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Online Marketing

How Important is Social Media to Your Branding Success? Sammy Blindell

How important is social media and branding to success? Well, if we go back 50 years or more, even it would have taken thousands, even millions of pounds worth of investment to get your brand and your message out there in a greater way and you couldn’t even guarantee but you’d, get in front of your ideal customers. Social media has given us tools, unlike ever before, it’s given us a vehicle to be able to get your message out to exactly the people that you want to see, feel and hear your brand in the way. You want your message to be duplicated. You

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testimonial from our customers after deck repair project. SEO (2019)

I had holes in my deck and I had water damage in the outside walls, and that was getting to be a problem, because animals were getting in where the holes of the deck were, and I was just afraid it would really demolish from there well needed to Be brought up to date, we couldn’t come on the deck ad work is just getting a little dangerous and surprising.

A chipmunk everyone so, while coming out of the hole, was not a fun thing, but I would also add that in the front on the fascias, where the insect and bird damage that is going to eventually destroy the house when the wood starts to rot away. Because of that kind of thing, I actually I liked you and I liked you, because you were very straightforward with how much it was going to cost. Another company was giving me some estimated this and estimated that, but you gave me a bottom line which is important to me.

Aside from the things that we knew at uncovering a deck, there was going to be some other things that we might find, but I was glad to do that and I just felt you to be trustworthy. The experience was a good one because it was so fast. I mean a week ago I was standing on this awful deck and this was done in two days, which is more than I thought would be able to happen so diligent workers. I have to say, the workers were good and they they came and they didn’t hang out.

They just worked, and so I’m very pleased with the whole result. I don’t think I had any surprises just just happy once I guess well my problem and thinking my house was about ready to with the house. If you let animals get into it in any way, it’s going to be a major problem because they start chewing on things and eventually your house has got to fall down. You got to get it when they’re first started so got rid of the animals.

Out of my deck and the insects and the pileated woodpeckers off the fascia, and from that I’m very happy and by the way you put PVC up so that those nasty critters couldn’t get to that fascia anymore. So it was all good they have to. I warned my neighbors it’s coming your way. If I hadn’t yeah, I really don’t have the experience to say now. I had somebody else that I thought was pretty trustworthy and I probably would have gone with him.

As I said, I really like the way you laid out the proposal and I don’t know this is my first experience dealing with Angie’s List and I’m just very pleased with it. I just just had a good feeling about and talking with you and describe, actually god I felt like after talking to you Justin, you were answering questions. I didn’t have to ask you anything. I would just like to add that I fully recommend emoji improvement because they did a great job for us another 30 years.

They were over here last night, looking on the commission and that’s what you were actually okay. Well, as houses go, I guess in a little while we’ll probably call you for something else.


 

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Online Marketing

How to Select the Right Keywords I Free Google Adwords Training

So there are tools available to find appropriate keywords. There’s a lot of different tools online that you can use. Google has what’s called their keyword planner. It’s right in Google’s under tools and settings here you come over here to planning and you can use the keyword planner and you can find keyword and AD group ideas.

You can get suggested budgets and you can find you know, search volume and forecast as well. So a lot of times we’ll be searching for a specific keyword or we’ll think. Oh, look. This keywords going to generates a lot of results. It gets a lot of activity, but then later we find out like the search volume, there’s some very low. So you can get all this information using the Google Keyword, planner right under tools and settings here.

So, let’s review the four targeted keyword, matching options to control which queries trigger hats. There’s four keyword match types that are important for you to really understand. If you don’t understand the different types of keyword match types, then you will burn that budget. I’m telling you you will lose money, I’ve seen people, you know waste tens of thousands of dollars just because you know they didn’t understand the difference between broad match and exact match.

So, let’s review the differences between each one.


 

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Online Marketing

Marketing For Local Businesses in 2020

You went full local right You’re on the first page, Correct when you type in your, what is it, What are the keywords? Keywords correct, So we rank…. We help businesses rank for keywords in their local market, so They are able to find So, in instance, Santa Monica dentist, or you know, Santa Monica design studio. We help businesses get found. Through those keywords Yeah, but what I mean when I look at the Google, you have literally like eight positions.

Eight first We have six positions and then the- Plus articles for article production in our city: Okay, so how did you Get so many positioning on a Google, It’s really about understanding what Google is looking for and using –‘Cause Google literally Tells you what they want And you know for us It was understanding you know with Google when You’re, looking for a search, there’s different things: That you wan na consider Which the first one’s the Google 3 Pack 3 Packs, are pretty much going to be the three little things that show up when you type in a business, It’s going to have their name.

.. Their name, their directions. Their phone number – That’s a Google 3 Pack, Underneath that — People also call it a Snack Pack, 3 Pack, whatever it may be, Underneath that that’s the Organic search pretty much And then for us what we did. Through optimizing citations, which citations are things Like Google, My Business Bing Yelp Easy Local. These different places that You know are directories We listed and optimized Our business in over a hundred of them There’s different numbers.

You could do, but we optimized them with Our keywords in there with our phone number address and name Okay, I see All these different places. I see what you did there: Okay, We created a signal, So we let Google know They were like “, Hey, Listen: here’s our business “ We’re listed on all these Different directories “ and we offer all these different services.” Okay, so we build this kind of net right.

