Categories
Online Marketing

Blogging in Shopify : Basics

Today, I will be talking about blogging in Shopify, and you know specifically why blogging is important as a store owner and then the fundamentals or the the the standard practices that you can do to set up your blog, so that you know you can set yourself up For success in the future, so on to the first question, why blogging is important I’ll tell you why blocking is important is essentially, there are two audience types that you are appealing to with your content, right, your blogs, etc.

One are humans and two are robots right now for the few. If you think about that at all times, when you’re managing your content, then you’ll do fine. Looking at the first group, if you are humans now there are lots of competition. There’s lots of competition out in the internet in e-commerce, a lot of people selling the same products at you know, roughly the same price or even at the slightly different price differentiation.

So what makes you stand out? What makes you different to the person next to you? Essentially, it’s your story, your brand identity that will get you over the line of a competitor with the same price and blogging enables you to project to that audience. Your story, and you know to base basically strengthen your brand identity, provide subject matter, expertise and you know a few of authority which in turn creates trust and trust is something our buyers want from us.

So having blogs for people is a very, very good idea. Now the other portion of the audience are search engines right now, search engines like blogs and the not because they enjoy reading them, but because the content all adds into the algorithm that determines where you fit in search engine rankings for specific keywords, right and so by Creating blogs you, you effectively extend your content, because if you create a product and that product a has, you know X amount of in it of words in its description, images and so forth.

That’s the end of it. You’ve created that product. Now, how do you extend that? How do you extend your authoritative Nisour, your your keyword density without just creating longer descriptions? Well, you would create you know you could build blogs associated to that subject. You know to provide that so search engines when they look at you on the number of keyword, density and content type, and I know it’ll enhance your actual stores, weight or gravitas, so investing in content right now in the start here, investing in content is an investment In long term, traffic creation and retention, so by creating content, you gather more traffic via search engines, because you know the weight of it adds to your overall SEO and by doing that, you draw more people to your store to your site and then that content, assuming It’s of a you know, good quality will also then ensure, there’s longer term retention and ultimately, loyalty which should, in turn, lead to greater revenue down the track.

So content is king. There’s no doubt about it. So let’s go over and have a look at what a blog looks like in Shopify. So here’s my demo store now to find blogs. You would look into the online store here and you’ll see it’s aptly named blog posts, which is a bit of an anomaly to some degree right, because in some of Shopify you have blogs which are, in essence a collection of articles. That’s how it’s defined on the back end, but you know they turn them posts here now what you want to do before you do anything so I’ve got a number of you can see a number of blog post, slash articles here is: if you go to manage Blogs, this is where you will see your your actual collection of articles for, at the name of it.

Now all new stores get one called news, which is a bit again a bit generic a bit. Nothing. What you want to do is go into this managed blog. So you want to click on it right and you probably want it. The first thing you want to do is change the title now. Why would you do that? Well, let’s go back to the store here, the demo store and scroll down to one of these articles. The health benefits of pineapples and what you’re going to see in the URL is you’re going to see a store and then you’re going to see blogs and then you’re going to see this now having this is news that doesn’t really add much to your to your Seo at all right, so you can get a little gain there straight away by actually having something that’s relative to what you’re trying to to sell or project within that path.

Right, it’ll add weight to it. So having news there is that so it’s a it’s a bit too generic. I would change it to something. That’s more relative now, when you do change it besides changing the title here. What you also need to do is also click on this button. Here you go edit SEO. The page title will come default from the bolt, the blog name, but you should also update this meta description, because this is what it’s going to show in in the search engines.

If people are actually your blog comes up in that list and you’re kind of isn’t also another area where you can add a little bit of weighting into your into your content by making sure you project the right number of keywords or phrases, etc. Right and there’s plenty of articles around SEO on that, so I’ve just added her. You know the fact that it’s a definitive guide to fresh best, fresh fruit and a review of the best fruit, tropical fruit, organic fruit and seasonal fruits right so you’ve got 160 character limit.

You shouldn’t really extend it. You should just try to keep this short and poignant, but you know so that it people understand what they’re looking at to the right here is how you handle comments. Now this is VA Shopify’s native comment system. If you are using an alternative, you know like a third party, then you wouldn’t really care about how this is done. In this case, you know you need pens. I actually think it’s it’s worthwhile, having commentary enabled, because you do want people to interact with you.

If you put interact with your content, they’re more engaged and there’s no doubt about it right so having comments are disabled. Fine! That’s! If you know you won’t get any trolling or anything like that, but you’re limiting that interactional for people to ask questions which a good blog should actually ask a question. But you may want to not go for the all. Just allow anyone to comment and publish because you’ll probably end up alert of spam, so pinning moderation is a good call.

So let’s go back right. Let’s go back now we’re going to have a look at our articles within this blog. Oh there we go go back. One more now we’re going to look at that one. I was just looking at all right, so these are the key elements within your article. You’ve got your title again. You want to include something: that’s relative to the content and, overall, your store to a degree. So in this case, I put health benefits of pineapples, because you know people may be interested in that specifically when searching so it’s a direct keyword like a long keyword string and we’ve got visibility.

If it’s hidden, it’s not going to be visible to any of your readers, and what we’ve got here is some basic content. I’ve put an image in here now when you put images into your your blogs. What you want to do is you want to put generally it reasonably, how high-rez have them sized and then you want to set the image size here and there’s a good reason for this. The reason is that when you upload an image into Shopify, CDN it’ll save it off into a number of different sizes so that it can call them back as and they are required in the size that is required.

So you can put a high-res image there and then you can downsize it or choose whatever size. You want right, but it won’t overburden and the payload, in other words, what make a page slower by if you set the size incorrectly, because it’ll pull back the wrote the right one, alt text is also important again from if you’re not use it. In my case here I’m using it to display image captions, but if you think about it from the rear, the robot audience, then it’s relative, because alt text, while hidden to the human, is not hidden to the robot.

So your search engines will be crawling that and be looking at text drinks. Now, there’s whole bunch of articles on SEO for text for alt text rings. So I’m not going to go into that and but in this case I’m using it as an informative portion for the human audience as well. So I’m just kind of cancel the editing that now it’s just another quick pointer. Is that your images when you upload them should also include, but for the robot audience some descriptive text in this case? Probably you know, store name article and then you know something relative to the image itself, so that again it adds more to the robot view.

So I got a couple of images in here now. You always want to put a featured image on your articles unless that’s not fitting in with your your theme, because, ultimately humans are visual creatures and we are drawn to imagery probably more than text to a large degree, because we, you know, tell upgrade, as I say, A picture tells a story of a thousand words, as opposed to the other way now featured image.

You also want to do the same piece. You definitely want to add an image alt text text to your to your featured image and because then again, it’s good for the robotic audience which is good for search engines. Here we have author and this is the blogging, so we can change all these things now. What’s also quite key is little side piece here tags. Now I’ve got it, you can see. I’ve got a number of tags in here.

Tags are a way of categorizing your article content, so that if you display tags on your store, someone who’s interested in you know, it’s just read an article sees the tag or vitamin C click on the CC and then all other articles related to vitamin C will Be displayed in their search and likewise, if you’re, using any sort of app or product that displays related articles in that uses, tags then having this filled in makes sense that there’s no real downside to having a lot of tags, obviously just been sure they are meaningful.

To the content, I think that’s that’s really. The key at all times now SEO edit the web SEO you’re not going to really have to do too much here. It’ll take unless you don’t like what the content is. It’ll take the top end of the the article like lots of the title and the handle you can modify a little bit, but you can only modify from the article name down. So the rest of the URL remains the same right, and that is the sort of core portion to your your image or you have another.

You image your article set up, there’s a number of little formatting options here, for when you put the actual content in and if you need to see what the actual HTML looks like you can. Click on this and I’ll show you because that’s all it is really. It’s just an HTML blob of or string. If you will, that then is reconstituted and displayed as as your as your blog article. So let’s have a look. What you know if you’re appealing to the whole the human side right so we’ve talked a little bit about the robot side here.

Is that very much that article as you can see the nice little high-res featured image here, which is quite catching and we’ve got? You know it’s nicely set up: we’ve got image captions the ones I was displaying here. We have a social social network, sharing options on the images of Pinterest, so they could pin that to Pinterest. Likewise, you could do yourself. We have some sharing options here where we can share to Facebook to Twitter.

We have a product offering in which is related to the content itself, and you know we scroll down a little bit of author detail here and an opportunity to then you know jump from this article into another article of relevant content. So this is quite a well put together if I was reading it. It’s engaging and you know see outside of the text content itself, but it looks good and that’s when you’re doing things for humans.

Aesthetically should be pleasing right so that you should try to do the styling, etc, robots, don’t care about the aesthetics they care about the text and that’s the the real way to put it. So if you you focus on delivering to both audiences within within the articles you create, then you can’t go wrong and you know going back to why content is an investment and why you should make sure you do, but blog articles is, while you can pay to Do AdWords to do promotions, etc for your store that those are one-time like there’s a one-time events, creating content that is then indexed and added to and grows and cetera over time is what will bring you down to the you will get you to that point of The holy grail of organic traffic, which means non paid for traffic, which is what what all store owners should be aiming for, ultimately, is to have a loyal base of organic traffic, and that’s that’s blogging in Shopify hope you found that useful and any questions etc.

Please reach out to us either via the youtube blog or our article or support options on our website, and thank you very much for reading.


Don't have time to do the blogging thing?

Maybe Copywriting services are for you.

 

 

Categories
Online Marketing

How I Design my Shopify Website for FREE| EP 4 Starting a business with $500

So let’s go ahead and get right into this article, so if you guys are new to my blog or new to the series, I want to challenge myself and start a alias business, so that basically means I did not use my face.

I did not use my followers. I did not use my likeness to create a business and I created the business on a five hundred dollar budget. So with that being said, I had to basically create this website for, under thirty to forty dollars, using free apps from Shopify, using the templates on Shopify, using the photos that I got from the vendor. So let’s go ahead and get into choosing a theme. So when you log into your Shopify you’re, going to go click on online store when you click on online store, you’re going to then choose your theme.

Shopify already has a default theme that you can choose from. But if you go to the theme store, there’s there’s a whole bunch of themes that you can choose from. Some of them are paid and some of them are free. There are themes with a lot more features, but because this is on a $ 500 budget, lien got the brush for that. So I’m going to go ahead and search through the free themes. There are about eight free themes that you can choose from and when you’re first starting out the free themes are more than enough and they actually have a lot of cool features.

Even for me, in the past, when I had profitable drop shipping companies or EECOM companies, I still stuck to free themes because they gave me exactly what I needed and the good thing about. Choosing from any one of these eight themes is, they do have color presets. So you can go on one theme like Brooklyn or minimal, and you can see that they have multiple color presets for each theme. So if you’re, the type of person who isn’t really tech savvy or you don’t have the time or energy to go ahead and change the font in the color format, you can go ahead and choose a color theme.

That’s going to be great for you or you can browse through all the other themes that you like. Choose the template that you like and then go in in the backend and change the colors, which I will show you later in the article and what I’ve learned through my analytics in Shopify is that 80 percent, or more of my customers actually view my site from A mobile view, because I do a lot of social media marketing.

