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Online Marketing

Testing and Scaling Facebook Ads With $200 | Facebook Ads Strategy (Step by Step)

So today I’m going to show you how to make the most of $ 200 when using Facebook ads and if you’ve used Facebook ads before in the past. Then you probably know that it’s pretty easy just to spend like $ 100 $ 200 and not see anything in return. So it is critically important, then, even more so with smaller budgets that you make the most of every single penny that you have and the way you do.

This, then, is by going abroad really quickly just to try and bring in as much data as possible, and then you evaluate the data, see essentially which ad sets look most promising, which audiences and then focus your budget down just on those ad sets and that’s what I’m going to show you how to do then in this article, but before we get into it, as always, I am giving away a free one to one call with me on this article.

All you’ve got to do is simply like the article and leave a comment down below and the winner will be announced. Then in my next article and if you left a comment then on my previous article, make sure you stay tuned till the end of this one. Where the winner will be announced, and that means something guys thank you for tuning in. I hope you enjoy the article and let’s get straight into it. What is going on in guys so to kick the article off then I want to show you guys the strategy in effect, so you can see that I actually do put these things into practice and I will only ever recommend strategies or things to do that.

I’ve me personally have tried and tested. So this is the strategy. Now I’m just going to show you kind of like how it works, and then I’ve got a Google document which I’m going to go through just to explain why it works and kind of like the reason in a method in behind everything. So personally, then, this is just one of the strategies I use. There are just loads and loads of different ones, and if you want some other ones, there now have got a free ebook, you can download its 100 % free.

All you’ve got to do is give me your email address and the link will be low in the article description so check that out. If you want to so here it is then this is essentially the strategy and I’m just going to refresh it as well. So you can see that I’m not there’s no silly editing or anything a lot going on and essentially what you do, then is you go on really small budgets per day and you pretty much just target one interest per ad set.

So, as you can see, it’s just focusing on the UK, 18 plus they’re, all male and female as well, which we’ll get into later and then, as you can see, there’s just one different interest per ad set and, as you can see as well, we’re only on $ 2 per day or two pounds per day, I’m in the UK and the reason for this then being is because at this stage we’re not that tied up. Wouldn’t we’re not focusing pretty much on the results at the moment we just want to bring in data or not we’re not caring about how many purchases we get.

This is purely a data gathering tactic and once we’ve gathered the data, that’s when we’re going to look at the ad sets. Look at these particular column headings here, there’s a reason: I’ve chose these ones which I’ll get into later in the article we’re going to look at the ad sets that are performing the best and then we’re going to choose those two up. The budget on, and essentially focus on, the ones that look the most promising.

So these are the column headings in that you need to be comparing each ad set against and just quickly. Then in case you don’t know how to set up this little columns head in here I’ll highlight on the article, if you click on that and then click on customize columns, you’ve got all these different, essentially column, headings that you can pick and it’s going to give You the data for each one and then that way you can compare that ad sets.

Looking at the numbers that you want to look at, so just click apply, it’s going to give you the ones you’ve selected and then you can click Save as well. So you haven’t got to go back into it, each and every time and select the column headings so yeah that’s the strategy in effect, then, how essentially does it work so starting from the top, then, as you can see, we’ve got 10 different ad set. So don’t think I had 10 there because I’ve been running these campaigns.

You can see they’ve spent all of them over ten pounds, so these have been running for quite a few days now, but essentially you start with 10 $ 2.00 per day. Each ad set is only going to have one interest, and this interest obviously has to be within your niche and if you can then make sure it’s an interest that has a maximum potential audience size of 500,000 people, and this is actually really key kind of ingredient To the strategy and the reasoning behind this, then, is because we’re not spending a huge amount, then we don’t want to go after a huge audience, because if you think about it, when when companies do product research, then they won’t just go out and ask a lot Of tiny percentage of their target audience they’ll ask as many people as possible that way, they’ll get like a better average of whether people will actually buy their products or not, and it’s the same on Facebook, the more you test within an audience, then the better idea.

You’re going to get of with us, somebody actually loves your products. So if we go after a massive audience spending only $ 2 per day, then essentially we’re not going to get as good coverage or not going to test as high a percentage as if we were choosing a smaller audience. If that makes sense, hopefully I’m making myself clear any questions on this whatsoever. I’m just leave a comment down below.

I always get back to every single person, so male and female. Then we want to go for both genders unless you 100 % know which genders are going to convert so you’re going into a niche that you yourself have a lot of knowledge of then go for male and female, and then you want to stick to one country At a time as well now, there’s plenty of time to scale off into different countries and that’s going to come when we’ve got the bigger budget, but for now we’re just going to focus on one particular country.

