Tag: online marketing for beginners

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Online Marketing

Online Marketing for Beginners [2019]

Yes, I want to come in and talk to you guys about three ways that you can market your business. I’r not going to tell you no bullshit like sortable old or you know, creepy new girl either. Even if you start a blog, are you crazy to new? You still need to find a way to market an advertiser, so let’s get into it.

Huh first things. First, you need to make sure that you are creating content to push whatever you’re doing right. This is number one create a blog, a website, a thing this is, you already have that set up so on Instagram, dropping tips and tricks on you to drop in tips and tricks. Your contest should be constantly pointing people back to whatever it is you’re doing. For example, when I do my challenges on my fitness, blog makes, you guys are following: go gym, fit, make sure to check our go-to because icon whatever you do.

I do things like, for example, okay, when I do my challenges, I start talking about things like do. Weight, loss, challenges, work. Okay, how will weight loss challenge can benefit your life. You know three tips to lose weight and everything. I do at that point to create content. Its circle derail go sign up for my challenge right now. Okay, so I’m create a constant right, so I make a article three ways to lose weight fast and make sure you guys are going to check out my weight loss challenge boom.

I create that on you on YouTube. I create that on Instagram I create that through a blog post. I create that through. I create that through an email, but if you guys notice, I’m creating content, that’s pushing people to go to sign up for my challenge. That’s why I told you guys here are pretty chicks in this: we don’t start selling, okay, we’ll start advertisement or start creating content until you have something to sell all right, stop stop just putting out content.

You have nothing to sell now, I’m not saying this, but I’ll start selling. That’s not what I’m saying I’m saying if you’re going to launch your business, make sure three months from now you’re going to you already have the thing that you’re going to be selling say you’re an author dang bull, you just wrote a notebook, don’t self-help book. I need you to start creating content, but you’re talking about it and you’re letting people know check out my book.

Okay, it’s coming. It’s dropping! Okay, stop! Stop, making stuff, stop cream console without having a product to push. Okay, that’s number one! You need to make sure that you’re creating content around whatever you’re selling. Okay number: two, you need to collab and I said collab like your girl. Go with your besties know, collab with people who are one, not competition, two that are going to push your item or the thing you have to sell.

For example, I do fitness my best friend does, I didn’t say much for Becky, but they’re less. Your besties does. Whatever, but I’m saying, link up with somebody that will push your stuff – that’s not competition, for example, my best friend she does relationships. I do Fitness, okay. She came on my platform before to talk about how you know getting something right in your relationship can be helpful towards your fitness.

Then she talked about her her book right boom. Then I turned around. I went on her platform and I talked about how you need to be fit and snatched soda bars and living a healthy lifestyle. So you can find a boot. Then I talked about one of my meal plans. You get it did you just get what we did? Okay, we collapse we’re not in competition she’s a relationship I’m in fitness, but I found a way to go to her platform, give her people value right in Ukraine, constant you collabing, you’re, providing value to these people.

Then she turned around provided value to my people and talked about her thing, so we had a win-win okay, so collapse. Collab with people were not your competition, but have an audience that you can tap into right. She has a lot of people over there that I wouldn’t reach, because she is in a relationship, relationship sector. I have a lot of people that she wouldn’t reach because I’m in the fitness sector, but since we collabs, we were able to cross pollinate with content and audiences and sealed okay, so collaborate find somebody to collab with okay.

Then this catapults me to the next thing by advertisements: okay, solicit influencers: it’s going to cost you some money, okay! Yes, I know on his blog that other blogs you’ll find that people are going to tell you all. You can do all these things for free. Well guess what food is business? Okay, an influencer or an ad costs money? Okay! So when you do Instagram and Facebook as they cost money? Okay, so if you’re going to be doing an ad, I suggest you get somebody that knows what they’re doing, because you can spend your Facebook ad money, real, quick, you don’t know what you’re doing and you will lose money versus gain money, okay, but you need to Make sure you are getting ads, for example, you can get you an ad as a popular on Instagram on certain days right Fridays and Mondays Mondays.

People are more motivated, just start something new or buy something new, okay and on Fridays, because that’s what people usually get paid all right, they’re willing to buy more on those days. For those reasons, okay and then with the influencer – that’s still advertising, but you want to find an influencer that matches with your brand. Okay, that is affordable. That actually will will send more people to you or, like I talked about, is if you’re beginning you brand-new.