So it’s really important that when I’m looking through the demos, I’m looking at them in mobile view, so that I can see exactly what my customer is seeing. It’s also good to keep in mind that whatever photos or whatever content, you’re thinking about putting on your website, you look at it through mobile view to make sure that it size correctly. So the theme that I’m going to go with is a Brooklyn.

I really like this theme, because I really like the way that the photos are laid out so after I’ve chosen a theme. I really like to go in depth in looking at the demo, so I’m going to go to the product pages to see exactly how the products look. I really like the way the photos are laid out. I like the way the different sizes and variants are laid out. I even let the bottom. This brand is going to be more of a colorful girly brand, something that I I’m going to do basically the opposite of what I would do from my personal brand.

Just to explore my creativity and just to do something different, so I do really like the bright colors that this theme already has integrated into the site. The font is something that I could change, but I could actually change that in the backend. This is probably the most complete template where I really have to make minimal changes. After I put in my content – and as I mentioned when you are finalizing a template, you always want to look at it in mobile view as well, because 80 % or more of your customers, depending on your demographic, are probably going to be looking for a mobile View so now that I’ve chosen a theme next, I’m going to start and start adding content to the page.

If you guys are following along in the series, you know that in article 2, when I actually shop in the store, I spoke to the manufacturer and I asked them if they could send me content to use for my website and they approved it. So all of these pictures that I’m getting of the models are actually coming from the manufacturer at zero cost, and you happen to have pictures of models. We do have pictures on the models and are we allowed to use that for the store? Yes, you are.

Okay. Is it possible if we can see the boat sure, so I did not spend money on models. I did not spend money on any type of photographer a makeup artist. I here a hair, stylist or anything like that, so that is a complete free cost. So the first thing that I’m going to do is add a cover photo. This cover photo is something that I made in a quick and easy free way. I’r actually going to show you guys in depth all of the marketing Flyers, some of the stuff that I use to curate a fee.

Some of the stuff that I use to make the website, I’m going to show you all of those in article Stix. So stay tuned for that and subscribe so that you get notified when I upload that article I like to make anywhere from four to six slides so that I can alternate them on my website and the cool thing about this is each slide can have its own Text and its own link, so what you do is when you choose the photo and you add the photo in you can go down and you can actually put a text over it.

So if you want to put a clue or you want to put sex or t-shirts or things like that, you can put that and then this link tab allows whatever link that you put whether it’s a product, page, a collection, page, an information page. Whatever page you choose or a specific product that you choose it, when a customer clicks the link on this slide, it will take them directly to that page and if you are part of that percentage, that does not like the color of the theme.

But you like the format of it, you can always change the colors of the buttons Shopify’s template makes it quick and easy to just add things in the place and in the sections. So on the side here are the different sections that are in this template. So you can move the sections up say you want the slideshow to be lower or you want the content to be higher or you want a collection to be featured, or things like that.

You can also delete the sections. If you don’t have enough content to fill it or if you want more of a minimal page, the theme comes with preset sections, but you can delete them if you don’t want them when I started any type of new business or any new venture. For me, the biggest thing is staying in the mindset of obtaining that goal and being successful. So I always find it really helpful when I listen to different people who were or are on the same path or journey that I am in that endeavor.

The audio book that I’ve been listening to recently is a ready fire aim, which is all about outsourcing and getting a team so that you can actually grow and expand your brand telling you to fire yourself and make yourself free of the things that are making you A slave to the small things, basically taking your time and energy away from marketing your company or growing your brand to get more revenue in the end, and this article is in partnership with audible.

You can start listening with a 30-day audible trial, choose one audiobook and two audible originals for free by going to http://www.Redcross.Org, or you can showcase all of your pink items as one or your purple items as one or your shorts or your shirts, or whatever collection or Bundle that you want to create, but in order to create a collection, you need to go ahead and go out of the online store and you need to go into the products tab after you go to the product tabs you’re going to collect collection.

After you, click collection, you’re, going to have to name the collection and then choose a cover photo for the collection. The cover photo basically serves as when you have a lot of different collections. You can put a tab on the menu that says collections and it’ll show all the collections. So some people like to short search through websites that have 200 or 500 items and they like to search through all of the shirts or maybe they want to search through all of the winter collection or all of the new items or maybe all of the pink Things or purple things or or even some sites have collections where you can search through vacation, wear or formal, wear, or things like that, so the cover photo basically is just kind of a preview of what that collection has and a way to keep everything organized.

Yes, this is a small business. We don’t have. A lot of products is a $ 500 budget, but I like to organize my new website, just as I would organize my brand that I’ve had for two years. That is much more lucrative, the more organized that I was in the only translated to better communication with me and my staff, as well as a more organized back in on Shopify. For my customers to search through and to add products to your collections, you can either do it manually or when you’re, adding the product into the store, and you have the collection already made.

You can integrate the product when you’re putting all the product information into a specific collection. This is a way that you can display your items on your homepage in an organized way to show specific collections. The next thing that I really like to get into is the font Shopify recently or I don’t know over the years. Shopify has added so many different fonts that you can choose from, and I personally think font is a big deal because I feel like it’s a big part of branding.

You can also choose how big the font is, what color the font is, and you can change the header font from the body font to the link font and things like that, and when I edit my site, I really like to go through every single tab. Every single page and see how I can improve every page and make sure that it’s branded and because this brand is really cute and really girly and really colorful. I can just go on google and search for some images to insert on certain pages so for the checkout page or the cart page.

I thought this pink cloud look would be cute. You can also add your logo to the checkout page and I’m going to go ahead and show you guys exactly how I did the logo for free in article 6 as well, when I was first starting out and I didn’t have the resources or the money to Outsource for me, a big part of my branding was using my free resources as tools to develop my brand. The attention to detail on a start-up brand is so big, so I really like to take advantage of every little aspect of me being able to integrate my brand into a free template.

So at this point I literally go through the different changes. I might change the font again. I might change the color again. I like to make a whole bunch of changes and then kind of see how it works and go through the different pages and see how everything is related and connected. Make sure that it flows make sure that the colors are great. I feel like using certain pinks and certain purples can look really cheap, so I always kind of opt out for just using black white or gray, depending on the background.

I just go ahead and take my time and look through the website and make the necessary changes. Another thing that is super important is the menu tab. The menu tab can be a place where you add different collections, or you can add some of your legal things like shipping or exchanges, which is something that I’m going to do so in order to change the menu tab and make it more expansive. You just go ahead and click this link here and it’s going to take you to the menu, and this is where I’m going to add the shop, Nell tab and then choose the all collections link.

Then the shipping tag which shows the link to the shipping policy and then the exchange tab, which is going to have a link directly to the exchange policy. After I put all the names on the menu I go ahead and press save and then it will update on my home page. So at this point everything seems like it’s good to go. I played around with the fonts I played around with the colors. The biggest thing here, which was a homerun for me, is getting the high quality content, a photo shoots models, hair, stylists, makeup, artists or even buying a camera.

Yourself is a lot of money. So when you go to your manufacturer and you are buying things wholesale ask to use their stock photos that they have for their models nine times out of ten, they will say yes, so this made this website very cheap and very easy to use the next part Of this article I’m going to go ahead and get into the apps that I use to leverage the Baron get more brand credibility, social proof and things like that.

So now, let’s get into these a free, Shopify, apps, so app number one is product review. This is self-explanatory. Product reviews are great because it allows customers to communicate and give you feedback as well. It also lets you know if the items are running too big, too small, if the colors are true, and things like that, I personally as consumer always like to read product reviews, especially as a woman.

Sometimes things don’t fit the way that they’re supposed to sometimes the colors are often things like that and as a business owner, it allows you to see what your customers are wanting there and eating. If the products are good, you know to keep buying with a specific vendor that the sizing is off. You know to make some changes. The second app that I like to use is the shipping bar by hexam. This is really cool because it’s kind of like a piggy bank method where it says that you’re 20 dollars away from free shipping or ten dollars away for free shipping.

So in this demo you can see that I’ve added a shirt to the cart and then at the top it says your dollars away from free shipping and when you’ve exceeded or hit the 100 dollar mark, it will tell the customer that they have qualify for free Shipping and in this app, you can go ahead and change the rule of the shipping. So I’m going to I’m going to go ahead and change mine to $ 50 and I’m also going to change the overall message as well and customize the colors.

The text and the background and things like that, the next app that I like to use, which is free, is the insta feed app. This shows your Instagram feed on your website, which is really good, because this allows website viewers to see your customers, and it can also lead to getting more followers on your Instagram feeds. If I see different customers different people using the product or service, it just adds a more social proof to me, so I personally always like adding in sofy, because it allows my potential customers to see how my existing customers are using the products.

What it looks like in different lighting without being in the studio, how they’re using the product, how they’re using the service – and it also gives their feedback the next and the very last app that I like to use, is privy, which is an email marketing app. And I’m sure you’ve seen some of these features that this that this app actually has on some of the websites that you’ve shops. So if you ever tried to exit out of a site and then you get a pop-up like hey, don’t leave here’s tip percent off on your next order or if you are going to leave and you see a wheel pop up and you spin the wheel for A percentage off or things like that by putting your email in this app is probably pretty so things like this basically allow you to capture the email which then allows you to do email marketing.

Sometimes these things ask for the customers phone number and it allows you to text the customer offers as well and if their cookies are torrent, turned on and they’re logged into their email or their Facebook or their Instagram. It allows you to then at some point in time have direct facebook ads re target, the audience that have already gone on your site, and that is for a different article with all that being said.

That concludes today’s article. I hope you guys enjoyed it. I did all of this under $ 30 in one month, because my Shopify subscription is $ 29 and all of these apps are free, with the features that I am currently using and don’t forget, if you guys, are interested, if you guys get a 30-day audible child And choose one audiobook and two audible virginals for free when you go ahead and go to http://www.Hsn guru: 500 500, if you guys have any questions, go ahead and put them down in the comments below this is a 11 article series so go ahead and subscribe.

If you are liking the series so that you can be notified when the next article is posted, thank you guys so much for reading and I will see you in the next upload Bisou


 

Categories
Online Marketing

How to Find the Perfect and Most Profitable Niche for Your DropShipping Website Business 2018

Com and welcome to another amazing article in this article, we’ll see the process of choosing the right and the perfect niche for your dropshipping website business. Now, choosing the right niche for your website is very, very crucial in drop shipping business. This is really important and at the same time, it is really difficult as well. Ok, so in this article we’ll try to see how you can select a perfect niche for your website, so this is about some tips and tricks that can help you to select the right niche.

Ok, so let’s get started and before proceeding further make sure you guys subscribe to my blog and also click on that Pelican so that it don’t miss any future articles with that being said, let’s get started, so the first step is doing some initial research. Ok, so we can browse some really popular stores like Amazon, eBay and Aliexpress, and we can see what are the products that are most popular in this week or in this month.

What are the products that are selling a lot and so on? So let me give you three different websites that you can go and you can see a half of how your product, what product you can choose and some ideas about your niche. So the first and the most important one is Aliexpress. So what you can do? Don’t type in Aliexpress, calm type in best-selling taught Aliexpress calm. So once you type in that, you will be redirected to this section now, as you can see over here, we’ll see top-selling products over here, and this is the first one, the tempered glass for iPhone X and, as you can see the price over years, not even $ 1 per pack, it is not per piece, it is per pad and it has sold more than 70-thousand in the last week on just in seven days, it has sold 70 thousands, and you can see some many different products over like this Sami phone.

