It is time for businesses to consider utilizing social media, however their considerations should be based upon 2 independent situations. First, what kind of impact do social networks have on businesses? Second, what sort of effect can businesses expect without social media? The impact that social networks has on service varies, however it’s been kept in mind that nearly 80% of SMBs or medium-sized and small services have actually reported an increase in traffic with the assistance of social media websites. However, this is not a trusted statistic alone to ensure one’s success on using social networks for organizations.
Various surveys have been carried out on the number of individuals that use social media websites and the method they can affect marketing techniques. For beginners, Coleman-Parkes Research revealed that 84% of American business felt the desire to create new methods to communicate with their customers, consisting of social media and mobile marketing. If you take those numbers into consideration alone, you are missing out on out on a lot of prospective leads and traffic by avoiding out on social media
In an old study done by the 2008 Cone Business in Social Media Study, the statistics revealed interesting information which should be kept in mind by company owner. -60% of American residents use social media. -90% of those noted that businesses should have social media presence -85% of those noted that businesses ought to communicate with their customers through social networks.
Customers that were surveyed also indicated that companies need to utilize social media for the purpose of:
Problem resolving (43%).
Obtain feedback and remarks (41%).
Customer interaction with business (37%).
Market to consumers (25%).
These outcomes ought to be sufficient for company owner to consider the use of social media. If their consumers desire them on social media websites, it’s already an indication that they too want to reach to businesses. It’s an indication that services require social media since their clients are currently there. All they actually need to do is sign up, develop an account, put pictures, upgrade continuously, and they’re all set for life.
At this state, social media websites like Facebook and Twitter are here to stay for a very long time.
It is time for services to consider using social media, however their considerations need to be based on two independent circumstances. The impact that social media has on organization differs, however it’s been noted that practically 80% of SMBs or medium-sized and small businesses have actually reported a boost in traffic with the aid of social media sites. These results ought to be more than enough for organization owners to think about the usage of social media. If their customers desire them on social media sites, it’s already a sign that they too want to reach to businesses. It’s an indication that organizations require social media because their customers are already there.
Social Media and Customer Service
Even if you have a great social media strategy for your business. Customer service is key! The video below has great tips for your business to exceed your clients expectations.
How important is social media and branding to success? Well, if we go back 50 years or more, even it would have taken thousands, even millions of pounds worth of investment to get your brand and your message out there in a greater way and you couldn’t even guarantee but you’d, get in front of your ideal customers. Social media has given us tools, unlike ever before, it’s given us a vehicle to be able to get your message out to exactly the people that you want to see, feel and hear your brand in the way. You want your message to be duplicated. You
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Now. Last week we did a YouTube live, and I had some of you guys asking questions about how to build your brand for your business And I kind of explained the concept and strategy and everything on that Livestream.
However, I figured I’d: go through break down an exact, step-by-step Tutorial, showing you guys exactly what I do So in the first part of this article. I’m going to give you the high-level overview of what I do I’ll show you guys the exact ads everything and then I’ll show you guys how to actually implement it and apply it into Your business right now. If you guys are brand new here to the blog And if you guys have not gotten my free facebook ads mini course, Just drop a comment down below and I’ll go through and I’ll share that with you guys.
It covers the basic of basics of Facebook Ads. So Facebook Ads manager, the pixel tracking retarding, all the different stuff that you really need to get a jump start Into Facebook advertising and also one other quick announcement before we dive into this, I just launched a brand new blog. I know I didn’t think I’d forget to blogging, but I just launched it this week. I thought it’d be kind of fun, talking about passive income and growing your passive income, some different passive income strategies So I’ll add the link down in the description below.
It’s also is just my name: Jason Wardrop com, so It’s not completely done So go check that out, though, I’ve got some different strategies and show you guys some different passive income strategies that I do and That you can go through and implement as well right. So I think, that’s everything we need to cover in this start of this article, But let’s dive in to actually building your brand, how to do it the most cost-effective way, Leveraging Facebook advertising Instagram marketing.
You can use both platforms. Okay, So the first thing that I do is I go through and I set up a article Okay, where you can see this one right here on your screen, where I’m, basically just it’s like a two-minute article. Let’s just go play here: Okay, This one’s almost 5 minutes long, But it doesn’t need to be long 2 to 5 minutes telling about yourself, your business, how you got into your business? Why you even do your business And just give it a quick overview about who you are, what you do and just the basics? And if you look at this Right here, this first part It just says: Hey.
My name is Jason Wardrop specialize in real estate lead generation. So I’m basically telling everything that I’m saying in the article just right here in this short excerpt, and if you look at this, I actually don’t have any call to action. Okay, there’s no link, There’s no! Like there’s, nothing else getting them to go through and buy something and opt-in to a landing page Click to my website. My goal is, I just want to keep them on Facebook right here, okay, now, the reason why I want to do this is because I’m going to run an ad which I’ll show you guys here and a little bit how to do To go through and get Article Views so Facebook has so much data that they know the people that are in your audience, whether you’re doing this for a local business or for a national business and international business, Whatever type businesses, they know the people in that demographic Who are more likely to Read a article Okay, so you can actually get article views for just one cent, So I’ll just prove that to you guys right up here, So you can see right here.
