Categories
Online Marketing

SEO For Beginners 2017 – How to Rank High In Google – WordPress Yoast SEO Tutorial

So, let’s get started to get started open your dashboard in a new in a new tab and now again we have to install a new plugin for this, so how our plugins click on add new and in your search for Yoast.

Okay, here it is Yoast SEO by Yoast. This is by far the best plug-in, for you know SEO, as you can see, more than 13,000 people have rated and that it is a five-star five-star rated product, five-star rated plug-in and more than 1 million active installs. At present, so this is an amazing plugin, no doubt so. Just click on install now now click on activate. Ok. Now again, you will see a new thing, a new tab, oh yah, which says SEO just click on that.

Ok, here it is it’s. It says zero problems, which is fine notification, not needed right down. Just click on general here you’ll get an option called open. The configuration wizard click on that now you have two options. You have to select this one configure Yoast SEO in a few step now here, the environment, you have to select the environment, three options: production staging development development is when the site is running locally for development purposes.

Staging is a copy of side used for testing purposes and production and the site is life with the real traffic. So our website is at production stage, so select production click on next now you have to select the type of the website, whether it is a blogging website, whether it is a webshop web shop is basically ecommerce website. So we have to select the webshop click on next, whether it’s a company or a person.

Ours is a company, we’ll select log, toad incorporation. You have to choose an image: a company logo, let’s select any image, a short image. If you have okay, this one select your logo, your company logo, click on choose an image. Click on next now put in your Facebook, Twitter, Instagram, whatever you using Google+ or YouTube URL, and don’t don’t ever underestimate any of these steps? Don’t think? Oh man! This is not important.

Our facebook URL is not important now this is not important. This is really important. All these steps that are over here, it is not like you know they have just given you some random. These things are really important. I it is really connected to the SEO stuff, so make sure you put all your url, so you, okay now after you do so click on next, then it is post type visibility. The first one is, the post type post should be visible or hidden means the post type, which is post, which is basically our blocks, whether you want a visible or hide them on.

You know, search engine, so obviously we want it to be visible. But what should be there for your pages, whether you want to show your pages on search engines or not? For example, we created about this Contact Us page, so obviously we want them to be visible on search engines. If you want, you can also make visible for media. You can also hide them. If you have any products. Here is the main thing products we want this to be visible.

Okay, this is the main thing make sure it is visible for products. The most important thing. Okay, so once you have done this setting click on next okay, so it asks whether it has multiple authors does. Or will your site have multiple authors? If you think yes in the future, you have more author, then select yes. If no, then, no, then click on next. Okay, now you have to get Google authentication code.

So just click on this ok select your account. Click on allow just copy this code paste it over here now click on next and now you have to select the separator, for example, come back to your website and here at the top you see the title which says ecommerce website address in this separator is a Pipe – and you can select this big so on so let’s select this one, the small and click on next, you can have any kind of separator.

It’s just separates your website name with the product name or page name whatever. It is now click on next now you can sign up for the newsletter. If you want, you know, if you don’t, then just click on next. Ok, now you have some options. Basically, it is just you know some ads from Yoast. If you want to upgrade to premium, you can click on this. If you want to learn how to write copy that rank, you know whatever it is.

You have different courses, free courses, I guess on YouTube, so you can read those articles if you want, after that, just click on next. It says your turn Nate. You have done it. So click on close now come back over here in the webmaster tool, and here we have to add a Google search console so just open new tab or search for Google console. Ok search for Google search console! Ok! Fine! Now here you will see this link.

Google Webmaster Tools, click on that okay, now here, if the you’re upset and obviously wants you’re upset because we haven’t created that so click on add a property and just copy your website link paste it over here, click on add: okay. Now we have different options through which you know you can a connect. Your ghost from this Google search console with this one. No, so you have many different options.

Just click on the first one, HTML tag, the most easy one now here, you’ll see something called content. Is equal to then quotations under quotations? You have some code to you have to just copy those code which is under quotation, but I think you cannot copy when you click on that everything is selected. So just do one thing: copy everything open, a new tab, paste that way your and from here you will be able to copy this portion so just copy this push in which is under content.

Click on control C come back for you paste it over your click. On Save Changes, okay, once you do so again, come back, oh you’re on the console page and click on verify. Okay, so it should say this message. Congratulations. You have successfully verified your ownership of your website and you will see your website link over here. So we have successfully done that the most important thing this was the most important step.

Now, let’s see how to set up or how to increase the search engine optimization of our products, for that how our products, click on add product all products now select any one of the product. For example, let’s select this one men’s blue shorts live now scroll down. Now here, you’ll see one new box over here, which is Yoast SEO. Ok, you’re, getting a snippet preview of how your product or how your link for this product will look like on Google.

Ok, you can select mobile, so this is how it will look on mobile. You select that top. This is. How do we look on desktop now to select one focus? Keyword basically focused keyword should be like you know. Let me show you, for example, it is men’s. Blue shorts live, so what you can select is blue short sleeve. This might be, this can be your focus keyword. So now you have this, you know analysis section where you have different dots, red dot, orange dot, a green dot.

Basically, we have to turn all this thing into green dot so be here. We have turned two things into green dot. The first one is focused, keywords appears in the URL for this page. What does this mean? We have selected a focus keyword over here, and this is the URL of our of our page of our product. So, as you can see, blue short-sleeve is there. This is a focus keyword, it is present in the permalink, so that is what it means.

Okay and second, was, is you have never used? This focus keyword before very good? This is basically because this is the first product on which we are working for SEO. Optimization. Now, let’s see other thing now, this one, which is a red dot, it says no meta description has been specified. Search engines will display copy from the page instead, okay, so what you can do is just click on this edit snippet and you can have meta description, just copy something from your and paste it over here.

Okay, when it turns red, it means that you have. You have to decrease the size for this okay, okay, so this is how this is the length of Meta Description that you should have now. As you can see, the Meta Description is available. I and you can see it on the snippet preview. Okay, once you do so click on close snippet editor. Now we have the third thing. Also green, which says the length of the Meta Description is sufficient.

Now, let’s see the net nada dot, which we have to work on, the focus keyword doesn’t appear in the first paragraph of the copy makes your topics clear immediately: okay, so basically the focus keyword should be available on over here. Okay, so let’s add anywhere over here and obviously it should make sense, I’m just showing you for the sake of showing, but you have to see. Where does this thing fit and it should make sense, the sentence should make sense.

Okay, so that we have put this thing or your now again, we have turned one more thing, Green, which is very, very awesome. We are going good now again this a red dot which says a Meta Description has been specified, but it does not contain the focus keyword. So this is our focus keyword. We did enter a meta description, but it doesn’t have the focus keyword. So, let’s replace this thing with our focus: keyword, okay, put a full-stop at the end, click on close snippet, editor and now boom.

We have five green dots, so we are really going good. It says no internal links appear in this page. Consider adding some as appropriate. So what this means is, you know you have to link something to your to your page. Internal link. Internal link is basically when you click on that link, it will redirect you to different page or different product which is available on your own website. Okay on the same website – or I know external link are basically when you click on that link.

You will be redirected to another website, so that is internal and external link. So how to do that, for example, here it is written typewriter, so you can select this. You can a you have insert or edit link click on that and you can paste a URL okay. So, let’s add this URL domain website URL and click on apply. Okay, now we have added an internal link on this website and again now we see six different, green dots, which is awesome.

The keyword density is 0.4 percent, which is too low. The focus keyword was found one time. Okay, so basically, what it means is the focus keyword should be no available at several places. For example, let’s add all yours now we have to then we can add over here. We have three. Now, let’s again come back now, it has. The keyword density is now 10.1 %. So out of this content, one person content can has our focus keyword, which is very fine, which is very good.

Now, let’s see this thing, this orange marks, which says that okay, fine, it is good, but it is not best. You have to turn this thing into green, which is the best practice with best SEO practice. So, let’s we don’t want good. We want the best so we’ll turn all these things also into green. The next thing is the text contains 267 words this slightly below the recommend recommended minimum of 300 words add a bit more copy.

Okay, so we have to add some more text over here. So just copy this thing again paste it over here now again come back okay now it says the text contains 370 words to 74 volts, which is above the minimum of 300 words. So again we have a new success. Now, let’s move on to another point, it says the images of this page are missing, alt attributes. So basically what it means is, you know, let’s see, let’s, let’s see we have an image over here.

So, let’s click on this image, and here besides image, you have caption all text description, so you have a title which is good. You also have to have a caption, so basically caption you might have seen in different news ma news websites. If you have seen when you have an image like this, for example, this is the image the Indy caption in below this image. It will be written. This is a beautiful girl or she is Taylor, super she’s, so on and so forth.

So that is what a caption is, which says you about this image. Okay, so you have to put a caption for this image, so this image is selected and make sure you do this for all the images which you have used in your website, then there is alt text you. What is an alt text? Suppose someone is using a very slow Internet and what happens is you know? While is visiting your website? The image doesn’t load because he is using a very slow Internet.

So, instead of this image, he will see this text, so image won’t be shown, but he will see some text so that is alt text. Now you have to write some description about this image, so you can write some description about this image. Okay, so make sure you select all these images and you fill everything title caption alt text, description. Okay, once you do so click on set product image. Now again, that thing has turned green, which is again awesome.

