Categories
Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’r going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,


 

Categories
Online Marketing

How to boost your Local SEO traffic – 21 proven content ideas

It needs to be nurtured. It Needs to grow, but if you’re like most local business owners, your website is Likely to have just a handful of pages which were created when you launched it And if I had to take a guess, I’m fairly confident these pages would include a Home page, a Contact Us page, an About us page and a few pages describing your Services Am I right if you recognise yourself in his description and have no Idea what else you should be publishing on your site stay tuned, as I am going to Run through 21 proven content ideas.

You can start using today to get more Customers, through your doors Hi there, if we’re just meeting my name Is Luc Durand, the founder of ranking academy.Co.Uk, where I talk about the Best tools, tips and ways to help you promote your local business online step. By step and click by click On this blog, I cover everything any local Business owner needs to know from search engine optimization to social media.

My Goal is to help you thrive online, so you can drive more visitors to your business. And ultimately make more money. So if you’re new here consider subscribing and Clicking on a bell button, so you don’t miss any of my new articles. Finally, don’t Forget to check out the description below, which is where I put additional Notes and links I refer to in this tutorial If you’re ready, let’s jump Right in content idea number one Frequently asked questions Here is an example of an FAQ page from a local surveyor.

These types of pages are useful. Because not only you can answer your visitors questions directly, but you Might also appear in Google Answers snippets results, which are also useful for Voice search content idea number two: how to pages Helping people out solving Problems is a great strategy to build content and encourage customers to get In touch with you Here is a typical example of an how-to article from a Local plumbing and electric website what’s great about using this strategy.

Is that you can create tons of how-to pages Content idea? Number three Cover a local event, Regardless of where your business is Located there is surely some local events going on near you Make the most Of it like this, local wine bar by either taking part or simply attending and Write a page about it. If you take part, you may even be able to get a link from The organizers website and also network with other local business owners Content Idea number four: before and after results, Everybody loves a before and After photo results as it really showcases what you are capable of Achieving as a business like this handyman, You can make this even more Effective and playful by adding a slider just like in this example on a page, I Built on my own site Content idea: number five Cover a local project.

This is an Opportunity to demonstrate you care about your community and make your Content local, like this landscape gardener, who created an article about Emergency accommodations being built in his area Content idea number six expose Myths or misunderstandings in your industry Ideal, if you want to demystify Some preconceived ideas or false truths. Everybody seems to believe Here is an Example from a dentist who produced a detailed page, including rich keywords: Related to his industry and the services he provides, which he uses to link back To his internal pages, very smart move Content idea: number seven Top 10 list; You’ve all seen these around the web lists are very common, but also very Effective, You don’t have to use 10 as a number.

Any number will do. Look at this London plumber, who has put together a list of the top three combination, boilers This page alone is currently driving over 450 visitors a month to their Website, according to ubbersugest, I wonder how many customers they have gained on the back of it. Content idea. Number 8 Client success stories. If you are good at what you do brag about it through your clients. Success stories are very Powerful because anyone visiting your site can relate to them, It makes it Easier to turn simple visitors into customers.

Look at this dentist who is Using some of these patients to do just that and even uses article as a medium Kudos to him Content idea: number nine Use statistics Help people make informed Decision with statistic, related content Here is a great example from a local Property management business covering the real estate market in Colorado, Spring with numbers, I bet, if you live in Colorado, Springs and are either selling Or buying a property, you would find this article useful and maybe even call these Guys Make sure you back up your statistics with reliable sources, Content Idea number 10 Describe new regulation in your industry As an expert in your Industry, you should be aware of all the latest regulations and legal obligations.

Use this to your advantage and raise awareness of it just like this Electrician, who is clearly targeting landlords who rent out properties Content idea: number 11: What’s a typical day for you, you, You may not be a family Member of the kardashian, but somehow people always love a fly on a wall type Of documentary Give the people what they want and describe what a typical working Day is for you Just like this roofer.

If you are adventurous, use article format as It will work better. This will help people feel like they know you even Before they do business with you, Content idea, number 12 Step by step procedure. Manage expectations and reassure potential prospects with a step-by-step Guide about the services you are providing like this laser eye surgery, Once again, this should help visitors feel reassured about what they are.

Getting into and push them towards, making a call or inquire for more Information Content idea number 13. Why us Build a page and explain why visitors Should choose you as a business? Look at this electrician site, for instance, Yet Another way to showcase what you can do as a business and if you can’t come up With any valid reasons, then you might want to rethink why you are running a Business altogether, Content idea, number 14 Best guides Turn Yourself into a local TripAdvisor and create guides around your neighbourhood, Such as what the best local restaurants are, Where to find the best Wi-Fi spots near you or just like this event, company who Created a list of the best coffee shops near the location, Make it as local as Possible and once you’re done reach out to the owners of these businesses to Tell them you mention them on your website and you might even get a link on The back of it Content idea: number 15.

Is it safe, Very Much like the “ how-to” concept, but this time use the is “. It safe” option like this. Company selling engine oil through local stores – This is also a concept you can Use to create tons of pages Content idea, number 16. Lessons learned from years in business Share your experience with this sweet idea, especially when you have been In business for a while, like this lawyer, You probably have a lot to say such as How the industry has changed over time, how it has changed, you, etc.

.., and if you Haven’t been in business for that long, you can still use the same theme and Approach it differently, something like what I’ve learned in the first 6 months. Of opening my business Content idea number 17: How to choose a business like yours. I like this idea because you position yourself as an impartial judge. By giving recommendations on how to choose a business like yours, Just like This hair salon, obviously you’re not impartial at all, and you want visitors, To choose you, but it shows your confidence that you’re, probably the Better choice, Content idea, number 18: getting a job in your industry, Help People out on their journey to become someone like yourself by explaining the Best ways of getting a job in your profession like this orthodontist See it As a short biography, which only zooms in on your career path, Content idea, number 19 Behind the scene Who doesn’t like to know what really happens behind the Scene, That’s what these butchers reveal on their website when it’s their busiest Time of year Christmas, This is a chance to show your existing customers a Different side of your business and for new visitors to see you have nothing to Hide Content idea, number 20 Pros and cons.

