Categories
Online Marketing

testimonial from our customers after deck repair project. SEO (2019)

I had holes in my deck and I had water damage in the outside walls, and that was getting to be a problem, because animals were getting in where the holes of the deck were, and I was just afraid it would really demolish from there well needed to Be brought up to date, we couldn’t come on the deck ad work is just getting a little dangerous and surprising.

A chipmunk everyone so, while coming out of the hole, was not a fun thing, but I would also add that in the front on the fascias, where the insect and bird damage that is going to eventually destroy the house when the wood starts to rot away. Because of that kind of thing, I actually I liked you and I liked you, because you were very straightforward with how much it was going to cost. Another company was giving me some estimated this and estimated that, but you gave me a bottom line which is important to me.

Aside from the things that we knew at uncovering a deck, there was going to be some other things that we might find, but I was glad to do that and I just felt you to be trustworthy. The experience was a good one because it was so fast. I mean a week ago I was standing on this awful deck and this was done in two days, which is more than I thought would be able to happen so diligent workers. I have to say, the workers were good and they they came and they didn’t hang out.

They just worked, and so I’m very pleased with the whole result. I don’t think I had any surprises just just happy once I guess well my problem and thinking my house was about ready to with the house. If you let animals get into it in any way, it’s going to be a major problem because they start chewing on things and eventually your house has got to fall down. You got to get it when they’re first started so got rid of the animals.

Out of my deck and the insects and the pileated woodpeckers off the fascia, and from that I’m very happy and by the way you put PVC up so that those nasty critters couldn’t get to that fascia anymore. So it was all good they have to. I warned my neighbors it’s coming your way. If I hadn’t yeah, I really don’t have the experience to say now. I had somebody else that I thought was pretty trustworthy and I probably would have gone with him.

As I said, I really like the way you laid out the proposal and I don’t know this is my first experience dealing with Angie’s List and I’m just very pleased with it. I just just had a good feeling about and talking with you and describe, actually god I felt like after talking to you Justin, you were answering questions. I didn’t have to ask you anything. I would just like to add that I fully recommend emoji improvement because they did a great job for us another 30 years.

They were over here last night, looking on the commission and that’s what you were actually okay. Well, as houses go, I guess in a little while we’ll probably call you for something else.


 

Categories
Online Marketing

1 SEO tip that DOUBLES the size of your rankings (in 24 hrs)

How did you get noticed right, but when there’s a well there’s a way and in today’s article I’m going to show you a simple technique that will double up the size of your Google listings, which will make your business pop out in this crowded space.

The result, you’ll drive more clicks to your site, squeeze your competitors out and it will also prepare your business for the next marketing onslaught, also known as voice search, so stay tuned hi there. My name is luc de round the founder of ranking academy quote UK, where I talk about the best tools, tips and ways to promote your local business online step-by-step and things. I click on my blog.

I cover everything. Any local business owner needs to know from search engine optimization to social media. My goal is to help you thrive online, so you can drive more visitors to your business and ultimately make more money if you’re new here consider, subscribing and clicking on the bell bottom. So you don’t miss any of my new articles. One last thing don’t forget to check out the description below, which is where I put additional notes and links I referred to in this tutorial.

As the internet is continuously evolving and maturing. We are slowly moving away from conducting our searches in Google, from a string of keywords such as cheap tickets, rodeo Houston to a more natural language in the form of a question such as how much are tickets to the Houston Rodeo in their quest to remain the Number one search engine on the planet and to keep users on their site. Google has multiplied the number of results, which include direct answers to those questions in multiple formats.

Using featured snippets like this one, as well as a box called people also ask, but at the same time, Google has also given website owners the ability to enhance and expand the Google listing results with special features. Obviously, this is not new. You may have already come across results which display star ratings, for example, but now you can also integrate frequently asked question listings, which literally doubles up the size of your results.

Look at this example for one of my clients, who is an electrician and wanted to rank for the keyword, storage heater repair is result went from this to this. Let me show you how it’s done step number one identify the right content page for this to work. You need to identify a page from your website that ranks quite high in Google search engine results. It will not work with your home page. If you don’t know how go to uber suggest com type, your domain name in the search box, then press Enter.

Let’s use my electrician client as an example on the left-hand side, menu click on the top pages option. The top page is likely to be your home page, so ignore it. The pages below that, with the most estimated traffic, are likely to be the best candidates. Click on the view all drop down next to the page, which will show what keywords this page is ranking for. If the page ranks for keywords are positioned between 1 and 10, then you are good to go step.

Number 2 add relevant, frequently asked questions to the content of the page once you’ve identified, which content page is most appropriate, just add a list of ethic use to it. This is the perfect opportunity to enhance your page with more relevant keywords and to answer some of the most common questions. Users may ask if you can’t think of any specific question to add, go to answer the public comm type, your keyword in the search box and click on the got a question button.