These bracelets and so on, and these are really selling well like you know. We have 28,000 per week and 25,000 sales per week and so on or if you have decided to go with a certain category. For example, if you have decided to go only with men, category or kids, category baby, category health and beauty category, you can select the product or you can see the product according to your category, for example, here we have health and beauty.

So, let’s click on the this category. Now, if you see or you see the products which are most selling in this category – like I don’t know this girl stuff, all these things. Okay, oh I don’t know all this work, these things at this brush. They do make up with and all this things so nail polish and so on. So you can sell these products. You can see that these perks are really selling well okay, so these are the so once you see these products, you get a better idea.

Okay, fine! So I can sell this. I can get into this niche and so on. Okay, so you can get the idea from this website. You have different categories. This is kids and baby. You have these things, you know you can see, the price is very low and they are selling really well. So this is the first website that you can go to best selling dot, Aliexpress calm, the second website there you can that you can go to amazon.

Com. Slash best sellers: okay: now I am into baby sections, so let’s just go to best seller section, alright, so here we have first, we have toys and games, and you will see these. This is the number one thing under toys and games this USB charger. I guess, and we have some different games than here – electronics, and these are the different things that are selling most in this category – camera article games, whatever category you want to again, if you want to go to baby’s category, you can select from here the baby category And here you can see these things are really selling well, for example, if you cou this is bottlebrush and it is selling at four dollars.

So you can select these things if you’re going into baby category, you can select these things like this baby banana infant training, toothbrush and so on. Now there are many different products. This will give you a very no nice idea about what you can choose. What products you want to sell and whether, if you want to sell the baby category, whether there are many different products available or not, so that will give you a very good idea.

Okay, so this was the second website. The third website is ebay.Com. Slash deals so here you will see the top selling products, the top selling deals on ebay again many different products over here you can see the featured deals. You can see the trending deals that are going. You can see the category or the tech category fashion, category home-and-garden sports category and other categories; okay, so let’s click on this fashion, category and under fashion category, because fashion category is a very big category.

So you can’t you can’t just you know, focus on one fashion. Category, that is a very big category drop shipping business is all about selecting a niche and going as narrow as possible. Okay, so under fashion you can go for reades. Okay, so you will see these different reades are really selling well. So you get a better idea about what kind of reades to sell and so on, okay, so this was the initial research.

This is going to be your first step. Okay, to do some initial research. There are many more websites and many more places to go that you can search for, but these are the top three places that you can go and see. What are the different products available? You’ll get a better idea about your niche okay. Now this was the first step initial search. Now, let’s go to the next step. Now next step we have to see is whether this product is trending or not.

Whether people are looking for this product on internet or not so the best place to see that is google.Com, slash trends or you can type in trends. Com strength start google.Com. Okay, when you do so you’ll be landed on this page now, once you have selected some product from your, for example, you have selected something from here, then you can see and search that product over here to see whether the product which you have selected is trending Or not whether people are looking for all that product on the internet or not, for example, we can search for something like let’s search for cat, just let’s first search for cat okay, now, as you can see, it is a very stable trend.

Okay, we don’t see any town, many any high. Now this is for past 12 months now we can see past five years. So, let’s see now, if you see past five years also, that trend is very, you know it’s just table, so we what you can do. We can just change this thing and we can go into more narrow niche, so we can select like your cat pajamas. Maybe let’s say select this one now, as you can see, this is a better one.

Okay, in five years you can see there is some hike. Oh okay, in this year we see some hike, so you can see the trends whether these products are training or not, and you can also see the category the country which is interested in this product. Okay, so suppose you are selling to you’re planning to you, know, sell all the care products like cat, pajamas cat cap and all those different cat, hoodie and so on.

So you can target this country here. You see the number one country searching for these kind of thing is UK, so you can target UK okay and you see some related topic so you’re like grumpy cat shirt, clothing under cat okay. Here we have Reis related queries and so on just make sure whatever you’re selecting whatever product you have selected, you see a nice stable thing or your stable trend or a upward trend.

Don’t select a product that is showing a downward trend. Okay, we don’t want to do that, okay, so the next step. The first step was initial research. First, do some research and select a product and the second step? What was this one? Whatever product? You are selected in the first step, search for the trend, search, whether that product is trending, whether the product is going upwards or it is gone, doing going downwards or it is a stable product.

Okay. Now, let’s move on to the third step now in the third step, we have to see the competition. Of course, it is almost impossible to find a popular niche with a good trend, but without competition, so before launching Yahoo dropshipping, where a website store, it is strongly recommended that you search for similar web stores on the Internet. If you find several popular websites offering the same products, especially with good prices with competitive prices, you should probably think about finding another niche and product which are generally harder to find.

Obviously, there is no point in creating another generic shoes, car parts or gardening stores. It is better to take a narrow niche and try to be creative. There are many different reasons or many different benefits. You can see also going narrow to select a narrow niche. The first is when you, when you narrow your niche, you get a better understanding about what you’re going to sell. Okay. The second thing is that it’s easier to rank higher in search engines results for research items, because if your website is only about particular thing like we have seen in the previous examples, cat necklace cat pajamas cat shirts, then it is very easy or not very easy.

But a competitor comparatively more easy for you to rank higher in you know, search results, then the third one is due to your speciality. People will be ready to come to you again and again, because you’re the one in their mind: okay, so because you’re pro your website, your stool is all surrounding all this cat thing. Whoever loves this cat thing. They will remember your website, okay, so this website was good.

It was selling all the products that I am interested in and they will remember your website for a long time. It is really helpful. The fourth thing is that it is always easier to focus on one audience and plan your marketing strategy. Okay, so you can its. It explains the point that you have a very limited audience and you can focus on them and you can plan your marketing strategy accordingly. Now the fourth step is to see whether the product that your that you have selected is in stock or not whether the product that you have selected has different varieties or not, okay, because we don’t want to end up selling only cat caps.

Ok, our website selling only cat caps. That would be not a very good idea. We want to, I know, expand that a bit okay. So we suppose we have selected this cat or maybe some different thing like sonic people like sonic, so now, sonic cap, sonic curve, short sonic, hoodies and so on. So once you have selected that product you can go to Aliexpress Kong, because that is the most famous strong shaking website, okay, and by the way, if you want to learn how to create a drop shipping website step-by-step, you can see a link in the article description Below click on that link, there is our three hours long article step-by-step.

You can create your own drop shipping website from scratch. Okay, so suppose you have selected some product category, what you can do you can come to Aliexpress and search for that, for example, let’s search for cat – and if you see over here, the cat category has around 2 million results, which is a very good thing, which Means that this thing has a lot of products: okay, we have different cat styling, your cat eyeglass, I glasses cat toy cat, bad cat, t-shirt and so on.

Cat ring cat socks. So there is a lot of variety and lot of products available for this particular niche or this particular category. So this is another step to check the stock to check the results to check the you know: different varieties and different products available. Now, once you have checked the different stocks available after that, what we can do, we have to compare the price because see whatever price.

Whatever product you are going to sell, that product is probably you know, it will be available on maybe Amazon and so on. So you have to see the price if the product which is which you know importing from Aliexpress is $ 10 and Amazon is also selling that product on $ 10. Then why will anyone come to your website to purchase this same product for the same price, so that is not going to do so? What we have to do we have to select for we have to now.

The next step is to see the price difference. Okay, so first, let’s go to Amazon and let’s search for something called cat necklace. Okay. Now, if you see oh, you are there many cat necklaces available and the price you can see: 26 dollars $ 24. Okay and these things are also having no decent ratings. So our product that you are going to search on Aliexpress has to be honest at a lower price. So let’s come over here, let’s search for cat necklace again all right! So if you see over here, we have a better necklaces over here.

Okay and the price is also so much diff. In fact, if you see this one now, this is the exact thing that we’ve searched all year. Okay, as you can see, this is the exact necklace. This is $ 26 and you’re. Getting this thing on Aliexpress for around $ 2? Okay, so this is a very good sign that okay, fine, so you can sell this product easily for 1020 dollars, okay, because it is selling for $ 26 on Amazon.

You can easily sell this for $ 15. On your website, so you’re getting a very nice marching on this product, so the next step that this step in this type you have to select, and you have to search for the pricing. The pricing of your product has to be, you know, very competitive with Amazon, because people don’t want to go to Amazon and see okay, I am getting the same product at a lower price because at the end of the day, people are seeing the price okay.

So this is also very crucial step now. The last step is to see the Keyword planner. So what you can do you can open a new tab and type in keyword. Planner, okay, go to Google type in keyword planner. You will see this. This link add word, link, advert or google.Com click on that link and, let’s start using keyword, planner all right guys. Now, as you can see, this is how it will look and obviously first it will ask you to create a website or to create an account on Adwords.

So you can do that easily within few minutes. I have already done that. So if you go to this thing here, you’ll see this go to link click on, go to and search for keyword. Planner over here you’ll see this keyword, planner click on keyword planner. Now, here you have to enter that keyword so that you can see what is the monthly search? What is the monthly number of people who are searching on Google for this product, for example, if you search for cat? Obviously this is a very huge, very common keyword, so it will have a lot.

As you can see, it is around 1 million to 10 million people are monthly searching for you know cat kind of thing, and if you go in more detail like let select cat, maybe necklace, let’s see cat Nicholas, let’s go to get results. Okay. Now, as you can see, around ten thousand people are searching for this produc product cat necklace cat jewelry cash pendant. Then you have different things over here.

Okay, so these this is the number of people you can see. The competition is quite high over here. You can see the paid over here all these things. Okay, so, basically, here you have to see the number of people that are searching for your product and that should be a decent amount of people. Okay, a decent amount of people should be looking for your product. On Google, okay now, obviously there is a better way to market your product.

People are really running good and they are getting a very better and positive results on Facebook, marketing, Facebook, strategic marketing. If I get a chance, I may create a article on how to you know, run different Facebook ad campaigns and how to target people for your drop shipping business. If I get a time in the future, I will try to create a article on that. Okay, but here you can see the what are the amount of people, monthly search, competition and the price for this one.

Okay, guys. I think this is it for this article and there could be many more tips and tricks like don’t try to sell products like glass and so on, for because your product is ultimately getting imported from China and you don’t want any. You know product like that. That will get you into problem. Okay, so product is getting imported from China to maybe India, UK and that product. If it is a glass thing glass, there very high chance that they’re very high chances that it may get broken and so on, and also try to avoid products like knife and so on, because in custom you might see some problem.

Okay, because safer knife is imported from China to some country and I’ve. That country has some rules against that. Then you could be a problem. You could be in a problem: okay, so avoid using these kind of product on on your drop shipping business website. Okay, alright guys, so this is it for this article. I hope you guys find this article helpful hope this tips and tricks helped you guys to search your perfect niche.

Okay, if you, if you find this article helpful, give a thumbs up to this article. If you have any doubt any questions, any comments, any queries, any suggestions for me leave them in the comment section below and don’t forget to click on that red, subscribe button and also click on that pelican, so that you don’t miss any future articles with. That being said, thanks a lot for reading guys see you soon.