There is no such thing as a perfect Business or profession, so why don’t you write the pros and cons of Doing what you are doing in a full-length article filled with rich Keywords just like this training academy in an article on the pros and cons of Becoming a massage therapist And finally content idea: number 21 Publish horror, Stories, Horror stories are very compelling, can drive a lot of interest.

Can be very funny and also be shared on social media, so they are not to be Sniffed at Here is an example of such page from a lawyer located in Las Vegas Horror stories are even better if you can include images or articles, That’s it. For today, if you’ve made it this far well done, if you like the article, please Give me a thumbs up, as it will be very helpful for me. As you can see, there are Plenty of options to choose from Applying these ideas will help you cover A good mixture of local keywords, as well as keywords related to your industry, Get Started today, and I can promise you it will pay off until next time.

Happy Marketing


 

Categories
Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’r going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,


 

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Online Marketing

How to Update Business Hours on Google My Business and Your Website

Com, وفي, أعلى, اليمين, الزاوية التي تقول تسجيل الدخول إذا, كنت, لا, تملك, حساب،, انها, سوف, تقودك, من, خلال, خطوات إنشاء حساب الآن اذهب, على, خرائط, جوجل, و ابحث عن عملك لمعرفة ما إذا, كان, لديك, قائمة, بالفعل, إذا, ظهرت, ،, مثل هذا العمل هنا ، يمكنك, اختيار, امتلاك, هذا, العمل, ،, أو, في, بعض, الأحيان, ستقول, المطالبة بهذا العمل انقر على, هذا, الرابط, ،, و ستوجهك Google خلال عملية التحقق مرحبًا دارلين ، كما تعلم, ،, لدي, هذا, العمل, الذي, قمنا بتطويرها في الرحلة يطلق عليه القهوة, و, Kickflips, ولدي, حساب, Gmail, وموقع, ويب, ،, لكنني, لم, أضعه, على, “, نشاطي, التجاري, على, Google”, كيف, أضيف, هذا, من, الصفر؟, ليست, مشكلة, اذهب, إلى, خرائط, جوجل, و, اكتب عنوان عملك على اللوحة, اليسرى, ، اختر إضافة عملك أضف اسم, عملك, اختر, فئة, و تواصل اتباع المطالبات حتى تنتهي لن, تتمكن, من, التحقق, على, الفور, ،, لذلك, عليك, الانتظار, جوجل لإرسال بطاقة بريدية, إلى عملك من المؤكد أنك ولكن لا, يزال, بإمكانك, الدخول, إلى, حسابك, لوحة تحكم نشاطي التجاري على, Google, وقم بإعداد الأشياء أثناء الانتظار الآن, ،, بمجرد, أن, تكون, في, الخاص, بك, صفحة “ نشاطي التجاري على, Google”, ،, لديك, الكثير, من, الأشياء, يمكنك التعديل هنا ساعات ، قوائم ،, شاهد, كل, الخيارات, على, الجانب, الأيسر, هنا, لتعديل, ساعات, متجرك, ،, حدد, معلومات, حدد, القسم, الذي, تريده, تريد التعديل ، مثل إضافة ساعات, قم, بإجراء, التحرير, وحدد, تطبيق, يمكنك, أيضًا, إدخال, خاص, ساعات الإجازات والإغلاق في احسن, الاحوال, كل, ذلك, سيكون, مفيدًا, عندما أغير ساعات عملي العملية, أو, إضافة شيء جديد في عملي لذلك أفهم أنه, يمكنك, أيضًا, الاتصال, إلى, “, نشاطي, التجاري, على, Google”, من, خلال, موقع, الويب, الخاص, بي, مع, GoDaddy Websites, + Marketing, هل, هذا, صحيح؟, بلى, دعنا, نذهب, إلى, صفحة, حسابك, على, GoDaddy, وتسجيل, الدخول, إلى, لوحة, التحكم, انظر, إلى, ذلك, GoDaddy, يقترح, عليك, القيام به قائمة نشاطي التجاري على, Google إذا لم يكن لديك هذا الموجه, ،, ترتفع, إلى, التسويق, و, اختر “ نشاطي التجاري على Google” نظرًا, لأننا, أنشأنا, إصدارًا, بالفعل, ،, يمكننا, الاتصال, به, هنا, ولكن, بما, أنك, تريد, أن, تفعل, قائمة من الصفر ، انقر, فوق, إنشاء, قائمة, ، واتبع التعليمات أضف عنوانك واكتب في الفئة, ،, تمامًا, مثل, الخطوة على, Google, ، الاتصال بحساب Gmail الخاص, بك, ،, والسماح, بوصول, GoDaddy, إلى حساب Gmail الخاص بك هذا سيسمح, لموقع, الويب, الخاص, بك, للوصول, إلى, حساب, “, نشاطي, التجاري, على, Google”, بمجرد, اكتمال, الخطوة, ،, سيطلب, منك, التحقق, من خلال إكمالها على, Google, وبمجرد أن تكون على, Google, ، يمكنك أن تطلب منهم الإرسال, بطاقة, بريدية, للتحقق إلى عنوان عملك سيستغرق هذا بضعة, أيام, ،, ولكن, بمجرد, الحصول, على, الرمز على البطاقة البريدية ،, ستدخل, هذا, الرمز Google, My Business للتحقق جيد ان تعلم حسنًا, ،, هذا, كل, شيء, لهذا, اليوم, نأمل, حقا, أن, أشرطة, الفيديو, هذه, ستكون, مفيدة, لك, ولعملك, وإذا, كنت, بحاجة, إلى, أي, شيء, ،, لا, تتردد, في, الاتصال, بنا, Godaddy Guides للمساعدة حتى المرة القادمة ،, ابق, آمنًا, والبقاء, بصحة, جيدة,


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1 SEO tip that DOUBLES the size of your rankings (in 24 hrs)

How did you get noticed right, but when there’s a well there’s a way and in today’s article I’m going to show you a simple technique that will double up the size of your Google listings, which will make your business pop out in this crowded space.

