Tag: keywords

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Online Marketing

My top 3 SEO strategies

Ok, so my top 3 SEO strategies and how I implement them. These are the top three things that I do to get extra traffic through the search engines. The first one is chasing high-volume keywords, which is probably more what you think of when you think of SEO.

Is you think of getting to the top of Google for highly competitive keywords? So that’s just one of three strategies I use the second. One is long tail keywords and the third one is exact match domain. So in this article I’m going to go through these three. In detail and show you how I go about getting traffic using each method, so high volume, key words and in this example I’ll use the word website design, which is a site that keyword that my site is currently ranking on the front page of Google.

For so you can see it there in first position at the moment, so the keyword website design gets twelve-thousand exact, match searches per month, which is a lot. It’s probably not the most targeted keyword, because it’s not necessarily people looking for website design companies, but out of 12,000 people. I get a fair chunk of that traffic depending on where its ranking at the time and it fluctuates around.

But if I’m ranking first i’ll get at least i’ll, probably get more than that, but, let’s just say: 1,300 visitors a month, 15,000 visitors a year and obviously ranking for these sort of keywords is very very competitive. So what I look at here is is how do you go about ranking for a highly competitive keyword? Basically, you will ranked first in Google if Google thinks that you are the authority for that keyword, so your site has to contain that content, but there’s millions of websites that contain the word website design.

So that’s obviously not enough having the keyword in your domain probably helps a little bit having it on the page. At various places in the URLs probably helps a little bit, but but again, there’s lots and lots of website with website design on their page in their URLs and in their domain. How old your site is? It is important for a few reasons google gives. Basically, it knows that if you build a site today than your site has no authority, if your site’s been around for 15 years, then not in mind that mine has.

But if it has been around 15 years, then it knows that your authority who is linking to you is obviously a very, very important one in that in the last five or so years or more, I guess is probably been the number one thing that determines SEO Position for these high-value keywords, and who is talking about you is more of a the social media aspect of things. If you’re writing lots of content and lots of people are talking about you and sharing your content, this is the kind of thing that Google likes and is going to like more and more in the future.

So, in terms of exactly what I do, first of all, my site is a fairly old site. It’s got Authority already and because I build websites. Obviously, every website I build has a link back to my site, as do most other web design companies, but I’ve built a lot of websites, and I bought this side of someone before me had also built a lot of websites. So there’s a lot of existing links through to the site.

It’s a relatively old domain. The key word is ended up in the domain, whether that helps possibly helps a little bit. If it was an exact match domain, it would definitely help, but the key word being in there certainly doesn’t hurt. Obviously, the on-page is fairly well optimized for website design, but it’s also optimized for other terms, and it’s on page stuff is not something I focus on massively for these really high volume.

Key words: the unpaid stuff is not a massive consideration. You kind of just do it once to make sure it’s optimized correctly and the rest of it has to do with off page factors. Building backlinks is is basically what it’s about at the moment is having more backlinks having higher authority backlinks having links from sites in the similar industry that are of a high authority, and we do that with ongoing SEO on the site, and that’s not really something.

I can talk about in this article. I will talk about that in future articles, but it will take me forever so I’ll leave it there for now. Creating great content is really important and I’ve got a blob in there, where I add lots and lots of stuff too, and this stuff’s important, because people share it and I put something on Twitter and people will share it. People talk about it, i’ll download it they’ll, send it to people and google sees this sort of stuff and decides that this site is a bit of an authority for that keyword.

So the second strategy I use is long tail keywords and long tail keywords are ones that get a lot less monthly searches that could possibly be more targeted than something like website design, if, obviously, if, if you’re only getting traffic for one long tail keyword you’re wasting Your time, but the thing is with long tail keywords – is that they’re pretty easy to rank for so you can pension potentially get traffic for hundreds of them, and if your aim is to get 1500 visitors a month and you can get free visits, you know for Every long tail keyword, if you can rank for 500 of them, then you’re achieving the same thing.

So it’s it’s much easier to convince google that you, you are the authority and a really specific niche. Then, if you choose a really broad keyword like website design, so if you look at this chart here, my sites getting traffic for 698 different keywords and hopefully I’ll be able to increase that with my strategy going forward to a lot more than that. But as you can see, if you’re getting traffic for 700 keywords, you can get a few thousand visitors a month just for getting a couple of visits per keyword, so these are some examples that I get traffic for fix.

Some of these are deliberate, some of them. I just ran them. I did a blog post on fixed versus variable with website designer got shared by a few people, and it I ranks on the front page for that. So I get a bit of traffic for that, probably not the most targeted thing. I don’t know how many of my customers are searching for that, but I like to get traffic from people interested in website design anyway, because they’re they’re, just as likely to share my content, which is good for Google as well and there’s some of the other longtail Keywords there that I get traffic for so how to rank for long tail keywords: it’s good to have some site authority to start with, because if you’ve got a main site, that’s got a bit of authority.

It’s not that hard to rank the subpages. If you got a brand new site with no authority, it’s going to be harder for you to rank even for a long term keyword. So with any sort of SEO the longer you’ve been around and the more authority you have the better. So you’ve got to know what the long tail keywords are. If you hear lots of people saying right, lots of content and that’ll be great for google, it’s kind of true with his long tail stuff to some extent, but wouldn’t it make more sense to actually write content that mention these long tail keywords rather than just randomly Writing lots, lots of content about stuff and hopefully you’re picking some of those up both strategies work so randomly writing lots of stuff you’ll find you get traffic for weird terms that you didn’t expect to get traffic for like that fixed versus variable width design, but strategically Choosing longtail keywords and writing posts and pages on those is another strategy that works really well, because you can see how much traffic those keywords are getting before you do it.

