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Online Marketing

Online Marketing for Beginners [2019]

Yes, I want to come in and talk to you guys about three ways that you can market your business. I’r not going to tell you no bullshit like sortable old or you know, creepy new girl either. Even if you start a blog, are you crazy to new? You still need to find a way to market an advertiser, so let’s get into it.

Huh first things. First, you need to make sure that you are creating content to push whatever you’re doing right. This is number one create a blog, a website, a thing this is, you already have that set up so on Instagram, dropping tips and tricks on you to drop in tips and tricks. Your contest should be constantly pointing people back to whatever it is you’re doing. For example, when I do my challenges on my fitness, blog makes, you guys are following: go gym, fit, make sure to check our go-to because icon whatever you do.

I do things like, for example, okay, when I do my challenges, I start talking about things like do. Weight, loss, challenges, work. Okay, how will weight loss challenge can benefit your life. You know three tips to lose weight and everything. I do at that point to create content. Its circle derail go sign up for my challenge right now. Okay, so I’m create a constant right, so I make a article three ways to lose weight fast and make sure you guys are going to check out my weight loss challenge boom.

I create that on you on YouTube. I create that on Instagram I create that through a blog post. I create that through. I create that through an email, but if you guys notice, I’m creating content, that’s pushing people to go to sign up for my challenge. That’s why I told you guys here are pretty chicks in this: we don’t start selling, okay, we’ll start advertisement or start creating content until you have something to sell all right, stop stop just putting out content.

You have nothing to sell now, I’m not saying this, but I’ll start selling. That’s not what I’m saying I’m saying if you’re going to launch your business, make sure three months from now you’re going to you already have the thing that you’re going to be selling say you’re an author dang bull, you just wrote a notebook, don’t self-help book. I need you to start creating content, but you’re talking about it and you’re letting people know check out my book.

Okay, it’s coming. It’s dropping! Okay, stop! Stop, making stuff, stop cream console without having a product to push. Okay, that’s number one! You need to make sure that you’re creating content around whatever you’re selling. Okay number: two, you need to collab and I said collab like your girl. Go with your besties know, collab with people who are one, not competition, two that are going to push your item or the thing you have to sell.

For example, I do fitness my best friend does, I didn’t say much for Becky, but they’re less. Your besties does. Whatever, but I’m saying, link up with somebody that will push your stuff – that’s not competition, for example, my best friend she does relationships. I do Fitness, okay. She came on my platform before to talk about how you know getting something right in your relationship can be helpful towards your fitness.

Then she talked about her her book right boom. Then I turned around. I went on her platform and I talked about how you need to be fit and snatched soda bars and living a healthy lifestyle. So you can find a boot. Then I talked about one of my meal plans. You get it did you just get what we did? Okay, we collapse we’re not in competition she’s a relationship I’m in fitness, but I found a way to go to her platform, give her people value right in Ukraine, constant you collabing, you’re, providing value to these people.

Then she turned around provided value to my people and talked about her thing, so we had a win-win okay, so collapse. Collab with people were not your competition, but have an audience that you can tap into right. She has a lot of people over there that I wouldn’t reach, because she is in a relationship, relationship sector. I have a lot of people that she wouldn’t reach because I’m in the fitness sector, but since we collabs, we were able to cross pollinate with content and audiences and sealed okay, so collaborate find somebody to collab with okay.

Then this catapults me to the next thing by advertisements: okay, solicit influencers: it’s going to cost you some money, okay! Yes, I know on his blog that other blogs you’ll find that people are going to tell you all. You can do all these things for free. Well guess what food is business? Okay, an influencer or an ad costs money? Okay! So when you do Instagram and Facebook as they cost money? Okay, so if you’re going to be doing an ad, I suggest you get somebody that knows what they’re doing, because you can spend your Facebook ad money, real, quick, you don’t know what you’re doing and you will lose money versus gain money, okay, but you need to Make sure you are getting ads, for example, you can get you an ad as a popular on Instagram on certain days right Fridays and Mondays Mondays.