This will give you a list of the most popular questions. People ask about this topic to make it easier click on the data option above the graph. The other alternative is to use Google search for your keyword and check the results scroll down and find out. If there is a people, also ask for snippet results. There will be the most popular questions people ask in relation with this keyword. You can expand the box by clicking on the bottom question for more results.

Use these results as inspiration, don’t copy and paste once you’ve got your list. Just add it to your content pages. Like this, or even this, it doesn’t really matter step number 3. Add a structured data to your page, don’t panic! This is easy. Structured data is scored in a specific format written in such a way. That makes it easy for search engines to understand content search engines. Read the code and use it to display search results in a specific and much richer way like our FAQ.

The integration of this piece of code on your website is very easy head over to technical SEO. Comm slash tools, slash schema, markup generator from the drop-down select. The FAQ option, you should see a form with two fields. One is called question and the other is called answer just copy and paste your questions and answer from your content page using these fields to add a question. Simply click on the add question button.

You should see the code being automatically created on the right hand, side of your window once you’re done. Click on the G icon, located right above the code select the option Rech result test. This will open a Google testing page with the code you’ve just created automatically copied in a small window from there you can verify if the code you’ve created is valid, click on test code and your code will be analyzed.

You should now see a detected item called FAQ with a green tick. Next to it confirming your code is good, go back to the schema, markup generator tool and this time click on the blue copy icon. This should copy the code to your clipboard time to move on to step four step. Number four integrate the code to your page. All you need to do now is to copy and paste the structured data in the HTML code of your page, more specifically in what is called the head of the page.

I can’t cover all scenarios here because it would take too long, but if you are using WordPress here is how to do it. Download and install a plugin called header and footer script, locate the page where you’ve added your FAQ and click on edit scroll down. Until you see a box called insert script to head paste your script in there and save your page, every content management system will be different.

So if you are unsure how to add code to the head of the page, just refer to your provider and now for the last step step number five tell Google, the page has been updated. This is optional, but it will speed up the process for this step. You need to have a Google search console profile installed. If haven’t do it today, it’s essential to have, if you’re serious, about your online business and it’s free for those of you.

You do log into your Google search console profile copy. The web address on which you have added your epic use content and the code and paste it in the inspect. Any URL box field then hit the return key. You should see a box with the option. Request, indexing click on the link. This will submit a request to Google for the page to be crawled. Make sure you do this only once and then you’re done. That’s all I have for you today.

We’ve been this process for all your content pages and you will double the size of your presence in Google search results almost overnight. I did this on multiple pages, for one of my clients and some of his listings were updated within 24 hours. The others only took another couple of days. This is a simple technique with huge benefits, one of which, being your website content, showing in the answer.

Snippets of Google, which is used for voice search results, preparing your business for the next generation of search voice. So don’t miss out and start today, if you like this article, please give me a little thumbs up. Otherwise I’ll see you for another tutorial very soon: happy marketing,


 

Categories
Online Marketing

YouTube SEO by Mobile Bangla Tutorial | search engine optimization | How to seo Youtube

Coolies keep navigate our lap Nighy to be a shaman. Daleks want a bourbon, so I get recordable in the operational chant they wan na subscribe now. A litigant ahlam additionally, which is sub step turbine, be like on equipment on the particular article press over on a page, I’ve been a shampoo, no article to go.

Miss welcome back ask if you notice most requested article British evaluate surrending about protocol link description box at the effective bottom happened. Dr. Basic Donnelly YouTube is a mandatory to be sure to start in the optimization seo. Connor follow up another article Glee startled a YouTube estas. Thank you were at the Gatsby it when you obtain the article glitter and chorus number one Appa groaning machine.

I present in Newton youtuber work against our laps on the article glitter on Akmal or even business. Some bonuses do definitely completely German. The ASCAP knowledge on you see a CEO at a course free tea, so up not Boston article. They can lost a article directly after not completely. If someone doesn’t ever been to Costa, they cannot pass simply. I burn actually covered if only sleeps in boxes, with Corson linked up a German shaken the capozella cost-effective.

I asked if it was definitely Barlow at all immediate sector like given our blog, a subscript alumina and happened. The moolah motto motto she commented on, I mean we do it as a cartoon upon the Raja, Muda, Nova,


 

Categories
Online Marketing

25-minute Local SEO Audit That Will Crush Your Competitors

Gaps that need to be filled and will also help you create the perfect road map to crush your competitors, An in-depth local SEO audit can cost Several hundred dollars, sometimes thousands if you Commission, an agency to Do it for you, But today I’m going to show you how to do a quick SEO.

