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Online Marketing

How to boost your Local SEO traffic – 21 proven content ideas

It needs to be nurtured. It Needs to grow, but if you’re like most local business owners, your website is Likely to have just a handful of pages which were created when you launched it And if I had to take a guess, I’m fairly confident these pages would include a Home page, a Contact Us page, an About us page and a few pages describing your Services Am I right if you recognise yourself in his description and have no Idea what else you should be publishing on your site stay tuned, as I am going to Run through 21 proven content ideas.

You can start using today to get more Customers, through your doors Hi there, if we’re just meeting my name Is Luc Durand, the founder of ranking academy.Co.Uk, where I talk about the Best tools, tips and ways to help you promote your local business online step. By step and click by click On this blog, I cover everything any local Business owner needs to know from search engine optimization to social media.

My Goal is to help you thrive online, so you can drive more visitors to your business. And ultimately make more money. So if you’re new here consider subscribing and Clicking on a bell button, so you don’t miss any of my new articles. Finally, don’t Forget to check out the description below, which is where I put additional Notes and links I refer to in this tutorial If you’re ready, let’s jump Right in content idea number one Frequently asked questions Here is an example of an FAQ page from a local surveyor.

These types of pages are useful. Because not only you can answer your visitors questions directly, but you Might also appear in Google Answers snippets results, which are also useful for Voice search content idea number two: how to pages Helping people out solving Problems is a great strategy to build content and encourage customers to get In touch with you Here is a typical example of an how-to article from a Local plumbing and electric website what’s great about using this strategy.

Is that you can create tons of how-to pages Content idea? Number three Cover a local event, Regardless of where your business is Located there is surely some local events going on near you Make the most Of it like this, local wine bar by either taking part or simply attending and Write a page about it. If you take part, you may even be able to get a link from The organizers website and also network with other local business owners Content Idea number four: before and after results, Everybody loves a before and After photo results as it really showcases what you are capable of Achieving as a business like this handyman, You can make this even more Effective and playful by adding a slider just like in this example on a page, I Built on my own site Content idea: number five Cover a local project.

This is an Opportunity to demonstrate you care about your community and make your Content local, like this landscape gardener, who created an article about Emergency accommodations being built in his area Content idea number six expose Myths or misunderstandings in your industry Ideal, if you want to demystify Some preconceived ideas or false truths. Everybody seems to believe Here is an Example from a dentist who produced a detailed page, including rich keywords: Related to his industry and the services he provides, which he uses to link back To his internal pages, very smart move Content idea: number seven Top 10 list; You’ve all seen these around the web lists are very common, but also very Effective, You don’t have to use 10 as a number.

Any number will do. Look at this London plumber, who has put together a list of the top three combination, boilers This page alone is currently driving over 450 visitors a month to their Website, according to ubbersugest, I wonder how many customers they have gained on the back of it. Content idea. Number 8 Client success stories. If you are good at what you do brag about it through your clients. Success stories are very Powerful because anyone visiting your site can relate to them, It makes it Easier to turn simple visitors into customers.

Look at this dentist who is Using some of these patients to do just that and even uses article as a medium Kudos to him Content idea: number nine Use statistics Help people make informed Decision with statistic, related content Here is a great example from a local Property management business covering the real estate market in Colorado, Spring with numbers, I bet, if you live in Colorado, Springs and are either selling Or buying a property, you would find this article useful and maybe even call these Guys Make sure you back up your statistics with reliable sources, Content Idea number 10 Describe new regulation in your industry As an expert in your Industry, you should be aware of all the latest regulations and legal obligations.

Use this to your advantage and raise awareness of it just like this Electrician, who is clearly targeting landlords who rent out properties Content idea: number 11: What’s a typical day for you, you, You may not be a family Member of the kardashian, but somehow people always love a fly on a wall type Of documentary Give the people what they want and describe what a typical working Day is for you Just like this roofer.

If you are adventurous, use article format as It will work better. This will help people feel like they know you even Before they do business with you, Content idea, number 12 Step by step procedure. Manage expectations and reassure potential prospects with a step-by-step Guide about the services you are providing like this laser eye surgery, Once again, this should help visitors feel reassured about what they are.

Getting into and push them towards, making a call or inquire for more Information Content idea number 13. Why us Build a page and explain why visitors Should choose you as a business? Look at this electrician site, for instance, Yet Another way to showcase what you can do as a business and if you can’t come up With any valid reasons, then you might want to rethink why you are running a Business altogether, Content idea, number 14 Best guides Turn Yourself into a local TripAdvisor and create guides around your neighbourhood, Such as what the best local restaurants are, Where to find the best Wi-Fi spots near you or just like this event, company who Created a list of the best coffee shops near the location, Make it as local as Possible and once you’re done reach out to the owners of these businesses to Tell them you mention them on your website and you might even get a link on The back of it Content idea: number 15.

Is it safe, Very Much like the “ how-to” concept, but this time use the is “. It safe” option like this. Company selling engine oil through local stores – This is also a concept you can Use to create tons of pages Content idea, number 16. Lessons learned from years in business Share your experience with this sweet idea, especially when you have been In business for a while, like this lawyer, You probably have a lot to say such as How the industry has changed over time, how it has changed, you, etc.

.., and if you Haven’t been in business for that long, you can still use the same theme and Approach it differently, something like what I’ve learned in the first 6 months. Of opening my business Content idea number 17: How to choose a business like yours. I like this idea because you position yourself as an impartial judge. By giving recommendations on how to choose a business like yours, Just like This hair salon, obviously you’re not impartial at all, and you want visitors, To choose you, but it shows your confidence that you’re, probably the Better choice, Content idea, number 18: getting a job in your industry, Help People out on their journey to become someone like yourself by explaining the Best ways of getting a job in your profession like this orthodontist See it As a short biography, which only zooms in on your career path, Content idea, number 19 Behind the scene Who doesn’t like to know what really happens behind the Scene, That’s what these butchers reveal on their website when it’s their busiest Time of year Christmas, This is a chance to show your existing customers a Different side of your business and for new visitors to see you have nothing to Hide Content idea, number 20 Pros and cons.

There is no such thing as a perfect Business or profession, so why don’t you write the pros and cons of Doing what you are doing in a full-length article filled with rich Keywords just like this training academy in an article on the pros and cons of Becoming a massage therapist And finally content idea: number 21 Publish horror, Stories, Horror stories are very compelling, can drive a lot of interest.

Can be very funny and also be shared on social media, so they are not to be Sniffed at Here is an example of such page from a lawyer located in Las Vegas Horror stories are even better if you can include images or articles, That’s it. For today, if you’ve made it this far well done, if you like the article, please Give me a thumbs up, as it will be very helpful for me. As you can see, there are Plenty of options to choose from Applying these ideas will help you cover A good mixture of local keywords, as well as keywords related to your industry, Get Started today, and I can promise you it will pay off until next time.

Happy Marketing


 

Categories
Online Marketing

8 Local SEO Hacks that will Skyrocket your Traffic

My name is luc de round the founder of ranking academy. Uk, where I talk about the best tools, tips and ways to promote your local business online step by step and keep by click on my blog, I cover everything. Any local business owner needs to know from search engine optimization to social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell button, so you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I refer to in this tutorial. So, let’s jump in with our first hack hack number one simulate local search results for different locations.

You may or may not know that Google uses location tracking technology to determine the location of a searcher. With this technology, Google can guess users exact location based on the IP address or GPS coordinate of the device they are using. This means that if I search for the keyword electrician near me on my office computer, I will get a very different set of results than if I conduct the same search for my computer at home located several miles away from my office.

This not only affects the Google map back results, but also the rest of the results, especially when there is a clear indication. The search is based on local terms such as a city, a postcode or a near me query. So unless you use a tracking tool, it makes it difficult to check if your business ranks in different locations when you are doing your research from the same computer. But if you don’t want to spend the money on a tracking tool, there is a free hack.

You can use to quickly check if your business ranks for your target keywords in specific locations. Even if you are using the same computer, go to Google and open an incognito window. Doing your research in an incognito window will prevent Google from giving you results. Based on your previous history, so the outcome will be totally clean in your address bar search for a keyword you are targeting for your business.

I’r going to use the example of one of my clients website with an electrician and wants to rank for the term emergency. Electrician in multiple local areas, near where his business is based, press return in the address bar, remove everything after the keyword parameter and add the following command and near equals city, replace the parameter city with the location area. You want to see the results for.

In this example, I’m going to use Bexleyheath, which is where the business is located and sure enough. They are at the number one spot in a map pack and in the traditional results. Let’s switch to a neighboring location called Dartford. This time they are number two in the map pack and number one in the more conventional results. This hack is very handy, as it enables you to quickly identify locations where your business is not ranking, just create or improve existing content for these areas to get more visibility and more traffic.