This is the ad set pushing that article, this one right here And I’m getting views for just one send that’s per three second article view. So you know that’s not the best article of you I like to usually go for 10 seconds or someone who’s, readed, 25 or 50 percent of the article. But that’s that’s like the most cost. Effective thing You could possibly do. Okay, so cuz. If we come back over here and we look that’s 550 1000 views, 108 shares 156 comments and if you’re thinking about getting that type of exposure on a billboard or a magazine or a newspaper or anything like that, It’s going to cost you Significantly more right.
Now The cool thing is is once we go through and once again, I’m just giving you guys the high-level overview of what we’re doing here to go through and build this brand awareness. And then I’m going to show you guys actually how to do it at towards the end this article right, So we go through. We shoot a quick article, two to five minutes telling about us, our business. We run a article view campaign and you can really put as much money as you want behind that five.
Ten bucks, 50 bucks, whatever it is, and go, get exposure in your local community or Nationally or internationally, based off your specific segment. Your specific interest of people that might be interested in your business And then everyone who reades this article, it’s like, let’s say everyone who reades 10 seconds of this article, where everyone that reades 25 percent is article over half of this article.
We can actually build a custom audience inside of Facebook, So basically Facebook will track everyone who has readed the article and Then we can create another ad and only show that ad to people who have already readed the article Now guys. This is super powerful because these people already have seen your face like right here. They’ve already seen my face and if you guys are have this massive fear of being on on-camera or whatever You’re just going to have to get over.
I was in the same position back a couple years ago and I just keep shooting articles, keep shooting articles, They become more and more natural, still kind of a little bit weird. Every time I turn on the camera But he’ll get over it, So they they’ve now seen your face ball ready. So when you go through and show them another ad They’ve seen your article and they’ve heard about your story, who you are what you do and why they’re even seeing that app? Okay, so for an example of what this ad looks like.
So I’ve got this one right here. This one actually has a link. Okay, So remember this one doesn’t have a link. This is more of an intro story based article and then this one right here. It actually has a link of where I want them to go and opt into. Can you can see this one right here And so it’s got a mass amount of likes comments shares all that stuff And if you look at the cost per lead here so right here, This is 4 dollars and 88 cents per lead for my webinars, Which just To kind of put that in perspective with the relevant score of 8, Which anything pretty much seven and above is pretty much the gold and that’s where you want to be but 488 put that perspective.
Typically, I like to shoot for anything between 8 to 10 dollars per lead on webinar registrations. So You, the strategy, you can literally cut your cost per lead in half By using the strategy of people like warming them up with this article views campaign. First, Okay and I know it seems kind of counterintuitive, because you’re spending money to get people to read the article, but that person’s so much more qualified and you’re building your brand you’re building that exposure, that awareness, everything and then you’re Remarketing to people who’ve already readed.
That article with an ad that looks just like this and then you’re, sending them to a basic Landing page. Okay, so something like, let’s say like this or I work with a lot of real estate agents. So a landing page looks like this. They come in Put in their name, email phone number hit submit and they become a lead in your business right So guys that is the basic overall concept in strategy. So let me just jump in and I want to show you guys inside the ads manager how to Actually go through and set all of this up.
So I’m just going to come over here to my demo account for you guys. So the first thing we want to do is we want to create a custom audience Well. The first thing you want to do is go through and shoot a quick little article right here And I shot this once in my car. I did one in my family room. I did one of my kitchen just different backgrounds. For some reason, people like the one in my car, with my sunglasses on it, Just got a lot more people actually reading in or engaging and interacting with the article.
So you can try a few different, I’m literally saying the same thing in all the different articles. I’m just changing up my background, So you guys can test a few different Brack backgrounds See what it looks like, but once you’ve shot this article you’ve posted on your Facebook page. You want to come over here to the ads manager and we’re going to first create a campaign for article views. So all we’re going to do is Ford here.
Click on create Okay, we’re at the ad set level, we’re going to start over We’re going to come back up here To ads manager. Okay, So we’re at campaigns make sure on campaigns. I was on ad sets: That’s. Why did it work as well? We click on create and then we click on this article views right here And then we can give it a name whatever you want. This is obviously a demo, so I’m not going to give it a name right Here We hit continue and then let’s say that you’re in a local market – and This works, if you’re a real estate agent, if you own a you, know a gym, a local gym.
If you’re, a dentist, chiropractor, Really whatever business, make you’re in and could be, a local business could be an international business whatever it is, And let’s just come down here and say that we live in we’ll, say we’re an Omaha Nebraska today, Okay, so we’ll say: Omaha Nebraska, we just click on this right here And if you want to go through and expand that network. So you want like a 25 mile radius Because you’re like willing to go through and work that far out great.
If you want to go through and lower that or make it Higher or you could just say hey, I only want people actually in Omaha like let’s say your restaurant, Then people probably aren’t going to drive 20 to 30 minutes to your restaurant. You can say just people right within Omaha, Nebraska and Then we’ll say instead of everyone in this location a lot of times. Well, if you’re a restaurant, you probably want that.
