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How Important is Social Media to Your Branding Success? Sammy Blindell

How important is social media and branding to success? Well, if we go back 50 years or more, even it would have taken thousands, even millions of pounds worth of investment to get your brand and your message out there in a greater way and you couldn’t even guarantee but you’d, get in front of your ideal customers. Social media has given us tools, unlike ever before, it’s given us a vehicle to be able to get your message out to exactly the people that you want to see, feel and hear your brand in the way. You want your message to be duplicated. You

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How To Build A Brand | Starting a Blog Tip #10 | Sammy Blindell

Of course, you know it implicitly, and you know it really well and the people that are connecting with you are clearly interested in it or they wouldn’t be following you, but of course buying into a brand people are buying people.

So you don’t just want to be talking about your subject all the time, because that could become a bit monotonous and people really want to get to know who the person is behind the brand. So people want to know who you are. This is a great way of using blogs and article logs to get your creativity flowing so every now and again just chuck in something that is just getting your personality across, and it might be, for example, like miles, and I will take Bonnie for a walk over At the local park and we’ll think I know actually we could do a article on this.

You know we’ll be talking with so why don’t we do a article on that and we’ll just literally get our iPhone and start recording and you may have seen it already. You know throwing the frisbee for body in the background and you know, and that’s just you know, I think that when you are getting your communication across on a daily basis, you’re building friendships and you’re building rapport, so people want to see who you are behind the Brand and not just who you are on the face of the brand all the time so use your blogs and your article logs to be creative and have some fun with it.

So what other hobbies do you have? What are the things that you do outside of the business that you could talk about and actually build more rapport with your audience, because when they know who you are behind the brand you’ll find you have a lot more things in common with the people who are Following you, so that’s our final tip in the series you’ve had 10 top tips on making the most and building your brand using article and blogging.

If you’ve got any other questions, do please get in contact with us either pop your comment in the box below or get in touch with miles or myself on facebook. So I am Sammy blend l and miles is miles fryer. So if you want to connect with us on facebook, do please send us a friend request and if you’ve got any questions, send us a message personally and we’ll do our very best to help you over the next couple of weeks.

So we’ll see you tomorrow for another tip have a great day and we’ll see you soon, bye, bye, you


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Branding Story Attributes and Elements – Session 2 Lecture 2: SMU101: Intro to Branding Unit

We need to familiarize ourselves with what these are and then relate them to the branding stories that we tell so some of these conventions are first a central premise. The central premise is the whole point of telling a story in the first place. Basic story, premises are things like power corrupts or bad people can be turned good or saving the world is worth the effort or even love.

Conquers everything premises tend to be easily identifiable universal human themes. A clean premise is when it’s easy to say what a story is about in just a few sentences when it comes to branding the premise, will always be an aspect of a brand’s promise or value without a premise, a story just doesn’t have a point. The second convention – strong three-dimensional characters after the premise has been nailed down the story.

Development process moves to developing strong, engaging and believable characters who an audience will come to care about in even Route 4 and branding a character can be a little character that you develop to represent the brand think about things like the Pillsbury Doughboy Ronald McDonald. The compare the market meerkats, the Green Giant, the Michelin Man in the PG, tipps monkey or a character can be a brand’s personality.

The cheekiness of John Smith lager the irreverence of tango, the elegance of Jaguar, the integrity of the body shop or the no-nonsense nacinda pendant newspaper. A third convention is something that I call the confined space and few things are as confined as a hundred and forty characters of a tweet or the standard. Five hundred to a thousand words of a blog post or sheet of a4 for a press release or three to five minutes of a YouTube article for a story to have a chance of making a point and has to eliminate all extraneous details.

Focus on one points and a character or a group of characters who has a good reason for existing a story that wanders around is aimless or unfolds into a series of unrelated circumstances will only confuse an audience with useless details. The fourth storytelling convention is having a protagonist. Traditionally in storytelling, a protagonist is someone who is on some sort of a quest or undergoes a transformation.

The role of the protagonist is to carry the audience through the story, which is why this is the most important character. The protagonist sees more clearly understands things sooner, makes the good guesses more often and takes the right path when everyone else says he’s crazy. Harrison Ford has made a career out of playing protagonists characters we or other characters initially may not like, but who ultimately changes for the better han Solo.

Decker from the Blade Runner Indiana Jones are all classic protagonists. Brending doesn’t have this kind of protagonist and branding the protagonist. Is the problem the need the requirement or want that your brand promises to solve for satisfy a brand protagonist in this light can either be explicitly or implicitly stated if Brent X wants to convey the convenience of international banking having branches all around the globe? I’m stressing this too globe-trotting explorers a business people, the inconvenience of not having such a bank is usually an explicitly stated protagonist.

Most service companies explicitly state the protagonist in their stories. Luxury beauty and fashion brands typically use an implicitly state. A protagonist Brand X will make you feel youthful what’s implicit is that its audience feels insecure about their gray, hairs or wrinkles or weight or whatever it is? They feel insecure about that and security is the implicitly stated protagonist. Think of these as the elephant in the room that no one wants to actually say is there.