 

Categories
Online Marketing

Facebook Ads 2020 : Configuration De Facebook Business Manager Partie 1

Pour créer votre compte donc bien sûr on ne, va pas aller en détail dans ce court cassette un cours d’introduction mais, je vais vous montrer les bases et comment: créer votre, première campagne pour générer votre coupure pub et peut-être généré votre première vente donc pour cela il Faut aller sur business point facebook.

Com, je vous mets le lien en ressources bien sûr une fois que vous êtes là vous cliquez en haut à droite sur créez un compte alors il faut savoir que vous avez aussi besoin d’avoir une page facebook, donc j’ai, créé, un compte, Facebook donc pour ce cours dont vous voyez, tout simplement vous connecter et donc là j’ai mon petit, mon petit, facebook, business manager, qui est bien mis, vous voyez j’ai déjà connectés la page en réalité sur ce compte mais, si c’est pas fait vous avez, un anglais jusqu’en Et kt et la page, c’est tout simple vous avez juste à sélectionner la page qui est lié à votre compte et ça, va se lier automatiquement avec le facebook, business manager pas de souci alors qu’est ce que vous propose facebook, business manager et bien.

Ça vous propose de créer des campagnes qui sont adaptés, à l’audience que vous souhaitez ciblées il faut savoir que facebook est un outil très puissant donc facebook à plus d’un milliard 500 millions il me semble maintenant d’utilisateurs ce qui, vous fait une audience, qui immense faut savoir Que rien qu’en france, vous avez plus de 30, millions de personnes qui utilisent facebook, chaque jour dont, plus de 30, millions de personnes qui utilisent facebook, chaque jour et bien.

Je peux vous garantir que peu importe le produit que vous voulez vendre il y aura toujours une personne pour l’acheter si vous la trouvez alors ce qui, va être en fait difficile sur facebook had est bien. C’Est de trouver la bonne personne à qui vendre la publicité, après de faire, la bonne publicité et ensuite d’affaires une bonne landing paige donc, c’est à dire un bon un bon site pour que quand la personne clique, sur le lien elle soit, l, ai envie de rester; Sur votre site derrière, donc ça, va être tout ça la difficulté de facebook, pad ça, va être surtout de se, concentrer donc, sur quelle audience ciblée et en fait ce qui est.

Magique: c’est du coup, ils facebook had facebook est très puissant donc chela mais, je les dis + 3 millions d’utilisateurs, rien, qu’en france par exemple mais en fait ce qui est. Incroyable: c’est que facebook, récolte énormément donné par rapport à ses utilisateurs jamais savoir ce que monsieur x, précisément, c’est mais, vous, savez par exemple que dans les joueurs du golfe et bien en france.

Il va y avoir par exemple 500 mille joueurs de golf et donc vous allez pouvoir cibler, ses cinq cent, mille joueurs de golf grands travaux on rentrera un peu, plus en détails bien sûr derrière mais là, c’est juste pour vous dire, qu’en gros la puissance de facebook; C’Est vraiment magique car vous allez pouvoir sélectionnés sur des critères que vous vous ne pouvez pas avoir avec d’autres outils, c’est à dire que si vous allez dans la rue eh bien vous aurez du mal à cibler que les cas là alors que vous pouvez le faire Sur facebook si vous allez sur qu’est-ce qu’on pourrait prendre d’autres comme exemple, si vous avez sur twitter et bien twitter, ne rigole pas autant de données dont vous aurez du mal à cibler autant les cadres par exemple.

Si vous allez sur edit ça, va être la même, chose si vous allez sur quora ça, va être la même chose si vous allez sur plein d’autres sortes de réseaux sociaux ou autres supports pour faire du marketing et bien ce sera en général beaucoup moins puissant que Facebook même google est moins puissant maintenant que facebook on voit un meilleur retour sur investissement pour 95 % des business en utilisant.

Facebook had quand il utilise bien et ce qui est, génial avec facebook, adse que facebook, un algorithme qui marche très bien et: c’est à dire qu’ il va réussir à adapter votre audience et donc si vous sélectionnez une audience et que vous faites des tests et bien. Facebook va aussi vous aider à aller dans le bon sens et: c’est à dire que vous allez faire des tests par vous mêmes tests à b, c’est à dire que, vous allez sélectionnés de une audience, qui est similaire et diviser cette audience en deux pour tester un Produit 1 est un produit 2 par exemple les voir quels produits marchent le mieux est ce qui est.

Génial: c’est que facebook va vous proposer des audiences, qui, sont par exemple, similaire aux profils types de la personne, qui achète, votre, vos, produits et donc; ce qui est, génial, c’est du coup, si vous, avez par exemple, dix clients, qui achètent de votre, produit est bien avec Des clients ça est un petit peu léger mais, admettons 200 clients, qui, achètent, votre, produit est bien facebook, va faire la moyenne de ces, 200 personnes et vous allez, pouvoir créer une audience, similaire qui va vous permettre de générer, beaucoup plus de vente et donc.

Qui va faire les audiences similaires vas faire là-bas la moyenne, mais va créer un profil type d’utilisateur qui qui est capable d’acheter donc votre produit et va chercher tous les gens qui ressemble à ces personnes sur facebook et vous allez, retirer, donc, un, certain pourcentage de 2 Par exemple la population de la france, est récupéré une audience, allant de dix mille personnes à 10 millions de personnes si vous le souhaitez en général on va essayer de tabler, sur de tabler sur une audience.

Entre 30000 et cent mille personnes mais, vous, verrez par la suite, que l’on peut sélectionner, tout ça est paramétré tout ça donc, c’est la magie de facebook et on va donc apprendre grâce à facebook manager comment. Créer votre première publicité et je l’espère pour vous aussi vos premières ventes, je vais maintenant vous montrer comment: paramétrer facebook, business manager, alors pour cela il faut, aller sur peu, page facebook, business manager, puis ici à gauche dans l’onglet puis vous avez, peut-être quelque chose pour voir Plus et vous allez sur paramètres on attend le chargement et vous voyez ici vous, avez les paramètres en fait de votre compte publicitaire donc si vous voulez changer le nom de votre entreprise l’adresse professionnelle le pays de l’entreprise le numéro de tva l’ agence publicitaire si vous En êtes une ou non et bien vous pouvez modifier, tout ça ensuite ce qui, peut être intéressant, c’est d’ajouter surtout des personnes pour gérer votre compte publicitaire, c’est à dire que si vous êtes plus dur, à gérer votre compte publicitaire à gérer votre business par exemple, shopi Faille et bien ça peut, être intéressant d’ajouter les personnes pour qu’elles puissent pour qu’il puisse, modifier les campagnes, etc.

Ensuite vous pouvez gérer vos pages ici ensuite, vous pouvez, gérer vos paramètres de paiement donc les paramètres de paiement, c’est quelque chose de très important car facebook, bat donc, va vous facturer pour vos publicités et donc vous devez mettre votre carte de paiement alors à savoir que Vous êtes à chaque fois facturés à la fin du mois et non pas aux gens les jours ensuite vous avez les notifications, donc est ce que, vous voulez toutes les notifications par email et facebook moi, je mets pas toutes les notifications, du conte publicitaires en général, je Désactive mais si vous voulez les activer après vous pouvez choisir ce que, vous voulez par exemple newsletter, est mise à jour produit moi j’enlève ça, c’est rare est le résumé des publicités pourquoi pas rappelle pour création de publicité non décision d, examen des pubs, non alerte de Publicités dynamiques non mises à jour concernant les tests non après, vous pouvez mettre par exemple décision des examens de publicité cela veut dire que quand vous allez publier une publicité bien facebook va l’examiner, pour vérifier qu’elle correspond bien aux critères de facebook, c’est à dire que facebook Allait critères légaux c’est-à-dire que vous pouvez pas mettre par exemple de pornographie est donc une fois que que l’examen est fait et bien vous allez recevoir, un email, pourquoi pas avec ça ensuite ici vous, avez notification, publicitaire de facebook, si votre piste est donc été approuvé doit Prouver compte solder, sommes ajoutées aux seuls du solde du compte à zéro et; c’est donc, tout ce qui concerne les paiements moi, je les laisse en général les mises à jour concernant les tests, je laisse aussi vous enregistrer les modifications et vous avez déjà paramétrées une mode Party ensuite vous avez paramètres de l’entreprise paramètres de l’entreprise, c’est ce qui va vous permettre de gérer notamment les personnes qui contrôlent votre votre compte de publicité, donc, c’est à dire que là vous avez un compte publicitaire qui en l’occurrence repas elle si test et vous allez Donc avoir différentes personnes qui sont ici donc, si vous ajoutez différentes personnes vous pouvez leur âge ou leur, donner différents rôles, dont, vous voyez de base, vous êtes administrateur de la page et cela veut, dire que, vous pouvez absolument, tout faire sur la page néanmoins, vous, pouvez, Donc donné différentes comme rédacteur de la page modérateur de la page annonceurs de la page, ou simplement anaïs de la page, chaque rôle est un petit peu différent, je vous laisse lire un petit peu en détail par exemple, rédacteur de la page, c’est juste en gros des Gens qui peuvent donc éditer les choses mais ils ne peuvent pas modifier les fondamentaux comme par exemple les paramètres ici vous avez les paras les partenaires partenaires, c’est vos relations, professionnelles, c’est quelque chose qu’on, utilise très très très très très peu, je connais personne qui utilise ça Mais voilà, c’est ici que ça se trouve si vous en avez besoin ensuite, c’est ici vous, pouvez gérer, vos pages donc, vous, pouvez, gérer, pareil, administrateurs de la page, etc.

Ici comptes publicitaires ensuite compte instagram alors, il faut savoir que rasta g par facebook, a racheté instagram donc vous pouvez ajouter votre compte instagram sur facebook pour directement faire de la pub sur instagram alors petite recommandation ne fait jamais les mêmes pub pour facebook est pour l’instant G ne serait ce que parce que le format de vidéo pas de vidéo mais sur toute photo n’est pas le même sur facebook et sur instagram sur instagram les photos, sont carrés alors que les publicités sur facebook ne sont pas car aimer rectangulaire donc rennes pour ça Il faut faire attention: ensuite vous pouvez, gérer vos projets, si vous voulez créer un projet pour mieux vous, organiser ici vous, avez les sources de données donc, c’est pas quelque chose de très utile sauf le pixel qu’on verra un petit peu, plus tard vous pouvez gérer vos Pixels ici, c’est l’objet de la prochaine, vidéo ensuite vous avez sécurité de la marque, donc la cvo, domaine liste de blocage et, c’est pas très intéressant et ici vous, retrouvé vos, paiements, vous, retrouver centre de sécurité; c’est ici que vous pouvez, ajouter par exemple l’authentification à deux Facteurs pour votre facebook, business manager chose que je recommande car si un pirate récupère votre compte facebook et bien, il peut faire la publicité gratuitement pour son entreprise donc ça serait un petit peu embêtant que ça arrive, ensuite ajouté, un autre administrateur et bien vous pouvez le Faire ensuite vous allez demande donc, c’est à dire que si quelqu’un est et sur facebook et veut rejoindre votre entreprise, c’est à dire que vous voulez l’ajouter à votre compte et vous pouvez aussi il peut aussi vous envoyer de demande et vous pouvez donc l’accepter ou non Mais vous pouvez aussi envoyer des demandes et vous réceptionnez les invitations ensuite vous avez les notifications, donc là comme vous le voyez vous avez plein d’authie fication, qui, concerne par exemple les permissions professionnels les rôles professionnels et donc si vous avez des envies de recevoir ces notifications Et bien vous mettez oui moi, ce qui, concerne par exemple, pixels, je vais mettre toutes les notifications, après catalogue et bien vous pouvez, mettre, aussi toutes les notifications, alors à savoir que ce qui, peut être intéressant, c’est de mettre par exemple si vous avez un problème avec Les perditions professionnelle et bien de maître par e-mail uniquement pour si vous traitez mieux vos emails que les notifications, directement ici pour mieux les voir car en général il faut savoir que vous aurez énormément de notification, sur le facebook, business balladur via ici par exemple la silhouette, But et, c’est à chaque fois ça s’affiche pour rien et donc.