But if I’m a local business like a chiropractor Dennis real estate agent loan officer, I want people who live in this location. The reason why I want people who live in this location is because, if someone’s just passing through or traveling or whatever They’re, probably not going to come to me as a dentist or a chiropractor or real stage, and or anything like that, So I just go like That you can see it’s four hundred and fifty thousand people, because Omaha’s a little bit Smaller City compared to some of the bigger other big cities out there, and then we come down and we just choose age range.
So let’s say our age range like our typical customers are 27 and older. Okay, that’s typically what I recommend for the real estate agents that I work with and Then the language I’ll just leave that as is detailed targeting, as is because what we want to do. This is branding guys, So we want to go through and build Casas massive wide net to this audience and then we’ll see who sticks based on who’s, going to actually read that article and Most of our targeting is done by the people who actually read the articles Because they’re going to read the article That means they’re more interested than the next person who’s, not actually going to read the article right.
So we just come down here and then you can do automatic placements. They say recommended when you’re going through and branch. This outlet casting this wide net. I usually like to do it Placements and I usually just like to do the Facebook news feeds Okay, so everything else I’ll come down and uncheck and You could think like, oh well, Instagram would be great. The only thing about Instagram is they usually don’t let you have longer articles Okay, so it’s got to be a really short article.
So I like to have you know two to five minute: article: Keep it on the Facebook know, mobile and desktop news feeds and then we’ll come down here, And your budget really is up to you, Like my my one post right here, I’m spending $ 50 per Day, which is actually pretty insignificant to the amount of money I spend each day, but for some people fifty dollars in a day that might seem like a lot of money.
So now I’m just starting out. I would maybe start out around five to ten dollars per day, So we’ll just say ten dollars per day: Okay, seventy bucks a week or three hundred dollars a month, Really, if you’re trying to go through and build your brand and your your mark and all that Stuff, It’s it’s not too much! Okay! So then, coming down here. Let’s click continue And at this point ideally you’ve already uploaded that article to your Facebook page So we’re just going to click on use an existing post and then, if you just recently uploaded it, It’s just going to be right in here where you can come through And choose it, But if you uploaded a while ago, like I did this, one was back in January 31st – I’m going to select this ID number up here, I’m going to copy that then I’m going to come down here and go enter post ID and paste it In right there and hit submit Okay so see how it pulls up the article.
Then I don’t have to go recreate the ad inside a Facebook Ads manager, Which can kind of sometimes be a pain in the butt, and then I’m going to hit confirm All right. So now, at this point, we’ve got this going out ten bucks a day to our omaha nebraska Market and we’re getting people reading that article reading that article reading that article then after about five days or so We’ve racked up a decent number of people.
Probably a few hundred people who have actually readed that article So now what we want to do So we want to get this done. Wait: five to seven days collect some data and that we want to come over here to audio And we want to create a new audience. Okay, we want to create an audience of everyone who has readed that article at least a certain amount of that article. So we’ll click on create an audience will say, custom audience and Then we’ll come over here to engagement, Okay, these ones, I cover on other articles, but this one is engagement and then we say article Okay, because they’re going to be we’re going to be tracking people Who have already readed a article, So we say article right there and then we say: okay, people who have viewed.
I don’t like doing at least three seconds of the article because they could be scrolling through on their newsfeed and If the article does auto plays it could run for three seconds and they’re, not even paying attention. Okay. So if you want maximum audience of maximum reach, I would go for ten seconds of your article. If You want still a large demographic but a little bit higher quality, Then I would go with twenty five percent of your article.
Okay, Now this branding play you’re really going for the larger masses amount You want to create a bigger bigger audience. So usually I like to just go with ten seconds of your article, Because you never know maybe somebody readed eleven seconds They were interested. They didn’t read a full 25 percent, but they got distracted some reason, but we still want to include them. So I’ll just do ten to ten seconds right here Then we’ll say: choose articles So we just come down here.
We choose our Facebook page. So let’s come down Pick my face page right here and Then same thing: you’re just going to go through and choose Whatever. The article is that you want to go through and create the audience’s Okay. Now, if you guys just barely uploaded it, obviously you’re going to be able to have it right here at the very top, and you can go through and choose that now, I’m going to just going to choose one! This one has This: one has 50,000 views right here, so I’m just going to select this one.
Just so you guys can get the idea, but You’re going to be choosing the article like you’d, be ideally choosing this article I’ve already. I’ve already done this. For my business So – and I prayed the article a while ago – So that’s why I’m going through and doing this, So we’ve got this one with 50,000. We click on this. We just click, confirm Okay, And then we can say everyone who’s viewed the article in the past 365 days or you can even say in the last one day, three days, seven days 30 days, Whatever it might be now usually on this branding thing, I don’t usually Like to do 365 days, because if somebody saw my article a full year ago, They probably already forgot right, like they probably don’t.
Remember me: They don’t won’t, remember reading that article, So I usually like to go between the 7 to 14 day range. Okay. Now, if you want a little bit bigger audience, We might go with 14 days If you’re spending a little bit less money like 10 bucks, 5 bucks a day. You probably want more days there, because you want more audience, want more data to work with And then right here you can just name it so viewed 10 seconds of, and then you just put like the article Name right So now we’re just going to click on Create audience right here and then we’ll sit next done.