Audit Yourself, so you can start improving your online presence straight away without Spending a dime I’ve even put together an SEO audit checklist, which includes a Ton of free tools and recommendations which you can download in the Description below so you can go through each step of the process for your own Business from the comfort of your home and at your own pace At the end of it, you’ll know exactly what you need to work on Hi there.

This is your first time, Here, welcome to the community. My name is Luc Durand, the founder of rankingacademy.Co.Uk, which I created to help local business owners like you, thrive, Online and run successful businesses If you want to join the thousands of people, Who are already part of this growing family? It’s simple and free. Just click. On the subscribe button and the Bell notification – and you will automatically Be alerted when I publish a new article If you’re ready, let’s jump in Google, my Business listing audit: Do you have a Google my business listing? I know this Sounds obvious for many of you, but they are tons of businesses out there who Have yet to claim their Google listing Like this one face: painting fairies, Google, my business is crucial to your online success and will have a major Influence on your overall online visibility, If you haven’t claimed your Listing yet do it now, if you don’t know how read my article, how to set up Google My business for best results.

If you have a listing and it is verified, it’s Important to get it right Here is what you need to look out for Business name Use the same business name that you would use in real life and that Is printed on any of your legal documentation or business cards? Do not Add any additional keywords in a hope: you will rank higher It’s against Google’s policy and you may get suspended, Address and phone number Make sure your address and phone number are accurate, get this wrong and you will Be in a world of pain, you will mislead Google and your customers too.

Business Categories Ensure you’ve selected the right primary category for your business. As it will influence your rankings enormously, This can sometimes be a Tough choice, dentist cosmetic dentist and dental clinic are three different. Categories so make sure you choose wisely Once you’re done with your Primary category, you can add secondary categories that apply to your business. Business hours Have you entered your business hours? If not make sure you do.

People look at this stuff, Don’t cheat and pretend you’re open when you’re not To avoid frustration and potential bad reviews, which leads me to my next point: Reviews Reviews are a major influence when it comes to rankings. It could make The difference between your competitors ranking and not you, How many do you have? How positive are they have you responded to all of them? You can encourage Customers to leave you more reviews with this nice little tool that will generate A link which will automatically trigger a Google my business review pop up and Ease the review process For more info on this just check my article on how to Collect reviews Website Link your Google, my business listing to your website.

If You haven’t done it yet FAQs. Have you added frequently asked Questions to your profile, FAQ will help people make informed decision about your Business People also use the FAQ option to ask about services you provide, which Can often generate fresh leads, so there are not to be ignored If you’re stuck About what to write in there here is a tool that might help answerthepublic.Com Throw a keyword in there and it will spit out a list of common questions.

You can use Photos. Photos are probably the best way of showcasing your Business and capturing attention so add some photos regularly. You can also add Articles and 360 panoramic views for better engagement. Google posts. Do you Publish any post, You can increase your visibility with Google posts Posts can Be used to provide an update about your business, promote a product, a service or An event They increase your listing prominence in search results, especially On mobile and are used automatically to answer FAQs in the FAQ section, Although they expire every 7 days, it’s a great feature, not Many businesses are using so make the most of it.

Business description. Have you Added a business description: if you haven’t time to start typing, You can add A description to tell customers a bit more about your business in up to 750 Characters: Google, my business, has more options available. Some of them industry specific, but if you can nail these down for now, you will Have a solid profile Time to move on to citations audit, If you don’t know what A citation is, it is a mention of your business in major directories and social Media platforms, which generally includes your business name, your business, address your business phone number and sometimes a link to your site like in this example.

On yell.Com, which is a major directory in the UK Having your business listed in These is the foundation of any local SEO strategy and is important for two Reasons these directories very often rank at the top of search engine results. For local searches, which may include your business and drive traffic to your Site but more importantly, it helps create trust and legitimacy with Google Who will be discovering your business across all these platforms, But for Google, to establish trust your business information needs to be accurate and Consistent everywhere your business is mentioned.

You could check the Consistency and accuracy of your business information across the web, Manually, but to be honest with you, it is a very tedious exercise and can still Lead to errors Instead use a tool that will do the legwork for you in my Opinion bright, local is one of the best tools to just do that. You can create a free account for 14 days without using a credit card which Is more than enough time to check if your business is mentioned in all the Right places, and if there are any errors, You can even download a full citation.

Report and will also have access to tons of additional information once you’ve. Set up your profile, The next thing we’re going to check is: if your website is Responsive Checking, if your website is responsive, is just ensuring that your Website works on all types of devices and, more specifically, on mobile phones. When it comes to local search, most of your visitors will come across your site. Via a mobile phone, so if your website is not compatible, your business is really Going to suffer To quickly check if your website is adapted to multiple devices, Download this free, resizer app in Google Chrome then simulate your website view.

On the various devices available, The next thing we’re going to look at is Your home page Since the home page of your site is your most important page. It Deserves to be analyzed separately, as there are many things to take into Consideration To really maximize your SEO opportunities: this is what you Should check Is your title tag optimized and includes the keywords and the city Name, you are targeting.

