually building this actual template now believe it or not. This is super easy for you to go ahead and do because we have all these pre-built content templates for you to actually work off of if you’ve never built good, looking emails or emails in general before so with that you can go ahead and check out our Dump for you email templates, we have a abandoned, cart, template right here, a post purchase and also a refund template, and that’s for, like all of our three basic triggers, and also in addition to that.

You have all these other categories that you can go ahead and check out to build the emails you desire, but, most importantly, one of my favorite ones that we have is the dynamic cart. So when we go ahead and plug this into our actual email template. This is going to adhere to whatever your customers are engaging with, so whatever products were in your customers. Cart, it’s literally going to pull the first three items that were in their cart and then plug them into this email, with the specific variance, the quantity that they had selected and more and then also at the bottom of this email.

It has a dynamic button over here and then also in this sub headline here that will direct them back to their actual checkout page with all of their shipping information all of the products in their cart and the variance already fulfilled in there, rather than bringing them Back to the actual website, or back to the cart page and everything is already pre fulfilled, reducing the hoops to jump through for your customers and also increasing your conversion rate on these emails into actual sales for your store.

So this placeholder right here is actually going to pull the first product image listed and Shopify for your product, so they’ll be reminded of exactly what’s in their cart: it’ll pull the product name, the variant, the color and the quantity or whatever options that you have for That specific product and actually go ahead and give them that button so, rather than leaving guys with just this template and all these placeholders, I want to show you guys how this actually looks in real life action.

So I’m going to go ahead and send a test email to myself here and you guys can do this if you have an account as well so literally just go to this little drop down menu and you do send test email. So you can go ahead and see what your emails look like before you start sending them to your customers. So we simply just go ahead and select any random product on our store and then we’re going to go ahead and send it to ourself.

So we’re going to send it to mail funnels at gmail.Com. This is just a junk email. Don’t send any emails here. Our real email address, if you wan na contact us, is support at fungals. Calm so be sure to go ahead and do that rather than spam. This email address cuz, you won’t get a response so over here we have this email that just came in and it says you forgot this for the subject and then right there.

We have our actual template here for the email address. So this is our dynamic. Cart. Template and both this link right here and the button at the bottom of the screen, will take them back to their checkout page. Alright. So with that, that is exactly what our dynamic cart template looks like, and if you wanted to go ahead and enhance it or add stuff around it, you could literally drag and drop whatever you desire below or above it or even within it.

So let’s say you wanted to go ahead and add an extra image somewhere, for example, and maybe show an entire collection. You could go ahead and add that at the bottom of your email, so that’s just a simple example of how to go ahead and build an email on mail funnels and then you can go ahead and simply plug it into your funnels here. So, let’s go ahead into our abandoned, cart, funnel and we’re going to add our first action to our email sequence.

So we’ll simply just label this, you know follow up number one, and then we select our email template, which is our EC one, that we just created and we’re going to go ahead and send this 10 minutes after someone abandons cart and we simply connect the nodes Right here and press save – and next thing you know people are able to go ahead and get this email on complete auto-pilot without you ever having to dive into your store and send some generic email that doesn’t convert or really adhere to what your customers been doing.

In their activity on your store, so with that being said, this is literally just a simple one: email sequence for your abandoned, cart. Funnel. Of course, you can add a bunch more after this literally, you could build out a seven or ten or 14-day sequence after this very first email and make sure that you’re doing your best to regain sales without being too spammy and making sure that you’re actually engaging With your customers – and you can do this with post-purchase emails, abandon cart, emails or refunds, and then soon to be in our next update in the coming week, is going to be newsletters and value-based triggers for your email funnel.

So all of this is extremely powerful for you to go ahead and move forward with, and actually once you sign up for mail funnels, you get our complete email templates for every single sequence that we offer on the platform so that you can go ahead and start Building your funnels, let me copy and paste our actual ad copy into your templates to make sure that you have everything set up in a matter of minutes.

So with that being said guys, it’s super easy to go ahead and get started with this platform. So if you’re, not utilizing email, you’re, simply just making a huge mistake and leaving all of this extra money and sales on the table and with mail funnels, we want to make things as easy to use as possible and also super affordable. Other platforms go out there and charge a significant amount for their services.

Meanwhile, this is going to cover all of your basic needs and it’s super super affordable and we even give you that free trial to get started so moving forward with all of these different types of funnels that you can go and create. Of course, we have our post purchase, email sequences and our wind back campaigns for refunds, so with post purchase sequences, we would want to go ahead and build out stuff that is going to increase.

Customer loyalty get them back to your store to spend more money, and also, if you wanted to, you, could offer them incentives to come back such as discounts. So this is a great way to really build out the longevity of your email list and if you wanted to go ahead and send them updates at any given time with mail funnels, you can go ahead and send a broadcast to any list that you desire. So let’s say you don’t have any emails on your store, nothing that’s gone through your funnels! Then.

If you wanted to go ahead, you can literally just export your leads from Shopify by pressing Shopify customers and you could add all of your emails from Shopify right into mail funnels with a literal single click of a button. And if you don’t want to do that, you could literally go ahead and import a list of leads through a CSV which is an Excel or numbers file and import. Those leads right here through our CSV importer, and if you wanted to take your leads out of mail funnels, you can export it through the CSV exporter.

So with that being said, super-easy, if you have an existing email list, this is your gokû way to increase your sales instantly. So let’s say on Tuesdays: your ads don’t perform as well, and you want to go ahead and send out an email blast to all your existing subscribers to keep your sales up. You can do that by literally importing your leads and sending them a flash sale or some sort of broadcast, depending on what kind of promotion you would want to do.

Maybe you want to do 30 % off site-wide or give them a coupon code to go ahead and do something or a buy one get one promo whatever you want to do. You can literally adhere to whatever you want, build an email within five minutes or less with our drag-and-drop builder and send it out through our broadcasting capabilities with Mal funnels, because we don’t limit your email sending here. So with that being said guys, it’s you easy to go ahead and build out broadcast and then also you get all of your analytics for every broadcast, such as the amount of people that clicked opened and received your actual emails, and we even give you in-depth analytics After you send them for those of you that are sending those bigger broadcasts, so with that being said, guys be sure to go ahead and try out mail funnels for 14 days for a hundred percent free.

All you have to do is go down to the description below and you can sign up for your free trial or will instantly send you your free email, templates, the plug and play and start building out your funnels and also you’ll start making money on your store. That you wouldn’t have had before, if you didn’t, have these built out the generic emails that Shopify sends out with your abandoned cart. Emails are really not good and don’t convert very well in comparison to something that’s personalized and completely dynamic, based on what your customers are doing and you can add whatever content below or above it, and fully build out that email.

How you want it to look so with that being said guys, it is super easy to get started and also you could start rolling out these funnels for your win back campaigns and if you want those free email templates, so you don’t have to go through the Process of trying to think what to put into your emails, you can literally follow our hand, guided templates once you go ahead and sign up, it’s the first thing that we send you in that very welcome email with your login credentials.

So if you do enjoy mail phones and it’s something that you’re interested in or you simply enjoyed this article be sure to drop it. An insightful comment down below give me some feedback. Let me know what you’re thinking we’ve made some massive changes to this platform in the past few months and pretty much revamp everything from the inside out by way of our team and infrastructure, to make sure that our emails are sending better than ever and also our Services are more reliable than ever and brand-new support staff to go ahead and make sure that you guys have all of your needs covered at any given time.

Also, if you guys want to see more of the intricate details of the actual emails being put together step-by-step or you want to go ahead and see more email, marketing information just like this go ahead and drop a comment down below, and let me know what you Guys want to see next out of the blog, and, if you enjoyed this article, do not forget to go ahead and smash that, like button, we have a ton of free resources in the description below, for you guys to access at any given moment, such as our Free course, our free accelerator program application, that’s still open for a very limited amount of time and then also our mail funnels free trial, where you get 14 days of free email sending and those done for you, email templates, so without any further ado, Anthony Matt Sloan.

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How To CORRECTLY Analyse Your Facebook Ads | Shopify Facebook Ads

So as a beginner, then it can be quite overwhelming. Coming into a new ad manager account seeing all these different numbers, not knowing what they mean and not really having a clue what to do so. The idea of this article, then, is to show you the kind of things you need to be looking for what numbers to focus on, and, ultimately, what kind of patterns that essentially, you need to be looking for, for a couple of reasons really number one.

It’s going to make sure that you don’t switch off of that ad set that potentially could go on to make you lots of money, but then, on the flip side of that, to make sure you do switch off that ad set. There’s only going to drain your money now Before we jump into the point number one then I just want to quickly mention, as always, in every single article. I always give away a free one to one consultation.

Call with me. If that’s something you think they might help you that you want a chance to win, all you have to do is simply like the article and leave a comment down below and if you counted on my previous article just make sure you stay tuned to the end Of this one where the winner will be announced and with that being said, then let’s jump straight into it with point number one so point number one, then guys is spotting patterns and just kind of illustrate what I mean by this we’re going to jump into an Ad manager account of mine, and I’m just going to show you the kind of things you can be looking at to decipher them.

Whether an ad set is going to be perform or not. Going back to the original point I made in the intro to make sure that you don’t switch off that ad set too early and to make sure you don’t switch off that ad set too late, so I drained your bank can so what I’ve got here then, Is essentially every single ad set in this ad manager account they’re all purchase ad sets, which is another point I’m going to touch on later on in the article.

So we compare an ad sets that I’ve got the same objective, they’re all interest tags in ad sets as well, so that way we’re making fair comparisons and again that’s another point later in the article. But what I want to show you there to illustrate this point. We’ll just refresh the table, in fact, just to make sure I’ve got all the latest data. So what we’re looking at here then we’re looking at the amount spin and we’re going to be comparing this to the purchase REO asset.