All that’s done Good to go Now. What we’re going to do is we’re going to go through and create a Well. This is remember. This is guys 5 to 7 days after you launched this initial article view campaign Okay. Now this is big, because if you haven’t had anybody read this yet, then you don’t have anyone to go remark it and retarget Right. So now What we’re going to do now? That we, this is populating, and this could take a couple of hours – could take up to 24 hours, But I won’t worry about that.
I would just get right on it. Facebook’s going to automatically populate this and update it for your stuff, So we’re going to come over here, Click on audiences go down to ads manager and Then we’re going to create a new campaign, And so we’ll click create a campaign. And For this one, let’s just say we’re going to do a small budget so like 5 dollars per day, because we have a very small audience most likely because it’s the audience of only people, who’ve readed the articles.
So because it’s a small audience and because we’re probably not going to be getting 15 to 20 plus conversions per week, I’m just going to run a traffic campaign and then we’ll this campaign name We’ll just leave it, as is for this demo, And then we’re going To come down here and then I would call this retargeting retargeting article Viewers of you know, name of article and then say like 10 seconds or something like that.
Okay, so that’s just the general idea. You can name it whatever you want. Whatever you know, you understand and make sense to you And then what we’re going to do is come down here to this custom audience And we’re just going to choose view ten seconds. Article name: This is the audience We just barely created all right now guys. This is key because So many people, especially now with all the Facebook algorithm updates and they’re changing everything and all this stuff and people are going crazy guys.
This is why, like I, have never freaked out or never worried about any of this, because I don’t even use most of the Demographic and most of the interest Hardy and the more that they change. I don’t really use it. I just use this custom data. These custom audiences people have already interacted and engaged my brand people have already bought products from me. You’ve already opted in as leads, And so with this custom data, all of like the demographics of income and race and gender and all that stuff.
It really just doesn’t mat matter, Okay, so I don’t worry about it. If you guys stick to these strategies, It just doesn’t matter and you’ll actually see a lot better results, because everyone else is using Interests and demographic targeting targeting Okay. So, if you’re doing what everyone else does you’ll be stuck in that bloodbath, whereas if you do these strategies that only the top guys are doing, then you’ll be able to rise above all the competition and See a lot better results and also build a lot stronger Brand for your business, Okay! So now from here It’s the same concept.
You go through pick your budget And, if you’ve only got like, let’s say ten thousand people who’ve readed – that article in the last I don’t know the last 14 days, whatever that audience was based off of, I would probably only be spending a couple dollars here: Okay, Like maybe two to five dollars, so let’s say three bucks per day that we’re spending to go through and to mark those people and once again, If you guys have seen my previous articles when you have such a small audience like ten to 30,000, I do like To go through and make the placements Recommended automatic because it’s going to show up on all the different platforms, all the different places that Facebook can show ads, whereas when you’re going through and marketing to a huge, huge audience, I Like to keep it to the Facebook.
Newsfeed, just because that’s what I’ve just seen work best right so then we just hit continue. We go through and create our ad, which my ad looks like this, but obviously this is for Webinars. Yours could be for whatever it could be, like a pizza coupon to go into your restaurant. It could be they work with you as a real stage, And it could be for your dental business and t-3 teeth, whitening or whatever.
It might be, then, from here guys, you’re just going to come down, hit, confirm after you’ve gone through and create that ad, where you’re singing into some sort of landing page like this, and that is how you can go through and cut your cost per leave. In half and Get those article views for just one penny per article of you now, obviously, if we’re tracking 10 second article views, It’s going to be a few pennies, It’s going to be a little bit more expensive than just a 1 cent, But this is the Best way to go through and brand your business on Facebook All right, So basically a quick recap of what we just went over is we want to first make a story base article Just like this, where we’re not having any call to action, We’re not pushing anyone To buy something opt into something click to a website or anything like that.
We’re just telling people who we are, what we do, why we’re in business and how we can help them. Ok, and then You see right here, I’m getting tons of comments. Tons of shares, tons of people saying like hey: where do you do this, like asking me about more about my business and It’s more of them, its attraction marketing, I’m attracting them into my world, is supposed to like going through and Pushing on everyone and just trying To get everyone to come to my world right, So we first set this up.
We go through. We get a article view campaign Spending 5, 10 bucks a day or whatever type of bus you’ve got. You could do more, do more. I highly recommend it. We’re then creating a custom audience of everyone, who’s readed this article for at least 10 seconds, and then we’re creating a retarding campaign and Showing our ads to everyone who has readed this exact article right here or at least 10 seconds, and that is how we are Cutting our cost per lead down by literally 1/2, okay with a Matt with the great relevant score right here, and this is just the most cost effective way and with 500,000 people in In Omaha.
I almost said Ottawa. I was thinking I don’t Canada, but in Omaha you could be going through and in showing this ad and you’re going to very quickly Be seen by everyone in that whole community. Now you might be thinking well Jason. What happens was I’m seen by everyone in the community? Well, you can go through and change up. The article Maybe tell a little bit different story, Maybe tell about you know one of the clients that you worked with or someone that you helped tell an intriguing story.