Another story convention is called an antagonist. An antagonist is someone bent on stopping the hero or the protagonist of a story. Your antagonist s, –, are your main competitors. Few brands actually name their rivals in their stories. However, they’re usually clever clues in clues about their identity at aardvark. Our antagonist, unsurprisingly, were major labels. All we had to say was we listen and we learn and our audience knew exactly who we were talking about and how we were different.

Another story convention is called an arch. An arch is like a bridge. It gets you from point A to point B. Your story is about fulfilling a need or a problem or a desire. If your brand satisfies a problem, the arch is a person going from having a problem to understanding that your brand will solve that problem. If your brand is fashion-related, for instance, the arch is going from not knowing what to wear to the office party to seeing that dress, causing a stir.

Another arch is someone who is bored of all their article games in thinking that your article game is just what they need to relieve their boredom. Every story needs an arch. Another convention is conflict. Typically, a story needs conflict for branding. I say a story needs resolution. If the arch is the bridge resolution is the final destination, it’s the engagement with the brand, whether that engagement is a purchase or acquisition of certain services.

Well, this isn’t a story element. It’s the outcome. A branding story always aims for as a set of conventions. Each one of these seven has its role to play in conveying relevance and uniqueness to a brand story’s audience. So, to recap: the story is comprised of seven elements: a central premise, a three-dimensional character, a confined space, a protagonist and antagonist an arch and resolution. We will be exploring these in this lecture, as well as the following lectures within this unit.

Keeping these seven elements in mind in this lecture, we will be exploring two critical aspects of storytelling, developing an understanding of why storytelling establishes audience, connections and developing an understanding of strategic storytelling element. In addition to seven storytelling elements, strategic brand stories conveys six levels of meaning and I’ll briefly introduce what these are now.

The first is the attributes of a brand, in other words, what it is that makes a brand different and unique. The second level of meaning is the benefits of a brand. The third is a brand’s values. The fourth is a brand culture. For instance, a pehoe Apple has a culture about innovation. Jaguar has a culture of luxury and elegance Minnie’s ministry of sound has a culture of fun and hedonism. The fifth is the personality of a brand in the 6th level of meaning is understanding its audience through tone of voice vocabulary.

Images, music – in other words, all of the things that a brand story uses to convey, meaning. So, let’s spend some time exploring brand attributes brand attributes address specific aspects of a brand. In other words, they signify the basic nature of a brand. They are a bundle of features that highlight the physical and personality aspects of a brand attributes are developed through images, actions or presumptions.

They are a collection of characteristics, personality elements and associations that make a brand uniquely yours boiled-down. It’s what you bring to the table that no one else can attributes convey. Uniqueness attributes, convey uniqueness and distinctiveness. Attributes can also convey a brand’s value and its promise understanding your brand’s attributes helps you define the confined space. Your story must work with them.

You can think of this element as a filter filtering out everything that is extraneous to your brand story. To keep it on point. You can also think of it as a boundary or a frame for a conversation. Keeping your basic story focused and concise within a brown story. Attributes will always be the central premise. Specific attributes can also be the three-dimensional character, or sometimes even the protagonist, which one it is will depend on the story you want to tell and that story’s point the attribute you wish to tell a story about may also influence how you want to tell that story.

In other words, determine whether you’re confined space will be a short article, a blog post, a press release an image, a some of the form of communication. With your audience, understanding your brand’s, unique combination of attributes helps you establish it convey the following things: you are different. The clarity of the message you want to deliver to your brand story, the perception and audience has of your brand.

This perception should be heightened and strengthened, strengthened by every brand story. You tell or brand experience that you share two-way loyalty. Your end of the bargain is not wasting your audience’s time. Each and every story you tell or experience you share has to be meaningful and relevant to your audience. Your loyalty to your audience should, in the medium to long term, result in your audience being loyal to your brand.

To illustrate the point about Brown difference on the screen or two very popular brands, of coffee, keeping the concept of difference in mind. They are at the end of the day, both just cups of coffee and your opinion. What makes one different from the other, what Association do you have for each one of them think about the brand messages and their advertising, which one do you listen to and why? How does the branding messages for each influenced you do they do their messages influence? You spend a little bit of time thinking about this pause, the article here, if you want to spend a few minutes just thinking about these, your answers to these questions you’ll be answering similar questions these in the scenario and the template exercises that accompany this session brand Benefits are about what it is.

Your brand does if a brand exists to solve a problem than how exactly does it solve that problem in a way that no other brands can if it exists, to fill a void or a need or desire, then how does it fill this in a way that A similar brand can’t what positive experience action or outcome can your brand provide. This is another aspect that relates to the central premise, part of the story. It is also the arch that leads to a resolution.