So the return on adspend and we’re looking for a correlation between the two to give us an idea, then of whether an ad set is then going to go on and be successful or not. Because that’s one of the number one questions I get asked is that when how long should you run an ad set for how much should you spend how many days so on and so on? So this is a custom column. I’ve created myself, you can see.

It’s called Rho s, comparison, I’ve got the amount spent here and then on the far right. I’ve got the return on adspend and the reason I’ve structured like this. It’s just so it’s easy to compare the numbers if it was one column over here versus one column over here. It just makes it a lot more difficult, going back and forth. So again, we’re going to cover that later on in the article, so anyway we’re working from top to bottom.

I filtered it so the amounts been the maximum is at the top with the lowest at the bottom and we’re going to work our way through and just try and see at what point the the corner of life. At what point a kind of pattern presents itself. So, on average in this account the row s was one point: seven, seven, so that’s kind of be kind of like our base standard so start from the top. Then we can see where there are there.

Abouts. 1.56. 2.06. One point: seven, one point: seven, seven, the exact same again: it’s pretty much there and there abouts, which is pretty consistent with how I’ve seen things perform in the past, with all my different ad manager accounts and we’re just looking at to see basically where it starts To drop off and if there’s a correlation between ad spend and the purchase real-ass so go and further down, we’ve got a couple of kind of like really low ones here, but then it jumps straight back up to be fairly consistent.

But then again it drops down again. So this is where kind of like that inconsistencies are starting to come in, and this is kind of like at 1600 pounds and above it’s fairly consistent. But then once there’s a big drop in the spend, so you can see there 653 pounds. You’ve got a pretty good roll s and again for that, but then again spending the exact same amount. Almost it’s almost 50 % of that rower.

So you can see. This is where the inconsistencies are starting to come in, which is something that we can learn from carrying on. Then we can see that then again it jumps back up which is again more more inconsistencies and then, as we get a bit further down, we can see that down here where we’ve spent a hundred and twenty pounds. This is actually the first time in which it drops below a one-point iOS and if we just carry on down to see, if that stays consistent again, we’ve got a really low row out there and then we’ve got a hundred pound, spend one point one three and Then it jumps back up dangerous back down into us back up.

Then it jumps back down. So what this is telling me, then, is that until I’ve spent approximately what point is it come all consistent as until have spent approximately over say four hundred pounds, then the results are always going to be inconsistent. Now the profits will grow. As for this store is about one point four, so if we just include that in when we’re looking for the pants a spot, if that makes sense, then we’re looking at what point is consistently above that and we – and it’s approximately at this mark here anything kind Of under one hundred and twenty pounds we can see, then we kind of get lucky spending seventy pounds, but that could just peel that could be pure look, but on average below 120 pounds spend is below or one point zero s and therefore and profitable.

So what that tells me, then, is that I have to spend approximately 120 pound on an ad set before Facebook status to optimize. Learn who my customers are and therefore give me the results that actually make an ad set profitable and in there guys then lies the key and the success to Facebook. Ads in that, if you don’t give your ad set enough of a chance to optimize, get a push enough data through then you’ll never give an answer chance to make you money essentially now.

Obviously, this is going to vary from audience to audience, as some audiences are more competitive than others, but for this specific audience, then, as we’ve just know as we’ve just highlighted, that seems to be the sweet spot in that I have to spend approximately 120 pounds and Above on an ad set for it to actually start to optimize and bring in decent results for me and if you’re reading this article, then I want you to consider this against what your past experiences are and think about it.

Go into your ad manager. Account now pause the article going to our manage your account. Look at the ad sets. You’ve been running, look at the ones that switched on look at the ones that are switched off and all the ones that I haven’t performed then look at how much you’ve spent on them before you’ve started to switch them off, because it could be a case in Which, like literally 50 % of them, if not more, could be really good audiences.

It’s just a case that you haven’t. Let them run enough. You haven’t spent enough for Facebook to be able to optimize efficiently, actually start bringing you the sales and the rows that you want to see. So that’s point number one thing guys. I spent quite time actually trying to explain this. That’s because it’s a really important point. So if there’s anything at all in there that I haven’t covered that didn’t cook that doesn’t quite make sense to you.

Please please, please make sure you leave a comment down below. I always get back to every single person. So moving on to number two, then this is the structure and organization of your Facebook ad account, and this is more important than you can ever imagine because, as point number one point one of one’s kind of like the key point. But in order to do that correctly, then you must do these following three points as well.

So number it’s a number two, the instructor and organization. This will help you with spotting power spotting patterns, but those patterns have to be fair comparisons, so you can’t go and compete a look-alike audience against an interest targeted audience or you can’t go and compete an interest targeting audience against a retargeting ads, because it’s not a Fair comparison, so when it comes to spotting patterns, then the patterns won’t be fair patterns.

If that makes sense, because the numbers will always perform different. So when you go out there and name your campaigns name your ad sets, then this is the structure. I want you guys to follow so that when you do filter that ad sets and when you are looking at the names of the ad sets versus the numbers, then you’re making fair comparisons. Because if you don’t spot a pattern within a fair comparison, then the numbers are going to be skewed and it’s going to give you a false representation of whether you need to switch that ad set off or keep it running.

Hopefully that makes sense but, like I said, any questions at all, just make sure you leave a comment below so this is how I want you to name your ad sets. Then. First of all, I want you to call it by the name of traffic, because you have different levels. You can have Col traffic, which is essentially when the audience you’re targeting is their first encounter versus hot traffic, which is re tags and add somebody who’s seen your product before.

If they’ve seen you for the second third fourth time, then obviously they’re going to convert at a different rate, so somebody who’s seen it the first time, so you can’t make those comparisons against each other. So this is why you need to call it what kind of traffic is it then, is it cold traffic? Is it warm traffic? Is it hot traffic, then I want you to call it by the actual product itself. If you’re advertising and low two different products at a time, then you’ve got again, you’ve got to make sure that you’re comparing the same product against the same products in two different audiences.

They don’t want you to name it by the actual objective. Because again, you can’t compare a traffic campaign against the purchase campaign. The numbers are just going to be they’re not going to correlate whatsoever. So it’s going to give you a false reading and then, finally, what the actual audience is so is it look-alike? Is it interest targeting is a retargeting ad? Is it everybody who’s been to your site, but didn’t make a purchase? Is it everybody, who’s made a purchase and so on? Just so that when you ask but in the patterns then you are comparing like for like ad says, moving on to point number three, then guys, which is breakdowns.

So if you want to scale a particular ad set or make it more profitable by spending more money on the brackets that are profitable, then this is essentially where the breakdowns tab comes into play. Many many many of you probably have already used it and seen it, but there’s still some beginners out there. I feel like there’s a lot of beginners that read this blog. That won’t have seen it before and it’s if you’ve never seen it before.

Then this is going to be a complete game-changer for you, so I just want to draw your attention over to the right where you can see the breakdown tab. I just minimize this, so this is how it will open up for you in fact I’ll clear. All the breakdowns, so this is for select ad sets that have spent the majority of the money for me and what I’m going to do then, is pretty much just find out where that money is coming from.

So I can then narrow it further down and you spend all of that ad spend all of that budget, sorry on the most profitable brackets, so I want to go by delivery and then most commonly is the gender, which is the first one. Now this is not the greatest example in fact, because the first three ad sets are female. Only. However, if we have a look at the bottom one we can see, we’ve got male and female, and if we just look at the two row asses, you can see that male is performing at one point.

Five six, but then female is completely trumping. That at two point, six two now this is where the Facebook algorithm doesn’t always work efficiently, because you would think that it would be based on the ROE s and whichever gender would be, bringing you the best Roe us, that’s the one it would put most of The money into, but, as you can see in this case, well that just isn’t the case. So what I would do here, then, is actually think about either duplicating this into another campaign and tags in female.

Only with the same interests – or I might experiment with just simply removing mail from this ad set and let it carry on runnin, I know the breakdown you can do. Then I’m not going to show you every single one, because you guys can go and have a play around I’ll. Just show you kind of like the main to gender, and then, of course, the other one is age range, because this is one way you’ll soon start to spot.

Different patterns especially depend on what Anisha in there’s definitely going to be certain age ranges that are going to be forming better than others. So, just looking at the top, then we can see that kind of like if you look at. If we see where the best row s is, I’ve got one point. Five, five one point: three, eight one point two to one point six, so we can see that it’s kind of like the older generation, anything above 30 for age range, is performing at a better row.

S than one point, two two. So if I shut off those other two, that’s going to increase the profitability of this ad sir moving down to the second one, then it’s pretty much a reverse. I think if I’m just comparing numbers correctly and if you know the 65 plus is one point, four one which is the which is kind of like the row with lowest row s. But then we’ve got thirty five to forty four, which is obviously pretty good.

So what I would do here, then, is simply just cap, this ad set at 64 to make sure that I’m not tagging people over 65 plus because, as you can see for this particular audience, they’re performing at the worst row s. So that’s as simple as it is, but it can trust me go out. Experiment have looking within your ad cess, see where the data is coming from, because it can make a huge difference to your profitability.

Moving on to the fourth and final point: nine guys is the numbers, so you need to make sure you’re looking at the right numbers, otherwise again you’re going to get false representation and if you’re not only focusing on the correct numbers, then it’s going to be very Overwhelming you might be looking at one column thinking it’s another one. So a way to do this, then, is just customize your columns to make sure you only include these five, and these are kind of like the main five and I’m going to take you through one by one, then of why I actually include every single one.