Moving on to hack number two find keywords: your competitors are ranking for it. All starts with someone typing a keyword in a search engine. If your business’s website ranks high enough for it, it is likely you will get a new visitor and hopefully, a new customer understanding. What keywords people are searching for is the foundation of search and that’s why it is extremely important to do some keyword.

Research before you start creating content for your site, but keyword research can be a bit tedious and time-consuming, especially if you start from scratch and if you’re new to this SEO game, you won’t really know where to start here is a hack that not only will speed Up your keyword, research process, but will also give you the ammunition you need to generate lots of traffic head over to neil patel comm.

Slash, ubirr, suggest ubersuggest is an awesome tool for anyone to improve their organic traffic and perfect. For those of you on a very tight budget, because it’s totally free okay, so let’s imagine I run a dental practice in London and these guys are one of my competitors. Boleyn dental comm, just copy their website address and paste it in the uber suggests. Search box. Select the appropriate country and click the search button uber suggests will display a statistical overview of the performance of this particular website, which includes the number of organic keywords.

It ranks for the estimated monthly traffic they receive the strength of the site, as well as the number of Link’s pointing to the site. You can scroll down for more data, but what we want here are the keywords, this guy’s ranked for just click on the tab, organic keywords which will take you to all the keywords that drive traffic to this site. The results are organized by volume, which is the number of times keyword a search for every month, position, which is where this business ranks in Google.

For this keyword, the estimated number of visitors they get for that keyword, the webpage on that site that ranks for that keyword and, finally, the SEO difficulty, which is how competitive this keyword is pretty cool right. Click on the export button on the bottom of the page. To download the full list of keywords in CSV format, which you can import either in an Excel spreadsheet or a Google sheet where you can filter through the data easily, so it’s faster to identify the best opportunities.

What you are looking for our keywords with low difficulty and high volume, for which you are not ranking for repeat this process with all your competitors aside and start creating content on your own website to target all the keywords you have identified as being opportunities. This should yield a lot of traffic time to move on to hack number three find links that are pointing to your competitors website, but not yours.

If you’ve been reading my blog for a while you’ve, probably noticed. I talk frequently about the importance of getting external links. Pointing to your website. Links are one of the strongest signals Google uses to rank websites, the more quality links you have pointing to your site, the higher you will rank. This means that if your competitors have got better links pointing to their site than you, it is highly likely they will outrank you to beat them.

You just need to get better links pointing to your site, and why should you start by looking at your competitors? Links like we did with their keywords, go back to uber, suggest and enter one of your competitors web address. Let’s take with our dentist example. On the left hand, side menu select the option backlinks. This will show all the links that are pointing to this site. In this example, this website has two thousand six hundred and nineteen links coming from two hundred and seventy seven domains or, if you prefer web sites.

This means that some web sites have included more than one link on their pages, this dentist site to reduce your workload. You just want to identify only the web sites that are pointing to our competitors. We don’t need to see all the links to do. This make sure the one link per domain option is selected. The other thing we want to do is to select the follow option. The difference between a followed and a nofollow link is that Google doesn’t give any value to a nofollow link.

Therefore they don’t interest us. What we now have is a list of valuable links from unique web sites pointing to our competitors sites. All you need to do now is to go through each link by clicking on the open window icon and check if you can replicate what your competitor has done. Repeat this process with all your competitors site and export all the links in an Excel or Google sheets to make things easier to manage.

Let’s continue with hack number four identify citations inconsistency. If you don’t already know what a citation is, let me give you a brief recap. It is a mention of your business on the web, which generally includes the name the address and the phone number of your business, also known as nap. Citations are generally found in business directories such as yell, Yelp and many other specialized directories.

You can find a comprehensive list of the main directories where your business should be listed on my site at ranking academy da koat UK slash tools, slash business citations. If you haven’t done it yet, you should submit your business details to each and every one of these directories as they do influence rankings and help search engines. Trust your business is legitimate. The only caveat is your business.

Citations need to be a hundred percent identical across all directories. If they’re not, it will negatively impact your rankings and, obviously your traffic, and when you submit your business to multiple directories, it can be easy to make. A mistake here is an example of a dentist located in London called Camden high street dental practice, although it is correctly named in Google, my business and has the right address and phone number.

When I dig around the web, I can find this business listed under a different name in another couple of directories: the dental practice the postcode is also incorrectly displayed in Yelp and in Facebook. This type of inconsistency can be very harmful for your business, since Google will struggle to understand which business is, which you can verify the consistency of your citations manually if you want to, but it would take a lot of time and efforts and you’re not even guaranteed You will capture all of the errors either.

Instead, you can automate this process by using a tool called bright. Local write. Local is not free, but you can use it for free for two weeks without having to even enter a credit card which is more than enough for what we need to do so go to bright. Local com create an account once you’ve created and verified your account. You can add your business details using either your google, my business details or fetch your location manually, go through the location process, set up filling in all the details and let the tool pull out the data for your business.

This should take a bit of time, so be patient once finished, go to the main dashboard and sell the citations options in there. You should see where your business is mentioned across the web, and if there are any errors they will be highlighted in red. All you need to do now is correct. The errors, in addition, bright local, will also less directories where your business is not listed, which is the perfect opportunity for you to add more citations.

Let’s move on to hack number five increase your number of Google reviews with a custom build link. Did you know that reviews are the third most impactful indicator that Google looks at to rank businesses in a map pack? Well, you do now. This means the more reviews your business gets. The higher your business world rank in Google if those reviews are good, of course. Collecting reviews, however, is not always easy and can be a cumbersome process.

Many clients you deal with can’t be bothered to search for your business online, then search for the link where they can give you a review, etc. The trick here is to make it simple for them once you’ve finished dealing with the client just send them a quick email and ask them politely if they wouldn’t mind, leaving a review for your business. If you don’t know what to write download my review email template at the address showing on your screen or in the description.

But here is the real hack. Add a link in the email which, when clicked on, will open the Google review box for your business directly on your clients. Computer. All they need to do is write the review in the box. But how do you create the link? It couldn’t be any simpler right. Local I’ve just launched a nifty little tool completely free that allows you to do this in seconds head over to the address displayed on your screen, search for your business in the search box and click on the fetch links and ID button.

This will return. Three results. Click on the icon, next to the review link to copy the link and add it to your email. This will make the process so easy. You should see the number of reviews increased significantly along with your ranking and obviously the traffic to your site time to look at hack number six check your local positions in Google map. This is somehow a little similar to hack number one, but this time we only focus on the ranking positions in Google Maps, go to player, calm and choose the tools option from the main menu from the drop-down.

Select local rank, tracker, scroll down and start searching for. Your business add a keyword you want to check rankings for choose the distance between the pins that will get displayed on the map and a great size. The free version only allows you to pick three. You should start seeing where your business francs on Google Maps for the keyword you’ve selected. Why is this useful? Because you can easily identify areas where you’re just outside the map? Pack like position number four or number five, with a little bit of optimizing work? You should be able to climb a couple of positions, so you end up in the top three results and drive a lot more traffic to your site.

As I mentioned, the free version only allows you to choose a grid of up to three pins, but a full license for this only costs eighteen dollars a year. So it’s worth investing in it. Hack number, seven add quality content to your site. The quality and relevance of the content on your website is very important. The better your content is the more likely you will be rewarded by Google and the more traffic you will get.

But how do you find out? What type of content you should be adding to your site and how should you write it? Let’s go to uber suggests, once more and once again, let’s enter one of our competitors web address in the search box. Our dentist and click on search on the left hand, side menu click on the top pages option. This will show you the most popular pages for this site, based on the amount of traffic they receive like most sites.

The home page is the most popular one. So, let’s ignore it for now, let’s have a look at their content page instead at number two, I can see that a teeth. Whitening page is very popular and receives about 660 visitors a month, which is quite a lot and if you click on a view all option next to the page, it will show you the keywords that are driving traffic to the page, along with the rankings straight away.

I can see that teeth, whitening, London and best teeth whitening London – would be very relevant because they are very localized and although teeth whitening has a lot more potential in terms of volume, it is way too broad and likely to be very competitive. Since they’re ranked in position four and five for these terms, I wonder what their page looks like. So, let’s click on it. As you can see the page, it’s clearly optimized for teeth, whitening, London and is very decent, but the content is very thin.

So here is the hack if you want to get the chance to rank above your competitors, for the same keywords: just build better pages. Yes, it’s as simple as that. This dentist could have added a whole section around frequently asked questions: a article showing the process of teeth, whitening a price list, how to section that would explain how to look after your teeth once they’ve been whitened and much more.

That would make this space a lot more comprehensive and Google will see that and will reward you accordingly repeat this process with all your competitors and create better content every time it will pay off massively hack, number eight add popular Q & A s to your Google. My business profile – this is a widely overlooked feature in Google. My business and chances are your competitors aren’t doing it within Google, my business, you can add popular questions and answers.