Something that would make somebody intrigued and Actually want to work with you, Okay And then you can swap that article out change it up and you can go start over again from there collecting that new audience Getting that data And that’s how you can go through and Build a super super killer brand right now guys, If you guys, like this article, if you guys found some value, please go give it a thumbs up.
That would be greatly appreciated when you give it a thumbs up. It helps more people, be able to see this type of content and be able to help them with their business as well. Also, once again, If you guys are brand new here, the blog, if you guys have never got my free facebook ads mini course, Just drop a comment down below, and I will share that with you guys. 100 % free Covers the base book. Basics of Facebook.
Advertising to help you get started with your business And also, if you guys are branding here, Make sure you guys subscribe, because we launch new articles every single week on how to generate more leads, Make more money and grow your business. And if you guys are interested in passive income Be sure to check out my brand new blog that just started link is in the description down below It’s just Jason, Wardrop calm.
I’ve only got a couple of posts up so far, but maybe by the time you read this article, It’s a full-fledged bug. That’s actually got a lot of posts So anyway, guys thanks again for reading today And with that said, I will see you all later.
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I put myself in a position to meet people that I can empower that I looked up to these major celebrities and they took a chance not because, like I said my looks, are X Y Z, my personality, I was just like shaking hands and sometimes, which brings Me now into branding and social media good segue, by the way, thank you being a social media and and branding coach to individuals and brands.
The biggest thing I tell people is treat everybody on social media and online, just like you do in real life. People have this stigma where oh, I got all these legs because they, like my outfit people, have this stigma because, oh I got all these comments. Okay, that’s great, but are you engaging back about social media you’re so good at it, and you know being an actor being a this, this Fitness brand that you are what’s if somebody’s starting out their social media and they want to also be a fitness influencer or An actor: what would your influencer in general? What would be your like number one tip for branding when it comes to branding marketing social media number one tip is always be yourself: personality, personality personality, and is that how you think you grew so big? A hundred and ten percent me being able to be myself and not trying to copycat what other things and other people are doing that are successful.
I would have to say, and I’ll tell you this firsthand, because I tried to emulate what else other people were doing. Uh-Huh but then I realized, I wasn’t true to myself right, so I would say number one always be yourself number two treat social media and online marketing, as you do with day to day people that you shake hands with alright yeah, everywhere, yeah, absolutely and and and Don’t just go based on.
Oh, I got all these likes. I got all these comments, communicate, engage with people and shown that you’re real and that you here, if someone took the time to like and say wow, you look great take the time to respond back, because that fan that you may think may never buy into your Movies, your shows in the long term, knowing that you cared will show them that they’re really, you know who does that then I know I get 10,000 messages a week.
No, no! I understand you really. How do you do it? You need to hire that, like. I think we work with a lot of brands and companies which brings me, I guess, to the the next tip when it comes to social media marketing branding if you’re working with brands, I always give incentives. For example, say we just closed a deal with a brand that I loved and believed in a lot of times. People like yourself.
They send a lot of products, the sample, yeah, hey, hey, Jason. Would you be interested in endorsing this? So any of my interns or my staff, I give them, you know incentives, they get a percentage off. Of that you know. So it has happy fear. I can’t expect to have someone on board yeah and I’m only paying fourteen bucks an hour but hey if they’re, reaching out and brands are coming in and say they pay me.
For this say this is a protein bar yeah and I really believe in, and I think it can help my audience, I’m going to stand by it yeah I’m going to put a hashtag ad because legally we have to to let people know I’m getting paid for This, but I always make sure I take care of my team, I support them. I give them incentives and involved. You know that says: there’s one thing that you have you’re very humble, that’s a big percentage of what what this is all about, because when you really start believing and what people say about you and stuff you’re done right.
If you don’t believe in me this, because it’s a reflection on you baby yeah, it’s nothing to do with me. That’s you make sure to subscribe to my blog for your new viewer and don’t forget to click on the bell. So you can get notifications every time. A new show releases if you enjoyed this article, give it a like and feel free to leave your comments. I’m Jason Rosell and you’re reading get inspired with Jason
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So hey I’m Sam, and this is Emma. So I’m constantly knowing social media’s important and you need to be on it. Or your thought is I have to like. I have to comment. I have to constantly post Actually Emma. I know you’re the social media Queen here. So what is some of your Tips on saving time on social media, First and foremost start a social media content calendar.
This is a great way to help you plan ahead, also to help you get Creative with your posts, because it is all about quality, not quantity, So to improve the quality. If it you want to plan ahead, To get those holidays in there with some cool posts, Also think about it. This way you got Instagram Facebook Twitter. How often do you post I get that asked all the time And the worst thing you want to happen.
Is you wake up it’s Thursday and you Haven’t posted anything since last Thursday, So with Instagram, post At least once a week, But I recommend a couple times a week – Also take advantage of those Instagram stories’cause, that’s really to me easier to fit in because it’s more Raw unpolished content, So it’s a really great Way to some like behind the scenes, I know we’ve done it here on set And then for Facebook again post a couple of times a week And think about what photos, you can add, Show photos of your team Showcase.