So two days later, then so, we’ve run these all ten of these ad sets. We win them for two days. Our total spend is going to be $ 40, and this is essentially where we do. The first review of our ad sets so numbers that you want to be looking at then across all your ad says: ila cost per click, the reach that click-through rate and the cost per action, so the cost will click. Obviously, the cheaper, the click the better because and honestly, the more relevant the audience is.

The reach is important as well, because if you’re spending the same amount per ad set, but there’s a couple that again a lot more reach than obviously your your CPM is going to be a lot cheaper, which is awfully a good thing, because you get more coverage. But for the same price, click-through rate again, this shows how actually interested your audience is within your product, because, if they’re going further through the process and you’ve got a higher click-through rate, then on tallit shows that that audience is responding better and it’s more relevant than The others and in cost with action at this point you might not have any purchases, but if you do then, obviously the ones that are performing if all of them are getting purchases and all of them are profitable, then obviously keep them all.

But if they’re not, then obviously just keep the ones that have the lowest cost per action as human purchase is obviously your target action action set him back to manage your account and just to show you obviously this you can see how much I’ve spent so not At the beginning of this strategy, this is quite a few days in, hence why all of these end do have such a low cost per action, because there were others that have been killed off, that weren’t produced in any sort of result at all.

So you want to look at reach. As you can see, it varies quite a bit, so does the cost per result? You’ve also got the impressions, the CPM again, the cheaper, the better so long as it’s performing the required data, and you don’t want to just look at one of these and base all of your judgment off one. It’s kind of like think of it as like a recipe for a cake or something. This is a bit weird, but if you miss out one key ingredient, then it might spoil the whole recipe and it’s the same with your Facebook ads.

If you miss out one key number or one key piece of data, then it may skew your whole result so make sure you look at the whole picture overall and again any questions within this at all. Then I’d be more than happy to help. Ivy leave a comment down below or just reach out to me and one of my social medias. All the links are in the article description below so moving on then pick the top five and kill the rest.

Now this is kind of like not a hundred percent. Accurate because, obviously, if they’re all performing profitably and produce in sales, then you want to keep them also, unless they’ve shown a sale, then kill them off and only keep the top five and there’s a reason for this number. One we’re on a we’re on a tight budget, so we only want to focus our budget essentially on the ones that are producing the best results and then simply the whole process pretty much repeats and we keep it’s kind of like a funnel.

Like you start at the top with loads of different ad sets, you narrow it down a bit, let it run for a couple more days and then you narrow it down again and again, but we’ll get into that now. So let it run for a couple more days, then. Essentially, your top five ad says, but what we’re going to do now is we’re going to double the budget, so instead of spending two dollars per day, we’re spending four dollars per day and there’s a reason for this.

So in terms of the interests as well, then we keep all of that the same, nothing changes until the very end. All we do is change the budget, so the budget doubles and the reason for this thing is we’re going to bring in twice the amount of data, so essentially we’re going to test more of the audience and then that way when it comes to narrowing even further, We can make them even more educate decision, it’s what I mentioned earlier in the article, the more data we have to make a judgement than the better and the way you’ve got a look at this is similar to I just mentioned.

In fact, previous in the earlier Allen, article is when somebody goes out and does product research or market research. Then you wouldn’t just ask one person whether they like it or not, and then base all of your findings off that one person, because you might ask a hundred people and the very first person you ask likes it, but then the next ninety-nine don’t and without that Extra data, then you wouldn’t be able to make a proper decision on whether the market actually likes your products or not, and that’s essentially what we’re doing here.

So we went for a couple more days now, so that takes our total spend up to eighty eight dollars, which leaves us a hundred twelve dollars for scaling, and this is essentially where we’re going to narrow even further, but then increase our budgets even more significantly and Essentially, go after the most promising ad sets from the original ten put most of our budget into these ones, and essentially this is where we’re going to start making some money so in terms of picking them, which ones we want to choose for scaling again.

It comes down to the same numbers, obviously the ones that are producing the best results overall again considering all of these, then these are the ones we want to keep so by now, then, we will have spent approximately about ten dollars per ad set and, depending on What your product is, obviously, if you’re selling a really high ticket products where you can afford to pay, say 50-pound per purchase and you might not seen any sales for now, but most people reading this blog or at least most people that I talked to are selling Products kind of in the ten to thirty dollar range, so ten dollars per purchase is kind of like that ideal marker.

So the chances are. We will have seen some sales by now and if you have, then that is absolutely awesome and you definitely want to keep these ad sets, because if you can see sales spending only four dollars per day, then the more data and the more you spend on that Ad set per day, then the better chance you have of making even more sows. So even if you’ve seen one sale, then you definitely definitely definitely want to keep that ad set running so choose the top three then or keep every ad set.