The result, you’ll drive more clicks to your site, squeeze your competitors out and it will also prepare your business for the next marketing onslaught, also known as voice search, so stay tuned hi there. My name is luc de round the founder of ranking academy quote UK, where I talk about the best tools, tips and ways to promote your local business online step-by-step and things. I click on my blog.

I cover everything. Any local business owner needs to know from search engine optimization to social media. My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell bottom. So you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I referred to in this tutorial.

As the internet is continuously evolving and maturing. We are slowly moving away from conducting our searches in Google, from a string of keywords such as cheap tickets, rodeo Houston to a more natural language in the form of a question such as how much are tickets to the Houston Rodeo in their quest to remain the Number one search engine on the planet and to keep users on their site. Google has multiplied the number of results, which include direct answers to those questions in multiple formats.

Using featured snippets like this one, as well as a box called people also ask, but at the same time, Google has also given website owners the ability to enhance and expand the Google listing results with special features. Obviously, this is not new. You may have already come across results which display star ratings, for example, but now you can also integrate frequently asked question listings, which literally doubles up the size of your results.

Look at this example for one of my clients, who is an electrician and wanted to rank for the keyword, storage heater repair is result went from this to this. Let me show you how it’s done step number one identify the right content page for this to work. You need to identify a page from your website that ranks quite high in Google search engine results. It will not work with your home page. If you don’t know how go to uber suggest com type, your domain name in the search box, then press Enter.

Let’s use my electrician client as an example on the left-hand side, menu click on the top pages option. The top page is likely to be your home page, so ignore it. The pages below that, with the most estimated traffic, are likely to be the best candidates. Click on the view all drop down next to the page, which will show what keywords this page is ranking for. If the page ranks for keywords are positioned between 1 and 10, then you are good to go step.

Number 2 add relevant, frequently asked questions to the content of the page once you’ve identified, which content page is most appropriate, just add a list of ethic use to it. This is the perfect opportunity to enhance your page with more relevant keywords and to answer some of the most common questions. Users may ask if you can’t think of any specific question to add, go to answer the public comm type, your keyword in the search box and click on the got a question button.

This will give you a list of the most popular questions. People ask about this topic to make it easier click on the data option above the graph. The other alternative is to use Google search for your keyword and check the results scroll down and find out. If there is a people, also ask for snippet results. There will be the most popular questions people ask in relation with this keyword. You can expand the box by clicking on the bottom question for more results.

Use these results as inspiration, don’t copy and paste once you’ve got your list. Just add it to your content pages. Like this, or even this, it doesn’t really matter step number 3. Add a structured data to your page, don’t panic! This is easy. Structured data is scored in a specific format written in such a way. That makes it easy for search engines to understand content search engines. Read the code and use it to display search results in a specific and much richer way like our FAQ.

The integration of this piece of code on your website is very easy head over to technical SEO. Comm slash tools, slash schema, markup generator from the drop-down select. The FAQ option, you should see a form with two fields. One is called question and the other is called answer just copy and paste your questions and answer from your content page using these fields to add a question. Simply click on the add question button.

You should see the code being automatically created on the right hand, side of your window once you’re done. Click on the G icon, located right above the code select the option Rech result test. This will open a Google testing page with the code you’ve just created automatically copied in a small window from there you can verify if the code you’ve created is valid, click on test code and your code will be analyzed.

You should now see a detected item called FAQ with a green tick. Next to it confirming your code is good, go back to the schema, markup generator tool and this time click on the blue copy icon. This should copy the code to your clipboard time to move on to step four step. Number four integrate the code to your page. All you need to do now is to copy and paste the structured data in the HTML code of your page, more specifically in what is called the head of the page.

I can’t cover all scenarios here because it would take too long, but if you are using WordPress here is how to do it. Download and install a plugin called header and footer script, locate the page where you’ve added your FAQ and click on edit scroll down. Until you see a box called insert script to head paste your script in there and save your page, every content management system will be different.

So if you are unsure how to add code to the head of the page, just refer to your provider and now for the last step step number five tell Google, the page has been updated. This is optional, but it will speed up the process for this step. You need to have a Google search console profile installed. If haven’t do it today, it’s essential to have, if you’re serious, about your online business and it’s free for those of you.

You do log into your Google search console profile copy. The web address on which you have added your epic use content and the code and paste it in the inspect. Any URL box field then hit the return key. You should see a box with the option. Request, indexing click on the link. This will submit a request to Google for the page to be crawled. Make sure you do this only once and then you’re done. That’s all I have for you today.

We’ve been this process for all your content pages and you will double the size of your presence in Google search results almost overnight. I did this on multiple pages, for one of my clients and some of his listings were updated within 24 hours. The others only took another couple of days. This is a simple technique with huge benefits, one of which, being your website content, showing in the answer.

Snippets of Google, which is used for voice search results, preparing your business for the next generation of search voice. So don’t miss out and start today, if you like this article, please give me a little thumbs up. Otherwise I’ll see you for another tutorial very soon: happy marketing,


 

Categories
Online Marketing

Brightlocal Review : Local SEO Tool Tour & Guide

This is the primary way that I manage the rankings and local SEO efforts for my clients. I found bright local most likely through an ad. They threw my way and I can honestly say it – was an immediate connection, love at first sight once I tasted bright local, I immediately became a customer and used it to this day and I’ll walk through the plan that I use and some of the major features For you in this article, so here we go, this is the homepage bright, local, local marketing made simple.

They do offer a 14-day trial without credit card again. This is a local SEO tool, so it shows rankings for Google Maps, Google, organic and it even integrates Google Adwords now into the search results. It also provides reputation, management tools, citation builders and trackers and recently they’ve added functionality to to Dooley gen for your agency. So very very cool stuff. They definitely have local marketing down.