The problem is anyone and everyone can ask questions and answer themselves on your own google listing which sometimes lead to some bad results. Would you want to see this in your profile? This Ellucian add your own questions and answers yourself. It will a prevent anyone from asking for something. That’s already been asked B, you will be able to give an accurate answer C. It will display right in your Google, my business panel, making your listing stand out and generate more traffic D.

It might even get displayed in Google search results. So what kind of questions should you put in there as a business owner? You know better than anybody else. What question people always ask time to put pen to paper and start collecting them, then add them to your Google, my business profile. You just bring up your business, listing click on the ask a question option and simply add both the question and the answer.

If you’re not sure what questions to add just head over to answer, the public comm tap a keyword related to your business in there and click on get questions. This will bring a list of the most common questions related to that keyword. Click on the data option to make this easier to read, find out what the most relevant questions are and write an answer for them then add them to your Google. My business ethic use final tip each question as a like option.

The more like an answer has the higher up. It goes on the list. So if you want a specific question to sit right at the top make sure it gets some likes all good things come to an end, including this article. Don’t just read it start playing with the various tools I have talked about and make changes to your site today, the sooner you do it, the sooner you’ll benefit from it. I love creating tutorials for you guys and I’m always open to new ideas.

So if you want to suggest any topic, you want me to cover in my next tutorial, just post them in the comments below. In the meantime, happy marketing,


 

Categories
Online Marketing

8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’s tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’s in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’s tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’s an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’s NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off


 

Categories
Online Marketing

8 SEO Tips for Your Website

Nowhere And so SEO stands for. Search Engine Optimization and it’s work that you do To make sure that you prove to Google and other search Engines you’re the best So for SEO. I like to use the analogy of all the work that you need to do is like a 1,000 piece puzzle And you and all of your competitors. You all have the same puzzle and we’re trying to prove To Google who’s the best which one of these puzzles Is the most complete My puzzle’s best? Definitely the best Yours is definitely the best.

We know that Does Google know that We shall find out Right But the thing is not Everyone has all 1,000 pieces, Some people are new, Some people have been Doing it for a long time, and Google doesn’t necessarily care that you have all the pieces in The thing that Google cares about is that you have more than the next guy. You could have maybe 10 pieces and if you’re in not a very Competitive space then yeah you’re going to appear on the first page, So these eight tips that We’re going to talk about are going to help you to Start putting those pieces in to get started on your SEO.

Journey for local businesses Perfect. So, let’s jump into the tips. What’s tip number one Tip number one for local businesses: Everybody needs this. Is you need to create or claim your Google My Business Profile, Google, My Business? Is this Tool that Google has created that allows users to see all Of your business information in one place, We did a article all about This so go check it out, so you can deep dive, but basically, if you don’t have a profile, You need to go, create one and, if you haven’t claimed your profile, meaning that your profile exists.

But you didn’t necessarily do It or some user created that you need to claim it. So that you can update it with all the right information Right, You need to make sure It’s in your control, Don’t let it out to the World for anyone to add It’s yours, So tip number two is that you need to optimize your profiles, It’s great to have it created, but if you don’t have all the information that Google is looking for, then they’re not going to recommend your business over someone else.

So that means having your Business name correct your address: your phone number, your hours of operation, Those are the basics that most people do, but optimizing it really Means going a level below that so adding photographs, adding your logo adding pictures of your building, so that was when people are Actually going to your business, they know what it looks like If you’re a restaurant include pictures of dishes.

And what you’re known for so that way, people have Lots more information when they’re, looking at your Google, My Business page, So those are the key things That you need to do to optimize If there’s reviews that are outstanding, you need to respond to All of those reviews You need to encourage your Customers to go and leave reviews, because that also plays a part In how you’re going to rank against other local business profiles, All right, Morgan What’s tip number three Tip number three: is you Need to add your business to relevant business directories.

These are other sites. That their main business is promoting other Businesses like yourself, and so you need to make Sure that your business, not only is there but the Information is correct and the great thing It’s an easy back link. Absolutely So it really helps with your SEO to make Sure that your business anywhere people are looking At these business directories, your business shows up All right, which brings Us to tip number four Tip number four is to Add your business address to your website.

It sounds pretty plain and simple, but a lot of websites don’t have that So again to increase your rankings. This is one thing that not Only Google is looking for, but your users, if they’re wanting to visit your business, they want to have the address. Very prominently placed So put it in the footer. Have a separate page about your location, Just make sure that it’s there Visible and very prominent All right so should We put a Google Maps thing on the site too.

Yeah that helps That’s. Visual People can click it. They can see exactly where you’re located the cross streets. So that’s Always helpful as well so just make sure that you actually have the address called out. And written out next to that Perfect, which brings us to tip number five, What’s tip number five, Make sure that your NAP is consistent across the web. What’s NAP, Name I like naps, I mean well ( laughter, ) Name address phone number, So you need to make sure That those three things are consistently formatted everywhere, So pick one and then Update it on your website, [ Nealey ], Stick with it, Update it on your Google, My Business and then update it anywhere.

Else where your website appears, If you don’t own those websites, Email, the owner and say: “: Hey: can you update this?” And most likely they will but just make sure it’s Consistent everywhere Perfect To number six, what do we got? You need to update your home, page’s, meta, title and meta description, The meta title and meta Description are things on your website that you control how your website shows Up on the search results, So whatever the meta title, Is that’s what will appear on the search engine results page and then the little description below This is a great opportunity for you to let your clients Know what you’re about So, if you are a coffee shop in Seattle, maybe you should have That, in your meta, title and description Put your location, Put more information about your business.

So that way, your users Know what you’re about Right and most website builders or applications that you use have a section for you. To add a meta title, a meta keyword and meta descriptions. If you don’t know how to go. In the backend and do it, which most of us don’t want to right So if you need help just contact, whoever you’re Hosting your site with They’ll, probably be able to help you get that information there.

Because if you don’t set anything Google will just assume Whatever it wants to put there – and it may not always be relevant to what you want to Invoke to your audience All right Morgan! What do We got for tip number seven Tip number. Seven is just to make sure that all of your other Seo elements are in place Make sure that you have great Content on your website Make sure that your Source code is formatted in the way that Google likes to see it, Make sure that you have a great number of high-quality backlinks that are pointing back to your site.

All of this will help with your local SEO. We actually did an entire article. All about the basics of SEO check it out right here, So it’s super relevant to make sure your site is structured in a Way that Google basically wants so on your site, those H1 Tags, like you mentioned it’s basically, a code On the site that says “, This is my most relevant Tag line,”, if you will So only one H1 tag per site.

Images are super important. Because Google cannot read images, but it can read text. So that’s that little description there Most website, builders or Applications, like Word Press, has a place for you to add those All right. Morgan, we’re On the very last tip, It’s been an incredible Journey # thejourney. What is tip number eight Tip number. Eight is To consider launching paid ads or Google guarantee, So if you’re not getting The results fast enough or the traction that you need Using steps one through seven and appearing in the organic sections, then this is where paid ads and the Google guarantee comes in, So you can consider doing these things Paid ads.

Obviously, it’s pay to play Whoop. You appear right at the Top of the search result, It’s amazing, but once Your ad budget is gone. You no longer appear there, But people click on the ads, They’re very effective. So I love paid ads. It gets you right to the top, but I’m not really familiar. With what Google guarantee is Give us the low down, So the Google guarantee Is basically paid ads supercharged, So you could pay.

Anyone really can pay to have their business. Appear in the paid ads, but the Google guarantee Takes it to the next level, where, if someone purchases the service through the Google guarantee And they’re not happy, they can get their money. Back, which is really awesome, So it’s Google vetting certain businesses and making sure that they Provide a great experience, There’s extra levels, you Have to do to qualify for the Google guarantee, but it’s really great and Stands out in the search results and people love it All right guys.

Those were our eight quick tips to help improve your local SEO. I hope you liked it I liked it Did you like it. Loved it, I thought you would Make sure you like this article Comment below on just Something you learned today Subscribe Ring the bell, so you Know when these articles are coming at your first, This has been The Journey. And we are signing off


 

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Online Marketing

How To Build Your Online Presence Using a Cool Web Tool – S2 – Episode #1

First, go to w-w-w dot, maas that’s M 0 Z, dot com forward, slash local, I repeat: w-w-w dot, Maas moc that comp or slash local and Mars has been beautified once you go to this website right down or inter your business name and the zip code.

For your business, once you do that, you will see two options: the first option, if you are already listed it, will give you some type of a score like let’s say twenty percent or forty percent for local online visibility and at the same time it will give You some suggestion on how to improve that and make it, let’s say more than seventy five percent. So if you see that go ahead, do your best to fix those issues.