Yeah, the web, Okay, so that’s one interesting thing:,’cause. What you just told me is that when people search for it right – And I wrote an interesting article about search and discovery, And how that unfolds today, Because you see number of searches on Google, has been the same since 2012. Okay And the number of People using the internet has skyrocketed. Okay, So what that means that these days people are searching less and less, but when you count it up, For a search per one person it equals to one search per day.

So that’s not a lot right. But when you look at a social media, people started spending time more then, and when you calculate time, They spend on social media, they spend around 50 minutes. A day on social media, So people are shifting From search to discovery, And what do you think about it, I mean I partially Agree with you on that, and the reason for that is that something that you won’t see with just on Google search results.

Yeah is the information of voice Voice is taking up a Huge market (, mumbles ), That’s the thing yeah And it’s a huge thing. You know I mean And that’s another whole other frontier to talk about. But you know it’s Optimizing SEO and all that That’s another role that Plays within you know, voice, But that’s, I feel, like that’s a whole other topic of discussion, But I mean there’s still –. It’s still a very used platform Because for a lot of the People that I work with and my ideal clienteles, There are the old — and it’s like think of how Do your customers think where are your customers at And for me I know that my demographic is 40- to 60-year-olds.

That work. You know at an office sit at a computer Yeah And I need to think like them about what are their search terms and what are they looking for online And that’s what I try to Implement in using my websites when they are doing, search and discovery, they’re finding articles about hey, how much does a article cost? How long does it take a article to be made, I’m creating all this different content, Yeah and that’s the thing That yeah, That’s the thing What you are saying: Is when people search for this article services, you just give them the article, because article is a very good media right.

Correct So give them a article how to do it and how to reach it, But now that we kind of see the people shifting towards discovery, Am I saying that right, Uh huh: What do you think will Be the role of article Because, right now it’s Like explaining how to do what you are searching for, but in the future, as more and more people are heading towards discovery, what do you think will Be the role of article Well, I mean, I think, The current role of article on top of educations are going to be retention.

You know what article really works, for you know small businesses, Okay, It’s all strategy really because you implementing A article into your website So, like let’s say you are a dentist Yeah. Now you have a article on your website and we helped you rank to get there. Now someone clicked on the Google 3 Pack and they see a article there Now they’re spending 30 seconds to maybe two minutes. Yeah, that’s true: if they’re entertained, Enough on your website, because they’re reading a article They’re, not spending Time reading the content and that’s something You have to understand You writing content.

You’re doing it for Google For Google to understand — Okay for the algorithm, Exactly Okay And then you producing article content, that’s for your consumer! To be able to understand what you’re doing And the way that that Plays out in two ways is that the article helps Your client understand what you do, but then It also helps you keep your client on your website longer And the way that that strategy works is that now that the client Is spending more time on your website, your bounce Rate decreases with Google So then to Google.

It’s like hey. This person went and clicked on this dentist and now they’ve spent three Minutes on this website, Normally other dentists. In the areas people are spending 30 Seconds to a minute and they’re clicking off: Okay, This website is more relevant to what People are looking for because they are spending more time in it. Okay, I see So to Google they’re going to favor You because they’re, like you’re, providing — All the care about, is user experience.

Okay, that’s very interesting because that kind of links up to something that we spoke earlier. You told us that social media is not the best place to be for small companies. Why is that? Yes, and no So for small businesses, Okay, If I was to give –, If I was given a marketing budget, I wouldn’t spend time…. I get a lot of companies like “ Hey. Can you do social media for us?” And it’s to me Yeah is not the best strategy, but it all depends on What you’re trying to do Now, if you’re selling this product, I would spend money on social Media creating article content.

I would call my buddy Mole. He does lifestyle brand articles, ( Stanley, laughs ) And be like “ Mole. I Got this great product “ Create a article for me..” Yeah, I would then advertise Through social media through YouTube to sell this product, but the thing is when you’re A service-based business and I’m just going to Keep using a dentist Yeah, I don’t want to see your Article on my YouTube feed, I don’t want to see your Article on my Instagram feed cause.

I don’t care about — Like when people go to the dentist when they look you up it’s because they’re in pain, And they want a fix right now and then Yeah So, unless –, If you’re a dentist, a article that you can do is How to Brush My Kid’s Teeth, How to Floss. There’s like those little Things that you can do that you know you can bring some Sort of value to people but for the most part, If I’m on my Instagram and you’re, not a hot Doctor, like most girls like to look at ( Stanley, laughs ): I don’t care about seeing That kind of stuff, So you have to understand the mentality of you, Know your clientele So going back to what we Were saying rewinding, it is that if social media Plays part of your strategy that after we optimize your website and now you have SEO and your Rank – and you have a article, I would then re-target You using social media.

Ok, I see so you would use social media as re-targeting Correct for people who already showed intent Exactly they already Visited your website, they know that you exist Okay, but people who, for example, are –. Let’s say we have these people right who are following some kind of dentist or stuff like that. That are Interested in this topic, right, Maybe dentists, are not like the best example in this case, Let’s maybe shift it to Whatever institute you want eCommerce, Let’s shift it to eCommerce and, let’s say sneakers right, It’s hot! So let’s say you have these people who are interested In sneakers per se as a topic, So wouldn’t you then try to Target them somehow, with article Just kind of build your Awareness about your store, Yeah, but I mean but That’s different, though, because I feel with if You’re selling sneakers Yeah in the market like if You’re in New York City, different situation, Like you, have to play to your market and not every –.