In fact, one thing I’d like to note is: they have a blog with very good information about local search marketing industry and they consistently survey their client base and gain really meaningful insights into the concerns. The challenges and the the insights and strategies of local search, marketers, so very, very cool stuff. This is their free local search results checker tool. This is a very smart thing that software platforms are doing they’re, offering a free search tool, they’re pitching they’re catching search traffic.

By doing this, you can enter in any term here. I’d say: control, Springfield Missouri. Let’s see the map check results. This is really cool. This is really cool. It gives you a sense of what’s going on in this particular market, so these are pest control results for Springfield Missouri. This is the map. That’s page one! Here’s page two! So you see they have similar critical tool there that’s worth trying.

I just noticed that, by the way, as I haven’t use that before try all fortune, you triumph all all of our tools, free for 14 days, very good deal. They also they offer citations on a pay-to-play basis, so they sell citations in bulk offerings. I’ll say that that may be the one aspect of bright logo. I didn’t have a fantastic experience with. I did a bulk order of citations, just a little tricky, I’m sure they’ve improved the platform and the delivery that was about two years ago and they did deliver and gave customer service.

It was just some of the platforms didn’t work for my my business. Some of it was just a little bit clunky. They definitely did their best and I know they’ve improved the delivery citation. So I would say right: local wood would be a good source for citation purchasing. There Dave they’ve only improved what they’ve been doing. So, let’s get a quick. This is a nice little glimpse here. Let’s see this shot here, this is what the inside of your dashboard could look like for a particular location, bright local breaks, everything down by locations, so you could have a client with multiple locations, and you could view the you would view you can group the locations Together under the heading of the client, but essentially you would view each location as a single entity using this dashboard and then these this black left sidebar here provides you with the different reports that related to that local search location.

So I really do like how they incorporate domain authority from Moz trust flow score from SEM rush citation flow score. They do show the number of inbound links and linking domains, and then these are quality metrics there they’re definitely getting some good data. This is the Google ranking breakdown you can see. The strong green indicates a one position and the lighter green and then on down, so you can see that it’s a nice visual way to look at the progression of your ranking growth over time.

And I do like that – and there are so many several different ways to present results to clients. I find very helpful. You can white label the reports. You can send them a PDF with your agency name. You can also send them a clickable URL, again white labeled. It tracts rating bright, local tracks, ratings and reviews, and I also find that very helpful. It doesn’t seem to be a perfect tool to respond rapidly to reviews, but it’s very good for tracking review growth in getting an overall picture of your review puzzle identifying or review sites that you should focus on very helpful citations.

And it shows you the NAP errors. Name address postal code bitch, and it shows you what citations you’re missing from some of the most common and most most beneficial, and so again you can purchase citations from right, local. I really like the SEO audit. In fact, I’m going to go in so this is my client sheet here. Then you can see I’m going to go into a particular location, so I’ve clicked into one of those locations.

Now, I’m in you can see my domain Authority and you can see my my rank position search rank position. My color bar breakdown, reputation manager. I should just remove Foursquare citations. You can see our progress Aires right, local also integrates with Google, my business, of course, so it gets a review it can show. It can show visitor data to your Google, my business page. It shows data about how many photos you’ve uploaded can even compare that to your competitors.

Google, my business pages. It also integrates with Google Analytics. So you get some nice. You get some nice traffic data there. You can connect your Google and your Facebook, so more cool stuff there for management. I really like this feature here. The local search product really is thorough. This is a very thorough tool. I know there are a lot of search all that site audit tools out there. Now, but this really is it’s solid.

I like the way it gives you these poor, modest or good breakdowns for links, ranks local listings, reputation, manager, Google, my business on site SEO and social blogs, and so it really helps you zoom in on what to work on and what’s cool is you’ll get instant Improvement you’ll be able to see your improvement in real time as you work on some things that I’ve used this for on-site SEO for sure sees a broken link there, 404 air, so I’ve got little little things to work on sparse content pages.

Does mobile loading shows you page by page? It shows you the HTTP code. It shows you just this paycheck schema or not. Is there an address on the page, so the the information is really bountiful right. Local is his thorough, solid, and yet it’s it’s really. It’s user friendly, it’s it’s! It’s easy to navigate overall. Setting up a new location or new client is greatly simplified because I do have a Google my business integration.

So if you’re already an owner or manager of the Google, my business account. You could very quickly begin. The process of setting up the location there is then a little bit of work that follows in particular with this is the rank check setting up the rank, ranking report. You can see the rankings by position. You can see this or up down and I from from one report to the next. What I do like is that you can change the comparison date points, so you could set a an older date point, but sometimes honestly, I mean how much changes has happened in in seven days or eight days, especially once you’ve already undertaken it.

While the SEO ever campaign, so it might be really helpful to continue showing the growth from six months ago so because you’re showing this perpetual improvement. So anyway, you can see the search engine rankings, their breakdown, Google Maps, Yahoo. You could choose to exclude Yahoo or being altogether from your report and you might as well do so. Here’s information. What I do like is, you, can click and actually see information about that exact search, ranking.

You can see the landing page, there’s a snapshot of the SERP, so you can, you can verify quickly and what a few times I have had a slight interaction. I have found slight inaccuracies in my reporting and my search, ranking reporting and bright locals team right here from accessible via the support chat button was very helpful and we corrected a few rankings and got some very, very, very, very excellently accurate data.

So you can see. Here’s the map column, it’s mildly, confusing because here’s the map – that’s that’s referring to the map. The map columns here so slight redundancy, but you can see it for this term, ranking one in the map and then two and three in the organic. With this position moving up so it is, it is really helpful. Now this symbol right here shows that this keyword produces a map result. Some keywords do not produce about, although this one does, I don’t see so you are responsible when you set up a ranking report.

You will be responsible for adding the keywords and I really wish shout out to the bright local team. I wish there’d be a tool that would actually generate the terms that a location or a website was already ranking for or I wish there was almost like a little. You know suggestion tool and you could type in your industry and then it would give you a quick breakdown of relevant tools for examples. Pest control, if you type in pest control, would give you a breakdown of ants roaches.