Moz will show you how it will also show you the incomplete content that you probably missed, and what you can do to make all of them. One hundred percent. Okay, once you do that make sure you have to log in on every listing, like you have to log into Google, to bring to yahoo Yelp foursquare. Now, if you don’t have access to those, you can actually claim them. Then we access them. Now, if you don’t have any listing basically mas said 0, your business address, your business name does not exist locally on the search engine.

Now you have to create those listing. This is very essential because when you do this, what’s going to happen that it will help you with the search engine, it will help you to get more exposure. It will help you to generate targeted leads so make sure you do that now make sure you open your world document, notepad openoffice googled office. What about the kissing me just open one and start writing down all your information.

The information I’m talking about are your business name, the description of your business, all the contact information, your phone number, business phone, number cell phone number, email, address, website, social media websites, hours of operation, types of payment that you take five to ten images of your office Or of your business of your product and the proper category basically select the proper category, each listing might have a little bit different.

So if I’m a doctor or let’s say a dentist, I’m going to pick like a new health, medical dentist and so forth. One thing I can remember that the information for your business name, the phone number, the description all have to be exactly the same. If I type let’s say crazy, ninja dentist, I have to make sure that the same sentence, if I put all of them in upper case – let’s say in Google+ and all over them in lower case on y’all, it can cause some sort of conflict.

So what I mean make sure that all of them are exactly the same. So that’s why, if you write them down on a notepad or warm documents, you can just copy paste for those of you who didn’t have the list in the first place as soon as you submit them, google, bing, yahoo, yelp and Foursquare, they will send you some Type of postcard, like within 7 to 10 days and days once you get it, take it and enter them on those listing.

There is to the other listing like citysearch and superpages. They will actually verify your information while you actually submit it so make sure you have the right phone number, because when they call you, you have to answer right away. Is it easy? Is it real, easy? Well good question? It is easy, but unfortunately it’s a time-consuming. So let’s say again: you’re very busy: you don’t have the time to do it.

You can actually have Mars. Do it for you for an affordable price and I believe they do it once every year. You’ll be surprised how much they charge. So the choice is yours, but because your local business owners – this is the basic. This is the most important thing that every business should actually do, because your customer do exist there and it does help with the search engine. Really it doesn’t really cost that much.

So please go ahead and do that today and if you need any help, let me know share those linked with me and I will basically help you until exactly. Where did you miss? Because you know I love to help and I really want you to succeed because you succeed, part of me has part of me have succeeded now. It’s your turn. Tell us, what did you use to get an exposure from the internet for your local business comment below and please share and don’t forget.

Please subscribe to my youtube blog and let me leave you with something to think about patient. It’s not the ability to wait. It is how you act while you’re waiting, Joyce mayor thanks for reading, and you have been Yusuf, I that was fake and it’s a freak on get your freak on.


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1 SEO tip that DOUBLES the size of your rankings (in 24 hrs)

How did you get noticed right, but when there’s a well there’s a way and in today’s article I’m going to show you a simple technique that will double up the size of your Google listings, which will make your business pop out in this crowded space.

The result, you’ll drive more clicks to your site, squeeze your competitors out and it will also prepare your business for the next marketing onslaught, also known as voice search, so stay tuned hi there. My name is luc de round the founder of ranking academy quote UK, where I talk about the best tools, tips and ways to promote your local business online step-by-step and things. I click on my blog.

I cover everything. Any local business owner needs to know from search engine optimization to social media. My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell bottom. So you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I referred to in this tutorial.

As the internet is continuously evolving and maturing. We are slowly moving away from conducting our searches in Google, from a string of keywords such as cheap tickets, rodeo Houston to a more natural language in the form of a question such as how much are tickets to the Houston Rodeo in their quest to remain the Number one search engine on the planet and to keep users on their site. Google has multiplied the number of results, which include direct answers to those questions in multiple formats.

Using featured snippets like this one, as well as a box called people also ask, but at the same time, Google has also given website owners the ability to enhance and expand the Google listing results with special features. Obviously, this is not new. You may have already come across results which display star ratings, for example, but now you can also integrate frequently asked question listings, which literally doubles up the size of your results.

Look at this example for one of my clients, who is an electrician and wanted to rank for the keyword, storage heater repair is result went from this to this. Let me show you how it’s done step number one identify the right content page for this to work. You need to identify a page from your website that ranks quite high in Google search engine results. It will not work with your home page. If you don’t know how go to uber suggest com type, your domain name in the search box, then press Enter.

Let’s use my electrician client as an example on the left-hand side, menu click on the top pages option. The top page is likely to be your home page, so ignore it. The pages below that, with the most estimated traffic, are likely to be the best candidates. Click on the view all drop down next to the page, which will show what keywords this page is ranking for. If the page ranks for keywords are positioned between 1 and 10, then you are good to go step.

Number 2 add relevant, frequently asked questions to the content of the page once you’ve identified, which content page is most appropriate, just add a list of ethic use to it. This is the perfect opportunity to enhance your page with more relevant keywords and to answer some of the most common questions. Users may ask if you can’t think of any specific question to add, go to answer the public comm type, your keyword in the search box and click on the got a question button.

This will give you a list of the most popular questions. People ask about this topic to make it easier click on the data option above the graph. The other alternative is to use Google search for your keyword and check the results scroll down and find out. If there is a people, also ask for snippet results. There will be the most popular questions people ask in relation with this keyword. You can expand the box by clicking on the bottom question for more results.

Use these results as inspiration, don’t copy and paste once you’ve got your list. Just add it to your content pages. Like this, or even this, it doesn’t really matter step number 3. Add a structured data to your page, don’t panic! This is easy. Structured data is scored in a specific format written in such a way. That makes it easy for search engines to understand content search engines. Read the code and use it to display search results in a specific and much richer way like our FAQ.

The integration of this piece of code on your website is very easy head over to technical SEO. Comm slash tools, slash schema, markup generator from the drop-down select. The FAQ option, you should see a form with two fields. One is called question and the other is called answer just copy and paste your questions and answer from your content page using these fields to add a question. Simply click on the add question button.

You should see the code being automatically created on the right hand, side of your window once you’re done. Click on the G icon, located right above the code select the option Rech result test. This will open a Google testing page with the code you’ve just created automatically copied in a small window from there you can verify if the code you’ve created is valid, click on test code and your code will be analyzed.

You should now see a detected item called FAQ with a green tick. Next to it confirming your code is good, go back to the schema, markup generator tool and this time click on the blue copy icon. This should copy the code to your clipboard time to move on to step four step. Number four integrate the code to your page. All you need to do now is to copy and paste the structured data in the HTML code of your page, more specifically in what is called the head of the page.

I can’t cover all scenarios here because it would take too long, but if you are using WordPress here is how to do it. Download and install a plugin called header and footer script, locate the page where you’ve added your FAQ and click on edit scroll down. Until you see a box called insert script to head paste your script in there and save your page, every content management system will be different.

So if you are unsure how to add code to the head of the page, just refer to your provider and now for the last step step number five tell Google, the page has been updated. This is optional, but it will speed up the process for this step. You need to have a Google search console profile installed. If haven’t do it today, it’s essential to have, if you’re serious, about your online business and it’s free for those of you.

You do log into your Google search console profile copy. The web address on which you have added your epic use content and the code and paste it in the inspect. Any URL box field then hit the return key. You should see a box with the option. Request, indexing click on the link. This will submit a request to Google for the page to be crawled. Make sure you do this only once and then you’re done. That’s all I have for you today.

We’ve been this process for all your content pages and you will double the size of your presence in Google search results almost overnight. I did this on multiple pages, for one of my clients and some of his listings were updated within 24 hours. The others only took another couple of days. This is a simple technique with huge benefits, one of which, being your website content, showing in the answer.

Snippets of Google, which is used for voice search results, preparing your business for the next generation of search voice. So don’t miss out and start today, if you like this article, please give me a little thumbs up. Otherwise I’ll see you for another tutorial very soon: happy marketing,


 

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Online Marketing

Tricia Clements: How to Use “Google My Business”

I also do reputation management online for businesses and my business is muffets comm and I specialize in pet businesses. Hence the mutt buds. Here’s some information where you can find me online today we’re going to be talking about Google, my business, Google, my business is a core component of local SEO, so the first thing is really quickly.

What’s local SEO SEO search engine optimization getting found online local SEO is when you’re targeting a specific geographic location. So, for instance, this here is my little girl Margie. She often grabs my phone and searches for dog, treats near me, she’s, not looking for dog treats in New York or in Texas or in Florida. She wants some really close, because she knows that she’s going to have to walk there and get those she’s not going to be able to get on a plane or get in my car.

I’m not going to give her the car key she’s going to be really close. So that’s local SEO, if you do targeting a specific geographic location. One thing is to remember: 71 percent of customers look to confirm the address online before actually going to a store for the first time. So it’s extremely important here’s another I’ve got a few different statistics. You can read over them a few of the key ones: 46 percent of all searches on Google are local.