So you know whether it’s worth while you’re writing a post. You’ve got experiment because you don’t necessarily know someone may be dominating a particular keyword, even though it doesn’t get much traffic and it might not even be worth your while. You know shooting for those keywords. It’s sort of hard to know, sometimes, which ones you’ll be able to rank from which ones you want so you’ve got. Experiment mention these keywords in your blog posts and obviously share your blog posts, and sometimes if it’s, if it is a keyword, that’s getting a few searches and you’re kind of on the second page after writing a post.

Then then, it’s useful to do a little bit of link building to get you on the front page and then and then move on. So this basically outlines what we do. My site has authority to start with. So if I write a blog post on something, that’s not a highly competitive word, then Google will visit my site. You know, probably on the same day, it’ll Elend X, that blog post and it may put it on the front page of Google straight away depending on what it is.

I use the Google team keyword tool and I look for key words that aren’t hugely competitive keywords, but ones that are worthwhile writing post for so, if they’re getting sort of a hundred searches a month and – and you might get ten percent of that traffic – 10 searches. A month it doesn’t take that long to write an article, so I figure that’s probably worth it. If it’s getting five searches a month, then it’s probably not worth it.

If it’s getting a thousand searches a month, then you probably won’t rank for it unless you’re doing proper, ongoing link building. So that’s that’s a bit of a benchmark. I use for my own site. I experiment as well to see what works and you know I’ll, have groups of keywords, so i’ll write, ten different pages on wordpress and see how those go and something broaden an international like wordpress.

You typically won’t rank very well for, but if you choose something more specific you might rank well for that, so you focus more on those keywords and that’s what I do depending on what the keyword is. I might write a whole bunch of pages on my site. If it’s not sort of really great content that I want to share with my blog readers, I’m not going to write a blog post on it and fill my blog up with junk I’ll write.

A number of different pages on my site. And if one of the pages starts ranking well, then I will put a little bit more effort into the quality of the content. If I think there’s fair few searches for a term or if I think, there’s an opportunity to write great content about the keyword. Then I’ll write a blog post about it and obviously, if it’s a blog post off share it and I’ll hope that other people share it as well and if I’m close to the front page I’ll, do link building for that term to get it onto the front.

Page, typically, once it’s on the front page, it’s easy enough to stay there. So the third strategy I use his exact match, domains now. Here’s here’s an example: one of my domains when searching for web development brisbane this domain is coming up, for I don’t do much. I don’t really do any SEO at all on this domain. I probably did a little bit at first. I create a bit of content. It’s a blog. I’ve got in there and use it to blog about things that happened during a week and aren’t really massive things that I would put on my main blog.

But I don’t do a lot of SEO work on there, but, as you can see, it’s ranking for a keyword that gets a fair few searches against somewhat Brisbane biggest web development companies and that’s mainly because of the domain. So Google still places of fairly high importance on exact match domains. I’ve heard Matt Cutts say that that importance will be well back and I can understand why that would happen, but I don’t think it will be gotten rid of completely because an exact match domain is a finite resource.

You can only get one exact match: domain. / keyword, so I think it will always be important and I think an exact match domain you know.Com or calm that I you for an exact keyword match for a keyword is always going to be easier to rank and at the moment it’s significantly easier to rank. So I guess what you’ve got to do is find keywords that get a decent amount of search volume, search for domains that match those keywords and then set up a wordpress blog on the domain and then and then build links to that site if necessary.

So this is exactly how I do it. I use the google keyword tool to find domains. That’s yes, so, firstly, to find keywords to look for domains, i’ll, look at something like domains, central.Com that a you or net fleet and put in those keywords to see what domains are available. Typically, in my industry, none of these domains are available anymore on the brand new domain market, but you might find that they become available on the aftermarket and net fleet for Australian domains and godaddy options or drop day.

4.Com domains are too useful places and you can easily get exact match domains like I picked up a exact match domain in my niche last week for forty dollars or something and it’s one that gets quite a few searches and then I’ll set up a wordpress blog Depending on what the domain is, I might just set up a blog. That’s just got full of content. That’s got lots of downloads and stuff from ebooks that I’ve written to sort of get people to get their read an e-book, and if they like what I do, then you know maybe they’ll call or if it’s, if it’s other, potentially like a company type website.

I might set up a separate sort of business website for that, like a different brand. So, for me, setting up a webs is really easy, and I’ve got an e-book that I’ll link to in on my site where you can go through and set up a wordpress blog it. It would take probably a couple of hours realistically to set up a nice-looking, useful site that you can update. We would typically write one article a month for the blog and we build links using just a basic entry-level sort of SEO practice to that blog.

For a couple of months, until its ranking well in Google and then typically, I just leave it and then see it and then just monitor it occasionally to see how its ranking right. That’s it they’re my three strategies, I’m going to be talking about SEO a lot more on my blog, our website, designer com that I you over the next few months because we’re working on our SEO program that, where they’re rolling out, probably in three or four weeks To our clients and so check that out or have a look at us on Facebook and Twitter and I’ll see you in the next article.

Thank you. You

 

Categories
Online Marketing

How to: New Google Analytics Widgets & Dashboard

Everything around just took a quick tour of it myself, and I wanted to show you guys. Some of the features when you first log into a sight, you’ll notice that you’ve got some default widgets here. This is what they shou yuan sort of like your home screen.

They call it the dashboard, and you see this is a site that it’s not really in use right now, but it still get some random traffic. It’s got a couple of visits, it shows you, you know how often people bounce off of the site. It shows you where the people are coming from and then just like normal you can, you know, change the dates you can say compare this to last month or well, last period of time that we want to look at.

So that’s that’s all they’re still you’ll notice that all of these widgets now have a little gear next to them, so you can actually change whatever the widget is. So if I, for example, I didn’t want visits, but I only wanted to have new visits there. Then I could change this widget and it would just change so what they’ve done is they’ve broken up these different metrics in two different categories.