Have you added a Meta Description to your page, compelling Enough, so that people will want to click on your listing in Google when they come Across your business is there a main title, also known as h1, which stands for Header, which also includes your main keyword and city name, Is there an Obvious call to action on the page, such as a phone number that is visible Without scrolling down Is the call to action visible on the mobile version of Your site, without scrolling down, is there enough content on your page? Think Of including your services and products, and whatever else you think, is relevant Are you linking to important sub pages from your home page, which you’d like Visitors to click to and Google to discover Do all your images have an alt Tag Are you talking about your location where your business operates? Have you embedded a Google map related to your business, so visitors can check Directions straight to you from your homepage: Does your page include your Name address and phone number, which is consistent with your Google, my business Listing Once you’ve completed all of the above, it’s time to analyze the rest of Your pages For this we’re going to use a tool which is going to speed up the Process enormously Go to ubersuggest.

Com And in the search box add your domain name. I am going to use the example of This dentist located in tampa florida Click on search. This will initially give You an overview of your website, which includes the number of organic keywords: You’re ranking for the estimated organic traffic and the number of links pointing To your site, On the left hand, side choose site audit at the bottom of the Menu and click on search to trigger an automatic scan of your site, which should Take up to three minutes Once completed, you should see a breakdown of errors.

Warnings and recommendations Click on the first box to bring up the full list. In there you will be able to uncover issues with your pages, such as duplicate, Meta title low word count and missing headers across your site and fix them If You are unfamiliar with the errors, highlighted just click on the. What is This and how do I fix it, which is very helpful Since this is an automated scan? It doesn’t include every recommendation so once you’ve fixed the highlighted issues, I recommend you also check the following items for all your pages: Include the main, targeted keywords you are trying to rank for with your page And the city name in your main title tag Include the main targeted keywords: you Are trying to rank for with your page and the city name in your main header? Make sure the keywords is different from the home page and unique for each page.

Ensure your content is well structured and includes subheadings Add keywords in your subheadings, which are related to the main keywords you are Targeting for these pages Look at this example, One heading includes fuse box. And the other consumer unit, which are closely related. Finally, don’t forget to Add alt tags to your images Time to now. Look at how well your business is ranking in Google When it comes to local search.

Your business is likely to show in two distinctive areas within Google, The First, one is in Google Maps with your Google, my business listing, which will Also include the map pack, The second one is what I call the more traditional Results which sit below the map pack, which is where your business website Will be listed, It’s important to know how well your business ranks and for What keywords so you can monitor if any of the improvements that you have Implemented have made a difference to your ranking Head back to ubersuggest And re-enter your domain name, if needed On the main screen, click on the organic Keywords tab: This will show you all the keywords your website is ranking for in the Traditional results, you can even export the results in Excel, save the data and Recheck a few weeks later, so you can compare rankings and check if you have Gained any positions, If you are not ranking for any keywords between Position 1 and 10: it means you’re not on the first page of Google for any Keywords, so there is a lot of work to do To make things simpler, moving forward.

I suggest you create a profile in ubersuggest for your website, which will Track your progress automatically, so you don’t have to keep downloading Excel. Spreadsheets and see in seconds, if your doing well or not Unfortunately, ubersuggest doesn’t track rankings for Google. My business listings In Google Maps, so it only gives you half of the picture To do this head over to a Site called localFalcon.

Com Local Falcon is a software that allows you to Track how well your Google, my business listings, ranks directly on Google Maps For a given keyword, I love this tool as it is very visual and you can instantly Get a feel of how well or badly your business is doing. Local Falcon is not a Free tool, however, you can create an account and run one free scan, which will Give you a good idea of how powerful this can be for your business.

Let me run Through an example with another dentist, called Denton dental located in Nashville USA, Once you’ve created an account click on scan on the main menu Start typing your business name in the business field. It should come up. Automatically, Please note that if you have decided to hide Your business address in your Google, my business listing you won’t be able to Run the scan Add the keyword you want to target.

In this instance, we’re going to use “ dentist Nashville” Choose the radius you want to target and then the distance Either in miles or in kilometers, Then select the grid size, Click on run, search, You will see dots showing where your business ranks and in what position. Based on your criterias, Any position beyond three means: your business is not Featured in the map pack, which really is where you want to be Clicking on the Dots will give you access to more details and check which businesses Rank above you and how far down you are on the list, Local Falcon stores all your scans, so you can easily compare them and Understand if you are making any progress over time Time to move on to our last item external links, External links, pointing To your site are one of the most important factors that will influence Your online visibility, In summary, the more quality links you have pointing to Your website, the more relevant it will appear to Google, who will reward you With higher rankings, But how strong is your link profile? To check this go back to ubersuggest.