Okay, where is it yeah here? It is the images on the page contains alt attributes with the focus keyword. So this is awesome now here it is no output. Outbound link appears, as I said, we have to kind of link. We have already had an inbound link. Now, let’s have an outbound link. Okay, so let’s select some something some you know some word house and let’s link it to outbound. For example, let’s select this word, click on link and let’s link this to wordpress.

Org. Don’t just link you to any random website, make sure you’re linking to a very strong website. WordPress.Org is a very strong website. You can link it to YouTube or so on. You can, for example, suppose you are talking about your product and you want to say that you know what I have a article on this product, so you can read that article on YouTube and you can give that link. So basically, your this link will redirect to YouTube, which is a very strong website, so make sure you, you know, have a mumbling for a very strong website, not just a mini XYZ website.

Okay, now come down and only one thing is left now. The SEO title is too short, use the space to add variation or create compelling call-to-action copy okay. So this is the title now again: click on edit snippet, okay, so basically it is at present everything is set to you know everything is set to default, which is the first. The title will be there. Then page name will be there. Then date will be there and then site name will be there.

You can have you know a custom title. For example, let’s have this title: you know click on this title and add something more best short or best blue shirt, because you want to use this terms again and again best blue short, sleeves sorry shirt available in the market. Okay, so this title does make sense and it is also bigger just keep it this to available. Basically, you have to turn this thing into green.

Okay. Now click on close now, as you can see, everything is turned to green. Now it says SEO thing is good, but readability, it needs improvement, because you know all these words. I don’t know which language is this, so you have to use basic English language and you have to use some really basic words. You don’t have to use some tough words. Basically, you have to have the description wherein everyone can read something easily.

Even a school guy can understand what you’re talking about. So if you do so, after that, your readable readability will increase okay, once you are done with all the changes, click on update and you have successfully posted and increased the SEO power of this product. Now your product become really strong. Seo is very, very, very important. Companies charge thousands of dollars just for making this thing the same, they use the same plugin, and this is how they will do everything and they charge a lot of money for that.

So after reading this tutorial, I hope you guys how you get a lot of help, and this tutorial helps you and you are saving indirectly you’re saving a lot of money. So just for this, I hope you guys will give a 5-star rating to this course, because I have used – and I have put in a lot of efforts in making these goals, and I’m also providing these bonus lectures to you, which will be very beneficial for you.

Not only for this website but for any website which you make in future, so I hope you are so I hope you guys have enjoyed this lecture. Take care and I’ll see you guys in the next lecture, probably the last lecture. Okay, so see you soon,


 

Categories
Online Marketing

SEO for Beginners – How to Rank in Search

And the most trusted for searches related to Your products or business, So those two things, Relevance and trust – is What Google’s looking for to determine? Which which Websites, it should rank on the first page, And so when I say Google, just so you know, I’m going to be using that interchangeably for all search engines. Because 167 billion searches happen on Google a month. That’s a ton. Most searches happen on Google right Right, so I’m just going to Use, Google interchangeably, I mean it is the 167 billion Pound gorilla in the room, so we’re just going to go with it.

I’m scared All right so SEO, like Why why is it important? Why should we invest our time? Energy and money into it So search engines, they’re The new Yellow Pages: This is where people go to find answers Billions upon billions of Searches are happening each month and many of those are for Your products and services, So, if you’re not showing up On the search results, page you’re missing out on a Huge untapped potential of all these customers, Who, literally, are typing your products into the search? Bar wanting to purchase 88 % of people, research Before they buy and they’re-, where do they research [ Nealey ], That’s huge Google, so you need to just- It’s just plain and simple: You need to be there So, instead of me telling You, let me just show you, Let’s go check out a Search result right now, Cool: let’s do it All right, so we’re going to Break down the different pieces of SEO by going to the Search results page itself: Okay, So, let’s dive into it, So let’s go to Google.

Com and What’s an example business that we should look into [ Nealey, ] Um: let’s try, lawyers [, Morgan, ], Laywers, ahh, That business of yours is getting big time: huh [ Nealey ], Something like that. [ Morgan, ], Yeah, Phoenix Arizona, you need a lawyer now So lawyer, Phoenix Arizona. So what I just typed into The search bar is known as the search query and this Is a phrase or a question that you are looking for answers for This can contain your Keywords, for example, lawyer, is a keyword and Phoenix Arizona is probably a keyword.

So now, let’s look at the Three different pieces of the search engine results, page Also known as the SERP Okay, so these first two sections Right here these are the ads paid ads and normally You can tell because they have a little ad flag right there. So you can see there are two ads here and then, if we scroll down to The next section this is the local map listing sections, So these are local businesses.

Only so if you serve a national audience or you Don’t have a physical location that you serve, then you Aren’t going to show here The way that you appear Here is you have to have great SEO on your website? And you also have to have an optimized Google, My Business profile, And you can see that only a Few businesses appear here so there’s usually three. This is known as the local three pack And then occasionally there’d be an ad, So this is an example of Someone who’s paying to appear in the local listings and Then these three below it are the ones that are naturally Organically showing up here, which Google has deemed For Phoenix Arizona, these are the best three.

You can click on more places. And that’s going to bring you a wider map of all the Different local lawyers, So you can see quite a few And then you can dig into their Google My Business profile from there, So here’s an example of one So the next and last piece at the bottom. These are the organic results. This is where you want to be Because, unlike the paid ads, you have to pay to play for those.

So once your ad budget is Out poof you’re gone you’re no longer there, But with these you prove to Google over time that you’re the most relevant and The most trusted answer and then you’re going to stay Here, for a long long time, as long as you continue To show Google that you’re better than your competition And people love these A lot of people while ads are affective, we’re kind of trained to Just skip over the ads and go straight down: To the organic results, and so so many people will Just hop down right here and they’ll click and find their lawyer, So I wan na go back to the Top and I wan na talk about keywords and keyword.

Competitiveness because keywords are things which We’ll be talking about, you need to put all across your website. It’s these search terms. That people are looking for, and so you need to make Sure that you have that on your website as well Um, however, some are much More competitive than others, So if you look at lawyer, Phoenix Arizona, there’s about 32 million results, It’s pretty broad Phoenix is a pretty big city.

If we change it to something. That’s less competitive, let’s say a dog grooming- Dog groomer Phoenix Arizona, only 2.3 million results So clearly less competitive business. So there’s not as much competition there, which is great if you’re a Dog groomer cause. That means you have a- if you’re Doing the right SEO it’s going to be easier to Appear on the first page for that search term, Unlike lawyers, where They put a lot of money into advertising.

It’s a very Very very competitive space. There are people, always Fighting for those top spots, Should we only put short keywords: Is there anything else we can use So initially, no With Google. You need to start Small with they’re called long-tail keywords, so They’re they’re keywords with three four: five: Six words altogether um, because you need to prove your authority in the small, less competitive Spaces before Google is going to realize that you Should be ranking for these more broad terms, So for this example, If I’m a dog groomer, let’s say I specialize in poodle grooming, So we’re going to change It to poodle, groomer, Phoenix Arizona And you can see the Competitiveness there’s only 300 thousand search.

Results, so this is great because there’s not as many People who put poodle grooming on their websites, and so for me this is a great opportunity. For me to start building that authority with Google, So remember if I’m a dog Groomer and you go to my website and there’s absolutely Nothing about dog grooming, it’s just my name. My phone Number and maybe a photo Google’s going to look at that and think this doesn’t talk anything about It’s not relevant Yeah.

It’s not relevant. So this person must not be great for this keyword: They’re, probably not a dog groomer at all, So our job is to go and make Sure that all the content on our website is relevant, To those keywords, All right, so you’re Telling me all I need to do is update just a little bit. Of content on my website, Not exactly so remember, That we’re doing this not only for our users, So they have information, but for Google, Okay, So and Google wants our Websites to be structured in a very particular way right.

Ultimately, it’s a robot That’s scanning the backend of our website, so the Backend data of the website, Google wants to make sure that We have it formatted in a way that it can easily read and Know what our website is about, So these are things like Our H1 tag, our meta data meta descriptions which I’m going to go into right now to show you where this is [: Nealey ] Awesome. Let’s see it [ Morgan ]! So for Since we’re here on this poodle grooming website, Let’s go to this one Puff and Fluff Grooming and Pet Sitting: [ Nealey ], I’m all about rhyming, [, Morgan ]! It’s a nice! Looking Website it has great colors great branding, but the problem is Google doesn’t see any of that.

This is what they see Boom. [ Nealey ]. That’s gross [, Morgan ]! That’s not that pretty And end users, your customers, If this was your way that your website was presented, they would get nothing from this However, this is exactly what Google looks at when they’re Wanting to rank a website All right, so you’re Telling me that I have to know how to code to do that. Not necessarily because Modern day website builders already have this built in here.

You can see with this website. They’re actually using a plugin for WordPress Called “ All in One SEO”, Where you just put it in and It just makes it super easy for you, as a non-technical. User to update all of these SEO elements, which is awesome So as part of this, you need To have your meta title, so this is basically the title: Of each part of your website that when you go back to the Search engine results page you, this is what will show up So for this example.

They set their meta title for Puff and Fluff Grooming and Pet Sitting And then you can also see right, Here the meta description they get to choose what that is All right. So that’s the basics of SEO. The search engine results page Everything on your website. We just talked about everything on-site that you need to do to your Website so now, let’s talk about the things off-site. Okay, That shows Google that you’re The most trusted answer for search results.