You know varmints monthly, quarterly sprays, green products, etc, etc. Related ancillary searches that someone might be doing ie. Currently, you have to generate those on your own, and so it’s taking me time to think through and expand what my my clients should be ranking for to help us pursue. You know you can see. This is a medical facility at things like wounds and cuts and other different types of injuries and maladies that people might serve seek help with.

So this is probably local. It really is a a solid tool. Let’s look at the pricing scheme here. It is so a single business is 29 a month, the multi business. This is a plan I had ferment for a while once up to six six locations $ 49 a month and then the $ 79 plan allows up to a hunt of 50. Sorry, 50. 50 citation track reports in a hundred local search reports, so this is truly the tool, if you’re an agency, if you’re functioning, managed up to a hundred locations really really is solid, and you include Google Mobile ranked rank tracking by the way.

Adwords tracking is a slight add-on, so I really I recommend this plan. If you’re, if you’re, actually, you know, have a decent client list, it’ll only incentivize you to get out there and and sell your services more so right, local is solid. I, like you, can actually have the reports automatically emailed to yourself or to a client so really really fantastic stuff. Let me know in the comments or description: if you have any questions about right, local, I have used it for several years and its one of my favs definitely high up in my marketing tool stack.

I would certainly appreciate if you would subscribe to the platform shop, because that’s what fuels this blog and may you be blessed in your endeavors. Thank you so much


 

Categories
Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’m going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,


 

Categories
Online Marketing

25-minute Local SEO Audit That Will Crush Your Competitors

Gaps that need to be filled and will also help you create the perfect road map to crush your competitors, An in-depth local SEO audit can cost Several hundred dollars, sometimes thousands if you Commission, an agency to Do it for you, But today I’m going to show you how to do a quick SEO.

Audit Yourself, so you can start improving your online presence straight away without Spending a dime I’ve even put together an SEO audit checklist, which includes a Ton of free tools and recommendations which you can download in the Description below so you can go through each step of the process for your own Business from the comfort of your home and at your own pace At the end of it, you’ll know exactly what you need to work on Hi there.

This is your first time, Here, welcome to the community. My name is Luc Durand, the founder of rankingacademy.Co.Uk, which I created to help local business owners like you, thrive, Online and run successful businesses If you want to join the thousands of people, Who are already part of this growing family? It’s simple and free. Just click. On the subscribe button and the Bell notification – and you will automatically Be alerted when I publish a new article If you’re ready, let’s jump in Google, my Business listing audit: Do you have a Google my business listing? I know this Sounds obvious for many of you, but they are tons of businesses out there who Have yet to claim their Google listing Like this one face: painting fairies, Google, my business is crucial to your online success and will have a major Influence on your overall online visibility, If you haven’t claimed your Listing yet do it now, if you don’t know how read my article, how to set up Google My business for best results.

If you have a listing and it is verified, it’s Important to get it right Here is what you need to look out for Business name Use the same business name that you would use in real life and that Is printed on any of your legal documentation or business cards? Do not Add any additional keywords in a hope: you will rank higher It’s against Google’s policy and you may get suspended, Address and phone number Make sure your address and phone number are accurate, get this wrong and you will Be in a world of pain, you will mislead Google and your customers too.

Business Categories Ensure you’ve selected the right primary category for your business. As it will influence your rankings enormously, This can sometimes be a Tough choice, dentist cosmetic dentist and dental clinic are three different. Categories so make sure you choose wisely Once you’re done with your Primary category, you can add secondary categories that apply to your business. Business hours Have you entered your business hours? If not make sure you do.

People look at this stuff, Don’t cheat and pretend you’re open when you’re not To avoid frustration and potential bad reviews, which leads me to my next point: Reviews Reviews are a major influence when it comes to rankings. It could make The difference between your competitors ranking and not you, How many do you have? How positive are they have you responded to all of them? You can encourage Customers to leave you more reviews with this nice little tool that will generate A link which will automatically trigger a Google my business review pop up and Ease the review process For more info on this just check my article on how to Collect reviews Website Link your Google, my business listing to your website.

If You haven’t done it yet FAQs. Have you added frequently asked Questions to your profile, FAQ will help people make informed decision about your Business People also use the FAQ option to ask about services you provide, which Can often generate fresh leads, so there are not to be ignored If you’re stuck About what to write in there here is a tool that might help answerthepublic.Com Throw a keyword in there and it will spit out a list of common questions.

You can use Photos. Photos are probably the best way of showcasing your Business and capturing attention so add some photos regularly. You can also add Articles and 360 panoramic views for better engagement. Google posts. Do you Publish any post, You can increase your visibility with Google posts Posts can Be used to provide an update about your business, promote a product, a service or An event They increase your listing prominence in search results, especially On mobile and are used automatically to answer FAQs in the FAQ section, Although they expire every 7 days, it’s a great feature, not Many businesses are using so make the most of it.

Business description. Have you Added a business description: if you haven’t time to start typing, You can add A description to tell customers a bit more about your business in up to 750 Characters: Google, my business, has more options available. Some of them industry specific, but if you can nail these down for now, you will Have a solid profile Time to move on to citations audit, If you don’t know what A citation is, it is a mention of your business in major directories and social Media platforms, which generally includes your business name, your business, address your business phone number and sometimes a link to your site like in this example.

On yell.Com, which is a major directory in the UK Having your business listed in These is the foundation of any local SEO strategy and is important for two Reasons these directories very often rank at the top of search engine results. For local searches, which may include your business and drive traffic to your Site but more importantly, it helps create trust and legitimacy with Google Who will be discovering your business across all these platforms, But for Google, to establish trust your business information needs to be accurate and Consistent everywhere your business is mentioned.