Your expertise share something that’s entertaining and of value, Educate me and then Twitter. Now Twitter. You can get A little more frequent to stay on top of that newsfeed, So you can be posting every day Once a day, maybe twice a day and keep it short and sweet. Like me, And informative, I wasn’t going to say it And you might be thinking I’m a seasonal business, so I’m going to like take some time off with that social media calendar Eh wrong, Let’s say: you’re a hotel.
It’s the off season show me a picture of the beach Wish. You were here, Happy get excited about it. Take this and put it top of mind for your customers, your guests, so they don’t forget about you throughout the year Wow Emma! That’s all great and it’s Valuable information, However, I’m only one person And it feels like it’s a lot to do. Do you have any kind of Tips on how to kind of go about all that.
Yeah totally So I will bring up, Go Daddy, Social. We are a do it for you service, we’re on that team And we’ll take this Completely off your plate, After all, it’s a full time job So we’ll give you the Writers to handle all this, If you want to handle this on your own Rad, there’s hootsuite TweetDeck, those are scheduling apps, So that can help you to plan ahead and get that content. You know think about it ahead of time, Ready and it’ll post on your behalf.
In the future, I also recommend to Keep in mind, especially on social media, that you don’t always have to create original content, Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit. Oh, my gosh click retweet. There’s your content for the day and it’s super relevant to your audience.
Maybe some cool recipes and cooking tips, Or maybe you are a landscape artist and you read something about on homes and gardens or better homes, And you get excited about it. You’re like this is something My audience will love Again: repost retweet And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products capturing their experience.
With your services Pay attention to that when you’re mentioned and repurpose that Share it, retweet and That’s going to save you time, Just like the scheduling apps that I mentioned prior So I’m sensing a theme here that I don’t have to come up everything myself Exactly and that’s. What’s so cool about these Social media blogs They are very social and that, yes, it’s not always about You and it shouldn’t be Just dishing out your content, your expertise, sell, sell, sell.
You want to drive some Conversation and engagement with the help of your friends on social, Like other businesses in your industry, So I know one of my bad habits in the past is really just always being on social media. So do you have any kind? Of tips to kind of help with that Yes, you can definitely just set aside some time a window where you take that time to really focus on your social media content And also go and check out what other people are posting.
So you can get new followers. You can get eyes on your brand by just following, like minded people, And in addition to that, I’m a big fan of setting alerts and reminders. Oh yeah, I love to do whatever I can to declutter up here and take off my brain One less thing to think about. I am all for it. I live by my calendar, so I get that Yeah same You should see it mine’s color coded It’s ridiculous.
Oh mine’s bland So have an alert, Have a reminder and then, when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews And if you did take the Time to respond to those Read them and respond: In a personal manner, And any mentions that you have, Which I just talked about, User generated content: this is another great time to Check in setting that alert, like hey Sam, remember, see if Your customers are posting about you and, if so, acknowledge that, because this is clearly a Testimonial to your business, if they’re out there mentioning you Or taking photos of your services, your products Take advantage of it set an alert: Your users, your clients, your customers, they’re the best marketers for your business.
Another thing that I recommend for a good time saver is write out the copy before you post, So your caption. I see this all the time. With my influencer friends, They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re Just hanging out stumped for words like Em Em Em. What do I say? I’m, like I don’t know, you’re putting me on the spot. So it’s something to Think and put time aside to put these captions, Maybe in a word doc, I often use my iPhone notes.
I see my influencer friends do the same So that way, they’re not rushed to come up with a witty creative caption. They have like this caption bank. If you will So you’re saying pretty much, you don’t have to do. Everything in the moment, You know you can plan it out Yeah and that actually brings up a good point. We’re talking a lot about captions and having a caption bank if you will, But also have a photo Bank, so if you come across some compelling photos that you think you might use one day to represent your brand or Your team or your business store those in a place where You can easily access them And just put them out there.
It’s going to save you so much time versus that day, you’re coming in to the kitchen, You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out, Be like oh team, get Together, we’re going to do a behind the scenes photo, It’s like no. This is our busiest time of the day. People need to be served. Customer service is still important, So get a photo bank it’ll save you time in the end, All right, that’s a wrap comment below with your Favorite time-saving tip And make sure that you, like this article, subscribe to our blog and ring that bell to make sure you’re notified when our brand new content comes out.
This is The Journey
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How do you compete? Are you asking yourself? How can I make better content and, as my content actually useful number one you overthink stop trying to figure out. What’s going to work and start posting I’ve done this so many times I’ve sat there for hours thinking. Should I post this piece of content? Is it good enough? Well, no, like the edits kind of off, stop I’m overthinking and you’re overthinking and you know you’re overthinking, so just stop everyone on YouTube.
Everyone on Instagram can create so much content like tons and tons of content, but no one does you know why? Because they’re too busy focusing on what’s going towards versus just posting and going from there, then you see feedback coming in then you can actually pivot your business strategy, your social media strategy. For that content, I think we tend to focus too much on a couple of things and that’s the likes and comments the subscribers and followers, and I do this all the time too.