All right so explain trust A little bit more for us Yeah, so I have an analogy. So let’s say that you get a call one day and it’s from a fifth grader And the fifth grader says: “: Hey Morgan is the best basketball player in the entire world..”. Are you going to believe him? Probably not. I think you paid him Right all right now. What If Kobe Bryant LeBron James and Michael Jordan, called you up and said, “ Hey, I’ve got the scoop.

On this new player, Morgan She’s, the best basketball Player in the entire world.”. What would you say to that? Would you believe them? Oh absolutely Yeah They have authority, They have authority, so you will trust their opinion. And it’s the same thing with Google: The way that Google can Tell if your website, if it should trust your Website cause again, we could toot our own horn all day long, And we see this all the time.

People say: “ best dog, groomer, In Phoenix Arizona,,” right, Like people love to toot their own horn, but with Google [ Nealey ] Self-proclaimed. It needs that authority. From other people and that’s where backlinks come in And so backlinks are Links on other websites that point back to your Website and Google uses this as an indicator to see Oh okay, this is actually a really good website. Other people are talking about it Now with backlinks.

It’s Quality over quantity, You don’t just want to go on. The internet and go put your you know, go on every comment. Every YouTube comment, like just put your website everywhere, cause that’s going to look spammy Google’s not going to like that. It wants really high quality. The Michael Jordan’s, if you will, What is one thing they can do right now, The biggest thing that you Can do that will give you so much bang for your buck is to put content on your website.

Especially content that has your keywords To determine those keywords: You should probably… What are the products and Services that you offer or what are the products And services that you want your customers to know about, For example, using the dog Groomer in Phoenix Arizona – maybe is there certain types, Of grooming that you do that you’re really well known for Let’s say you’re the best Darn toy poodle groomer this side of the Mississippi, ( laughs, ).

Okay, You should have a separate Page with content on it about that specific Service that you offer So that’s what I recommend Go make sure your page Just has tons of content so that way, when users and Ultimately, Google look at it, they know exactly what You’re about and then Google will start ranking you All right guys. I hope you Found this beginner’s guide to SEO helpful and that These are actionable things that you can start doing now.

So that way, your customers can start finding your business online If you’re going to get started. And you found this helpful, let us know in the comments: Below the number one thing you learned about SEO today Awesome and make sure You like this article, subscribe to the blog And if you wan na see these articles first ring that bell, But this has been The Journey Signing off.


Who is helping with your digital business footprint?

 

Categories
Online Marketing

How to Search Keywords for SEO (For Beginners)

I’m going to give you a couple of tools to use that are either really very economical or free, as you build your business you’re going to want to get more tools that are that do more.

But in the beginning, when you’re trying to learn one of the things everybody doesn’t want to do is put out a lot of money because you’re not sure and totally understand that we’ve all been there after a while you’re like boy, I wish that’s what I was Spending but we’re going to talk about that today, but I want to give you an understanding of what search engine optimization is when you post a YouTube article notice: how, when you go to search for something you see four or five right there on that first page, They have certain keywords: those people that created those articles.

They did some research, probably more elaborate than what I’m going to show you today, but again, this is for beginners and they place them on their YouTube article, I’m going to show you where they go. Those are the keywords that will come up in the Google search. So when Google’s has somebody come in and says, I want a recipe for meatballs. As an example notice, you get a whole bunch of them. Well, how does that one recipe get to the top? They are pretty knowledgeable on how to do the keyword search so today we’re not going to be at that level, but I’m going to hope that you understand it and you can start practicing searching and getting that into your YouTube.

The kind of marketing that you’re doing when you use YouTube is search research base. People are looking for you and that’s what I love about YouTube and that’s why I promote YouTube and that’s how I’m doing my entire business? If you don’t like to make articles – or you don’t feel like this – is the way to go, then you’re, the person that needs to be on Instagram or Facebook, where you’re out socializing, engaging and maybe buying ads and pop in your articles and stuff right in people’s Faces so there’s two different ways of doing marketing.

This is more researched based. People are looking for you and you need to do certain things so that they find you. So that’s the key, my blog. I want to welcome you here, I’m here to help you earn money, save time and find balance in your life. That’s basically the three areas that all of my articles will be in, but everything works together. Yes, you want to earn money, but you don’t want to sacrifice your family in the process.

I know a lot of people will get on this computer or on their phone for hours and hours and hours and just totally ignore the rest of your life and no amount of money. No amount of success is worth sacrificing what you have today, so you have to find that balance, and I highly recommend that so, if you’re, that person that you sit here for hours and hours and hours stop doing that, find a way to balance.

All of that and schedule it out and that’s a whole nother article, but I just wanted to put that plug in there now. Here are three tips before I go into the free tools that I have for you, one of the things that you want to think about when looking for keywords remember people are looking for. You pretend that you’re that person and you’re searching what kind of phrases would you put in there, like my husband searches, all the time he’s in construction, I’m going to use him as an example, because he is on here constantly searching for article how-to articles.

The other day he was trying to fix something in the tractor. I can’t remember what or whatever he was fixing, but he did a search. The truck might have had a problem leaking oil. I’m just going to use simple things. I understand, but you know he had to put in the truck what type of truck the problem leaking oil. Then all these articles pop up, then he might start bringing that search into more details as he gets more information.

But that’s what your people are doing when they’re looking for you. So let’s say your businesses and health and fitness, but just saying people don’t go in and search. I want to be healthy or I want to be fit. Typically, they might say: how can I lose weight? How can I lose weight after 50? How what exercises can I do 10 minutes a day? Do you see what I’m saying so what would you search for to look for you? So that’s what you want to start thinking about number two: is you need to eliminate? Stop words? Stop words are usually common words like the it then words that are very, very, very common.

You want to try not to put them in your search, because Google will kind of ignore it. If that makes sense, so have some keywords: exercise in 10 minutes or 10 minute exercises would be better. You don’t have that word in there, so think about that. If you’re looking for stop words, do a google search and find it and you can find a whole list of them and if I think of it after I get done the article, maybe I’ll look for that for you so and then, when you’re, using keywords on Your articles, when I first started, I found out how to put the default keywords in there and I’m going to show you that today, real quick on the description – and I did have that in a couple articles before this in this series.

But I want to go over it again in case you’re, coming in in the middle you’ll, find that default thing you’re like oh I’m, going to put on my keywords in there and then just leave it. You don’t want to do that. You don’t want to keep using the same keywords on every single article. Now I put my name on every single article and I also put life Y. So that’s the name of my company life, wise, calm and I’ll just put life wise in there, because those are two key words that identify me and what will happen is Google will see those key words and then pop up.

You know how, when you’re reading a article it pops up off to the side, read this article next. Well, if your names in there and that keyword that identifies you or your business, then they’re going to pop up more often I’ve experimented with it and it works. But the rest of the keywords: change them up, make them applicable to the article that you’re making, even though most of it like email, marketing, let’s say you’re doing a series on that yeah a lot of it’s the same.

But then it’s not because every one of your topics are different and I’m going to show you a simple way for beginners to find all that. Alright, let’s go ahead and get started. I want you to download a free keyword, search tool. Again, it’s going to be as good as some of the ones that you have to pay more money for probably not. But it’s a good way to get. You started and get you in the habit of looking for keywords, because when you’re new you’re going to look at, you know you’re going to be introduced to all these fancy.

You know analytics and things like that. That will help your that your YouTube articles be seeing more, but it’s when you get too much information thrown at you. It starts to make your head explode. So I’m going to give this show this to you. It’s free, it’s simple and it helps you to start understanding and from there start researching for others. Other tools, this one is called keywords everywhere and it’s a Chrome extension you can see right here.

It’s popping up keywords. Let me give you an example: I’m going to research ten minute exercises, I’m putting it in my google search, I’m looking for ten minute exercises, oh look, it says it even brings it down. Do I just want ten minute exercises, or do I want them for seniors, or do I want exercises that are going to help me with back pain? Let’s do ten minute exercises for back pain, so I’m in health and fitness.

Maybe this is a niche that I can kind of be more targeted and you’re going to look over here to the I’m going to move this over over here to the right and see that, let’s do it this way there you go there, you go! Okay, look over here to the right. These are my related keywords that that pop up now, this volume says back pain, exercises over 8,000 searches are done per month. Looking for that, that’s a lot! Some people are looking just for yoga 8000 searches.

You might want to come down here now. The higher that number is the more competition you’re going to have in trying to get in there with all those big gurus that already have a site. That’s very popular you’re not going to get on the first page, but if you go down here to where it says back pain exercise articles only 260 people are looking for that. That’s kind of more of a sweet spot. I would say anything like 250 to 600.

In that area, is what you want to look for use that kind of a keyword back pain, exercise articles. So, yes, people are looking, but that’s going to make you pop up. People are looking for that specifically, so that’s what keywords everywhere does this tool? Alright? So how do you get it you’re going to go to the Chrome Web Store? I just type that in – and this comes up and you’re going to go down here, where it says Chrome extension and then the next page pops up now it says keywords everywhere: that’s the search that you want to put in.

