How did you get noticed right, but when there’s a well there’s a way and in today’s article I’m going to show you a simple technique that will double up the size of your Google listings, which will make your business pop out in this crowded space.
The result, you’ll drive more clicks to your site, squeeze your competitors out and it will also prepare your business for the next marketing onslaught, also known as voice search, so stay tuned hi there. My name is luc de round the founder of ranking academy quote UK, where I talk about the best tools, tips and ways to promote your local business online step-by-step and things. I click on my blog.
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As the internet is continuously evolving and maturing. We are slowly moving away from conducting our searches in Google, from a string of keywords such as cheap tickets, rodeo Houston to a more natural language in the form of a question such as how much are tickets to the Houston Rodeo in their quest to remain the Number one search engine on the planet and to keep users on their site. Google has multiplied the number of results, which include direct answers to those questions in multiple formats.
Using featured snippets like this one, as well as a box called people also ask, but at the same time, Google has also given website owners the ability to enhance and expand the Google listing results with special features. Obviously, this is not new. You may have already come across results which display star ratings, for example, but now you can also integrate frequently asked question listings, which literally doubles up the size of your results.
Look at this example for one of my clients, who is an electrician and wanted to rank for the keyword, storage heater repair is result went from this to this. Let me show you how it’s done step number one identify the right content page for this to work. You need to identify a page from your website that ranks quite high in Google search engine results. It will not work with your home page. If you don’t know how go to uber suggest com type, your domain name in the search box, then press Enter.
Let’s use my electrician client as an example on the left-hand side, menu click on the top pages option. The top page is likely to be your home page, so ignore it. The pages below that, with the most estimated traffic, are likely to be the best candidates. Click on the view all drop down next to the page, which will show what keywords this page is ranking for. If the page ranks for keywords are positioned between 1 and 10, then you are good to go step.
Number 2 add relevant, frequently asked questions to the content of the page once you’ve identified, which content page is most appropriate, just add a list of ethic use to it. This is the perfect opportunity to enhance your page with more relevant keywords and to answer some of the most common questions. Users may ask if you can’t think of any specific question to add, go to answer the public comm type, your keyword in the search box and click on the got a question button.
This will give you a list of the most popular questions. People ask about this topic to make it easier click on the data option above the graph. The other alternative is to use Google search for your keyword and check the results scroll down and find out. If there is a people, also ask for snippet results. There will be the most popular questions people ask in relation with this keyword. You can expand the box by clicking on the bottom question for more results.
Use these results as inspiration, don’t copy and paste once you’ve got your list. Just add it to your content pages. Like this, or even this, it doesn’t really matter step number 3. Add a structured data to your page, don’t panic! This is easy. Structured data is scored in a specific format written in such a way. That makes it easy for search engines to understand content search engines. Read the code and use it to display search results in a specific and much richer way like our FAQ.
The integration of this piece of code on your website is very easy head over to technical SEO. Comm slash tools, slash schema, markup generator from the drop-down select. The FAQ option, you should see a form with two fields. One is called question and the other is called answer just copy and paste your questions and answer from your content page using these fields to add a question. Simply click on the add question button.
You should see the code being automatically created on the right hand, side of your window once you’re done. Click on the G icon, located right above the code select the option Rech result test. This will open a Google testing page with the code you’ve just created automatically copied in a small window from there you can verify if the code you’ve created is valid, click on test code and your code will be analyzed.
You should now see a detected item called FAQ with a green tick. Next to it confirming your code is good, go back to the schema, markup generator tool and this time click on the blue copy icon. This should copy the code to your clipboard time to move on to step four step. Number four integrate the code to your page. All you need to do now is to copy and paste the structured data in the HTML code of your page, more specifically in what is called the head of the page.
I can’t cover all scenarios here because it would take too long, but if you are using WordPress here is how to do it. Download and install a plugin called header and footer script, locate the page where you’ve added your FAQ and click on edit scroll down. Until you see a box called insert script to head paste your script in there and save your page, every content management system will be different.
So if you are unsure how to add code to the head of the page, just refer to your provider and now for the last step step number five tell Google, the page has been updated. This is optional, but it will speed up the process for this step. You need to have a Google search console profile installed. If haven’t do it today, it’s essential to have, if you’re serious, about your online business and it’s free for those of you.
You do log into your Google search console profile copy. The web address on which you have added your epic use content and the code and paste it in the inspect. Any URL box field then hit the return key. You should see a box with the option. Request, indexing click on the link. This will submit a request to Google for the page to be crawled. Make sure you do this only once and then you’re done. That’s all I have for you today.
We’ve been this process for all your content pages and you will double the size of your presence in Google search results almost overnight. I did this on multiple pages, for one of my clients and some of his listings were updated within 24 hours. The others only took another couple of days. This is a simple technique with huge benefits, one of which, being your website content, showing in the answer.
Snippets of Google, which is used for voice search results, preparing your business for the next generation of search voice. So don’t miss out and start today, if you like this article, please give me a little thumbs up. Otherwise I’ll see you for another tutorial very soon: happy marketing,