Today, a lot of times when you’re spending money on ads or influencers, it’s not really going to be that you’re going to you’re going to sell or you’re not going to sell with it. But at that point, you’re doing it for awareness, so people can start seeing who you are if they see your ad on their timeline two three times and click this. We check this out right now, they’re aware of you right now, you’re in their ecosystem right and then, if they see you again, let me check out what else this person has and then, by that time you can potentially turn a person into somebody who just got Aware of you now, they’re they’re, a client or they’re, a buyer okay, so you want to get influenced or their lines up with your brand, that’s affordable for you, okay, and that will actually bring people to you see a lot of times.

You just get influencers because I have a lot of likes. Here’s something about marketing and it’s not a secret, no more like views. Okay, it says: do not sell products right, don’t ever think, because this person has a million followers, and I got a hundred thousand likes on on this bet that that’s going to be quite sales. That’s not all how it always happens. Okay, I’m right here with my measly less than four hundred subs on this blog right, less than four hundred and guess what I still make money off of this blog boom.

So I’m saying that the safe subs likes! No, that does not equate some money. So you want to at least if you’re going to get influenced or be aware that it’s were awareness it’s more than likely and it may not turn into money. But now you have people that are pushing you now. People are aware of you, so the three things you can do online marketing right now, pull date right now. Okay, is create content that pushes people back to your product.

Okay, stop stop stop making content without pushing people to your product. Now don’t be so easy everything you make, you don’t need to talk about a product. Okay, every single thing you make you don’t have to talk about a product, but majority of what you’re talking about majority of what your content you put up should be about you. Getting people to your product? Okay, so if you’re a life coach – and you tell the people – you know, here’s the five ways to change your life boom.

The next thing you need to talk about is either a book that can help them or a one-on-one consulting session. With them boom, if you are a baker, okay, honey and you sell cookies, okay, you giving them three ways how to make the most delicious cookies in the world. You need to be up so pushing them through your book to your course to your plan. Okay, I’m just giving me off some examples. Are you trying to push off? Okay, remember to collab with somebody cross pollinate audiences? Okay, because you can share something with their audience.

They can share something with their audience. You guys can bring you back, bring each other value. Okay, the third thing is: get you so and and get you some influencers and here’s one thing I didn’t say with influencers. Another thing that you can do that’s just okay is, if you have the opportunity to provide samples of your idols to imposters, please do something. Okay, because Sam you see the influence or a shirt five months from now, this is who is to wear shirt, shirt and now people are coming to your website because you sent the influence or something free, okay and all you’re doing is you know, thanking them and Telling them hey, I wanted to see you something you know if you can wear this next time, you make a article or if you can wear this next time, you want women to an event.

I would appreciate you because you’re sending them something right now, don’t be mad at them. Foster does not wear your stuff. Okay, because we got to be realistic. Now we’re in this age, where everybody is go, keep doing that right, not everybody, but everybody. The reason why I said not, everybody is because, if you got to this part of the article, I want you to know this start your business. It’s hard your skills into dollar bills, because a lot of us, because we’re on internet, because we’re on social media we’re under the impression that everybody’s doing this and the truth of the matter is everybody – is not investment.

Ok, everybody’s, not on Instagram everybody’s, on YouTube, everybody’s, not on Twitter. That’s the truth! Ok, everybody is not so if you’re not starting your business, because you think that everybody’s doing it you’re cycling yourself, because the truth is everybody’s not doing it think about it. In a room of about 10 people, you can sit and just be like hey. You got Instagram, there might be half of people in the in your group.

That may be like. No, I don’t have this friend right or us. People or people still be surprised when they be like. Oh, you got a new blog I’d be like. Oh me. I got like the ring, but and I’m not saying that to be braggadocious, I’m saying in a way weird lying on him. People up there’s fun alone, Awards people to actually do have the things that you think that everybody has it’s like. No everybody doesn’t people got it YouTube account, but everybody’s not out here on YouTube.

Ok, everybody you to Street okay, so I’m sitting to say you should collab on the last but not least, I’m the collab and influencers okay influencers and ads okay. So you guys, I hope this was helpful. I’ll talk to you guys later bye, you

 

Categories
Online Marketing

KeyWord Research Using Google’s KeyWord Planner

Com, and if this is the first time that you’re reading one of my articles, thank you very much. I really do appreciate it. Welcome my name is Mike: I’m an entrepreneur in Japan, I’m from Ohio. Originally I own an English conversation school here. I also do online marketing because I do things such as affiliate marketing and I did with this blog much my youtube blog.