Com once more and search for your Domain On the main screen check what your domain score is. This score is Calculated on the basis of external links pointing to your site, The lower the score, the weaker the site Run the same scan for your competitor’s Site and look at their domain scores If your score is lower than theirs is Because they have more valuable links pointing to their site than you do This Means there is a great chance you will be ranking lower than they are for the Keywords, you are targeting.

The solution. Try getting more web sites to link to Yours, If you don’t know where to start, you can spy on your competitors, links by Clicking on their domain score, This will show all the links pointing to their Site Just try to get the same links as they do. That’s it for today now it’s Your turn Download the SEO audit checklist and run through each item. One By one, I’ve made this very simple to use just put a cross in Yes or no box and it will change color automatically Once completed.

You will See how well or badly you’re doing just by looking at the overall color scheme, And which item you need to address based on priority Hope you liked the article if You have any comments or questions post them below and until next time, happy Marketing


 

Categories
Online Marketing

25-minute Local SEO Audit That Will Crush Your Competitors

Gaps that need to be filled and will also help you create the perfect road map to crush your competitors, An in-depth local SEO audit can cost Several hundred dollars, sometimes thousands if you Commission, an agency to Do it for you, But today I’m going to show you how to do a quick SEO.

Audit Yourself, so you can start improving your online presence straight away without Spending a dime I’ve even put together an SEO audit checklist, which includes a Ton of free tools and recommendations which you can download in the Description below so you can go through each step of the process for your own Business from the comfort of your home and at your own pace At the end of it, you’ll know exactly what you need to work on Hi there.

This is your first time, Here, welcome to the community. My name is Luc Durand, the founder of rankingacademy.Co.Uk, which I created to help local business owners like you, thrive, Online and run successful businesses If you want to join the thousands of people, Who are already part of this growing family? It’S simple and free. Just click. On the subscribe button and the Bell notification – and you will automatically Be alerted when I publish a new article If you’re ready, let’s jump in Google, my Business listing audit: Do you have a Google my business listing? I know this Sounds obvious for many of you, but they are tons of businesses out there who Have yet to claim their Google listing Like this one face: painting fairies, Google, my business is crucial to your online success and will have a major Influence on your overall online visibility, If you haven’t claimed your Listing yet do it now, if you don’t know how read my article, how to set up Google My business for best results.

If you have a listing and it is verified, it’s Important to get it right Here is what you need to look out for Business name Use the same business name that you would use in real life and that Is printed on any of your legal documentation or business cards? Do not Add any additional keywords in a hope: you will rank higher It’S against Google’s policy and you may get suspended, Address and phone number Make sure your address and phone number are accurate, get this wrong and you will Be in a world of pain, you will mislead Google and your customers too.

Business Categories Ensure you’ve selected the right primary category for your business. As it will influence your rankings enormously, This can sometimes be a Tough choice, dentist cosmetic dentist and dental clinic are three different. Categories so make sure you choose wisely Once you’re done with your Primary category, you can add secondary categories that apply to your business. Business hours Have you entered your business hours? If not make sure you do.

People look at this stuff, Don’t cheat and pretend you’re open when you’re not To avoid frustration and potential bad reviews, which leads me to my next point: Reviews Reviews are a major influence when it comes to rankings. It could make The difference between your competitors ranking and not you, How many do you have? How positive are they have you responded to all of them? You can encourage Customers to leave you more reviews with this nice little tool that will generate A link which will automatically trigger a Google my business review pop up and Ease the review process For more info on this just check my article on how to Collect reviews Website Link your Google, my business listing to your website.

If You haven’t done it yet FAQs. Have you added frequently asked Questions to your profile, FAQ will help people make informed decision about your Business People also use the FAQ option to ask about services you provide, which Can often generate fresh leads, so there are not to be ignored If you’re stuck About what to write in there here is a tool that might help answerthepublic.Com Throw a keyword in there and it will spit out a list of common questions.

You can use Photos. Photos are probably the best way of showcasing your Business and capturing attention so add some photos regularly. You can also add Articles and 360 panoramic views for better engagement. Google posts. Do you Publish any post, You can increase your visibility with Google posts Posts can Be used to provide an update about your business, promote a product, a service or An event They increase your listing prominence in search results, especially On mobile and are used automatically to answer FAQs in the FAQ section, Although they expire every 7 days, it’s a great feature, not Many businesses are using so make the most of it.

Business description. Have you Added a business description: if you haven’t time to start typing, You can add A description to tell customers a bit more about your business in up to 750 Characters: Google, my business, has more options available. Some of them industry specific, but if you can nail these down for now, you will Have a solid profile Time to move on to citations audit, If you don’t know what A citation is, it is a mention of your business in major directories and social Media platforms, which generally includes your business name, your business, address your business phone number and sometimes a link to your site like in this example.