Brand values explain how you can prove what you can do and why you can do it better than your competitors without a unique value proposition. Your brand lacks focus and leaves an audience confused. The more value that your Brown brings to the market into an audience. The stronger your brand can be. This needs to be something beyond a profit motive. Why are you passionate about what it is that you do? Brand values relates to the protagonist element of your storytelling.

Remember in branding the protagonist is the problem the needs requirement or want that your brand promises to solve or satisfying solving or fulfilling is its function and its value to get to the root of your brand’s value. Ask yourself these following questions: who are we? What do we stand for? What do we do for our audience? How does our audience see our brand and what do they think it stands for now enter your story’s protagonist who solely exists to answer just these questions, the central premise of your story solely exists to allow the protagonist to answer a specific question.

The penny has probably started to drop why this approach is more powerful, more effective than merely bombarding people with just the standard by this message and why we’re spending so much time in the first in this first lecture for this session, covering story to storytelling, hopefully, you’ve Begun to see the relevance between the seven storytelling conventions brand attributes and how strategically produced brand stories can use these to create associations about a brand that links to memory.

If not, don’t worry this, this is a theme that will be developing far more fully over the next couple of slides. So what is this thing? We call brand culture. Let me spend a little time answering that by outlining what creating a brand culture actually accomplishes, a brand culture creates a sense of community with this audience. It’s the shared aspect of storytelling and all of the elements that go with that story.

Each element speaks about your brand’s: they create associations that should mean something and stand for something. It’s the act of sharing, whether it’s experiences, knowledge time, advice, ideals, beliefs or things. All of this creates a culture or an environment. A brand culture creates an experience with its audience. It’s actually audience focused. It develops a sense of empathy. A brand lets its audience know that it understands what it is they want need or requires.

A brand culture also defines your brand’s ethos. It is the proof that you walk the talk. It’s the proof that your motivation isn’t all about the money that there is a genuine passion on your part for doing whatever it is that you do this aspect links to your stories, central premise. It can also be your story’s protagonist and also its character, which one will again depend on the story that you want to tell and the reason why you want to tell it okay, so what’s brand personality, all about then Brown personality is it’s a set of human Characteristics and attributes that are attributed to a brand name, it’s something to which an audience can relate to you at an emotional level, and this is the added value that our brand gains, apart from its functional benefits.

Think again, back to that Dyson example that I gave just like any other Hoover, but when you really start drilling down into it, it’s all about the lifestyle and actually not just owning a Dyson but having a Dyson home brand personality is a hundred percent about the Three-Dimensional character aspect of your storytelling: this is something we’ll be discussing in greater detail over the next few slides.

Why is having a brand personality? Important? It’s about establishing a perceptive difference in uniqueness, using personality archetypes gives your brand to personality and a story that everyone can understand and relate to both internally and externally to your business or your service. Art fork records personality was kind of like the older, older brother or sister. You want it to be when you group, when you grew older or a cool, older, cousin or a hip uncle most families have one of these.

Their tastes are a bit ahead of the times, but they’re unquestioned when they speak. Everyone listens to what they have to say. They don’t follow trends, they make the trends they had, that undefinable and unquantifiable it or x-factor, and yet they remain very grounded and very down to earth. They’re, not arrogance, which kind of makes them even cooler. They also like to share. It was the right character for the company and one that worked and still works incredibly well, once established, it was a brand personality that worked across cultures and geographies that cool family member personality is universal.

Considering the majority of record labels, don’t even have a brand personality. The fact that aardvark had won much last one that worked well, may the label stand out in a very positive way even more. It was no accident that the label attracts the audience that it does. We were very clear about who we were as a brand. What we had to offer and why we were passionate about the business that we were in our brand stories in character clearly delivered the message.

There are five basic dimensions of brand personality which you can see here on the screen, and I apologize again. This is part of the reason why I split this overall lecture into two halves. I’m heating you with rather a lot in this one so between you know, seven but storytelling elements, six levels of meaning, and now we have five personality dimensions in the table. You’ll see a dimension name like sincerity and the traits that are most often associated with that dimension.

In the case of sincerity, the traits most often associated with sincerity are dermis, disa, t, honesty, genuineness and cheerfulness. This is an area that has undergone extensive research for decades. Hence the identified traits associated associated with each one of these five dimensions. You are quite literally looking at the results of hundreds of millions of pounds worth of marketing research.

While this money and interest spent on brand personality, people make purchasing decisions based on any number of associations, they have with an individual brand and companies spend millions on advertising and marketing activities so that they can influence what those associations might be. Just as we each choose. Our friends, based on their personalities, brands, can elicit the same sort of response and consumers understanding your brand’s personality will transform how you approach an audience.

It’s also one of the fundamental foundations of creating a branding community. Let’s look at the first dimension sincerity. Consumers interpret sincere brands, is being down-to-earth, honest, wholesome and cheerful so using, I don’t know julia roberts as an example of a actor or actress brown, but the house sincerity associated with it sure some people will find julia roberts annoying, but most people find her endearing.