So you see you’ve got the things called metrics which are sort of one-dimensional here and show you a number. That’s all they’re really going to do. You’ve got a pie chart you can compare things. That’s like, for example, this country code over here you’ve got a timeline which you may be used to seeing the you know visits per day and then you’ve got a table where you can actually see some metric and different values of that metric displayed next to some Dimension in this case, the dimensions are like one example is page title, so what I’ll do is right now just go ahead and create a new widget, and let’s, let’s make this a table and dimension that I really like to know is the page title, because sometimes I’r working on blogs that don’t have human friendly, URLs or legacy systems, where i’m not able to stick that in there.

So i’ve got page title, and so that actually show me is you know whatever you see in the search search engine result page for example, and then I like to say, let’s say how many visits to that page get and then the second metric. Sometimes I like to see how many people exited from that page or sometimes I like to see how many of those were new visitors you’ve got a lot of different options here. But let’s just go ahead and for this one pic exit and then it called it visits, because that was the first metric I picked, but really what I want to call this is pages or page titles or something like that and then, if you actually have gone Through this interface you’ll see, you can add a URL that will take you deeper within Google Analytics right here from the dashboard.

So really, this is for people kind of know what they’re doing, but I have played with this little bit. It works really well. So then you save that and then let’s say that I just want to take this may be down here. It’s all very drag-and-drop. I don’t really care about this being right up front. So now I’ve got there’s my pages and then the other one that I always really like to know is like how are people coming to the site, so I’m going to do another table and this time for the dimension, I’m going to look the keywords and just As you type it will autocomplete, then again, I want to say how many of them are visits and then in this one I want to see how many people search for that and then exited right away.

So i’m going to call this widget keywords and again I could put the link there if I wanted to just as an example Ryan price Mediacom. Just because we know that we can’t – and there you see it will show up – is like a little on a piece of paper and it will take you to whatever site it. Was you clicked? I think the normal ideas that you’re going to have a URL somewhere inside of Google Analytics. So in this case the keywords it says not set, meaning that this is probably direct traffic or a link of some sort.

So they didn’t come from a search engine result. Page when they found this website, so that’s a little bit about setting it up. You can also create new dashboards so right now they all all of your site’s come default with one dashboard. One thing that I didn’t really like is that, at least as of yet there’s no way that I’ve seen to copy the widgets or the dashboards from one site to another and also from one user account to another.

If you have, for example, you and then your business partner, both need to look at this analytics for the site, you both have to set up the dashboards individually and you have to duplicate all of your work. So this can be a little bit of a challenge and hopefully they’ll introduce some sort of a method for getting at that in the future. I’r one more that I set up was a pie, chart operating system operating system right, oh and then the metric here would be visits.

This is backwards, the other one we started with the dimension and we move to the metric this one’s backwards. So you can show up to six slices, that’s fine! So the last the sixth slice will just take other operating systems. And again I don’t want to name this visit. I want to name it operating system, and now you see that seventy-five percent of the visitors to this website or from windows, twenty-five percent or from iphone.

Obviously, if this were a more popular site, you’d see more slices but okay. So I just wanted to show you this with a site that had a little bit more working statistics on it. This is for florida, creatives, calm and you’ll see on one thing. For example, the timeline here you’ll see that the peaks and valleys of traffic, so for some reason on this week, on tuesday and wednesday, we had a lot of traffic come in on the site and then we can actually change us.

We don’t want to see visits versus visitors, you could see visits versus bounces, and so this can be a good way of knowing you will see. The this side is the actual metric for visits, so the highest is somewhere around 80 and then this side is the highest for bounces. So it’s somewhere around 50. They look like they’re the same but they’re actually on two different scales, so you kind of have to be adept at reading graphs to realize this.

We’ve got 74 visits and 41 bounces, meaning that and you could actually get I’m sure, there’s a there’s a way to get the bounce right in here too. But it’s a little over half of the people visited one page only and then probably hit the back button or closed that tab, whereas on the following day, even though it seems like there were more bounces just the way that you read the graph, so you can See the the average bounce rate is about sixty-five percent for this particular website.

Again, you can see where people are coming from. I’ve set up that pages, widget Keir will do visits any exits, so you can see that the majority of visits it will sort by this. First metric majority of the visitor coming into the home page: that’s the the generic home page title and then the second most popular page for this month. Anyway, is this cooking classes, page and you’ll, see based on the keywords to these? Are all directed traffic or non search engine traffic, whereas these next to Florida creatives that’d, probably bring you the home page, cooking classes, Orlando, that’s the second most popular page, so that kind of makes sense.

And then here the operating systems, majority windows, but a lot of Macintosh users on this particular site. And then we also have some iphone ipad. And then these not set are probably search engines or other sorts of scrapers. And then the other is just because I sold only have six, so I could probably make it more and i’d see tiny slices that were smaller than three percent. If I really wanted to, and that’s a little bit about the dashboards and widgets on the new google analytics

 

Categories
Online Marketing

Using the Google Keyword Tool for SEO research

So the idea is we’re looking for keywords that real people type in to Google. So in one says, word: Allah is typed your flares there and we’re using car service and underneath, when you click the search button, google will show your things that people search for including car service, it’s also using the plurals as well and me.

So what kind of service and car service so we sing? It shows you down here and just give you some ideas and be like brainstorming. So what else can we do over here? Instead of the will click that phrase that includes praises where our term, which is cursor vez, is part of the whole phrase. If we click exact, it give us a more focused idea. It tells us these figures here, but it says: executive, car service 105 at the real number of people that actually do search for this particular keyword.

If we do with phrase are broad match there is, there is also not as accurate. So what’s next over here. We can, supposing we had a lot of cities in here and we didn’t want them like. We’ve got leads there and glasgow liverpool. What you can do you make a list of cities, comma separate your list, sep separate your list with commas, and then you can just type in there or you can tackle them one at a time if you want to and that will get rid of all whatever You typed into this exclude terms.