Il va falloir faire attention à ça pour que les informations pertinentes ne se perdent pas là dedans et bien la solution, est d’envoyer les informations par email, ensuite vous, allez, informations, d’entreprise ici vous, pouvez définitivement supprimée en entreprise si vous le souhaitez vous pouvez modifier, donc, l’adresse Email le nom et les spas, les notifications etc et si vous avez de litres de configuration si vous avez un problème car effectivement, je n’ai pas dit dans dans toute cette vidéo car, je souhaite aller relativement vite pour secours introductif et aller à l’essentiel mais si vous Avez un problème vous pouvez simplement aller ici et vous avez donc des des choses qui vous permette d’aller, un peu plus vite voilà pour les paramètres de l’entreprise est ici vous pouvez retrouver vos facturation, c’est à dire que si vous avez dépensé de l’argent et bien.

Si vous avez fait donc de la pub et bien vous pouvez voir vos factures chez de mois en mois ça peut être intéressant pour regarder pour faire vos courses en fait tout simplement derrière par rapport à ce que, vous avez, dépensé par rapport à ce que vous Avez gagné sur, votre, visage, donc voila tout pour les paramètres de facebook business manager.


Looking for a company that will have your back? Check out the video below:

 

Categories
Online Marketing

Testing and Scaling Facebook Ads With $200 | Facebook Ads Strategy (Step by Step)

So today I’m going to show you how to make the most of $ 200 when using Facebook ads and if you’ve used Facebook ads before in the past. Then you probably know that it’s pretty easy just to spend like $ 100 $ 200 and not see anything in return. So it is critically important, then, even more so with smaller budgets that you make the most of every single penny that you have and the way you do.

This, then, is by going abroad really quickly just to try and bring in as much data as possible, and then you evaluate the data, see essentially which ad sets look most promising, which audiences and then focus your budget down just on those ad sets and that’s what I’m going to show you how to do then in this article, but before we get into it, as always, I am giving away a free one to one call with me on this article.

All you’ve got to do is simply like the article and leave a comment down below and the winner will be announced. Then in my next article and if you left a comment then on my previous article, make sure you stay tuned till the end of this one. Where the winner will be announced, and that means something guys thank you for tuning in. I hope you enjoy the article and let’s get straight into it. What is going on in guys so to kick the article off then I want to show you guys the strategy in effect, so you can see that I actually do put these things into practice and I will only ever recommend strategies or things to do that.

I’ve me personally have tried and tested. So this is the strategy. Now I’m just going to show you kind of like how it works, and then I’ve got a Google document which I’m going to go through just to explain why it works and kind of like the reason in a method in behind everything. So personally, then, this is just one of the strategies I use. There are just loads and loads of different ones, and if you want some other ones, there now have got a free ebook, you can download its 100 % free.

All you’ve got to do is give me your email address and the link will be low in the article description so check that out. If you want to so here it is then this is essentially the strategy and I’m just going to refresh it as well. So you can see that I’m not there’s no silly editing or anything a lot going on and essentially what you do, then is you go on really small budgets per day and you pretty much just target one interest per ad set.

So, as you can see, it’s just focusing on the UK, 18 plus they’re, all male and female as well, which we’ll get into later and then, as you can see, there’s just one different interest per ad set and, as you can see as well, we’re only on $ 2 per day or two pounds per day, I’m in the UK and the reason for this then being is because at this stage we’re not that tied up. Wouldn’t we’re not focusing pretty much on the results at the moment we just want to bring in data or not we’re not caring about how many purchases we get.

This is purely a data gathering tactic and once we’ve gathered the data, that’s when we’re going to look at the ad sets. Look at these particular column headings here, there’s a reason: I’ve chose these ones which I’ll get into later in the article we’re going to look at the ad sets that are performing the best and then we’re going to choose those two up. The budget on, and essentially focus on, the ones that look the most promising.

So these are the column headings in that you need to be comparing each ad set against and just quickly. Then in case you don’t know how to set up this little columns head in here I’ll highlight on the article, if you click on that and then click on customize columns, you’ve got all these different, essentially column, headings that you can pick and it’s going to give You the data for each one and then that way you can compare that ad sets.

Looking at the numbers that you want to look at, so just click apply, it’s going to give you the ones you’ve selected and then you can click Save as well. So you haven’t got to go back into it, each and every time and select the column headings so yeah that’s the strategy in effect, then, how essentially does it work so starting from the top, then, as you can see, we’ve got 10 different ad set. So don’t think I had 10 there because I’ve been running these campaigns.

You can see they’ve spent all of them over ten pounds, so these have been running for quite a few days now, but essentially you start with 10 $ 2.00 per day. Each ad set is only going to have one interest, and this interest obviously has to be within your niche and if you can then make sure it’s an interest that has a maximum potential audience size of 500,000 people, and this is actually really key kind of ingredient To the strategy and the reasoning behind this, then, is because we’re not spending a huge amount, then we don’t want to go after a huge audience, because if you think about it, when when companies do product research, then they won’t just go out and ask a lot Of tiny percentage of their target audience they’ll ask as many people as possible that way, they’ll get like a better average of whether people will actually buy their products or not, and it’s the same on Facebook, the more you test within an audience, then the better idea.

You’re going to get of with us, somebody actually loves your products. So if we go after a massive audience spending only $ 2 per day, then essentially we’re not going to get as good coverage or not going to test as high a percentage as if we were choosing a smaller audience. If that makes sense, hopefully I’m making myself clear any questions on this whatsoever. I’m just leave a comment down below.

I always get back to every single person, so male and female. Then we want to go for both genders unless you 100 % know which genders are going to convert so you’re going into a niche that you yourself have a lot of knowledge of then go for male and female, and then you want to stick to one country At a time as well now, there’s plenty of time to scale off into different countries and that’s going to come when we’ve got the bigger budget, but for now we’re just going to focus on one particular country.

So two days later, then so, we’ve run these all ten of these ad sets. We win them for two days. Our total spend is going to be $ 40, and this is essentially where we do. The first review of our ad sets so numbers that you want to be looking at then across all your ad says: ila cost per click, the reach that click-through rate and the cost per action, so the cost will click. Obviously, the cheaper, the click the better because and honestly, the more relevant the audience is.

The reach is important as well, because if you’re spending the same amount per ad set, but there’s a couple that again a lot more reach than obviously your your CPM is going to be a lot cheaper, which is awfully a good thing, because you get more coverage. But for the same price, click-through rate again, this shows how actually interested your audience is within your product, because, if they’re going further through the process and you’ve got a higher click-through rate, then on tallit shows that that audience is responding better and it’s more relevant than The others and in cost with action at this point you might not have any purchases, but if you do then, obviously the ones that are performing if all of them are getting purchases and all of them are profitable, then obviously keep them all.

But if they’re not, then obviously just keep the ones that have the lowest cost per action as human purchase is obviously your target action action set him back to manage your account and just to show you obviously this you can see how much I’ve spent so not At the beginning of this strategy, this is quite a few days in, hence why all of these end do have such a low cost per action, because there were others that have been killed off, that weren’t produced in any sort of result at all.

So you want to look at reach. As you can see, it varies quite a bit, so does the cost per result? You’ve also got the impressions, the CPM again, the cheaper, the better so long as it’s performing the required data, and you don’t want to just look at one of these and base all of your judgment off one. It’s kind of like think of it as like a recipe for a cake or something. This is a bit weird, but if you miss out one key ingredient, then it might spoil the whole recipe and it’s the same with your Facebook ads.

If you miss out one key number or one key piece of data, then it may skew your whole result so make sure you look at the whole picture overall and again any questions within this at all. Then I’d be more than happy to help. Ivy leave a comment down below or just reach out to me and one of my social medias. All the links are in the article description below so moving on then pick the top five and kill the rest.

Now this is kind of like not a hundred percent. Accurate because, obviously, if they’re all performing profitably and produce in sales, then you want to keep them also, unless they’ve shown a sale, then kill them off and only keep the top five and there’s a reason for this number. One we’re on a we’re on a tight budget, so we only want to focus our budget essentially on the ones that are producing the best results and then simply the whole process pretty much repeats and we keep it’s kind of like a funnel.

Like you start at the top with loads of different ad sets, you narrow it down a bit, let it run for a couple more days and then you narrow it down again and again, but we’ll get into that now. So let it run for a couple more days, then. Essentially, your top five ad says, but what we’re going to do now is we’re going to double the budget, so instead of spending two dollars per day, we’re spending four dollars per day and there’s a reason for this.

So in terms of the interests as well, then we keep all of that the same, nothing changes until the very end. All we do is change the budget, so the budget doubles and the reason for this thing is we’re going to bring in twice the amount of data, so essentially we’re going to test more of the audience and then that way when it comes to narrowing even further, We can make them even more educate decision, it’s what I mentioned earlier in the article, the more data we have to make a judgement than the better and the way you’ve got a look at this is similar to I just mentioned.

In fact, previous in the earlier Allen, article is when somebody goes out and does product research or market research. Then you wouldn’t just ask one person whether they like it or not, and then base all of your findings off that one person, because you might ask a hundred people and the very first person you ask likes it, but then the next ninety-nine don’t and without that Extra data, then you wouldn’t be able to make a proper decision on whether the market actually likes your products or not, and that’s essentially what we’re doing here.

So we went for a couple more days now, so that takes our total spend up to eighty eight dollars, which leaves us a hundred twelve dollars for scaling, and this is essentially where we’re going to narrow even further, but then increase our budgets even more significantly and Essentially, go after the most promising ad sets from the original ten put most of our budget into these ones, and essentially this is where we’re going to start making some money so in terms of picking them, which ones we want to choose for scaling again.

It comes down to the same numbers, obviously the ones that are producing the best results overall again considering all of these, then these are the ones we want to keep so by now, then, we will have spent approximately about ten dollars per ad set and, depending on What your product is, obviously, if you’re selling a really high ticket products where you can afford to pay, say 50-pound per purchase and you might not seen any sales for now, but most people reading this blog or at least most people that I talked to are selling Products kind of in the ten to thirty dollar range, so ten dollars per purchase is kind of like that ideal marker.