The kind of woman you could sit down with for a chinwag at the kitchen table next up is excitement. The most exciting brands are daring, spirited, imaginative and on the cutting edge of things not only are Burton Snowboards on the cutting edge of technology and performance. The products bearing the burden names are designed with their audience and minds, funky, graphics and for thinking designs make Burton a leader in their competitive industry.

Next up is competence, reliability, intelligence and success are the traits best associated with brands associated with competence. Even in these trying economic times, there are a few financial service firms that still manage to play well in in an audience’s mind, Ernst & Young is the stable, successful smart guy next door. Who can tell you how to transform your business? Sorry for the sirens? It’s just proven to be one of those days really.

Next up we have sophistication a brand that is sophisticated, is viewed as charming and fit for the upper classes. When it comes to esteem, in seemingly eternal longevity, the chanel brand is unequaled in good times and bad. This brand remains strong as a symbol of life lived in all the right places, doing all the right things last we have ruggedness. Interestingly, an audience picks up on this personality dimension quite well.

Rugged brands are seen as outdoors in tough. The North Face has built an empire by outfitting people who actually do Chris carry things outdoors as well as those who just want to look good now. In most cases, a brand only has one dimension. There are others like aardvark, who have more than one and I’ll explain how this works overall, aardvark mixed sincerity with excitement, both of these dimensions captured its brand personality.

Now, where things get a bit, tricky was defining a dimension for aardvarks different audiences aardvark, not only releases albums within staggeringly different music genres. It sells music to the public and to other companies, so taking the first part of that first selling, music to the public. We couldn’t brand our alternative rock releases, the same way that we branded our minimalist electronica releases that it just wouldn’t work.

Alternative rockers, wanted, ruggedness and excitement. Minimalist electronica lovers wanted sincerity and sophistication with the Dasha competence. We reflected each tribes, dimension, preferences and all of our branding messages to each all the while making sure the overall look feel and style were congruent to the overall aardvark brand. In other words, we played with various aspects of the overall brand character and personality and tailored each to every genre of music that we released.

The fun was in developing an overall brand personality and character, an umbrella or master personality, as it were. That could enable us to do all of this. An additional layer of complication was licensing and selling our music Jude’s strategic business partners. Partnership deals with international music download providers, other record labels, other music publishers and people who rented our music for television, film and gaming game production companies was a large part of the overall business and it would have been really inappropriate to send another business.

The same kind of branding stories or have the same kind of branding character as those that we sent to the public when it came to our business partners. Competence was the defining personality dimension with a dash of excitement and sincerity, and if this sounds like having multiple personalities, it kind of is most entertainment. Companies do have multiple faces. We have to it’s all about understanding the wants and needs of the various tribes who make up our overall audience in what’s meaningful and relevant to each one of them.

If you go on to own or handle a company, that only requires one dimension, be very, very thankful and be very, very grateful. The point of the aardvark example is this understanding these characteristics for your brand’s, but, more specifically for your audience, support you in framing your strategic branding, storytelling, okay. So what is brand audience you’ve already done a bit of reading about this and you’ve heard it and wanted to the articles that you viewed already an audience is what we used to refer to as consumers or customers.

An audience is also composed of distinct, individual tribes. What we used to refer to as demographics, traditional marketers, still use the terms, consumers, customers and demographics? I don’t it kind of a lot of the kind of newer generation of marketers. They don’t either. Is that I’m not alone more and more marketing people have begun. Abandoning those old fashioned terms for audience and tribes, so why would we do that terms like consumer customer and demographics, dehumanize people? They turn living people into an abstraction and other that is reduced to use statistics or a percentage point they’re? Not us.

We can do horrible things to them like spamming in direct mail, because we no longer see them as being human. Like us, consumers, customer and demographics, traditional marketers, see them as just the life support systems for wallets purses or checking accounts. That’s all they’re worth audience and tribe’s is an affirmative view. People who think in these terms want to exchange experiences and yes, goods, products and services as well, but what we want to do these things in a more positive way, a way that isn’t reductionist.

We see audiences and tribes as humans they’re, one of us. They have thoughts and feelings and opinions and aspirations, as well as wallets purses and checking accounts. While they may all sound slightly hippie dippie a way to approach this kind of work. The rewards on many different levels makes the effort worth it. Audiences are loyal. Audiences can also advocate on your brand’s behalf numbers and statistics can’t advocate, and they never will before.

Listening to this last part of the lecture, I suggest that you refer back to your notes about the seven elements of a story which, just as a reminder, the central premise: the three-dimensional character, the confined space, the protagonist, the antagonist of the arch and the resolution, and Really understand what each one of these elements are and what they contribute to a story. I’d also suggest revisiting your notes about the six levels of meaning which, just in case you forgotten our brand attributes brand benefits, brand values, brand culture, brand personality and audience understand the relationships in the interactions between the seven story, elements and six levels of meaning.