List will be excluded from here and i’ve typed in loads of city names so that the city names are excluded from here, they’re, not on the list anymore. You can include terms if you want to some to force the attempt to be in the the the search phrase down here. What else can we do? You can filter them, supporting you think or 4000? That’s a big. You know it some time to get on with hundreds of thousands and they’re they’re very difficult to compete against.

So what you can do you can filter the results so that you only see the results with greater than or lesser than numbers, so we’re going to children’s more than a thousand searches and and less than 5,000. So let’s have a quick search. I’ve look down here now. There’s no search is a buh buh 5000, a non less than 1000 we’ve limited what we, the search results, were going to see now, if you’re searching for them a local search and this box here is just getting in your being the way this, like this column Of the table is getting in the way you can get rid of that by clicking columns and that’s the global monthly searches.

Contour one ticket click apply and that columns gun is just saves as getting confused. We having too many columns right now, sometimes if you’ve got a cafe at a restaurant or something like that, you might want to see how many people who use more by all devices are searching for your search terms. So well, it says advanced options. Here, click, the little button, advanced options, show ideas and statistics far.

We’ve got itself desktops and laptops, but we’re going to choose mobile devices with full internet browsers. Then we’ll search again – and this will tell us both us there – not many people – 13 /, but I’ve suspicious specific keyword terms on a mobile phone. If you had, if you was a restaurant, then you would get much more because those sort of searches are done on mobile phones. What else have we got? Oh, what else you can do as well, supposing you’ve got a competitor and you think I they’re doing a really good job.

They know what they’re doing you could use their website. Let’s try now, supposing you with a search engine, optimization person, and you wanted to know what Google salt would be good search terms. Far of a site like ser mas, you can just sit. I will go back to with the lot more about farm on desktops and laptops and we’ll see. Now these are things that Google thinks would be a good match for the the website that we’ve typed in here.

So you got word off Liz. Our website we’ve typed that one into the web cycle well I’ll, leave it there, because I want to keep this a really short article, but that gives you a really quick idea of what you can do with a google keyword tool. Thanks for reading

 

Categories
Online Marketing

¿Qué es el SEO? – 7 claves para posicionarte en Google

Optimization son una serie de técnicas que tenemos que utilizar todos los que tengamos una web y.

Un blog para posicionar las en google es decir a través del seo. Conseguiremos que nuestra página web vaya subiendo escalones hasta llegar, a las primeras posiciones en google y cuando un usuario haga una búsqueda relacionada con nuestro producto con nuestro servicio o con nuestra marca apareceremos nosotros y por, qué nos interesa porque, a día de hoy, google y el Resto de buscadores son una fuente clave de información cada vez que necesitamos saber algo consultamos en google así que por favor que menos que a día de hoy tu página web aparezca ahí y esté, visible jugosa para que cualquiera que lo vea entre en tu contenido así Que vamos a comenzar con los tips: para hacer, buen, pse, o estos tips, son, a nivel, básico vale, no quiero entrar en profundidad en todos ellos bien hacer un seo brutal porque necesitaría 8500 vídeos así que vamos aquí acogería la materia y uno, a uno los vamos Desgranando realiza una búsqueda de palabras clave siempre insistimos en la importancia de las keywords, y por, qué porque es vital que establezcas antes de elaborar tu contenido la palabra clave sobre.

Lo que vas a hablar hay muchísimas herramientas que te pueden ayudar a hacer, esta búsqueda como por ejemplo keyword tool, send rush, o el facilitador de palabras clave que tiene google h, tú puedes usar la herramienta que prefieras para tu, negocio y también, podéis hacerlo de esta Manera poner en google la palabra clave que queréis posicionar y ver otras relacionadas así conseguir es captar muchísimos sinónimos que también podéis utilizar a lo largo del contenido cuando abramos sobre las palabras clave, no nos referimos, a una en concreto sino, a una frase que es la Que utilizan los usuarios cuando hacen una búsqueda, ten esto en cuenta porque suelen ser frases de tres cuatro palabras es decir puedes ir a por palabras long tail, tienen menos búsquedas hay menos, competencia, entonces posicionar, as antes y además es probable que los usuarios que las estén Buscando estén mucho más interesados entonces tienes que identificar esas, palabras y darles caña porque pueden ser una fuente de tráfico bruta en cambio en palabras clave más generales sí que es verdad que tendrás muchísima más competencia es decir hay más gente que ha escrito sobre, esa palabra Clave entonces tienes que asegurarte antes de escribir sobre eso que tu artículo.

Lo va a petar porque si. No no vas a parecer que tienes que hacer una vez hayas identificado tu palabra clave muy sencillo tienes que incluirla en todos los títulos tienes que incluirla en la descripción y por supuesto. A lo largo del contenido que tenga una densidad adecuada que no sea todo el rato muy repetitivo en torno a la palabra clave porque hay. Google te va a penalizar entonces usa, esa palabra, usa, sinónimos usa términos relacionados que te ayuden a posicionar y que.

Google entienda que está todo aunado en el mismo contenido y que ese es tu tema así conseguirás un posicionamiento mucho mejor parte número dos los títulos, los títulos van a estructurar el grueso de tu contenido tienes título 1 que es el más importante título 2 título 3. Entonces el truco que siempre damos es que te estructuras en la cabeza. Como si fuera un índice de word: el título 1 es el más importante del título 1 al 2 y dentro del 2 van los títulos 3 luego puedes poner otro título 2 y más títulos 3 por ejemplo, porque son tan importantes, porque, como, decía, estructuran, tu, contenido, Tienes que intentar que aparezca en todos los títulos la palabra clave o al menos términos relacionados porque te ayudarán, a posicionar muchísimo mejor utiliza imágenes vídeos todo tipo de contenido en otros formatos que ayude a hacerlo más dinámico más visual y sobre todo fácil de leer.