So the chances are. We will have seen some sales by now and if you have, then that is absolutely awesome and you definitely want to keep these ad sets, because if you can see sales spending only four dollars per day, then the more data and the more you spend on that Ad set per day, then the better chance you have of making even more sows. So even if you’ve seen one sale, then you definitely definitely definitely want to keep that ad set running so choose the top three then or keep every ad set.

That is showing a sale and essentially what we’re going to do now is double the budget again put even more data through that ad set, because obviously the more data Facebook works on data, it’s a pixel. You have to mature your pixel and the more data that goes through a particular ad set. Then the more efficient is going to become at delivering and essentially bringing in people who are more likely to make a purchase.

So, two days later, then, our total spending is 136 dollars, and this is where things start to get interesting in and where we can start making some decent money. So what we’re going to do, then, is combine the winners in one ad set and combine the budget as well. So, for instance, then it does depend on how well the ad sets have performed. So essentially, what you’re going to be left with in the example is here is you can have one ad set and the interest within that ad set we’re not going to narrow the audience is just going to be all of these interests, and it’s going to be The interests from ad set one two and three, depending on what kind of results have shown.

So if they’ve all shown a sale, then combined all three interests. But if only ad set two and three have shown a sale, then just combine the interests from two and three. If that makes sense, you’re only combining the interests from the ad sets that have produced the sales, then we couldn’t component of what we’ve got left. So we’ve got sixty four dollars a left, but we’ve got sixty four dollars left we’re going to stick that on ad set one and therefore we’re going to be spending sixty four dollars per day, and this is where it’s pretty much game-changing, where things are going to Absolutely change in terms of the return on your money.

I’ve shown it before and again and again in my articles that Facebook says that ad sets optimized on an ad set level and they need 50 conversions per week to deliver optimally and spending $ 64 per day. On one particular ad set, that’s going to be more than enough data going through that one handset to bring in 50 conversions per week and make our ad set optimized, deliver more optimally and essentially become more profitably.

So, as it says here, the ad set will optimize quicker and allow you to target bigger audiences and when your ad set becomes matured and becomes to the point where it’s delivering optimally. That is, when you can start scaling into the bigger audiences. You’ve got to think about it. If you have a brand new pixel that isn’t matured at all has zero data, then, essentially it’s got a zero idea of who your ideal customer is.

So when you go start tags in 1 million 2 million audiences, then that is such a vast amount of people that it’s just it’s going to be overwhelmed. Almost it’s not going to have a clue who to show your ad to, whereas if it’s got those 50 conversions going through it absolutely every single week, which you will have spending $ 64 per day when you move into those 1 million 2 million audiences. It’s already going to know who your ideal customer is, so it will know who to target out of those larger audiences if that makes sense.

So essentially, that is how the strategy works, hopefully of well enough to make sense enough for you guys to want to go out and try it. And if you do then please come back and let me know what kind of results you get. I always love to hear from you guys the kind of results you’re getting whether it’s on YouTube in the free Facebook group, whatever it is, make sure you just come back and let me know so.

That means something guys that is it for the article. That’s it for this strategy, if you’re still reading. Thank you very much. I hope you enjoyed the article. If you did please do leave a like. Please leave a comment that will enter you into the free giveaway as well for one to one call, and that being said, actually, let’s get into announcing the winner from the previous article. So here we are then, on the previous article, three proven Shopify products to dropship.

In 2019, 1300 views and 99 likes, which is just absolutely crazy, are probably a record actually on this blog. So thank you very much. It’s just absolutely mind-blowing really to think I really do appreciate it. So please do keep it coming so comment wise. Then. I think we’re at 87, which is just absolutely huge again, so I’m just going to take the URL of this one and we’re going to put it into our random comment, picker just to make sure that it is obviously a fair raffle for everyone.

So 46 unique comments, we’re going to click start and see who the winner is of this article then so the winner is king of our nice article bro keep up. Thank you very much make sure you reach out mate, leave a comment in this article semi, a DM whatever it is, and we’ll get that call arrange for you, and that means something guys thanks for tuning in don’t forget to comment, leave a like to be entered Into next articles draw – and that being said, then I’ll see you in the next one


Looking for a company that will have your back? Check out the video below:

 

Categories
Online Marketing

Get VERIFIED on Instagram for FREE (Less than 5 Mins)

So clearly, things are going in the right direction. People are getting verified and this is in fact working so in just a second we’re going to dive into my computer. So I could walk you through the entire process on how to work on your verification and in addition to that, if you’re new to the blog welcome be sure to hit that subscribe button for daily content. Just like this article you’re reading right here.

So without any further ado, let’s go ahead and get started and walk you guys through exactly how to get started with verifying your Instagram account for 100 % free. So, as you can see, we are now inside of my computer and I’m going to walk you through how to get this verification alright. So the process is very, very simple, believe it or not, and on this screen right here, I’m going to pop up a little screen recording on how you can actually go through it inside of your settings in about 30 seconds or less and by the way, if You’re not following me yet make sure you go ahead and follow me at Toni mast official for some more content from yours truly but simply know.

If you go to your settings and then you scroll down to request verification and after pressing that you’re going to want to fill out, that form where you go ahead and enter your name and also a little bit about what your brand and what your account is About and filling in that proper category, so they know exactly what kind of verification you are applying for, in addition to a copy of your photo ID that will match your name now.

What is going to make sure that you actually get that Instagram blue tick and actually get it verified? Now, there’s a few general qualifications out there that instagrams going to be looking for because they don’t necessarily want to give everyone a verification check mark next, our name on Instagram because out simply dilute the purpose of it now. Instagram has this feature the verified? That’s actually you and that it’s not some fake account or someone trying to impersonate you or someone trying to scam someone, especially in the business realm.

So this blue tick is very, very important and can actually add a lot of value to your business. So with that being said, we want to go ahead and give us a shot. Now it’s not a hundred percent given that you’re going to actually get verified by filling out this application, so the general qualifications, first and foremost you’re going to want to have a significant amount of followers. If you don’t have any presence on Instagram, there’s going to be very little likelihood that you’ll actually get that verification, because if they started giving you a verification, blue ticks on everyone’s usernames, it’s really going to take away from the meaning of that all right.

So ideally you’re going to want to have at least twenty five or twenty thousand followers to try and get verified now. Yes, many people do not have that up with consistent content and stuff I’m going to touch on in a future article I’ll show you how to build out that viral content strategy to actually work your way to a larger following on Instagram, okay. So beyond having that significant amount of followers on Instagram, that’s not the only thing that necessarily cuts it you’re going to want to have a strong presence on other platforms outside of Instagram.

Now this could be YouTube. This could be twitch. This could be Facebook, whatever it may be. You’re also going to want to have these linked in your description and a little bit of a blurb about what you do inside of your bio, so that linking your description is very, very valuable when it comes to reassuring Instagram that you’re someone that deserves to be Verified on their platform, okay, in addition to that, something that can also help you and be in you know your corner to help you get that verification is publication or press coverage if you’re featured and on a specific website or a magazine, anything of the sort.

Your brand, being featured inside of a publication of some sort, is going to help you go ahead and get on Instagram side to go ahead and give you that blue tick. So with that, the bigger brand presence that you have overall, the easier is going to be to get verified as simple as that, the more you have in your corner, the better chances you’re going to get verified, and these are just a few general qualifications.

Another thing Instagram is typically going to look for is existing spoof or impersonating accounts of you or your brand that are already out there on the platform. So if there are people trying to take your username with maybe a period or an underscore in there and they’re trying to come off as your brand or your personal self, then instagrams going to be looking for that as well. Something that could work to your advantage is, if you actually have a copyright or trademark for your own business.

So, if someone’s trying to impersonate your business, for example, providing that and filling out this form that I’m going to show you guys on my screen right now is reporting to Instagram and having something on file that is also working or you such as you know, proof Of a trademark or proof of a copyright or concept that someone may have taken from you, so the intellectual property Instagram is not the best.

With these response rates, it is a free platform and it is not easy to go ahead and get a hold of them or going to Instagram representative. That’s going to really dive in there and do the hard work for you to make sure you’re in the right position. But having those other qualifications that we talked before such a significant amount of followers, strong presence on other platforms and even featured in publications or press coverage is going to work to your advantage.

So that’s something that you definitely want to have and if you don’t have it already start hustling and try your best to get out there as much as possible. So with that being said, entering your complaint or filing a report to Instagram is something that can also help you in either retaining a loss. Username, that’s someone maybe hacked you someones, trying to impersonate you and also something on file that will help you move in the right direction of getting verified, because it’s clear that people are trying to impersonate you or your brand or your business.

So with that being said, go ahead and drop a comment down below. Let me know if you guys actually get verified, it’s not the easiest process or not accepting everyone right now. It’s really tough to go ahead and get accepted, but having some of these qualifications and working on these qualifications will definitely help you for sure. So if you have that brand presence inside and outside of Instagram, it’s going to help your likelihood to actually get verified.

So go ahead, fill out your application, just like the process. I showed you before I’m going to show it again right here on my screen, the screen recording on exactly how to submit your application to get verified on Instagram, and you can literally do this right now takes you less than 30 seconds. So why not give it a shot, even if it’s not the best likelihood that you’ll actually get verified, it is definitely worth a shot if you’re in that reasonable range and could actually use that blue tick on your account.

So without any further ado, I’m going to wrap up this article right here. I hope you guys enjoyed it, took away some value or learn something new, be sure to go ahead and hit the like button down below and do not forget to subscribe for more information. Just like what we went over in this very article, in addition to more paid advertisers, Facebook Ads, Instagram, organic growth as well as going viral, and also, of course, ecommerce all right guys if you’re not signed up for that 7 day.

Free crash course go down to the description, but and sign up for the EECOM success blueprint today for 100 % free before we close the doors and actually start charging people for that very program, so that any further do I’m wrapping up this article and I’ll be Seeing you guys in the next one


 

Categories
Online Marketing

Facebook Ad Optimization 2019 [View Content, Add To Cart, or Purchase?]

Content Add to Cart or purchase when it comes to your Facebook ads and specifically specifically for products that you’re selling, like Shopify products drop shipping products and so on, and so on. I’m making new articles every single day talking about Facebook, Ads Shopify. All of these processes to make you an extremely good Facebook ad buyer so make sure to hit that subscribe.

Button ASAP. So before I get into showing or like talking about view, contents Add to Cart and all that I need to get a product up on my store and don’t worry, it only takes like two minutes. Let me just try to find something here. Maybe that’s trending rings from women solar, light running shoes. Let’s do a crossbody bags for women’s, because I see it’s trending, I’m going to search by orders, and this is a topic that I get asked like every single day.

Literally. So let’s go ahead and pick this one. This one looks like it has some good images here and people just want to know hey. You know what do I start with when launching new products do I start with view contents Add to Cart or purchases. So let me just go ahead and answer that in one second, once I get this product all set up and launched I’m actually it only takes me just come minutes, but let me go ahead and import it here, import list.