You will need to relate what you learned in the first half of this lesson to the last bit of brand storytelling that we’re about to cover here. We will be building on that knowledge, which you will need in order to complete this scenario and the template exercises for this session. A good strategic brand story is also measurable. In other words, your brand’s story is the most important statement you can make to ensure it’s as powerful as it can be document your story and ask these three questions.

Number one. Is it relevant by relevant, I mean you can state what you think is important, but the only thing that matters is that it’s important to your audience make sure your language feels like it belongs to them. The second question: is it valuable by valuable I mean, does your brand story deliver real value to the lives of your audience if it isn’t immediately evident, go back and craft the statement, so it delivers the value third question: is it extendable and by extent extendable? I mean: can your brand story extend across your entire? Offering can it grow with you into the future, make sure that your story has enough depth and again think about the example that I gave for that umbrella personality for aardvark? That’s a good example of making something extendable here, I’m going to give you some storytelling secrets: have you ever read a corporate website, that’s so dry and so factual? It nearly puts you to sleep.

Conversely, have you read one of those about us page that was so painstakingly detailed? You know the ones that kind of say it started when I was born in a small town and college. I studied then, 10 years after that project we decided to, and it just goes on and on and on in my new detail, so much so that you’re utterly confused by the second paragraph. Another thing to keep in mind: that’s basically don’t do that.

Keep things nice clean and streamlines another secret. It’s a story! Writing have you accomplished something unimaginable overcome an impossible hardship over joy to find your passion tell your audience about it. These are evergreen ideas and emotions that will always resonate with your audience. It shows you’re genuine and it shows it again beyond a profit motive. You have a real passion for doing the thing that it is that you do challenge yourself to tell your anecdotes in two or three sentences to stay on course.

This is a topic will be going into far far more in depth than the whole kind of writing more effectively online course, but for now just kind of think about how you can put things in a very, very succinct way, some more storytelling secrets if you’re a New customer or new client met you in person. After reading your website, or blog with your, be a big disconnect between that and your real personality, showcase, your personality and unique style by telling your story in your own voice give your audience a glimpse into the kind of person or brand that you are this.

Should this will always show you and demonstrate your passion and the next one stumped on how to embrace your voice on paper risk? Looking like a crazy person and actually say out loud the story, you want to tell online even record it with your smartphone or one of those dictaphones transcribe it and then edit it just to round out the edges and make sure that everything is smooth. If you saw clothing, that’s primarily aimed towards professional twenty-something, women want to think about creating a blog or a blog series, at least that offers fashion advice and tips for dressing well at work or outfits that take you from the desk to drinks.

Afterwards, you get the idea, there’s kind of stories tell the stories your audience want in need to hear another little tip is um devote 30 minutes to getting to know your audience better. What are they reading? What do they comment most on? What are the biggest challenges? Craft blog posts addressing what you’ve learned and in doing so remember the personality dimensions, but also remember the six levels of meaning brand attributes, benefits, values, culture, personality and audience that wraps things up for this lecture.

I wish you all the best for your work on the scenarios in the template that accompany this session, and I will see you in the next session.


 

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How To Build A Brand | How Important Is Social Media & Branding To Success?

Interestingly, my feedback on that is that branding on social media is nowhere near as important as your brand. What I mean by that is social media is a completely personal thing who you are and how you show up on social media is more important than anything you have to do anything you have to sell it’s all about what you say, how you say it, how You come across how you resonate with people.

Are you listening? Are you engaging? Are you commenting? Are you giving feedback? Are you sharing? Are you adding value, you know, are you a thought leader? Are you a Content sharer? What is it that you want to do? How do you want to show up on social media? Because, whilst your branding is important from a for a business perspective, your branding is important because your brand and who you are and who your business is and how you’re showing up is associated with that branding.

So that brand identity and the brand married together, the two are connected their associated. They have a reputation to each other, so you just need to make sure that if you’re branding is going to be successful in a way that when people look at it, they trust it they value it and they want to buy from it. Then you need to make sure your brand and your your personal identity of your business, your reputation, what you’re known for what people say about you when you’re, not there, the key credibility and trust factors behind what six behind that face.

You know what is it what’s? Building muscle in your business, what’s the skeleton of what you do when you have those two things that come together then it becomes very important, but you need to make sure that with social media it is all about your personal connections about your relationship with people. It’s about being fully present, it’s not about broadcasting at people or throwing jelly at them and hoping that some of it sticks it’s about engagement.

It’s a out. You know it’s about adding value to people, and you know if you want people to like and share what you do, then you need to go and like and share what they do. The first of all you need to like genuinely like it. You know, there’s no good, you having a load of followers and you see their content. You think what a load of rubbish, but you like it anyway, that’s not congruent and it wouldn’t be congruent for them to do that with you either.

It’s very unlikely that you’re going to follow each other in the instance, so you might want to do a bit of a social media purge to get rid of people that don’t really add value to you, because if they’re not adding value to you, you probably aren’t Adding value to them either and focus on building relationships where you can build a very, very strong brand, both there’s a personal brand and as a business brand.