First of all, though, I want to show you how I go about creating these so simply go across new columns, customize columns or X off all of these to star again. So the first one I want you guys to add is the amount of spent now. The reason you need to add this is purely because of what I showed you earlier on in the article is that the amount spent versus at what point your ads start to perform. Better is kind of like a key correlation and pattern that you need to be.

Focusing on because that’s going to be the key indicator, then of when you need to shut an ad off or when or when you need to keep it running, so it mounts Ben. We also want our CPM. We also want our click-through rate make sure it’s the link, you click through rate as well. We also want our cost per link, click and then, finally, the very last one was our purchase row s. Where are we purchased row s and will acts off that as we only need it once so, these the main comes in or want you guys to have in your screen, and then these are the numbers.

I want you to look at for every single ad set when you’re making those comparisons. So here we Alan goes back in kind of the overview of this ad account. You can see. Every single ad set here is listed and I’ve renamed the column. Then stop a /keep and this is going to be then the column that I use when I’m deciphering, whether to keep an ad set running or whether I’m going to shut it off or not. So I always feel to buy ad spend first.

So you can see the most at the top and least at the bottom, and then this is essentially where the work begins. It can be a bit kind of tiresome and a bit. I don’t know what the word is still don’t know where the word is, but just it’s something you’re just going to have to do. If you want to be successful with Facebook has, if you think that you can just keep pulling out random ads and hoping for the best, then, unless you’ve got really deep pockets, I don’t think you’re going to get where you want to be.

If you want to spend your money conservatively and make sure that every pound or penny you spend ghost’s is useful and used properly, then I truly believe this is going to be the best way so start scrolling through the numbers. Slowly and just literally trying to take in as much as possible and just see what kind of spaten patterns what kind of patterns start to present themselves so always keep. In the back of your mind, then, you’ve got the largest amount spent at the top and we’re just going to start going through the numbers and one by one until we find a pattern just to kind of illustrate them to you guys what kind of work I’m Trying to do when I’m looking at my Facebook Ads so looking at the CPM Zen, they all seem fairly consistent, ish.

You can see in fact, not really at all. Actually you’ve got kind of luck around the five pound mark and then they tend to jump up. I’ve got a click-through rate again that kinda tends to go up and down and up and down CPC. In fact that looks pretty consistent. So when you find one, that’s consistent, that’s kind of like what you want to kind of like base your overview of, and then when that starts to change, start looking at all the other numbers and then find that correlation in and between.

So we can see it’s kind of luck around the 70p mark a bit above bang on pretty much bang on bit below, so you can see it’s pretty consistent and then here start to actually drop down, which is interesting. So from that amount spins you can see. We’ve had 1,600 here when it drops down the actual cost per link. Click actually gets a lot cheaper, which is interesting, and this actually continues on. As you can see, we’ve got like a freak one here, which is quite expensive again, it’s kind of similar to a top, but you can see here, actually carries on dropping down and actually gets pretty cheap soar.

What that tells me, then, is that, in the initial stages of an and set, Facebook is essentially just trying to drive the cheapest traffic as possible, but once you start to spend a bit more, then it’s telling me that I can actually I’m actually starting to compete With the other kind of lot of big spenders within an audience – and that is when I’m actually tagged in the highest quality audience within the audience, I’ve selected, if that makes sense, so kind of a better way to explain it, is that when I’ve got a small Budget Facebook is showing my ad to a lower quality audience within the audience that are selected, but once I’ve started spending a bit more than Facebook stats to show my ad to am higher quality audience and even though the link licks are costing more.

That’s probably because there’s a higher competition they’re actually converting at a better rate, and that is actually where the majority of my purchase and revenue is actually coming from. If that makes sense. So hopefully I’ve explained that well enough, hopefully, I’ve given you some ideas, or at least Conflux some guidance towards analyzing, your own Facebook Ads. So from what I’ve just seen, then my understanding is that once I start to spend a bit more money, Facebook starts to show my ads to a higher quality audience, and I need kind of like more clarification or more confirmation, and that is true.

So one thing I would then now go on to compare that against is the CPM, so the CPM is the cost per 1000 impressions and the higher CPM then obviously the more competitive and audience is because there’s more and more people competing for those impressions. Therefore, it’s going to drive the price up. Facebook is a bidding platform. So if I compare the CPMs now as we go down that list, then if my theory is correct, then initially where the spend is higher because it’s a higher quality audience, the CPM should be a lot higher versus the lower spend ones where the audience and the Quality is a lot lower, therefore, so cheap you sue p.

M. If that makes sense. So would you scroll through then I’ve got five, sixty nine fifteen seventy, so you can see on average. Is it’s pretty much above ten pounds on average, especially from this point upwards and then, as we start to get below this point so again, it’s always around this kind of mark. So that’s kind of like a sweet spot for this niche. Then, as we get below that, then you can see it’s pretty fairly consistently a lot cheaper.

So that kind of confirmed my suspicions in that, once you spend kind of around this sweet spot, then you start the Facebook start showing your ads to a higher quality audience and therefore you start to get better results. So with that, basically guys. I think I pretty much wraps up the article. That’s all four points covered make sure you leave a comment down below and let me know what you think.

Hopefully, if you guys have found some value in this article, if you have all I ask, is that you leave a like on the article and if you want to be entered into the one to one draw, just make sure you leave a comment down below so That been something guys thanks for, went thanks for reading and let’s get to announcing the win over the previous article. So here we are then guys on my previous article, if you haven’t seen it yet, please do go and make sure you check out had lots of good feedback.

So thank you very much to everybody who did like the article and leave a comment anyway. I’m going to take the URL at the top head over to our random comment: picker get the YouTube comments and go ahead and click start and see who the winner of this free consultation is going to be on this article. Then so the winner of the previous article is that person there? If that’s you, congratulations please reach out to me on Instagram and we can get that call arranged and guys if you want to stop trying your luck and you feel like you’re, never going to win.

One of these things – and you just want to get straight down to business and book a call right away. You can’t actually do so just make sure you check out the article links in the description below and that being southern guys thanks again for tuning in. I hope you enjoyed the article and I see in the next one

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How to Find the Perfect and Most Profitable Niche for Your DropShipping Website Business 2018

Com and welcome to another amazing article in this article, we’ll see the process of choosing the right and the perfect niche for your dropshipping website business. Now, choosing the right niche for your website is very, very crucial in drop shipping business. This is really important and at the same time, it is really difficult as well. Ok, so in this article we’ll try to see how you can select a perfect niche for your website, so this is about some tips and tricks that can help you to select the right niche.

Ok, so let’s get started and before proceeding further make sure you guys subscribe to my blog and also click on that Pelican so that it don’t miss any future articles with that being said, let’s get started, so the first step is doing some initial research. Ok, so we can browse some really popular stores like Amazon, eBay and Aliexpress, and we can see what are the products that are most popular in this week or in this month.

What are the products that are selling a lot and so on? So let me give you three different websites that you can go and you can see a half of how your product, what product you can choose and some ideas about your niche. So the first and the most important one is Aliexpress. So what you can do? Don’t type in Aliexpress, calm type in best-selling taught Aliexpress calm. So once you type in that, you will be redirected to this section now, as you can see over here, we’ll see top-selling products over here, and this is the first one, the tempered glass for iPhone X and, as you can see the price over years, not even $ 1 per pack, it is not per piece, it is per pad and it has sold more than 70-thousand in the last week on just in seven days, it has sold 70 thousands, and you can see some many different products over like this Sami phone.

These bracelets and so on, and these are really selling well like you know. We have 28,000 per week and 25,000 sales per week and so on or if you have decided to go with a certain category. For example, if you have decided to go only with men, category or kids, category baby, category health and beauty category, you can select the product or you can see the product according to your category, for example, here we have health and beauty.

So, let’s click on the this category. Now, if you see or you see the products which are most selling in this category – like I don’t know this girl stuff, all these things. Okay, oh I don’t know all this work, these things at this brush. They do make up with and all this things so nail polish and so on. So you can sell these products. You can see that these perks are really selling well okay, so these are the so once you see these products, you get a better idea.

Okay, fine! So I can sell this. I can get into this niche and so on. Okay, so you can get the idea from this website. You have different categories. This is kids and baby. You have these things, you know you can see, the price is very low and they are selling really well. So this is the first website that you can go to best selling dot, Aliexpress calm, the second website there you can that you can go to amazon.

Com. Slash best sellers: okay: now I am into baby sections, so let’s just go to best seller section, alright, so here we have first, we have toys and games, and you will see these. This is the number one thing under toys and games this USB charger. I guess, and we have some different games than here – electronics, and these are the different things that are selling most in this category – camera article games, whatever category you want to again, if you want to go to baby’s category, you can select from here the baby category And here you can see these things are really selling well, for example, if you cou this is bottlebrush and it is selling at four dollars.

So you can select these things if you’re going into baby category, you can select these things like this baby banana infant training, toothbrush and so on. Now there are many different products. This will give you a very no nice idea about what you can choose. What products you want to sell and whether, if you want to sell the baby category, whether there are many different products available or not, so that will give you a very good idea.

Okay, so this was the second website. The third website is ebay.Com. Slash deals so here you will see the top selling products, the top selling deals on ebay again many different products over here you can see the featured deals. You can see the trending deals that are going. You can see the category or the tech category fashion, category home-and-garden sports category and other categories; okay, so let’s click on this fashion, category and under fashion category, because fashion category is a very big category.

So you can’t you can’t just you know, focus on one fashion. Category, that is a very big category drop shipping business is all about selecting a niche and going as narrow as possible. Okay, so under fashion you can go for reades. Okay, so you will see these different reades are really selling well. So you get a better idea about what kind of reades to sell and so on, okay, so this was the initial research.