Porque. Si no se aburre es a tus lectores, se van a ir se van a ir y eso, no nos gusta con lo que cuesta captar tráfico y más, con el posicionamiento, no vamos a hacer que una vez que entren se vayan porque somos aburridos, no pues a Dinamizar unas claves para las imágenes asegúrate de que pesan menos de 100 kilobytes asegúrate de que el nombre del archivo coincide con una palabra clave, o relacionadas y pon siempre un texto alt vale así las imágenes nos aseguramos de que, también posiciones, porque además de hacer, búsquedas De resultados por texto también las imágenes posicionan y cuando cambiamos en el navegador de google en vez de noticias, o texto lo que sea a imágenes ahí también podemos aparecer y también podemos captar tráfico por, esa vía así que para darle, caña 4 utiliza los enlaces es Muy importante que tengas una estrategia sólida de link building tanto interno es decir enlaces que van moviendo, a los usuarios entre tus páginas por ejemplo estás en una página pues que la muevan, a otra también de tu página web luego que lo mueva un artículo del blog Entonces vas haciendo como una conexión, entre todo tu sitio eso es súper importante pero también tienes que conseguir enlaces externos es decir enlaces de otras páginas web con artículos relacionados con tu temática por ejemplo que lleven a los usuarios hacia tu página así conseguirás muchísimo tráfico y De calidad y esto, google lo premia muchísimo si quieres saber más sobre estrategias de link, building por favor mira en la real academia del marketing, porque tenemos un vídeo que es de rechupete, a importante cuando metas un enlace en una frase de tu contenido intenta que esta Frase se corresponda con la palabra clave, a mí por ejemplo si quiero mandar un enlace, a un punto com me interesa, que el anc or test es decir esta frase que tiene el enlace coincida con unidad puntocom pero si yo estoy hablando de modelos de negocio quiero Que mi enlace aparezca en la frase si quieres ver un modelo de negocio que sea muy útil y muy eficaz pues el enlace, lo quiero en modelo de negocio, porque así ya, como que haces una relación mucho más específica así que eso, cuidando también vale esto, se Llama en cortes y luego tres cosas deseo que hay que cuidar muchísimo una es el meta, ti te es decir el título que aparecerá en los buscadores cuando, a los usuarios sus búsquedas es el título principal de tu página.

Lo tienes que cuidar muchísimo que contenga la palabra clave que sea a corto que sea clic veis que los usuarios lo vean y digan dios mío me muero de ganas por entrar en esta página seguro que resuelve todas mis dudas otro punto clave es la meta, descripción Es un breve resumen de todo tu contenido entonces cuidado muy bien con la palabra clave al principio y que se sepa de antemano qué es lo que van a encontrar cuando visiten tu página así tienes más posibilidades de que hagan clic en tu página y.

No en la de la competencia que al fin y al cabo es lo que nos interesa y por, último la url, el enlace esto. Lo tienes que cuidar muchísimo tiene que contener tu palabra clave y tiene que ser corto yo recomiendo que no tenga más de cinco palabras vale porque así es más corto entonces el usuario, lo ve más atractivo porque, a nadie le gusta encontrarse un enlace estos que miden 1500 kilómetros porque además generan, un poquito de desconfianza vale cuando son tan tan largos y, no se aprecia a primera vista que vamos a encontrar así que cuidamos los enlaces y ya.

Con estos tips que os. He dado yo creo que ya podemos empezar con el seo. Básico y darle muchísima caña, a vuestra página web de todos modos si queréis informaros para hacerlo muy muy bien hay, muchísimos cursos online que además son gratuitos hay plataformas que te ayudan a hacer el pse, o como decías en rush indispensable, para medir, qué, tal, estás, haciendo, El pse página pero luego también hay por ejemplo eventos como ensaladas, o el pse on the beach que son, a nivel nacional y están llenos de cracks del sello que dan unas ponencias brutales así que estas son mis recomendaciones para hacerse, o básico y como, siempre cualquier Duda que tengáis ya sabéis pone un comentario suscribirse y contactar con nosotros hasta luego [ Música ]

 

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Online Marketing

keyword research tool free

The reason why I decided to take on this tutorial is because I believe that so many do, including me or written just now, just found out how to do this without having to pay anybody without having to pee any website or any service provider on keywords edge.

So we are going to be using two different website. One is where you will do your normal keyboard section. I need to bring that a list of long tail keyword and then, after that, you copy your select a long tail keyword and take it to the second website. We AE to none, do the analysis based on the stage, rodham simplicity and all that, so we assess that so the fewer the loss of you. What I want to search for and brindle related few world is previously pipe manufacturing economy the website first time using to do this.

A related keyword, search, long-term detection voltage is team, world dot, IO research and then it’s already stretching already counting chanting feed us something, and we have here Wow 298 long tail keyword about

 

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Online Marketing

Google Keyword Planner SEO TOOL_Part-6_for ranking website and chennals_tutorial planet 2016

Essentially, this is a free tool. That’s going to give us almost all of the information we need to make informed decisions about which keywords are best for our business. So really we just want to go over there and I’m going to get you orientated show you the different features, keep in mind that this tool was built for Adwords and paid search.

So there’s some features there that aren’t going to be relevant to us and i’m going to point them out right so step one to using the google keyword. Planner tool is to get access to it, and in order to do that, you have to set up. Google adwords account again, that’s free and in order to find it, you can just type in the google keyword planner into the line. Little pop up just follow the prompts and set it up.

The only thing that I would point out is be careful when you’re choosing your currency, because you can’t change it once it’s set, so don’t make the mistake like I did. I set up my AdWords account when I was abroad and it set it up kind of automatically in the in the currency that I was in and I didn’t change it, and so I had to set up a new AdWords account. If I wanted to see it in a currency that I’m more familiar with, so I just set it up again in USD – I think that’s probably the best, and you know, especially if you’re selling, to a global audience.