I already have it on my computer. So I’m going to show you what it looks like: how do you find it you’re going to go up here next to your name, all the way at the top? There’s three little dots. Let me pull this down, so you can see it there. You go see this three little dots, I’m going to open that and then right here where it says, find more tools. Go there okay and then it says extensions, all of the extensions that you have are listed here and I’m showing this to you, because if you’re just building your business, you’re, probably going crazy downloading all the free stuff everybody’s, giving you not really sure what everything is For and you’re like, oh my gosh they’re, all over my at the top of my toolbar, and I don’t want them all there, that’s how you can turn them on and off.

So when you go in here like I found this really cool one, it’s called font face, ninja, I’m not using it all the time. So I just leave it turned off, but keywords everywhere. I do use all the time, so it’s turned on. You just hit this little button and it turns it on and off and right here you can find details about your Chrome extension and here you can remove it. So I’m pointing those little tips out, because I want you to make sure.

Maybe you went to add it and you couldn’t find it. It may be that you already have it there so keywords everywhere. That’s what it does you just go into your URL address bar type in your search, and that will let you know what good keyword searches are. So if those numbers are super low, then it may not be a keyword that you want to use if it comes up zero nobody’s searching for that. You remember the three tips you want to use keywords that people are looking for all right, so vid IQ is another one that I want you to download.

So you have one way of getting free keyword to just use that way you want. This is another way that IQ actually is a a Chrome extension, and it goes right into your YouTube. So when you go to uploaded and you’re trying to fill everything out, this will actually give you some suggestions. Now. Vid IQ has different tiers of pricing when you first start out, you might just want to get started for free, and I think it’s neat that they let people start for free because they understand that when you’re new, you don’t need all the fancy stuff right.

I went ahead after maybe a month or so I went ahead and upgraded mine to the pro and I think it came out to like ninety dollars a year and I love it. I’m already getting to the point now, though, where I might go up to the boost and it comes out to thirty-nine dollars a month. There’s no way. I would have paid that when I first started so I’m not recommending you do that, get the free one and when you see what it does and you want a little bit more then move it up now.

What does vid IQ? Do I’m going to give you an example we’re going to go into my youtube account, and this is a article that I made called seven paying high paying jobs online work from home. Now when I uploaded it, I remember I have my list of keywords. I went and did some searching, but I can also pick up some keywords from here: three things you want to do, and I talked about this when you upload a article there’s there’s another in my playlist, make sure you click that I have a whole playlist for Youtube beginners all this beginning level, stuff for beginners.

So if you’re, not a beginner, don’t read it, but one of the things I talk about is part of SEO search. Is you want to have your title and then you want to put your title as the first right up here. The first thing in your description and then you also want that title to be the first word in your tags. So that is a keyword search. They all match three times: that’s getting picked up by Google, you want them to match.

Now. I’ve gone back and after I learned that I had made some articles where they weren’t matching and you go back and edit them and fix them and keep getting better. So that’s what I love, love love about YouTube. I don’t lose my content. I can go back in and make it better. I can make the SEO better and things like that. So that’s that’s one of the neat things about this. You can go in and change.

Your thumbnails, if you want, if you decide that, are not the ones you want, but how did I get all of my tags? Well, one of the things I did is I have vid IQ in here and see right here right here, vid IQ on my program that I have gave me three high li searched keywords: work from home, make money online work from home jobs. Now, there’s two other ways that you can get more one. You can go find a article that ranked really high and landed on the first page.

When you did the search you can open up their article and see what their keywords are. Vid IQ will allow you to do that. You can go in and see what the keywords are from other people. Now you can copy them, but I would not recommend using every single one that they use because then you’re you’re going to mess up. You don’t want anything to be copied like that. You wanted to. I take them and I put them down into my OneNote.

I open them up and then I’ll pick a few of them. Another thing that I do, and I pick the ones that rank high, see these little numbers that are next to them, that’s their ranking, so you want the high ranking ones now, you’re, probably saying well what is all of this that, unfortunately, is not from vid IQ That is actually from tube buddy now you’re, probably saying well, why do you have both because I’m still trying to figure out which one I like better so I’m using the lowest program on both you don’t have to do that, but right now what made me go To two buddy was, if you have less than a thousand subscribers, it’s only 450 a month.

So I thought. Oh, that’s perfect. That gives me an opportunity to go in and see which one I like better. Of course, I’m going to go out and read lots of articles about how other people that are using both of them have compared them and then eventually, when I increase the program that I want to use, I’m going to go one way or the other, because obviously I’m not going to pay for two at that price, but again there’s another option: I’ve got a link below for vid IQ.

I’ve got a Bink link below for two buddy and then there’s a link below for my playlist, so that you can see some other beginner YouTube article articles that will help you out, but the one thing I like about to buddy is right here. It gives me a big list right and I can go up here like once. I put my first one in that’s the same as my title. I can go right here, work to where it says, suggest it, and it’s going to give me a list of suggested tags and I can go in there and just click them and add them.

So I typically, I use all three ways I honestly go out and look at somebody else. That’s got high ranking what did they use and then I look at my suggested tags from two buddy and I use look at the suggested tags from vid IQ. I always add my name and I always add, lifeWise the name of my business, so those are two tips as well. You can see here. I still had more. I could have added, but again at the time that I did it for some reason.

I picked what I picked: I’m not going to change it today, but you can pick the ones that apply to your article. You don’t have to pick every one. You only get to pick 500 characters so once you hit that hit that the the system will, let you know see right here where it says: 491 out of 500. There was a while there that I heard people saying: oh you don’t need a lot in there as long as you get the good ones.

My philosophy is, if you have 500 characters, get as close as you can. I also recommend long tail searches. Most people don’t just say nutrition, most people, don’t just say exercise they’ll, say lower back pain, exercises for older people or lower back pain, yoga for diabetes or something like that they’re, usually more detailed than just saying exercises. That’s just my philosophy, so I tend to put some long ones in there.

If I can all right, that’s all I have for today. I hope that was helpful, for you make sure you add that free vid IQ the free Chrome extension for keywords everywhere. It doesn’t cost you anything and I believe too buddy has a free, free 30-day trial, so go ahead and put that one in as well figure out which one’s best for you after that, there’s a whole bunch of different tools out there that you do pay monthly Fees for and then you can decide what’s right for you as you build your business and you start understanding what it is you’re looking for thumbs up if this was helpful.

Definitely in the comments, if you have any questions, ask – and I will do my best to answer them for you all right until I see on the next article, have a good one.


 

Categories
Online Marketing

6 reasons why social media is for food and beverage brand building and not for sales!

Social media is constantly changing. It used to be a one-to-many blog brands would publish links, photos and articles On digg, delicious reddit and later facebook, twitter, pinterest and instagram and could Drive a high number of leads and sales when we first started using social media. There was less content, less noise and people were willing to click on almost everything.

They saw in their news feeds then, like we always do. The marketers showed Up and we ruined a good thing. Sorry, if that offends you social media, marketers Out there, but the truth is the truth. Anytime, we get a beautiful thing. It’s very Often marketers and advertisers that ruin it. There is now way more content on social media. Platforms than folks can consume and a huge amount of that content is sales driven posts.

And ads if a post doesn’t look organic, interesting or useful people now just scroll right past It as traffic sources, twitter, facebook, instagram, And pinterest have become so challenging to drive organic traffic from that it’s now. Rare to find a brand that can use social media solely as an organic source for leads and Sales, the organic clicks are just so much harder. To come by now, social media is now a one-to-few blog.

It’s only the brands who can afford to create Ridiculously amazing content or who cultivate one-to-one relationships with their fans, can Succeed organically: it’s the brands and companies who provide Personalized social media experiences for their fans that are succeeding on social media And please know in this context I am talking 100 % about organic authentic relationships. This has nothing to do with paid promotions.

Paid posts or ads on social media platforms pay to play is the reality on facebook and Instagram now and all the social media platforms have advertising platforms available for those Who can integrate paid into their marketing mix and can afford them? You can still kind of get decent organic growth. On platforms like pinterest, twitter, YouTube and linkedin…, but don’t count on that forever. Either With that said, let’s talk about six reasons: That engagement is the future of social media.

Social media is often seen as a solution to Every marketing problem: it’s fine for certain aspects of marketing; Like brand awareness, but here’s a little truth for you, social Media is not going to help you achieve every business or marketing goal that you have. If you aren’t diversified with your marketing. Mix you need to get on that yesterday. I’m talking about that email list. That’s collecting! Dust in your mailchimp account and that sad SEO consultant who you stopped inviting to Your weekly meetings, because you we too busy working with pseudo-influencers, who don’t Actually move any needles, social media influencers are the fyre fest Of marketing.

.., i’m just going to put that out there and let it fester… Still many people still want to know how Social media relates to driving traffic buckle up. Here’s a little more truth for You organic social media is not going to be a good traffic driver for most brands. Today, Or for the foreseeable future spraying and praying with your marketing messages. Across various platforms might have been an effective way to drive clicks from digg reddit And delicious, but it’s just not an effective strategy anymore with the platforms we’re Focused on and for me, that’s just fine, because I’ve always used social media as an engagement.

Blog, not a lead generation tool. Now, if you can get your head right with this And if you can quit expecting to move mountains in a week, it can open up some great new opportunities. For you, that can give you an advantage over your competition. For instance, customer service is well-served. Via blogs, like facebook, messenger, instagram, direct and twitter direct message, consumers are heading to these blogs.