That is showing a sale and essentially what we’re going to do now is double the budget again put even more data through that ad set, because obviously the more data Facebook works on data, it’s a pixel. You have to mature your pixel and the more data that goes through a particular ad set. Then the more efficient is going to become at delivering and essentially bringing in people who are more likely to make a purchase.

So, two days later, then, our total spending is 136 dollars, and this is where things start to get interesting in and where we can start making some decent money. So what we’re going to do, then, is combine the winners in one ad set and combine the budget as well. So, for instance, then it does depend on how well the ad sets have performed. So essentially, what you’re going to be left with in the example is here is you can have one ad set and the interest within that ad set we’re not going to narrow the audience is just going to be all of these interests, and it’s going to be The interests from ad set one two and three, depending on what kind of results have shown.

So if they’ve all shown a sale, then combined all three interests. But if only ad set two and three have shown a sale, then just combine the interests from two and three. If that makes sense, you’re only combining the interests from the ad sets that have produced the sales, then we couldn’t component of what we’ve got left. So we’ve got sixty four dollars a left, but we’ve got sixty four dollars left we’re going to stick that on ad set one and therefore we’re going to be spending sixty four dollars per day, and this is where it’s pretty much game-changing, where things are going to Absolutely change in terms of the return on your money.

I’ve shown it before and again and again in my articles that Facebook says that ad sets optimized on an ad set level and they need 50 conversions per week to deliver optimally and spending $ 64 per day. On one particular ad set, that’s going to be more than enough data going through that one handset to bring in 50 conversions per week and make our ad set optimized, deliver more optimally and essentially become more profitably.

So, as it says here, the ad set will optimize quicker and allow you to target bigger audiences and when your ad set becomes matured and becomes to the point where it’s delivering optimally. That is, when you can start scaling into the bigger audiences. You’ve got to think about it. If you have a brand new pixel that isn’t matured at all has zero data, then, essentially it’s got a zero idea of who your ideal customer is.

So when you go start tags in 1 million 2 million audiences, then that is such a vast amount of people that it’s just it’s going to be overwhelmed. Almost it’s not going to have a clue who to show your ad to, whereas if it’s got those 50 conversions going through it absolutely every single week, which you will have spending $ 64 per day when you move into those 1 million 2 million audiences. It’s already going to know who your ideal customer is, so it will know who to target out of those larger audiences if that makes sense.

So essentially, that is how the strategy works, hopefully of well enough to make sense enough for you guys to want to go out and try it. And if you do then please come back and let me know what kind of results you get. I always love to hear from you guys the kind of results you’re getting whether it’s on YouTube in the free Facebook group, whatever it is, make sure you just come back and let me know so.

That means something guys that is it for the article. That’s it for this strategy, if you’re still reading. Thank you very much. I hope you enjoyed the article. If you did please do leave a like. Please leave a comment that will enter you into the free giveaway as well for one to one call, and that being said, actually, let’s get into announcing the winner from the previous article. So here we are then, on the previous article, three proven Shopify products to dropship.

In 2019, 1300 views and 99 likes, which is just absolutely crazy, are probably a record actually on this blog. So thank you very much. It’s just absolutely mind-blowing really to think I really do appreciate it. So please do keep it coming so comment wise. Then. I think we’re at 87, which is just absolutely huge again, so I’m just going to take the URL of this one and we’re going to put it into our random comment, picker just to make sure that it is obviously a fair raffle for everyone.

So 46 unique comments, we’re going to click start and see who the winner is of this article then so the winner is king of our nice article bro keep up. Thank you very much make sure you reach out mate, leave a comment in this article semi, a DM whatever it is, and we’ll get that call arrange for you, and that means something guys thanks for tuning in don’t forget to comment, leave a like to be entered Into next articles draw – and that being said, then I’ll see you in the next one


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Low Budget Facebook Ads Testing Strategy For Beginners (Step by Step Tutorial)

I’ve been running now for the past couple of weeks. So, to keep the article off, we will be jumping into my ad account I’ll, be showing you the results from the past seven days or so date today. So you can see the kind of results it’s been able to produce and then we’ll jump into the strategy itself. I’ll go through it step by step.

Explain everything there is to know. If you do want to get this strategy in a PDF format for free, you can do so. If you go into the article description so just below this article, there’ll be the first link, click that it will take you to a landing page, and then you can get your own copy for free. Before we jump into the article, though just a very small request. If you find this article helpful and it’s the sort of thing that you think you’re going to use, let me know please do hit that like button.