It’s just a good reference point to have, but perhaps if your local business, you can just have it at in the currency of your particular country. So once you sign into AdWords you’re going to see this screen and then you can just go to tools and keyword. Planner and what you’re going to be presented with here is four different options. Three of them are really relevant to us, and the one that isn’t relevant is get traffic forecasts for a list of keywords.

That’s the feature, that’s specific, to add where and people who want to advertise without words. So let’s have a look at the first one. Really we just want to get orientated here and I’m just got a bit of an overview of what everything is. So here is where you can really enter in specific keywords. What I recommend doing is maybe putting in one two three try and be specific. If you put in something very broad like cars, all you’re going to see is really competitive.

Keywords for that, so you want to try and make it a specific I’m, essentially what you think people will be typing into Google. So another way to generate ideas is to put in your home page or a specific web page or blog article that you have and that will really throw up ideas for you. You know a great way to use. This section is to put in a high ranking competitor and see what keywords: people are typing into any land on that page.

Another thing you can do is use this product category section, so this will pull keywords from Google’s database and you can narrow it down. Quite a lot just to say: consumer electronics say gps navigation, DVS, GPS devices. So that’s just an example, but it shows you how deep you can kind of go into it. If you want great so once you have filled in one or all three of these sections. What you can do, then, is move on to targeting and you can target by location and language and if you want to add just on Google or Google and search partners.

So that’s its display network, including youtube. So I mean locations. You can get quite deep into it as well. You can then do specific countries or specific regions, and then language say: if you wanted to targus and say Brazil, then you can just put in Brazil there and on Portuguese, so there’s also options to customize your search. So you, and if you want to do average monthly searches, they say above a towson searches you put in there or say below 10,000.

You can put it in there as well suggested bid again. This is something that gives an indication of how well these keywords converse. So you might want to put it a suggested bid above say one or two dollars and then competition high medium low. Let’s go into that little bit more detail, then you can come back and change those settings if you want keyword, options is well. I’ve been kind to just leave these all off, where you can maybe narrow it, then, if you’re, finding that your search is that just to to me on related keywords, great so we’ve just finished, then the orientation of the first option within the keyword planner tool.

Let’s just quickly review the two other options and we’ll be able to get through these a lot quicker. This is the option to get search volume for list of keywords, so this is really a list of keywords that you already have, and then you want to determine the actual search volumes for them. So all you need to do is choose the file upload. Their and again you’ve got some of the options there for targeting great.

So, let’s look at the final option, which is multiple keyword lists, and this is probably the one I used less frequently, but it can be great for e-commerce because it really allows you to mash up a lot of different words and get a lot of different combinations. So what I’ve done in this example here is just really put in a couple of different colors, a couple of different brands and a couple of different products that they make really well.

We want to see a spark combination of those has the highest search volume. So, let’s have a look so red Knight, sneakers as the highest monthly searches in all locations, just 390 bike shorts as well through 90 and does be moved in you can see the least popular for average. Monthly searches is well. It goes down to rape. You mahadji search cats, less than 10 searches a month. That’s what that means.

If that’s a blank like that, so great that really wraps up our introduction orientation to the keyword, planner tool, you

 

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Online Marketing

Planejador de PALAVRAS-CHAVES do Google | Tutorial | Rejane Toigo

Ala social media e pessoas que Trabalham com as redes sociais, seguinte, henrique, fala, uma, coisa, muito, importante, Hoje que diz respeito às palavras chaves do beijo e precisa usar palavras chaves Do google quem anuncia no google, quem, faz, post blog não, cara, pálida, precisa Usar o planejador de palavras chaves também quem usa, as redes sociais, como Assim as palavras-chaves interferem na rede social presta atenção que eu vou te Contar todas a milonga quando você vai falar nas redes, sociais, sobre, um, assunto, Por exemplo tinta de cabelo, sim você vai falar você, vende, você, tem Uma loja de vender tinta de cabelo e aí você precisa desenvolver conteúdo, para, o Seu instagram pelo seu facebook, em nossas, foi, o clube, mais, importante, ainda, Mas você precisa desenvolver conteúdo pra vender os produtos da sua loja Qualquer primeira coisa que você tem que entender sobre, o seu conteúdo para Começar produziu de que forma as pessoas procuram esse conteúdo elas vão procurar Dentro da igreja procurar dentro não necessariamente porque, a gente sabe que A diferença entre o google eo youtube e essas redes sociais como, o instagram Facebook é que no instagram e, no facebook as pessoas escola não, o seu Feed e vamos recebendo a li para 1 quando alguma, coisa interessa, a elas Já, no google e no youtube as pessoas vão lá procurar por algum, assunto e aí você Programa o seu conteúdo de acordo com o que as pessoas estão procurando e pô-lo Youtube entrega na mão de quem procura aquele conteúdo que você produziu essa é Uma diferença básica porém se você entender muito bem como, as pessoas estão Procurando um assunto, no google, ou seja, quando, você, coloca, lá, tinta de cabelo; no Google eo google preenche a continuidade da sua frase ele fez, isso de acordo com, Que as pessoas já procuraram com, a frase longa que as pessoas já procuraram então Se você utilizar, o planejador de palavras chaves para saber que frases São essas que as pessoas procuram sobre, o seu assunto Você pode utilizar essas frases que só são familiares das, pessoas porque elas Estão procurando dessa forma nas redes online do seu conteúdo tanto, no Instagram quanto no facebook e olha que lindo as pessoas vão prestar mais Atenção nos seus posts, se aquilo talvez com, incidir com que elas procuraram, no Google hoje olha e não é procurei, no google como pintar a Sobrancelha com, rena e casualmente eu vi, essa mesma frase que eu digitei; no Google no perfil da loja de tintas de cabelo que eu sigo não é lindo então Cônsul magnânima como sou, pessoa generosa, eu fiz, o seguinte eu peguei uma Aula sobre o planejador de palavras chaves que dioninho que é o responsável Por esse segmento aqui dentro da equipe produziu para os alunos do criadores de Conteúdo e vou disponibilizá la como, uma espécie de amostra grátis do meu curso Aqui pra vocês então do primeiro comentário e na descrição desse vídeo Está um tutorial sobre como utilizar, o planejador de palavras chaves para Identificar de que forma que o seu público está procurando, o seu assunto Nos buscadores do google isso é muito rico isso é muito importante e qualquer Pessoa que trabalha com, qualquer coisa, no meio digital deve, saber usar, o Planejador de palavras-chaves pra confeccionar, a sua estratégia de Conteúdo, a higiene mas não sei como, confeccionar Estratégico de bom né então é porque você não é meu aluno ainda porque se Você fosse nascer já saberia de tudo, isso então, cara, pode, ser, para resolver, Esse problema de estratégia de criação de conteúdo de forma rápida e Inteligente já sabe que existe um curso com, a tia Rei: aqui chamado criadores de conteúdo que eu também deixa a descrição em todos Os meus vintes então gente ninguém mais produz conteúdo sem perguntar por que o Google o que é que as pessoas estão procurando a respeito daquilo Valeu então já sabe terça e quinta, estamos aqui, debatendo, todos, esses Assuntos do universo do marketing digital às, vezes, coisas de Neuromarketing e muitas vezes coisas de marketing de conteúdo, como foi, o caso Desse vídeo tá então um beijo lá escreve, no canal, se não está, inscrito e me Aguarde que venho sempre com, nove nac, beijar, carreira