I’ve been trying to get away from that and the way to get out of that kind of rut that you’re in is to just start. Creating start posting forget about the likes, forget about what kind of comment you’re going to get. If you just focus on you focus on what you’re doing what you have to offer it, and just posting it to the world you’re going to find different things that stick. I think that was a really good post.
That was a really good piece of content. I liked it, I think, I’m going to pursue that kind of content creation and go from there stop overthinking start creating and start posting more frequently to build your brand number two being authentic is your brand. I don’t care who you are like if you want to build a brain on social media, be authentic, there’s only one Johnny Q in the world there’s only one of you in the world.
Okay, I have different ideas and creativity. You have different ideas and creativity. We should start building our brand based on who we are it’s simple. As that I would really challenge you to find a niche. What do you like to do and really triple down on that one thing and create content for that one thing, and just post every single day as much as you can, you have to actually figure out what your process is.
What are you doing now evaluate what you’re doing? What are you doing right now and what do you want to be doing and trust me that kind of brand awareness that you already have right now and that kind of thinking is going to take you to the next step, which leads me to my final point: That’s number three and that’s consistency. I know you know this. We forget all the time you have to find your rhythm and all these different things you get good at branding.
You get good at you, know, Instagram and all these social platforms by being consistent by being active on the platform by actually posting every single day. Like honestly, these are all business one-on-one marketing strategies, that’s the whole framework of building a brand you’re building your brand you’re trying different things. You have to try different things you have to post at different times.
You have to post frequently to find that brain to find a nation to find your voice. It’s that simple. You know I don’t want to just focus on short-term gains and short-term Heinz, that’s the kind of stuff that it takes to actually build the brain. Okay, I gave you a framework. I gave you kind of tools to just really hone in that you can do and I actually have to take those tools and go build something build your brand.
That was it good analogy that just came out of nowhere. You’re going to love it, maybe I’ll do a article on how to actually use those tools. I just gave you into your social media, branding on Instagram Facebook and YouTube, etc. Let me know if you want to see that article, because I hope this helped. I hope this kind of helps you kind of rework your mindset into you. Oh yeah, I got a hone in on me.
I got ta work on my brand. Take baby steps. I hope you got a new perspective on it. If you didn’t know this stuff, please comment below. If this helped, I would love to know what kind of baby steps you’re taking to actually build. Your brand is, let me know in the comments below and I’ll catch you next time on the Johnny Q, blog peace,
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Well, and also you know, a global community, and so we first, the book is really a shift away from the miiverse mentality that is driven marketing. Their own business drew leave the way that we can see innocence. Yours, you know it’s driven the way we treat the planet for so long, and you know, based on the arrival of social media based on the reality, therefore, mutual dependence that we saw in 2008.
We first is a new way of looking at the world. What does it mean for leaders? How do you lead a company a fortune 500 not be a start-up, a non-profit in a we first way. How do you as an employee, do your job in a we first way? How do you as a consumer, buy what you need and live it like? You want to leave, but also be responsible in a way first sense, and so the books theme is how brands and consumers use social media to build a better world, and the only other context I would say for the book was this: you know either dad I’ve Got two daughters: if you look around the world right now, there’s one thing we’re painfully aware of which is government debt.
You know both in the UK and here you know, there’s been a lot of noise about how much trouble or in. Secondly, you know that your government philanthropy do so much and the resources dedicated to flame for mere limited, in which case, where are we going to find the solutions minute? Honestly? Where are we going to find it, but we’re just going to sort of throw our hands or we get a roll up our sleeves in the face and what’s coming? And you know, let’s talk about double deep recessions in Greece defaulting in the next couple of few days and all these different things.
Where is that change going to come, in which case myself and other consumers and citizens all around the world are looking for the private sector to play a more responsible role? Why? Because we’ve seen the private sector do very well, both in terms of you know what happened with 2008 behavior, since we know they’re sitting on record profits, but if you’re here in the United States right now, it were also with a lot of their behavior has negative Impacts outfit, so we as consumers as citizens to see me go.
You know what, if you were here to vote with my purchasing power in the shopping arm, if you will be to vote for you every day at the checkout, I want you to be more socially responsible, because I know we’re in trouble. I’m greet the web. People share it with me on social media and I’m looking for new solutions, and you can’t just line your own pocket and keep making things worse for everybody else, and so
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So hey I’m Sam, and this is Emma. So I’m constantly knowing social media’s important and you need to be on it. Or your thought is I have to like. I have to comment. I have to constantly post Actually Emma. I know you’re the social media Queen here. So what is some of your Tips on saving time on social media, First and foremost start a social media content calendar.
This is a great way to help you plan ahead, also to help you get Creative with your posts, because it is all about quality, not quantity, So to improve the quality. If it you want to plan ahead, To get those holidays in there with some cool posts, Also think about it. This way you got Instagram Facebook Twitter. How often do you post I get that asked all the time And the worst thing you want to happen.