You could check the Consistency and accuracy of your business information across the web, Manually, but to be honest with you, it is a very tedious exercise and can still Lead to errors Instead use a tool that will do the legwork for you in my Opinion bright, local is one of the best tools to just do that. You can create a free account for 14 days without using a credit card which Is more than enough time to check if your business is mentioned in all the Right places, and if there are any errors, You can even download a full citation.

Report and will also have access to tons of additional information once you’ve. Set up your profile, The next thing we’re going to check is: if your website is Responsive Checking, if your website is responsive, is just ensuring that your Website works on all types of devices and, more specifically, on mobile phones. When it comes to local search, most of your visitors will come across your site. Via a mobile phone, so if your website is not compatible, your business is really Going to suffer To quickly check if your website is adapted to multiple devices, Download this free, resizer app in Google Chrome then simulate your website view.

On the various devices available, The next thing we’re going to look at is Your home page Since the home page of your site is your most important page. It Deserves to be analyzed separately, as there are many things to take into Consideration To really maximize your SEO opportunities: this is what you Should check Is your title tag optimized and includes the keywords and the city Name, you are targeting.

Have you added a Meta Description to your page, compelling Enough, so that people will want to click on your listing in Google when they come Across your business is there a main title, also known as h1, which stands for Header, which also includes your main keyword and city name, Is there an Obvious call to action on the page, such as a phone number that is visible Without scrolling down Is the call to action visible on the mobile version of Your site, without scrolling down, is there enough content on your page? Think Of including your services and products, and whatever else you think, is relevant Are you linking to important sub pages from your home page, which you’d like Visitors to click to and Google to discover Do all your images have an alt Tag Are you talking about your location where your business operates? Have you embedded a Google map related to your business, so visitors can check Directions straight to you from your homepage: Does your page include your Name address and phone number, which is consistent with your Google, my business Listing Once you’ve completed all of the above, it’s time to analyze the rest of Your pages For this we’re going to use a tool which is going to speed up the Process enormously Go to ubersuggest.

Com And in the search box add your domain name. I am going to use the example of This dentist located in tampa florida Click on search. This will initially give You an overview of your website, which includes the number of organic keywords: You’re ranking for the estimated organic traffic and the number of links pointing To your site, On the left hand, side choose site audit at the bottom of the Menu and click on search to trigger an automatic scan of your site, which should Take up to three minutes Once completed, you should see a breakdown of errors.

Warnings and recommendations Click on the first box to bring up the full list. In there you will be able to uncover issues with your pages, such as duplicate, Meta title low word count and missing headers across your site and fix them If You are unfamiliar with the errors, highlighted just click on the. What is This and how do I fix it, which is very helpful Since this is an automated scan? It doesn’t include every recommendation so once you’ve fixed the highlighted issues, I recommend you also check the following items for all your pages: Include the main, targeted keywords you are trying to rank for with your page And the city name in your main title tag Include the main targeted keywords: you Are trying to rank for with your page and the city name in your main header? Make sure the keywords is different from the home page and unique for each page.

Ensure your content is well structured and includes subheadings Add keywords in your subheadings, which are related to the main keywords you are Targeting for these pages Look at this example, One heading includes fuse box. And the other consumer unit, which are closely related. Finally, don’t forget to Add alt tags to your images Time to now. Look at how well your business is ranking in Google When it comes to local search.

Your business is likely to show in two distinctive areas within Google, The First, one is in Google Maps with your Google, my business listing, which will Also include the map pack, The second one is what I call the more traditional Results which sit below the map pack, which is where your business website Will be listed, It’s important to know how well your business ranks and for What keywords so you can monitor if any of the improvements that you have Implemented have made a difference to your ranking Head back to ubersuggest And re-enter your domain name, if needed On the main screen, click on the organic Keywords tab: This will show you all the keywords your website is ranking for in the Traditional results, you can even export the results in Excel, save the data and Recheck a few weeks later, so you can compare rankings and check if you have Gained any positions, If you are not ranking for any keywords between Position 1 and 10: it means you’re not on the first page of Google for any Keywords, so there is a lot of work to do To make things simpler, moving forward.

I suggest you create a profile in ubersuggest for your website, which will Track your progress automatically, so you don’t have to keep downloading Excel. Spreadsheets and see in seconds, if your doing well or not Unfortunately, ubersuggest doesn’t track rankings for Google. My business listings In Google Maps, so it only gives you half of the picture To do this head over to a Site called localFalcon.

Com Local Falcon is a software that allows you to Track how well your Google, my business listings, ranks directly on Google Maps For a given keyword, I love this tool as it is very visual and you can instantly Get a feel of how well or badly your business is doing. Local Falcon is not a Free tool, however, you can create an account and run one free scan, which will Give you a good idea of how powerful this can be for your business.

Let me run Through an example with another dentist, called Denton dental located in Nashville USA, Once you’ve created an account click on scan on the main menu Start typing your business name in the business field. It should come up. Automatically, Please note that if you have decided to hide Your business address in your Google, my business listing you won’t be able to Run the scan Add the keyword you want to target.

In this instance, we’re going to use “ dentist Nashville” Choose the radius you want to target and then the distance Either in miles or in kilometers, Then select the grid size, Click on run, search, You will see dots showing where your business ranks and in what position. Based on your criterias, Any position beyond three means: your business is not Featured in the map pack, which really is where you want to be Clicking on the Dots will give you access to more details and check which businesses Rank above you and how far down you are on the list, Local Falcon stores all your scans, so you can easily compare them and Understand if you are making any progress over time Time to move on to our last item external links, External links, pointing To your site are one of the most important factors that will influence Your online visibility, In summary, the more quality links you have pointing to Your website, the more relevant it will appear to Google, who will reward you With higher rankings, But how strong is your link profile? To check this go back to ubersuggest.

Com once more and search for your Domain On the main screen check what your domain score is. This score is Calculated on the basis of external links pointing to your site, The lower the score, the weaker the site Run the same scan for your competitor’s Site and look at their domain scores If your score is lower than theirs is Because they have more valuable links pointing to their site than you do This Means there is a great chance you will be ranking lower than they are for the Keywords, you are targeting.