18 percent of local mobile searches lead to a sale within one day. Seventy-Five percent of smartphone owners. They use that Google search list first. So this you can just review over some of those as well and take a look at that Google, my business is really crucial for a small business. That’s targeting a local geographic area. It’s how you get found in the searches how you get found in the Google map searches.

You’ve got to have your information correct. If your information is not correct, you will come up lower in the searches you’ve got to have that information. Correct Google will find out if it’s not, you will come up lower in the searches also. This is where your Google reviews are extremely important. We’re going to talk a lot more in depth about that a little bit later, the reviews, but that’s extremely extremely important for your business, so the Google 3-pack again, I said Margie’s looking for dog, treats near me.

This is what she’s going to find earlier. If you were here during Jenny, Munz talk, she was talking about when you do a search on Google, you have ads come up and then you’ll have the map. This is a lot of times, people call it the 3-pack snack pack and you have the top three searches that come up and then at the bottom. You can hit more places. It’s got a map, so that is the Google 3-pack. That’s really what a lot of people are.

The goal is to get up into the 3-pack and as far as how easy or hard it is to get into that three packet really depends on the industry. How competitive your industry is in your area as to how quickly you can get up into that 3-pack and also then you’ve got to stay there. The Google knowledge panel, Google, my business the knowledge panel. It looks different on a cell phone, just like all searches.

Things. Look different on a cell phone and than they do on the desktop. So you just need to be aware of that. When you’re logging into your Google, my business account and you’re changing things, you want to make sure how it’s going to look and come up on the desktop versus the mobile. It’s got different information you’ll see on the mobile right. There call save message: you’ve got on. There’s the menu which is different services and things and you’ll notice the menu all that service is there that comes up only on mobile.

So if you’re inputting services that will only come up on mobile that doesn’t come up when you’re look the desktop. So if you’re entering things and you’re wondering why don’t see them check your mobile device and look and see if you find them there, okay look at my business. The first thing you need to do is a small business or any type of business is to set up and claim your Google. My business account you’re going to do that at business, google.

Com make sure you’ve gone there, set up or claim your Google my business account. It’s going to allow you to tell Google your seasonal hours your holiday hours. Let’s see, we’ve got Memorial Day coming up later this month, if you’re going to be closed that day or have different hours that day, you need to put that in Google. So when someone’s coming in searching, they know that you have different hours on that specific Monday.

You can input your images there you’re going to also input reply to reviews. You can add events if you’ve got a store and you’ve got a pop of it. Something going on or a big special that’s where you need to put this, as in your Google, my business account it’s where you really are going to have direct contact with your customers. So again, it’s extremely extremely important. Now mirja gets really upset when someone else has claimed your account.

She really doesn’t like it. I have seen this time and time again with small businesses that come to me and say I want help with my Google account and say, okay. So, let’s look at the account. Make me a manager. I’ll come go in and look at it. They say I have no idea and I can see that their account has been claimed, but they don’t have access to it. So that is why you really need to make sure that you claim your account yourself.

It you can. If someone else has claimed it, you can reclaim it. It takes time and effort, and it’s not going to be immediate. So you do need to make sure you own it. If you don’t get get control of it again own it. You have to be the owner. So let’s say, for instance, you have an employee, that’s maybe managing your account. Well, that’s fine! They can manage it. It’s just kind of similar when you think of like Facebook, you have admins and managers different roles, the same with Google.

You have an owner and then you have managers make sure it’s the business owner you’re the owner of that account employees as well. You can put them on as a manager, but if you have an employee that leaves let’s say they leave and leave on bad terms and they’re the owner of the account who news what they could do to your Google account. They could even do this, so I had someone come to me recently and she said I don’t know business is just off.

I don’t nothing. I don’t know what’s happening. First thing I did was have. Let me look up on your Google and see. What’s going on, Google says she’s permanently closed, not just closed for today permanently closed. This is probably why you’re having a decrease in your business because of business. If Google says you’re closed you’re kind of closed you’re, not kind of you are closed, so that’s something that it can be fixed.

But again she did not have control of her account, so she could not admit she did not get any notification from Google that this had been done. She had no way to go in and immediately tell Google I’m not permanently closed, so it had to be worked with. So you do not want your business to. Definitely don’t want it to say this on Google, yes, so you’re the owner, the others are managers yeah mm-hmm yeah, but the main thing is that you’ll want and it’ll give you have.

You picked through different things, and I theory I don’t remember exactly. There aren’t very many choices. The main thing is that you’ll be an owner and someone else is going to have a different role. So that brings me to one thing talking about google guides, so I I currently am a level seven Google guide and what that means is basically Google guys we sign up and we answer, questions do tons of reviews.

Google will come on and ask questions and I’ll answer them and you got points for all of the questions. The answer is the images the articles that you add on to Google, about different businesses that you visit and Google the higher up. You get the more authority. Google gives you so, for instance, one thing that came up recently. I went to the acupuncturist for the first time I had a new guy was going to and I put in Google and said, take me there and it took me to down the road and, it said, turn left.

I turn left and I couldn’t find it so. I was looking at the street numbers and I had to turn right instead of left. So when I got there I mentioned to him, I said Google’s got you on the other side of the street. What’s going on with that, you know people aren’t going to find you they’re going to be late for your appointments. That’s going to mess your whole day up. Somebody may just go home and not come.

He said what I’ve been trying for months and months and months to change my pin. Google just says: no, so as a level seven guide, I was able to go in and immediately change it and Google accepted it and it’s still the correct address. So that’s one reason: having someone: that’s a Google guide higher up level is important to have that you’re. Working with on your team, because Google looks at that their answers as the authority because they constantly, we constantly give answers to Google and tell Google different things that are going on.

I’m sorry, um. No, they don’t pay, I’m not paid. Occasionally there are different little freebie things they’ll send out, but however it is it. I haven’t even clicked on some of them, some like newbie tickets to this or that or the other, but I have a occasionally you’ll get something. So there’s really not. You never know who’s a guide and I’m going to get to a lot of questions at the end. But as far as the google guides, that’s the thing you never know.

Who is a google guide? So when I go into a store and I’m like I’m a level seven guide – they better be nice to me now, but but yeah you never know like when somebody is coming in and is a Google guide. So you need to make sure, obviously, that you’re you’re doing your business well and treating everyone the same way with respect okay. So, let’s get into optimizing your profile again: business google.

Com you’re going to go in and basically fill out everything Google. Once you ask for throw all the information out first thing is your name address and phone number on this? You might just think. Oh, that’s easy name address phone number, no problem, you’ve got to be consistent, there’s things called citations and when I say consistent I mean if you are on Main Street, make sure every place that you enter Main Street.

You enter that and you don’t put Main St period, because if you go in to Google and put one thing in Facebook and have something else and they’re inconsistent other places online pick them up. Other places that you haven’t even entered. The information will pick that up and then you’ll have inconsistent citations and that will hurt you in your ranking. So you need to make sure your name. Address. Phone number is consistent across the board and the way I like to do that is figure out exactly how I want it and put it in a document and anytime.

I need to input the information. That’s where I get it from. I don’t have to think back. What did I use it’s right there? Oh before I forget, I do want to hand around my shoebox. I am going to be doing a drawing, so if anyone is interested in a free 30-minute, article chat with me. Please put your business card in and if you don’t have a business card, you can put your name phone number email legibly on a piece of paper and I’m going to be doing a drawing for that and then also everyone will get the slides and I’ve got Some other free stuff for you, too, okay, so Google guidelines, you cannot ignore Google, I mean we all know that, but the dot guidelines you have to abide by their guidelines.

I’m going to first talk about website and phone your website. They want your URL for your business. Let’s say: you’ve got a special going on and you have a landing page. You cannot use that landing page here in your main information for Google. You’ve got to use your URL for your business, your main URL website. That’s the cute first one, the phone number very same thing with the phone number. If you’ve got a phone number that you are using for, let’s say something different for some type of marketing that you’re doing you can’t use that you’ve got to use your business phone number that you use every day there.

You also talked a little bit later about website info in different places that you can put different numbers and websites, but for this instance, when you’re filling out your business information, it’s got to be your exact information. Okay, let’s talk about name. Google says that your business name listed on Google. My business must be your real world name as used consistently on your storefront website stationary and is known to customers.

Okay. So what does all that mean? Let’s say you have a business and it is Joe’s towing. You cannot put in there Joe’s 24 hour, towing marietta, that is first keyword stuffing, which is the 24 hour and then it’s location stuffing, which is the Marietta you have to put. If your business name is Joe’s towing, that’s what it has to be. So that’s one thing: you need to make sure that you get right on your name, your address.