1St In many cases to be heard by brands, they buy from and you’d be wise to embrace it with Them social media is the first place a lot of people. Turn to for customer support and more and more people are using social Media to get help from brands folks are not only using private social media. Blogs such as facebook, messenger, instagram, direct messages or twitter direct messages, To reach brands for help, people also leave comments on posts on facebook.

& instagram and reply to tweets to get help think about this being responsive on social Media prompts customers to purchase while ignoring customers does what you might Imagine it brings about less brand loyalty from customers. That’s enough evidence to make you care about. How customer service in integral to social media and if it doesn’t well, you might be dead. Inside I think about all the opportunities that have Been opened up to me by just having a conversation with a potential customer, whether they’re Mad sad happy upset whatever it is, there’s so many opportunities to provide more Value, it’s easier to help your customers on social Media, so you have no excuse not to be doing this, and the platforms are aware of this as they Are developing more customer service tools every day to help brands respond to their Customers, you want some examples, you can let customers send you a direct message.

On twitter, without them needing to follow you or you needing to follow them, you can send automated welcome direct messages. On twitter and prompt folks with the best ways to reply, you can manage all of your facebook messenger And instagram interactions in one unified inbox, you can use smart replies to automatically Answer frequently asked questions for your facebook page organic reach on social media has fallen so Low that social media has become a less viable blog for traffic across the board for most Brands brands are reaching fewer folks on social Media and getting less traffic from social media PERIOD, many big brands have seen a huge fall in facebook.

Referral traffic, in particular some by 75 % or more, the amount of content on social media has Increased to a point where it’s well beyond what we can consume, each social media post is less and less likely. To be seen over the past couple years, we’ve seen a 10X Increase in posting from brands because they are trying to break through the noise of all The additional content being posted, but people simply cannot consume more content.

Consider this as a weak example with math If 100 posts are published per day for every social media user, but each user can only consume 10 posts per day, each post has a 10 % chance of being seen now, if the number of posts published per Day increases to 1,000, but each user can only consume the same 10 posts per day. Each Post now only has a 1 % chance of being seen because of… Math. This is, in effect, what Has happened to organic content on social media over the last few years, facebook organic reach fell to about 4 % throughout 2016-2017 and is now well well under 1 % per post, because facebook continues to tweak its Algorithm to prioritize posts from family and friends over brand pages, so social media is losing its potential as An organic traffic blog as more and more content is posted on each platform by brands.

Who are posting more content, so their content can possibly break thru. The additional noise From content being posted by other brands, who are posting more content, so their content, Can possibly break thru the additional noise from content being posted by other brands? Who are posting more content, so their content can possibly break thru. The additional noise From content being posted by other brands, who are posting more content, so their content, Can possibly break thru the additional noise from content being posted by other brands? Who are posting more content, so their content can possibly break thru.

The additional noise From content being posted by other brands, who are posting more content so…, the point is organic traffic from social Media has been going down for years, you’re just not going to get the reach or Visibility, you did in the past as brands and marketers. You have no choice but to adapt. While social media has been the dominant platform. Over the last 5 to 10 years, social messaging apps like facebook, messenger and instagram Direct are growing much faster than social media platforms.

There are now more folks using the top four Messaging apps than people using the top four social media sites, the rise of social messaging signifies a change In folks’ behaviors and preferences towards more personal one-to-one communications, when folks view social media, they are no Longer, just thinking about the posts on their news, feed, they’re, also thinking about reaching Your business for customer support through twitter receiving timely information or ordering Products through a facebook, messenger chatbot and all the other communications that come Through these messaging apps brands that only push out marketing content, On social media will miss out on this massive opportunity to serve customers in meaningful Ways and might be left obsolete on social media engagement is a key indicator of the quality Of your content, does your content elicit positive responses? From your fans for the social media platform, algorithms to prioritize your content to be Seen and heard on social media organically, you must create content that engages your Fans the number of engagements on your social media Posts highly influences the number of people who will see them if lots of folks engage with your content.

The platform algorithm will take it as a sign that your post is interesting and will more Likely show that post to more people, I learned a long time ago that the shorter Path to success is learning what those who you depend upon for your success need to be Successful themselves and to help them get there, so it might help for you to step into the Shoes of the platform for just a second: what do you think they need to be successful? They need attention and eyeballs.

https://m.youtube.com/watch?v=-yEQmoad1nU

They need people to linger on that page where They are displaying ads, they need people to be captive to their platform. Now what keeps users captive on their platform? So they can sell more ad space. I’ll give you one guess…! It’s interesting! Engaging content, if you go look deeper into this and study The search algorithms on these different sites, you’ll get a lot more information, but to boil it down if there are just a few Interactions or a lot of negative interactions on a piece of your content: the social media Algorithms will assume that it’s uninteresting irrelevant or not useful and show it to fewer Folks, so the more positive interactions on your Post, the more people you will reach on social media, ok.

… I feel like i’m beating a dead horse. At this point either you get that or you don’t if, after this explanation, your ultimate goal – On social media is still, traffic leads or conversions. It’s tough for the average brand But if you break it down to what’s going to drive, traffic leads and conversions, it’s still Engagement, that’s your top priority. It’s not rocket science here, folks, the more Interactions, a brands content has overall the higher the traffic to its website.

So how do we get there if you think about The kind of posts that get interactions you can’t be lazy and just post a bunch of links. You have to do everything you possibly can To get those interactions and engagements up and that’s a new article i’ll need to make if there isn’t a strong direct revenue from Social media, why waste your time? The primary reason to be on social media is To build your brand through engagement, brand-building is important because a customer’s Journey with brands is almost never linear.

Most customers rarely go from an instagram Post to your website from the link in your profile, ( by the way “ link in profile”, is A joke cut it out. ) then, to your checkout to purchase it’s more. Like someone hears about your product, Through a friend on the same day that customers sees your facebook, Posts enjoys the content later they reference about you in a blog post, the following week, the customer searches on Google and see your brand via a retargeted ad, maybe they recognize your brand and tweet You a question about your products, you replied to them promptly and then they Decide to order the product from your website now this is a simplified version of an actual Customer journey, but it’s still a good frame of reference next.

… Why else is social media? Important 85 % of folks have to see something on social Media more than once before they will purchase it, but don’t overdo it. They will also unfollow You, if you post too many promotional messages, so that’s a delicate balance there by engaging your customers through timely Customer support one-to-one conversations and interesting or helpful content. You can Strengthen your brand image, then, when these customers are deciding, if They should purchase or continue to purchase from you, this brand equity that you’ve built Up can help win them over social media interactions, increase customer Loyalty, consumers who engage with their favorite brands On social media have stronger relationships with those brands than consumers who don’t Engage at all, they have a better opinion of the brand they Leave more positive reviews, they stay loyal and keep being paying customers longer and Then also they recommend the brands more to others and that third-party validation is gold for A brand when customers trust your brand they’re more Likely to give you their email address, attend a live event or purchase your product when You ask them to Subscriptions stroke, my ego and they also Go a long way to increase my discoverability here on the Youtube.

So if you like this article and you want to Part of making all my youtube dream come true. You should subscribe Beyond that. I want to know what you think: So I can create the content. You want to see, Leave a comment for me or let me know what Questions you have, I check them every day and will be quick to Get you a response. I appreciate you reading I’ll, see ya in The next article

Hire a professional to manage your website! Find out how much it costs in the video below.

 

Categories
Online Marketing

Top Google Made Tools Helping SEO Efforts

So you know a lot of a marketer is a lot of a business owners. Always try to want to find the best tools. What can help me paid one expensive, one, cheap ones free once all that stuff. So what I want to say is the tools are great, but there are so many tools available now that a don’t cost money that you should use them and you have plenty of fun – would work with it.

So I’m going to go one by one. All of these tabs have been open with all of these google-owned tools and that can help you with SEO and i’ll explain, kind of a tip or two about each one. So the first one, obviously we’re going to start with google com. So any time you want to do research, you want to find it your complete, your competitors are doing and you want to search specifics, use google, so very simple, not not something! You know a secret or anything.

Everybody knows this, but what you can actually do – and you really need to get good at this – is to know how to search so, let’s say i’m selling soccer jerseys. Okay. So if I’m doing research one, obviously I can search for all of my competitors, see what they’re doing to I can use things like a you know, site colon or I can use all these different search operators to refine it look for it. I can use things like the refining by blog.

Maybe I want to find all of the blogs that that a deal with a softer right, so I can then reach out to them. I can create content for them. I can use. I can always subscribe to search within the discussions or news or stuff like that, so google com number one most powerful tool for any kind of an marketing research that you want to do pretty obvious now. The second thing, which is the second tab, is basically to use a part of what’s in google com, which is the three auto-suggest, so a what happens when you know, when you type in something it’ll, try to give you so say.

If I type in salford soccer space, it will try to give me what are the next most popular searches that people actually type in, so that can give you content ideas, more ideas of what’s going on and really give me a lot of insights so use the Autosuggest, it’s very very helpful. Ok, so we did that so google com auto-suggest and we talked about ok, so the next one is AdWords. So right now I didn’t sign in, but I just wanted to give you a tip about Adwords.

So if you’re doing SEO you’re doing organic marketing, AdWords is actually, in many cases a very good, complementary tool. Uh, because it’s right now a Google Analytics doesn’t provide all of the keyword data for for organic results. You know they have that not provided getting to right. Now about eighty percent or so and soon getting to a hundred, you don’t really have much information. So before you do a SEO efforts which you obviously know takes a lot of time takes months years and on you want to try too many cases pay some money.