People are more motivated, just start something new or buy something new, okay and on Fridays, because that’s what people usually get paid all right, they’re willing to buy more on those days. For those reasons, okay and then with the influencer – that’s still advertising, but you want to find an influencer that matches with your brand. Okay, that is affordable. That actually will will send more people to you or, like I talked about, is if you’re beginning you brand-new.

Today, a lot of times when you’re spending money on ads or influencers, it’s not really going to be that you’re going to you’re going to sell or you’re not going to sell with it. But at that point, you’re doing it for awareness, so people can start seeing who you are if they see your ad on their timeline two three times and click this. We check this out right now, they’re aware of you right now, you’re in their ecosystem right and then, if they see you again, let me check out what else this person has and then, by that time you can potentially turn a person into somebody who just got Aware of you now, they’re they’re, a client or they’re, a buyer okay, so you want to get influenced or their lines up with your brand, that’s affordable for you, okay, and that will actually bring people to you see a lot of times.

You just get influencers because I have a lot of likes. Here’s something about marketing and it’s not a secret, no more like views. Okay, it says: do not sell products right, don’t ever think, because this person has a million followers, and I got a hundred thousand likes on on this bet that that’s going to be quite sales. That’s not all how it always happens. Okay, I’m right here with my measly less than four hundred subs on this blog right, less than four hundred and guess what I still make money off of this blog boom.

So I’m saying that the safe subs likes! No, that does not equate some money. So you want to at least if you’re going to get influenced or be aware that it’s were awareness it’s more than likely and it may not turn into money. But now you have people that are pushing you now. People are aware of you, so the three things you can do online marketing right now, pull date right now. Okay, is create content that pushes people back to your product.

Okay, stop stop stop making content without pushing people to your product. Now don’t be so easy everything you make, you don’t need to talk about a product. Okay, every single thing you make you don’t have to talk about a product, but majority of what you’re talking about majority of what your content you put up should be about you. Getting people to your product? Okay, so if you’re a life coach – and you tell the people – you know, here’s the five ways to change your life boom.

The next thing you need to talk about is either a book that can help them or a one-on-one consulting session. With them boom, if you are a baker, okay, honey and you sell cookies, okay, you giving them three ways how to make the most delicious cookies in the world. You need to be up so pushing them through your book to your course to your plan. Okay, I’m just giving me off some examples. Are you trying to push off? Okay, remember to collab with somebody cross pollinate audiences? Okay, because you can share something with their audience.

They can share something with their audience. You guys can bring you back, bring each other value. Okay, the third thing is: get you so and and get you some influencers and here’s one thing I didn’t say with influencers. Another thing that you can do that’s just okay is, if you have the opportunity to provide samples of your idols to imposters, please do something. Okay, because Sam you see the influence or a shirt five months from now, this is who is to wear shirt, shirt and now people are coming to your website because you sent the influence or something free, okay and all you’re doing is you know, thanking them and Telling them hey, I wanted to see you something you know if you can wear this next time, you make a article or if you can wear this next time, you want women to an event.

I would appreciate you because you’re sending them something right now, don’t be mad at them. Foster does not wear your stuff. Okay, because we got to be realistic. Now we’re in this age, where everybody is go, keep doing that right, not everybody, but everybody. The reason why I said not, everybody is because, if you got to this part of the article, I want you to know this start your business. It’s hard your skills into dollar bills, because a lot of us, because we’re on internet, because we’re on social media we’re under the impression that everybody’s doing this and the truth of the matter is everybody – is not investment.

Ok, everybody’s, not on Instagram everybody’s, on YouTube, everybody’s, not on Twitter. That’s the truth! Ok, everybody is not so if you’re not starting your business, because you think that everybody’s doing it you’re cycling yourself, because the truth is everybody’s not doing it think about it. In a room of about 10 people, you can sit and just be like hey. You got Instagram, there might be half of people in the in your group.

That may be like. No, I don’t have this friend right or us. People or people still be surprised when they be like. Oh, you got a new blog I’d be like. Oh me. I got like the ring, but and I’m not saying that to be braggadocious, I’m saying in a way weird lying on him. People up there’s fun alone, Awards people to actually do have the things that you think that everybody has it’s like. No everybody doesn’t people got it YouTube account, but everybody’s not out here on YouTube.