Please do make sure you subscribe as well. If you enjoy my content and finally, I read every single comment in every single article. So if there’s a question you want to ask me something: you’re not sure, run or a article suggestion whatever it is, simply comment it down below. I will see it and I will respond to you as well and with that being said, then guys thanks for tuning in and let’s jump straight into it.

So on screen now is April, the 3rd 2020. So, almost two weeks ago now and just kind of give you an introduction into how this strategy works, or the couple of odd sets want to show you them, for example, these two here, the top one, is a retargeting add the second one is a cold interest Ad, so it’s going out to people who have never seen my product, my brand or my facebook ad before both of them are on a 2 pound per day budget, which you can see here and the first kind of interesting piece of data.

I want to show you: is this cold interest? One has a relevant score of 10. Relevant scores are super important. If your ads aren’t producing the kind of results you want them to, then the relevant score typically is the first thing you should be looking at, because it’s like a direct signal of how relevant your product or your ad is to your audience and the higher the Better and the higher it is, the more iconic translates into cheaper CPM, cheaper clicks, etc.

So the CPM have been able to produce two pounds: eleven four pounds: 52, with an average of two pound. Ninety one. Now these are website conversion campaigns and they are purchase ad sets too. As we get into the strategy, it will become clear how I’m able to get these CPM, so cheap custom link, clicks and averages 5 pence, which, even for my kind of standards on average, is actually really cheap as well.

So I was quite surprised by that myself and in terms of the actual amount of purchases them. I believe it was only one purchase for 19 pounds 99, which left me with a 4.8 3, where I so nothing special, but not too bad as you’ll see as we go on. If we have a look at April, 4th, for example, the results were much better. I was able to get 3 purchases with a 1/2 pound ad set, which was about 35 pounds per order, 110 pounds total conversion value which, with a row s of 53.

9 1, which is obviously pretty crazy. One of the huge advantages of running these micro budget strategies is that if you have a day like this, for example, because the profit margins are so high, then it kind of pays for the next week or perhaps even two weeks of ad budgets. As long as you keep running them at 2 pounds per day, if we move on to April 5th, so the Sunday typically weekend’s are like better for me – I’m not sure what you guys get, but typically it’s like evening times during the week and then weekends.

However, due to the current climate, then everything’s pretty random, actually to be honest recently, so, on the Sunday April thief, I only got one purchase for the same product for the same amount, which gave me a rest at 10.25 or 5.21 on average, because this retargeting had At the beginning, didn’t get me any results for this particular day. If we move on to April 6th, I got absolutely nothing on this day and this is kind of like I was going to say it’s a downfall to the strategy.

But it’s not really. When you’re spending 2 pounds per day per ad set, then you’re going to have like really inconsistent results. Everybody knows that Facebook works on bigger budgets because the more data it has the more consistent it can be. So that is kind of that. One of the things to keep in mind is that if you don’t get sales for a couple of days, if we take a look at April 7th I’ve got nothing this day as well.

Then don’t worry about it because you are spending such small amounts. Then you will see these inconsistencies. One thing to point out is the relevant score, for this particular particular ad set has been pretty high and consistent. All the way through, which is obviously a really good thing, and if I just put this to lifetime, have a look at the results over the course. Since I started running these ad sets, I’ve had 23 purchases, 2 pounds 70 per purchase on average, which is crazy, crazy, cheap.

Even for me, however, during these current times, if you get the right and these kind of results are achievable, both the relevant scores for both of these ad sets are pretty high, which is absolutely a really good sign, which leaves me with a fourteen point. Three two row: s on average. I can refresh this page as well, so you can see indeed that these results are real and are achievable for you to just have to have the right product and put it in front of the right audience now.

That means that, then, how does the actual strategy itself work so to start off the objective? Being a testing strategy is to identify the best performing audiences and then scale the winning ones. When it comes to running Facebook Ads, you should be doing one of two things. Number one is testing or number two is scaling and your budget changes depending on what your objective is. So, if you’re on a low budget, for example, the best thing to do is use a really small budget to test to find which audiences are performing the best and then kind of split your budget up and spend the majority of it on scaling.

Because the more budget you put to an ad set, then the more data can go through it, the faster you can optimize the more consistent and more profitable the results can be, but I’d said, then the only thing that’s going to change is the detailed targeting section. We’re going to target one interest and we’re going to narrow this with engaged shoppers by selecting engage up is what this does is and make sure is that we target those people who are clicking the shop now button recently within the past seven days.