This is going to be your first step. Okay, to do some initial research. There are many more websites and many more places to go that you can search for, but these are the top three places that you can go and see. What are the different products available? You’ll get a better idea about your niche okay. Now this was the first step initial search. Now, let’s go to the next step. Now next step we have to see is whether this product is trending or not.

Whether people are looking for this product on internet or not so the best place to see that is google.Com, slash trends or you can type in trends. Com strength start google.Com. Okay, when you do so you’ll be landed on this page now, once you have selected some product from your, for example, you have selected something from here, then you can see and search that product over here to see whether the product which you have selected is trending Or not whether people are looking for all that product on the internet or not, for example, we can search for something like let’s search for cat, just let’s first search for cat okay, now, as you can see, it is a very stable trend.

Okay, we don’t see any town, many any high. Now this is for past 12 months now we can see past five years. So, let’s see now, if you see past five years also, that trend is very, you know it’s just table, so we what you can do. We can just change this thing and we can go into more narrow niche, so we can select like your cat pajamas. Maybe let’s say select this one now, as you can see, this is a better one.

Okay, in five years you can see there is some hike. Oh okay, in this year we see some hike, so you can see the trends whether these products are training or not, and you can also see the category the country which is interested in this product. Okay, so suppose you are selling to you’re planning to you, know, sell all the care products like cat, pajamas cat cap and all those different cat, hoodie and so on.

So you can target this country here. You see the number one country searching for these kind of thing is UK, so you can target UK okay and you see some related topic so you’re like grumpy cat shirt, clothing under cat okay. Here we have Reis related queries and so on just make sure whatever you’re selecting whatever product you have selected, you see a nice stable thing or your stable trend or a upward trend.

Don’t select a product that is showing a downward trend. Okay, we don’t want to do that, okay, so the next step. The first step was initial research. First, do some research and select a product and the second step? What was this one? Whatever product? You are selected in the first step, search for the trend, search, whether that product is trending, whether the product is going upwards or it is gone, doing going downwards or it is a stable product.

Okay. Now, let’s move on to the third step now in the third step, we have to see the competition. Of course, it is almost impossible to find a popular niche with a good trend, but without competition, so before launching Yahoo dropshipping, where a website store, it is strongly recommended that you search for similar web stores on the Internet. If you find several popular websites offering the same products, especially with good prices with competitive prices, you should probably think about finding another niche and product which are generally harder to find.

Obviously, there is no point in creating another generic shoes, car parts or gardening stores. It is better to take a narrow niche and try to be creative. There are many different reasons or many different benefits. You can see also going narrow to select a narrow niche. The first is when you, when you narrow your niche, you get a better understanding about what you’re going to sell. Okay. The second thing is that it’s easier to rank higher in search engines results for research items, because if your website is only about particular thing like we have seen in the previous examples, cat necklace cat pajamas cat shirts, then it is very easy or not very easy.

But a competitor comparatively more easy for you to rank higher in you know, search results, then the third one is due to your speciality. People will be ready to come to you again and again, because you’re the one in their mind: okay, so because you’re pro your website, your stool is all surrounding all this cat thing. Whoever loves this cat thing. They will remember your website, okay, so this website was good.

It was selling all the products that I am interested in and they will remember your website for a long time. It is really helpful. The fourth thing is that it is always easier to focus on one audience and plan your marketing strategy. Okay, so you can its. It explains the point that you have a very limited audience and you can focus on them and you can plan your marketing strategy accordingly. Now the fourth step is to see whether the product that your that you have selected is in stock or not whether the product that you have selected has different varieties or not, okay, because we don’t want to end up selling only cat caps.

Ok, our website selling only cat caps. That would be not a very good idea. We want to, I know, expand that a bit okay. So we suppose we have selected this cat or maybe some different thing like sonic people like sonic, so now, sonic cap, sonic curve, short sonic, hoodies and so on. So once you have selected that product you can go to Aliexpress Kong, because that is the most famous strong shaking website, okay, and by the way, if you want to learn how to create a drop shipping website step-by-step, you can see a link in the article description Below click on that link, there is our three hours long article step-by-step.

You can create your own drop shipping website from scratch. Okay, so suppose you have selected some product category, what you can do you can come to Aliexpress and search for that, for example, let’s search for cat – and if you see over here, the cat category has around 2 million results, which is a very good thing, which Means that this thing has a lot of products: okay, we have different cat styling, your cat eyeglass, I glasses cat toy cat, bad cat, t-shirt and so on.

Cat ring cat socks. So there is a lot of variety and lot of products available for this particular niche or this particular category. So this is another step to check the stock to check the results to check the you know: different varieties and different products available. Now, once you have checked the different stocks available after that, what we can do, we have to compare the price because see whatever price.

Whatever product you are going to sell, that product is probably you know, it will be available on maybe Amazon and so on. So you have to see the price if the product which is which you know importing from Aliexpress is $ 10 and Amazon is also selling that product on $ 10. Then why will anyone come to your website to purchase this same product for the same price, so that is not going to do so? What we have to do we have to select for we have to now.

The next step is to see the price difference. Okay, so first, let’s go to Amazon and let’s search for something called cat necklace. Okay. Now, if you see oh, you are there many cat necklaces available and the price you can see: 26 dollars $ 24. Okay and these things are also having no decent ratings. So our product that you are going to search on Aliexpress has to be honest at a lower price. So let’s come over here, let’s search for cat necklace again all right! So if you see over here, we have a better necklaces over here.

Okay and the price is also so much diff. In fact, if you see this one now, this is the exact thing that we’ve searched all year. Okay, as you can see, this is the exact necklace. This is $ 26 and you’re. Getting this thing on Aliexpress for around $ 2? Okay, so this is a very good sign that okay, fine, so you can sell this product easily for 1020 dollars, okay, because it is selling for $ 26 on Amazon.

You can easily sell this for $ 15. On your website, so you’re getting a very nice marching on this product, so the next step that this step in this type you have to select, and you have to search for the pricing. The pricing of your product has to be, you know, very competitive with Amazon, because people don’t want to go to Amazon and see okay, I am getting the same product at a lower price because at the end of the day, people are seeing the price okay.

So this is also very crucial step now. The last step is to see the Keyword planner. So what you can do you can open a new tab and type in keyword. Planner, okay, go to Google type in keyword planner. You will see this. This link add word, link, advert or google.Com click on that link and, let’s start using keyword, planner all right guys. Now, as you can see, this is how it will look and obviously first it will ask you to create a website or to create an account on Adwords.

So you can do that easily within few minutes. I have already done that. So if you go to this thing here, you’ll see this go to link click on, go to and search for keyword. Planner over here you’ll see this keyword, planner click on keyword planner. Now, here you have to enter that keyword so that you can see what is the monthly search? What is the monthly number of people who are searching on Google for this product, for example, if you search for cat? Obviously this is a very huge, very common keyword, so it will have a lot.

As you can see, it is around 1 million to 10 million people are monthly searching for you know cat kind of thing, and if you go in more detail like let select cat, maybe necklace, let’s see cat Nicholas, let’s go to get results. Okay. Now, as you can see, around ten thousand people are searching for this produc product cat necklace cat jewelry cash pendant. Then you have different things over here.

Okay, so these this is the number of people you can see. The competition is quite high over here. You can see the paid over here all these things. Okay, so, basically, here you have to see the number of people that are searching for your product and that should be a decent amount of people. Okay, a decent amount of people should be looking for your product. On Google, okay now, obviously there is a better way to market your product.

People are really running good and they are getting a very better and positive results on Facebook, marketing, Facebook, strategic marketing. If I get a chance, I may create a article on how to you know, run different Facebook ad campaigns and how to target people for your drop shipping business. If I get a time in the future, I will try to create a article on that. Okay, but here you can see the what are the amount of people, monthly search, competition and the price for this one.

Okay, guys. I think this is it for this article and there could be many more tips and tricks like don’t try to sell products like glass and so on, for because your product is ultimately getting imported from China and you don’t want any. You know product like that. That will get you into problem. Okay, so product is getting imported from China to maybe India, UK and that product. If it is a glass thing glass, there very high chance that they’re very high chances that it may get broken and so on, and also try to avoid products like knife and so on, because in custom you might see some problem.

Okay, because safer knife is imported from China to some country and I’ve. That country has some rules against that. Then you could be a problem. You could be in a problem: okay, so avoid using these kind of product on on your drop shipping business website. Okay, alright guys, so this is it for this article. I hope you guys find this article helpful hope this tips and tricks helped you guys to search your perfect niche.

Okay, if you, if you find this article helpful, give a thumbs up to this article. If you have any doubt any questions, any comments, any queries, any suggestions for me leave them in the comment section below and don’t forget to click on that red, subscribe button and also click on that pelican, so that you don’t miss any future articles with. That being said, thanks a lot for reading guys see you soon.

 

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Online Marketing

Facebook Ads 2020 : Configuration De Facebook Business Manager Partie 1

Pour créer votre compte donc bien sûr on ne, va pas aller en détail dans ce court cassette un cours d’introduction mais, je vais vous montrer les bases et comment: créer votre, première campagne pour générer votre coupure pub et peut-être généré votre première vente donc pour cela il Faut aller sur business point facebook.

Com, je vous mets le lien en ressources bien sûr une fois que vous êtes là vous cliquez en haut à droite sur créez un compte alors il faut savoir que vous avez aussi besoin d’avoir une page facebook, donc j’ai, créé, un compte, Facebook donc pour ce cours dont vous voyez, tout simplement vous connecter et donc là j’ai mon petit, mon petit, facebook, business manager, qui est bien mis, vous voyez j’ai déjà connectés la page en réalité sur ce compte mais, si c’est pas fait vous avez, un anglais jusqu’en Et kt et la page, c’est tout simple vous avez juste à sélectionner la page qui est lié à votre compte et ça, va se lier automatiquement avec le facebook, business manager pas de souci alors qu’est ce que vous propose facebook, business manager et bien.