Like that’s the thing, not every strategy is Going to work for everyone, You’re in New York, City and You sell custom sneakers Yeah, you could do a lot of advertisement.,’Cause there’s a lot of outreach, but for me in my local Market, you know a sneaker. I would advise you to not Even to start a sneaker store, ( Stanley, laughs, ) The money you’re going To spend on overhead to start a sneaker store start it outta your garage.

Okay, so is there any Product that will be hot. Well, it’s not so much about –, It’s services versus products, Yeah They’re two different Marketing strategies, you know what I mean: Okay, I see what what you mean: So yeah.’Cause, it’s like not Everything’s going to work for –, I have a client that he Sells medical bandages and he wanted to do local search. I’m like dude, that’s not like –, It’s about being smart with your money and what you’re going to do Like for you to wan na.

Do local Search for medical bandage, it’s not smart allocation of your funds, Like you know, you’re, better off targeting people on social media that own medical department stores, Okay, If you were going to do that, you know what I mean: Mhm But it’s like having an understanding of who is it that you’re trying to reach to, and then you have to contextualize Your marketing to them, Okay, Okay, now I’ll circle back a little bit; Okay, because what you did Is you used YouTube for marketing to dentists right? You showed this article that You made for dentists, Correct, Basically just testimonials right.

I took –, I found a dentist That I wanted to work with Yeah and then I found a bunch Of really good reviews that he had online and I made a little 30 second article of it, and then I ranked it on YouTube. I just love it, And I was like hey saw, you had a really great reviews. I made this article for you check it out. It’s ranked on the first page of Google or YouTube Okay, Okay, so that was kinda unconventional way.

You Used YouTube for the dentist, I would say right. Correct And right now we see a like a huge rise of Tik Tok right, Yep At this point, I believe it’s higher than Facebook, if I’m correct It could be, The user base is skewed. So young right now that you know for the — And there’s still a lot of people even in this pro-group Yeah that have never used Tik Tok before Yeah. That’s true. I Haven’t used it myself? Okay, so there you go Like I spend a little bit of time because it is emerging article Okay and it’s the same way that Insta — When I started Instagram, it was 15.

Second articles, Oh yeah, I remember that I needed to compile a Story into 15 seconds Yeah, I remember that Those things evolved The same way: Instagram Used to not have Stories Snapchat had Stories, they –. You know what I mean. These are all feature-based. Okay, all Tik Tok needs to do right now. — But Snapchat was never used commercially, though Yeah there was Was it There was ads in there like? I think, a really great strategy that used to work for Snapchat is when you used look at a map and see where people were at Mhm, you could then do service-based — So like something that I saw a lot with Redbull in my area.

Is that Redbull somebody — A friend of mine, used to work for them. They used to go on Snapchat and look at all the hotspots. To see where they were on weekends and then Redbull would go out to those areas. Oh and promote Redbull I see that, like a heat map Exactly!’Cause, they knew where all the heat map was at, where All the people were at Okay, so that’s one way to use Snapchat Correct, And what would be the way to use Tik Tok? I don’t know Okay, It’s new! It’s new! So have you ever seen? — Influencers Influencers ( Stanley laughs )’Cause, like it’s really Easy for you to go –.

I have a friend right now. His name is Lucky Goats, Kid’s, 22 years old. He makes dog articles. He makes funny skit with his dog This kid’s 22 years old, He’s getting paid 150 bucks a day Mm; hmm To make a funny article: Okay, -‘Cause he has music producers now,’cause. He has about 350,000 followers, Yeah But music producers want him to use their songs on his articles for them to get exposures. What Yeah, but that’s the thing, 22 years old, if you got paid to make a 30 second article for 150 bucks like dude, that’s like –, Okay, I’m getting to Tik Tok Yeah man! It’s a young platform that Yeah, it is for you to reach to get a lot of reach.

It’s not hard. Are you on Tik Tok I am Okay, so what are you doing there? Nothing ( Stanley laughs ), I’m consuming I’m consuming. I’m learning I’m seeing what people are doing Like what I’m most amazed about Tik Tok is the young creative people and their ability to tell stories in a very funny and different complex ways. Isn’t it like one there’s a short article, It was like Vine, I mean, there’s articles That are 15 seconds long and there’s articles that you know they’re 10, minute — or one minute long, but there’s also –.

I could shoot a article and you could take my article and you could collaborate on that article. Okay, I got it Which you see people doing things that I’m like whoa? I didn’t even think about. That you know what I mean Like taking really out: Of weird context, articles and putting them together, but it’s — Okay, I see That’s where I think you know where article’s going to Change because you know for a lot of what we do now.

It’s — The consumers I market to are a lot older, But eventually that’s Going to skew down so you have to — The same way that you have to change your article format for YouTube than you do for Instagram. And for Facebook, Okay, You’re going to have to change that article messaging to be Able to reach those people So the same way: — On Tik Tok right Exactly so, if using You know different GIFs and things like that within your article and using these different motion: graphics, you’re speaking to the Young demographic, too, Okay, I see So you have to be able to –, So me right now.

I just want to consume and learn, see what the kids are doing Then. Also it’s a really great Place to find young talent, You know what I mean: Okay, yeah Like for me being able To reach out to a kid, be like hey, Like cheap influencers at this point, right, Exactly cheap influencers, But even no creative people, Yeah -‘Cause: it’s a lot easier for me to hire a 15-year-old to make another Article for a 15-year-old than for me to hire a 30-year-old to make a article for a 15-year-old There’s a disconnect Yeah I mean at this point when you Get some kind of work where you need to market to young people.