Get actual keyword, data know what converts better, don’t don’t spend two years trying to rank for a keyword and the conversion rate is not good. Is so spend some money and gather some data for a lot of data. Okay, so that’s that’s. Adwords equate fit okay, so AdWords we get now. The next thing a part of AdWords is the actual keyword tool right. So um we used to be the adword keywords tool. Now it’s the keyword planner.

Obviously you can cap into this tool and give gain information about who searched it. Sorry, what are people searching for? What are the numbers, and then you can search by landing pages, maybe you’re clear competitors and just get gather additional information, which is keyword, tools, very helpful, of course, forever SEO efforts. Okay, next thing is a Google Alerts. Google Alerts very simply put you, can set queries to check every now and then, let’s say every day, you can take right in your competitors website and see what engines are talking about them.

You can have a alerts for specific types, may be only a blog posts about something that you’re looking for so using this alert system. To actually give you insight and help you check automatically this information very, very useful. I love doing it for competitors to see what they’re up to I love doing it for our brand name and a lot more other hands. Okay, so great. So the next thing is obviously Google Analytics, so I’m not going to go into it, but Google Analytics has tons and tons of information.

What are your users doing? What are they not like about the efforts? What are the key words? What are the top landing pages on and on and on and on so very helpful for a lot of stuff? Ok, the next thing is using Google’s blogger blogspot have a blog, yet content link for yourself get more users, write more content, very, very obvious. Ok, the next one is the Google PageSpeed or Google developers in general.

So it gives you a lot of insight, but I like to use pagespeed because actually i’m very obsessed with half with that’s the page load a loading time and I just love working on that and making our clients website as fast as possible. There’s been many many researches research that has showed that the having slower speeds on your website actually in make your visitors lead. So you just want to have a nice design store.

We want to have a nice quick store, so evaluate it analyze your store figure out. What the problems are, make it faster and faster and faster. Also, you can use things like a Google’s it and mod PageSpeed, which I helped your server run faster. If, in that, you know some of our clients who use it, but some of the time it’s a little over memory usage on our servers, but it’s a good idea. There’s a lot of tools.

There’s a lot of caching a lot of all these tools that you can actually read about in the Google developers. Next thing, obviously, is Google Calendar setting up just updates setting up a regular content calendar? You know once a week you write for a blog. It twice a week you research about this three times a week. You do this and that very, very useful. Ok, next one Google Drive a great for collaboration with Excel the word: hey all that stuff between teams.

You know, so you have everything online. You don’t always have to have what one of the same computer is great for creating public documents that you can actually gain leverage from them for SEO. Just perfect for organizations perfect for link if we reach out organization having all of your contacts in one place: lovely very, very nice, app yeah. The next one, which I actually forgot to put, which is very helpful, which we do is actually a gmail or google apps right.

So we basically have you know everything in one place: a Google Apps it your your gmail, easily searchable. You can use templates for your emails if you have reach out to maybe, and they you just have everything in one place. I really like Google Apps to recommend it strongly. Okay, next thing is google plus so again a you know, google plus tied into search algorithm a now. You have personalized search, so it’s great for your friend sister to +1 things to search to connect in the communities on and on and on, and this is just a picture.

I took it in one of the moles a few days back and I just thought there was no assistance. So again you know Google Plus very recommended great tool. Next one is google translate especially perfect, especially good, for you know, learning about opportunities from other languages. Maybe you’re looking to translate your website and you want to figure out more opportunities, maybe reach out and just expand.

So using google translate in a global. You know more global internet and more global world is very important. Next one obviously Webmaster Tools, a lot of insight and you can figure out about your ear. Crawl errors may be things you have to redirect real ones from 404 pages, a lot of stuff, some Webmaster Tools, you know tons of stuff. You can actually improve them. Do next, one is the head platform which we’re using right now is creating articles creating content SEO SEO marketing getting out there is about a big part is about creating content, sharing your information, helping solve problems, creating articles like what I’m doing right now and later on.

Also interacting with your community, so the way I do it and I would love to do it and to continue is now for this article. For example, if you have any questions about any of the google tools and how they can help with your SEO, our marketing efforts I’ll be happy to help, and I want to help you guys in the comments. So ask me any questions and i’ll be happy that they give you detailed answers about any questions you have and just more information, and I want to interact with you guys.

I want to create more content and I love your questions and it is done, and the last thing which I like to do is actually google web history. So if you go, then your settings, you can, you can go into web history if it’s enabled and if not, you should enable it and the reason I like it is I like to create content right. So what I like to do is anytime. I search for some kind of problem with in my industry or my business or my client business.

I search for so let’s say, for example, we’re set it and selling again soccer jerseys. So now, if I’m a business owner, one of my workers is actually searching for something in order to solve a problem. I want to actually go back to that history. Remember what problems I have and then obviously remember what the answer was and I want to share it. I want to share it with my my potential customers, with my customers, with my workers and and using this kind of a what you search for this theory of, if I search for it, probably because the internet is so big or so many people online.

Probably there’s many more people searching for it. So if you can go back to what you searched for figure, it out right content create articles, create images, infographics, animated, gifs, blah blah blah all that stuff. You can actually use that that history in order to kind of create content I that stuff, that’s basically it so again, if you have any questions about this, about any tools to help in either within google or otherwise that help with SEO help with marketing I’ll really Be happy to help with you guys be happy to assist.

Thank you very much for listening to this article and we’ll be creating some more soon. Thank you.


 

Categories
Online Marketing

8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’s tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’s in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’s tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’s an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’s NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off


 

Categories
Online Marketing

Free SEO Keyword Search Tool

I want to offer you a free search engine, optimization keyword, finder tool, that’s a mouthful, but let’s go over what search engine optimization is first SEO. What is that? Why do we need it? Why do we need to understand it, and I I personally, as I research it more and more and the more I learn about it, it’s the people that have a really good understanding of what SEO is and how to use.

It are the people that are usually more successful in the getting a traffic that is free. You have two different kinds of traffic, and I’ve talked about that in other articles, there’s paid traffic, you pay for with money and then there’s free traffic which isn’t really free because you’re paying for it with your time but money or time which one do you have And how do you want to find your traffic, so I’m going to show you how to find the free traffic or the traffic that you spend with your time and not with your money and that’s what search engine optimization is.

Basically, if you go online and you go to search for something you’re using the whole process, you might go in and search for. How do I lose ten pounds or something like that and when you type it in the the articles that pop up or the articles that pop up are the ones that have keywords, they kind of have a more in-depth knowledge and they’re picking keywords that help them To rank on that first page, because if you’re anything like I am, there could be 30,000 pages in that search.

That comes up. I don’t know anybody that goes to page 25 to find something. Now, maybe you do maybe you’ve been in marketing and you’re like hey. I’m going to go find out what other people have, because I know these people in the front page are using their search engine, optimization skills, pretty good idea, but the average person stays on that first page and they’re going to find the answer to the question.

So your goal as a marketer is to get on that first page. If you can so I’m going to offer a free tool to you today that, especially if you’re new and you’ve never done it, you don’t want to put any money out. There’s all kinds of tools out there that you could pay monthly fee. Four and again a lot of us don’t want to put money out in the beginning, so I’ve got a free tool for you today. So let’s go ahead and get started.

We’re going to go through the process, okay, we’re going to go into Google and we’re going to Google. Let’s see what I have up clickfunnels. What is clickfunnels! I used that at first just so we could see what comes up and, as you can see, articles I articles and russell brunson comes up a lot. So if you are trying to end up on this first page and rank high you’re, actually competing with russell brunson who owns clickfunnels and it’s probably extremely competitive spencer Meachem beckham has gotten his face in here is number three, but everything else almost the majority of these Are from the business, so what you would have to do is go in and find other keywords, so you might start talking about sales funnels or something like that.

Let’s look up what is a sales funnel and see what pops up? Okay in our search. So, let’s go here and let’s just see what happens, how different it might become? Alright, so that’s everything you always want to hit. If you’re looking for something to put on your article, you want to go under articles. If you’re looking for a blog, then you might want to stay on the all page, but I will say a lot of the articles that come up are also blogs.

If you look right here where this one says youtube.Com, I know that this is a article but see Brussels right there. What is the sales funnel? The second one here is a blog because it doesn’t say YouTube. So if a blog has an embedded article, a little tip there, if you are really big about posting blogs on your website, you’re trying to get traffic put in the embedded article on there and it’s going to also pop up on the article page.

So it’s just another way to get more traffic, but here’s one here from 2016, if you, if you notice more people, are on this page besides Russell, so I think Russell only landed here once, which is pretty good. So if you want to make a article about click funnels, you might not use the word. Click funnels in your title because, what’s going to happen, is it’s highly competitive and you’re going to get pushed way way back? So instead you want to maybe just say what is a sales funnel or say something about that now, how can I even go in more in-depth? I usually start out with that.

Just asking questions like what what would people who are wanting to look at my blog? What are questions that they might ask? Sometimes I use real questions that people send to me, and sometimes I just think to myself what would I so here’s the free tool that I want to show to you so we’re going to say what is a sales funnel and we’re going to go? It’s called ubersuggest calm, it’s free I’ll, put the link below Neil Patel.