Ok, everybody you to Street okay, so I’m sitting to say you should collab on the last but not least, I’m the collab and influencers okay influencers and ads okay. So you guys, I hope this was helpful. I’ll talk to you guys later bye, you


 

Categories
Online Marketing

How I Design my Shopify Website for FREE| EP 4 Starting a business with $500

So let’s go ahead and get right into this article, so if you guys are new to my blog or new to the series, I want to challenge myself and start a alias business, so that basically means I did not use my face.

I did not use my followers. I did not use my likeness to create a business and I created the business on a five hundred dollar budget. So with that being said, I had to basically create this website for, under thirty to forty dollars, using free apps from Shopify, using the templates on Shopify, using the photos that I got from the vendor. So let’s go ahead and get into choosing a theme. So when you log into your Shopify you’re, going to go click on online store when you click on online store, you’re going to then choose your theme.

Shopify already has a default theme that you can choose from. But if you go to the theme store, there’s there’s a whole bunch of themes that you can choose from. Some of them are paid and some of them are free. There are themes with a lot more features, but because this is on a $ 500 budget, lien got the brush for that. So I’m going to go ahead and search through the free themes. There are about eight free themes that you can choose from and when you’re first starting out the free themes are more than enough and they actually have a lot of cool features.

Even for me, in the past, when I had profitable drop shipping companies or EECOM companies, I still stuck to free themes because they gave me exactly what I needed and the good thing about. Choosing from any one of these eight themes is, they do have color presets. So you can go on one theme like Brooklyn or minimal, and you can see that they have multiple color presets for each theme. So if you’re, the type of person who isn’t really tech savvy or you don’t have the time or energy to go ahead and change the font in the color format, you can go ahead and choose a color theme.

That’s going to be great for you or you can browse through all the other themes that you like. Choose the template that you like and then go in in the backend and change the colors, which I will show you later in the article and what I’ve learned through my analytics in Shopify is that 80 percent, or more of my customers actually view my site from A mobile view, because I do a lot of social media marketing.

So it’s really important that when I’m looking through the demos, I’m looking at them in mobile view, so that I can see exactly what my customer is seeing. It’s also good to keep in mind that whatever photos or whatever content, you’re thinking about putting on your website, you look at it through mobile view to make sure that it size correctly. So the theme that I’m going to go with is a Brooklyn.

I really like this theme, because I really like the way that the photos are laid out so after I’ve chosen a theme. I really like to go in depth in looking at the demo, so I’m going to go to the product pages to see exactly how the products look. I really like the way the photos are laid out. I like the way the different sizes and variants are laid out. I even let the bottom. This brand is going to be more of a colorful girly brand, something that I I’m going to do basically the opposite of what I would do from my personal brand.

Just to explore my creativity and just to do something different, so I do really like the bright colors that this theme already has integrated into the site. The font is something that I could change, but I could actually change that in the backend. This is probably the most complete template where I really have to make minimal changes. After I put in my content – and as I mentioned when you are finalizing a template, you always want to look at it in mobile view as well, because 80 % or more of your customers, depending on your demographic, are probably going to be looking for a mobile View so now that I’ve chosen a theme next, I’m going to start and start adding content to the page.

If you guys are following along in the series, you know that in article 2, when I actually shop in the store, I spoke to the manufacturer and I asked them if they could send me content to use for my website and they approved it. So all of these pictures that I’m getting of the models are actually coming from the manufacturer at zero cost, and you happen to have pictures of models. We do have pictures on the models and are we allowed to use that for the store? Yes, you are.

Okay. Is it possible if we can see the boat sure, so I did not spend money on models. I did not spend money on any type of photographer a makeup artist. I here a hair, stylist or anything like that, so that is a complete free cost. So the first thing that I’m going to do is add a cover photo. This cover photo is something that I made in a quick and easy free way. I’r actually going to show you guys in depth all of the marketing Flyers, some of the stuff that I use to curate a fee.