So I hope that helps you if you’ve got any feedback, questions or comments, please pop them below this article and we will be in touch with some more branic tips very soon.

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How To Build A Brand | Social Media Fears | Small Business Marketing

Now today, I’ve had a question from Vincent Britain, Dan who has come through via the article that biz crowd promoted for us last week on social media fears. Now Vincent has sent an email which says hello. Thank you for the article in biz crowd around social media fears. I am a little old-fashioned and can’t get over the skeptic view that social media, Facebook, Twitter, etc is quite tricky to handle with a lack of human resources.

It may be that social media is like marketing oxygen. However, I find it very difficult as a sole trader when I have so many other things to concentrate on. Do you have any suggestions or solutions? Yes, Vincent absolutely I do now it is tricky when you are working for yourself, because social media – and I mean there are so many social blogs that you can use to promote your business and promote you that you could end up just literally doing that as a Full-Time job and never making any money, and let’s face it, the point of using social media is to queue up some customers for you, so that you have tomorrow’s money as well as today’s money, while you’re serving the customers that you’re working with so you do have To be quite careful when it comes to social media because you could get caught up in the the same, I suppose trap that a lot of people do when they start using social media, which is to just go nuts on it.

And then you don’t end up getting anything else done. I know, because that’s what happened with me, so what I found the best thing to do was to just focus on one or two blogs. Now. The best thing you can do Vincent is to think about where your ideal customers are now. I don’t know anything about your business because you haven’t told me what you do, but I’m guessing that it’s something to do with property from your your email address.

Now, I would think about your ideal customers step into your ideal customers. Shoes think about their pain, think about what they’re going through. What what then, what frustrates them? What kind of panic are they going to be in or what kind of and a future mode are they going to be in because they’re that your customers are either going to be moving away from pain towards pleasure or they’re going to be moving towards pleasure, and Not even thinking about pain, so, for example, if you are a plumber, then it’s quite likely your customer might be phoning you up for to move away from pain, they might be moving or they might be in pain at the moment, a burst pipe, their kitchen might Be flooded, they’re going to be in a real reaction restate, so the best thing you can do is make sure you’re very visible, on a social blog and on your website in a way that they can access.

You quickly, they’re not going to want to go, searching hunting and surfing on the internet, they’re going to want to find you and they’re going to want to find you quickly. On the other hand, if open on that note, by the way, you should make sure if you have got something if you have got a product or service where you’re moving your customers moving away from pain if they’re in pain – and you are there to help him Move out of it then having a mobile website a website where they can find you very quickly online, and your number will come up on the on the phone that basically, it will recognize the device that your customer is using.

So if it is on a phone it’ll pick up that you’ve got a mobile website and it will display it so rather than them having to scroll down for everything your your mobile site will come up. It will be really really clear at the size of the face of the mobile or the smart device that you’re using, and you can make sure your number. You can just literally click on the number and call it, whereas if people are going to a website, you might have your number at the top of your website.

If it’s not mobile web ready, ready, they’re going to have to really zoom in and they might not be able to click on your number, they might have to type your number then by memory, because they’re looking at your website, they type in your number by memory Into their phone and they could get digit wrong and end up phone in someone else, get it really paid off and call the next person on the list, who does have a mobile-ready website that they can call from quickly if you are moving, if you’ve got a Service or a product where they’re moving towards pleasure, for example, and maybe you’re an interior designer, so somebody is more than likely going to come to you.

They have some kind of disposable income that they’re going to spend because they want their room or their space to be improved in some way, and it might be, they want you to give them more space. It might be that they want to create a space witches for their grandchildren or there’s going to be any motive. Motivation behind that, rather than a reactive, so they’re they’re going to be hanging out in a different place to the people who are going to want to find you quickly.

It’s very unlikely that somebody who needs a plumber straight away is going to go onto facebook and start looking for if their kitchen is flooded, they’re going to want to find you quickly. So you need to make sure you’ve got a mobile-ready website and I would make sure that you are then promoting that mobile ready website on your social blogs, Twitter and Facebook will be very, very good for you.

If you have that reactionary kind of service and they’re still very good for you, if you have the emotive service, where you’re moving them into a place of pleasure, excellent, in fact, I mean hairdressers, beauticians people that have a business consumer and a company business. They do very very well on on facebook and twitter, and you can also use Facebook Ads. You could use LinkedIn, but I would sort of suggested that in that case, Facebook or Twitter would be brilliant ways of you getting in front of your ideal customers.

What you got to do is really step into their pain or step into their pleasure. Why are they searching for you and where are they likely to find you? Where are they hanging out? Where are they spending most of their time? So you can start getting onto the on their radar can start creating and sticky things in their mind, putting things out there. I call it a heartbeat, so you’ve continually got that heartbeat of your brand beating in front of them and – and you need to make sure you’re doing that on the social blog they’re wrong, because they might well find you on social media.