The blog is all about entrepreneurship, so it’s called my daily hustle things that I do in my life. So it’s things related to entrepreneurship. It’s things related to affiliate marketing, online marketing and recently I’ve started learning day trade in which I’m going to be adding to the journal. Also so if that’s kind of stuff that you like, but that’s the kind of stuff that you enjoy, if that’s kind of stuff that you want to learn about, then please consider hitting that subscribe button down below.

And I would appreciate that also very much. But enough of me, you know trying to promote my blog and begging for subscribers, let’s get into why you are reading this article and that’s because I’m assuming you want to learn how to do keyword, research using Google’s keyword, planner, so yeah anyway doing keep doing research Keyword, research when making your contents for your blog or for your website is very important, and you know luckily, for us there’s a fruit, there’s a free tool that we can use from Google.

It’s called the Keyword planner, and so I’m going to show you exactly how to use that in this article, I’m on my computer right now, and so let me get myself out of the way and we will get into it. Let me minimize myself so Google great, if you have it in order to do this, if you haven’t done so already, you need a Google Ads account in order to use the free Google Keyword planner. So if you just type in goog or I’m sure like if you type in let’s say, like Google ad account, Google Adwords even keyword planner well, let’s type in Google Keyword planner first, you need a Google ad account in order to do this.

Yeah there’s group of planner, Google Apps, Google Keyword planner, and so, if you don’t have a Google AdWords account yet then you need to set one up in order to use this. Google Keyword planner, and that is because it’s for Google Ads and so with Google eyes. They ask for your credit card information in order to pay for ads, and this is my school and let me I’m logged in to my school account. Let me log out of here whoa crap anyway.

You do need where’s that coming up on Monday MIT signed in get started, but anyway you do need a Google Ads account. They do ask for your credit card to put your credit card in to pay for the ad, but as soon as you get it set up, then you immediately need to pause the ad so, as you know, you’re not charged for it because there’s a review process. So if you pause the ad, you won’t be charged for anything but go ahead and set up an account and then once you have it set up, then you can come back and read the rest of this article.

But so let me I’m going to sign in first to mine. Let me sign in to my account. I don’t want to send it to my school and I want to sign in to I want to switch. I want to sign in to this one my I have two ones for my school, so I have a couple. Google Ads accounts yeah. This is the one I want to sign in to I consider how any ads running at the moment they get. Let it get once it gets loaded on here: okay, yeah stalking, about setting up an odd, but I don’t want you right now.

So bat. If you go under tools and settings, it will be here. It says, keyword, it says, planning and under planning. You will have keyword planner, and so once you get your Google ad account set up just go under tools and settings and planning and then keyword planner. How do we fry your keywords in just a few steps jot down? Okay, so once you are actually in – and this is kind of a walk through – I actually don’t want to go through this.

I don’t need to go through. It takes it to god, yes, go back, I’m stupid leave anyway, once you set the Google account and you get your tools and settings and then you go on through the keyword planner. You come to this page, where it has discover new keywords or get search, volume and forecasts, and some filters you’re down here. What we’re going to want to do is you want to want to click on, discover new keywords and for this example, I want to I’m just going to do like keyword, research, right, free keyword, tools, I’m going to do keyword, research, I’m looking for keyword tools, and I don’t know where to go, we’re going to pretend that’s when I’m the content, I’m trying to think about making.

So, first of all, I want to change this from Japan. I want to get rid of that and I don’t want it in Japanese and I don’t want to Japan. I’m in Japan like I said so. That’s why I comes up as a default. Let me take that off. I’m going to change this to English and not Japan or in the United States, and you can just type that in here. So this is like, if you’re trying to target certain countries – and I usually do for english-speaking countries – you need to go in here and change.

It to whatever country or language that you’re trying to target so I’m just going to put the United States of America and save it key words at and Sal. You can start with new word keywords that you type in here or you can start with a website. So let me just add a few key words now with the website. That’s like, if you do comput, if you know who your competitors are right, if you know what their website is, then what you can do is you can put the website in here and then it will show you key words that they use, which is good.