Some of the stuff that I use to make the website, I’m going to show you all of those in article Stix. So stay tuned for that and subscribe so that you get notified when I upload that article I like to make anywhere from four to six slides so that I can alternate them on my website and the cool thing about this is each slide can have its own Text and its own link, so what you do is when you choose the photo and you add the photo in you can go down and you can actually put a text over it.

So if you want to put a clue or you want to put sex or t-shirts or things like that, you can put that and then this link tab allows whatever link that you put whether it’s a product, page, a collection, page, an information page. Whatever page you choose or a specific product that you choose it, when a customer clicks the link on this slide, it will take them directly to that page and if you are part of that percentage, that does not like the color of the theme.

But you like the format of it, you can always change the colors of the buttons Shopify’s template makes it quick and easy to just add things in the place and in the sections. So on the side here are the different sections that are in this template. So you can move the sections up say you want the slideshow to be lower or you want the content to be higher or you want a collection to be featured, or things like that.

You can also delete the sections. If you don’t have enough content to fill it or if you want more of a minimal page, the theme comes with preset sections, but you can delete them if you don’t want them when I started any type of new business or any new venture. For me, the biggest thing is staying in the mindset of obtaining that goal and being successful. So I always find it really helpful when I listen to different people who were or are on the same path or journey that I am in that endeavor.

The audio book that I’ve been listening to recently is a ready fire aim, which is all about outsourcing and getting a team so that you can actually grow and expand your brand telling you to fire yourself and make yourself free of the things that are making you A slave to the small things, basically taking your time and energy away from marketing your company or growing your brand to get more revenue in the end, and this article is in partnership with audible.

You can start listening with a 30-day audible trial, choose one audiobook and two audible originals for free by going to http://www.Redcross.Org, or you can showcase all of your pink items as one or your purple items as one or your shorts or your shirts, or whatever collection or Bundle that you want to create, but in order to create a collection, you need to go ahead and go out of the online store and you need to go into the products tab after you go to the product tabs you’re going to collect collection.

After you, click collection, you’re, going to have to name the collection and then choose a cover photo for the collection. The cover photo basically serves as when you have a lot of different collections. You can put a tab on the menu that says collections and it’ll show all the collections. So some people like to short search through websites that have 200 or 500 items and they like to search through all of the shirts or maybe they want to search through all of the winter collection or all of the new items or maybe all of the pink Things or purple things or or even some sites have collections where you can search through vacation, wear or formal, wear, or things like that, so the cover photo basically is just kind of a preview of what that collection has and a way to keep everything organized.

Yes, this is a small business. We don’t have. A lot of products is a $ 500 budget, but I like to organize my new website, just as I would organize my brand that I’ve had for two years. That is much more lucrative, the more organized that I was in the only translated to better communication with me and my staff, as well as a more organized back in on Shopify. For my customers to search through and to add products to your collections, you can either do it manually or when you’re, adding the product into the store, and you have the collection already made.

You can integrate the product when you’re putting all the product information into a specific collection. This is a way that you can display your items on your homepage in an organized way to show specific collections. The next thing that I really like to get into is the font Shopify recently or I don’t know over the years. Shopify has added so many different fonts that you can choose from, and I personally think font is a big deal because I feel like it’s a big part of branding.

You can also choose how big the font is, what color the font is, and you can change the header font from the body font to the link font and things like that, and when I edit my site, I really like to go through every single tab. Every single page and see how I can improve every page and make sure that it’s branded and because this brand is really cute and really girly and really colorful. I can just go on google and search for some images to insert on certain pages so for the checkout page or the cart page.

I thought this pink cloud look would be cute. You can also add your logo to the checkout page and I’m going to go ahead and show you guys exactly how I did the logo for free in article 6 as well, when I was first starting out and I didn’t have the resources or the money to Outsource for me, a big part of my branding was using my free resources as tools to develop my brand. The attention to detail on a start-up brand is so big, so I really like to take advantage of every little aspect of me being able to integrate my brand into a free template.

So at this point I literally go through the different changes. I might change the font again. I might change the color again. I like to make a whole bunch of changes and then kind of see how it works and go through the different pages and see how everything is related and connected. Make sure that it flows make sure that the colors are great. I feel like using certain pinks and certain purples can look really cheap, so I always kind of opt out for just using black white or gray, depending on the background.