Ça vous propose de créer des campagnes qui sont adaptés, à l’audience que vous souhaitez ciblées il faut savoir que facebook est un outil très puissant donc facebook à plus d’un milliard 500 millions il me semble maintenant d’utilisateurs ce qui, vous fait une audience, qui immense faut savoir Que rien qu’en france, vous avez plus de 30, millions de personnes qui utilisent facebook, chaque jour dont, plus de 30, millions de personnes qui utilisent facebook, chaque jour et bien.

Je peux vous garantir que peu importe le produit que vous voulez vendre il y aura toujours une personne pour l’acheter si vous la trouvez alors ce qui, va être en fait difficile sur facebook had est bien. C’Est de trouver la bonne personne à qui vendre la publicité, après de faire, la bonne publicité et ensuite d’affaires une bonne landing paige donc, c’est à dire un bon un bon site pour que quand la personne clique, sur le lien elle soit, l, ai envie de rester; Sur votre site derrière, donc ça, va être tout ça la difficulté de facebook, pad ça, va être surtout de se, concentrer donc, sur quelle audience ciblée et en fait ce qui est.

Magique: c’est du coup, ils facebook had facebook est très puissant donc chela mais, je les dis + 3 millions d’utilisateurs, rien, qu’en france par exemple mais en fait ce qui est. Incroyable: c’est que facebook, récolte énormément donné par rapport à ses utilisateurs jamais savoir ce que monsieur x, précisément, c’est mais, vous, savez par exemple que dans les joueurs du golfe et bien en france.

Il va y avoir par exemple 500 mille joueurs de golf et donc vous allez pouvoir cibler, ses cinq cent, mille joueurs de golf grands travaux on rentrera un peu, plus en détails bien sûr derrière mais là, c’est juste pour vous dire, qu’en gros la puissance de facebook; C’Est vraiment magique car vous allez pouvoir sélectionnés sur des critères que vous vous ne pouvez pas avoir avec d’autres outils, c’est à dire que si vous allez dans la rue eh bien vous aurez du mal à cibler que les cas là alors que vous pouvez le faire Sur facebook si vous allez sur qu’est-ce qu’on pourrait prendre d’autres comme exemple, si vous avez sur twitter et bien twitter, ne rigole pas autant de données dont vous aurez du mal à cibler autant les cadres par exemple.

Si vous allez sur edit ça, va être la même, chose si vous allez sur quora ça, va être la même chose si vous allez sur plein d’autres sortes de réseaux sociaux ou autres supports pour faire du marketing et bien ce sera en général beaucoup moins puissant que Facebook même google est moins puissant maintenant que facebook on voit un meilleur retour sur investissement pour 95 % des business en utilisant.

Facebook had quand il utilise bien et ce qui est, génial avec facebook, adse que facebook, un algorithme qui marche très bien et: c’est à dire qu’ il va réussir à adapter votre audience et donc si vous sélectionnez une audience et que vous faites des tests et bien. Facebook va aussi vous aider à aller dans le bon sens et: c’est à dire que vous allez faire des tests par vous mêmes tests à b, c’est à dire que, vous allez sélectionnés de une audience, qui est similaire et diviser cette audience en deux pour tester un Produit 1 est un produit 2 par exemple les voir quels produits marchent le mieux est ce qui est.

Génial: c’est que facebook va vous proposer des audiences, qui, sont par exemple, similaire aux profils types de la personne, qui achète, votre, vos, produits et donc; ce qui est, génial, c’est du coup, si vous, avez par exemple, dix clients, qui achètent de votre, produit est bien avec Des clients ça est un petit peu léger mais, admettons 200 clients, qui, achètent, votre, produit est bien facebook, va faire la moyenne de ces, 200 personnes et vous allez, pouvoir créer une audience, similaire qui va vous permettre de générer, beaucoup plus de vente et donc.

Qui va faire les audiences similaires vas faire là-bas la moyenne, mais va créer un profil type d’utilisateur qui qui est capable d’acheter donc votre produit et va chercher tous les gens qui ressemble à ces personnes sur facebook et vous allez, retirer, donc, un, certain pourcentage de 2 Par exemple la population de la france, est récupéré une audience, allant de dix mille personnes à 10 millions de personnes si vous le souhaitez en général on va essayer de tabler, sur de tabler sur une audience.

Entre 30000 et cent mille personnes mais, vous, verrez par la suite, que l’on peut sélectionner, tout ça est paramétré tout ça donc, c’est la magie de facebook et on va donc apprendre grâce à facebook manager comment. Créer votre première publicité et je l’espère pour vous aussi vos premières ventes, je vais maintenant vous montrer comment: paramétrer facebook, business manager, alors pour cela il faut, aller sur peu, page facebook, business manager, puis ici à gauche dans l’onglet puis vous avez, peut-être quelque chose pour voir Plus et vous allez sur paramètres on attend le chargement et vous voyez ici vous, avez les paramètres en fait de votre compte publicitaire donc si vous voulez changer le nom de votre entreprise l’adresse professionnelle le pays de l’entreprise le numéro de tva l’ agence publicitaire si vous En êtes une ou non et bien vous pouvez modifier, tout ça ensuite ce qui, peut être intéressant, c’est d’ajouter surtout des personnes pour gérer votre compte publicitaire, c’est à dire que si vous êtes plus dur, à gérer votre compte publicitaire à gérer votre business par exemple, shopi Faille et bien ça peut, être intéressant d’ajouter les personnes pour qu’elles puissent pour qu’il puisse, modifier les campagnes, etc.

Ensuite vous pouvez gérer vos pages ici ensuite, vous pouvez, gérer vos paramètres de paiement donc les paramètres de paiement, c’est quelque chose de très important car facebook, bat donc, va vous facturer pour vos publicités et donc vous devez mettre votre carte de paiement alors à savoir que Vous êtes à chaque fois facturés à la fin du mois et non pas aux gens les jours ensuite vous avez les notifications, donc est ce que, vous voulez toutes les notifications par email et facebook moi, je mets pas toutes les notifications, du conte publicitaires en général, je Désactive mais si vous voulez les activer après vous pouvez choisir ce que, vous voulez par exemple newsletter, est mise à jour produit moi j’enlève ça, c’est rare est le résumé des publicités pourquoi pas rappelle pour création de publicité non décision d, examen des pubs, non alerte de Publicités dynamiques non mises à jour concernant les tests non après, vous pouvez mettre par exemple décision des examens de publicité cela veut dire que quand vous allez publier une publicité bien facebook va l’examiner, pour vérifier qu’elle correspond bien aux critères de facebook, c’est à dire que facebook Allait critères légaux c’est-à-dire que vous pouvez pas mettre par exemple de pornographie est donc une fois que que l’examen est fait et bien vous allez recevoir, un email, pourquoi pas avec ça ensuite ici vous, avez notification, publicitaire de facebook, si votre piste est donc été approuvé doit Prouver compte solder, sommes ajoutées aux seuls du solde du compte à zéro et; c’est donc, tout ce qui concerne les paiements moi, je les laisse en général les mises à jour concernant les tests, je laisse aussi vous enregistrer les modifications et vous avez déjà paramétrées une mode Party ensuite vous avez paramètres de l’entreprise paramètres de l’entreprise, c’est ce qui va vous permettre de gérer notamment les personnes qui contrôlent votre votre compte de publicité, donc, c’est à dire que là vous avez un compte publicitaire qui en l’occurrence repas elle si test et vous allez Donc avoir différentes personnes qui sont ici donc, si vous ajoutez différentes personnes vous pouvez leur âge ou leur, donner différents rôles, dont, vous voyez de base, vous êtes administrateur de la page et cela veut, dire que, vous pouvez absolument, tout faire sur la page néanmoins, vous, pouvez, Donc donné différentes comme rédacteur de la page modérateur de la page annonceurs de la page, ou simplement anaïs de la page, chaque rôle est un petit peu différent, je vous laisse lire un petit peu en détail par exemple, rédacteur de la page, c’est juste en gros des Gens qui peuvent donc éditer les choses mais ils ne peuvent pas modifier les fondamentaux comme par exemple les paramètres ici vous avez les paras les partenaires partenaires, c’est vos relations, professionnelles, c’est quelque chose qu’on, utilise très très très très très peu, je connais personne qui utilise ça Mais voilà, c’est ici que ça se trouve si vous en avez besoin ensuite, c’est ici vous, pouvez gérer, vos pages donc, vous, pouvez, gérer, pareil, administrateurs de la page, etc.