On yell.Com, which is a major directory in the UK Having your business listed in These is the foundation of any local SEO strategy and is important for two Reasons these directories very often rank at the top of search engine results. For local searches, which may include your business and drive traffic to your Site but more importantly, it helps create trust and legitimacy with Google Who will be discovering your business across all these platforms, But for Google, to establish trust your business information needs to be accurate and Consistent everywhere your business is mentioned.

You could check the Consistency and accuracy of your business information across the web, Manually, but to be honest with you, it is a very tedious exercise and can still Lead to errors Instead use a tool that will do the legwork for you in my Opinion bright, local is one of the best tools to just do that. You can create a free account for 14 days without using a credit card which Is more than enough time to check if your business is mentioned in all the Right places, and if there are any errors, You can even download a full citation.

Report and will also have access to tons of additional information once you’ve. Set up your profile, The next thing we’re going to check is: if your website is Responsive Checking, if your website is responsive, is just ensuring that your Website works on all types of devices and, more specifically, on mobile phones. When it comes to local search, most of your visitors will come across your site. Via a mobile phone, so if your website is not compatible, your business is really Going to suffer To quickly check if your website is adapted to multiple devices, Download this free, resizer app in Google Chrome then simulate your website view.

On the various devices available, The next thing we’re going to look at is Your home page Since the home page of your site is your most important page. It Deserves to be analyzed separately, as there are many things to take into Consideration To really maximize your SEO opportunities: this is what you Should check Is your title tag optimized and includes the keywords and the city Name, you are targeting.

Have you added a Meta Description to your page, compelling Enough, so that people will want to click on your listing in Google when they come Across your business is there a main title, also known as h1, which stands for Header, which also includes your main keyword and city name, Is there an Obvious call to action on the page, such as a phone number that is visible Without scrolling down Is the call to action visible on the mobile version of Your site, without scrolling down, is there enough content on your page? Think Of including your services and products, and whatever else you think, is relevant Are you linking to important sub pages from your home page, which you’d like Visitors to click to and Google to discover Do all your images have an alt Tag Are you talking about your location where your business operates? Have you embedded a Google map related to your business, so visitors can check Directions straight to you from your homepage: Does your page include your Name address and phone number, which is consistent with your Google, my business Listing Once you’ve completed all of the above, it’s time to analyze the rest of Your pages For this we’re going to use a tool which is going to speed up the Process enormously Go to ubersuggest.

Com And in the search box add your domain name. I am going to use the example of This dentist located in tampa florida Click on search. This will initially give You an overview of your website, which includes the number of organic keywords: You’Re ranking for the estimated organic traffic and the number of links pointing To your site, On the left hand, side choose site audit at the bottom of the Menu and click on search to trigger an automatic scan of your site, which should Take up to three minutes Once completed, you should see a breakdown of errors.

Warnings and recommendations Click on the first box to bring up the full list. In there you will be able to uncover issues with your pages, such as duplicate, Meta title low word count and missing headers across your site and fix them If You are unfamiliar with the errors, highlighted just click on the. What is This and how do I fix it, which is very helpful Since this is an automated scan? It doesn’t include every recommendation so once you’ve fixed the highlighted issues, I recommend you also check the following items for all your pages: Include the main, targeted keywords you are trying to rank for with your page And the city name in your main title tag Include the main targeted keywords: you Are trying to rank for with your page and the city name in your main header? Make sure the keywords is different from the home page and unique for each page.

Ensure your content is well structured and includes subheadings Add keywords in your subheadings, which are related to the main keywords you are Targeting for these pages Look at this example, One heading includes fuse box. And the other consumer unit, which are closely related. Finally, don’t forget to Add alt tags to your images Time to now. Look at how well your business is ranking in Google When it comes to local search.

Your business is likely to show in two distinctive areas within Google, The First, one is in Google Maps with your Google, my business listing, which will Also include the map pack, The second one is what I call the more traditional Results which sit below the map pack, which is where your business website Will be listed, It’s important to know how well your business ranks and for What keywords so you can monitor if any of the improvements that you have Implemented have made a difference to your ranking Head back to ubersuggest And re-enter your domain name, if needed On the main screen, click on the organic Keywords tab: This will show you all the keywords your website is ranking for in the Traditional results, you can even export the results in Excel, save the data and Recheck a few weeks later, so you can compare rankings and check if you have Gained any positions, If you are not ranking for any keywords between Position 1 and 10: it means you’re not on the first page of Google for any Keywords, so there is a lot of work to do To make things simpler, moving forward.

I suggest you create a profile in ubersuggest for your website, which will Track your progress automatically, so you don’t have to keep downloading Excel. Spreadsheets and see in seconds, if your doing well or not Unfortunately, ubersuggest doesn’t track rankings for Google. My business listings In Google Maps, so it only gives you half of the picture To do this head over to a Site called localFalcon.