The solution. Try getting more web sites to link to Yours, If you don’t know where to start, you can spy on your competitors, links by Clicking on their domain score, This will show all the links pointing to their Site Just try to get the same links as they do. That’s it for today now it’s Your turn Download the SEO audit checklist and run through each item. One By one, I’ve made this very simple to use just put a cross in Yes or no box and it will change color automatically Once completed.

You will See how well or badly you’re doing just by looking at the overall color scheme, And which item you need to address based on priority Hope you liked the article if You have any comments or questions post them below and until next time, happy Marketing


 

Categories
Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’M going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’S switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’S take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

<img src="https://cdn.searchenginejournal.com/wp-content/uploads/2017/03/seo-single-page-websites.jpg” style=”width:500px”>

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’S continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’S move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’S go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’S already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’T just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,


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Categories
Online Marketing

25-minute Local SEO Audit That Will Crush Your Competitors

Gaps that need to be filled and will also help you create the perfect road map to crush your competitors, An in-depth local SEO audit can cost Several hundred dollars, sometimes thousands if you Commission, an agency to Do it for you, But today I’m going to show you how to do a quick SEO.

Audit Yourself, so you can start improving your online presence straight away without Spending a dime I’ve even put together an SEO audit checklist, which includes a Ton of free tools and recommendations which you can download in the Description below so you can go through each step of the process for your own Business from the comfort of your home and at your own pace At the end of it, you’ll know exactly what you need to work on Hi there.

This is your first time, Here, welcome to the community. My name is Luc Durand, the founder of rankingacademy.Co.Uk, which I created to help local business owners like you, thrive, Online and run successful businesses If you want to join the thousands of people, Who are already part of this growing family? It’S simple and free. Just click. On the subscribe button and the Bell notification – and you will automatically Be alerted when I publish a new article If you’re ready, let’s jump in Google, my Business listing audit: Do you have a Google my business listing? I know this Sounds obvious for many of you, but they are tons of businesses out there who Have yet to claim their Google listing Like this one face: painting fairies, Google, my business is crucial to your online success and will have a major Influence on your overall online visibility, If you haven’t claimed your Listing yet do it now, if you don’t know how read my article, how to set up Google My business for best results.

If you have a listing and it is verified, it’s Important to get it right Here is what you need to look out for Business name Use the same business name that you would use in real life and that Is printed on any of your legal documentation or business cards? Do not Add any additional keywords in a hope: you will rank higher It’S against Google’s policy and you may get suspended, Address and phone number Make sure your address and phone number are accurate, get this wrong and you will Be in a world of pain, you will mislead Google and your customers too.

Business Categories Ensure you’ve selected the right primary category for your business. As it will influence your rankings enormously, This can sometimes be a Tough choice, dentist cosmetic dentist and dental clinic are three different. Categories so make sure you choose wisely Once you’re done with your Primary category, you can add secondary categories that apply to your business. Business hours Have you entered your business hours? If not make sure you do.

People look at this stuff, Don’t cheat and pretend you’re open when you’re not To avoid frustration and potential bad reviews, which leads me to my next point: Reviews Reviews are a major influence when it comes to rankings. It could make The difference between your competitors ranking and not you, How many do you have? How positive are they have you responded to all of them? You can encourage Customers to leave you more reviews with this nice little tool that will generate A link which will automatically trigger a Google my business review pop up and Ease the review process For more info on this just check my article on how to Collect reviews Website Link your Google, my business listing to your website.

If You haven’t done it yet FAQs. Have you added frequently asked Questions to your profile, FAQ will help people make informed decision about your Business People also use the FAQ option to ask about services you provide, which Can often generate fresh leads, so there are not to be ignored If you’re stuck About what to write in there here is a tool that might help answerthepublic.Com Throw a keyword in there and it will spit out a list of common questions.

You can use Photos. Photos are probably the best way of showcasing your Business and capturing attention so add some photos regularly. You can also add Articles and 360 panoramic views for better engagement. Google posts. Do you Publish any post, You can increase your visibility with Google posts Posts can Be used to provide an update about your business, promote a product, a service or An event They increase your listing prominence in search results, especially On mobile and are used automatically to answer FAQs in the FAQ section, Although they expire every 7 days, it’s a great feature, not Many businesses are using so make the most of it.

Business description. Have you Added a business description: if you haven’t time to start typing, You can add A description to tell customers a bit more about your business in up to 750 Characters: Google, my business, has more options available. Some of them industry specific, but if you can nail these down for now, you will Have a solid profile Time to move on to citations audit, If you don’t know what A citation is, it is a mention of your business in major directories and social Media platforms, which generally includes your business name, your business, address your business phone number and sometimes a link to your site like in this example.

On yell.Com, which is a major directory in the UK Having your business listed in These is the foundation of any local SEO strategy and is important for two Reasons these directories very often rank at the top of search engine results. For local searches, which may include your business and drive traffic to your Site but more importantly, it helps create trust and legitimacy with Google Who will be discovering your business across all these platforms, But for Google, to establish trust your business information needs to be accurate and Consistent everywhere your business is mentioned.

You could check the Consistency and accuracy of your business information across the web, Manually, but to be honest with you, it is a very tedious exercise and can still Lead to errors Instead use a tool that will do the legwork for you in my Opinion bright, local is one of the best tools to just do that. You can create a free account for 14 days without using a credit card which Is more than enough time to check if your business is mentioned in all the Right places, and if there are any errors, You can even download a full citation.

Report and will also have access to tons of additional information once you’ve. Set up your profile, The next thing we’re going to check is: if your website is Responsive Checking, if your website is responsive, is just ensuring that your Website works on all types of devices and, more specifically, on mobile phones. When it comes to local search, most of your visitors will come across your site. Via a mobile phone, so if your website is not compatible, your business is really Going to suffer To quickly check if your website is adapted to multiple devices, Download this free, resizer app in Google Chrome then simulate your website view.