Ici comptes publicitaires ensuite compte instagram alors, il faut savoir que rasta g par facebook, a racheté instagram donc vous pouvez ajouter votre compte instagram sur facebook pour directement faire de la pub sur instagram alors petite recommandation ne fait jamais les mêmes pub pour facebook est pour l’instant G ne serait ce que parce que le format de vidéo pas de vidéo mais sur toute photo n’est pas le même sur facebook et sur instagram sur instagram les photos, sont carrés alors que les publicités sur facebook ne sont pas car aimer rectangulaire donc rennes pour ça Il faut faire attention: ensuite vous pouvez, gérer vos projets, si vous voulez créer un projet pour mieux vous, organiser ici vous, avez les sources de données donc, c’est pas quelque chose de très utile sauf le pixel qu’on verra un petit peu, plus tard vous pouvez gérer vos Pixels ici, c’est l’objet de la prochaine, vidéo ensuite vous avez sécurité de la marque, donc la cvo, domaine liste de blocage et, c’est pas très intéressant et ici vous, retrouvé vos, paiements, vous, retrouver centre de sécurité; c’est ici que vous pouvez, ajouter par exemple l’authentification à deux Facteurs pour votre facebook, business manager chose que je recommande car si un pirate récupère votre compte facebook et bien, il peut faire la publicité gratuitement pour son entreprise donc ça serait un petit peu embêtant que ça arrive, ensuite ajouté, un autre administrateur et bien vous pouvez le Faire ensuite vous allez demande donc, c’est à dire que si quelqu’un est et sur facebook et veut rejoindre votre entreprise, c’est à dire que vous voulez l’ajouter à votre compte et vous pouvez aussi il peut aussi vous envoyer de demande et vous pouvez donc l’accepter ou non Mais vous pouvez aussi envoyer des demandes et vous réceptionnez les invitations ensuite vous avez les notifications, donc là comme vous le voyez vous avez plein d’authie fication, qui, concerne par exemple les permissions professionnels les rôles professionnels et donc si vous avez des envies de recevoir ces notifications Et bien vous mettez oui moi, ce qui, concerne par exemple, pixels, je vais mettre toutes les notifications, après catalogue et bien vous pouvez, mettre, aussi toutes les notifications, alors à savoir que ce qui, peut être intéressant, c’est de mettre par exemple si vous avez un problème avec Les perditions professionnelle et bien de maître par e-mail uniquement pour si vous traitez mieux vos emails que les notifications, directement ici pour mieux les voir car en général il faut savoir que vous aurez énormément de notification, sur le facebook, business balladur via ici par exemple la silhouette, But et, c’est à chaque fois ça s’affiche pour rien et donc.

Il va falloir faire attention à ça pour que les informations pertinentes ne se perdent pas là dedans et bien la solution, est d’envoyer les informations par email, ensuite vous, allez, informations, d’entreprise ici vous, pouvez définitivement supprimée en entreprise si vous le souhaitez vous pouvez modifier, donc, l’adresse Email le nom et les spas, les notifications etc et si vous avez de litres de configuration si vous avez un problème car effectivement, je n’ai pas dit dans dans toute cette vidéo car, je souhaite aller relativement vite pour secours introductif et aller à l’essentiel mais si vous Avez un problème vous pouvez simplement aller ici et vous avez donc des des choses qui vous permette d’aller, un peu plus vite voilà pour les paramètres de l’entreprise est ici vous pouvez retrouver vos facturation, c’est à dire que si vous avez dépensé de l’argent et bien.

Si vous avez fait donc de la pub et bien vous pouvez voir vos factures chez de mois en mois ça peut être intéressant pour regarder pour faire vos courses en fait tout simplement derrière par rapport à ce que, vous avez, dépensé par rapport à ce que vous Avez gagné sur, votre, visage, donc voila tout pour les paramètres de facebook business manager.

Looking for a company that will have your back? Check out the video below:

 

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Facebook Ads Testing Strategy For A New Shopify Store 2020 (Step by Step Tutorial)

Then this is going to be the perfect strategy for you now. One thing I will say before we jump into the article is that it doesn’t matter how good your strategy is, how good your products are. How could your ad creatives are, if you haven’t, got a good professional store that comes across as trustworthy, then you’re not going to see the results that you hope for so as there’s quite a lot to get through, then I’m going to split this article up into Two parts part one is going to be taking you through the actual written strategy and how it works and why it works.

This has been exported into a PDF as well that you can get your hands on one hundred percent. Free won’t cost you any money, I’m just check out the first link in the article description below the second part is going to be the actual. Creating of the strategy within my ad manager account in real terms, so you can see exactly how to set it up. If you’re not interested in part one at some point in a second I’ll put up the time stand that will take you straight through to the practical part.

With that being said, then, let’s jump into the strategy itself, and one thing I do want to say as well is that I do read every single comment. So if there is a question on anything whatsoever posted down below, I will read it, and I will answer you if you do enjoy the article and you want more articles on Facebook. Heads for example. Please do make sure you let me know and hit that like button and finally, then, if you’re new around here, I do upload for article we four articles per week.

So please do make sure you subscribe as well. So one of the biggest questions in our get asked on people is: are these good results I’ll? Send me a picture or screenshot of that ad manager account, and they want me to tell them whether they’re good results or not, because they’ve never run Facebook ads before they don’t know what a good CPM is, what a good cost per lean click is, etc. So they’re confused and they might just test one product and if they don’t see the sales, if it’s not profitable, they might just completely write-off Facebook ads all together or even dropship in and say it doesn’t work.

So this is how I’ve designed the strategy around that problem and it completely eliminates it. So essentially, the premise that it’s based on is that you test three plus products against each other, and then you can see the results against each other. Compare them and then you’ll know exactly which product is the best by the data that comes through and then you’ll know exactly which one to put more money into and actually scale.

So, let’s go through. It then bit by bit. First of all, you’re going to start with a combo in campaign I’ll get into that a little bit later on in the article. The run time for this testing campaign, then, is going to be at least three days now. That is as a minimum. The reason being, then, is when it comes to conversion campaigns that Facebook themselves talk and mention the words optimization and efficiency, letting the conversion campaign run for longer gives it a better chance of doing that.

Within this campaign, then we’re going to have three different ad sets and each ad set. Then it’s going to be unique to a specific product. As you can see, I’ve Illustrated here so I’d set. One is going to be this Apple. Charging jock ad set 2 is going to be this hand, warmer cross phone charger and AD set 3 is going to be. This show Laurens night light moving into the actual setup of the ad sets themselves.

Now the conversion event is going to be a few content. The reason being, then, is because in the beginning, if you haven’t had any purchases chances are you haven’t, then view content are going to happen a lot more. Therefore, your ads are going to optimize a lot more you’re going to get cheaper, CPM a further reach and therefore we can have more data and data is king. When it comes to testing because the more data you can test against each other, the more accurate of a result you’re going to have agent gender-wise, then I want you to go abroad in the beginning since we’re testing, unless you know and can guarantee 100 %, who Your ideal age ranges and who your ideal gender is.

Then we need to go abroad because at the end of the day, it might shock you as to who is actually going to buy your product in terms of the detailed tags and then times one narrow minimum. Now what I mean by that is that you have one interest at your target. Then you hit that narrow audience button and you enter another interest in that box there and do that at least once again I’ll be showing you in practical terms how to set this up later on in the article in terms of your audience size.

I want you to stick around the kind of 1 million mark plus or minus 250 thousand people, so essentially anywhere from 750 thousand people, all the way up to 1.25 million people. Now you want to keep this the same across the board. The reason being is because the budget is going to be the same for each of these ad sets, so it wouldn’t be fair to have one ad set on, say: 10 million people and one set one ad set on 1 million people, because when you divide the Budget into the audience size, then it’s going to be a different percentage.

It’s going to be a different ratio and therefore it won’t be a fair test in terms of the place once then we’re going to stick to the Instagram and Facebook news feeds only the reason being for this, then, is because it’s the biggest space on somebody’s mobile Phone, it’s the biggest space on somebody’s newsfeed when they’re on desktop. Therefore, we’ve got the best and the fairest kind of accuracy in terms of making sure somebody has actually seen our ad acknowledged it and then decided on how to act on it, whether it’s to click on it or simply just scroll past daily budget per ad set.

So this isn’t a CBO campaign. The reason being is we want to make sure that facebook spends the same amount of money per ad set again to make sure it’s a fair test, so the daily budget, it’s going to be five pounds per ad set now. This is as a minimum, it should say minimum there purely because the more you spend the more data you get and, like I said earlier, the more data you have to compare against each other than the better.

The test in terms of the conversion window will go for one day, click or view. Now, usually, I would stick to seven-day click, but that’s pretty much only recommended if you’re going for purchases, because purchases don’t happen as frequently, whereas since we tagged in a conversion event of food content, then going for a one-day click of view is absolutely fine. Now you might have realized, then that every single ad set is exactly the same.

Apart from the detail, targeting and obviously the actual products that we’re testing and the reason being for this, and as it says here is we want to create the fairest test possible because essentially, what we’re doing is we’re testing different products against each other to see which One comes out on top and then we’re going to choose that one to shovel the majority of our budget into and try and scale, and so that makes making some serious sales and actually turn a profit.

The next steps, obviously, then, is after you’ve, run it for three days minimum now. The reason it says minimum is because it’s completely up to you, if you’ve set aside, say a hundred pound or a hundred dollars to test different products. Then perhaps you want to run it for four or five days and perhaps test four or five or six different products. It’s completely up to you. These are just minimums.

So after three days, minimum switch off all ad sets unless they’re profitable if one’s a if one’s profitable we might as well let it run and milk it for as long as you can and just try and make back as much money as possible. Compare the results of each ad set and then choose the best performer to actually go on and scale, and then, as it says there, if you want apart to one scaling for the next step of this or once you’ve ran your testing stage, how does the scaling Stage work make sure you, let me know in the comment section down below and just comment part two or something like that.

So I would that being said, then, essentially in terms of the written strategy. That is exactly how it works. Now, how do you actually go about setting this up with your that ad manager account? So the first thing want to do then start from the beginning in to create a new campaign. I’m going to start over just make sure we start fresh, we’re going for conversion campaign and we’re just going to name this kind of like we’re testing three different products.

So it could be a three product test, we’re not going for CBO. So we’re going to leave this checked off and then we’re going to go ahead and click continue. Now this is loaded up. Then I’m going to take you through each step staff on the top in terms of the ad set name. I always leave that blank until the end and then I’ll go back and rename it according to the criteria that I’ve used. I’m just going to go ahead and select the correct pixel and as accordingly to the strategy, then we’re going to choose a few content.