What do you want to call this? Tassel over the shoulder crossbody crossbody tassel bag. I don’t know how to spell and this description. Well, I need to get to the content in this article, nineteen, ninety five and three: nine. Ninety five, okay, perfect: let’s import to the store – and I am almost there so usually the way I like to do it is it really depends on your pics alright. So let’s go ahead and launch this real quick make the article it’s so funny, because people asked me also like I think I might have already launched a article about this, but like how many projects do you test per day as many as possible? Let’s say comment: yes, if you love heart their thumbnail, let’s call it cross.

Make articles grab the link okay, so the article is being created and we’re just at the point about to be at the point where I I pick my optimization, and it is really really key that you pick the correct, often optimization and like I was saying it Really just depends on where you are in the process. If you’re like me right here, where I’m launching a brand new product, I will usually target view content or Add to Cart and what would decides? Wouldn’t I honestly kind of do it randomly like one product I’ll test? You content one product I’ll test, Add to Cart, but the reasoning behind this and you can see the articles made.

The reasoning behind this is those are easy for Facebook to get, and you can see this is where I’m doing my targeting. So I like have Tassel, I have handbags and then a chill goes and finds more that are similar to that. So, like Michael Kors is probably good runway fashion, JustFab, okay, cool and let’s go ahead and go hit next step. I’m building out my campaign right here so grab yours and then here we go.

I can pick my Add to Cart view, content or purchases. So for a new product I usually don’t do purchases, and that is because, with Facebook’s their suggestions, you know my rep everybody else’s rep they’re, all they all say hey. You want to get 50 conversions in the first three days or so so, if you think you can get 50 purchases in the first few days of a brand new product go for it, but I highly doubt that unless you’re doing huge budgets, you know I’m saying, Like I do probably three to five dollar budgets – and you saw – I picked five different interest, so it’s going to create five ad sets, so it’s going to be 15 bucks.

The one that can get 50 conversions on is view content. For sure I mean if it doesn’t get 50 conversions, I probably kill the product, but I can also probably get Add to Cart. So I’m always picking one of these like higher up the funnel conversions, because I want to feed Facebook what they want. They say they want 50 conversions, okay. Well, let’s get you 50 conversions and then later I’m going to move to purchase, so the the the very correct way to do this would be to do it.

This way, you pick view content because it’s a brand-new product right. So I’ll say like isn’t this crossbody cute and I would pick my page pick. My pixel and I’d say: hey view content because I know, for you know, 3 times 5 interest, which is 5 different ad sets it’s going to be $ 15 going to women 25 plus, I should be able to get 50 convert. Conversions 50 view contents, because that’s just them opening it up the Shopify store and browsing around the page right, so I should be able to get 50 in the first three days off 15 bucks.

Let’s see, let’s say it’s a dollar view content, that’s 45, but I probably want to keep it if it was a dollar view content. So if it was at 75 cent view content, then that would be more than 50 and then what I would do is since I got 50 view contents. I would move it to add to cart. So I just go into the same campaign. Select all of them and then say, hey, Add to Cart conversion now, once it got 50 add to carts and it’s still doing well, I mean the campaign is still running.

I might have turned it off by now by the way, if it’s not showing me good results, I gained some purchases and whatnot. You check out my other article for that, but pretty much. I do like two to three times margin then turn off, but now switches to Add to Cart right and then, if I’m doing really well, like I mean a lot of sales, eventually I’m going to go to purchases because purchases, it’s saying, hey Facebook, go find me Buyers, you know who people who buy things online go find me more of those, so I can crush it.

So do 50, you know start off with view contents or add to cards, get 50 of those and then move to purchases. That being said, some products I’ve had they do better off at the carts, and maybe that’s because the conversion is easier and Facebook can optimize and there’s not a huge fall off from Add to Cart to purchase, but some do better with purchase so later on. In your campaigns, you always want to use add to cart or purchases.

I never really like on late stage, campaigns that are doing well. They can gain sales, I’m never doing well, just based off view contents view. Contents is like a rush of traffic: hey Facebook, here’s the data, you need and, to be honest, I usually start campaigns with add to carts. Sometimes you contents, but I always move to purchases and if the purchases don’t do as well. As the Add to Cart, I just moved back to add to carts, don’t be worried about switching up your conversion.

It’s fine! I’m going to call this ad chill crossbody and you saw how I launched that really quickly. Right click launch ad: it’s going to create the campaign, the article all that good stuff. So that’s another key like people ask me: what’s the key to success with dropship, I mean it’s finding winners. How do you find winners test more products? How do you test more products? Leverage tools like add, show in order to test products quickly.

Let me know in the comments below what are you optimized for you know. What’s your strategy, are you optimizing for add 2 cards of you contents purchases? When do you change them? You can see the campaign’s just been launched. I probably hit refresh over here and see it launched inside of my ads. It’s kind of a test account here for my articles, but you can see the cross body has been launched. Let me know below what do you walk to Mai’s for where you see the best results? For me, it’s usually Add to Cart.

So that’s why I launched /, Add to Cart. You can see they’ve five ad sets been created, women, women, 25, plus all those different interests and I’ll be able to see really quickly. Is this a you know a good product or know if it is I’ll, spend some more time on it? But the key is like spend as little time as possible testing each product. You’ll find more winners. You’ll save more time, see the ad here pretty solid right, so that’s about it guys make sure to go ahead and subscribe.

If you don’t worry about Joe, there should be a article showing you more about ad show subscribe to the article to the blog I’ll, make more articles every single day and yeah hope you have an amazing day, I’ll catch you in the next article bye,


Looking for a company that will have your back? Check out the video below:

 

Categories
Online Marketing

how to get fb to re activate your payment method

But that’s okay, and this is because this is a problem that I recently in the last couple of weeks really I have been dealing with and I am now going to show you behind the scenes of what transpired with these ads.

How much I spent on advertising a couple of different things and just to give you an idea of what it takes, sometimes to really make things happen, so let’s go back to 1st of May June 26. Alright. So between these two accounts, it’s almost fifteen thousand dollars. I spent on advertising this brought back in the return just over total over almost twenty thousand dollars. Okay – and this is from the first of May, until today, 26 June, his accounts actually got flagged on Facebook before they turn off the payment method.

So I can’t pay these bills anymore to use these accounts, so I’m working with Facebook to get these bills reactivated. These are payment methods reactivated, because Facebook has a security measure to disable your payment method. So when you’re trying to pay your bills, see how it says payment method declined, my credit card was maxed. I had to pay paid my bill off, so I can go ahead and make the next payment, but it now, when I click on, add new payment method.

It does not allow me to add a payment. Such payments disable we temporarily temporarily disable the Facebook payments. Please contact us to turn it back on so they’re, going to give you a little form that you got ta fill out and we’ll go through this form. Real quick and just so you guys, can see y’all know that we’ll go on this account lifetime. You can see where it’s bent over the lifetime so on this one, seven thousand three hundred sixty eight dollars on this account on this one campaign alone brought in foreign sales at a product that was around $ 30.

So if you do the math on that, you can see what that what that is about – and this one campaign was three thousand dollars. Okay, this one campaign a little a few thousand dollars, so this is a couple of different things cumulative. This is a winning campaign that I was running. This campaign was for my music. I spent fourteen hundred and twenty dollars building that up got 1.2 million engagements on that which is pretty cool.

We’ll talk about that in another article cuz, that’s some stuff! I want to share with you guys on how to get exposure. We’re going to talk about that. Okay, I mean you guys are going to see how I’m building up my like band and my music brand, and I’m going to share that with you. In other articles. This is mainly just to show you how to get your accounts. Reactivated after they’ve been deactivated um.

One thing to note: if Facebook ever Flags your account for policy violations, though it’s going to have a notice here. If it’s for policy violations nine times out of ten they’re, not going to you turn your account back on, you have to get into that account and I’ll show you how to there’s millions of different ways. Don’t freak out, don’t get married to it. It’s not as easy as just opening a new Facebook account, especially now, since all of this issue that Facebook had with privacy data and all that kind of stuff recently came up.

So it’s going to be a little more challenging, but we’ll walk I’ll, walk you through the steps and as long as you follow these guidelines, you should be able to be successful and avoid these pitfalls. But I’m sharing this with you, because this is challenges that I’ve had. So, let’s go to that forum, and this is the former hair disable payments and ads manager and we’ll just go through it step-by-step.

If you believe your app account has been disabled by mistake, please provide us more information, so we can investigate this issue. Is this your ad account? Always yes, advertiser ad account choose the ad account that you want all right, you’re going to have one probably or two and we’ll talk about that in a little more than other articles, the the type of payment method paper Facebook does accept paypal, because PayPal is one Of that Facebook’s first founding investors, Peter Thiel, gave Mark Zuckerberg half a million dollars to start Facebook.

So that’s why they accept that’s one of the muses why they accept paypal, our credit card, if you either or you can, if we’re, if you’re using both for payments, you can check both boxes, I’m going to go with credit card, because that’s what I use are You, the owner of the financial and trade off, I always yes, who’s, the owner of the financial instrument I file very redundant but always say me, yes, owners first and last name.

It’s always going to be your first and last name. Okay, it’s always going to be yours. Owner’s email address always use the email address that is associated with the Facebook account that you’re signed into okay. Briefly, this describe why you’re, using their payment method, isn’t that retarded for the Nasdaq the third time about that question. So I just say: I’m using my own: have you tried to purchase apps on Facebook? Yes, please provide a brief explanation of your current ad campaign.

I am building up today. You might want to take notes on this, because this is what I tell them. This always works. I’m building up fans on my fan page to drive traffic to my e-commerce store period. That’s it! That’s all you need to put in that block. You can. You know vibrate on it, some more if you want, but that’s all I ever put on there and that’s usually works. Have you ever noticed? Have you noticed any irregular spend nope? Is the current location different from the billing country? No, your current location, if you’re, whatever country you’re in I’m in the United States, so it’s going to be United States billing, their payment billing method country, I’m in the United States to always make sure those two match.

If you’re using PayPal, it should be a problem. It’s a credit card same deal just make sure that they match these countries are different. Please explain why they are both the same and then they need a an ID of. Sometimes I use it usually in my passport. I upload my passport on here boom. I send that request in and that’s it that’s how you put your disable, add account request into Facebook and you give them a day or two, and usually they were they.

They they take a few hours honestly, sometimes to respond depending on what’s going on, they might respond within a few minutes and actually turn your your your payment payment manager back on. Sometimes it takes a few days. Sometimes they never respond. To always remember that you got to come back and do this. Okay, on your accounts now. The thing I want you to I want you to remember also is you’re the boss, okay you’re your own CEO.

So this is something that you have to take: control of. Every day, this has to be something on your list of priorities. What is getting in to your ads and looking at your ads every day, I’ve been running ads on Facebook since 2009. When I that’s, when I first started running ads on Facebook, I’ve been I’ve been running ads on Facebook for Shopify August September 11th will be three years since I’ve been primarily running ads for Shopify.

I’ve run ads for a host of different businesses, different ideas, different things and I hope to share some of these things that I’ve learned with you guys in this group. I know this is mainly about e-commerce, but I hope to actually be able to to explain to you how you can take this advertising information and shift it to anything that you want to do and allow you to be able to. You know have control of your income grow a successful business, take your own idea and take your idea and actually have your idea in making you money without having to go and slave working, for you know an hourly wage, so thanks for reading.