Basically, so it increases your chances of finding those people who buy things using Facebook Ads next up we’re going to use auto placements now. Typically, I’ve always stayed away from auto placements. To be honest, I’ve always stuck to kind of like desktop news feeds on Facebook, mobile news feeds on Instagram and Facebook, but because things have got so much more competitive over the years. So when I first started advertising four years ago now there were three million advertisers on the platform and I think it was reported this year or last year there was over eight million people advertising.

So there’s twice the amount of people advertising and there isn’t twice the amount of users. So essentially there’s more people come competing for each space. So I started testing with autoplay, so it’s about six months ago, maybe probably halfway through 2019 and the results been really good. So far because those other spaces are less competitive, essentially they’re cheaper, you get a further reach, and essentially this lowers your CPM and that’s why I’ve been able to achieve those load.

Cpm switch. You terms the conversion date window, I’m always going to go for seven days with low budgets, the longer the better with smaller budgets, and currently seven days is the longest that facebook gives us. So just make sure you click the more options and then make sure you’ve got seven days selected. So kind of summarize this strategy then, and why it works number one is to pound budgets allow for slow but cost-effective testing.

You can go three or four days without seeing a single purchase, but because there’s such small budgets, then it’s not a big outlays, not a lot of money to lose, and what this also means is well point to is that one purchase equals your facebook budget paid For the next three to ten days, obsolete depends on what your profit margins are. So, for example, if you sell our products and each order gets you 20 pound profit for that particular ad set spending 2 pounds per day.

It pays for the next 10 days worth of advertising on Facebook before you’re in a loss, so one purchase can mean a lot point number 3 by using engage shoppers. I’ve already mentioned this. Is your insurer you’re targeting people that are currently shopping, a still shopping, because by selecting that essentially includes everybody who has hit the shop now button on other people’s Facebook ads in the past seven days? And then, the last point, auto placements by selecting this, you open up those cheaper places, those less competitive places to advertise, which in turn, increases your reach for the same budget and makes your CPM cheaper.

Now, if you’re thinking those places, such as audience, networks etc are cheaper because they’re low-quality and you don’t get conversions, you may be right, which is absolutely fine at this point, because we haven’t spent a lot of money and we’re simply testing. This is we’re scaling and the next steps come in, which is so start with the best performers when you’ve ran these three headsets for at least five days.

I’m a really big believer by the way of I would much rather split my budget over the course of say a week versus one or two days so once you’ve run these for at least five days, if not a seven, I’m start with the best performance. Look through the breakdowns and then narrow and increase the budget / duplicate by ten days. So, if you do like this micro budget strategy, what you could do is you could duplicate the ad set ten time to you essentially you’re spending $ 20.

00 per day. You can see the individual results per ad set and then you can just kill the ones which aren’t profitable and continue to scale and increase the ones that are so when I say look through the break, essentially what we do if we come onto here and use These two as an example: if we select this breakdown tab here on the right, we can go by delivery and if we go by gender, it’s going to tell us where the purchases are coming from.

So essentially across these two ad sets. It seems pretty kind of similar actually three for female two for male 1 foot and categorized, but then that’s interested in facts for the cold interest. Targeting we’ve got 15 purchases for males 2 for females. So essentially that would be where you would narrow and then start to scale on the males and then, if we move to, let’s go for placement and once its loads up, then we can see where all the data has come from.

So it’s been 6 purchases. In total, for this retargeting ad and every single one, which is quite interesting, has come from the Facebook newsfeed on a mobile device. If we have looked at the cold interest tags – and we can see that one has come from Instagram stories, but the majority have come from the Facebook newsfeed on a mobile device as well. So, even though none have come from other places, what would we do now is essentially narrow.

This ad set to mobile newsfeed only mail, only let it run for a few more days and then increase their budgets and duplicate up to 10 times if we so choose to and with that been selling guys. That pretty much covers absolutely everything I want it to. In this article, hopefully you found it informative and quite interesting. If you do go out and test this make sure you come back. Let me know I’d love to hear the kind of results you guys are able to achieve.

Please do make sure you hit the like button. If you enjoyed the article, please do make sure you subscribe for 4 to 5 articles every single week and, of course, any comments or questions that you want to ask me about simply post them down below before. In the article, then, I just want to introduce you to my ecommerce training program, which is called EECOM Academy. There’s been a lot of people asking me if I have some sort of training, program or mentorship program, and they didn’t realize.

I had this so for all those interested there will be a link in the article description make sure you head across. You can see all the different kind of content and support and resources that you get all the different, testimonials, etc. So if you are interested head below into the article description, there will be a link there for the Eco macadam e. That being said, thanks very much for reading the article.

I hope you enjoyed it and see you in the next one.


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