Moving down then ignore these. For now these are more advanced two kind of options. You can use no custom audiences, but I’m going to stick to the UK. Typically, then, what I adopt being from the UK is, I will test a product in the UK. I will try to scale it in the UK and if I can successfully, I will then reinvest those profits and start scaling it out into other countries, 18 to 65 all genders and then detailed targeting.

So, let’s stick with the first product, which is the Apple charging dock, so typically, what I’ll do then is I’ll go to pretty broad in the beginning and I’ll call this kind of like my base interest. So if we just go for Apple in general, we want to make sure we untaek the expand your detail target. In that way, we get a true representation of actually how big our audience is, and then this is the next stage which I spoke about earlier, which is the narrow audience button, and now we’re going to put in let’s go for Apple, read, seeing as most people Who buy this? Will own Apple read, let’s see if we can tag it as an interest which we can which takes us to 280,000 people, so that’s not within 750 in 1.

2, so we need to add some more interests to this to bring the audience size up. So let’s go for suggestions and actually see what Facebook recommends to us. So now, if we highlight engage shoppers, we can see that the description is people who have clicked on the call to action button shop now in the past week, which would be perfect because it shows they have an interest in Apple and they have an interest in Actually buying Apple products.

So if we add this to our audience and see what it does, it takes us to 910 thousand people, which is awfully spot-on, almost smack bang in the middle of that 750 K to 1.25 range, so I’m going to leave it as that. Moving down then into the next steps of the strategy. Like I mentioned, we need to edit the placements. We don’t want audience network audience network. I’ve found in the past works really well for retargeting ads, but because this is the initial testing stage, we want to make sure that people actually have eyes on our ads.

So we’re going to get rid of messenger and then we’re just going to untick these until we have just the newsfeed only so now that I’ve done that, then I just went ahead and skipped it. So you didn’t have to read when you undertake every single box. You can see that nothing is selected, then, apart from the Facebook and Instagram news feeds, so that is spot on then perfect. According to the strategy moving down, then the final thing we have to do then, is change the budget and schedule and to stay consistent with the strategy.

We want to set this to a minimum of 5 pounds per day. So that being said, then that is the ad set created. The next steps are to click, continue, go into the actual ad creation. Add your creative and then publish the ad. The next steps from there on are pretty much just to duplicate it twice and change the detailed targeting and obviously change the ad creative with that being said, then that pretty much just wraps up absolutely everything.

So I’m going to wrap the article up there by saying. Thank you very much for reading. I really do appreciate all the support, as I mentioned at the beginning of the article. Any questions comment them down below. If you enjoyed the article, please make sure you hit that like button and for for articles every single week, then throughout 2020 make sure you subscribe. I’ve got some free ebooks too. All you have to do is give me your email address.

There’s five different ones so make sure you check those out. There is a link for each individual one in the article description below head over to instagram. Follow me on there for more content off of youtube. And finally, then, if you want a step-by-step ecommerce program, that comes with my full support and has proven results from real students make sure you check out my econ academy again, there is a link for that in the description below without finally being said, then thanks very Much for reading and I’ll see you guys in the next one

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Low Budget Facebook Ads Testing Strategy For Beginners (Step by Step Tutorial)

I’ve been running now for the past couple of weeks. So, to keep the article off, we will be jumping into my ad account I’ll, be showing you the results from the past seven days or so date today. So you can see the kind of results it’s been able to produce and then we’ll jump into the strategy itself. I’ll go through it step by step.

Explain everything there is to know. If you do want to get this strategy in a PDF format for free, you can do so. If you go into the article description so just below this article, there’ll be the first link, click that it will take you to a landing page, and then you can get your own copy for free. Before we jump into the article, though just a very small request. If you find this article helpful and it’s the sort of thing that you think you’re going to use, let me know please do hit that like button.

Please do make sure you subscribe as well. If you enjoy my content and finally, I read every single comment in every single article. So if there’s a question you want to ask me something: you’re not sure, run or a article suggestion whatever it is, simply comment it down below. I will see it and I will respond to you as well and with that being said, then guys thanks for tuning in and let’s jump straight into it.

So on screen now is April, the 3rd 2020. So, almost two weeks ago now and just kind of give you an introduction into how this strategy works, or the couple of odd sets want to show you them, for example, these two here, the top one, is a retargeting add the second one is a cold interest Ad, so it’s going out to people who have never seen my product, my brand or my facebook ad before both of them are on a 2 pound per day budget, which you can see here and the first kind of interesting piece of data.

I want to show you: is this cold interest? One has a relevant score of 10. Relevant scores are super important. If your ads aren’t producing the kind of results you want them to, then the relevant score typically is the first thing you should be looking at, because it’s like a direct signal of how relevant your product or your ad is to your audience and the higher the Better and the higher it is, the more iconic translates into cheaper CPM, cheaper clicks, etc.

So the CPM have been able to produce two pounds: eleven four pounds: 52, with an average of two pound. Ninety one. Now these are website conversion campaigns and they are purchase ad sets too. As we get into the strategy, it will become clear how I’m able to get these CPM, so cheap custom link, clicks and averages 5 pence, which, even for my kind of standards on average, is actually really cheap as well.

So I was quite surprised by that myself and in terms of the actual amount of purchases them. I believe it was only one purchase for 19 pounds 99, which left me with a 4.8 3, where I so nothing special, but not too bad as you’ll see as we go on. If we have a look at April, 4th, for example, the results were much better. I was able to get 3 purchases with a 1/2 pound ad set, which was about 35 pounds per order, 110 pounds total conversion value which, with a row s of 53.

9 1, which is obviously pretty crazy. One of the huge advantages of running these micro budget strategies is that if you have a day like this, for example, because the profit margins are so high, then it kind of pays for the next week or perhaps even two weeks of ad budgets. As long as you keep running them at 2 pounds per day, if we move on to April 5th, so the Sunday typically weekend’s are like better for me – I’m not sure what you guys get, but typically it’s like evening times during the week and then weekends.

However, due to the current climate, then everything’s pretty random, actually to be honest recently, so, on the Sunday April thief, I only got one purchase for the same product for the same amount, which gave me a rest at 10.25 or 5.21 on average, because this retargeting had At the beginning, didn’t get me any results for this particular day. If we move on to April 6th, I got absolutely nothing on this day and this is kind of like I was going to say it’s a downfall to the strategy.

But it’s not really. When you’re spending 2 pounds per day per ad set, then you’re going to have like really inconsistent results. Everybody knows that Facebook works on bigger budgets because the more data it has the more consistent it can be. So that is kind of that. One of the things to keep in mind is that if you don’t get sales for a couple of days, if we take a look at April 7th I’ve got nothing this day as well.

Then don’t worry about it because you are spending such small amounts. Then you will see these inconsistencies. One thing to point out is the relevant score, for this particular particular ad set has been pretty high and consistent. All the way through, which is obviously a really good thing, and if I just put this to lifetime, have a look at the results over the course. Since I started running these ad sets, I’ve had 23 purchases, 2 pounds 70 per purchase on average, which is crazy, crazy, cheap.

Even for me, however, during these current times, if you get the right and these kind of results are achievable, both the relevant scores for both of these ad sets are pretty high, which is absolutely a really good sign, which leaves me with a fourteen point. Three two row: s on average. I can refresh this page as well, so you can see indeed that these results are real and are achievable for you to just have to have the right product and put it in front of the right audience now.

That means that, then, how does the actual strategy itself work so to start off the objective? Being a testing strategy is to identify the best performing audiences and then scale the winning ones. When it comes to running Facebook Ads, you should be doing one of two things. Number one is testing or number two is scaling and your budget changes depending on what your objective is. So, if you’re on a low budget, for example, the best thing to do is use a really small budget to test to find which audiences are performing the best and then kind of split your budget up and spend the majority of it on scaling.

Because the more budget you put to an ad set, then the more data can go through it, the faster you can optimize the more consistent and more profitable the results can be, but I’d said, then the only thing that’s going to change is the detailed targeting section. We’re going to target one interest and we’re going to narrow this with engaged shoppers by selecting engage up is what this does is and make sure is that we target those people who are clicking the shop now button recently within the past seven days.

Basically, so it increases your chances of finding those people who buy things using Facebook Ads next up we’re going to use auto placements now. Typically, I’ve always stayed away from auto placements. To be honest, I’ve always stuck to kind of like desktop news feeds on Facebook, mobile news feeds on Instagram and Facebook, but because things have got so much more competitive over the years. So when I first started advertising four years ago now there were three million advertisers on the platform and I think it was reported this year or last year there was over eight million people advertising.

So there’s twice the amount of people advertising and there isn’t twice the amount of users. So essentially there’s more people come competing for each space. So I started testing with autoplay, so it’s about six months ago, maybe probably halfway through 2019 and the results been really good. So far because those other spaces are less competitive, essentially they’re cheaper, you get a further reach, and essentially this lowers your CPM and that’s why I’ve been able to achieve those load.

Cpm switch. You terms the conversion date window, I’m always going to go for seven days with low budgets, the longer the better with smaller budgets, and currently seven days is the longest that facebook gives us. So just make sure you click the more options and then make sure you’ve got seven days selected. So kind of summarize this strategy then, and why it works number one is to pound budgets allow for slow but cost-effective testing.

You can go three or four days without seeing a single purchase, but because there’s such small budgets, then it’s not a big outlays, not a lot of money to lose, and what this also means is well point to is that one purchase equals your facebook budget paid For the next three to ten days, obsolete depends on what your profit margins are. So, for example, if you sell our products and each order gets you 20 pound profit for that particular ad set spending 2 pounds per day.