You already got it right. You know where the place Is and how to reach it Exactly Okay. Okay, so that’s it! Thank you! A lot man. It’s been a pleasure to talk with you. For sure man All right, a pleasure Okay: cheers ( laughing ) Peace. Okay, that’s been Actually, the first time I did this kind of shit How did you like it


 

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How To Build A Brand | How Important Is Social Media & Branding To Success?

Interestingly, my feedback on that is that branding on social media is nowhere near as important as your brand. What I mean by that is social media is a completely personal thing who you are and how you show up on social media is more important than anything you have to do anything you have to sell it’s all about what you say, how you say it, how You come across how you resonate with people.

Are you listening? Are you engaging? Are you commenting? Are you giving feedback? Are you sharing? Are you adding value, you know, are you a thought leader? Are you a Content sharer? What is it that you want to do? How do you want to show up on social media? Because, whilst your branding is important from a for a business perspective, your branding is important because your brand and who you are and who your business is and how you’re showing up is associated with that branding.

So that brand identity and the brand married together, the two are connected their associated. They have a reputation to each other, so you just need to make sure that if you’re branding is going to be successful in a way that when people look at it, they trust it they value it and they want to buy from it. Then you need to make sure your brand and your your personal identity of your business, your reputation, what you’re known for what people say about you when you’re, not there, the key credibility and trust factors behind what six behind that face.

You know what is it what’s? Building muscle in your business, what’s the skeleton of what you do when you have those two things that come together then it becomes very important, but you need to make sure that with social media it is all about your personal connections about your relationship with people. It’s about being fully present, it’s not about broadcasting at people or throwing jelly at them and hoping that some of it sticks it’s about engagement.

It’s a out. You know it’s about adding value to people, and you know if you want people to like and share what you do, then you need to go and like and share what they do. The first of all you need to like genuinely like it. You know, there’s no good, you having a load of followers and you see their content. You think what a load of rubbish, but you like it anyway, that’s not congruent and it wouldn’t be congruent for them to do that with you either.

It’s very unlikely that you’re going to follow each other in the instance, so you might want to do a bit of a social media purge to get rid of people that don’t really add value to you, because if they’re not adding value to you, you probably aren’t Adding value to them either and focus on building relationships where you can build a very, very strong brand, both there’s a personal brand and as a business brand.

So I hope that helps you if you’ve got any feedback, questions or comments, please pop them below this article and we will be in touch with some more branic tips very soon.

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How To Grow a Business Online (Various Marketing Strategies)

So this afternoon I will give you my top six tips for creating a simple online marketing strategy. My first tip is to make use of all of the masses of free web applications which are available out there and when I say all of them, I say focus specifically on Google, because Google’s spent billions of dollars developing a range of different apps, which are all Geared around kind of growing your business and shouting about what you do so um, google, it takes about ninety percent of the search engine traffic across all of the search engines.

This is particularly in the UK, so it only makes sense that you’re there’s no coincidence that, if you’re making use of Google’s other apps that it might actually boost your organic search engine ranking. So there are things that you can do like, and Google use google maps and google places or google for business those all of that and tools all allowing you to create a profile for your business upload, your logo, upload your contact details, opening hours put a brief And description about your business in there and send a link back to your website, you can use google analytics to analyze and how much traffic is coming through your site and set up goal.

Conversions for example, and also i’ve discovered that google analytics is quite a nice. Quick easy way of getting new pages on your website listed within its organic search engine index. So if you’ve got google analytics installed on your site, all you’ve got to do is browse to that page once it goes live and google and after a couple of days, will automatically pick up that page and add it into its index and also as another great Web tool, which Google’s critical google webmaster tools and you may have come across if you’re, using analytics something called the not provided and keyword in your list of it’s.

Probably at the top of your list of keywords that people are putting into the search engines. To find your website and and not provide, it basically means that and it’s hidden by mind and a secure certificate. So he put in a search into Google and you’re logged into Google’s Google Chrome, for example. It will. It does a lot of that securely and say then, when you search for a and end up on a website that search keyword isn’t passed to that website, because it goes through a secure layer.

What Google Webmaster Tools and does? Is it acts before and you go through to your website and it gives you a list of those keywords so using analytics and webmaster tools together is a with great way of just analyzing what keywords people are actually searching for and landing on your website. So my second tip is to use all of the various social media tools, for example, to complete your online business profile.

So the big four we got, google+ facebook, linkedin and twitter definitely get out even if you’re not intending to use them and at least get out there like Kenny’s. These are tools which people have spent billions of dollars on like creating like and they’re all out there. For you to use for free – and the key thing is that you can put your business name on there and a link back to your website and even if you don’t post to post, tweets regular, your and post status updates on facebook regularly.

Just having those profiles. There is going to raise your and your your profile and your PageRank cuz they’re, all free links back to your website and there are tons. There are hundreds of different social media applications out there beyond the big four like and use as many as are actually applicable to your business. So, for example, if your business is very like and image led if you’re a photographer, for example, you could be making use of things like Instagram and Flickr if you’ve designed that and creative you could look at dribble and Instagram again is appropriate for that.

So make sure the social media profiles you’re setting up are appropriate for your business equity, that again they’re free tools and and other people do use them. So it might be that if you don’t use, have a linkedin profile, you’re missing out and a good opportunity to network with other local business owners in your area. So it’s a good way for other customers to find you online. So do your best to make use of all of those different social media platforms and then just make sure that you do update them regularly.