This is him right here created this site and he offers it for free there’s his name. A great person follow on YouTube by the way, if you’re really into blogging SEO, and things like that. He’s he’s been around for a while. So definitely follow him. If that’s, if you want to dig in a little bit deeper, but this one says click funnels and as you can see it, the difficulty levels 36, the search engine – optimization difficulties 56, the higher.

That number is the more difficult, but let’s go ahead and type in what is a sales funnel, because remember, we already decided click funnels would be too hard to compete with look at this. Just by changing that word, the SEO difficulty goes all the way down down to 10 and it’s easy. So if you’re writing a blog or if you were making a article – and you want people to search and find you use the word sales funnel.

Instead of click funnels – and you might say, yeah, but I use click funnels and I won’t want to tell people about it. Well, you could have a title that says what is the best sales funnel and people are going to go yeah. What is that best? Sales? Funnel and then you can go on to explain click funnels inside your article, but your keyword, search that main search is going to be. What is a sales funnel? Does that make sense, so you’re still getting your information in there but you’re looking at the the difficulty levels? Alright, what are some other things we can do here in urban ubersuggest? If you go down, it says, word ideas, so we started out what is a sales funnel now this system is going to tell us what are some more key words that we can use in our description, in our blog or in our SEO part tags in our Article and here are some other: what is this, what is a sales funnel and you can just go down here on the side and you can get other ideas.

These are other questions or keyword, ideas that you can get, and you can look at all of the analytics that comes with it. Cpc means click per cost per click, I’m sorry, so the lower this number is the better. It is for you, the less competitive. If that click is really high again, remember you’re competing with the big dawgs you’re competing with click funnels, and you don’t want to do that. You want that to be low, so this says here: what is the sales funnel or how do you create a sales funnel? Ok, that would be another way to do it.

We can also go down here and get content ideas, so, if you’re still thinking ok, I want to talk about sales funnels and insert click funnels is in there. What are some content ideas that I can use and again what is what the heck is: a blog sales funnel okay, four phases to sales funnel, so these are all different articles or content ideas that you can use, and these are actual ones that are out there.

Now he gets into backlinks for bloggers, so this is definitely a good place to find out about backlinks and how many are with these articles. So if you want to dig in deeper, that’s a whole nother article. This person here is on Facebook, a lot notice that and they’re pretty successful down here. The one right below it is on Pinterest a lot. So don’t I don’t want you to look at those and think I have to be on Facebook or I have to be on Pinterest.

There are people who are successful in every single platform. The key for you is: what platform do you enjoy using if you love Instagram, like you’re, on the go a lot and you’re one of those people that you know you’re, always on your phone and insta, you just love. It then build your business on Instagram. If you’d love to make articles build your business on YouTube, I think that’s what’s important, because there are successful people on every single platform.

Linkedin I’ve seen people be very, very successful there. So, yes, this is important information, but you you need to be on the platform. The social media platform that best fits you. Let’s do another one, here’s! How do I organize my social media? Okay, there’s just the a general question. Now again, I’m not looking for a blog, I’m looking for articles because I am on YouTube. So, let’s use that – and here you go there’s this is what I want to do when I’m trying to rank.

I want to rank on this front page. I want people to grab my article now. Here’s one, let’s see she’s ranking one, two, three, four, here’s somebody! I love on YouTube. Then she’s got a article ranking number four, her net name is sunny and she talks about a lot about creating a business with YouTube and in this particular article she talked about social media marketing and how she’s organized she made this article back in 2015 and I’m Pointing this out, because this is why I love YouTube.

She did this four years ago and it’s still ranking and if I was looking the chances are, I could click that it’s the fourth one down and you know she may, in her article, be suggesting different tools. I’m sure she’s suggesting a certain social media organization tool for me to use because she’s probably going to go through it. But my point is its evergreen. It stayed here for four years and she’s still getting views we’re going to get rid of that commercial.

Now I’m not going to go into the article and read it and everything, but I can assure you that sunny is recommending a certain social media organization tool for us to check out and it’s an affiliate link for her and again. She made this four years ago. But we can look at some of the keywords that she used. We can pop them into that ubersuggest. Now I do have a vid IQ and two buddy that I pay for, but I always start out free with dooper suggest and then, when I pull up articles, that’s when I go a step further.

You don’t have to do that. Okay, I just happen to that’s where I’m at right. Now, with what I like to use two months from now, you might say well, why are you using that anymore? But that’s where I’m at right now but ubersuggest, so I can put in here. I go back and let’s put in let’s go to the top here, ask a question: what is a social media manage event, okay lets or how do I organize my social media posts? You could write that.

Okay, look at that! Hardly any competition when you get into social media management, and I actually have a article that I did about HootSuite. It was way back when I started it’s almost a year old and that article has gotten the most views, because I’ve learned that if you start looking at areas that everybody else isn’t making articles with sunny actually calls it. She calls them Gap articles. But if you go in and start looking for things that have very little competition and you make articles in that area and your articles are going to have a be more likely to be on that first page or your search engine optimization, is going to push you And help you to rank first, so that’s another little thing that you want to look at, but here we are and we can see not a lot of competition.

So let’s look at some keyword ideas now here you can go a step further. You can pick your favorite social media management tool and type that word in and see how the competition is. There 26 keyword ideas. What is social media management? What is it you could do a whole article or a blog about describing that tool. Social media management tools for free there’s another one. Now that one is higher, the cost per click is higher, because maybe people are looking for that what it? What are the free tools that are out there? So this again is a free link, a free tool for you to look for keywords: um, let’s go back over here at the content ideas.

I just wanted to bring this to your put it in your tool, but the toolbox, if you could say so that you have something to use for free, because I know when you’re new there’s so many things out there and some of these keyword search tools can Get pretty expensive now, if you’re using them, and you really understand how to use them and that you know your to that point where you really understand what you’re doing then by all means start paying for them.

This is a great one to start with it’s free and it helps you to start getting the idea of what search engine optimization is so I hope this was helpful again. It’s called ubersuggest com I’ll go ahead and put the link below and before you go. First of all, thank you for making it to the end here, but before you go, give me a thumbs up. Let me know how you like the article if this is something that you think that you’re going to use or go check it out and come back and tell me you know if it helped you and also subscribe to my blog I put out as of today, A article everyday well six times a week Monday through Saturday to help you build your business online affiliate marketing using YouTube is basically where my niches, that’s where I developed.

I started out just affiliate marketing and then found that my favorite, my favorite social media platform is YouTube and I I’m sold on it. This is where I spend all of my time providing content so again get out. There pick the one you like the best and start getting your business built. You’ve got this tool now that you can use for free and start seeing what you can you can build from there. Alright, thanks for reading I’ll, see you on the next article


 

Categories
Online Marketing

Youtube SEO Tips: Get your rank to GOOGLE and YOUTUBE in Less than 8 Hrs !!

If you’re reading this article, you probably already know that article is a very powerful tool for your business, but the problem is that most people don’t see results because their articles never get seen and refresh hey how’s it going hey. What’s up yeah, it’s going good. I just got done uploading this article and I already have 20 views.

No, you didn’t. I was just upstairs and i’ve readed your article 20 times what you mean. I’ve been working on this article and no one’s even reading it. Well. Did you even optimize it? No! No, why not I mean I didn’t know trust me. I’ve been in that situation before and it’s not fun so to help you out. I want to show you my 9 step formula to get your articles ranked on the first page of google and youtube.

So, let’s start off with step number one, which is finding the perfect keyword for your article, one of the biggest mistakes that most people make. Is they just create articles on any topic that pops into their head? What you should be doing is creating articles based on what people are actually searching for. What are you looking for bathing suit? What type of hating suit swim briefs so, instead of just randomly guessing what people are looking for, you can actually find the specific keywords that people are looking for, and you can do this with the google keyword tool, but just make sure the exact option is chosen When you’re, looking for your keywords after you find your keyword, we move on the step number two, which is adding your keyword in your article script.

Not every bathing suit is treated equally at nail. Swimming briefs. Calm. We want to show you the widest variety of male swing, brief possible, so come on visit us at male swimming briefs, calm and come get your swim off. I mean come on. Look at me. Did I really just put that in the article? Well, I guess it’s a good thing. I did because that article is a perfect example of using your keyword in the article we ended up using our keyword swimming briefs three times in that short 30.

Second article. Now, when you’re implementing the step, you need to be careful not to just list a bunch of keywords but make sure that your script actually flows now. Step number three is to upload your article, but make sure that the keyword is your file name. So, in this case, our article file name is going to be swim. Briefs mp4, and this just allows us to tell Google and YouTube what our article is all about, and now we move on to step number four, which is putting in a proper title and description.

Every title should begin with your main keyword and then you can add in a secondary keyword or more information about your article, the more text you have associated with your article, the better, which is why the description is so important. Every article should be a minimum of 200 words, but I recommend between 200 and 400, the more the better, don’t forget to add all of your keywords: different keyword, variations and secondary keywords in your description, but make sure you don’t just list a bunch of keywords.

You want to make sure they actually flow, but don’t forget to add your landing page or your website URL at the top of your description, so that is easily seen. But you can also add in your article URL at the bottom of the description, and you can also add in a link to your blog and now we move on to step number five, which is adding in your tags. The biggest thing to remember is to not go overboard: tax tax, tax, tax tags tags that was annoying right well, Google and YouTube find it annoying when you add in a ton of tags, because it’s very hard for them to determine exactly what your article is all About all you really need to do is just put in your main keywords and your blog name.