This is a big one, especially for businesses that are more service related that maybe work out of their home. The address it’s really important to know that Google does not allow a UPS Store box, a p.O box or one thing – that’s interesting, co-working space that I do have a little bit of a caveat on so I’ll talk about that wants you to have your address listed. If you have people come to you to a storefront location, co-working space, some co-working spaces will have where you actually have a desk that you are at about seven five, seven days a week or whatever and they’ll also have where you have a business phone.

Where you answer the phone there – and you have your name listed on a plaque – that’s acceptable, but you cannot have your phone answered by what are some of these places like Regis they’ll have like the receptionist that always answers your phone? That’s not acceptable. It has to be answered there, so that’s the only instance that you can use co-working space, and this is one thing to a lot of home offices.

So, for instance, I work out of my home office. I don’t see customers there. I go out and visit with them, so I’m not going to have my home address shown now one point in Google when I’m verify my account I’ll need to give them an address, because they’ll need to make sure that I’m actually a person. That’s real and I have an address to send stuff to you so I’ll give them that address there, but it’s not going to have my home address listed on my account, because I don’t see customers there.

The only time that you’re going to want to have it listed is when you are going to see people actually come to your home, and then you also have signage for your business there at your home. Not many places have that a lot of counties that you have to go through a lot of stuff to get around that, but that’s something that you have to know for home businesses that you can’t you have. You can give them your address, but you it has to be hidden, yes, have a question, so what you’ll do if you have, because a lot of things are service based, so what you’ll do is Google will ask for your service areas and you’re going to input Those service areas – and it really depends on how you’re going to input up.

I like to do a by zip code, because it’s really specific so I’ll tell people give me all the zip codes and I’ve entered recently. I did one that had like 25 or so zip codes. I don’t know that there’s a limit I haven’t reached that yet, but you can also put cities but, for instance, if you’re Atlanta and you do north Atlanta, but not South Atlanta, you’re not going to want to do that. So that’s one instance, but now for the pin, the only ones that will actually have a pin on the map are the ones that have addresses.

However, you can show in the rankings, if you don’t have actual pin on there. So that’s one of the main things is to make sure that you’re coming up in the rankings and the short search rankings being found there. Now Google has something called the new Google. My business spam complaint form, and this is to basically report. If there’s somebody out there, who has these things they’re doing the address the names incorrect, you can report them.

I haven’t had the opportunity to use this because, typically, when I report something to Google, I haven’t had them rejected. So I haven’t had an opportunity to use this form, but it is available for you there, and so like I was saying you can’t have the the name and address has to be correct. So if you’re searching for yourself you’ve got to what you’ll need to do is look up on the search results and see, are you number six and maybe like two or three people above you have all these keyword and location stuffing you can those need to be Reported they’re trying to gain the system and get above you, so that’s one thing that you can do is search and look and make sure you’re working on a level playing field.

I’m sorry a location something so earlier. When I said, if you were Jose towing, you can’t put just towing Marietta, Jose towing, Midtown. You’ve just got have Jose blowing Plumbing toing toing, see location, stepping is putting the globe patience so, let’s say, for instance, a big one Petsmart. They don’t do this, but, let’s just say: Petsmart they’ve got a location in Kennesaw and they want to emphasize that so they’ll put Petsmart Kennesaw, that’s not allowed.

They don’t do that because I’ve checked but but that, but that’s not allowed categories. When you’re inputting your categories. This is one thing that you can really take a look at your competition and see exactly what they’re doing and maybe gain some insight from that. So is there something that they’re putting in as a category that you don’t have and you’re missing out on something or is it there something that they don’t have, and you do and you can maybe emphasize that and gain some of their traffic away from them? Another thing with this I’ll say is when you’re looking at the competitors for categories and things like this – do not copy what they’re doing.

For instance, if you have a veterinarian, some veterinarians do grooming and boarding some do not. So if you’ve got a competitor, just down the block and and they’ve got in there, boarding and also grooming and you’re, so I’m going to add these into mind. Don’t do it? Google will find out that you’re lying to them and you’ll come down further in the ring, so basically it’s a tool to use not to copy now your business description.

This is something that’s really important. It’s where you’re going to stand out from your competition, it’s where you’re going to tell Google what it is that makes you different, unique: the different services products whatever it is, that you’re offering that are different and unique. You need to make sure that you input this information here. This is the one place that you can enter that information tell them what you offer and one thing is.

You need to take some time working on this, because it’s seven hundred and fifty characters or less characters, not words, characters so make sure you’re spending some time figuring out what you’re going to put on that the next thing: they’re different things services. I said earlier when you enter that, go and look at it on your cell phone, because when you go and look at it on the computer, afterwards you’re going to say well, I just spent time entering all my services and nothing shows up.

It’ll show up on the when you’re looking on your phone different things attributes these are things. Basically, if you click on that or not attributes highlights you’ll click on that and Google will give you a list of things that you can choose from. You can’t pick your own, so basically I’ve seen women LED veteran LED if it’s like something a restaurant, it might say Wi-Fi available so basically you’re going to be able to choose what from there google allows you to, and when I mentioned that, I also want to Go back and talk a second on the categories.

That’s also something. When you choose your category, you can’t just decide what what you do. You can’t say this is the category I think I am. Google has a list of categories and you have to choose from them. So that’s something you might want to spend some time, looking down a huge long list of categories and see where your business fits: okay, your holiday and seasonal hours. These have got to be correct if somebody comes by your business and you say: you’re open and whatever you’ve got something seasonal hours and they’ve changed and you’re closed you’re not going to have a happy customer they’re going to get pretty ticked off holiday hours as well.

Again, I said, we’ve got Memorial Day, make sure you’ve got whether you’re open or closed on that day. Your specific hours, you don’t want people coming by your store. I know I went a while ago. I was probably a year ago to Pyke lift him up on. Google, they said we’re open, I went by, they were closed, they had seasonal hours, they had not updated their Google, my business okay, so because of that, the goal of my business is not a set it and forget it.

You can’t even put all your informations that I’m done, I’m finished. No, it does not work like that. You have got to consistently keep on top of it. There are also things Q & A so on each business. Anyone can go in and ask a question. Anyone out there can answer that question. So, let’s go back and say the holiday hours. Let’s say somebody put in there. What are your current hours this weekend and somebody else goes in and answers them and they’re wrong, because you’ve got just new holiday seasonal hours as the business owner.

You need to go in. Look at that and answer it correctly as the business owner. No, we’ve got new seasonal hours and this is what they are and this is when they last so. It is not a set it and forget it type of account, and then I want to get to the reviews again, not a set it and forget it. Type of platform reviews you’ve got to consistently ask for Google reviews. Few things not to do. You cannot incentivize.

Basically, that means you can’t do any contest and say leave us a review and you’re going to be entered into a contest. That’s a big no-no, no giving any discounts for leaving reviews. None of that. The other thing is no review gating. So I’m not sure if you were familiar with what review gating is, but that’s basically when you send out something to all of your customers and say how did you like our product or service and if somebody says loved it, leave us a review hated or didn’t? Like it had a problem, they’ll go over here and it’ll say: take them down a whole different path.

That’s considered review gating and Google is strongly against that there is here it is. There was one company I write about online, they did review gating, they had 464 reviews, Google found out, they were review gating and when Google got done with them, they had 78 reviews left. So I’m sure they probably paid a company because there are companies out there that will read gate for you probably paid for all those reviews had all these reviews and then they got them taken down and not only that the business said we had more than 78 Before we started this review, gating google says we’re: Google, we don’t care, so no mu, gating.

The other thing you need to do is make sure you consistently ask for reviews and you want quality reviews. You don’t want just a review. A five-star review is great as a 5-star review, but you really want something with more meat to it, not just great job. You want something you, your real key is to have something with your keywords in it. So when you’re asking them to leave a review whatever service our product, it was that that you provided mention that and try to trigger them to use those keywords in your review, because when Google does searches, I’ve searched numerous times and a keyword will come up and They’ll say this is why we gave you this result and it’ll be from an answer in a review and they’ll.

Have that keyword? Let’s see the and reply to all reviews, positive reviews, of course, you’re going to want to reply to negative reviews. These are the ones that a lot of people cringe on they don’t want to. With you have to the main thing, I will say about the negative reviews: don’t go overboard, don’t let them take you down the rabbit, hole and leave a huge long review response to their negative review, basically be short, concise and pleasant, businesslike with them, and just basically Ask you to say: I’m sorry you had this experience.

I would love to talk to you further to see what we can do about this, because when you light your response, you’re, not only writing it for that person, you’re! Writing it for everyone out there I’ll tell you one of the first things I do. When I look at reviews, I sort it by the lowest score people do that, I’m not the only one and look and see what the negative reviews are and see how the business owner responded.

So if you’re like oh it’s one crazy person, they just evidently don’t like anybody and they just left a review bad review because they had a bad day. Well, a lot of times people can kind of read through and tell this is might be unusual and and if they see you just go down a rabbit hole with them, they said well, this business owner. They might be a little bit crazy too. I don’t want to do business with them, so that’s why you want to be it and basically be polite and just short and try to get it offline and and deal with it that way.