Com Local Falcon is a software that allows you to Track how well your Google, my business listings, ranks directly on Google Maps For a given keyword, I love this tool as it is very visual and you can instantly Get a feel of how well or badly your business is doing. Local Falcon is not a Free tool, however, you can create an account and run one free scan, which will Give you a good idea of how powerful this can be for your business.

Let me run Through an example with another dentist, called Denton dental located in Nashville USA, Once you’ve created an account click on scan on the main menu Start typing your business name in the business field. It should come up. Automatically, Please note that if you have decided to hide Your business address in your Google, my business listing you won’t be able to Run the scan Add the keyword you want to target.

In this instance, we’re going to use “ dentist Nashville” Choose the radius you want to target and then the distance Either in miles or in kilometers, Then select the grid size, Click on run, search, You will see dots showing where your business ranks and in what position. Based on your criterias, Any position beyond three means: your business is not Featured in the map pack, which really is where you want to be Clicking on the Dots will give you access to more details and check which businesses Rank above you and how far down you are on the list, Local Falcon stores all your scans, so you can easily compare them and Understand if you are making any progress over time Time to move on to our last item external links, External links, pointing To your site are one of the most important factors that will influence Your online visibility, In summary, the more quality links you have pointing to Your website, the more relevant it will appear to Google, who will reward you With higher rankings, But how strong is your link profile? To check this go back to ubersuggest.

Com once more and search for your Domain On the main screen check what your domain score is. This score is Calculated on the basis of external links pointing to your site, The lower the score, the weaker the site Run the same scan for your competitor’s Site and look at their domain scores If your score is lower than theirs is Because they have more valuable links pointing to their site than you do This Means there is a great chance you will be ranking lower than they are for the Keywords, you are targeting.

The solution. Try getting more web sites to link to Yours, If you don’t know where to start, you can spy on your competitors, links by Clicking on their domain score, This will show all the links pointing to their Site Just try to get the same links as they do. That’S it for today now it’s Your turn Download the SEO audit checklist and run through each item. One By one, I’ve made this very simple to use just put a cross in Yes or no box and it will change color automatically Once completed.

You will See how well or badly you’re doing just by looking at the overall color scheme, And which item you need to address based on priority Hope you liked the article if You have any comments or questions post them below and until next time, happy Marketing


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Online Marketing

SEO Mythbusting 101

I don’t know about people say a lot of things out there about how to make your website it stand in the top result, but I don’t really know how to achieve that. You know right, fair enough. That’S a that’s a really good question: how to achieve that and I think that’s a perfect introduction into what we’re trying to do here we’re trying to like bust these myths.

What can I help you with? What are the questions that come to your mind? Okay? So, let’s start with something simple: what it’s a search engine all right, so a search engine is a platform of service or program whatever you want to call it that basically goes through the internet content and tries to catalog it. It works a little bit like in the library right, so you probably go to a library and ask the librarian.

Where can I find a book on topic X right, that’s what you do and then normally it doesn’t take you to basically go through all the books. In the library you just ya, get the right books and that’s what search engines do for you. We find the right content for your purpose, all right, but I went when he’s heard of search engines. I also heard this word called crawling. Is that a thing? That’S a thing so the way that we are doing this or search engines do this is by first going through the entire internet and we have links from one page to the other yeah.

So we are using that we start somewhere some URLs and then basically follow links from there on. So we are basically crawling our way through the Internet, one page by page, more or less, and then once we have, these pages have found them have grabbed the content. From the Internet, we need to understand it. We need to figure out what is this content about and what purpose does it serve? So then that’s the second stage which is indexing.

So then we figure out. So this page is about ice cream. This page is about ice cream in Miami. This page is about marmalade and stuff like that, and then the last step is, if you type something in you don’t type in. I want this particular thing here. You just go like. I need ice cream ice cream online. Midian right, yes, you got it, so we then basically look into our index and find the ones that are serving this purpose.

And then we try to figure out, which is the one that serves these purposes perfectly or best, and then we rank these higher than the others and show you the example, the examples that we found from the index. So how do you know which one is which results are more relevant to a given user? That’S a really good question. We have over 200 signals to do so. So we look at things like the title: the Meta Description, the actual content that you’ve got on your page images links all sorts of things.

Well right, it’s a very complicated question to answer what ranks you best but yeah. We look at the bunch of signals now, if you could give me like. You know, like top three things, that I should consider. What would that be right, so us being developers originally, you probably want me to say. Oh, I use this framework or use that framework. Yeah, that’s not how it works. You have to have really good content, and that means you have content have to have content that serves a purpose for the user.