There will be other people and other business owners using them. So, even if you don’t believe in it, you might see an opportunity there that you didn’t realize before my third tip is and make sure you create a fantastic online portfolio for your business and then get reviews again. Google is starting to build in this element of social review into it and into its PageRank, so make sure that and you’re getting reviews on things like and Facebook and Google+, for example, you can also use other review tools like Trustpilot.

What it does is it showcases? Your capabilities and your best work on your website and it attracts lead back to you so that, hopefully, and if your competitors aren’t doing this is going to make you stand out above your competitors and the more reviews that you get on those those three tools which I mentioned just now, then, the higher up you like me to be on Google’s organic rankings. Ultimately, what those organic rankings are going to mean is more traffic to your site, hopefully more sales, so it kind of makes logical sense that you want to be getting reviews and testimonials and publishing min and as many places as possible.

What this also does is, when somebody lands on your website or sees those reviews, it just builds trust with potential customers. My fourth tip is to share your knowledge and share your know how a lot of people hold back from sharing their their IP, because they think that somebody’s going to steal it and what? What exactly you afraid of? If you think that something’s going to steal your ideas, you afraid they’re going to do it better than you, but likely it is.

They probably can’t so by sharing you’ll know how it presents yourself as an expert within your field and, ultimately, what it will do. Is it will draw customers to you because your customers and sorry not your customers, your competitors, aren’t likely to be giving away free information. This again makes you stand out from the crowd and, and it just builds up that level of trust don’t be afraid to give away free advice to people whether you meet them, if you’re doing blogging, if you want to chop stuff up onto YouTube, give away free Advice what it does it just demonstrates the honest person who just wants to help other people help your customers and and what happen is it’ll, encourage referrals back to you and the likelihood is that you know you’re, probably very good, at what you do and even if You give away you’ll know how either your competitors or potential customers they’re not going to be able to replicate your methods and implement it as well as you actually could.

My fifth tip is to get moves away from the organic side of things, but perhaps invest in some pay for online marketing. Ppc is a good way of kind of bolstering your organic advertising. That’s going on already and and when you’ve got particularly quiet periods. You can invest a bit of money and PPC to drive actual traffic to your website and you can look at tools like retargeting, which sits inside and Google AdWords as a way of re-engaging potential customers who displayed interest in your products through your website.

They’ve left the site and then it’s a bit creepy, but the the pic you’ve put a pixel on their computer and you follow them around. They see your ad and then they realize they’ve made a mistake. Come back to your website and that’s where they end up. Buying your products from so retargeting is really important, and then, finally, you want to hire professionals for anything that you feel you. You can’t do well yourself, so see a lot of people trying to manage, like Google, PP, Google and AdWords campaign and just spunking loads of money on Google adverts and then wondering why it’s all gone wrong and why they’ve wasted their money.

And it’s because there are actually experts out there who do. Google, PPC advertising, facebook, advertising and things like that. And yes, you have to pay for them, but it’s what you get back in return, they’re experts in their field and will probably have a much better idea about how to make the most that some nice you’re targeting and and it will just save you money and And a lot of them will have guarantee so that, if they haven’t generated the leads which they say they’re going to generate for you within a certain specified amount of time, you don’t actually have to pay them so find somebody who is on a commission only basis In order to drive traffic back to your website, so to summarize, those key points tip number one make use of all the free web applications that are out there, especially the Google ones, because it will help your page rank tip number two make sure you complete.

All of the online and business profiles and through social media tools, which are available tip, number three, create an online portfolio, get reviews and that social proof is invaluable. Make sure that you’re sharing knowledge and in amongst your peers and to potential customers and invest in some paid for online and marketing as well. Google PPC facebook advertising, for example, and finally make sure that your hiring professionals for anything that you’re not competent at and so hopefully you found some of those tips really AM helpful and enjoyable.

If you want to know more than get to my website on the business started, sup co, uk and if you haven’t already I’ve, got a book head on over to Amazon. It’s called online business data. So thanks once again for reading the article, I hope you found some of the tips helpful and if you’ve got any questions, then please do leave some comments and boxes below the article. If you want to be informed about any future articles which I upload, then please click here to subscribe and then finally, if you haven’t already head on over to Amazon using this button, just here to buy the book online business startup thanks for reading, I’m Robin wait.


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Kickin It Old School Google’s Keyword Planner

I’m just going to walk you through the process. Here you go to google.Com, /, AdWords and click Sign In. If you haven’t created an account already, it’s really easy. You just enter your information and then confirm your email address. It’s free, so I don’t have any campaigns here.

I’m just setting this up here for the demo, but once you’re in your account, you would click on Tools, go down to keyword, planner and then you click on search for new keyword and AD group ideas, and then you could put in your product or service there And Google would find keywords related to that. So if we did bicycles, you can also write a comma and then type in another keyword. You can put your home page or you can choose a category from the list here, so you can pick whatever language you want.

Countries so you could add countries that also speak English, so, for example, England, or rather let’s do the United Kingdom – and this is going to give you the average monthly searches for the last 12 months once you’re done there. You just click on get ideas and the default tab here is going to be ad group ideas which is going to give you several key words for each of these keywords that on the left here, so you have cheap bicycles, folding, bicycle bicycle insurance and then you Get the average monthly searches and then the competition among advertisers for those words.