Few more things for different statistics: 68 % of customers have left a local business review. That’s one of the things. A lot of people they’ve had a good experience. They’ll want to leave your review just say: can you help me out leave me a review, I’m trying to get up help me out on Google. I’d really love you to leave a review. People are really willing to do that. Let’s see 91 percent of 18 to 34 year olds trust online reviews as much as personal recommendations.

That’s a pretty big number. I know a lot of times. If someone, if I get a recommendation, I might then go online and look them up to see what it says online. So that’s something you definitely need to keep into in mind. Also, like I said earlier, 82 % of customers seek out negative reviews. They want to see what the negative review was and how the business owner responded to it post. This is something that Google right now has.

Is your free advertising? You can post as often as you want. I recommend at least once a week at a very minimum once a week, because these posts stay live for seven days, so you need to post at least once a week you’re going to post images. You can also post some short articles. This is your free advertising. You can post your specials your promotions, your events make sure you’re posting events that you’ve got on there post them on your Google, my business profile, any type of promotions.

Also, when you’re posting it, it will say, add a link optional. No, no! No! That’s not optional! That’s just google telling you it’s optional, it’s not optional! For you! That’s where you can put a link there, that’s different than your URL. So let’s say, for instance, you’ve got something going on and you’ve got a sales landing page. You can use that and put that information there so make sure you’re using the posts in Google my business.

The other thing you’ll want to do is embed your Google, my business map on your website because has a nice pretty little map there and you can see the stars. People can look on there and see. So you definitely want to embed that on your website. Now. I’ve also seen people put a button on their site. That says, leave us a review. I typically don’t like doing that because that’s kind of like for everybody – and I don’t know that you’re my customer – I want to send my direct people that I’ve had direct contact with directly to leave a review.

So I typically don’t do that. One thing is: if you do that, please make sure you are leaving a link to your Google, my business profile. So I had a client come to me recently and she said she’s starting a business and here’s a website for a competitor, and this is what she’s going to be doing so go Kay. Let me take a look and see, see everything that’s going on for this business. There was a link, a button on the site.

That said, leave us a review, so I’m going to check out for Google my business page, so I clicked on it. My client and her competitor are in California the place that it took for the customers to leave reviews all the way in North Carolina. It was a very similar name. Somebody had simply set up the website and searched on Google found a similar name and stuck it in there and said, give us reviews and that place had over a hundred and some reviews.

I’m like how many reviews did this business in North Carolina get that are actually for this business in California, so make sure you’re checking things like that and again, when you’re asking for reviews, definitely give them the direct link to your Google, my business to leave a Review, ok, so again it is not a set it and forget it. People can go in, ask and answer questions and again anybody can report something as incorrect.

You need to make sure you’re going in consistently and checking those make sure. Sometimes Google will say you have a pending edit. You need to take a look at that decide. Is this something that that needs correcting, or is this something that is incorrect, and I need to let Google know no? This is not right, so it is not a set it and forget it. You’ve got to spend time on it. Ok, so what is next with Google, my business, it’s Google who knows recently they this week.

Actually, they came out with a survey, and I know a lot of people are freaking out saying because the survey was talking about Google monetizing, Google, my business possibly charging for the account all. I can say that that is right. Now they sent a survey out. We have no idea what’s going on with it, no idea, if it’s going to be something that’s paid in the future or not, and if it’s paid how much it would be.

So the main thing is and and the other thing they just sent a survey out – they could change it next week. They could change it next year. Who knows so basically get in claim your account optimize. It make sure you’re using your Google. My business account


 

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Online Marketing

Local SEO Consultants

However, where we come in is if you want to hit the all-important first page of Google in the shortest possible time, although we cover all aspects of search, engine, optimization and social media marketing, we have a proven history of successfully increasing the Google Places rankings of our Clients who are looking to target more localized keywords, we use a proven strategy which combines Google Places, optimization organic search engine optimization and article optimization to help our clients dominate page one of Google for their chosen local keywords.

Of course, we can’t offer any guarantees and beware of those who do. However, we don’t make our clients sign any kind of contract. Our clients stay with us because they are happy with our results and not because we have them handcuffed to us. So, if you’re looking to dominate your market in your area, contact us today at two three nine to 14, 2614 or visit our website at wwu need to be ranked calm today, together, we’ll map out the search engine strategy for your business success, you


 

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Online Marketing

Brightlocal Review : Local SEO Tool Tour & Guide

This is the primary way that I manage the rankings and local SEO efforts for my clients. I found bright local most likely through an ad. They threw my way and I can honestly say it – was an immediate connection, love at first sight once I tasted bright local, I immediately became a customer and used it to this day and I’ll walk through the plan that I use and some of the major features For you in this article, so here we go, this is the homepage bright, local, local marketing made simple.

They do offer a 14-day trial without credit card again. This is a local SEO tool, so it shows rankings for Google Maps, Google, organic and it even integrates Google Adwords now into the search results. It also provides reputation, management tools, citation builders and trackers and recently they’ve added functionality to to Dooley gen for your agency. So very very cool stuff. They definitely have local marketing down.

In fact, one thing I’d like to note is: they have a blog with very good information about local search marketing industry and they consistently survey their client base and gain really meaningful insights into the concerns. The challenges and the the insights and strategies of local search, marketers, so very, very cool stuff. This is their free local search results checker tool. This is a very smart thing that software platforms are doing they’re, offering a free search tool, they’re pitching they’re catching search traffic.

By doing this, you can enter in any term here. I’d say: control, Springfield Missouri. Let’s see the map check results. This is really cool. This is really cool. It gives you a sense of what’s going on in this particular market, so these are pest control results for Springfield Missouri. This is the map. That’s page one! Here’s page two! So you see they have similar critical tool there that’s worth trying.

I just noticed that, by the way, as I haven’t use that before try all fortune, you triumph all all of our tools, free for 14 days, very good deal. They also they offer citations on a pay-to-play basis, so they sell citations in bulk offerings. I’ll say that that may be the one aspect of bright logo. I didn’t have a fantastic experience with. I did a bulk order of citations, just a little tricky, I’m sure they’ve improved the platform and the delivery that was about two years ago and they did deliver and gave customer service.

It was just some of the platforms didn’t work for my my business. Some of it was just a little bit clunky. They definitely did their best and I know they’ve improved the delivery citation. So I would say right: local wood would be a good source for citation purchasing. There Dave they’ve only improved what they’ve been doing. So, let’s get a quick. This is a nice little glimpse here. Let’s see this shot here, this is what the inside of your dashboard could look like for a particular location, bright local breaks, everything down by locations, so you could have a client with multiple locations, and you could view the you would view you can group the locations Together under the heading of the client, but essentially you would view each location as a single entity using this dashboard and then these this black left sidebar here provides you with the different reports that related to that local search location.

So I really do like how they incorporate domain authority from Moz trust flow score from SEM rush citation flow score. They do show the number of inbound links and linking domains, and then these are quality metrics there they’re definitely getting some good data. This is the Google ranking breakdown you can see. The strong green indicates a one position and the lighter green and then on down, so you can see that it’s a nice visual way to look at the progression of your ranking growth over time.

And I do like that – and there are so many several different ways to present results to clients. I find very helpful. You can white label the reports. You can send them a PDF with your agency name. You can also send them a clickable URL, again white labeled. It tracts rating bright, local tracks, ratings and reviews, and I also find that very helpful. It doesn’t seem to be a perfect tool to respond rapidly to reviews, but it’s very good for tracking review growth in getting an overall picture of your review puzzle identifying or review sites that you should focus on very helpful citations.

And it shows you the NAP errors. Name address postal code bitch, and it shows you what citations you’re missing from some of the most common and most most beneficial, and so again you can purchase citations from right, local. I really like the SEO audit. In fact, I’m going to go in so this is my client sheet here. Then you can see I’m going to go into a particular location, so I’ve clicked into one of those locations.

Now, I’m in you can see my domain Authority and you can see my my rank position search rank position. My color bar breakdown, reputation manager. I should just remove Foursquare citations. You can see our progress Aires right, local also integrates with Google, my business, of course, so it gets a review it can show. It can show visitor data to your Google, my business page. It shows data about how many photos you’ve uploaded can even compare that to your competitors.

Google, my business pages. It also integrates with Google Analytics. So you get some nice. You get some nice traffic data there. You can connect your Google and your Facebook, so more cool stuff there for management. I really like this feature here. The local search product really is thorough. This is a very thorough tool. I know there are a lot of search all that site audit tools out there. Now, but this really is it’s solid.