It pays for the next 10 days worth of advertising on Facebook before you’re in a loss, so one purchase can mean a lot point number 3 by using engage shoppers. I’ve already mentioned this. Is your insurer you’re targeting people that are currently shopping, a still shopping, because by selecting that essentially includes everybody who has hit the shop now button on other people’s Facebook ads in the past seven days? And then, the last point, auto placements by selecting this, you open up those cheaper places, those less competitive places to advertise, which in turn, increases your reach for the same budget and makes your CPM cheaper.

Now, if you’re thinking those places, such as audience, networks etc are cheaper because they’re low-quality and you don’t get conversions, you may be right, which is absolutely fine at this point, because we haven’t spent a lot of money and we’re simply testing. This is we’re scaling and the next steps come in, which is so start with the best performers when you’ve ran these three headsets for at least five days.

I’m a really big believer by the way of I would much rather split my budget over the course of say a week versus one or two days so once you’ve run these for at least five days, if not a seven, I’m start with the best performance. Look through the breakdowns and then narrow and increase the budget / duplicate by ten days. So, if you do like this micro budget strategy, what you could do is you could duplicate the ad set ten time to you essentially you’re spending $ 20.

00 per day. You can see the individual results per ad set and then you can just kill the ones which aren’t profitable and continue to scale and increase the ones that are so when I say look through the break, essentially what we do if we come onto here and use These two as an example: if we select this breakdown tab here on the right, we can go by delivery and if we go by gender, it’s going to tell us where the purchases are coming from.

So essentially across these two ad sets. It seems pretty kind of similar actually three for female two for male 1 foot and categorized, but then that’s interested in facts for the cold interest. Targeting we’ve got 15 purchases for males 2 for females. So essentially that would be where you would narrow and then start to scale on the males and then, if we move to, let’s go for placement and once its loads up, then we can see where all the data has come from.

So it’s been 6 purchases. In total, for this retargeting ad and every single one, which is quite interesting, has come from the Facebook newsfeed on a mobile device. If we have looked at the cold interest tags – and we can see that one has come from Instagram stories, but the majority have come from the Facebook newsfeed on a mobile device as well. So, even though none have come from other places, what would we do now is essentially narrow.

This ad set to mobile newsfeed only mail, only let it run for a few more days and then increase their budgets and duplicate up to 10 times if we so choose to and with that been selling guys. That pretty much covers absolutely everything I want it to. In this article, hopefully you found it informative and quite interesting. If you do go out and test this make sure you come back. Let me know I’d love to hear the kind of results you guys are able to achieve.

Please do make sure you hit the like button. If you enjoyed the article, please do make sure you subscribe for 4 to 5 articles every single week and, of course, any comments or questions that you want to ask me about simply post them down below before. In the article, then, I just want to introduce you to my ecommerce training program, which is called EECOM Academy. There’s been a lot of people asking me if I have some sort of training, program or mentorship program, and they didn’t realize.

I had this so for all those interested there will be a link in the article description make sure you head across. You can see all the different kind of content and support and resources that you get all the different, testimonials, etc. So if you are interested head below into the article description, there will be a link there for the Eco macadam e. That being said, thanks very much for reading the article.

I hope you enjoyed it and see you in the next one.

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how to get fb to re activate your payment method

But that’s okay, and this is because this is a problem that I recently in the last couple of weeks really I have been dealing with and I am now going to show you behind the scenes of what transpired with these ads.

How much I spent on advertising a couple of different things and just to give you an idea of what it takes, sometimes to really make things happen, so let’s go back to 1st of May June 26. Alright. So between these two accounts, it’s almost fifteen thousand dollars. I spent on advertising this brought back in the return just over total over almost twenty thousand dollars. Okay – and this is from the first of May, until today, 26 June, his accounts actually got flagged on Facebook before they turn off the payment method.

So I can’t pay these bills anymore to use these accounts, so I’m working with Facebook to get these bills reactivated. These are payment methods reactivated, because Facebook has a security measure to disable your payment method. So when you’re trying to pay your bills, see how it says payment method declined, my credit card was maxed. I had to pay paid my bill off, so I can go ahead and make the next payment, but it now, when I click on, add new payment method.

It does not allow me to add a payment. Such payments disable we temporarily temporarily disable the Facebook payments. Please contact us to turn it back on so they’re, going to give you a little form that you got ta fill out and we’ll go through this form. Real quick and just so you guys, can see y’all know that we’ll go on this account lifetime. You can see where it’s bent over the lifetime so on this one, seven thousand three hundred sixty eight dollars on this account on this one campaign alone brought in foreign sales at a product that was around $ 30.

So if you do the math on that, you can see what that what that is about – and this one campaign was three thousand dollars. Okay, this one campaign a little a few thousand dollars, so this is a couple of different things cumulative. This is a winning campaign that I was running. This campaign was for my music. I spent fourteen hundred and twenty dollars building that up got 1.2 million engagements on that which is pretty cool.

We’ll talk about that in another article cuz, that’s some stuff! I want to share with you guys on how to get exposure. We’re going to talk about that. Okay, I mean you guys are going to see how I’m building up my like band and my music brand, and I’m going to share that with you. In other articles. This is mainly just to show you how to get your accounts. Reactivated after they’ve been deactivated um.

One thing to note: if Facebook ever Flags your account for policy violations, though it’s going to have a notice here. If it’s for policy violations nine times out of ten they’re, not going to you turn your account back on, you have to get into that account and I’ll show you how to there’s millions of different ways. Don’t freak out, don’t get married to it. It’s not as easy as just opening a new Facebook account, especially now, since all of this issue that Facebook had with privacy data and all that kind of stuff recently came up.

So it’s going to be a little more challenging, but we’ll walk I’ll, walk you through the steps and as long as you follow these guidelines, you should be able to be successful and avoid these pitfalls. But I’m sharing this with you, because this is challenges that I’ve had. So, let’s go to that forum, and this is the former hair disable payments and ads manager and we’ll just go through it step-by-step.

If you believe your app account has been disabled by mistake, please provide us more information, so we can investigate this issue. Is this your ad account? Always yes, advertiser ad account choose the ad account that you want all right, you’re going to have one probably or two and we’ll talk about that in a little more than other articles, the the type of payment method paper Facebook does accept paypal, because PayPal is one Of that Facebook’s first founding investors, Peter Thiel, gave Mark Zuckerberg half a million dollars to start Facebook.

So that’s why they accept that’s one of the muses why they accept paypal, our credit card, if you either or you can, if we’re, if you’re using both for payments, you can check both boxes, I’m going to go with credit card, because that’s what I use are You, the owner of the financial and trade off, I always yes, who’s, the owner of the financial instrument I file very redundant but always say me, yes, owners first and last name.

It’s always going to be your first and last name. Okay, it’s always going to be yours. Owner’s email address always use the email address that is associated with the Facebook account that you’re signed into okay. Briefly, this describe why you’re, using their payment method, isn’t that retarded for the Nasdaq the third time about that question. So I just say: I’m using my own: have you tried to purchase apps on Facebook? Yes, please provide a brief explanation of your current ad campaign.

I am building up today. You might want to take notes on this, because this is what I tell them. This always works. I’m building up fans on my fan page to drive traffic to my e-commerce store period. That’s it! That’s all you need to put in that block. You can. You know vibrate on it, some more if you want, but that’s all I ever put on there and that’s usually works. Have you ever noticed? Have you noticed any irregular spend nope? Is the current location different from the billing country? No, your current location, if you’re, whatever country you’re in I’m in the United States, so it’s going to be United States billing, their payment billing method country, I’m in the United States to always make sure those two match.

If you’re using PayPal, it should be a problem. It’s a credit card same deal just make sure that they match these countries are different. Please explain why they are both the same and then they need a an ID of. Sometimes I use it usually in my passport. I upload my passport on here boom. I send that request in and that’s it that’s how you put your disable, add account request into Facebook and you give them a day or two, and usually they were they.

They they take a few hours honestly, sometimes to respond depending on what’s going on, they might respond within a few minutes and actually turn your your your payment payment manager back on. Sometimes it takes a few days. Sometimes they never respond. To always remember that you got to come back and do this. Okay, on your accounts now. The thing I want you to I want you to remember also is you’re the boss, okay you’re your own CEO.

So this is something that you have to take: control of. Every day, this has to be something on your list of priorities. What is getting in to your ads and looking at your ads every day, I’ve been running ads on Facebook since 2009. When I that’s, when I first started running ads on Facebook, I’ve been I’ve been running ads on Facebook for Shopify August September 11th will be three years since I’ve been primarily running ads for Shopify.

I’ve run ads for a host of different businesses, different ideas, different things and I hope to share some of these things that I’ve learned with you guys in this group. I know this is mainly about e-commerce, but I hope to actually be able to to explain to you how you can take this advertising information and shift it to anything that you want to do and allow you to be able to. You know have control of your income grow a successful business, take your own idea and take your idea and actually have your idea in making you money without having to go and slave working, for you know an hourly wage, so thanks for reading.

I hope this really helps if you guys know anybody that wants to learn how to do Shopify, we’re already at max for our beta testers for this group, meaning anybody else that wants to join this group they’re going to have to go through a sales page. There’s going to be an entry ticket, it’s going to be very low, mainly for a monthly subscription, really really low, because I want to do that. I want anybody to join, to really pay attention to the information and if sometimes you give people information for free and they don’t really pay any attention, so if they pay, if they pay for it, I I think they’re going to they’re going to better focus on The information – and it allows me to be able to do more for the group – you know, post, live events because I’m going to be putting this funds towards renting a hotel room.

You know help-help the members that come to meet with people in person to help them grow. Their accounts help people advertising it’s kind of like starting a fund to really help people that are in that really want to learn this and breakthrough to be able to do that. So we can all help each other grow, I’m willing to teach this stuff, and anybody. That’s really struggling that wants to learn and wants to take control, don’t be shy.

I mean I’ve invested in my education quite a bit.

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