 

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Online Marketing

Using keywords with Google Keyword Planner to help SEO – Google Adwords

So one such tool to use is the keyword, planner and it’s absolutely brilliant – to find the right words to help with my google ranking for my articles. So let’s go into the google adwords account. Then you can see the address up here in the address bar here. I’ll highlight that in blue and i’ll click into the blue button over here to sign into my AdWords account, I’m the tool that I’m looking for it will be under tools and it’s called keyword planner.

So as the screen loads there, it is tools, click on that go to keyword, planner and from here I can now type in some of the words that I think will be good for my keywords. So, let’s try this option here, search for new keyword, I’ll type in retro cycle, Jersey and the reason why I’m doing that, because I cell cycle jerseys – and I want to do – I want to know where the retro or vintage is more popular to use.

So I’m going to now click on the get ideas button and then I’m going to click on the tab, keyword, ideas and hopefully you’ll see that retro actually features quite highly up here. I’ve got 1600 and vintage, interestingly, is not as widely used. So what I’m learning from this very brief exercise is the use of retro is more popular than the use of vintage, so that will allow me then, to determine what keywords that I can use in my article or ebay listing titles.

Very simple: it’s free! It’s worth doing, I hope this helps you. My name is Gareth kentish and thanks again for reading

 

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Online Marketing

KeyWord Research Using Google’s KeyWord Planner

Com, and if this is the first time that you’re reading one of my articles, thank you very much. I really do appreciate it. Welcome my name is Mike: I’m an entrepreneur in Japan, I’m from Ohio. Originally I own an English conversation school here. I also do online marketing because I do things such as affiliate marketing and I did with this blog much my youtube blog.

The blog is all about entrepreneurship, so it’s called my daily hustle things that I do in my life. So it’s things related to entrepreneurship. It’s things related to affiliate marketing, online marketing and recently I’ve started learning day trade in which I’m going to be adding to the journal. Also so if that’s kind of stuff that you like, but that’s the kind of stuff that you enjoy, if that’s kind of stuff that you want to learn about, then please consider hitting that subscribe button down below.

And I would appreciate that also very much. But enough of me, you know trying to promote my blog and begging for subscribers, let’s get into why you are reading this article and that’s because I’m assuming you want to learn how to do keyword, research using Google’s keyword, planner, so yeah anyway doing keep doing research Keyword, research when making your contents for your blog or for your website is very important, and you know luckily, for us there’s a fruit, there’s a free tool that we can use from Google.

It’s called the Keyword planner, and so I’m going to show you exactly how to use that in this article, I’m on my computer right now, and so let me get myself out of the way and we will get into it. Let me minimize myself so Google great, if you have it in order to do this, if you haven’t done so already, you need a Google Ads account in order to use the free Google Keyword planner. So if you just type in goog or I’m sure like if you type in let’s say, like Google ad account, Google Adwords even keyword planner well, let’s type in Google Keyword planner first, you need a Google ad account in order to do this.

Yeah there’s group of planner, Google Apps, Google Keyword planner, and so, if you don’t have a Google AdWords account yet then you need to set one up in order to use this. Google Keyword planner, and that is because it’s for Google Ads and so with Google eyes. They ask for your credit card information in order to pay for ads, and this is my school and let me I’m logged in to my school account. Let me log out of here whoa crap anyway.

You do need where’s that coming up on Monday MIT signed in get started, but anyway you do need a Google Ads account. They do ask for your credit card to put your credit card in to pay for the ad, but as soon as you get it set up, then you immediately need to pause the ad so, as you know, you’re not charged for it because there’s a review process. So if you pause the ad, you won’t be charged for anything but go ahead and set up an account and then once you have it set up, then you can come back and read the rest of this article.

But so let me I’m going to sign in first to mine. Let me sign in to my account. I don’t want to send it to my school and I want to sign in to I want to switch. I want to sign in to this one my I have two ones for my school, so I have a couple. Google Ads accounts yeah. This is the one I want to sign in to I consider how any ads running at the moment they get. Let it get once it gets loaded on here: okay, yeah stalking, about setting up an odd, but I don’t want you right now.