Is you wake up it’s Thursday and you Haven’T posted anything since last Thursday, So with Instagram, post At least once a week, But I recommend a couple times a week – Also take advantage of those Instagram stories’cause, that’s really to me easier to fit in because it’s more Raw unpolished content, So it’s a really great Way to some like behind the scenes, I know we’ve done it here on set And then for Facebook again post a couple of times a week And think about what photos, you can add, Show photos of your team Showcase.
Your expertise share something that’s entertaining and of value, Educate me and then Twitter. Now Twitter. You can get A little more frequent to stay on top of that newsfeed, So you can be posting every day Once a day, maybe twice a day and keep it short and sweet. Like me, And informative, I wasn’t going to say it And you might be thinking I’M a seasonal business, so I’m going to like take some time off with that social media calendar Eh wrong, Let’s say: you’re a hotel.
It’S the off season show me a picture of the beach Wish. You were here, Happy get excited about it. Take this and put it top of mind for your customers, your guests, so they don’t forget about you throughout the year Wow Emma! That’S all great and it’s Valuable information, However, I’m only one person And it feels like it’s a lot to do. Do you have any kind of Tips on how to kind of go about all that.
Yeah totally So I will bring up, Go Daddy, Social. We are a do it for you service, we’re on that team And we’ll take this Completely off your plate, After all, it’s a full time job So we’ll give you the Writers to handle all this, If you want to handle this on your own Rad, there’s hootsuite TweetDeck, those are scheduling apps, So that can help you to plan ahead and get that content. You know think about it ahead of time, Ready and it’ll post on your behalf.
In the future, I also recommend to Keep in mind, especially on social media, that you don’t always have to create original content, Which does take more time. You can also share content from relevant folks in your industry. So let’s say you have a restaurant and you read this great tweet from Bon Appetit. Oh, my gosh click retweet. There’S your content for the day and it’s super relevant to your audience.
Maybe some cool recipes and cooking tips, Or maybe you are a landscape artist and you read something about on homes and gardens or better homes, And you get excited about it. You’Re like this is something My audience will love Again: repost retweet And don’t forget user generated content. Your customers are already big fans of what you do. They might be taking photos of your food, your products capturing their experience.
With your services Pay attention to that when you’re mentioned and repurpose that Share it, retweet and That’S going to save you time, Just like the scheduling apps that I mentioned prior So I’m sensing a theme here that I don’t have to come up everything myself Exactly and that’s. What’S so cool about these Social media blogs They are very social and that, yes, it’s not always about You and it shouldn’t be Just dishing out your content, your expertise, sell, sell, sell.
You want to drive some Conversation and engagement with the help of your friends on social, Like other businesses in your industry, So I know one of my bad habits in the past is really just always being on social media. So do you have any kind? Of tips to kind of help with that Yes, you can definitely just set aside some time a window where you take that time to really focus on your social media content And also go and check out what other people are posting.
So you can get new followers. You can get eyes on your brand by just following, like minded people, And in addition to that, I’m a big fan of setting alerts and reminders. Oh yeah, I love to do whatever I can to declutter up here and take off my brain One less thing to think about. I am all for it. I live by my calendar, so I get that Yeah same You should see it mine’s color coded It’s ridiculous.
Oh mine’s bland So have an alert, Have a reminder and then, when that alert goes off this is your time to hone in and see you know who’s commenting on your post. Did you get any reviews And if you did take the Time to respond to those Read them and respond: In a personal manner, And any mentions that you have, Which I just talked about, User generated content: this is another great time to Check in setting that alert, like hey Sam, remember, see if Your customers are posting about you and, if so, acknowledge that, because this is clearly a Testimonial to your business, if they’re out there mentioning you Or taking photos of your services, your products Take advantage of it set an alert: Your users, your clients, your customers, they’re the best marketers for your business.
Another thing that I recommend for a good time saver is write out the copy before you post, So your caption. I see this all the time. With my influencer friends, They got that great shot, they’re ready to post that awesome photo on Instagram and then they’re Just hanging out stumped for words like Em Em Em. What do I say? I’M, like I don’t know, you’re putting me on the spot. So it’s something to Think and put time aside to put these captions, Maybe in a word doc, I often use my iPhone notes.
I see my influencer friends do the same So that way, they’re not rushed to come up with a witty creative caption. They have like this caption bank. If you will So you’re saying pretty much, you don’t have to do. Everything in the moment, You know you can plan it out Yeah and that actually brings up a good point. We’Re talking a lot about captions and having a caption bank if you will, But also have a photo Bank, so if you come across some compelling photos that you think you might use one day to represent your brand or Your team or your business store those in a place where You can easily access them And just put them out there.
It’S going to save you so much time versus that day, you’re coming in to the kitchen, You haven’t posted on Instagram in a week and you’re like already rushing to get the orders out, Be like oh team, get Together, we’re going to do a behind the scenes photo, It’s like no. This is our busiest time of the day. People need to be served. Customer service is still important, So get a photo bank it’ll save you time in the end, All right, that’s a wrap comment below with your Favorite time-saving tip And make sure that you, like this article, subscribe to our blog and ring that bell to make sure you’re notified when our brand new content comes out.
This is The Journey
Social media is a perfect way to get your message out to the masses and increase your search rankings.
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