They might have a problem and think, oh, I saw Vincent promoted something the other day his number. I know it’s on facebook i’ll go and get it from there. So if you’re already creating those messages and you’ve got that heartbeat, that’s constantly beating and constantly visible in front of them, then that’s a great way because you’re the first person they’re going to think of when they need you or they want what you provide and Facebook And Twitter have and they have produced the best results in all the social campaigns that we’ve used, certainly over the last three to four years and that’s on a business to consumer level.

If you’re selling business-to-business, you really really want to be on linkedin, but why i’d suggest you do is really photo find out where your customers are spending most of their time on whatever social blog. That is and then make sure you’re in front of them at least once or twice a day. I wouldn’t do it more than three times, because that can come. You know it just can get repetitive and it can get in their face if you’re doing it through facebook with Twitter.

You do need to be on there a bit more because there’s more people who are putting things up there throughout the day and you’re, just whatever you’ve posted, is going to go straight to the bottom of that line. If they are very well connected and they have a big network of people, they’re going to be seeing a lot of updates – and you don’t want yours to be at the bottom, so think about them. Where you customers are hanging out and at what times, they’re likely to be online when they’re, looking for you or what you provide or when they’re just chilling out, and you want to get on their radar, you want to get in their conscious.

Yes, now I use social media not just to get new customers, but I also use it to interact with our existing customers. It’s a very, very good way of you constantly providing value and adding wow experiences to them without you having to phone them up every day or spend money on expensive advertising. So I find it’s really good. All of our customers join us online. We make sure that they get different things to what we post on other things, for example, at miles, and I have created the brand accelerator program, which is a very, very exclusive program.

It’s like doing a three-year branding degree, a three-year marketing degree, a three-year business degree, stroke MBA, and what we’ve done is taken all the fluff out of that and condensed it. So the people that are on our program are only doing the things that really matter to building that business. Taking that idea from being a seedling or a thought or something that you’re already providing, but you want to create a much bigger presence for it.

You want more visibility, get it in front of people in a much bigger way, so we’ve created that program and we create these daily article tips like we I’m doing for you now Vincent and, if you’re reading and you have the same challenges as Vincent. Hopefully this advice is helping you and – and we’ve got that program, but we don’t put articles like this in that particular group. That’s a closed group and we put Wow articles in there added value articles things that no one else sees and we’re we’re giving added value to those people who are spending money with us on our program and that’s an ongoing thing.

So so you want to think about how you can also use social media to communicate with your existing customers and how you can communicate with a different list of prospects. People who you want to be customers, because you would communicate with them in a slightly different way. Otherwise, it could come across as spammy to people who don’t know you yet and over the top to people who are already spending money with you.

So I do different things with different people. Now I’ve done is. Last year I created a social media series where a 10-step series which gave information about social media and how we use it and how we advise that you would use it in your business. So there’s 10 articles they’re all on YouTube and I’m going to post the links to them here underneath this article. So you can go in and you can read all of those articles as a series if you want to and what also say is in an issue.

5 of brand brain magazine, which you can go in by now at brand brain magazine com in issue 5, which is out right now – and there are, let’s, have a look. Well, we’ve got articles which are on and how to leverage the power of facebook brand management. How to manage your reputation on the line which is very relevant to social media, social proof, the psychological technique that will win you customers, so that that’s another article that again will really help you till to win customers, and you can use that offline and online.

How to build your brand equity online cost-effectively and the wonderful world of facebook tabs so there’s 1. 2. 3. 4. 5. Verse 5 articles out of a whole magazine which are on social media and there’s loads of other articles in there as well. And if you go to and if you go to our main website in the drop down menu, the second option in is a drop down and you’ll, see that we have past issues with bran bran magazine on there.

I’ll put the URL below this article. So it makes it easier for you to get them, but you can see past publications as well and what’s in those and if you want to to get past publications that have got amazing content in and a lot will be around social media. A lot of things will help you with your social media efforts, and then you can buy those magazines. You can buy the back issues as well, so I’ll make sure I put the links to those Vincent.

I hope that this article has helped you and it’s given. You some clarity so that you don’t get confused and start trying to get on every single social blog just get on one or two, and do them really really well and you can do them throughout the day. So, as a busy person and the only person in your business as a sole trader, you can pop on Twitter when you need to the toilet or when you’re just about to get in the car.

And then you know before you set off just post. Another little thing – and you know, there’s lots of stuff you can do in the articles. I’ve created I’ve, given you some ideas about what you could promote and what you can talk about on social media and where you can get content ideas as well. That will help you so blimey. This is turned into from a very quick article. It’s like 12 and a half minutes so I’ll stop.

Now, if you need any help at all, please do get in touch with me. You can email me Sammy at how to build a brand dog or advice at how to build a brand dorg, and I will pick up from either of those email addresses have a fantastic day, and I look forward to hearing from you take care and if you’ve Got any other questions please pop them below and I’ll make sure that I answer them for you in the next couple of weeks.