It’S something that users need and or one optimally they need it and want it. Okay, like ice cream, so if you’re, if your content says where you are, what you do, how you? How you help me with what I’m trying to accomplish? That’S fantastic! If you just have a page that says like we are a fantastic company and we have plenty of products, that’s not serving a purpose, so you want to make sure to serve the purpose of the people who you want to attract and get who you want to Interact with your content, and you want to make sure that you’re using words that I would be using if you use a very specific term for your ice cream, let’s say like smooth cream 5000 or something like that.

I’M not I’m not going to search for that because I don’t know about I’m just going to go like I need ice cream, it’s good to mention it somewhere, so that I know. If I look for that trademark, I find it as well okay, but if I, if I’m exploring ice cream around me, I don’t know what particular ice cream there is, if there’s like a specific brand fantastic, but that’s not what I’m looking for so speak the language That I’m using so you’re you’re saying more.

Like a page, it’s like an exactly you wouldn’t when when we to meet and you have a fantastic product or I have a fantastic four, I wouldn’t go like yeah blurp master 5000. It’S fantastic and you’re like yeah. It doesn’t say it does that do all right, so do that, do an elevator pitch and help us. Okay, put you in contact with the right people, so content is number one priority. Oh, could you mention another two things that are important for this yeah you’re going to love them because they are technical, so the second biggest thing is make sure that you have meta tags that describe your content.

So I have a Meta Description. Okay, because that gives you the possibility to have a little snippet in the search results that let people find out, which of the many results might be the ones that help them the best and have page titles that are specific to the page that you are serving. So don’t have a title for everything. The same title is bad. If you have titles that change with the content you’re showing that is fantastic and frameworks, have ways of doing that so consult the documentation, but there’s definitely something something that helps with the content and the last bit is performance.

Herot right, yeah performance is fantastic. We’Re talking about it constantly, but we’re probably missing out on the fact that this is also good for being discovered online. Our so performance is not just making my website faster, but it’s also making my website more visible to others, correct okay, because we want to make sure that the people clicking on your search was like clicking on your page yeah, getting this content quickly.

So that’s one thing that we want to make sure as well, so we’re it’s one of the many signals that we are looking at, but also it just helps you use this right. They get happier. If I want ice cream really badly, then I get the page quicker, that’s fantastic yeah! So if you want to look at performance, I highly recommend looking into hybrid rendering or server-side rendering again, because that gets the content quicker to the users.

Usually right also, you might have BOTS that don’t run JavaScript so Googlebot. Does that, but not everyone else. Does it necessarily? So you want to make sure to probably figure out something like dynamic rendering, if you don’t want to make code changes, because I understand we’re all pressed for time. We have lots of bugs and and features too to fulfill and work through. So if you can’t change the code dynamic, rendering might be something that gets you there.

Okay, if there’s rendering shoes with your content. But besides that, I would say definitely look into performance. Optimization get the content quicker, get the first content full paint in there quicker optimize. Your servers optimize your caching strategies make sure that your script doesn’t have to run for, like 60 seconds, to fetch everything that you need. I know yeah, so those are things that you should definitely look into, and I guess performance is something that pretty much everyone in the developer community is looking at.

Certainly yes or they should at least they should. I hope that they do okay, so we already discussed, like all these basics around SEO and search engines and how to position my my website in the top search results. Now the question is: why is it so important for companies to rank like like in the top results right, so you’re you’re a web developer right? Yes, your build stuff on the internet. Yeah.

Do you want people to use it? Certainly, yes, certainly right, so in order to make sure that people can use that they have to know about it, and unless you are probably one of the really big players might not, and even for the big players, if they launch something new, you might not know About it and you’re not looking specifically for products you’re looking for something that serves a purpose for you, okay, I want to know how I built this thing with a framework I want to know where to find the best ice cream and the place I am in.

I want to find the cutest dogs and poppers online so, like I have a purpose, I don’t know who serves this purpose necessarily. So if you build the best ice cream, PWA ever in, let’s say Medellin. Is that how you profess? So if you build the best PWA to order ice cream online in midian, then I don’t. I don’t know about that, especially if I come as a tourist. But if I type that into a search engine like order ice cream in medicine, and then it goes like hey this, this PWA does this trick yeah you want to be the the first or the first couple of because I’m not going to go to page 99 And go like oh yeah.

This might be the perfect thing, because Google and other search engines are trying to like figure out what is the best for this purpose and then show me those up front and then I might pick from those because normally they’re pretty good. I think that covers have all the questions I have fantastic, so you feel like ready to build that, certainly excellent. That is so cool. Thank you. So much for being here.

Thank you, my guests, and I hope that this this helps other developers as well and developers and se owes can be friends. I think I think so yeah I think so. Thank you. Oh, are we still on please stay tuned for another episode of SEO: myth busting. Next time with soos Hinton we’ll talk about what is Googlebot so come back again and read what happens?


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