When you put in your blog name, all over articles will be lumped together in the relay articles field, and now we move on the step number six, which is uploading. A transcript of your article and you can upload one under the captions tab of your article. So a transcript is just a word for word description of the audio in your article, and this is a huge indicator to google youtube telling them exactly what your article is.

All about – and I never recommend, skipping a step because it’s very important to getting your article ranked, and it only takes a few minutes, especially if you outsource it now. This is everything you need to do to get your article uploaded correctly. But if you stop here, you may only get a trickle of views and a YouTube. Blog could be a ghost town. But the next few steps we’re going to show you how to get a flood of traffic to your articles and now we’re moving right along the step.

Number seven, which is building your blog and using playlist. So the stronger, your blog is the easier it’s going to be for you to rank articles, and there are five things that you can do to increase the power behind your blog. You can get more real views. You can get more real subscribers. You can get more real comments and likes on your articles. You can build backlinks to your blog and you can stay active.

Think of it. This way, if CNN com wrote an article on article marketing and then I set up a website in two days later, I wrote an article about article marketing who do you think Google is going to rank higher. Of course, they’re going to rank CNN’s article higher they’re, a huge site, they’re consistent they’re, always uploading content. They always have a bunch of comments on their articles, they’re a very powerful website, and this same process goes with YouTube blogs.

The more active and powerful a blog is the higher and easier your articles are going to get ranked, and this is because they see you as a trusted Authority, and the second part to step 7 is using playlist. All you need to do is create playlists using your main keyword and then throw your articles in that playlist YouTube is going to realize that they’re in a playlist, with your main keyword and they’re, going to give a little more weight to that article.

And now we move on the step number 8, which is getting more social indicators. Social indicators are quickly becoming an important ranking factor to your article. Things like Facebook Likes twitter shares. Google, pluses and pins are extremely important for your article and all with all the Google algorithm changes going on. I strongly recommend you focus a lot of your time on social indicators. There’s a few ways you can do this.

You can obviously post it on your profile. So if you have a facebook profile of Pinterest board or Twitter profile, go ahead, upload your articles there and share it with your audience. But when you do that, you should always encourage them to hit the like and share buttons. So you can maximize the amount of social indicators from one post and there’s also one technique that I love to use because it is super effective to get organic social indicators.

And this is my viral article marketing technique and I do have a article explaining the viral article marketing technique and you can get it at the end of this article. So don’t click it now. Don’t don’t click now we’re moving on the step. Number nine, which is getting backlinks and embeds the more website to have linking to your article and embed in your article, the more powerful your article becomes.

But you need to be very careful because building spammy backlinks getting spammy embeds and building too many backlinks too fast. Can have negative effects on your article and I also like to get a wide range of backlinks to my article. So this includes things like social bookmarks, article marketing web two point O’s and wiki’s, and you can even throw in some document sharing sites like slideshare.

Net. So there you have it, those are the nine steps you need to get your articles ranked in Google and YouTube, and I know this is a lot of information for you to take in and for this reason I actually put together some free training for everyone who Stayed to the end of this article to get your free training. All you need to do is click the button right here or the link below in the text. Description so go on guys, get your free training and click that link below.

I hope you enjoyed this article and if you did, let me know by leaving a comment hitting the thumbs up button, and this is brandon from soldwitharticle.Com signing out. Don’t lie your little turned on right now. Aren’t you good the greatest wrong with you get a flood of traffic to your articles. I think we got it. Oh hell hard, I thought of which did you slam it down he’s dropped it yeah. Oh you’re, right, yeah, good pop! No! After these messages, we’ll be right back


 

Categories
Online Marketing

Multiple H1 Headings: How to Handle Them for SEO & Accessibility? #AskGoogleWebmasters

Today’s question is from Marcus Chaepelli Marcus is asking. Can we have a clear answer to the question how to handle headings and accessibility? I see a lot of multiple H1’s ( all, but one are usually hidden ) out there on the web. Everybody treats it differently and stuff like the tag. So this is a pretty common question and it’s pretty straightforward.

Our systems don’t have a problem when it comes to multiple H1 headings. On a page, That’s a fairly common pattern on the web. We use headings to better understand the context of different parts of a page Having clear semantically. Understandable headings is useful in understanding any given page. However, We have to work with the web as we find it and a lot of it isn’t semantically structured at all For users.

The difference is minimal. Both kinds of pages can be extremely relevant to a question that they have In turn. Our systems aren’t too picky and we’ll try to work with the HTML as we find it, be it one H1 heading multiple H1 headings or just styled pieces of text without semantic HTML at all. In Short, when thinking about this topic SEO shouldn’t be your primary objective. Instead think about your users, If you have ways of making your content accessible to them, be it by using multiple H1 headings or other standard HTML constructs, then that’s not going to get in the way of your SEO efforts.

I hope you found this answer useful And, if there’s anything else, we can answer for you. In short, article form, please send us your questions using the # AskGoogleWebmasters hashtag on Twitter, so that we can include them in one of the future articles To stay in the loop make sure to subscribe to the blog and see you next time.


 

Categories
Online Marketing

SEO Tool – MOZ Review

This is Vanessa, T Brule. I wanted to give you another search engine tool, another tool that you could look at to help you with keywords when you’re searching for search engine optimization when you you want to put your content out there and make sure you’re using keywords that people are actually looking For you might have some great ideas, some great phrases, titles and things like that, but nobody is looking for it and that’s what search engine optimization is all about again.

Thank you for coming to my blog affiliate marketing mastery or you can learn to earn a passive income and again this is a tool that you definitely want to use, whether it’s this product or a different one and I’ll go over a few other ones. As I start creating some more articles this one here, it is pricey if you go to pay for it, it’s anywhere from like 149 a month to $ 5.99. But the neat thing is: if you’re, just starting out, you can use it for free and you actually get ten queries a month for free which isn’t too bad.

Because when you’re new you’re looking up certain keywords – and you really want to analyze them and see what they’ll do I’m going to show you how this pops up? Okay right here it has a keyword, search, it’s called keyword overview and I’m going to put in make. This is one a lot of people search for, and I want to see how well it does here make money on line. Okay, let’s see what comes up all right down here.

It has a monthly volume with that keyword or the tagline. However, whatever you want to call it, and this phrase is searched, seventy thousand to one hundred eighteen thousand times a month, so it’s searched a lot. So, looking at that you’re going to have a little bit of competitions got other people probably have that out there and it’s searched a lot. But that’s a good thing. I mean people are looking to make money online.

So that’s that’s very good. Let’s look at the next section. The next section says it has a 54 for difficulty. What does that mean the higher that that score is the harder it will be for you to get a hit on your site? If that makes sense, there’s a lot of competition. I would say it 54, probably a lot of competition for that exact phrase. Now again, yes, people are looking for money online, but maybe we can find some other variations of that phrase so that we’re not looking exactly for that one and that’s what’s kind of neat you can go in and rephrase it and do some testing.

With that phrase, the next one is organic CTR. That means click-through rate, so the higher that number is the better, so 54 %. When people see that phrase they do a search, your click-through rate is pretty good at 54 %. I really like this last number. It’s called priority and we have an 82 there, and actually, that is your search engine results. That’s not your search! It’s your difficulty, your opportunity and your volume combined, it’s kind of like what does it look like altogether again, the higher that number is the better.

So, yes, that is definitely a good keyword. Now, like I said you might want to use a variation. So if you slide down here, they actually give you some variations. Alright, so make money online fast. You still have four to six thousand people looking for it, but you’re just adding one more word and that kind of narrows it down to look, but it a little bit make money online today make money online with Google see how these are changing.

Make money online from home and then you can click here and see even more suggestions. So that’s where you really want to be a little bit strategic and start putting in make money online, but you want to add to it so that your use your sticking out a little bit more, uniquely than just using that phrase. If that makes sense and you’re still going to get a lot of people looking for that now, a serpent alysus that is a search engine results page so when they ran the review of the keyword, these are some articles or different blogs that came up different sites That had a really good results using that.

So that’s what these are, so you can go in and look at these other sites and see what other keywords that they use to get that high of a of that many people looking at their site. So these are the top ones that came up. You’ve got three here and you can click down here for full analysis. So in a nutshell, for your free, mas keyword, search engine, optimization tool, that’s what you can do with them.

If you start really going, it’s really recommended, I went in and looked and it said if you are in here every single day and really tracking your content and looking to get ranked and things like that, then it is worth it for you to purchase the product And use it every day, but if you’re not going to use it every day, then it really wouldn’t be worth it. But it is a good way to get started as you learn about search engine optimization and start, comparing it to some other tools that are out there.

You definitely want a search engine tool eventually, so again, most of them have free trials. Most of them have some kind of a free service that they’ll give to you, so that you can try it out and see if you like it, and I highly recommend that you do that, while you’re looking so there you go mas Pro, you can just go To em Ozzy calm and you can go in there and get a free trial or just go in and use their free program.

If you really want to dig in and see what it looks like, if you’ve got all the features, then you definitely want to do free trial, and that’s it give me thumbs up if this was helpful, if there’s another SEO tool that you would like to have Reviewed, let me know in the comments, and I would be happy to pull that up and make a article for you until then give me that thumbs up subscribe to my blog