Bye

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How To Build A Brand | Content Marketing | Small Business Marketing

That might need to now that things are changing so much on the Internet. Has we keep saying because the the behaviors of the people are using the googles and the Facebook’s and all the other social media blogs to get to your website is changing all the time and there are so many more people who are offering what you do and More websites going up that you’ve got to show some sort of innovation, and it might just be that your website is has been up there for so long now that there may be some broken links, web pages that don’t exist anymore, they used to have their or Links of sort of change site to a page that do exist and no, no, that people can’t get to them anymore.

So it’s really reveal your website because it may become time to redesign your web design. Now, one of the key things that may start to highlight that things are not going pyrite is that you might have started dropping down the rankings in the search engines. Now the search engines, as we know, keep changing their criteria on what matters to get you the ranking that you deserve. So if your website’s dropping other rankings, you might be thinking well, I’m still adding my content to the website.

I’m still adding links of high quality from the web outside websites into mine, yet is still not working well. One of the key factors that does make a difference to your ranking is the website itself, because if there are broken links in your website, Google will follow these and because they know that’s not a great example of customer experience, but the people that they’re sending to Your website they’ll start to drop you down the rankings.

Equally, if the web page is old and the older days it was, I had, images were slightly larger and the web page took longer to download again as far as Google’s concerned, even though broad bands fast, it means that people’s experience needs to be faster. Their patience is shorter and they want that information even more quickly and more accessible than before, crazy huh. That’s the state of affairs, so Google’s now look at your website to see how long to downloading how long it takes to download sorry and from that deciding whether that experience is going to be good for its customers and there are other factors as well.

So when you think about your website and your home page, if it’s really really busy and there you have too many decisions to make to take another step forward with you, then again. This is something that might be affecting how much of a bounce rate you have, in other words, how many people are coming to your website, landing on the homepage and they’re, not taking any further action they’re leaving at that point, because they feel is too busy doing Things they could do and therefore they don’t know where to start, because in truth, whilst we are live, complex lives, we actually do like things delivered easily excessively and in such a way that it’s any of a process.

That’s not going to take too long. So if your website is giving them too much of a process to think about what they got to do, the Tennessee is they end up doing nothing because they get frustrated and go look for somebody else, who’s delivering something of a little bit more ease. So here’s a top tip for this particular thing about redesigning your web design. Revisit your homepage. Look at all the links look at where there might be pages that no longer actually appear go to your blog post, because you might have reference to page in blog posts which have now changed their address or no longer exists, because those broken links of what Google’s Going to find then look at your home page and find out okay well as an overall home page.

Am I giving them too much information? Is there a article that demonstrates the same point that I’m delivering in content of those in a text? Format? Is this something i’m giving away straight away, so they’re getting value right from the outset and are therefore people come into the web page and engaging with it and following a pro through with it, because guess what? If google has the tools with which to find out? How many pages you have and how much time, they’re spending with them, do you think for a moment that perhaps Google is grading your website on the experience that other people having and therefore open to the idea of given that experience to others, based on how good That experience is absolutely because all the analytical tools out there are getting much more complex, much more sophisticated and they’re, using the information to make a decision on whether your website’s visible enough and even viewable enough.

Certainly, if is accessible enough, so take a look at your website, get someone else to take a look your website and take a complete journey through the whole website and make sure that it fits in with a nice easy, step-by-step process to get to the information that They want, does it have a good offer that they can get involved with you without having to spend any money with you whatsoever right now.

Is there something in the website that you can improve on the language that you’re using to make that experience greater to keep people on your website for longer? Well, that’s your tip today about your website. Even if you’ve only had the website up for a month or two and or even up to even up to a year – and you haven’t, looked at the analytics, probably to find out what people are doing to follow that process through with your website, take a look.

Now because you might find some very big gaps that can be easily filled, not sometimes just by improving experience on the website you have, or maybe just taking what you have and put into a better environment. That makes Google look at your website and find it is a better experience due to the content that’s on there and the way that the website actually downloads as well. Only just one more thing.

A bit of a postscript to this article is article: does each page have a article? Do you know the engagement and conversion of a website has articles is far greater than that without that’s because people, sometimes, if they’re, looking at your website on a mobile device or they’re looking at on a desktop where they have speakers or earphones they’re going to be Sometimes one read a article because it’s quickly to do it’s easier to do than imagine having to read right.

Well, that’s what people do so! That’s that last final tip check your website and see it as another articles, and the other great additional benefit of adding articles is that Google, if you string those in from YouTube or other mainstream article hosting sites, will actually know that the experience your customers are going To have is even more engaging because of that because it knows through owning YouTube, especially google, because I don’t youtube.

It knows how many people will read articles now, and it also knows, even though it’s not officially a search engine. It has way more than now half of the searches on the internet done through YouTube or rather than google. So if you have articles on YouTube and your articles on your website, guess what they’re going to start thinking, that’s a better experience. So hopefully, that helpful tip today has really made you think about taking some action I’ll be back for more tips really really soon bye.

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