I hope this really helps if you guys know anybody that wants to learn how to do Shopify, we’re already at max for our beta testers for this group, meaning anybody else that wants to join this group they’re going to have to go through a sales page. There’s going to be an entry ticket, it’s going to be very low, mainly for a monthly subscription, really really low, because I want to do that. I want anybody to join, to really pay attention to the information and if sometimes you give people information for free and they don’t really pay any attention, so if they pay, if they pay for it, I I think they’re going to they’re going to better focus on The information – and it allows me to be able to do more for the group – you know, post, live events because I’m going to be putting this funds towards renting a hotel room.

You know help-help the members that come to meet with people in person to help them grow. Their accounts help people advertising it’s kind of like starting a fund to really help people that are in that really want to learn this and breakthrough to be able to do that. So we can all help each other grow, I’m willing to teach this stuff, and anybody. That’s really struggling that wants to learn and wants to take control, don’t be shy.

I mean I’ve invested in my education quite a bit.


Looking for a company that will have your back? Check out the video below:

 

Categories
Online Marketing

Starting a business with $500 | EP 1: Shopify, Permits, Domain, Instagram

I was going to do it on a $ 500 budget. I was really inspired to do this to help that college girl. That was me in 2015, accomplish her goals and have a little bit more guidance. I’Ve really enjoyed building different ecommerce brands and having a few successful ones of my own. So here on YouTube, I wanted to challenge myself and not only start a business, but only have a 500 learn budget and throughout all the stories that I’ve had I’ve, never done this on a $ 500 budget.

I wanted to challenge myself and hopefully inspire anybody who is wandering or wishing or thinking or doubting that they can do it too. So welcome to my series – and I hope you enjoy it – what’s up y’all and welcome back to my blog so limited it is nice dimension. So today is the day that I am finally dropping this series that I’ve been working on for so long. I’Ve had an idea about this for the longest time I’ve been working on it for the longest time and I am just ready to drop it.

I started a challenge inspired by you guys and inspired by myself to start a business with a $ 500 budget. Now, when I first started my business, I definitely didn’t have $ 100 budget, and I was also inspired because I’m starting to new businesses and those are definitely not on the 500 large budget. But this is basically going to be a boring article about the trademarks, the licensing domains. Things like that, so let’s go ahead and just get right into the article.

Okay, so starting off with one of the most important things is actually getting a seller’s permit. Now and before I get started, let me just go ahead and put a little disclaimer, because I’m not a professional. These are the things that I did. I know how to do to the best of my legal ability, so if you guys are not in California or you guys are in California – and you guys are taking my don’t, this isn’t an advice article.

This is how I did it article. So just take everything that I say with you know a little grain of salt and do your own research, but first things first for me is getting a seller’s permit so that I can actually buy merchandise to sell how you get a seller’s permit is going to See the TSA see a GOP now this is where you get a seller’s permit in California and then from there you’re going to go to permits and licenses and then from there you’re going to click register online and then under the register, tab you’re going to click New and then you’re going to click, business activity or location, and then it’s going to ask you to sign into an account or to create an account.

I already have an account, so I’m just going to basically go off of the way that I did it because I already have one and then it’s basically going to ask what you’re selling, because there’s different permits and licenses when you want to go into selling things. Like Alcohol, Tobacco, certain electronics and things like that, but I’m going to someone close up. It’S going to be pretty simple for me and then it’s also going to ask what kind of entities have whether that’s a sole prop escort a c-corp, an LLC.

When I started out, I started out as an individual. It’S also going to ask you for your social security number, your ID, your visa, your military ID or your passport, and then your base is going to fill out the rest of your information. I can’t tell you guys how to fill out the information, because I don’t know what businesses you guys are starting, but as far as clothing, it’s pretty simple, pretty easy and I got my sellers form it instantly.

Next thing: that’s super important is getting a website. I personally love love, love, love, love and probably will always love Shopify. Their back-end is amazing. Their ecomp support is amazing that apps that they have is amazing. The templates are amazing, it’s super easy to use and you can really get a back in look at the analytics of people who are buying your products where they’re coming from.

In my experience I have tried Wix, I tried with a long haul along a long time ago, like in 2013-2014. I know they personally have up there back in, but for me personally, I’m good and safely shopify and that’s what I’m rocking with now. Another good thing about Shopify is: they do have a 14-day free trial where you can basically try out the website, see if you like it, you can design it and see if it’s something that works for you.

After that, then they do go into different plans. I believe the plans start at $ 29.99 $ 79.99 and then 299 dollars it all kind of just depends on what you’re actually needing for your website. I personally started out with the $ 29.99 dollar plan, and it’s worked for me. Another thing that you’re going to need is a domain. Now, a lot of these websites, where you can host in and have your website on their platform, will allow you to have a domain for free.

But it’s going to say my Shopify dot-com or got my Wix calm and one of the things that was really important to me when I was starting. My business is the integrity and the overall look and feel of the brand, even if you’re, just starting out girl. You got to act like you got everything in line and in order, so one of the things that I chose to invest in was buying a domain, especially because I knew this was going to be a long time brand.

It’S something I invest in my time. My energy, my money into so I had no problem buying the domain now Shopify now offers you to get a domain through them, which is only $ 14 a year. But since we are on a budget – and it’s really really tight – I’m going to go check on GoDaddy GoDaddy is actually where I’ve pretty much got every single one of my domains that I’ve had throughout my off all of my job shipping companies and my econ companies.

I also like GoDaddy, because they also allow you to have an email with your domain at the end so like, for example, info at the find guru com. It just adds that professionalism to your business and the integrity of your brand, in my opinion. So if you go to GoDaddy, not only can you search to see if the domain is available, it will also give you other domains that you can possibly choose from if your domain is not available.

So the domain that I’m looking for is available and it’s only a but there’s this little thing called privacy. Now one of the crazy scary things about being a small business startup owner is that because you have a business, everything that you do in your business is public record. So you want to be very careful because if you’re, just starting out and you’re using your home address, all of that information is public records.

So if you put your address as the address, then it goes up online and anybody can basically find your address. So, even though it ends up being more than it is on Shopify, I am going to buy this privacy just to make sure that my information is protected. Now, at this point in my career and in this point in business, I do have virtual offices that you guys can get from. I pull stool or peel boxes, but just because I am starting out – and I know that a lot of other people are starting out and they might not have a virtual office or appeal box, I’m going to pay that extra fee to have my privacy protected, which Actually brings us to twenty two dollars and sixteen cents for our budget.

So that’s the first thing that we budgeted in the next thing. That’S super important is a trademark. Now, trademarks are pricey, so it’s not like we’re going to actually file for a trademark, but we want to see if the company that we are trying to start it’s already trademarked, because you wouldn’t want to be that person who spends all his time and effort branding And getting everything started, run the business open up shop and then you start booming and you start going and then you find out knock-knock-knock this.

This name is already trademarked. You guys basically need to stop doing business under this name. So before you get started, go ahead and look up that trademark to see if you can conduct business under that name, the easiest way to look up a trademark is going to uspto.Gov. Then you’re going to go ahead and click trademark, then, from there you’re going to search for the trademark through the database and the way I always do it is.

I just do like a basic word search so that anything with that name could basically come up and then from there you’re going to type in the name just to see. If anybody has it and then if they don’t have it, then you can go ahead and start using it. If they do have it, you want, may want to reconsider, choosing a different name. Another thing, too, is you can see if the trademarks are active or active, and in that case you could kind of like consult with a leader for legal professional to see what you want to do moving on in that direction, but my biggest thing for me personally In choosing these brands, I personally always wanted to check before hand, even if I couldn’t afford a trademark at that time, because I wouldn’t want to be that person like I said who starts a brand, doesn’t look up the trademark, it ends up booming and then somebody Comes knocking on my door talking about that.

That’S their company and I can’t use it now. Another good thing with trademarks is there’s different classes or trademarks. So if you opened up a company called rosewater IV and it’s under the class of clothing, if somebody chooses to open up rosewater IV under like spas or services, then in that case, because it’s under two different classes, there is a chance that your trademark would get Approved once again not something that you would have to consult with a legal professional, but I’m just giving you a little bit of game on that.

So just do that before you get started. The next thing that you want to do, which is basically going to be the bread and butter of this business, is open up an Instagram account and a Facebook account. So the number one thing that’s most important is actually Facebook and not Instagram, because Facebook actually has all the back in analytics. That’S going to make your company in the future thrive so to make a Facebook account is super easy, I’m pretty sure you guys already know how to do that, and you don’t have a Facebook account.

You need to make one, because you can’t make a page business account unless you do it through a personal account. So first make a Facebook account, then you’re going to want to click in the corner and click create and then you’re going to click page and then you’re going to choose in this case I’m choosing a business after that. It’S going to ask you to basically put the store name and also the type of business, and then it’s also going to ask you to upload a photo and also upload a cover photo.

So next you’re going to want to connect your Facebook to your Instagram. So to connect to Ivy you’re going to go to settings and then from settings you’re going to go to account and then from account you’re going to go to business account and then you’re going to connect it to Facebook. Most of the time, if you have within the apps and it kind of automatically connects, but I’m going to just put a screen recording, so the you guys can see exactly what I did.

The reason why Facebook is actually more important in this case. That Instagram is because there’s something golden called the Facebook pixel. Now the Facebook pixel basically tracks every single person that goes to your site and is able to tell you their buying behavior certain demographics things that they’re liking things that they’re clicking things that they’re adding to their car things that they’ve gone all the way to checkout And then they stop in the abandon their check out things that get the most clicks.

Things like at the most hovers. It’S basically going to tell you everything and then in this case a lot of people don’t like this. But I know all of us have been on a website and we’re trying to buy this dress or trying to buy these shoes and then the next day we’re on Instagram. And then we see an ad for that exact item. That’S basically because of the Facebook pixel. So the Facebook pixel allows you once you have the budget and you’re a little bit more knowledgeable to target Facebook ads to people who have already clicked on your items.

So this Facebook pixel is important. So, to get this Facebook pixel, you are going to go to the business manager and then from the business manager, you’re going to go to the top of the three lines and then go to pixel. Then you’re going to create a pixel, because you don’t have one. This is a new Facebook account a new business account and then from there you’re going to create a pixel, and it’s going to take you through everything step by step.

Facebook is super easy to follow because they give you pictures and and then from there you’re going to go to Shopify and the Preferences and you’re going to add your pixel in there, and I will show you that in a later article another thing that is beneficial When you’re starting a business is to get an AI in number, which is basically a replacement for your social security number, so you’re not using that for everything.

That basically concludes today’s article. Those are the basics that I needed to start my business legal professional manner. Once again, this is not advice and since basically just what I did to conduct my business and start my business up, if you guys have any questions, please consult a legal professional, I’m not a legal professional. So I’m not going to be able to answer your questions. Also something that I don’t say that I need to start saying is: please you guys, like this article and don’t forget to subscribe to my blog.

This is article 1 of the series, don’t forget to check out article 2 or stay tuned to article 2. If you’re reading this in lifetime, thank you guys so much for reading my article and I will see you in the next upload Bisou

Instagram is an excellent platform for awesome images and your business

Don't forget about your website! Check out the cost for some superb website management packages.