I like the way it gives you these poor, modest or good breakdowns for links, ranks local listings, reputation, manager, Google, my business on site SEO and social blogs, and so it really helps you zoom in on what to work on and what’s cool is you’ll get instant Improvement you’ll be able to see your improvement in real time as you work on some things that I’ve used this for on-site SEO for sure sees a broken link there, 404 air, so I’ve got little little things to work on sparse content pages.

Does mobile loading shows you page by page? It shows you the HTTP code. It shows you just this paycheck schema or not. Is there an address on the page, so the the information is really bountiful right. Local is his thorough, solid, and yet it’s it’s really. It’s user friendly, it’s it’s! It’s easy to navigate overall. Setting up a new location or new client is greatly simplified because I do have a Google my business integration.

So if you’re already an owner or manager of the Google, my business account. You could very quickly begin. The process of setting up the location there is then a little bit of work that follows in particular with this is the rank check setting up the rank, ranking report. You can see the rankings by position. You can see this or up down and I from from one report to the next. What I do like is that you can change the comparison date points, so you could set a an older date point, but sometimes honestly, I mean how much changes has happened in in seven days or eight days, especially once you’ve already undertaken it.

While the SEO ever campaign, so it might be really helpful to continue showing the growth from six months ago so because you’re showing this perpetual improvement. So anyway, you can see the search engine rankings, their breakdown, Google Maps, Yahoo. You could choose to exclude Yahoo or being altogether from your report and you might as well do so. Here’s information. What I do like is, you, can click and actually see information about that exact search, ranking.

You can see the landing page, there’s a snapshot of the SERP, so you can, you can verify quickly and what a few times I have had a slight interaction. I have found slight inaccuracies in my reporting and my search, ranking reporting and bright locals team right here from accessible via the support chat button was very helpful and we corrected a few rankings and got some very, very, very, very excellently accurate data.

So you can see. Here’s the map column, it’s mildly, confusing because here’s the map – that’s that’s referring to the map. The map columns here so slight redundancy, but you can see it for this term, ranking one in the map and then two and three in the organic. With this position moving up so it is, it is really helpful. Now this symbol right here shows that this keyword produces a map result. Some keywords do not produce about, although this one does, I don’t see so you are responsible when you set up a ranking report.

You will be responsible for adding the keywords and I really wish shout out to the bright local team. I wish there’d be a tool that would actually generate the terms that a location or a website was already ranking for or I wish there was almost like a little. You know suggestion tool and you could type in your industry and then it would give you a quick breakdown of relevant tools for examples. Pest control, if you type in pest control, would give you a breakdown of ants roaches.

You know varmints monthly, quarterly sprays, green products, etc, etc. Related ancillary searches that someone might be doing ie. Currently, you have to generate those on your own, and so it’s taking me time to think through and expand what my my clients should be ranking for to help us pursue. You know you can see. This is a medical facility at things like wounds and cuts and other different types of injuries and maladies that people might serve seek help with.

So this is probably local. It really is a a solid tool. Let’s look at the pricing scheme here. It is so a single business is 29 a month, the multi business. This is a plan I had ferment for a while once up to six six locations $ 49 a month and then the $ 79 plan allows up to a hunt of 50. Sorry, 50. 50 citation track reports in a hundred local search reports, so this is truly the tool, if you’re an agency, if you’re functioning, managed up to a hundred locations really really is solid, and you include Google Mobile ranked rank tracking by the way.

Adwords tracking is a slight add-on, so I really I recommend this plan. If you’re, if you’re, actually, you know, have a decent client list, it’ll only incentivize you to get out there and and sell your services more so right, local is solid. I, like you, can actually have the reports automatically emailed to yourself or to a client so really really fantastic stuff. Let me know in the comments or description: if you have any questions about right, local, I have used it for several years and its one of my favs definitely high up in my marketing tool stack.

I would certainly appreciate if you would subscribe to the platform shop, because that’s what fuels this blog and may you be blessed in your endeavors. Thank you so much


 

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Online Marketing

3 Powerful Google My Business Features No One Talks About

Google has recently released, which are most likely passed you by, but could make a massive difference to your online visibility. If you want to know what they are before, your competitors find out. Just stay tuned hi there, if we’re just meeting my name, is live Duran, the founder of ranking academy. Do you click where I talk about the best tools, tips and ways to help you promote your local business online step-by-step and take by click on this blog? I cover everything: any local business owner needs to know from search engine optimization through social media.

My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money. So if you’re new here consider subscribing and clicking on the Bell button, so you don’t miss any of my new articles. Finally, don’t forget to check out the description below, which is why I put additional nodes and links I refer to in this tutorial if you’re ready. Let’s jump right in feature number one add a request quote button to your listing: if you are a service provider such as a handyman, a landscape gardener or a consultant of any kind you’re going to love this feature, you can now add a button directly into your Google listing so people who come across your profile and request a quote for service you provide, which will be sent to your phone in just one click, as you can see on the screen for this new feature to be activated, you need to do two things.

First, if you haven’t done it already, install the Google my business app on your phone, you can find the links to the app for both iOS and Android in the description below once installed log into the app using the same email address you use for your Google. My business listing once you’ve accepted the terms and conditions you will be redirected to a panel where all the information regarding your Google listing will be displayed, such as the latest activity on your profile, your business reviews, reporting and so on.

I won’t cover them all today, as it is not the topic of this article. The second thing you need to do is to enable the messaging option on the app to do this tap on the customer tab at the bottom of your screen by default. You should see your customer reviews listed in there at the top of the screen tap the messages on the screen. You should see a note for the messaging feature, allowing this feature will enable customers viewing your listing to message.

You directly respond to questions, share information and quickly connect for free tap the turn on button. This will automatically turn on the messaging functionality and unable the request record button now go to Google and search for your business on your listing. You should see a new blue button right under the reviews. Labeled request, a quote: visitors can now submit the request directly to you using this button.

As soon as they do, you will receive an instant notification on your Google, my business app to which you can respond straight away. If that doesn’t impress your potential clients, I don’t know what will? Let’s now have a look at our next feature, feature number two questions and answers. Auto suggests, a few months ago, Google added the option for users to ask questions to a business directly from the Google.

My business listing most businesses I have worked with are totally unaware. This option exists as part of their listing and consequently ignore it. This is a true missed opportunity, since most of the time, the questions being asked are very specific and very often could lead directly to a new sell or getting a new customer. Look at the second-hand car dealer, for example, who has three unanswered questions, all of which could have led to a potential sell, but this is not new, since FAQ were launched in Google my business a few months ago.

What’s new, however, is that Google now Auto suggests answers to your visitors using a combination of your previously answered questions if you have taken the time to answer them, your customer reviews, as well as your Google posts. Let’s have a look at one of my clients, Google profile, who is an electrician. If I start asking question using the question-and-answer box, I can see suggested answers from previous answers from various customer use, as well as from Google posts yes published on his listing over time.

What does it mean for you, as a business owner, make sure you create regular Google posts with rich content relevant to your business, collect Google reviews from your customers, which will include answers to potential questions? Future customer may ask if you want to know how to do this, read my article, how to include keywords in your reviews and finally add the most common questions your customers ask to your Google listings yourself and provide the answer, as Google allows you to do it Moving on to our last feature, feature number three increase your number of followers.

With an offer. Did you know, customers can follow your business on Google Maps. This feature is even less known than the FAQ feature. I’ve just covered, but nonetheless not to be ignored. Just like on a Facebook page, people can follow your business by simply tapping a follow button when they find your business on Google Maps through their phone. But why would you want customers to follow your Google listing? Because your followers will find out about your latest Google? My business posts and promotions in the for use section on a Google map app.

This means the more followers you have, the more likely you can generate business, but this is not new. What’s new? Is the ability to create a welcome offer to incentivize new visitors or existing customers to follow your listing? And here is how it’s done open the Google, my business app on your phone or tablet on the bottom menu tap the option customers on the top menu tap? The option followers: you should see your number of existing followers in there tap the option, create a post in the middle of your screen.

Scroll through and select the option. Welcome offer create your welcome offer, including an image I’m going to use an image for 10 % discount that I have created earlier then add a title, a description terms and conditions and everything else that you think is relevant once you’re done tap on, publish and wait For the confirmation message to show, the next thing you need to do is to encourage new visitors, all your existing customers to follow your google listing by letting them know that if they follow you, they will get a special offer.

You can do this via an email with your existing customers or add a banner to your website or even publish a Google post to let anyone who comes across your Google. My business listing know that if they follow you, they will get a special offer. Once someone decides to follow you, they will receive a notification, and this is what they’ll see pretty cool right. If you want to test this yourself, why don’t you follow my Google listing and see what kind of message that you’re going to get? That’s it for today, Google is clearly spending more and more time and energy into developing its Google, my business tool, and consequently I am almost certain they will end up monetizing it in the near future, make sure you make the most of these new features.

While you can and include them as part of your strategy, so you can keep an edge on your competitors. I hope you found this useful and until next time, happy marketing