So if you click on the little bar graph, there you’ll get the monthly searches over the last year. You could also click on one of the keywords there and it’ll break it down. Give you even more specialized terms. So if we go back, we click on keyword, ideas, it’s going to give you even more suggestions. So now you have second-hand bicycles, bicycles for sale, cheap bikes, discount bikes, bicycles in the UK, and you get the searches for that too.

As well as the competition and you can sort them by searches, competitions suggested bid, so over on the left, you can also create a filter. If you only want a certain number of monthly searches right, you don’t want something that only has 10 monthly searches and you can choose the competition. So if you didn’t want a high competition, because you don’t have the budget to compete with them, you can choose medium or low and in negative keywords you can exclude certain things.

So, for example, if you typed in the word bikes, maybe something about motorcycles comes up, but you don’t sell motorcycles. You only sell bicycles, so you want to exclude those or maybe you don’t sell to kids. You only have adults bikes, so you could exclude kids or children’s bikes to make sure that those keyword, ideas don’t show up in the results here. So you do it for cycling, bike accessories and any keyword that you see come up in the results.

You could type back into the search field and get even more ideas and just get more and more specialized, more ideas for thanks for your website, we’re all just so. This is all part of the planning process here, we’re just adding keywords to our Excel spreadsheet and we’re going to organize them a little bit later. So you can, you can keep searching here and you go all day long. You could you could do this for hours, but once you find a good list, there’s a little download icon.

You see there in the top right, even article games for bikes, that’s a new category. I didn’t even think of that and, like I said you can download this all this data right up in the top right download and then it’ll put it in a CSV for you,


 

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Online Marketing

Google 7-Pack now a 3-Pack: Small Business Marketing Minute Episode 149

The small business marketing minute show the show that gives you the busy small business owner, simple, affordable and practical tips to grow your business and, of course, teaches you. The famous duct tape marketing system have some breaking news to report this week from the very key key and technical world of search engine, optimization, which I know is a topic that you all absolutely love being sarcastic.

Of course here. I know that the typical local small business owner does not want to think at all about search engine optimization, but unfortunately this is an area where what you don’t know can in fact hurt you – and this is the case with the news I have to report this Week last week, Google started rolling out a change that could potentially have some significant impact on some of you out there.

Most of you are probably familiar with the concept of when you, when you do a search for a local business. Some of the results that will come up on page one of the search results will be the map listings for the google maps, so you’ll see a list of businesses and you’ll have little icon next to them. That says, ABCD and E and so on and it well let some information about the business like their name and phone number, and if that business has any ratings, it will show their star rating there and the reviews and number of reviews and all that.

So in the world of SEO that we call these listings, that’s the seven pack, because there’s usually about five to seven businesses listed there well, starting last week that has changed. Google is now only going to list three businesses in that maps listing section. So what that means is that if your business was not in the top three of the listings that showed up in that seven pack, it won’t show up anymore now.

This doesn’t affect the rest of the organic listings for page one of the search results. So if the keyword that people were searching for is something that you show up for elsewhere on page one, that will still be there, but you just won’t be in the maps listing section unless you’re in that top three. So how do you get in the top? Three: well: it’s not really public information as part of Google’s super-secret algorithm, but some things that we know contribute to.

It are having lots of positive ratings and reviews on Google and having your Google+ page setup and claimed, and things like that. So definitely make sure you’re on top of those things now, along with the reduction of the maps listing from seven businesses to three businesses, there were a few other changes made as well. For one thing, the exact address of the business works removed from that first screen that you can see in the actual search results.

The phone numbers remove from that area, links to your Google+ page or remove from that area, and all this information is still available. But people have to actually click the listing, so one of those three businesses that’s listed in the Maps listening section actually have to click the listing in order to get all that additional information. It’s not entirely clear why Google is doing this in what direction they’re going here.

I’ve heard some people hypothesized that this might be a move towards making the maps listing a paid listing, in other words, where businesses might have to pay to show up in that maps. Listing section so maybe they’d be three businesses that are available for free and then additional businesses. If they’re not in that top three, maybe they have to pay to be there. That’s just a theory, I’m not sure if I agree with that theory or not, but it is a possibility.

So this is just something to keep an eye on and see how it starts affecting businesses. But the bottom line is that things change very quickly in the world of search engine optimization and, like I said at the top of the podcast, it is a situation, unfortunately we’re what you don’t know can hurt you and foremost local business owners there. Never even going to know that they’re being hurt so last spring when google rolled out the change to the algorithm that caused web sites that aren’t mobile friendly to get bumped way down in the search results.

That’s another great example of something like this, where a business might all of a sudden just stop getting as many leads from their website and not really know why. This is another thing that could lead to that kind of situation. So if you don’t have someone in your business, that’s at least keeping their ear to the ground and paying attention to things that are developing in the world of search engine optimization.

You really should be outsourcing that to someone in some capacity just so that you at least know what’s going on and can have someone taking care of that area of your business, because it’s just so so important these days to especially for a local business to be Able to be found in local search results for people who are searching for your type of business. So that’s all I’ve got for this week’s episode be sure to subscribe to the podcast on iTunes.

So you get next episode as soon as it’s published, and I will see you next week. Are you looking for a step-by-step manual that teaches you how to create a lead generation system for your local business? If so, my new book entitled the small business owners guide to local lead generation might be the perfect resource for you. It teaches you about everything from direct mail and referral, marketing to website design and search engine optimization and much more, and it’s been endorsed by numerous top small business experts, including BNI founder dr.