I just go ahead and take my time and look through the website and make the necessary changes. Another thing that is super important is the menu tab. The menu tab can be a place where you add different collections, or you can add some of your legal things like shipping or exchanges, which is something that I’m going to do so in order to change the menu tab and make it more expansive. You just go ahead and click this link here and it’s going to take you to the menu, and this is where I’m going to add the shop, Nell tab and then choose the all collections link.

Then the shipping tag which shows the link to the shipping policy and then the exchange tab, which is going to have a link directly to the exchange policy. After I put all the names on the menu I go ahead and press save and then it will update on my home page. So at this point everything seems like it’s good to go. I played around with the fonts I played around with the colors. The biggest thing here, which was a homerun for me, is getting the high quality content, a photo shoots models, hair, stylists, makeup, artists or even buying a camera.

Yourself is a lot of money. So when you go to your manufacturer and you are buying things wholesale ask to use their stock photos that they have for their models nine times out of ten, they will say yes, so this made this website very cheap and very easy to use the next part Of this article I’m going to go ahead and get into the apps that I use to leverage the Baron get more brand credibility, social proof and things like that.

So now, let’s get into these a free, Shopify, apps, so app number one is product review. This is self-explanatory. Product reviews are great because it allows customers to communicate and give you feedback as well. It also lets you know if the items are running too big, too small, if the colors are true, and things like that, I personally as consumer always like to read product reviews, especially as a woman.

Sometimes things don’t fit the way that they’re supposed to sometimes the colors are often things like that and as a business owner, it allows you to see what your customers are wanting there and eating. If the products are good, you know to keep buying with a specific vendor that the sizing is off. You know to make some changes. The second app that I like to use is the shipping bar by hexam. This is really cool because it’s kind of like a piggy bank method where it says that you’re 20 dollars away from free shipping or ten dollars away for free shipping.

So in this demo you can see that I’ve added a shirt to the cart and then at the top it says your dollars away from free shipping and when you’ve exceeded or hit the 100 dollar mark, it will tell the customer that they have qualify for free Shipping and in this app, you can go ahead and change the rule of the shipping. So I’m going to I’m going to go ahead and change mine to $ 50 and I’m also going to change the overall message as well and customize the colors.

The text and the background and things like that, the next app that I like to use, which is free, is the insta feed app. This shows your Instagram feed on your website, which is really good, because this allows website viewers to see your customers, and it can also lead to getting more followers on your Instagram feeds. If I see different customers different people using the product or service, it just adds a more social proof to me, so I personally always like adding in sofy, because it allows my potential customers to see how my existing customers are using the products.

What it looks like in different lighting without being in the studio, how they’re using the product, how they’re using the service – and it also gives their feedback the next and the very last app that I like to use, is privy, which is an email marketing app. And I’m sure you’ve seen some of these features that this that this app actually has on some of the websites that you’ve shops. So if you ever tried to exit out of a site and then you get a pop-up like hey, don’t leave here’s tip percent off on your next order or if you are going to leave and you see a wheel pop up and you spin the wheel for A percentage off or things like that by putting your email in this app is probably pretty so things like this basically allow you to capture the email which then allows you to do email marketing.

Sometimes these things ask for the customers phone number and it allows you to text the customer offers as well and if their cookies are torrent, turned on and they’re logged into their email or their Facebook or their Instagram. It allows you to then at some point in time have direct facebook ads re target, the audience that have already gone on your site, and that is for a different article with all that being said.

That concludes today’s article. I hope you guys enjoyed it. I did all of this under $ 30 in one month, because my Shopify subscription is $ 29 and all of these apps are free, with the features that I am currently using and don’t forget, if you guys, are interested, if you guys get a 30-day audible child And choose one audiobook and two audible virginals for free when you go ahead and go to http://www.Hsn guru: 500 500, if you guys have any questions, go ahead and put them down in the comments below this is a 11 article series so go ahead and subscribe.

If you are liking the series so that you can be notified when the next article is posted, thank you guys so much for reading and I will see you in the next upload Bisou