So bat. If you go under tools and settings, it will be here. It says, keyword, it says, planning and under planning. You will have keyword planner, and so once you get your Google ad account set up just go under tools and settings and planning and then keyword planner. How do we fry your keywords in just a few steps jot down? Okay, so once you are actually in – and this is kind of a walk through – I actually don’t want to go through this.

I don’t need to go through. It takes it to god, yes, go back, I’m stupid leave anyway, once you set the Google account and you get your tools and settings and then you go on through the keyword planner. You come to this page, where it has discover new keywords or get search, volume and forecasts, and some filters you’re down here. What we’re going to want to do is you want to want to click on, discover new keywords and for this example, I want to I’m just going to do like keyword, research, right, free keyword, tools, I’m going to do keyword, research, I’m looking for keyword tools, and I don’t know where to go, we’re going to pretend that’s when I’m the content, I’m trying to think about making.

So, first of all, I want to change this from Japan. I want to get rid of that and I don’t want it in Japanese and I don’t want to Japan. I’m in Japan like I said so. That’s why I comes up as a default. Let me take that off. I’m going to change this to English and not Japan or in the United States, and you can just type that in here. So this is like, if you’re trying to target certain countries – and I usually do for english-speaking countries – you need to go in here and change.

It to whatever country or language that you’re trying to target so I’m just going to put the United States of America and save it key words at and Sal. You can start with new word keywords that you type in here or you can start with a website. So let me just add a few key words now with the website. That’s like, if you do comput, if you know who your competitors are right, if you know what their website is, then what you can do is you can put the website in here and then it will show you key words that they use, which is good.

When you do competition research going to a website that can help you out a lot, but we are just going to go with they’re saying we don’t know a competition with this, so we’re just going to start with some keywords, and so I am going to use. I’m going to use keywords, I’m just going to type in here keywords and you need to put. I think you need to separate it by comma and keyword tools, and maybe you just need to hit enter.

This look for a free keyword tool and let’s look for keyword, research, because that’s what my article is going to be about all right, keyword, research, yeah, so just type it in and then hit enter and automatically for any new keywords that you want to bring up. Alright, so, and then, once you do that all you have to do now is hit, get results so instantly States, English and the results to come up soon.

Okay, so here that there they have come up. So if I was going to do a article about keyword research, I would you know getting free tools, use keyword, research, but coming here didn’t the plan. I don’t know what kind of article I want to make. What we’re going to want to do is look up. Look at this column here, the average monthly searches this competition – that’s competition for Google eggs. This ad impressions is top of page that stuff matters if you’re making a Google ad, but for just for making content it doesn’t matter.

We just want to look at like the average monthly searches, because we want to say what is being searched the most and that’s what we’re going to want to use in our title for making our content and keywords that we’re going to want to use we’re. Making. Our content so, for example, on this one, if you look under here keywords, let me make this bigger all right, so it looks like they all have about the same amount right keywords: right: 10k to 100k, a month keywords everywhere: a 10k to 100k Google Keyword, planner 10K.

200K keyword, planner, 10k, 100k. What’s that youtuber suggests 10k and 100k. I don’t know what uber suggests has anything to do with keyword, research and I’m pretty sure, there’s a way that you can filter, filter, stuff, that’s not related out with the older, and I knew how to do it. But with this new and I’m not quite sure, so I’m just going to ignore it for now and I’m just going to look at here’s some keyword, ideas that Google gives you kW finder at Google Keyword tool: that’s 1k, the 10k.

So if you, you can scroll down through here and look at these, but the main ones are these ones on top these 10k 100k – and you can tell what comes up Google Keyword, planner right keywords everywhere – is an application you suggest so anyway for the content. I want to make using this example. I would put keyword research using the Google using Google’s keyword planner because keyword, planner, keyword, planner accurate, and so that’s exactly how I made the article in doing this.

It’s that simple. We could try another one. Let’s go in here. Let’s try let’s say I want to I’m making content. Let’s say on, I don’t know chef and I want to make content about cooking French food right. So, let’s, let’s change this just get rid of all these cooking French food. Okay. So what would we put in this case if I think about cooking okay, so we’re talking about like cooking cuisine, French food, French meal, French recipe, cooking cuisine, French food, French meal? First recipe, click on the make French I’m going to make French food on my website.

That’s good enough now, let’s get results to see what comes up this’ll just take a sec for it to come up and then it’ll be done. I just want to show you. This is really easy to do now. Look at this French for toast 100k to a million recipes with chicken breasts 100k 2 million recipe for a cookies 100k to man, recipe for pork, tenderloin 100k for a million, ah sweet v-day, maybe 100 cakes a million.

My French isn’t that! Well, sorry, slow cooker recipes hundred k, 2 million beeps honey, k, 2 million. These all have a hundred and K a memo down to a black black stone griddle. So I could use these ideas. Ok, French, for toast recipes with chicken breast. So I could make a you know an article titled. You know how recipe for because, like with for for recipe for making whatever cookies or a French recipe for making chicken breast – or you know French recipe for making cookies or something like that French recipe for making pork tenderloin or how to make a recipe to make French recipe for making cookies the French way or something any of those keywords that I want to use, and I would throw in some of these.

You know that that’ll search for the most there, because that’s what’s people’s looking for and that’s what we want so my example made been stupid or but anyway, that’s how you do it. It’s very simple. Let me get out of here. Let me actually close it out. Make myself bigger, because that is the end of this article, truly easy. I know that was short, simple and sweet, but that’s exactly how you do it if you read the article all the way to the end, I really appreciate it.

Thank you very much. If you do subscribe, don’t forget to hit the bell down below so you’ll be notified whenever another article comes out – and you guys have a good morning afternoon evening, wherever you happen to be stay safe out there under this we’re in 2020. Now and this we are dealing with this epidemic, this pandemic, with coronavirus in 2020. So I hope you all stay safe, do what you need to do and I will catch you in my next article.