Ivan meissner in freshbooks. Ceo mike mcdermott pick up your copy today at local lead gen book


 

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Online Marketing

The Secret to Small Business Marketing Success

If you own or manage a small business I’d like you to ask yourself following five questions. First, do you have trouble differentiating your business from your competition? Do you ever find yourself competing based on price alone, because of that fact second, do you ever feel like you’re moving from one marketing tactic to the next, without any strategy tying them together? Do you find it difficult to track the return on investment from the money you spend on marketing and advertising? Do you have trouble generating enough leads for your business or converting the leads you get into customers? Finally, when you examine all of the elements of your business’s online marketing, such as your website, social media presence, search engine, optimization email, marketing and online advertising, do you find that some of those elements are lacking or even non-existent? If you answered yes to any of these questions, your company might benefit from the unique marketing method I teach to small business owners.

The method is called duct tape, marketing because just like duct tape, it’s simple, affordable and most of all practical. This method has been used by thousands of small businesses all over the world, including my own, to great effect. In fact, it was so effective at growing my business that I decided to join the network of authorized duct tape, marketing consultant, so I could teach it to other business owners.

So what is the duct tape? Marketing method? It’s basically a seven step process for your business. That starts with the development of a marketing strategy then takes a systematic approach to developing a set of tactics that serve that strategy. The process addresses every element required in a well-run marketing system, including lead generation, lead conversion. In all the online marketing elements I mentioned previously, once a business completes, the seven step process will know exactly what their ideal customer looks like and where to find them.

They’ll know what their customers value about them that makes them different from the competition will know what marketing tactics to use to get the best return on investment and they’ll even have a marketing calendar so that they’ll know what tasks need to be done on a daily Weekly and monthly basis to run their new marketing system now, if this approach to marketing sounds like something that might benefit your business, here’s what I want you to do: first download and read our to ebooks about the seven steps to small business marketing success and creating A total online presence for your business then come back to our website and complete a signature brand audit, which is basically a questionnaire that allows us to evaluate your marketing as it stands right now, once you do that I’ll schedule, a free, 30 minute session with you To help you think, through how you can apply some of the duct tape marketing principles to your business.

This is not a sales presentation, there’s no obligation on your part whatsoever, and I guarantee that you’ll walk away with at least three ideas. You can take action on immediately to improve your marketing. Don’t miss this opportunity to get some valuable feedback about your marketing. Take action right now by downloading those ebooks and completing your signature brand audit or, if you’d like to keep learning stay tuned for the next article.

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Online Marketing

Seven Steps to Marketing Success 7: Total Online Presence

You know five or six years ago. It used to be enough just to have a website for your business, and you could treat it almost like an online brochure where you, just you know, put up your five pages about your location and your about Us page and a quick just description of your your Products and and sort of just left it at that that just doesn’t work anymore.

You need to have a living breathing online presence, not just on your website, but on your social media profiles on your blog, your podcast, your review sites, your ratings and review sites, and you want all these to be interacting with your website and with each other, and So that no matter where people go online to look for you you’re, going to show up if your head hasn’t started to explode at some point during this presentation.

This is usually when it happens, and I’m going to warn you. This can be very overwhelming, but the key is just to take it one step at a time and instead of throwing up your hands and I and giving up just to pick one or two things to get started and to take action on them. When I work with people and work with businesses to develop their total online presence, I actually use a year-long action plan to take them from Ground Zero.

All the way through having a complete marketing strategy or online marketing strategy for their business. So I’ll go ahead and share you share with you what that plan looks like, so you can start to use it on your own. The first thing you want to do is set up a what we call a lessening station. In other words, you want to follow other people’s blogs. You want to follow other people’s podcasts or listen to other people’s podcasts start following people on Twitter, and these can be your competitors or customers.

Experts in your industry or all of the above. You also want to start to do some basic keyword, research, in other words, looking into what terms people use when they search for your type of business online and when you get started. That’s really. All you want to do is just set up that listening station and read and observe for a a month or two just see what everybody else is doing. What they’re saying what they’re writing about what their podcasting about step two is to set up your content platform or, what’s also known as a website.

This is going to be the hub of your online presence and what all your the various folks come out of, and the spokes being your social media profiles and the ratings and reviews sites and and all of that, if you’re, not using the wordpress content management system. Right now to manage your website, I would highly recommend taking a good long look at moving your website to WordPress and if you haven’t set up your website yet you’re just getting started with that.

That process I’d highly recommend using WordPress to do that, actually teach it entire a seminar just on WordPress. So it’s it’s not a subject that I can cover really well here, but I will say that it started out as a blogging platform, but it is growing into much much more than that. It is now a very versatile and easy-to-use system for managing a small business website. It’s also a free by the way, at least through the the software is all you have to pay for is the web hosting so take take a good long look at using WordPress for your website.

Once we’ve got your website set up. You want to continue your keyword, research and begin to integrate those keywords into your website, and this process is what we call search engine optimization. It’s also a billion-dollar industry and a subject for a workshop in and of itself, but suffice it to say that there are ways when you set up your website and produce your content, that you can do it in a way that makes your website show up in Search results when, when people are searching for terms related to your industry and that’s something that you need to be doing, the next step in the total online presence action plan is to start doing some email marketing.

This is by far the most cost-effective way for a small business to communicate with with customers and one of the most cost effective marketing tactics that a small business can use. You can literally for twenty to thirty dollars a month, send thousand root, or even tens of thousands of emails to your customers or to prospective customers. You want to make sure you’re doing this legally. There is there’s laws like that: govern email, marketing that fall into that.