On the various devices available, The next thing we’re going to look at is Your home page Since the home page of your site is your most important page. It Deserves to be analyzed separately, as there are many things to take into Consideration To really maximize your SEO opportunities: this is what you Should check Is your title tag optimized and includes the keywords and the city Name, you are targeting.

Have you added a Meta Description to your page, compelling Enough, so that people will want to click on your listing in Google when they come Across your business is there a main title, also known as h1, which stands for Header, which also includes your main keyword and city name, Is there an Obvious call to action on the page, such as a phone number that is visible Without scrolling down Is the call to action visible on the mobile version of Your site, without scrolling down, is there enough content on your page? Think Of including your services and products, and whatever else you think, is relevant Are you linking to important sub pages from your home page, which you’d like Visitors to click to and Google to discover Do all your images have an alt Tag Are you talking about your location where your business operates? Have you embedded a Google map related to your business, so visitors can check Directions straight to you from your homepage: Does your page include your Name address and phone number, which is consistent with your Google, my business Listing Once you’ve completed all of the above, it’s time to analyze the rest of Your pages For this we’re going to use a tool which is going to speed up the Process enormously Go to ubersuggest.

Com And in the search box add your domain name. I am going to use the example of This dentist located in tampa florida Click on search. This will initially give You an overview of your website, which includes the number of organic keywords: You’Re ranking for the estimated organic traffic and the number of links pointing To your site, On the left hand, side choose site audit at the bottom of the Menu and click on search to trigger an automatic scan of your site, which should Take up to three minutes Once completed, you should see a breakdown of errors.

Warnings and recommendations Click on the first box to bring up the full list. In there you will be able to uncover issues with your pages, such as duplicate, Meta title low word count and missing headers across your site and fix them If You are unfamiliar with the errors, highlighted just click on the. What is This and how do I fix it, which is very helpful Since this is an automated scan? It doesn’t include every recommendation so once you’ve fixed the highlighted issues, I recommend you also check the following items for all your pages: Include the main, targeted keywords you are trying to rank for with your page And the city name in your main title tag Include the main targeted keywords: you Are trying to rank for with your page and the city name in your main header? Make sure the keywords is different from the home page and unique for each page.

Ensure your content is well structured and includes subheadings Add keywords in your subheadings, which are related to the main keywords you are Targeting for these pages Look at this example, One heading includes fuse box. And the other consumer unit, which are closely related. Finally, don’t forget to Add alt tags to your images Time to now. Look at how well your business is ranking in Google When it comes to local search.

Your business is likely to show in two distinctive areas within Google, The First, one is in Google Maps with your Google, my business listing, which will Also include the map pack, The second one is what I call the more traditional Results which sit below the map pack, which is where your business website Will be listed, It’s important to know how well your business ranks and for What keywords so you can monitor if any of the improvements that you have Implemented have made a difference to your ranking Head back to ubersuggest And re-enter your domain name, if needed On the main screen, click on the organic Keywords tab: This will show you all the keywords your website is ranking for in the Traditional results, you can even export the results in Excel, save the data and Recheck a few weeks later, so you can compare rankings and check if you have Gained any positions, If you are not ranking for any keywords between Position 1 and 10: it means you’re not on the first page of Google for any Keywords, so there is a lot of work to do To make things simpler, moving forward.

I suggest you create a profile in ubersuggest for your website, which will Track your progress automatically, so you don’t have to keep downloading Excel. Spreadsheets and see in seconds, if your doing well or not Unfortunately, ubersuggest doesn’t track rankings for Google. My business listings In Google Maps, so it only gives you half of the picture To do this head over to a Site called localFalcon.

Com Local Falcon is a software that allows you to Track how well your Google, my business listings, ranks directly on Google Maps For a given keyword, I love this tool as it is very visual and you can instantly Get a feel of how well or badly your business is doing. Local Falcon is not a Free tool, however, you can create an account and run one free scan, which will Give you a good idea of how powerful this can be for your business.

Let me run Through an example with another dentist, called Denton dental located in Nashville USA, Once you’ve created an account click on scan on the main menu Start typing your business name in the business field. It should come up. Automatically, Please note that if you have decided to hide Your business address in your Google, my business listing you won’t be able to Run the scan Add the keyword you want to target.

In this instance, we’re going to use “ dentist Nashville” Choose the radius you want to target and then the distance Either in miles or in kilometers, Then select the grid size, Click on run, search, You will see dots showing where your business ranks and in what position. Based on your criterias, Any position beyond three means: your business is not Featured in the map pack, which really is where you want to be Clicking on the Dots will give you access to more details and check which businesses Rank above you and how far down you are on the list, Local Falcon stores all your scans, so you can easily compare them and Understand if you are making any progress over time Time to move on to our last item external links, External links, pointing To your site are one of the most important factors that will influence Your online visibility, In summary, the more quality links you have pointing to Your website, the more relevant it will appear to Google, who will reward you With higher rankings, But how strong is your link profile? To check this go back to ubersuggest.

Com once more and search for your Domain On the main screen check what your domain score is. This score is Calculated on the basis of external links pointing to your site, The lower the score, the weaker the site Run the same scan for your competitor’s Site and look at their domain scores If your score is lower than theirs is Because they have more valuable links pointing to their site than you do This Means there is a great chance you will be ranking lower than they are for the Keywords, you are targeting.

The solution. Try getting more web sites to link to Yours, If you don’t know where to start, you can spy on your competitors, links by Clicking on their domain score, This will show all the links pointing to their Site Just try to get the same links as they do. That’S it for today now it’s Your turn Download the SEO audit checklist and run through each item. One By one, I’ve made this very simple to use just put a cross in Yes or no box and it will change color automatically Once completed.

You will See how well or badly you’re doing just by looking at the overall color scheme, And which item you need to address based on priority Hope you liked the article if You have any comments or questions post them below and until next time, happy Marketing


You have to try the best pumpkin seed snack from Spunks! Learn about the creators by watching the video below.