When you do competition research going to a website that can help you out a lot, but we are just going to go with they’re saying we don’t know a competition with this, so we’re just going to start with some keywords, and so I am going to use. I’m going to use keywords, I’m just going to type in here keywords and you need to put. I think you need to separate it by comma and keyword tools, and maybe you just need to hit enter.

This look for a free keyword tool and let’s look for keyword, research, because that’s what my article is going to be about all right, keyword, research, yeah, so just type it in and then hit enter and automatically for any new keywords that you want to bring up. Alright, so, and then, once you do that all you have to do now is hit, get results so instantly States, English and the results to come up soon.

Okay, so here that there they have come up. So if I was going to do a article about keyword research, I would you know getting free tools, use keyword, research, but coming here didn’t the plan. I don’t know what kind of article I want to make. What we’re going to want to do is look up. Look at this column here, the average monthly searches this competition – that’s competition for Google eggs. This ad impressions is top of page that stuff matters if you’re making a Google ad, but for just for making content it doesn’t matter.

We just want to look at like the average monthly searches, because we want to say what is being searched the most and that’s what we’re going to want to use in our title for making our content and keywords that we’re going to want to use we’re. Making. Our content so, for example, on this one, if you look under here keywords, let me make this bigger all right, so it looks like they all have about the same amount right keywords: right: 10k to 100k, a month keywords everywhere: a 10k to 100k Google Keyword, planner 10K.

200K keyword, planner, 10k, 100k. What’s that youtuber suggests 10k and 100k. I don’t know what uber suggests has anything to do with keyword, research and I’m pretty sure, there’s a way that you can filter, filter, stuff, that’s not related out with the older, and I knew how to do it. But with this new and I’m not quite sure, so I’m just going to ignore it for now and I’m just going to look at here’s some keyword, ideas that Google gives you kW finder at Google Keyword tool: that’s 1k, the 10k.

So if you, you can scroll down through here and look at these, but the main ones are these ones on top these 10k 100k – and you can tell what comes up Google Keyword, planner right keywords everywhere – is an application you suggest so anyway for the content. I want to make using this example. I would put keyword research using the Google using Google’s keyword planner because keyword, planner, keyword, planner accurate, and so that’s exactly how I made the article in doing this.

It’s that simple. We could try another one. Let’s go in here. Let’s try let’s say I want to I’m making content. Let’s say on, I don’t know chef and I want to make content about cooking French food right. So, let’s, let’s change this just get rid of all these cooking French food. Okay. So what would we put in this case if I think about cooking okay, so we’re talking about like cooking cuisine, French food, French meal, French recipe, cooking cuisine, French food, French meal? First recipe, click on the make French I’m going to make French food on my website.

That’s good enough now, let’s get results to see what comes up this’ll just take a sec for it to come up and then it’ll be done. I just want to show you. This is really easy to do now. Look at this French for toast 100k to a million recipes with chicken breasts 100k 2 million recipe for a cookies 100k to man, recipe for pork, tenderloin 100k for a million, ah sweet v-day, maybe 100 cakes a million.

My French isn’t that! Well, sorry, slow cooker recipes hundred k, 2 million beeps honey, k, 2 million. These all have a hundred and K a memo down to a black black stone griddle. So I could use these ideas. Ok, French, for toast recipes with chicken breast. So I could make a you know an article titled. You know how recipe for because, like with for for recipe for making whatever cookies or a French recipe for making chicken breast – or you know French recipe for making cookies or something like that French recipe for making pork tenderloin or how to make a recipe to make French recipe for making cookies the French way or something any of those keywords that I want to use, and I would throw in some of these.

You know that that’ll search for the most there, because that’s what’s people’s looking for and that’s what we want so my example made been stupid or but anyway, that’s how you do it. It’s very simple. Let me get out of here. Let me actually close it out. Make myself bigger, because that is the end of this article, truly easy. I know that was short, simple and sweet, but that’s exactly how you do it if you read the article all the way to the end, I really appreciate it.

Thank you very much. If you do subscribe, don’t forget to hit the bell down below so you’ll be notified whenever another article comes out – and you guys have a good morning afternoon evening, wherever you happen to be stay safe out there under this we’re in 2020. Now and this we are dealing with this epidemic, this pandemic, with coronavirus in 2020. So I hope you all stay safe, do what you need to do and I will catch you in my next article.