The can-spam act, one of the best ways to make sure that you are complying with the law, is to use an email service provider like aweber, constant contact, MailChimp or long list of other quality email service providers. These systems will also allow you to see who’s opening. Your emails, what links they clicked on in your emails at a long list of other analytics that you can use to to tweak and improve your marketing.

These systems also allow you to set up a series of autoresponders so that when someone is added to a particular email list, they automatically get a series of emails based out over time that you only have to write once and then just get sent automatically. So it’s a great time-saving tool after you’ve gotten your email marketing started and only after you’ve gotten your email marketing started. You want to begin to use your social media platforms.

Places like facebook, twitter, linkedin and google+ are where you need to get started. These are the sort of the big four and I would also add YouTube to that. As you might be aware, YouTube is actually owned by google. It is currently the second largest search engine on the internet, so there’s more people searching for things using YouTube, then with search engines like yahoo and being combined, so it’s definitely a place where you want to be showing up once you have your profile set up on These sites and have begun to build your list of followers you want to move on to online advertising and integrate that into your action plan.

Online advertising is by far the most trackable form of advertising that a small business or any type of business can use. You can actually see things like which adds people looked at which ads they, they clicked on. Imagine for a second going to your local newspaper and asking it if you could put an ad in the paper, but only actually pay for it. When somebody read to add the newspaper would laugh in your face, this is this is impossible right, well, online advertising actually does that with pay-per-click advertising.

You don’t pay one penny. Unless somebody actually clicks on the ad and gets to your website, you can define a budget that you want to use. Every month. You can target the ads to certain geographic areas. When we get into facebook advertising, it gets even more detailed and the types of demographics. You can target with your pay-per-click ads for your paper impression ads. In fact, I’ve even heard of people writing ads for facebook that we’re so targeting that only their family members could see them.

So it’s really got some great potential for some very highly targeted and trackable advertising once you’ve tested online advertising and integrated that into your action plan. The last piece of the puzzle is mobile. Marketing. You can do things like develop a mobile app for your business that people can put on their cell phones in some industries that might be more practical than others. But if you get a little creative, I think there’s some great potential there for ways that you can use a mobile app in your business.

We can also think about mobile marketing in terms of SMS messaging or text messaging. This is a great marketing tool for businesses like restaurants or other other businesses that get their customers back in the door on a regular basis. You can use it to send out alerts. Customer service alerts about sales that are going on, or deadlines that are coming up or specials that your customers might want to know about, and people can actually sign up for these alerts if they want to get them and unlike emails, which currently for a good email Campaign well written email campaign, open rates are going to be somewhere in the neighborhood of twenty five to forty percent.

Typically, however, with text messaging rates, the open rates for those are upwards of ninety five percent. So when you stand out a text message, you can almost guarantee that it’s going to get read so this is this: is the online present action plan and again it’s a year-long process, so don’t let it get overwhelming. Take it one step at a time pick out. One or two pieces that you’re most comfortable with and start there and then just make it a regular part of your routine that you continue to work on.

There are a lot of tools out there that you can use to make this easier and I can list dozens of them, but just to to help you get started, I’m going to list a couple here that I think you should take a look at first. One is a tool called LastPass com. A lot of these other tools from about to mention require you to set up an account and have a username and password. What LastPass does is automatically generate a password for you and every time you go back to that site.

Automatically logs you in so you don’t have to remember all these different passwords and each password is completely unique and very secure. The tool called feedly.Com is something you should use to help you set up your listening station. This is a place. You can our service. You can use to subscribe to other people’s blogs and then go to this one website and read all the blogs in one place and scan through the headlines.

So you can see what content you might want to look at some more or share with your followers again. WordPress, an excellent tool for setting up your website and managing your content. If you’re not using it right now, go ahead and investigate what that might be able to do for you over 23,000 plugins available for WordPress to add functionality to a basic WordPress site, and most of them are free. Adwords is a tool used by out online advertisers from google for managing pay-per-click advertising campaigns, but it also has a great a keyword, research tool in there that you can use to help you with your keyword, research and setting up an account with AdWords is free.

You don’t actually have to pay for advertising or pay for access to that. So that’s probably something you should put in your toolbox. Another great tool for your listening station is mentioned net. This is a service that sends you an alert every time your brand is mentioned online or other terms from your industry that that you specify so you can set up alerts for your competitors for your brand for industry keywords and every time somebody mentioned sees it on A social media site, or in a blog or anywhere online you’re, going to get an alert, so you can keep track of who’s talking about your company and what they’re saying both good and bad.

So you can go out and respond to that. A tool called outs by food calm is one that I like to help research your competitors. You can actually go in and see what keywords your competitors are using on their website. That is getting them traffic. You can see if they’re doing any online advertising or not and what keywords are targeting for that advertising. If they are so it’s a great way of doing a little spying on the competition, then last but not least, a tool called marketing greater calm as a free tool that allows you to plug in your website or your competitors websites and get a grade that actually Tells you how you’re doing right now with your online marketing it.

You can do this as many times as you want. It’s completely free and it’s going to give you some specific action steps that they recommend you take to improve your website, so a very great free tool for you to help. Give you some ideas to get started and, like I said I could go on for quite some time: you’re just listing different tools to help you with your online action plan. But I would start with those that I mentioned there again pick one or two things that you’re going to start with and just keep coming back and building on this over time.

You


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